WEBVTT

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The thing and why I feel bad. No, fuck that.

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I don't feel bad. But what I think a lot of people

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fail to realize is if they're not doing that,

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they're not evolving. And we know what happens

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if you don't evolve. You die. What's up, guys?

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Welcome to Hormones Happen. I'm your neighborhood

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NP, Jeremiah, and I'll tell you what. We've been

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lied to, tricked, and brainwashed to be reactive

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with our health instead of proactive. There's

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no such thing as normal, and no one knows you

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better than, well, you. Stick around, and we'll

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talk about hormones, peptides, and other amazing

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advancements in proactive medicine. I won't sit

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here and say I know everything, but like they

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say, knowledge is power, and I'm trying to become

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more powerful every day, just like you. Let's

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get optimized together and become the heroes

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of our own stories. Welcome back, guys, to another

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episode of Hormones Happen. I've got a special

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guest with us today. He's a serial entrepreneur

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and a fitness enthusiast. Dean, thanks for being

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with us, brother. Thanks for having me, man.

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I'm excited. My apologies for the last one. It's

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been a gnarly few weeks, so I'm glad we're finally

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able to connect. Yeah, dude, the life of an entrepreneur,

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right? But for those that don't know you. Can

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you just share a little bit about what you do

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and your journey starting as an entrepreneur?

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Yeah, it's a handful. So right now, you know,

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I own Muscle Monkey Functional Fitness. And when

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I say that, I'm with Muscle Monkey Functional

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Fitness. Really, you know, our whole thing with

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building that particular company was making Muscle

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Monkey its own thing, its own entity. On paper,

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yes, I'm the owner, me and my brother, Sean Trinkline.

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But really, you know, we serve the tribe there.

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And I think that's really important. I'm also

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a digital marketer. I have another company and

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we do digital marketing for wellness clinics,

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cryotherapy centers, some med spas. We're actually

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getting ready to pivot and open it up to other

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industries as well because of. the model that

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we've discovered recently. And so we're going

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to be able to help a lot more people get their

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name in their business out. There's this kind

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of phrase I live by, and I hope people don't

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get the wrong idea when I say it, because we

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get into business to make money. We want to make

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impact, but in order to have a business, you

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have to make money. With the marketing component,

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the phrase is basically, I've never made less

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money by more people knowing more about my stuff.

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Right. So I want to help a lot of people out

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that way because that's really what got me into

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marketing at the gym. You asked about the journey.

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Now there's some stuff I can go way back when,

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you know, I had a body transport business where

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we would go and pick up people that just passed

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away. We were contracted to the funeral homes

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here in town. And when somebody would pass away,

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they would call us no matter what day, time,

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holiday, weekend, nights, whatever it was. Didn't

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matter if it was freezing ass outside or not.

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I got. You got your ass up and you went and,

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you know, you worked with the families to make

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that process as easy as possible and take them

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back. And I learned a lot doing that. Fast forward,

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though, you know, a little bit. I became a sales

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rep for Miller Coors Corotta and I learned a

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lot about sales. I've always kind of been in

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sales one way or another, but sales has always

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come easy to me because I and I don't mean to

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sound like a douchebag, like I'm blowing, you

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know, smoke up my own skirt or anything like

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that. But it kind of came easy to me just because

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I looked at. I looked at it more as building

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relationships, right? Instead of selling somebody

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something, because people don't like to be sold.

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They like to buy though, you know, building relationships

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around that to where it was just like, yeah,

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I'd like to work with you. So I learned a lot

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there. Well, you fast forward until I think it

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was January 1st, 2014. I stepped away from the

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sales and I started doing personal training.

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No, that was kind of my first foray, if you will,

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into marketing, content marketing. I didn't know

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anything, but like I've seen you do and I've

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watched you do and you do a freaking phenomenal

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job of this is you just basically go on to socials

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and you tell people what you do and then you,

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more so than that though, you help them, right?

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Sure. So you give them information, you tell

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them what they could do on their own so you can

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put a little goodwill into the marketplace so

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they don't just think that, you know, you're

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trying to sell them some shit. That went way

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better than I could have possibly imagined. Because

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it did, I had an influx of personal training

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clients that I couldn't help. Because when you're

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doing one -to -one like this, there's only so

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many people you can help. So my brother, thankfully,

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he went to personal training school with me,

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National Personal Training Institute in Springs.

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And he's an amazing trainer. He's an amazing

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coach. He's a better coach than I am, to be honest.

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So I brought him on. He was able to get my overflow.

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He started posting a little bit, picking up his

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own clients. And then our goal was in two years

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to open up a gym, which would later on become

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Muscle Monkey Functional Fitness. But it went

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so well, we were able to do it in just a year.

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So February 3rd, 2015, we opened our doors. We

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were able to buy all of our own equipment with

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a surplus of cash flow that we had from personal

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training and so on and so forth. We opened up

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our first location and it went exceedingly well

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after I figured some shit out. The first two

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years, we were profitable, but we were still

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making our money doing personal training. And

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again, that's trading time. So we figured out

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we needed to scale. So that's when we really

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opened it up to group training. So it could be

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one coach and multiple people. You know, the

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price point isn't high. You know, with personal

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training, we were charging anywhere between $50

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to $100, you know, for 30 to 45 minutes, which

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is good. It's fine, but again, not really scalable.

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So we ended up opening up group training. 2016,

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you know, just in the group stuff. Again, we

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were doing our personal stuff first, but the

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group stuff, we did okay. You know, like $22

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,000. And then 2017, I still hadn't figured it

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out. I was still coaching. My brother was coaching.

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Still trying to get my toes wet in terms of how

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to run a brick and mortar business. 2017, we

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did like $27 ,000. And then... I was scrolling

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one day and I stumbled across, some of your viewers

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might know him, Alex Hormozy. It was when he

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was just a young pup, short hair, clean face.

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Doesn't look like he is now. And obviously he

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wasn't the Goliath that we all know him as today

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with acquisition .com. But we were like his seventh

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gym in his company, Gym Lunch. Very expensive.

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We didn't really have two pennies to rub together.

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But when I was on a sales call with him, I talked

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him into... you know, like, Hey, I'm an operator.

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I'm an action taker. I'll figure it out. And

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if you take a chance on us, we'll do this quick.

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Well, the reason I had to do that was because

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to work in his original program, where he taught

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you how to run your own ads, taught you how to

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be a business owner, not a gym owner, mind you,

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a real good business owner. It was a thousand

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dollars a week for 12 weeks to be a part of that.

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And we just, we didn't really have that. So he

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sent us the course material, all that stuff went

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through it. got launched and we just started

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taking off right away. We were able to pay off

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that thousand. And I think we did it in like

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five and a half weeks. Wow. Because of that,

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we kept using that model until we had to get

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a bigger boat or a bigger facility, as it were.

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My brother says, yeah, we're going to need a

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bigger boat all the time. So that's what I run

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with. So we were able to buy our new location

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here. Ultimately, just fill that up too. COVID

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hit, knocked us on our asses. You know, we got

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kicked in the teeth pretty hard. Some things

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transpired and like the business really took

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a massive hit. Massive hit. So after COVID, actually,

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I mean, even in the last two years, we've been

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in a rebuilding process. But the most exciting,

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you know, every bad thing that happens opens

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a door for opportunity. It's allowed us to really

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bring in an amazing group of people, which we

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call our tribe. So we're slowly building now.

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When we were doing it the way we were doing it

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before, we were growing at an exponential rate.

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And honestly, it was really hard to keep up.

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You know, we charge a premium at our facility

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because of what we can deliver. But with as many

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people as we were taking on, as fast as we were

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taking them on, it was kind of diluting the product,

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if you will. And it's hard to sleep at night

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when you're doing that. So we scaled back a little

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bit, came to the conclusion, let's do this slowly.

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So instead of adding like 35 to 40 members a

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month. We kicked it back down to where it's five

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to ten a month and kind of dripping them in,

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getting them, for lack of a better word, I guess,

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indoctrinated into the muscle monkey way, making

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sure that they vibed with our tribe, you know,

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because our gym isn't for everybody. You know,

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I mean, everybody is more than welcome. But we

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do take on a very, very tribal philosophy. You

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know, we have kickball teams, softball teams.

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We do so much stuff out of the four walls of

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our gym. We're going to be in the parade this

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coming November, the Parade of Lights, which

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all our members are doing voluntarily. They just,

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they asked me, hey, we've got a truck and a trailer.

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Can we represent Muscle Monkey? And this is the

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community that we've cultivated over time. Taking

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all of that verbal vomit I just spewed your way,

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you know. That's kind of the abridged version

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of where we are today and how we got here. Yeah,

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that's impressive, man. Like what got you, what

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started that spark though? What made you think

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like, hey, I actually want to work for myself,

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right? I want to transport these dead bodies

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from point A to point B. Like I want to, I want

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to be a self -made man. What does that look like?

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Well, a couple of things on that, you know, I

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have a certain philosophy with the whole self

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-made thing. I don't think any of us are really

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self -made. It takes everybody like, yeah, an

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idea. That's the spark. But it takes it does.

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It takes a tribe to any any endeavor to get you

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where you want to go. You know, there's the saying,

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if you want to go fast, go alone. If you want

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to go far, go together. So just in that note,

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I can never take credit for being or claiming

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to be self -made. You know, our parents had a

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lot of support in the community that we built

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because, fuck, man, you know, that spark has

00:10:53.179 --> 00:10:55.559
been there. I am a horrible employee. And when

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I say that, I mean, I bust my ass. I get shit

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done. I do more than I was ever paid to do. But

00:11:00.159 --> 00:11:02.120
working for somebody else, it was just like I

00:11:02.120 --> 00:11:04.080
couldn't breathe. You know, somebody would say,

00:11:04.139 --> 00:11:05.659
hey, do this. I'm like, fuck, why don't you do

00:11:05.659 --> 00:11:11.139
it? You're standing right there. And that's one

00:11:11.139 --> 00:11:13.159
of my jobs. I got in a fight with my foreman

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because he was trying to throw his weight around

00:11:14.820 --> 00:11:16.980
and make me his like gopher and his bitch boy.

00:11:17.059 --> 00:11:23.360
And I'm like, fuck you, dude. Enjoying the podcast?

00:11:23.759 --> 00:11:26.299
There's plenty more where that came from. Head

00:11:26.299 --> 00:11:30.379
over to stillcity -trt .com for expert insights,

00:11:30.659 --> 00:11:33.399
tips, and everything you need to know about HRT

00:11:33.399 --> 00:11:40.940
and TRT. Now let's dive back in. But ultimately,

00:11:41.080 --> 00:11:42.700
it's what I've always wanted to do. It's kind

00:11:42.700 --> 00:11:45.580
of been in my family. My grandfather was a really,

00:11:45.620 --> 00:11:48.240
really big land developer here in Colorado Springs.

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He was outside of... My mom, you know, he was

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probably my biggest influence and role model

00:11:53.480 --> 00:11:56.960
looking up to. And so I saw what he was able

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to do. And the interesting thing with that was,

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more importantly than what he did, it was how

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he did it and how much people respected him and

00:12:05.539 --> 00:12:08.360
loved him for what he was doing. And I just,

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I wanted to have an impact like that. You know,

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I wanted to be able to touch people's lives.

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in a way that I wanted to for myself, my family,

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my brother, my sister, my mom, my dad. And I

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wanted to basically create something meaningful

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to me. Instead of just working jobs that I really

00:12:26.960 --> 00:12:29.639
couldn't give a fuck less about, I wanted to

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do something meaningful to me. But more importantly,

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I wanted to do something meaningful to me with

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other people as well. So that's a very common

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theme in my life, really building these groups

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of people to do really cool shit with. Yeah.

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I mean, that's what that's what it's all about,

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right? Like entrepreneurs make the worst workers

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because fact of the matter is, is you don't like

00:12:50.809 --> 00:12:53.009
being told what to do. You don't like structure.

00:12:53.250 --> 00:12:54.850
You don't like I can only go to lunch between

00:12:54.850 --> 00:12:56.690
11 and 12. I have to get I have to be here till

00:12:56.690 --> 00:12:59.570
five. And a lot of people go through most of

00:12:59.570 --> 00:13:01.509
their life in that working phase. And some will

00:13:01.509 --> 00:13:04.629
have this clarity like myself that says there's

00:13:04.629 --> 00:13:06.929
more out there. But you went through that pretty

00:13:06.929 --> 00:13:10.139
early. And it almost seems like you were kind

00:13:10.139 --> 00:13:12.200
of like an entrepreneur from the get go. And

00:13:12.200 --> 00:13:15.379
you're like, this work stuff sucks ass. And I

00:13:15.379 --> 00:13:17.779
think that what happens is some people maybe

00:13:17.779 --> 00:13:20.419
don't realize that. And what happens is they

00:13:20.419 --> 00:13:22.500
just go from one place to another and they're

00:13:22.500 --> 00:13:25.220
bouncing their whole life, staying at a job for

00:13:25.220 --> 00:13:27.259
just small periods of time and never actually

00:13:27.259 --> 00:13:30.019
being able to say, it's not that I'm a shitty

00:13:30.019 --> 00:13:33.240
worker or a lazy person. I just. want to be my

00:13:33.240 --> 00:13:35.879
own boss. I have more grandiose ideas. I want

00:13:35.879 --> 00:13:38.399
to implement these ideas and these strategies.

00:13:38.639 --> 00:13:40.320
Well, yeah, absolutely. And you know, I have

00:13:40.320 --> 00:13:42.139
two frames of thought on that. And I don't think

00:13:42.139 --> 00:13:44.120
you give yourself enough credit. You know, like

00:13:44.120 --> 00:13:47.139
you said, I got it early. I think you're born

00:13:47.139 --> 00:13:49.139
with the entrepreneurial gene or you're not.

00:13:49.259 --> 00:13:51.379
Now, can you teach entrepreneurship? You absolutely

00:13:51.379 --> 00:13:54.039
can. But I think ultimately the ones that end

00:13:54.039 --> 00:13:56.179
up taking that plunge, they already have it in

00:13:56.179 --> 00:13:58.230
them. They already have it in them. Some people

00:13:58.230 --> 00:14:00.129
that don't have it in them that end up getting

00:14:00.129 --> 00:14:02.389
into entrepreneurship and go on and do really,

00:14:02.470 --> 00:14:04.769
really remarkable things. It was because something

00:14:04.769 --> 00:14:08.289
really forced them to do it, you know, to where

00:14:08.289 --> 00:14:10.769
like maybe they had a running with the law and

00:14:10.769 --> 00:14:12.929
went away and they're not hireable, you know,

00:14:12.929 --> 00:14:14.509
so they start a business and they end up going

00:14:14.509 --> 00:14:17.389
well. But I still think somewhere there was a

00:14:17.389 --> 00:14:20.399
dormant. gene that kind of got awakened somewhere

00:14:20.399 --> 00:14:23.580
because this shit is not fucking easy man i'm

00:14:23.580 --> 00:14:26.259
not i'm not gonna lie when i got into it i had

00:14:26.259 --> 00:14:28.919
this preconceived notion like like everybody

00:14:28.919 --> 00:14:30.820
else does like hey i'm gonna go into business

00:14:30.820 --> 00:14:33.000
for myself and i'm gonna be a millionaire tomorrow

00:14:33.000 --> 00:14:37.490
right Elon Musk actually has a really good quote.

00:14:37.570 --> 00:14:40.190
He says, entrepreneurship is like chewing on

00:14:40.190 --> 00:14:42.730
glass and staring into the abyss of death every

00:14:42.730 --> 00:14:46.210
day. And honestly, it is not for the faint of

00:14:46.210 --> 00:14:48.570
heart. I finally came to terms with there are

00:14:48.570 --> 00:14:50.970
going to be no easy days. There's no weekends.

00:14:51.090 --> 00:14:53.330
We don't get a Friday. What's kind of cool is

00:14:53.330 --> 00:14:55.750
we don't have Mondays either. There's this balance

00:14:55.750 --> 00:14:58.009
and this trade -off, the amount of discipline

00:14:58.009 --> 00:15:00.850
it takes to be able to do this. I've kind of

00:15:00.850 --> 00:15:03.389
found out that you have to learn how to love

00:15:03.389 --> 00:15:05.759
the boring work. Like that's the stuff that moves

00:15:05.759 --> 00:15:07.940
the needles. We all want those dopamine hits,

00:15:08.019 --> 00:15:10.659
like the cool shit. And so we might start chasing

00:15:10.659 --> 00:15:12.779
shiny objects, but ultimately they don't move

00:15:12.779 --> 00:15:15.159
the needle for our business the way the boring

00:15:15.159 --> 00:15:17.860
work does. So if we can learn to master the mundane,

00:15:17.940 --> 00:15:20.740
that's when you really start seeing those, those

00:15:20.740 --> 00:15:23.580
exponential shifts in that hockey stick growth.

00:15:23.720 --> 00:15:26.340
But it takes a lot of years to finally come to

00:15:26.340 --> 00:15:28.379
terms with that. I kept looking, not necessarily

00:15:28.379 --> 00:15:30.820
for shortcuts, but I kept thinking, man, it's

00:15:30.820 --> 00:15:32.480
going to get easier at some point, you know?

00:15:32.720 --> 00:15:35.759
Right. But there's always another system to build.

00:15:35.840 --> 00:15:38.460
It's like, you know, in the gym, right? There's

00:15:38.460 --> 00:15:40.779
growing pains. It never gets easier because you

00:15:40.779 --> 00:15:43.320
constantly have to progressively overload the

00:15:43.320 --> 00:15:46.360
bar. So you might get to a point like your goal

00:15:46.360 --> 00:15:49.019
is to bench 315 for five reps. Well, now you're

00:15:49.019 --> 00:15:50.639
crushing that. Well, now you got to put some

00:15:50.639 --> 00:15:52.320
more weight on the bar and then you move it up.

00:15:52.419 --> 00:15:54.379
And again, it doesn't get easier, but we do get

00:15:54.379 --> 00:15:58.139
stronger. And that goes both ways, both in the

00:15:58.139 --> 00:16:00.559
gym. fitness, everything like that, as well as

00:16:00.559 --> 00:16:02.539
our personal lives and our professional lives

00:16:02.539 --> 00:16:04.820
in terms of running a business. Right. And it

00:16:04.820 --> 00:16:06.399
seems kind of crazy to most people who think

00:16:06.399 --> 00:16:09.240
like, I have a good job. I have a good steady

00:16:09.240 --> 00:16:12.360
paycheck. I maybe will be able to retire. Why

00:16:12.360 --> 00:16:15.139
would I leave all of this to one, work harder,

00:16:15.220 --> 00:16:18.519
two, make less money, and three, never have a

00:16:18.519 --> 00:16:22.139
day off. But it's a risk. It's a risk that you're

00:16:22.139 --> 00:16:25.850
taking in yourself to build an empire. Right.

00:16:25.850 --> 00:16:27.990
Absolutely. And I think that's where it really

00:16:27.990 --> 00:16:31.230
comes down to, Jeremiah, is like for the people

00:16:31.230 --> 00:16:34.370
that do have the good jobs, you know, that that

00:16:34.370 --> 00:16:36.570
that guaranteed paycheck, that comfortability

00:16:36.570 --> 00:16:39.009
factor. I talk to people all the time. They're

00:16:39.009 --> 00:16:40.710
like, oh, I want to hop ship, especially from

00:16:40.710 --> 00:16:42.330
corporate America. I see it a lot in corporate

00:16:42.330 --> 00:16:44.909
America. You know, they're making well into the

00:16:44.909 --> 00:16:47.350
six figures, you know, two, three or five hundred

00:16:47.350 --> 00:16:48.649
thousand dollars. They're like, I want to go

00:16:48.649 --> 00:16:50.190
start my own thing. And it's like, hey, yeah,

00:16:50.269 --> 00:16:52.980
that's great. Because everybody thinks it sounds

00:16:52.980 --> 00:16:56.340
so cool to be a founder, an entrepreneur, to

00:16:56.340 --> 00:16:58.480
start your own business. But before anybody ever

00:16:58.480 --> 00:17:00.539
takes that plunge, I tell them that you got to

00:17:00.539 --> 00:17:03.460
take a hard fucking look in the mirror and you

00:17:03.460 --> 00:17:05.480
got to get out a journal and you got to go sit

00:17:05.480 --> 00:17:08.140
in nature and you have to get real fucking honest

00:17:08.140 --> 00:17:11.279
with yourself about if you like the idea of it

00:17:11.279 --> 00:17:14.599
or if it's an ingrained personal trait to where

00:17:14.599 --> 00:17:16.960
if you don't make it happen, you will be on your

00:17:16.960 --> 00:17:18.940
deathbed and very disappointed that you didn't.

00:17:19.180 --> 00:17:21.220
And after having these conversations with folks,

00:17:21.299 --> 00:17:23.299
you find a lot of people are like, maybe I don't

00:17:23.299 --> 00:17:25.319
really want that. Because you do. There's so

00:17:25.319 --> 00:17:29.539
much sacrifice involved. It's very, very ugly

00:17:29.539 --> 00:17:32.500
at times. And I tell folks all the time, like

00:17:32.500 --> 00:17:35.119
entrepreneurs, we don't really have emotions

00:17:35.119 --> 00:17:38.440
like normal people. There's no happiness. There's

00:17:38.440 --> 00:17:40.539
no sadness. Don't get me wrong. You can be happy

00:17:40.539 --> 00:17:43.519
or sad. But geez, Dean, this is depressing. No,

00:17:43.539 --> 00:17:46.900
no. But we have the opposite side of that, right?

00:17:46.980 --> 00:17:49.420
So happiness for us is momentum. When things

00:17:49.420 --> 00:17:52.960
are going good and sadness is constraint, like

00:17:52.960 --> 00:17:55.859
when things kind of hit the wall, right? So you

00:17:55.859 --> 00:17:58.880
have to be able to take happy and sad and the

00:17:58.880 --> 00:18:01.460
emotional component out of it and then look at

00:18:01.460 --> 00:18:04.799
it in terms of simplicity. Am I in momentum right

00:18:04.799 --> 00:18:07.759
now and why? So I can keep doing that? Or am

00:18:07.759 --> 00:18:10.839
I in constraint right now and why? So I can avoid

00:18:10.839 --> 00:18:14.680
it down the road or get out of it. Right. Absolutely.

00:18:15.180 --> 00:18:17.619
You know, people always say, hey, I want to be

00:18:17.619 --> 00:18:21.160
my own boss. But like you said, that first obstacle

00:18:21.160 --> 00:18:24.039
they hit, it's like, I can't do this, right?

00:18:24.140 --> 00:18:26.980
That self -doubt gets them. That self -doubt

00:18:26.980 --> 00:18:30.000
is probably one of the biggest killers of dreams

00:18:30.000 --> 00:18:32.779
that exists. Because anytime you're doing something

00:18:32.779 --> 00:18:35.259
new or for the first time, that self -doubt's

00:18:35.259 --> 00:18:37.900
telling you, you can't do this. But all it's

00:18:37.900 --> 00:18:39.779
telling you, and this is the way I look at it,

00:18:39.819 --> 00:18:41.420
you're going in the right direction. Because

00:18:41.420 --> 00:18:44.039
if you have self -doubt, you are doing something

00:18:44.039 --> 00:18:46.900
that you have not done before. And you need to

00:18:46.900 --> 00:18:49.900
just put your head down, get to work, because

00:18:49.900 --> 00:18:51.960
that's the only way the self -doubt goes away.

00:18:52.079 --> 00:18:54.539
You can sit in front of the mirror and pep talk

00:18:54.539 --> 00:18:57.079
yourself all day long. It doesn't do shit. You

00:18:57.079 --> 00:18:59.000
need to just put in the work. And the more work

00:18:59.000 --> 00:19:02.000
you put in, the less self -doubt you have over

00:19:02.000 --> 00:19:04.140
time. Well, that's the thing. I'm going to quote

00:19:04.140 --> 00:19:06.299
two people here, going back to what you said.

00:19:06.420 --> 00:19:10.339
Miyamoto Musashi, for the uninitiated, was a

00:19:10.339 --> 00:19:12.579
samurai back in the day, known as the greatest

00:19:12.579 --> 00:19:18.230
ronin samurai of all time. He won 60 duels. and

00:19:18.230 --> 00:19:20.630
undefeated. But he had this deal where he's like,

00:19:20.769 --> 00:19:23.450
when things are hard, remember, you're just starting

00:19:23.450 --> 00:19:26.089
basically is what he said. And then the other,

00:19:26.109 --> 00:19:30.309
you know, is this idea from Aristotle. He said,

00:19:30.349 --> 00:19:32.990
we are what we repeatedly do. And I really took

00:19:32.990 --> 00:19:35.769
that to heart because when I noticed that I was

00:19:35.769 --> 00:19:38.210
kind of plateauing or stalling out, I had all

00:19:38.210 --> 00:19:40.230
these great ideas. I had all these intentions,

00:19:40.430 --> 00:19:42.950
but I wasn't doing the thing. You know what I

00:19:42.950 --> 00:19:46.079
mean? When you do it, when you're actually acting

00:19:46.079 --> 00:19:48.220
towards something. My uncle Jim told my mom this

00:19:48.220 --> 00:19:51.079
one time and she told me he uses this acronym,

00:19:51.299 --> 00:19:54.779
ACT, and it's action changes things. So when

00:19:54.779 --> 00:19:57.140
you're really sitting in that muck, we have a

00:19:57.140 --> 00:19:58.940
tendency to stay there because we're like, what

00:19:58.940 --> 00:20:01.779
the fuck should I do? But the thing is, is it

00:20:01.779 --> 00:20:04.019
ultimately doesn't matter as long as you do something

00:20:04.019 --> 00:20:06.839
like get off the couch, go for a walk, you know,

00:20:06.839 --> 00:20:09.339
that starts something. Write a letter to somebody

00:20:09.339 --> 00:20:11.930
that you want to potentially be a joint. venture

00:20:11.930 --> 00:20:15.369
partner with. You know, just the mere act of

00:20:15.369 --> 00:20:18.289
actually taking action and doing something can

00:20:18.289 --> 00:20:22.029
get you up and out of that shit to where you

00:20:22.029 --> 00:20:24.750
just start building these little micro steps.

00:20:24.970 --> 00:20:27.529
You know, the Japanese call it kaizen, 1 % better

00:20:27.529 --> 00:20:30.849
every day. Oh, I love that. And then stop focusing.

00:20:30.950 --> 00:20:32.910
This is a big one, Jeremiah, and I'm sure you've

00:20:32.910 --> 00:20:35.690
seen it as much as I have. People, they look

00:20:35.690 --> 00:20:38.450
at the whole picture, right? And that's pretty

00:20:38.450 --> 00:20:41.359
fucking overwhelming. Yeah, that's pretty damn.

00:20:41.440 --> 00:20:43.740
They're thinking of the output, the result, the

00:20:43.740 --> 00:20:45.779
goal and what it's going to take to get there.

00:20:45.839 --> 00:20:48.680
But when you do that, you really blur all those

00:20:48.680 --> 00:20:52.000
micro inputs that you have to do to get that

00:20:52.000 --> 00:20:54.289
outcome that you want. So when you're able to

00:20:54.289 --> 00:20:56.430
kind of withdraw your attention from the big

00:20:56.430 --> 00:20:59.150
goal, the big result, the big output and put

00:20:59.150 --> 00:21:03.170
intention, hyper focus and presence into each

00:21:03.170 --> 00:21:05.950
micro input. Every time you do one of those,

00:21:06.029 --> 00:21:08.890
it's like you're checking a goal off the sheet

00:21:08.890 --> 00:21:11.269
to get you there. And what that does is it really

00:21:11.269 --> 00:21:14.160
keeps you from. looking at the bigger picture

00:21:14.160 --> 00:21:16.900
and that overwhelm. And it puts the sole focus

00:21:16.900 --> 00:21:19.920
on that micro input, that micro task in front

00:21:19.920 --> 00:21:21.779
of you. And then when you check it off, it's

00:21:21.779 --> 00:21:24.180
onto the next. It's just like climbing up a flight

00:21:24.180 --> 00:21:26.599
of stairs. You know, you don't go into the fucking

00:21:26.599 --> 00:21:28.579
incline. I hate the fucking incline. I've done

00:21:28.579 --> 00:21:31.400
it one time and it was enough. That's it. But

00:21:31.400 --> 00:21:33.839
dude, it took me forever, but it got to the point.

00:21:33.880 --> 00:21:36.119
It's like just one more step. That's what happens

00:21:36.119 --> 00:21:38.440
when you're 260 pounds of muscle, Dean. That's

00:21:38.440 --> 00:21:41.069
your own fault. You did that to yourself. Yeah,

00:21:41.089 --> 00:21:44.130
far from that, but I'll take it. But, you know,

00:21:44.170 --> 00:21:46.750
the thing too is you got to run your own race,

00:21:46.809 --> 00:21:49.450
right? Like it's really easy for you. Like let's

00:21:49.450 --> 00:21:51.289
say for you, it's really easy for you to see

00:21:51.289 --> 00:21:53.589
the gym down the street and say, you know, screw

00:21:53.589 --> 00:21:55.670
that gym. What's that gym doing that I can't

00:21:55.670 --> 00:21:58.609
do? Forget that. You run your own race. How can

00:21:58.609 --> 00:22:01.170
I improve my own operational efficiencies? What

00:22:01.170 --> 00:22:03.849
can I do to improve me? And then forget about

00:22:03.849 --> 00:22:06.670
them because you are the visionary. You have

00:22:06.670 --> 00:22:09.160
to stay focused on what you do. It's like me

00:22:09.160 --> 00:22:11.359
as a hormone clinic trying to compete with hims

00:22:11.359 --> 00:22:13.519
and hers, probably the biggest hormone replacement

00:22:13.519 --> 00:22:15.259
clinic in the world, right? It doesn't make any

00:22:15.259 --> 00:22:17.460
sense. It's like someone that wants to sell stuff

00:22:17.460 --> 00:22:20.319
on Etsy competing with Amazon. That shit doesn't

00:22:20.319 --> 00:22:22.619
make sense. And it just gets depressing. It's

00:22:22.619 --> 00:22:25.940
too much. You need to run your own race and just

00:22:25.940 --> 00:22:29.059
realize that every great entrepreneur has ran

00:22:29.059 --> 00:22:30.900
their own race and they're where they're at now

00:22:30.900 --> 00:22:33.259
because of that. Absolutely. And it's really

00:22:33.259 --> 00:22:35.640
fucking hard to do, especially in today's day

00:22:35.640 --> 00:22:38.170
and age with social media. where nothing gets

00:22:38.170 --> 00:22:40.630
broadcasted but the fucking highlight reel, right?

00:22:40.769 --> 00:22:44.710
Yeah, it's trash. So if you don't have some very,

00:22:44.750 --> 00:22:47.789
very good intrinsic self -awareness, it is hard

00:22:47.789 --> 00:22:50.109
not to like compare yourself to other people.

00:22:50.170 --> 00:22:52.309
And I fall victim to it at times myself with

00:22:52.309 --> 00:22:54.450
a bunch of different things. And it's not industry

00:22:54.450 --> 00:22:57.309
specific. Bozy, you know, I mean, I fell into

00:22:57.309 --> 00:22:58.910
that shit for a while. I'm like, God, he's doing

00:22:58.910 --> 00:23:00.650
all these amazing things. Why can't I do it?

00:23:01.079 --> 00:23:02.980
But then again, I have to be honest with myself

00:23:02.980 --> 00:23:05.720
and I look at the volume of work that motherfucker

00:23:05.720 --> 00:23:08.380
puts in, you know, he doesn't have kids, you

00:23:08.380 --> 00:23:10.339
know, he doesn't have this, that or the other.

00:23:10.440 --> 00:23:13.140
And he loves working around the clock. And when

00:23:13.140 --> 00:23:15.119
you're an entrepreneur, you are kind of working

00:23:15.119 --> 00:23:17.480
around the clock. And what I mean by that is

00:23:17.480 --> 00:23:19.900
you might not be doing the physical act of work,

00:23:19.940 --> 00:23:21.799
you know, at night when you're with your parents

00:23:21.799 --> 00:23:24.200
or with your family or your parents, whoever

00:23:24.200 --> 00:23:27.599
it might be. But in the back of your mind, it's

00:23:27.599 --> 00:23:30.200
always like, it's always there. I was actually

00:23:30.200 --> 00:23:33.680
talking with Stephanie that owns Clean Eats here

00:23:33.680 --> 00:23:36.200
in town the other day. And we were talking about

00:23:36.200 --> 00:23:39.440
this because, you know, it's a curse. It's a

00:23:39.440 --> 00:23:42.119
blessing and a curse, but it never goes away.

00:23:42.279 --> 00:23:45.519
It's always, how can I make what I'm doing better,

00:23:45.660 --> 00:23:48.640
you know? But at the same time, trying to find

00:23:48.640 --> 00:23:50.940
balance with appreciating when things aren't

00:23:50.940 --> 00:23:54.420
going wrong, you know? Like, yeah. We always

00:23:54.420 --> 00:23:56.839
get pumped when something breaks and we fix it.

00:23:56.920 --> 00:23:58.619
Like, because again, it's that dopamine spike.

00:23:59.440 --> 00:24:02.599
So I think we take for granted that appreciation

00:24:02.599 --> 00:24:05.099
factor of shit not going wrong. Because when

00:24:05.099 --> 00:24:08.259
things aren't going wrong, that's what it could

00:24:08.259 --> 00:24:09.759
be if you look at it that way. But it's also

00:24:09.759 --> 00:24:11.980
kind of peaceful. Like if your ducks are in a

00:24:11.980 --> 00:24:13.920
row and things aren't going wrong, it doesn't

00:24:13.920 --> 00:24:16.539
have to be scary. It could just be like. Well,

00:24:16.640 --> 00:24:19.480
why don't we just kind of hold this for a while

00:24:19.480 --> 00:24:21.640
and appreciate it being this way before we try

00:24:21.640 --> 00:24:24.400
and add something or a new product, new service

00:24:24.400 --> 00:24:26.799
or a new challenge or new this, new that. And

00:24:26.799 --> 00:24:29.460
just enjoying that while you can because it's

00:24:29.460 --> 00:24:32.319
not going to last very long. No, it doesn't.

00:24:32.480 --> 00:24:34.980
It doesn't. And you know, the thing is, is like

00:24:34.980 --> 00:24:36.920
with Instagram and TikTok and stuff, you're right.

00:24:37.039 --> 00:24:39.339
I mean, that stuff is garbage. It's poison. I

00:24:39.339 --> 00:24:41.740
mean, you don't even know. how many filters I

00:24:41.740 --> 00:24:43.920
have on right now for my face. Like this shit's

00:24:43.920 --> 00:24:46.619
not real. This is virtual reality, bro. But you

00:24:46.619 --> 00:24:49.619
know, but the reality is being realistic with

00:24:49.619 --> 00:24:52.099
yourself and you have to be reasonable with yourself.

00:24:52.180 --> 00:24:53.900
You have to have a reasonable goals. Like you

00:24:53.900 --> 00:24:56.980
said, 1 % better every day. Some people say,

00:24:57.079 --> 00:24:59.880
no, I'm going to wait till I have that most profound,

00:25:00.119 --> 00:25:02.099
you know, realization in the world. And I'm going

00:25:02.099 --> 00:25:04.640
to make the next iPhone. Dude, that is never

00:25:04.640 --> 00:25:07.559
going to happen. If you are waiting for destiny

00:25:07.559 --> 00:25:09.539
to come find you, guess what, man? You're screwed.

00:25:09.759 --> 00:25:12.759
You have to make destiny happen. You have to

00:25:12.759 --> 00:25:15.960
go out there and just do your best, 1 % better

00:25:15.960 --> 00:25:18.539
every day at something, and you will find it.

00:25:18.880 --> 00:25:21.059
100%. And you look at the Titans, you know, the

00:25:21.059 --> 00:25:23.259
people that we place on pedestals. You know,

00:25:23.259 --> 00:25:26.500
to your iPhone comment, you know, Steve Jobs.

00:25:27.019 --> 00:25:30.099
Steve Jobs, yeah. He didn't wake up one day and

00:25:30.099 --> 00:25:31.839
say, I'm going to fucking invent the iPhone.

00:25:32.119 --> 00:25:34.019
You know, he had an idea with some programming

00:25:34.019 --> 00:25:36.099
he wanted to do. He put in some fucking code.

00:25:36.119 --> 00:25:38.299
And next thing you know, he made Macintosh. It

00:25:38.299 --> 00:25:41.539
became Apple. Apple released him. He made his

00:25:41.539 --> 00:25:44.079
other company. Apple wanted him to come back.

00:25:44.119 --> 00:25:46.339
He came back. And after he came back, I mean,

00:25:46.359 --> 00:25:51.160
the birth of invention and innovation is just

00:25:51.160 --> 00:25:54.359
the very small actions. There's roots. There

00:25:54.359 --> 00:25:57.720
are roots, roots, roots, roots. Whatever, tomato,

00:25:57.859 --> 00:26:01.200
tomato. That have to be planted first, right?

00:26:01.339 --> 00:26:03.740
Like you can't grow the tree without those roots

00:26:03.740 --> 00:26:05.740
getting planted. And it starts with a fucking

00:26:05.740 --> 00:26:09.319
small seed. And over time, that seed has to absolutely

00:26:09.319 --> 00:26:12.660
destroy itself, literally destroy itself, so

00:26:12.660 --> 00:26:14.660
it can take off and bloom and become what it's

00:26:14.660 --> 00:26:16.980
supposed to be. But like, you're right. The folks

00:26:16.980 --> 00:26:19.609
that... Look at it like, I have this thing, all

00:26:19.609 --> 00:26:21.589
the conditions have to be perfect. I'm waiting

00:26:21.589 --> 00:26:23.390
for the perfect idea that's going to make me

00:26:23.390 --> 00:26:27.250
a billionaire. You know, the amount of times

00:26:27.250 --> 00:26:29.829
that, no, there's a very small percentage where

00:26:29.829 --> 00:26:31.549
they kind of hit a home run out of the gate.

00:26:31.630 --> 00:26:34.650
But then what happens when the next idea doesn't

00:26:34.650 --> 00:26:36.710
come around like that? You know, they've built

00:26:36.710 --> 00:26:38.829
this pattern that it's supposed to be that way.

00:26:38.890 --> 00:26:40.670
So that's going to keep them from taking those

00:26:40.670 --> 00:26:42.130
micro steps because they're going to be waiting

00:26:42.130 --> 00:26:44.369
for another one. And for lightning to strike

00:26:44.369 --> 00:26:46.549
twice like that, that's not going to happen.

00:26:47.710 --> 00:26:50.250
No, it's not. And on the other end of that spectrum,

00:26:50.410 --> 00:26:53.650
grind culture, right? So I think grinding, you

00:26:53.650 --> 00:26:55.410
know, grinding is good, man. We want to grind.

00:26:55.509 --> 00:26:58.470
We want to get it going. But to a point, you

00:26:58.470 --> 00:27:00.450
have to realize you're either going to be grinding

00:27:00.450 --> 00:27:02.410
your whole life or you're going to shift your

00:27:02.410 --> 00:27:04.769
mindset to where you're going to start scaling,

00:27:05.049 --> 00:27:07.210
right? I mean, no one wants to grind their whole

00:27:07.210 --> 00:27:09.890
life. I could not imagine being in the infancy

00:27:09.890 --> 00:27:12.329
of the clinic my whole life. I would be burnt

00:27:12.329 --> 00:27:15.349
out. You've got to be able to say, you know what,

00:27:15.410 --> 00:27:19.069
I'm done burning myself. It both ends and it's

00:27:19.069 --> 00:27:20.769
time to actually start making some progress.

00:27:21.170 --> 00:27:23.490
Absolutely, man. Like they're seasons. They're

00:27:23.490 --> 00:27:25.730
seasons. You know, I'm completely against grind

00:27:25.730 --> 00:27:28.470
culture, you know, especially because you have

00:27:28.470 --> 00:27:30.430
people like the Alex Ramoses that people look

00:27:30.430 --> 00:27:32.130
up and listen to, but I don't think they really

00:27:32.130 --> 00:27:34.950
hear him when he's talking about it. You know,

00:27:34.950 --> 00:27:37.470
because yeah, he is a workaholic, but it's not

00:27:37.470 --> 00:27:39.789
disciplined to him because that's what he loves

00:27:39.789 --> 00:27:43.039
to do, right? So he's not grinding. Like me,

00:27:43.160 --> 00:27:46.000
I don't only want to do business shit. I want

00:27:46.000 --> 00:27:48.099
to go heights. I want to travel. I want my family

00:27:48.099 --> 00:27:50.619
to become citizens of the world, you know, but

00:27:50.619 --> 00:27:53.200
there are seasons where, yeah, it is a grind.

00:27:53.380 --> 00:27:55.200
You know, I'm actually in a grind right now,

00:27:55.259 --> 00:27:58.619
but I now with a little more wisdom, a little

00:27:58.619 --> 00:28:01.180
more gray in the beard, I know it's only a season

00:28:01.180 --> 00:28:03.759
and it's not sustainable. I've hit burnout three

00:28:03.759 --> 00:28:06.259
times in my life. And let me tell you, brother,

00:28:06.400 --> 00:28:09.400
it is not a good place to be. It takes an act

00:28:09.400 --> 00:28:13.059
of Congress and or God to come out of it. And

00:28:13.059 --> 00:28:16.680
it takes some clarity that is very hard to establish

00:28:16.680 --> 00:28:19.799
when you're down in that burnout. You know, it's

00:28:19.799 --> 00:28:23.119
difficult. Just that muck, right? Because I mean,

00:28:23.200 --> 00:28:25.940
as far as the traditional lifestyle, the life

00:28:25.940 --> 00:28:29.099
cycle of an entrepreneur, you start as a worker.

00:28:29.470 --> 00:28:31.009
who decides I don't want to be a worker anymore,

00:28:31.150 --> 00:28:33.410
but you still have that worker mentality. So

00:28:33.410 --> 00:28:35.369
you start your business, which is actually just

00:28:35.369 --> 00:28:38.410
another job and you're a worker at your own job.

00:28:38.569 --> 00:28:41.390
And that first step to actually say, I want to

00:28:41.390 --> 00:28:43.849
be an entrepreneur is when you actually realize

00:28:43.849 --> 00:28:46.269
I'm going to offload some of this work to someone

00:28:46.269 --> 00:28:48.089
else. That's when you actually start trading

00:28:48.089 --> 00:28:50.210
money for time. And that's when you say, wow,

00:28:50.349 --> 00:28:53.490
I have time available. What can I do with this

00:28:53.490 --> 00:28:56.700
time? You can start doing $100 per hour projects

00:28:56.700 --> 00:28:59.480
instead of $10 per hour projects. And then you

00:28:59.480 --> 00:29:02.039
repeat this process. And then eventually you

00:29:02.039 --> 00:29:04.799
just become so good at it that you become an

00:29:04.799 --> 00:29:07.220
empire builder, right? Like it's a whole different

00:29:07.220 --> 00:29:09.579
mindset and it's really difficult to shift it.

00:29:09.599 --> 00:29:11.720
You know, I'm still within this phase. I'm by

00:29:11.720 --> 00:29:14.819
no means an empire builder. But going from worker,

00:29:14.960 --> 00:29:16.700
which we've been taught to do our whole life,

00:29:16.779 --> 00:29:20.259
to entrepreneur is a very difficult and unnatural.

00:29:20.960 --> 00:29:23.059
jump it is and that's why a lot of people remain

00:29:23.059 --> 00:29:25.940
stuck and that's why the the you know the statistics

00:29:25.940 --> 00:29:29.559
are so i guess tragic with people that go into

00:29:29.559 --> 00:29:31.420
business those because they never learn how to

00:29:31.420 --> 00:29:33.200
get that you know is michael gerber he wrote

00:29:33.200 --> 00:29:35.539
an amazing book called the e -myth and the e

00:29:35.539 --> 00:29:38.640
-myth revisited and he talks about stages of

00:29:38.640 --> 00:29:40.740
entrepreneurship you know like the cake maker

00:29:40.740 --> 00:29:43.180
that makes amazing cakes so they open up their

00:29:43.180 --> 00:29:46.200
own bakery they don't know fuck all about marketing

00:29:46.200 --> 00:29:48.720
they don't know shit about sales they know how

00:29:48.720 --> 00:29:51.210
to bake a fucking good cake But they don't know

00:29:51.210 --> 00:29:53.529
how to make a business run, you know? And that's

00:29:53.529 --> 00:29:55.509
what I was running into my first two years at

00:29:55.509 --> 00:29:57.069
the gym. I didn't know how to make a business

00:29:57.069 --> 00:30:00.630
run. We get into business becoming, and we take

00:30:00.630 --> 00:30:03.309
that technician mentality with us where we're

00:30:03.309 --> 00:30:05.509
still doing the thing we thought we got into

00:30:05.509 --> 00:30:08.089
business to do. But then you ultimately find

00:30:08.089 --> 00:30:11.130
out like, hey, I'm not a gym guy. I'm a marketer

00:30:11.130 --> 00:30:13.390
because if people don't know what we do, I'm

00:30:13.390 --> 00:30:15.309
not going to have a business very long. And then

00:30:15.309 --> 00:30:16.849
it's like, oh, I'm not just a marketer. I'm a

00:30:16.849 --> 00:30:19.529
salesman too. Everybody hates that rap. Nobody

00:30:19.529 --> 00:30:21.950
wants to be a salesperson, but they don't understand

00:30:21.950 --> 00:30:25.410
that if you want to be a viable, profitable business,

00:30:25.589 --> 00:30:28.869
you have to be a salesperson, you know? But again,

00:30:28.990 --> 00:30:31.750
it really comes down to like. being honest with

00:30:31.750 --> 00:30:34.250
yourself and saying, is this going home? I want

00:30:34.250 --> 00:30:36.569
it to go. And if not, what am I doing wrong?

00:30:36.809 --> 00:30:39.349
Cause you might, again, you might bake the best

00:30:39.349 --> 00:30:47.170
fucking cake on the planet. Guys, if you like

00:30:47.170 --> 00:30:50.769
content like this, please like follow and share

00:30:50.769 --> 00:30:53.289
the still city HRT and weight loss, Facebook

00:30:53.289 --> 00:30:55.789
and Instagram page. Now back to the podcast.

00:30:58.630 --> 00:31:01.289
Right. But if nobody knows that you sell cakes,

00:31:01.430 --> 00:31:03.730
it doesn't matter. You're going to eat them all

00:31:03.730 --> 00:31:05.549
yourself. But I guess that keeps people like

00:31:05.549 --> 00:31:08.589
me and you in business. So I mean, yeah, yeah,

00:31:08.589 --> 00:31:13.230
exactly. And when I'm and when I'm marketing,

00:31:13.369 --> 00:31:14.789
I just go to sleep telling myself I'm trying

00:31:14.789 --> 00:31:16.809
to help people invest in themselves easy enough.

00:31:16.950 --> 00:31:19.829
But, you know, the thing is, what about family

00:31:19.829 --> 00:31:22.289
dynamics? Like this is a very unique perspective

00:31:22.289 --> 00:31:25.109
that a lot of people who are concerned entrepreneurism

00:31:25.109 --> 00:31:27.569
needs to think about, because for me personally,

00:31:27.750 --> 00:31:29.849
there's always a lot of guilt. There's a lot

00:31:29.849 --> 00:31:32.730
of guilt on my end because I had a lot of people

00:31:32.730 --> 00:31:35.930
support me on my journey, but they didn't know.

00:31:35.990 --> 00:31:38.230
And I surely didn't know what it was going to

00:31:38.230 --> 00:31:40.750
take to become successful at this. And those

00:31:40.750 --> 00:31:43.309
people sometimes can be upset that you can't

00:31:43.309 --> 00:31:45.869
do things with them. And I feel bad because of

00:31:45.869 --> 00:31:48.809
the fact that I changed. I had to change and

00:31:48.809 --> 00:31:52.109
it's nothing on their part. It's me. And I had

00:31:52.109 --> 00:31:55.009
to choose the business. over those relationships.

00:31:55.309 --> 00:31:58.470
Yeah, no, 100%, man. And, you know, I'm going

00:31:58.470 --> 00:32:01.069
to be completely transparent here. My, the people

00:32:01.069 --> 00:32:03.869
in my corner have been fucking phenomenal. I've

00:32:03.869 --> 00:32:06.750
gotten no external guilt, really. Now, in terms

00:32:06.750 --> 00:32:09.130
of family friendships, I've had a lot of friends

00:32:09.130 --> 00:32:12.059
go, you know. because they said I became a new

00:32:12.059 --> 00:32:14.400
person. And that hurt for a little while until

00:32:14.400 --> 00:32:16.000
I realized that they were absolutely fucking

00:32:16.000 --> 00:32:18.339
right. With the goals that I have and the things

00:32:18.339 --> 00:32:20.319
that I want to do both for myself and my family,

00:32:20.380 --> 00:32:22.640
I had to change. You know, you have to become

00:32:22.640 --> 00:32:25.460
a different animal. If you want more in life,

00:32:25.559 --> 00:32:28.039
you cannot continually do the shit that you were

00:32:28.039 --> 00:32:30.400
always doing and expect anything to be different.

00:32:30.619 --> 00:32:33.720
That said, I started taking a look at quality.

00:32:34.349 --> 00:32:36.769
and quantity because the business, you know,

00:32:36.769 --> 00:32:38.589
anybody that's around me will tell you that,

00:32:38.630 --> 00:32:40.529
you know, that's, that's, I'm hyper -focused

00:32:40.529 --> 00:32:42.930
on that. So that takes up a lot of quantity.

00:32:43.029 --> 00:32:45.650
The thing that kind of helps alleviate the guilt

00:32:45.650 --> 00:32:49.849
on my end is the quality I can put in when I

00:32:49.849 --> 00:32:53.049
am present. How present can I be when I'm with

00:32:53.049 --> 00:32:55.150
my family? And, you know, I've fucking sucked

00:32:55.150 --> 00:32:57.910
at that shit too. Like been at family events

00:32:57.910 --> 00:33:00.720
and gatherings. So, you know, I'm the pot kind

00:33:00.720 --> 00:33:02.480
of calling the kettle black because I've been

00:33:02.480 --> 00:33:04.299
guilty of it too. You know, you're in your phone

00:33:04.299 --> 00:33:06.779
going through emails or I'll go to a family event

00:33:06.779 --> 00:33:08.799
and I'll bring a book and I'm reading the book.

00:33:08.980 --> 00:33:11.519
Everybody's laughing and I'm in the fucking corner

00:33:11.519 --> 00:33:14.839
with one of my books, you know, but, but I'm,

00:33:14.839 --> 00:33:17.279
but I'm getting better and it's, it's like anything

00:33:17.279 --> 00:33:19.829
else. It's like health. It's like. developing

00:33:19.829 --> 00:33:22.450
wealth. It's a practice. You're never going to

00:33:22.450 --> 00:33:24.710
master it, but you constantly practice it and

00:33:24.710 --> 00:33:27.569
you get, again, that 1 % better every day. But

00:33:27.569 --> 00:33:30.349
yeah, it can be very difficult. And I know people

00:33:30.349 --> 00:33:34.309
who have gotten absolute hell from their families

00:33:34.309 --> 00:33:36.529
and their friends for chasing something that

00:33:36.529 --> 00:33:38.230
they want to do. They've been called selfish.

00:33:38.529 --> 00:33:41.410
And it's probably the nicest name that I've heard

00:33:41.410 --> 00:33:46.450
a lot of them. You know, but I salute those people.

00:33:46.529 --> 00:33:48.789
I see them and I am so fucking proud of them

00:33:48.789 --> 00:33:51.680
for staying the course. despite all of the external

00:33:51.680 --> 00:33:54.019
hate that's coming their way right i mean you

00:33:54.019 --> 00:33:56.220
change your whole mindset changes right the other

00:33:56.220 --> 00:33:58.319
day we went to texas roadhouse for some kind

00:33:58.319 --> 00:34:00.599
of celebratory dinner and all i could think of

00:34:00.599 --> 00:34:02.019
is i was looking in the back as they're cooking

00:34:02.019 --> 00:34:04.220
the steaks and stuff and i'm wondering i wonder

00:34:04.220 --> 00:34:06.099
what their standard operating procedures look

00:34:06.099 --> 00:34:08.239
like these guys are moving well like you know

00:34:08.239 --> 00:34:09.960
like i'm wondering like how much does it cost

00:34:09.960 --> 00:34:12.019
per steak what are their profit margins like

00:34:12.019 --> 00:34:14.840
the craziest shit and takes away from experiences,

00:34:14.960 --> 00:34:18.320
but that's the new way that you think as an entrepreneur

00:34:18.320 --> 00:34:20.400
and business owner. It is, but think about it

00:34:20.400 --> 00:34:22.579
like this, right? When you're young and you learn

00:34:22.579 --> 00:34:24.219
how to ride a bike for the first time, that's

00:34:24.219 --> 00:34:26.119
all you think about, getting back on the bike

00:34:26.119 --> 00:34:28.420
and riding it more. When you first learn to read,

00:34:28.599 --> 00:34:30.460
you're driving down the road with your parents

00:34:30.460 --> 00:34:32.980
and you're reading every fucking sign going down

00:34:32.980 --> 00:34:36.920
the road. But these are stages of evolution.

00:34:37.219 --> 00:34:40.260
At some point, I don't know what point it was,

00:34:40.420 --> 00:34:43.210
but we started shaming that, right? Because now

00:34:43.210 --> 00:34:45.050
it's about something else. All of a sudden, when

00:34:45.050 --> 00:34:46.230
you were learning to read and you're reading

00:34:46.230 --> 00:34:47.929
all the signs out loud, probably annoying the

00:34:47.929 --> 00:34:49.650
fuck out of your parents, but they were cool.

00:34:49.730 --> 00:34:52.289
But that was okay. But now you're developing

00:34:52.289 --> 00:34:54.250
this new skill and that's what you want to do.

00:34:54.289 --> 00:34:56.690
You want to develop it. So you go to Texas Roadhouse.

00:34:56.710 --> 00:34:58.760
You start working. thinking about their systems,

00:34:58.880 --> 00:35:00.840
their standard operating procedures, their profit

00:35:00.840 --> 00:35:04.900
margins per unit of B or fucking right, whatever.

00:35:05.159 --> 00:35:07.940
But the only reason you're doing that is because

00:35:07.940 --> 00:35:11.300
you are evolving. And here's the thing and why

00:35:11.300 --> 00:35:13.199
I feel bad. No, fuck that. I don't feel bad.

00:35:13.360 --> 00:35:16.179
But what I think a lot of people fail to realize

00:35:16.179 --> 00:35:19.300
is if they're not doing that, they're not evolving.

00:35:19.400 --> 00:35:21.500
And we know what happens if you don't evolve.

00:35:21.719 --> 00:35:25.340
You die, right? You look at evolution. In and

00:35:25.340 --> 00:35:28.320
out or die. If you don't evolve, you die, you

00:35:28.320 --> 00:35:30.820
know? Now, for us, it might be a little bit different.

00:35:30.880 --> 00:35:32.980
If we don't evolve, like society's gotten really

00:35:32.980 --> 00:35:35.559
fucking soft and we tend to take care of people

00:35:35.559 --> 00:35:37.579
who aren't evolving. They're not going to literally

00:35:37.579 --> 00:35:40.219
die. But if you're an entrepreneur and this is

00:35:40.219 --> 00:35:41.980
what you want to do and your family's finally

00:35:41.980 --> 00:35:43.800
on board, they're going to understand that this

00:35:43.800 --> 00:35:46.500
is the natural evolution of the individual going

00:35:46.500 --> 00:35:49.300
through it. And hopefully it's okay. Yeah, yeah,

00:35:49.340 --> 00:35:51.179
absolutely. The whole move or die thing can make

00:35:51.179 --> 00:35:53.800
perfect sense because this shit changes all the

00:35:53.800 --> 00:35:56.340
time, dude. business changes marketing changes

00:35:56.340 --> 00:35:59.900
like week to week day to day hour to hour it's

00:35:59.900 --> 00:36:03.219
like you're trying to run a race like a foot

00:36:03.219 --> 00:36:05.559
race and you're out of shape and so you're having

00:36:05.559 --> 00:36:07.000
to get in shape while you're running this damn

00:36:07.000 --> 00:36:09.400
thing and you don't know how far it is you don't

00:36:09.400 --> 00:36:12.320
know do i need to sprint should i jog can i walk

00:36:12.320 --> 00:36:15.440
you know can i can i stop and breathe you don't

00:36:15.440 --> 00:36:18.519
know you just go and you know there may be some

00:36:18.519 --> 00:36:20.360
water aid stations they may not be the water

00:36:20.360 --> 00:36:22.639
you need Well, they may not be the aid you need,

00:36:22.699 --> 00:36:25.300
but you just keep going. And that's what business

00:36:25.300 --> 00:36:29.280
is. It's never ending. It's infinite. It is infinite,

00:36:29.400 --> 00:36:31.159
you know, and that's the thing with business.

00:36:31.440 --> 00:36:33.519
It's the thing with health. It's the thing with

00:36:33.519 --> 00:36:35.860
wealth. It's the thing with relationships. There's

00:36:35.860 --> 00:36:38.840
no winning. You don't win. You either stay in

00:36:38.840 --> 00:36:41.639
the game or you don't. That's all there is to

00:36:41.639 --> 00:36:44.159
it. You know, I got in thinking that there was

00:36:44.159 --> 00:36:46.920
like a horizon I could get to and then I would

00:36:46.920 --> 00:36:51.190
win. A few years down the road, you realize that.

00:36:51.269 --> 00:36:54.190
I wish I would have realized it earlier on, but

00:36:54.190 --> 00:36:57.010
it comes when it comes. But this isn't a game

00:36:57.010 --> 00:36:59.070
that you played. If you become an entrepreneur

00:36:59.070 --> 00:37:03.210
to win the game, if you get into health to boost

00:37:03.210 --> 00:37:06.289
your personal health, your body, your hormones,

00:37:06.449 --> 00:37:08.530
whatever it might be, if you're getting in it

00:37:08.530 --> 00:37:10.449
to win the game, you're getting in it for the

00:37:10.449 --> 00:37:12.750
wrong reasons. And you're going to fail. You're

00:37:12.750 --> 00:37:14.780
going to fail. But if you go in knowing, hey,

00:37:14.860 --> 00:37:17.500
this is an infinite game and I love the game

00:37:17.500 --> 00:37:19.699
so much, I will literally do anything I have

00:37:19.699 --> 00:37:22.019
to to stay in it, you're going to be very successful.

00:37:22.219 --> 00:37:23.719
Right. Yeah. And there was a really good book

00:37:23.719 --> 00:37:25.719
by Simon Sinek, Infinite Game, that talks about

00:37:25.719 --> 00:37:28.099
those principles quite a bit. But, you know,

00:37:28.139 --> 00:37:31.239
I own a gym. I own a HRT clinic. So we can both

00:37:31.239 --> 00:37:33.519
agree health has been a huge part of both of

00:37:33.519 --> 00:37:35.840
our lives. And health has been something, you

00:37:35.840 --> 00:37:37.900
know, health, physical fitness, it has really

00:37:37.900 --> 00:37:40.159
helped us to become the men that we are today.

00:37:40.699 --> 00:37:42.960
Now with you, you'd been a personal trainer even

00:37:42.960 --> 00:37:46.340
before you started the gym. So my question to

00:37:46.340 --> 00:37:48.860
you is, when did you actually start seeing fitness

00:37:48.860 --> 00:37:51.559
as an avenue for you? Well, I was young. In fact,

00:37:51.780 --> 00:37:53.960
my mom reminds me of this often. I think I was

00:37:53.960 --> 00:37:56.360
like 14 when I told her I wanted to have my own

00:37:56.360 --> 00:37:59.570
gym. And the reason, and that was even before

00:37:59.570 --> 00:38:01.969
I started working out myself. Reason being, you

00:38:01.969 --> 00:38:03.829
know, growing up in the 80s, you look to people,

00:38:03.869 --> 00:38:05.769
you see like Arnold, Jean -Claude Van Damme,

00:38:05.809 --> 00:38:08.469
Bruce Lee was my fucking guy. You know, they're

00:38:08.469 --> 00:38:12.210
all fit, very charismatic people. And you're

00:38:12.210 --> 00:38:14.590
like, like that. And then I saw, you know, what

00:38:14.590 --> 00:38:17.269
they were doing to get those physiques. But then

00:38:17.269 --> 00:38:19.690
later on, you find out that it's not just the

00:38:19.690 --> 00:38:21.449
physique that you're cultivating when you're

00:38:21.449 --> 00:38:24.070
trying to build your body. It's your mind and

00:38:24.070 --> 00:38:27.480
your soul as well. So whenever I'm talking to

00:38:27.480 --> 00:38:30.820
somebody about like a journey of self -development,

00:38:30.840 --> 00:38:32.599
whether they want to get into business or not,

00:38:32.679 --> 00:38:34.199
I say it's going to start with you and your health,

00:38:34.340 --> 00:38:37.980
right? Like you said, this grind, I could not

00:38:37.980 --> 00:38:41.760
fucking do what I do if I wasn't optimized in

00:38:41.760 --> 00:38:44.719
terms of my health. There's just no fucking way

00:38:44.719 --> 00:38:47.880
because it is exhausting. And to be able to put

00:38:47.880 --> 00:38:50.710
in the hours and the work that we do. you have

00:38:50.710 --> 00:38:54.610
to have at least a pretty decent margin of health

00:38:54.610 --> 00:38:57.590
and fitness to be able to make yourself anti

00:38:57.590 --> 00:39:01.809
-fragile. Yeah, unbreakable. Stronger people

00:39:01.809 --> 00:39:03.730
are harder to kill. That's just a fact. Yeah,

00:39:03.769 --> 00:39:06.670
absolutely. And so, I mean, the reality is, you

00:39:06.670 --> 00:39:08.530
know, there's a lot you can tell from someone

00:39:08.530 --> 00:39:10.369
based off their physique. When someone's in good

00:39:10.369 --> 00:39:12.789
shape, okay, and they don't even say a word to

00:39:12.789 --> 00:39:14.570
you, you already know a couple things about them.

00:39:14.650 --> 00:39:16.469
You know they understand delayed gratification.

00:39:16.989 --> 00:39:19.550
You know they understand sacrifice. And you know,

00:39:19.570 --> 00:39:21.909
they understand consistency. You just know that

00:39:21.909 --> 00:39:24.809
because no one's born just shredded. No one's

00:39:24.809 --> 00:39:27.489
born just stacked. This is something you have

00:39:27.489 --> 00:39:29.710
to work towards. It's not easy. It's hard as

00:39:29.710 --> 00:39:31.989
hell. And you already know something about this

00:39:31.989 --> 00:39:34.510
person just because of the billboard that they

00:39:34.510 --> 00:39:37.050
have built. And so now you would be crazy to

00:39:37.050 --> 00:39:39.949
think that the mind isn't improved in that aspect

00:39:39.949 --> 00:39:43.869
too. Sound body, sound mind. Absolutely. There's

00:39:43.869 --> 00:39:46.610
a flip side to that too. Whereas, and I can speak

00:39:46.610 --> 00:39:49.469
from this. personally because you know when i

00:39:49.469 --> 00:39:51.550
did start working out it was basically because

00:39:51.550 --> 00:39:54.030
i was a skinny kid you know and i had some some

00:39:54.030 --> 00:39:56.650
i get body dysmorphia issues for being super

00:39:56.650 --> 00:39:59.429
skinny and at that age you know girls did that

00:39:59.429 --> 00:40:01.670
in that time like girls didn't like the skinny

00:40:01.670 --> 00:40:04.510
kid you know so i got into it for like i want

00:40:04.510 --> 00:40:06.730
to i want to be big and strong like fucking arnold

00:40:06.730 --> 00:40:10.369
never got sure but uh well i want to build up

00:40:10.369 --> 00:40:12.469
my body because i don't like feeling like the

00:40:12.469 --> 00:40:15.449
small skinny kid I got out of that and I realized

00:40:15.449 --> 00:40:17.889
all of the other benefits of it, but there's

00:40:17.889 --> 00:40:20.809
some people that get stuck there, right? So yeah,

00:40:20.929 --> 00:40:23.210
they're of sound body, but are they of sound

00:40:23.210 --> 00:40:26.750
mind? Now their life only exists around cultivating

00:40:26.750 --> 00:40:29.010
a physique in their health, right? They're not

00:40:29.010 --> 00:40:32.409
growing any other buckets, you know, relationships.

00:40:32.809 --> 00:40:35.829
Obsessive, yeah. Well, any other bucket. Their

00:40:35.829 --> 00:40:39.250
one bucket is super saturated, but then there's

00:40:39.250 --> 00:40:42.480
no balance. Balance is a different topic, maybe

00:40:42.480 --> 00:40:44.719
for another time. Like balance is really hard

00:40:44.719 --> 00:40:47.980
to come by, but you have to have some proportionate

00:40:47.980 --> 00:40:50.539
amount of distribution on those other life buckets

00:40:50.539 --> 00:40:52.980
and you can't only get stuck there, you know?

00:40:53.019 --> 00:40:55.599
But to your point, you're 100 % right. Like you

00:40:55.599 --> 00:40:57.739
see somebody and it looks like they're taking

00:40:57.739 --> 00:41:00.559
care of themselves. You know, at least that in

00:41:00.559 --> 00:41:03.230
one capacity of their life. They have it together,

00:41:03.409 --> 00:41:06.269
which means that they should be able to move

00:41:06.269 --> 00:41:08.510
that over into these other avenues of life and

00:41:08.510 --> 00:41:10.909
be just as successful. In fact, I would say more

00:41:10.909 --> 00:41:12.630
radically than not. You know, they have control

00:41:12.630 --> 00:41:14.610
of at least one thing. And so, I mean, that's

00:41:14.610 --> 00:41:16.690
more than most. Some people have very little

00:41:16.690 --> 00:41:19.230
control over anything in their life. When I don't

00:41:19.230 --> 00:41:21.650
work out in the morning, I feel like shit. I

00:41:21.650 --> 00:41:25.050
think like shit. I'm slow. I'm sluggish. I'm

00:41:25.050 --> 00:41:27.929
not motivated. That sets the tone for the day.

00:41:27.989 --> 00:41:30.789
When I wake up early, early in the morning, it

00:41:30.789 --> 00:41:33.650
is dark. It is cold. I don't want to do it, but

00:41:33.650 --> 00:41:36.449
I do it. I do something I don't want to do first

00:41:36.449 --> 00:41:38.349
thing in the morning. I've already achieved the

00:41:38.349 --> 00:41:40.650
hardest thing all day. The rest of it is just

00:41:40.650 --> 00:41:42.909
the cherry on top of the sundae. Absolutely.

00:41:44.170 --> 00:41:46.630
And I feel the same way. I'm a little bit older

00:41:46.630 --> 00:41:49.869
than you, Jeremiah. So if my body is feeling

00:41:49.869 --> 00:41:53.250
a certain way, and I'm like, today might be a

00:41:53.250 --> 00:41:55.550
rest day. It's not because I'm being lazy or

00:41:55.550 --> 00:41:57.429
undisciplined. It's like, I've been doing this

00:41:57.429 --> 00:41:59.769
long enough to honor that. That said. You know,

00:41:59.789 --> 00:42:01.690
folks like you, I know you love to work out.

00:42:01.730 --> 00:42:04.510
I know you do. I love to work out. But being

00:42:04.510 --> 00:42:06.909
a gym owner and seeing some of these folks come

00:42:06.909 --> 00:42:09.570
in, they don't. So for folks like you and I,

00:42:09.650 --> 00:42:11.989
it doesn't take a great deal of discipline to

00:42:11.989 --> 00:42:15.269
do the thing. So it's not like we're sacrificing.

00:42:15.630 --> 00:42:18.449
Like, I love eating pizza. You know, it's not

00:42:18.449 --> 00:42:21.230
a sacrifice for me to eat pizza. You know, I

00:42:21.230 --> 00:42:23.489
love doing that thing. But for some of these

00:42:23.489 --> 00:42:26.960
folks, it... is very very hard they're doing

00:42:26.960 --> 00:42:30.179
something they absolutely do not want to do they're

00:42:30.179 --> 00:42:32.820
more disciplined there but you know to your and

00:42:32.820 --> 00:42:35.739
i the point of folks like us we have to be disciplined

00:42:35.739 --> 00:42:37.539
in other avenues because when you run a business

00:42:37.539 --> 00:42:39.340
you have to do a lot of shit you don't want to

00:42:39.340 --> 00:42:42.059
do but but but there is a difference and and

00:42:42.059 --> 00:42:44.420
kind of a trade -off if you will the thing that

00:42:44.420 --> 00:42:47.000
i do really freaking love that i've noticed just

00:42:47.000 --> 00:42:49.179
you know at muscle monkey is we will get these

00:42:49.179 --> 00:42:51.760
people in like our demographic Most gyms cater

00:42:51.760 --> 00:42:53.480
to people that are already kind of in shape.

00:42:53.599 --> 00:42:56.719
I mean, that's just our demographic, people that

00:42:56.719 --> 00:43:00.000
aren't in shape or never were in shape or used

00:43:00.000 --> 00:43:01.920
to be in shape, maybe never lifted a weight in

00:43:01.920 --> 00:43:04.219
their life. The thing that, you know, I'm most

00:43:04.219 --> 00:43:07.539
proud of at Muscle Monkey is now after they come

00:43:07.539 --> 00:43:09.280
in and they get through the grind and where they

00:43:09.280 --> 00:43:11.780
do need that discipline and willpower, it becomes

00:43:11.780 --> 00:43:14.780
something that's no longer. needed in terms of

00:43:14.780 --> 00:43:16.980
discipline. They learned to love it again. And

00:43:16.980 --> 00:43:19.820
so now what happens, again, that 1 % incremental

00:43:19.820 --> 00:43:22.300
improvement, now this isn't a thing that's taking

00:43:22.300 --> 00:43:24.159
any mental bandwidth for them. It's something

00:43:24.159 --> 00:43:26.400
that they want to do and has become their identity.

00:43:26.619 --> 00:43:28.679
It's just not something they're doing anymore.

00:43:28.840 --> 00:43:31.559
It's them. Now they can focus that shift onto

00:43:31.559 --> 00:43:33.920
something else that will require discipline again.

00:43:34.079 --> 00:43:36.340
But to the point that we were speaking on earlier,

00:43:36.579 --> 00:43:39.579
this is an infinite game. And every time you

00:43:39.579 --> 00:43:41.320
level up, it's just like playing a video game.

00:43:41.380 --> 00:43:43.039
There's going to be another monster at the end.

00:43:43.119 --> 00:43:45.019
you have to battle. Once you get through that

00:43:45.019 --> 00:43:47.000
level the first time, it's easier to go through

00:43:47.000 --> 00:43:49.639
and beat that level again. But then you go up

00:43:49.639 --> 00:43:51.500
and that's where you need the required discipline

00:43:51.500 --> 00:43:54.380
again until it becomes habitual and ultimately

00:43:54.380 --> 00:43:57.139
your identity. And I love that concept that you

00:43:57.139 --> 00:43:59.500
have of just lowering that threshold, right?

00:43:59.559 --> 00:44:01.699
You lower that threshold for them, lower the

00:44:01.699 --> 00:44:04.019
threshold to entry for these people, right? It's

00:44:04.019 --> 00:44:05.840
already intimidating enough if you've never been

00:44:05.840 --> 00:44:09.139
in the gym. So by making this relatable, lowering

00:44:09.139 --> 00:44:11.500
that threshold, you're now allowing them to develop.

00:44:11.949 --> 00:44:14.769
a habit right and once they have this habit it's

00:44:14.769 --> 00:44:17.449
autopilot you can start stacking on top of that

00:44:17.449 --> 00:44:19.570
habit because guess what comes next eating healthy

00:44:19.570 --> 00:44:22.570
yeah stop smoking stop drinking work on your

00:44:22.570 --> 00:44:25.250
relationships start journaling you can start

00:44:25.250 --> 00:44:27.789
stacking habits but you have to have one first

00:44:27.789 --> 00:44:31.190
to stack on top of and until our health is in

00:44:31.190 --> 00:44:34.070
check doesn't matter what you're doing your body

00:44:34.070 --> 00:44:37.269
will prioritize health until your health is in

00:44:37.269 --> 00:44:45.409
check that's just the way it goes Let's get real

00:44:45.409 --> 00:44:48.789
for a second. Yeah, aging happens, but feeling

00:44:48.789 --> 00:44:51.989
exhausted, struggling with sleep, losing your

00:44:51.989 --> 00:44:53.869
edge in the bedroom, and watching your confidence

00:44:53.869 --> 00:44:57.010
tank, that's not just getting older. That's a

00:44:57.010 --> 00:44:59.309
hormonal imbalance, and you don't have to live

00:44:59.309 --> 00:45:01.659
with it. They'll tell you hormones are dangerous,

00:45:01.860 --> 00:45:04.480
but hand you a prescription with a mile -long

00:45:04.480 --> 00:45:08.119
list of effects. Enough is enough, guys. At Still

00:45:08.119 --> 00:45:10.519
City HRT and Weight Loss, we cut through the

00:45:10.519 --> 00:45:14.059
noise. We offer safe, bioidentical hormone therapy

00:45:14.059 --> 00:45:17.320
customized to you and backed by real lab monitoring

00:45:17.320 --> 00:45:20.300
and personalized care. Because your health isn't

00:45:20.300 --> 00:45:22.900
one size fits all. If you're done with the BS

00:45:22.900 --> 00:45:25.619
and ready to feel like yourself again, strong,

00:45:25.739 --> 00:45:29.219
focused, and confident, call or text us at 719

00:45:29.219 --> 00:45:33.699
- 669 -4223. Let's build a plan that actually

00:45:33.699 --> 00:45:37.019
works for you. Still City HRT and Weight Loss.

00:45:37.280 --> 00:45:45.380
Be the hero of your own story. Well, and that's

00:45:45.380 --> 00:45:46.960
the reason there's so much fall off with these

00:45:46.960 --> 00:45:48.880
New Year's resolutions is they're trying to make

00:45:48.880 --> 00:45:51.840
too many changes at one time, right? And you

00:45:51.840 --> 00:45:55.599
said, what really helped me? and it made things

00:45:55.599 --> 00:45:57.780
clear as day, was when I realized I don't have

00:45:57.780 --> 00:45:59.679
to get people past the finish line. I have to

00:45:59.679 --> 00:46:01.519
get them over the starting line. And again, it

00:46:01.519 --> 00:46:03.940
creates, it does, it lowers that threshold now.

00:46:04.019 --> 00:46:06.139
And then you communicate that to your clients.

00:46:06.179 --> 00:46:08.019
It's like, hey, yeah, I know you have a goal

00:46:08.019 --> 00:46:10.880
to lose 57 pounds, but let's lose one. And not

00:46:10.880 --> 00:46:14.639
even let's lose one. Let's start prioritizing

00:46:14.639 --> 00:46:17.179
the inputs instead of the outputs, right? So

00:46:17.179 --> 00:46:20.050
let's get to the gym day one. Let's get to the

00:46:20.050 --> 00:46:22.570
gym day two. You know, like you said, instill

00:46:22.570 --> 00:46:25.269
these habits that initially required the discipline

00:46:25.269 --> 00:46:27.550
until it doesn't require discipline anymore.

00:46:27.710 --> 00:46:30.250
And now let's look at phase two, phase three,

00:46:30.269 --> 00:46:32.449
phase four, so on and so forth and keep going

00:46:32.449 --> 00:46:35.329
up like that without really having a horizon,

00:46:35.550 --> 00:46:38.730
just focusing on those initial micro inputs.

00:46:39.070 --> 00:46:41.010
Yeah. And sometimes that can be really tough

00:46:41.010 --> 00:46:43.289
when you realize I'm going to be doing this forever.

00:46:43.710 --> 00:46:46.050
This is a forever thing. There's no peak. It's

00:46:46.050 --> 00:46:48.269
not like bodybuilding where you prepare to step

00:46:48.269 --> 00:46:51.710
on stage at your absolute most shredded and then

00:46:51.710 --> 00:46:53.750
you have an off -season. For people like me and

00:46:53.750 --> 00:46:55.710
you, there is no on -season and off -season.

00:46:55.889 --> 00:46:58.730
This is a lifestyle change. And being able to

00:46:58.730 --> 00:47:01.670
say, I'm okay doing this forever. I'm okay investing

00:47:01.670 --> 00:47:04.889
in myself, I think is completely fine. You don't

00:47:04.889 --> 00:47:08.480
have to have these crazy, audacious goals. in

00:47:08.480 --> 00:47:10.380
order to do it. And if you're like waiting to

00:47:10.380 --> 00:47:12.659
go to the gym or waiting to get healthy or look

00:47:12.659 --> 00:47:15.159
at your hormones because you want to have this

00:47:15.159 --> 00:47:18.260
crazy, huge, audacious goal, it's not going to

00:47:18.260 --> 00:47:20.559
happen. It's just like the destiny thing. You

00:47:20.559 --> 00:47:23.099
need to just get started and realize I'm going

00:47:23.099 --> 00:47:26.699
to develop this goal as I go. Absolutely. Absolutely.

00:47:27.079 --> 00:47:29.239
And you know, I think a lot of that, again, like

00:47:29.239 --> 00:47:31.760
one of the things that I discuss in our consultations

00:47:31.760 --> 00:47:33.699
at the gym with people is like, look, I love

00:47:33.699 --> 00:47:36.619
the goal that you told me and it's 100 % achievable.

00:47:37.019 --> 00:47:41.219
But what happens when you hit it? Yeah. Are you

00:47:41.219 --> 00:47:44.199
done? One of our biggest things, we have an amazing

00:47:44.199 --> 00:47:46.340
six -week program, like a jumpstart program,

00:47:46.559 --> 00:47:48.920
a challenge, if you will, to get people jumpstarted.

00:47:48.960 --> 00:47:50.920
And then it's like, well, then what? If you lose

00:47:50.920 --> 00:47:54.480
that 25, 30, 40 pounds in that six weeks, whatever

00:47:54.480 --> 00:47:56.780
it might be, now what? Do you think you're golden

00:47:56.780 --> 00:47:59.079
and you're just going to fall off? Because what

00:47:59.079 --> 00:48:01.460
we've seen time and time again is people will

00:48:01.460 --> 00:48:03.219
do that. They're like, fuck, I've achieved it.

00:48:03.320 --> 00:48:05.440
And then they're back about six months later.

00:48:05.949 --> 00:48:09.150
And they put it all back on. Yeah. And they're

00:48:09.150 --> 00:48:10.829
like, what the fuck, Dean? And I'm like, what

00:48:10.829 --> 00:48:14.690
the fuck you? Don't worry about me. We talked

00:48:14.690 --> 00:48:19.510
about this. And really being honest about setting

00:48:19.510 --> 00:48:21.949
that expectation and that standard that it is.

00:48:21.989 --> 00:48:24.550
Because like I said, everybody's welcome at Muscle

00:48:24.550 --> 00:48:27.739
Monkey. The people that we love there are the

00:48:27.739 --> 00:48:31.280
people that know this is a journey without a

00:48:31.280 --> 00:48:33.960
destination. We will tick milestones and mile

00:48:33.960 --> 00:48:36.320
markers as we go. And that'll keep the dopamine

00:48:36.320 --> 00:48:39.280
spike high because everybody likes novelty, you

00:48:39.280 --> 00:48:41.719
know. But you have to have these mile markers

00:48:41.719 --> 00:48:44.360
along the way, these internal challenges, these

00:48:44.360 --> 00:48:46.960
things that keep it fun and going. But they have

00:48:46.960 --> 00:48:49.920
to know. They have to know, like, this is the

00:48:49.920 --> 00:48:52.179
long game we're playing. Right. And people will

00:48:52.179 --> 00:48:54.880
typically think. that motivation's key, right?

00:48:54.960 --> 00:48:57.860
Stay motivated. Always be motivated. Motivation

00:48:57.860 --> 00:49:00.659
is a fleeting thought. Motivation makes undesirable

00:49:00.659 --> 00:49:03.960
things fun at the time. But what happens when

00:49:03.960 --> 00:49:06.679
you don't want to be there? It's cold. The music's

00:49:06.679 --> 00:49:10.239
off. The voice isn't in your head. That's consistency.

00:49:10.480 --> 00:49:12.780
That's when you say, you know what? Even without

00:49:12.780 --> 00:49:15.559
wanting to do this, without the motivation, I'm

00:49:15.559 --> 00:49:18.679
going to do it anyway. And that's really what

00:49:18.679 --> 00:49:21.559
develops results is consistency, not motivation.

00:49:21.760 --> 00:49:23.710
If you're waiting for motivation, you're going

00:49:23.710 --> 00:49:25.710
to be waiting forever. No, you have to, again,

00:49:25.849 --> 00:49:28.070
you have to learn to love the boring work. Consistency

00:49:28.070 --> 00:49:30.849
is boring. Consistency is, there's nothing sexy

00:49:30.849 --> 00:49:34.389
about consistency, except for what it does for

00:49:34.389 --> 00:49:37.630
you. You know, the actual thing itself, there's

00:49:37.630 --> 00:49:39.550
nothing sexy about it. We want to, the magic

00:49:39.550 --> 00:49:42.010
tells. But consistency is what ultimately does

00:49:42.010 --> 00:49:44.349
it. When you can set that expectation and that

00:49:44.349 --> 00:49:47.389
standard, you have a far more supreme chance

00:49:47.389 --> 00:49:49.909
of hitting whatever that initial goal was. But

00:49:49.909 --> 00:49:52.210
again, you know, it's like, People really fuck

00:49:52.210 --> 00:49:54.590
themselves because they try to do too much too

00:49:54.590 --> 00:49:57.630
fast. It is so much easier when that motivation

00:49:57.630 --> 00:50:00.889
goes away to be disciplined with one thing than

00:50:00.889 --> 00:50:03.769
five, right? Now we have to be disciplined with

00:50:03.769 --> 00:50:05.550
this, disciplined with this, disciplined with

00:50:05.550 --> 00:50:07.170
this, disciplined with this. And I can tell you

00:50:07.170 --> 00:50:09.409
that there isn't a fucking human being on the

00:50:09.409 --> 00:50:11.630
planet that has that much discipline and willpower.

00:50:11.769 --> 00:50:14.869
But again, if you can build these bumpers, as

00:50:14.869 --> 00:50:18.039
it were, you know, just so they're... metaphoric

00:50:18.039 --> 00:50:20.260
bowling ball doesn't go into the gutter and we

00:50:20.260 --> 00:50:22.019
can just do one thing at a time and keep them

00:50:22.019 --> 00:50:24.559
in the fucking lane, we're going to knock a pin

00:50:24.559 --> 00:50:26.360
down and then we're going to knock two down.

00:50:26.500 --> 00:50:28.099
And at some point we're going to start rolling

00:50:28.099 --> 00:50:30.139
stripes and then we can take some bumpers off

00:50:30.139 --> 00:50:32.420
and then we go set bumpers up on the next phase.

00:50:32.989 --> 00:50:35.030
But just staying consistent and disciplined with

00:50:35.030 --> 00:50:36.989
one thing, they're going to have a far better

00:50:36.989 --> 00:50:38.849
success rate than if they're trying to do multiples.

00:50:39.150 --> 00:50:41.030
Right. Yeah. And I'll have people come in all

00:50:41.030 --> 00:50:42.570
the time who want to get their hormones checked.

00:50:42.690 --> 00:50:44.750
And we talk about their hormones, but they want

00:50:44.750 --> 00:50:49.170
to be on testosterone, Anglone, PB500, EPC, you

00:50:49.170 --> 00:50:50.789
know, it's just it's like everything. And it's

00:50:50.789 --> 00:50:53.869
like, hold on, hold on. You got it. You got to

00:50:53.869 --> 00:50:56.369
start here. You got to be consistent, reap those

00:50:56.369 --> 00:50:59.489
rewards and then stack and then add on. But if

00:50:59.489 --> 00:51:01.900
you're trying to do all this at once. it's going

00:51:01.900 --> 00:51:03.840
to burn you out regardless of what it is. You

00:51:03.840 --> 00:51:06.159
cannot do, you're just going to overload yourself.

00:51:06.320 --> 00:51:08.599
And it makes it, it's not a lifestyle. It's just

00:51:08.599 --> 00:51:11.300
a quick little flash in the pan. It's not going

00:51:11.300 --> 00:51:13.840
to stick. And that's like with any new habit

00:51:13.840 --> 00:51:16.420
or any new activity, if you're doing a thousand

00:51:16.420 --> 00:51:18.460
things at once, a thousand new things at once,

00:51:18.519 --> 00:51:20.900
once that novelty wears off, you're not going

00:51:20.900 --> 00:51:22.780
to be consistent with it. You will fail. You

00:51:22.780 --> 00:51:24.619
will fail. And it's like this guy I know, Nick

00:51:24.619 --> 00:51:26.960
Peterson, he actually wrote a book called Bumpers.

00:51:27.019 --> 00:51:29.679
And that's kind of how I got that analogy. But

00:51:29.679 --> 00:51:32.750
he was working. with a mutual friend of his in

00:51:32.750 --> 00:51:35.570
mind named Trevor Cash. He's a brilliant nutritionist.

00:51:36.150 --> 00:51:38.349
Fucking brilliant. But anyway, he got in his

00:51:38.349 --> 00:51:39.969
program. They were actually roommates at the

00:51:39.969 --> 00:51:41.690
time, and he wanted help with his nutrition.

00:51:41.909 --> 00:51:43.750
This guy's super jacked anyway. He just wanted

00:51:43.750 --> 00:51:45.550
to dial it in. He's like, okay, I'll help you.

00:51:45.889 --> 00:51:47.550
He's like, what do I do? He's like, drink a gallon

00:51:47.550 --> 00:51:50.369
of water a day, every day for seven days, and

00:51:50.369 --> 00:51:52.869
then hit me up. So he did. They talked about

00:51:52.869 --> 00:51:54.590
it at the end of the week. He's like, do you

00:51:54.590 --> 00:51:56.269
drink a gallon of water a day every day? He's

00:51:56.269 --> 00:51:59.159
like, well, I did. during the weekdays, but kind

00:51:59.159 --> 00:52:00.980
of fell off during the weekend. He's like, seven

00:52:00.980 --> 00:52:03.059
days, come back, tell me if you drank a gallon

00:52:03.059 --> 00:52:07.139
of water a day. And he did. It was that sentence

00:52:07.139 --> 00:52:08.940
right there that he understood the game he was

00:52:08.940 --> 00:52:11.079
playing. It's like, okay, all right, I have to

00:52:11.079 --> 00:52:13.099
do these things. If I can't be consistent with

00:52:13.099 --> 00:52:15.139
drinking a gallon of water a day for seven days,

00:52:15.300 --> 00:52:17.320
how am I going to be consistent moving on to

00:52:17.320 --> 00:52:21.659
the next level? So it's like the samurai, they

00:52:21.659 --> 00:52:25.699
have this kind of... It's not a philosophy, but

00:52:25.699 --> 00:52:28.260
we've all heard the phrase, how you do one thing

00:52:28.260 --> 00:52:30.380
is how you do everything, right? If you're going

00:52:30.380 --> 00:52:32.820
to give yourself easy outs on something over

00:52:32.820 --> 00:52:34.940
here that's not important to you, you're probably

00:52:34.940 --> 00:52:36.800
going to give yourself easy outs on something

00:52:36.800 --> 00:52:40.820
over here that's very important to you. But again,

00:52:41.079 --> 00:52:44.559
that's a lot easier to do if you're focused on

00:52:44.559 --> 00:52:46.679
one thing at a time, like drinking a gallon of

00:52:46.679 --> 00:52:49.000
water a day for seven days. Right, which is just

00:52:49.000 --> 00:52:51.340
like the most basic thing you think of. But the

00:52:51.340 --> 00:52:53.670
reality is, When you actually sit down and you

00:52:53.670 --> 00:52:55.449
focus on it, then you're going to be like, okay,

00:52:55.489 --> 00:52:57.250
I'm drinking a gallon of water every day. Now

00:52:57.250 --> 00:52:59.250
I'm going to go walk for 30 minutes a day, right?

00:52:59.309 --> 00:53:01.829
And then I'm going to go do some weightlifting.

00:53:01.849 --> 00:53:04.150
That's the beginning of stacking these habits

00:53:04.150 --> 00:53:07.630
and developing the most optimal you as far as

00:53:07.630 --> 00:53:11.469
your lifestyle goes. Now, just kind of walk me

00:53:11.469 --> 00:53:13.570
through, you know, what would you tell someone

00:53:13.570 --> 00:53:16.289
who's kind of on the fence of, I've always wanted

00:53:16.289 --> 00:53:19.630
to take my fitness more seriously, but... I've

00:53:19.630 --> 00:53:21.269
always been afraid because I've done it before

00:53:21.269 --> 00:53:23.710
and I failed. I'm just, I'm not a motivated person.

00:53:23.949 --> 00:53:26.030
I don't have that drive. What are you going to

00:53:26.030 --> 00:53:29.110
tell that person? Well, there's a couple roads

00:53:29.110 --> 00:53:31.389
of thought here. And one, I'm actually going

00:53:31.389 --> 00:53:34.090
to kind of kick it back to you because a lot

00:53:34.090 --> 00:53:35.670
of people, especially because a lot of the people,

00:53:35.750 --> 00:53:39.170
our demographic in the gym is like 35 plus. You

00:53:39.170 --> 00:53:41.349
know, we've got younger. We have people in their

00:53:41.349 --> 00:53:42.949
20s and we have a couple of teens in there as

00:53:42.949 --> 00:53:46.250
well. One thing is to get a baseline. You know,

00:53:46.269 --> 00:53:48.940
have your blood work done. And this isn't me

00:53:48.940 --> 00:53:51.079
blowing you up. This is me speaking from personal

00:53:51.079 --> 00:53:53.980
experience. A lot of times we lack the motivation,

00:53:54.139 --> 00:53:55.960
the discipline, and the willpower because we

00:53:55.960 --> 00:53:59.119
are fucking flatlined. Our testosterone is low.

00:53:59.280 --> 00:54:01.239
That leads to depression. That leads to a sense

00:54:01.239 --> 00:54:03.880
of hopelessness. And we think it's all this external

00:54:03.880 --> 00:54:06.139
shit, but really it's what's going on inside

00:54:06.139 --> 00:54:08.739
internally, biologically, and through chemistry

00:54:08.739 --> 00:54:11.380
factors, right? Hormonally speaking. So that's

00:54:11.380 --> 00:54:13.860
one thing I would say first, like, hey, it's

00:54:13.860 --> 00:54:15.940
like they say, if you're feeling depressed, you

00:54:15.940 --> 00:54:19.809
know, exercise. Make sure your body is optimized,

00:54:19.969 --> 00:54:21.349
hormonally speaking, and make sure you're not

00:54:21.349 --> 00:54:24.269
hanging out with assholes. Yep, yep. Check those

00:54:24.269 --> 00:54:26.409
things off the list and then we'll get, we'll

00:54:26.409 --> 00:54:29.070
look at that. But the next thing is too, is I

00:54:29.070 --> 00:54:30.929
would say, look, if this is something that you

00:54:30.929 --> 00:54:32.690
really want to do after you're being honest with

00:54:32.690 --> 00:54:36.429
yourself, you know, establish what the first

00:54:36.429 --> 00:54:39.869
milestone is in terms of input. You know, especially

00:54:39.869 --> 00:54:42.369
if you've never exercised or it's been a long

00:54:42.369 --> 00:54:45.469
time since you've exercised, what is the smallest

00:54:45.469 --> 00:54:49.070
hinge? that will swing the biggest door let's

00:54:49.070 --> 00:54:51.929
start there you know and like even people like

00:54:51.929 --> 00:54:54.429
you've seen some of my content i i show people

00:54:54.429 --> 00:54:57.329
what to do on their own outside of the gym maybe

00:54:57.329 --> 00:54:59.650
eventually they'll come into the gym but a lot

00:54:59.650 --> 00:55:01.750
of people just aren't ready to go into a gym

00:55:01.750 --> 00:55:04.190
to begin with you know right they're just not

00:55:04.190 --> 00:55:07.269
ready they have to build that confidence up start

00:55:07.269 --> 00:55:09.929
with 5 ,000 steps a day, do that for two weeks,

00:55:09.949 --> 00:55:12.010
then move it to 10 ,000 steps a day, you know,

00:55:12.010 --> 00:55:14.869
and make these incremental lifestyle adjustments

00:55:14.869 --> 00:55:17.429
and then get your ass in the fucking gym. Because

00:55:17.429 --> 00:55:21.610
ultimately, in my opinion, with some research

00:55:21.610 --> 00:55:23.289
I've read, now there's different frames of thought

00:55:23.289 --> 00:55:25.570
on this too, but the people that tend to live

00:55:25.570 --> 00:55:27.570
the longest are people that are naturally stronger.

00:55:27.869 --> 00:55:29.630
Like you said, stronger people are harder to

00:55:29.630 --> 00:55:32.110
kill. But when I say that, to say it from an

00:55:32.110 --> 00:55:34.110
egotistical, like, oh, you got to be freaking

00:55:34.110 --> 00:55:37.900
strong. developing strength over time is going

00:55:37.900 --> 00:55:40.820
to increase your longevity. So, you know, just

00:55:40.820 --> 00:55:46.280
a few very unsexy, very boring things will put

00:55:46.280 --> 00:55:48.179
you in the right mindset to make the decision

00:55:48.179 --> 00:55:49.920
if this is something you want to continue on

00:55:49.920 --> 00:55:52.880
with. And believe me, you need to, you really

00:55:52.880 --> 00:55:55.099
should, but not everybody's there yet. Right.

00:55:55.159 --> 00:55:56.800
And what you said is completely true, right?

00:55:56.860 --> 00:55:58.619
They did a study that showed that individuals

00:55:58.619 --> 00:56:01.780
with greater leg muscle mass and strength live

00:56:01.780 --> 00:56:04.099
longer because guess what, guys? That's where

00:56:04.099 --> 00:56:07.159
our glucose gets deposited. The number one killer

00:56:07.159 --> 00:56:10.280
of man, insulin resistance. And guess where your

00:56:10.280 --> 00:56:12.960
glucose goes? Muscles. The less muscle you have,

00:56:13.039 --> 00:56:15.460
the more resistant to insulin you will become.

00:56:15.559 --> 00:56:18.780
So it's just a fact. It's just a fact. If you

00:56:18.780 --> 00:56:21.820
want to live a long, healthy life, you want to

00:56:21.820 --> 00:56:24.239
be 70 and still wipe your own ass and take care

00:56:24.239 --> 00:56:27.260
of yourself, you need to... Workout, you need

00:56:27.260 --> 00:56:29.280
a weight train. You know, cardio, neither here

00:56:29.280 --> 00:56:30.980
nor there. Weight train. Weight train is the

00:56:30.980 --> 00:56:33.679
biggest benefit you can do. And, you know, and

00:56:33.679 --> 00:56:35.739
you can incorporate that with cardio too, right?

00:56:35.880 --> 00:56:38.340
High intensity interval training, anabolic conditioning.

00:56:38.500 --> 00:56:41.360
This stuff is, this is the natural fountain of

00:56:41.360 --> 00:56:44.380
youth. It really is. And, you know, that's what

00:56:44.380 --> 00:56:46.800
people need to understand. on both of our levels

00:56:46.800 --> 00:56:48.980
with where we're at in the markets that we serve,

00:56:49.079 --> 00:56:51.300
you know, just because you go and get your hormones

00:56:51.300 --> 00:56:53.119
optimized doesn't mean it's going to naturally

00:56:53.119 --> 00:56:55.440
make everything better for the long run. You

00:56:55.440 --> 00:56:57.380
have to incorporate the work into it, just like

00:56:57.380 --> 00:57:00.380
us. If you could go to the gym and be consistent

00:57:00.380 --> 00:57:03.219
as fuck, but if you're not. taking care of your

00:57:03.219 --> 00:57:06.559
hormones via, you know, external modalities like

00:57:06.559 --> 00:57:09.400
you offer and nutrition, you're fucked. You know,

00:57:09.440 --> 00:57:11.659
you're fucked. You have to find a way to make

00:57:11.659 --> 00:57:14.000
all of these things very symbiotic in your routine

00:57:14.000 --> 00:57:16.260
so you can fully optimize yourself because that's

00:57:16.260 --> 00:57:18.920
ultimately what we're after. We all want to become

00:57:18.920 --> 00:57:21.739
more optimized towards this better version of

00:57:21.739 --> 00:57:27.179
ourself over time. Absolutely. Well, Dean. This

00:57:27.179 --> 00:57:29.840
was a very optimized conversation, man. I really,

00:57:29.840 --> 00:57:32.360
I really appreciate you being here. And if you

00:57:32.360 --> 00:57:34.420
just really quickly want to tell people how to

00:57:34.420 --> 00:57:36.820
find you. And of course we'll have everything

00:57:36.820 --> 00:57:39.360
in the description as well. But yeah, you know,

00:57:39.360 --> 00:57:42.239
you can reach out to me on Facebook, Dean Trinkline,

00:57:42.340 --> 00:57:45.260
Instagram. My handle is I am Dean Trinkline,

00:57:45.280 --> 00:57:48.219
but the gym stuff, muscle monkey .fit is where

00:57:48.219 --> 00:57:49.900
you can find our website or our phone numbers

00:57:49.900 --> 00:57:52.139
on there. Give us a call. Like I said, we're

00:57:52.139 --> 00:57:54.679
happy to help anybody, but that's about where

00:57:54.679 --> 00:57:56.420
you can find me. You want my social security

00:57:56.420 --> 00:57:58.820
number and my home address? Just the credit card

00:57:58.820 --> 00:58:01.340
number and the CVC number, please. All right.

00:58:01.940 --> 00:58:03.960
Thanks, Dean. Appreciate you being here, man.

00:58:04.019 --> 00:58:12.380
Thanks a lot. That's a wrap on today's episode

00:58:12.380 --> 00:58:15.019
of Hormones Happen. I hope you're walking away

00:58:15.019 --> 00:58:18.159
with some clarity and confidence. If this resonated

00:58:18.159 --> 00:58:20.579
with you, let's keep the conversation going.

00:58:21.340 --> 00:58:24.219
Connect with us on Facebook, Instagram or over

00:58:24.219 --> 00:58:26.340
on the blog. And if you haven't yet subscribed

00:58:26.340 --> 00:58:29.760
yet, go ahead. It's the easiest way to keep growing

00:58:29.760 --> 00:58:32.820
and learning. As always, we believe in your power

00:58:32.820 --> 00:58:36.260
to heal, thrive and lead. Be the hero of your

00:58:36.260 --> 00:58:36.800
own story.