1 00:00:00,720 --> 00:00:05,280 Andréa Jones: Welcome to episode number 353 of the Mindful Marketing Podcast, 2 00:00:05,280 --> 00:00:09,960 where I am determined to help you create simpler, smarter marketing solutions. 3 00:00:09,990 --> 00:00:15,060 And today I have Brooke Adams on the show to talk about a conversation 4 00:00:15,060 --> 00:00:19,590 that's near and dear to my heart, community versus followers. 5 00:00:19,595 --> 00:00:20,640 What's the difference? 6 00:00:20,640 --> 00:00:21,750 Why should we care? 7 00:00:21,780 --> 00:00:24,300 And more, we're gonna get into all of that in a moment, but 8 00:00:24,300 --> 00:00:26,340 first, a word from our sponsor. 9 00:00:27,299 --> 00:00:31,080 Riverside is the All In One podcast recording and editing tool that 10 00:00:31,080 --> 00:00:33,330 I use for this ride here show. 11 00:00:33,629 --> 00:00:38,250 I use it to edit not only the audio and the video, it is like chef's kiss magical 12 00:00:38,250 --> 00:00:41,610 making the entire process so, so easy. 13 00:00:41,790 --> 00:00:46,745 Plus, I love their magic AI clips, their little. 14 00:00:47,210 --> 00:00:52,220 AI robot in the background pulls out the most impactful moments of the episodes 15 00:00:52,220 --> 00:00:56,360 without me having to comb through and do it myself, resizes them for social media. 16 00:00:56,360 --> 00:01:00,380 So those vertical videos you see on TikTok and Reels, those all come 17 00:01:00,380 --> 00:01:02,390 from Magic AI inside of Riverside. 18 00:01:02,390 --> 00:01:03,860 It's literally one click. 19 00:01:04,069 --> 00:01:05,450 It spits out 10 clips. 20 00:01:05,890 --> 00:01:07,870 I pick the best one and away I go. 21 00:01:07,870 --> 00:01:08,920 Saves me so much time. 22 00:01:08,920 --> 00:01:12,280 If you wanna get on the Riverside train, check it out today. 23 00:01:12,280 --> 00:01:13,300 The links in the show notes. 24 00:01:13,300 --> 00:01:19,570 And make sure to use my code Drea, DREA at checkout to get 15% off your membership. 25 00:01:21,190 --> 00:01:23,170 Brooke, welcome to the show. 26 00:01:23,625 --> 00:01:24,705 Brooke Adams: Hi, Andrea. 27 00:01:24,705 --> 00:01:26,055 I'm so excited to be here. 28 00:01:26,055 --> 00:01:27,945 I absolutely love this show. 29 00:01:27,945 --> 00:01:32,685 So it's like full circle, well-rounded moments to actually be on it as a guest. 30 00:01:32,685 --> 00:01:33,615 I'm so excited. 31 00:01:34,125 --> 00:01:34,455 Andréa Jones: Yay. 32 00:01:34,455 --> 00:01:36,345 I'm excited to talk with you as well. 33 00:01:36,345 --> 00:01:38,865 We've collaborated on a couple things now. 34 00:01:38,895 --> 00:01:39,195 Uh. 35 00:01:39,505 --> 00:01:41,905 Thing that I taught in your group, and so I'm really excited, just 36 00:01:41,994 --> 00:01:45,625 like bring your expertise and your perspective to the podcast today. 37 00:01:45,895 --> 00:01:47,155 But let's set the stage. 38 00:01:47,155 --> 00:01:49,315 Let's set the tone for our conversation. 39 00:01:49,645 --> 00:01:53,185 Can you tell the listeners a little bit the five minute 40 00:01:53,185 --> 00:01:55,134 version of your business journey? 41 00:01:55,860 --> 00:01:56,850 Brooke Adams: Ooh, okay. 42 00:01:56,850 --> 00:01:57,270 Challenge. 43 00:01:57,270 --> 00:01:57,780 Let's do it. 44 00:01:57,870 --> 00:01:59,160 So, hello listeners. 45 00:01:59,520 --> 00:02:01,320 Um, as Andrea said, my name is Brooke. 46 00:02:01,770 --> 00:02:06,930 I have really spent the best part of the last seven years helping new and aspiring 47 00:02:06,930 --> 00:02:11,250 coaches specifically create a full-time income in their business so they can hand 48 00:02:11,250 --> 00:02:14,520 in their notice for their nine to five, never work a day in their life again. 49 00:02:14,880 --> 00:02:17,700 Um, and if they wanna go off traveling, they'll go off traveling. 50 00:02:17,700 --> 00:02:18,480 But ultimately. 51 00:02:19,174 --> 00:02:22,025 Location freedom, time freedom, financial freedom to go ahead and 52 00:02:22,025 --> 00:02:26,165 do the life's best work, which is actually wild for anyone who knows. 53 00:02:26,225 --> 00:02:28,775 Uh, my story, you could probably hear a British accent here. 54 00:02:29,405 --> 00:02:33,785 Uh, I grew up on a council estate in the uk, the eldest of 10 siblings 55 00:02:34,025 --> 00:02:35,795 with not a single working role model. 56 00:02:35,855 --> 00:02:36,185 Um. 57 00:02:36,270 --> 00:02:39,270 I think in the states you would call this lake, uh, on welfare, 58 00:02:39,270 --> 00:02:42,180 we call it in the UK Lake, on, on, on benefits is how we were raised. 59 00:02:42,540 --> 00:02:46,290 So the jump from where I was to where I am, uh, without doing a typical 60 00:02:46,290 --> 00:02:48,570 boring and hero story is pretty wild. 61 00:02:48,570 --> 00:02:51,990 But yeah, it was a journey. 62 00:02:52,110 --> 00:02:54,540 Very much fueled by a mission to. 63 00:02:56,250 --> 00:03:00,120 Do more with my life than work a job I hate and pay bills, uh, which 64 00:03:00,120 --> 00:03:02,220 is what led me in to coaching. 65 00:03:02,220 --> 00:03:04,650 And the journey really unfolded from there. 66 00:03:04,650 --> 00:03:08,490 So we are a very freedom centered, uh, business in what we do is all about 67 00:03:08,490 --> 00:03:12,330 creating freedom for obviously us, ourselves, but our clients as well. 68 00:03:12,975 --> 00:03:13,365 Andréa Jones: Yeah. 69 00:03:13,365 --> 00:03:14,145 I love that. 70 00:03:14,145 --> 00:03:17,145 And I love that journey that you shared with us as well. 71 00:03:17,145 --> 00:03:21,825 And today we're talking about this idea between, uh, community versus followers. 72 00:03:21,825 --> 00:03:24,405 So let's just define it for everyone. 73 00:03:24,405 --> 00:03:26,235 What is a community? 74 00:03:26,235 --> 00:03:27,195 What is a follower? 75 00:03:27,195 --> 00:03:28,035 What is audience like? 76 00:03:28,035 --> 00:03:29,835 How do you view all of these terms? 77 00:03:30,510 --> 00:03:31,290 Brooke Adams: Oh, I love it. 78 00:03:31,290 --> 00:03:34,380 So something I think you guys will pick up from me today pretty quickly. 79 00:03:34,380 --> 00:03:39,359 I tend to avoid your typical like professional jargon and I just kind of 80 00:03:39,359 --> 00:03:41,579 explain things in my own layman terms. 81 00:03:41,880 --> 00:03:44,400 So for me, and I think you'll hear a different answer from 82 00:03:44,400 --> 00:03:45,630 everyone depending who you ask. 83 00:03:45,690 --> 00:03:48,630 I see a follower as someone who is literally their, they're 84 00:03:48,630 --> 00:03:49,799 following you like they hit. 85 00:03:49,880 --> 00:03:50,420 Follow. 86 00:03:50,810 --> 00:03:51,170 Right. 87 00:03:51,680 --> 00:03:54,829 But I don't see it the same as community. 88 00:03:55,010 --> 00:03:58,880 Like I have people following me who aren't, aren't part of my community. 89 00:03:58,880 --> 00:04:02,090 Like my mom follows me, but she's not buying my stuff, right? 90 00:04:02,090 --> 00:04:04,160 She's not coming to my live event. 91 00:04:04,160 --> 00:04:08,180 She's not the person that we're trying to build a community around. 92 00:04:08,180 --> 00:04:12,019 So I see my community members like, yes, they may be a follower, 93 00:04:12,320 --> 00:04:13,940 but they're a part of it. 94 00:04:13,940 --> 00:04:14,660 They join in. 95 00:04:15,195 --> 00:04:15,915 They engage. 96 00:04:15,915 --> 00:04:19,095 They're not always necessarily have to be paying me money, but 97 00:04:19,095 --> 00:04:20,894 they're part of the, the free stuff. 98 00:04:20,894 --> 00:04:22,305 They're a part of the conversation. 99 00:04:22,305 --> 00:04:27,135 They're a part of the bigger mission besides just watching me on Instagram. 100 00:04:27,315 --> 00:04:29,625 It's always been my feel for it. 101 00:04:30,385 --> 00:04:31,345 Andréa Jones: Yeah, I agree. 102 00:04:31,345 --> 00:04:35,965 I always find like followers just are there to observe and community 103 00:04:35,965 --> 00:04:39,265 members like participate, like you said, they, they join the conversation. 104 00:04:39,265 --> 00:04:41,215 I think that is a, is a big part of it. 105 00:04:41,305 --> 00:04:43,255 And we see this happening a lot right now. 106 00:04:43,255 --> 00:04:46,555 There's a lot of people who have big following, big followings, right? 107 00:04:46,555 --> 00:04:49,555 They have large number of people following their accounts and 108 00:04:49,555 --> 00:04:51,025 they post and it's a ghost town. 109 00:04:51,385 --> 00:04:56,875 So what are some of the signs that you see of a difference between like a really good 110 00:04:56,875 --> 00:04:59,875 community versus a large follower number? 111 00:05:00,854 --> 00:05:02,205 Brooke Adams: What a brilliant question. 112 00:05:02,625 --> 00:05:06,734 I think there's, there's a lot of things that'll signal to you if you 113 00:05:06,734 --> 00:05:10,034 have a great community versus if you have just a great following, 114 00:05:10,034 --> 00:05:11,085 you know, like a large following. 115 00:05:11,354 --> 00:05:14,085 I think the biggest and most obvious one is your sales. 116 00:05:15,044 --> 00:05:16,875 Um, if you've got a huge. 117 00:05:16,875 --> 00:05:18,795 Following, but you don't have a community. 118 00:05:18,795 --> 00:05:21,195 You'll notice that in, in your bottom line. 119 00:05:21,195 --> 00:05:25,635 Like I've had clients come to me who, um, you know, have maybe been on social media 120 00:05:25,695 --> 00:05:29,025 a a while, maybe they went viral in the past, did some influencer star things. 121 00:05:29,025 --> 00:05:31,215 I've had people come to me of literally hundreds of thousands 122 00:05:31,215 --> 00:05:33,525 of followers, but crickets. 123 00:05:34,305 --> 00:05:38,505 They post and talk about their offers versus, um, like actually 124 00:05:38,505 --> 00:05:41,925 LA last week I had a client, she's got 300 Instagram followers. 125 00:05:41,925 --> 00:05:44,415 She had her first five figure week, right? 126 00:05:44,415 --> 00:05:47,805 And that's from, actually those 300 people there may not sound like a 127 00:05:47,805 --> 00:05:49,425 lot, but they all wanna be there. 128 00:05:49,695 --> 00:05:51,435 They're all a part of it. 129 00:05:51,705 --> 00:05:56,715 So I think sales, sales is a big, a biggie will tell you, um, you know, if your 130 00:05:56,715 --> 00:06:01,005 audience is actually part of a community, part of something with you, they wanna be 131 00:06:01,005 --> 00:06:02,534 there, they're part of the conversation. 132 00:06:02,865 --> 00:06:05,145 Or if they are just, you know, a number. 133 00:06:05,145 --> 00:06:09,615 And in that following list, I think as well, your obvious ones, the engagement. 134 00:06:10,020 --> 00:06:13,710 Just the amount of responses coming back to you. 135 00:06:13,710 --> 00:06:15,360 It's that it's the two-way conversation. 136 00:06:15,360 --> 00:06:19,170 Like if you feel like you're speaking to a wolf, um, and no one's speaking back 137 00:06:19,170 --> 00:06:24,210 to you, probably a good sign that there's a bit of community building to do that. 138 00:06:24,210 --> 00:06:24,420 Right? 139 00:06:24,420 --> 00:06:26,940 A little bit of, uh, deep deepening that connection between 140 00:06:26,940 --> 00:06:28,080 you, you and your audience. 141 00:06:28,950 --> 00:06:32,040 Andréa Jones: Yeah, I love the example that you gave to the, the coach with 142 00:06:32,040 --> 00:06:35,490 300 followers because I think, you know, part of us is like, we look 143 00:06:35,490 --> 00:06:39,240 at that number, we go, oh, only 300, but 300 is actually a lot of people. 144 00:06:39,240 --> 00:06:43,530 Like, I feel like social media has warped our perception of numbers. 145 00:06:43,530 --> 00:06:46,020 Sometimes like 300 is still very significant. 146 00:06:46,230 --> 00:06:49,890 So I wanted to ask some follow up questions, but, um, stop me if anything 147 00:06:49,890 --> 00:06:53,820 is like too far or too personal, um, for that particular coach. 148 00:06:54,030 --> 00:06:55,260 Um, but I'm curious. 149 00:06:55,575 --> 00:06:59,895 Um, about taking those 300 people and getting them into a program. 150 00:06:59,955 --> 00:07:04,425 So in a hypothetical scenario, for instance, so five years ago, I 151 00:07:04,425 --> 00:07:06,375 would've said, oh yeah, totally easy. 152 00:07:06,375 --> 00:07:09,075 300 followers, book out your program, no problem. 153 00:07:09,075 --> 00:07:12,765 But I'm finding here now and today in 2025, that's a lot more challenging. 154 00:07:12,765 --> 00:07:16,695 So I'd be curious to hear more about some of the strategies that you recommend 155 00:07:16,695 --> 00:07:20,625 to coaches, especially those who have smaller, tight knit communities. 156 00:07:20,924 --> 00:07:24,195 How do we make sure that they are profitable? 157 00:07:25,080 --> 00:07:26,159 Brooke Adams: What a fantastic question. 158 00:07:26,159 --> 00:07:29,640 I think that there's, there's a lot I could say here. 159 00:07:29,640 --> 00:07:33,960 I think one of the things that are gonna be most impactful for anyone trying to 160 00:07:33,960 --> 00:07:39,090 make a good living through their business when they have a small audience or a small 161 00:07:39,090 --> 00:07:42,690 community, is gonna be the actual products that you are, that you are selling. 162 00:07:43,229 --> 00:07:44,070 So this. 163 00:07:44,560 --> 00:07:48,550 Women in particular with the size of her audience, it wouldn't make sense for 164 00:07:48,550 --> 00:07:53,680 us to try and sell digital products and courses and things that cost $20, $30, 165 00:07:53,740 --> 00:07:56,170 $50 because the volume isn't there, right? 166 00:07:56,349 --> 00:08:00,280 We don't have enough eyes to buy things at that much volume, at that 167 00:08:00,280 --> 00:08:04,480 much repetition to actually create, uh, an income that's sustainable. 168 00:08:04,690 --> 00:08:08,289 So in this example, we've actually focused on selling very high ticket. 169 00:08:09,000 --> 00:08:11,700 So that we don't need a huge volume of sales. 170 00:08:11,760 --> 00:08:16,979 We need one or two people that week, or even for some of my clients that month. 171 00:08:17,219 --> 00:08:20,940 We need one or two people that are ready to move that, 172 00:08:20,940 --> 00:08:22,289 that are ready to, to dive in. 173 00:08:22,289 --> 00:08:26,039 So if we are gonna think down that path, and that's always has 174 00:08:26,039 --> 00:08:27,719 generally been my, my best advice. 175 00:08:27,719 --> 00:08:27,900 Like my. 176 00:08:28,565 --> 00:08:30,755 Thing is getting people full-time in their business. 177 00:08:30,755 --> 00:08:30,965 Right? 178 00:08:30,965 --> 00:08:32,585 So it's always where, where do you start? 179 00:08:33,005 --> 00:08:36,034 And I say, wherever you can pick a model that requires the least amount of 180 00:08:36,034 --> 00:08:38,855 sales, that's a great place to start. 181 00:08:38,885 --> 00:08:43,655 'cause a, a sale is a sale, whether it's $1 or a million dollars, it may not 182 00:08:43,655 --> 00:08:46,025 feel like it, it's, it's the same thing. 183 00:08:46,085 --> 00:08:46,985 You need one person. 184 00:08:47,085 --> 00:08:51,645 Yeah, so going for the one action that creates the biggest reward 185 00:08:51,645 --> 00:08:52,755 always makes the most sense. 186 00:08:52,755 --> 00:08:56,955 So when you're selling high ticket, the focus is gonna be very much on 187 00:08:56,955 --> 00:09:01,665 building a deep connection with your audience, so they trust you enough. 188 00:09:02,189 --> 00:09:04,620 To hand over that, that sum of money. 189 00:09:04,620 --> 00:09:07,170 So there's gonna be a lot of storytelling there. 190 00:09:07,170 --> 00:09:11,370 There's gonna be a lot of building authority there and really showcasing to 191 00:09:11,370 --> 00:09:15,420 a, a particular kind of person, letting yourself stand out to a particular kind of 192 00:09:15,420 --> 00:09:19,319 person as the best, most obvious solution. 193 00:09:19,319 --> 00:09:22,350 And when you pick a model that needs a little volume. 194 00:09:23,220 --> 00:09:26,040 You can do that with a, a relatively small audience. 195 00:09:26,040 --> 00:09:27,390 And I agree with what you said, Andrew. 196 00:09:27,390 --> 00:09:29,190 You see 300 people in a room, you'll be like, 197 00:09:31,260 --> 00:09:32,310 it's still a lot of people. 198 00:09:32,790 --> 00:09:33,210 Andréa Jones: Yeah. 199 00:09:33,210 --> 00:09:33,480 Yeah. 200 00:09:33,480 --> 00:09:36,450 This is why I'm so much a fan of services. 201 00:09:36,450 --> 00:09:40,080 I know people kind of like dog on surface based businesses, but honestly 202 00:09:40,080 --> 00:09:44,430 for anyone starting out or even anyone who just needs a, like cash injection, 203 00:09:44,430 --> 00:09:50,100 cash flow, when we think about services, um, people always need support. 204 00:09:50,555 --> 00:09:53,045 And you don't need as many sales. 205 00:09:53,045 --> 00:09:53,885 Like you just don't. 206 00:09:53,885 --> 00:09:56,525 And so smaller audiences are prime for that. 207 00:09:56,525 --> 00:09:57,185 I love that. 208 00:09:57,635 --> 00:10:03,064 Um, okay, so talk to me more about this idea of community and how 209 00:10:03,094 --> 00:10:06,064 strong communities lead to sales. 210 00:10:06,064 --> 00:10:09,005 So you talked about the product itself, but what else can we 211 00:10:09,005 --> 00:10:13,805 do as business owners to really help convert that small community 212 00:10:13,805 --> 00:10:16,025 into a paying client or customer? 213 00:10:16,395 --> 00:10:17,415 Brooke Adams: Amazing question. 214 00:10:17,415 --> 00:10:21,705 So there's a, a, a few stances to this. 215 00:10:21,705 --> 00:10:26,205 There's creating those original customers in the first place, and 216 00:10:26,205 --> 00:10:29,865 then there's also the benefit of ke keeping those customers around. 217 00:10:29,865 --> 00:10:31,245 So something that. 218 00:10:31,605 --> 00:10:33,525 I don't think this is an original thought. 219 00:10:33,525 --> 00:10:36,615 I'm fairly certain I've picked this up from somewhere, so apologies, 220 00:10:36,615 --> 00:10:40,035 I dunno who to credit this to, but whoever said it is great is that 221 00:10:40,035 --> 00:10:44,265 people will turn up for the value, but they will stay for the community. 222 00:10:44,895 --> 00:10:48,435 So when we think about, when I think about my business as well and my client's 223 00:10:48,435 --> 00:10:53,595 businesses, what makes income from that business so reliable, so consistent that 224 00:10:53,595 --> 00:10:57,975 we can, you know, hand off everything else and, and go full time in it is quite. 225 00:10:58,845 --> 00:11:02,564 Repeat customers like a, a lifetime journey of that customer where 226 00:11:02,564 --> 00:11:06,375 people don't just buy from you once they buy from you again and again 227 00:11:06,375 --> 00:11:07,485 and again and again and again. 228 00:11:07,845 --> 00:11:11,655 So we can put out, you know, this valuable free content that will cool in 229 00:11:11,655 --> 00:11:16,545 your people, but once they've got that value, they have no reason to stay. 230 00:11:17,280 --> 00:11:18,750 Unless you, you give them one. 231 00:11:19,140 --> 00:11:22,620 So when we think about community, for me anyway, when I think about community, 232 00:11:22,620 --> 00:11:28,140 this is about letting your, your people, your tribe, become a part of something 233 00:11:28,199 --> 00:11:30,030 with you that is bigger than you. 234 00:11:30,510 --> 00:11:34,560 So there's a, a, a group of people here with a shared mission, shared 235 00:11:34,560 --> 00:11:38,730 values where they feel seen, they feel heard, they feel validated, and 236 00:11:38,939 --> 00:11:40,740 they want to keep coming back to that. 237 00:11:40,740 --> 00:11:44,790 They want to stay a part of that, which means not only does this help get 238 00:11:44,790 --> 00:11:48,360 people, you know, those customers in your world in the first place, it helps 239 00:11:48,780 --> 00:11:52,350 to keep them there and they will, you know, birds with forever flock together. 240 00:11:52,350 --> 00:11:53,640 They will bring their people. 241 00:11:53,790 --> 00:11:56,130 This space is amazing, become a part of this space, which means as 242 00:11:56,130 --> 00:11:59,490 you build and grow your business and the things you have to offer. 243 00:12:00,285 --> 00:12:02,895 Community can grow and build with you. 244 00:12:03,615 --> 00:12:03,855 Andréa Jones: Yeah. 245 00:12:03,855 --> 00:12:04,005 Have I 246 00:12:04,005 --> 00:12:04,725 Brooke Adams: answered your question? 247 00:12:04,750 --> 00:12:06,315 I feel like I start somewhere and go somewhere else. 248 00:12:06,825 --> 00:12:09,075 Andréa Jones: Yeah, no, you've highlighted a really good point, 249 00:12:09,075 --> 00:12:11,115 which is what I call advocates. 250 00:12:11,115 --> 00:12:16,575 'cause I feel like we spend so much time getting new clients and customers when, 251 00:12:16,695 --> 00:12:21,195 to me, in my humble opinion, it is more important to keep our current customers 252 00:12:21,195 --> 00:12:23,085 because they then become marketing for us. 253 00:12:23,085 --> 00:12:26,805 Like they bring in the people for us and they go out and spread 254 00:12:26,805 --> 00:12:28,035 the good word of our business. 255 00:12:28,035 --> 00:12:30,435 And so I definitely agree with you there. 256 00:12:30,885 --> 00:12:32,595 Um, I think one of the challenges. 257 00:12:32,595 --> 00:12:38,265 Though that a lot of businesses have and coaches is finding new people 258 00:12:38,265 --> 00:12:40,095 to bring into their community. 259 00:12:40,095 --> 00:12:41,175 So what do you think about that? 260 00:12:41,175 --> 00:12:43,575 What are some of the things you're seeing your coaches do to bring in 261 00:12:43,575 --> 00:12:45,225 new people into their communities? 262 00:12:46,425 --> 00:12:47,295 Brooke Adams: Ooh, fantastic question. 263 00:12:47,295 --> 00:12:51,345 So this here, that attraction piece, like you wanna become that. 264 00:12:51,660 --> 00:12:52,740 Magnet, right? 265 00:12:52,740 --> 00:12:56,400 If you like, that, that calls in your ideal people, the, the people 266 00:12:56,400 --> 00:12:59,760 that you, you really, uh, wanna, wanna see inquiring on your offers 267 00:12:59,760 --> 00:13:01,199 and jumping into your programs. 268 00:13:01,620 --> 00:13:05,819 And that is where I think that initial kind of value comes in. 269 00:13:05,819 --> 00:13:08,790 Like, it's not here where we're gonna be like, ah, you know, this 270 00:13:08,790 --> 00:13:09,959 is an amazing group of people. 271 00:13:09,959 --> 00:13:11,130 You wanna be a part of this. 272 00:13:11,130 --> 00:13:12,060 Like, they don't know that yet. 273 00:13:12,390 --> 00:13:14,280 So it's not so much the community stance. 274 00:13:14,579 --> 00:13:16,995 I. Gets 'em there in the first place. 275 00:13:16,995 --> 00:13:19,335 That keeps them there and it keeps them going on that journey. 276 00:13:19,335 --> 00:13:21,315 And it plays a role in the nurturing piece. 277 00:13:21,885 --> 00:13:26,835 But this quite often I see is where, like I said, that value comes in and, and 278 00:13:26,835 --> 00:13:28,785 showcasing and demonstrating that value. 279 00:13:28,785 --> 00:13:33,855 So with a lot of my clients, for example, we may create freebies, 280 00:13:33,945 --> 00:13:35,265 a really nice way to do this. 281 00:13:35,265 --> 00:13:36,765 This could be, um. 282 00:13:39,204 --> 00:13:44,155 Like a masterclass or an ebook or even like live events and free challenges 283 00:13:44,155 --> 00:13:48,055 and things putting out that, you know. 284 00:13:48,960 --> 00:13:52,350 Anyone who asks to join are your people, right? 285 00:13:52,350 --> 00:13:56,640 So for, for example, if anyone does a quick little bit of digging into my 286 00:13:56,640 --> 00:14:00,600 world, it won't take long before you stumble upon my lead magnet, right? 287 00:14:00,600 --> 00:14:03,600 So we have a very, very popular masterclass that shows people how to 288 00:14:03,600 --> 00:14:07,980 sign clients through their social media content, and it's worded specifically 289 00:14:08,190 --> 00:14:09,630 for new and aspiring coaches. 290 00:14:09,960 --> 00:14:12,065 Now, I know if you've downloaded that. 291 00:14:12,800 --> 00:14:14,360 You're a new or aspiring coach. 292 00:14:14,360 --> 00:14:18,020 You wanna sign clients through your social media content, you are probably 293 00:14:18,020 --> 00:14:22,130 a perfect fit for our community, as best as I can get from one little title. 294 00:14:22,460 --> 00:14:26,300 So actually making these things available and getting that word out there. 295 00:14:26,970 --> 00:14:30,240 Can attract, attract that person into your world. 296 00:14:30,689 --> 00:14:34,680 Um, and from that place, it's nurturing this person to a 297 00:14:34,680 --> 00:14:35,880 point of becoming a customer. 298 00:14:35,880 --> 00:14:38,580 And that's where I think the community comes in, giving them something 299 00:14:38,580 --> 00:14:40,439 to keep coming back to, right? 300 00:14:40,439 --> 00:14:43,500 Keep being involved and keep joining in the conversation. 301 00:14:43,500 --> 00:14:47,850 Keep engaging, keep seeing that value, ultimately, intention being. 302 00:14:48,615 --> 00:14:52,545 That know, like, right, which we all know to death, using it to help 303 00:14:52,545 --> 00:14:56,475 that that person in particular feel like they know you, like you, trust 304 00:14:56,475 --> 00:15:01,545 you, and that's when these people or these followers or these community 305 00:15:01,545 --> 00:15:03,675 members will start becoming customers. 306 00:15:04,620 --> 00:15:05,010 Andréa Jones: Yeah. 307 00:15:05,100 --> 00:15:05,580 Awesome. 308 00:15:05,580 --> 00:15:06,000 Love that. 309 00:15:06,000 --> 00:15:06,600 Thank you. 310 00:15:06,870 --> 00:15:11,400 So one of the things too that I hear a lot with communities is when communities 311 00:15:11,400 --> 00:15:15,330 kind of fade or fizzle out, it's a, it's a challenge that happens a lot. 312 00:15:15,660 --> 00:15:19,110 So, for example, one of the coaches that I work with, she's a, she's 313 00:15:19,200 --> 00:15:21,090 um, more of a coach for new moms. 314 00:15:21,090 --> 00:15:21,600 And so. 315 00:15:22,165 --> 00:15:26,005 They naturally fizzle out as their kids get older, right? 316 00:15:26,005 --> 00:15:28,255 Like, they don't need that support anymore. 317 00:15:28,255 --> 00:15:31,824 And so for her, she's constantly bringing in new people. 318 00:15:32,094 --> 00:15:37,405 Um, but for other people it could be, you know, for a vast number of reasons, 319 00:15:37,405 --> 00:15:41,005 people just lose interest or the algorithm doesn't show their posts anymore. 320 00:15:41,334 --> 00:15:44,545 So what do, what do you think about this kind of like ebb 321 00:15:44,545 --> 00:15:46,735 and flow of communities as. 322 00:15:47,040 --> 00:15:49,650 They grow, or especially as they fizzle out. 323 00:15:49,680 --> 00:15:52,650 How would you support your coaches and what would you tell them if they 324 00:15:52,650 --> 00:15:53,969 came to you with this challenge? 325 00:15:54,810 --> 00:15:56,339 Brooke Adams: Oh, what a fantastic question. 326 00:15:56,339 --> 00:15:58,920 I feel like I've said this on this podcast. 327 00:16:02,010 --> 00:16:05,189 I am gonna give a response that I don't think would be the 328 00:16:05,189 --> 00:16:06,780 response most people would expect. 329 00:16:07,500 --> 00:16:12,600 I have noticed with the amount of people I've worked with, you'll get 330 00:16:12,600 --> 00:16:14,850 results relative to how you show up. 331 00:16:15,000 --> 00:16:19,260 So what I mean is if you are showing up and giving your all to your 332 00:16:19,260 --> 00:16:22,230 community and you are not feeling like you're getting much back. 333 00:16:23,310 --> 00:16:24,630 It won't be long. 334 00:16:24,630 --> 00:16:28,560 Even if you are the the best, you have the best intentions and you carry this, 335 00:16:28,560 --> 00:16:32,460 it won't be long before the action you're taking stops making sense. 336 00:16:33,030 --> 00:16:37,260 And you will, whether you haven't noticed it yet, start to die down the amount 337 00:16:37,260 --> 00:16:40,410 of love and effort and attention that you are putting into your community. 338 00:16:41,040 --> 00:16:44,850 And what I would always say to my clients is show up relative 339 00:16:44,850 --> 00:16:46,080 to the results you want. 340 00:16:47,055 --> 00:16:49,064 Not relative to the results you have. 341 00:16:49,755 --> 00:16:53,805 So a really tangible example I'll see of this is a client will come 342 00:16:53,805 --> 00:16:58,125 to me and they'll say, no one is responding to my questions that I post. 343 00:16:58,214 --> 00:16:59,385 No one's engaging. 344 00:16:59,714 --> 00:17:03,285 So they stop asking questions because they're embarrassed about 345 00:17:03,285 --> 00:17:04,395 the fact no one's responding. 346 00:17:05,024 --> 00:17:08,474 But if you don't ask questions, no one's gonna answer. 347 00:17:09,014 --> 00:17:11,744 So what I quite often find when people tell me their communities 348 00:17:11,744 --> 00:17:14,565 are fizzling out is because they. 349 00:17:15,045 --> 00:17:16,575 Have been fizzling out with it. 350 00:17:17,355 --> 00:17:17,775 Right? 351 00:17:18,045 --> 00:17:22,215 So there's, it would be a a, a person specific. 352 00:17:22,215 --> 00:17:24,405 Like if someone came to me and said, this is the specific problem 353 00:17:24,405 --> 00:17:25,605 I'm seeing in my community. 354 00:17:25,845 --> 00:17:28,725 Maybe there's a re-engagement strategy, or maybe there's something we could 355 00:17:28,725 --> 00:17:30,345 do to actually work on that directly. 356 00:17:30,345 --> 00:17:34,605 But on the whole, this is usually a case of you leading. 357 00:17:35,400 --> 00:17:38,100 To create the results you wanna see, like I remember when I created my 358 00:17:38,100 --> 00:17:43,140 community, there was four people in the room at first one was me and 359 00:17:43,140 --> 00:17:46,650 one was my mom, and two I think were actually other coaches on my cohort. 360 00:17:47,370 --> 00:17:49,680 But I showed up and I delivered live trainings. 361 00:17:49,680 --> 00:17:51,390 Like there were thousands of people in the room. 362 00:17:51,600 --> 00:17:53,850 Like millions of people were gonna hear my stuff. 363 00:17:53,850 --> 00:17:56,880 I posted questions every single day, like thousands of people were 364 00:17:56,880 --> 00:17:58,650 gonna answer even when no one did. 365 00:17:58,980 --> 00:18:02,075 And eventually the results started to capture. 366 00:18:02,645 --> 00:18:04,774 With the action that I was taking. 367 00:18:05,074 --> 00:18:06,544 So it won't be for everyone. 368 00:18:06,544 --> 00:18:08,405 Like there will be people out there listening to this, 369 00:18:08,405 --> 00:18:09,395 like, Brooke, what the hell? 370 00:18:09,395 --> 00:18:10,774 I'm, I'm doing everything. 371 00:18:10,774 --> 00:18:12,125 And it, it's not going anywhere. 372 00:18:12,125 --> 00:18:13,350 And, and that, and that happens. 373 00:18:13,449 --> 00:18:17,225 And, and maybe there's, um, something strategic you wanna look at there. 374 00:18:17,554 --> 00:18:21,274 But usually in my experience, nine times out of 10, if a community's 375 00:18:21,274 --> 00:18:24,155 fizzling out, it's in response. 376 00:18:24,615 --> 00:18:28,784 To how you've changed the way you are showing up and with reflection 377 00:18:28,905 --> 00:18:33,014 and dropping a little bit of pride, you can normally clock that yourself. 378 00:18:33,960 --> 00:18:36,900 Andréa Jones: Yeah, I see that happen so many times too. 379 00:18:36,900 --> 00:18:39,630 I think people think the timeline is gonna be shorter than it is, 380 00:18:39,630 --> 00:18:42,300 you know, they're like, oh, I posted for a month and no one's 381 00:18:42,300 --> 00:18:44,040 responding, so I'm gonna stop posting. 382 00:18:44,040 --> 00:18:49,140 But sometimes this stuff takes a really long time to build up and, um, I always 383 00:18:49,140 --> 00:18:52,915 try to remind people like, you know, I've been filming videos online since 2007. 384 00:18:53,370 --> 00:18:54,600 I've been blogging since 2000. 385 00:18:54,700 --> 00:18:58,450 For, um, so I've had, like, I've been doing this like online content 386 00:18:58,450 --> 00:19:01,870 creation thing for a long time and for a long time I got crickets. 387 00:19:01,870 --> 00:19:04,900 Like there was nothing there to see, but to be honest, I didn't want 388 00:19:04,900 --> 00:19:06,400 people to see my early days stuff. 389 00:19:06,400 --> 00:19:07,180 It was not good. 390 00:19:07,420 --> 00:19:11,530 It was basically me just practicing like it publicly practicing. 391 00:19:11,530 --> 00:19:15,700 And I'm glad for the, you know, two people who saw those early day videos 392 00:19:15,700 --> 00:19:19,420 because it helped bolster my confidence enough to continue making videos. 393 00:19:19,780 --> 00:19:21,790 And the same thing goes for everything else like. 394 00:19:22,215 --> 00:19:26,145 There's a question I get a lot too about, um, guesting on podcasts that 395 00:19:26,145 --> 00:19:29,295 people always ask, like, you know, oh, I pitched to these big name 396 00:19:29,295 --> 00:19:30,885 podcasts and I didn't get accepted. 397 00:19:30,885 --> 00:19:34,155 And it's like, okay, well, you know, start with a smaller podcast. 398 00:19:34,155 --> 00:19:36,524 They're like, oh, but this podcast doesn't have the, the listenership. 399 00:19:36,524 --> 00:19:39,045 And I'm like, I don't care if one person's listening, like, that's one 400 00:19:39,045 --> 00:19:43,125 person more who never heard of you before, and maybe they won't reach 401 00:19:43,125 --> 00:19:47,055 out today, but you could make the smallest little bit of impact just by. 402 00:19:47,385 --> 00:19:48,795 Showing up and being present. 403 00:19:48,795 --> 00:19:52,485 And so I like that you mentioned that too, because I think it's a, a thing that 404 00:19:52,485 --> 00:19:56,295 we don't think about a lot, especially when we look at the people who we admire 405 00:19:56,295 --> 00:20:00,135 online and they have, you know, hundreds of thousands of comments and we get zero. 406 00:20:00,555 --> 00:20:03,165 Uh, but that, that stuff takes a lot of time. 407 00:20:03,315 --> 00:20:04,245 It really does. 408 00:20:04,785 --> 00:20:07,665 Um, okay, so I wanna talk about time transition. 409 00:20:07,695 --> 00:20:09,705 I'm gonna pat myself on the back for that transition to hear 410 00:20:09,705 --> 00:20:11,145 that that was unintentional. 411 00:20:11,150 --> 00:20:11,610 Beautiful. 412 00:20:12,129 --> 00:20:13,365 Brooke Adams: A beautiful segue. 413 00:20:14,145 --> 00:20:15,495 Andréa Jones: Segue into the time. 414 00:20:15,495 --> 00:20:15,735 Okay. 415 00:20:15,735 --> 00:20:16,095 So. 416 00:20:16,970 --> 00:20:21,230 I gotta talk about time because a lot of what we bump up against, especially now 417 00:20:21,230 --> 00:20:25,760 when I think about the people listening to this podcast, they wanna market mindfully. 418 00:20:25,820 --> 00:20:28,430 They, you know, they have kids or they have aging parents, or 419 00:20:28,430 --> 00:20:29,450 they're going back to school. 420 00:20:29,450 --> 00:20:31,940 Or like you mentioned, they wanna travel and so. 421 00:20:32,370 --> 00:20:34,709 Community building can take a lot of time. 422 00:20:34,709 --> 00:20:39,629 So what are some of your ways that you nurture your own community without being 423 00:20:39,659 --> 00:20:44,159 overwhelmed by all of the, all of the things that go into running a community? 424 00:20:44,669 --> 00:20:46,860 Brooke Adams: Oh, brilliant question again, Andrea. 425 00:20:47,129 --> 00:20:52,205 I think this, how I answer this would depend so much on where, 426 00:20:52,350 --> 00:20:53,820 where you are at in business. 427 00:20:54,239 --> 00:20:58,229 So present day, there's a lot of things I do that make this. 428 00:20:59,085 --> 00:21:01,905 Not just manageable, but enjoyable to manage. 429 00:21:01,905 --> 00:21:06,315 And a lot of that centers around delegation and maybe more sophisticated 430 00:21:06,315 --> 00:21:09,615 apps and tools and techniques and, and I will come back to those, but I wanna 431 00:21:09,615 --> 00:21:12,195 make this point first because I know that people will hear that and be like, 432 00:21:12,220 --> 00:21:13,420 oh, I can't, I can't delegate yet. 433 00:21:13,420 --> 00:21:14,295 I can't do that yet. 434 00:21:14,295 --> 00:21:17,295 And a lot of the time that's not the case. 435 00:21:17,440 --> 00:21:19,515 But, but sometimes it is, especially when you're new. 436 00:21:19,515 --> 00:21:23,805 And just with my expertise being, you know, in business owners that are new is 437 00:21:23,805 --> 00:21:27,345 to make a point that creating a whole new. 438 00:21:28,395 --> 00:21:32,264 And for us listening here like this involves building a community 439 00:21:32,264 --> 00:21:33,795 and an online platform, right? 440 00:21:34,455 --> 00:21:36,645 It involves hard work there. 441 00:21:36,675 --> 00:21:40,125 There's a reason why most people out there are settling for a 442 00:21:40,125 --> 00:21:43,695 life that they do not enjoy, and that's because creating a new one. 443 00:21:44,145 --> 00:21:45,735 Is tough and it's challenging. 444 00:21:46,125 --> 00:21:48,225 I'm not an advocate of hustle culture. 445 00:21:48,375 --> 00:21:54,345 I believe that you get to succeed and live mindfully and with ease. 446 00:21:54,345 --> 00:21:58,395 I believe they get to coexist, but I'm also a realist and I know that 447 00:21:58,395 --> 00:22:02,805 at the beginning, if you are working and building a business and doing 448 00:22:02,805 --> 00:22:05,025 life and all these other things, you're gonna get overwhelmed. 449 00:22:05,595 --> 00:22:09,645 And I wanna make a really important distinction between 450 00:22:10,005 --> 00:22:11,505 that overwhelm meaning. 451 00:22:12,195 --> 00:22:15,675 You can't do it or you're struggling or you're not good enough, or you should 452 00:22:15,675 --> 00:22:20,895 be finding it easy and just a very obvious evidence that you are doing 453 00:22:20,895 --> 00:22:23,895 it because you're building a business and a community and there's a lot 454 00:22:23,895 --> 00:22:26,415 involved in that, and there's gonna be times where it feels overwhelming. 455 00:22:27,104 --> 00:22:29,175 Things that I have found help. 456 00:22:29,909 --> 00:22:34,754 Myself, myself, and my clients, scheduling can be really, really helpful 457 00:22:34,814 --> 00:22:39,254 to take your take down the amount of daily time you're actually spending in 458 00:22:39,375 --> 00:22:41,205 a platform or in an online community. 459 00:22:41,745 --> 00:22:44,355 And this does very much depend on your, your personality. 460 00:22:44,409 --> 00:22:44,730 I am. 461 00:22:45,685 --> 00:22:47,665 The living embodiment of structure. 462 00:22:48,530 --> 00:22:52,254 I am, I know where I am in like six months from now. 463 00:22:52,254 --> 00:22:56,185 Like I am very structured, very strategic, very step by step. 464 00:22:56,304 --> 00:22:57,804 That's just my personality style. 465 00:22:57,804 --> 00:23:03,085 So I love to bulk create schedule, and I don't really even have to go 466 00:23:03,294 --> 00:23:07,284 on my platforms each day unless I wanna, because it's all taken care of. 467 00:23:07,675 --> 00:23:12,264 But I have clients who can't conjure up with that level of creativity all 468 00:23:12,264 --> 00:23:14,004 in one go, and they actually find it. 469 00:23:14,860 --> 00:23:20,140 More enjoyable to show up each day and, you know, share from that place and 470 00:23:20,140 --> 00:23:21,940 that for them is less overwhelming. 471 00:23:21,940 --> 00:23:26,440 So how you actually create in terms of your personality 472 00:23:26,440 --> 00:23:27,850 style can be a big influence. 473 00:23:28,120 --> 00:23:30,910 There's obviously a lot of apps and tools and tricks and things out there that 474 00:23:30,910 --> 00:23:36,160 make it easier for you, but honestly, as soon as you can, de delegation is 475 00:23:36,160 --> 00:23:38,260 gonna be your, your best friend here. 476 00:23:38,260 --> 00:23:40,600 Like you are building something that is bigger than you. 477 00:23:40,990 --> 00:23:42,850 So running it is gonna be bigger than you. 478 00:23:44,010 --> 00:23:49,410 You are the leader of this space, but you are not also the caretaker and the 479 00:23:49,410 --> 00:23:53,160 housekeeper and all the other roles, you know, that come inside if think and 480 00:23:53,160 --> 00:23:54,780 kind of picture, picture this, this. 481 00:23:56,865 --> 00:24:02,805 Not being afraid to let people help you, let people in, um, and take some 482 00:24:02,805 --> 00:24:06,465 things off your plate, particularly the comments and, you know, the 483 00:24:06,465 --> 00:24:10,575 messages and the, the, the, the daily things that just will never end. 484 00:24:11,055 --> 00:24:11,955 They just never end. 485 00:24:12,735 --> 00:24:13,005 Andréa Jones: Yeah. 486 00:24:13,005 --> 00:24:15,975 That was gonna be my follow-up question is what is the first hire that you 487 00:24:15,975 --> 00:24:20,175 recommend for, um, someone who's looking to get support with their community? 488 00:24:20,175 --> 00:24:22,665 So would it be like a community manager role? 489 00:24:23,455 --> 00:24:24,145 Brooke Adams: Brilliant question. 490 00:24:24,145 --> 00:24:30,774 I would say the first delegation that you make wants to be profit 491 00:24:30,774 --> 00:24:34,345 generating, so it is very easy to see. 492 00:24:35,280 --> 00:24:36,690 Delegation as an expense. 493 00:24:36,720 --> 00:24:38,850 A lot of new people will see delegation as an expense. 494 00:24:38,850 --> 00:24:42,540 They go, okay, well now I have this extra X amount of dollars to afford 495 00:24:42,540 --> 00:24:44,370 each month to to serve this person. 496 00:24:45,120 --> 00:24:49,889 But delegating should always actually make you more money than you are spending. 497 00:24:49,889 --> 00:24:53,940 Like that person should always kind of pay for themselves in terms of 498 00:24:53,940 --> 00:24:55,260 it's getting you back your time. 499 00:24:56,100 --> 00:25:01,350 So like I have a client, for example, if we, we don't do our hourly rates, um, 500 00:25:01,409 --> 00:25:05,100 is, isn't, is not a, a way we like to package up coaching, but if we were to 501 00:25:05,100 --> 00:25:09,419 figure out her hourly rate for her at this point in time, she's sitting at around 502 00:25:09,419 --> 00:25:11,879 250 pounds, which is about $300 an hour. 503 00:25:12,510 --> 00:25:16,830 So when she was saying, oh, I'm wasting all this time on, um, 504 00:25:17,100 --> 00:25:21,060 replying to comments and, you know, audience building and, and outreach 505 00:25:21,060 --> 00:25:22,500 for collaborations and so on and so. 506 00:25:23,850 --> 00:25:27,060 She was losing like two hours in a day, right? 507 00:25:27,060 --> 00:25:30,840 We could pay someone $10 an hour, not even. 508 00:25:31,530 --> 00:25:35,669 She could get those two hours back and make an extra $600 because 509 00:25:35,669 --> 00:25:36,960 she can see two more clients. 510 00:25:37,290 --> 00:25:42,090 So it is not even necessarily, who should you hire? 511 00:25:42,540 --> 00:25:44,685 I would be thinking, where is your time going? 512 00:25:45,675 --> 00:25:50,145 Where it's stopping you from putting that time into things that actually 513 00:25:50,295 --> 00:25:53,475 make more money and whatever that thing is, is different for everyone. 514 00:25:53,475 --> 00:25:55,035 Like I have clients who, it, it's a cleaner. 515 00:25:55,845 --> 00:25:58,215 They need a cleaner because they spend so much time cleaning. 516 00:25:58,215 --> 00:26:01,725 You know, it's not always, um, the obvious thing in, in your business, but 517 00:26:01,725 --> 00:26:07,785 wherever that person can get you your time back so you can either see more 518 00:26:07,785 --> 00:26:09,315 clients or chill more or whatever, right? 519 00:26:09,315 --> 00:26:10,455 Is, is whatever you wanna do. 520 00:26:10,695 --> 00:26:14,445 That's what makes the most sense early in the game, in my opinion. 521 00:26:15,180 --> 00:26:16,050 Andréa Jones: Yeah, good. 522 00:26:16,050 --> 00:26:17,070 I love that perspective. 523 00:26:17,100 --> 00:26:20,400 It's just like a little bit of a mindset shift on how to delegate. 524 00:26:20,879 --> 00:26:23,010 Um, and you're right, it's so different for everybody. 525 00:26:23,010 --> 00:26:26,730 I think every business has something that they delegate 526 00:26:26,730 --> 00:26:28,379 for me, that is my accounting. 527 00:26:28,379 --> 00:26:31,110 I cannot, QuickBooks and me are not friends. 528 00:26:31,440 --> 00:26:33,810 Uh, every time I go in there, I'm like, what is happening? 529 00:26:34,200 --> 00:26:38,790 Uh, so I'm, I'm very shout out to, uh, my bookkeeper for keeping me. 530 00:26:39,025 --> 00:26:40,315 All, all the way together. 531 00:26:40,320 --> 00:26:40,590 Yeah. 532 00:26:41,190 --> 00:26:42,790 Brooke Adams: I, I never even attempted it. 533 00:26:42,930 --> 00:26:46,390 Uh, one of my first delegations was being, Nope, 534 00:26:47,185 --> 00:26:47,965 Andréa Jones: not for me. 535 00:26:47,965 --> 00:26:48,565 Not for me. 536 00:26:48,745 --> 00:26:49,075 Okay. 537 00:26:49,075 --> 00:26:52,675 So for those people who are listening who are like, I need more Brooke 538 00:26:52,675 --> 00:26:56,305 in my life, tell me about your free Facebook group that they can join. 539 00:26:57,435 --> 00:27:02,025 Brooke Adams: Yeah, so I have a free Facebook group, and I very rarely describe 540 00:27:02,025 --> 00:27:04,125 it as a Facebook group because I think when you hear that, you're like, Ugh. 541 00:27:04,455 --> 00:27:05,445 More notifications. 542 00:27:05,805 --> 00:27:07,815 Um, this isn't a group, that's just a group. 543 00:27:07,815 --> 00:27:11,175 It is a space that hosts our community, right? 544 00:27:11,175 --> 00:27:15,705 And the center of our community, the heart of it, we actually meet every single week. 545 00:27:16,120 --> 00:27:18,280 Live it is me, the real me. 546 00:27:19,000 --> 00:27:22,270 Um, and we go deep into topics just like this. 547 00:27:22,270 --> 00:27:27,370 So different topic areas that I know will help new and aspiring coaches go 548 00:27:27,370 --> 00:27:28,870 full time in their business sooner. 549 00:27:29,169 --> 00:27:31,360 I show up live in there every single week. 550 00:27:31,405 --> 00:27:34,915 Free to deliver everything I know about it, and you guys can ask 551 00:27:34,915 --> 00:27:36,355 your questions, I can answer them. 552 00:27:36,655 --> 00:27:39,085 Um, and that is what we host in inside that space. 553 00:27:39,085 --> 00:27:41,665 There's a few other little fun things that go on in there as well. 554 00:27:41,905 --> 00:27:45,415 Um, but it's probably not the typical Facebook group that you guys are used to. 555 00:27:45,450 --> 00:27:47,425 It's, it's a great place to be. 556 00:27:47,665 --> 00:27:50,754 I'd I'd recommend coming, joining us if you're hearing that and thinking. 557 00:27:51,165 --> 00:27:52,935 Yeah, that sounds valuable to me. 558 00:27:53,415 --> 00:27:53,775 Andréa Jones: Yay. 559 00:27:53,775 --> 00:27:54,135 Awesome. 560 00:27:54,135 --> 00:27:58,695 I'm gonna put the link to that in the show notes online, drea.com/ 3 5 3. 561 00:27:58,965 --> 00:28:01,245 Brooke, thank you so much for coming on the show today. 562 00:28:01,845 --> 00:28:03,315 Brooke Adams: Thank you so much for having me. 563 00:28:03,315 --> 00:28:03,855 I've loved it. 564 00:28:03,855 --> 00:28:05,621 Honestly, I could have gone on and on and on. 565 00:28:06,435 --> 00:28:07,035 Andréa Jones: I love it. 566 00:28:07,035 --> 00:28:07,425 I love it. 567 00:28:07,635 --> 00:28:11,205 And, uh, thank you dear listener for tuning into another show, another 568 00:28:11,205 --> 00:28:12,885 episode of the Mindful Marketing Podcast. 569 00:28:13,264 --> 00:28:17,014 If you wanna go even farther on this topic, you gotta join us 570 00:28:17,014 --> 00:28:18,365 in the Mindful Marketing Lab. 571 00:28:18,635 --> 00:28:23,105 We have our monthly CoLab sessions, which are part brainstorming, part 572 00:28:23,105 --> 00:28:26,945 collaborating, where you get my brain and my eyeballs on your work, and 573 00:28:26,945 --> 00:28:28,475 we help come up with content ideas. 574 00:28:28,475 --> 00:28:29,764 It's honestly a lot of fun. 575 00:28:29,855 --> 00:28:31,085 So come on into the lab. 576 00:28:31,085 --> 00:28:34,865 You can join us there online, dre.com/ 3 5 3 4, that link. 577 00:28:35,165 --> 00:28:38,465 And if you wanna give us some love for free, I mean, we love a 578 00:28:38,465 --> 00:28:40,205 five star rating on Apple Podcast. 579 00:28:40,205 --> 00:28:40,325 It's. 580 00:28:40,500 --> 00:28:44,315 Spotify's the way you help keep us in the top 100 marketing podcast. 581 00:28:44,405 --> 00:28:45,905 That's all due to your support. 582 00:28:46,175 --> 00:28:48,815 I'll be back next Tuesday with another episode. 583 00:28:48,815 --> 00:28:50,165 Thank you so much for listening. 584 00:28:50,225 --> 00:28:50,915 Bye for now.