Abhishek: Hey everyone, welcome to another VTLSPOT episode. Today we have Shahgun with us, ⁓ the founder of Krushree. Let us hear a story behind Krushree. Hey Shahgun, how are you doing? Shagun Dhanania: Good. Hi Abhishek. I'm doing well. How are you? Abhishek: I doing great. So tell us about why and how crush reappend. Shagun Dhanania: So hi, I'm Shagun, founder of Crushery. it's a D2C instance smoothie brand that I'm building out of Hyderabad. ⁓ essentially, to tell you a little bit about what Crushery is, we make freeze-dried fruit and vegetable powders that turn into a smoothie in 30 seconds. There's no blender needed, no mess. And right now I do handle everything myself with a little bit of help from friends and family. ⁓ that includes production, packaging, regulatory compliances, ⁓ our Shopify website, for example. ⁓ I'm here today to talk about what it really takes to build ⁓ D2C in an Indian space and in the food space. And in terms of why Crushri, I think there are two angles. The first one is ⁓ there are two kinds of founders from what I've understood so far. The first is ⁓ the kind of people that are headset from day one that they want to be a founder and then they go out and find ideas and then Abhishek: Yeah, yeah, you can do it. Shagun Dhanania: Okay. Your cameras or Abhishek: No no, I mean it usually takes some time to get uploaded. That's fine. You can continue. Yeah. Shagun Dhanania: Okay. Yeah. So I was saying two kinds of founders. The first one that ⁓ they're clear that they want to be founders, they want to build something, and then they go out searching for ideas that resonate with them. ⁓ I think I'm I fall in the second category, which is ⁓ didn't plan on being a founder, didn't plan on building something of my own, ⁓ but found an idea that resonated with me so much and sort of stuck to what I'm passionate about. Abhishek: Right. Right. Shagun Dhanania: And then building came a little bit more naturally as a result of that. ⁓ so that's angle one in terms of ⁓ why the space and ⁓ specifically why Crushri. I think smoothie is a category. ⁓ right now in India it's full of great products, but they all do assume that you have time and you have equipment. ⁓ the importance of fruits and vegetables, I think that's something. People understand, unlike protein, it's something that has been part of our everyday diets for a really long time, but just not as much as it should be. So given the fast paced lives that we live today, ⁓ I wanted to create something that helps people consume the actual amount that you need in a day for it to optimize health, for it to give you the benefits that you need. Abhishek: Right. Right. Shagun Dhanania: ⁓ rather than just eating it ⁓ mindlessly. Abhishek: Right. As I mean, we could see that QSR and you know ⁓ instant delivery models which have been ⁓ popping up lately with ⁓ everywhere in India. So if you ⁓ are you into quick commerce or just like website deliveries right now or how are you planning the distribution ⁓ for the product? Shagun Dhanania: Right. Right. So right now we've started off with D2C and website. ⁓ to be very honest with you, right now we're hyperlocal and ⁓ physical. Meaning a lot of our distribution right now happens through me being present in different places, whether that's ⁓ corporate fleas, summer fleas, ⁓ I pop up at different gyms right now. ⁓ Abhishek: Mm-hmm. Mm-hmm. Right. Shagun Dhanania: ⁓ some multi-flat communities. ⁓ we do flyers in gym parkings. But essentially, right now the distribution is super hyper-local and super physical for one main reason. I think given the small scale that we've started out from, and the fact that I don't really know much about product building, essentially, I'm learning as I go. So that means what Abhishek: Yeah. Thank you. Shagun Dhanania: I have in my head about what the consumer wants with the product can actually be very different from what the consumer truly wants. And the only way for me to get real feedback is to be present physically and to hear, to pitch to people what the concept is, to have them do a taste in front of me. ⁓ And then they're a lot more likely to one, give me feedback instantly, and two, take it home, make the product themselves. Abhishek: Thank you. Right. Shagun Dhanania: ⁓ and then text me some feedback which has hap it it has been happening a lot ⁓ so that's the reason of being hyper local right now but the plan eventually is definitely to get a quick commerce ⁓ maybe in some time also get into retail ⁓ but of course that's a completely different fish to crack ⁓ the Indian retail market the ⁓ general trade as they call it ⁓ but ⁓ Abhishek: Right. Yeah, yeah. Shagun Dhanania: modern trade or quick commerce. That's something that's definitely in the pipeline for this year. ⁓ We we're currently doing our pilot one in terms of ⁓ a more a larger scale production and more systemized with better packaging, better product. ⁓ So we're doing that right now and we're sold about 50%, 50-55% of what we started off with in about a month. ⁓ the plan is to complete pilot one, do another pilot two with a similar distribution model of being present in different places physically. And then hopefully in our third drop is when we start ⁓ also listing on some e-commerce and quick commerce. Abhishek: I mean talking to a lot of ⁓ D2C founders who are into like ⁓ instant ⁓ let's say Protein bars or like you know, snacks or like ⁓ you know, all these like ⁓ snackables I would call or like supplements, which your product comes under both. I fo I feel, you know, whenever if I want to have a tasty drink than a coke, I would definitely choose you. So I feel the quick commerce space is a better ⁓ one for you to you know to be placed right now ⁓ to get more traction ⁓ as water. I could you know ⁓ suggest from my side. ⁓ and coming to the products, I've gone through your website. I could see there are two ⁓ variants right now, if I'm not wrong. Or three. Yeah, three. Yeah, one is ABC, one is yeah, yeah. So are you trying to keep it ⁓ simple or like are you want to try out different flavors as well? Shagun Dhanania: Three. Three different yeah. Pumberry and we have a green peanut spinacha. Okay, so to give you the large vision that I have in my head, ⁓ but it's definitely something that's ⁓ way down the line. I don't see Crushery as a smoothie brand. I see Crushery as ⁓ if you see our tagline it's fruits and vegetables made easy. So I see Crushery as your solution to daily fruits and vegetables made easier. Abhishek: Mm-hmm. And yeah. Shagun Dhanania: Smoothie is just the category that we've chosen to enter the space from. ⁓ but in the future, I think there'd definitely be more products, not just smoothies. to give you an example of something that's already in the space, ⁓ are freeze-dried chips of fruits and vegetables, no, no additive, just say broccoli chips or ⁓ I don't know, banana chips, I guess, ⁓ but not fried, freeze-dried. ⁓ Abhishek: Mm-hmm. Yeah, yeah. Shagun Dhanania: So definitely a lot more products, but given that we've entered from the smoothies category, ⁓ we will be having more ⁓ flavors as we go. And right now in the pipeline, for example, we also have ⁓ some more functional smoothies and ⁓ something that goes a little bit beyond just fruits and vegetables. ⁓ again, completely plant-based, no additives, no chemicals, ⁓ 100% natural. ⁓ but Abhishek: Okay. Shagun Dhanania: Right now the initial goal is to validate ⁓ demand, validate the product, get this to Quick Commerce, scale this a little bit more, and then expand. Abhishek: Perfect. That's the way to go, I g I feel. That's the way. I think you are in a current phase of finding the right product market fit, getting the feedback of your all your consumers and then tweak it and then launch it. I mean go big. That's the perfect way to go. And I would like to know what was your ⁓ yeah, you were saying something. Yeah. Shagun Dhanania: Exactly. No, no, I I was just saying I think this is the slowest phase. ⁓ to scale, I think obviously scaling would have its problems that I can't even imagine right now because of I don't come from the space, I don't know the rules of the space. ⁓ but right now I think scaling is a lot more achievable. But the question that we're first trying to answer is whether to scale this or to scale something else. Abhishek: Yeah. Yeah, yeah. Yeah. Right, right. Perfect. I mean, what was your previous ⁓ is this your first ⁓ in a ⁓ brand or like what were you doing before? What was your experience before? Shagun Dhanania: Yeah. Yeah. It's it's my first venture in the building space. ⁓ not just an F and B in building in general. ⁓ I I did have sorry? Abhishek: Right. And you're doing it in public. And you're building it in public. Shagun Dhanania: Yeah, we're building it in public. We're trying to build in public. ⁓ I'm still learning I'm still learning. ⁓ I'm still trying to find my footing with Instagram and ⁓ I'm still trying to see what other s ways we can do build in public. But ⁓ yeah that it's it's definitely the plan to be more in public and share a lot more of my personal experiences, but ⁓ still still learning that. Abhishek: That's how I come across you guys. That's how I come across you guys, you know? Shagun Dhanania: ⁓ but sorry, your question was my background, right? ⁓ so I I do have ⁓ an a very innate passion for nutrition. I did study I did a dual honors in biology and psychology in college. ⁓ so a lot of my understanding of ⁓ the technicals of the food space, building in nutrition, ⁓ what kind of foods do what in our body, how metabolism works, things like that. Abhishek: Yeah. Mm-hmm. Shagun Dhanania: ⁓ I do have a very technical background in this that comes from my education. And then ⁓ to add to that, it comes from a lot of reading that I do. ⁓ there are a lot of great scientists out there that have some great ⁓ journals published, some great books that they publish. ⁓ and it I think even if I I weren't building in the space as a more personal education kind of a thing, I would still Abhishek: Hmm. Shagun Dhanania: keep picking up these books and journals and keep reading them. ⁓ so I think landing in this space came from a personal practice and a personal habit of ⁓ keeping up with nutrition, leading a healthy life and ⁓ I don't think of Crushri as a supplement brand because ⁓ again to get a little bit technical, a supplement would be something Abhishek: Makes sense. Mm-hmm. Shagun Dhanania: That is concentrated. Now proteins work as a supplement because you are concentrating, let's say, whey protein or plant protein in a powder format or in a protein format. But with crushery, we don't extract anything from any food. We we are not taking out any kinds of vitamins or minerals or fiber or phytonutrients, which are all the things that fruits and veggies give you. Where it's in giving you the whole fruits and vegetables and allowing your body to metabolize it the way that it would the whole fruit and vegetable. Of course, in a easier way because now it's liquidized and it's in a powder form. So the breakdown is easier. ⁓ but it's still whole fruits and vegetables. It's not juiced in any way, it's still whole fruits and vegetables. ⁓ so I I don't think of it in a supplement format and The point I'm trying to make with that is ⁓ I've always been the biggest believer of ⁓ nutrition is where it all begins. When you're thinking about health, whether that be physical or mental, ⁓ what you eat, exactly, what you eat builds the basics. ⁓ your thoughts are on top of that, your workout is on top of that, stress levels, all of that matter. But what you eat forms the basis and Abhishek: Do we Shagun Dhanania: That's the space I wanna be in, ⁓ because of the kind of life I like to lead myself. Abhishek: So how has it been building ⁓ you know your first venture? How exciting was it? Like how was the right Shagun Dhanania: it's been exciting and frustrating to be perfectly candid with you. It's been ⁓ slightly over a year. ⁓ the first six months was ⁓ completely behind closed doors in terms of actually even more than me being in the kitchen and trying out different recipes and flavors. Abhishek: How long it has been by the way? Okay. Shagun Dhanania: It was more about does the product make sense? Does the science behind the product make sense? is freeze drying, which is the technology that we use, actually as sustainable as people ⁓ claim it to be in general speaking? ⁓ do the science, do the research back ⁓ what we're trying to build? So I I'd say the first four to five months roughly were ⁓ me trying to figure out if this is a viable idea. Then beyond that came ⁓ actually building the product. So ⁓ in a lot of my videos have said that we're building crushery out of my kitchen. ⁓ I say that very literally because that's where we started. Before before we started selling, before we got Versailles, ⁓ before we did any lab tests, we started off with a dehydrating machine. ⁓ Abhishek: Mm-hmm. Shagun Dhanania: We started off dehydrating fruits and vegetables at home. Yeah, making different powders. And it used to be messy in the start because we didn't fully understand how sugar plays a role with ⁓ say air. So different fruits and vegetables have different levels of sugar. When left in open air, they behave differently. Some get sticky, some start to crystallize. So it's it's been a frustrating Abhishek: Sounds interesting. Yeah. Shagun Dhanania: ⁓ journey but it's definitely been exciting to think about what's next and right now because of the scale that we're at which is super tiny especially in the FMCG category I don't even think we can call ourselves a brand yet because of just how tiny we are ⁓ but the benefit of that also is that we always know what's next. We know the next step very clearly like for example right now for us it is get final packaging done. Abhishek: Yeah. Shagun Dhanania: and list ourselves on quick commerce. So the next steps are always super clear and that I think really adds to the excitement of the entire process. but it it it is a frustrating process. To be very honest, I think last year there was about a period of two months when I did nothing because some lab reports came back. We had failed some initial shelf life tests. ⁓ Abhishek: Right. Shagun Dhanania: And I was mentally, I was just like, what am I doing? This is not something I can do. maybe I'm trying maybe I'm trying to overreach, ⁓ extending myself a little bit too much. But I think ⁓ again, like I said Abhishek: I'm telling you, I've been there in that situation since last five years. Imagine. Shagun Dhanania: ⁓ God. Yeah. Yeah. I think this loops back to something I said in the beginning because I'm not building because I wanted to build something and then this idea came to me. It's rather this idea came to me and I decided to build in it. I think the pull of the idea was so much that even when I did say to myself Abhishek: I think it should be more personal to, you know, make it happen. Either the love for the product or love for the business. So I think both of these things drive you in those situations when you nothing goes right. Shagun Dhanania: Yeah. Yeah. Yeah, absolutely. Yeah, yeah. But I think there needs to be to to anyone that's trying to build something, I think my only advice is that there really only two things. One, find something that pulls you, because internal push sometimes wavers. ⁓ so you need some kind of an external pull to keep you going. And two, just start. You're never gonna know everything, you're never gonna be perfect. ⁓ your product can always be better. Abhishek: Exactly. Right. Right. Right. Yeah. Shagun Dhanania: You can always have more money, you can always have problems, but it Abhishek: After three years I you might end up building a different product in the same segment and making good ⁓ revenues out of it. We never know. Shagun Dhanania: Exactly. Exactly. Yeah. Abs exactly, yeah. I say this from personal experience. When I was working behind closed doors, I always told myself that the product's not good enough because of XYZ reasons. ⁓ I thought the consumers would care a lot about few things that our product may not have today. and now that I've taken it to market and I'm actually speaking to hundreds of different people, they don't care. They Abhishek: Mm. Talking to real customers. That's what I say. We always live in a bubble from our point of view, but the customer's point of view is very different. Something which is important to us is not, he doesn't even care about that. Shagun Dhanania: Absolutely. ⁓ Exact also that happens because we we're so close to the product that for us the smallest thing about the product can be a game changer in our heads, but in reality it's not. Yeah. So take it take it out there. Start. Don't wait for don't wait to be perfect, just start. You'll be surprised how far along you already are ⁓ than you think in your head. Abhishek: Exactly. Exactly. Right. Right. And coming to the product, ⁓ is your vision that I mean coming I mean it should be from your point of view too, have because you have seen the market, do we have global ⁓ standards for the product that we can expand or are you only targeting Indian markets? Shagun Dhanania: ⁓ in speaking in theory, there's definitely a lot of scope to take this global. ⁓ the kind of product that we're building, of course, ⁓ it's it's not ⁓ restricted by countries. Fruits and vegetables are definitely something that crosses all boundaries and ⁓ is commonly consumed in diets all across the world. ⁓ but in terms of Abhishek: Mm-hmm. Right. Shagun Dhanania: ⁓ expansion, I think one of our roadblocks would be that what we're building right now, we're doing it with very Indian fruits and for the Indian palate. ⁓ for example, our ABC also has Amla, ⁓ which is not a very global practice. Globally speaking, ABC does mean apple, beetroot, carrot. ⁓ but in a Indian sense, ABC can frequently mean Amla. Abhishek: Yeah. Shagun Dhanania: Beetroot carrot, and we've decided to incorporate both because of the benefits of AMLA. Yeah, and a lot of customers do think that initially. ⁓ and then we do have a split. We have a lot of people that truly appreciate AMLA being there. ⁓ and a lot of people that actually make ABC at their homes on a daily basis, they do AMLA as well. ⁓ so ⁓ so to say I think the flavors that we're building right now, they Abhishek: I thought it's apple beetred character. Shagun Dhanania: They are somewhat ⁓ suited to an Indian palette. And we don't use fruits and vegetables that ⁓ are more commonly available, say in the West. ⁓ we do use fruits and vegetables that are a little bit local ⁓ and well known in the Indian market. Like, for example, even our green smoothie, it does have moringa and it has spinach, but it has no kale. ⁓ despite knowing the benefits of kale, we don't do that because we're not As interested in educating ⁓ the consumer that we're targeting right now about new fruits and vegetables that they might might not have ⁓ they they might not be well versed with, even though they might know fit, it's not part of their daily diets. so to expand, I think our only roadblock would be to introduce some flavors that are a little bit more globalized. Exactly. Yeah. Abhishek: Globalized. What if I asked that what is that brand that you take as an inspiration while building Crushery? Shagun Dhanania: ⁓ there are a few. nothing in the exact market space that we're building in right now, but ⁓ yeah, in any market space in the CPG category, ⁓ there is one brand called Salt. They make electrolytes and they're completely building in public salt. It's it's salt is an Indian brand. Salt is Abhishek: Yeah, any any market spaces could be any Right. Salt is salt. Shagun Dhanania: A UK sorry, a US based brand. Abhishek: ⁓ I I mean it's Salt Founders were our were ⁓ on our broadcast, so that's why it was up. Shagun Dhanania: Okay, that's lovely. Yeah, I I've seen Salt and I think they're doing some great work as well. ⁓ but the brand that I'm speaking about is called Salt. ⁓ S-U-L-T. Salt, yeah. And they make they make electrolytes. They do clean cleaner electrolytes than what's available in the market right now. They've been building in Spa Public, they're two founders. And I think in about a span of a year and a half, they Abhishek: Right. ⁓ Shagun Dhanania: Are across multiple. I think they're in the UK actually, not the US, because they're in booths now, and that's very UK thing. ⁓ but salt and the other one that I look at a lot is hot girl pickles, or I think it's called Good Girl Snacks. The brand is called Good Girl Snacks. I think they understand building in public to a truer sense than ⁓ what I'm trying to do right now. ⁓ Abhishek: Yeah. Yeah. Right. Shagun Dhanania: But I think the way that they've built community for a product as simple and as staple as pickles, ⁓ I think that's commendable and I think I take a lot of inspiration and ⁓ just guidance from the kind of content they put out there. Abhishek: Right. Right. ⁓ coming back to the question of distribution, what is your plan? As you said, you have may more focusing on the offline part right now. But what is the go-to plan after once you get a product market fit? And I would see if I think you have already got that. You should know it better. So what is the go-to plan to distribute the product? Is it more organic side or is it more on the paid side? What is your go-to? Shagun Dhanania: ⁓ our go to choices it's definitely organic. ⁓ I'm I'm not super introverted, so to say. And ⁓ I did forget to mention Goat Life, ⁓ Yash Kal Khalra. ⁓ I do take a lot of inspiration for what from what he does as well. And he had this little ⁓ series on Instagram where immediately after they l got listed on Blinkit, I think it was, or Instamat, I'm not sure. Abhishek: Choice. Mm-hmm. Mm-hmm. Shagun Dhanania: ⁓ but immediately after they got listed on one of these Quick Commerce platforms, their goal was to sell a thousand sachets a day. And they did all sorts of vac things on the streets of Delhi, I believe it was, or Bombay. Yeah. Yeah. ⁓ but I think when I think of distribution, at least initially, the next step would definitely be to list on Quick Commerce and then get a lot of traction there. Abhishek: Okay. Boundary daily. Yeah. Mm-hmm. Shagun Dhanania: And to get traction over there, the plan is to do it organically. Whether that means holding holdings on traffic signals and getting some traction from there. Some creative content, yeah, something that attracts attention, something that lets people know that we're now listed on Quick Commerce and you can now order and it will reach you in ten minutes as compared to Abhishek: Didn't Some creative content ideas. Yeah, I get that. Shagun Dhanania: the annoyingly slow process that we have right now. ⁓ Abhishek: Yeah, I know, I know. You know, as I I'll tell you once when I got to know about Crushery and you know that we spoke that we are going to do a podcast, I went to Blinkin and I was searching about that. You know, it's better if I taste the product and sit down with you. You know, being a consumer and talking to you. So yeah, that I think it should be a little bit quicker is what I feel as well. Shagun Dhanania: Yeah, definitely. Especially given the space that we're in. Nobody's planning out what they're having in the evening four days in advance. They they they're hungry right now. And with the space that the Indian market has reached in, Quick Commerce has just it's become a part of a lot of our lives. And obviously to not be on there is something that we don't love. But we're not there yet in terms of both. Abhishek: Yeah, exactly. Yeah. Shagun Dhanania: production scale, ⁓ I mean production capacity and also the product being ready itself. ⁓ so a few more loops of feedback from the customer directly and then quick commerce. Abhishek: I know. Right, right. Right. What is the delivery current ⁓ delivery ⁓ time that you guys are taking? Shagun Dhanania: So we're only delivering in Hydropath right now. ⁓ We're not doing Pan India right now. That's because of some facade compliance in the background that's going on. ⁓ But in terms of delivery, our our goal is to send it to the customer within three days of order. I did recently have an order that was significantly delayed, which was not ideal. ⁓ But Abhishek: Okay. Right. Shagun Dhanania: More often than not, it gets delivered the very next day of your order. and but the target is three days. Abhishek: Right. A just ⁓ just a thought I had that can you I mean you can also set through the parcel what was it e ⁓ is it expensive? Like ⁓ the rapid parcels or like Uber parcels if you're trying to be regional in Highway. Shagun Dhanania: It depends on the location the orders from. It can range anywhere from forty to fifty rupees to two hundred to two hundred fifty rupees ⁓ per order, depending on the location of the order. ⁓ so it depends. It depends on where the orders come from. And then we take a call on. We do have a few ⁓ logistics shipping partners on board as well. Abhishek: Yeah. Shagun Dhanania: And obviously if we do the regular channel of say delivery or d D T D C or Blue Dart, then it's cheaper. But ⁓ across city it would be, let's say, for a product like ours and the weight and the boxes that we do, it'd be somewhere around fifty to sixty rupees. ⁓ but then it comes with the corn of three days after pickup. ⁓ Abhishek: Right. Understood. Shagun Dhanania: And then Rapid O would of course be within an hour, but it would if the location's really far off, then the delivery cost can be somewhere between two hundred to two fifty rupees. Abhishek: So Shagun to close this off, I want you to you know ⁓ your experience to the fellow founders or like to aspiring founders who are in the community, who are watching this podcast, and who are young and want to get s get into the space of in a building brands like it could be anything. It could be an a D2C, it could be an IA tool or it could be anything. What would you suggest being a founder and building a brand by yourself? Shagun Dhanania: I think my only piece of advice is to get started. Just start. It it doesn't matter what you know, what you don't know. You will learn along the way. There is nothing that cannot be learned. And you'll make mistakes. You're going to lose money. You're going to lose time. Abhishek: Yeah. Obviously. Shagun Dhanania: You will make mistakes. There will be some consumers that will be really upset with you, even though you've tried to do everything in your power. Don't let it stop you. Just keep going. If you're burnt out, take a break, but come back. Just figure out what's next. Know what you need to do in say the next month, but show up every day. Show up. Abhishek: Yeah. Shagun Dhanania: Get started, keep doing it. It will happen. I I I personally believe if you show up every day, eventually it's gonna work out. And if it doesn't work out, you pivot. You think about what's not working and then you make that work. But don't stop. That's it. Yeah. Yeah. Abhishek: Yeah. That's the way. I really like the way you put it in. I also call it as, you know, ⁓ the compounding effect of ⁓ showing up yourself every day, every day. And it builds up one day you'll get to that leap step where you will achieve whatever you want to achieve in life. Thank you. Shagun Dhanania: I I don't know which sorry, just a thought that I think resonated with me a lot and it might help some founders out there. I heard it in a different podcast. Sorry, I don't remember which one to grip give credit, but somebody out there said that ⁓ if you think about an airplane, when it's taking off is when it consumes the ⁓ a significant amount of fuel as compared to the rest of its flight and the landing. Abhishek: Yeah. Shagun Dhanania: The takeoff is the most expensive part and the most difficult part. Once you're in the air, it gets better. So when you're starting off, think of the first two to three years as your takeoff period. It will be difficult, it will take time. Abhishek: Important button. I would say five years Shagun Dhanania: Okay, five years then. Yeah. It it I yeah, I think I think five to six years to scale, but I think two to three years to at least maybe some yeah, yeah. But five years, let's say five years. But the initial five three to five years, it's takeoff. It's you're still a baby, you're taking off. Give yourself Abhishek: Yeah. Get used to it. Get used to the rub. Sh shaking the shit on the face, I would say. Yeah. Yeah. Yeah. That is I mean, you see a lot of brands getting successful, it's not because they've launched that year or like two years. That founder has been there in the space for like ten, fifteen years, then he has figured out some problem, then he has made it up. So Shagun Dhanania: Yeah, yeah, yeah. And also Instagram does make it look like people are succeeding in a year. That's not the case. There like I've been on Instagram for about a year, but we have only been more like we've only been posting more ⁓ seriously for about two months now. ⁓ but I'm I'm telling you right now that I've been behind the scenes working on it for more than a year. ⁓ and it may not seem like that on Instagram, but that's the truth. Abhishek: Yeah. It's not at all. Mm. Yeah, yeah, I know, I know. Yeah, makes sense. Thanks for your time, Shagun. I think ⁓ you know, the with this with this right mindset, ⁓ you'll go to the you know, dream you had to building things. Shagun Dhanania: Yeah. ⁓ Abhishek: And ⁓ we'll do a part two sooner or later when the when the time is right, when you're when you're re doing really good, I think when you're do doing globally at numbers, we'll sit down again, ⁓ manifest this, save this for that day. And I'll see you soon. Thank you for doing on it. Shagun Dhanania: Yeah. I will. Yeah, absolutely. Thank you so much, Abhishika. It was great speaking with you. Thank you. And you. Abhishek: Thank you. Have a great day.