Tori Nook: Hi, welcome back to the Tori Nook talk show where real conversations meet real success. I'm Tori Nook. I'm the CEO and founder of Anchor Retail. I'm an entrepreneur, wife, and mom of three. And in each episode, I feature founders, entrepreneurs, wellness leaders, development voices who've built their whole careers and successful careers and their lives with intention, intuition, and a strong sense of who they are. We talk about the decisions that shape a life, the moments that test you. and the habits and mindset that keep you moving forward. And today my guest is Gabe Einhorn. And for those of you who do not know Gabe, he is a startup founder and entrepreneur. He's based out of New York City and he is a co-founder and CEO of Verified. And I'll spell that capital V and then lowercase RY, capital ID. But you say verified. And it's a platform where he's building a secure trust layer for real estate transactions by verifying their people's identity, their income and documents. And they all go directly at the source to reduce fraud and streamline the whole entire real estate process. He's also the founder of Praise, P-R-A-Y-S, a faith driven apparel brand and its media platform is focused on conversations about belief, discipline, purpose. featuring interviews with athletes, entrepreneurs, creators about their relationship with God. So Gabe, I'm so happy to have you here and welcome to the Torina Talk Show. Yeah. Yeah. ⁓ my God. I have so much fun. Like you have like this amazing vibe for life. Like so young, you're so happy, you're always smiling, but it's fun to see how successful you are and how ⁓ such a young age, you're just like the snowball that just like keeps going, getting like bigger and. Gabe Einhorn: Thanks for having me, I appreciate it. Tori Nook: You have so many fun videos with both the businesses that you're doing. But what I want to start with is just the basics. Like, where did you grow up? Did you go to college? Gabe Einhorn: I'll run you through it. I'm from New Jersey originally. ⁓ Born and raised. ⁓ it's so funny because New Jersey is close to New York City so everybody assumes, of course, when you move to New York City, you're from here. And it's actually totally different. I grew up in the suburbs of New Jersey so when I moved to New York City last year, it's a totally different vibe. ⁓ ⁓ been incredible explaining to people what it's like to just wake up every morning in New York City. Tori Nook: Mm-hmm. Yeah. Gabe Einhorn: You bump into people like Bob Knackle on the streets just walking around. Like that's how crazy it is out here. ⁓ So I love it here. I'm building in New York City. I went to college at Ushiva University. It's in New York City upstate, not upstate, uptown. And I played soccer there and actually played soccer in a couple of different countries. ⁓ That was my passion before I started business. I still love it, but of course, ⁓ you know, had to end at some point. I played in Madrid, Argentina, and Mexico, and I stopped playing. Tori Nook: Yeah. Okay. Okay. Mm-hmm. Yeah. fun! Gabe Einhorn: last year. So now I'm all in on business right now. Tori Nook: Awesome. And why don't you tell everyone how old you are? you mind? Because I know you're 24, but I just can't believe how much you've done in your 24. Because I mean, obviously, what? I'm assuming you working two years ago, like right out of school. Gabe Einhorn: I'm 24. Yeah. Yeah. I'm 24. Yeah. Age is just a number. Yeah. So I started, actually the best thing I did was I started while I was in school. So when I just turned, I just turned 21 and I decided I wanted to work in real estate. So the best thing I did was I first downloaded LinkedIn and I reached out to a bunch of real estate companies and said, Hey, I'm 21, I'm in college. I want to work in real estate. Can I get a job? And as you know, getting into brokerage is pretty low barrier to entry because it's a commission based job. So if you have the hunger and the grit for it, they'll take you. So I started and thank God when I finished college, I already had. Tori Nook: Okay. Okay. Okay. True. Yeah. Gabe Einhorn: over a year of experience and it was the best thing that I could have done because then when I was ready to go full time I was already, you know, I hit the ground running. Tori Nook: Yeah, and now when did you start? you obviously got, I'm assuming a W-2 job, right? Or were you 1099? Gabe Einhorn: Yeah. I was commissioned. I was a broker. I was a finance broker. Yeah. Tori Nook: Yeah, so you're pure 1099. How long did you do that until you started your own two companies which are going to dive into verify it and praise? Gabe Einhorn: Yes, so I did it since 21, so I'm 24. So it was about three years. I worked for two different companies as a debt finance broker, so mortgage broker, doing deals across the country. it was my first foot in the door in real estate, in networking, in brokerage. So a really cool experience, obviously very humbling and very hardworking. I started my clothing brand last summer. It just as like a passion project, something that I wanted to do on the side of real estate. And then Tori Nook: Mm-hmm. Mm-hmm. Yeah. Mm-hmm. Okay. Gabe Einhorn: This summer we started Verify ID ⁓ with my brother in July time. So about nine months ago now, eight, nine months ago. And then I left my real estate job officially probably three months ago. So I've been all in, yeah, been all in the last three months. Tori Nook: Mm-hmm. Okay. And you work with your brother. I mean, do you guys just work virtually? Do you have like an office? Like what are you guys doing? Gabe Einhorn: Yeah, so we don't have an office yet. We got to get there. We got a long way to go. So I bounce around. work at a couple different offices. I got a lot of people here in New York City that became really close with, different people in the industry. So utilize different spaces, which has been very cool. And one of the coolest parts about networking where it becomes more than just like a connection, but somebody that actually supports you, advises you, mentors you, and people that have been looking out for me just because they care about me, which has been very cool. Tori Nook: Mm-hm. Mm-hmm. Right. And I find like so many very successful people are athletes. So I mean, obviously you're not 50 and I'm interviewing you to ask you what's what's shaped you, right? What made you but I am curious, like at such a young age, like what made you decide so soon so fast that you like what season were you in when you decided I want to my own business? Gabe Einhorn: Yeah. Yeah, yeah. Yeah, I've always been entrepreneurial and I really get it from my dad. He's been starting companies forever. They actually have a family business, which I got into when I was at a young age. They make furniture in New Jersey. So he got me involved with that at a young age. He's done restaurants, event spaces, retail centers. So I mean, when you come to New Jersey, you could check out his retail center now. They have about 10 tenants there. Tori Nook: Okay. ⁓ Mm-hmm. Okay. and Okay. Gabe Einhorn: So he's been very entrepreneurial and he's always pushed me to just get out there. I've seen his work ethic. He wakes up at 4 a.m. every morning and just grinds. So I see that and the way that he conducts himself always motivated me. So when I was 15, a freshman in high school, I started selling sneakers because I said, okay, I want to make my own money. ⁓ So I started buying and selling sneakers, started making a couple of thousand bucks on the side, which as a 15 year old high school kid was like, okay, I'm rich. ⁓ Tori Nook: Right. Mm-hmm. Okay. Okay. much. Gabe Einhorn: So I started doing that and then I did that most of my high school life. And then when COVID hit, I was a senior in high school and I decided the whole e-commerce trend was happening. So I learned on my own how to do e-commerce drop shipping and I started my own company at 18, which was online drop shipping, just doing random products. So I always had an itch for just building my own company. And actually this summer around June time, I was getting kind of bored of brokerage. Tori Nook: it. Mm-hmm. Mm-hmm. Wow. Mm-hmm. Gabe Einhorn: and I wanted to do something else. when my brother came home and had the idea for the company, we were brainstorming ideas and I was like, okay, like we have a problem here. We went through the rental process in New York City. There's a problem in New York City in general and in real estate in general as an industry in regards to technology. There's so much room to grow with technology in real estate. So we're like, okay, we're gonna make something happen. Like we're gonna do it. We're gonna figure out a problem. We're gonna find a solution and we're gonna do it. that's kind how it all played out. Tori Nook: What did you, so as I want to jump in next is building verified. I love it. I mean, it's almost shocking. Like people didn't think of this before to do this. I mean, really? Because you're building around trust verification, you know, reducing, you know, fraud, which unfortunately is rampant. No different than bank fraud, really. And the problem is, it's just like kind of like employees are certain I call them pro employees. Like they know every bit of the law and what they could have Gabe Einhorn: Yeah. Yeah. Yeah. Tori Nook: get away with by doing nothing. And that goes for RenderWorld too, right? They know the system, they know the laws or how that jurisdiction is, and they could go live somewhere for like a year and that landlord's getting zero money, right? Because we know, I mean, any master manipulator, people can act like they have money to rent cars, rent planes, like all day long, and you can't trust any of it. It's like a joke, right? Like walk someone through who buys your product. What's it doing for them? Gabe Einhorn: Yeah. Yeah. So initially we were we were focused on the renter and we still are trying to help the renter just giving them a place to store and organize that sensitive information for the rental process instead of scrambling to find it and then just emailing it to random brokers across the board. A lot of real estate transactions are still just going back and forth via email, which is kind of crazy that we're in 2026 and that's happening. And from there, as we spoke to brokers and landlords, they said, great, it's going to make the process smoother, more efficient. Tori Nook: Mm. Right. Gabe Einhorn: but we still need a way to verify that information. I have a renter sending me PDFs of his bank statements and pay stubs. With AI and technology, a five-year-old can make a fake pay stub that says they have $5 million in the bank. So it's like, we need a way to actually verify that. So we realized, well, if we could actually verify it upfront by verifying the identity and the income, so that will help both the broker who's handling the process, as well as the landlord who owns the building, and his worst nightmare is getting in a fraudulent tenant. So we're really servicing the entire transaction. ⁓ Tori Nook: Mm-hmm. Mm-hmm. Gabe Einhorn: My main target is brokers and landlords because they're the ones facilitating the process and then they'll give it to their renters to utilize it through the process. Tori Nook: Okay. And how many, like from when you started this, like how many clients do you have now using this? Gabe Einhorn: Yeah, so we just, we just hit over 300 ⁓ last week, which has been pretty crazy. ⁓ We still have a long way to go and we're slowly branching out of New York City. So as of about a month ago, we realized that New York City is its own beast, like just the way it operates, the way it works. It's crazy, just the rules and regulations that go on here. So we slowly started targeting Nashville and Atlanta where we had some other relationships ready. So we're slowly getting into those markets too. Tori Nook: Okay. that is. Okay. It's like it's own little country there, yeah. Yeah. Gabe Einhorn: ⁓ And St. Louis, we actually got into a couple of landlords there. So yeah, just trying to expand throughout the country and keep pushing forward. Tori Nook: Well, you can hit crazy California yet. Yeah. Gabe Einhorn: We haven't, we haven't yet, no. Yeah, we're gonna try to get there too. That's also probably just as crazy as New York City. Tori Nook: boy, but I'm sure I'm curious with it. How many people have found someone fragile? Gabe Einhorn: Yeah. I mean, nobody directly. I would say the biggest thing, like we've had a couple of people that have utilized it. And like the second that you're dealing, we had people that are even using it for potential buyers, not just the rental process where it's like, have a buyer, he wants to buy a house you're selling for a couple of million dollars. And they sent it to the, to the person. They, they were a little bit iffy about him. Okay. You know, I'm not sure how legit he is as brokers. You know, you, you guys can sniff it out from the jump. You've been doing it for so long. So you could tell when somebody's a little bit, you know, off. Tori Nook: and yeah. Right. Right. Gabe Einhorn: So this is kind of like that scare factor where it's like, okay, like I'm not sure about you exactly. So you send them verifiability and say, hey, yeah, just run through this process just to make sure that you're legit. If they ghost you, you know that, you know, they were basically fraudulent. Most people that are scams, the second they see that, they're like, okay, this guy, this person knows, you know, how to put the guardrails in place. I'm not gonna try to scam them. I'm gonna go find another broker who has no clue what he's doing and I'm just gonna go scam him instead. Tori Nook: They won't sign up and use it, right? Yeah. than here. Right. Right. Right. And I think that's a really good point that you said the scare factor. It's just, I mean, it's a great way to prospect. I mean, is using it because you just eliminate and you save so much time. Gabe Einhorn: Yeah, I mean, they know, they're smart. Exactly. Yeah, that's idea. Like when we're speaking of brokers and I mean, we're working with a couple of commercial brokers also actually in Atlanta. And the idea is, they're doing using, you know, they're doing industrial deals, retail deals. And they're like, and then the day as a broker, you only make money if you close a deal and every, every minute wasted is, you know, money that's not getting into your pocket. So if you're wasting your time on tenants that you don't know a hundred percent if they're legit or not, then you're wasting your time and you're not getting any money. So the idea is that if you Tori Nook: the whole. out there. Mm-hmm. Gabe Einhorn: know from the jump who's actually qualified and motivated and legit, ⁓ then you'll really get to the money making. Tori Nook: Mm-hmm. Right. Well, speaking of brokers and the fact that you work with residential and commercial, I'm assuming it's probably more less investment brokers you're working with. And are you seeing like their companies wanting to just even buy verified as a package as something that all their investment brokers can use? Or is it just like one off? Gabe Einhorn: Yeah, so as we're expanding, we're seeing that we're talking to a couple of brokers that have multiple offices that want to utilize us for all of their brokers. And obviously it's more cost efficient for them. And as a broker, if you run a brokerage, you might have five, 10, 20 different brokers and you like the product, you want all of your team using it too, because it's going to make the process more efficient and help you close more deals. Tori Nook: I did. Right. Yeah. So when you're building a space like PropTech and the real estate infrastructure and all that, what's the hardest part getting people to understand the problem, getting the adoption? As we all know, you're in sales, I'm in sales. It's not the easiest job to get people on board. How do you stay ahead of the risks and changes and get them on board with the product? Gabe Einhorn: Yeah, I mean, it's like anything. I mean, right now, like, and I was talking to a mentor of mine this morning, Niall Lundgren from Sirhan, and he was just pushing me on, like, in the end of the day, we're all in sales. And you got to become a student of the game. You got to keep learning sales. You're selling something. You're selling a product. You're selling yourself. You got to know how to do it. And it's a constant battle for me. I've only been doing it for a couple of years. I mean, obviously I started doing it at a young age, but I still have so much to learn. So I'm constantly trying to be a student of the game and understanding. Tori Nook: Mm-hmm. great. Mm-hmm. Gabe Einhorn: my processes and how I'm selling people, understanding their specific pain points. want them, you want to talk about the problem that they're currently facing. You can't just throw a solution at somebody without getting into the problem first and then making them realize that they need the solution. So it's just a never ending journey for me to be a better salesman. Tori Nook: Mm-hmm. great. Mm-hmm. Mm hmm. Yeah. So speaking of, you know, being, you know, being your being a founder, you're stretched, you know, even, you know, personally in so many different ways. You know, a lot of people see entrepreneurship from the outside and they think, oh, this is so glamorous. I mean, you see your videos, you're like ready. Like, I'm about to go work for you or something. know, everything looks so exciting. right. Gabe Einhorn: Yeah. Yeah. Yeah. Yeah. Tori Nook: But they don't always see like the pressure, the uncertainty, you the emotional weight, you know, of leading. I mean, what do you, what do you really do to offset that? Gabe Einhorn: Yeah, it's tough and I try to speak about it sometimes, especially on LinkedIn, ⁓ you know, when I get in my feelings a little bit and get a little emotional and just being honest about it because obviously I'm posting a lot about, you know, the highs and the excitement and trying to build in public. But I also want to show the lows and the struggles and how hard and tough it really gets sometimes. ⁓ For me, I mean, I'm Jewish, so I observe the Sabbath every Saturday. So from Friday night sundown until Saturday night sundown, 25 hours, no phone, no cars, no TV. Tori Nook: Thank you. Yeah. Mm-hmm. Mm-hmm. Gabe Einhorn: ⁓ And that's just like a weekly reset where it's like everything shuts off. I don't have any phone. No business, no work, nothing. ⁓ And it's such a refreshing thing, especially as entrepreneurs, real estate brokers, like we're 24 seven, we're nonstop. A client might call you at 10 p.m. He might call you on a Sunday, you're doing showings on a Sunday. It's like you're working all the time. So there has to be some boundary of when. Tori Nook: Yeah. Right. Bye. Right. Gabe Einhorn: you can totally shut off and for me it's every Friday night to Saturday night for Shabbat, it's 25 hours, full reset and that gets me going for the next week ahead. Tori Nook: Yes. So no matter how bad things are, you feel like you're coming out, refocused, reset, ready to go, higher vibe to. Gabe Einhorn: 100%. Like I'm itching already like Saturday. It's like 3 p.m. It's like, you know, the Sabbath is ending when sundown. So now it's around 6 6 37 p.m. And it's like already 2 3 p.m. It's hitting and I'm like itching to get back to it already. I'm like, okay, like it's been 12 hours 15 hours. I haven't, you know, done any work. No business like I'm juiced up to get going. And that's why I like even Saturday night and Sunday like I'm full throttle. I'm working. I'm getting stuff done. Tori Nook: Yeah. Thank Right. So I think that's really interesting. I love the fact that you're saying the word boundaries, but I think a lot of people, even including myself, have been boundary lists. And it's a big thing to get back on. that's, you know, you being raised, ⁓ you being Jewish and observing the Sabbath, just like I'm Catholic, I'm Christian. And, you know, I feel like a lot of not everybody, but I think a lot of people like I grew up when everything used to be closed on Sunday because I'm 48 years old. Right. I remember that like everything was closed on Sunday because you had to observe Sabbath. we are like our culture and even just our culture in general, like putting religion aside have gotten away from not being forced to stop. Like you do need to stop. you people could say, oh, you should meditate this. Of course you should. But I think you do need. I love the fact like a thinking of going back to getting serious about a 24 hour reset here and especially seeing what you're doing on Gabe Einhorn: Yeah. Yeah, it's life changing, Yeah, I mean, cause now it's like, think about what we have on the phones. It's like, you have unlimited potential on just a little phone where it's like, you could just do so much stuff on that thing. It's like, your brain is never stopping. It's like, your brain is going in a million places. You're just frying your brain. It's like, you gotta learn when to stop for a little bit. Tori Nook: Right. It's nice. Now. Right. So what are you doing? What do you typically do then in that 24 hours? I mean, obviously you're eating meals, but I mean, what are you doing? Gabe Einhorn: Yeah. Yeah, so it's a lot of time with either family or friends depending where I'm at. So I can't drive or anything. So it's like where I'm at is where I'm at for the whole 25 hours. So sometimes I'll be back home with my family. Sometimes I'll be in the city with a couple of friends. And Friday night is really one of my favorite times of the week. ⁓ It's just a big dinner with friends or family. ⁓ If I'm home, my mom cooks up a whole feast. If I'm with friends, we order a bunch of food. Tori Nook: Okay. Okay. Mm-hmm. fun. ⁓ Gabe Einhorn: ⁓ I don't drink alcohol, but friends drink wine, beer, whatever, they have a good time. And then you're just chilling, there's no phone. So it's like, think about we go to all these dinners and all these events and it's like, you're never actually sitting at a table with a bunch of people with no phones, no technology, and you're just actually having real conversations and real human interaction, which is crazy to think about nowadays because it never happens. ⁓ So that's exactly, yeah, literally. Tori Nook: Especially for your generation, mean, like, the window. But see, we, you gotta like force, like, like we, don't force, but I mean, we have our kids, we're like Friday night dinner is family and that, and that, and if you want to have friends over, that's great, you know, you in the fun, but we're, we're sitting down and eating and talking like normal people without our phones, you know. Gabe Einhorn: Yeah, yeah. Yeah, for real. And it never happens. Nobody does anymore. It's like a lost, yeah, exactly, yeah. Tori Nook: It's almost becoming a lost art, right? Really, really sad because it's funny is once they're in it, they don't want to leave and they keep talking, talking. Is there something to learn and talk about it? Even if we take them out with a bunch of adults, it's like you learn so much from other people all the time. It's wild. So tell me what do you, is there, do you not drink as a sports or health or you just realize it's toxic? Gabe Einhorn: Exactly. Yeah, exactly. Yeah, a mix of both. mean, I didn't drink like when I was playing soccer, you know, when I was playing college, when I played overseas and I stopped drinking because obviously, you know, it's pretty, it's, pretty hard to drink when you're trying to be on a full, you know, athletic schedule. And then from there I realized, okay, like I kind of took that same mindset and carried it with me into business too. And it's like, I want to be locked in. I want to be focused. I like being in the present moment when you drink alcohol or when you do drugs, like any of that stuff, like you're taking yourself out of the moment and you're not yourself. And like, Tori Nook: Right. me. Gabe Einhorn: I feel good in my own skin and I feel best when I'm fully focused and I know that drugs and alcohol just takes you out of that. And it's like, okay, every once in a while I'll have some wine even though I don't really like how it tastes anyways. ⁓ But you know, when it's a good occasion, I'll have some. But it's just the same mindset and from being an athlete into business is you want to keep that same discipline and mindset. Tori Nook: Mm-hmm. That's what I kind of figured. And because some people aren't following you, which they should follow Gabe and congratulations on your 18,000 followers. I just saw that. That's awesome. I'm LinkedIn. You know, I obviously know your routine because I see it on your videos, but why don't you everyone what you're you have a great routine. Why don't you walk everyone through what your morning kicks off with. Gabe Einhorn: Thank you, thank you, yeah. Yeah. For sure, yes. I wake up at 445 now. ⁓ First thing I do is I thank God. It's actually a Jewish ritual. You say the Modeh Ani which is thank you God for restoring my soul into my ⁓ and giving me another day. So that's how I start my morning every morning. Obviously, gotta go to the bathroom, brush my all the stuff that I don't show on camera. ⁓ And then I hop on the subway down to where I go to the gym. I work out there ⁓ times a week ⁓ ⁓ off legs, arms, whatever it is. Tori Nook: Mm-hmm. Mm-hmm. Mm-hmm. Love it. Gabe Einhorn: ⁓ Get into the workout flow. After that finishes, shower and I go to morning prayers. So in Jewish religion, every morning we do a morning prayer at a synagogue with 10 or more men. That's what constitutes ⁓ a Jewish prayer. So I go to there, it's about 30, 40 minutes in the morning. And then from there I go to the office and I start working. I try to spend the mornings prepping ⁓ social media. Do stuff that like, when nobody's online and I'm not getting any phone calls. or any emails and it's just me. So I try to get that deep work in in the mornings. And then from there, it's kind of just madness depending on the day in New York City, meetings, events, content, you name it. And then whenever the day ends, ⁓ sometimes I'm doing content, podcasts, events, and then I get back home. I've been actually learning how to cook meals. So I've been making myself chicken, steak, fish, ⁓ whatever that is, and then I'll eat up and I'll try to get to bed by 10 p.m. Tori Nook: Yeah. Yeah. Mm-hmm. That's it. I figured that's that's a good schedule, especially working during the week. what you're gonna fit in really. What you know, because you're a person, you know, I think it's I love how you're a person of faith and like, I definitely have to give your mom a pat on the back because that's really the biggest part of this whole battle you'll hear on Earth is knowing that there's a higher power in God and you know, to get you from point A to point B really at the end of the day. Gabe Einhorn: Yeah, exactly. Yeah, so. fish 100%. Yeah. Tori Nook: So are you something like when you have like so kind of weaving into that and then I want to get into praise How do you make because you've got a lot of big decisions you're you were a high-risk entrepreneur I mean welcome to entrepreneurship. It's like risky every day. You're making big decisions You could lose a ton of money. You're you want to preserve your reputation? Like I'm assuming obviously you're leaning in on data, but at the end of the day is are your decisions based on Gabe Einhorn: Yeah. Tori Nook: your intuition? they based on you, you know, conversations, a combo? Like, what are you doing to get through the hard times? Gabe Einhorn: Yeah, well, thankfully I'm working with my brother and I trust him a lot. He's actually younger than me, ⁓ which is funny because we go to a lot of events now. bring him, he's still in school. He's in NYU in college. He's a junior, but he starts coming to events with me now and a lot of people think he's older than me and he's definitely more mature than me. So I actually look up to him when it comes to big decisions and he usually knows what to do. If not, you know, thankfully our dad helps us out too. He just has that entrepreneurial mindset. So. Tori Nook: Okay. ⁓ Mm-hmm. ⁓ Mm-hmm. That's it. Yeah. Gabe Einhorn: really any tough decisions, like if we need, we'll hop on a call with him or we'll meet with my dad and he'll mentor us through. And then aside from that, thankfully, been building a lot of really good relationships with people in the real estate entrepreneurial space that I could look up to and reach out to if I have any really big questions or advice. And that's been one of the biggest game changers for me, is just building up those relationships with people that have been through it before that I can trust. Tori Nook: Mm-hmm. is not. Mm-hmm. Now, which social media, because you're very active on it, which one's your favorite or do you use certain ones for? Because some people aren't really familiar with social media like how we are. So what do you find with each platform? Gabe Einhorn: Yeah. Yeah. They're interesting. mean, I've been a student of the game of social media for the last 14 months, which has been really interesting to look at that because like growing up in high school, it's all like, you know, fun. Yeah, it's like fun and games, really. It's like I didn't look at it from a business perspective. And I listen to Gary Vee a lot. And he just he always talks about that, social media is so untapped. It's like there's never been a time. Tori Nook: 18 months, I'm new too, like. it's Gabe Einhorn: in history where you have literally option for free marketing. Like it's crazy to think about. like for me, I didn't grow up with, you know, billboard ads and, ⁓ you know, newspaper ads, stuff like that. But the way that Gary Vee talks about it, he's like, there's never been a time in history where you can literally post a video for free and get tens of thousands of views without paying a single dollar for it, ⁓ which is incredible. So I started on LinkedIn 15 months ago, started posting for the first time. So. Tori Nook: Right. It is. Gabe Einhorn: That's been the platform that I've been on the longest and I think I understand the best and I think it's the best for business. ⁓ The last four or five months, I've started now turning it up on Instagram too, which I see is just really good for the video content. And I've gotten some really good leads from there. I've actually generated a couple leads from TikTok, which is cool too. I would not expect that, but LinkedIn for sure is my heavy hitter. If you're doing any type of sales, B2B, B2C, like... Tori Nook: Okay. Okay. I agree. Mm-hmm. Okay. Gabe Einhorn: B2B, B2C is better on Instagram or TikTok, but B2B or like sales is LinkedIn. If you're doing B2C, you're like maybe you're a real estate agent, you're listing a house or you're selling a consumer product, then maybe Instagram or TikTok. Tori Nook: Right. Mm-hmm. Ray. Are you doing your own videos or do you have a social media ⁓ person that helps you out with all that editing? Because you do some really good stuff. Gabe Einhorn: Yeah, so I actually built out a media team maybe like four months ago. I realized, okay, I gotta build out a team. So I have a team of a couple of editors and it's funny because now people keep reaching out to me that they like my videos. And like, I understand a little bit how to edit, but obviously it's not what I'm best at. And in the end of the day, you wanna spend your time with doing what you're best at. And for me, I'm average at editing and all that stuff. So thankfully I onboarded a team of guys and people have reached out to me and now I'm... Tori Nook: Mm-hmm. Yeah. Gabe Einhorn: I'm kind of doing media for them too, which is cool, because they ask how do you do your videos and I actually have a media team, like we can do it for you too. So they really handle that stuff, they're really good. They're actually overseas, which is convenient and also price efficient, price effective, they're very inexpensive, so they handle all that for me. Tori Nook: ⁓ it's fine. ⁓ for sure. ⁓ that's awesome. How many videos are you, how much are you posting a week? Because I feel like I see you all the time, but I mean, for LinkedIn, Instagram. Gabe Einhorn: a lot. A lot, yeah. One to two posts every day on every platform. if you add it up, probably like two, three. maybe like 10 to 15 per day, which is crazy. Yeah, I'm pumping out like across platforms, like somewhere between like 50 to 100 a week. Tori Nook: Really? Wow, that's a, but how much time are you really spending doing the footage that you're sending to the editors and everything? Gabe Einhorn: ⁓ Yeah, so I try to do most of my content on Sundays when like there's not really much else to do except for like deep work and catching up on stuff. So I'll try to shoot content on like a Sunday. I'll go out for two, three hours and I'll shoot everything and that'll last me like two to three weeks. And then all that goes to my editor. He handles all the editing, posting, all that stuff. ⁓ I post my personal platforms, but he posts on all my company platforms. Tori Nook: Okay. Yeah. Thank you. Okay. Yeah, yeah, I do my own personal too. Gabe Einhorn: Yeah, I like to keep my personal, like, okay, it's still mine. I like to handle that, I like to post it, I like to engage with the comments and the DMs, but the company platforms, you know, wanna have somebody else running that. Tori Nook: Yeah. Yeah. Right. Yeah. Very cool. Very awesome. Because a lot of people always ask like, how are you doing X? How are you? And everyone's I don't want say everyone's different, but I'd say everyone's actually kind of similar with what they're doing. Maybe a little, little different here or there. But getting into praise. mean, this is something that when I saw you, I was like attracted to what you were wearing. I'm like, this kid, I'm like, where's he getting this? Gabe Einhorn: Yeah. Tori Nook: That's just, you know, it's because what I like is the fact that even though. It's like a, I think everyone universally knows the word God. would hope so, right? I understand what it means. And I really thought like your stuff was like super cool. I thought that it was probably like someone famous designing it. I'm like, I wonder what this is. Whose stuff is he wearing? And then to find out it's yours. When I met you at the CRI Summit, Gabe Einhorn: for sure. Yeah, I would hope so too, Yeah. Yeah. Yeah. Yeah. Tori Nook: it's for all, just so anyone doesn't know, it's for commercial real estate, anyone in social media. Ken Ashley out of Atlanta, Georgia started it during COVID. And he has an annual summit where we learn just anyone who's an influencer wants to be in commercial real estate world goes to this summit. And ⁓ it was great and just an amazing group of people from all over the country are there. And we learn a lot. Gabe Einhorn: Yeah, yeah, it was awesome. Tori Nook: ⁓ yeah, think even if you're not a commercial real estate, you would learn so much going there. Seriously. Yeah. And YouTube, everything, but Gabe Einhorn: for sure, 100%. Yeah, anyone in real estate or sales content, you should be there. Tori Nook: Yeah, literally. So being so faith driven and you're very conversation based, like what, how did you decide to just start this clothing brand? Right? I mean, that's so different than you were commercial real estate broker, then you verified is, you know, still in real estate world, you're not out of it. You're in it still. How did you decide to do this offshoot? Gabe Einhorn: Yeah. Yeah, was honestly like, it really came in a dream. Like I never really planned on doing this. I've always had my own way of expressing my faith. Obviously I grew up in a Jewish community, but I was always connected with people outside. Growing up, I played, I played soccer and you know, that really branched me out of my inner community of Jewish people. And I played soccer with Christians, Muslims, Catholics, everybody. And I really started to understand like other people too. Tori Nook: Yeah. Right. Gabe Einhorn: And I became really close with other people too. And I wanted to find a universal way to express faith and do it through conversations, through being proud of it. And when I started in real estate, a couple of people that when I started, said, you know, two things never talk about politics and religion and faith. And I said, okay, politics, I get it. Like, you know, it usually ends up going down a rabbit hole and it's just not worth it. Exactly. But faith, was like, it could be something that really unites people together. ⁓ Tori Nook: Mm-hmm. Yeah, you're not going to win. Yeah. Gabe Einhorn: You don't have to talk about specific religions or argue with people if they don't believe in the same religion as you. in the end of the day, the belief of God, a belief of something greater than you is so important. And I think that people that live a life with a belief in something greater than them live a better life and a more morally guided life. So I was like, that's something that I could connect to people about. It should be something we could express. And I really thought about that when I first started in real estate and then the idea for just making a cold and ran around it. Tori Nook: Mm-hmm. Gabe Einhorn: kind of just came to me. I always liked fashion and I was like, let me just play around with it. I don't have any designing skills or anything, but there's so many tools online now. So I just went out and just started designing things, found the best Bible verses and tried to make some cool designs. ⁓ And then it started working and from there I started selling them. And then I actually went to the Super Bowl last year in New Orleans and I gave out shirts to a bunch of athletes and they all loved it. From there they said, Tori Nook: Mm-hmm. Right. Right. Great. Gabe Einhorn: It's great, you gotta start making content around it. And it was before I ever started doing any videos. I had just started posting on LinkedIn, just like written posts. And I like writing and I'm pretty solid at it. So I was doing that, but was like, videos, like no chance I wanna do that. That's too crazy, it's not what I wanna do. I was really nervous about it, but then I got back to New York City and I called up a friend. like, I need you to come film me in Times Square. And I went around and just started asking people about faith, God, prayer. Tori Nook: Okay. It's hard. Yeah. Yeah. ⁓ Gabe Einhorn: ⁓ In the middle of New York City and it started taking off so from there I started doing videos and then those videos transitioned into me now doing videos for my personal brand for Verify ID for everything that I do and thankfully just The reps of doing videos and getting on camera. It's like anything else you just get better at it over time Tori Nook: That's true. You just got to like start. But I was like, you I'm like half introvert, half extrovert. I'm like, a video social media manager asked me to do what I'm like, what's my god. It is scary. I do love how open minded you are. I and I realize you obviously met, you know, people from all around the world, you know, especially playing soccer, because it's an international sport. And that's something I did. I do think it's Gabe Einhorn: Yeah. Yeah, it's scary. Tori Nook: so wonderful like what you're doing is it goes across all faiths. mean, everyone believes in God, right? And I think that instead of fighting with people about religions and who's who, this and that, I've always loved world culture, religion, highly respected. I mean, as long as you're not worshiping Satan, I mean, I'm totally cool with whatever you are, religion-wise. And I think it's just a cool movement for someone of your age to be Gabe Einhorn: 100%. Yeah, I've had conversations with, yeah. 100 % yeah. 100%. Tori Nook: out there making it cool to talk about faith and God and having a higher spirit ⁓ relationship with because you need it to get through life. And I'm big on praying. you know, don't, I always say I'm living on a prayer on a daily basis. Gabe Einhorn: 100%. Yeah, I love it. Tori Nook: And I want to talk to about the athletes and entrepreneurs and all these creators that, you know, I love your videos. And when you're talking with people, I really enjoyed your videos when you're going up to like random people asking them, you know, questions like, do you want to think it was? Was it a million dollars or 10 million dollars? You ask them, or would you want to have dinner with God? Right. That's what did you find to be the common thread in those conversations? They were fun videos to watch. Gabe Einhorn: Yeah. Yeah. Yeah, most people said dinner with God without hesitation, which was really cool to see because most of them were not planned at all. was walking up to some of the best athletes, yeah, like real NFL players that I asked this question and some of them didn't even flinch. They're like, dinner with God, ⁓ which is cool. But then their response to like, what would you say to him? And a lot of people just said, you know, just thank you. Like, I'm grateful for what I have. Like, if I saw God and I sat down with him, like, I would just thank him for all that I have, all the blessings. And these are coming from athletes. ⁓ Tori Nook: Yeah, they're really random people, like really random. Gabe Einhorn: playing at the highest level, making millions of dollars. And the first thing that they would say to God is thank you. It's like that's something humbling. And ⁓ that's probably the coolest thing that I experienced so far. Tori Nook: Thank you. Awesome. What I mean, I know you're only 24, but I mean, the thing is, is your vision of success is I'm sure way different than high school or even early college, right? So like, what do you define? What does success mean to you now that you are a grown adult who owns their own two businesses right now? Gabe Einhorn: for sure. For sure. Yeah, I mean, it's with social media and everything, it's hard to get out of the comparison mindset and thinking about all the physical things that you want to accomplish with the cars and the money and the houses. And obviously, in the end of the day, you want to make money. That's a necessity in this world to live a life, to feed a family, to provide for your family. I mean, I don't have a family yet. I don't have a wife or kids. But my goal, my vision is to be able to provide for them so that they never have to worry about any of that. Tori Nook: now. Gabe Einhorn: So that's obviously part of it. But slowly and thankfully with praise, that's really kept me grounded on the fact that like, my goal is to make an impact on the world and see ways that I can actually inspire others through building my companies in public and inspiring other young entrepreneurs to just go chase their dreams and that really anything's possible. Nowadays, we have so many tools and technology and opportunities that the only thing that's holding you back at this point is just your own mindset. And even if I could inspire Tori Nook: Mm-hmm. Gabe Einhorn: anybody to really go for it and chase their dream. That's really what I define success as, is making a positive impact on the world. Tori Nook: I love that. And I think for anyone who's listening and they feel called to build something meaningful, tell me if you, mean, just don't be afraid to start. You just gotta start somewhere. People start careers, they fail, they go back. mean, I think Henry Ford went bankrupt seven times. Like, I don't think his family is like chastising him for that now. Gabe Einhorn: 100%. That's it. Yeah, it's never gonna be perfect. Nope. Exactly. Tori Nook: or anybody and I think people worry too much what other people think. ⁓ What other things would you want to throw into someone's toolkit to who wants to be an entrepreneur, who wants to make a difference in this world with their businesses? What would you say to somebody young that wants to go out and just do something? What are the things that you would give? Gabe Einhorn: Yeah, I mean, would say, yeah, especially at a young age is like, you know, we tend to think like we're behind and social media makes us feel like that. Cause you see 16 or 17 year old kids making millions of dollars. And like, I feel like at 24 that I'm behind. And then I talked to people that are 40, 50, 60 that are like, you're so early, you're still so young. You could literally work for the next 10 years and fail at every single thing you do and be 30 years old, 35 years old and still be young in opportunity. So it's like, we have a whole life to live. You know, Tori Nook: Right. Yeah. Mm-hmm. Mm-hmm. Gabe Einhorn: The goal of life is not to just build a business and then just do nothing for rest of your life. So it's part of the journey. So you want to enjoy the journey. So you might as well do something that you actually enjoy and find meaningful ⁓ and try to make it work. And worse comes to worse, it doesn't work and that's it and you try something else. ⁓ But especially when you're young, you have so much time, so much opportunity. Now is the best time to go and fail and then learn from it. So that's the best advice I could give. Tori Nook: Mm-hmm. Brave. I love that. love that. ⁓ When you look ahead, like what are you like most excited about? Like not just like in business, but just in, your life. Gabe Einhorn: Yeah, I mean, I'm really excited to just keep meeting people, making connections. I think that's been one of the coolest things that I've done and just keep getting into new doors with new people that are doing cool things that I can work with in ways to utilize platforms and inspire others and make an impact. So I'm really excited about that. And I'm excited to build something with my brother. I mean, it's the coolest thing that I've gotten to do. ⁓ You know, it's cool and it's weird at the same time because it's like... Tori Nook: Yeah. Gabe Einhorn: On one end, it's like, I don't trust anybody else more in the world. But on the other end, it's like, you're working with your brother. So it's like, you guys kind of go at it at the same time. And it's like, being able to have a shared vision with my brother and be able to actually make it work ⁓ and really grow into like the entire real estate industry and hit our goals that we have. That's what I'm looking forward to. Tori Nook: Right. Yeah. Mm-hmm. rape. I love that. how do you keep, because some people don't want to work with family. I mean, how do you maintain business life, family life? mean, how do you, especially when you disagree on stuff, like what do you do? Gabe Einhorn: Yeah. Yeah, it's hard, mean, it's very hard. Yeah, I mean, it's like, it's one of those things that it's like, especially like if you're at home or you're doing other things, and it's like, okay, like, if you didn't, if you disagreed on something, you fought about something on the business side of things, it's like, it shouldn't affect anything. And we know, and we have, you know, we've sat down and we've talked about it we have a shared understanding that it's like, whatever happens in the business world, that's, you know, that's in another room. And that doesn't affect, you know, our relationship. They're two separate rooms. Tori Nook: Mm-hmm. Mm-hmm. Gabe Einhorn: the doors closed, there's no way of them intertwining. And obviously sometimes it still does and we're able to get out of it. But I mean, it's the reality and you have to be willing to accept it, ⁓ but also have the shared mindset. And I think the fact that if you have the shared mindset and the shared goals, ⁓ then it's easier to make it work. Tori Nook: right. Mm-hmm. Ray. Yeah, I like, I like those tips. Keep it in a separate room. We're going to go out Friday night. We're going to find. But no, I like, I like having a shared mindset because that's not just in business, but I mean, that's also in marriages too. And personal relationships that you have with friends. Like you don't have a shared mindset. Like there's going to be a lot of infighting going on there. ⁓ that's awesome. ⁓ do you feel like. Gabe Einhorn: Yeah, yeah, exactly. Exactly. Yeah. Of course, yeah. Of course, yeah. Tori Nook: in your 20 something world, you feel like there's really a lot of entrepreneurs anymore? Gabe Einhorn: Yeah, I feel like there's more entrepreneurs than ever. Nowadays with technology, with social media, with all the AI, the tools, it's easier than ever to go out and start a business, start a company. So I think there's tons of entrepreneurs. I think people are realizing that there's more opportunity than to just go work a job the rest of your life and work for somebody else. You might as well go chase your dreams. I think there's a ton of entrepreneurs out there. I think it's really exciting time for the world. Tori Nook: You? Okay. Because I noticed that, and I mean, just collectively, mean, it's hard to find people to come work and go to work. mean, whether it's business or medical, whatever the field is, it's hard to find workers, right? And I'm thinking to myself, what are they all doing? I mean, are they looking at social media and YouTube and saying like, ⁓ wait, I can do X. But not everyone, I mean, not everyone's really built to be an entrepreneur, but. Gabe Einhorn: Yeah. Yeah. Tori Nook: I always wondered if there's really more than you really think because of how easy it is now to go do it and market yourself for free. Like we were just talking about in social media, you could get business to business. I've been running really fast, you know, within a year, which is why. Gabe Einhorn: Yeah. For sure. Yeah, I mean there's people that are, their full time job is to make social media content. Like they've built a personal brand and I think that whole entrepreneurial thing now is built on the personal brand and again, Gary Vee always talks about it. It's like your personal brand now is bigger, is the most important thing. You can literally build a personal brand doing videos on social media and build a following that then will make you money from people paying you to do sponsorships and to do. Tori Nook: Right. Gabe Einhorn: courses and whatever you could sell anything now and it's like the power social media can allow you to do that Tori Nook: Right. What do you think is the most, because you're very into branding and branding is literally everything in business. What do you think are the most important things to know about branding for anyone out there who's thinking, I want to build something and I got to build a brand. Gabe Einhorn: Yeah, I I think your reputation is everything. The way that you carry yourself and conduct yourself is crucial. But I would say the biggest thing is just being yourself and being honest. Because in the end of the day, you're going to build your personal brand around you. And you are who you are. ⁓ You can only fake it for so long. So I think that really doubling down on what makes you you, and that makes you unique. You can't try to build a personal brand around you trying to be someone else. Because... ⁓ Tori Nook: Mm-hmm. I like it. Mm-hmm. Right. Gabe Einhorn: you're you and I try to tell people people ask me about advice for social media and stuff like that and I said the best thing you do is tell stories about yourself because those stories are unique to you the deals that you've done the stories that you've experienced are unique to you nobody else can take that because nobody else has experienced them so it's like build it around you who you are what makes you you and then people that have similar traits and have similar experiences to you will then cling on to it and want to follow it and support it Tori Nook: Mm-hmm. of Right. I love that. That's great advice. ⁓ cause I think there's so many po- there are a lot of posers out there too, where you're like your ex, your ex on, you know, social media and your wife and like real, real life. But I think you do see the people that do explode. They're extremely authentic and they have fantastic, people love people's They're all inspirational. Everyone on this planet is inspirational, whether they know it or not. Gabe Einhorn: course, yeah, yeah, 100%. Yeah, you gotta find it. Tori Nook: person that can't make you cry that doesn't have a story to make you cry or laugh, right? ⁓ What's the final piece of advice you'd give the audience about being whole in mind, body and spirit, so they can live a fulfilled life with what they're building? Gabe Einhorn: Exactly. Yeah, that's a deep question, a really good question. I would say find your why. We see it a lot on social media and a lot of people talk about it, especially successful people that have gone through long careers is what's your why? Because money, fame, those things are fading and they only last for so long. Just like motivation is fading, right? One day you wake up and, oh, I'm motivated, I'm gonna bang my head, I'm drinking an energy drink, I'm excited, I'm pumped, and the next day you're empty. So it's like you have to have a why because... Tori Nook: Mm-hmm. Okay. day. Right. Gabe Einhorn: The why will keep you disciplined and keep you going through a sustained life. It's like we're in this life for the long run. We're not in it for short-term success or the short-term thrills. ⁓ want to build the legacy. You want to build the journey. So find your why. It's an everlasting journey. I have my why, but I know that every day is part the journey. ⁓ So that's really find what drives you, and that'll help take you to the next level and ⁓ hopefully a long life and a long career of success. ⁓ Tori Nook: Right. Mm-hmm. Gabe Einhorn: build a legacy for the people you care about. Tori Nook: Yeah, I think that's really beautiful. And I love you're one of the second people I've talked to that have said, you don't motivations not every day, because we're humans. mean, one day we can wake up and I don't know, maybe it's the where the stars are aligned, but you just feel like two cents, right? Not a million dollars. And, know, so backing up that motivation, I mean, what, what is really what is your wife? Gabe Einhorn: Yep. Yep. Tori Nook: now because your Y is always going to change so what is Gabe Einhorn: for sure. Yeah, I actually got really good advice from Kyle Matthews. I'm not sure if you know Matthews Real Estate. Obviously one of the yeah, he's built one of the biggest real estate empires and I met him in Nashville at an event and I asked him, you know, for his best piece of advice and he said, he told me, you know, got to find your why and he's like, sometimes it'll be, it's not always pretty, right? You have multiple parts that why, ⁓ you know, some of it's positive and for me, you know, it's Tori Nook: Well, I think there's a metabut I follow him. He's got great advice. Gabe Einhorn: positive part is obviously my family motivates me. I want to be able to provide for my future family and I see what my parents have built for me growing up and the life that I had and that's my why is to then create that for my future family. ⁓ But there's also like the negative why and Kyle Matthews told me his negative why was that his two older brothers made it to the NFL professional football players and he was the only brother in his family that didn't make it and he said that part of his why of how he was able to build an empire was that like Tori Nook: Mm-hmm. Mm-hmm. Mm-hmm. raise. right. Gabe Einhorn: that ruthless drive and desire to prove them wrong and be like, I'm gonna be, even though I didn't make it to the NFL, I'm gonna build a career better than you guys. You guys might be on TV and famous and football players and making millions of dollars, but I'm gonna figure out a way to make something even better, right? And that obviously has its positive parts of the why, but also the negative parts of the why. ⁓ As long as it's not something like very negative, but you always have the desire to prove people wrong and finding those haters, people that doubt you. Tori Nook: Right. Gabe Einhorn: and using them as fuel ⁓ could be a positive part of your Y on top of the negative part of the Y on top of the positive. So ⁓ that's really it. Tori Nook: Mm-hmm. Right. I love that. I love that. I like the fact that you really understand. I good, evil, black and white. You have a positive why, you have a negative why that are fueling your growth to be the best version of what you could be on this earth. Right. It's fascinating. I love it. Gabe Einhorn: for sure. For sure, yeah. Tori Nook: But I want to thank you for joining me today. And you've got just sheer honesty and conviction and clarity to everything you brought to the conversation. And what really stood out to me is that obviously you're a young, just happy, fun person, but you're also building from innovation and you're building from true intention too with verified ID and Gabe Einhorn: for sure. Tori Nook: praise your clothing brand and you're solving real growing problems in real estate by creating verified. And you're also creating space for really meaningful conversations and inspiration on faith, discipline and purpose, which is for everybody, right? There's not just a single genre out there for it. So ⁓ I think a lot of people are craving that right now. And I love that you're spreading the word on all that. ⁓ I know people love to watch your stories and see more of them. So where can everyone find you? Gabe Einhorn: Gabe Einhorn on basically every platform, G-A-B-E Einhorn, E-I-N-H-O-R-N, should pop up. If I don't, then I'm not doing a good enough job. That's really it. Tori Nook: Yeah. Okay. Well, as always, thank you for listening to another episode of the Tori Nook Talk Show. You can always catch new episodes every Tuesday across all podcast platforms, Apple, Spotify, and my YouTube channel at Tori Nook. If you enjoyed this conversation, please hit subscribe, leave a great review, and I'll see you next Tuesday.