1 00:00:00,719 --> 00:00:04,480 Welcome to another episode of the Mindful Marketing Podcast. And this one feels near 2 00:00:04,480 --> 00:00:08,160 and dear to my heart because I met today's guests 3 00:00:08,160 --> 00:00:11,920 on threads. And yeah, we're talking all about threads as a community building 4 00:00:11,920 --> 00:00:15,635 tool. And Laura Sinclair and I, we're connected through threads. It 5 00:00:15,635 --> 00:00:19,395 feels a bit meta, pun intended. So in this episode, we're gonna talk about how 6 00:00:19,395 --> 00:00:23,154 Laura uses threads as a tool to grow her business. But first, 7 00:00:23,154 --> 00:00:26,560 a word from our sponsor. Riverside is the all in 8 00:00:26,560 --> 00:00:30,240 one podcast recording and editing tool that I use for this 9 00:00:30,240 --> 00:00:33,840 right here show. 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If 19 00:01:07,215 --> 00:01:10,895 you wanna get on the Riverside train, check it out today, the links in the 20 00:01:10,895 --> 00:01:14,575 show notes, and make sure to use my code DREA, d r e a, at 21 00:01:14,575 --> 00:01:17,555 checkout to get 15% off your membership. 22 00:01:19,500 --> 00:01:22,960 Okay. Laura, welcome to the show. 23 00:01:23,340 --> 00:01:27,100 Hi, Andrea. Thank you for having me. I'm excited to pick your brain on all 24 00:01:27,100 --> 00:01:30,140 things Threads and just your business in general because I love what you do. Like, 25 00:01:30,140 --> 00:01:33,520 I feel connected to it now as a mom. So for those people who are 26 00:01:33,605 --> 00:01:37,205 tuning in, they don't know who you are, give us, like, the thirty second elevator 27 00:01:37,205 --> 00:01:40,165 pitch about who you are and what you do. Yeah. My name is Laura Sinclair. 28 00:01:40,165 --> 00:01:43,545 I'm the founder of this mother reads business. I'm a business mentor for entrepreneurial 29 00:01:43,605 --> 00:01:47,145 moms. How did you get into it? Like, was there a catalyst moment? 30 00:01:47,320 --> 00:01:50,920 Oh my goodness. Like, how much time do we have on this on the show 31 00:01:50,920 --> 00:01:54,440 on your end? Well, I have a corporate marketing background. I'm a marketer like you. 32 00:01:54,440 --> 00:01:58,280 I started my career in PR. I worked in corporate marketing and left 33 00:01:58,280 --> 00:02:02,075 the marketing world, left corporate actually in 2015. I ran a brick and 34 00:02:02,075 --> 00:02:05,435 mortar CrossFit gym for five years. And then when the world shut down for two 35 00:02:05,435 --> 00:02:08,634 weeks, I had an abundance of caution. I was eight weeks pregnant with my second 36 00:02:08,634 --> 00:02:12,395 child. And we ended up closing that gym at the end of twenty 37 00:02:12,395 --> 00:02:16,130 twenty. Fast forward, I was like, okay, now I have a three month old 38 00:02:16,350 --> 00:02:19,390 and I have to figure out how to make money. And so I started my 39 00:02:19,390 --> 00:02:23,150 online business. I started doing what was easy for me at the time, which was 40 00:02:23,150 --> 00:02:26,510 teaching small business owners how to use social media better because I was 41 00:02:26,510 --> 00:02:30,135 running social media and digital marketing for big brands 42 00:02:30,275 --> 00:02:33,635 in my corporate world, my corporate life. And then I used 43 00:02:33,635 --> 00:02:37,395 that effectively to build my gym business, which the pandemic 44 00:02:37,395 --> 00:02:41,235 wasn't overly kind to, but I also had a small baby and 45 00:02:41,235 --> 00:02:44,860 just didn't wanna didn't wanna do it anymore. And so I started 46 00:02:44,860 --> 00:02:48,700 teaching people how to use social media, not dissimilar to the work that 47 00:02:48,700 --> 00:02:52,300 you do, but it sort of snowballed away from that. I was starting having 48 00:02:52,300 --> 00:02:56,125 conversations with women about motherhood and some 49 00:02:56,125 --> 00:02:59,885 of the challenges that they were facing. And so many of the conversations I 50 00:02:59,885 --> 00:03:03,405 was seeing about motherhood and entrepreneurship were really fluffy, really kinda like 51 00:03:03,405 --> 00:03:07,245 cute, side hustley. And there wasn't a lot of people 52 00:03:07,245 --> 00:03:10,785 standing up for these really ambitious women building 53 00:03:11,380 --> 00:03:14,740 big businesses with big passion, have so much heart for it that are 54 00:03:14,740 --> 00:03:18,440 also navigating motherhood. And 55 00:03:18,660 --> 00:03:22,420 it kinda just started by accident. It started with my podcast, and then it 56 00:03:22,420 --> 00:03:26,095 was a retreat, and it was another retreat, and then it was 57 00:03:26,155 --> 00:03:29,915 a community and an event and sort of really leaning into growing this platform. 58 00:03:29,915 --> 00:03:33,375 And so it kinda happened organically, but I'm glad that it did. 59 00:03:33,595 --> 00:03:36,875 Yeah. I'm glad that it did too. And that's kinda why I connected with you 60 00:03:36,875 --> 00:03:40,040 as well, because I feel like there's, like, there's, like, two sides of being a 61 00:03:40,040 --> 00:03:43,720 mom in business. There's the one side where as soon as I was 62 00:03:43,720 --> 00:03:47,320 announcing my pregnancy, a bunch of people assumed that I would shut down my business. 63 00:03:47,320 --> 00:03:51,160 And I was like, oh, no. No. I'm not I'm No. I still am 64 00:03:51,160 --> 00:03:54,375 working. And then there was the other side of people who were, like, 65 00:03:54,775 --> 00:03:58,455 assuming that nothing would change. Right? And to be honest, I'm 66 00:03:58,455 --> 00:04:02,295 somewhere in the middle. Like, I'm not shut down, but I'm definitely not running at 67 00:04:02,295 --> 00:04:06,055 the speed that I was prebabies, especially, you know, with three year old and a 68 00:04:06,055 --> 00:04:09,780 one year old. I just literally cannot. And so that's 69 00:04:09,780 --> 00:04:12,980 why I connected with your post because I'm like, oh, this is someone who's, like, 70 00:04:12,980 --> 00:04:16,339 really gets it. Like, it's real. It's not like I, you know, I wake up 71 00:04:16,339 --> 00:04:19,940 and, like, we had, like, granola and then I, you know, run my business 72 00:04:19,940 --> 00:04:23,479 during naps. And I'm like, that is not possible for a lot of people. 73 00:04:23,780 --> 00:04:27,595 So, yeah, I love your post, around the real the rawness of 74 00:04:27,595 --> 00:04:31,195 motherhood in business. Yeah. You know what? I I just I'm too tired to tell 75 00:04:31,195 --> 00:04:34,715 anything about the truth. And so that's where it started on threads 76 00:04:34,715 --> 00:04:37,940 truthfully, is it was like, you know what? Somebody 77 00:04:38,080 --> 00:04:41,520 somebody's gotta be the person to talk about what this really looks like. And, hey, 78 00:04:41,520 --> 00:04:45,039 if it's gonna be me, then so be it. Yeah. So what initially drew you 79 00:04:45,039 --> 00:04:48,639 to threads? Like, are you an early adapter kind of person? Yeah. So I was 80 00:04:48,639 --> 00:04:52,085 a big Twitter user in 02/2008. Huge Twitter user. I loved 81 00:04:52,085 --> 00:04:55,925 Twitter. Before, you know, this is when I was in PR school working in PR. 82 00:04:55,925 --> 00:04:59,685 We would do a lot of actually pitching media over Twitter. 83 00:04:59,685 --> 00:05:03,340 It was something that we did back then. And I loved it and then 84 00:05:03,340 --> 00:05:06,940 kinda got away from it as I was no longer in PR. And so when 85 00:05:06,940 --> 00:05:10,380 threads first came out, I kinda jumped on it and was like, okay. This is 86 00:05:10,380 --> 00:05:13,980 cool. But then I took a period of time where I was like, okay. I'm 87 00:05:13,980 --> 00:05:17,660 actually, like, too busy for another platform. I can't I can't hack it right 88 00:05:17,660 --> 00:05:20,245 now. And so I think that there was maybe like a six or eight month 89 00:05:20,245 --> 00:05:24,004 window, and then I actually broke my leg at the beginning of twenty 90 00:05:24,004 --> 00:05:27,625 twenty four. And I was like, okay, I'm bored. 91 00:05:28,245 --> 00:05:32,085 I'm bored. And I actually have this capacity for something 92 00:05:32,085 --> 00:05:35,900 else. Right. I'm literally stuck in bed. I can't, I broke my leg in two 93 00:05:35,900 --> 00:05:39,740 places. It wasn't a good time. And so I found myself back on all 94 00:05:39,740 --> 00:05:41,900 of a sudden I had this time and I had some problem myself back on 95 00:05:41,900 --> 00:05:45,340 threads and I just started kind of using it. Like I 96 00:05:45,340 --> 00:05:49,074 used Twitter and I would just think something and 97 00:05:49,074 --> 00:05:51,794 post it. And that was sort of how it went. And it was just this 98 00:05:51,794 --> 00:05:55,315 opportunity for me to share some of my 99 00:05:55,315 --> 00:05:58,995 unhinged thoughts that didn't really make sense in any 100 00:05:58,995 --> 00:06:02,595 other platform. And that's really how it started was for me with a broken leg 101 00:06:02,595 --> 00:06:06,039 in bed, just posting my thoughts. I love 102 00:06:06,039 --> 00:06:09,660 that. I feel like that's very much the vibe of threads, though. It's 103 00:06:09,800 --> 00:06:12,860 it's a less it's less buttoned up. It's more casual. 104 00:06:13,160 --> 00:06:16,919 It's it's, more approachable. So do you think that makes it easier for 105 00:06:16,919 --> 00:06:20,655 especially moms to to jump on the platform? I think so. It's so 106 00:06:20,655 --> 00:06:24,415 low lift. Right? When you think about what's required on some of these other 107 00:06:24,415 --> 00:06:27,935 platforms, I mean, you and I are sitting here making long form content right 108 00:06:27,935 --> 00:06:31,055 now. Like, we don't you don't have to do that on threads. You don't have 109 00:06:31,055 --> 00:06:34,335 to create a video. You don't have to create a graphic if you don't want 110 00:06:34,335 --> 00:06:38,090 to. And so there's something about how low lift it is that I think 111 00:06:38,090 --> 00:06:41,450 is is really attractive to both me and a lot of my clients. And there's 112 00:06:41,450 --> 00:06:45,150 also something that I'm seeing, Andrea, that I'm wondering if you're seeing too where, 113 00:06:45,210 --> 00:06:48,730 for some reason, the filter has come off on threads. Like, people are 114 00:06:48,730 --> 00:06:52,025 just so much more honest 115 00:06:52,405 --> 00:06:55,765 on this platform. And it's like a fun place to try 116 00:06:55,765 --> 00:06:59,605 things and see what lands and see, hey, if I say this, does 117 00:06:59,605 --> 00:07:03,220 this offend people? Or if I say this, am I gonna lose a bunch of 118 00:07:03,220 --> 00:07:06,040 followers? And not in a way to be offensive, but I think so many of 119 00:07:06,260 --> 00:07:09,780 us play it really safe with some of our opinions and the things that we 120 00:07:09,780 --> 00:07:13,220 believe. And so threads, I think, has been, like, a bit of a testing ground 121 00:07:13,220 --> 00:07:16,665 for a lot of folks as well. Yeah. A %. I feel like so this 122 00:07:16,665 --> 00:07:19,945 has been something I've been thinking about a lot, which is this idea of the 123 00:07:19,945 --> 00:07:22,985 content calendar. I love it. Don't get me wrong. Especially as a business owner, it 124 00:07:22,985 --> 00:07:26,745 can be very helpful. But also, I feels feels like sometimes it 125 00:07:26,745 --> 00:07:30,449 goes too far. Like, my experience on Instagram and 126 00:07:30,449 --> 00:07:34,289 Facebook sometimes is, like, too curated, too too 127 00:07:34,289 --> 00:07:38,129 thought out, too, like, orchestrated. I'm like, the way waiting for them to sell 128 00:07:38,129 --> 00:07:41,565 me something. Whereas it feels like on threads, it's just a 129 00:07:41,565 --> 00:07:44,925 vibe. I'm like, I wanna see what I see. Like, what what's gonna make me, 130 00:07:44,925 --> 00:07:48,764 like, hee hee today? You know? I don't know. Yeah. Yeah. And 131 00:07:48,764 --> 00:07:52,044 I I will say that the really fun thing about threads is just how much 132 00:07:52,044 --> 00:07:55,720 community it feels like is there. The level of support 133 00:07:55,720 --> 00:07:59,479 feels really different. I mean, I'm engaging with folks on 134 00:07:59,479 --> 00:08:03,320 threads that would probably ignore me on Instagram. You know, it's like 135 00:08:03,320 --> 00:08:06,539 people that I would never get our DM response from on Instagram, 136 00:08:06,955 --> 00:08:09,915 reply to my threads or I reply to theirs and there is a response there. 137 00:08:09,915 --> 00:08:13,515 So there's there's sort of like, almost like an evening of the 138 00:08:13,515 --> 00:08:17,135 playing field that's happened over on threads, which has been really cool too. 139 00:08:17,195 --> 00:08:20,895 Yeah. That's what I love about it too. You your the community feels 140 00:08:21,330 --> 00:08:25,090 more equal instead of, like, a hierarchy of, like, you know, oh, this 141 00:08:25,090 --> 00:08:28,770 person has a million followers. I only have a hundred. You know? When you can't 142 00:08:28,770 --> 00:08:31,889 even see it in the context of the what threads gives you. Right? It's just 143 00:08:31,889 --> 00:08:35,330 like, here here's a person saying the thing. You either agree with the thing or 144 00:08:35,330 --> 00:08:38,945 you don't agree with the thing, but it does. It really has taken away some 145 00:08:38,945 --> 00:08:42,785 of that maybe hierarchy a little bit that might exist in other platforms. Yeah. 146 00:08:42,785 --> 00:08:46,545 For sure. Well, I'm curious about, like, strategically how you look at 147 00:08:46,545 --> 00:08:49,920 it compared to other platforms. So you talked about how you kind of 148 00:08:49,920 --> 00:08:53,600 just post your thoughts as you think them. But how does 149 00:08:53,600 --> 00:08:57,440 that strategically play in your business specifically compared to a platform 150 00:08:57,440 --> 00:09:00,880 like Instagram? Yeah. When I started on threads, it was very there was no 151 00:09:00,880 --> 00:09:04,415 strategy. It was just like, I'm gonna just say whatever, 152 00:09:04,635 --> 00:09:07,675 because I'm bored with a broken leg in bed. And I'm gonna just share my 153 00:09:07,675 --> 00:09:11,515 thoughts. And my community did grow on threads really fast, just because I was 154 00:09:11,515 --> 00:09:14,715 unhinged saying the things that I think in my head that a lot of people 155 00:09:14,715 --> 00:09:17,035 were like, oh, wow. I really feel the same. And like, good for you for 156 00:09:17,035 --> 00:09:20,839 saying that. But as we you know, my leg's no longer 157 00:09:20,839 --> 00:09:24,600 broken. I have to return to life 158 00:09:24,600 --> 00:09:28,440 as as normal. I think for me, what's really changed is it's 159 00:09:28,440 --> 00:09:32,120 a lot about having more conversation. I think it's opening up posts that 160 00:09:32,120 --> 00:09:35,515 inspire conversation and also making invitations 161 00:09:35,735 --> 00:09:39,495 of others to be a part of my community. And that's 162 00:09:39,495 --> 00:09:42,875 a big piece of my strategy on threads is really anchoring 163 00:09:42,935 --> 00:09:46,695 in the I the notion that threads does inherently build 164 00:09:46,695 --> 00:09:50,190 community. My business is rooted in community. And so 165 00:09:50,190 --> 00:09:54,030 really just making continual invitations of folks 166 00:09:54,030 --> 00:09:57,870 to be a part of the things that I'm doing. And whether that's my spa 167 00:09:57,870 --> 00:10:01,390 days, I do these local meetup spa days that have actually turned into other 168 00:10:01,390 --> 00:10:05,025 women. Across Canada hosting their own spa days, own 169 00:10:05,025 --> 00:10:08,625 spot networking days, which I am obsessed with that all just started on 170 00:10:08,625 --> 00:10:11,825 threads. And I get women that are coming and meeting me in real life at 171 00:10:11,825 --> 00:10:15,345 the spa or coming to my community connection call and really 172 00:10:15,345 --> 00:10:19,170 just rooting in telling those stories and continually making those 173 00:10:19,170 --> 00:10:22,850 invitations. That's been a big part of my strategy as far as, like, 174 00:10:22,850 --> 00:10:26,610 moving people from threads into whatever else 175 00:10:26,610 --> 00:10:30,245 I have for them, whatever email marketing or funnel that I have from them has 176 00:10:30,245 --> 00:10:33,765 really just been about continually making the invitation and then 177 00:10:33,765 --> 00:10:37,205 telling the stories and building up my personality and sharing what 178 00:10:37,205 --> 00:10:40,965 I do and who I am in between. Oh, 179 00:10:40,965 --> 00:10:44,360 okay. So I want some examples of this, just to give 180 00:10:44,360 --> 00:10:47,880 context. So when you're talking about so let's start with, like, one of 181 00:10:47,880 --> 00:10:51,640 your your, like, here's what's in my brain post. Like, do you have one 182 00:10:51,640 --> 00:10:55,400 that stands out to you? Oh, gosh. That's a really great 183 00:10:55,400 --> 00:10:58,595 question. I really put you on the spot too. Really I'm like, go back to 184 00:10:58,595 --> 00:11:02,355 your thousands of threads and think about what that, no, I think 185 00:11:02,355 --> 00:11:06,195 like for me. Okay. A great example of one is I really don't resonate 186 00:11:06,195 --> 00:11:09,555 with the word mompreneur. I find it infantilizing. And 187 00:11:09,555 --> 00:11:13,360 so I will post on threads often, like threads is 188 00:11:13,360 --> 00:11:15,760 not a platform where I just post it one time and never post it again. 189 00:11:15,760 --> 00:11:18,160 Like I'm, I'm going to post it and I'm gonna post it a different way, 190 00:11:18,160 --> 00:11:21,120 a couple of weeks later at a different way, a couple of weeks, like that 191 00:11:21,120 --> 00:11:24,560 is a big part of the platform, but really just leaning into my 192 00:11:24,560 --> 00:11:28,285 opinions. Right? I don't like the word mompreneur. I don't relate to it. I 193 00:11:28,285 --> 00:11:31,825 don't like mama. I just find them to be infantilizing. And so I 194 00:11:32,125 --> 00:11:35,565 post on threads often about the fact that I don't relate to this 195 00:11:35,565 --> 00:11:38,925 word. This is something that stirs up the folks. Right? 196 00:11:38,925 --> 00:11:42,720 People have big opinions on that. Another big one is 197 00:11:42,720 --> 00:11:46,340 talking about the fact that I'm sure you've seen this, that I 198 00:11:46,560 --> 00:11:50,340 won't hire a business mentor that doesn't have kids. And I believe that 199 00:11:50,720 --> 00:11:54,480 it is essential for a mentor to understand what it is 200 00:11:54,480 --> 00:11:57,175 that a mentee goes through if they have children. I mean, you and I were 201 00:11:57,175 --> 00:12:00,935 just talking about the chaos of having a one and a three year old. This 202 00:12:00,935 --> 00:12:04,295 is another thing I love to talk about on threads and it pokes the bear. 203 00:12:04,295 --> 00:12:07,654 They get angry. People get angry about this and it's 204 00:12:07,654 --> 00:12:11,130 okay because the people that get angry are not my people and the people 205 00:12:11,130 --> 00:12:14,570 that agree with it are my people. And then I start seeing the follows go 206 00:12:14,570 --> 00:12:18,330 up and the connections. And then that translates into my Instagram 207 00:12:18,330 --> 00:12:22,170 following actually has grown quite a bit since my threads following has grown and I'm 208 00:12:22,170 --> 00:12:25,155 making these new connections. And so I think a lot of it is just, like, 209 00:12:25,155 --> 00:12:28,675 anchoring in, like, these are the things that I believe. This is a space for 210 00:12:28,675 --> 00:12:32,275 you if you if you believe the same. And if you don't, that's okay 211 00:12:32,275 --> 00:12:35,715 too. Yeah. For those of you who can't see the video, I'm doing, like, a 212 00:12:35,715 --> 00:12:39,530 massive head nods over here because I'm like, yes. I think that this is 213 00:12:39,690 --> 00:12:43,130 so this is what I call contrarian content. Because 214 00:12:43,130 --> 00:12:46,890 contrarian content serves a very unique purpose in that, yes, it gets people 215 00:12:46,890 --> 00:12:50,730 heated, it gets people fired up. But it gets the other side of that 216 00:12:50,730 --> 00:12:54,475 too. Like, when you say mompreneur, I'm like, yes. Like, 217 00:12:54,475 --> 00:12:58,315 mompreneur to me does not fit who I would describe my like, 218 00:12:58,315 --> 00:13:01,275 I think of and there's no offense to this, but to me, I think of, 219 00:13:01,275 --> 00:13:04,875 like like, an Etsy account, like, kind of business. Like, a 220 00:13:04,875 --> 00:13:08,610 little hobby, like, on the side. Yeah. And I'm like, this is I'm not 221 00:13:08,730 --> 00:13:12,250 this is not a hobby to me. Like, this is my job. So I'm not 222 00:13:12,250 --> 00:13:16,090 gonna, like, diminish that. And to me in mompreneur, it feels like it's, 223 00:13:16,090 --> 00:13:18,970 like, oh, cute, like a little pat on the head. Like, look at her. Look 224 00:13:18,970 --> 00:13:21,675 at her go. And I'm like, no. It's very pink. That's That's what I used 225 00:13:21,675 --> 00:13:24,955 to say. It feels very pink. And not not because we don't like the color 226 00:13:24,955 --> 00:13:28,635 pink. It's just like it's just cute. And there's nothing really cute 227 00:13:28,635 --> 00:13:31,995 about what you and I are doing. We're No. Here to create 228 00:13:31,995 --> 00:13:35,770 impact. Right. It's a actual business. And so, yeah, that that's the kind 229 00:13:35,770 --> 00:13:38,490 of stuff that I love to see on threads too because I'm like, I found 230 00:13:38,490 --> 00:13:42,010 my people. And I think this these signals that you're putting out there are 231 00:13:42,010 --> 00:13:45,610 calling out your people, which I love, so you're bringing them in. And then I 232 00:13:45,610 --> 00:13:49,425 wanna also talk about these invitation style posts because I think this is where 233 00:13:49,425 --> 00:13:52,565 some people fumble on threads because it can 234 00:13:53,105 --> 00:13:56,945 like, coming into the platform, especially as a business owner, we instantly go, like, how 235 00:13:56,945 --> 00:13:59,904 can I make money? Like, that we're all thinking it. Right? We're all like, how 236 00:13:59,904 --> 00:14:03,500 can I make money? Like, how can I sell something? But you there's a 237 00:14:03,500 --> 00:14:07,180 delicate way to approach this, and so I wanna hear how you do 238 00:14:07,180 --> 00:14:10,380 it on threads. Like, what do you say to, like, call people and to take 239 00:14:10,380 --> 00:14:13,980 the step the the next step of, like, joining you somewhere? I 240 00:14:14,060 --> 00:14:17,735 I'm probably, like, not the most professional about it if I'm being honest, And some 241 00:14:17,735 --> 00:14:21,495 of that is my personality. I literally will say be like, 242 00:14:21,495 --> 00:14:24,615 hey. If you're a mom and you wanna come hang out with other moms, like, 243 00:14:24,615 --> 00:14:28,295 bring your chaos. It'll be fun. We're having this connection call. You should 244 00:14:28,295 --> 00:14:31,980 come. Like, it's literally that. It's not, are you a woman 245 00:14:31,980 --> 00:14:35,820 entrepreneur who is looking to connect with other women entrepreneurs at like minded 246 00:14:35,820 --> 00:14:39,500 and heart centered values? Join us for our community connection 247 00:14:39,500 --> 00:14:43,280 call. Like, I don't do that. I cannot do that. That's ridiculous. 248 00:14:43,935 --> 00:14:47,135 That just doesn't align for me. And so all of the invitations that I've made 249 00:14:47,135 --> 00:14:50,115 have, have, I mean, if you go back and search my thread, that's like, hi, 250 00:14:50,415 --> 00:14:54,175 waving emoji. You know, I'm hosting a spa meetup on this 251 00:14:54,175 --> 00:14:57,180 day. If you're in the Barrie area and you want to come hang out or 252 00:14:57,500 --> 00:15:01,040 hi, if you're a mom who wants to hang out with other moms who 253 00:15:01,500 --> 00:15:05,260 are like minded, like you, who wants a business help and like, feel free to 254 00:15:05,260 --> 00:15:09,020 come in your pajamas, that's where we'll be. And so for me, there's like an 255 00:15:09,020 --> 00:15:12,185 authenticity behind the cell that matters. 256 00:15:13,045 --> 00:15:16,745 And I I also have a podcast. I I always promote my podcast episode 257 00:15:16,805 --> 00:15:20,565 on thread as threads as well, and it's use the same thing. It's 258 00:15:20,565 --> 00:15:24,340 not like, on today's episode, we are featuring guest Andrea 259 00:15:24,340 --> 00:15:28,020 Jones, who is an expert. Like, no. It's not that. It's just like 260 00:15:28,500 --> 00:15:31,620 you know, I had the opportunity to talk with the incredible Andrea Jones. It was 261 00:15:31,620 --> 00:15:35,140 such a great episode. She shares this with us. If you're a mom who 262 00:15:35,140 --> 00:15:38,925 has, you know, a similar experience or you wanna go behind the scenes of 263 00:15:38,925 --> 00:15:42,605 someone who's made an incredible pivot, check out the episode. Like, it's just really coming 264 00:15:42,605 --> 00:15:45,425 from a place that's conversational and honest 265 00:15:46,445 --> 00:15:49,964 and making an invitation. It's like, hey. I have this sweet this cool thing. It's 266 00:15:49,964 --> 00:15:53,430 like having a delicious cookie. You want the cookie? You don't wanna eat the cookie? 267 00:15:53,430 --> 00:15:56,570 That's cool. I'm not gonna try to convince you to eat the cookie. 268 00:15:57,030 --> 00:16:00,790 Yeah. Yeah. Do you think your marketing background has an impact on how you show 269 00:16:00,790 --> 00:16:04,605 up on threads? Yes. 100%. Absolutely. And I think this 270 00:16:04,605 --> 00:16:08,365 is the other, the other piece. And, people often say to me, 271 00:16:08,365 --> 00:16:12,205 like, are you like your content really helps people feel seen. I really feel 272 00:16:12,205 --> 00:16:15,325 seen in your content. Do you do that on purpose? Well, yes. You know, I 273 00:16:15,325 --> 00:16:18,510 have a, I have a marketing background. I have a PR background, so yes, I 274 00:16:18,510 --> 00:16:22,270 have an added advantage over the average person 275 00:16:22,270 --> 00:16:25,870 that is, you know, learning to use it. But I think for someone that 276 00:16:25,870 --> 00:16:29,710 doesn't have a marketing background or doesn't have that doesn't come 277 00:16:29,710 --> 00:16:33,225 from that place. I think this is something that all business owners really need to 278 00:16:33,225 --> 00:16:36,985 tap into. It's like, who are you and how do you want to talk to 279 00:16:36,985 --> 00:16:40,825 people? And if you just lean into your humanness, the fact that 280 00:16:40,825 --> 00:16:44,560 you're a human being, having a human experience, and 281 00:16:44,560 --> 00:16:48,240 you wanna bring other people into your human experience, that makes 282 00:16:48,240 --> 00:16:51,680 everything so much easier. So many times people say, I don't know what to 283 00:16:51,680 --> 00:16:55,139 say. It's like, well, what would you say if you were to meet this person 284 00:16:55,199 --> 00:16:58,735 on the street? If you're at an event and you were like, hey. I have 285 00:16:58,735 --> 00:17:02,515 this thing. Do you wanna come? It's no different on threats. 286 00:17:02,895 --> 00:17:06,415 Just be a human. Stop overthinking it. Tap into who it is 287 00:17:06,415 --> 00:17:10,255 that you are the way that you wanna communicate. And I promise everything gets 288 00:17:10,255 --> 00:17:14,050 easier when you just take the I'm supposed to's off. 289 00:17:14,750 --> 00:17:18,369 Yeah. This is where I really struggle with the formulaic approaches 290 00:17:18,510 --> 00:17:22,349 because, you know, as marketers, we learn the formulas. Right? And if 291 00:17:22,349 --> 00:17:25,150 you're listening to this and you're like, Andrea, you taught me a formula. Yeah. I 292 00:17:25,150 --> 00:17:28,645 teach the formulas. But in order for the formulas to work, you you still have 293 00:17:28,645 --> 00:17:32,405 to bring you into that process. I do think this is why 294 00:17:32,405 --> 00:17:36,005 some people also have a problem with, like, large language 295 00:17:36,005 --> 00:17:39,765 models, ChatGPT, Gemini, Claude, because they're 296 00:17:39,765 --> 00:17:43,285 not bringing them into the process. They're just copy pasting the 297 00:17:43,285 --> 00:17:46,650 formula. And the formulas are helpful. Don't get me wrong. They do 298 00:17:46,650 --> 00:17:50,490 help. They're they they're great. Like, Laura, you're talking about, like, the I 299 00:17:50,490 --> 00:17:54,010 feel seen type of content, and I love that type of content because it's such 300 00:17:54,010 --> 00:17:57,815 a a great powerful connection. And you know the formula of 301 00:17:57,815 --> 00:18:01,335 that, and you're still doing it your way. And it's like marrying those two ideas 302 00:18:01,335 --> 00:18:04,695 that's key. So I'm curious, like, when you think 303 00:18:04,695 --> 00:18:08,455 about threads and specifically, like, 304 00:18:08,455 --> 00:18:12,295 managing your time on the platform too because it sounds like you you you kind 305 00:18:12,295 --> 00:18:15,900 of feel inspired and you go off your inspiration. But how do you make sure 306 00:18:15,900 --> 00:18:19,660 you're not, like, either a, doom scrolling on threads all day, or b, you it's, 307 00:18:19,660 --> 00:18:23,340 like, been two weeks and you never logged in? Yeah. So this is a great 308 00:18:23,340 --> 00:18:26,955 one because I have definitely gone through seasons where I'm, like, posting on 309 00:18:26,955 --> 00:18:29,995 threads four or five times a day because I have all the thoughts. And then 310 00:18:29,995 --> 00:18:32,715 I'm actually just coming out of a season right now where I haven't been as 311 00:18:32,715 --> 00:18:36,395 active on the platform because I ran my first event. I'm dealing 312 00:18:36,395 --> 00:18:40,075 with, major health crisis in my family. Like, there's just so many things going 313 00:18:40,075 --> 00:18:43,490 on. I have still have two kids. I have a partner, a ship working partner, 314 00:18:43,490 --> 00:18:47,330 like, all of the things. And so for me, there are sort of milestones 315 00:18:47,330 --> 00:18:51,170 and benchmarks that are required for me to show up on threads. So 316 00:18:51,170 --> 00:18:54,665 there's there's sort of two threads of thought. Threads of thought. Wow. Pun not really 317 00:18:54,665 --> 00:18:58,425 intended, but like, let's go with it. That's the role there. Good 318 00:18:58,425 --> 00:19:02,265 job, Laura. The first one is that it's my responsibility to show up 319 00:19:02,265 --> 00:19:05,865 for my business. Right. I have to, I just, my 320 00:19:05,865 --> 00:19:09,559 job to show up and tell my people about the 321 00:19:09,559 --> 00:19:13,240 podcast episode about the community connection, 322 00:19:13,240 --> 00:19:16,760 call about the community, about like, that's my job. And 323 00:19:16,760 --> 00:19:20,120 so there's that piece of it there that I'm able to like anchor in on, 324 00:19:20,120 --> 00:19:23,855 or these are the things that are required. The things that I, at a minimum, 325 00:19:23,855 --> 00:19:27,615 have to talk about across platform. I'm already creating this content, and it would 326 00:19:27,615 --> 00:19:31,395 be a real shame for me to not take the ten seconds 327 00:19:31,455 --> 00:19:34,710 and turn it into a thread. So there's there's that side of it. 328 00:19:35,510 --> 00:19:38,470 The other side of it is that I know that I can't show up on 329 00:19:38,470 --> 00:19:41,830 a platform and just talk about all my stuff. I can't just 330 00:19:41,830 --> 00:19:45,669 sell all the time. And so there's a piece of it that there's like a 331 00:19:45,669 --> 00:19:48,789 little bit of give and take required. It's like sending emails. Right? I can't just 332 00:19:48,789 --> 00:19:52,575 send sales emails and hope that people are gonna want to read my emails. 333 00:19:52,575 --> 00:19:56,335 It's not, it's not how it works. And so for me, it's like establishing what 334 00:19:56,335 --> 00:20:00,095 that minimum is and that's part of my strategy. Right. And so if the 335 00:20:00,095 --> 00:20:03,855 minimum is sometimes it might just be actually replying to other people's threads. 336 00:20:03,855 --> 00:20:07,390 Cause I find sometimes my replies to posts do as 337 00:20:07,390 --> 00:20:11,170 well as my sort of native posts on my own 338 00:20:11,230 --> 00:20:14,990 page, my own site. So it's establishing for me. 339 00:20:14,990 --> 00:20:17,710 Okay. At a minimum, I'm going to post. I know I need to post once 340 00:20:17,710 --> 00:20:21,115 a day to talk about my things, my, my business things. 341 00:20:21,414 --> 00:20:24,294 And then I'm also going to try to engage in the platform as well. And 342 00:20:24,294 --> 00:20:27,174 then when I'm in the season where I feel inspired and I have a lot 343 00:20:27,174 --> 00:20:30,695 to say that I'm going to go with that. But for me, it's sort of 344 00:20:30,695 --> 00:20:34,315 setting the standard for myself of this is what the bare minimum is, 345 00:20:34,455 --> 00:20:37,730 and I can commit to the bare minimum. And I think some of it is 346 00:20:37,730 --> 00:20:41,490 reps too. Right? Like I've been doing this. I've been an entrepreneur for 347 00:20:41,490 --> 00:20:45,010 ten years. I've been in the online space for four and a half at this 348 00:20:45,010 --> 00:20:48,690 stage. And so, yeah, you just you make commitments and you 349 00:20:48,690 --> 00:20:52,365 stick to them. Yeah. Yeah. I think that I love what you said 350 00:20:52,365 --> 00:20:56,045 about it. It like, it is my responsibility as a business owner to do 351 00:20:56,045 --> 00:20:59,725 this to my business. And I think there's a lot of 352 00:20:59,725 --> 00:21:03,565 things that we do in our business where we we are kinda wishy washy about 353 00:21:03,565 --> 00:21:07,410 it. And I think marketing your business is one of those nonnegotiables. And 354 00:21:07,549 --> 00:21:11,309 if threads is your thing, like, it is your responsibility to to show up 355 00:21:11,309 --> 00:21:14,750 there. I love that you said that. I still am curious, though, like, how much 356 00:21:14,750 --> 00:21:18,510 time you're spending on the platform. Because when I first started on threads, I was 357 00:21:18,510 --> 00:21:22,165 spending hours and hours on it. And now I probably spend, like, fifteen, 358 00:21:22,165 --> 00:21:26,005 twenty minutes a day, outside of, like, creating content itself. 359 00:21:26,005 --> 00:21:29,845 But I'm always curious, like, how much time other people are spending. I'm the same. 360 00:21:29,845 --> 00:21:33,170 I'm probably fifteen, twenty minutes a day. I used to be hours. You can go 361 00:21:33,170 --> 00:21:35,970 down the threads rabbit hole. Honestly, one of the things that's helped me a lot 362 00:21:35,970 --> 00:21:39,330 is I try to go on threads on my desktop and not my 363 00:21:39,330 --> 00:21:43,090 phone. I find if I'm on my phone, it's really easy 364 00:21:43,090 --> 00:21:46,765 to get caught up. Now that said my following is not growing as fast on 365 00:21:46,765 --> 00:21:49,965 threads as it was when I was spending hours a day on threads and responding 366 00:21:49,965 --> 00:21:53,405 to absolutely everything and, you know, stuck in bed with a broken 367 00:21:53,405 --> 00:21:57,100 leg, but that's okay. That's okay. For me, it's 368 00:21:57,100 --> 00:22:00,860 like my not all of my eggs are in the threads basket. Right? Like, I 369 00:22:00,860 --> 00:22:04,460 have other other things that help me grow my business and I'm in other places, 370 00:22:04,460 --> 00:22:07,820 but I would say fifteen to twenty minutes a day is about what I spend 371 00:22:07,820 --> 00:22:11,355 on threads on a day where I'm, like, really inspired and I maybe I'm in 372 00:22:11,355 --> 00:22:15,035 a threads argument with somebody or someone's disagreeing with me and I'm, like, 373 00:22:15,035 --> 00:22:17,695 gonna stand on my stand on my stuff. 374 00:22:18,715 --> 00:22:21,835 Maybe like half an hour, forty five minutes, but most days I would say it's 375 00:22:21,835 --> 00:22:25,679 probably, yeah, fifteen minutes, twenty minutes, something in there. Okay. Cool. 376 00:22:25,679 --> 00:22:29,520 And are you repurposing any of your threads content? You mentioned kind of testing 377 00:22:29,520 --> 00:22:33,360 ideas. Do you take those ideas into long form content? Like, what does that 378 00:22:33,360 --> 00:22:37,120 look like? Yeah. So I absolutely repurpose my long form content 379 00:22:37,120 --> 00:22:40,885 into threads. And one thing that I love to do on threads is if 380 00:22:40,885 --> 00:22:43,845 I test an opinion, if it goes well, I'll turn it into like an Instagram 381 00:22:43,845 --> 00:22:47,605 reel or I'll make it into a podcast episode, things like that. I'm often 382 00:22:47,605 --> 00:22:50,565 inspired by some of the conversations. So I like to use it as a testing 383 00:22:50,565 --> 00:22:54,370 ground that will then inspire some other content, but also I will take 384 00:22:54,370 --> 00:22:58,210 my long form content and turn it into threads. Yeah. 385 00:22:58,210 --> 00:23:01,970 Okay. Yeah. That's how I do it too. Either most of the time, 386 00:23:01,970 --> 00:23:04,929 what you see on threads is, like, I probably set it in a podcast or 387 00:23:04,929 --> 00:23:07,904 in a live somewhere, like a live class. And then, like, oh, that's a good 388 00:23:07,904 --> 00:23:11,424 one liner, and I'll put it on threads. But I do test as well. I 389 00:23:11,424 --> 00:23:14,465 call this that reverse content repurposing where I'm like, I don't know if I want 390 00:23:14,465 --> 00:23:16,945 this to be ideal. Let's see. And then if you respond to it, I'll turn 391 00:23:16,945 --> 00:23:20,760 it and expand it. So okay. Cool. And then how 392 00:23:20,760 --> 00:23:24,300 do you how do you measure your own success on threads? So you mentioned 393 00:23:24,360 --> 00:23:28,040 follower numbers. You mentioned replies and things. But I'm curious if you 394 00:23:28,040 --> 00:23:31,880 have any more structure to measuring success, or are you more 395 00:23:31,880 --> 00:23:35,625 so, like, feeling your way around it? I I would love to tell you 396 00:23:35,625 --> 00:23:39,065 that I have a really good structure, Andrea, but I don't. I think I'm still 397 00:23:39,065 --> 00:23:42,904 feeling just feeling into it. It's been I have not 398 00:23:42,904 --> 00:23:46,745 given it enough time. I don't think, in my opinion, or 399 00:23:46,745 --> 00:23:50,480 really enough effort, like, focus. This is my thread strategy that I'm gonna 400 00:23:50,480 --> 00:23:52,660 focus on for this launch, for example, 401 00:23:54,640 --> 00:23:58,240 that has felt like I've I really have enough data to even go on. I 402 00:23:58,240 --> 00:24:02,015 will say that it's brought me the most incredible people, and I 403 00:24:02,015 --> 00:24:05,695 think that's the metric of success that I really lean into and threads is there's 404 00:24:05,695 --> 00:24:09,455 so many connections and opportunities for me even, 405 00:24:09,455 --> 00:24:12,355 you know, being on podcast. There was a I posted 406 00:24:12,870 --> 00:24:16,630 last year that I got, rejected for I think my post 407 00:24:16,630 --> 00:24:19,830 was, and it was being a little sassy. It was to the effect of, you 408 00:24:19,830 --> 00:24:22,630 know, I just got rejected for a podcast to be on a pod a guest 409 00:24:22,630 --> 00:24:26,445 on a podcast you've never heard of because my social media following wasn't big enough. 410 00:24:26,605 --> 00:24:30,144 And I think at the time I maybe had like 3,000 followers on Instagram, 411 00:24:30,524 --> 00:24:34,044 but that wasn't large enough. And so that was the reason you don't. And I 412 00:24:34,044 --> 00:24:37,745 was like, wow, since when do we, you know, gauge a person's 413 00:24:38,284 --> 00:24:41,980 expertise or ability to be a decent guest on their social media 414 00:24:41,980 --> 00:24:45,520 following Andrea. I was invited to be on 38 podcasts 415 00:24:45,820 --> 00:24:49,360 from that one thread post. One post 416 00:24:49,660 --> 00:24:52,460 38 people were like, come be on my show. Be on my show, come on 417 00:24:52,460 --> 00:24:56,305 my show. And I did. I had a broken leg. So 418 00:24:58,125 --> 00:25:01,805 perfect time for podcast guesting. I have, I was a guest on over 419 00:25:01,805 --> 00:25:05,585 80 podcasts last year and a lot of those came from. 420 00:25:06,125 --> 00:25:09,840 Being on threads, just connections on threads. And so I haven't looked at it 421 00:25:09,840 --> 00:25:13,360 like in a, from, as a marketer and that really like data 422 00:25:13,360 --> 00:25:17,120 point perspective yet. And I'm sure I'll get there. But for 423 00:25:17,120 --> 00:25:20,880 me, what it's done is it's just brought some really cool humans into my 424 00:25:20,880 --> 00:25:24,705 world. It's exposed me to new podcasts. I got 425 00:25:24,705 --> 00:25:28,544 to meet you. So that counts. But I think that for me has been 426 00:25:28,544 --> 00:25:32,065 like the measure of success on threads. And yes, some of it has turned into 427 00:25:32,065 --> 00:25:35,800 clients and some of it, lots of people have come to my events and 428 00:25:35,800 --> 00:25:39,480 and come to my connection calls and things like that. So for now, it 429 00:25:39,480 --> 00:25:42,520 feels like for the fifteen, twenty minutes I put in a day, it feels well 430 00:25:42,520 --> 00:25:46,120 worth it. Yeah. No. I'm so glad you said that because I low key love 431 00:25:46,120 --> 00:25:49,865 data. Don't get me wrong. But and also, I think we 432 00:25:49,865 --> 00:25:53,225 go too far. We go too far sometimes in the measuring of the metrics. And, 433 00:25:53,225 --> 00:25:57,005 like, I do think it's good to, like, take a little pulse point check, see, 434 00:25:57,225 --> 00:26:00,345 but not to get obsessed with it because, you know, we're we're at a time 435 00:26:00,345 --> 00:26:04,090 in history where we've never had this much access to 436 00:26:04,090 --> 00:26:07,850 information before, this much access to data. You know, go back twenty 437 00:26:07,850 --> 00:26:11,610 years ago if you're running a business, you couldn't put up a billboard and 438 00:26:11,610 --> 00:26:15,289 go, oh, I know exactly 3,463 people saw this 439 00:26:15,289 --> 00:26:18,045 date. Like, you can't you didn't do that. You would just go, well, I hope 440 00:26:18,045 --> 00:26:20,525 I hope people saw it. I hope they I hope they read it. I don't 441 00:26:20,525 --> 00:26:23,565 even know how long they looked at it. And so I feel like we have 442 00:26:23,565 --> 00:26:27,185 we have too much information sometimes, and then we go too far with it 443 00:26:27,325 --> 00:26:31,085 where there is this, like, intangible metric of, like, man, 444 00:26:31,085 --> 00:26:34,840 I met some really freaking cool people, and you can't 445 00:26:34,840 --> 00:26:38,200 really put that in a spreadsheet or in your Airtable base. Right? And 446 00:26:38,200 --> 00:26:41,720 so I love that. I love that. And like, like, we're proof we're proof 447 00:26:41,720 --> 00:26:44,539 of it. Hello. We are. We could. 448 00:26:45,559 --> 00:26:49,175 So I wanna talk ROI proof. I know ROI proof. I wanna talk 449 00:26:49,415 --> 00:26:53,095 my last question is about boundaries. Because I do think that especially as 450 00:26:53,095 --> 00:26:56,695 moms so sorry to non moms out there, but I know a lot of 451 00:26:56,695 --> 00:27:00,535 people listening to this podcast, even if you're not a mom, you have other things. 452 00:27:00,535 --> 00:27:04,290 Right? You're you're taking care of your aging parents. You have chronic illness. 453 00:27:04,830 --> 00:27:07,470 You are going back to school. You have a full time job. Like, whatever it 454 00:27:07,470 --> 00:27:11,309 is. We struggle with, like, the boundaries of it all, 455 00:27:11,309 --> 00:27:15,115 and we can take this beyond threads too, and I'm curious about how you 456 00:27:15,115 --> 00:27:18,635 place your own boundaries specifically when it comes to 457 00:27:18,635 --> 00:27:22,415 sharing information online. How do you 458 00:27:22,475 --> 00:27:26,235 make sure that you're not just like, here's my breakfast? You know, like, how 459 00:27:26,235 --> 00:27:29,830 how are you how are you deciding what to share, I guess, 460 00:27:29,830 --> 00:27:33,670 boundary wise? Yeah. That's a really good question. This is something 461 00:27:33,670 --> 00:27:37,430 that I've been really I've I've played with over the last, you 462 00:27:37,430 --> 00:27:41,215 know, ten years of entrepreneurship, four and a half years of being online. For me, 463 00:27:41,215 --> 00:27:45,054 I only share the stuff that my audience needs to know. And so, 464 00:27:45,054 --> 00:27:48,255 I mean, I haven't even talked. I mentioned that I, you know, I had a 465 00:27:48,255 --> 00:27:51,855 family or an aging parent and my father had a medical 466 00:27:51,855 --> 00:27:55,615 emergency. I haven't even talked about that online because it's, it doesn't, it doesn't 467 00:27:55,615 --> 00:27:59,110 really matter. It It doesn't. I mean, it matters for me, but it doesn't 468 00:27:59,110 --> 00:28:02,790 matter. To my audience. Right. Like, and I'm sure 469 00:28:02,790 --> 00:28:06,070 there'll be people that would love to be supportive of me in that season, but 470 00:28:06,070 --> 00:28:09,684 it doesn't matter for my business. It's not relevant. And so one of the 471 00:28:09,684 --> 00:28:13,445 things I've learned is just like my, if I think about my 472 00:28:13,445 --> 00:28:17,205 life as a big, beautiful cake, there is only a slice of the cake that 473 00:28:17,205 --> 00:28:20,965 is really required to be online in my business. I don't talk about 474 00:28:20,965 --> 00:28:24,760 my kids much. Right. If my daughter's going through 475 00:28:24,760 --> 00:28:28,040 something, I'm not gonna go on my social media and be like, my seven year 476 00:28:28,040 --> 00:28:31,560 old daughter came home and had this issue and that issue. Like, I it's just 477 00:28:31,560 --> 00:28:35,320 not it's not required. It's not something that I desire. I'm actually 478 00:28:35,320 --> 00:28:39,125 quite a private person. I keep a hold a lot of things to 479 00:28:39,125 --> 00:28:42,965 the chest and with my close circles because that's how I prefer to be. You 480 00:28:42,965 --> 00:28:46,645 know, I don't show my kids' faces online. For me, it's just really figuring out, 481 00:28:46,645 --> 00:28:50,425 okay, what are the things that people need to know about me 482 00:28:50,830 --> 00:28:54,210 to know, like, and trust? Right? We talk about that in marketing all the time. 483 00:28:54,670 --> 00:28:58,110 Me enough to know that I am the right person for 484 00:28:58,110 --> 00:29:01,950 them. And usually that has to do with my values. You 485 00:29:01,950 --> 00:29:04,270 know, the the things that I do to take care of myself. I have a 486 00:29:04,270 --> 00:29:06,445 horse. I I'll have to post about my horse. I post about a horse way 487 00:29:06,445 --> 00:29:10,044 more than I post about my kids. But it's really just deciding, you know, 488 00:29:10,044 --> 00:29:13,565 what are what are the slices of my life that are 489 00:29:13,565 --> 00:29:17,165 relevant for my business? And yes, I'm building a 490 00:29:17,165 --> 00:29:21,010 personal brand, but there's a whole lot of me as a person 491 00:29:21,230 --> 00:29:24,910 that I get just for me. Yeah. Yeah. I love 492 00:29:24,910 --> 00:29:28,270 that. That's beautiful. And I think the beautiful thing about it too is we get 493 00:29:28,270 --> 00:29:31,914 to decide. Right? Like, I think the 494 00:29:32,235 --> 00:29:35,274 in my opinion, the only way one of the ways that you can figure out 495 00:29:35,274 --> 00:29:38,975 what a boundary is is sometimes it gets crossed. Right? And so for me, 496 00:29:39,914 --> 00:29:43,674 I posted briefly my kids online. I when they were both 497 00:29:43,674 --> 00:29:47,380 born, I posted their pictures. And I just 498 00:29:47,460 --> 00:29:50,580 something about it, I was like, I don't wanna do like, I never wanna post 499 00:29:50,580 --> 00:29:54,100 them online again. I just wanna protect their little preciousness. So don't I don't share 500 00:29:54,100 --> 00:29:57,700 their pictures. I don't I don't share their full names. I'll talk about my girls. 501 00:29:57,700 --> 00:30:01,434 I'll talk about their ages, generally speaking. But for me, that is one of my 502 00:30:01,434 --> 00:30:05,274 boundaries is my kids, and nobody online knows nothing about my family. 503 00:30:05,274 --> 00:30:09,034 Like, you'll you won't know my extended family. I have I have a family. 504 00:30:09,034 --> 00:30:12,715 You won't know them. So My husband hates social 505 00:30:12,715 --> 00:30:16,340 media. And I'll talk about it on the podcast a little bit, but he's not 506 00:30:16,340 --> 00:30:19,400 on my social media to the point where I'll get messages from people that I 507 00:30:19,540 --> 00:30:22,680 haven't seen in a while. And they're like, so are you still 508 00:30:22,900 --> 00:30:26,405 me? Yes. I am. It's just my 509 00:30:26,405 --> 00:30:30,085 marriage doesn't matter for the context of my business, my clients, and 510 00:30:30,085 --> 00:30:33,845 those the people that are, you know, close to me know him and they, 511 00:30:33,845 --> 00:30:37,525 you know, have that experience. But for my Instagram and 512 00:30:37,525 --> 00:30:40,980 my threads, like, nobody needs to nobody needs to 513 00:30:40,980 --> 00:30:44,580 know. Yeah. It's not it's not required. Yep. Same. And you can 514 00:30:44,580 --> 00:30:48,280 always change your mind too. Like, my husband and I filmed 515 00:30:48,660 --> 00:30:52,035 our honeymoon vacation. Like, oh my god. That sounded bad. 516 00:30:52,195 --> 00:30:55,795 We we What did you do? Wait. Anymore. We we did a 517 00:30:55,795 --> 00:30:59,555 road trip, and so we we were vloggers. We, like, vlogged the 518 00:30:59,555 --> 00:31:02,835 road trip. Like, oh, we're in Montreal. Now we're in Ottawa. Now we're you know 519 00:31:02,835 --> 00:31:06,600 what I mean? And now we would we would never do 520 00:31:06,600 --> 00:31:09,880 that. Like, we he doesn't wanna be online. He does the bare minimum for his 521 00:31:09,880 --> 00:31:13,640 business. I do mine for my business. And same people are like, you haven't 522 00:31:13,640 --> 00:31:16,280 posted about your husband in a while. I'm like, oh, yeah. I mean, we just 523 00:31:16,280 --> 00:31:19,720 don't we don't create that kind of content anymore. Right? Like, we used to put 524 00:31:19,720 --> 00:31:23,255 our entire lives online, and now we're just very 525 00:31:23,255 --> 00:31:26,054 private people. And so you you can change your mind too at any point. Like, 526 00:31:26,054 --> 00:31:28,934 you're like, oh, I wanna do this or I don't wanna do this. Go for 527 00:31:28,934 --> 00:31:32,135 it. I love it. I love it. Thank you for sharing, Laura. I think it's 528 00:31:32,135 --> 00:31:35,975 really important, for everyone to get a sense of, like, what's really working, 529 00:31:35,975 --> 00:31:39,809 what's actually happening with real, like, businesses that are active, that are doing 530 00:31:39,809 --> 00:31:43,490 the dang thing on threads. So I appreciate you sharing that. And I know 531 00:31:43,490 --> 00:31:47,169 there are some people listening who are like, o m g. I need more Laura 532 00:31:47,169 --> 00:31:50,505 in my life. What are these community calls? Tell us about them. 533 00:31:50,745 --> 00:31:54,505 Yeah. So every other Tuesday at 10AM eastern time, we host a community connection call. 534 00:31:54,505 --> 00:31:58,265 It's just an opportunity to come and hang out with other like minded moms. 535 00:31:58,265 --> 00:32:00,825 You wanna come and complain about your kids? You go for it. Yeah. This is 536 00:32:00,825 --> 00:32:04,289 a safe place to do it. You're going through something. You want to just come 537 00:32:04,289 --> 00:32:07,649 and have a laugh. We always laugh. Some of the women that come call it 538 00:32:07,649 --> 00:32:11,490 the community hug, the biweekly community hug. And it's just a place to connect with 539 00:32:11,490 --> 00:32:14,850 other women who are doing the thing and navigating this 540 00:32:14,850 --> 00:32:18,645 intersection of motherhood entrepreneurship. And every other Tuesday at 10AM 541 00:32:18,645 --> 00:32:22,424 Eastern, I think we have one today that this episode drops, 542 00:32:22,485 --> 00:32:26,325 which is exciting. But if you head to this mothermeansbusiness.com, you 543 00:32:26,325 --> 00:32:29,205 can learn more about those calls and I'll make sure I share a link with 544 00:32:29,205 --> 00:32:32,640 you, Andrea. So if anyone's listening that wants to come and hang out with a 545 00:32:32,640 --> 00:32:35,280 bunch of other mom entrepreneurs that are keeping it real, I would love to see 546 00:32:35,280 --> 00:32:38,640 you there. Yay. Awesome. Yeah. I'm gonna put that link in the show notes. Y'all 547 00:32:38,640 --> 00:32:42,160 can find it at onlandrea.com/35eight. That's 548 00:32:42,160 --> 00:32:46,000 358. Laura, thank you so much for 549 00:32:46,000 --> 00:32:49,534 being on the podcast today. Thank you for having me. This has been awesome. 550 00:32:49,674 --> 00:32:53,034 Yay. And thank you, dear listener, for tuning in to another episode of the Mindful 551 00:32:53,034 --> 00:32:56,794 Marketing Podcast. If you have more goodness, especially threads goodness, come on 552 00:32:56,794 --> 00:33:00,475 in to the Mindful Marketing Lab. I have a course on threads, actually. We talk 553 00:33:00,475 --> 00:33:04,210 about threads all the time. And, also, if you wanna just dive into some 554 00:33:04,210 --> 00:33:07,810 of our resources, coming up tomorrow after this episode, I'm 555 00:33:07,810 --> 00:33:11,650 doing a session all about AI. If you wanna learn how 556 00:33:11,650 --> 00:33:15,410 to use AI ethically, mindfully, k, come to this 557 00:33:15,410 --> 00:33:19,054 session in the lab and learn. I've also built a lot 558 00:33:19,054 --> 00:33:22,575 of AI resources, custom GPTs, and things that you can use in your business to 559 00:33:22,575 --> 00:33:26,254 be your shortcut to this all, but it only works if you do the groundwork 560 00:33:26,254 --> 00:33:30,014 first. We're gonna talk about that and more inside of the lab. Coming 561 00:33:30,014 --> 00:33:33,840 up next on the podcast, we're gonna have the amazing Maggie Patterson on the 562 00:33:33,840 --> 00:33:37,440 show to talk about staying solo and launching her new book called staying 563 00:33:37,440 --> 00:33:40,799 solo as well. So stay tuned for that. I'll see you next week. Bye for 564 00:33:40,799 --> 00:33:41,299 now.