1 00:00:00,880 --> 00:00:04,560 SEO is great, but SEO plus our handy little 2 00:00:04,560 --> 00:00:08,160 friend AI, artificial intelligence, is even better. And 3 00:00:08,160 --> 00:00:12,000 today's guest, we're gonna dive all into that conversation and more. This 4 00:00:12,000 --> 00:00:13,862 is episode number 341 of the Mindful Marketing podcast where we're all about helping you 5 00:00:13,862 --> 00:00:17,445 connect more, scroll less, podcast where we're all about helping you connect 6 00:00:17,445 --> 00:00:21,205 more, scroll less, and grow together. But first, a word 7 00:00:21,205 --> 00:00:24,265 from our sponsor. I've recorded over 300 8 00:00:24,645 --> 00:00:28,485 podcast episodes. Yeah. It's a lot of podcast episodes and I've tried 9 00:00:28,485 --> 00:00:32,000 a lot of different virtual recording studios. But my favorite 10 00:00:32,540 --> 00:00:36,060 has been Riverside. Riverside makes their virtual 11 00:00:36,060 --> 00:00:39,900 recording studio look so profesh. My guests love it. 12 00:00:39,900 --> 00:00:43,660 Plus, I also low key love recording YouTube videos in here as 13 00:00:43,660 --> 00:00:47,215 well because it's so easy to use. My team also loves 14 00:00:47,215 --> 00:00:50,735 Riverside because it spits out separate audio video tracks, making 15 00:00:50,735 --> 00:00:54,415 editing easy breezy, lemon squeezy. And if you want a 16 00:00:54,415 --> 00:00:58,175 little magic, they've got this tool called MagicClips, which 17 00:00:58,175 --> 00:01:01,920 uses AI to take your video and turn it into perfect 18 00:01:01,980 --> 00:01:05,340 social media sized videos. I'm talking vertical videos for TikTok and 19 00:01:05,340 --> 00:01:09,180 Instagram, Facebook Reels, all the places you can post these videos with the 20 00:01:09,180 --> 00:01:12,855 captions included, and you don't have to hunt and search for 21 00:01:12,855 --> 00:01:16,235 that perfect clip. So if you wanna try this out for yourself, 22 00:01:16,935 --> 00:01:20,135 click the link that goes with this video. Or if you're listening to the audio 23 00:01:20,135 --> 00:01:23,675 on the podcast, it's in the show notes. Okay? Click that link. 24 00:01:23,735 --> 00:01:27,495 Use the 15% off coupon code. It's Drea, d r e 25 00:01:27,495 --> 00:01:31,140 a, and try Riverside for yourself. Thank you, 26 00:01:31,140 --> 00:01:34,759 Riverside. Alright. Let's dive into the episode. 27 00:01:34,979 --> 00:01:38,820 Akilah, welcome to the show. Thank you for having me. I'm 28 00:01:38,820 --> 00:01:42,415 super excited to talk again because you're just on my show. So I'm excited to 29 00:01:42,415 --> 00:01:46,255 keep these conversations going. I know. I think it's so this is one 30 00:01:46,255 --> 00:01:49,955 of those situations, y'all, those of you listening, where we've been connected online 31 00:01:50,015 --> 00:01:53,695 for, I don't know, forever. So but we 32 00:01:53,695 --> 00:01:56,915 met in person. We were just talking about this. We met in person, 33 00:01:57,810 --> 00:02:01,590 at DC Podfest pre pandemic, like, right before the pandemic. 34 00:02:02,210 --> 00:02:04,710 And look at us now. Yes. 35 00:02:06,450 --> 00:02:10,130 So for the people for the people listening, can you give us a little bit 36 00:02:10,130 --> 00:02:13,545 of background? What has your journey been into SEO and 37 00:02:13,545 --> 00:02:17,385 specifically using artificial intelligence as well? So 38 00:02:17,385 --> 00:02:20,985 my my journey overall has been, like, 2 two paths coming 39 00:02:20,985 --> 00:02:24,765 together. Right? So professionally, I've been in tech since 40 00:02:24,920 --> 00:02:28,220 since college, a little bit over 20 years, started 41 00:02:28,280 --> 00:02:32,120 working, started as an intern actually and just took my whole way up 42 00:02:32,120 --> 00:02:35,879 a lot of, you know, big major companies and stuff like that. And that's actually 43 00:02:35,879 --> 00:02:39,340 where I was introduced to AI. I was working on an AI project 44 00:02:39,825 --> 00:02:43,505 back in 2016 for a major bank that 45 00:02:43,505 --> 00:02:47,265 we all know. Right? So that's when I first like but I and at that 46 00:02:47,265 --> 00:02:51,025 time, that project was kind of a chatbot, which is funny because now everybody's doing 47 00:02:51,025 --> 00:02:54,545 them. But we were, like, building the first kind of chatbot that was gonna be 48 00:02:54,545 --> 00:02:58,330 used for that particular company. And then at the 49 00:02:58,330 --> 00:03:02,010 same time, on the other side of my path, I had already been working 50 00:03:02,010 --> 00:03:05,850 on SEO. I wrote a book on SEO. I've always been doing like 51 00:03:05,850 --> 00:03:09,625 web design and just helping people get found and search and all of 52 00:03:09,625 --> 00:03:12,685 that work, blogging, all those things. And so, 53 00:03:13,065 --> 00:03:16,605 eventually, a couple of years ago, the past finally 54 00:03:16,825 --> 00:03:20,585 came together where I was taking a lot of my technology, which I 55 00:03:20,585 --> 00:03:24,180 always infused in everything I do anyway because I'm a tech girl. Right? 56 00:03:24,340 --> 00:03:28,180 And, now that I'm starting to build out and bring in 57 00:03:28,180 --> 00:03:31,939 other people, like, that's my goal to get more business owners, especially more 58 00:03:31,939 --> 00:03:35,459 women, especially more women of color to, like, be embracing these 59 00:03:35,459 --> 00:03:39,265 tools, these strategies that we know I know big companies are 60 00:03:39,265 --> 00:03:42,944 using and we aren't. So that's always been the mission of my 61 00:03:42,944 --> 00:03:46,784 brand. And so that evolved from just doing it for people. Well, first 62 00:03:46,784 --> 00:03:49,985 doing it for myself, then doing it for people, then writing the book, then having 63 00:03:49,985 --> 00:03:53,670 a membership, and then eventually the software, which I like I said, is where the 64 00:03:53,670 --> 00:03:57,110 2 kinda came together where it's like, I've got the tech skill and knowledge to 65 00:03:57,110 --> 00:04:00,950 build. I've got the SEO knowledge to the content and put it 66 00:04:00,950 --> 00:04:04,710 together, we got SEO Assist. Yeah. And what year did you launch the 67 00:04:04,710 --> 00:04:08,355 the tool? So log this tool officially first launched in its 68 00:04:08,355 --> 00:04:11,715 1st iteration in 2020. So this is, again, before AI. It 69 00:04:11,715 --> 00:04:15,255 actually originally was not an AI tool. It was really 70 00:04:15,475 --> 00:04:19,320 just a tool to help with content creation, taking a lot of my templates and 71 00:04:19,320 --> 00:04:23,160 putting algorithm and creating content that way. Little crude. I know. 72 00:04:23,160 --> 00:04:27,000 But, once AI initially, I was like, I'm not gonna put 73 00:04:27,000 --> 00:04:29,560 AI in it. I actually was a little bit resistant. I was like, okay. You 74 00:04:29,560 --> 00:04:33,240 know, I wanted to still be authentic and using people's voice and stuff like 75 00:04:33,240 --> 00:04:37,004 that. And so it wasn't until I got better at that part of 76 00:04:37,004 --> 00:04:40,845 AI of making it sound like the voice of the person who was answering the 77 00:04:40,845 --> 00:04:44,365 questions because that's how the tool works. I'm like, like a chat GPT. There's no 78 00:04:44,365 --> 00:04:48,189 prompts or anything like that. We literally give you the questions because we know what 79 00:04:48,189 --> 00:04:52,030 you should be saying. Right? And then you answer those questions. And 80 00:04:52,030 --> 00:04:55,870 then based on whatever what we call them content flows, content flow you've chosen, 81 00:04:55,870 --> 00:04:59,150 that's the content you get. So it wasn't until I could really get that authentic 82 00:04:59,150 --> 00:05:02,535 voice that I put that AI in. And then we went used to be called 83 00:05:02,535 --> 00:05:06,375 my SEO writer. And so then it went from that to SEO assist and 84 00:05:06,375 --> 00:05:09,355 just for the audience, it might do one more name change. 85 00:05:09,815 --> 00:05:13,495 Okay. But, you know, so starting from 2020 and then just 86 00:05:13,495 --> 00:05:17,120 kind of rolling out different iterations. And so, you know, like I said, here we 87 00:05:17,120 --> 00:05:20,800 are now in, what we got. Yeah. Okay. I have a bunch of 88 00:05:20,800 --> 00:05:24,560 follow-up questions, but I think my first one is gonna be around this this 89 00:05:24,560 --> 00:05:28,319 concept of AI because it seems like people fall into 2 90 00:05:28,319 --> 00:05:32,115 camps. They either love it or they hate it. Right? And I I feel like 91 00:05:32,115 --> 00:05:35,395 I'm kind of in the middle. I'm like, well, some things are are terrible, but 92 00:05:35,395 --> 00:05:39,235 it's actually very helpful. How do you kind of educate 93 00:05:39,235 --> 00:05:42,995 people on the benefits of AI, especially those people 94 00:05:42,995 --> 00:05:46,780 who are, like, never in a 1000000 years, it's, you know, it's, you know, 95 00:05:46,780 --> 00:05:50,400 cheating or whatever. How how do you speak to that group of people? 96 00:05:50,940 --> 00:05:54,620 Well, first, I would never say it's cheating because it's still using your ideas and, 97 00:05:54,620 --> 00:05:57,340 you know, what you're what you're putting out there. And I say I did that 98 00:05:57,340 --> 00:06:00,640 all the time even to people, like, even in my book, which was in 2019. 99 00:06:00,700 --> 00:06:04,294 So again, way before AI, I said in my book, you know, you don't 100 00:06:04,375 --> 00:06:08,215 unless you're a writer, unless you're someone who's selling copywriting. Right? And 101 00:06:08,215 --> 00:06:11,755 selling, really writing copy and writing for other people. 102 00:06:12,294 --> 00:06:15,850 We're all I just giving ideas. Right? We're all giving out our our 103 00:06:15,850 --> 00:06:19,530 own knowledge. And so even if you use something like an AI or a 104 00:06:19,530 --> 00:06:23,210 template or even somebody like a virtual assistant to get it started, it's 105 00:06:23,210 --> 00:06:26,685 still infusing your knowledge. I never want anyone to feel like 106 00:06:26,764 --> 00:06:30,285 they're cheating or doing something wrong, regardless of what the 107 00:06:30,285 --> 00:06:34,044 Internet streets say. What's important is the content of the people and the 108 00:06:34,044 --> 00:06:37,805 search engines in this case. Right? They're not saying it, so you shouldn't worry about 109 00:06:37,805 --> 00:06:41,565 it if your actual customers aren't. So that's the first thing I say 110 00:06:41,565 --> 00:06:44,980 is that absolutely not cheating. The other thing I say is that 111 00:06:44,980 --> 00:06:48,260 especially depending on what you're gonna use. Like, I know a lot of people default 112 00:06:48,260 --> 00:06:52,020 to ChatGPT. I even talk about ChatGPT a lot. But when 113 00:06:52,020 --> 00:06:55,745 you're using more specialized products, right, not even just mine, but you have 114 00:06:55,745 --> 00:06:59,505 more specialized products, they're written with what your 115 00:06:59,505 --> 00:07:03,265 end result needs to be. And I think that's where people miss out on using 116 00:07:03,265 --> 00:07:07,025 AI is that if you're not familiar with what the end result should 117 00:07:07,025 --> 00:07:10,700 be, like, what does good look like, then you're gonna get 118 00:07:10,840 --> 00:07:14,600 potentially not good and sometimes crap out of AI. So you can't just take 119 00:07:14,600 --> 00:07:18,280 it for a grain of salt, which is why I like more specialized products 120 00:07:18,280 --> 00:07:21,880 because they're written with what's good in mind. Like, I use another 121 00:07:21,880 --> 00:07:25,555 tool called Opus Clips for video clips for the podcast. One of the 122 00:07:25,555 --> 00:07:28,835 things I love about it is it's not just going and saying, you know, minute 123 00:07:28,835 --> 00:07:32,675 1 to minute 1:30. Right? It is actually going in and saying, this 124 00:07:32,675 --> 00:07:36,320 sounds good. Let's put this with another piece of this. And it is actually doing 125 00:07:36,320 --> 00:07:39,680 some work to make sure you get to what good looks like. And that's because 126 00:07:39,680 --> 00:07:43,200 the OpusClip folks know what good short short form 127 00:07:43,200 --> 00:07:46,320 clips look like and know what good videos are. Like, it even tells you, like, 128 00:07:46,320 --> 00:07:49,280 this is a good hook. This is a good statement. Like, it even gives you 129 00:07:49,280 --> 00:07:53,005 a little grading score. So you want tools that help 130 00:07:53,005 --> 00:07:56,845 you get to that end result. That is what good looks like and written by 131 00:07:56,845 --> 00:08:00,205 the people who know what good looks like. And so I think if you start 132 00:08:00,205 --> 00:08:03,805 combining that, it gets a lot easier and a lot more effective using AI 133 00:08:03,805 --> 00:08:07,170 tools. A 100%. This kinda reminds me of, 134 00:08:07,470 --> 00:08:10,690 gingerbread houses. I maybe I'm still in, like, Christmas mood, 135 00:08:10,990 --> 00:08:14,590 but, I'm the kind of person who, like, give me the kit. Like, I 136 00:08:14,590 --> 00:08:18,315 need the bread already baked. I need the icing. Because if you 137 00:08:18,315 --> 00:08:22,075 gave me the ingredients just raw, I would be like, I don't even know where 138 00:08:22,075 --> 00:08:25,755 to start. And I feel like that's AI tools like this 139 00:08:25,755 --> 00:08:29,595 in a sense where it's like, sure, if you make them all the time 140 00:08:29,595 --> 00:08:32,220 or if you know what the end product should look like, you can just have, 141 00:08:32,220 --> 00:08:35,839 like, flour and sugar and whatever else goes into gingerbread and just make it. Right? 142 00:08:35,899 --> 00:08:39,740 But the rest of us, most of us need we need to see 143 00:08:39,740 --> 00:08:42,959 the box to see the what the puzzle's supposed to look like at the end. 144 00:08:43,259 --> 00:08:47,100 And I like that that's kind of what you're doing with with the, SEO assist 145 00:08:47,100 --> 00:08:50,855 tool. Exactly. And I love you said the gingerbread, which we have still 146 00:08:50,855 --> 00:08:53,275 not done our gingerbread house. I just need to admit it to everybody. 147 00:08:55,255 --> 00:08:58,935 January, no gingerbread house is done. But and when I do 148 00:08:58,935 --> 00:09:02,615 my webinars, it's funny. One of the last slides I put is a, a 149 00:09:02,615 --> 00:09:06,350 slide with a different case. And I use the analogy of this being 150 00:09:06,350 --> 00:09:10,030 like cake mix. Like, you can start with a yellow cake mix. And from 151 00:09:10,030 --> 00:09:12,990 that, you can make a red velvet cake. You can make a pineapple upside down 152 00:09:12,990 --> 00:09:16,305 cake. You can make an eggnog cake, which is what we made this Christmas. Right? 153 00:09:16,305 --> 00:09:19,825 You can make lots of different things, and that's what these tools really are. They're 154 00:09:19,825 --> 00:09:23,445 that basic mix that we know how to get you a good cake. 155 00:09:23,665 --> 00:09:27,105 You can add in your own flavor and add in your own extras, but at 156 00:09:27,105 --> 00:09:30,145 least it won't be dry. At least it won't be runny. At least it won't 157 00:09:30,145 --> 00:09:33,100 be all the ways you could mess up a cake that most of us just 158 00:09:33,100 --> 00:09:36,779 wouldn't know until we messed it up a a bunch of times. And in business, 159 00:09:36,779 --> 00:09:40,220 you don't really wanna do that. Yeah. The cake 160 00:09:40,220 --> 00:09:44,055 analogy is perfect because it it leads to my next question. So going 161 00:09:44,055 --> 00:09:47,815 with the cake analogy, if you are a baker, right, you don't really buy 162 00:09:47,815 --> 00:09:51,575 the box cake, you make it from scratch. So I heard you say earlier, you 163 00:09:51,575 --> 00:09:55,335 know, if writing copy is your job, then, you 164 00:09:55,335 --> 00:09:59,070 know, it's a different, expectation than the 165 00:09:59,070 --> 00:10:02,830 rest of us. So what do you think about people who straddle that 166 00:10:02,830 --> 00:10:06,670 line? I'm talking content creators, small business owners. Like, we 167 00:10:06,670 --> 00:10:10,270 write a lot of copy in our day to day work. We we publish blog 168 00:10:10,270 --> 00:10:14,035 posts on our websites. And even now, you know, Google and 169 00:10:14,035 --> 00:10:17,095 other search engines are saying they're gonna penalize content that's 170 00:10:17,395 --> 00:10:21,075 created by AI. What are your thoughts on 171 00:10:21,075 --> 00:10:24,675 that drama? So for the drama, I will say Google's 172 00:10:24,675 --> 00:10:27,300 also said that they can't tell what's AI and what's not. 173 00:10:28,580 --> 00:10:31,779 And very often, you know, just kind of a smaller version of that. Like, we'll 174 00:10:31,779 --> 00:10:35,560 see people say, if you use words like, like, Dell 175 00:10:35,940 --> 00:10:39,620 Yeah. Somebody told me game changer the other day, and I was like, don't you 176 00:10:39,620 --> 00:10:43,355 take that away from me. And that's how I feel. Because I'm like, I talk 177 00:10:43,355 --> 00:10:46,795 that way all the time. That's how or or emojis. I am an emoji 178 00:10:46,795 --> 00:10:50,154 person. I like to shine a social personality in 179 00:10:50,154 --> 00:10:53,834 everything that I'm sending and writing. And so for me, I was always using 180 00:10:53,834 --> 00:10:57,620 emojis. Just because AI does it, doesn't mean it isn't real. And, technically, like I 181 00:10:57,620 --> 00:11:00,840 said, Google can't really tell the difference. It has some 182 00:11:01,300 --> 00:11:05,140 idea of maybe, but good writing is what AI and 183 00:11:05,140 --> 00:11:08,980 search in what AI search engines and all that stuff are based on. And so 184 00:11:08,980 --> 00:11:12,795 when they start bringing in that information, if you're doing good writing, it's gonna 185 00:11:12,795 --> 00:11:16,395 look like AI. So that's the first thing I'll say is don't be afraid to 186 00:11:16,395 --> 00:11:20,235 somebody saying you look like AI. The other part is straddling offense. 187 00:11:20,235 --> 00:11:23,995 So I very specifically, I say copywriters only because they're like 188 00:11:23,995 --> 00:11:25,855 copywriters. I would say journalists. 189 00:11:27,990 --> 00:11:31,590 That's probably it. Like, it's a very small margin of people who get 190 00:11:31,590 --> 00:11:35,190 paid for their actual writing. Different than getting 191 00:11:35,190 --> 00:11:38,870 paid for the service that has written material. So like my team, we do content 192 00:11:38,870 --> 00:11:42,404 creation. We're getting paid for you to get found in search. We're getting 193 00:11:42,404 --> 00:11:46,084 paid for you to come up for certain different topics. You're we're getting paid to 194 00:11:46,084 --> 00:11:49,765 put stuff out there for you. We're not getting paid for the 195 00:11:49,765 --> 00:11:53,464 period at the end of the sentence and the correct, APA 196 00:11:53,524 --> 00:11:57,060 citations. Right? We're not that's not us. So 197 00:11:57,440 --> 00:12:01,279 if our content meets what you need, that's all you 198 00:12:01,279 --> 00:12:04,399 need, all you want at the end. And so for those people who are like 199 00:12:04,399 --> 00:12:08,240 a content creator or, even social media manage, like, stuff like 200 00:12:08,240 --> 00:12:11,555 that, I think you can use AI. You're always gonna review it. You're always gonna 201 00:12:11,555 --> 00:12:15,235 put your human touch on it. You're never gonna just go from tool to person, 202 00:12:15,235 --> 00:12:19,075 like, to your client, to even to your own platform. So I think you 203 00:12:19,075 --> 00:12:22,835 can still use those AI tools and have absolutely 204 00:12:22,835 --> 00:12:26,140 no problem. Like I said, unless you're one of those people who are just getting 205 00:12:26,520 --> 00:12:30,360 exactly paid for the the periods and the expiration points and the things 206 00:12:30,360 --> 00:12:34,040 like that. And even those different type of industries, you could still use it 207 00:12:34,040 --> 00:12:37,340 for ID ideation. You could still use it for proofreading, 208 00:12:37,640 --> 00:12:41,275 expand on this topic, analyze, compare to other 209 00:12:41,275 --> 00:12:44,815 things. So there's still a lot of things that AI can help you with, 210 00:12:44,875 --> 00:12:48,315 even outlines of stuff, even if it's not necessarily writing 211 00:12:48,315 --> 00:12:52,155 everything word for word for word because it doesn't have to just write for 212 00:12:52,155 --> 00:12:55,490 you. It could do a lot of planning and work for you too, which is, 213 00:12:55,490 --> 00:12:58,449 like, I use I use Chat GPT, and a lot of that is what can 214 00:12:58,449 --> 00:13:02,209 you help me work get through working wise? Not necessarily what can you do for 215 00:13:02,209 --> 00:13:06,050 me writing wise. Yes. A 100%. This is where I feel like I'm 216 00:13:06,050 --> 00:13:08,850 I'm in the middle with a lot of my thoughts on AI because I use 217 00:13:08,850 --> 00:13:12,585 it very heavily throughout my day. But it is a lot of, 218 00:13:12,585 --> 00:13:16,425 like, the analytical, the research, the ideating. And a lot of times, it 219 00:13:16,425 --> 00:13:20,205 helps me just formulate an idea because I'm a talking kind of processor. 220 00:13:20,665 --> 00:13:23,770 So for me to even get to the end point, a lot of times I 221 00:13:23,770 --> 00:13:27,450 gotta talk through whatever is, like, going through my head, and I can use, you 222 00:13:27,450 --> 00:13:31,210 know, artificial intelligence to help me do that. And that's kinda what 223 00:13:31,210 --> 00:13:34,890 I like about SEO assist as well is that, we're not 224 00:13:34,890 --> 00:13:38,410 starting from a blank screen. We're not we're not starting from 225 00:13:38,410 --> 00:13:42,145 scratch. We we have the prompts to help us think through what 226 00:13:42,145 --> 00:13:45,845 we want that end result to be, which I think is such a powerful 227 00:13:45,904 --> 00:13:49,745 tool that we have on our plate. So when we think about this, it's 228 00:13:49,745 --> 00:13:52,964 kind of like we're in the age of AI. How do we 229 00:13:53,185 --> 00:13:56,440 balance AI produced work versus 230 00:13:57,140 --> 00:14:00,440 other types of work? Like, what do you recommend to business owners? 231 00:14:01,060 --> 00:14:04,740 I would say work is work. Right? So I wouldn't try to balance or I 232 00:14:04,740 --> 00:14:08,180 wouldn't try to separate them. I would say, you know, what does my 233 00:14:08,180 --> 00:14:11,965 process look like now? What do I want my process to look like? 234 00:14:11,965 --> 00:14:15,405 Because some people, even without a tool at all, they know they're not where they 235 00:14:15,405 --> 00:14:19,085 wanna be. Right? What do I want my process to look like? And then 236 00:14:19,085 --> 00:14:22,445 start thinking about where can I put a tool in this? So going back to 237 00:14:22,445 --> 00:14:26,010 like writing content, Right? I'm always gonna start with coming up with ideas. 238 00:14:26,470 --> 00:14:30,230 I prefer, and I've learned this now, to ask questions. I'm a more 239 00:14:30,230 --> 00:14:33,750 of a question generator. I'm a manifesting generator. I don't know if that, you know, 240 00:14:33,750 --> 00:14:37,029 makes a big difference, but people have told me I respond and now I see 241 00:14:37,029 --> 00:14:40,285 it more. Right? So for me, the first thing I'm doing in my process 242 00:14:40,584 --> 00:14:44,425 is what questions are people asking? I'm starting with that. And then 243 00:14:44,425 --> 00:14:47,385 I'm gonna take out those questions, like, take 1 or 2 of those questions. And 244 00:14:47,385 --> 00:14:50,985 then I'm gonna say, okay, what kind of style of blog do we need for 245 00:14:50,985 --> 00:14:54,690 this particular site? And then I'm gonna write the content from that, you know, from 246 00:14:54,690 --> 00:14:57,890 that conversation and then make sure I got the right keywords in there, which I 247 00:14:57,890 --> 00:15:01,350 usually already have, and then going on, you know, for the next thing. Repurposing. 248 00:15:01,970 --> 00:15:05,730 I'd much rather have a tool repurposed than have to continue to rewrite the same 249 00:15:05,730 --> 00:15:09,105 thing a couple of different times. So I have all these different steps without a 250 00:15:09,105 --> 00:15:12,385 tool involved. Right? Now that I've got the steps and I've got kind of my 251 00:15:12,385 --> 00:15:15,105 timeline of this is the things I need to do, I'm gonna go and say, 252 00:15:15,105 --> 00:15:18,865 where can a tool help me with this? So I know that I got, you 253 00:15:18,865 --> 00:15:22,589 know, a question interview flow, which can be used to get questions. Thanks. 254 00:15:22,589 --> 00:15:26,350 I got that. I'm gonna be manually going through them, so I can't use a 255 00:15:26,350 --> 00:15:29,149 tool for that or I don't use a tool for that. But then when I 256 00:15:29,149 --> 00:15:32,910 get to the actual writing, I'm gonna probably, you know, choose my different 257 00:15:32,910 --> 00:15:36,050 blog post type, and I'm going to maybe use a tool there. 258 00:15:36,665 --> 00:15:39,545 Even if I write it myself, I'm going to now use the next step where 259 00:15:39,545 --> 00:15:43,065 I'm repurposing there. So when you're thinking about where am I going to put in 260 00:15:43,065 --> 00:15:46,824 the tool? 1st, look at your process and then start thinking where are the things 261 00:15:46,824 --> 00:15:50,264 I can start replacing my part of the process with a 262 00:15:50,264 --> 00:15:54,040 tool or even a person using the tool because you can also have your team 263 00:15:54,100 --> 00:15:56,740 go out and do it, which I found a lot of value in that as 264 00:15:56,740 --> 00:16:00,420 well. Like, for my podcast and for different things, all I gotta do is that 265 00:16:00,420 --> 00:16:04,040 one big piece of content. They'll go out and now repurpose. 266 00:16:04,415 --> 00:16:07,555 They'll go out and do show notes because they're allowed to do all these things 267 00:16:07,775 --> 00:16:10,895 and things like tools just help them do it and help me with the confidence 268 00:16:10,895 --> 00:16:14,495 that it's getting done correctly. It's getting done using my voice. So 269 00:16:14,495 --> 00:16:18,175 everything sounds like me. Like, it's just getting done the right way because I know 270 00:16:18,175 --> 00:16:21,590 what they're using to make it happen. Yeah. A 100%. I'm 271 00:16:21,590 --> 00:16:25,190 I'm so for this flow. And I think a lot of times we 272 00:16:25,190 --> 00:16:29,030 start backwards. We start with, like, oh, here's the tool. Now 273 00:16:29,030 --> 00:16:32,870 how can I use it? But, what you're recommending and what I love about 274 00:16:32,870 --> 00:16:36,305 this is it's like you gotta figure out what your process is first, 275 00:16:36,765 --> 00:16:40,445 then find the tools that can help you. So with that in mind, 276 00:16:40,445 --> 00:16:43,725 for those listeners who are maybe a little bit more advanced, what are some of 277 00:16:43,725 --> 00:16:47,165 the ways that AI can help with content creation? I'm 278 00:16:47,165 --> 00:16:50,770 thinking, maybe keyword research or 279 00:16:50,990 --> 00:16:54,450 competitor. Like, how do we how do we use this powerful 280 00:16:54,510 --> 00:16:58,350 tool to help us improve our work even more? So so 281 00:16:58,350 --> 00:17:01,310 funny you said keyword research because that's the one thing that I don't really like 282 00:17:01,310 --> 00:17:05,005 AI to generalize. One of the and one of the reasons why and then when 283 00:17:05,005 --> 00:17:08,125 I say AI, I'm thinking, you know, straight AI. Again, if you've got a specialized 284 00:17:08,125 --> 00:17:11,965 tool that has some other things, like, we also have an API with Semrush, 285 00:17:11,965 --> 00:17:15,505 so we're bringing in other information. If you're just doing, like, GBT 286 00:17:15,645 --> 00:17:19,265 clause, nothing like that, I would not recommend a for keyword research. 287 00:17:19,540 --> 00:17:23,000 One of the reasons why is because it can't it still can't see 288 00:17:23,220 --> 00:17:26,819 what the actual numbers are behind it. So the volume, the, 289 00:17:27,300 --> 00:17:31,140 the what we call the keyword difficulty. So how well it'll rank among 290 00:17:31,140 --> 00:17:34,695 others, how populous that particular keyword is. So those are 291 00:17:34,695 --> 00:17:37,835 important numbers that we do when we do keyword research 292 00:17:38,295 --> 00:17:41,575 that I would not use a tool I would not use an AI tool for 293 00:17:41,575 --> 00:17:45,275 that. I would go to an actual SEO tool that specifically 294 00:17:45,495 --> 00:17:49,240 brings in that kind of data and then incorporates it, which is 295 00:17:49,240 --> 00:17:52,940 nice, but I would not use it for that. But for other things, like ideation 296 00:17:53,240 --> 00:17:56,360 is always one. Right? If I'm gonna come up with those topics, I'm gonna come 297 00:17:56,360 --> 00:18:00,040 up with those questions. Keywords and topics aren't necessarily always the 298 00:18:00,040 --> 00:18:03,115 same. They're not one for 1. So you can have good topics that you know 299 00:18:03,115 --> 00:18:06,415 people are asking these questions and answering them, which you should. 300 00:18:06,635 --> 00:18:10,155 And only maybe 1 or 2 keywords involved there, but you're still gonna come up 301 00:18:10,155 --> 00:18:13,915 for that topic, if that makes sense. So I wouldn't do the keyword research, but 302 00:18:13,915 --> 00:18:17,590 I would help it with the ideation. Definitely like proofreading things like that. I need 303 00:18:17,590 --> 00:18:18,970 a proofreader life regularly. 304 00:18:21,910 --> 00:18:25,670 Then, other things like the repurposing for me, like, that's really, 305 00:18:25,670 --> 00:18:29,430 really big. So whether it's either a video tool or a written 306 00:18:29,430 --> 00:18:32,965 tool or whatever the tool is, being able to break it up into little 307 00:18:33,024 --> 00:18:36,865 chunks. This this day and age, we need to not say we 308 00:18:36,865 --> 00:18:40,384 need to be everywhere, but we need to have an appearance in most 309 00:18:40,384 --> 00:18:44,225 places. Right? And so what that means and why don't 310 00:18:44,225 --> 00:18:47,120 say I don't like term be everywhere because I think it makes people feel like 311 00:18:47,120 --> 00:18:50,960 they need to sit on some computer and be literally on that 312 00:18:50,960 --> 00:18:54,640 platform every single day. And that's just not true. What you can do 313 00:18:54,640 --> 00:18:58,480 is schedule. Right? You can batch and schedule. I usually 314 00:18:58,480 --> 00:19:02,015 try to schedule out at least 20 per week. And if I do 315 00:19:02,015 --> 00:19:05,775 that, and that's with my groups and pages and everything. So at least 316 00:19:05,775 --> 00:19:09,135 20 different posts going somewhere. Right? If I do that, 317 00:19:09,135 --> 00:19:12,975 then I can at least interject my little things and not feel like I'm 318 00:19:12,975 --> 00:19:16,630 overwhelmed. That all can be helped by AI. Right? AI can 319 00:19:16,630 --> 00:19:20,149 tell you when to post it, where to post it, what to post 320 00:19:20,149 --> 00:19:22,950 it. And then the better part of it at all is that now you've got 321 00:19:22,950 --> 00:19:26,710 that consistent voice because, like, if you start with, like, I generally start 322 00:19:26,710 --> 00:19:30,455 with the blog post. One big blog post. Break this up into a 323 00:19:30,455 --> 00:19:33,575 bunch of different little posts for me. Where should I be putting these? When should 324 00:19:33,575 --> 00:19:37,415 I be putting these? Now it's doing all that work to help me figure out 325 00:19:37,415 --> 00:19:40,935 and get kind of through that pit of the overwhelm that sometimes comes up on 326 00:19:40,935 --> 00:19:44,780 that, like when when and where kind of stuff. And then now you can move 327 00:19:44,780 --> 00:19:47,660 forward to the next thing you have to do in your business or your day 328 00:19:47,660 --> 00:19:50,620 or the next week when you do it all over again. Right? But you don't 329 00:19:50,620 --> 00:19:53,200 have to spend as much time. So I think those are some of the places 330 00:19:53,580 --> 00:19:57,180 where AI is helping out tremendously in in not just my 331 00:19:57,180 --> 00:20:01,014 business, but a lot of businesses. Yeah. A 100%. Like, when I 332 00:20:01,255 --> 00:20:04,375 people say this to me all the time. They're like, Andrea, you're everywhere. I'm like, 333 00:20:04,615 --> 00:20:08,375 well, it may look that way, but I 334 00:20:08,375 --> 00:20:12,215 have people and tools behind the scenes Yeah. Like, I really like 335 00:20:12,215 --> 00:20:15,810 everything you said. Right? Right. I'm not always 336 00:20:15,810 --> 00:20:19,030 camera ready, so we we just, you know, we go with the flow. 337 00:20:19,650 --> 00:20:23,250 So I'm curious about what you think about the future of 338 00:20:23,250 --> 00:20:26,930 AI because it feels like, to me, it's 339 00:20:26,930 --> 00:20:30,745 going to be like the iPhone. When the iPhone first came out, 340 00:20:30,745 --> 00:20:34,465 it was like, oh, big deal, or, you know, oh, you're fancy if you 341 00:20:34,465 --> 00:20:38,305 have an iPhone. Now it's like all phones look the same. And I I 342 00:20:38,305 --> 00:20:42,050 kinda feel that's where AI is headed, where it's like it's a big deal now, 343 00:20:42,050 --> 00:20:45,170 but, you know, 5, 10 years from now, it's gonna be so integrated in what 344 00:20:45,170 --> 00:20:48,690 we do, we won't even think about it anymore. But I'm curious, you 345 00:20:48,690 --> 00:20:52,450 know, looking ahead 3 to 5 years from now, how do you 346 00:20:52,450 --> 00:20:56,025 see AI changing specifically content and 347 00:20:56,025 --> 00:20:59,705 SEO? Because I I don't know. I don't know what to think about 348 00:20:59,705 --> 00:21:03,545 that. I'm sort of finished with the SEO piece. 349 00:21:04,105 --> 00:21:07,865 A lot of search engines are now incorporating. So they've got, like, their own 350 00:21:07,865 --> 00:21:11,110 SEO or search, you know, search AI, that kind of thing. 351 00:21:11,570 --> 00:21:15,410 So that's that's one good thing and bad thing. I am one of those 352 00:21:15,410 --> 00:21:19,090 people who's a little bit worried, which is one of the things that, from you, 353 00:21:19,090 --> 00:21:22,929 or John Mueller from from Google said in the very beginning. Like, they don't 354 00:21:22,929 --> 00:21:26,284 want the Internet to all look like the same thing. And so 355 00:21:26,664 --> 00:21:30,424 that is one of the potential downfalls of everyone's using AI 356 00:21:30,424 --> 00:21:33,225 and just kind of throwing it out there. Like people say, write me a blog 357 00:21:33,225 --> 00:21:36,985 post about being on a podcast. Right? If I don't 358 00:21:36,985 --> 00:21:40,630 give it anything more specific than that, it's going to probably sound 359 00:21:40,630 --> 00:21:43,910 like a lot of the other blog posts that are out there because I didn't 360 00:21:43,910 --> 00:21:47,670 give it anything specific. So I think, I think that's one of the downfalls. And 361 00:21:47,670 --> 00:21:51,110 one of the things we have to look out for is not 362 00:21:51,110 --> 00:21:54,890 sounding just like everyone else, being more specific, being more detailed, 363 00:21:55,165 --> 00:21:57,325 which is where I think things are going to go. I think things are going 364 00:21:57,325 --> 00:22:00,545 to get much more specific, much more niche AIs, 365 00:22:01,325 --> 00:22:05,005 much more workflow based AIs. So it's not just 366 00:22:05,005 --> 00:22:08,790 going to be I'll use Chatty, which is what I call Chatty. I use 367 00:22:08,790 --> 00:22:12,470 Chatty for everything. It'll be, I need to do this specific 368 00:22:12,470 --> 00:22:16,150 thing. Let me go to that tool that is specifically for 369 00:22:16,150 --> 00:22:19,750 this because it has those different, you know, algorithms built in. It 370 00:22:19,750 --> 00:22:23,552 has additional APIs that it's not just going. It's not just 371 00:22:23,552 --> 00:22:26,788 to chat. It's going to a bunch of other things and then pulling that in 372 00:22:26,788 --> 00:22:30,240 and bringing it to chat and bringing it back. I think that's gonna be a 373 00:22:30,240 --> 00:22:33,476 lot more a lot more workflow based. So a lot more like instead of me 374 00:22:33,476 --> 00:22:36,330 having to ask it 5 or 6 different things to do, I'll be able to 375 00:22:36,330 --> 00:22:40,110 put in one thing and now it's going to go out and do 376 00:22:40,169 --> 00:22:43,289 the whole workflow. It may ask me, do you know, I see this is in 377 00:22:43,289 --> 00:22:46,650 your content. Do you want me to do this kind of thing? So a little 378 00:22:46,650 --> 00:22:50,490 bit more of interactive, a little bit more intuitive. I also think more 379 00:22:50,490 --> 00:22:54,265 voice based is going to be important because I think they've gotten, 380 00:22:55,205 --> 00:22:58,965 they've gotten written down, of course. But I think now even 381 00:22:58,965 --> 00:23:02,505 chat is already starting to do this and some other tools are working on this. 382 00:23:02,965 --> 00:23:06,790 Being able to answer the questions or say whatever you want and then have it 383 00:23:06,790 --> 00:23:10,390 processed from that as opposed to needing because even once you sit down to type 384 00:23:10,390 --> 00:23:14,150 in whatever you're typing, we still try to make it sound more formal. Like, I 385 00:23:14,150 --> 00:23:17,190 said, I'd have to catch myself and say, Kayla, you don't have to write this 386 00:23:17,190 --> 00:23:21,024 email for you to write the email. Just tell her what you wanna say and 387 00:23:21,024 --> 00:23:24,065 let it do the rest. Right? That's what you have it here for. I think 388 00:23:24,065 --> 00:23:27,904 we're gonna move more into with VoiceBase, not worrying about that so 389 00:23:27,904 --> 00:23:31,639 much. We will be able to say, write an email to, you know, send a 390 00:23:31,639 --> 00:23:34,840 thank you for being on the show. Right? You know, write an email to do 391 00:23:34,840 --> 00:23:38,519 this. And sometimes it might actually be able to start sending that email 392 00:23:38,519 --> 00:23:42,279 or remind you, hey, you were on a show yesterday. Don't forget to send the 393 00:23:42,279 --> 00:23:45,960 thank you. They've got, like, motion is 1. And I just 394 00:23:45,960 --> 00:23:49,705 started with Sun Summer, it's called. But, somebody else on my 395 00:23:49,705 --> 00:23:53,465 podcast recommended it. So I just started with it yesterday. But now those are 396 00:23:53,465 --> 00:23:57,145 starting to look at your calendar and say, okay, here's what you have to 397 00:23:57,145 --> 00:24:00,585 do. Here's what you have on your calendar. Here's when you can start doing that 398 00:24:00,585 --> 00:24:03,910 work. It's going to now start doing some other things. Like one of those things 399 00:24:03,910 --> 00:24:07,429 in your task is send an email. Let me do that for you. Right? You 400 00:24:07,429 --> 00:24:11,190 know, one of the things in that thing is schedule your next interviews. Let me 401 00:24:11,190 --> 00:24:14,795 do that for you. So I think it's going to move more into doing more 402 00:24:14,795 --> 00:24:17,675 work for you to do a more of the whole workflow as opposed to 1 403 00:24:17,675 --> 00:24:21,275 to 1. And to, like I said, that audio processing where you don't 404 00:24:21,275 --> 00:24:25,035 even have to formalize your kind of thoughts as much as we 405 00:24:25,035 --> 00:24:27,755 we tend to do. You'll just be able to say, hey. Do this really quick, 406 00:24:27,755 --> 00:24:31,580 and it'll do it. Yeah. Oh, man. We're truly living in the future. 407 00:24:31,580 --> 00:24:35,360 If it if it starts sending emails for me, I mean, come on. 408 00:24:35,900 --> 00:24:39,180 Listen. What if it's in the morning like, I drop my son off from school 409 00:24:39,180 --> 00:24:42,345 so we have a bit of a commute, like, 15 minutes. Imagine in the morning 410 00:24:42,345 --> 00:24:45,865 on the way back, I just, like, send an email here, send an email there. 411 00:24:45,865 --> 00:24:49,625 Are there any other emails I need to send today? And by the time I 412 00:24:49,625 --> 00:24:53,465 get to my house, all I'm doing is proofing emails and getting them out. See, 413 00:24:53,465 --> 00:24:57,210 I was telling someone this the other day because I was looking in my Gmail 414 00:24:57,210 --> 00:25:01,049 for something, and I just didn't type the right word, and so I never found 415 00:25:01,049 --> 00:25:04,410 this email. And I was like, I wish I could just describe it and it 416 00:25:04,410 --> 00:25:07,725 could, like, take my description and then, like, be smart about it. You know what 417 00:25:07,725 --> 00:25:10,765 I'm trying to say. Okay? I just can't think of the word that will get 418 00:25:10,765 --> 00:25:14,525 me this exact email. And I feel like we're 419 00:25:14,525 --> 00:25:18,205 so close to artificial intelligence truly being, like, 420 00:25:18,205 --> 00:25:21,805 that helpful, especially with something like Gmail, which we all use. It's 421 00:25:21,805 --> 00:25:25,280 like, how can we make this smarter if I could go, okay. Give me 422 00:25:25,280 --> 00:25:29,120 3 emails that are on this topic, but not this or 423 00:25:29,120 --> 00:25:32,640 that, whatever the case may be. Even if I don't use the right words, I 424 00:25:32,640 --> 00:25:35,840 I hope that it becomes more integrated and it can help me out a little 425 00:25:35,840 --> 00:25:39,575 bit better. Once you met someone so along long along the lines of that, and 426 00:25:39,575 --> 00:25:43,255 let you know it's coming, I met someone last year, young lady. She has 427 00:25:43,255 --> 00:25:46,395 she has a an AI tool, and it's specifically 428 00:25:46,695 --> 00:25:50,375 for the production industry and, like, actors and 429 00:25:50,375 --> 00:25:54,120 commercial work, stuff like that. They send out these sheets. I forgot if 430 00:25:54,120 --> 00:25:57,320 that's what they're called. Call sheets. So they send out these sheets with information about 431 00:25:57,320 --> 00:26:00,679 them. And then on the verse on the adverse, those who are looking are sending 432 00:26:00,679 --> 00:26:04,440 out sheets based on what we need. This particular tool goes through your 433 00:26:04,440 --> 00:26:08,035 emails, finds all of the different sheets, starts making a 434 00:26:08,035 --> 00:26:11,875 database of all the different people who are available because they've sent you a 435 00:26:11,875 --> 00:26:15,395 sheet. And then when you come in and say, I need this, instead of you 436 00:26:15,395 --> 00:26:19,235 sending out a sheet, it's actually querying the database. That is 437 00:26:19,235 --> 00:26:22,880 probably the best tool that I've seen so far. And this I'm sure 438 00:26:22,880 --> 00:26:25,440 she's much further ahead because it's about a year and a half ago that I 439 00:26:25,440 --> 00:26:29,200 met her, at a different conference. But that's that's the 440 00:26:29,280 --> 00:26:33,040 that's where it's getting to, where it's I can actually read, start making sense of 441 00:26:33,040 --> 00:26:36,825 categorizing, and then use it for something later on when you 442 00:26:36,825 --> 00:26:40,425 actually need to execute some work. That's where I think we're going. Yeah. 443 00:26:40,425 --> 00:26:44,105 That sounds amazing. So brilliant. I love it. Okay. So for 444 00:26:44,105 --> 00:26:47,385 those people who are listening, who are like, I need the SEO assist in my 445 00:26:47,385 --> 00:26:51,100 life. Tell us more about it and where we can find the live demo. So 446 00:26:51,100 --> 00:26:54,940 SEO Assist, is atsiosis.com. You can have you can go to 447 00:26:54,940 --> 00:26:58,539 a live demo, which is their interview flow. So basically, it's a bunch of different 448 00:26:58,539 --> 00:27:01,679 flows. You come in and say, Lewis says, what do you wanna work on today? 449 00:27:01,740 --> 00:27:05,100 Right? And you click what you wanna work on. And then from there, you can 450 00:27:05,100 --> 00:27:08,005 choose, you know, what kind of blog post you wanna do, what kind of questions 451 00:27:08,005 --> 00:27:11,465 you wanna generate, that kind of thing. And so we've made our interview 452 00:27:11,605 --> 00:27:14,805 flow, which I've used a lot on my podcast. If you ever listen to my 453 00:27:14,805 --> 00:27:18,565 show, I'm using those questions available for people to try. So if 454 00:27:18,565 --> 00:27:21,970 you go to seosys.com slash live demo, 455 00:27:22,190 --> 00:27:25,950 that'll take you there and you can answer about 4 questions. Who's 456 00:27:25,950 --> 00:27:29,570 your audience? What's their goal? Who's the guest? And 457 00:27:30,110 --> 00:27:33,550 and what kind of, interview? So it's whether or not it's a blog, podcast, or 458 00:27:33,550 --> 00:27:37,215 YouTube interview. And it gives you 25 questions. And 459 00:27:37,215 --> 00:27:41,054 the good thing about the questions is it's not just and this is where 460 00:27:41,054 --> 00:27:44,815 knowing what good looks like comes in. Right? It's not just here of 25 461 00:27:44,815 --> 00:27:48,274 questions. We actually break it down into kind of like your general questions 462 00:27:48,559 --> 00:27:51,919 and then we give you 5 what we call the controversial questions because our show 463 00:27:51,919 --> 00:27:55,280 should have 1. Right? And then we give you the basic questions, which are always 464 00:27:55,280 --> 00:27:58,960 the ones that people forget because you're used to doing it. So you're not 465 00:27:58,960 --> 00:28:01,679 thinking of, like, what I call the eggs, milk, and butter back to my cake 466 00:28:01,679 --> 00:28:05,514 reference. I talk about cake a lot. Lot. Every cake, most 467 00:28:05,514 --> 00:28:08,475 of them have egg, milk, and butter. Right? So that's the basics, and we always 468 00:28:08,475 --> 00:28:12,315 forget those. And so it even has questions based on that. So you guys can 469 00:28:12,315 --> 00:28:16,154 go and try that and play with it and get your questions. I use 470 00:28:16,154 --> 00:28:19,360 it for interviewing people, and I use it for myself. Actually, I have a couple 471 00:28:19,360 --> 00:28:22,960 of YouTube videos, which are super funny, where I'm actually I'm I'm doing it because 472 00:28:22,960 --> 00:28:26,640 I'm demonstrating, but I'm actually interviewing myself. I have my glasses and it's like, 473 00:28:26,640 --> 00:28:30,320 interview me? Not interview me. Interview 474 00:28:30,320 --> 00:28:34,075 me. But you can use it even if you're not doing it that funny. But 475 00:28:34,075 --> 00:28:37,835 you can use any of those questions can become your next blog post because those 476 00:28:37,835 --> 00:28:41,515 are questions that people are asking out in search engines. Right? They're 477 00:28:41,515 --> 00:28:45,149 asking the search engines about this particular thing. They're talking about these 478 00:28:45,149 --> 00:28:48,830 particular controversial process that are happening. They're they they need 479 00:28:48,830 --> 00:28:52,510 this information, and so it gives you, like I said, 25 questions you can use 480 00:28:52,510 --> 00:28:56,269 to get that information. Yeah. Beautiful. I love it. And if y'all wanna try this 481 00:28:56,269 --> 00:28:59,809 out, highly, highly recommend. I use it for my podcasts. 482 00:29:00,535 --> 00:29:04,295 Getting those questions can really help save us so much time, so 483 00:29:04,295 --> 00:29:07,495 much research time too. So you can check that out and all of the links 484 00:29:07,495 --> 00:29:11,255 in the show notes, onlinedreya.com/341. Akhila, thank you 485 00:29:11,255 --> 00:29:14,695 so much for being on the show. You're welcome. Thank you for having me. I 486 00:29:14,695 --> 00:29:18,320 love these conversations, so thank you. Yeah. This was so fun. And thank you, 487 00:29:18,320 --> 00:29:21,780 dear listener, for tuning in to another episode of the Mindful Marketing Podcast. 488 00:29:22,080 --> 00:29:25,680 Coming up next week, we are kicking off our LinkedIn challenge inside of the 489 00:29:25,680 --> 00:29:29,520 Mindful Marketing Lab, and this is our 7th year doing it. 490 00:29:29,520 --> 00:29:32,715 If you are not in the lab, you can still get your free pass. Go 491 00:29:32,715 --> 00:29:36,095 to onlinedrea.com/linkedin to join us for free 492 00:29:36,395 --> 00:29:39,835 from January 27th through 31st. In the 493 00:29:39,835 --> 00:29:43,675 meantime, I'll be back at you next Tuesday with another episode. That's all 494 00:29:43,675 --> 00:29:45,135 for today. Bye for now.