1 00:00:00,560 --> 00:00:04,080 When you transition from working a full time job to being in your 2 00:00:04,080 --> 00:00:07,680 business full time, a lot can change both in 3 00:00:07,680 --> 00:00:11,360 your business and with your mindset as well. And that's why today I'm 4 00:00:11,360 --> 00:00:14,799 excited to have Jill Lanier on the podcast to talk all about 5 00:00:14,799 --> 00:00:18,215 it. Before we dive into this episode of the Mindful Marketing 6 00:00:18,215 --> 00:00:21,515 podcast, I gotta give a shout out to our sponsor, Riverside. 7 00:00:22,135 --> 00:00:25,974 Riverside is the all in one podcasting tool that I use 8 00:00:25,974 --> 00:00:29,590 to manage and record and 9 00:00:29,590 --> 00:00:33,290 promote my show. I love that they make editing the episodes 10 00:00:33,590 --> 00:00:37,270 very easy with their magical AI tools. And, 11 00:00:37,270 --> 00:00:40,950 also, they make promoting on social media easy with their magic 12 00:00:40,950 --> 00:00:44,545 clips feature. One click and I have 10 ready to 13 00:00:44,545 --> 00:00:48,385 go social media clips, makes my job a whole lot easier. So 14 00:00:48,385 --> 00:00:51,825 if you want your job to be easier too, click the link in the show 15 00:00:51,825 --> 00:00:55,540 notes and use the coupon code to get your discount today. Now I'm excited 16 00:00:55,540 --> 00:00:59,000 to have Jill on the podcast today. Jill, 17 00:00:59,140 --> 00:01:02,820 welcome to the show. Thank you. I'm excited to 18 00:01:02,820 --> 00:01:06,280 be here. Yes. I'm excited to just dive into 19 00:01:06,740 --> 00:01:09,780 the work that you do and and really share it with our listeners because I 20 00:01:09,780 --> 00:01:12,445 feel like you got a little bit of an inside peek since you're one of 21 00:01:12,445 --> 00:01:16,045 our members. But but share, a little bit about your 22 00:01:16,045 --> 00:01:19,645 journey. So you started your business while you had a full time 23 00:01:19,645 --> 00:01:23,405 job. What what excited you or or sparked that interest in 24 00:01:23,405 --> 00:01:27,110 starting your business? Well, I I believe that 25 00:01:27,170 --> 00:01:30,850 whatever you do, whether you're working full time or not, you 26 00:01:30,850 --> 00:01:34,370 still have some sort of obligation to 27 00:01:34,370 --> 00:01:37,830 express yourself and give back to, 28 00:01:38,715 --> 00:01:42,475 the world to make it a little bit better than it was, you know, when 29 00:01:42,475 --> 00:01:46,314 you came. And so I felt like mindfulness, which is 30 00:01:46,314 --> 00:01:49,994 what my business is built around, is a way to do that. 31 00:01:49,994 --> 00:01:53,280 It's a way to help people cope and navigate 32 00:01:53,420 --> 00:01:56,640 better with the stresses of modern living, 33 00:01:57,100 --> 00:02:00,940 whether you're working or whatever you're doing, climate, what's going 34 00:02:00,940 --> 00:02:04,700 on in the world. And I feel that it's a way to tap 35 00:02:04,700 --> 00:02:08,335 into your inner resources for doing 36 00:02:08,335 --> 00:02:12,015 that. And so that was what I felt excited me, and I felt 37 00:02:12,015 --> 00:02:15,615 would be something that people would find helpful as 38 00:02:15,615 --> 00:02:19,455 well. Yes. Yes. And you know, I'm all about the mindfulness piece 39 00:02:19,455 --> 00:02:23,050 as well. I think, our minds can be such a an amazing thing, and 40 00:02:23,050 --> 00:02:26,569 also they can be our worst enemies at South Chime. Mhmm. 41 00:02:26,810 --> 00:02:30,190 So talk to me about this mindset shift for you 42 00:02:30,250 --> 00:02:33,915 transitioning from part time entrepreneur to full time 43 00:02:33,915 --> 00:02:37,115 entrepreneur? Because this is what you're doing full time now. So what was that shift 44 00:02:37,115 --> 00:02:40,475 like? So it took a lot of prep 45 00:02:40,475 --> 00:02:44,075 work. I wasn't you know, I wanted to make 46 00:02:44,075 --> 00:02:47,810 sure I wasn't jumping out of one frying pan and into 47 00:02:47,810 --> 00:02:51,330 another and not being prepared. So I took a lot of 48 00:02:51,330 --> 00:02:55,010 time just working around what are my 49 00:02:55,010 --> 00:02:58,470 offers, how do I reach, my audiences, 50 00:02:59,250 --> 00:03:02,965 and really getting grounded in that. And then as 51 00:03:02,965 --> 00:03:06,485 I got closer and everything evolved and started to fall into 52 00:03:06,485 --> 00:03:09,785 place, I realized I need more time 53 00:03:10,405 --> 00:03:13,160 just to get the business to the able 54 00:03:20,347 --> 00:03:20,847 to 55 00:03:28,195 --> 00:03:32,035 think about what is it I want to do just to be 56 00:03:32,035 --> 00:03:35,335 able to hold that. Because 57 00:03:35,715 --> 00:03:39,415 when you're in that grind, like, you don't have a lot of 58 00:03:39,795 --> 00:03:43,150 mind space or capacity to think, be creative in a way that I didn't, before 59 00:03:43,150 --> 00:03:44,610 my time. 60 00:03:53,555 --> 00:03:57,395 Be creative in a way that I didn't, before my time 61 00:03:57,395 --> 00:04:01,155 opened up. So, that's a little bit of the benefits. And 62 00:04:01,155 --> 00:04:04,915 I write about this in my newsletter, because part of what 63 00:04:04,915 --> 00:04:08,640 I'm trying to tell people is it can be as 64 00:04:08,640 --> 00:04:11,540 simple or as complex as people 65 00:04:12,079 --> 00:04:15,599 want. If you only get the ability to 66 00:04:15,599 --> 00:04:19,199 just be calmer, that's a lot, but there's so much 67 00:04:19,199 --> 00:04:23,039 more you can get depending on how much of a habit 68 00:04:23,039 --> 00:04:26,695 you make it. And so, I wrote about that 69 00:04:26,695 --> 00:04:30,375 transition, around the time when I made it, and just 70 00:04:30,375 --> 00:04:33,835 how my mindset just shifted, and I just felt 71 00:04:33,895 --> 00:04:37,575 freer. And so I write about how it is my 72 00:04:37,575 --> 00:04:41,180 experience to live in a city like New York City where I, I 73 00:04:41,180 --> 00:04:44,860 live and, and had worked, and just to be practicing it, you 74 00:04:44,860 --> 00:04:48,320 know, day to day, and just the ways I incorporate 75 00:04:48,620 --> 00:04:52,305 my environment into that practice that 76 00:04:52,865 --> 00:04:56,705 gives me a little bit more, what do you call it, 77 00:04:56,705 --> 00:05:00,465 resilience? Mhmm. Yeah. Yeah. And I love that 78 00:05:00,465 --> 00:05:04,305 you called out this calmness that has come with this 79 00:05:04,305 --> 00:05:07,920 kind of transition into the next chapter of your career, 80 00:05:08,160 --> 00:05:11,600 which is owning your own business and being that full time. I'm 81 00:05:11,600 --> 00:05:15,280 wondering how mindfulness played into that journey even more. 82 00:05:15,280 --> 00:05:19,120 You mentioned that you kind of lean on some tools and 83 00:05:19,120 --> 00:05:22,755 to guide you through this process. Are we talking, like, meditation, journaling? 84 00:05:22,755 --> 00:05:26,535 Like, what are some of the practices that help you balance, 85 00:05:26,914 --> 00:05:29,815 you know, working and enjoying your life? 86 00:05:30,755 --> 00:05:34,595 So I do do meditation. And I as I said, I 87 00:05:34,595 --> 00:05:38,310 have a regular practice. And by practice, I mean 88 00:05:38,310 --> 00:05:41,690 something that you do on a recurring regular basis 89 00:05:42,390 --> 00:05:46,070 over time, which is also known as, a 90 00:05:46,070 --> 00:05:49,911 formal practice. You have an informal practice, which is when you kind of do it 91 00:05:49,911 --> 00:05:52,262 ad hoc as needed or as things come up during the day. So I have 92 00:05:52,262 --> 00:05:56,074 a daily practice. And another thing that I've tried to focus on, and and now 93 00:05:56,074 --> 00:05:59,735 I have more time to do, is to build and connect with community. 94 00:06:03,180 --> 00:06:06,880 And so being with others is so important 95 00:06:07,020 --> 00:06:10,700 to your well-being. And specifically, by that, I 96 00:06:10,700 --> 00:06:14,240 mean supportive community that feeds you 97 00:06:14,300 --> 00:06:18,115 and then you feed others. I had, 98 00:06:18,515 --> 00:06:22,275 listened to a podcast by someone who was writing about 99 00:06:22,275 --> 00:06:25,955 stress, and he said micro stress is like the slow 100 00:06:25,955 --> 00:06:29,635 silent killer. But in order 101 00:06:29,635 --> 00:06:33,419 to maintain, a healthy balance, you 102 00:06:33,419 --> 00:06:36,780 should find and connect and situate yourself with 103 00:06:36,780 --> 00:06:40,620 others doing similar things, and doing those 104 00:06:40,620 --> 00:06:44,285 things together in order to improve 105 00:06:44,665 --> 00:06:48,425 your well-being mentally and physically. So this 106 00:06:48,425 --> 00:06:52,185 being with other people of like mind towards a 107 00:06:52,185 --> 00:06:55,890 positive goal is very key. So one thing that 108 00:06:55,890 --> 00:06:59,730 I did have time to do once I was had more discretion over my 109 00:06:59,730 --> 00:07:03,270 time, my partner is a creative writing 110 00:07:03,410 --> 00:07:07,205 workshop leader, and he's tapped into a lot of creative community. 111 00:07:07,205 --> 00:07:10,884 So one of them is a small writing group. We meet once a week. 112 00:07:10,884 --> 00:07:14,645 We have over the summer, we've been meeting in a community garden, which is a 113 00:07:14,645 --> 00:07:18,324 nice setting. And so in that way, I'm able to 114 00:07:18,324 --> 00:07:22,090 express other parts of myself. It's not just business, business, business. Go, 115 00:07:22,090 --> 00:07:25,930 go, go. It's this creative outlet that I have. So 116 00:07:25,930 --> 00:07:29,770 that's one thing that I have focused on, and I wanna expand on that. 117 00:07:29,770 --> 00:07:33,210 But that was one thing I was able to start doing in 118 00:07:33,210 --> 00:07:36,895 June when the summer hit that is is another part 119 00:07:36,895 --> 00:07:40,495 of my practice. That's so beautiful. I love this so much. 120 00:07:40,495 --> 00:07:44,255 I, I think that there's something, especially for those of us who have 121 00:07:44,255 --> 00:07:48,014 businesses where we run it online. Right? Like, a lot of 122 00:07:48,014 --> 00:07:51,450 our interactions are digital. And but 123 00:07:51,450 --> 00:07:55,050 there's something that is so magical and 124 00:07:55,050 --> 00:07:58,750 powerful when you get in the physical space with community members. 125 00:07:58,890 --> 00:08:02,410 Mhmm. And I sense that when you're talking about this. I love that you go 126 00:08:02,410 --> 00:08:06,175 into the garden and you're focused on your, like, creative work. There 127 00:08:06,175 --> 00:08:10,014 is definitely a powerful, shift that happens 128 00:08:10,014 --> 00:08:12,895 when you do that. And I love that that's part of your practice. I like 129 00:08:12,895 --> 00:08:16,655 that you use the word practice too because labeling 130 00:08:16,655 --> 00:08:19,715 it practice to me definitely makes it feel more intentional, 131 00:08:20,990 --> 00:08:24,050 because it's something that you do regularly, which I love. 132 00:08:24,750 --> 00:08:28,510 Okay. So my next question is about your relationship with your marketing 133 00:08:28,510 --> 00:08:31,890 and how that changed when you made this transition. So for example, 134 00:08:32,270 --> 00:08:35,704 you mentioned that you write your newsletter. Has 135 00:08:35,704 --> 00:08:39,464 anything changed when it comes to content creation or social media when you 136 00:08:39,464 --> 00:08:42,904 made the shift from, you know, your full time job to being a full time 137 00:08:42,904 --> 00:08:46,204 entrepreneur? Definitely. So for one thing, 138 00:08:47,384 --> 00:08:51,130 I was, since I was still working, I felt 139 00:08:51,130 --> 00:08:54,910 very self conscious about putting myself out there because 140 00:08:55,130 --> 00:08:58,110 I wasn't yet maybe ready to reveal 141 00:08:58,970 --> 00:09:02,650 that part of me and and the extent to which I 142 00:09:02,650 --> 00:09:06,255 was pursuing that. So I was very self conscious 143 00:09:06,315 --> 00:09:10,074 about posting things on social media, and I 144 00:09:10,074 --> 00:09:13,274 kind of limited myself really to Instagram and, 145 00:09:13,755 --> 00:09:17,590 Facebook because I felt like, well, with all of the volume of 146 00:09:17,590 --> 00:09:21,110 things flowing through social media, you know, it wasn't 147 00:09:21,110 --> 00:09:24,950 likely that, somebody would see it before I was ready. But 148 00:09:24,950 --> 00:09:28,470 once I did leave, I made it a point to get on 149 00:09:28,470 --> 00:09:32,024 LinkedIn. And my my goal had been to do that 150 00:09:32,024 --> 00:09:35,144 by June, but I was able to do it a little earlier. So I was 151 00:09:35,225 --> 00:09:38,825 I got on by May. And so that is like a 152 00:09:38,825 --> 00:09:42,264 different experience of content creation, who my 153 00:09:42,264 --> 00:09:46,090 audience is. Like, Facebook and Instagram are more kind 154 00:09:46,090 --> 00:09:49,530 of fun. Mhmm. But, LinkedIn's a little bit 155 00:09:49,530 --> 00:09:52,970 more formal. So I keep that in 156 00:09:52,970 --> 00:09:56,730 mind. I'm mindful of what content goes 157 00:09:56,730 --> 00:10:00,435 on which platform. And a lot of it can go 158 00:10:00,435 --> 00:10:03,875 on all 3 of them, but sometimes I will change up the 159 00:10:03,875 --> 00:10:07,555 imagery, or I will just post certain things to 160 00:10:07,555 --> 00:10:10,995 Instagram and Facebook, and then certain things just on 161 00:10:10,995 --> 00:10:14,730 LinkedIn. So that's a big shift that I made, when I went, 162 00:10:14,810 --> 00:10:18,589 you know, to full time entrepreneurship. Yeah. It's just being mindful 163 00:10:18,730 --> 00:10:22,490 of, you know, what who am I, speaking to? 164 00:10:22,490 --> 00:10:26,170 Who's who's going to see this? Yeah. Okay. I wanna dig in more to your 165 00:10:26,170 --> 00:10:29,654 content plan because it sounds like you have quite a few 166 00:10:29,654 --> 00:10:33,255 pieces at play here. You've got the newsletter. You're on LinkedIn, 167 00:10:33,255 --> 00:10:36,714 Facebook, and Instagram. Walk us through your 168 00:10:36,855 --> 00:10:40,535 process. Is there a, kind of, like, signature piece of content 169 00:10:40,535 --> 00:10:44,260 that you focus on? And then how much time are you spending on all of 170 00:10:44,260 --> 00:10:47,880 this? I want all the details. So I wanna tell you, 171 00:10:48,340 --> 00:10:51,780 I, of course, have been following you for a while. And so when I 172 00:10:51,780 --> 00:10:55,404 first went on, decided to go into social media, I 173 00:10:55,404 --> 00:10:59,085 was doing all the things. I was following, you know, my pillars. I 174 00:10:59,085 --> 00:11:02,765 had my pillars. I was doing, several pieces of 175 00:11:02,765 --> 00:11:06,525 content per day, you know, for each pillar and and 176 00:11:06,525 --> 00:11:10,225 my newsletter and everything, but I wasn't really getting that much traction 177 00:11:10,709 --> 00:11:14,389 initially. So I had to pull back. And I took a break from 178 00:11:14,389 --> 00:11:17,129 social media and then just focused on my newsletter. 179 00:11:18,230 --> 00:11:21,589 And then after a little while, I came back to it, but with more 180 00:11:21,589 --> 00:11:24,810 intentionality, which is also a key part of mindfulness. 181 00:11:25,585 --> 00:11:29,345 I said I'm not gonna do all the things. I'm going to I 182 00:11:29,345 --> 00:11:33,105 started with just one pillar, going back. I start back 183 00:11:33,105 --> 00:11:36,565 with Facebook and eventually added Instagram 184 00:11:36,705 --> 00:11:40,165 back, and I was just gonna commit to those 2 days. 185 00:11:40,709 --> 00:11:44,170 And so my social media content is based 186 00:11:44,230 --> 00:11:47,829 on my newsletter content. So I 187 00:11:47,829 --> 00:11:51,430 have that structure. I write my newsletter. The 188 00:11:51,430 --> 00:11:54,755 following week, I, create the content 189 00:11:54,975 --> 00:11:58,735 based on the newsletter. So following that little recipe 190 00:11:58,735 --> 00:12:02,415 that you have is just like a little introduction, three points why you 191 00:12:02,415 --> 00:12:05,955 should look at this, and then an invitation to engage 192 00:12:06,095 --> 00:12:09,490 and or please sign up for the newsletter. So I committed to 193 00:12:09,490 --> 00:12:13,030 that, and that was manageable. And so 194 00:12:13,090 --> 00:12:16,530 that discipline, a practice of just showing up 195 00:12:16,530 --> 00:12:20,150 consistently with what I had committed to and not worrying about 196 00:12:20,685 --> 00:12:24,365 being on every day and all of this was very 197 00:12:24,365 --> 00:12:27,665 helpful to especially, I'm still working full time, 198 00:12:28,125 --> 00:12:31,665 of managing the discretionary time that I had at that point 199 00:12:31,965 --> 00:12:35,350 to just show up every you know, when I said just 200 00:12:35,350 --> 00:12:39,110 regularly, weekly. Then I added LinkedIn and, you 201 00:12:39,110 --> 00:12:42,730 know, kinda folded that in. So that's really been, 202 00:12:43,350 --> 00:12:47,110 my formula. And so I would say I spend and I never 203 00:12:47,110 --> 00:12:50,735 really thought about it, but I use the weekends to kind of firm up 204 00:12:50,735 --> 00:12:54,175 and finalize everything. So as 205 00:12:54,175 --> 00:12:57,475 I got more into the habit of it, it it was 206 00:12:58,095 --> 00:13:01,680 less hard to come up with stuff. And so I would 207 00:13:01,680 --> 00:13:05,200 say, you know, maybe I'm spending 6 hours a 208 00:13:05,200 --> 00:13:08,340 week just creating the content, 209 00:13:08,800 --> 00:13:12,180 doing the writing. The main heavy lift is my newsletter. 210 00:13:12,480 --> 00:13:16,215 Yeah. And and even that, I've gotten a kind of 211 00:13:16,375 --> 00:13:19,735 habit with that of, you know, what do I wanna say? Sometimes I have 212 00:13:19,735 --> 00:13:23,415 themes for a given month, and so I can break my 213 00:13:23,415 --> 00:13:27,255 content out into smaller bites that people can 214 00:13:27,255 --> 00:13:30,590 handle, not overwhelming them with like a 2,000 word 215 00:13:30,650 --> 00:13:34,330 post, but breaking it up and, you know, teasing it out and saying, 216 00:13:34,330 --> 00:13:37,930 oh, I'm gonna talk about this this week. Next week, I'm gonna talk about 217 00:13:37,930 --> 00:13:41,450 this. Stay tuned for that. And so that has made, 218 00:13:41,690 --> 00:13:45,315 even writing the newsletter a little easier because 219 00:13:45,775 --> 00:13:49,235 I am following a theme and creating 220 00:13:49,375 --> 00:13:52,895 content so that it's not like, oh, I'm starting from 221 00:13:52,895 --> 00:13:56,654 ground 0, each time. And then as things 222 00:13:56,654 --> 00:14:00,360 come to me, I can inter disperse that with stuff that I feel I wanna 223 00:14:00,500 --> 00:14:04,040 share, you know, at Hockley. But again, 224 00:14:04,340 --> 00:14:07,880 this structure and knowing what I'm committing 225 00:14:07,940 --> 00:14:11,714 to, what I want to share with people, what I think they'll find 226 00:14:11,714 --> 00:14:15,315 of benefit, that really kind of shapes my 227 00:14:15,315 --> 00:14:19,154 content, you know, formula and and format and everything like 228 00:14:19,154 --> 00:14:22,375 that. Yeah. And how often are you publishing your newsletter? 229 00:14:22,980 --> 00:14:26,740 Once a week. Okay. Weekly. So did anything change 230 00:14:26,740 --> 00:14:30,500 for you to frame this question? I feel like sometimes when we go all 231 00:14:30,500 --> 00:14:34,120 in on our business, we feel the pressure to 232 00:14:34,180 --> 00:14:37,795 do more or show up more or show up differently. Did 233 00:14:37,795 --> 00:14:41,635 you have that moment where you went from, you know, your 234 00:14:41,635 --> 00:14:45,335 full time job to full time entrepreneur and you felt the pressure to show up 235 00:14:45,555 --> 00:14:49,155 more or differently in your business? I didn't because I'd 236 00:14:49,155 --> 00:14:52,950 grappled with that before while I was still working. And 237 00:14:52,950 --> 00:14:56,550 even though I have more time, I'm still sticking to 238 00:14:56,550 --> 00:15:00,150 that because it's manageable and 239 00:15:00,150 --> 00:15:03,910 unstressful to say, I'm firmly committing to 240 00:15:03,910 --> 00:15:07,615 these 2 days or these 3 days. And as other things. So 241 00:15:07,615 --> 00:15:11,455 that's opened up space to say, oh, here's something that might fit 242 00:15:11,455 --> 00:15:14,355 into one of my other pillars. I'm committed to 243 00:15:14,895 --> 00:15:18,435 my Monday post, which is promoting my newsletter 244 00:15:18,575 --> 00:15:22,310 on Instagram, and then Tuesday, I promote it on Facebook, 245 00:15:22,450 --> 00:15:26,210 and then I have my Wednesday industry, sharing. So 246 00:15:26,210 --> 00:15:29,810 something that I'm promoting somebody else. And so 247 00:15:29,810 --> 00:15:33,490 those three things I'm firmly committed with, so I don't feel 248 00:15:33,490 --> 00:15:37,225 pressure to do more than that. Consistency is 249 00:15:37,225 --> 00:15:40,985 the key. And so making sure I'm showing up on 250 00:15:40,985 --> 00:15:44,365 those days, and then if something else comes up on my 251 00:15:44,825 --> 00:15:48,600 Thursday 1, which is my thrive with me pillar, and Friday 252 00:15:48,600 --> 00:15:52,440 is just something fun. Like, I don't worry about those so much. 253 00:15:52,440 --> 00:15:55,880 And so like mindfulness, which is a practice, which as I said 254 00:15:55,880 --> 00:15:59,260 earlier, is something you do recurringly over time, 255 00:15:59,640 --> 00:16:03,340 this is my mindful approach to social media, which is 256 00:16:03,615 --> 00:16:07,455 making a commitment, being intentional, and then 257 00:16:07,455 --> 00:16:10,815 doing that again and again and again, week in, week 258 00:16:10,815 --> 00:16:14,495 out till, you know, I'm people can know 259 00:16:14,495 --> 00:16:18,035 to expect me. And I feel comfortable of saying, oh, I have something 260 00:16:18,200 --> 00:16:21,720 for people to fall into because I'm regular with it. It's not 261 00:16:21,720 --> 00:16:25,320 like, oh, I haven't been around for, like, 3 months. Here I 262 00:16:25,320 --> 00:16:28,839 am. You know, it's just ongoing. So it's not it's 263 00:16:28,839 --> 00:16:32,460 less opportunistic and more, I think, you know, giving 264 00:16:32,680 --> 00:16:36,495 to others. Yeah. I just sense that in all of the work that you do. 265 00:16:36,495 --> 00:16:40,255 It's very generous, and still very mindful of 266 00:16:40,255 --> 00:16:44,095 your own boundaries and your own well-being, which, you know, I 267 00:16:44,095 --> 00:16:47,774 love. I wanna circle back to something you said earlier, though. You talked about 268 00:16:47,774 --> 00:16:51,480 how you were hesitant to show up fully 269 00:16:51,779 --> 00:16:55,240 when you had your full time job, and then you felt freeing 270 00:16:55,540 --> 00:16:59,079 when you transitioned. But I know a lot of people who are listening 271 00:16:59,459 --> 00:17:03,185 are in the position you were in. They have their job, and 272 00:17:03,325 --> 00:17:06,704 they're they have their business. And there's this 273 00:17:06,845 --> 00:17:10,685 conflict, this balance of, you know, I'm showing up in my job, but 274 00:17:10,685 --> 00:17:13,885 I also wanna show up in my business. So now that you've you're on the 275 00:17:13,885 --> 00:17:17,730 other side of this looking back, is there any advice you'd give to 276 00:17:17,730 --> 00:17:21,490 someone who's still in the full time role and running their business, 277 00:17:21,490 --> 00:17:25,250 especially around showing up for themselves in their social media 278 00:17:25,250 --> 00:17:28,785 and in their marketing? Any any advice for that group? 279 00:17:29,345 --> 00:17:33,025 What I would say, and this is how how I approached it, 280 00:17:33,025 --> 00:17:36,625 is everything depends on your 281 00:17:36,625 --> 00:17:40,465 particular circumstances. And so what I say as 282 00:17:40,465 --> 00:17:44,200 a mindfulness instructor is when I lead a meditation, 283 00:17:44,260 --> 00:17:48,020 it's always a guidance that's an invitation. So nothing 284 00:17:48,020 --> 00:17:51,560 that I tell people, they don't have to get it right. 285 00:17:51,620 --> 00:17:55,380 They're not forced to to try and do what I'm 286 00:17:55,380 --> 00:17:58,934 saying. If they need to step back from that or adapt it, they can. 287 00:17:59,235 --> 00:18:02,615 So what I'm gonna offer is, you know, given my particular 288 00:18:02,754 --> 00:18:06,434 circumstances, you know, what people might think 289 00:18:06,434 --> 00:18:09,575 about. 1, think about what is your situation 290 00:18:10,115 --> 00:18:13,320 at your job? How comfortable do you feel 291 00:18:13,779 --> 00:18:17,620 about sharing that? Do people know that you're doing this on the 292 00:18:17,620 --> 00:18:21,320 side, or maybe they don't know? So you have to weigh those two things. 293 00:18:22,179 --> 00:18:25,835 If it feels like, you know, you don't feel comfortable 294 00:18:25,975 --> 00:18:29,595 to do it, maybe do your social media in ways 295 00:18:29,655 --> 00:18:33,175 that still feed you, but are 296 00:18:33,175 --> 00:18:36,935 mindful of, you know, who might see it and how they might 297 00:18:36,935 --> 00:18:40,600 react to that. Maybe they are aware of it. 298 00:18:40,600 --> 00:18:44,200 So in that case, you might feel comfortable to say, hey, look what I'm 299 00:18:44,200 --> 00:18:48,040 doing over here. Kind of doing this, you know, on the side 300 00:18:48,040 --> 00:18:51,800 right now or whatever. And they can get a taste of it because 301 00:18:51,800 --> 00:18:54,995 possibly, they may benefit from what you have to offer. 302 00:18:55,615 --> 00:18:59,295 So those were things that I weighed for myself. And 303 00:18:59,295 --> 00:19:02,655 even after I made the transition, I was 304 00:19:02,655 --> 00:19:06,255 still cognizant of, well, she 305 00:19:06,255 --> 00:19:09,935 never talked about this at work. Now all of a sudden, she's doing 306 00:19:09,935 --> 00:19:13,429 that. They did people did know that I did 307 00:19:13,429 --> 00:19:16,570 mindfulness, and I had even led some sessions 308 00:19:16,790 --> 00:19:20,630 for a couple of for my department, and then one that was 309 00:19:20,630 --> 00:19:23,770 like a sort of sister department to us. So they were aware, 310 00:19:24,505 --> 00:19:28,345 but not maybe necessarily aware to the extent to which I was pursuing 311 00:19:28,345 --> 00:19:32,105 it. So when I did launch my LinkedIn, I 312 00:19:32,105 --> 00:19:35,945 wasn't sure whether I should just start posting or make an announcement that I 313 00:19:35,945 --> 00:19:39,750 had made this transition. I chose to make an announcement. I got a 314 00:19:39,750 --> 00:19:43,429 really good response from that. And I said, here's what 315 00:19:43,429 --> 00:19:46,250 I was doing. Here's what I'm doing now. 316 00:19:47,030 --> 00:19:50,710 Here's how I'm feeling about it. And, you know, I got a 317 00:19:50,710 --> 00:19:54,304 really good response. So there's people that 318 00:19:54,845 --> 00:19:58,605 I who knew that I was doing this, and so, of course, they 319 00:19:58,605 --> 00:20:02,365 knew about it and had been kinda following me. But, other 320 00:20:02,365 --> 00:20:05,804 people were new to it, and so a few people signed on to my newsletter 321 00:20:05,804 --> 00:20:09,600 or they follow me on social media. So, I mean, that's kind of maybe 322 00:20:09,600 --> 00:20:13,280 a wishy washy answer, but it's just how I approached it and how 323 00:20:13,280 --> 00:20:16,740 I felt comfortable. And, with each passing 324 00:20:16,800 --> 00:20:19,540 day, I'm feeling more comfortable to show 325 00:20:20,240 --> 00:20:23,745 myself and, you know, the kinds of work specifically 326 00:20:23,745 --> 00:20:27,525 that I wanna do as far as a mindful practitioner and guide. 327 00:20:27,905 --> 00:20:31,505 So that's upcoming or unfolding now. So 328 00:20:31,505 --> 00:20:35,205 more of, you know, this is who I am as a mindful 329 00:20:35,520 --> 00:20:38,580 practitioner. And in my business, this is what I'll be doing. 330 00:20:39,200 --> 00:20:42,720 Yeah. And and a lot of what I hear you saying is very, like, values 331 00:20:42,720 --> 00:20:46,400 aligned and values driven. And it's a conversation I've been having a 332 00:20:46,400 --> 00:20:49,955 lot with people lately because I think that in order to be 333 00:20:49,955 --> 00:20:53,635 values driven, you have to make an intentional, almost like 334 00:20:53,635 --> 00:20:56,855 self declaration of what those values even are, 335 00:20:57,555 --> 00:21:01,315 so that you can kind of weigh in with yourself to see if what you're 336 00:21:01,315 --> 00:21:05,080 doing is aligned or not. So for those people who are in this 337 00:21:05,220 --> 00:21:08,899 decision making process of trying to sort out what their values 338 00:21:08,899 --> 00:21:12,679 are, what are some of the things that you suggest they look at? 339 00:21:13,139 --> 00:21:16,899 Well, just one of the key tools that I like, the simplest 340 00:21:16,899 --> 00:21:20,545 thing anyone can do is to pause a moment and 341 00:21:20,545 --> 00:21:24,065 breathe, and then just take some time to 342 00:21:24,065 --> 00:21:27,684 notice what am I feeling inside 343 00:21:27,985 --> 00:21:31,025 or what's going on around me, and to let 344 00:21:32,070 --> 00:21:35,510 don't try to solve it or answer it, but just be 345 00:21:35,510 --> 00:21:39,350 open to what might come to you. And so you may 346 00:21:39,350 --> 00:21:43,110 find, oh, my values tell me that I should 347 00:21:43,110 --> 00:21:46,490 be more open and visible and share this, 348 00:21:47,134 --> 00:21:49,554 and it will probably go okay. 349 00:21:50,735 --> 00:21:54,434 Or even if it doesn't, you're on that trajectory 350 00:21:54,815 --> 00:21:58,654 anyway, so this might be the nudge to kind of 351 00:21:58,654 --> 00:22:02,320 go full force. And the one thing I used 352 00:22:02,320 --> 00:22:06,100 to perform in another life. I used to sing. And 353 00:22:07,120 --> 00:22:10,880 there's an experience you have as doing something, and then 354 00:22:10,880 --> 00:22:14,720 there's how other people receive it. And especially when 355 00:22:14,720 --> 00:22:18,184 you're a singer, there's these sort of zones. So there's the people 356 00:22:18,184 --> 00:22:22,024 close-up. You have to perform in a way that reaches 357 00:22:22,024 --> 00:22:25,225 the people in the back row. Yeah. Everyone is 358 00:22:25,625 --> 00:22:29,020 depending on how far out they are from you, they'll 359 00:22:29,020 --> 00:22:32,780 experience it differently. So you have to be mindful again of, you 360 00:22:32,780 --> 00:22:36,620 know, I'm reaching the people in the front, but I really need to magnify what 361 00:22:36,620 --> 00:22:40,240 I'm doing to reach people in the back. And so 362 00:22:40,300 --> 00:22:44,025 it may seem like all eyes are on you, but people have so much stuff 363 00:22:44,025 --> 00:22:47,465 going on that very likely what you 364 00:22:47,465 --> 00:22:50,845 feel is so obvious 365 00:22:51,145 --> 00:22:54,985 is not going to translate that way to your 366 00:22:54,985 --> 00:22:58,200 audience. I mean, it's even hard enough to get the people you want to see 367 00:22:58,200 --> 00:23:02,040 you to pay attention. So that's one thing that I 368 00:23:02,040 --> 00:23:05,880 learned as a performer is I would be when I first got up, I'd be 369 00:23:05,880 --> 00:23:09,720 shaking, I'd be nervous. And then someone would say, oh, my goodness. You look 370 00:23:09,720 --> 00:23:13,475 so calm. How do you stay so calm? So that is one thing 371 00:23:13,475 --> 00:23:16,935 that I would tell people is, again, how you experience 372 00:23:17,075 --> 00:23:20,675 yourself and how your audience is, whoever that it may 373 00:23:20,675 --> 00:23:24,355 be, and even strangers, is gonna be so different than how you're 374 00:23:24,355 --> 00:23:27,975 perceiving it. It's hard to notice that, 375 00:23:28,250 --> 00:23:31,930 But trust me, that's something you have to take on faith that there's a difference 376 00:23:31,930 --> 00:23:35,530 there. So you can probably be a little freer than you think you 377 00:23:35,530 --> 00:23:39,370 can. Yeah. Oh, I love this. I used to be a singer too. 378 00:23:39,370 --> 00:23:42,810 So I I totally relate to that, sing to the back of the room 379 00:23:42,810 --> 00:23:46,465 statement, especially since I tend to be very 380 00:23:46,465 --> 00:23:50,145 soft spoken. And so even, like, in acting and 381 00:23:50,145 --> 00:23:53,585 things, it's like you've gotta project your voice. You've gotta be able to be heard. 382 00:23:53,585 --> 00:23:57,365 And I love that because I do think, especially in 383 00:23:57,425 --> 00:24:01,210 marketing, specifically social media, there's so much comparison 384 00:24:01,750 --> 00:24:05,590 to other people. And I think it's very easy for 385 00:24:05,590 --> 00:24:09,430 us as business owners to slip into all sorts of emotions when 386 00:24:09,430 --> 00:24:12,855 it comes to social media. You know, did our post get a lot of 387 00:24:12,855 --> 00:24:16,535 likes and comments? Or we see, you know, someone else doing something 388 00:24:16,535 --> 00:24:20,155 similar, and their post has a lot of likes and a lot of comments. So 389 00:24:20,375 --> 00:24:24,135 what are some of the things that you know, you mentioned your daily practice, and 390 00:24:24,135 --> 00:24:27,655 I'm curious if you have any part of that practice that helps you 391 00:24:27,655 --> 00:24:31,200 with kind of the emotional journey of putting yourself out 392 00:24:31,200 --> 00:24:34,740 there online. Anything that you do to to keep yourself grounded 393 00:24:34,880 --> 00:24:38,320 or just manage your emotions, all of the emotions that come along with this 394 00:24:38,320 --> 00:24:41,860 vulnerability. Well, I don't have anything 395 00:24:42,080 --> 00:24:45,515 specific. It's just the practice is what 396 00:24:45,975 --> 00:24:49,815 shapes and helps me to manage that, whether 397 00:24:49,815 --> 00:24:53,415 it's with the business or in life. So that 398 00:24:53,415 --> 00:24:56,935 habit is so important. I can't stress that 399 00:24:56,935 --> 00:25:00,600 enough because it builds the muscle for you to have the capacity 400 00:25:01,140 --> 00:25:04,900 to roll with the things that are coming, whether you can expect them 401 00:25:04,900 --> 00:25:08,280 or not. So part of what my meditation 402 00:25:08,340 --> 00:25:12,120 practice helped me to do is to become more tolerant 403 00:25:12,500 --> 00:25:16,134 of discomfort. And so when I notice that 404 00:25:16,134 --> 00:25:19,815 arising in my practice, I will sit with 405 00:25:19,815 --> 00:25:23,254 that and just notice it and say, oh, I'm 406 00:25:23,254 --> 00:25:27,095 feeling, I don't know, agitated, or 407 00:25:27,095 --> 00:25:30,900 nervous, or irritable. And so when 408 00:25:31,200 --> 00:25:34,960 I noticed that, I just sit with that. And sometimes what I found helpful, 409 00:25:34,960 --> 00:25:38,660 I'm a very visual person, I will assign characteristics 410 00:25:39,200 --> 00:25:42,935 to that emotion. And and it it helps 411 00:25:42,935 --> 00:25:46,695 you. It doesn't make you suppress it, but it does 412 00:25:46,695 --> 00:25:50,055 help you disconnect from it just enough so that it's 413 00:25:50,055 --> 00:25:53,895 not overwhelming. And then I imagine, oh, if this 414 00:25:53,895 --> 00:25:57,350 was a person or an object, it would have this these characteristics. 415 00:25:58,610 --> 00:26:02,450 And when you can stand back and look at it in that way, it just 416 00:26:02,450 --> 00:26:06,210 breaks that tie where you're embodied in something. And so the 417 00:26:06,210 --> 00:26:09,970 key is to be able to toggle back and forth between being embodied, which you 418 00:26:09,970 --> 00:26:13,524 want to be sometimes, being able to step back so you don't 419 00:26:13,524 --> 00:26:17,205 get overwhelmed. So that comes out of my 420 00:26:17,205 --> 00:26:20,725 practice. I have formally practiced since 421 00:26:20,725 --> 00:26:24,404 about 2018 or so. 422 00:26:24,404 --> 00:26:27,870 So with a daily practice, and I 423 00:26:27,870 --> 00:26:31,490 set a time for, like, 20 minutes. That's manageable. 424 00:26:32,110 --> 00:26:35,629 And if I feel pulled to, like, skip it, I'll say, 10 425 00:26:35,629 --> 00:26:39,250 minutes, Jill. Surely, you can take 10 minutes for yourself. 426 00:26:39,915 --> 00:26:43,755 Even if it's 5, just to keep in the habit of it. And 427 00:26:43,755 --> 00:26:47,375 however it flows, it flows. Sometimes you're really in the zone. 428 00:26:47,915 --> 00:26:51,515 Sometimes you're a little distracted. Just whatever time you 429 00:26:51,515 --> 00:26:55,260 commit to, just go with that because that habit of just 430 00:26:55,260 --> 00:26:58,779 showing up for yourself on a daily basis is what's going to 431 00:26:58,779 --> 00:27:02,140 carry you through on the long term. So that's what helps me 432 00:27:02,140 --> 00:27:05,659 manage whatever is coming up with, you know, my social 433 00:27:05,659 --> 00:27:09,434 media or my business is things will come up, things will go 434 00:27:09,434 --> 00:27:13,195 down. You know, it's not this straight level thing once 435 00:27:13,195 --> 00:27:16,875 you figure out, oh, I'm doing this. It's a lot of stool. Some 436 00:27:16,875 --> 00:27:20,635 things open more questions than what you started with. And that's always gonna be the 437 00:27:20,635 --> 00:27:24,020 case. So realizing that and then managing that, 438 00:27:24,480 --> 00:27:28,020 which I I've done with my, meditation practice has helped. 439 00:27:28,320 --> 00:27:31,520 Yeah. I found the same thing. And and the thing that I found too with 440 00:27:31,520 --> 00:27:35,059 meditation, specifically, is that the more I did it, 441 00:27:35,345 --> 00:27:39,105 the more I felt my own like, my confidence in myself grow because 442 00:27:39,105 --> 00:27:42,865 I was able to commit that practice to myself. I will 443 00:27:42,865 --> 00:27:46,665 say, once having kids, all the rules went out the window. That 444 00:27:46,785 --> 00:27:50,530 it made it so much harder. So I'm still trying to find my practice 445 00:27:50,530 --> 00:27:54,290 again. But when I was really consistent with it, I found that even 446 00:27:54,290 --> 00:27:57,970 taking those 5 minutes a day for myself, it 447 00:27:57,970 --> 00:28:01,270 it really set the tone for the rest of the day. 448 00:28:01,730 --> 00:28:05,485 And I felt like I already accomplished something for myself 449 00:28:05,485 --> 00:28:09,245 that day. So I was able to, like, take in all the emotions of 450 00:28:09,245 --> 00:28:13,085 whatever, running a business in life, a lot. I 451 00:28:13,085 --> 00:28:16,730 wouldn't say it was easier, but maybe more gracefully because 452 00:28:16,730 --> 00:28:20,330 I was able to yeah. Because I was able to, like, have that time for 453 00:28:20,330 --> 00:28:24,010 myself. So I a 100% agree. Any 454 00:28:24,010 --> 00:28:27,470 last thoughts or questions that you wanna leave our audience with today 455 00:28:27,610 --> 00:28:31,425 around mindfulness and integrating it specifically with their marketing? 456 00:28:31,825 --> 00:28:35,365 Yes. What I will say is 3 tools 457 00:28:35,505 --> 00:28:38,805 that are just fundamental to mindfulness 458 00:28:39,665 --> 00:28:43,345 are these attributes. And there's a lot of them, but three main ones 459 00:28:43,345 --> 00:28:45,765 are gratitude, compassion, 460 00:28:46,890 --> 00:28:50,570 self compassion, and humility. So gratitude is 461 00:28:50,570 --> 00:28:54,330 just, you know, being thankful for whatever is happening in 462 00:28:54,330 --> 00:28:58,170 the moment or ongoing. So I don't have a big following, 463 00:28:58,170 --> 00:29:01,875 but I am thankful for the ones that I have. I, over 464 00:29:01,875 --> 00:29:05,415 time with the discipline, I've gotten like a little 465 00:29:05,475 --> 00:29:08,375 consistent following on Instagram and and LinkedIn. 466 00:29:09,555 --> 00:29:13,015 So gratitude, compassion, or self compassion. 467 00:29:13,850 --> 00:29:17,290 You cannot have compassion for others until you allow 468 00:29:17,290 --> 00:29:20,970 yourself to have this. So don't try to be 469 00:29:20,970 --> 00:29:24,810 perfect or feel like, oh, I've gotta do this perfect. 470 00:29:24,810 --> 00:29:28,294 You know, some things you've talked about. I've gotta show up 471 00:29:28,294 --> 00:29:32,135 curated and whatnot. Have grace. Like, you know, if you 472 00:29:32,135 --> 00:29:35,735 can't be perfect, you tried, and the next moment is an 473 00:29:35,735 --> 00:29:39,414 opportunity to do better. And sometimes you won't choose 474 00:29:39,414 --> 00:29:43,150 better. It's not about being perfect. It's about, am I aware 475 00:29:43,150 --> 00:29:46,930 of what's going in to this present moment, and can I show up 476 00:29:47,070 --> 00:29:50,910 in that moment as best I can in that moment? And 477 00:29:50,910 --> 00:29:54,590 sometimes it won't be up to a certain standard, but you 478 00:29:54,590 --> 00:29:58,185 get to try again every moment, the next day, the next 479 00:29:58,565 --> 00:30:02,325 week. Humility is to understand that what you're going through, 480 00:30:02,325 --> 00:30:05,225 even if this is not exactly the same as someone else, 481 00:30:06,085 --> 00:30:09,765 we all as humans have similar experiences, so you are 482 00:30:09,765 --> 00:30:13,299 not alone in whatever challenges you're 483 00:30:13,299 --> 00:30:17,080 experiencing in your business. Somebody else has gone down this path. 484 00:30:17,140 --> 00:30:20,980 Somebody else will go down this path. The humility is to know I'm 485 00:30:20,980 --> 00:30:23,985 doing what I can in this moment as best that I 486 00:30:24,545 --> 00:30:28,304 can. I don't compare myself to other people. I don't 487 00:30:28,304 --> 00:30:31,745 even compare myself to myself. I just show 488 00:30:31,745 --> 00:30:35,424 up as best that I can and and 489 00:30:35,424 --> 00:30:39,105 go with that, and just keep doing that each moment, each 490 00:30:39,105 --> 00:30:42,320 day. So those three tools are, 491 00:30:42,799 --> 00:30:46,559 what I would offer. Very beautifully said. I cosign all of 492 00:30:46,559 --> 00:30:50,080 this. And for those who are listening who are like, I need more Jill in 493 00:30:50,080 --> 00:30:53,840 my world, you have the mindful meditative toolkit. Can you 494 00:30:53,840 --> 00:30:57,534 tell us more about this resource? Yes. So 495 00:30:57,534 --> 00:31:01,294 this is something that came out of my practice of writing. So 496 00:31:01,294 --> 00:31:04,895 that was another daily practice I have. And so it helped me 497 00:31:04,895 --> 00:31:08,220 to, incorporate or internalize 498 00:31:08,440 --> 00:31:11,899 these values. So, it's a very simple guide of 499 00:31:12,440 --> 00:31:15,740 how even when you don't have a lot of time, 500 00:31:16,440 --> 00:31:20,275 you can even you can do this. So, it is maybe a thought 501 00:31:20,275 --> 00:31:24,115 that, oh, I gotta spend an hour. No. These are very simple 502 00:31:24,115 --> 00:31:27,415 tips that can be done in small blocks of time, 503 00:31:27,795 --> 00:31:31,095 can be adapted to a per person's particular 504 00:31:31,315 --> 00:31:34,950 unique circumstances, and the point is to get 505 00:31:34,950 --> 00:31:38,310 started. And to get started, you can do it in small 506 00:31:38,310 --> 00:31:41,990 blocks. As you get that habit under your belt, you 507 00:31:41,990 --> 00:31:45,370 may find you want to do more, and you wanna make more time for it. 508 00:31:45,430 --> 00:31:49,015 But the steps in the book are very simple. It's understanding 509 00:31:49,075 --> 00:31:52,595 those attributes that I talked about, ways to 510 00:31:52,595 --> 00:31:56,435 integrate that into your actual life. So this sort of 511 00:31:56,435 --> 00:31:59,970 informal practice that I I mentioned earlier, you know, 512 00:32:00,210 --> 00:32:03,270 being in community, finding community, noticing, 513 00:32:04,049 --> 00:32:07,590 connecting with nature. That's another key thing. 514 00:32:07,890 --> 00:32:11,409 And you know, it doesn't have to be camping. You know, just going 515 00:32:11,409 --> 00:32:15,185 out, noticing what's around you. Some very, very simple 516 00:32:15,185 --> 00:32:18,945 tips. And especially for a busy entrepreneur, I think it will be 517 00:32:18,945 --> 00:32:22,705 perfect, you know, for them if if they wanna try this and see how 518 00:32:22,705 --> 00:32:26,320 they can integrate that into what they're doing. Y'all get this 519 00:32:26,320 --> 00:32:28,980 toolkit. I'm gonna put it the link in the show notes, onlinedre.com/333. 520 00:32:31,360 --> 00:32:35,200 Jill, thank you so much for being on the show today. Thank you. 521 00:32:35,200 --> 00:32:39,044 I'm so happy to have had the opportunity to speak with you. Yay. 522 00:32:39,044 --> 00:32:42,804 And thank you, dear listener, for tuning in to another episode of the 523 00:32:42,804 --> 00:32:46,485 Mindful Marketing Podcast. Make sure you give us a 5 star rating on 524 00:32:46,485 --> 00:32:50,085 Apple Podcasts and Spotify. It helps keep us in the top 100 marketing 525 00:32:50,085 --> 00:32:53,540 podcasts, and that's because of you. Coming up next in our 526 00:32:53,540 --> 00:32:57,380 membership, we have our what's the scoop session happening in December. If 527 00:32:57,380 --> 00:33:00,820 you wanna know all the social media news and updates, top 528 00:33:00,820 --> 00:33:04,515 content pieces, and get some inspiration for what to post this month, make sure 529 00:33:04,515 --> 00:33:07,955 you join us then. Next week on the show, I will be talking 530 00:33:07,955 --> 00:33:11,735 about rest as a marketing strategy, which is the perfect 531 00:33:11,795 --> 00:33:15,635 next step after this conversation. So stay tuned. I will see you then. 532 00:33:15,635 --> 00:33:16,535 Bye for now.