1 00:00:00,740 --> 00:00:05,410 Andrea Jones: Welcome to episode number 347 of the mindful marketing podcast. 2 00:00:05,450 --> 00:00:10,270 I'm excited today because we're talking all about podcasting, but using your 3 00:00:10,280 --> 00:00:13,139 podcast as a content repurposing tool. 4 00:00:13,139 --> 00:00:17,149 And y'all know, I love to use my podcast as the basis of all of my marketing. 5 00:00:17,380 --> 00:00:21,140 And today we have Anisha Patel on the show to guide us in a conversation 6 00:00:21,150 --> 00:00:24,770 around how do we then take that podcast and repurpose the heck out of it. 7 00:00:24,810 --> 00:00:28,669 I'm excited to get into this conversation, but first a word from our sponsor. 8 00:00:29,654 --> 00:00:33,415 Riverside is the all in one podcast recording and editing tool that 9 00:00:33,435 --> 00:00:35,645 I use for this right here show. 10 00:00:35,975 --> 00:00:40,594 I use it to edit not only the audio and the video, it is like chef's kiss magical, 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your membership. 22 00:01:23,145 --> 00:01:25,205 Anisha Patel: Anisha, welcome to the show. 23 00:01:25,675 --> 00:01:27,755 Hello, thanks so much for having me. 24 00:01:27,774 --> 00:01:31,645 I love that you said episode three, four, seven. 25 00:01:31,664 --> 00:01:36,534 I mean that in itself, whoever's listening to this, that is amazing. 26 00:01:36,855 --> 00:01:38,644 You should be super proud of where you are. 27 00:01:38,664 --> 00:01:44,274 I'm on episode 175 and I'm very proud of where I'm at, but it's very exciting 28 00:01:44,285 --> 00:01:49,414 to come onto a podcast where you have done so many episodes already. 29 00:01:50,085 --> 00:01:50,855 Andrea Jones: Thank you. 30 00:01:50,905 --> 00:01:51,105 Y'all. 31 00:01:51,115 --> 00:01:52,385 I did not tell her to say this. 32 00:01:52,395 --> 00:01:55,225 So I am like surprised and flattered. 33 00:01:55,285 --> 00:01:57,865 I honestly, this podcast is a labor of love. 34 00:01:57,865 --> 00:01:58,885 We started in 2018. 35 00:02:00,505 --> 00:02:03,805 And so it's been, you know, years and years of putting it together. 36 00:02:03,835 --> 00:02:07,905 So I'm really excited about this and also a little nervous because 37 00:02:08,215 --> 00:02:11,775 talking to a podcast pro I'm like, Oh, I hope I get everything right. 38 00:02:11,785 --> 00:02:14,045 But anyways, here we go diving on in. 39 00:02:14,295 --> 00:02:15,605 I would like to start at the beginning. 40 00:02:15,605 --> 00:02:17,615 Like how did you get into podcasting? 41 00:02:18,975 --> 00:02:21,865 Anisha Patel: So I am a pharmacist by background. 42 00:02:21,895 --> 00:02:23,535 That is my bread and butter. 43 00:02:24,055 --> 00:02:29,314 I work normally in both a hospital setting, in pediatrics specifically, 44 00:02:29,315 --> 00:02:33,705 that's my area of expertise, but I also teach pharmacy students 45 00:02:33,745 --> 00:02:35,505 at a university here in London. 46 00:02:36,015 --> 00:02:38,965 And so I have a mix of both pharmacy and education. 47 00:02:39,635 --> 00:02:45,405 And During the pandemic, I was teaching pharmacy students and I realized really 48 00:02:45,405 --> 00:02:51,685 quickly that they were very unaware of the variety of career pathways you can 49 00:02:51,695 --> 00:02:54,274 have as a pharmacist once they qualify. 50 00:02:54,795 --> 00:02:58,585 And traditionally here in the UK at kind of college level or university 51 00:02:59,665 --> 00:03:03,345 The university will provide you sort of a careers fair sort of once 52 00:03:03,345 --> 00:03:06,865 or twice a year where you would meet lots of different employers. 53 00:03:07,235 --> 00:03:10,805 And you also as a pharmacist or any healthcare professional would go out 54 00:03:10,835 --> 00:03:15,335 into maybe a hospital environment or a retail pharmacy on what we 55 00:03:15,335 --> 00:03:19,785 would call like immersive sort of experiences, internships, placements. 56 00:03:20,335 --> 00:03:20,895 And. 57 00:03:21,195 --> 00:03:25,545 You would find out more about what you can do for a job, but I think the younger 58 00:03:25,545 --> 00:03:30,894 generation would definitely benefit from understanding what a pharmacist does, 59 00:03:30,915 --> 00:03:35,144 where you can work, what sort of skills you need to transition into different 60 00:03:35,155 --> 00:03:40,965 types of roles using a format that they could easily tune into through podcasting. 61 00:03:41,835 --> 00:03:43,525 And it just became. 62 00:03:43,935 --> 00:03:48,765 Sort of one of those light bulb moments where I thought, how can I get into the 63 00:03:48,765 --> 00:03:53,745 minds and eyes and ears of a student in a format that they would like? 64 00:03:53,745 --> 00:03:57,134 They spend a lot of time on phones and iPads. 65 00:03:57,394 --> 00:04:00,264 My students also don't live on a campus in London. 66 00:04:00,265 --> 00:04:03,355 It's so expensive to live in the city that a lot of them live 67 00:04:03,355 --> 00:04:04,734 with their parents and commute. 68 00:04:05,464 --> 00:04:06,665 So they're on trains. 69 00:04:06,994 --> 00:04:10,315 They're on buses around 45 minutes to an hour a day. 70 00:04:10,744 --> 00:04:15,434 And so I decided to create a podcast to try and help to educate them 71 00:04:15,464 --> 00:04:20,445 about all the pharmacy career options and inspire them, motivate them and 72 00:04:20,464 --> 00:04:24,184 give them that behind the scenes insight into the life of a pharmacist 73 00:04:24,184 --> 00:04:26,065 that they would never, ever find. 74 00:04:26,750 --> 00:04:30,680 Just through kind of social media or meeting people in real life. 75 00:04:30,680 --> 00:04:33,710 You just don't have the time to have those one on one conversations. 76 00:04:34,130 --> 00:04:38,280 So they're like this fly on the wall and they listen into the kind of deep insights 77 00:04:38,309 --> 00:04:39,830 into the lives of the pharmacists. 78 00:04:39,880 --> 00:04:46,020 And with 175 episodes now, there is content from every sector, whether 79 00:04:46,020 --> 00:04:50,980 you're in community pharmacy, the pharmaceutical industry, education, 80 00:04:50,980 --> 00:04:52,850 research, hospital pharmacists. 81 00:04:53,625 --> 00:04:56,915 I've interviewed people from all over the globe, so they're very aware 82 00:04:56,925 --> 00:05:00,425 from an international perspective what pharmacists are doing. 83 00:05:00,905 --> 00:05:05,654 And it was one of those things where I tried it, didn't know what was going to 84 00:05:05,665 --> 00:05:09,104 happen, and my entire life has changed. 85 00:05:09,125 --> 00:05:15,035 And I mean, we can dive into that during this episode, but my life has podcast. 86 00:05:15,730 --> 00:05:18,400 Andrea Jones: Yeah, I definitely want to dive into that because I think 87 00:05:18,400 --> 00:05:23,320 the same thing for me, um, when it comes to podcasting, it, it, you 88 00:05:23,330 --> 00:05:24,940 nailed it with the intimacy piece. 89 00:05:24,950 --> 00:05:30,380 It's like we get to go along with the days of our listeners. 90 00:05:30,380 --> 00:05:34,829 Like we're in their ears as they're going about their day, their commute, 91 00:05:35,059 --> 00:05:37,600 doing dishes, doing laundry, like whatever it is they're doing, it 92 00:05:37,600 --> 00:05:39,080 feels like we're there with them. 93 00:05:39,110 --> 00:05:42,139 And that's one of the things I love about podcasting versus I come from 94 00:05:42,139 --> 00:05:47,520 a YouTube background, Especially back in my day, people used to like 95 00:05:47,520 --> 00:05:49,049 sit down and watch YouTube videos. 96 00:05:49,280 --> 00:05:53,379 Um, and they weren't usually watching them on the go because data, um, 97 00:05:53,389 --> 00:05:54,829 now everyone has unlimited data. 98 00:05:54,829 --> 00:05:58,390 So it's not really that big of a deal, but it's one of those things where 99 00:05:58,650 --> 00:06:00,379 people take it with them, which I love. 100 00:06:00,400 --> 00:06:02,849 And I also love the specificity of your podcast. 101 00:06:03,429 --> 00:06:08,289 Because I think sometimes people think they have to have like the big ideas, 102 00:06:08,289 --> 00:06:14,099 the big shows, the mass appeal, but you have tapped into such a niche 103 00:06:14,129 --> 00:06:16,219 audience that I find fascinating. 104 00:06:16,519 --> 00:06:18,139 So tell us about today. 105 00:06:18,149 --> 00:06:20,409 So is podcasting your full time gig? 106 00:06:20,409 --> 00:06:22,109 Are you still in the pharmacy space? 107 00:06:22,909 --> 00:06:23,939 Am I being nosy? 108 00:06:24,229 --> 00:06:26,340 Anisha Patel: No, you can absolutely ask that question. 109 00:06:26,369 --> 00:06:29,710 And it is one that your listeners would probably really love to hear because 110 00:06:30,210 --> 00:06:32,179 I'm in that sort of transitional phase. 111 00:06:32,669 --> 00:06:36,459 I am traditionally still working four days a week, and I'm running 112 00:06:36,460 --> 00:06:38,679 this podcast one day a week. 113 00:06:38,719 --> 00:06:40,934 And now I'm nearly five years into my journey. 114 00:06:40,935 --> 00:06:46,025 So as a podcaster, and most of that journey has been doing this podcast 115 00:06:46,055 --> 00:06:51,145 in my spare time, evenings, weekends around children, I've had a pregnancy. 116 00:06:51,145 --> 00:06:55,375 I've signed up to a master's degree in that time and done lots 117 00:06:55,375 --> 00:06:58,714 of other things, but the passion has always been with the podcast. 118 00:06:59,275 --> 00:07:02,815 So I have committed to the one day a week and I'm transforming 119 00:07:02,875 --> 00:07:05,145 it from just a podcast into. 120 00:07:05,705 --> 00:07:11,794 a business and hopefully I will cut down my hours in my hospital job and pick 121 00:07:11,794 --> 00:07:14,625 up my hours as an entrepreneur in 2025. 122 00:07:14,645 --> 00:07:17,755 Like I'm making the commitment to make that a reality for me this year. 123 00:07:18,100 --> 00:07:18,480 Andrea Jones: Yay. 124 00:07:18,570 --> 00:07:22,100 Congratulations on the new career path. 125 00:07:22,180 --> 00:07:23,550 So I'm curious. 126 00:07:23,570 --> 00:07:26,640 I know we're talking, we're going to talk about content repurposing in a minute, 127 00:07:26,640 --> 00:07:32,740 but I want to talk first about podcasting as a career because I find it, um, 128 00:07:33,140 --> 00:07:38,269 fascinating how many options are available to us now with the power of the internet. 129 00:07:38,289 --> 00:07:42,390 So talk to me a little bit about what this looks like for you. 130 00:07:42,390 --> 00:07:44,270 Are you relying on sponsors? 131 00:07:44,270 --> 00:07:47,540 Are you offering services, courses, uh, give us some insight. 132 00:07:47,540 --> 00:07:47,580 Yeah. 133 00:07:48,284 --> 00:07:51,414 Anisha Patel: Yeah, so I think, if I just give some context, I've started 134 00:07:51,424 --> 00:07:56,244 a podcast and I'm sort of developing a business around the initial idea of 135 00:07:56,244 --> 00:08:00,015 being a podcaster whilst potentially a lot of your audience are also 136 00:08:00,015 --> 00:08:05,909 a Already in entrepreneurship and thinking about a podcast to supplement 137 00:08:05,909 --> 00:08:09,799 their business or expand their business or add an element to it. 138 00:08:10,370 --> 00:08:15,419 And one of the things that I've kind of identified with podcasting is that. 139 00:08:16,020 --> 00:08:19,300 It's opened up opportunities that I never knew existed. 140 00:08:19,310 --> 00:08:24,860 So I've started to become an affiliate for different brands, um, or a brand 141 00:08:24,860 --> 00:08:26,350 ambassador if you want to call it. 142 00:08:26,730 --> 00:08:31,610 I have been flown to Germany on two or three occasions to do public 143 00:08:31,610 --> 00:08:33,710 speaking with a pharmaceutical company. 144 00:08:34,070 --> 00:08:39,020 And not only is it using some of my pharmacy expertise, But now it's 145 00:08:39,020 --> 00:08:41,310 using a lot of my podcasting skills. 146 00:08:41,320 --> 00:08:44,910 So it's actually the way that I deliver information or content, 147 00:08:45,350 --> 00:08:48,480 the way that I look into a camera and feel really confident. 148 00:08:48,520 --> 00:08:53,470 And as a pharmacist, it's not something that you would naturally find in, in 149 00:08:53,470 --> 00:08:58,160 this sort of like career pathway, but it's a skill that they see as a benefit 150 00:08:58,210 --> 00:09:03,350 when they want to create more kind of content for educational purposes for. 151 00:09:03,729 --> 00:09:06,259 The public or maybe for social media as well. 152 00:09:06,709 --> 00:09:11,949 And that has been absolutely fascinating, but also very exciting 153 00:09:12,280 --> 00:09:15,720 because at the moment I'm in this nine to five, I'm kind of feel a little 154 00:09:15,720 --> 00:09:19,729 bit trapped by the amount of income that I can generate because I'm in. 155 00:09:19,944 --> 00:09:24,025 sort of paid employment, but I have two children who are two and seven who I 156 00:09:24,025 --> 00:09:27,775 want to spend time with and I don't want to miss out on the moments with them. 157 00:09:28,144 --> 00:09:31,804 I want to be able to have that kind of financial freedom to choose 158 00:09:31,804 --> 00:09:36,155 my own hours, to be my own boss and podcasting has shown me that. 159 00:09:36,450 --> 00:09:41,690 No, like, it's possible, but also I've discovered how much I love to be my own 160 00:09:41,690 --> 00:09:47,790 boss, to choose my content, to, you know, be specific about who I talk to, what 161 00:09:47,790 --> 00:09:51,150 we talk about, without anyone telling me what to do, which is what I've done 162 00:09:51,150 --> 00:09:55,730 my entire career, is just follow rules and policies and guidelines, and as you 163 00:09:55,780 --> 00:09:59,140 can imagine in pharmacy, everything is always so strict because it's all about 164 00:09:59,140 --> 00:10:03,610 safety and following evidence based guidance, but now I've got this freedom, 165 00:10:03,670 --> 00:10:08,020 and I want more of it, and I'm craving it, So public speaking has been one 166 00:10:08,020 --> 00:10:12,730 thing that brand ambassador roles is another, um, my, one of my missions for 167 00:10:12,810 --> 00:10:17,400 2025 is to look at sponsorship, um, for the podcast, which is something that I'm 168 00:10:17,400 --> 00:10:22,179 working towards, but the other side of it, the entrepreneurial side of it, that. 169 00:10:22,410 --> 00:10:26,770 Um, I'm thinking about or I'm doing, um, is offering services. 170 00:10:27,220 --> 00:10:32,439 So I've discovered that there is a lack of healthcare professionals with podcasts. 171 00:10:33,100 --> 00:10:35,519 And when you look at the number of podcasts out there, there's 172 00:10:35,530 --> 00:10:40,089 probably about 5 million and only 1. 173 00:10:40,089 --> 00:10:43,840 5 percent of that content is actually healthcare related, which is quite 174 00:10:43,840 --> 00:10:47,520 surprising as a statistic, cause you just see so much healthcare 175 00:10:47,520 --> 00:10:51,010 content out there, but in the podcast space, it's actually quite small. 176 00:10:51,010 --> 00:10:51,370 So. 177 00:10:52,205 --> 00:10:56,885 I've got this niche, which is a really tight audience of pharmacists, so 178 00:10:56,885 --> 00:11:02,334 specific, which I love, but now I've also got a tight audience of individuals who 179 00:11:02,335 --> 00:11:07,964 could do what I'm doing, leverage their clinical degree, their expertise as a 180 00:11:07,965 --> 00:11:12,675 pharmacist, and then build a platform where they could educate patients or 181 00:11:12,715 --> 00:11:16,635 other healthcare professionals, or do a podcast on any topic that they 182 00:11:16,635 --> 00:11:22,124 want, but leverage it to then Bring in other types of income, um, to 183 00:11:22,124 --> 00:11:23,915 supplement what they're doing already. 184 00:11:24,675 --> 00:11:25,305 Andrea Jones: Yes. 185 00:11:25,354 --> 00:11:25,814 Oh my gosh. 186 00:11:25,834 --> 00:11:27,344 I love everything that you said. 187 00:11:27,555 --> 00:11:31,314 I really relate to the, the family life piece as well. 188 00:11:31,334 --> 00:11:34,214 Uh, because that's a transition I'm going through myself. 189 00:11:34,214 --> 00:11:37,194 I have a almost three year old and almost one year old. 190 00:11:37,244 --> 00:11:39,224 So, uh, our house is loud. 191 00:11:39,325 --> 00:11:39,965 Our house is loud. 192 00:11:40,265 --> 00:11:45,655 Um, and, um, there's a level of flexibility that's required for me to show 193 00:11:45,655 --> 00:11:47,734 up as a parent in the way that I want to. 194 00:11:48,125 --> 00:11:52,725 Um, so I've made a lot of changes in my business as well, um, to, to reflect that. 195 00:11:52,725 --> 00:11:54,714 And so I love that you shared that as well. 196 00:11:54,715 --> 00:11:56,685 It's very, um, I don't know, affirming. 197 00:11:57,584 --> 00:12:02,935 Anyways, I also love that you're educating other clinicians and those in the 198 00:12:02,935 --> 00:12:08,425 medical and healthcare space to share their expertise as well because, um, 199 00:12:08,464 --> 00:12:11,614 I think that there's a lot that we can learn from each other and I like that 200 00:12:11,614 --> 00:12:12,824 you're supporting people in that way. 201 00:12:13,084 --> 00:12:17,834 So let's talk about the technical aspects of podcasting specifically. 202 00:12:18,180 --> 00:12:20,459 through the lens of content repurposing. 203 00:12:20,959 --> 00:12:24,420 So before you sit down to record a podcast, is there anything you should 204 00:12:24,430 --> 00:12:27,750 think about or prepare, especially if you're thinking in the back of 205 00:12:27,750 --> 00:12:32,219 your mind, I'm going to repurpose this content in another way one day? 206 00:12:32,880 --> 00:12:33,270 Anisha Patel: Yeah. 207 00:12:33,300 --> 00:12:38,120 So whenever we create content for podcasting, and I would say anything 208 00:12:38,199 --> 00:12:41,739 with relation to content creation, even if you're creating YouTube 209 00:12:41,739 --> 00:12:47,854 videos, as an example, or content for social media, You kind of always have 210 00:12:47,854 --> 00:12:52,155 to have the end in mind at the start of that kind of content creation. 211 00:12:52,155 --> 00:12:56,944 So you would think about the topic idea or the theme that you want to discuss. 212 00:12:57,495 --> 00:13:02,635 I tend to come up with multiple title options first because, especially with 213 00:13:02,635 --> 00:13:06,670 YouTube and my podcast being on YouTube and If I give you a little bit of context, 214 00:13:06,719 --> 00:13:11,709 I started with audio only and loved it, got used to it, really got comfortable 215 00:13:11,709 --> 00:13:16,760 with it, and then I transitioned to sort of virtual video, and now I do absolutely 216 00:13:16,900 --> 00:13:20,359 most of my podcasts are face to face video, and I have a secret weapon, which 217 00:13:20,359 --> 00:13:25,439 is my husband, who is a videographer by trade and a podcast producer, so 218 00:13:25,439 --> 00:13:30,805 I'm very fortunate, but like me, It's not his sort of traditional role. 219 00:13:30,824 --> 00:13:35,004 It was a passion he had, which he's turned into his full time job, which is amazing. 220 00:13:35,435 --> 00:13:39,454 And he helps me a lot with sort of the podcast production side of things. 221 00:13:39,884 --> 00:13:43,234 And one of the things that we've kind of noticed going into video and also 222 00:13:43,234 --> 00:13:48,394 going into YouTube is that the thumbnails and the titles are extremely important 223 00:13:48,404 --> 00:13:49,915 when you kind of create content. 224 00:13:50,425 --> 00:13:52,124 So the first thing to consider is. 225 00:13:52,310 --> 00:13:56,130 come up with those ideas and then the title options and then kind of 226 00:13:56,130 --> 00:13:58,079 structure your episodes around that. 227 00:13:58,510 --> 00:14:02,490 So what I try to do if you're thinking about repurposing your content is that 228 00:14:02,490 --> 00:14:07,140 you structure your episodes with very clear segments so that if you wanted to 229 00:14:07,140 --> 00:14:12,415 chop up that content into four pieces so if the content was 30 minutes long, 230 00:14:12,725 --> 00:14:14,505 and there were four sections to it. 231 00:14:14,905 --> 00:14:20,284 Each section of it, or each segment, could stand alone as its own podcast episode, 232 00:14:20,305 --> 00:14:24,525 or its own video, or its own content for a different social media platform, 233 00:14:24,554 --> 00:14:28,184 or something that you might use on your website, or maybe something that you might 234 00:14:28,185 --> 00:14:33,785 use as a case study, or a Q& A session, or something that you even turn into kind 235 00:14:33,785 --> 00:14:35,995 of email content for your newsletters. 236 00:14:36,555 --> 00:14:42,185 Um, I also like to think about specific questions I might ask my guest who 237 00:14:42,185 --> 00:14:46,275 comes onto the podcast because some of the answers that they give could 238 00:14:46,285 --> 00:14:50,795 be really quotable so that if you're creating social media content after 239 00:14:50,795 --> 00:14:55,655 the episode, you can use some of those really like lively, energetic, 240 00:14:55,664 --> 00:15:00,954 motivational, inspirational quotes as like a carousel or an image post that could 241 00:15:01,165 --> 00:15:03,255 be used on your kind of social media. 242 00:15:03,275 --> 00:15:08,094 And what I do is that I try to kind of capture a checklist for each episode. 243 00:15:08,415 --> 00:15:13,534 So once I've kind of created the main segments that I want to discuss or 244 00:15:13,535 --> 00:15:17,494 the content that I want to create, um, I think about those key quotes. 245 00:15:17,744 --> 00:15:21,724 I think about what would be valuable in terms of the timestamps as well. 246 00:15:21,724 --> 00:15:25,789 Because my content goes onto YouTube, I love to use timestamps to Break 247 00:15:25,789 --> 00:15:27,560 up what's coming next in the video. 248 00:15:27,589 --> 00:15:30,019 Cause a lot of people like to click on the different elements 249 00:15:30,019 --> 00:15:31,459 of the video of the podcast. 250 00:15:31,920 --> 00:15:35,629 So what kind of timestamps would be, would be valuable and the keywords 251 00:15:35,629 --> 00:15:36,879 that I actually put into them. 252 00:15:37,460 --> 00:15:42,490 And then some of my content is actually transformed using AI into blog posts. 253 00:15:43,069 --> 00:15:47,220 So I like to come up with kind of headlines for what types of blog posts 254 00:15:47,220 --> 00:15:49,319 that I would turn my content into as well. 255 00:15:50,035 --> 00:15:51,025 Andrea Jones: Oh, interesting. 256 00:15:51,035 --> 00:15:51,275 Okay. 257 00:15:51,275 --> 00:15:56,815 So I like that you start not just with the topic, but the almost 258 00:15:56,815 --> 00:16:00,065 like the keywords and the title and like, what are people searching for? 259 00:16:00,315 --> 00:16:02,585 And then you build out the podcast from there. 260 00:16:02,585 --> 00:16:06,334 You use segments, you chop it up, like all of this thought goes into 261 00:16:06,335 --> 00:16:09,224 it before you even sit down to record, which I really appreciate. 262 00:16:09,225 --> 00:16:13,749 And I think sometimes when we think about creating our assets, like our podcast, 263 00:16:14,190 --> 00:16:18,850 Um, we just record the thing and then we go, now do I, how do I repurpose this now? 264 00:16:18,850 --> 00:16:20,600 But it really starts beforehand. 265 00:16:21,060 --> 00:16:26,490 Um, so what do, what do we think about when we are, um, you've 266 00:16:26,679 --> 00:16:30,180 recorded the episode and now we're going to start to repurpose it. 267 00:16:30,480 --> 00:16:34,360 Um, some of these episodes are, you know, 30 minutes, 60 minutes long. 268 00:16:34,700 --> 00:16:37,890 How do we start tackling the repurposing process? 269 00:16:38,905 --> 00:16:44,225 Anisha Patel: So for kind of video podcasts, if they're virtual or face 270 00:16:44,225 --> 00:16:49,534 to face, one of the most valuable things that you can do is use that 271 00:16:49,545 --> 00:16:55,024 one podcast episode, even if it's 30 minutes, I mean, mine are long form, 272 00:16:55,024 --> 00:16:59,845 so they could be an hour and a half long, even two hours, but if you're 273 00:16:59,855 --> 00:17:03,504 creating content that's much shorter, you could potentially get Bye bye. 274 00:17:03,675 --> 00:17:09,075 Anywhere between like three, five, seven, 10 reels from that content. 275 00:17:09,524 --> 00:17:13,994 So if you are overwhelmed by entrepreneurship and all the things that 276 00:17:13,994 --> 00:17:18,694 we have to do in terms of building a business and a brand, creating that one 277 00:17:18,714 --> 00:17:23,804 piece of content can then be repurposed into a potential of a month or more 278 00:17:23,804 --> 00:17:30,451 worth of reels that you can then push across TikTok, Instagram, LinkedIn. 279 00:17:30,451 --> 00:17:32,475 And, um, Where else? 280 00:17:32,515 --> 00:17:32,965 YouTube. 281 00:17:33,515 --> 00:17:36,504 Um, you can, you know, post it across so many different platforms 282 00:17:36,504 --> 00:17:37,965 that your audience would like. 283 00:17:38,254 --> 00:17:39,655 And also you can. 284 00:17:40,115 --> 00:17:42,865 really understand where your audience lives. 285 00:17:42,865 --> 00:17:47,885 So for example, as a pharmacist, my professional network is on LinkedIn, 286 00:17:48,935 --> 00:17:53,485 but a lot of my students who follow my content are on Instagram and TikTok. 287 00:17:53,834 --> 00:17:58,225 So when I repurpose my content and I create reels, some of the content 288 00:17:58,245 --> 00:18:01,395 that is specific to pharmacists who may have five to 10 years 289 00:18:01,395 --> 00:18:02,725 experience would go onto LinkedIn. 290 00:18:03,435 --> 00:18:06,875 However, the content that I think that students would prefer, 291 00:18:07,175 --> 00:18:11,295 those reels would go on to Instagram or TikTok as an example. 292 00:18:12,155 --> 00:18:13,365 Andrea Jones: Oh, interesting. 293 00:18:13,385 --> 00:18:13,735 Okay. 294 00:18:13,754 --> 00:18:16,924 I do like that you kind of have things segmented. 295 00:18:16,925 --> 00:18:19,414 I tend to just post everything everywhere. 296 00:18:19,855 --> 00:18:24,004 Um, but I like that you, you're kind of taking that approach with your content. 297 00:18:24,275 --> 00:18:26,645 What do you say to those people who have a podcast? 298 00:18:27,295 --> 00:18:29,035 Um, but it's not video. 299 00:18:29,425 --> 00:18:31,945 Um, how would we then repurpose that asset? 300 00:18:32,655 --> 00:18:36,495 Anisha Patel: So you can do audiograms, which I think a lot of podcasters 301 00:18:36,495 --> 00:18:38,985 have found relatively successful. 302 00:18:39,745 --> 00:18:45,625 But I think the kind of most important element of repurposing content from 303 00:18:45,625 --> 00:18:49,045 that point of view is to utilize ai. 304 00:18:49,500 --> 00:18:54,600 And get the transcript from the episode and plug it into AI and ask it to 305 00:18:54,620 --> 00:18:56,610 create multiple different things. 306 00:18:56,980 --> 00:19:04,030 I do this and I would plug into ChatGPT or I love to use Claude and I think 307 00:19:04,030 --> 00:19:05,850 it's much more friendly for podcasters. 308 00:19:05,860 --> 00:19:09,150 It provides me with a lot more useful content than ChatGPT 309 00:19:09,150 --> 00:19:11,930 personally and I enjoy using it. 310 00:19:12,590 --> 00:19:16,555 So I. Put the transcript into, uh, AI. 311 00:19:16,605 --> 00:19:20,265 And I basically say that this is the audience that I have. 312 00:19:20,725 --> 00:19:23,185 This is the type of information that I would like to get 313 00:19:23,185 --> 00:19:24,895 across from the show notes. 314 00:19:24,895 --> 00:19:26,924 Can you create me podcast show notes? 315 00:19:26,924 --> 00:19:30,365 And the show notes are really important because when you look at, um, 316 00:19:30,374 --> 00:19:35,855 searchability and being found organically through Google, as an example, or through 317 00:19:35,855 --> 00:19:41,610 YouTube, if you have really detailed show notes, which have specific keywords that 318 00:19:41,610 --> 00:19:43,480 your audience are going to be looking for. 319 00:19:43,770 --> 00:19:45,850 And they're included in those show notes. 320 00:19:46,120 --> 00:19:49,389 Then your podcast will come up higher on the Google search 321 00:19:49,390 --> 00:19:51,260 or YouTube searches as well. 322 00:19:51,630 --> 00:19:56,559 Or even when you're typing in keywords into Apple podcasts itself or to Spotify, 323 00:19:56,840 --> 00:20:00,630 your podcast is more likely to come up if those keywords are being used. 324 00:20:00,990 --> 00:20:01,440 So. 325 00:20:01,800 --> 00:20:04,180 One of the things is turning it into the show notes. 326 00:20:04,480 --> 00:20:09,769 I then always get AI to help me to write newsletters because one 327 00:20:09,770 --> 00:20:12,930 of the biggest things I've been trying to build is my email list. 328 00:20:12,930 --> 00:20:17,760 And I know a lot of your listeners are probably, um, understand the importance 329 00:20:17,760 --> 00:20:19,959 of building a really solid email list. 330 00:20:19,999 --> 00:20:23,649 And especially if you are then going to sell services to them, you 331 00:20:23,649 --> 00:20:26,620 know that the return on investment is going to be so much higher if 332 00:20:26,620 --> 00:20:30,700 you've got a. You know, really loyal community through your email list. 333 00:20:30,730 --> 00:20:35,370 So one of the things that I do is repurpose my show notes or my 334 00:20:35,399 --> 00:20:39,330 transcript into an amazing newsletter that they can read that advertises 335 00:20:39,330 --> 00:20:41,889 the podcast, but also educates them. 336 00:20:41,889 --> 00:20:43,930 So it has key takeaway messages. 337 00:20:43,940 --> 00:20:46,629 It has key insights into the person's life. 338 00:20:46,910 --> 00:20:50,610 I educate them about the transitions that the pharmacist has made. 339 00:20:51,149 --> 00:20:54,639 I also have in the past used it to create lead magnets. 340 00:20:55,030 --> 00:21:00,689 So I've had a few podcast, um, episodes with pharmacists where their journey 341 00:21:00,700 --> 00:21:06,195 into pharmacy has been so Um, like incredible, they've worked in a variety 342 00:21:06,195 --> 00:21:10,795 of different practice areas, they might have gone into leadership positions, 343 00:21:10,795 --> 00:21:14,415 they might have worked internationally, they might have done a lot of research. 344 00:21:14,645 --> 00:21:20,060 And so I've actually asked AI to then create like a road map and then um, put 345 00:21:20,060 --> 00:21:24,510 that information into Canva to create an infographic and then that infographic 346 00:21:24,510 --> 00:21:27,700 is something that I use as a lead magnet that someone could then download 347 00:21:27,710 --> 00:21:32,520 if they're interested in learning why someone transitions, how they transition, 348 00:21:32,549 --> 00:21:34,550 and also the skills they need to do it. 349 00:21:34,850 --> 00:21:37,629 Because a student or a newly qualified pharmacist would find 350 00:21:37,630 --> 00:21:40,580 this absolutely incredibly valuable. 351 00:21:41,370 --> 00:21:45,889 And then another thing AI does is that it can obviously create social media content. 352 00:21:46,209 --> 00:21:49,560 So I utilize it to help me to create some of my LinkedIn 353 00:21:49,570 --> 00:21:52,200 posts and my Instagram posts. 354 00:21:52,500 --> 00:21:54,910 So it can be repurposed in so many ways. 355 00:21:54,910 --> 00:21:56,520 I mean, you could also do blogs, right? 356 00:21:56,559 --> 00:22:00,490 There are so many ways again, for you to repurpose some of the kind of 357 00:22:00,490 --> 00:22:04,660 content that you actually create into blog posts so that you don't have to. 358 00:22:04,980 --> 00:22:09,840 Rewrite it yourself or spend that time, you know, the following week, 359 00:22:09,850 --> 00:22:14,040 actually, you know, free typing content from your brain onto, you know, a 360 00:22:14,040 --> 00:22:15,899 Google document and creating that blog. 361 00:22:15,909 --> 00:22:19,840 You've already done it once and you just repurpose it into something else. 362 00:22:20,490 --> 00:22:20,930 Andrea Jones: Yeah. 363 00:22:21,040 --> 00:22:24,200 I'm also obsessed with how you use AI in this entire process. 364 00:22:24,230 --> 00:22:25,680 I'm an AI fan. 365 00:22:25,720 --> 00:22:26,340 I love it. 366 00:22:26,380 --> 00:22:28,920 Um, and I think it, it just makes sense, right? 367 00:22:28,920 --> 00:22:31,540 Like when you create, when you spend so much time creating this 368 00:22:31,540 --> 00:22:35,370 asset, the podcast, um, There are so many different ways you can 369 00:22:35,370 --> 00:22:40,990 use it and I think it really helps maximize your potential reach, right? 370 00:22:41,000 --> 00:22:45,340 So if someone's not a podcast listener, maybe they're exclusively on LinkedIn You 371 00:22:45,340 --> 00:22:49,620 can still deliver content to them in a way that reaches them where they are, which I 372 00:22:49,620 --> 00:22:54,910 really really like Um, one of the things that you mentioned, though, was optimizing 373 00:22:54,920 --> 00:22:58,430 for Apple Podcasts and Spotify for search. 374 00:22:58,460 --> 00:23:01,150 I want to talk a little bit more about that as well. 375 00:23:01,399 --> 00:23:05,120 Is there anything podcasters should think about with their episodes when 376 00:23:05,120 --> 00:23:10,080 we think about helping more people find and discover them, um, specifically on 377 00:23:10,090 --> 00:23:11,890 platforms like Apple Podcasts or Spotify? 378 00:23:11,890 --> 00:23:12,170 Bye. 379 00:23:13,229 --> 00:23:16,620 Anisha Patel: I think the main thing is to think about your keywords in your titles. 380 00:23:16,659 --> 00:23:21,979 And this alone can kind of increase your discovery by, you know, up to 60%. 381 00:23:22,700 --> 00:23:27,870 And I've really tried to focus on understanding my ideal customer 382 00:23:27,870 --> 00:23:32,329 avatar and really understanding who my audience is, who's that target? 383 00:23:32,649 --> 00:23:33,439 What are they like? 384 00:23:33,439 --> 00:23:34,469 What are they like doing? 385 00:23:34,469 --> 00:23:35,849 What are they looking for online? 386 00:23:35,849 --> 00:23:37,740 What are the problems that I'm going to solve? 387 00:23:38,215 --> 00:23:42,195 You know, what challenges do they face and what kind of words are they 388 00:23:42,195 --> 00:23:44,875 placing into Google and YouTube? 389 00:23:45,315 --> 00:23:50,465 And once I identified that plugging those keywords into the show notes onto 390 00:23:50,465 --> 00:23:54,515 my website into the actual title of the episode as well As the thumbnail 391 00:23:54,785 --> 00:23:59,760 has really helped me to kind of get more organic reach because I don't do 392 00:23:59,790 --> 00:24:01,899 any paid advertising at this point. 393 00:24:01,919 --> 00:24:03,370 I'm five years into the journey. 394 00:24:03,830 --> 00:24:08,690 Um, for me, I'm really proud of the fact that I have 174 episodes 395 00:24:09,020 --> 00:24:12,680 and around 80, 000 downloads and to someone else that might not be. 396 00:24:12,875 --> 00:24:16,375 like a massive number because there are some extremely 397 00:24:16,375 --> 00:24:17,965 successful podcasters out there. 398 00:24:18,325 --> 00:24:19,845 But for me, that's huge. 399 00:24:19,875 --> 00:24:23,725 That's 80, 000 like pharmacists or pharmacy students who have 400 00:24:23,725 --> 00:24:26,624 genuinely listened to an episode. 401 00:24:26,954 --> 00:24:30,840 They may have applied for a new job because they've been inspired by 402 00:24:30,840 --> 00:24:34,930 something they have felt, you know, courageous to leave the current job. 403 00:24:34,960 --> 00:24:36,790 They're in to go and do something different. 404 00:24:36,790 --> 00:24:40,370 They have educated themselves and understood what their passions 405 00:24:40,370 --> 00:24:43,910 are, what their interests are, and then it's helped them to kind 406 00:24:43,910 --> 00:24:45,990 of navigate their career journey. 407 00:24:46,220 --> 00:24:48,850 And for me, obviously that is the end goal. 408 00:24:49,190 --> 00:24:54,425 And it's not all about the numbers, but For me, I haven't had to use paid adverts 409 00:24:54,545 --> 00:24:58,335 yet, and I think I would like to, to just explore what happens because it 410 00:24:58,335 --> 00:25:00,835 could explode and be incredibly amazing. 411 00:25:01,095 --> 00:25:05,865 But on an international scale, I also reach 125 countries, which I 412 00:25:05,895 --> 00:25:08,105 think, again, is just so awesome. 413 00:25:08,415 --> 00:25:12,044 And part of that is understanding what keywords that my audience 414 00:25:12,065 --> 00:25:15,745 would type in and having really detailed show notes as well. 415 00:25:16,065 --> 00:25:18,085 Um, those are the kind of like two things. 416 00:25:18,115 --> 00:25:18,574 And then. 417 00:25:19,024 --> 00:25:22,465 The third thing that I do is really encourage my listeners in terms of a 418 00:25:22,465 --> 00:25:26,665 call to action to get them to subscribe, to kind of rate and review, because 419 00:25:26,665 --> 00:25:30,834 once you have more ratings and reviews through Apple Podcasts and Spotify, 420 00:25:30,834 --> 00:25:33,705 again, it'll, it'll boost you being found. 421 00:25:34,415 --> 00:25:34,754 Yeah. 422 00:25:34,784 --> 00:25:35,425 Andrea Jones: I love this. 423 00:25:35,475 --> 00:25:35,655 Okay. 424 00:25:35,655 --> 00:25:39,065 Another thing that you said when you were talking about your process 425 00:25:39,095 --> 00:25:42,915 to content repurposing that I want to dive deeper into is you, you 426 00:25:42,915 --> 00:25:44,755 kind of produced a lot of assets. 427 00:25:44,775 --> 00:25:47,545 Um, you have your podcast, both audio and video. 428 00:25:47,825 --> 00:25:51,685 You repurpose to things like potentially lead magnets or infographics, 429 00:25:51,744 --> 00:25:54,055 LinkedIn, um, tick talk, Instagram. 430 00:25:54,265 --> 00:25:56,355 How are you organizing all of this? 431 00:25:56,355 --> 00:25:58,905 Do you have a system or a tool that you recommend? 432 00:25:59,760 --> 00:26:02,500 Anisha Patel: So I have tried a few different things. 433 00:26:02,570 --> 00:26:05,430 I mean, I use to store everything. 434 00:26:05,630 --> 00:26:09,980 Um, I'm a massive fan of, um, Google, so I use Google Drive. 435 00:26:10,330 --> 00:26:15,430 And each episode has a folder, and within each folder, you will find all 436 00:26:15,430 --> 00:26:21,750 the information from artwork to the audio files, video files, the show notes, the, 437 00:26:21,780 --> 00:26:24,590 even the, kind of, um, social media posts. 438 00:26:25,894 --> 00:26:31,864 When it comes to looking at what episodes I've created, what titles I've used, 439 00:26:31,864 --> 00:26:36,054 what show notes I've created, a lot of that goes on to a project management app. 440 00:26:36,574 --> 00:26:38,084 I really like Asana. 441 00:26:38,134 --> 00:26:39,574 I have tried other things. 442 00:26:39,574 --> 00:26:40,604 I've tried Trello. 443 00:26:41,074 --> 00:26:46,604 I actually really love Notion, but I also find it Extremely complicated to use. 444 00:26:46,915 --> 00:26:50,274 And I think I just need to sit down and truly understand how 445 00:26:50,274 --> 00:26:51,584 to use it a little bit better. 446 00:26:51,594 --> 00:26:56,414 And I think it is the perfect app as a content creator to use, but I need to 447 00:26:56,414 --> 00:26:58,064 dive into understanding more about it. 448 00:26:58,064 --> 00:27:00,654 And I will be transferring onto that exclusively. 449 00:27:00,654 --> 00:27:04,484 It is in my plan, but sometimes when you get overwhelmed by so much new 450 00:27:04,484 --> 00:27:10,564 tech, you Asana has been my go to and I share it also with my husband. 451 00:27:10,574 --> 00:27:13,959 So he kind of knows, again, process wise, where I'm at. 452 00:27:13,969 --> 00:27:14,649 where we're at. 453 00:27:14,649 --> 00:27:20,799 So he can see what dates that I have my podcasts scheduled to be recorded. 454 00:27:20,879 --> 00:27:24,229 He can see what dates I'd like those episodes published because he's the 455 00:27:24,229 --> 00:27:27,779 one who's going to do the main kind of like bulk initial edit for me. 456 00:27:28,429 --> 00:27:32,990 Um, we also then have kind of like, um, subtasks within that to 457 00:27:32,990 --> 00:27:35,050 showcase who's doing the show notes. 458 00:27:35,720 --> 00:27:37,500 Who's posting on social media. 459 00:27:37,990 --> 00:27:42,260 Um, I create the clips obviously from that and kind of showcase those through 460 00:27:42,260 --> 00:27:43,700 different social media platforms. 461 00:27:43,710 --> 00:27:45,440 So everything is kind of recorded there. 462 00:27:45,470 --> 00:27:47,250 And also the content is searchable. 463 00:27:47,609 --> 00:27:51,859 So if I need to go back and I put tags on things, so as an example 464 00:27:51,859 --> 00:27:53,120 I'm interviewing pharmacists. 465 00:27:53,370 --> 00:27:57,380 Some who work in hospitals, some in retail, some who are in industry, 466 00:27:57,400 --> 00:27:58,710 some who are entrepreneurs. 467 00:27:59,250 --> 00:28:03,300 And I put different tags onto different episodes so that if I want to just 468 00:28:03,310 --> 00:28:08,309 find all the hospital content and go back and again, repurpose content that 469 00:28:08,310 --> 00:28:13,360 I already have, like creating a fun episode that highlights 10 journeys of 470 00:28:13,360 --> 00:28:17,450 hospital pharmacists, I can, you know, type in keywords or look through those 471 00:28:17,450 --> 00:28:21,680 tags to then go back to that content and repurpose it for other episodes. 472 00:28:22,575 --> 00:28:22,725 Andrea Jones: Yeah. 473 00:28:22,765 --> 00:28:23,025 Okay. 474 00:28:23,025 --> 00:28:23,475 I love this. 475 00:28:23,485 --> 00:28:24,825 I love Asana as well. 476 00:28:25,025 --> 00:28:28,245 I, listen, I'm a huge fan of like, use the tool that you use. 477 00:28:28,415 --> 00:28:33,625 So if Notion's too much, like I started on my Notion journey just this week and I was 478 00:28:33,625 --> 00:28:37,374 like this, I see the potential, but who has time to learn all of this right now? 479 00:28:37,625 --> 00:28:40,335 So I'm there with you, but I mean, use the tool that you use. 480 00:28:40,335 --> 00:28:40,945 I use Asana. 481 00:28:40,975 --> 00:28:41,865 I use Airtable too. 482 00:28:43,325 --> 00:28:43,645 Anisha Patel: I like that. 483 00:28:44,225 --> 00:28:47,625 And then from a social media point of view, um, I've kept it really 484 00:28:47,625 --> 00:28:53,080 simple, but there Definitely ways to be, um, a little bit more strategic. 485 00:28:53,460 --> 00:28:59,830 So I have like an Excel sheet and it tells you the days of the month. 486 00:29:00,419 --> 00:29:00,759 It's. 487 00:29:01,499 --> 00:29:06,029 tells you the kind of content that I'm creating each day and what's going 488 00:29:06,029 --> 00:29:08,519 out every day on, on what platforms. 489 00:29:08,529 --> 00:29:10,070 So are there social media posts? 490 00:29:10,080 --> 00:29:11,300 Is it my newsletter? 491 00:29:11,820 --> 00:29:13,389 Is it my podcast episode? 492 00:29:13,419 --> 00:29:14,769 Are there reels coming out? 493 00:29:14,820 --> 00:29:16,229 And is it on YouTube? 494 00:29:16,269 --> 00:29:21,279 Is it on Instagram, LinkedIn, and all of that content can be seen. 495 00:29:22,115 --> 00:29:26,165 Because every month or every kind of like three months, I create different 496 00:29:26,175 --> 00:29:30,595 themes of things that are happening with the podcast, whether that's 497 00:29:30,905 --> 00:29:35,395 highlighting sort of International Pharmacists Day, or at the moment, 498 00:29:35,395 --> 00:29:37,525 I'm doing an amazing student series. 499 00:29:37,525 --> 00:29:40,755 I'm highlighting this Stories of pharmacy students. 500 00:29:40,765 --> 00:29:44,345 So everything I'm doing at the moment, including all my lead magnets 501 00:29:44,395 --> 00:29:46,025 are related to pharmacy students. 502 00:29:46,415 --> 00:29:50,695 And when I can visualize what's coming out and I try to plan sort of a month or two 503 00:29:50,715 --> 00:29:52,675 in advance, what's actually coming out. 504 00:29:53,025 --> 00:29:57,295 This makes it easier for me to see where I'm having gaps or where there's 505 00:29:57,305 --> 00:30:01,725 not enough content coming out or where I want to create more, but obviously 506 00:30:01,725 --> 00:30:03,535 there are amazing apps to do this. 507 00:30:03,565 --> 00:30:06,375 I believe, um, buffer and HootSuite. 508 00:30:06,605 --> 00:30:11,165 are, are two really good examples where you can do it as an app and kind 509 00:30:11,165 --> 00:30:15,365 of pay for you to actually visualize exactly where your content is going, 510 00:30:15,365 --> 00:30:16,885 but I've kept it really simple for now. 511 00:30:17,445 --> 00:30:17,795 Yeah. 512 00:30:17,905 --> 00:30:18,655 Andrea Jones: Keep it simple. 513 00:30:18,695 --> 00:30:19,315 I love it. 514 00:30:19,695 --> 00:30:23,895 So I want to end on more of a mindset question for those people 515 00:30:23,895 --> 00:30:27,465 who are listening and they're thinking to themselves, man, um, 516 00:30:27,515 --> 00:30:31,405 I put so much time and energy into creating the thing, the podcast. 517 00:30:31,815 --> 00:30:35,155 That I find myself running out of steam when it comes to content 518 00:30:35,155 --> 00:30:39,095 repurposing, um, or I feel like maybe I'm going to burn out when it 519 00:30:39,095 --> 00:30:41,265 comes to being creative in general. 520 00:30:41,535 --> 00:30:44,725 Um, what, what's something that you have done or something that you can 521 00:30:44,725 --> 00:30:49,875 suggest to listeners to maintain consistency with your podcast and 522 00:30:49,875 --> 00:30:54,465 content repurposing, um, especially those people who like you, like me, 523 00:30:54,475 --> 00:30:56,155 who have a lot going on in their lives. 524 00:30:57,035 --> 00:31:01,405 Anisha Patel: Yeah, so in the initial couple of years of being a podcaster 525 00:31:01,445 --> 00:31:07,265 and working full time as a pharmacist, I had made this commitment in my head 526 00:31:07,305 --> 00:31:10,695 that I would publish an episode every single week, and that was from the 527 00:31:10,695 --> 00:31:12,755 first day of building this podcast. 528 00:31:13,445 --> 00:31:15,545 And my husband always said to me that, Don't you think that 529 00:31:15,545 --> 00:31:18,485 that's a little bit too, too much when you're working full time? 530 00:31:18,755 --> 00:31:20,975 Why don't you just go ahead and go with every other week? 531 00:31:20,985 --> 00:31:23,835 But I'm very stubborn, and I'm very determined, and I'm 532 00:31:23,845 --> 00:31:26,565 one of those individuals that will just like, I go all in. 533 00:31:27,255 --> 00:31:33,385 So I committed to this every week content and I made the decision to 534 00:31:33,385 --> 00:31:35,865 record my episodes every Wednesday. 535 00:31:36,690 --> 00:31:41,750 So every Wednesday after work, I would get home 6pm, I would be a parent, 536 00:31:41,750 --> 00:31:45,430 so I would have evening routine and bedtime routine, and then I would like, 537 00:31:45,440 --> 00:31:50,610 have to get super excited and record an episode at like 8, 9pm at night. 538 00:31:51,360 --> 00:31:57,200 And once I'd done, kind of, recorded that episode, I would be buzzing out of 539 00:31:57,200 --> 00:31:59,220 excitement and then not be able to sleep. 540 00:31:59,830 --> 00:32:05,030 And I did this It's kind of for, you know, one or two years because I just 541 00:32:05,030 --> 00:32:10,700 wanted to not overwhelm myself in terms of the burnout and also the consistency 542 00:32:10,700 --> 00:32:14,120 of knowing Wednesday's my day to record from a parenting point of view. 543 00:32:14,120 --> 00:32:18,150 My husband would help me more and be able to support with childcare so 544 00:32:18,150 --> 00:32:19,990 that I could get those episodes done. 545 00:32:20,410 --> 00:32:23,960 And then over the weekend I would edit and kind of get all the social 546 00:32:23,970 --> 00:32:26,580 media ready for a Monday release. 547 00:32:28,420 --> 00:32:30,120 It was really tough to keep up with this. 548 00:32:30,120 --> 00:32:33,120 And the reason why I'm being so honest about it is because I've completely 549 00:32:33,150 --> 00:32:36,380 transformed how I record my content now. 550 00:32:36,800 --> 00:32:41,050 So over a year and a half ago, I decided to start batch 551 00:32:41,050 --> 00:32:44,990 recording and I decided to record. 552 00:32:45,845 --> 00:32:48,345 15 episodes in three days. 553 00:32:48,355 --> 00:32:54,465 Now you do not need to be this excessive, but the 15 episodes in three days. 554 00:32:54,475 --> 00:32:58,445 So I took three days of annual leave from work and I had either face to 555 00:32:58,445 --> 00:33:00,355 face episodes being done at my house. 556 00:33:00,355 --> 00:33:03,825 Cause we have little studio at home or I did virtual episodes 557 00:33:03,825 --> 00:33:04,905 with international guests. 558 00:33:05,815 --> 00:33:08,775 And then I had four months worth of content, right? 559 00:33:08,845 --> 00:33:09,775 It was amazing. 560 00:33:09,785 --> 00:33:15,285 Like you go, when you, when you record, I mean, you know, it takes a lot of energy. 561 00:33:15,295 --> 00:33:16,375 It takes a lot of love. 562 00:33:16,375 --> 00:33:20,185 It takes a lot of thought process when you're actually in recording 563 00:33:20,185 --> 00:33:22,205 mode, even though you are the host. 564 00:33:22,280 --> 00:33:25,199 Um, and I think it's really important to know that you're interviewing for 565 00:33:25,199 --> 00:33:26,771 a job that you're supposed to host. 566 00:33:26,771 --> 00:33:29,915 Your job is to make sure that the person that you're interviewing is getting 567 00:33:29,915 --> 00:33:32,610 the best experience, that your audience is getting the best experience, that 568 00:33:32,610 --> 00:33:35,529 you're getting the content that you truly want to get from that person. 569 00:33:35,610 --> 00:33:37,600 And so it takes a lot of energy. 570 00:33:37,600 --> 00:33:41,500 And sometimes what happens if is, is if you try to do one episode 571 00:33:41,500 --> 00:33:45,470 per week, you kind of don't have enough time to get into flow state. 572 00:33:45,780 --> 00:33:49,140 And what I realized doing back to back episodes in one day is 573 00:33:49,140 --> 00:33:51,150 that a, I'm dressed and ready. 574 00:33:51,150 --> 00:33:55,040 I've done my hair, you know, I'm ready to be on recording mode, but 575 00:33:55,050 --> 00:34:01,545 also, um, my head space Exclusively in recording state, I know exactly 576 00:34:01,545 --> 00:34:03,675 what content I need to create. 577 00:34:03,725 --> 00:34:05,585 I know what questions I want to ask. 578 00:34:05,965 --> 00:34:08,685 I know what calls to action that I'm going to include. 579 00:34:08,705 --> 00:34:12,745 I know how to do my introductions and it's all about recording. 580 00:34:13,125 --> 00:34:15,065 And when I switched into this format. 581 00:34:15,995 --> 00:34:20,185 I again took so much pressure away from myself that every week I wasn't 582 00:34:20,215 --> 00:34:25,115 in that recording phase and that in the background then I take my time to then 583 00:34:25,175 --> 00:34:31,065 edit the episodes, do the social media and it has been a massive game changer. 584 00:34:31,485 --> 00:34:36,770 And the other beauty about doing it this way, is that you have a content buffer. 585 00:34:37,060 --> 00:34:42,080 So you've got several episodes available so that if your children get unwell, 586 00:34:42,090 --> 00:34:46,070 or if you become sick, or if you're traveling, and all you need to do is 587 00:34:46,100 --> 00:34:50,420 edit and have your laptop, you're not kind of chained to the recording process. 588 00:34:51,560 --> 00:34:54,610 And you have the ability to have a few delays. 589 00:34:54,900 --> 00:34:57,490 You know, if you, if you say one week, I'm going to get these 590 00:34:57,490 --> 00:34:59,080 episodes done, but it doesn't happen. 591 00:34:59,080 --> 00:35:02,980 You've got that little bit of time to allow yourself, you know, 592 00:35:02,990 --> 00:35:05,110 the, the headspace to get editing. 593 00:35:05,470 --> 00:35:07,470 And if you're a business owner or entrepreneur. 594 00:35:08,295 --> 00:35:09,695 And you've got the money available. 595 00:35:09,735 --> 00:35:12,695 Obviously you can delegate part of this workload to other people. 596 00:35:12,715 --> 00:35:16,735 If you've got a virtual assistant, as an example, or an intern, like I hire 597 00:35:16,735 --> 00:35:21,515 student interns and a lot of them can actually help me with the guest outreach 598 00:35:21,535 --> 00:35:25,585 part of the process or the emails and the initial communication, they can 599 00:35:25,585 --> 00:35:29,205 help me with scheduling, which takes away some of the more kind of laborious 600 00:35:29,225 --> 00:35:31,515 processes and the admin associated with. 601 00:35:31,760 --> 00:35:34,630 Podcasting, because you are the star of the show. 602 00:35:34,630 --> 00:35:37,190 And the main thing is getting that recording done to 603 00:35:37,190 --> 00:35:38,640 the best of your ability. 604 00:35:38,940 --> 00:35:43,070 So for me, getting into flow state and batch recording was like a game changer 605 00:35:43,310 --> 00:35:45,260 when it came to reducing burnout. 606 00:35:45,955 --> 00:35:46,615 Andrea Jones: Yes. 607 00:35:46,665 --> 00:35:47,275 Oh my gosh. 608 00:35:47,295 --> 00:35:48,005 I love this. 609 00:35:48,015 --> 00:35:48,455 I love this. 610 00:35:48,455 --> 00:35:52,825 And I like how it specifically helped you as well, because I'm a firm 611 00:35:52,825 --> 00:35:57,735 believer on this show that I want to showcase how other people do it, right? 612 00:35:57,735 --> 00:36:00,265 There's not one right way or one wrong way, and this is 613 00:36:00,265 --> 00:36:01,265 the way that worked for you. 614 00:36:01,265 --> 00:36:05,205 And for me too, when I was pregnant and when I was having my two babies, 615 00:36:05,235 --> 00:36:07,065 batch recording saved my butt. 616 00:36:07,115 --> 00:36:10,355 Like I don't think I would have been able to be consistent without that. 617 00:36:10,925 --> 00:36:13,325 Um, and so I love that you, that you shared that as well. 618 00:36:13,345 --> 00:36:16,375 Anisha Patel: Can I just add one thing? 619 00:36:16,375 --> 00:36:16,955 Sorry. 620 00:36:17,515 --> 00:36:22,125 So since I have also done the weekly episodes and the batch 621 00:36:22,125 --> 00:36:27,275 recording, it has also improved my consistency with weekly recordings. 622 00:36:27,285 --> 00:36:31,055 So in the five years I've had this podcast, I haven't always been able to 623 00:36:31,055 --> 00:36:33,225 achieve that weekly goal that I had. 624 00:36:33,595 --> 00:36:37,275 Life, children, pregnancy, You know, I was a student and a 625 00:36:37,275 --> 00:36:38,715 master's degree at one point. 626 00:36:39,055 --> 00:36:42,715 So I wasn't able to maintain the consistency that I wanted. 627 00:36:43,225 --> 00:36:48,105 But in the last year and sort of three to four months, I have posted an episode 628 00:36:48,135 --> 00:36:51,085 every single week and my numbers. 629 00:36:52,120 --> 00:36:57,340 Absolutely skyrocketed because my audience know when my content is 630 00:36:57,340 --> 00:37:00,610 coming out, what time it's being released and they know that I'm 631 00:37:00,630 --> 00:37:03,260 reliable and they tune in every week. 632 00:37:03,280 --> 00:37:07,510 And one of the problems with kind of being an overachiever and setting yourself this 633 00:37:07,510 --> 00:37:11,180 goal of I'm doing it every week and then not being able to actually achieve it 634 00:37:11,510 --> 00:37:13,370 is that you lose some of your audience. 635 00:37:13,400 --> 00:37:16,560 Because if that episode doesn't get released, of course, whoever 636 00:37:16,560 --> 00:37:18,960 listens to you, we'll just go and find another podcast to 637 00:37:18,960 --> 00:37:20,580 listen to because they're using. 638 00:37:21,045 --> 00:37:24,045 They're time wisely and they go and listen to somebody else and you kind 639 00:37:24,045 --> 00:37:29,285 of lose that community because you've had that kind of inconsistency. 640 00:37:29,635 --> 00:37:33,545 Um, and then recently, because I'm trying to focus on. 641 00:37:34,160 --> 00:37:37,100 My entrepreneurship side of things and building my brand 642 00:37:37,100 --> 00:37:38,260 and building my business. 643 00:37:38,570 --> 00:37:41,420 I've actually cut back to an episode every other week. 644 00:37:41,910 --> 00:37:47,200 And the reason for that is because I'm still working and I'm, you know, spending 645 00:37:47,200 --> 00:37:49,640 four days a week in my traditional job. 646 00:37:50,070 --> 00:37:52,890 And if I only have one day a week to work on the podcast, but 647 00:37:52,890 --> 00:37:55,000 I also want to build my brand. 648 00:37:55,700 --> 00:37:59,940 This has given me every other week to actually focus on working on the business 649 00:37:59,940 --> 00:38:03,800 rather than just the podcast, because the podcast is very well established. 650 00:38:04,160 --> 00:38:07,800 And I did tell my audience well in advance that this is what's coming. 651 00:38:08,150 --> 00:38:11,960 I use social media, my email newsletter, and all of the feedback 652 00:38:11,980 --> 00:38:14,770 that I had was actually, don't worry. 653 00:38:15,050 --> 00:38:19,000 We actually binge watch your content, you know, on weekends or like. 654 00:38:19,710 --> 00:38:22,280 You know, students, when they have vacations, they binge watch 655 00:38:22,300 --> 00:38:24,080 my content over a few days. 656 00:38:24,390 --> 00:38:27,370 So they're not actually the type of listeners that wait every 657 00:38:27,370 --> 00:38:28,850 single week for my episodes. 658 00:38:29,180 --> 00:38:31,980 So learning about your audience, and what they want, and what 659 00:38:31,980 --> 00:38:35,110 they need, and what they crave, is so important in this process. 660 00:38:35,110 --> 00:38:38,890 Because if I had known that a long time ago, I would have switched 661 00:38:38,900 --> 00:38:40,140 to every other week episodes. 662 00:38:41,230 --> 00:38:41,727 So I 663 00:38:41,727 --> 00:38:46,027 Andrea Jones: think this lesson could go through all forms of 664 00:38:46,027 --> 00:38:52,238 marketing, but I'll share a personal story as well for my own podcast. 665 00:38:52,238 --> 00:38:57,140 My most listened to episodes are almost always the ones 666 00:38:57,140 --> 00:38:58,770 that people have requested. 667 00:38:59,150 --> 00:39:03,780 Um, so last year, for instance, I did two episodes that did really well. 668 00:39:03,790 --> 00:39:05,280 One was, um, faceless. 669 00:39:05,485 --> 00:39:05,985 marketing. 670 00:39:05,985 --> 00:39:08,025 Like there's this whole trend on like Facebook that somebody 671 00:39:08,025 --> 00:39:09,085 asked me that question. 672 00:39:09,085 --> 00:39:11,035 I was like, Oh, turn it into a podcast episode. 673 00:39:11,365 --> 00:39:13,075 And then the second one was rage baiting. 674 00:39:13,085 --> 00:39:14,435 People were like, what is rage baiting? 675 00:39:14,435 --> 00:39:15,635 I was like, Oh, podcast episode. 676 00:39:16,015 --> 00:39:19,915 So like, this is just a lesson in like, listen to your people. 677 00:39:19,925 --> 00:39:21,165 They will give you the answers. 678 00:39:21,435 --> 00:39:22,255 So I love that. 679 00:39:22,265 --> 00:39:23,025 I love that for you. 680 00:39:23,025 --> 00:39:23,275 Okay. 681 00:39:23,515 --> 00:39:26,445 So for those listening who are like, okay, I'm really inspired. 682 00:39:26,475 --> 00:39:27,995 I want to launch my own podcast. 683 00:39:28,345 --> 00:39:31,435 I know you have a fantastic freebie for them. 684 00:39:31,525 --> 00:39:32,365 Tell us about it. 685 00:39:33,210 --> 00:39:39,500 Anisha Patel: Yeah, so I created a PDF that helps you to outline, week by 686 00:39:39,510 --> 00:39:44,470 week, the actual steps that you need to take to get a podcast up and running. 687 00:39:44,880 --> 00:39:47,670 So week one is all about maybe the idea process. 688 00:39:48,505 --> 00:39:52,315 and understanding what type of podcast that you want to actually create. 689 00:39:52,685 --> 00:39:53,585 Is it solo? 690 00:39:53,615 --> 00:39:54,685 Is it interview? 691 00:39:54,915 --> 00:39:57,635 How often you're going to actually release content? 692 00:39:57,645 --> 00:40:01,045 So looking at that cadence picture and also whether you're 693 00:40:01,045 --> 00:40:02,695 going to do audio versus videos. 694 00:40:02,715 --> 00:40:06,595 We're really diving into kind of the brainstorming phase, but as you step 695 00:40:06,595 --> 00:40:11,605 into weeks two, three, and four, we're looking at how you actually record. 696 00:40:12,345 --> 00:40:15,805 How you would then edit the episodes, repurposing the content, 697 00:40:15,855 --> 00:40:19,485 and then of course, publishing it and producing social media content. 698 00:40:19,825 --> 00:40:24,255 So it helps you to break down all the steps so that within the month you 699 00:40:24,255 --> 00:40:26,475 will have multiple episodes recorded. 700 00:40:26,915 --> 00:40:31,185 And my plan with any clients that I work with is that they have, again, a batch 701 00:40:31,185 --> 00:40:33,095 of episodes to get them up and running. 702 00:40:33,095 --> 00:40:37,375 So anywhere between sort of three and six episodes they would have 703 00:40:37,725 --> 00:40:42,105 in the initial stages, and then at least it kickstarts their journey. 704 00:40:42,475 --> 00:40:46,525 And then they can get into that flow of how they work around their time 705 00:40:46,545 --> 00:40:50,005 and run their business as well as get that podcast up and running. 706 00:40:50,905 --> 00:40:51,635 Andrea Jones: I love it. 707 00:40:51,645 --> 00:40:54,215 So I'm going to put the link to that in the show notes, online, dre. 708 00:40:54,245 --> 00:40:56,965 com slash three, four, seven, Anisha. 709 00:40:56,965 --> 00:40:58,755 Thank you so much for being on the show today. 710 00:40:59,135 --> 00:40:59,835 Anisha Patel: Absolutely. 711 00:41:00,430 --> 00:41:02,690 Andrea Jones: And thank you, dear listener, for tuning in to another 712 00:41:02,700 --> 00:41:04,680 episode of the Mindful Marketing Podcast. 713 00:41:04,710 --> 00:41:08,510 Make sure you rate and review us on Apple Podcasts and Spotify helps keep 714 00:41:08,510 --> 00:41:10,360 us in the top 100 marketing podcasts. 715 00:41:10,390 --> 00:41:13,860 And that's all because of your support, uh, coming up 716 00:41:13,870 --> 00:41:15,020 in the Mindful Marketing Lab. 717 00:41:15,020 --> 00:41:16,980 If you're not in the lab, why not come on in? 718 00:41:17,030 --> 00:41:22,920 I actually am teaching a brand new session this month called Big Inbox Energy. 719 00:41:22,920 --> 00:41:26,020 I'm going to share with you how I write emails that connect, 720 00:41:26,030 --> 00:41:28,120 convert, and feel like me. 721 00:41:28,120 --> 00:41:29,450 This is a live session. 722 00:41:29,850 --> 00:41:34,465 Uh, For our lab members, you can find all the information on my website, onlinedre. 723 00:41:34,465 --> 00:41:35,485 com slash lab. 724 00:41:35,775 --> 00:41:39,355 I have another episode coming for you next Tuesday. 725 00:41:39,375 --> 00:41:43,095 Stay tuned for that until then I'll see you on social media. 726 00:41:43,265 --> 00:41:43,385 Bye.