Franziska Haydanek: I was like, I'm going to build, I'm gonna create a community of physician influencers and I'm going to build my people. And I wanted people to have a hub to go to and be like, I wanna go to this page so I have all the medically accurate information. I was like, okay, let me create that. And then after about nine months, I was like, okay, this has to form into something else. There's millions of followers. Like, how are we gonna use that influence for change? Welcome back to I Did My Own Research podcast. I'm Dr. Fran, and I'm joined today by Dr. Olivia Richman, who is a MD, who is the author, physician, founder of Docfluencer MDO, which is a national movement uniting doctor influencers to harness the power of social media to drive meaningful change in healthcare. Dr. Richman attended George Washington University for her undergrad. She went to the American University of Antigua in the Caribbean for medical school, and then attended Penn State for her family medicine residency. She's currently working in New York City doing in-home geriatric primary care for Medicare and Medicaid patients. Through her Docfluencer MDO platform, she brings together physicians with powerful online voices to advocate for healthcare reform, improve medical culture, and educate the public, bridging the gap between the medical profession and the community it serves. Olivia, thank you so much for being here. Do you want to do my hinge profile? That sounded so good. Yeah, do you want me to take a couple pictures too? Oh, yeah, yeah, especially with the Bad Bunny t-shirt. We'll send it right to Bad Bunny. Thank you for being here. I'm so excited for you to be on here and share everything that you've been working on for years, because I think it's exactly what the public needs. Thank you for having me, Fran, and for doing this podcast. Yeah, I'm really excited about it. So going back pre-Docfluencer world, you had created some online content surrounding... just tell us how you started here, right? I'm gonna let you tell us the story. Sure, absolutely. So when I was in medical school, I was doing an ER rotation and I saw more unwanted teen pregnancies than I ever wanted to see in my life. And it probably wasn't even that money, right? I was probably in the ER for like two months or three months. I don't even remember what it was. And I was like, who's educating these young girls on sex, on sexual health? Like, where are they getting this information from? Like for me, I was very... Lucky, where my mother's a physician, she's an ophirologist, and she did her residency in the South Bronx, and she saw the same thing. And she was like, I'm educating my daughters about everything. Like, they are not, there is no stone unturned for them. And growing up, when I was in middle school and high school, like, I was the one teaching my friends about periods and why we get them and what it means. I was the one debunking the myths about how not to get pregnant or how to... how to, like, what to do if you might be pregnant, right? Like, one of, I remember one of the myths that my friend told me, she was like, oh, you have to pour a can of Diet Coke in your vagina after, if you have unprotected sex. that was please don't do that. I know, please don't. And so I was like, why? In high school, I was like, no, no. So I was fortunate to learn that because my school really didn't provide me with a comprehensive, all-inclusive sex education. And so I know if parents aren't doing it and schools are not doing it because only 13 schools in the US are mandated to have a medically accurate sex education, at least that's when I gave my TED talk a few years ago, those were the stats on it. And doctors, you're only seeing us once a year, maybe twice. So it's not, like you're very comfortable talking to your doctor if you're a teenager about sex. So I always loved being in front of a camera, and I started a YouTube channel back in my third year of medical school. And against the advice of my white, older male attendings in their 60s, they were like, you can't absolutely do not talk about sex online. Like, do not, you will ruin your career. And I'm like, well, how are we gonna solve this? And they were like... We're not. We're not gonna tell yeah, yeah. They're like, not our problem. That's just not our problem. And so I launched my YouTube channel and I learned how to edit and I learned how to do videos and, you know, it was, oh my God, back in, I don't even know what year this was. This must have been in like 2015. So it was like 10 years ago, 2015, 2016, I started this. And so then after that, I don't even know if I had spoken anywhere, but I applied to a TED Talk and then I gave one in California in Los Angeles and then I got invited for a TED Talk in the next year at in Hartford, or two years later, next year, whatever it was, in Hartford, Connecticut. And both were about the importance of using social media to educate younger generations, not only women, right, but younger generations on comprehensive, all-inclusive sex education. And so I had a... long history in that. And then I started speaking at sororities across the country and I started giving talks about this topic. And that was incredibly eye-opening. And then started speaking at, I'm Cuban, and so I started speaking, I spoke at the LMSA, I spoke at AMSA National Conference and talked about this topic as well, just encouraging medical students and future physicians to... have the conversation around about sex while you're, even if it's uncomfortable for you, to have that with your patients, because it's really important for all of the following reasons. And then I wrote a book during COVID, right, ⁓ as I was applying to residency. And that was more about how to avoid burnout and how to be as self-expressed as possible during medical school. There was a book that came out about 20 years ago and it was called The Survivor's Guide to Medical School. And I've done a lot of... personal growth and development. I've done communication courses. I've done interpersonal communication courses, intrapersonal. Like, I've done, I just, I've put in about like a decade. I've done the work, right? I've done the work and I really love doing the work on myself and learning how to be the best communicator possible, the best leader possible, et cetera, and so forth, and how to make the most impact possible. And so, I had done a lot of this work before entering medical school. So, like, my teenage and, early 20s, I did a lot of this work. And so, when I entered medical school and there were, I mean, just, like, blatant injustices, just, like, all these things, I was like, how is this, how is this, like, one of the most prestigious and well-respected institutions and professions in the world? With my attendings treating, like, not all attendings, right? Like, but, like, people treating each other like this. I'm like... People have work to do. And so I was very outspoken in medical school and always spoke my mind, always spoke up. if somebody was yelling at somebody else, I was like, you cannot speak to that person or to me like that. could, you know, change your tone. We could try this again, but you can't speak to me like that. And I wanted other people to feel empowered in their journey and not feel like they had to stand in the shadows in a surgery because you're there to... You're paying to be there and you're paying to learn. And I just wanted medical students to feel as empowered as possible during their journey and also highlight all of my failures. I've failed so much, so, so, so, so, so much. I got kicked out of medical school at one point and had to reapply to go and I was gonna have to restart medical school all over again. Like from, yeah. that was, that's all part of my book. as well, and I just wanted to talk about failures because physicians fail as well and we're human. And then that brings us to docfluencers. So that's everything before docfluencers. Yeah, that's the lore of Olivia. And then docfluencer, obviously. So a little bit background for the relationship that Olivia and I have. My philosophy about content creation and the relationships that you have is that you basically say yes to every opportunity, If it's like, obviously not, if it's like terrible, but... Basically, anytime anyone reaches out to me and says, like, hey, can I interview you? Hey, I'm doing a podcast. Hey, whatever. Like, if I can, I will. And so Olivia reached out maybe like two years ago and was like, hey, I have this new platform and I'm interviewing docs on it. Are you willing to come do a live with me? And I wasn't even like doing a lot of, no, I've done, I don't think I've done any lives. And I was like, sure. That sounds good. I don't know who you are, but sure, we'll do a live. And so there is Olivia sitting in like the balcony in New York City. You can hear the ambulances. I'm on the other side of the state in my very quiet, boring home. And we're just like chatting about, I think like content creation and whatever. And then some months later, she reaches out and goes, hey, remember me? I'm starting a board of Doctors for Docfluencer and I'd like you to be on it. And again, I was like, okay. Like, I don't know what that means. What's a board? Like, I don't know, but... You know, and it's kind of, I kind of said like last year was my year of yes, and I was just gonna take my opportunities, and so I was like, sure, I don't know this means, but I'm happy to do it. And so it's, you know, tell us how you got to Docfluencer. What were you seeing? What was the need that you were trying to fill? Like, how did you start all this? Yeah, so I'm gonna be brutally honest... Yes, I love ...with you right now, Farrah. And I'll lead into this, but I'm an extrovert. you didn't know, but I'm, or for those listening, like, I'm a total extrovert. I love making friends. Like, I love just being in communities. I grew up in a very large Cuban family with a lot of cousins, and we're like in each other's lives, and like texting each other all the time, and we're like, we're just obsessed with each other, right? So like, I love building those communities. And so residency was like that for me. Like, my residency friends, like, I hung out with them. all the time, like they were my people. Then residency's ending, right, almost two years ago now, and I was like, I'm moving to New York City, where are my people? Where are my people gonna be at? I was like, I'm going to build, I'm gonna create a community of physician influencers and I'm going to build my people. And that was probably like the first thing that I thought of. And then equally at the same time, alongside I wanna have friends in this community was, I saw that there was ⁓ like a gap in, like there wasn't a space for, like we were all scattered all around, right? Like all of these amazing individual doctor influencers that were engaging and medically accurate and entertaining, like, and educational, like we were all there, but there wasn't a hub. And I wanted people to have a hub to go to and be like, I want to go to this page so I have all the medically accurate information. And so I was like, okay, let me create that. And so I started off just like kind of scouring Instagram and being like, who's, who, who's, it can't be like a physician who's doing fashion. Like I wanted a physician who's doing medical content, educational, engaging. You had to fit those three things. And I started reaching out and started just building these highlights of these docfluencers. and doing, but I also wanted to do Instagram Lives, right? Like, I wanna be friends with you. I don't wanna just like highlight you. I wanna talk to you. I wanna know what's going on in your world. What are your challenges? What are you up to? What are your dreams? know? What are we all doing here, right? Like, we're going from one institution to another, which is, you know, social media. And it's like, we need to band together because we could build something bigger. than just ourselves, doing things ourselves. And so, that's how I initially started Docfluencers. And I was like, I wanna just bring all these people together, these Docfluencers together. And then after about nine months of talking with like, I don't know, like 50, 60 Docfluencers, I was like, okay, this has to form into something else. Like, why can't just, it's not just a highlight page. Like, there's millions of followers. Like, how are we gonna use that influence? for change. Like, how are we gonna move the needle in healthcare by using social media so that we could create some sort of change? And I think what maybe like the catalyst for that was when, and you and I spoke about this, but when, I think it was like two years ago or two summers ago, pain with IUD insertion and how there wasn't, there weren't any guidelines for like pain with IUD insertion, right? And then after like three weeks of like social media picking up OB-GYNs talking about it, patients talking about it. CDC had changed their guidelines on pain management with IUD insertion. And I was like, bam, like that's it right there. Like why not create an organized platform that can do that? And so then I just, you know, looked at the 10, because 10 sounded like a good number, like 10 doc influencers that I spoke with that were, that I, that I vibed with, number one. And then number two, that we're like really mission driven. Not to say that I didn't vibe with the ones that aren't on our board, and not to say that I didn't vibe with, you know, or that others weren't mission driven, because like basically everyone was, but this is just what we came up with. Yeah, they're the people who stood out to you. The thing is, is that for me, when I think of you, you are so brave. And I say this all the time, because I think it takes a lot, and maybe this is just me reflecting on myself. It takes a lot to ask people to be a part of something new and have to go along with your big ideas. And you've been having big ideas for years, and I think Doc Fluencer is a big idea. And the things that we're doing with Doc Fluencer are big ideas, and we're gonna get a little bit into that. But, I mean, you're really becoming a leader in that space for us. And in the short amount of time that we've had the board, which has been, what, like six months now, maybe? August, since August. Yeah, August. So six months. We do at least two campaigns every single month. One is a medically driven one, usually something about what kind of month it is, right? It's colon cancer awareness month, it's blood donation awareness month or whatever. And then we do social causes. And we invite all the other medical content creators to join us in that because like you said, it's really about amplifying our voices. And it's one thing for each of us to make a video about one thing, but like we're all making different videos and how does that get the message out and who's listening? But when you take, you know, my million followers and Tommy's five million followers and Betsy's seven million followers and Alok's million, you know, you put all these followers together and now they're seeing a repetitive message and then other people are making their messages and it just amplifies the goals, right? It makes it feel like there's a purpose in our... in the things that we're saying. mean, social media in a way feels still a little bit like the new world, right? As integrated as it is, it's still like a new frontier that we're trying to figure out. And it really, I think this is how we bring our voices together for good. absolutely. I think that, like, we all crave community. And I see that healthcare providers, mainly physicians, but other healthcare providers that contribute to our campaigns, I message all of them. Right, so like, again, creating more and more community, we talk, I introduce myself, and I'm like, thank you for joining us, right? Like, it's just our voices in the void if other people aren't joining us. And the whole point is how do we all move the needle together, right? And I don't know what that looks like yet, right? Like, I feel like every single month a surprise happens, like something happens where we're like, whoa, that's wild, like this person joined us or... we got connected to this person or... made a real difference. You know, in November, when the SNAP benefits were on pause, we made videos about that. And then we all individually donated and accepted donations from other creators. And I think in the end, how much did we donate to Feeding America? It was over $5,000, yeah. So $5,000 now feeding thousands of people from us making some videos online. Like, what a difference that makes. And, you know, I think it gives us... Here's the part that I struggle with, and I just talked about this yesterday, is that I don't always know how I can address everything that's happening in the world, right? I want people to know that I am seeing what is happening in the world, what's happening politically, and where I stand. But on the other hand... I feel a little bit paralyzed with having to feel like I have to address everything and know how to address it eloquently and appropriately and give it the depth it deserves, but sometimes I don't know how to do that. And I like that I'm given a space to do that with Docfluencer to say, this is how I feel in a way that makes it known how I feel. You know what mean? I love that you just said that. It kind of, like, unlocked something for me. It, It creates a space where it's like, hey, we're doing this. Do you want to join in like the safe space, right? Like start with the same line that we're using and share whatever feelings or information or facts that you have around it because your voice is as important and we want to all move forward together as a team, as a collaborative. So I think it makes it like a safe space for people to join in with us. Yeah. And I also appreciate that, like, on a personal level, that there's never ever any pressure from us. So before I became a citizen in October, I, you know, stepped aside for certain political things because I was waiting for my citizenship. We have members who are working through the same thing who say, listen, I'm not gonna participate in this one because I need to protect myself. And that we are... The thing is, you guys have to know there are probably 100 texts that happen in our group texts every day. Like, some of our surgeons have had to, like, mute our group chat because the OR nurses are like, someone's texting you, like, 30 times, and it's just, like, us chatting about, like, nothing. Like, wishing each other a happy birthday, basically. So it just gives us the space to have those things. I think, you know, when you bring up the 10 members, I think about how we are called by certain people on the internet, the Brady Bunch, right? We have some haters, and I kind of love it. I do. Obviously, we could talk about forever the good things that are happening, but tell me a little bit about your reaction to our haters that we have. Before, I would have used this line, and now, like, everything that's happening with Epstein, I'm like, actually, I don't know. Like, the line is, like, any press is good press. Like, mm, I don't know about that anymore. But what I will say is that engagement is engagement, right? Like, whether it's a bot and whether it's a real person, and sometimes I don't know if it's a bot, sometimes I have, like, a mini-spiral, but most of the times I don't, because the thing is, it's gonna go away in five minutes. Like, nobody's gonna remember it in five minutes. Like, the stuff that we're doing, at least, right? Like, the hate that comes out where it's like, why aren't you talking about this? And it's like, well, that's not, we're only doing one to two campaigns, or like two campaigns a month, right? We're not gonna talk about every single topic that's going on, because that defeats the purpose of what we're doing, because we want to, we don't want... that, you know, hamster on a wheel, next topic, next topic, we want to focus, like, and really hone in on two topics. And I think that as a group, like, doing this as a group, it's kind of like fun, you know, where some comment comes in and we're like, ooh, she got you, Fran! You know? I also love the, like, weird, like, holistic lady who, really hates Tommy. and says terrible things about all of us. And she actually coined the phrase, the Brady Bunch for us. So we kind of call ourselves that now, but I love it. Me too. We should actually share our mission. Thank you for sharing the things that we're talking about as a bunch of leaders in this online space. Speaking of that, what do you think makes a doctor credible on social media? What are things that they do that you've seen in all of the creators you've talked with that make them good at this job? I would say one of them is like citing sources, you know, and it's not like, like, Vogue Teen said, like, no, like, let's talk about JAMA, let's talk about, you know, the studies, exactly. if you're able to break down a study for me, which is like, that was, I hated evidence-based medicine, like that course in med school, but like, it is probably one of most important courses that you have to take. But if you can break down a study for me and just, if you're able to just like basic... tell me, you know, the difference between specificity and sensitivity. Or positive predictive value and negative predictive value. I did hate that they tested us on that on every step exam and every board exam we've ever taken. But I will say I understand now why they did it. You know, I agree, being able to break down scientific evidence into a way that the lay people can understand is a skill that we all are practicing. think part of that is actually all doctors practice that all the time, right? We in our profession have to take the esoteric studies and like what the guidelines say, and then like translate it to the conversations that we have with our patients. And I talk about that a lot when people ask me about like doctors being on social media and how do you do it? I'm like, you already do this all day long. All day long, you take this information and you translate it so that your patients understand it. Now you just have to do it with a phone in front of you and record that and put it on TikTok, or that's the difference, right? But yeah, I think citing your sources is one of the biggest things that really all doctors should be doing when they're talking about that. And I talk about that all the time too. I green screen half of my videos so you can see what I'm pointing to, where's the study from, here's the guidelines, right? That's where the differences between the credible online... science discussion and the grifting that happens elsewhere, right? We are taught to cite our sources and everyone else isn't, and that's what's making the difference. I do think, you know, kind of thinking about grifting, the tops of our government are a little bit grifty at the time. You know, I think a lot about how we are interviewing Casey Means to be the surgeon general, right? Someone who's not graduated from a residency, but has gained a lot of... credentialing in a way through social media, right? Like, she wrote a book, she talks a lot about it on social media, it looks very believable. Do you think that that's gonna continue? Do you think that more and more, like, public health leaders are gonna come out of the social media space? think so. I think that you, all you need is someone managing you, and if you have money, or if you're savvy or you're resourceful, anyone can do that. So if you're someone that's high up... right, in the government and you want to make a splash in social media, you could do that really quick. You're well connected, you can hire someone, you can have someone hire, you know, do your scripting for you, et cetera, et cetera. Like, I don't, I think that, and maybe I'm moving in a bit of a different direction, but like, I feel like there's a blueprint already for this, you know, of how to grow. And so whoever you are, whatever message you want... to say, even though that kind of sounds scary, because that means that anyone can say any message, right, which is what we're dealing with now, you're capable of doing that, which is why we need more physicians on social media. mean, do you feel that like being extreme like that on social media is more rewarded when it comes to the views and the followers than like listeners of this podcast are gonna hear me say this a thousand times? But medicine is kind of boring. It is boring, and it is sometimes hard to make the boring medicine into engaging social media content. So one way around that is don't talk about the boring medicine. Do you find that the extreme is what's gonna do well? I mean, the extreme does do well. However, I think that you could... You can make medicine dramatic, right? We can make it... Like, you're speaking to a Latina here, right? We can make anything dramatic. so... Yes. And so I feel like, yes, the extreme does do well, but how do we flip the script so that what we're doing is dramatic and extreme as well, so that we could fight the noise with noise, right? Like, we don't want to be washed out. We don't want... Which I feel like that's... of what Docfluencers is as well, you know? Like, we are doing something unique and trendy, and I think people love trendy. They want to be part of these things. And I think there's different ways to fight that fire. And it doesn't always, you don't always have to fight it, you know, if they're being extreme, we could be dramatic, we could be cohesive, we could be ⁓ collaborators, you know, it doesn't... We could be organized. We could be organized. We could be fun. You know, like how we're talking about the conference, how I'm making, like specifically making the conference, like this conference is gonna be so much fun. Yes. Okay, so we haven't talked about the conference on the podcast yet, so let's talk about that because I think there's two things I really wanna talk about. One is our conference, and two is how everyone else can be involved in Docfluencer. So let's talk about the conference, because that's most important. So again, Olivia comes up with this crazy idea, and is like, hey... do this crazy idea with me. And we're all like, you know what? Yeah, hell yeah. Yes, I will come to New York City with you, spend a long weekend. Yes, we're gonna go get matching outfits and take pictures. Then we're gonna go walk down Fifth Avenue and buy something fancy for ourselves. And then we're gonna spend the next three days with 250 other medical content creators and just like learn and be and content create and whatever. And I would never have had this idea or asked other people to do it because I would have been scared that people would be like, well, that's like a really big... and I'm busy, and, like, you know, I live, far away, and you're like, everyone come, and we all are. So, tell me how we got to this point. What was your, like, initial goal here, and, like, what are we doing in September? Okay, first, I just wanna say, I'm playing to yours and my weaknesses. Which is FOMO. I'm playing... oh, yes. I was like, I don't have a weakness. Yes, I do. FOMO is my weakness. And everyone in our board knows that because... Listen, I am living, I feel, a boring life. Okay, guys, I am a full-time physician. Which we all make fun of her for, because it's the least boring. But I am a full-time physician. I go and see my 20 patients a day. I go to my overnight calls in the hospital. I come home to my three small children. And I feel, especially in our group, everyone's doing these amazing things. And then people remind me like, hey, you did this, this, and this. I'm like, ⁓ yeah, I forgot. But also, you are going to this conference and you're on this podcast and you're on this new show and you're... blah, blah, blah, blah, blah, blah, blah. So I do have FOMO because everyone's doing such cool things. So you're playing into it. So I didn't want to have FOMO, so I already put this on my calendar. The goal here was I wanted to bring together physician influencers all... for a weekend with the sole purpose of learning from each other, connecting in real life, and then creating content that matters. And it's like, okay, we're doing this all online right now with all of our, everyone who's collaborating with us, right? And I'm building out through DMs, talking with people, right? And now I'm like, I want all of this to now be in person, because it hits different when it's in person. And then I also didn't want, like, I've been to... You know, we've all been to so many medical conferences, right? Like, we've been there, we know what it's like. I want to do the exact opposite. Like, I want this to be a content creator conference, like that sort of vibe and energy and fun, but we just all happen to be physicians and healthcare providers. Like, for example, like the Sunday for, you know, because it's a Friday night dinner, Saturday conference all day, and then Sunday, like morning. Like, Sunday, I'm having us all go to Central Park. Like, we're all going, on, like, Tommy, we'll see if, I think Tommy's gonna drop whatever he's doing and come. But, I want Tommy to, like, do, like, a workout with us, right? And we're all doing content creation while we're doing this workout, right? We're all, like, in different groups. And then I also, like, I wanted it to be, like, mentorship as well. Like, I want medical students to come, obviously, for free, right? And, residents to come. And I want, they're the future. Like, we have to pass the baton and be like... We are, like, everyone has a social media page, but, like, if you're a medical student or a resident, which both have already reached out on Instagram, which I'm, like, psyched about, like, we have to pass the baton. How are we doing it ethically? How can we share how we're, like, what works, what doesn't work? How can we, as a unified group, make our voices the loudest? And I just, I really was just committed to having this be a really fun events. I'm so excited. Like, I'm already like, what am I wearing? What are we eating? How many videos can we make in a short amount of time? Right? Like, which parties can I look like sneak us into? Right? And how many like fun other people can we meet in real life? Because the thing is, and I tell my husband this all the time, my husband has zero social media. Like, not a single thing, right? The irony of him being married to me. But whenever he's like, ⁓ who are you like texting? I'm like, ⁓ my friend from social media. Right? Like... ⁓ this girl I've known for a decade, right? Like, I've been online for more than a decade, so I have people who I've known for more than a decade who I've never met in real life. And this is the year where I'm not doing as many medical conferences. I'm going to Pinnacle in May. and I'm going to obviously our conference in September. And I'm just stepping a little bit outside of normal medicine and finally getting to see this part of like conferences and like learn from these people. And you know, I always, I love our group chat because it's kind of like mentorship for me. And I love that we can have conversations like who's running your Facebook page? Do we accept this? How, like, how do you do that? Because when you start in social media, you have so many questions. And like, I see that now because I have friends who are starting on social media and I'm like, please text me. How can I help you? Or I've reached out to people who have been doing podcasts. like, where do you record? Where do you, how do you upload it? Because so many people are already doing things, so we might as well learn from each other. And I think that a lot of times, doctors are inherently educators and teachers, both professionally with our medical students and residents, but also our patients. Part of our job is educating. And so this is just more of that, but just in a different space. exactly. that's, we're gonna have two groups of people at the conference, right? It's gonna be... people who are seasoned in social media who want to meet other content creators and create content with each other and finally just like have a designated place or conference to do that at. Because typically, you know, we're going to conferences and we're learning and we're getting CME and things like that. this is... We're sitting in a conference room. We're sitting down all day. warm coffee. Exactly. Terrible coffee. And then the other group of people are going to be the healthcare providers, physicians who want to start a social media page. And so I think that we're probably gonna do, like, to break it up into two panels, right? Like, the ones who are wanting to learn, learn while the other ones do break. I mean, I don't know exactly how this is gonna look yet. we're we're still working. For those listening, it's mid-February. We are still brainstorming basically daily on exactly details, but it's gonna be amazing. How do people who have seen our content, at this point it's been millions of views, right? One of our videos a couple of weeks ago got like two million views and people wanna be involved. How do people get involved with DocFluencer outside of the conference? How do you participate in the work that we're doing? Always one or two, but right now one campaign is always gonna be pinned at the top of our feed. And what you wanna do, it has the instructions in the video and it has the instructions in the caption. And what you wanna do is you just... whatever campaign, if you feel aligned and you wanna share, maybe you don't know where to start. Maybe you just wanna amplify, maybe you're a doc influencer and you have a large following and you wanna help amplify this campaign. Maybe you are just starting and don't know where to start. This is a great video to look at for you to say the same tagline that we're saying so that we're all cohesive and then share your take on it and your opinion. And then you're gonna wanna add us as a collaborator. And then it shows up on our feed and yours. We repost it, we all love it, we comment on it, and it just helps move the needle a little bit more. love that. Okay, we're gonna do some rapid fire. So I have not prepared Olivia for any of these, but I have been thinking about them for days, so I'm really excited. Okay. The answer's Bad Bunny. The answer's Bad Bunny. The question is... Okay, what is your biggest red flag in a medical content creator? supplements. Faire. One topic that doctors are scared to talk about online, should... I want to take it back. I want to take it back. Okay, take it back. Because like Tommy has, Tommy I think has said something about supplements before and I trust him implicitly. Right. And I mean, I think that's a good point, right? Actually, a lot of us talk about supplements with our patients. I talk about supplements. I talk a lot about evidence-based supplements for PCOS a lot of times because there is some evidence behind. I think probably what you're saying is hawking lots of supplements, never discussing the data. and probably having a link in bio for 14 different ones. Yes, yes. Those are the type of supplements that I'm talking about. Yeah, yeah. I mean, think that we all understand, like, there is a difference between evidence-based supplements. Probably many of us are on some form of supplement in our real life because there is evidence behind it. But when it gets scammy is when every day there's a new brand and you have 30 different ones that you're trying to link to because you get commissioned. That's the difference, think. Exactly. Okay, one topic that doctors are scared to talk about online but should talk about. Sex. Sex. Amen. What platform has the biggest opportunity for growth right now? Dr. Flintster's. Like Facebook, LinkedIn. Oh, oh, oh, oh. X, I don't know if people are still on there. Oh, I feel like Facebook, and I've only learned that through you guys, through like our group chat. I'm like, learning so much in our group chat, but definitely Facebook, untapped. Yeah. I had no idea about Facebook, and I've been, I mean, obviously I've been on Facebook since 2006, but... I didn't realize for the content creators out there that you can make a page for your content. And it's actually the probably the most lucrative forum I have right now for views. Never read the comments. are people just are mean on Facebook. So you just post and run, but it is, think of. And like easy growth, quick growth, I don't, you can use, like I personally use the website Repurpose IO, not sponsored, to repost my old content and it just does it for you and you just, you don't even have to mention it in the comments. Everyone just fights and gives you the views themselves. So I agree with you. Okay. Rapid fire about the board. Okay. Which board member do you pick to host a real life TV medical segment? Real life TV medical segment? Yeah. loc. Yeah. Who would go viral the fastest if they had to start over from zero today? Kazarian, Liz. Who on our board would handle the comment section without emotionally spiraling? Either Bio or Tommy. ⁓ really? I was gonna say Blair because he's so professional. ⁓ my God. Blair. Blair, Bio, and Tommy. Yeah, the three of them would just be like kind and sweet and understanding. And, you know, Liz is in there like, Yeah. Which my next question is, Who would accidentally start beef with another creator? Liz. Yeah. But we love her for it. I If those of you who don't follow Liz Kazarian, she is a family medicine doctor. I like to take credit for Liz because she said she started social media because of my video where I said that PCPs aren't online because they're too busy working. And she saw that video and she goes, you know what? That's right. I'm going to make social media. So I take credit for Liz's existence on the I'm obsessed with that. Okay, which board member has the best hot takes? I think. Yeah, I could see that. So, for the background for you guys, when we do our content, like our joint video, we come up with a concept, we write a script, and then Olivia texts us and goes, here's your line, here's the opening line, send me your gear videos. So, who is the first to send in their videos? ⁓ I knew this was gonna be one of the questions. It's Betsy all the time. I mean, not all the time, but it's Betsy. But lot of times, yeah. I'm sure she's like, if I don't do this this second, I'm never gonna do it, because I have a thousand other things going on. Okay, who's the slowest to send in their videos? ⁓ we... It's not you, You don't win this one, actually. ⁓ okay, good. It's usually Tommy. I have to, like, text Tommy, like, six times. He has, like, a million things going on. And I'm like, don't be angry, but I'm texting you again, I need your video. Right, need your video. Okay. And then, last question, who is your dream board member to add to our Brady Bunch board? ⁓ my gosh. Yeah. Big question. That is a big question. ⁓ Bad Bunny. Bad Bunny. Do they have to be a docfluencer? I mean, they probably should be a doctor, so do you have a doctor answer? Fine. ⁓ there's like so many. I just keep on coming back to Jen Gates. Okay. All right. Jen Gates, for those of you who don't know, is of the Gates family, right? She is a pediatrician resident. Yeah, doing big things, saving the babies. I've read up on, you know, the Gates Foundation and Melinda Gates and just like how powerful and like, worldly and well-educated they are, and also well-connected and resourceful, you know, where, you know, they have a lot of resources and well-connected. I just feel like, you know, she's more than just like, ⁓ I'm just helping, like, she understands world issues and is highly educated on world issues. I think Jen Gates would be a really cool addition. And if not, Mauricio. Mao. Mao, Dr. Mao. Yeah. Well, I think we can get Dr. Mao in. ⁓ I think so also. Yeah. Yeah, he's in New York. We chit chat, but, you know, he's just living a little hard to get right now. Okay, I'll text him too, because Dr. Mao and I went to TikTok headquarters together, like a year and a half ago, to speak with... doctors on social media, on TikTok, whatever, so we're buddies. So I told him that I'm coming in September and hopefully gonna be on his podcast, so we'll get him to be part of the... We'll get him to be involved. I already told him about our conference, and he was like, blah, blah, blah, my fellowship. And I was like, yeah, but you're coming. You live in New York, so you have no excuse. Yeah, you'll be there. Which, speaking of, everyone else will be there. Olivia, tell everyone when the conference is and where it is, just for the details. Yes, so it's gonna be in New York City, Venue is pending because we have now more... who have signed up than we originally thought that we're gonna sign up. So now we're gonna have to find, yep, we're gonna need a bigger boat. And it's September 11, 12, 13. And that's it, York City. excited. Olivia, where can people find you online to be a part of this, to see what you're doing, to help the fight of getting doctors online? Where can everyone find you? Yeah, come check all of us out at Docfluencer MDO, inclusivity, MDs, DOs, we love them all. And that's where you can find us. On Instagram. your DO sister, I love the inclusion. Of course. All right, Dr. Richmond, thank you for being here. Thank you, Fran.