Abhishek: Hello everyone, welcome to another episode of Whittle Spot. Today we have Pranisha with us, ⁓ founder of PooSAP. Hey Pranisha, what's up? Pranisha: Thank you. Hi, Abshik. Nice to meet you. Abhishek: Nice to meet you too and happy to have you on Whittle Spot. So, you know, take us I mean the first question I want to ask you is you left your nine to five, then you started PUSA. How did that happen? Take take us through that journey. Pranisha: I actually didn't leave. I kind of got laid off. I've yeah, so what happened was I was working in corporate and I had worked in my first job after college, working there for almost two and a half years. And they were laying off everybody on the team. But I didn't know this, obviously, and I had scheduled a trip to India. Abhishek: Mm-hmm. Mm-hmm. Pranisha: To figure out manufacturers because I'm really excited to start this brand. I've been thinking about it for a while. And the Monday before I was going to go to India, like the same week, I got laid off. And that was a huge thing for me because it was my first job out of college. So it meant a lot. But I didn't have a lot of time to process it. And I went straight to India in a couple of days after that. And Abhishek: Mm-hmm. Mm-hmm. Mm-hmm. Right, right. ⁓ yeah. Pranisha: I just focused on the brand and try not to think about it. When I came back I finally kind of processed it, put things together and started my journey. Abhishek: Right. I mean, why fashion? Why why fashion? Why didn't you w what made you to get into this? Because I think you had an engineering background behind and what made you to get into fashion? Pranisha: Mm-hmm. Yeah. So what happened was even growing up I loved clothes. I used to draw clothes all over my binders and everything. But ⁓ in fifth grade I got my first sewing machine and and that kind of started everything. I used to, you know, put random things together. It didn't look great, but I got a lot of joy out of it. And even since then I've been pretty good with the sewing machine. And one day actually I was Abhishek: Mm-hmm. Pranisha: I think this was twenty twenty four, twenty twenty three or something. It was my birthday and I had made my own flower top. I made a top for myself and I was in line for a concert. And when and then the line was four hours long, so it was a quite a long line. And ten people came up to me and told me that they liked my top and they wanted to buy it. And obviously I hadn't made anything. I hadn't made a brand before. So Abhishek: Uh-huh. Pranisha: That's kind of how everything started and that's why clothing. Abhishek: It sounds sounds very cool. ⁓ SideQuest which has become a brand now. And where does the brand name come from? Pranisha: Yeah, exactly. Pusa means beads in Telugu. Abhishek: ⁓ it's ⁓ it's pro I mean, ⁓ is that intentional that you want to build an Indian brand to global audience? What is the intention behind? Pranisha: Yeah, exactly. I wanna bring Indian craftsmanship and Indian artistry and bring it in the forefront of the world. I in India it's very, very normal to have beaded embroidered clothes. Like you'll see it in every street, but that's not normal in the US. It's if you see anything with beads in it, it's probably very, very expensive and it's not very available. And one of the most Abhishek: Yeah, yeah, yeah, yeah, yeah. Right. Pranisha: the biggest things that I see with customers is they're so surprised about how intricate the beads are and everything is. So it's it's a surprise here and that's why I think it's working well. Abhishek: Right. And where are your ⁓ you know, customers are from? Which country are your highest customers and ⁓ were you surprised of any country that you have seen on your mail that I mean the address that ⁓ man the this country is ordering my package? Pranisha: Yeah. I c so most of my customers are from the US. I would say like seven eight no, like eighty-five percent of my orders are from the US. And then actually one country that I was really surprised about is Australia. A lot of people from Australia like my clothes and I would think it was UK it would be UK or something, but it's not. Actually like UK is much further down the list, it's Australia. Abhishek: Okay. Uh-huh. Sounds cool. Are they Indians settled out of or like ⁓ are they you know ⁓ like Australians and ⁓ you know ⁓ people from the from that particular country? Pranisha: Yeah, actually, ⁓ so of the US orders, I mean I look at the names, right? So you can kind of tell. But I would say around sixty percent of people who buy my buy from my brand are like Indian Americans. And then the rest are just like regular everyday Americans. So I Abhishek: Mm. That's a big number of forty percent people. Pranisha: Yeah, it's a big number. I think I find I was able to hit an audience and show people that it is for everyone because it is and I want to kinda spread the word. Abhishek: Right. Right. And I could see that you have built the brand very organically and I have seen your page which has gone to grown to eighty thousand followers right now, which is close to eighty thousand followers. And how did that actually happen? How I mean I have also seen a reel that you have been mentioning that you have grown your audience ten thousand each every month. So what so it I mean a lot of brands do that try to do that, but but they Pranisha: Yeah. Mm-hmm. Abhishek: they're not able to hit it. How how are you able to crack that algorithm of Instagram? Pranisha: Yeah, so actually first I started with posting three to four times a day. Yeah, that's a lot. Yeah. So for the first few months I was posting that much. And then, as I grew I slowed it down. But mostly I kind of see what's doing well and the high amount of volume at the beginning really helped that because then I could see so many videos and see what does well and what doesn't do well. And then when something does well I just Abhishek: Cool. Okay. Mm-hmm. Okay. Pranisha: keep doing it and ⁓ that's really worked for me and just the high volume has worked for me. Abhishek: Mm. Okay. I mean ⁓ and I feel also that the content is really authentic. It's not, you know, framed or it's not, you know, scripted. You're just putting out your original story. I feel that has you know helped the algorithm a lot to reach to for people to connect to the brand. Pranisha: Yeah. Yeah. Mm-hmm. Yeah, I agree with that. I yeah, tell t continue. Abhishek: And Yeah, yeah, you can continue, you can continue. Yeah. Pranisha: So, ⁓ the authenticity, I think it's because I don't even plan my social media out. I have no idea what I'm gonna post tomorrow. It just kind of happens. sometimes I'll make some videos, maybe two or three in one day and post them throughout the week, but I don't have a plan and I think that's why it shows authentic because it's really what's going on right now is what I post. Abhishek: Right. Right. Right. I mean that that's how ⁓ a personal brand should build should be built on Instagram and I think you have cracked it and I've seen a lot of your reels say that, you know, I sold out or you know, I have to restock. Why is that? Why I mean how is that demand is there, but I think restocking has become a big hustle for you. Pranisha: Yeah, that is true. Actually, I think a lot of businesses who try to do like sold out collections and stuff, they manufacture the selling out. They're like, ⁓ I'm gonna only get this much and then I know it's gonna sell out and I'm gonna create hype. But that's not me at all. It happened accidentally. Like I genuinely don't wanna be sold out. I want to be able to provide stuff for people. It's literally because Abhishek: Yeah. Night. Pranisha: I can't keep up. So I wish it was that problem. But yeah, I mean, so like one thing is one reason is because ⁓ I bootstrapped all of this. So this is all just my own money that I saved up for the two and a half years that I worked in corporate. So it's not like I have huge amounts of money I can pour into the business. Another thing is ⁓ the the fabric we make. Abhishek: Yes, of course. Yeah. Yeah. Pranisha: is super detailed and it takes forever to create. It just the entire thing takes so long. So I I'm I get them to create some a little bit at a time. And also every time I restock my order amount increases. Like I I'm like at the first the first collection I came out with was 150 items or something. And then I restocked with a hundred items of one item and then it was 200 Abhishek: Uh-huh. Pranisha: and then three hundred and then four hundred. I've increasing. It just keeps selling out. So I'm like I I guess I the next collection's coming out and it's gonna be much larger. So we'll see. Abhishek: I know. I mean you're hitting the numbers, I think. Pranisha: Yeah. Abhishek: And it and I don't think I ⁓ you guys are investing on paid ⁓ campaigns or it's just organic orders which are coming in. Pranisha: Yeah, there's no point in putting paid ads when I'm sold out. I literally have nothing in my warehouse right now. I'm working on getting it restocked. There's no point. Abhishek: A lot of I mean the place you are in are like are I mean it's like a dream to a lot of D2C founders out there building any brand. And is there something you wish you knew before launching a decision you would have made differently after getting through all I mean how many years it's been ⁓ building ⁓ PUSA? Pranisha: Yeah. Yeah. So that India trip I was telling you about, that was last year, February. And then I launched a brand on October twenty fifth. So like six months later. So it's only been around eight months since I started the brand. I launched it eight months ago. Like eight months ago, seven months ago, something like that. Yeah. Abhishek: Mm-hmm. Cool. Cool. I mean I you missed the question of mine. I mean, what is there any yeah, this decision that you have made differently? Pranisha: ⁓ yeah, yeah. Mm-hmm. That's a good question. I think I I wish I took a bigger leap to begin with. ⁓ basically what I mean by that is I started posting before I even launched and I got a lot of good feedback, a lot of followers and all of that, and a lot of hype, but then Abhishek: Hm. Mm. Pranisha: I still because I was so insecure and worried that I won't sell through, I didn't order that much. I told you right, like my first like first stock wasn't that much. And I had a lot of evidence to show that more people would buy it. And I still didn't order more for the first collection because I was scared. So I wish I just took a bigger leap of faith and believed in myself more. So that's one thing I would change. Abhishek: Yeah. Yeah. Yeah. Yeah. Right. And what is that thing you want to like add right now? Is it like more into ⁓ inventory? What is that ⁓ you know ⁓ pivot you have to do right now to increase the numbers or like i what is the actual problem to getting it restocked? Is it the manufacturing side or is it the logistics? I've also seen you explaining a lot about it. Can you please get into detail of you know explaining that clearly? Pranisha: Yeah. So the problem right now is the manufacturing. ⁓ I think I've moved I've moved two manufacturers already. And it's just they're based out of India. Yeah. And it just takes a long time. And I think even from the beginning, my problem has always been like my supply chain, my manufacturer trying to find someone who works with me who Abhishek: Mm-hmm. And they're based out from Okay. Pranisha: replies very quickly, who gets collections out quickly. Right now my my idea idea to conception is like six months. So that's super long. Restocks are like two to three months. So I don't even wait until I'm fully sold out to order my next round of restock. But it still takes so long because it just the entire process is very long. So I think Abhishek: Right. Right. Pranisha: If I was able to speed that up, a lot of things would change. Abhishek: Is it like a skill matter which ⁓ is taking a lot of time to get that design out or because being a ⁓ labour intensive country like India, why are you finding it difficult to get it manufactured? Pranisha: Mm-hmm. So making the fabric takes a long time. ⁓ picking out the fabrics takes a long time, and then sewing it together takes a long time. They just all add up. And also, ⁓ I don't have a person in India to run this. I kind of do all of this back and forth from the US with different people. So I'm constantly looking for people who will make this better for me. And I think The fact that I don't live in India and I don't have some counterpart in India doing this fullheartedly is probably taking making it worse. Yeah. Abhishek: Nice. We'll find a solution for that later. But yeah. ⁓ and also if someone is entering into you know fashion industry, someone who is all ⁓ very passionate and wants to try out ⁓ something in the industry, what what is your solution getting into this industry and you know being there for a while right now? Pranisha: Yeah. Sure. Yeah. I think for me it's never sell to an empty audience. If you're gonna sell something, like make sure there's someone to sell to. That's kind of what I did with my brand. I was I created an audience before I even started selling. And so even on that first day I got I I made I made like ⁓ five figures in sales in dollars. So it was just it's that's huge. Abhishek: Okay. Pranisha: And to even have that first hype, that first really great day will keep you moving forward. And if you don't have like if you get like a one order maybe on the first day or even zero, I don't know how I would have felt. I don't know if I would have kept going. So don't even put yourself in that scenario. Start with seeing what the people like. We're in a good ⁓ we're in a good time right now, you know, ⁓ with Abhishek: I know. Pranisha: Social media with AI, use all the resources you Abhishek: Yeah. Yeah. And w w where where did your first customers come from? I is it through social media and see you started posting before you launched or how ⁓ did you have a community that you grabbed your first customers? How did that go? Pranisha: Yeah, ⁓ I'm not a content creator. So ⁓ when I was making ⁓ not at all. ⁓ actually I don't like content creation. But ⁓ yeah, that's why I like a lot of thank you. Abhishek: Yeah. Ha ha. But you're nailing it. You say you know you're not good at c content creation and you're laying it. Pranisha: Thank you. I'm not saying I'm not good. I just don't like it very much. I just do it. A lot of people come to me and tell me, I'm not good at content creation or I don't like this, but you don't have a choice. You have to do it. Make money. But right? Yeah, exactly. But yeah, I actually started from zero, like zero followers and I worked and I worked and I worked and I got it up. Abhishek: Because you make money. Yeah, yeah. Same with me, yeah, I know. Pranisha: I didn't come with some following or I'm not a creator. I just created it because for the business, that's all. Abhishek: Okay. Is there a I mean see you should have something in mind that I have to post this, this, this, this kind of video or what is the strategy? How ⁓ authentic you wanted to be or what was the plan while you're you while you started posting the content. Pranisha: Hm. Yeah, I had no clue what to post at first. And I used to just post, you know, some pictures with a beat of a song of just random clothes. Like I didn't even know what to post. It was really weird. And then ⁓ and then I started, you know, seeing a lot of people do founder led content. So I was like, you know what, why don't I do that and just talk about every single little thing? And that's how it started. Abhishek: Mm-hmm. Okay. Right. Pranisha: I don't have as much founder led content as I used to in the past. I think I still do have some, but not as much. But back then I would literally post about, ⁓ I'm gonna try this color, or today I'm going to talk to this person. Literally every single piece I would talk about it. I would also react in front of a camera a lot, and that helped. Abhishek: Yeah. Mm-hmm. Mm-hmm. Yeah, I know. I think you also reply to a lot of comments and, you know, give that, you know, connection to the user. But then ⁓ what is your aspirational brand or which what is that brand that you mo I mean that you take it as a motivation or like you want to be in the future? What is that ⁓ brand you always try to keep up? Pranisha: I don't know because I think I want a combination of things that I don't see a lot of brands doing. My envision my my vision for the brand is to have PUSA in almost like all the major countries. I want there to be PUSA India, PUSA US. That's why it's called PUSA.us, not PUSA. It not just PUSA, no? Abhishek: I think Uh-huh. Yeah. Mm. Okay. Eight. Pranisha: And it's because I wanna have a different Instagram channel for each country. I'm thinking like India, Australia, UK, just you know, and then and have someone be the face of each of those Instagrams and ship out of and have a warehouse in each of the countries and you know, slowly build and that's kind of my vision for the brand and grow and to grow it and stuff. Yeah. Abhishek: Mm-hmm. Mm-hmm. Right. Right. Mm-hmm. Right. And ⁓ so you say that there is no ⁓ I mean you don't inspire from any other brand or is there something that you inspired from this particular brand or that particular brand? Pranisha: I think I got inspiration for video content from different brands, but their business structure, no. Abhishek: Okay. Right. I mean you're pretty you're pretty honest. You're pretty honest in it ⁓ in everything. Pranisha: Yeah. No, I definitely like hurt people's feelings sometimes 'cause I'm too blunt. Very, very honest. It's not good. Abhishek: ⁓ I was trying to get out some some brand's name out of your mouth, but it didn't happen. Pranisha: I I don't want I feel like I have a big enough internet presence where if I talk about a different brand it wouldn't bode well. I I don't know if you've noticed, but there's a lot of like Instagram like Instagram conflicts between fashion brands. There's a lot of them and I'm never in it. There's a reason for that. I'm I don't get myself into the conflict. Abhishek: Yeah. Uh-huh. Okay. Right. Right. Right. And ta c let's come to the ecosystem in Austin, particularly in fashion brands. How do you see that? I mean, ⁓ I think it is more competitive like in LA or NYC in terms of fashion brands. How is the ecosystem over there? Pranisha: Yeah. ⁓ really bad. There's no ecosystem in Austin. ⁓ yeah. I I live here because this is kind of where ⁓ I've stayed for a long time. I don't plan to be here forever though. I do want to move to fashion capital at some point of time when it gets bigger. We've only been open for like eight months, so I'm waiting for it to get bigger first. Abhishek: Okay. Mm-hmm. Before. Right. Right. Whoa. Right. Is it LA or like NYC you're planning to move out? Pranisha: ⁓ New York City all the way. I love that kind I love that city. It's amazing. Yeah. Abhishek: Right. And I also feel ca I mean I've ⁓ gone through your website and the homepage looks great. I like really like the video you framed on the homepage. And I see there is a lot of I mean, Europeans that would be interested in ⁓ you know ⁓ checkout checking out the website. What do you feel for the because I see a lot of beachware or like, you know, summer wares on the European streets. Pranisha: Okay. Right. Mm. Abhishek: I would really I mean I can I could get the vibe of the website over there. What do you feel? Pranisha: Okay, good. ⁓ are you asking if I should move to Europe? No, I'm good. I don't know. I've actually Abhishek: Yeah, yeah, yeah. No no, I'm not asking that you would going to Europe, but Europe audience are not your target because I see you have never mentioned them as your audience yet. Pranisha: No. I think it's not that they're not my audience. I actually just don't even know. I think I've gotten a lot of orders from Europe, but I haven't specifically catered to one country or the other. I've just been mostly focusing on the US because I've grew up I've grown grown up in the US, like grown up all over the US. So I think that's just why Abhishek: Yeah, yeah. Pranisha: I think if I have more time and the business grows more, I would put more resources into catering towards Europe. Abhishek: Right. Right. Okay. And you talk you talk a lot about why you quit and why the struggle is real. I mean, can you take us through the struggle and what were your major setbacks as an entrepreneur? Being because before you were in your nine to five and the shift of nine to five to entrepreneurship is a big leap for anybody. Yeah. So t take a take the audience through the journey. How was the shift? Pranisha: ⁓ yeah. That's such a good question. ⁓ so actually before I started PUSA, I was starting a brand too, and it tr failed so badly. I actually, while I was still in my corporate job, I started this brand. And maybe because of that. Abhishek: Is it fashion or like it was it was a different industry? Okay. Pranisha: It was fashion. basically I was making clothes. ⁓ I had a factory in Houston, Texas, who was making it and it was just very, very bad. Everything fell apart. I put three thousand dollars in there and it just, you know, went down the drain. It's a lot of money too. Back in the day, this was a year into my first corporate job. So that's a lot of money. And it was all my own that I earned and it was really tough. And Abhishek: Mm-hmm. Think what Yeah. ⁓ Pranisha: I felt like maybe I'm just not cut out for having my own business or in fashion or anything. But somehow I kept pushing and it worked out. But even after ⁓ I moved from my corporate job to doing it full time, I was so stressed out because it was all money was up and down, you know? I would sell out for months at a time and then I wouldn't have any money coming in. Abhishek: Yeah. Mm-hmm. Pranisha: And then ⁓ and then any money I was g getting, it would be reinvested to the next restock. Because it kept getting bigger, right? I told you. Like the each collection kept getting bigger that I ordered. So I wouldn't have a lot of money left over at the end of the day. So it was definitely a lot of ups and downs. Also, I like a rigid schedule. And when there's no schedule and I get to make the schedule, it was it was not great for me. Abhishek: Mm-hmm. It's it is very scary. Pranisha: And also very, very scary. And also making three to four videos a day. I think that's just that's all I did all day. There's no time for anything else. It's so hard. Abhishek: Right. Pranisha: was tough. But now I think I've gotten the hang of things a little more. I I make videos maybe a couple of times a week now. I've slowed down and I'm focusing on solving this supply chain problem and stuff like that. And I am planning to get bigger in India. So I'm working on some things to try to expand my reach and become a main player in India. Abhishek: Mm. Sounds like a plan. And you are and I also wanted you ask about the price ⁓ point. I feel the pricing was very, very optimal. Like it's it was very good. Why, why, why is that? Because you have the demand, you never had a thought. What was the strategy behind it? Because when there's a demand for a design, usually from I mean, what I see, the price goes up. They they they keep high prices for. Pranisha: Yeah. Mm-hmm. Yeah, that's true. Abhishek: I mean they can put a limited edition designs or something like that. What was the strategy behind it? Pranisha: So actually, in my opinion, the price is high. the the skirts are ⁓ sixty-eight dollars and the sorry, the tops are sixty-eight dollars and the skirts are seventy-eight dollars. And for India, the skirts are ⁓ I'm forgetting. It's like three thousand or four thousand, which is very expensive. Abhishek: So yeah, I think I checked the Indian website. So yeah, I was asked Pranisha: Yeah, the Indian website. It's a little it's like almost half. And I did that for a reason. Like I want people in India to buy or stuff. So Abhishek: I know, yeah. I didn't know that ⁓ seventy eight dollars and ⁓ nine ninety dollars for the US markets. Okay. Then it makes sense. Then it makes sense. Pranisha: Yeah. It's expensive. Yeah. So it's it's already expensive and I don't feel like it's fair to make it any more expensive because I mean I do want to increase prices in the next few months actually, but it won't be so much more. It won't be like we're not gonna cross hundred dollars. Even if people will buy it, even if I feel like people will buy it even if it hits a hundred dollars, but Abhishek: Yeah. Nice yeah. Yeah, yeah. Pranisha: I don't want to do that to people. And that's kind of why. Yeah. Abhishek: And ⁓ you have two different websites for two different countries. Pranisha: No, it's based on IP. Abhishek: Okay, it's based on IP. Right. Okay. ⁓ and coming to the designs part, are you planning for a more ⁓ different types of designs or are and or your your stick to these designs and increase the number of the inventory? What is that strategy which is going on in your head? Pranisha: Yeah, so right now we've just been increasing inventory for the same designs. And that's not because I don't want to get a collection out. It just takes forever to get a new collection out. So I'm what I'm doing is kind of re-upping whatever inventory I have, and I'm constantly working on that. However, a new collection is coming out in the next few months, and it's gonna be different. It's still gonna have beads on it, but it's gonna be I o it's going to be different and cater to the people that message me every day. I get thousands of DMs and comments and all the comments are saying, I want a longer skirt, I want sleeves, I want a dress, and they're getting all three of those. So I'm excited. Abhishek: Nice. So how do you take the feedback from your customers? Because feedback is something all the founders rely on. We always try to cater to all the problems the consumers have from our goods. But there is another say that all f if if you take everybody's feedback, it doesn't make any sense. So what is your take on it? Pranisha: Mm. I agree with both points. I do believe I do believe in both points because I've seen it happen. But to begin with, when I was when I was trying to figure out how much to buy of each item, I literally put a poll on my Instagram story and asked which pr which print they liked the most. And then I'd order more of that based on that. So highly, highly listened to my customers. Abhishek: Nice. Pranisha: I highly listen to my followers on Instagram and it's a very like symbiotic relationship. I think w I help them and they help me and it's great. So Abhishek: Right. Nice. You really have you really have got a big fan base then. Pranisha: I don't know about fan base, but I think they trust me and I'm happy about Abhishek: Yeah. Yeah. And let's talk about your future expansion in terms of funding. Are you are you in plans of raising funds? Because you have I think you have good numbers which has come a long way. Staying staying Yeah, tell me. Tell me. Pranisha: No. Yeah, I'm staying bootstrapped. I'm not planning to raise funding now or even later. I mean, who knows what will happen in a few years, but now I'm not planning to. I think I don't want to give up a percentage of my business at all. And I think that I can and at worst I can get a loan, but I don't want to give up any pieces. Abhishek: Mm-hmm. That's a really I mean a lot of founders out there are finding for co founders that they want to split the game and, you know, do it by splitting all the task and the mindset you have is like going alone. Why is that? Why? Why no co founder or why do you why don't you want to delegate your task, your daily hustle? Pranisha: Mm. See, I'm open to having someone in India take and like have them help me run PUSA India. But for PUSA US and it's like my baby and also I need full creative control because I'm I'm so stubborn and I want things a certain way. And if they don't go a certain way, I think like I think I'm right because it's worked so far. Abhishek: Mm-hmm. Right. Yeah. Pranisha: You know, and I I don't want people and I don't want like others like opinions on it if I don't agree with it. So just bluntly saying that I'd it won't go my way if someone else has a piece of it. Like creative control at least. Abhishek: Okay. But you know, usually brands are built with people around. Usually brands are built with you should at least have an team around you. Not your not like co founders or like ⁓ giving out equities. At least, you know, people who you you when you expand your team ⁓ in departments, you work with people and people come up to you with suggestions and all of that. So how are you going to handle it? And do you have a team and ra you are you working Pranisha: Mm. Abhishek: ⁓ alone till now. How is that happening? Pranisha: I've been working mostly alone. Of course I have my manufacturing like people. And then I also have a person in Bangalore who like warehouses and ships out my India orders. So I have some stock in India and the US and he ships out all my India orders. So that's one guy on my team. but besides that, which is like that's super minimum. Abhishek: Yeah, those are yeah, yeah, yeah. Mm. Pranisha: ⁓ he doesn't work full time for me thing. He just fulfills my Abhishek: Yeah. It just it's just dys I mean that that comes under logistics partners. Let's get into someone who is operating around you because Pranisha: Okay. Okay. Then okay. So so far then it's been nobody, but I've had interns in the past that have helped me with social media a little bit. And now I'm also starting to get more people involved with the social media process because like I said, it consumes all my time and I can't do anything else. Abhishek: Someone like that. Okay. Yeah, yeah. ⁓ Pranisha: So yeah, I'm working on like hiring or on even a part-time basis for my social media here and in India. And ⁓ working with figuring out a graphic designer to make the packaging, make the logo better, make it a little bit more professional and stuff like that. I think that's my next big goal is to make it really good. Abhishek: Yeah. Okay. Next thing. Pranisha: The logos, the colors, even the social media to look a little bit more professional. Yeah. Abhishek: Yeah. The packaging. Yeah, yeah. Yeah. Packaging plays a ⁓ plays a huge role in the product based industry where you see ⁓ brands like Zara, I mean j just taking out as an example. ⁓ you know, they do the packaging really well. But what's your I mean, since you s ⁓ since you have ⁓ mentioned this point that you want to ex ⁓ you know bring this out of packaging experience, what is your strategy behind it. And how was the packaging till now? Pranisha: Yeah. The packaging till now has been kind of up and down. ⁓ it used to be kind of a it is still I ⁓ in a plastic ⁓ pouch and then that goes in a poly mailer, so it's just been pretty simple. ⁓ I designed the hang tags myself. I drew out the design and I had designed everything and it looks really cute. But recently I started creating some cloth ⁓ cotton bags where you can put the clothes in and then chip them out. So I made some of that, but ⁓ I want to go harder. You know, I want to have branded tissue paper, stickers, ⁓ put that in a really nice cotton envelope and then have branded everything. So I'm still working on that. I always, whenever I Abhishek: Okay. Yeah, yeah. Yeah. Right. Pranisha: think about the problems that my business has, I only pick one or two that I focus on in my Yeah. Exactly. So I'm not gonna worry about packaging until the supply chain thing is fixed. That's just how it is. Yeah. Abhishek: that that's how we that's how you have to go. You can't do everything at once. Yeah. Right. Another big thought, you know, comes into my mind when D2C brands want to be more personalized, as I say. Do you have this thought of you know p giving your customer a choice of embedding embedding their initial on somewhere or you know their name somewhere on the skirt or like on the top? ⁓ is there something which is there in your mind? Because I try to push that to any D2C founder. Pranisha: Mm-hmm. Abhishek: who I meet because I really think that because I really think personal personalization is is is something gives us happiness. I mean when you see at Apple doing that, you want to put your name on it. And I am addicted to it as a consumer. Pranisha: Why do you push that? Hmm. Yeah. ⁓ Do you do you have a lot of those that's the evidence on it? Abhishek: Yes. Not Abhishek, I just have a short form of AP on it. It's it's just AP, that's it. Pranisha: I love it. Yeah, that's cool. I actually don't have anything with my name on it, which is interesting. I I need to get more of those. Maybe that's why I don't do it. But ⁓ Abhishek: But I I think I think a lot of consumers might like it. It's yes. Pranisha: Yeah, I agree, I agree. So, ⁓ one thing is I I don't have a big enough like I already have enough supply chain problems. To also add someone's name on it. It's gonna take years by the time they get it. That's not gonna work. Abhishek: Ha ha ha. So you say that it's a supply chain issue. Pranisha: How did he have enough issues? Maybe in the future. Maybe if everything is Abhishek: Yeah, maybe in the future. See, it's not right now, maybe a year later when everything is fixed then. Pranisha: Exactly. Maybe everything is smoothed it out and then I I wish I had more problems and then I'll add myself there. Abhishek: The way you say it is so funny. Nice. Nice. I mean Yeah, I think I've pretty much ⁓ you know cleared all my questions. Is there something that you want to put it out or about the brand or about your journey? About something you want to put it out through your it's eight months of your journey. Pranisha: Yeah. Yeah. Yeah. It's been a it's been a wild ride and I want people to be more patient with me. I'm so ⁓ it's so hard. It's so hard. I work really hard and yet there's always all a lot of problems. But I think the clothes are good. They're meant to be here and I think that it creates happiness in a lot of people. So ⁓ stay with me. I'll work on it and I'll fix it. Yeah. Abhishek: Yeah. Makes sense. Yeah. I think you'll you'll I mean she'll make it work guys, yeah. Then I mean th thanks for being on Beatlespot and you know, ⁓ it was very I mean it was fun to host you, Pranisha. Pranisha: Yes, I'll make it work. Thank you. Thanks. It was great talking to you. You had some great questions, by the way. Abhishek: Yeah, yeah. I mean I'll see you. Have a great day. Pranisha: Okay, bye.