Data Coach Claire: Welcome back for another Wins webinar. Today we're talking with Kim and all of the growth that she's had over her many years in the Amazon Influencer program. She's going to share changes that she's made in how she's making her videos, how she's picking her products, how she's going about brand samples, and how this fits into her life with her other responsibilities of working full-time, being grandma, having family in the area. And we're gonna talk about how she's overcome things that have been tricky, like Camera confidence and how that confidence that she's gained from trying something hard, Amazon influencer, has entered into every other area of her life, getting to do those bucket list items not only from the money that she's making from commissions, but because she's taking those steps to branch out to things that are different from what she's done before. She's going to share if she thinks anybody can succeed as an Amazon influencer and what you actually need to do to succeed. So if you are not already subscribed, please subscribe below so that you can get the next wins webinar when that comes out. And as we go, leave any comments with questions or comments for Kim as well. Kim Herring: I took the first class on how to have passive income online, it was just kind of a whim thing. And I did it after we had had so much craziness in our lives. And we are workaholics by nature, I guess, my husband and I have been all our lives. Our parents are that way. his dad just turned ninety. And he just retired a few years ago. My parents are in their eighties and they're still working. So it was like, what are we doing? We own our own business. We're gonna be working the rest of our lives in this job. and then we had a tornado that actually hit our town. And it was devastating. And the two lives that were lost in the tornado were actually people we knew. And Data Coach Claire: Mm. Kim Herring: one I had known through my previous work, we had both worked with adults with mental retardation. And we had both retired from that field, but we stayed in touch a little over the years. And the other one worked directly behind our old business's location. And those two are the two that died. Data Coach Claire: Mm. Kim Herring: And we had just recently located our business at our house right before that. then our kids one kid and his wife and our grandkids got caught in the middle of a building on the tornado. And it took the building down to the ground all around And so it was pretty devastating. And it was like, I'm fifty two years old. we're at the point people should be doing their bucket list. And we're still going to work, slaving every day, working all the time, fifty, sixty hour weeks, and doing IT. And I'm like, I wanna do something that's different. I wanna do something that's just like my thing, separate from work. Data Coach Claire: Mm, mhm. Kim Herring: And that's kinda how this all came about. So it's Data Coach Claire: Sure. Kim Herring: a mess. Yeah. But everybody Data Coach Claire: Yeah. Kim Herring: else has got their niche and I think mine's just a crazy mess. Data Coach Claire: but it's working for you, making you in Kim Herring: guess a little bit. Data Coach Claire: over a thousand a month. So it sounds like that tornado was kind of like a wake-up call of like, what do I want out of life? Kim Herring: Pretty much, we're all here for a purpose. What's the purpose? Data Coach Claire: Mm. Kim Herring: we have grandkids and we're working all the time, we should be spending more time doing fun things with them, making memories, doing the dream things we love. We love to travel and go scuba dive. We don't get to do it enough. So it was like, Data Coach Claire: Mm. Kim Herring: if this'll bring extra income in and we can travel more and make more memories, let's do it. Data Coach Claire: Mm. so tell me you said about three years ago. Is that when you started Amazon Influencer or just a passive income? Kim Herring: Yes, so I I actually got a deal to join Adrian Brimbilla's How to Have All These Online Income Streams class. And Data Coach Claire: Mm. Kim Herring: I joined it the tornado happened in June of twenty twenty three. I joined the scholarship program for his how to learn all these different income streams in October Data Coach Claire: Mm. Kim Herring: and applied for the Amazon Influencer program in November and got accepted right in the middle of December. Data Coach Claire: yeah. That can be a busy time. Kim Herring: And so then I yes, and I called my sister and I'm like, you know what? We're both Gen Xers, let's do this. you work all the time, but you want to do more things and make more money. Let's try this. So I drug Data Coach Claire: Mm. Kim Herring: her into it by her feet. She wasn't really one to want to do it. she's like, I don't want to be on camera and I'm like, Okay, well it says we don't have to be on camera. Come join this with me. Data Coach Claire: Mm. Kim Herring: And we started doing it, and she lives two and a half hours away, and so Then we started meeting up on weekends, finding stuff, going to garage sales, going to anywhere you could think of to get more product, grabbing product, getting together, shooting videos all weekend long, hanging out, doing things we hadn't done since we were kids. And so it really turned into a growing thing between the two of us. Then now we're on the phone every morning talking to each other. Okay, what what did you make last night? Well, I made this much, how much did you make? And then we just got into this pattern of Now we're talking every day, we're traveling, meeting each other, going on trips together, being goofy, which I laughed when I watched your video about being in a VRBO and using stuff for Amazon, because we've done that Data Coach Claire: huh. Kim Herring: on trips. And I'm like, my gosh, Claire does that too. That's so cool. Data Coach Claire: Mm-hmm. Mm-hmm. Kim Herring: You know, because we're like, we are such dorks. We are on this trip to go have fun and we're looking at things going, that'd be a great review video. Data Coach Claire: Mm-hmm, huh. Kim Herring: it turned into an addiction. And Data Coach Claire: Yes. Kim Herring: we just drug friends and family into getting us products, bringing us products, sending us products and just it steamrolled from there. And and we love it. to be quite honest, we both do it on the side from our full time jobs and it became something that opened up the opportunity to do some things we wouldn't have done on our nine to five jobs. Data Coach Claire: Mm. Kim Herring: I bought a new car, my Amazon pays Data Coach Claire: Wow. Kim Herring: for my car, to pick up my car. We made it into a trip because of Amazon. My husband just recently got his pilot's license two years ago. In the midst of all the aftermath of the tornado, he decided, you know, I've always wanted to fly. I never got the opportunity. I'm gonna do it now, or I'm never gonna do it. And so Data Coach Claire: Mm. Kim Herring: he was like, I'm gonna do this. So we started doing some bucket list stuff. And Data Coach Claire: Yeah. Kim Herring: he actually flew us in a one eighty two small plane. all the way to Kentucky to pick up this car and we live in the top of the Texas Panhandle. Data Coach Claire: Mm-hmm. Kim Herring: And then we just made it a trip and we went on to Nashville, drove into Nashville, picked him up, spent the night, ran all through Nashville, did a whole lot of Amazon review videos in the V RBO and then came Data Coach Claire: Mm-hmm. Kim Herring: home. And so it it's been crazy. Data Coach Claire: So it sounds like this has added some spice to your life so outside of like the real traditional nine to five that you've still done, but that like it's pushing you to new things. And I love that you're doing it with Kim Herring: Right. Data Coach Claire: family too. Kim Herring: Yeah, it's become a thing that it's like weekends of getting together and and we grew up three girls. I'm the youngest of three Data Coach Claire: Mm. Kim Herring: girls, our poor parents. We shared a room all our lives. So, we were the bickering fighting kids but we we've always been a close family and doing the Amazon thing with my middle sister. Now we're meeting up on weekends. We're staying up till two or three in the morning shooting videos, talking about Amazon. Data Coach Claire: Yeah. Kim Herring: working on our stuff together on our product pages and stuff and it's like we're kids again. Yeah, we're up all night, staying up all night on the weekend, hanging out, laughing, giggling till you're crying, doing all this fun stuff together that we haven't done since we were little bitty kids. But now we're old ladies doing it. It's kinda fun. Data Coach Claire: That is fun. I love that. I have a couple sisters as well and it's it's fun to get to have fun times with them and act younger than we are. Kim Herring: Well, and we actually drug our mother and our oldest sister into one of our Amazon review videos for some Lauren Geller makeup. Yeah, and did Data Coach Claire: there you go. Kim Herring: a whole thing of, all ours together. And then the epitome probably for us so far in Amazon is we were able for my birthday when I turned fifty five this year, my sisters planned a trip with my mom who's in her eighties, and we flew to Las Vegas to go see of all things Bunny XO at her book signing Data Coach Claire: Fine. Kim Herring: in Las Vegas. So we made it a girls trip that we'd never have taken in our lives together with our mom and went and did that bucket list thing. So I mean Data Coach Claire: Yeah. Kim Herring: it really opened some doors we weren't planning on. I don't know how many free items I've come up with. Yeah, I've got all wow. All these companies send me these great items, trampoline for my grandkids. Data Coach Claire: Wow. Yeah. Kim Herring: a storage shed for the backyard. just these products that I never imagined. They're shipping them to me. And I ran across the problem of like you said, of not accepting products for a while there because I was getting just too overwhelmed with so much stuff that I didn't ask for. They just start sending you stuff, So that was kinda different. Yeah. Yeah, exactly. I didn't agree to that. But Data Coach Claire: Mm-hmm. Mm-hmm. Mm-hmm. It's like, no, thank you. I did not opt into doing that. Yeah. Uh-huh. Kim Herring: that's been kinda fun. Data Coach Claire: Yeah, so it sounds like this money that you're making from Amazon has been able to fund so much of that fun that you're having. I'm Kim Herring: yes. We've gone to a lot of concerts, made a lot of weekend trips that we would have never done had I not been doing the program. And and it's Data Coach Claire: Yeah. Yeah. Kim Herring: been fun. And I wanted to do it a little bit because I got three granddaughters, one grandson, and I wanted my granddaughters to see a woman owned business that wasn't Data Coach Claire: Mm. Kim Herring: just the computer business my husband and I have done for twenty six plus years, I wanted them to see you don't have to be nine to five all the time to do something like this. You can actually Have an idea and go follow it and do some really neat stuff that's not tied to being in an office nine to five. Data Coach Claire: Yeah. the opportunities of what work looks like now is changing. And I feel like Kim Herring: yes. Data Coach Claire: I'm kind of in the middle of it. And that, you know, I was still in this generation of like you get a college degree and then you go get a good Kim Herring: yeah. Data Coach Claire: job and then that's gonna work out. And it's like, hmm, actually work is changing. And so Kim Herring: Right. Data Coach Claire: I think teaching those skills to the next generation of like, here's how to create value from your skills and that's what earns money Kim Herring: Yes. Data Coach Claire: is is really valuable. Kim Herring: and honestly, in today's day and age, we've put so much focus on a college degree. I don't have a college degree. I've been working in IT for twenty-six plus years. We own our own business. We actually have over six hundred endpoints. My husband and I do twenty-four seven managed tech support And that's kind of unheard of in our area where we live. I went on to get all my Google certifications. Yeah, so I'm working on Google certifications constantly on the side. because I do all of our Google support for all of our managed clients that their email, their domain, their website, all of that stuff. I do the Google side of it. So I actually, not having a college degree, got my Google Cloud certification to be a Google Cloud architect. So, you know, so no they Data Coach Claire: Nice. Yeah, those those Google certifications are no joke. they are hard. Yeah. Kim Herring: they are and people don't really realize that. And so Data Coach Claire: Mm. Kim Herring: in the midst of all this turmoil after the tornado I'm doing my Google recertifications because I've been doing it for years and I'm trying to get the architect one and then I'm like, well this this online income thing sounds pretty interesting and you know, why not try it? And then I call Data Coach Claire: Mm. Kim Herring: my sister and I drag her into it and we start doing all this stuff and I'm like, I might have bit off more than I could chew. This is a lot to do outside of your nine to five, but it's such a neat opportunity because The age difference between our age group, your age group, and Data Coach Claire: Mm. Kim Herring: there is a fit for everybody. there's Data Coach Claire: Mm. Kim Herring: somebody that's gonna watch your video that wouldn't watch my video. And just the Data Coach Claire: Mm, mm hmm. And vice versa. Yeah. Kim Herring: Yeah, and the amazingness of the platform of where people can be a stay at home mom. maybe their learning skills are not something for a college degree. I think that's the thing I really wanted to instill in my grandkids is You don't necessarily have to learn like everybody else. Not everybody else is a bookworm like Nana. Not everybody else is a site person that j learns by sight or by following instructions. You learn however that fits for you. And this fits that niche, you know. You might not be the best reader, but you might be great on film doing a video showing a review of a product that you like. Data Coach Claire: Mm, mm. Kim Herring: I find the diversity of it really exciting. Data Coach Claire: I agree. What advice would you give to somebody that might be in your similar stage of life? maybe they're a grandma, maybe they're thinking about retiring or already retired and is maybe starting the Amazon influencer program or considering it. Like, can they do it? Kim Herring: yeah, easy. we've been trying to work on our mom because she's way past retirement age. We don't tell her Data Coach Claire: Yeah. Kim Herring: that. But we've been trying to tell her, Mom, you should try to look at doing some of this stuff. You know, you're in your eighties. People will resonate with you more than they will with us because they're in your age group. And, you know, all you need's a camera, Data Coach Claire: Yes. Mm-hmm. Kim Herring: good lighting from a window, and some products that you already probably own. And that's how we started. we started with just what we had in our houses and then grew that and then started doing the creator connections and getting products sent in. it was just unbelievable to see how wide open it is for all demographics of people to actually do this program. I mean, kudos to Amazon. It's built in such a way. that it can be a little kid doing this video all the way up to somebody who's retired. it's amazing Data Coach Claire: Mm, mhm. Kim Herring: to me. All it takes is having your phone, some good lighting, whether it's outside by a window, whatever, and talk about the product. I just Data Coach Claire: Mm. Kim Herring: I never would have seen that as being something you could do to make money online until Data Coach Claire: Mm. Kim Herring: we did it. And then I'm like, that first month when you get that six hundred dollars extra and I'm like, wow, that's awesome. And we were. Data Coach Claire: yeah. Kim Herring: We were in that demographic like you that came into the program before they actually had cut the commission rates. Data Coach Claire: Mm. Kim Herring: And so when I signed up for your program, I actually had found you through OINC because I started following Rob and Data Coach Claire: Mm. Mm-hmm. Kim Herring: I did the Oink extension, you know, did all that stuff. I highly Data Coach Claire: That's great. Kim Herring: recommend anybody that's gonna be serious about the program to take your class. And Data Coach Claire: Mm. Kim Herring: it was eye opening. we had already been in the program, my sister and I, way over time of what you would think somebody would take your class. And I was already making over one K a month. But I started seeing your stuff after following Rob on YouTube and I was like, She has some pieces of this puzzle. That's Data Coach Claire: Mm. Kim Herring: the next step to go beyond where we're at. And then the commission cut hit and it fell apart. And we realized, my gosh, what happened? You know, it cut our income from the program in half, over Data Coach Claire: Mm. Kim Herring: in half, in a month. And Data Coach Claire: Mm. Kim Herring: I was just like, wow, maybe this isn't such a long term thing. Maybe we need to change our strategy. And then I started following more and more of your videos and I was like, I think she's got pieces of the puzzle I need. So I signed up and I was like, sure it says build to 1K, but I want to build to 5K and then I want to build to 10K because I Data Coach Claire: Yes. Uh-huh. Kim Herring: want this to be something that finally lets us go ahead and feel like we can retire, sell out the business, be able to actually go just travel and enjoy with grandkids, make all those memories while we're still active. we're not getting Data Coach Claire: Mm. Kim Herring: any younger and we're in our fifties. So, him getting to fly and us going to travel is a dream thing we've had since we were young, married people having our kid, Data Coach Claire: Mm. Kim Herring: and so this was the opportunity to build into something like that that's extra on top of what already pays and covers all the bills. So For us, it was like I don't want to stop just because the commission rates dropped. And I saw lots of people jumping and saying, I'm not gonna do the program anymore. And I'm Data Coach Claire: Yes, yeah. Mm. I'm done, yeah. Kim Herring: like I'm like, why would you give up? I mean it's such an easy thing to make extra money. Sure it cut it in half, but there's gotta be more coming. So then I signed up for your class and wow, you talk about eye opening. that first week of class doing the homework was just mind blowing. I thought we had learned a lot just with Oink and ViralView and the stuff we had already signed up and done. And then I took your class and I'm like, wait, wow, I had no idea. looking at your average view time, looking at how much money did you make off that video you spent forever on cutting and redoing and editing and going back and I'm not happy with that. I want to re record it. we spent a lot of hours That I think we could have way avoided had we taken your class. so when I Data Coach Claire: Mm, mm. Kim Herring: took your class, I was like, okay, I need to work on that. My video time is too much. I'm spending all week long trying to record videos to catch up Data Coach Claire: Yeah. Kim Herring: on stuff that I haven't had time to do all week long. Why am I doing that? Why am I not just catching a clip of hey, talking about this product as I'm using it and going out the door for work? You know, Data Coach Claire: Mm. Kim Herring: I was making it way harder and honestly. not wanting to show up without the makeup on, not not wanting to show up without your hair done. that's an eighties girl thing, I guess. I couldn't picture myself doing it. And then by the time we got through the class, I was like, nah, I've got a baseball cap on. Who cares? I have no makeup on. I'm gonna shoot the video anyway. So it was a confidence builder too. I do tech support all the time during the day. I've got my hands in computer boxes, tearing apart laptops. I never have my nails done. That's something we started doing after we started doing the Amazon program because I'm like, my hands are in those videos. I need to do something with my nails. Data Coach Claire: Uh-huh. Kim Herring: so we started doing spa trips and girl weekend trips to the spa, to get your nails done because we don't want them to look bad in the video. little things like that Data Coach Claire: Sure, sure. Kim Herring: you don't even realize you're doing and wow, we got so caught up in it. I don't purchase an item now after taking your class without thinking Will this make me money and how will this make me money? Data Coach Claire: Yes, Kim Herring: it makes me really think through a purchase that I wouldn't have done in the past. and looking at the formulas, just applying, okay, they say it's a great creator's connection. And yes, I was accepting those products before gifted, and now I'm looking at it going, but after the commission rate cut, there was no sales on that product. So I made no money on it. I spent an hour on the video. Data Coach Claire: Mm. Kim Herring: that changed a lot of things for me. and I told my sister, I said, You've got to sign up and take Claire's class. So you're gonna be having her join the class soon because she said, Data Coach Claire: good. Kim Herring: I think I need to do that and I'm like, I think you would really like it. You'll get a lot out of it, you know, we both bring different pieces of the puzzle together. So my thought is if you've got a couple of girlfriends or a sister or a brother or something and you can get together and do the program, or a married couple that wanted to put the time into the program Data Coach Claire: Mm. Kim Herring: There is no limit to where it can go. We thought it had to be one person on the videos. You could never have some, you know, at first we were so misled because we didn't know. Data Coach Claire: Mm. Kim Herring: The little class we took had a like a I think like a five minute blurb about being an Amazon influencer. And Data Coach Claire: Mm. Kim Herring: it really didn't teach you anything more than that. And then I bought I don't know how many courses on different programs that were digital marketing courses and stuff that had OB and Amazon affiliate in it. And I'm like, well there might be a piece of the puzzle in there. Don't waste your time. That's what I would tell somebody. Get your phone out, get good lighting, shoot the video, apply for the program. And Data Coach Claire: Mm. Kim Herring: then go do things like join David take Claire's class, get Oink, Git ViralView. Those are the tools I use and I don't use anything else anymore. Data Coach Claire: Mm. Kim Herring: I've added Chiching just for the YouTube feature. And I love Chris's Data Coach Claire: Ooh, yeah, that's helpful. Kim Herring: Chris's program. It's great. And I Data Coach Claire: Mm-hmm. Kim Herring: just added that recently. But you know, those are tools you can get later on. The free Data Coach Claire: Mm. Kim Herring: oink version, my sister used it forever before she bought the pro. Data Coach Claire: Mm. Kim Herring: So you don't have to spend the money going into it, you know, but when you start making that income, I think it's important, like you said in class, to start reinvesting back into yourself. Data Coach Claire: Mm. Kim Herring: And I hadn't done that in the past. And so that was one thing. After doing all the product research, checking all that stuff out, I was like, I have to do that. That's Data Coach Claire: Mm. Kim Herring: something I need to reinvest X amount of dollars. You know, I'm making way more than I thought this was going to make, and I need to invest so much money back into the program. And I think that's going to be a big thing coming up with all the changes that are coming next. I think you're Data Coach Claire: Mm. Kim Herring: going to have to have the product research. You're going to have to be really good at it. And you're really gonna have to fight to find products to invest in. I think Data Coach Claire: Mm. Kim Herring: that's something that's coming down the pike. looking back, last year, the whole year's total, I made like nineteen thousand three hundred and ninety six dollars for the whole program for the year. Data Coach Claire: Mm. Kim Herring: That was my yearly wages. And I was thrilled. I mean that was extra money I Data Coach Claire: That's great for a side hustle. Yeah. Kim Herring: Yeah, that was a side hustle. That was outside of my full time job. So I'm like, that's great. Data Coach Claire: Uh-huh. Kim Herring: This year, not accounting this month, I'm already at fifteen thousand nine hundred and fifty dollars for the year. Data Coach Claire: Nice. Kim Herring: And the difference there had to be taking the class in June because Data Coach Claire: Mm. Kim Herring: my sales went down for a little bit and I took a real little deep hit after the commission was rate. But then I realized, looking at the view time and really putting time into the research and doing the video changing, not spending so much time on a video that's not making you a ton of money, looking at how much money do you make off that video on your storefront. That was eye opening, you know, and then when I started putting all those pieces together, I was like, yeah, my income's gone down, but that's because I'm investing it. You know, what Data Coach Claire: Mm. Kim Herring: I'm getting in, I'm turning around and investing in product that I know is gonna really sell well. It's got a great creator connections, and I'm gonna make twice as much money on it Data Coach Claire: Mm. Kim Herring: if I invest in it and go ahead and get the product here and get that video up. And so I think that was a big change I got from the class too, is just not waiting just to request a product. That reinvestment in that research that you've done actually really pays back because I'm just now starting to see that. You know what, it's September and I took the class in June. Data Coach Claire: Mm-hmm. Kim Herring: And I started really being picky and at first I was like, Wow, what have I done? Because when I started actually putting it through all the formulas and doing what you told us in the class, I was like, There are no good products. I was being so picky there was nothing to film. So for a month Data Coach Claire: Yeah. Kim Herring: there, I think I put up five videos. Because I was like, The stuff I have in stock, yes, I'll do the video of, but I can't find anything else to get in. Everything I'm looking at doesn't look like a good deal. And so kind of after getting past that and kind of leveling it out, now it's building again. And so Data Coach Claire: Mm. Kim Herring: now the difference when I started the program at making, you know $25 a day being excited, texting each other back and forth, my sister and I saying, Hey, I made twenty five dollars today when I woke up. And Data Coach Claire: Yeah. Kim Herring: now I'm like, I'm making eighty dollars plus every day. Now that's a difference. You know, when you Data Coach Claire: Nice. Yes. Kim Herring: look at the added of the creator connections, your commissions, and you're making an eighty plus dollar day every day, that makes it worth getting up and doing. Data Coach Claire: Mm. Kim Herring: I think of I was missing a lot of puzzle pieces when I took your class. That filled in and now I'm just thinking, we need an Amazon creators connections meeting for people like Rob, Data Coach Claire, ViralView, all of y'all that have a central place where we can all show up, all visit amongst ourselves and learn more. I'm thinking you and Robin and the Viral View guys could team up and charge some pretty good money for that. Data Coach Claire: Thank you for the business idea, Kim. Yeah. Kim Herring: I I'm just thinking that wouldn't be a bad idea because I know I would be like, it's a trip, let's go. plant it in a good place. That would be the thing I would say. Somewhere that's got Data Coach Claire: Yeah. Somewhere a destination. Yes. Yeah, I like this. Kim Herring: warm water that we can go scuba diving in. You know, that way it's an added bonus for us. Data Coach Claire: Ooh yes please. Kim Herring: I'm such a chicken. I don't even like water. I mean, I'm like the biggest chicken. I don't like heights, I don't like water. I marry a man who talks me into scuba diving. Took me six months to learn, and now I'm an addict. That is all we do for vacation. If we get a few days off, we pack our laptops, we're working from the Caribbean and we're diving Data Coach Claire: Wow. Kim Herring: during the day and doing tech work around that. And Data Coach Claire: Mm. Kim Herring: you know, if you push me off the boat without gear on, I'm gonna be really upset and somebody's probably gonna get thrown off the boat. But if I Data Coach Claire: Mm-hmm. Kim Herring: have my scuba gear on, I'm like, I'm out, I'm gone, Data Coach Claire: Yeah. Kim Herring: you know, and so then when he decided he wanted to fly. I'm like, what are you thinking? I don't Data Coach Claire: Yeah. Kim Herring: like heights. I don't like getting on the plane. And he wants to fly a little bitty plane. Data Coach Claire: Mm-hmm. Kim Herring: And now I'm flying in the plane with him. it's just like wow, okay. it's Data Coach Claire: Mm. Kim Herring: it's just a difference. Confidence. it changes everything. Data Coach Claire: Yeah, Kim Herring: being more confident in yourself. Yeah, I've worked a lot of years for him. Before I worked for my husband, I work in non profit always. I had spent over thirteen years in non profits. And then I came to work for him in our tech business doing tech stuff and he's like, for profit business, honey. You can't just do that for free. We are for profit. And I'm like, Well, I just wanted to help him out real quick and it only took a few minutes. And he's like, We charge for that. So, you know, he changed me over pretty quick into that. And so now I'm like Well, yeah, you gotta make money to live. So Data Coach Claire: Mm. Kim Herring: having the added bonus of being able to do this on the side, I don't know. In my mind, I'm hoping it's the retirement plan for us. I'm hoping I Data Coach Claire: Yeah. Kim Herring: can get it up to the five and ten K months consistently. 'cause I've had some three K months since starting the program, but it was a hit and miss thing. the first year and a half, two years, it was up and down. You know, you'd have a month that Wow, I made platinum. And then next time you're like, I made gold. That's Data Coach Claire: Mm. Kim Herring: not as happy. You know, and platinum's the top. You want to be at the top. And after Rob's getting the oink pro and then doing your class, I haven't not been platinum. For yeah, Data Coach Claire: Wow. Kim Herring: I mean it's platinum within a few days of the month. I'm already hitting platinum. So for me, that's exciting. You Data Coach Claire: Nice. Yeah. Mm-hmm. Kim Herring: know, that little dip in the income, I don't know. I'm already working on Q4. I'm hoping to make 5k in December. That that's my real big goal is I want to make Data Coach Claire: Mm. Yeah. I love that. Kim Herring: 5k before the end of the year just to know I can do it. just to actually Data Coach Claire: yeah. Kim Herring: see it on paper. And then, watching you, Nicole Vincent, all of that group, it just fuels you of hey, this really is a a going program if people want to put the time into it and the effort into it. And definitely telling people, you know. When you make a little money, don't just go spend that money and get excited, invest it back in what you're doing. Because you did my storefront deal and you Data Coach Claire: Mm, mm-hmm. Kim Herring: looked at some of my videos for me when I first took the class. And when you did my video review, you said, You have nothing in the background behind you. Put something in the background. Data Coach Claire: Hm. Yeah, I remember it was just like a blank grey wall. It needed some dimension. Yeah, yeah, yeah. Kim Herring: But be yes, because I thought we needed nothing in the background. I didn't want to get kicked out of the video because of a picture or the license plate address thing. I was always trying Data Coach Claire: Mm. Mm mm. Kim Herring: to make sure there's nothing in the background. And Data Coach Claire: Mm. Kim Herring: then when you said that I changed some things up, added some things just in the place Data Coach Claire: Yeah, I like it. Kim Herring: that I record because I was like, Okay, she said I should work on that. So that was one of the Data Coach Claire: Yeah. Kim Herring: first things I changed. I was like, Okay, needs a little color. I can do that. Data Coach Claire: Yeah. Mm-hmm. Mm-hmm. Kim Herring: I have my one little spot I record in. I've got my little Data Coach Claire: Mm. Kim Herring: place I put all my stuff that comes in. But some of those bigger products you can't do that with. Data Coach Claire: Mm-hmm. But that that workflow is good. Yeah. Kim Herring: Yes, having them right there where you can just go video, video, video makes all the difference. and that's part of learning from your class because before that I would be like, okay, I've got to go and package this item. I'm gonna shoot the video. And then I'm like. Okay, I need to go open that box and shoot the and I and I was just spending so much time in between and then the time on editing videos. because I've done video editing over the years in our tech business, done picture editing. So for me, that stuff, the techie side of it's easy. Data Coach Claire: Mm. Kim Herring: And I like that Amazon makes it simple. You don't have to have that techie background. But when it comes to technical stuff, that's when my sister's like, okay, I don't understand what you're saying. Help me with this part. Data Coach Claire: Mm. Kim Herring: And then I'm like, okay, well, you need to do this. And then we're remoting and doing that and fixing whatever she has an issue of. But find you that group that's got the, fill in your pieces. Find the person that's got that little bit of technology or ask the question of the ones like you, Nicole, Rob, don't be afraid to ask because that was another thing, The different ones, I was surprised that when you reached out and asked the questions of the ones you guys that are really up there and been doing the program at that high level, everybody's so nice. Everybody's so Data Coach Claire: Mm. Kim Herring: willing to share information, willing to help you if you have a question. And that was something, we didn't have in the first of it. You didn't have that Data Coach Claire: Mm. Kim Herring: camaraderie between people of people wanting Data Coach Claire: Mm. Kim Herring: to actually share, everybody was wanting to sell a program. Data Coach Claire: Yeah, yeah. Kim Herring: and really and truly I think I bought five different courses over the last several years. Data Coach Claire: Mm, mm-hmm. Kim Herring: the only course I would tell you to take would be yours. Data Coach Claire: Wow. That's a big compliment. Thank you. Kim Herring: seriously, over five courses, I would only say take Claire's course. If you really want to be serious about the Amazon influencer, you want to get the information you need to grow, that's the class you need. And if you need tools, it's oink. I love Data Coach Claire: Mm-hmm. Kim Herring: oink. I like ViralView a lot. I love the ViralView guys. I love their software. But Oink is probably my absolute favorite just Data Coach Claire: Yeah. Kim Herring: because Rob's so willing to give back. And the other Data Coach Claire: Yeah, he's great. Kim Herring: guys are too, but you know, like he decided on top of everything else to do this thing he's doing for the pro subscribers right now. And he gives way too much of himself, maybe, is kind of what I feel like. Sometimes he's Data Coach Claire: Mm. Yeah. Kim Herring: a little overflow of He shares so much information, but he gives good information. and Data Coach Claire: Mm. Yeah. Yeah, he does. Kim Herring: just the growth in it is exciting. But for us, I don't know, after dragging my sister in the door, now she's the one calling going, Did you record your videos yet? And I'm like, No, I haven't had time yet. every day I think we talk to each other three and four times a day, holding each other accountable for did you do your stuff today? Did you do your research? you know. It's been great for us, but it's also been a lot of fun because we're telling each other, okay, well, you need to shoot that video. And then since we live so far apart from each other, I mean she's two and a half hours. She'll either come up for a weekend or we'll meet halfway and I like take her a box of stuff I've already shot of videos or the whole back Data Coach Claire: Ha ha Kim Herring: end of my car is loaded down and she'll bring me stuff Data Coach Claire: Yeah. Kim Herring: and we're sitting in a parking lot switching out product. So don't be afraid Data Coach Claire: That's amazing. Kim Herring: to do that because why wouldn't you? It's more product that you get to film. Data Coach Claire: Mm. Kim Herring: So that that would be one thing I would say. Find a friend and go through their house and video everything in their house too. Data Coach Claire: Sure, I love that you guys have been doing it together. One thing I wanted to ask you about is you mentioned like this summer when you were getting more picky about products that at first you kind of felt like, Well, what do I film if everything I was filming before wasn't actually making me that much money? how did you overcome that or how are you finding products now? Kim Herring: If you really were know the truth between Oink and the class, Data Coach Claire: Mm. Kim Herring: because I went back and I didn't do any comparison videos. I never thought Data Coach Claire: Mm. Kim Herring: about a comparison video. when I started the Amazon influencer, I was more leaning towards tech items because that's my niche. Data Coach Claire: Mm. Kim Herring: I do computers all day long. I can tell you what's a great computer and what's a piece of junk. I can tell Data Coach Claire: Mm. Kim Herring: you that's a great mouse, don't get that mouse. This is a great gaming chair, don't get that gaming chair. but I never did a comparison video. I never even thought about it. And then when I started looking at the comparison videos, I'm like, wow, I have those products. Why am I not doing that? So that was another piece of the puzzle for me because I was like I shot over three thousand videos and I wasn't doing any comparison videos. Data Coach Claire: Mm. Kim Herring: Yeah, so that really is what I think made the difference because probably in the last month I've shot half and half comparison Data Coach Claire: Mm. Kim Herring: videos and half regular just videos of product. Data Coach Claire: Another thing you mentioned was like doing new and scary things. And you mentioned to me that you are or maybe used to be kind of scared being on camera. about tell me about Kim Herring: I hate being on camera. Data Coach Claire: that, because you're on camera right now and you're on camera to make the videos. How do you overcome that? Kim Herring: Well, I will tell you I tell everybody they have to go away. That is the rule. If somebody walks in the room, I don't know what it is about it, it distracts me, I lose my train of thought. And so the rule is I shut myself off in the office. Data Coach Claire: Mm. Kim Herring: Fortunate 'cause we have our office at our house. So I will like come in and shut the doors to my office and I'm like, Don't bother me, I'm doing videos. and then I will go back and watch it and go, you look so goofy there. Stop doing that with your face. Data Coach Claire: Ha ha ha. Kim Herring: And I'm a real bad as you can tell with talking with my hands. And I find Data Coach Claire: No, that's good. That's a good thing. Kim Herring: myself putting my hands down and holding them down because I see myself in the video, but it's just never been my thing. I just don't like being on camera. I don't like talking on camera and half of our job we're on online meetings and doing remote support, you know, and you've got FaceTime up or you're doing a Teams meeting and I'm the world's worst about turning my camera off. it's not my thing. Data Coach Claire: Mm. Kim Herring: So it's been hard because starting out we didn't get in the videos. It was all videos of the product. That's the focus. Don't be in the video. And that's something that's really changed, I think, a lot. Is now I find myself, why do I care if I look goofy? That might be the thing that somebody really remembers off of it. I remember I did Data Coach Claire: Mm. Kim Herring: a bubble machine video, I don't know, probably four or five months ago for this bubble machine. And I was talking about what a great item it was for a family thing to have out on the patio, do bubbles, and I pushed a button on it and it shot bubbles up all over it in my face. And it really startled me. And if I wouldn't Data Coach Claire: Ha ha ha ha. Kim Herring: have taken your class, I would have reshot video. But Data Coach Claire: Uh-huh. Kim Herring: since I took your class, I did not edit the video and I just put it up just like it was. And it actually Data Coach Claire: I love it. Kim Herring: it did good. So, you know, it was kind of the getting past that happened to be. You don't have to perfectly sit straight and just look a certain way to do the video. Data Coach Claire: Mm-hmm. On your idea of talking with your hands, I actually try to talk with my hands more than I naturally would when I'm on camera because I wish I could quote the stat off the top of my head, but there is this like little study that they did of all of the TED talk videos, like people talking on stage, and the talks that were rated the best or were the most popular had the most. hand gestures. It didn't matter what it was, but if people were talking with their hands more, people liked their presentation more. And especially for a YouTube video and especially if it's just me on camera, I try to on purpose talk with my hands, gesture because it gives more trust, like the open palm and like you can't really lie with your hands. You can lie with your words or with your face, but your hands will tell the truth. So the gestures Kim Herring: Well and Data Coach Claire: follow it. Kim Herring: and that would be something I would tell somebody if they're if they're shy or they don't like being on camera like I was. years ago in one of my jobs I had when I was working nonprofit, I had to do a lot of public speaking. And I just am a nervous wreck to do public speaking. It's not my thing. I sound like a country person. I've grown up and been born and raised in Texas all my life. So it's very evident that I'm from the country. And So I really hated speaking in front of a group, made me really nervous. And they had this thing called Toastmasters. And one Data Coach Claire: Postmasters. Kim Herring: of my bosses pushed me into doing Toastmasters, which is actually learning to overcome that public speaking fear. And so Data Coach Claire: Mm, mm-hmm. Kim Herring: part of it is getting up and speaking in front of a group. and that was probably the first thing I thought that really helped me get past that. My sister, on the other hand, is still real nervous about it, doesn't like to be on camera. And I'm slowly working her into being on the camera more because I think that's something people are gonna have to do, especially with the AI. Especially with the AI. Data Coach Claire: Mm, mm. Kim Herring: I work in that field, I'm doing a lot of AI stuff in my full time job, and the AI, I hope Amazon keeps it way tampered down because I think it takes the genuineness out of it. You Data Coach Claire: Mm. Kim Herring: can make that AI person say anything. But if you watch the video close enough, there's no personality. There's no feeling there. There's no genuine connection. And so right. And so I feel Data Coach Claire: Mm. Mm. There's no bubbles in the face. Kim Herring: like some of that is part of what makes the Amazon program so great is because it's Data Coach Claire: Mm. Kim Herring: natural. you're in your own environment. it's more comfortable. You're shooting the video. you're not so rigid and focused like the AI would be. And I really Data Coach Claire: Mm. Kim Herring: think, they had a big deal of people stealing people's videos recently. I think the only way you're going to avoid that is like Rob said from Oink, is you're going to have to put yourself in that video whether you want to be or not. And that Data Coach Claire: Mm, mm. Yeah. Kim Herring: was something that hit home for me. I was like, okay, he makes a point because I'm pretty good at editing video. I could cut a person out. and I'm like, and that's so wrong, but people are going to do it to try to see cheat the system. They will. Data Coach Claire: Yeah. The few times that I have had videos stolen that I've noticed from my storefront is has all been ones that has just been my hands in the video. Cause it's harder, it's harder to tell that it's not their account. It's I was like, wait a minute, that's my kitchen. Hey. Yeah. Yeah. Kim Herring: Right. Right. Right. It's funny how you notice those little things, but it's easier to steal when it's that way. And I think that's something I think Amazon's gonna really have to hold people to is the accountability of don't be stealing each other's videos, don't be an account that's just a robotic account. they've came out with some software that is really AI related. I would tell everybody that is not where you need to focus. Really just like from class. Focusing on a routine, getting in a routine of what you do every day, sticking to that consistency of, I'm gonna do my product research, I'm gonna spend X amount of time on that. I'm gonna spend this much amount of time on recording videos, this much time if I'm gonna have to do any edits, that consistency I think's paid off for me and saving me tons of hours and time that I would have spent fiddling with like a two second part of a video trying to edit it out or change it or re-record it. Now I wouldn't do that. I would just go ahead and put the video up. And Data Coach Claire: Mm. Kim Herring: before I would have been so meticulous, I would have been trying to edit it down like it was a professional production. And that was something I learned from class. And I was like, that's good to know. And focusing on one thing. I think that's important because like, everybody's talking about well, get your stuff up on YouTube, Facebook, get a Facebook group going. I think when you're starting out, you need to really be serious about getting that rhythm and that schedule. of what you're gonna do every day, sticking to it, seeing what works, doesn't work, adjust, refocus, go back. And I'm just now starting, just in the last little bit to start actually spreading out more to YouTube. I've done a few that I posted on the Reels or TikToks, but my focus is always on my Amazon storefront, my Amazon reviews. If I do a little blurb on TikTok or something extra, that's just bonus. 'Cause Data Coach Claire: Mm-hmm. Kim Herring: that's not my focus. Data Coach Claire: Mm-hmm. Kim Herring: I plan on growing that later on, but not at this point. And I was scattered in Data Coach Claire: Mm, mm. Kim Herring: that when I first started class. And when you said focus on this stuff and really spend time on this one thing that hit home. And I think it made a difference. Data Coach Claire: Mm-hmm. I think that's important going into Q4 too, that people might think, I heard, Q4 is the perfect time to be on TikTok or the perfect time to start social media posting. And yes, you can make some money there. And yes, it's like the best time to be in any retail marketing. And you'll make the best ROI if you focus right now on what's already working. Now's not really the time to experiment. Save that for Q1, January, February, March. That's a great time to build an experiment. But now it's just gotta put the blinders on and really Kim Herring: Right. Data Coach Claire: do the work. Kim Herring: Right. and my focus right now is like you did the little blurb about a hundred videos in a month. Data Coach Claire: Mm. Kim Herring: And that's my focus is how many videos can I get shot every week consistently? I want Data Coach Claire: Yeah. Kim Herring: to be shooting at least a hundred a month. And I'm a big pet person, so I try to do a lot of pet products, a lot of outdoor products. Products that fit the grandkid bill, the trampoline and the outdoor grill and things like that because those are things we really enjoy. So I focus more on that. And I really try to stay awake quite a bit away from the tech side of it because this is something I'm doing completely different. And I just think you can spread yourself out between all those different platforms. But as well as I do, what works on TikTok doesn't work on Instagram. That's not what sells on Facebook. you can get really caught up in all the semantics of it when you could just be consistent with the one thing and build. and that one thing that you're consistent with is gonna be what shines. Data Coach Claire: Mm-hmm. I agree. Kim Herring: And I think that's important. Data Coach Claire: You you mentioned your next goal is to hit a 5K month this year, which I I totally think you can get there if you're already at a two, three K. what what things do you think you're going to be focusing on doing? Those hundred videos, what else is going to get you there? Kim Herring: length of videos. I'm Data Coach Claire: Mm. Kim Herring: real guilty of short videos. I try to get Data Coach Claire: Mm. Kim Herring: all the points in in a short amount of time. Data Coach Claire: Mm. Kim Herring: And I'm trying to work on slowing down a little. I will say my mom is probably my biggest critic. She watches my videos and she's like, You need to quit talking so fast. Data Coach Claire: Mm. Kim Herring: almost can't understand you because you're talking so fast. So, you know, Data Coach Claire: Mm. Kim Herring: taking a lot of that feedback into account, Data Coach Claire: Mm. Kim Herring: maybe just a little more. I don't know, I'm really focused on the product research still. I'm really, really caught up on that because like finding that unicorn product that's going to be the real high sales that's actually going to be the moneymaker. I started doing a little bit of the UGC work. Not my favorite. I Data Coach Claire: Mm. Kim Herring: gotta say not my favorite. I don't like the scripts. I don't like when they want you to shoot this angle or that angle. I like the freedom of they just want you to give your honest opinion about the product. Data Coach Claire: Mm. Kim Herring: I've done some pet stuff that's UGC. I like it. I enjoy it. I love, doing stuff with our pets. We have three dogs, two cats, so we're a multi pet family. It's Data Coach Claire: Mm. Kim Herring: chaos all the time. And you know, I love doing those products, but it probably more my focus is more on just focusing on getting the videos done, doing a good job of supplying the right information to the customer that's on the other side of the video, not so much just my opinion. Data Coach Claire: Mm. Kim Herring: And actually maybe growing a little bit of the YouTube channel out a little bit. I'm interested in that some. Data Coach Claire: Yeah. Mm-hmm. Kim Herring: I don't really I don't know, I'm a gen exerc at heart. TikTok's not my thing. I Data Coach Claire: Yeah. Kim Herring: I hate the TikTok videos selling items. I just it's such a sleazy used car sales. Yeah, it's like used car sales. I hate it. I I will never be that person. It's just not my Data Coach Claire: Yeah, it's it's a harsh style. Yeah. Mm-hmm. Mm. Kim Herring: forte. So I kind of like the genuineness of the program and doing this stuff. I think branching out more into maybe starting a Facebook group. I'm just not there yet. Data Coach Claire: Mm. Kim Herring: I'm thinking about it, some in the background. I Data Coach Claire: Yeah. Kim Herring: can see a little bit of doing that. But more than anything, I think I would spend more time guilty as always of being the nonprofit person. I Data Coach Claire: Mm. Kim Herring: want to get more Gen X people to actually get in there and not be spending all these thousands of dollars on a program they don't need that's going to give them this little tiny bit of information about doing Amazon or the influencer program for the different companies because there's so many companies that do it. It's not just Amazon. So, you Data Coach Claire: Yeah. Kim Herring: know, fight helping other Gen Xers get started. But I've got to be serious and tell you, most of the people in my age group or friends think I'm insane for doing it. Data Coach Claire: Yeah. It's out of your comfort zone. Kim Herring: They're like they're like, I can't believe you spend all your time doing that. And I'm like, Well, you don't see what it makes me a month, so that's okay. Yeah, you know. And Data Coach Claire: If you see my bank account you wouldn't think it's crazy. Yes. Kim Herring: and they're like, Well, I just don't have free time for that. And I'm like, Well, that's a choice. Yeah, I think it's it is. And I don't know, I love learning, I love sharing that information with others. So for me that's a big thing. I want to see other people succeed. I love helping those other people get those moments. And I think you understand that because you love teaching the data stuff of it. So you love helping Data Coach Claire: Yeah. Kim Herring: others see the end result and see the change. And Data Coach Claire: Mm. Mm. Kim Herring: I'm I'm pretty geared that way. I think that just comes from maybe how we were raised more than anything. I mean our parents were always the people that lived out in a little bitty town. And so if you left the city, you had an hour's drive before you could get somebody that might have somewhere open in between. Data Coach Claire: Mm. Kim Herring: so you'd be an hour on the road if you had a breakdown or something. Our family they were really big on helping somebody out if somebody was stuck on the side of the highway, helping somebody out if they needed something more than you needed it. that's something we've done with products. You know, Data Coach Claire: Mm. Kim Herring: after the tornado, I loved that our community is small. We don't even have a Walmart. you drive an hour out Data Coach Claire: Mm. Kim Herring: of state to go to Walmart. We drive to Kansas to go to Walmart. Data Coach Claire: Mm-hmm. Kim Herring: Or Oklahoma, because we're right at the top of the Texas panhandle. So it's an hour away to a Walmart and after the tornado hit, we made some trips, my sister and I, and just the difference in helping and putting together the little bags of stuff for people that, lost their homes. You know, helping do the volunteer stuff, giving back. That's a big thing to me. So I kinda wanna be able to give it back in some way. I kinda have a little idea of doing some stuff maybe aimed at more the teenage group, the younger age group. Maybe college isn't your thing. Maybe this is something you want to look at pursuing. Why not give it a try type deal? I Data Coach Claire: Mm-hmm. Mm-hmm. Kim Herring: think I will find myself ge veering off a little doing something like that. Because after doing the program, I get all these products in. We're donating them. We're giving Data Coach Claire: Mm. Kim Herring: them away. taking them to a women's shelter and I worked and managed a crisis center shelter when our son was very young for about three and a half years. And I know the things that those people don't have when they come into that shelter. Data Coach Claire: Mm. Kim Herring: And so being able to donate some of those products to those places like that, like a woman shelter, a homeless shelter, being able to give it to somebody that's house is burned, being able to give a product to that's just a great feeling that you're paying it forward in some way. And the program provides that. it's not Data Coach Claire: Mm. Kim Herring: out of your pocket to do that. It's something you had Data Coach Claire: Mm-hmm. Kim Herring: given to you. So we do a lot of that. I Data Coach Claire: Mm. Kim Herring: love the fact that the viral view guys do the big giveaway garage sale. I wish it wasn't so far to go. I'd love to go to it one time. just to sit and watch, Data Coach Claire: Hmm. Yeah. Kim Herring: to be a people watcher and sit and watch. Data Coach Claire: Yeah. Yeah. It I I think that that that is wonderful to just have an opportunity for generous giving because you have all of these items that someone does need. I love it. To wrap it up, Kim, is there any last advice you'd like to share with somebody who's maybe like, let's say making hundreds a month in the Amazon influencer program and wants to grow to thousands per month, you know, twenty K per year, like you're doing. Kim Herring: Be serious about it. Be consistent in what you're doing. Don't be scared to go learn. I mean, Data Coach Claire: Mm. Kim Herring: investing in your class is probably one of the cheapest things I think somebody could do. Honestly. Data Coach Claire: Mm. Kim Herring: There's a payment plan, you can do it. It doesn't matter if you're not making a ton of money. If you made a little bit of profit, the investment in the class is gonna come back tenfold on how much you're gonna make the next month and the month after that. I really think Data Coach Claire: Mm. Kim Herring: that's true. And I can't say that about any of those other courses I bought. your course is the only course that did that. Tools, invest in the tools. When you can afford to invest in the tools, because it's just another way to grow. And I think it's important to have. Invest in your equipment. we started out I don't know what my phone was at the time, but I've upgraded my phone twice since then. I've upgraded my lighting. I've upgraded Data Coach Claire: Mm. Mm-hmm. Kim Herring: my space I record in, I think you have to be willing to invest back into it and that's gonna pay off for you in the long run if you're willing to do it and be consistent and do the work. And that was probably the biggest thing is when doing the class, I knew every morning I got up at six AM every morning and I would come outside and sit on my patio and I would go through my classwork. And I made myself a commitment that I was going to do that the entire class. I was not going to skip, I was not going to sleep in. I was gonna get that information, go do the homework before I had to be at my job. And I think if you've got that kind of drive, I think they'll succeed. I think they'll get there easy. If you have the kind of drive that you want to do better or you want to see it improve, and you're willing to put the time in and and listen and take that information in and process it and use it, I think you can do it easily. Data Coach Claire: Mm. Kim Herring: I think any age group can do it. Data Coach Claire: I agree. Yes. Thank you so much, Kim, for sharing your whole story of everything that you've learned over years of being an Amazon influencer. Or I say everything, but I know that we've just scratched the surface of your wisdom and like great experience. so thank you for coming on to share these wins of like what success really can look like with consistency over time. For those watching on YouTube, I'm gonna put Kim's affiliate link for the Build Pass 1K class here in the description, along with the other resources we talked about. I give a free newsletter and also the links to the software that we talked about. And if you want to Kim Herring: that'd be great. Data Coach Claire: contact Kim, her social links will be in the description as well. If you're not already, please go ahead and subscribe so that next time we're putting out a wins webinar like this, you can listen to celebrate to think about what your big goals are for Q4 coming up and also leave us a comment here about what's an aha moment for you. Maybe what is your big goal for your big month for Q4. Not to compare, but to give yourself the accountability of what you're shooting for so that it's in writing and you can get there. Thank you for being here. Thanks again, Kim, and we will see you guys in the next one.