WEBVTT 1 00:00:06.560 --> 00:00:10.224 Welcome to the Mindful Marketing Podcast. I'm your host, 2 00:00:10.224 --> 00:00:13.985 Andrea Jones. Tune in every week as 3 00:00:13.985 --> 00:00:17.585 we redefine marketing playbooks to break free from what we should 4 00:00:17.585 --> 00:00:21.029 do so that we can scroll less, connect 5 00:00:21.029 --> 00:00:23.210 more, and grow together. 6 00:00:29.414 --> 00:00:33.095 So I got this Instagram message recently that said, I've been 7 00:00:33.095 --> 00:00:36.640 listening to the podcast for 2 years. I'm excited to join the Savvy 8 00:00:36.640 --> 00:00:40.240 Social School. But when I went there, I saw a wait list page. What the 9 00:00:40.240 --> 00:00:43.680 heck happened? Are you a still accepting member? So in today's 10 00:00:43.680 --> 00:00:47.475 episode, I wanna talk about it. Let's get into it. Before 11 00:00:47.475 --> 00:00:51.235 we get into it, this episode is sponsored by Riverside, which is the all in 12 00:00:51.235 --> 00:00:55.030 one podcasting tool we now use for our show. And y'all, 13 00:00:55.030 --> 00:00:58.710 they feel super luxurious. Riverside is the all in 14 00:00:58.710 --> 00:01:02.505 one podcasting and video recording tool that gives you studio 15 00:01:02.505 --> 00:01:06.185 quality recordings and lightning fast editing right inside your 16 00:01:06.185 --> 00:01:09.645 browser, and, y'all, it's super intuitive and easy to use. 17 00:01:10.120 --> 00:01:13.800 Once your recording is done, you'll be able to automatically download separate 18 00:01:13.800 --> 00:01:17.560 audio and video tracks and edit it all within a few clicks. 19 00:01:17.560 --> 00:01:21.075 It's really very easy. So head over to Riverside 20 00:01:21.295 --> 00:01:25.055 and you'll get 15% off. That's 15% off using my 21 00:01:25.055 --> 00:01:28.650 code Drea, d r e a, at checkout. But y'all, it's free to get 22 00:01:28.650 --> 00:01:31.870 started. So click the link in the show notes and get started today. 23 00:01:32.730 --> 00:01:36.355 Hi. Hello. Welcome back to the podcast. So in this new 24 00:01:36.355 --> 00:01:39.815 era of mindful marketing, there are some things 25 00:01:39.875 --> 00:01:43.635 that are shifting in my business. And I one of my values 26 00:01:43.635 --> 00:01:47.460 is transparency. But I haven't really publicly talked 27 00:01:47.460 --> 00:01:50.899 about this because I didn't wanna be one of those business owners who was 28 00:01:50.899 --> 00:01:54.659 doing, like, a blowout sale or going away thing or 29 00:01:54.659 --> 00:01:58.225 a huge announcement. So I just didn't. But that 30 00:01:58.225 --> 00:02:02.064 message made me think about the repercussions of not talking about something. So I 31 00:02:02.064 --> 00:02:05.799 wanna talk about The Savvy Social School today, where we were and where 32 00:02:05.799 --> 00:02:09.560 we're going, and use this as an example to 33 00:02:09.560 --> 00:02:13.315 bring, larger depth of conversation to the podcast. Because 34 00:02:13.315 --> 00:02:16.755 it doesn't necessarily have to do with social media marketing, but I do think it 35 00:02:16.755 --> 00:02:19.975 has to do with positioning and marketing in general in the business. 36 00:02:22.010 --> 00:02:25.610 So hopefully, I'll listen to the 3 part series about 37 00:02:25.610 --> 00:02:29.245 pivoting because we are a new podcast now. Welcome to the 38 00:02:29.245 --> 00:02:33.005 Mindful Marketing podcast. And part of this pivot for 39 00:02:33.005 --> 00:02:36.465 me was also looking at my offers and my offer suite, 40 00:02:36.939 --> 00:02:40.719 and how I wanted to show up there. Because honestly, 41 00:02:40.780 --> 00:02:44.394 deep down, I'm still social media lover. Social media is 42 00:02:44.394 --> 00:02:48.075 my main boo. It will be for the 43 00:02:48.075 --> 00:02:51.915 foreseeable future. I don't see myself divorcing from social media. 44 00:02:51.915 --> 00:02:54.939 I love it. I love teaching it. I love facilitating 45 00:02:55.480 --> 00:02:59.159 workshops. I love talking about it. And there are so 46 00:02:59.159 --> 00:03:02.625 many other things that I do in my business that I also wanna talk about. 47 00:03:03.665 --> 00:03:07.265 So that's where we are. What happened to the Savvy 48 00:03:07.265 --> 00:03:10.245 Social School? So in 2023, 49 00:03:10.940 --> 00:03:14.620 I went through quite a lot of changes in my business and in my life. 50 00:03:14.620 --> 00:03:17.360 I got pregnant. I 51 00:03:18.545 --> 00:03:22.385 also had a challenging year in the agency. I had to 52 00:03:22.385 --> 00:03:26.224 let go of 6 people. Our client list went 53 00:03:26.224 --> 00:03:29.100 down drastically because of the economy. 54 00:03:30.840 --> 00:03:34.440 The pandemic kind of 55 00:03:34.440 --> 00:03:38.125 bubble of revenue that was infused with things like the 56 00:03:38.125 --> 00:03:41.665 PPP loans were running out, people had to pay back huge tax bills. 57 00:03:42.045 --> 00:03:45.860 And, my ideal clients weren't weren't able 58 00:03:45.860 --> 00:03:49.640 to afford our offers for a while there. 59 00:03:49.780 --> 00:03:52.520 Right? So that sets the stage for this. 60 00:03:53.565 --> 00:03:57.405 Then the retreat happened. And as I've talked 61 00:03:57.405 --> 00:04:01.025 about in previous episodes, hosting a live retreat really is 62 00:04:01.270 --> 00:04:04.310 a catalyst for me for a lot of the changes that I made in my 63 00:04:04.310 --> 00:04:08.090 business. I recognize that I deeply crave 64 00:04:08.230 --> 00:04:12.075 intimacy in my business. And so I was exploring how to do 65 00:04:12.075 --> 00:04:15.775 more of that, while also maintaining community in my business. 66 00:04:15.915 --> 00:04:19.660 Because community to me is the reason that I'm doing 67 00:04:19.660 --> 00:04:23.260 all of this in the first place. Like, I love I love, love, love that 68 00:04:23.260 --> 00:04:25.680 piece of it as well. So 69 00:04:27.044 --> 00:04:30.645 at the end of the year, I did it was one does examine your 70 00:04:30.645 --> 00:04:34.324 offers, examine your your business, really do a 71 00:04:34.324 --> 00:04:38.140 breakdown of everything that's working for you and that's not. And one of 72 00:04:38.140 --> 00:04:41.900 the most challenging things throughout the year was the school. In 73 00:04:41.900 --> 00:04:45.600 2023, we went through a number of pivots to try to increase 74 00:04:46.155 --> 00:04:49.995 revenue and retention. So at the beginning of the year, we raised the price, it 75 00:04:49.995 --> 00:04:53.215 went from $57 to $97 a month. 76 00:04:54.155 --> 00:04:57.880 We also change platforms about halfway through the year, we 77 00:04:57.880 --> 00:05:01.480 were before that point on Teachable, hosting all of our 78 00:05:01.480 --> 00:05:05.135 courses. The year prior, 2022, we moved from a 79 00:05:05.135 --> 00:05:08.815 Facebook group to a Circle community. And 80 00:05:08.815 --> 00:05:12.560 then Circle introduced courses, and so it made sense for us 81 00:05:12.560 --> 00:05:16.319 to move from Teachable to Circle. And I have a whole podcast episode about that 82 00:05:16.319 --> 00:05:20.025 I'll put in the show notes why we made that choice. But I'm loving 83 00:05:20.025 --> 00:05:23.785 Circle. Like, honestly, when I hear other people have memberships on Circle, 84 00:05:23.785 --> 00:05:27.065 I'm more likely to sign up because I'm like, oh, yeah. I love Circle. I'm 85 00:05:27.065 --> 00:05:30.650 on there all the time. So that changed 86 00:05:30.650 --> 00:05:34.410 things. Then almost immediately after that switch, I 87 00:05:34.410 --> 00:05:38.135 got pregnant. And for those of you who haven't been 88 00:05:38.135 --> 00:05:41.735 pregnant or have no plans of getting pregnant, it 89 00:05:41.735 --> 00:05:45.190 is very physically, mentally 90 00:05:45.410 --> 00:05:48.470 challenging. And this particular one for me 91 00:05:49.010 --> 00:05:52.815 is was very mentally and physically challenging. I'm prerecording 92 00:05:52.955 --> 00:05:56.794 this. I'm still in it. So it feels like I'm exhausted. 93 00:05:56.794 --> 00:06:00.560 And if you watch a video of this, I'm, like, sitting sideways because I my 94 00:06:00.560 --> 00:06:04.400 belly is so large I can no longer just face forward. It's a 95 00:06:04.400 --> 00:06:07.920 thing. So it's it's it's been a whole 96 00:06:07.920 --> 00:06:11.675 process. And then in analyzing things, we 97 00:06:11.675 --> 00:06:15.195 looked at things like our exit surveys, we looked at what people were saying as 98 00:06:15.195 --> 00:06:18.735 they were leaving and just noticing our community was, 99 00:06:19.900 --> 00:06:23.740 it was challenging to commit to the $97 a month, on 100 00:06:23.740 --> 00:06:27.455 a monthly basis. And so they'd sign up, do what they 101 00:06:27.455 --> 00:06:31.295 can with that month, and then go, like, pause 102 00:06:31.295 --> 00:06:34.335 or cancel and then go implement in their business, which is totally fine. I don't 103 00:06:34.335 --> 00:06:38.120 have anything against that. However, that's not sustainable and that's not really 104 00:06:38.120 --> 00:06:41.960 what this was meant to be. Combine 105 00:06:41.960 --> 00:06:45.795 that with, I started learning from a gal named 106 00:06:45.795 --> 00:06:49.555 Lizzie Goddard this year, and she creates a ton 107 00:06:49.555 --> 00:06:52.995 of, offer. She has a lot of offers in her 108 00:06:52.995 --> 00:06:56.569 business. She's what she calls this playground model, which is 109 00:06:56.569 --> 00:07:00.409 fascinating to me because I purchased something very specifically from her because I want 110 00:07:00.409 --> 00:07:03.765 to learn a specific thing. And then I ended up literally buying everything 111 00:07:03.765 --> 00:07:07.285 because I just I'm really fascinated with the business 112 00:07:07.285 --> 00:07:11.045 model. And so I started testing out some of the things 113 00:07:11.045 --> 00:07:14.170 that she teaches and I was really enjoying the results. 114 00:07:14.790 --> 00:07:16.250 So that all culminated 115 00:07:18.790 --> 00:07:22.495 to the beginning of this year where I was looking 116 00:07:22.495 --> 00:07:25.875 ahead at what to do with the school. I'm pregnant. 117 00:07:26.335 --> 00:07:29.155 Our retention is down. Our revenue is down, 118 00:07:30.880 --> 00:07:34.100 And I spend the most time trying to fix this 119 00:07:34.639 --> 00:07:38.240 membership that was challenging for 120 00:07:38.240 --> 00:07:41.735 me. So what I'm going to do is we're gonna take a quick break. When 121 00:07:41.735 --> 00:07:45.414 we come back, I'm going to play for you most 122 00:07:45.414 --> 00:07:48.920 if not all of the video that I released to my members at the 123 00:07:48.920 --> 00:07:52.700 beginning of this year, so that you have context on what I told them. 124 00:07:53.080 --> 00:07:56.360 And then I'll give you more context because it's been a few months since I've 125 00:07:56.360 --> 00:07:59.855 made that announcement. I 126 00:08:00.315 --> 00:08:03.675 will play that video, and then when we come back, we'll talk more 127 00:08:03.675 --> 00:08:06.895 about what happened since then. Here we go. 128 00:08:17.345 --> 00:08:18.405 It's our birthday. 129 00:08:21.025 --> 00:08:24.590 And I'm hosting a birthday party. 130 00:08:24.590 --> 00:08:28.370 So online, Drea, is celebrating 10 years 131 00:08:28.590 --> 00:08:31.745 of business. I cannot believe I started this business in March 132 00:08:31.985 --> 00:08:35.684 2014. And here we are 10 years later 133 00:08:36.464 --> 00:08:40.164 with this birthday celebration. I am doing a 10 134 00:08:41.400 --> 00:08:45.160 day super sale. And I'm not talking about, like, little 10% off 135 00:08:45.160 --> 00:08:48.805 here, little 20% off there. No, ma'am. We are 136 00:08:48.805 --> 00:08:52.345 doing 50, 50, 50% off 137 00:08:52.805 --> 00:08:56.645 select of offers throughout this 10 day birthday 138 00:08:56.645 --> 00:09:00.269 sale. But the catch, the kicker is you have to be signed up to our 139 00:09:00.269 --> 00:09:04.029 email list to get the offers that are coming out every day. So you 140 00:09:04.029 --> 00:09:05.889 can sign up by going to online dreah.com/birthday. 141 00:09:07.904 --> 00:09:08.565 So onlinedrea.com/birthday. 142 00:09:11.584 --> 00:09:14.865 Sign up, put your little email address in there, and then every day of the 143 00:09:14.865 --> 00:09:17.870 sale, I'm gonna email you what's on sale for that day. And you only have 144 00:09:17.870 --> 00:09:21.170 24 hours to grab that offer 145 00:09:21.470 --> 00:09:25.250 and away you go. Away you go. So if you're ready 146 00:09:25.405 --> 00:09:28.865 to celebrate our birthday with us, come to our fab 147 00:09:28.925 --> 00:09:32.765 fiesta and let's have fun. Let's have a party. I'll 148 00:09:32.765 --> 00:09:33.505 see you there. 149 00:09:36.740 --> 00:09:40.339 Hello. Hello. Hello to everyone in 150 00:09:40.339 --> 00:09:43.795 the Savvy Social School. I am doing 151 00:09:43.795 --> 00:09:47.495 a livestream today to share some very important 152 00:09:47.555 --> 00:09:51.235 announcements and updates to those of you who hold a Savvy 153 00:09:51.235 --> 00:09:54.620 Social School membership. I'm gonna talk 154 00:09:54.620 --> 00:09:58.459 about the why and the what, but I also wanna say 155 00:09:58.459 --> 00:10:02.275 never fear. If you are a member, you're still a member. But 156 00:10:02.275 --> 00:10:05.975 we we are making some significant changes to our business model, 157 00:10:06.595 --> 00:10:10.195 and we're changing some of the key deliverables that are included in the 158 00:10:10.195 --> 00:10:13.880 Savvy Social School. So first, I wanna talk about the why. 159 00:10:14.019 --> 00:10:17.779 We started the Savvy Social School in 2018. Prior to that, I 160 00:10:17.779 --> 00:10:21.585 actually had several individual courses, my main one being a Canva 161 00:10:21.585 --> 00:10:25.345 course that I started in 2016. But in 2018, we 162 00:10:25.345 --> 00:10:29.185 changed to the membership model, and I love the membership model y'all. I 163 00:10:29.185 --> 00:10:32.900 love being in community and support. I love being members in 164 00:10:32.900 --> 00:10:36.660 other people's memberships. But as we reach 165 00:10:36.660 --> 00:10:39.720 our peak in 2022, we had our best year ever in the membership. 166 00:10:40.695 --> 00:10:44.375 I started really spending heavily and investing and building out the 167 00:10:44.375 --> 00:10:46.955 membership. We raised our prices in 2023, 168 00:10:48.310 --> 00:10:52.070 but the economy just did not agree with all of that. We had 169 00:10:52.070 --> 00:10:55.670 a very rough year. I know a lot of you watching this video, listening to 170 00:10:55.670 --> 00:10:59.415 this reporting also had a rough year in 2023 and 171 00:10:59.415 --> 00:11:02.935 the Savvy Social School did not do well, mostly because our 172 00:11:02.935 --> 00:11:06.290 members, were struggling to maintain 173 00:11:06.589 --> 00:11:10.050 a membership. I can't tell you how many times people emailed 174 00:11:10.350 --> 00:11:14.095 asking if they could pause or postpone because of unforeseen 175 00:11:14.154 --> 00:11:17.695 circumstances in their business. And so that led to 176 00:11:17.995 --> 00:11:21.790 a very low, revenue year for us in the 177 00:11:21.790 --> 00:11:25.550 Savvy Social School and low retention for our members. So not only 178 00:11:25.550 --> 00:11:29.305 were we not, producing the revenue that we needed to sustain 179 00:11:29.305 --> 00:11:32.905 the membership, we were also not really helping 180 00:11:32.905 --> 00:11:36.425 y'all, because you would come in for a month and then you would feel 181 00:11:36.425 --> 00:11:39.790 bad about not being able to take advantage of your monthly 182 00:11:40.090 --> 00:11:43.870 fee and and dive into all of the materials or show up live. 183 00:11:44.170 --> 00:11:47.610 And then you'd cancel with that bad feeling. Right? That bad feeling 184 00:11:47.610 --> 00:11:51.365 of, man, I really didn't, you know, accept the 185 00:11:51.365 --> 00:11:55.144 most of this situation. So that's kind of a recap 186 00:11:55.605 --> 00:11:59.330 of what happened in 2023. We also, in 2023, 187 00:11:59.550 --> 00:12:03.390 though, started releasing additional offers. So you've noticed 188 00:12:03.390 --> 00:12:07.070 we released additional offers separate to the Savvy Social School, which is a 189 00:12:07.070 --> 00:12:10.785 first for us. Typically, everyone is funneled into the 190 00:12:10.785 --> 00:12:14.565 school. Everyone becomes a member. But last year, 191 00:12:14.705 --> 00:12:18.260 we started having our smaller products like be your own b 192 00:12:18.260 --> 00:12:21.860 roll, our content maximizer bundle, we 193 00:12:21.860 --> 00:12:25.675 started selling the Instagram template bundle, things like that to really 194 00:12:25.675 --> 00:12:28.415 help support you, and those actually did really well. 195 00:12:29.595 --> 00:12:32.960 And then tied into all of this and why I'm making these 196 00:12:33.120 --> 00:12:36.720 changes is personal life. I know it's kind of hard 197 00:12:36.720 --> 00:12:40.480 sometimes to talk about personal life as a business owner, especially because it 198 00:12:40.480 --> 00:12:43.955 does impact so many people. I've really struggled with this. 199 00:12:44.575 --> 00:12:48.275 But I got pregnant this year last year, I guess. 200 00:12:48.415 --> 00:12:52.260 This year is 2024, so I'm currently still pregnant. I'm due in, like, a month 201 00:12:52.260 --> 00:12:56.019 and 2 weeks oh, sorry. 2 months and 2 weeks. I'm 202 00:12:56.019 --> 00:12:59.079 7 months in. It's been a journey. 203 00:12:59.735 --> 00:13:03.255 Plus, I'm chasing after a 20 month old who's very 204 00:13:03.255 --> 00:13:07.095 vibrant and takes a lot of energy. And so I've 205 00:13:07.095 --> 00:13:10.660 been leaning on more asynchronous support. So what that means 206 00:13:10.660 --> 00:13:14.500 is simply I prefer to have a way of communication that I can come 207 00:13:14.500 --> 00:13:17.940 to at any point. So live sessions are actually very 208 00:13:17.940 --> 00:13:21.325 challenging for me. And those of you who have small kids or 209 00:13:21.325 --> 00:13:24.945 extenuating family circumstances may also understand this challenge 210 00:13:25.780 --> 00:13:29.140 of, you know, not being able to show up live. And that's another thing that 211 00:13:29.140 --> 00:13:32.900 kept showing up time and time again in our member 212 00:13:32.900 --> 00:13:36.395 feedback surveys and in the exit surveys is that 213 00:13:36.695 --> 00:13:40.535 a lot of people were saying, I love the courses, I love the 214 00:13:40.535 --> 00:13:44.295 templates, I love the challenges, but I'm really struggling to show up 215 00:13:44.295 --> 00:13:47.800 live. So if that's you, I'm right there with you. 216 00:13:47.800 --> 00:13:51.560 Okay? There's also a cost to running live sessions if I'm not 217 00:13:51.560 --> 00:13:54.745 the one to show up. So with my first pregnancy, 218 00:13:55.445 --> 00:13:59.045 I hired in a bunch of guest speakers to come in and teach in the 219 00:13:59.045 --> 00:14:02.650 school. So there's the cost of that. There's the cost of my team facilitating 220 00:14:02.870 --> 00:14:06.630 those sessions instead of me, and so it is it is costly 221 00:14:06.630 --> 00:14:09.450 in a financial capacity as well as a time 222 00:14:12.685 --> 00:14:16.365 on top of all of this, I do have a second membership. Those of you 223 00:14:16.365 --> 00:14:20.089 in the Savvy Social School Pro, you if you know, you know. That's my 224 00:14:20.089 --> 00:14:23.629 mentorship program. It's for, social media professionals, 225 00:14:24.329 --> 00:14:26.265 and I spend a lot of time in that membership 226 00:14:37.600 --> 00:14:41.040 So with that being said, we have decided to change 227 00:14:41.279 --> 00:14:45.065 I say we. It's it's mostly me. I have decided to 228 00:14:45.065 --> 00:14:48.825 change the business model of the Savvy Social School. What does that 229 00:14:48.825 --> 00:14:51.245 mean for you? Well, in 230 00:14:52.290 --> 00:14:55.510 short, the Savvy Social School will not be sold, 231 00:14:55.650 --> 00:14:59.270 henceforth, will not be sold as a membership 232 00:14:59.330 --> 00:15:03.024 product. Now don't be scared. If you already have a membership, you're forever 233 00:15:03.024 --> 00:15:06.485 have access to your membership, and I'll talk about all of that in a minute. 234 00:15:06.920 --> 00:15:10.760 But for new people coming in, it's probably starting around February because 235 00:15:10.760 --> 00:15:14.060 we still have to flip over all the websites and all of our funnels. 236 00:15:15.214 --> 00:15:19.055 But we're going to test out not having an 237 00:15:19.055 --> 00:15:22.390 open membership model. Now, 238 00:15:22.790 --> 00:15:26.630 there are lots of people who run this membership model, in the 239 00:15:26.630 --> 00:15:30.470 online business space. They have closed membership models versus open. So ours has 240 00:15:30.470 --> 00:15:34.135 been open. You go to savvysocialschool.com, you join, you can become a 241 00:15:34.135 --> 00:15:37.894 member at any time. Some people run closed membership models where you 242 00:15:37.894 --> 00:15:41.580 only have a window of time to join and you only have a 243 00:15:41.580 --> 00:15:45.280 a a chance, one chance to join. So we're we're going into the closed 244 00:15:45.420 --> 00:15:48.775 membership model, temporarily, 245 00:15:49.155 --> 00:15:52.995 potentially forever. The reason being, again, 246 00:15:52.995 --> 00:15:56.690 is all of those reasons I listed before, and We're gonna focus on selling 247 00:15:56.690 --> 00:16:00.290 individual products. So if y'all like a little BTS behind the scenes moment, that's the 248 00:16:00.290 --> 00:16:04.065 reality of it. Okay. So, what does that 249 00:16:04.065 --> 00:16:07.665 mean if you hold a current membership? So if you hold a 250 00:16:07.665 --> 00:16:11.265 current membership, you still have access to all of the things you 251 00:16:11.265 --> 00:16:13.950 currently have access to with one exception. 252 00:16:15.130 --> 00:16:18.890 All of your courses, you still have access to them. And any new courses 253 00:16:18.890 --> 00:16:22.175 that I create, as long as you remember, you have access to all of them. 254 00:16:22.175 --> 00:16:24.755 K? So you have access to all of the courses 255 00:16:25.774 --> 00:16:29.615 here and going forward. For instance, yesterday or 2 256 00:16:29.615 --> 00:16:32.980 days ago, we just released Airtable Like a Boss for our members 257 00:16:33.519 --> 00:16:37.279 only. You also have access to that. Okay? You'll have access to all of 258 00:16:37.279 --> 00:16:41.120 our challenges, past challenges, future challenges, as long as you're a 259 00:16:41.120 --> 00:16:44.945 member. You have all the templates. You have the feed podcast, the trend savvy, 260 00:16:44.945 --> 00:16:47.925 the content ideas. You can ask us questions. You're in the community. 261 00:16:48.865 --> 00:16:52.670 So you have all of that going forward. So that's not changing. The biggest thing 262 00:16:52.670 --> 00:16:56.210 that's changing is our live events. Our live events. 263 00:16:56.830 --> 00:16:57.730 So we are 264 00:17:03.654 --> 00:17:06.109 saying we won't ever host live events. I love live events. Now that's not saying 265 00:17:06.109 --> 00:17:09.630 we won't ever host live events. I love live events. I'm super 266 00:17:09.630 --> 00:17:13.414 excited for the LinkedIn challenge next week. We will most likely do 267 00:17:13.414 --> 00:17:17.255 the Instagram challenge again, plus host pop up live events throughout 268 00:17:17.255 --> 00:17:20.694 the year, but we're no longer going to be hosting our monthly live 269 00:17:20.694 --> 00:17:23.710 sessions. And those of you who've been in the school for a long time have 270 00:17:23.710 --> 00:17:27.390 seen us shift those sessions over the past 2 years because we've 271 00:17:27.390 --> 00:17:31.095 really been trying to encourage members to show up live. But the data is 272 00:17:31.395 --> 00:17:35.075 saying y'all can't show up live. We've tried study hall. Who 273 00:17:35.075 --> 00:17:38.920 remembers study hall? We tried, doing 274 00:17:38.920 --> 00:17:42.520 business coaching sessions. We tried live workshops. We are 275 00:17:42.520 --> 00:17:46.280 currently trying the Business Spark sessions. And for a membership that 276 00:17:46.280 --> 00:17:49.945 has about a 170 members, to only have 2 or 3 277 00:17:49.945 --> 00:17:53.705 people show up for each of those, is a signal to us 278 00:17:53.705 --> 00:17:57.320 that it's not working in that model. So we're no longer 279 00:17:57.320 --> 00:18:00.940 hosting our monthly spark sessions or accountability sessions 280 00:18:01.159 --> 00:18:03.580 as a part of your current membership. Now, 281 00:18:05.085 --> 00:18:08.525 this video will be emailed out to all of our 282 00:18:08.525 --> 00:18:12.205 members personally. You will have the option to cancel 283 00:18:12.205 --> 00:18:15.870 your membership if you want. I wanna be fully transparent about this. 284 00:18:15.870 --> 00:18:19.570 I'm not the type of person to try to, like, sneak this in 285 00:18:20.029 --> 00:18:23.565 and hope you don't notice. Right? That's why making a big deal about it, making 286 00:18:23.565 --> 00:18:26.785 a big announcement. It's a big deal for me. 287 00:18:27.405 --> 00:18:31.010 It's a big deal for me because I've spent the last 6 288 00:18:31.010 --> 00:18:34.310 years, hosting live sessions in this membership 289 00:18:34.850 --> 00:18:38.690 model, and it's not as, impactful as I want 290 00:18:38.690 --> 00:18:42.255 it to be. So with that, I just wanna thank you all 291 00:18:42.255 --> 00:18:45.935 for being a member, whether you've been here for a month or 292 00:18:45.935 --> 00:18:49.500 the whole 5 years. This is not the end of the 293 00:18:49.500 --> 00:18:53.180 Savvy Social School. Absolutely not. We are just shifting away 294 00:18:53.180 --> 00:18:56.620 from the membership model as a selling point for the 295 00:18:56.620 --> 00:19:00.145 school. Because, again, the data is showing us that 296 00:19:00.684 --> 00:19:04.445 most people like to come in, consume the 297 00:19:04.445 --> 00:19:07.420 information that they need, and then go and do that. 298 00:19:08.440 --> 00:19:12.200 And one of the I'll leave I'll leave a wrap up this video with 299 00:19:12.200 --> 00:19:15.705 this thought. One of the things that really impacted me 300 00:19:16.005 --> 00:19:19.625 when I was working on this with my accountability coach, Becky Mollenkamp, 301 00:19:19.685 --> 00:19:23.220 who's here in the school, was this idea that I'm 302 00:19:23.220 --> 00:19:26.980 spending so much time trying to make something work with 303 00:19:26.980 --> 00:19:30.755 a group of people, y'all, who've signaled to 304 00:19:30.755 --> 00:19:34.595 me like, hey, this model, this way of delivering this content isn't working 305 00:19:34.595 --> 00:19:38.330 for me. And instead, I can spend all of that time 306 00:19:38.330 --> 00:19:42.090 and energy making something that works so beautifully for y'all, for me and for 307 00:19:42.090 --> 00:19:45.450 you. So that's what I'm gonna spend my time doing over the next 308 00:19:45.450 --> 00:19:48.575 year. I'm committed to creating way better, 309 00:19:49.675 --> 00:19:53.515 resources for you here in the school. We've already spent so much time improving 310 00:19:53.515 --> 00:19:57.070 everything. Y'all have seen it. The improvements just in the past 6 months have 311 00:19:57.070 --> 00:20:00.670 been astounding. I'm so proud of them. And so I I 312 00:20:00.670 --> 00:20:04.285 wanna focus on that rather than focus on making a membership model 313 00:20:04.285 --> 00:20:08.125 work. If you have any questions, my DMs 314 00:20:08.125 --> 00:20:11.840 are open in the community. Jemmy on 315 00:20:11.840 --> 00:20:15.120 my team will be emailing all of our active members to give them an option. 316 00:20:15.120 --> 00:20:18.800 If you wanna opt out, no hard feelings. I definitely wanna give you that 317 00:20:18.800 --> 00:20:22.385 option. Those of you who wanna stay, you still get access to so much. There's 318 00:20:22.385 --> 00:20:26.225 so many resources in here. And this isn't saying that we won't 319 00:20:26.225 --> 00:20:29.679 ever do live session ever again. This isn't saying that we won't ever, 320 00:20:30.539 --> 00:20:34.299 open up the membership again. It's just saying for now, 321 00:20:34.299 --> 00:20:37.684 this is a decision that makes the most sense for me, as 322 00:20:37.684 --> 00:20:41.125 I head into pregnancy and as 323 00:20:41.125 --> 00:20:44.505 I explore creating other offers. 324 00:20:45.440 --> 00:20:49.060 Thank you so much for your understanding, your kindness, your generosity. 325 00:20:50.480 --> 00:20:53.300 Oh, Ginger, I see in the chat. I'm staying. Yes, Ginger. 326 00:20:54.265 --> 00:20:57.945 One of the first members, if not the first. I appreciate 327 00:20:57.945 --> 00:21:01.705 that. But we will follow-up after this 328 00:21:01.705 --> 00:21:04.080 video. Goes out to everybody. 329 00:21:05.340 --> 00:21:08.540 And if you have any questions, of course, we're here to answer them. But happy 330 00:21:08.540 --> 00:21:12.140 New Year. Happy 2024. Feels like the year of shifting for a lot of 331 00:21:12.140 --> 00:21:15.855 people. And I'll see y'all in the community, which will always be here 332 00:21:15.855 --> 00:21:19.075 for now. I mean, I say always, but, like, I I love community. 333 00:21:19.695 --> 00:21:23.520 This community space will always be here. Alright. Thank you. Thank you. I'll 334 00:21:23.520 --> 00:21:27.360 see you very soon. LinkedIn challenge, I think, is the next thing 335 00:21:27.360 --> 00:21:29.780 coming up. Alright. Have a great week, everyone. 336 00:21:31.155 --> 00:21:34.855 So there you have it. I decided to change models, 337 00:21:34.995 --> 00:21:38.610 business models, so I can focus 338 00:21:38.610 --> 00:21:42.290 more on delivering products that make more sense for 339 00:21:42.290 --> 00:21:45.730 my business, make sense for my clients and make sense for me 340 00:21:45.730 --> 00:21:49.575 personally. And also be completely transparent in that this decision 341 00:21:49.575 --> 00:21:53.335 did come from a place of, financial consideration as well. 342 00:21:53.335 --> 00:21:56.620 And I think a lot of business owners in their marketing do not talk about 343 00:21:56.620 --> 00:22:00.460 this. It's it's almost like a little bit shameful to 344 00:22:00.460 --> 00:22:04.275 say, hey, this program, while it also wasn't working delivery 345 00:22:04.275 --> 00:22:07.635 wise, it wasn't working financially. So we had to make some shifts. 346 00:22:07.635 --> 00:22:10.880 Right? I think not enough people talk about that, which is why I wanted to 347 00:22:10.880 --> 00:22:14.639 have this podcast episode. And it's the reason why I didn't 348 00:22:14.639 --> 00:22:18.465 make a big deal out of it, on social media. I had it as 349 00:22:18.465 --> 00:22:22.305 a PS in an email. And then this week actually, we're 350 00:22:22.945 --> 00:22:26.610 we've reopened the doors to new members because of our fab Fiesta 351 00:22:26.610 --> 00:22:30.450 sale. And so new people can join this week, but it's not gonna 352 00:22:30.450 --> 00:22:34.195 be open all the time because it's not our focus, and it's not 353 00:22:34.434 --> 00:22:38.274 really where I want people focused all the time. So what 354 00:22:38.274 --> 00:22:41.654 has come from this, the beautiful thing that has come from this since 355 00:22:42.330 --> 00:22:45.930 changing models is that I've had 356 00:22:45.930 --> 00:22:49.690 people come into my ecosystem who would have 357 00:22:49.690 --> 00:22:53.424 never done that before. Prior to 2023, I 358 00:22:53.424 --> 00:22:57.105 wasn't really selling individual things. I'm trying to think. I think you 359 00:22:57.105 --> 00:23:00.850 could purchase visually savvy individually, but I don't even have 360 00:23:00.850 --> 00:23:04.450 that anymore available. So prior to 361 00:23:04.450 --> 00:23:08.130 2023, you your only choice of 362 00:23:08.130 --> 00:23:11.585 working with me was go into the Savvy Social School and get everything. 363 00:23:13.405 --> 00:23:17.165 And what I recognize after moving to this model is 364 00:23:17.165 --> 00:23:20.539 that you don't need everything, and you may just need a 365 00:23:20.539 --> 00:23:24.380 solution that helps you for today until you realize that you 366 00:23:24.380 --> 00:23:28.045 need everything. And again, I this came from my work with Lizzie 367 00:23:28.045 --> 00:23:31.805 Goddard. I bought one course. It 368 00:23:31.805 --> 00:23:35.585 was the beginning of 2023. I bought one course to solve one problem. 369 00:23:36.030 --> 00:23:39.710 And then I bought another course, another course. And then I was like, oh, I 370 00:23:39.710 --> 00:23:43.310 just love this whole thing. Give me everything. Right? And so I 371 00:23:43.310 --> 00:23:46.515 think that that is my goal with the Savvy Social School 372 00:23:46.815 --> 00:23:50.355 eventually. So will the business model change in the future? Perhaps. Maybe. 373 00:23:50.735 --> 00:23:54.550 Once I get a better handle on what everything includes, because I do have 374 00:23:54.550 --> 00:23:56.570 another membership as I said in the video. 375 00:23:57.910 --> 00:24:01.695 That is ultimately my everything package 376 00:24:02.075 --> 00:24:05.675 is I want professional, like, people who do social 377 00:24:05.675 --> 00:24:09.419 media as their their business. They're really the only people who 378 00:24:09.419 --> 00:24:13.179 need everything, in my opinion. And so that's everything and 379 00:24:13.179 --> 00:24:16.720 then some. But for the people who are like, I don't need 380 00:24:17.545 --> 00:24:21.225 the, you know, live sessions. I don't need 1 on ones. I just want 381 00:24:21.225 --> 00:24:24.985 all of your courses. I kinda want that to still 382 00:24:24.985 --> 00:24:28.830 be an option that's on the table sometimes when I'm able to 383 00:24:29.290 --> 00:24:32.970 facilitate the onboarding of those folks and really get 384 00:24:32.970 --> 00:24:36.184 them in appropriately. So 385 00:24:37.445 --> 00:24:41.205 what happened to the Zagun Social School? It's still here. If you're listening to this, 386 00:24:41.205 --> 00:24:45.029 we're just about at the end of our fab fiesta. You can still join, but 387 00:24:45.029 --> 00:24:48.789 we're closing the doors. I probably won't open them again until, like, maybe do a 388 00:24:48.789 --> 00:24:52.470 Black Friday sale. I don't know. It depends on how my 389 00:24:52.470 --> 00:24:55.875 life is going at that moment, how finances are going at that 390 00:24:55.875 --> 00:24:59.415 moment. This is how business owners make decisions, right? Like 391 00:25:00.115 --> 00:25:03.830 we, we look at what to market based on, yes, what people 392 00:25:03.830 --> 00:25:07.270 need and then also what we need as business owners. And so I wanted to 393 00:25:07.270 --> 00:25:11.095 be transparent about that because I do I don't think enough people talk about it. 394 00:25:11.095 --> 00:25:14.615 So let me know what you think. Send me a DM on Instagram. I'm at 395 00:25:14.615 --> 00:25:16.715 OnlineDrea. I'll probably be, 396 00:25:18.294 --> 00:25:21.840 slower to respond because I have a newborn, but I'm working from the 397 00:25:21.840 --> 00:25:25.220 bed for the next couple of weeks as I, transition 398 00:25:25.520 --> 00:25:28.695 my personal life as well. Anyway, thanks for listening to this 399 00:25:29.335 --> 00:25:33.174 shiny new episode of the podcast. I'll be back soon with another one. Bye for 400 00:25:33.174 --> 00:25:33.674 now.