Oskar Moore: The majority of high performing women will experience hormone related symptoms at some point in their life that impacts energy, cognition, mood and career performance. Yet most are told this is just normal. what's the single biggest misunderstanding about female hormones that quietly holds women from success?

Angela Foster: The biggest thing that I see that holds them back, and I think honestly this starts as early as in school, is that you're just taught to just get on with it. Just ignore what's going on. Do you know what I mean? From a very young age, even when women experience things like pueripain, it's like, well, we'll go do whatever it is regardless, and maybe even take some medication to solve for it and just carry on. And I think that ⁓ ⁓ can end up happening over time ⁓ that particularly when women get into midlife, they lose some of that hormonal resiliency. and stress and the nervous system starts to need to take much more of a centre. Although, I would say it would be best if it took centre stage from the beginning, you know, and that we actually managed our recovery as well as we do our output. I think that's what really leads to sustainable high performance over the long term.

Oskar Moore: Angela Foster, welcome to the business of longevity. It's a pleasure to have you on the podcast. You went from being this big corporate law partner to becoming one of the leading voices in women's health and high performance. You've founded Biosyncing, you host the High Performance Health podcast, which is a top 1 % podcast out there, which we'll get into a bit later. And you're the creator of the... Live Younger membership where you're helping women lower biological age and to help them perform at the highest level. So, Andrea, how important is social media for your work?

Angela Foster: Social media, think, is definitely important for my work. I think it's important for many, not necessarily all businesses, but for many. I think that it's great in terms of, it's a way of connecting with the people that follow your content that you can help. It allows you to kind of have conversations with them. I think it's very interactive, particularly on things like stories. You can run polls. People message you in DMs. So I think it's a great way of forming a relationship with your audience. also increasingly, I think, you the platform, I would say from a social perspective that I'm on the most is Instagram. And they've sort of given more priority recently to carousel content, which just lends itself really well for communicating ⁓ science then translating that into actionable points that people can use because ⁓ they sort of ⁓ through right, and actually consume ⁓ that So ⁓ I it as a medium of connecting with my audience to help better inform them, but also help them make changes, really invaluable.

Oskar Moore: Today, to be a little bit provocative, that's an easy answer because you have so much success on social media, you've got a big following. But if someone was, take us a little bit back to ⁓ you opened up your Instagram account and you went, okay, how am going to use this ⁓ ⁓ you to where you are today?

Angela Foster: Hmm. for someone just starting an account, think that is, that's like anything else, right? Once in motion, it's a little bit easier to maintain. It takes tremendous energy to launch something, right? Same with an aeroplane or a rocket, ⁓ it a lot of energy. ⁓ And think understanding that from the beginning and being aware so that you don't burn yourself out ⁓ is important. I think there's a lot of influencers that say you need to post every day, twice a day. You need to be constantly on your stories and things. That's definitely not what I found. I found that over time, people need to learn to trust you. If you're putting really high quality content out there, they will share it. They will share it with their friends. They'll share it with family members. And really it's that shareability, that engagement that you're getting when they're asking you questions and you being there and actually answering them ⁓ that a really big difference. There's also, you know, I think having your own... niche, if you like, within that, right, where people understand why they're going to come to your page. And so I think in the beginning, you might be testing different ideas. And so you're posting quite a few different concepts, and then it can be much harder to get traction and visibility. But that's almost a necessary part of the process, right? Because you're trying different things, even within a niche. As you start to realize what your audience needs, and you can best serve them, that's when you can become more specific. then people will keep coming back because they want that content.

Oskar Moore: Good points. So if we roll back the years a bit, you were a partner in a high pressure law firm. You were raising three kids and from the outside, this was a very successful situation you were in, but suddenly your health put a halt to all of this. What was that moment when you realized just you couldn't carry on in that role anymore?

Angela Foster: So I had, by the time I think I got to the point where I realized this wasn't for me, I'd taken a bit of a career break because my health had slowly, well, I say maybe not that slowly, but it certainly started to crash. So when I was working as a lawyer, there were definitely some early signs. I had hormone problems, I had PCOS, and that was linked to, at that stage, early stage, insulin resistance, which is, know, at its core, PCOS is a metabolic condition as much as it is hormonal. I had endometriosis, but I was also getting repeated chest infections. ⁓ And that was just a really vulnerable spot for me since my teenage years. I would sort of push through, you know, pull the all-nighters, work weekends to get the deal through, ⁓ may be successful. It helped me make partnership when I was eight months pregnant with my first child. But I quickly realized that this was not a sustainable position when I had a second child on the way within sort of ⁓ my child's born within 18 months of my first one. And you have all the responsibilities of being a partner. So now it's not just doing your job and managing a team, but it's also marketing and bringing in the business. And I wanted to spend time with my two young boys. I think what I was most unprepared for was that when I took ⁓ started as a career break, ⁓ that I might go back, I really found that I lost my sense of identity because everything I'd known over that last decade was building my career as a lawyer. so then when I didn't have that anymore and my hormones were all over the place from ⁓ pregnancies, I struggled with post postnatal depression. ⁓ that got progressively worse with each child until when I had my daughter, I was then later diagnosed with major depressive disorder and I was having bipolar episodes. And that was the point at which I hit rock bottom by the time she was two years old. You couldn't really call it postnatal depression anymore. And ⁓ I on really strong medication to control for bipolar So I would have these incredible highs where I'd be a super mom, right? And able to do everything. And they unfortunately would then proceed to these really big crashes. And I ultimately had created a prison in my own mind because I just wanted to turn the thoughts off in my head. ⁓ I'd my own sense of self-worth. And that made me think about how can I sort of end? end my life, but not wanting to leave my children without a mother. So that's why I say it was a bit like a prison in my own mind. And it's interesting that mind body connection because it took its toll on my physical health. And I was ultimately then hospitalized with double pneumonia. And it was at that point that I took a long hard look and realized that things really had to shift.

Oskar Moore: It's quite an incredible story. When we take that moment where you decided something had to shift, you in a... had you been in any functional treatment plans before it or were you going through what I call the sick care ⁓

Angela Foster: Yeah, the sick care system. So I was prescribed multiple medications. I ⁓ always reasonably fit, ⁓ know, fitness was a big thing for me. I ate really well. But I think I'd had surgery ⁓ from gynaecological conditions I'd had just immediately before falling pregnant with my first child. ⁓ And had three C-sections, so I'd had a lot of surgery as well. ⁓ So body was really exhausted. And I was going down that traditional medical route, having a combination of ⁓ medication. with psychotherapy I felt very kind of out of it, right? It was ⁓ that's what can happen. I was on not just antidepressants, but antipsychotic medication. The point at which I was hospitalized, that was when I was told I was neutropenic because my white blood cell count was so low and I had viral and bacterial pneumonia across both lungs. What I later found out was that they thought they would end up having to intubate me and I was very fortunate in that I wasn't. I think that when they came in and told me about my white blood cell count being so low, that was the point that I, you know, I wasn't medically trained in any way. I was a lawyer by trade, but I realized this is pretty serious. I'm, you know, here I have been almost like wishing for a way out of my life. And now I might be really given one. And my kids had come to see me ⁓ when they left. I just felt this overwhelming sense of love and responsibility to see them grow up. And that's when I decided I'm gonna get well and I'm gonna be better. I'm gonna be in better health than I've ever been before. And it was that interestingly, that shift in my head within 48 hours, my white blood cell count started to rise, I think is just the power that the mind has on our body's ability to heal.

Oskar Moore: And what was like that first part of your own body that you started to become really curious about? I know you talk a lot about hormones today. Was that also the first step you took back then?

Angela Foster: I was very interested in hormones because, but that kind of came earlier because when I was diagnosed with PCOS, I realized through reading a really brilliant book at the time that there was this link between insulin resistance and blood sugar control and the gynecological symptoms I was having. then to, know, endometriosis still isn't that well understood, but is also linked with inflammation. And so I was already starting to realize important one's health is and nutrition and sleep and all the healthy behaviors we talk about. The other thing that really changed things for me, interestingly, was being at home raising my children is when I started to wean them, reading Annabel Carmel's books about how you computer a food and what stage you take them through and giving them whole foods and really exploring the vitamins and minerals and nutrients that they needed. ⁓ that had already really started to shift my focus. So by the time I then came out of hospital, my youngest was two, I started to focus on, I'm gonna need to make me more of a priority. Otherwise, you know, I'm not gonna be healthy to look after my children. And that's when I started focusing on more of the functional health side of things.

Oskar Moore: Interesting. modern performance world today, historically, been focused around the male physique and linear the constant output. What changes in the ⁓ when women start to with their hormonal rhythms instead of ⁓ fighting them?

Angela Foster: I think that when we start to pay attention to how we feel and we start to factor in more recovery and more down regulation of our nervous system, we actually see better results. think that, you know, whether or not, you know, the science has kind of, think initially we expected to see more changes, for example, cycling your fitness training around the menstrual cycle. And actually that's shown not to be as as first thought, right? And so women actually are strong at any time of the month, but they may be a bit less, they are less resilient, right, in that second half of the month. So maybe we need to have, we do need to have some more recovery there. But I think that for women, once they start to pay, and men can do this too, right, to be clear. But once you start to pay more attention to your own intuition and how you feel, and if you need to initially, you can train that intuition through using a wearable, for example, if you feel like. You don't have that to understanding metrics like resting heart rate and HRV and what your deep sleep and REM sleep look like, body temperature elevations. Things like that can help you start to understand more about what your body's doing and how it's responding to the inputs that you're giving it. ⁓ I think that once you start to pay attention to that, you can have ⁓ better output. And I think this is the thing is I think high output people believe that they must just be putting out all the time. ⁓ Actually, it's the recovery that can fuel that really good performance in less time and also fuel creativity. ⁓ increasingly, we're being demanded to be even more creative, right? Because a lot of the things that are less creative, if you like, are beginning to be outsourced to things like AI.

Oskar Moore: wish we would be talking about this at school level much How the functions, the importance of sleep, the importance ⁓ of the that can be tracked using a wearable because ⁓ unless ⁓ grow and show an interest in this, ⁓ they aren't about it in an earlier stage. So it's often ⁓ when... ⁓ Now, I'm in my late 20s when I speak to my peers around, and especially females, that are starting to become more apparent about their bodies, how they actually function, start showing a little bit of interest. But it's first when they start meeting their 30s or getting having their first child, that ⁓ they that effect and the change in the body that I, as a male, don't understand that well. That's also because I haven't been educated in it. And I think that's something we need to be, we need to be better at as a society to dare talk about it at a much earlier stage. So when we take your story today, I'm kind of curious about biosyncing. And when you started building this,

Angela Foster: 100%.

Oskar Moore: project. Let's call it that.

Angela Foster: Hmm. It's concert. So as I, so, mean, just to kind of, suppose the easiest way is to track back a little bit. So when I came out of hospital, I was then focused on how can I rebuild my own health? and then ⁓ as I, as I started to really improve my energy and get back on track, I realized just how interested I was. So that's when I started retraining, right? and after I retrained, I started looking at, well, I've got these two, two parallel worlds, one where I was a very successful lawyer. But I was, yes, as I said earlier, I was eating healthily and for the most part, and I was still exercising as much as I could, but I was ignoring stress resiliency. I was pushing through work, ignoring the demands for sleep. Even when I had young children and I was looking after them, I would be busy purring the food when they were having a nap, not taking a nap myself. Do you know what mean? To make up for the sleep I'd lost. so I had had high performance, but it had come at a cost to my health. And then when I focused on my health, I was a full-time mum. is a job in itself, I'm not saying, ⁓ it absolutely is, and it's very demanding, right? And I loved it, but it's also one of the hardest jobs in the world. ⁓ ⁓ had that freedom to focus on my health. ⁓ I was like, how can I bring these two worlds together, right? ⁓ got to be a way of having what I call high-performance health, which is why I started the podcast. And when I started to realize that health is the foundation of sustained high performance. And then when I was diving deeper into how we could do this and set up a system, if you like, for women, it was really male models and it was all around biohacking, right? Hacking into your biology. actually think our biology is a lot smarter than that. And so I started studying, well, how can we sync with it? Because there are so many biological systems and hormone systems ⁓ neurological systems within the body ⁓ even things like our circadian rhythm. How can we sync with our biology? to facilitate that high performance health and that's how it all began.

Oskar Moore: And so clearly you've sat down, you've learned a lot to be able to share this knowledge and then you've built a model whereby people can tap in ⁓ learn ⁓ about this. And did you start that process? How did you start creating something of value that consumers were willing to pay for? ⁓

Angela Foster: So I initially started working with private clients one-to-one because I wanted to really understand their problems at a deep level. And I think, ⁓ know, often when you're creating something, you actually need to go in really deep first and very granular on it to understand the problems that they were having. ⁓ And as I started to realize actually I'm seeing this pattern in so many people, ⁓ I to be able to help them more widely. over time I started developing a range of levels that people can come in. So we have the membership, which is actually a lot of our members have done one of our programs previously, and we have a sort of range of products to meet people at where they're at. And so then that's just a really beautiful container where they can continue to learn ⁓ continue to stay inspired and also have community. Really, that's what the Live Younger community is all about, ⁓ providing women with that environment to continue, because our environment makes such a massive difference. to those changes that they've made actually holding, right, in all of our cases. So really setting you up for success. And then I also began, you know, my Biosyncing program, which is smaller group coaching that really helps women to implement those changes. And ⁓ it's all about, as I've mentioned, syncing with your biology, but also with your goals and your values and the stage of life that you're in so that can perform today and protect tomorrow.

Oskar Moore: And when you set a price here, we don't have to talk about what the price is, but when you sit there and you've created value and you've created a program and people are jumping in on it, how do you set the price? And this is all because we're talking about the business aspects in this podcast. I'm curious to ask because there's not a physical product there where you can compare the market or other prices out there, but you obviously can compare to other programs, but there's also some value inherent.

Angela Foster: Yeah.

Oskar Moore: value from from yourself so when you sit there and you you have to put a price tag on this how do you how do you go through that process?

Angela Foster: And, know, Oscar, that's such a great question, right? Because when you've created a model yourself, somebody else doesn't have that exact model. It's a proprietary formula that we're using. And so if you were like, if I think about a supplement, if someone wanted to take L-theanine and another manufacturer wants to produce that, they can look at what's the price of L-theanine and then you know what a customer's going to pay, right? And maybe your supplement is a little higher quality so you charge a bit more, but you're absolutely right. When you create a new model and a system for something, it becomes that much harder to price. And so the way that I look at it, and it was a mentor of mine that once said this, right, is that ultimately customers care about their result, particularly in the high performance market that I operate in. They're not caring about how many course materials you might give them, how long they're going to spend. In actual fact, they want the result faster because it's the result that they're after. And so really it's about looking at what is the value that I am providing to them and finding that the price point based around that value. I think that as well, ⁓ anyone in a business is trying to sell a product, know, ⁓ a once said to me that money is like water. And I think that's a really good analogy ⁓ because it flow if there is a pressure point. And that's not really a type of marketing I would like. I mean, you see that done. And it's like, this now, we've only got these spots and we're reducing it by this vast amount. In actual fact, I think, at the end of the day, if you have something that's really high quality that delivers a result, people want it. So the second way that it will flow to you is when, just like water, when there's an elevation, right, things flow downstream. And that elevation is about delivering really, really high value, 10X value to the customer so that... they feel like they're getting so much more in exchange for what they're giving. then it's ⁓ fair price. So that's how I tend to approach it.

Oskar Moore: Do you offer something like a money back guarantee if people don't get it used or are you very fixed the price and when you pay then you've got access and that's it.

Angela Foster: So if somebody comes and does the program, I haven't had this part, touch wood, but if someone does a program, we always say to them, right, if you do the program and you take all of the steps and you don't get a result, then yeah, of course we're gonna give you your money back, 100%. Because for me, like the result is what you're buying. It's so, so important. But our job is to you to make those changes, to make them accessible. ⁓ Because I this is the thing with, so much information online also the ability to go to AI and just ask a question is we might think, ⁓ we can just do this ourselves. ⁓ reality is that human behavior dictates we're not that good always at following through. ⁓ as I said earlier, our environment makes a really big difference. ⁓ there's just day to day disruption, right? You can have the best, let's take a personal trainer, the best personal training plan in the world. But then you travel and you're like, well, what do I do in this situation? And I think it's all those contingencies, particularly in the high performance market that really matter. And that ability to be able to shift and say, right, I had a client this morning and she's messaging me, I managed the workout, but I'm now heading on a plane here and then I've got a really long flight tomorrow. What am I gonna do? How do I keep this up? And how do I make sure I recover? And it's those types of questions that make the answers to those that make the biggest difference.

Oskar Moore: love that answer and it's probably also why I asked that question because it's exactly the issues that we have in this health space which is people want quick results so they don't always follow through and they go in and they have one here or one there or an episode here or there and it needs to be attractive enough to get them all the way through because it's not a quick fix. mean we've been unfortunately most of us have been damaging our bodies by what we've been eating or haven't been moving or haven't been after it very well. And that's also, I mean, we're in the space that I'm in, which is very much around ⁓ testing and ⁓ very complex and it's very complex data that comes out of it. And using AI to analyze it isn't always that sensible because you get some answers, but ⁓ one's ⁓ you accountable and having someone who's holding you ⁓ ⁓ just as a friend, but as a professional that really understands the biochemistry of these answers and can try and move you in the right direction is what's going to lead to results, I believe very much. So was a good answer. So don't jump on and try and do something out there and then think you can watch one episode and it's going to fix it all. It takes time to change your health. Podcast so you do you clearly do so many things Angela because we're to talk about your your podcast now. It's the top 1 % globally Congratulations with that. It's it's usually ⁓ successful ⁓ of tune in to understand it and when you started the high performance health podcast What was the goal and when did you start and how did you start it?

Angela Foster: Thank you. So I started it in 2019, halfway through. So not actually that long before COVID. And initially it was, so it was all about, the reason I called it High Performance Health was to bring those two worlds together. How can we have high performance and health ⁓ the same time? And kind of stop this hustle and crash cycle that I think so many people ⁓ inadvertently get caught in. And I thought, well, ⁓ this a bit of naivety maybe on my part. I was like, I'm gonna learn from the best in the world. That's what I want to do. And so, didn't know anything really about podcasting, but I was just super curious. So I went to ⁓ event to learn how to do it, how to set up my mic, all these different things, and then hired a podcast editor and agency to help me bring all that content together. Got episodes recorded, made sure they were up. So I had like six episodes for people to listen to when they tuned in, ⁓ and just went about promoting it and talking about it. And I think that, you know, we... I think in 2025, so just this year just gone when we got our Spotify report, know, one of the badges we got was about it being one of the most shared. And I think that's the thing. It's a bit like I saying with social is if you're putting valuable content, then people like to share it because they're like, you know, they'll say, hey, why don't you have a listen to this? And I think that's the amazing thing that I love about serving people and community is that it's just such a, you know, health and wellness is just such a beautiful space to work within. because people get, I'd one client actually say this to me, you I've become addicted to being healthy, which is pretty incredible when you get to that point. And I think that when you do, you just want to share it because you want everyone around you to have that energy. you know, we've been very, very fortunate, both with the guests that we have on and also with people sharing and engaging with that content. And I'm super grateful for it because it's a huge passion of mine and I love doing it.

Oskar Moore: Yeah, let's stay a little bit on the guests. mean, how do you select them? I assume that in the beginning, you weren't that selective. You started reaching out to the ones that were interesting to you, and now it's probably a different way around. People are also coming to you. So how do you select the ones that you want to create a platform for?

Angela Foster: That is a great question. So, I mean, there's two parts to that, right? As you say, because there's when you're starting out as a podcast and you're looking for people to interview. And I think that at that point, ⁓ go with your own interests, right? Because you don't necessarily, you haven't got the audience yet, so you don't know what they're interested in. I think then it's really important to start looking at what content are they engaging with? ⁓ also what do you enjoy? Because the relationship. like between the interviewer and the guest is also really, really important. So that's when you sort of graduate on to maybe honing that detail a little bit more. I think that when you start to get to the point where people are pitching to you all the time, ⁓ unfortunately, do have to turn down, you know, the majority of guests that are pitching to us because we don't have space, we wouldn't be able to publish ⁓ that often. other thing I think is that you want your audience to come back and they have an expectation on the type of content that you're going to deliver. And so I think staying within a frame, you can be broad within the frame, but as long as you have a frame is very, very important because if you start going off in too many different directions, that's when audience retention can go down because they're not getting what they're expecting, right? Every single week. terms of that content. So I think that being very clear about what the podcast is there to do ⁓ really important.

Oskar Moore: We've talked a little bit about all your business, your socials, et cetera, and how has this podcast directly fed into this business ecosystem that you've built?

Angela Foster: That's a very good question. I would say that with podcasting, where it has its place is it is a great place for people to come and feel like they're getting closer to you and can get to know you. It's a nice natural next step for them because when you look at something like Instagram, you and I were chatting offline, it's very short form content, right? It's mostly 60 seconds or less. Even 60 seconds is a long form piece of content potentially for Instagram. So people are scrolling and they're moving through things really quickly they might engage with you. But if you can get them to then go and listen to something that's a bit more detailed, you can collapse from a business perspective, you can collapse that know, like and trust. So you can take the relationship to the next level, ⁓ just if they're coming onto your email list and they're starting to read your newsletter, ⁓ they're get to know a little bit more about you. a bit more of your personality and why you're sharing, in my case, the science. We share science back tips to help you implement, to improve your health and longevity and performance. So that's where it fits. It's also a way of just to help, part of my mission, when I got my health back on track and I realized that there were so many women struggling, it wasn't just me. I this compulsion, if you like, because I felt like I was given such a second chance. got to that point of being so depressed that I wasn't sure how to go on. And then I'd been faced with that experience in hospital where maybe I wasn't gonna have the opportunity to go on. I have just felt so eternally grateful that day in my life when things changed, that I want to help women as much as possible. And so the podcast is also a medium that I can do that through. And so even people who will never buy a program, I'm really grateful that they can go and listen to the content. and listen to me interview experts and my solo content as well, and actually make changes without having to invest in a program because maybe they don't have the budget at this point in order to do that.

Oskar Moore: like that answer and I really like the trustworthiness point that the Instagram, the short form... content, it's really quick. You said one minute and I start imagining myself watching a real or TikTok or something like that for a whole minute and then talk about the podcast. I go, yeah, I just love getting on there and listening to a full episode while I walk the dog and I'm really engaged in this person. So a very good answer and it just made me ⁓ a little bit of a think and understand that even better. So thank you very much. You. Work in this, I call it a sensitive space. mean, it's a women's health, hormones, midlife. It's something that's very close people. And how you decide what to monetize ⁓ and should should stay ⁓ free charge?

Angela Foster: Yeah, so with that, mean, we, so could have done this sooner, we didn't. ⁓ And so it's not necessarily what I would advise people to do. We did not monetize the ⁓ for a very long time. I really was driven by audience engagement and just delivering that value. I was also learning, continuing to learn so much ⁓ myself I still do. It's really incredible to have those guests on. Then when we looked at it, obviously a podcast is an expensive thing to do. It's not, you know, it's, think for everyone listening, like it costs the host, right? They have to invest both their time and also it's expensive to create the video content, the socials, everything that's going on, right? You need a team. It's not, I think this is the thing, business and podcasting are a team sport. and people don't always see that from the outside, right? Cause they just see ⁓ the individual. So when we then looked at, you know, bringing, sponsors on. to monetize that platform, but also really its primary goal was to help us distribute it better. And so with the way that we do it is to look very seriously at any brands that would like work with us and see, is this something? that we genuinely think the audience will get value from? Is it going to improve their life? Is it backed by science? And is it going to improve their lives if they were to engage with this product? And is the, ⁓ through various quality standards and I test absolutely everything before. ⁓ if it meets those criteria, then that's ⁓ a brand that we would work with. So have kind of very strict guidelines around that.

Oskar Moore: So I'm going to challenge you a little bit here and put you on the spot because they also do quite a decent amount of affiliate deals with companies whereby you promote their products. then you must have experienced. temptation because the deals look so good from a from a an income point of view But the product hasn't been great. How do you how do you sit there with yourself and have to go? No, no, I have to stay in this lane

Angela Foster: I mean, that's a good question. First of all, like I think again, this is going to come down to when someone's considering this, right? it, it depends on where they are in their business cycle, doesn't it? Because there are some people who are starting out and they need that sponsorship to fund it, right? I was funding that the podcast myself, as I said, for four or five years. ⁓ So the time that we looked at then, you know, having sponsors on, we were, we could be very particular about who we had on. And I appreciate that this may get more difficult for people who, for example, want to provide that value to the end consumer and they actually need funding straight away. And that might make the decision a little bit more tricky for them. I think that the thing I've learned about business is it's a marathon, not a sprint, it's a long game. And so really putting the end customer or the audience first. is really, really important in this process because you can't kind of confuse the two. Do you know what you mean? And I think that you can conversations with many people so that you can find the right fit. And obviously it's different now because for me, there's a lot of inbound content coming in, ⁓ you know, that allows me, ⁓ know, and I don't want people to think. Well, that's easy because if you've got so much inbound content coming in, then you can, you know, you're in a privileged position where you can be more choosy about it. That's why I say, you know, it is different for people that are starting out, but I would really encourage you even starting out to spend more time speaking to different brands and look at partnerships that really do serve the customer in the best way and that you're very, very aligned with because it's important. And what you're building is a relationship with your audience who trust you.

Oskar Moore: Interesting. I like that. I hear it from people that, I want to be so authentic and I want to only promote brands and products that I really trust, et cetera, et cetera. And then once and there, you get kind of disappointed because all of a the brand comes flying in that you know ⁓ isn't good. ⁓ And also it's something to the listener or... the user of social media also to remember to be critical and really assess things yourself and not just trust everything, everything that comes through. So if we're supposed to fast to 10 years forward, how do you see women's health, the performance and the whole longevity space evolving?

Angela Foster: Well, I think it's really exciting at the moment because I women's health is getting its own lane, right? And I think that that is a very, very big positive. But I think that, and you know, right down even to ovarian aging. And I think even on that, ⁓ a shift now from just seeing menopause as the end of fertility to actually seeing it ⁓ what it is, which is ovarian aging, which is accelerating faster than other organs within the body. And I think... we're going to see so much more for men and women coming out in terms of biological aging, looking at the way different organs are aging, as because they don't age in a linear way. So I think in the whole longevity space, I think it's going to be really, really super exciting. And I think for women, even more so, I think we're going to be able to get more granular. But I also think that we still have great strides that we need to make. And this is what drives a lot of my mission, you know, because McKinsey did a report in 2024. And they identified this trillion dollar health gap between in women's health. And I think this is down to this invisible load in part that women carry. And what that's having is a huge, like we started in the beginning of the podcast looking at nervous system health, right? And adaptation is having a massive impact on women's hormones and on their overall resiliency that needs addressing. And so I think we still have a long way to go because for women to really, really be truly healthy. We're going to need to pay more attention to that and give them the opportunity to recover. And I think that we will see better performance and better health outcomes as a result of it. But yeah, there's a lot of work that needs to be done in this space.

Oskar Moore: Good, good, because I'm on that mission as well. I'm glad in some way, I'm glad there's lots of work to be done because it's lots of lots of fun. I'm really excited for the future as well. So we're moving a little bit into the closing part of this this episode. If you were to across from a female ⁓ early ⁓ has under a lot of

Angela Foster: Amazing.

Oskar Moore: stress and life has been pretty performance driven and can start feeling these issues in her body has started to become really knowledgeable around female health. How you recommend them to start building their own personal brand in this space today? When considering what algorithms look like in 2026, how podcasts work, how social media works, et cetera.

Angela Foster: for them to build their own brand, right? Yeah. ⁓ From today.

Oskar Moore: from today, you know, because things change. You did it several years back where things look completely different and have built on that. And today we see a social media which is very, different.

Angela Foster: We do, we do. What I would say though that hasn't changed is, know, when I was a corporate lawyer, we used to have this thing where we'd say, you're only as good as your last deal. And I think that when you have a loyal audience, they will definitely, 100%, they'll grant you, you know, the ⁓ to post a few times and maybe not quite hit the mark, ⁓ they'll still be there for you. however, it is really transient and the algorithm will get in the way of that because if people don't engage and they just scroll past it, then your content doesn't get shown. So I think almost all are beginner at all times. And I think that beginner's mindset is really key. And so that then applies to all of us because it's about thinking, how can I ⁓ operate within a defined area, right? So that people know why they're coming to my content. what is the result that I'm looking to give them so that they do come back and they do search for you and look for that content and that you build that trust. And part of that is not just sharing what everyone else is sharing or just sharing science, but building that emotional relationship with your audience having the right resonance with them if you like so that they feel like you understand them. I think that would be where I'd say is the biggest thing is. that you understand them. so spending time thinking about who is this, who's my ideal customer here, right? That I really, really just can't wait to help. I feel driven to do so and get really clear on who that is. And then all your content should be written for that one person. You'll reach so many more people when you do it, but write it for them. Write all your emails with that one person in mind because... when they're reading your content, when they're consuming your videos, when they're reading your emails, listening to your podcasts, they're gonna feel like she really gets me. And it's because you do, because you've centered it around that person. So that would be the biggest bit of advice that I would give, because regardless of algorithms, they will want to keep coming back to you.

Oskar Moore: what's the one health habit that you never miss, no matter how busy life gets?

Angela Foster: The one health habit, you know, I was thinking about this question recently because there are a few, but if I'm gonna go with one, it would be moving my body on a daily basis. So even when I'm having a day off, I will go for a walk because it's just so important. It has been the biggest needle mover in terms of my mental health and the physical health benefits are undeniable. We have to eat and we have to sleep. The things that we don't have to do is we don't have to manage our stress and we don't have to move our body. Those are optional, but they're super important. So I would say it would be movement.

Oskar Moore: Awesome. And finally, where can people find you, your work and the High Performance Health podcast?

Angela Foster: Thank you, Oscar. And thank you for having me on. I've really enjoyed this conversation. So my podcast, High Performance Health, it's available on all platforms. ⁓ can find it on Instagram. ⁓ Angela S. Foster. You can connect with me there. And then everything else is over at angelafosterperformance.com. And if your ⁓ audience we also run a newsletter. It's completely free where we give you science, a bit of science every single Sunday with an action step. It's called our Fresh Start Newsletter so that you, you know, every week is a fresh start. so that you can start building these healthy habits and out level your performance and longevity as you go.

Oskar Moore: We'll link it around in the different podcasts, where we upload them and on social media. ⁓ thank you so much for joining me on the business of longevity.

Angela Foster: Thank you so much, Oscar. It's been fun.