Data Coach Claire: Today we're talking how to start earning money in the Walmart Creator program and why exactly right now Q4 2026 is the perfect time to get started. Tanner here has been doing content creation for over 13 years and earns several thousand dollars a month just from affiliate links. And a big part of that for her right now is the Walmart Creator program. But not only are we talking off site affiliate links, like bringing people to Walmart. But Walmart is actually soon rolling out an on-site program as an earning from content that is posted directly onto Walmart.com, which for anyone coming from the Amazon influencer space is a big deal. So we're going to talk how to get started, how to have your account set up correctly so that you will be sitting pretty when that opportunity comes Tanner Clemens: Yeah. Data Coach Claire: out. And we're going to talk compliance, ideas of how to post, what to post, how to get approved. and how to actually grow that affiliate income. I was absolutely blown away hearing about how much Walmart is paying its creators and what kind of perks it also has, which even if you don't want to share any Walmart links, just the perks that it has for creators are worth signing up by itself. So this is a great conversation. If this type of content is helpful, go ahead and subscribe. And as we go, we'll leave any links of things that we talk about here in the description. And feel free to leave any comments with questions you have and either myself or Tanner will get back to you. So, Tanner, tell me everything about Walmart. I'm so excited to learn. Tanner Clemens: I feel like I could word vomit about Walmart because it's just been like honestly such a breath of fresh air. Like, you know I love Amazon. I've been doing Amazon for three years now. Data Coach Claire: Mm-hmm. Tanner Clemens: And it's actually Amazon's been really great for me this year, but I also know for a lot of people it's been frustrating. But then again, Amazon is always up and down, I feel like. So I feel like Data Coach Claire: Yeah. Tanner Clemens: what's been fun about Walmart is that it's it's something new, which I mean it's not new, but it's like new to a lot of us. And what's really cool is it feels like they are just putting so much into the program to really reward creators. So like in a Data Coach Claire: Hmm. Tanner Clemens: year where it's felt like Amazon has taken a lot away, Walmart has kind Data Coach Claire: Yes. Tanner Clemens: of came in and added a lot in and kind of in a way I don't want to say like They're competing, but obviously they are, but it you can just tell that they are Data Coach Claire: Yeah, yeah. Tanner Clemens: really paying attention to what creators are wanting, what creators are asking for, and they continue to add stuff to their program like as they're being asked for. Like literally I got an email today that people were asking about tracking IDs. They just added tracking IDs so people can see like where their sales are coming from and all of that. So that's been just one of the features that's been added, but it's been just a really fun platform and honestly like pretty Pretty easy to navigate as well. I know when Data Coach Claire: Hm. Tanner Clemens: people get in there, they're like, what do I do? where am I going? But once you get- Yes. We will talk all about that. Data Coach Claire: And we'll talk all about that today, right? You'll show us all the things. Okay. Tanner Clemens: Yes. But it is a very user-friendly platform, very beginner-friendly. Like I would say, whether you're doing Amazon or not, like it's wide open for everybody. And it's not super well talked about, but I know it's going to be. it's gonna continue to explode. I just have that feeling. So. Data Coach Claire: I would love to look at some revenue data about this or public perception data or something. It would be so interesting, from my market research background. Tanner Clemens: Okay. Data Coach Claire: But I feel like as a customer that Walmart is kind of having like a resurgence. I don't I don't Tanner Clemens: Yes. Data Coach Claire: know. Like last year I started the Walmart Plus delivery and I love it. And then like the Walmart creator program is starting, and I feel like When I was a teenager, it was like, people of Walmart or Walmart's so sketchy and that was the butt of all the growth. Yeah, it Tanner Clemens: Yes. Yes. They're like, it got a bad rap. Yeah. Data Coach Claire: was yeah. I feel like one of my hesitancies about like a Walmart creator program would be like, well, do I want to like send traffic to Walmart instead of sending traffic to Amazon if I'm doing affiliate links? But it sounds like the earnings opportunity is there. And Tanner Clemens: Mm-hmm. Data Coach Claire: with the new, I don't know how new it is, but the Walmart delivery and Walmart Plus, I I do Tanner Clemens: Mm-hmm. Data Coach Claire: see some opportunity there. And so I'm I'm excited to learn more about all of the income potential that there is for us as content creators, whether we are doing affiliate links, sending traffic to places for some commission, or if Tanner Clemens: Okay. Data Coach Claire: we are creating content on Walmart, I'm really interested in that and what you have to say about that too. Tanner Clemens: Yes, yes. so many things. And that is so true about Walmart having this stigma around it, way back when. Data Coach Claire: Yeah. Tanner Clemens: But you know, they got a new CEO. They've really been changing things around. Like if you walk into some of the newer Walmarts, like they're really trying to like look like Target. They're trying to go for a more like boutique y feel, like a really elevated feel. And like a lot of the brands that they've brought into Walmart in A lot of ways I feel more comfortable now sending links to some of the Walmart specific brands over the brands on Amazon. And Data Coach Claire: Mm Tanner Clemens: you will see a lot of crossover. That's what's cool. There are a lot of the same sellers on Walmart as there are on Amazon. But just like Amazon has its own Amazon Essentials brand, Walmart has its own brands within themselves too that aren't third-party Data Coach Claire: Mm. Tanner Clemens: sellers. And a lot of those brands they have themselves are insanely high quality. there's Data Coach Claire: Mm. Tanner Clemens: time. Diamond true, scenario scoop, and I'm talking a lot of like clothing, but they Data Coach Claire: Yeah. Tanner Clemens: have like their you know their better home and gardens. They have like Texas, Texas Living or Texas House, like that's a really good like furniture company. Like they have their own like Walmart brands that are like I think that's where they have a major edge over Amazon too, is because they have Data Coach Claire: Hmm. Tanner Clemens: those specific brands in-house too. And as far as the delivery goes, gosh, I've like a Walmart Plus member for honestly, I feel like as long as it's came out, at least probably. Probably 10 years. We always have our groceries delivered. We've been doing it for years. And I feel like a lot of people are like, my gosh, like this is so easy. I'm like, yeah, I don't go to the grocery store. Data Coach Claire: Yes. Tanner Clemens: Like it that is another edge that they have over Amazon. Like, yes, Amazon like has Whole Foods and all of that, but Whole Foods is expensive to shop at. Like, I'm I Data Coach Claire: Mm-hmm, mm-hmm. Tanner Clemens: just need snacks for my kids and some water bottles. Like, I I just want it quick from Walmart. And that is another thing with the shipping too. Yes, Amazon is so fast on shipping, but there's Walmart stores everywhere. A lot of times. Data Coach Claire: Mm, mhm. Tanner Clemens: You can have stuff shipped or delivered within a couple hours, and so Data Coach Claire: Mm-hmm. Tanner Clemens: that's what's wild as well. And obviously, that's like a lot of like off-site, but what is cool about on-site is they said, and I have an email from them, I'm screenshotting this because I talked to them directly that on-site is coming, it's just being rolled out, and obviously now we're seeing it being rolled out as beta testing to some certain creators. I personally do not have access yet, I've been bothering them for it. They're like, We're promise, it's coming, it's Coming, but they did say that it's coming. So we don't know what exactly it's gonna look like. We don't know the exact parameters right now. If there's gonna be an extra qualification, I don't think so, just because they already are kind of just rolling it out to certain people. But that is where you can really tell that they are trying to again keep up with Amazon and also have an edge by having that those on-site videos. So I'm really excited Data Coach Claire: Mm. Tanner Clemens: to see what that's gonna look like because if it's as good as off-site, I can't imagine. Yeah. Data Coach Claire: Yeah. so for anybody watching that's like, wait, what's on site? What's off site? What are you talking about? Tanner Clemens: Mm. Data Coach Claire: So we're kind of grabbing some lingo that we've used in the Amazon influencer program for a while that offsite is anytime you're sending traffic to the the main website, like sending Tanner Clemens: Mm-hmm. Data Coach Claire: traffic to Amazon, that would be off-site affiliate linking. And then you would get a percentage commission from that. But on site, it's even cooler because it doesn't require you to drive your own traffic. It would be at Tanner Clemens: Mm. Data Coach Claire: least how it works on Amazon. And I'm hoping it would be similar on Walmart, would be either like you're on the Walmart app or you're on Walmart.com desktop. And when somebody's looking at a product or browsing options, that there would be your creator social media looking Tanner Clemens: Mm-hmm. Data Coach Claire: style videos on that product page. So the customer doesn't need to find you on social media and then find their way onto Walmart. They're already on Walmart and then they find you there. Tanner Clemens: Yes, yes, which is gonna be so exciting if it's if it's similar to Amazon in any type of way and we can earn from that. Because I mean, who doesn't want to have what we're earning on Amazon and be able to transfer that and do that on Walmart too? And if you're not doing Amazon, honestly, like great opportunity to do both because Data Coach Claire: Mm. Tanner Clemens: like I said, a lot of those sellers do cross over. And they do have their own version of Creator Connections as well. They already are rolling Data Coach Claire: Mm. Tanner Clemens: that out. I've had access to that for a little bit now. But that's what's cool as well is that we are also earning as on top of the commissions already being pretty good on Walmart for off site right now, they do have the bonus commissions that we can receive from specific sellers as well. And each time I check in there, more and more sellers are getting in there. And so I think that is another thing that they're doing. to try and mimic, compete, to maybe do better than is have those bonus commissions, those creator connections. They're called collabs. If anyone's in Walmart, you're in the creator program, it's called collabs is what they refer to them as. so it's a little Data Coach Claire: called a Walmart collab. Okay. Cool. Tanner Clemens: bit confusing because there's gonna be some different lingo, but collabs is basically Data Coach Claire: Yes. Tanner Clemens: you're just sharing links for extra commissions right now, which is very cool. Mm-hmm. Data Coach Claire: Okay. Okay. So this like all makes me think that even if like me, you're not doing a ton of off-site like social media posting for linking yet, that it would make sense to like get set up with a Walmart creator so that when the on-site rolls out, you'd be like there ready to Tanner Clemens: Yes. Data Coach Claire: take advantage of it. Tanner Clemens: One hundred percent. I've had several people ask me is they're like, well should I just wait for on-site to come out? I'm like, but if you're not in the program, you're not gonna know when it's gonna come out. I mean obviously people will be talking Data Coach Claire: Yeah. Tanner Clemens: about it, but I'm like, first dibs are gonna go to the people who are in there, most likely. Data Coach Claire: Mm-hmm. Tanner Clemens: Like they're rolling it out to certain creators. I've been in the Walmart creator program for Two two plus years now, I didn't I didn't start digging into it until 2026. And I still don't have access yet. So it's like I just feel like there's gonna be a little bit of a hierarchy there. I I've I think eventually it'll be a full rollout, but it's like Data Coach Claire: Mm. Tanner Clemens: the quicker that you want access to on-site, get into the creator program. get going Data Coach Claire: Mm-hmm. Tanner Clemens: in it now. Start getting your feet wet, learning how the program works, getting all of your social setup. Like, in my opinion, I'm like, if I could have been at the beginning of Amazon on site, like How cool would that have been? I'm Data Coach Claire: Seriously, seriously, yeah. Tanner Clemens: like timing, yes, it's still a very lucrative program. we literally had our best month ever with Amazon last month. Data Coach Claire: Mm. Tanner Clemens: But could you imagine the timing of being at the beginning? that would have been crazy. If we can have Data Coach Claire: yeah. yeah. Tanner Clemens: a chance to do that with Walmart, sign me up. Like I'm in, Data Coach Claire: Yes, yeah. Tanner Clemens: I'm in for it. Data Coach Claire: it sounds like such a great opportunity. And I feel like because as you were saying, that Amazon hasn't treated at least its on-site creators very nicely this year, Tanner Clemens: Yeah. Data Coach Claire: cutting our commission rates, issues Tanner Clemens: Mm-hmm. Data Coach Claire: with our video placement on the carousels, like creator connections issues, reporting issues. Yes, Tanner Clemens: Mm. The reporting. Can't even see what you're s all that you're selling. Yeah. Data Coach Claire: like they're not been very kind to us. That I think Tanner Clemens: Mm-hmm. Data Coach Claire: A lot of Amazon influencers are feeling like, okay. hopefully this resolves the the issues that are happening right now with Amazon Influencer. But if not, 2027's the year to start to diversify, keep still keep Amazon Influencer as a thing that you're doing, especially if it's making you money. And these content creation skills are so transferable that, like, yeah, Tanner Clemens: Everywhere. Mm-hmm. Data Coach Claire: everywhere. Like the video creation, the social media accounts that you've already grown. can can be applied elsewhere. And so you're not just an Amazon influencer. You are a skilled content creator, skilled marketer, skilled video creator, and those things can go other places as well. Tanner Clemens: Yes. Those are your skills. You own those. We don't own the Amazon influencer program. And I've always said this. I'm like, guys, we cannot put our eggs into one basket. You can work hard on a lot of on a couple of certain baskets, but you can't rely on one thing. And that's just been, you know, I've been in the content creation space for 13 plus years now. I've had accounts taken away. I've lost businesses. And the main theme of all of that is like the only thing that you can do is you can control your skills and you can control your effort that you put into things. But you cannot control these platforms. Like we have no control, we have no say, we have no ownership. I mean, you can own your email list. That's pretty much it. Build an email list. That's important too. But you know, we we don't own these things, and that's okay. And I think like when you've accept that and you just hold it all like a little bit looser. It starts to be a little bit more fun and you're a little bit more open and not so set in your ways with just like, well, this is what I do, and I'm doing this, and this changed. I'm I'm so mad they changed this. Like, I barely get bothered by the changes because I'm just so used to it. Like it's not the first time Data Coach Claire: Yeah. Tanner Clemens: they change things, it's not not gonna be the last. They're always gonna mess with things to improve their bottom line. And I'm talking every company out there, not just Amazon. Data Coach Claire: Mm. Tanner Clemens: But that's why I think it's just been such a breath of fresh air with Walmart. because it does feel like it's not 100% about bottom line for them, at least not right now. That could change as their creator program changes. But Data Coach Claire: Yeah, yeah. Tanner Clemens: it is nice to just see some extra perks, some extra rewards, some extra commissions, a little bit extra attention over there. Like it's just been a nice breath of fresh air with with everything. So Data Coach Claire: Yeah, I love that. Okay, so you've convinced me I want to at least Tanner Clemens: Mm-hmm. Data Coach Claire: get approved or create my Walmart Creator account or however you do that. But Tanner Clemens: Mm-hmm. Data Coach Claire: like six or nine months ago, when some of my friends were talking about doing Walmart Creator, I tried Tanner Clemens: Mm-hmm. Data Coach Claire: to create an account, like did the application Tanner Clemens: Okay. Data Coach Claire: with my socials or with my Walmart account and it rejected me. And it Tanner Clemens: Yes. Data Coach Claire: took like a few weeks for it to come through. It wasn't like an automatic Tanner Clemens: Mm-hmm. Data Coach Claire: rejection like Amazon influencer will do. And so I never really looked into why it rejected. I was like, huh, bummer. But now I'm Tanner Clemens: Mm-hmm. Data Coach Claire: feeling a little bit more motivated to try again. So I know you've looked into this Tanner Clemens: yeah. Mm-hmm. Data Coach Claire: and even started creating some resources on what to do to get approved, what to do after that. So walk me through if I want to get approved for Walmart, how Tanner Clemens: Yes. Data Coach Claire: do it? Tanner Clemens: you'll have no issue getting approved now. And that's the thing. If you apply and you don't get approved, you can definitely apply again. They will literally email you and tell you you can apply again. What they're looking at right now, and again, this can always change, is they're looking for a combined 1,000 followers across your social media platforms. So you can apply with an Instagram, a Facebook business page. Do not apply with your personal page. People keep asking that, like, it's gotta be a Facebook business page. your TikTok, YouTube, and I believe Pen. Pinterest as well, but YouTube or Pinterest can't be the only one that you link. you have to link another one. You know what I mean? if you have a ton of YouTube Data Coach Claire: 'cause you y you'd have hard time doing affiliate links with those. Yeah. Tanner Clemens: Yeah, they want at least an Instagram or a TikTok or a Facebook business page in there too as one of your main ones. So what I tell people, I'm Data Coach Claire: Got it. Tanner Clemens: like, if you have a at least some followers on all of those, link all because they're looking at a combined. So you'd have no problem now. You've Data Coach Claire: okay. Tanner Clemens: built your followings, you'd have no issues now. Data Coach Claire: That totally makes sense. Cause I remember when I went to apply, there was links for multiple social media accounts. And Tanner Clemens: Mm-hmm. Data Coach Claire: I was like, well, I guess I'll try this one. But I I didn't know that there there was a benefit to linking multiple. Tanner Clemens: Yes. Link is mini. Yeah. Mm-hmm. Data Coach Claire: do they need to match? if I had one social is about something else or just Tanner Clemens: From what I've seen, they're really just looking at follower number. And they've like Data Coach Claire: Okay. Tanner Clemens: they've even updated their terms and conditions to say that now. That they're like, we want a combined Data Coach Claire: Okay. Tanner Clemens: one thousand. At the end of the day, they can still deny you. They do state that as well. They're like, we reserve the right to not accept people that I want. So if if you Data Coach Claire: Yeah. Tanner Clemens: have a risque account out there, I know you don't, but maybe don't apply with that one. They will look at your account. It is not an automatic one like Amazon. Like That is why it takes a minute. People go in Data Coach Claire: It's like a manual check. Tanner Clemens: and they they check. At least right now. Again, all of this could change, guys, but they go in, they check, they look at your pages, count up your followers, and you will get an email saying yes or no. What's also cool right Data Coach Claire: Mm. Tanner Clemens: now is they're pretty quick. I've I've been really digging into Walmart lately. I think I had three hundred of my students move forward in our Working in the Walmart program, and so many of them are saying they're getting an email within a couple hours or within a couple days. Lots Data Coach Claire: Wow. Okay. Tanner Clemens: of feedback that it's been pretty quick, which is great because my application years ago took six months. So Data Coach Claire: my word. Tanner Clemens: they definitely like they are putting a lot into this. They're trying to get people into the program. You can tell they're trying to like that. Data Coach Claire: They say like, sorry I was busy, sorry I was on vacation. Tanner Clemens: That's literally like there's probably one person that was working it back then and they were like, I guess I'll check the applications. no, they're really on it right now. So now's the time to apply Data Coach Claire: Yeah. Cool, good. Tanner Clemens: because it's it's pretty pretty quick turnaround from what we've been seeing. Data Coach Claire: Okay. And we'll put the link to apply to that here here below. so you don't have to go hunting Tanner Clemens: Yep. Data Coach Claire: for that. Tanner Clemens: Yes. Data Coach Claire: Another question I have for applying is does it matter if I apply with an account that like has more than a thousand followers but might not be the one that I'm using to link to Walmart? Like does that make sense? Tanner Clemens: it doesn't matter because right now we don't have sight lists or anything. So everything is like cookie, Data Coach Claire: okay. Yeah, on Amazon. Tanner Clemens: yeah, everything is cookie tracked and they're not checking where we're sharing links. So I could literally text you a link and earn commission. Like, yeah. So that doesn't again, that could all change. It's a Data Coach Claire: Okay. Kinda wild west. Tanner Clemens: wild west over here. It's a lot of fun. Like literally, I texted my mom. This fall collection, she's where'd you get those jeans and that shirt? And I was Shop my link. And she's I didn't think you got commission. I was like, Well, for Walmart, I do. And sure enough, she placed an order for four things, and I made 20 bucks. So it's Data Coach Claire: Nice. Yeah. Tanner Clemens: yeah, they're not tracking any of that. So I don't think that it matters if you're not sharing on that one. If it's not, I would just apply with the one, obviously with decent amount of followers. But yeah. Mm-hmm. Data Coach Claire: Okay, cool. And is there anything else that you would recommend do or don't do as far to part as part of that application process? It sounds like it's pretty straightforward. Tanner Clemens: It is pretty straightforward. I would just, make sure that your accounts are public so they can see them. that's a Data Coach Claire: Mm, mm-hmm. Tanner Clemens: no-brainer, but that's pretty much it. Just make sure you have as many connected as as you can. Try to bear with that thousand mark. I really wouldn't apply if you have less than a thousand because then they're gonna come back and probably say no, because I have seen people under a thousand get denied. and then if that's the case, we have noticed that you do need a different email address. Some people have been able to Data Coach Claire: Mm. Tanner Clemens: like switch their account around and like use a phone number, but Then you gotta go use a different email address, which is not a huge deal, but I've been a Walmart user for so long, it's all connected, I would have had to, change my Walmart email. It's a whole thing. So I would just wait till you have a thousand. Data Coach Claire: Yeah. I think I'm probably gonna have to do that since my first time it got denied. I'll probably have to spin up a different email. Maybe. Tanner Clemens: It might be so long from now. It might be so long from now, you could probably try again with that one. But again, you could just change your email and Walmart, it wouldn't be a big deal. Mm-hmm. Data Coach Claire: Yeah, I'll try it. Yeah. Okay, good to know. So if you apply but then get denied, it'll probably burn the email address. Tanner Clemens: Mm-hmm. Data Coach Claire: So wait till you're to a thousand followers. Make sure those accounts are public. And I know Tanner, you've had a lot of experience like growing social media accounts. If somebody Tanner Clemens: Hmm. Data Coach Claire: does not have an account with a thousand followers, but like wants to let's just say social media side, like just for this reason. just to get approved for Walmart. I know there'd be other things to think about, but w Tanner Clemens: Mm-hmm. Mm-hmm. Mm-hmm. Data Coach Claire: what would be your recommendation to get an account past a thousand followers? Tanner Clemens: I would focus on TikTok. Kinda like how I say Data Coach Claire: Mm. Tanner Clemens: with Amazon. It's just faster to grow. I love Instagram. Data Coach Claire: Yes. Tanner Clemens: I'm an Instagram girl. that's where I spend most of my time. But TikTok In like what we've seen, it's just faster to grow on. But Data Coach Claire: Yeah. Tanner Clemens: what's great about it, you can cross-post a lot of content. So Data Coach Claire: Mm-hmm. Tanner Clemens: if you're posting on TikTok, take that same stuff and post it on Instagram. If you're posting on Instagram, take that same stuff and post it on TikTok. Like those are the two main accounts that I would focus on just because you can grow those the quickest. Like, as we know, YouTube is a long game. Pinterest followers don't really matter as much because those that's more based on monthly views. I literally talked to me. This girl who does amazing on Pinterest. She's like, yeah, I only have a couple hundred followers, but she rolls on Pinterest because of her monthly views. So Pinterest with Data Coach Claire: Mm. Tanner Clemens: followers doesn't matter as much. Facebook page is good too. Like a business Facebook page is good too. But just remember no personal page. That's always confuses people. It's gotta be a business Facebook page. So you could literally Data Coach Claire: Okay. Tanner Clemens: take the same pieces of content, post them to Instagram, Facebook. TikTok. And I think those would be the main ones that I would try to grow on to get it to get into the program as quick as possible. And Data Coach Claire: Mm-hmm, mm-hmm. Tanner Clemens: posting growth type of content. if you guys are that's what I've seen too. It's people go in and they're like, well I'm posting links and stuff and I my account's not growing. I'm like, well that's the type of con that's bottom of funnel. Like people are not gonna necessarily you're not gonna your following's not gonna grow as big by sharing affiliate links and sharing all of that. Post trends, do the trending stuff, do fun, do silly, do entertaining. that's the quickest what I've seen, best way to grow a following. Data Coach Claire: Earlier this year, I think it was in January, I was starting up my first ever TikTok account and wanted to get it Tanner Clemens: Mm-hmm. Data Coach Claire: to at least a thousand followers so I could like dabble in the TikTok shop program and didn't Tanner Clemens: Mm-hmm. Data Coach Claire: end up doing much with TikTok shop yet. Maybe I'll come back to it. But I yeah, I'm like someday maybe. Tanner Clemens: I keep saying that too. I'm like one of these days I'll come back. Data Coach Claire: Yes, yeah, when everything there's so many opportunities and we can talk about that too of there's opportunity cost to everything. you can do Walmart Creator, you can do UGC, you can do TikTok shop, Amazon Influencer, other affiliate links. They all work if you are focused, if it like works for you, if it works for your business model. Anyway, but what I was gonna say about TikTok is I got that account to over a thousand followers within a month. And it was just like, you know, posting things that I enjoyed. Tanner Clemens: Yep, and that's it. it's just posting happy trending, like it's doesn't have to like do not overthink it, guys. Like and just posting good content too. Sometimes like people will post things and I'm like, I don't know why. Like my account's not growing. I'm like, look at the quality of your content. Like would you follow that? Like would you you know, so I just think like being relatable, having fun with it, doing the Data Coach Claire: Mm. Tanner Clemens: fun trends. All of that, that is the best, best way to grow an account and to grow it quickly. And yeah, as you've seen, TikTok is just, it's so much faster. Instagram, Data Coach Claire: Yes. Tanner Clemens: I think it's a little bit better. I mean, a lot better for conversion on like affiliate sales and stuff, just because we have the DM automations over there and TikTok's hard Data Coach Claire: Mm, mm-hmm. Tanner Clemens: unless you're on TikTok shop, like being like, link in my bio, like that just doesn't work anymore. Like people want it. Yeah. Data Coach Claire: Okay, this is totally an aside, but have you is there any DM automation for TikTok? Tanner Clemens: There is, but you when I tried it last, you have to have like a business TikTok page, which then Data Coach Claire: Mm, mm-hmm. Tanner Clemens: you don't get access to all the trending music or anything. And then you can't you still couldn't send links. Again, that could have changed, but you could only like DM. So I'm like, well, that doesn't. Hi. Data Coach Claire: DM to say like check my bio for the link. Tanner Clemens: Yeah. Like, so I'm I could have commented and told you that. So I mean it still would be a way to get comments on your posts, like if you're looking for that, but As far as affiliate sales, I don't know. It's bl and Data Coach Claire: Okay, gotcha. Tanner Clemens: I also tried switching to a business account and the features that I lost from like not having like the music and having all of that, like to me was not worth it. I like, I don't like it over here. So I switched back. Data Coach Claire: I know you were saying, like, just post good content. And I know that like since we've been making content for a while, and like you've been doing this for over a decade. Tanner Clemens: Yeah. Data Coach Claire: I only started content creation like with the Amazon influencer like three years Tanner Clemens: Mm-hmm. Data Coach Claire: ago. And before that hadn't never done anything with it. But like I Tanner Clemens: Mm-hmm. Data Coach Claire: I know enough to be like, yeah, like good content, duh. But Tanner Clemens: Mm-hmm. Data Coach Claire: if you haven't done this before, it's harder to spot that. But what I do like about TikTok is on the TikTok studio, it gives quite a bit of analytics about your Tanner Clemens: Mm-hmm. Data Coach Claire: your things. And so one thing people could look at is like the number of new followers per piece of content. So you can go Tanner Clemens: Yes. Data Coach Claire: like to your content and then new follow you know maybe I could just even pull this up on my own TikTok analytics. Tanner Clemens: Yes. No, I do know what you're talking about. And they do it on Instagram too. You can see it per post. always look at that guys. If something does well, post it again. you need to do a little bit of a variation because TikTok will be like, ineligible for recommendation if it's duplicate content. But lean into things that are working. I've been Data Coach Claire: Mm. Tanner Clemens: doing a trial reels on Instagram again after I gave up on them this year. and it's been crazy to see those working. that has actually been growing my account better than any stuff that I'm posting on my feed because that's getting pushed to non-followers. just posting random trial reels. So that's something as well, guys. if you're trying to grow your Instagram, especially to get into the Walmart program, take the content that you are posting. Don't do the exact same because some of it will flag for duplicate content, but posting in trial reels is a great way to grow your account too. Data Coach Claire: Mm, I like that. Let me show on TikTok. this is my own TikTok. I don't think there's any issues with sharing this, but just to like know where to find Tanner Clemens: Mm-hmm. Data Coach Claire: your analytics, oops. Go to more and then TikTok studio. Tanner Clemens: Mm-hmm. Data Coach Claire: And then you go to analytics, content, and then new followers. And then it'll tell you which of your posts, and you can adjust like the date range, have have gotten the Tanner Clemens: yeah, amazing. Mm-hmm. Data Coach Claire: most followers. If you're if you're trying to like maximize, I need to get a thousand followers, they can be like, that's where all the followers are coming from. I'll do more of that Tanner Clemens: Mm-hmm. Data Coach Claire: type of content. Tanner Clemens: Yes. Yes. Double down on what's working. And if you guys are ever afraid of repeating yourself, don't be, because I always say this, but I'm like, nobody is paying as much attention to you and your content as you are. Nobody cares. Data Coach Claire: Yeah, yep. Yep. Tanner Clemens: I'm sorry, that don't not to but I'm like, don't be vain about it. Nobody cares that much about you and what you're posting. post Data Coach Claire: Mm-hmm. Tanner Clemens: what you want, post what's working. don't be afraid to repeat yourself because most likely people didn't see it. And if they did, they probably don't remember. So it's okay. Data Coach Claire: Yep. Yeah. Okay. So we're in, we got accepted to Walmart Tanner Clemens: Mm-hmm. Data Coach Claire: Creator. I almost just said TikTok shop. We got accepted to Walmart Tanner Clemens: Yeah. Data Coach Claire: Creator. And what now? Because we'll we'll be waiting for the on-site program. But what Tanner Clemens: Mm. Data Coach Claire: other like features or benefits should I know about or be taking advantage of until I get access to that on-site content creation or whenever Tanner Clemens: Yes. Data Coach Claire: that rolls out? Tanner Clemens: Mm-hmm. What I would start with is just building out your storefront. kinda like Amazon, we get a well, not anymore, but we have, the pretty photo. You do the little banner photo. fill out your storefront, make it look good. That way if someone lands on it, they actually know they want shop, they know what they're looking at here. So fill that out. it's very easy to do. And then from there I would just start building some collections. This is just a very easy way, just like how Amazon lets us do ideal lists. Data Coach Claire: an idealist. Okay, yeah. Tanner Clemens: Mm-hmm. Walmart lets us do collections. So I would start doing that with whatever things that just interest you or things that you already have from Walmart. That's where I say to start. I'm like, if you have anything from Walmart that you like, start building collections around that. Do it if it's around the holidays, build some holiday collections. That's a very easy way to just start building out your storefront and just getting some content on there. Because if you're gonna share links, people need a place to go. And a collection is just a very easy and quick way to do that. So that is what I would recommend Data Coach Claire: Mm-hmm. Tanner Clemens: starting with. Data Coach Claire: As like a landing page for someone coming from social to Walmart. Tanner Clemens: if you have Yes. Mm-hmm. Yep, you can literally copy the link, you can share it. I like to do a lot of DM automations for my collections. Like if I post like a carousel of like random Walmart photos, and that's the thing. We can use Walmart photos too, guys. Like they don't care. Data Coach Claire: okay, interesting. Tanner Clemens: They've specifically said it. it is totally fine to use their images. You can use AI to regenerate images. I like to do a lot of that because I Data Coach Claire: Hm. Tanner Clemens: just like to make it my own. I just feel like it looks a little prettier than their stock photos. But Data Coach Claire: Wait, could you show me an example of what that would look like? Tanner Clemens: Yeah, do you wanna just go to my Instagram or do you want me to I don't know if I can share on mine. If you just go to Instagram and just go to my page, Tanner Clemens, I can show you a recent Walmart one that I've done. But that is a really easy way to get started, especially if you don't have the products on hand. Or if you do and you wanna just have prettier pictures, that is a great way to do that. is by just generating images and sharing links. Data Coach Claire: Okay, so here's your Instagram. I didn't realize I wasn't following this one. You have a couple of different Instagrams though. okay, so ch show me which ones. Tanner Clemens: it's okay. Hide it. Too many Instagrams. Okay, so go to the one where I'm wearing the red pants. That would be a good one. Data Coach Claire: This one. Tanner Clemens: Yep. So your holiday wardrobe called, so whatever. Amazon or that's a Data Coach Claire: So this is AIU. Tanner Clemens: that one is me. So like I have a Walmart picture, but the next ones are AI. So go, so that's AI. Data Coach Claire: okay, so you took this picture, Tanner Clemens: Mm-hmm. Data Coach Claire: but then these are AI generated. Tanner Clemens: These are AI generated. These are all Walmart clothes. look how cute. they're doing such a good job. Yeah. Data Coach Claire: Yeah, they are cute. Tanner Clemens: But that's a great way to just share Walmart links, like without having the items. And I'm always very careful, like to make to display things 100% correct. But that is just a great way to start sharing Walmart links. You guys can do this on Facebook, like your Facebook page. You can put these on Pinterests. You can put them on TikTok. it's harder to shop on TikTok, but I still put on there and I'll like Lincoln Bio, I guess. But yeah, so that is a example of that. Data Coach Claire: Okay, wait, I wanna go through this. So you have got your DM automation set up. So if I comment your keyword like you mentioned here, then Tanner Clemens: Mm-hmm. Yes. Data Coach Claire: it will message it to me. Tanner Clemens: Yes, so go to your DMs. Also, I'm so excited about this guys. In the Walmart program, we get free access to LinkDM. So they partnered with LinkedIn. I forgot to say this. And we get, we don't have to pay for LinkedIn. Data Coach Claire: Is that is that like a mini chat Tanner Clemens: Yes, but it's Data Coach Claire: competitor? Tanner Clemens: a little bit more geared toward creators. It's a little bit more user-friendly. And it comes with like a cute little picture you can put in there. Like it's it works so well. but yeah, once you get to it, you can pull it up and show it. But it we get access to that. We don't have to pay for LinkedIn, which I was already paying for LinkedIn because I was using it for this Instagram. I use mini chat for like my my business stuff because I need a little bit more advanced things over there. But for outfits and stuff. look how look how easy that is. Look look how cute. Data Coach Claire: Yeah, and and so Walmart paid for this for you to be able to DM this. That's like enough of a reason to sign up all by itself. Tanner Clemens: Yes, we all get access to it. So yeah, if you click on it, it should take you Right? I'm like, even if you do nothing for it, you get Link DM, which is amazing. And then it just takes you to my this is the collection that I was talking about. It's just like an Amazon idealist. Data Coach Claire: Okay, so here's all of the items that you were featuring in those photos Tanner Clemens: Uh-huh. Data Coach Claire: in your post. Cool. Tanner Clemens: Yes, correct. And that's what's cool. You guys can do this about everything like everything. You can I just did one for Halloween decor. You can do it for home decor. You can do it for anything you want. I have a student who Data Coach Claire: Yeah. Tanner Clemens: she does a lot of like sensory play. Like she teaches people like things for like for their kiddos and all of that. So she just did one of toys that were on sale during the Walmart like deal days. So she did like a carousel post of that. So there's so much that you Data Coach Claire: Mm-hmm. Tanner Clemens: can do with it. And that's what's also really cool as well. So on top of commissions being higher, Data Coach Claire: Wait, tell me about the range because on Amazon for off site commission rates, it's three to five percent is typical of the product price. What's what's Walmart's? I I don't know. Tanner Clemens: Yeah. Are you ready for this? So for clothing itself, it's fifteen percent. Over the deal day as a baseline and then over the deal no, over the deal days they Data Coach Claire: as a baseline? Not with the collabs. Just Walmarts. Wow. Tanner Clemens: increased all the clothing to twenty percent. So we were getting Data Coach Claire: Dang. Tanner Clemens: that and if you were sharing collabs, aka creator connections, you were getting additional Data Coach Claire: Yeah. Tanner Clemens: to that. So again, I don't know Data Coach Claire: Dang. Tanner Clemens: if it'll always stay this way, but commissions are crazy right now. So and then what's also cool too is Walmart has a extension. So that way you can literally click on the little Google Chrome extension and it will pull Data Coach Claire: Mm. Tanner Clemens: up what each thing is like while while you're shopping. So like if I wanted to share like you Data Coach Claire: like what the commission rate is. Tanner Clemens: can see the commission rate, grab your affiliate link and share it right there on the page too. So that's nice as well. You can always see like commissions, but What's also cool is we get it's 14 day cookie window and it's all off off of last click attribution. So Data Coach Claire: Mm. Tanner Clemens: even if let's say that you went and you looked at my links and you didn't buy anything, but let's say you have stuff in your Walmart cart that you're going to check out later, like you're like, I have a grocery delivery order I need a place. We don't get commissions on groceries, but we get commissions on everything else. So certain things Data Coach Claire: Sure. So if I was like, I also need to get some forks, then you would get commission on that. Hmm. Tanner Clemens: Yep, then I would get commission on that. you're like, I forgot to grab Q-tips. I've I literally Data Coach Claire: Mm. Tanner Clemens: look at what people are buying and I'm literally seeing their grocery orders in my analytics. I'm like, I'm like dog food and body soap. I'm like, cool. Didn't link any of that, Data Coach Claire: Mm, mm. Tanner Clemens: but they must have just like, you know, clicked on my link and then I had the last click attribution. They were still within my cookie window and I still got credit. So that's what's cool too about Walmart. It's people usually fill a cart. And check out. With Amazon, Data Coach Claire: Yes, yeah. Tanner Clemens: we don't really do that. We just click buy now. I mean sometimes, but like for me, I'm like Data Coach Claire: See us Tanner Clemens: buy now, buy now, buy now. Walmart, it's like if I'm doing a delivery order, I'm I'm filling my cart to do so. So that's what's cool Data Coach Claire: Mm. Tanner Clemens: as well. It's like we're getting credit for those other things. So you're just Data Coach Claire: Hmm, cool. Tanner Clemens: there's a lot more like juice to the squeeze with sharing off site for Walmart right now. Data Coach Claire: Yes. Tanner Clemens: And I think that's what's been exciting for me. It's like for the work that I'm putting in, I'm getting a lot more out. And I still love Data Coach Claire: Mm. Tanner Clemens: Amazon. I still share Amazon offsite. It's great. But again, it's just like it's very elevated on Walmart right now, which is nice. Data Coach Claire: yeah, those commission rates. Okay. What else do I need to know? So like I'm accepted. I've got my a my Walmart storefront set up with like some collections. I've got my pictures up there. Tanner Clemens: Mm-hmm. Data Coach Claire: Like, am I ready to share links? What else what else do I need to know? Tanner Clemens: You can share links. That's the thing. There's really no other hoops to jump through. There's no sight lists. There's no anything like that. You you can literally grab the pictures right off Walmart if you want. You can use AI. You can buy the items. there's really no rules there. And I say that because I've read the rules, but also I've talked to them on some of their webinars and they're like, yeah, use our images. We don't care. Share wherever you want. We don't care. Again, all of that could change. They could, you know, Data Coach Claire: Hmm. Yeah. Tanner Clemens: get a little bit more strict. As programs grow, they usually have to like make some rules. But I'm like, hey, well while the getting's good, like we might as well be on Walmart. but once you're in there, like you can kind of like, you know, just share as much as you want. And that's what I've just been telling a lot of people. I'm like, just go in there and have fun with it. Like, don't put a bunch of pressure on yourself to like hit numbers or anything. Like just go in, get familiar with the program, start sharing some stuff. You'll probably get commissions like decently quick, just because like pe it's so easy to shop Walmart for people. Data Coach Claire: Yeah, yeah. Tanner Clemens: Can't guarantee that, but it's just it's I feel like it's easier to get an off-site win on there right now. to just get a little bit momentum. Start utilizing collabs once you get access to that. So if there's lots of clothes that are getting added to collabs, so I try to grab some outfits that are in there to try and increase my commissions. they also have a new thing. I don't so I have access. Yeah. Yeah, yeah. Data Coach Claire: Wait, can I pause you there for a second? On on the collabs, with at least on Amazon, you need to like accept it. Well, first of all, you have to like have driven some revenue to even have access to creator connections. It like comes pretty quickly, but you don't have immediate Tanner Clemens: Mm-hmm. Data Coach Claire: access. And then you need to like accept the campaign before you're able to earn. Is it a similar process on Walmart? Or tell me what more about like how the collabs work? Tanner Clemens: It's a little bit it's a little bit quicker. So in order to activate a collab, you literally just copy the link and it'll say collab activated. So once you've copied the link, it literally goes and puts it mm-hmm. Data Coach Claire: Okay. from from collabs or just from anywhere on Walmart? Okay. Tanner Clemens: Yeah, from collabs. And I could literally show you guys this too, but it's like literally, and then it'll say collabs activated, and then it'll go show everyone that I've just copied a link for. it's very, Data Coach Claire: Okay. Tanner Clemens: very easy. And there's no filling of collabs. Like, from what we've seen, there's an unlimited amount. Like anybody could just copy the link and activate that collab. It's not like a campaign that gets full. It's just like a Data Coach Claire: Mm-hmm. Tanner Clemens: if you want to share extra, copy the link and do it type of thing. So. Data Coach Claire: Okay. And sorry, I interrupted you. You were going on to some other feature. Tanner Clemens: No, no. You're good. There's a n new feature that they've added called campaigns, which I've done a lot of campaigns with Walmart itself. Like I've literally done it with like Walmart delivery. I've done like, you know, collab campaigns with them before. I've done a lot of just random brands like in Walmart and done collabs there. But what they have now is their own campaign thing within the Walmart Creator program. So I haven't seen any pop up, but it literally says campaigns. And what I'm hoping is gonna show up in there is opportunities to start working with brands directly for like Data Coach Claire: Mm. Tanner Clemens: flat collab. I don't wanna say collab, 'cause I know that gets confusing with the collab things, but Data Coach Claire: Yeah. I know, right? Tanner Clemens: Flat job campaigns, I guess I would say, where they'd pay you five hundred dollars to go and promote this. So I think that is coming. There's Data Coach Claire: Mm, mm. Tanner Clemens: just nothing in mind right now. where we'll be able to work with brands directly and kind of do maybe UGC, maybe like social media brand brand posting, just different things like that. So that is another cool feature that that I think they have that that Amazon doesn't have right now to where you can, work obviously we can work with sellers directly on our own terms via email. We all do a lot of that, but this is all like through Walmart and I think we'll be able to apply or get invited to campaigns in there, which would be cool. Data Coach Claire: Hmm, yeah, I like that. And Tanner Clemens: Mm-hmm. Data Coach Claire: you were talking about sharing the links a little bit. I know with Amazon, we often want to like deep link it so that it will open in the app. Do you need to do that with Walmart? Do you need to like put it through a deep linker? Does it do it all by itself? Tanner Clemens: it's so easy. It's all deep linked for you. It's amazing. Mm-hmm. Data Coach Claire: Amazing. Okay. And then this is also a little bit more of an advanced question, but I know some link tools like Genius Link have a thing where they can do a choice page. someone clicks on a link and then they can choose to shop it on Walmart or shop it on Amazon. Tanner Clemens: Mm-hmm. Data Coach Claire: Have you done anything like that yet? Or just send to one place or the other? Tanner Clemens: just been sending to one or the other usually because well and on a lot of it like the lot of the Walmart ones I'm sharing right now are Walmart specific brands. I've done a little bit of the third party but I'm kind of like trying to really like get to know like the Walmart brands and work with those but you definitely can like to give people options. I personally am like if people give me options I like don't make a decision. So I'm like I'm just like Data Coach Claire: Yeah. Tanner Clemens: I'm gonna tell you exactly where I want you shopping right now. Like I want you on Walmart you're gonna get deep linked like direct Into there, but that would be a cool option. if you are wanting to spread that out, by all means, for sure. Data Coach Claire: Okay, so we talked a little bit about growing a following to get approved, but at least for sharing links, like if I wanted to do you know, the photos link and the DM automation like you were you were showing, then of course you have to have a social media audience to have seen that. I I guess from your experience with affiliate linking in general. Tanner Clemens: Mm-hmm. Data Coach Claire: And I'm also curious about this for myself. if I want to grow my affiliate linking income sending to something that looks like a Walmart collection, then how how do I grow that audience? And like where should I be posting and what should I be posting to like develop that as an income stream? Tanner Clemens: I'm partial to Instagram. I'm always gonna say Instagram, but obviously there's so many options out there. YouTube is great. Again, it's a longer game, but that's harder because that's all videos. Like if you're wanting to do pictures, Data Coach Claire: Yeah. Tanner Clemens: you kind of want to hang out more on Facebook, Instagram. Pinterest is good, but again, that is a longer game. You gotta be a little bit more patient. So if like you really want to do the images and stuff like that and increase your affiliate linking, am Instagram and a Facebook business page. And using Data Coach Claire: Okay. Tanner Clemens: the LinkedIn. CM tool is the best way to do it. Or whatever DM automation one, but if you're in Walmart, use Link DM because it's free. And that's gonna be the best way to grow your affiliate income. And I was literally was just talking to one of my students this morning about this because she's like, How do I grow my page? I'm I feel a little capped with my offsite income. And I was like, you need to post growth type of content. So kinda like I was talking about. And you guys can literally see examples on my Instagram page. If you wanna know what growth content is, it's like it's literally like where I'm not asking anybody for anything. I'm just being me. I'm just sharing my life. I literally posted last night about my daughter packing backpacks full of random stuff and leaving them around our house and how I really, really hate this phase. it was like this joke and but people Data Coach Claire: Yeah. Tanner Clemens: were commenting and being and I posted it to like the you're gonna miss this music and I was like, I'm not gonna Data Coach Claire: Mm. Tanner Clemens: miss this. Like I'm I really hate this. Like she packed sprinkles in her backpack. And to me, I just thought it was like a funny Data Coach Claire: Yeah. Tanner Clemens: moment. It's just me being myself being like I can't stand this part of parenting right now. And people Data Coach Claire: Mm-hmm. Tanner Clemens: were like commenting all about it, being like, my gosh, I'm glad this is a universal thing. Like I'm sure I got followers from that, but it's just posting like real life stuff, like being yourself. Like if you want to grow your following. And you want to in order to grow affiliate sales, like you have to be you and you have to show your Data Coach Claire: Mm. Tanner Clemens: personality. And I know that's not for everybody. I know that that's like not everybody wants to do that. But in this day and age, like if you want to grow a social media platform in order to increase your affiliate income, like You're gonna have to build a brand. And that doesn't have to be a scary thing to do. the brand can be you. it is you who you Data Coach Claire: Mm. Tanner Clemens: are as a person. the things that you post, I would post different things. I would post different things than the person next to me. It's like that's what makes you stand out and that's what makes people wanna follow you. But not everybody's willing to do that because that's scary to do. So I get that. Data Coach Claire: Yeah, yeah. Tanner Clemens: I understand, but once you like I think I've just been making an idiot out of myself on Instagram for so long that I just don't care anymore. But honestly, Data Coach Claire: Mm. Tanner Clemens: like it's just repetition. Like the first several posts are gonna feel scary. Everyone's Amazon videos, I'm sure, at first felt scary, and now we rep them out like no problem. Like anything that you're gonna that you're gonna do is gonna be intimidating, but that is the best way to grow your following. The more that you are yourself, the more that you just show your personality. And do some funny trends in there. I literally did have you seen that trend where like they point like up like this and there's like text above the head? Have you seen that? Like and it'll be Data Coach Claire: Yes, yeah, yeah. Tanner Clemens: like just something funny. And I posted that and like I was checking my I posted it as a trial reel initially, but I was checking that and like that was like gaining me followers. I'm like just silly. Like I'm just trying to have fun on that page. And since I started doing that, like that's what's has grown my account over there is just Data Coach Claire: Hmm. Tanner Clemens: Being myself, taking the pressure off, showing my personality, and then I just mix my affiliate shopping post in there. anybody can look at my page. You Data Coach Claire: Okay, yeah. Tanner Clemens: can literally see. There's no strategy to it. It's literally just like me having fun, being myself, shop my links. Here's another funny Data Coach Claire: Mm. Tanner Clemens: post. Or here's a post about my life. I'm literally talking about I'm trying to sell all this stuff around my house so that way I can buy a couch and cash. people are invested in this journey. it's literally the dumbest stuff, but to me, it's like that's my life and that's what's going on and people like to see that. so definitely do not overthink it. So if you go down, so yeah, you can see the backpack one there, like at the very top. Data Coach Claire: Yes. Tanner Clemens: I'm like, people wanna see that. And then that one next to it is like a trend, like that like trending like butter yellow font, like that is like Data Coach Claire: Mm mm. Tanner Clemens: a trend. And literally I took Jat GPT and made that picture. Like it's so so easy to do. And then, you know, if you scroll down, bunch of shopping posts there, but you know, it was Amazon Big Deal Days and Walmart deal days all in a row, so I had to get a lot of shopping posts up Data Coach Claire: Yeah, yeah. Tanner Clemens: and then like a funny one with me and my friend. And then that one next to it is like me talking about my couch and I'm halfway to, you know, saving up for it. It's like it's just Data Coach Claire: Mm. Tanner Clemens: a mixture. The the other one's more shopping and then me with my daughter, I hit a a shot at a a carnival and won her that big axolotl thing. So it's Data Coach Claire: fun. Tanner Clemens: just like I just encourage like anyone if you're trying to grow a page, like have fun with it. Obviously you can be strategic and try to monetize and share affiliate links, but like also be yourself. Like 'cause if you're not gonna have fun with it, then then what's the point of growing it, you know? So Data Coach Claire: Mm-hmm. And so it seems like I I would think that there's like two ways to think about affiliate linking. Like either my entire account is all affiliate links and that's what people come Tanner Clemens: Mm. Data Coach Claire: there for. And maybe there's some type of theme of like it's all clothes or it's all decor Tanner Clemens: Mm-hmm. Data Coach Claire: or it's all like kids' toys or some like some theme. Or the account is Tanner as a person with some shopping mix in there. Like it looks maybe Tanner Clemens: Mm-hmm. Data Coach Claire: a third or a quarter of your posts are, or Tanner Clemens: Mm-hmm. Data Coach Claire: maybe a little bit more than that, maybe about a third, have some type of shopping nudge. And Tanner Clemens: Yeah, yeah. Mm-hmm. Data Coach Claire: and then the rest are like what you're saying of more of growth content Tanner Clemens: Mm. Data Coach Claire: of reasons people would want to follow you. And then these Tanner Clemens: Mm. Data Coach Claire: are ways that you're monetizing it. Tanner Clemens: Totally. Data Coach Claire: So to it's okay if you tell me this is like TMI, but with this account Tanner Clemens: Mm-hmm. Data Coach Claire: with like 62,000 followers to like keep it real And you're posting Tanner Clemens: Mm-hmm. Data Coach Claire: maybe about a post a day, at least several posts a week. Tanner Clemens: day, I would say. Mm-hmm. Yeah. Data Coach Claire: and you know, about a third of those being shopping posts. How much affiliate income is this Instagram account bringing you? Like each month? Tanner Clemens: This one, I need to look at this last month, but a couple thousand, couple thousand dollars extra, I Data Coach Claire: Okay. Tanner Clemens: would say. it's something that I did not start focusing on hard again until this year because I Data Coach Claire: Mm, mm-hmm. Tanner Clemens: was forced to. So I grew my account way back in the day, way back in the 2013, Instagram was new, and I actually grew my account from fitness. that's how I grew my account. I used to be a personal trainer. Don't ask me anything now. that my degree is exercise science. I have nothing to do with that now, but that is like how my account grew. And then I've kind of like dabbled in different businesses. You know, I owned a boutique for a long time. So all my linking for a while for clothes was to my boutique for seven years. Data Coach Claire: Hmm, mm. Tanner Clemens: So when we finally closed that down, that was like right when I got into I was in the Amazon Influencer program, I was just doing nothing with it. And then I started doing on site videos about three years ago. So I've dabbled in affiliate linking on my page, but I really didn't start like taking it seriously until like 2026. And that's because I Data Coach Claire: Okay, cool. Tanner Clemens: lost my business coaching Instagram and I was like, okay, I s I love being a creator. I do well with it. Now it's like now is my year to like go all in with it. And so really so I've built it up to a couple thousand dollars a month right now. I feel like if I posted Data Coach Claire: Nice, nice. Tanner Clemens: every day, I could grow that quicker, but those posts take a long time. Data Coach Claire: Right. But it's just one of the many income streams you're doing. Yeah. Yeah. It doesn't need to be everything. Yeah. Tanner Clemens: I'm like, like but yeah. No, I want to. I would like to get to that point 'cause that's what like, you know, the big content creators, influencers, whatever you want to call them do. But like for me it's a good pace right now. Data Coach Claire: Well, you've you've got a lot of other income streams. And I think that sometimes Tanner Clemens: Okay. Data Coach Claire: maybe as content creators, we aspire to I just want to have a page with my name on it and that to bring me a full-time income. But you're doing UGC jobs, you have your own digital Tanner Clemens: Mm-hmm. Yeah. Data Coach Claire: products that you're selling, you've got Amazon influencer, and then you've also got this personal page that you're sending affiliate links to. And then all of those together Tanner Clemens: Mm-hmm. Data Coach Claire: are bringing you a lot of money. And Tanner Clemens: Yes. Data Coach Claire: guys, I'm not sure which one is going to post first, but I'm also going to talk Tanner Clemens: Mm-hmm. Data Coach Claire: to Tanner about how to run a business as a mom and like what that looks like, like working in part-time hours, but making over six figures per year. Cause that's what we both do. So we're gonna have a conversation around that. So if you've Tanner Clemens: Mm-hmm. Data Coach Claire: watched this video, then go look for that one next, or maybe I'll link it below if it's already posted or add the link there. Tanner Clemens: Mm-hmm. Data Coach Claire: this is really cool. I'm curious, just because I'm also an analytics person, that Tanner Clemens: Mm-hmm. Data Coach Claire: since you're posting like different types of affiliate link posts, what type of post gets the most of those like link DMs sent? Is it like the photo posts? Is it like a trendy reel that you're talking about something, or is there something that like really works for you that you do a lot of? Tanner Clemens: it used to be reels, but really over these last several months, for me, carousels have just been doing better. Data Coach Claire: Hmm. Tanner Clemens: which is great, because I love pictures. I'm like, I Data Coach Claire: Yeah. Tanner Clemens: I mean, again, I grew an Instagram based on pictures. Like reels weren't a thing back Data Coach Claire: Mm, mm. Tanner Clemens: in the day. So when reels were introduced, I was like, dang it, like something new I have to learn. And then now on Data Coach Claire: Mm-hmm. Tanner Clemens: my business page, like I'm posting reels all the time. So it's funny, like reels used to be like the thing that generated the most, but now carousels. Like carousels are. Data Coach Claire: Mm. Tanner Clemens: have been where it's at for affiliate linking, for for that, for me, I would say. Like that has been Yeah, the winner. They've been doing better. Mm-hmm. Data Coach Claire: Okay. Good to know. Okay. And for somebody that's like, I don't know much about AI, walk me through how they could create one of those photo carousels. Are you like downloading the images from Walmart, uploading them to an AI Tanner Clemens: Yeah, yeah. Data Coach Claire: and telling it, make these into a picture? Tanner Clemens: Yeah, and so I have yeah, I have different props that that I follow or that I try to follow with it, but I use ChatGPT. I feel like it's way better for images. I use Claude for other things. Data Coach Claire: It is good for images, yeah. Tanner Clemens: It's just a little bit more accurate. it's pretty quick. And I actually in my Walmart course that I have, I have a whole AI section because I knew this was gonna be something that like people were Data Coach Claire: Ooh, yeah, yeah, yeah. Tanner Clemens: like, How do I do this? But like a whole module. I'm like, how I do it, I literally walk through. piece by piece, but just a verbal explanation would be I literally just grab the images that I want. Maybe I'll use an AI image of a Walmart cart or a floor. you literally saw the ones, they're literally Data Coach Claire: Mm. Tanner Clemens: on a floor. And I'll be like, arrange these items in a flat lay on the floor. Make sure there's one right shoe, one left shoe, because they love to do two of the same all the time. Drives me nuts. and I'll be like, keep the items 100% accurate. And then if there's like a purse or something, I'll be like, the purse dimensions are this, so make sure that stays to scale or Data Coach Claire: Mm, mm. Tanner Clemens: something like that. And then nine times out of ten, it gets it right on the first shot. Data Coach Claire: Nice. Tanner Clemens: Sometimes I have to go back and tug a war w a little with it and be like, that and I'm like Data Coach Claire: Yeah. More like this. Yeah. Tanner Clemens: yes, and I'm very picky. there's some people that share AI images and I can tell I'm like, that item is not what it looks Yeah, Data Coach Claire: There's two bright shoes. Yeah. Tanner Clemens: I'm like, it's not what it looks like I can just tell, but I probably am a little bit too neurotic about it, but yeah, I try to keep things pretty accurate, but it's very easy to do. I think people get intimidated and it's really it's not that hard. And it's fun. it's fun to like be creative about it. And I know that AI can get like a bad rap. I know that. I know that people are like, these AI images, these people don't even have these things in their hands. And I'm like, okay, but collages have been around for how long? And we don't have those things in our hands. affiliate Data Coach Claire: Mm-hmm. Mm-hmm. Tanner Clemens: linking has is one of the oldest, affiliate marketing is one of the old the oldest things in the book. And like a lot of those times, like those items are not physically in our hands. Like Data Coach Claire: Mm. Tanner Clemens: so I just think like if you are gonna be using AI, obviously like use your disclosures. Like that's very important to do. I always make sure to toggle the AI label on, even if I only have one image that's AI made or whatever. Yeah, when you're posting Data Coach Claire: Do you mean when you're posting to Instagram, say telling Instagram? Tanner Clemens: W there's a little toggle that you can turn on that says AI label. So just turn that Data Coach Claire: Mm, mm. Tanner Clemens: on. Sometimes it'll automatically detect it and turn it on, especially on Facebook. like if it's something for my students and I it's like a word like words Data Coach Claire: Mm, mm-hmm. Tanner Clemens: or a little guide, it'll be like AI generated. I'm like, yeah, I know. Thank you. got it. Facebook picks up on it. Instagram doesn't always. So just make sure that you're keeping the items accurate, you know, disclose that it's AI. It's not going anywhere. And I know, and if you don't want to use it, don't use it. Like if you Data Coach Claire: Mm. Tanner Clemens: only want to have items on hand, by all means. That's totally fine. But for me, it's like I'm a busy mom. Yes, I get a lot of samples in. Yes, I work a lot with brands and sellers, but like In order to grow my affiliate income, I need to be posting. I need to be posting more than I do. And Data Coach Claire: Mm. Tanner Clemens: in order to keep up and in order to grow that, I can't physically have all these products in my house. I'm literally having a garage sale next week. I can't have this all in my house and I don't have the time. So Data Coach Claire: Mm-hmm. Tanner Clemens: at that point, it's like, I'm gonna do what feels good for me. Sharing AI images feels okay for me. If I ever change my mind, I'll change my mind. But the way that I feel good about it is by displaying things correctly as best as I possibly can and just making sure that there's an AI label. But Data Coach Claire: Yeah. Tanner Clemens: Chat GPT's really smart, guys. if you wanna make AI images, it's pretty fun to do. So Data Coach Claire: Yeah, that sounds like a really valuable resource in your course. Tell me more, like what other modules you have in that Walmart Creator course Tanner Clemens: Mm-hmm. Data Coach Claire: beyond what we've talked about here. If somebody's like, okay, I really want to dive in, but I want all Tanner Clemens: Mm-hmm. Data Coach Claire: of the juicy details. I want somebody to hold my hand and like guide me to really make this work. Tanner Clemens: Yes, and that's quite literally what I do. I will take your hands and walk you through it. But everything from applying, all of those things that we went over, different numbers, all of that is in there of how many followers you need to have. But then also like if you don't get in, I also have alternate Walmart affiliate linking options that are easier to get into. So everything in the Walmart course that I have, like, could literally apply to you. You would just use it with one of those Alternate options while you're waiting to get into the Walmart program. So that's one thing too. If people are well, I'm not in the program yet. I'm like, well, I can help you get in, but also there are other options that are free and easy to use. Like Mavely is now later. Like that is a a good one to use. Shop my like that one is one as well, but now you kinda have to apply. Like there are other options to where you can share Data Coach Claire: Mm. Tanner Clemens: Walmart links and not be in the program. And so walk through all of that, literally how to set up your storefront. Cause it is as user-friendly as it is, the amount of people that have come to me and been like, I don't even know how to use it. They're like, I'm in the program and I don't even know how to navigate it. So literally I do like screen share walkthrough. I'm like, set this up here, put this here, Data Coach Claire: Mm, mm-hmm. Tanner Clemens: put this picture here. Here's how you grab this. Download here, like literally like piece by piece. but then it's a lot on just content creation. I have a wh huge bulk piece on there on just AI itself. But then also like posting strategies and how to share affiliate links and how to mix that in with your regular content, like how to handle sales, Data Coach Claire: Mm. Tanner Clemens: how to handle like the big deal days, like kind of everything in there. And then obviously if and when I'm saying when on site comes, I plan to have a full module on that too, but can't teach on that until till we see what that looks like. But yes. Data Coach Claire: Yeah, yeah. No, that all sounds so great. And you were saying that like the on-site is in beta testing right now and they've said that it's coming. Have Tanner Clemens: Hmm. Data Coach Claire: you seen any yet on like the Walmart app? Tanner Clemens: I personally have not. I have not seen any videos. There are a couple people who've said that they have. So my thought is that they're maybe rolling it out to just a couple Walmart users at a time. Like, or maybe just on certain products. Data Coach Claire: Mm. Like A B testing, yeah. Tanner Clemens: Yeah, but that's the thing. The thing that they would have to be doing videos of would have to be of that thing that I'm looking at. So if it's only like out to a couple creators, my thought is like it's gonna be kind of hard to spot those videos because not everybody Data Coach Claire: Mm. Tanner Clemens: is gonna. be looking at those items. now I'm curious, now I wanna go look again. If there's anything that I could see videos on, but I personally haven't seen any yet. I'm excited to see it. There was a whole thing where people are like, there were a couple people that were like, I have videos, but they muted them. So I was like, I don't know what they're doing. But I was like, do you have on-site? do you have the on-site beta? Did you just upload something and then they muted it? So I don't know. Lots, lots of like unknown there. And I'm like really, really anxious to see like what what that's all gonna look like. Yeah, I'm looking at a couple things. Data Coach Claire: Yeah. Tanner Clemens: I'm not seeing videos yet, but Data Coach Claire: I remember earlier this spring, when I was looking into Walmart, I saw that there was a couple Tanner Clemens: Mm-hmm. Data Coach Claire: content creator looking pieces of content on there. And one of them had the gal's name on it. And so I I think found her on Instagram or TikTok and messaged her and be like, How did you get this here? what is this? Tanner Clemens: Uh-huh. Did she respond? Data Coach Claire: And she did, and she was like, yeah, Walmart just asked if they could use it and I said, sure. And I was like, So you're not getting paid for this? And she's like, No, but that but that was six or nine months ago when I was like trying to figure out if it was a thing. So maybe Yeah. Tanner Clemens: okay, yeah. So they Yeah. Yeah. So Walmart itself will comment on some of your posts. And that's that's another thing too. Okay guys, use the hashtag WalmartPartner. on any of your posts. That is the one FTC disclosure that they want us to be using. They said that, verbally Data Coach Claire: okay. Tanner Clemens: said that on their webinar too. They're like, that is what we require for you to say Walmart partner on any hashtag Walmart partner. But Data Coach Claire: Okay. Okay. Tanner Clemens: so if you tag that though, they'll look through the content because then I'll have Walmart comment and be like, can we use this for our whatever? And I'm like, no. Data Coach Claire: Hmm. Tanner Clemens: Like I mean, Data Coach Claire: Okay. Tanner Clemens: if you wanna pay me, I don't know. I mean it probably wouldn't be a big deal, but like Target does that too sometimes where they'll comment on like I'll notice like if you tag them or use their hashtag, they'll be like, Can we use this on our on our website? And then you will see like customer images and stuff on Target and all of that. So I think that's where they are kind of like using people's content is like if they ask them and then they post Data Coach Claire: Mm, mm. Yeah. Tanner Clemens: it themselves, I think. Is what I've seen. Mm-hmm. Data Coach Claire: Yeah, yeah. But I I am eager to see how then people will start getting paid for that because like they wanna use it like, whatever, gold star. But like we're not interested in gold stars. We want like gold bars in the bank account. Tanner Clemens: Yeah. No. No, thank you. Mm-hmm. Preach. Data Coach Claire: this has been great. I'm excited to like get my Walmart account set up and then like just add it as part of my income stack Tanner Clemens: It might. Data Coach Claire: and then be ready to be on that like beta list when it's my turn. So thanks for coming to like explain it to me. And for everybody watching, Tanner Clemens: Yep. Yep. Of course. Data Coach Claire: for anybody that's watching, I'm going to put a affiliate link for Tanner's Walmart course here Tanner Clemens: Mm-hmm. Data Coach Claire: in the description. So if you want some more help with this or In the future, decide okay, this is more complicated than I thought. You can come back here and grab that link. And I'm going to have Tanner again for another video coming out soon. So stay tuned for that one. We'll also tag her YouTube channel here. So if you're looking for more Tanner, she's on Instagram, Tanner Clemens: Mm-hmm. Data Coach Claire: Tanner Clemens, and then also her YouTube channel is here. Tanner Clemens: Yay. Yes, thanks for having me guys. Yeah. Thanks. Data Coach Claire: So thank you guys. Yeah, thanks, Tanner. See you guys in the next one.