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Welcome to episode 136, where 
stories stick to the page like 

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S'mores, and every role leads to
a deeper connection. 

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In this episode we're diving 
into the whimsical and wildly 

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original world of Marsh Hollow, 
a cooperative rolling right game

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bursting with charm, tension and
teamwork. 

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We're joined today by designer 
Kervin from 4Y Games, whose 

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upcoming Kickstarter title flips
the genre on its head with a 

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clever polyomino drawing 
mechanics and a heart warming 

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and slightly toasted narrative. 
Players take on the role of 

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marshmallow tribes. 
That's right, you heard that, 

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trying to escape a shadowy cult 
of fire worshipping foes 

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determined to roast them over 
open flames. 

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Strategy meets survival. 
In this laugh out loud yet 

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deeply tactical journey through 
the hollow, we'll explore how 

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this game encourages 
collaboration, creativity, and 

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most of all, community, all 
while dodging skewers. 

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So grab your dice and pencils 
and most importantly, your sense

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of adventure. 
This is 1 sweet story you won't 

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want to miss. 
It's cults, campfires and 

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confectionery chaos. 
Thanks for joining me. 

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How are you? 
I'm doing well, thanks for 

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having me. 
Hey, I am thrilled that we were 

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able to do this. 
I'm really excited to have you 

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on and getting to meet you at 
Gen. 

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Con, which was you warm my 
heart. 

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Thank you so much for that. 
You bought me coffee. 

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Of course I had to. 
See, that's how I lull you in. 

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If you want to be on the show, 
I'll buy you coffee at a con. 

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Pistachio oat milk lattes get 
with me every time. 

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Was good, wasn't it? 
So good. 

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I had a matcha latte. 
I had it for the first time the 

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day before and that was just 
really incredible and I fell in 

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love with matcha. 
I didn't even know that was a 

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thing, but apparently it is. 
I'm Asian, it's a thing. 

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OK, well, there you go. 
I'm a white boy from southern 

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Louisiana. 
I don't know nothing about 

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matcha, but now I do. 
I've been educated. 

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So there we are. 
So you've got this game, Marsh 

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Hollow coming out. 
Tell us a little bit about the 

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game and then we'll get into how
you came up with the story. 

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So in the game you play Marshall
the Marshmallow, whose family 

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has been taken in by a pyromancy
marshmallow cult. 

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You along with animal the 
forests, are going to go and try

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to break them out armed with 
water balloons and water guns 

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and try to save them and prevent
the swamp from being burnt down.

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That's that's kind of like the 
general story of Marsh Hollow. 

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Yeah, explain a little bit about
what I thought was most 

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interesting in the prototype. 
And the version I saw is nowhere

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as near as close as where you 
are today based on the box you 

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showed me the polyomino like 
you're drawing the polyomino 

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shapes, but they don't touch. 
I could explain that a little 

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bit. 
So I love the, I love Roland 

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writes, I love polyominos. 
And generally speaking, in 

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Bergen design language, when 
it's a polyomno game, you have a

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confined space and you're trying
to place these pieces as 

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efficiently as possible within a
given rule set to score points 

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or to like not lose points. 
And I love polyomnos, but there 

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are polyomnos games that don't 
follow that. 

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And one of my favorite ones is 
called Blockus. 

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Blockus is that it's a, it's a 
family game. 

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I, I played it a lot during the 
pandemic with the person I 

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designed this game with and her 
parents. 

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In Blockus, you have Poly, you 
have polyamno pieces and you're 

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trying to place them on a board.
Your goal is to use them all and

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you can only place them on the 
diagonals. 

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So you can't have any of them 
touch orthogonally like their 

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sides can't touch. 
And I always wondered why there 

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aren't any other polyamno games 
that use polyamnos that way. 

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And Blockus is very much an 
abstract game. 

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And I always thought to myself, 
if you had a game that was 

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similar to Blockus in that 
regard with a theme, I think it 

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would be amazing. 
And so that's kind of how the 

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mechanics of Marsh Hollows 
started. 

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Yeah, it was, it was difficult 
and even knowing block us and 

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you say it and all of a sudden 
I'm like, that makes sense. 

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I didn't, I didn't put that 
together when I was playing it 

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at first, right? 
Like it was very difficult to 

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adjust to. 
OK, they, the pieces you're 

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drawing them, but they can't 
touch. 

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They've got to be diagonal. 
I struggled with that for a 

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little bit and then we picked it
up and and ran away with it. 

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It was, it was pretty fantastic.
How'd you come up with the story

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of a marshmallow trying to 
escape these fiery cultists? 

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So my toe designer, she's 
actually my best friend from 

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high school. 
In her senior year of college, 

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she went to like a com design 
school where she had to take one

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object and put it through a 
bunch of different mediums. 

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Her name's Kelly Reese, and she 
decided to use marshmallows. 

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So she did like she carved into 
wood block like a mouth where 

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every taste bud was a different 
marshmallow. 

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She had postcards. 
She had like this her her final 

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projects were crazy. 
And I was digging through my 

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room and I was And I found her 
postcard that she had made her 

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senior year. 
And I'm not kidding. 

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I saw the game of marshallow. 
There were these marshmallows 

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who were just kind of like doing
their own thing. 

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They were like, they were like 
skewering each other. 

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They were like happy. 
They remind me a lot of the What

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do they call the Despicable Me 
guys? 

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What are they called? 
The minions? 

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Minions. 
Yeah, so I have always imagined 

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Minions, but like marshmallows 
in this area. 

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And I literally saw the game. 
And so I went up to her and I 

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was like, I have this idea for a
game. 

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You already do marshmallows, 
you're a graphic designer. 

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Like let's see where this goes. 
And so that started a three-year

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journey of trying to figure out 
for game design, trying to 

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figure out Stories, trying to 
find Tik Toks and trying to 

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figure out how that works. 
And before we knew it, well, I 

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mean, we're launching in a 
month, which is crazy. 

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That is, that's insane. 
How was that the how was the 

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process of learning game design 
right? 

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Because you had no experience 
with this beforehand, did you? 

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Kind of like I I did watch a 
game prior to this called Allow 

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me to Mansplain. 
That's one of the reasons why I 

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got on TikTok originally. 
I had an idea for a game and I 

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did a bunch of research. 
I, I listened to a bunch of 

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podcasts, I watched everything 
on YouTube and I said, I think I

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could do this. 
Sure, why not? 

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And so I've always been really 
good at games. 

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My background is in theater. 
I've been really good at like 

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analyzing how things work. 
And so, and I played a ton of 

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games. 
And I think that's the one thing

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that helped me a lot is that I 
love games. 

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I love playing different types 
of games and I'm able to look at

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games A to enjoy it, but B, like
figure out what about it makes 

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it work. 
My original idea for the game 

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did not work, surprisingly. 
My original idea for the game 

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was there's a campfire and 
you're marshmallows and the 

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animals of the forest are coming
to try to put out your fire. 

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And so they're trying to like 
defend from all these animals 

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coming from different 
directions. 

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But the one thing I wanted was I
wanted it to be a rolling right.

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Rolling right is my favorite 
genre and I wanted to figure a 

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way to make a game to convince 
people who don't love Roland 

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rights that Roland rights are 
worth their time. 

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People talk about how Roland 
rights are like accounting with 

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tweezers. 
Oh, it's, they're all the same. 

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And it's just like, it's, it's 
so low and it's all of these 

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things that aren't fun. 
And I don't agree with that. 

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And so we, and so I, that's when
we came up with the idea 

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originally, I realized that's a 
lot for a Roland, right? 

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That's a lot to ask for, for 
cards and paper to be attacked 

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from different directions. 
And so, and then I was like, OK,

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let's take it back, let's figure
it out. 

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And then it's slowly morphed 
into what it is today. 

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That's cool. 
What was what about? 

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Did you reach out to other 
designers for input or getting 

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Kickstarter projects started, 
and if So, what was that 

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experience like? 
My journey into board game 

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design and board game publishing
is very different than most 

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people, mostly because of 
TikTok. 

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So I had After I launched my 
first game, I, I made a video 

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and I and I talked about the 
different games that I had that 

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could be in the works. 
And the last one, that video was

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Marsh Hollow and people 
absolutely loved the theme of 

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that game. 
And even though that wasn't one 

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that I wanted to make 
necessarily right now, if people

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are asking for it like you kind 
of like if someone are 

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interested, that's easier to get
play testers, that's easier to 

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get everything. 
And so I said sure, why not? 

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And so that's when I asked Kelly
to join me in the process. 

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The when I started with the 
design. 

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So she is very much a gateway 
gamer, like below gateway gamer.

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She's not really into like 
really crunchy board games. 

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She's not really into like tons 
of pieces. 

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And but she her background is in
design and she's very big on 

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making sure that like her 
biggest complaint about Roland 

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rights is she's fighting with 
the design of the Roland right 

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to where she can't actually play
the game. 

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Oh. 
I can see that. 

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Because size is a priority where
your eye goes and like there's 

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different things that she takes 
inspiration because of her like 

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of her profession that it's hard
for her to like play a game. 

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And so to have her so, so to 
make a game that was intuitive 

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to her, that followed a lot of 
the design rules because 

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apparently we're game designers 
and artists break them a lot to 

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make that was we had to learn 
how to speak to each other. 

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We had to learn to be like, 
well, what do you mean move? 

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That was an hour conversation. 
OK, when? 

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It comes to roll like like like 
when you say move, do you mean 

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like up, down, left, right? 
Do you mean do you move that 

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like it was, it was one of the 
wireless conversations we had. 

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But so once we finally got some 
semblance of something to play 

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test, I I play tested a lot. 
I one of the best parts about 

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having a rolling right is that 
it plays so low. 

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So I played tested a bunch way 
before I played test with people

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and gencon 3. 
I guess now the three gencons 

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ago I asked my like 5 of my 
first ever followers on TikTok 

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to join me the bipoc lounge and 
play this game and it was the 

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first time I met all of them in 
person. 

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It was probably the worst 
explanation of a game I've ever 

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done in my life because Gen. 
Con is overwhelming. 

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I got to meet these people 
who've seen every video I've 

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ever made and they played it 
like I didn't mention it as a 

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cooperative game until halfway 
through. 

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Like they played the game. 
And so their their feedback was 

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something I took to heart 
because one of the biggest 

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complaints is probably not the 
right word for it. 

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But when you have play testers, 
it's people being honest with 

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you about your game. 
And my background's in theater, 

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I'm kind of known for being very
blunt. 

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And so like being like, please 
tell me about your game. 

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And I remember that feedback is 
what changed the direction of 

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where Marsh Hollow went down to 
one of them said Kervin. 

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I have a hard time rotating 
shapes in my brain. 

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I'm not spatially like spatial 
awareness is something I'm not 

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very good at. 
Can we these should be plastic 

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cards. 
And I said, gosh Dang it, that's

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such a good idea. 
And then from that, and then 

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from that play test, like I 
thought the game was fun. 

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I thought it was great. 
And they said it wasn't great. 

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They said it, they, they said it
played, but they actually took 

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the time to explain to me why 
things didn't work for them, 

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what was confusing, what I could
have done better. 

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They gave me ideas of where to 
go. 

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And so the majority of my play 
testers are board game content 

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creators, right? 
I probably played the game with 

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90% of board game TikTok and 
they have had significant input 

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to my game. 
Like I every time I look at the 

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game and I see like, oh, we made
this change because of this 

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person. 
We made this change because of 

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this person. 
And board game TikTok, they love

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all different types of games. 
And I realized the only reason 

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why some people didn't like it 
was because they were 

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overwhelmed with the choices, 
couldn't spatially rotate 

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shapes, and so they would just 
choose the easier of the two 

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pieces and just place it 
wherever because they felt like 

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they were holding people back. 
Well, that's a that's a good 

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point. 
I hadn't considered that. 

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So let me ask you, did you have 
any non board game tik tokers 

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that were play testing? 
Because there's an entire 

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because there's a culture of 
just play testers, and that's 

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what they do. 
Absolutely I would. 

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I would make videos and people 
would be like, I'd love to play 

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it. 
And I said, well, if you have an

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e-mail, let's go. 
And so I would play with them 

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remotely. 
I would do blind test, play 

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tests on TikTok. 
I, I talk a lot about board 

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games and board game adjacent 
things. 

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00:12:38,480 --> 00:12:40,320
And I, I have a whole series 
called things I do. 

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00:12:40,320 --> 00:12:42,320
So my boyfriend will play board 
games with me because he loves 

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Monopoly and he doesn't actually
like to play board games. 

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But I had someone, I noticed 
someone was watching my like a 

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couple of videos and she would 
watch a couple of videos every 

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10/15/20 minutes over the course
of a day. 

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It was like 200 videos that day 
and I was like, that's really 

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weird 'cause there's, it's 
pretty common for people when 

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they first find your channel to 
just like mass spam like videos.

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00:13:06,600 --> 00:13:09,720
And but she watched enough of 
them enough time to make me 

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realize that she was actually 
watching my videos. 

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00:13:12,400 --> 00:13:15,440
And that night as I was going to
bed, I get this massive DM 

253
00:13:15,560 --> 00:13:18,160
saying I'm sorry if this is 
creepy, I'm not trying to be 

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00:13:18,160 --> 00:13:20,280
creepy. 
But something about you I 

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00:13:20,280 --> 00:13:22,520
connected with. 
I watched enough of your content

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00:13:22,520 --> 00:13:24,080
to know that I like you and I 
want to support you. 

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00:13:24,120 --> 00:13:26,200
I would love to play this game 
with my kid. 

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00:13:26,200 --> 00:13:29,200
I know it's not made for 
children, but I, I kind of want 

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00:13:29,200 --> 00:13:31,560
to see how it plays with 
children with like my son and I 

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00:13:31,560 --> 00:13:34,280
said absolutely. 
So we played it with her son 

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00:13:35,240 --> 00:13:38,000
remotely. 
I had never met her prior. 

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00:13:38,360 --> 00:13:41,840
And we, we changed a few things 
because he's 6, his son was 6. 

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00:13:42,000 --> 00:13:44,440
So they were able to place 
things orthogonally and they 

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started with a gun. 
But he understood the rules 

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00:13:47,240 --> 00:13:48,840
better than she was and she was 
in it. 

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00:13:48,840 --> 00:13:51,840
She's not a gamer. 
Her husband runs the local board

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00:13:51,840 --> 00:13:55,280
gaming group in her city and 
she's not a board gamer, but she

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00:13:55,280 --> 00:13:58,680
was so excited to play this game
because of the theme and her son

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00:13:58,680 --> 00:14:03,040
loved it too. 
And so like, I've learned that 

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when I would play the game with 
members of people who don't play

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00:14:06,280 --> 00:14:08,280
a lot of board games or I play 
tests with people who aren't 

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00:14:08,280 --> 00:14:13,560
members of board game TikTok, 
how they how they explain the 

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00:14:13,680 --> 00:14:18,000
game back to me affected my 
teacher of the games because 

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00:14:18,200 --> 00:14:21,080
they look at things differently 
and they like different things 

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00:14:21,080 --> 00:14:23,440
appeal to them. 
And I've learned that every time

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00:14:23,440 --> 00:14:25,840
I play it with someone who 
doesn't necessarily play rolling

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00:14:25,840 --> 00:14:30,040
rights or board games, might 
might teach like forever future 

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00:14:30,040 --> 00:14:31,720
changes a little bit. 
Interesting. 

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00:14:32,400 --> 00:14:35,040
So I'm going to ask a question 
that I think I already know the 

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00:14:35,040 --> 00:14:38,160
answer to, but I like to ask it 
of designers. 

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00:14:38,560 --> 00:14:44,560
How easy was it for you to be 
vulnerable and open yourself up 

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00:14:44,560 --> 00:14:47,440
to that, to play testers in all 
of that criticism? 

283
00:14:47,440 --> 00:14:50,080
I'm a theater kid like there's 
nothing these people could tell 

284
00:14:50,080 --> 00:14:52,080
me that my teachers didn't say 
meaner. 

285
00:14:52,600 --> 00:14:57,560
So a it's that BI talk about 
diversity on TikTok. 

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00:14:57,760 --> 00:15:01,720
I share my personal experiences 
on a like platform where people 

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00:15:01,720 --> 00:15:03,720
are mean. 
People sometimes roll. 

288
00:15:03,800 --> 00:15:08,200
And it's one of those things 
where I always view it as, as 

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00:15:08,200 --> 00:15:11,240
long as I can tell that you're 
trying to be helpful and it's 

290
00:15:11,240 --> 00:15:13,680
coming from a place that isn't 
spiteful or mean. 

291
00:15:14,040 --> 00:15:16,640
Like you can hate my game, 
that's perfectly fine. 

292
00:15:16,800 --> 00:15:18,560
But I need you to tell me why 
you hate the game. 

293
00:15:18,760 --> 00:15:20,560
I need you. 
I will sit down with you like, I

294
00:15:20,560 --> 00:15:21,640
didn't like this. 
Well, what didn't you 

295
00:15:21,640 --> 00:15:24,160
understand? 
And I will sit there and like, 

296
00:15:24,360 --> 00:15:27,800
spend time to be like, hey, if 
normally it's like one or two 

297
00:15:27,800 --> 00:15:29,960
concepts that if you would have 
gotten your game experience 

298
00:15:29,960 --> 00:15:31,200
would have been completely 
different. 

299
00:15:31,920 --> 00:15:35,840
And so I, I personally don't 
have problems with people not 

300
00:15:35,840 --> 00:15:39,000
liking things I create. 
I have more of a problem if you 

301
00:15:39,000 --> 00:15:42,360
don't like me. 
That is a fairpoint. 

302
00:15:42,560 --> 00:15:45,120
That is fair. 
Yeah, I feel that too. 

303
00:15:45,120 --> 00:15:47,000
I want you to like me. 
Exactly. 

304
00:15:47,000 --> 00:15:50,600
It's like, I think I'm great. 
Well, you are great and I think 

305
00:15:50,600 --> 00:15:55,320
that your followers in your 
following Pip pans out right. 

306
00:15:55,320 --> 00:15:57,040
It shows that you're pretty 
terrific. 

307
00:15:57,040 --> 00:15:59,760
So and now you've got this game 
coming out. 

308
00:15:59,760 --> 00:16:03,240
That's just like I said, it's 
going to flip the genre on its 

309
00:16:03,240 --> 00:16:08,880
tail because this is a unique 
take on that polyomino mechanic 

310
00:16:08,880 --> 00:16:12,120
and it's in a rolling right 
format, which is pretty 

311
00:16:12,120 --> 00:16:15,280
spectacular. 
I didn't like, I didn't intend 

312
00:16:15,280 --> 00:16:18,880
to go out and make this game 
that like was significantly 

313
00:16:18,880 --> 00:16:21,440
different than what's out there.
That's not something that like I

314
00:16:21,440 --> 00:16:24,360
was trying to do. 
I definitely design theme first.

315
00:16:24,640 --> 00:16:25,960
There are people who design 
mechanics first. 

316
00:16:25,960 --> 00:16:30,160
People's on theme first. 
I very much care about themes 

317
00:16:30,160 --> 00:16:34,680
and I talk a lot about how on my
channel, how a lot of the games 

318
00:16:34,680 --> 00:16:36,840
don't interest me. 
Like there's a lot of themes I 

319
00:16:36,840 --> 00:16:42,240
don't care for and that's fine. 
But I remember last year I, I, I

320
00:16:42,240 --> 00:16:44,960
was really big in Lor Kana, 
which is the trading card game 

321
00:16:44,960 --> 00:16:49,200
by Robbins Burger, the Disney 1.
And I love Disney. 

322
00:16:49,280 --> 00:16:52,280
And so I didn't buy board games 
last year because TCGS are 

323
00:16:52,280 --> 00:16:55,360
expensive. 
And I wanted, and there are 

324
00:16:55,360 --> 00:16:58,960
people in the industry who say 
like, oh, I'd never play games 

325
00:16:58,960 --> 00:17:02,000
with themes I don't love. 
And I said, I don't know what 

326
00:17:02,000 --> 00:17:04,319
that's like. 
That's not something, that's not

327
00:17:04,319 --> 00:17:09,839
like a privilege that I have. 
And so I decided to play just 

328
00:17:09,839 --> 00:17:14,880
Larkana and it changed the, the 
type of games I was like willing

329
00:17:14,880 --> 00:17:16,960
to play. 
Like, I didn't realize it's OK 

330
00:17:16,960 --> 00:17:19,839
to be like, you know what? 
I, I'm not sure I like the theme

331
00:17:19,839 --> 00:17:21,720
of the game. 
Maybe I'll pass because I always

332
00:17:21,720 --> 00:17:23,720
think that there's always 
something about a game you can 

333
00:17:23,720 --> 00:17:25,400
love. 
There's whether it's like the 

334
00:17:25,400 --> 00:17:28,840
people you're playing with or 
there's like a mechanic that's 

335
00:17:28,840 --> 00:17:31,080
like really interesting. 
I, I think there's something, 

336
00:17:31,080 --> 00:17:33,280
there's always something you can
learn from a game, even it's not

337
00:17:33,440 --> 00:17:37,040
from a theme you love. 
But I have actively prioritized 

338
00:17:37,040 --> 00:17:42,520
finding games with like 
different themes because of that

339
00:17:42,520 --> 00:17:45,680
one decision I made. 
And then going into Marsh 

340
00:17:45,680 --> 00:17:49,640
Hollow, I have converted people 
into lovers of rolling rights, 

341
00:17:49,640 --> 00:17:52,400
which is crazy, which is like 
not something that, like, that's

342
00:17:52,400 --> 00:17:54,880
not something that I was 
actively trying to do. 

343
00:17:54,880 --> 00:17:57,560
I was just like, I wanna 
convince people that this genre 

344
00:17:57,560 --> 00:17:59,360
is worth it. 
And there are really good 

345
00:17:59,360 --> 00:18:02,400
rolling rights that like, even 
if you don't think you might 

346
00:18:02,400 --> 00:18:03,640
like it, you might actually 
could. 

347
00:18:03,840 --> 00:18:06,880
And they do. 
And I get to play rolling rights

348
00:18:06,880 --> 00:18:08,360
with them. 
I get to play with them online. 

349
00:18:08,360 --> 00:18:12,080
And it's, it's, it's something 
that I didn't expect to happen. 

350
00:18:12,320 --> 00:18:15,200
And I'm very happy and grateful 
that I was able to get to that. 

351
00:18:15,560 --> 00:18:18,920
And you should I I find I got to
say, I'm a little surprised by 

352
00:18:18,920 --> 00:18:21,200
the reaction. 
I didn't realize there were that

353
00:18:21,200 --> 00:18:24,080
many people that just did not 
like rolling rights because 

354
00:18:24,240 --> 00:18:28,320
they're, they're just so 
accessible, you know, they don't

355
00:18:28,320 --> 00:18:30,440
require a massive table 
presence. 

356
00:18:30,600 --> 00:18:34,200
They're easier to travel with. 
Yeah. 

357
00:18:34,200 --> 00:18:38,440
And how many rolling right 
versions of larger board games 

358
00:18:38,720 --> 00:18:41,320
have been published in the last 
two years? 

359
00:18:41,640 --> 00:18:44,040
Tons, Yeah. 
Like they always say, it always 

360
00:18:44,040 --> 00:18:45,520
feels like accounting with 
tweezers. 

361
00:18:45,520 --> 00:18:47,640
And I'm like, I can see that. 
Like there's some of them 

362
00:18:47,640 --> 00:18:50,880
absolutely are just like, just 
like tick mark, tick mark, tick 

363
00:18:50,880 --> 00:18:53,280
marks. 
But just like every other genre,

364
00:18:53,280 --> 00:18:55,920
there's different things within 
it that are actually fun. 

365
00:18:55,920 --> 00:18:59,880
And to write off a whole genre 
because of what you think it is,

366
00:19:00,160 --> 00:19:02,680
is something that, like I, I 
wanted to show people. 

367
00:19:04,600 --> 00:19:07,040
Yes, and I think you, I think 
you achieved that. 

368
00:19:07,520 --> 00:19:10,640
The theme is interesting. 
The theme didn't sing to me at 

369
00:19:10,800 --> 00:19:15,840
when I when I got the prototype 
from you, I was like, OK, being 

370
00:19:15,840 --> 00:19:19,120
honest, I was like what? 
OK, but I'm going to. 

371
00:19:19,440 --> 00:19:22,760
But I also love play testing for
the sake of play testing. 

372
00:19:23,160 --> 00:19:27,360
And I also recognize that as a 
fellow creative, the importance 

373
00:19:27,360 --> 00:19:28,960
of getting constructive 
feedback. 

374
00:19:28,960 --> 00:19:33,200
So I want to be helpful. 
So my wife and I sat down and 

375
00:19:33,200 --> 00:19:37,880
played and figured it out and I 
was like, OK, the mechanics and 

376
00:19:37,880 --> 00:19:41,960
the gameplay made it an 
interesting experience. 

377
00:19:42,280 --> 00:19:44,960
And then after playing it two or
three more times, it was like, 

378
00:19:45,520 --> 00:19:49,400
this is adorable it. 
Is adorable. 

379
00:19:49,600 --> 00:19:53,440
It so is and you know, there's 
so many cute games out there, 

380
00:19:53,440 --> 00:19:58,640
but this is just, this is a new 
way of polyominal mechanics and 

381
00:19:58,640 --> 00:20:03,200
a new way of rolling right? 
And just it took my breath away,

382
00:20:03,560 --> 00:20:07,240
if I'm being honest. 
So originally the the style was 

383
00:20:07,240 --> 00:20:09,520
supposed to be like kawaii, 
super cute. 

384
00:20:09,520 --> 00:20:12,880
And then and then we got into 
there's a lot of characters in 

385
00:20:12,880 --> 00:20:15,040
the game. 
I think there's like 11-12 like 

386
00:20:15,160 --> 00:20:17,920
individual animals, there's a 
bunch of little marshmallows. 

387
00:20:18,200 --> 00:20:21,000
And when we were trying to 
figure out like in the kawaii 

388
00:20:21,000 --> 00:20:25,240
style, they're all the same 
height and part of the joy of 

389
00:20:25,240 --> 00:20:27,600
having a bunch of different 
animals and in relation to 

390
00:20:27,600 --> 00:20:29,920
marshmallows, saving other 
marshmallows is like the height 

391
00:20:29,920 --> 00:20:33,800
differences, the play on like 
the different like movements and

392
00:20:33,800 --> 00:20:36,760
positions you can have. 
And so we were looking for 

393
00:20:36,760 --> 00:20:41,480
different styles and Kelly came 
up with rubber hose, which is 

394
00:20:41,480 --> 00:20:45,320
what Cuphead is and what Goofy, 
who's my favorite Disney 

395
00:20:45,320 --> 00:20:47,880
character, was originally drawn 
in So. 

396
00:20:48,200 --> 00:20:50,760
Right. 
And so that style is very much 

397
00:20:50,760 --> 00:20:52,640
like that. 
And there aren't a lot of games 

398
00:20:52,640 --> 00:20:56,800
that utilize that. 
I remember when I, I couldn't, 

399
00:20:57,120 --> 00:20:59,920
when I, when I create a game as 
a publisher and a content 

400
00:20:59,920 --> 00:21:03,000
creator, I think about the types
of videos I would want to make. 

401
00:21:03,000 --> 00:21:05,120
I think about my friends who are
going to make content and like 

402
00:21:05,240 --> 00:21:08,320
how their videos work. 
And if I want to make sure my 

403
00:21:08,320 --> 00:21:10,880
game is highlighted well, I need
to make sure that I have enough 

404
00:21:10,880 --> 00:21:12,880
art, that I have nothing to 
unbox, that I have enough 

405
00:21:12,880 --> 00:21:16,360
interesting things to show. 
And I, I remember thinking that 

406
00:21:16,800 --> 00:21:19,640
if this was kawaii and it's just
super cute, it would just be 

407
00:21:19,640 --> 00:21:23,000
sarcastic coming from me. 
Like I'm a happy person, but I 

408
00:21:23,000 --> 00:21:25,600
want to be like, look how cute 
this is, Look how cute this is. 

409
00:21:25,640 --> 00:21:28,760
I would, it would be so like not
real for me. 

410
00:21:29,040 --> 00:21:32,960
And like, I think things are 
cute and I think things can be 

411
00:21:32,960 --> 00:21:37,680
like darker and cute. 
And I think that cozy isn't 

412
00:21:37,680 --> 00:21:39,440
necessarily the same for 
everybody. 

413
00:21:39,440 --> 00:21:43,640
And you can do things that are 
cozy, that aren't just like cute

414
00:21:44,040 --> 00:21:46,800
but and have different people 
connect to your game because my 

415
00:21:46,800 --> 00:21:48,280
game is a different type of 
game. 

416
00:21:48,280 --> 00:21:51,840
And if I want to attract people 
who like different types of 

417
00:21:51,840 --> 00:21:54,000
games, I'm gonna go a little 
dark. 

418
00:21:54,000 --> 00:21:55,480
I'm gonna make things like cute,
like. 

419
00:21:55,840 --> 00:21:58,440
And there's some characters like
the Otter, freaking adorable. 

420
00:21:58,440 --> 00:22:00,760
It's when I the Otter and the 
alligator are my favorite 

421
00:22:00,760 --> 00:22:05,240
characters in the game and to 
have them just be like and and 

422
00:22:05,240 --> 00:22:07,640
be able to show things and like.
I can't wait to have all the 

423
00:22:07,640 --> 00:22:09,720
merge. 
That's another thing is that we 

424
00:22:09,760 --> 00:22:10,080
spent. 
A. 

425
00:22:10,600 --> 00:22:13,200
Few and a half years trying to 
figure out the style and that 

426
00:22:13,200 --> 00:22:15,320
the reason why it's taken so 
long was because we wanted to 

427
00:22:15,320 --> 00:22:18,320
make sure the art was right and 
the characters were correct. 

428
00:22:18,320 --> 00:22:22,040
And like we even did a comic for
to explain the lore of the game 

429
00:22:23,400 --> 00:22:27,120
we wanted. 
We wanted to show something that

430
00:22:28,280 --> 00:22:31,040
does isn't really out there, 
especially for own rights to be 

431
00:22:31,040 --> 00:22:33,960
like this is, this is what can 
be. 

432
00:22:34,080 --> 00:22:36,120
And a lot of people think, I 
thought I was crazy. 

433
00:22:36,120 --> 00:22:39,760
A lot of people in the industry 
are, we're confused and they're 

434
00:22:39,760 --> 00:22:40,880
like, you could have done this 
sooner. 

435
00:22:40,880 --> 00:22:43,000
You could have just put tariffs,
you could have done all of this.

436
00:22:43,440 --> 00:22:47,000
But I always tell them, but if 
it makes sense for me, that's 

437
00:22:47,000 --> 00:22:51,800
all that really matters, right? 
And my audience has been 

438
00:22:51,800 --> 00:22:54,680
following me the entire 2 1/2 
years. 

439
00:22:54,680 --> 00:22:59,040
And I, I can honestly say as 
like an indie board game 

440
00:22:59,040 --> 00:23:01,920
publisher, I wasn't hurting for 
play testers. 

441
00:23:02,400 --> 00:23:05,480
And that's one of the coolest 
things to know is that they're 

442
00:23:05,480 --> 00:23:08,720
people who want to support me. 
They want to support the game. 

443
00:23:08,720 --> 00:23:11,960
And, and you're more likely to 
get better play testers to give 

444
00:23:11,960 --> 00:23:15,280
you better ideas for your game. 
And it slowly evolved and I'm so

445
00:23:15,280 --> 00:23:18,680
happy with where it is. 
That's incredible because how 

446
00:23:18,680 --> 00:23:22,000
many designers I know they 
complain about, not complain, 

447
00:23:22,000 --> 00:23:24,680
that's not the right word, but 
they they share their 

448
00:23:24,680 --> 00:23:28,760
frustrations with how difficult 
it is to find a diverse group. 

449
00:23:29,000 --> 00:23:32,920
And I don't mean, you know, just
a wide number of different play 

450
00:23:32,920 --> 00:23:36,360
testers from around wherever and
struggle with that. 

451
00:23:36,360 --> 00:23:41,080
So it's great that you were able
to instantly have a pool of play

452
00:23:41,080 --> 00:23:45,000
testers to get that feedback. 
And, and not even that, just 

453
00:23:45,200 --> 00:23:49,120
having like a roller, right? 
I mean, we got to play remotely 

454
00:23:49,280 --> 00:23:52,400
and so I didn't have to be in 
person to, to show we were able 

455
00:23:52,400 --> 00:23:56,280
to figure that out. 
And it it, it was incredibly 

456
00:23:56,280 --> 00:23:59,080
helpful and probably it would 
have taken me a lot longer if we

457
00:23:59,080 --> 00:24:00,520
had decided to not do a rolling 
right. 

458
00:24:00,680 --> 00:24:05,480
Do you have any regrets? 
Or maybe not regrets, but things

459
00:24:05,480 --> 00:24:08,280
you would do differently if you 
were to do it over again, like. 

460
00:24:08,320 --> 00:24:10,920
With the like designing the game
or like the Kickstarter or just 

461
00:24:10,920 --> 00:24:12,960
like everything. 
Everything. 

462
00:24:13,360 --> 00:24:15,080
And that's not meant to be a 
trick question. 

463
00:24:15,080 --> 00:24:20,640
There's no right or wrong. 
I will say, I will say the So 

464
00:24:20,640 --> 00:24:23,920
every year I do 10 things that 
scare me as someone who's like 

465
00:24:23,920 --> 00:24:27,760
an anxious person, I think it's 
important to because you don't 

466
00:24:27,760 --> 00:24:31,080
always have control over when 
you're pushed outside of your 

467
00:24:31,080 --> 00:24:35,000
comfort zone. 
And I think it's important to be

468
00:24:35,000 --> 00:24:37,560
the person sometimes to push you
out of your comfort zone. 

469
00:24:37,560 --> 00:24:38,880
I think it's one of the ways we 
grow. 

470
00:24:38,880 --> 00:24:41,040
I think the older we get, the 
more likely we're not to do it. 

471
00:24:41,400 --> 00:24:43,760
And the older I've gotten, the 
harder it's gotten, if I'm 

472
00:24:43,760 --> 00:24:48,000
perfectly honest. 
And so in the BIPOC lounge, the 

473
00:24:48,120 --> 00:24:50,840
it's just run by the Rose Kotlin
foundation at Gen. 

474
00:24:50,840 --> 00:24:52,560
Con. 
They also do the women gaming 

475
00:24:52,720 --> 00:24:55,640
and origins. 
The the big a dinner at PAX 

476
00:24:55,640 --> 00:24:59,960
unplugged. 
They really focus on bringing 

477
00:24:59,960 --> 00:25:02,360
more people into the hobby and 
more people in the industry. 

478
00:25:02,360 --> 00:25:04,920
If you're like education and one
of the things you can do is you 

479
00:25:04,920 --> 00:25:07,200
can sign up for a time slot for 
with a mentor. 

480
00:25:07,920 --> 00:25:11,360
Previously, every hour of every 
day was planned and so I 

481
00:25:11,360 --> 00:25:12,920
couldn't even grab lunch with 
somebody. 

482
00:25:13,040 --> 00:25:16,560
Mostly I skipped lunch and 
people just brought me lunch and

483
00:25:16,560 --> 00:25:19,360
I ate during a play test. 
And this Gen. 

484
00:25:19,360 --> 00:25:24,200
Con I decided I was going to 
sign up for a mentor and so I 

485
00:25:24,200 --> 00:25:26,720
was reading through and I ended 
up wanting to meet with the 

486
00:25:27,720 --> 00:25:29,880
senior marketing manager of 
Renegade. 

487
00:25:30,120 --> 00:25:32,600
His thing talked about like 
Kickstarters, he talked about 

488
00:25:32,600 --> 00:25:37,000
working with influencers and I 
met with him and this is what I 

489
00:25:37,000 --> 00:25:41,480
told him, which is made me very 
anxious because of my experience

490
00:25:41,480 --> 00:25:45,080
in this in the space. 
I said I am well aware of how 

491
00:25:45,080 --> 00:25:48,400
indie publishers create and 
kickstart a game. 

492
00:25:48,880 --> 00:25:52,040
They go to conventions, they 
play, test it with strangers, 

493
00:25:52,240 --> 00:25:56,760
they build listservs, they go 
Kickstarter. 

494
00:25:56,920 --> 00:26:00,200
They want like launching 
conventions, they have booths. 

495
00:26:00,520 --> 00:26:05,520
And I didn't do any of that. 
I said I did all of my research 

496
00:26:05,520 --> 00:26:07,400
and realized I don't think that 
works for me. 

497
00:26:07,840 --> 00:26:10,600
And so on a whim, I joined 
TikTok. 

498
00:26:10,600 --> 00:26:14,240
I was able to create a 
following, some sorts of a 

499
00:26:14,240 --> 00:26:16,600
following. 
I was able to get play testers. 

500
00:26:16,840 --> 00:26:20,400
I was able so and that affected 
my marketing strategy, which is 

501
00:26:20,400 --> 00:26:23,680
basically going to be a lot of 
for getting content across all 

502
00:26:23,680 --> 00:26:27,720
platforms. 
And I said, as someone who 

503
00:26:28,120 --> 00:26:31,800
didn't do what most people did, 
as someone who's not seen my 

504
00:26:31,800 --> 00:26:34,720
game, can you look at my game 
and tell me what you would 

505
00:26:34,720 --> 00:26:40,480
highlight? 
And I, and I fully expected, I 

506
00:26:40,480 --> 00:26:42,760
fully expected him to just be 
like, well, why didn't you do 

507
00:26:42,760 --> 00:26:45,120
the listserv? 
Why you like, like what you hear

508
00:26:45,120 --> 00:26:47,520
over and over and over again? 
I'm like, sure, it doesn't, I 

509
00:26:47,560 --> 00:26:49,000
don't have the, it doesn't work 
for me. 

510
00:26:49,000 --> 00:26:52,160
And like if I have resources 
that I think are better, like 

511
00:26:52,160 --> 00:26:55,320
I'm not running meta ads and 
it's always really big, like all

512
00:26:55,320 --> 00:26:56,600
of the things like I'm not 
doing. 

513
00:26:56,600 --> 00:27:00,120
I expected him to just like be 
super judgy and say, well, you 

514
00:27:00,120 --> 00:27:02,480
should just do these things 
because people say the same a 

515
00:27:02,480 --> 00:27:05,480
things over and over again. 
And then he looked at me and he 

516
00:27:05,480 --> 00:27:08,600
smiled and he said, let's, let's
go through it together. 

517
00:27:08,920 --> 00:27:12,520
So he pulled. 
He pulled up one of their pages 

518
00:27:12,520 --> 00:27:14,000
that they had done for our 
previous Kickstarter. 

519
00:27:14,240 --> 00:27:17,200
He explains, like the rationale 
of how things are laid out. 

520
00:27:17,480 --> 00:27:19,880
He looked through, he looked 
through like the instruction 

521
00:27:19,880 --> 00:27:21,000
manual. 
He looked through the things he 

522
00:27:21,000 --> 00:27:22,200
said. 
You should highlight this here. 

523
00:27:22,320 --> 00:27:23,680
You should do this, you should 
do this. 

524
00:27:23,960 --> 00:27:28,400
And I didn't. 
I know why I was originally 

525
00:27:28,400 --> 00:27:33,680
scared to tell a person in the 
industry who's marketing manager

526
00:27:33,680 --> 00:27:37,080
for Renegade, It's a pretty big 
deal to be like, I know what 

527
00:27:37,080 --> 00:27:39,280
you're supposed to do. 
I didn't do it, I think, and I 

528
00:27:39,280 --> 00:27:42,800
haven't come across as like, 
this is what made the most sense

529
00:27:42,800 --> 00:27:44,320
for me. 
And not like I know what's 

530
00:27:44,320 --> 00:27:46,880
better or like there's a lot of 
things that people could have 

531
00:27:46,880 --> 00:27:49,480
read into that. 
And he was so welcoming and he 

532
00:27:49,480 --> 00:27:54,280
was so nice. 
And so like, because I went so 

533
00:27:54,280 --> 00:27:58,440
far left with how I'm going to 
launch this campaign, I regret 

534
00:27:58,760 --> 00:28:03,640
not not even at trying to do 
like listservs or like like like

535
00:28:03,800 --> 00:28:06,640
it's it's one thing to say that 
doesn't make sense for me, but 

536
00:28:06,640 --> 00:28:08,480
also something to be like, I 
didn't try it. 

537
00:28:09,640 --> 00:28:10,400
Right. 
Sure. 

538
00:28:10,520 --> 00:28:15,000
OK. 
So, so like do I have a like a 

539
00:28:15,000 --> 00:28:18,000
listserv of people to e-mail? 
No, I have like their like 

540
00:28:18,000 --> 00:28:19,760
number and I can text them when 
I need things. 

541
00:28:20,040 --> 00:28:22,400
I have. 
And again, when the majority of 

542
00:28:22,400 --> 00:28:25,320
your community is content 
creators, it's going to look 

543
00:28:25,320 --> 00:28:27,920
different than if you never make
content. 

544
00:28:28,360 --> 00:28:32,040
And so like, I don't regret not 
doing that. 

545
00:28:32,320 --> 00:28:34,240
But also like there's only so 
much time in the day. 

546
00:28:34,400 --> 00:28:38,080
And when you're one of two 
people trying to figure out this

547
00:28:38,080 --> 00:28:41,800
whole how to do a Kickstarter, 
how to make a game, how to like 

548
00:28:42,160 --> 00:28:46,200
while having a full time job, 
while having, you know, like 

549
00:28:46,200 --> 00:28:48,520
being in a long distance 
relationship, it's a lot to try 

550
00:28:48,520 --> 00:28:52,640
to like maintain and handle. 
And so like, I wouldn't say I 

551
00:28:52,640 --> 00:28:55,880
regret not doing that, but like,
I probably should have just 

552
00:28:55,880 --> 00:28:57,360
sucked it up. 
And then like, it's fine. 

553
00:28:57,560 --> 00:28:59,040
I can attempt to do a list 
serve. 

554
00:28:59,160 --> 00:29:01,720
And it's not even like I didn't 
do my research on that because 

555
00:29:01,720 --> 00:29:04,840
when I did all my research, I 
knew like there's Mailer light, 

556
00:29:04,840 --> 00:29:07,280
there's mail trip, like I 
they're all the things like 

557
00:29:07,280 --> 00:29:10,360
they're in notes, in notebooks 
in a corner of my desk that like

558
00:29:10,360 --> 00:29:14,080
I'm sure I could open. 
I'm not one to do things just 

559
00:29:14,080 --> 00:29:17,240
because people do it. 
And if it doesn't make sense, 

560
00:29:17,240 --> 00:29:20,400
why, why am I doing it? 
And if I'm like. 

561
00:29:20,400 --> 00:29:23,520
It's a great question. 
Like running meta ads. 

562
00:29:23,520 --> 00:29:26,120
Why does one run meta ads? 
Because they're trying to put 

563
00:29:26,120 --> 00:29:29,040
your game in front of people who
might be interested. 

564
00:29:29,480 --> 00:29:34,360
Well, if I have 30 to 60 content
creators across platforms show 

565
00:29:34,360 --> 00:29:37,920
off a really beautiful game, 
isn't that similar? 

566
00:29:37,920 --> 00:29:40,320
I'm not saying it's the same and
I'm not saying necessarily like 

567
00:29:40,520 --> 00:29:45,200
the R, the ROI is gonna be the 
same, but it's gonna be put in 

568
00:29:45,200 --> 00:29:51,120
front of a lot of people's eyes.
And so and so that I found that 

569
00:29:51,120 --> 00:29:53,200
I have alternatives to what 
people are doing. 

570
00:29:53,200 --> 00:29:57,480
And even though it may not be 
exactly the same, it was enough 

571
00:29:57,480 --> 00:30:00,120
for me and it made sense for how
I wanted to spend my time. 

572
00:30:00,200 --> 00:30:02,960
Because also, how many 
publishers or like any 

573
00:30:02,960 --> 00:30:06,000
publishers do you know, who 
actually are making can make 

574
00:30:06,000 --> 00:30:09,080
their own content for their game
other than this is my game? 

575
00:30:09,600 --> 00:30:12,760
Like becoming a content creator 
absolutely drastically 

576
00:30:12,760 --> 00:30:16,400
influenced how I designed the 
game, what the art looks like 

577
00:30:16,400 --> 00:30:19,520
and how it plays. 
Wow, wow. 

578
00:30:19,520 --> 00:30:23,440
So you in an you in essence are 
exemplifying everything I've 

579
00:30:23,440 --> 00:30:27,240
been saying is that on this 
podcast, is that your personal 

580
00:30:27,240 --> 00:30:33,000
experience informed how you 
viewed this project and how it 

581
00:30:33,040 --> 00:30:36,800
and how you approached it and 
how you tackled it and developed

582
00:30:36,800 --> 00:30:39,280
your own strategy. 
I love that. 

583
00:30:39,280 --> 00:30:42,760
That's that's incredible being a
content creator. 

584
00:30:43,160 --> 00:30:45,320
Yeah, that. 
I love how you said that. 

585
00:30:45,800 --> 00:30:49,600
I want to. 
I was thinking about, I was 

586
00:30:49,600 --> 00:30:51,000
thinking about our conversation 
at Gen. 

587
00:30:51,000 --> 00:30:56,840
Con, and you were talking about 
the environment of content 

588
00:30:56,840 --> 00:30:58,920
creators in terms of game 
design. 

589
00:30:59,000 --> 00:31:02,240
Oh, man, I wish I could remember
what you said because I wanted 

590
00:31:02,240 --> 00:31:04,400
to give you an opportunity to 
say it again because it's just 

591
00:31:04,400 --> 00:31:07,880
so cool and it was tied directly
to everything we're talking 

592
00:31:07,880 --> 00:31:10,560
about right now. 
Gosh, shame on me forgetting 

593
00:31:10,560 --> 00:31:14,080
what you said to trigger that. 
I'm a terrible interviewer. 

594
00:31:15,320 --> 00:31:16,840
You you didn't have a notepad 
out? 

595
00:31:17,200 --> 00:31:20,280
I didn't. 
I didn't because I'm so in the 

596
00:31:20,280 --> 00:31:21,080
moment. 
Yeah. 

597
00:31:21,520 --> 00:31:23,880
So that's on me. 
Shame on me. 

598
00:31:24,000 --> 00:31:28,400
Well, but I love how content 
creators influenced your 

599
00:31:28,400 --> 00:31:31,720
approach. 
Like, that's just that's unique.

600
00:31:32,280 --> 00:31:38,440
And is that why you decided to 
go publish it yourself rather 

601
00:31:38,440 --> 00:31:42,480
than approach a big publisher 
and let them publish Marshallow?

602
00:31:42,560 --> 00:31:44,680
I think I'll, I'll get to, to 
that in a second. 

603
00:31:45,280 --> 00:31:49,280
I feel like what separates me 
from a lot of content creators 

604
00:31:49,280 --> 00:31:51,920
and just like people in the 
industry is just intention, 

605
00:31:52,240 --> 00:31:53,880
right? 
Like if diversity is part of 

606
00:31:53,880 --> 00:31:56,040
your platform, you have to be 
intentional. 

607
00:31:56,280 --> 00:31:59,920
And there and there are people 
who say things like, it must be 

608
00:31:59,920 --> 00:32:03,400
nice to be able to hit record, 
just talk and then because you 

609
00:32:03,400 --> 00:32:06,800
had a thought and then post it. 
But that's not how I make 

610
00:32:06,800 --> 00:32:08,800
content. 
There are people who have said 

611
00:32:09,160 --> 00:32:11,320
Kervin makes content in his car 
where he just talks. 

612
00:32:11,320 --> 00:32:14,960
If he can do it, anyone can do 
it, which like it's true, but I 

613
00:32:14,960 --> 00:32:17,600
actually think about it. 
I actually like there's a reason

614
00:32:17,600 --> 00:32:21,080
and a purpose and like branding 
is super important. 

615
00:32:21,080 --> 00:32:24,360
And so the intentionality at 
into which I talk about 

616
00:32:24,360 --> 00:32:27,760
diversity into which I do my 
brand and I make my tik Toks is 

617
00:32:27,760 --> 00:32:31,120
what I brought to the my game 
and my board game design and my 

618
00:32:31,120 --> 00:32:34,000
publishing of it. 
And so like there's a reason for

619
00:32:34,000 --> 00:32:35,960
everything. 
And a lot of people, their 

620
00:32:35,960 --> 00:32:40,680
process is just different. 
And so getting to that point was

621
00:32:41,560 --> 00:32:44,480
a lot of band power as a lot of 
bandwidth and why it's taken as 

622
00:32:44,480 --> 00:32:47,280
long as as I have. 
Could you rephrase your question

623
00:32:47,280 --> 00:32:48,280
again? 
I lost it. 

624
00:32:48,480 --> 00:32:50,600
Oh, why? 
Why didn't pitch back? 

625
00:32:50,600 --> 00:32:52,280
Why didn't pitch Marshallow? 
So. 

626
00:32:52,920 --> 00:32:56,720
In my initial research of self 
publish a game versus pitching 

627
00:32:56,720 --> 00:32:59,680
games to publishers, you lose 
all control. 

628
00:33:01,360 --> 00:33:06,400
So like I had people tell me, 
Kervin, I am so glad you are 

629
00:33:06,560 --> 00:33:09,000
self-publishing this yourself 
because no publisher would 

630
00:33:09,000 --> 00:33:11,240
publish this marshmallow 
cultists. 

631
00:33:11,240 --> 00:33:13,920
People are like publishers don't
even do necessarily do witches 

632
00:33:13,920 --> 00:33:16,720
unless they're like tea wishes, 
which is coming out, which I'm 

633
00:33:16,760 --> 00:33:21,360
sent for like a you lose control
of which like I don't want to 

634
00:33:21,360 --> 00:33:26,360
spend all I I've it would have 
been fine if I pitched it at a 

635
00:33:26,360 --> 00:33:28,920
certain point, but there's a 
point where you either pitch it 

636
00:33:28,920 --> 00:33:32,000
or need to self publish it. 
And for me, part of my platform 

637
00:33:32,000 --> 00:33:34,520
is I wanting to do things 
different. 

638
00:33:34,840 --> 00:33:37,600
Part of my platform is like, you
don't have to do things just 

639
00:33:37,600 --> 00:33:39,640
because that's how people are 
like people tell you you have to

640
00:33:39,640 --> 00:33:42,960
do it. 
And so when I made the decision 

641
00:33:42,960 --> 00:33:45,960
that I was going to self publish
this, it's because I wanted to 

642
00:33:45,960 --> 00:33:49,280
be able to show people what I 
can do and to show people that 

643
00:33:49,280 --> 00:33:50,800
what I can design, what I can 
publish. 

644
00:33:50,800 --> 00:33:54,160
And I wanted because I think the
game is amazing and I knew it 

645
00:33:54,160 --> 00:33:56,160
was going to, I knew it was 
going to be really, really good 

646
00:33:56,160 --> 00:34:01,800
and part and ultimately I would 
love to be someone who talks 

647
00:34:01,800 --> 00:34:06,120
about diversity in the space and
to be a a personality or to be 

648
00:34:06,120 --> 00:34:09,280
someone who does that, you need 
to get a certain amount of 

649
00:34:09,280 --> 00:34:13,080
success either as a content 
creator or as a publisher for 

650
00:34:13,080 --> 00:34:17,600
people to like know who you are 
right And to and to be like to 

651
00:34:17,600 --> 00:34:20,199
have a following on TikTok is 
not enough because people don't 

652
00:34:20,199 --> 00:34:23,400
even know what TikTok is. 
And so like, since I'm a 

653
00:34:23,400 --> 00:34:26,600
designer and I'm a publisher, 
having a successful game and 

654
00:34:26,600 --> 00:34:30,560
getting my name out there and 
like networking and getting 

655
00:34:30,560 --> 00:34:32,639
people to know me and understand
what I'm doing. 

656
00:34:32,920 --> 00:34:36,440
That's something that ultimately
is bringing me to like what I 

657
00:34:36,440 --> 00:34:38,080
want to do because I don't know 
if I want to publish games 

658
00:34:38,080 --> 00:34:40,280
forever. 
Like I always said, I don't 

659
00:34:40,280 --> 00:34:43,040
wanna. 
I don't like After Marshallow, 

660
00:34:43,040 --> 00:34:44,440
I'm there. 
I'll probably take a break from 

661
00:34:44,440 --> 00:34:46,239
content creation. 
I'll probably take a break from 

662
00:34:46,719 --> 00:34:49,360
and just figure out, like, if 
this is what I enjoy or if I've 

663
00:34:49,360 --> 00:34:51,480
convinced myself I enjoy it. 
I'm pretty sure I enjoy it. 

664
00:34:51,880 --> 00:34:55,400
Yeah, but when when you've 
posted at least one video a day,

665
00:34:55,400 --> 00:34:57,840
every day for four years, do you
really enjoy it? 

666
00:34:57,960 --> 00:34:59,560
I don't know. 
We'll find out. 

667
00:35:00,280 --> 00:35:02,000
Maybe so. 
It's so. 

668
00:35:02,040 --> 00:35:05,040
I like how so control's 
important. 

669
00:35:05,040 --> 00:35:08,720
I get that as a content creator,
you want to create it. 

670
00:35:08,720 --> 00:35:10,440
You create something that's 
yours. 

671
00:35:10,440 --> 00:35:15,680
You take your or you took. 
I guess you take because took is

672
00:35:16,400 --> 00:35:22,000
OK semantics with your 
intentionality in the content 

673
00:35:22,000 --> 00:35:25,600
you create. 
You brought that to the design 

674
00:35:25,600 --> 00:35:29,040
of your game and the way that 
you play, you approached play 

675
00:35:29,040 --> 00:35:32,440
testing the way you approached 
your marketing and hopefully a 

676
00:35:32,440 --> 00:35:34,480
way that you approach the 
project. 

677
00:35:35,080 --> 00:35:40,320
And so I find that fascinating, 
the intentionality and forming 

678
00:35:40,800 --> 00:35:44,240
the approach to the design 
because I've had conversations 

679
00:35:44,240 --> 00:35:47,720
with designers on this show with
different points of view as to 

680
00:35:48,120 --> 00:35:55,560
to pitch or to publish, right. 
That is the question and you 

681
00:35:55,560 --> 00:35:57,480
seem to have an answer for it 
for you. 

682
00:35:57,680 --> 00:36:01,880
I don't No go ahead. 
I don't suggest the board game 

683
00:36:01,880 --> 00:36:04,560
designer, publisher, content 
creator out like it's not like 

684
00:36:04,680 --> 00:36:06,680
it's not something that I think 
everyone can do. 

685
00:36:07,040 --> 00:36:10,400
It's not something everyone can 
do, sure, because they require 

686
00:36:10,400 --> 00:36:13,720
very different skill sets. 
Like Borgame design is different

687
00:36:13,720 --> 00:36:16,400
than Borgame publishing. 
Both of those are different than

688
00:36:16,400 --> 00:36:18,880
content creation. 
And if I'm honest, I stumbled 

689
00:36:18,880 --> 00:36:23,120
into content creation like it 
was something that I, I did like

690
00:36:23,120 --> 00:36:27,320
I remember one of my super fans 
who has become, she's not one of

691
00:36:27,320 --> 00:36:31,480
my best friends in the industry.
She would a year after we met, 

692
00:36:31,480 --> 00:36:34,360
she said, Gervin, your first 
like 20 videos, it looked like 

693
00:36:34,360 --> 00:36:36,440
you didn't want to be there. 
And I said, Brad, I didn't want 

694
00:36:36,440 --> 00:36:38,520
to be there. 
But she's like, but your message

695
00:36:38,520 --> 00:36:40,600
was good. 
I'm like, yeah, but like, like, 

696
00:36:40,720 --> 00:36:45,040
like back then, TikTok was all 7
second dance videos. 

697
00:36:45,400 --> 00:36:48,960
Back then, there were 14 people 
on board game TikTok and they 

698
00:36:48,960 --> 00:36:50,560
were doing exclusively how to 
play it. 

699
00:36:50,920 --> 00:36:53,040
No one was talking about board 
games in their car. 

700
00:36:53,520 --> 00:36:55,440
TikTok didn't even want long 
form content. 

701
00:36:55,440 --> 00:37:01,480
But like, in my bones, I felt 
that TikTok will eventually want

702
00:37:01,480 --> 00:37:05,440
one minute videos and I want 
and, and outside of board games,

703
00:37:05,600 --> 00:37:07,840
there were a lot of niches where
people just talk. 

704
00:37:08,440 --> 00:37:13,400
And so I wanted to learn a 
style, a cadence that was unique

705
00:37:13,400 --> 00:37:15,280
to me that to where I can tell a
story. 

706
00:37:15,280 --> 00:37:19,360
And I remember I was talking to 
Nicholas Sparkman at Sparkmanic 

707
00:37:19,760 --> 00:37:23,520
and he said, Kervin, you, you, 
you don't move, you stare at the

708
00:37:23,520 --> 00:37:28,040
camera and your message is, is 
what people connect to. 

709
00:37:28,040 --> 00:37:29,480
And that's what's the most 
important thing. 

710
00:37:29,480 --> 00:37:32,000
And I don't know if that was on 
purpose or not. 

711
00:37:32,000 --> 00:37:34,600
I'm like, it was on purpose. 
But he said it was really great.

712
00:37:34,600 --> 00:37:39,480
And now TikTok wants you to do 
one minute content and like over

713
00:37:39,480 --> 00:37:42,800
a minute content. 
And I'm lucky enough to be it 

714
00:37:42,800 --> 00:37:46,640
took me 3 years to get monetized
on TikTok and TikTok actually 

715
00:37:46,640 --> 00:37:48,840
paid for all of my prototypes. 
Nice. 

716
00:37:48,840 --> 00:37:50,800
I didn't know that. 
Yeah, I don't think we talked 

717
00:37:50,800 --> 00:37:54,240
about that when we when we met. 
So that's that's interesting. 

718
00:37:54,440 --> 00:37:56,480
Yeah. 
That that's a whole, that whole 

719
00:37:56,480 --> 00:38:00,440
monetization is a very new thing
for me, obviously having only 

720
00:38:00,440 --> 00:38:01,920
been on YouTube for less than a 
year. 

721
00:38:01,920 --> 00:38:04,320
And I know that I know it is a 
thing, but I'll cross that 

722
00:38:04,320 --> 00:38:09,280
bridge when I get to it. 
Me too, me too. 

723
00:38:10,120 --> 00:38:12,920
You know, it's interesting 
though, YouTube's short content,

724
00:38:13,680 --> 00:38:15,800
they just expanded it to 3 
minutes. 

725
00:38:15,800 --> 00:38:20,720
So you know, so obviously there 
is some value to more than just 

726
00:38:20,720 --> 00:38:23,880
snippets, right? 
But unfortunately, my short form

727
00:38:23,880 --> 00:38:26,840
content gets more views than my 
long form. 

728
00:38:27,000 --> 00:38:30,640
But by having folks like you on 
the show, maybe it'll draw more 

729
00:38:30,640 --> 00:38:33,240
people in. 
And I, this is some great 

730
00:38:33,240 --> 00:38:35,720
conversations that people are 
missing out on if they don't 

731
00:38:35,720 --> 00:38:38,400
listen. 
Because, you know, I think I've 

732
00:38:38,400 --> 00:38:41,240
got, I think I bring, I think 
I'm a good judge of character 

733
00:38:41,240 --> 00:38:43,440
and I bring some really great 
guests on. 

734
00:38:43,680 --> 00:38:46,240
And I'm going to be honest, 
y'all make me look good. 

735
00:38:46,600 --> 00:38:50,520
I need a lot of help. 
I, I will say the one thing that

736
00:38:50,520 --> 00:38:54,360
surprised me the most about 
content creation on TikTok is 

737
00:38:54,520 --> 00:38:58,280
like the quality of people who 
are content creators on the 

738
00:38:58,280 --> 00:39:01,240
platform like that. 
I didn't expect that. 

739
00:39:01,800 --> 00:39:05,080
Like there are a lot of people I
hang out with and talk and it's 

740
00:39:05,120 --> 00:39:08,520
I, I had a mutual say, I didn't 
know you were actually close to 

741
00:39:08,520 --> 00:39:11,720
all of them. 
And I said if I, if I feature 

742
00:39:11,720 --> 00:39:13,840
them on my channel, that means 
like we're actually friends 

743
00:39:13,840 --> 00:39:16,600
outside of this and we don't 
always talk board games. 

744
00:39:16,600 --> 00:39:19,920
And like I have their phone 
numbers and we talk and, and I 

745
00:39:19,920 --> 00:39:22,360
said it's not my fault they 
passed all of my tests. 

746
00:39:22,560 --> 00:39:25,960
Like I wish more of them didn't.
That way they leave me alone. 

747
00:39:26,080 --> 00:39:29,040
Because there's so many of us, 
it's hard to keep up. 

748
00:39:29,040 --> 00:39:31,400
How do you balance keeping up 
with everyone? 

749
00:39:31,840 --> 00:39:35,360
It's called being an extrovert. 
Well, I'm an extrovert too, but 

750
00:39:35,360 --> 00:39:37,200
there's only so much time in a 
day. 

751
00:39:37,760 --> 00:39:41,840
There is only so much time in a 
day, but also like I almost have

752
00:39:41,840 --> 00:39:44,720
exclusively online data my 
entire life. 

753
00:39:45,040 --> 00:39:49,520
And so like, and most of my 
friends like I've had since high

754
00:39:49,520 --> 00:39:51,320
school, like we're very old 
school. 

755
00:39:51,400 --> 00:39:54,000
Like we like the only people 
they talk on their onto the 

756
00:39:54,000 --> 00:39:55,560
phone are their grandparents and
me. 

757
00:39:55,800 --> 00:39:58,840
Like we send, we send care 
packages, I send corrections to 

758
00:39:58,840 --> 00:40:00,920
like their children. 
And I don't know, it's one of 

759
00:40:00,920 --> 00:40:03,920
those things where it's not one 
of those things where it's like 

760
00:40:03,920 --> 00:40:07,080
there's a schedule and then we 
like every Tuesday we talk, 

761
00:40:07,280 --> 00:40:08,800
right. 
When a lot of your friends are 

762
00:40:08,800 --> 00:40:11,560
content creators, a lot of your 
interaction is through the 

763
00:40:11,560 --> 00:40:14,320
videos that they create. 
And then that's true. 

764
00:40:14,400 --> 00:40:18,640
And then that turns into DMS. 
That turns into singing to each 

765
00:40:18,640 --> 00:40:20,920
other at conventions. 
There are a lot of people, but 

766
00:40:20,920 --> 00:40:25,120
also you, you make time for the 
people you care about. 

767
00:40:25,160 --> 00:40:26,640
I've always been a big believer 
in that. 

768
00:40:26,720 --> 00:40:29,120
And it looks different. 
And also I think it's really 

769
00:40:29,120 --> 00:40:32,040
important to say that I 
acknowledge that you have a life

770
00:40:32,040 --> 00:40:34,640
outside of me. 
Like it's OK to not return phone

771
00:40:34,640 --> 00:40:37,480
calls every now and then. 
It's OK that like it was a 10 

772
00:40:37,480 --> 00:40:40,360
second phone call. 
Like I like someone's like I 

773
00:40:40,360 --> 00:40:41,840
only have 10 seconds. 
I just wanted to say hi, I'm 

774
00:40:41,840 --> 00:40:44,800
thinking of you. 
That's like, that's amazing to 

775
00:40:44,800 --> 00:40:47,960
have to have. 
I'd have like guys tell me that 

776
00:40:47,960 --> 00:40:50,360
like that's, that's like my 
favorite thing in the world and 

777
00:40:50,360 --> 00:40:51,600
so. 
I. 

778
00:40:52,160 --> 00:40:56,280
I think as someone who's always 
prioritized friendships and 

779
00:40:56,280 --> 00:41:00,320
relationships and meaningful 
conversation, sometimes like 

780
00:41:00,320 --> 00:41:04,680
hello is very meaningful because
because they have kids, they 

781
00:41:04,760 --> 00:41:06,200
have a whole, they have, they 
have whole lives. 

782
00:41:06,200 --> 00:41:08,600
They have to take 2 seconds and 
to say, I'm, I'm thinking of 

783
00:41:08,600 --> 00:41:09,760
you. 
And that's something I've spent 

784
00:41:09,760 --> 00:41:13,000
a lot of time working on is like
if I only had a few seconds, 

785
00:41:13,000 --> 00:41:15,640
instead of sending like a quick 
text message, I just did a quick

786
00:41:15,640 --> 00:41:18,560
call and leave. 
I, I leave notoriously bad and 

787
00:41:18,560 --> 00:41:21,200
awkward voicemails to be like be
like, hey, cool. 

788
00:41:21,200 --> 00:41:24,120
I'm thinking if you kick a by 
curve, like that's literally all

789
00:41:24,120 --> 00:41:25,960
my voicemails. 
I'm not kidding. 

790
00:41:25,960 --> 00:41:28,000
I. 
Love it. 

791
00:41:28,040 --> 00:41:30,920
I struggle because I identify 
with what you're saying. 

792
00:41:30,920 --> 00:41:33,600
As an extrovert, I love deep, 
meaningful conversation. 

793
00:41:33,960 --> 00:41:35,480
Relationships are important to 
me. 

794
00:41:35,640 --> 00:41:38,520
It's what drew me to this 
platform of podcasting. 

795
00:41:38,840 --> 00:41:41,320
I want a deep, meaningful 
conversation about meaningful 

796
00:41:41,320 --> 00:41:46,200
topics rather than just let's 
talk about board game A and the 

797
00:41:46,200 --> 00:41:49,440
mechanics and the theme and all 
those things we talked about. 

798
00:41:49,440 --> 00:41:52,800
But I want to get to the core of
who you are as a person and how 

799
00:41:52,800 --> 00:41:56,400
that informs how you approach 
your design or playing this game

800
00:41:56,400 --> 00:41:59,400
or whatever. 
And I just, I struggle with 

801
00:41:59,560 --> 00:42:02,280
there's just not enough time in 
the day, you know, balancing 

802
00:42:02,280 --> 00:42:05,040
work and the podcast and my 
family. 

803
00:42:05,160 --> 00:42:07,760
And then I feel like, man, I 
haven't talked to you or sent 

804
00:42:07,760 --> 00:42:10,040
you Adm or a text message in six
months. 

805
00:42:10,040 --> 00:42:12,920
And that's on me. 
And you know, yeah. 

806
00:42:13,560 --> 00:42:17,680
I will say it's different. 
It's different also because I 

807
00:42:17,680 --> 00:42:20,160
started four years ago when 
there was only 14 people 

808
00:42:20,440 --> 00:42:22,120
creating content. 
That's fair. 

809
00:42:22,120 --> 00:42:25,760
And so like I, I didn't know 
that I was doing. 

810
00:42:25,760 --> 00:42:29,200
I mean, I did like, I know I was
doing it at the time, but I 

811
00:42:29,200 --> 00:42:31,800
didn't realize I was kind of 
like the board game TikTok 

812
00:42:31,800 --> 00:42:35,160
welcome committee. 
Like the algorithm knew that 

813
00:42:35,160 --> 00:42:37,040
like I love watching board game 
content. 

814
00:42:37,040 --> 00:42:39,400
So they would send it to me and 
then I would DM them and be 

815
00:42:39,400 --> 00:42:41,240
like, hey, I love that you're 
making board game content. 

816
00:42:41,680 --> 00:42:43,760
If you ever want to pick my 
brain about anything, please 

817
00:42:43,760 --> 00:42:45,720
feel free. 
But I just wanted to say hello 

818
00:42:45,720 --> 00:42:49,520
and I'm glad that you're here. 
And that's how I became friends 

819
00:42:49,520 --> 00:42:50,560
with so. 
And then it got to the point 

820
00:42:50,560 --> 00:42:51,880
where like you can't know 
everybody. 

821
00:42:51,880 --> 00:42:54,160
I'm like, no. 
You can't. 

822
00:42:54,800 --> 00:42:58,520
That's hard. 
That's really hard to grasp and 

823
00:42:58,520 --> 00:43:01,920
wrestle with because you just, 
you can't know everyone. 

824
00:43:01,920 --> 00:43:05,160
Now I'm musing about how I can't
know everyone and how sorry I 

825
00:43:05,160 --> 00:43:07,800
feel that y'all can't know me 
and I can't know you. 

826
00:43:07,800 --> 00:43:11,680
So you have to just passively 
watch or listen to me and listen

827
00:43:11,680 --> 00:43:13,160
to me talk to Kerbin this week, 
so. 

828
00:43:14,080 --> 00:43:17,760
I, I, I will say the we, I don't
know this happened to you, but 

829
00:43:17,760 --> 00:43:22,680
as a, a content creator who 
shares more than just like I 

830
00:43:22,720 --> 00:43:25,640
share aspects of my life on my 
channel, I share aspects of like

831
00:43:25,640 --> 00:43:27,560
who I am and like what I 
believe. 

832
00:43:28,400 --> 00:43:34,040
The amount of people who've said
things to me over the years that

833
00:43:34,040 --> 00:43:37,080
I've never explicitly said was 
always really confusing. 

834
00:43:37,280 --> 00:43:40,960
Like as a content creator, you 
have no control over how people 

835
00:43:40,960 --> 00:43:43,120
connect to your content. 
I say that that's like the 

836
00:43:43,120 --> 00:43:45,880
number one thing I tell content 
creators is that like there are 

837
00:43:45,880 --> 00:43:48,880
gonna be people who are gonna 
love the content. 

838
00:43:48,880 --> 00:43:51,520
You hate them most and you're 
like mad that you created, but 

839
00:43:51,520 --> 00:43:53,440
there are people who are going 
to love it and they're going to 

840
00:43:53,440 --> 00:43:54,800
tell you it's the best thing 
ever. 

841
00:43:54,960 --> 00:43:58,080
But like having people I, I was,
I was like, I remember I was 

842
00:43:58,080 --> 00:44:00,160
having a conversation and they 
said, oh, blah, blah, blah. 

843
00:44:00,160 --> 00:44:01,680
And I said, how do you know 
that? 

844
00:44:02,000 --> 00:44:04,680
Because I, I know, because all 
of my, you know, I'm 

845
00:44:04,680 --> 00:44:06,640
intentionally all my tik toks. 
I know what I'm talking about. 

846
00:44:06,960 --> 00:44:10,640
Like I know for a fact I've 
never stated what you said. 

847
00:44:10,640 --> 00:44:12,560
And like, well, you said this on
this one TikTok, this one on 

848
00:44:12,560 --> 00:44:15,000
this TikTok and this year. 
And if you think about it, it 

849
00:44:15,000 --> 00:44:16,600
makes sense that you like think 
this. 

850
00:44:17,040 --> 00:44:20,160
And I was like, that's creepy. 
Like, I'm glad we're like, I'm 

851
00:44:20,160 --> 00:44:21,760
glad we're mutuals and it's 
fine. 

852
00:44:22,000 --> 00:44:26,560
But like, I, it's, it's, it, it 
takes me aback that there are 

853
00:44:26,560 --> 00:44:29,040
people who like, I'm grateful 
that there are people who are 

854
00:44:29,040 --> 00:44:31,920
that thoughtful, right? 
And, and, and enjoy my content 

855
00:44:31,920 --> 00:44:35,720
enough to remember things like 
having Tik Tok's quoted back to 

856
00:44:35,720 --> 00:44:38,480
you is wild. 
I mean, it's wild. 

857
00:44:38,640 --> 00:44:41,840
And so having people do that, it
just makes me feel really 

858
00:44:41,840 --> 00:44:45,600
grateful that I have built a 
platform that people genuinely 

859
00:44:45,600 --> 00:44:48,920
connect to. 
Yeah, I have never been had 

860
00:44:48,920 --> 00:44:53,400
anyone quote my podcast back to 
me, but I have had a few people 

861
00:44:53,400 --> 00:44:57,640
like they talk about it in such 
a way where I'm like, oh, they 

862
00:44:57,640 --> 00:45:02,080
did watch it, right? 
Like they'll drop, you know, key

863
00:45:02,080 --> 00:45:05,600
moments and talks and I'm like, 
oh, wow, OK, there's a lot of 

864
00:45:05,600 --> 00:45:07,720
because most of my contents long
form. 

865
00:45:07,720 --> 00:45:13,280
I mean, you think an hour long. 
This is at this is episode 136. 

866
00:45:13,440 --> 00:45:18,320
That's a lot of hours of 
listening to this guy just wax 

867
00:45:18,320 --> 00:45:24,160
philosophical, philosophical 
about a hobby that he loves with

868
00:45:24,160 --> 00:45:26,800
other people. 
I mean, and the fact that y'all 

869
00:45:26,800 --> 00:45:31,440
keep listening and keep coming 
back and join me on this wild 

870
00:45:31,440 --> 00:45:34,400
ride. 
Kervin, thank you so much for 

871
00:45:34,400 --> 00:45:36,920
sharing a little bit of your 
story and the story of Marsh 

872
00:45:36,920 --> 00:45:39,400
Hollow. 
So tell everyone when is the 

873
00:45:39,400 --> 00:45:43,200
launch date and where can they 
find you on all the things. 

874
00:45:43,200 --> 00:45:45,960
Marsh Hollow is launching on 
Tuesday, September 9th, 

875
00:45:46,440 --> 00:45:50,680
September 9th and you can it's 
it's called Marsh hollow. 

876
00:45:50,680 --> 00:45:54,040
It's on Kickstarter and I will 
be talking about it all over 

877
00:45:54,040 --> 00:45:58,120
TikTok which is 4Y games FOR 
WHYG AM. 

878
00:45:58,120 --> 00:46:01,000
Yes. 
Very good, very good guys. 

879
00:46:01,560 --> 00:46:06,000
Thank you so much. 
And as always, hit the like and 

880
00:46:06,000 --> 00:46:08,560
subscribe button. 
We need that. 

881
00:46:08,560 --> 00:46:10,520
We're really close to our one 
year goal. 

882
00:46:10,800 --> 00:46:13,560
I've got 94 subscribers. 
We're trying to hit 100. 

883
00:46:13,880 --> 00:46:16,320
The sooner I can hit that, the 
sooner I can start working on 

884
00:46:16,320 --> 00:46:18,040
the next goal for the second 
year. 

885
00:46:18,400 --> 00:46:22,800
So let's let's keep going and be
kind to each other. 

886
00:46:23,600 --> 00:46:24,760
Let's play more games.
