If you're going offline for the summer today I want to share three different post
ideas that you can share to social media or if you're feeling sassy, to your
email, to your podcast, to your YouTube, wherever you want.
And these types of content pieces are strategic because they build
trust with that right fit perfect Chef's Kiss
client or customer? I'm going to talk about that and more in this episode of
the Mindful Marketing Podcast. But first, a word from our sponsor.
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membership. Hello. Hello friends. Today is
hot. It is hot, hot, hot here in Southern Ontario. And if you are like
me feeling like you're a little bit overhe,
this episode is for you. Especially now that I have kids
we have to have a whole ass activities that we do in the summer. I
did not think about this beforehand and so we slow down during
the summer. So if you're slowing down like myself, then today I want to give
you three types of content pieces you can post here now and stay that will
really help your summer slowdown while still
maintaining contact with your people. These posts will
have a weight to them, so they're a little bit meatier than maybe what you
would post every single day or regularly, I should say, because
y' all know how I feel about daily posting and this is so that you
can rest but allow your content to work for you in the next episode. I'm
going to talk more about that, but today I want to talk about the posts
specifically themselves. So the first type of
post is the teaching post. The teaching post. And I
like these posts. I call them educational content pieces because
they really help your audience learn something new and it's not
necessarily so that they can Go do it. And I think a lot of people
think that they think the teaching post should be something that they can go do.
Oftentimes for a lot of our clients and customers, they just want to see that
you know your stuff, like, you know what you're talking about. And so this
teaching posts put you strictly in the expert seat, right?
You're the thought leader. You know what's happening in this
space. So let's say you own a local cafe
and you want to slow down on your marketing over the summer because maybe business
is booming. Your educational post is maybe going to be the
different types of roasts that you offer in the cafe. What's the difference
between a dark roast or a light roast? Or what's the difference between
a macchiato or a latte? So this places your
cafe as the expert in this space. Or
let's say you are a graphic designer. We want to talk about the
difference between using AI in your design and having a human
component and really emphasizing the value
of being a human behind the design, maybe even sharing how you
use AI to assist you. But really you need a human in to have
this process work for you. Right? And so all of these
educational, these teacher posts are really simple, but they're
really powerful because it really shows people that you know what you're talking about and
it builds that trust factor. Okay, the second post that I want you to think
about is showing your work. Okay? Showing your work. I think a lot of times
we lean too heavily on the teachery, the educational style post,
but we gotta take a moment, a pause, and say, here, here's the real
deal. Here's how it happens. Okay? So I'll use the two examples again. Let's say
you're a local cafe. I want to see a coffee. Like,
you cannot show me your social media accounts without me seeing it.
I want a video, especially because I want to, like, practically
smell it and taste it through the video. So a lot of
cafes have been doing this. It's like an esthetic way to show off your
product. You don't have to be promotional in it. The showing
off of the thing is the thing. Okay? The other way you could do this.
So I use a graphic designer, for example. If you're a graphic designer, show me
a before, after. Please, I'm begging you, share your portfolio with
me. So I've been recently delving into writing my
first romance novel. I know, I know. And so I'm looking around at, like,
graphic designers who designed romance book covers, and I
can't tell you how many times? These people aren't sharing their stuff on social media.
I have to go to their website to see their portfolio. And listen, if I
just found you today, I am not scrolling back 100 posts to see what you
did last year, okay? Keep posting it so that the new people see
it. And we all know only about 10% of your audience, if you're
lucky, sees any given post. So reshare it, babe, because I didn't see it the
first time. Okay? So share your work, show your work. We
want to see the process. We want to see not
just the results, but the progress of it being made.
And then the last post style that I want to share in this short and
sweet podcast episode is the values based
post. This is where you stand for something or you stand
against something, AKA this is your TED Talk. Okay?
If you're a talker like ma, you're gonna do this as a video. But if
you are a writer, if you are a visual designer, find
a way to share your values here now and today it is
2025. In my humble opinion,
there aren't any businesses that cannot share their values, okay? We
as humans who make buying decisions, purchasing decisions,
we lead with our values. Okay? So for example,
for me, I have my pronouns in my email signature.
They're on my social media account. If you have a problem with that, we are
not going to be friends. Okay? I know I say this a lot, but like,
to me, it's a signal. It's a value signal. A small one, okay, but it's
a value signal. There are some people who get absolutely irate about the pronoun
thing. We're not going to get along, so you go along your merry little way,
okay? And then when I think about the cafe, for
example, there's a cafe near me that has a pride
flag in their window all year round, mind you, not just during pride. And so
there are things like that where I'm like, okay, this is a safe space. If
you're a graphic designer, I want to see in your portfolio
a variety of examples. If you use
stock photos, I want to see that you work with all sorts of people.
I don't want to see the same old same old. Going back to the example
I gave for the romance covers, if you have a whole bunch of romance
covers and they don't have representation, that's in my book,
I'm moving on to the next person. Okay? I'm just going to assume
you don't. You don't work with my style. You don't Work with my
people, and it's not for me. So you want to make sure that you
have your values clearly showcased and skimmable. So if
people look at you, they can read the book by its
cover. Okay, I know it's judge the book by its cover. Listen,
we all do it, okay? I know we're not supposed to, but we do it.
It's human nature. And so let people judge you. Let people judge the book
by its cover. What are they judging when they look at your profile? For me,
for example, immediately my skin color, people make assumptions I can't handle.
Handle that. Also my hair. A lot of people
think that whatever they want to think about it, I don't care. I wear wigs
because I have alopecia. Even if I didn't have alopecia, I probably would wear wigs.
I like them. You make your judgments, I'll stick to myself. If you have a
problem with that, go along your merry little way. I think a lot of these
things build connection points way faster with people,
especially with the fast pace of social media. You have to understand, with
social media especially, we consume
hundreds of posts a day, sometimes thousands.
We don't remember what you said last week. We don't even fully
comprehend the entire context of the post. Oftentimes we
need to see it again and again. And our little, little brains, our little lizard
brains love that. Why do we love trends so much? It's because it's like a
slight iteration on something we already know. It's like we're in the inside
joke. It's like we're speaking the same language. So I want to encourage you to
do that with your values based post as well. So there you have it. The
educational, the show your work post and the values based
post. The idea behind these is to build trust. That
is sticky. Build the kind of post that people share. They screenshot,
they DM it to their friends, they reach out to you because they like it.
That's the good stuff right there. So right now, after you
listen to this podcast episode, unless you're driving. If you're driving, just skip this part.
But if you're not driving, I want you to make a note of any ideas
that came up in your head as I was sharing these post ideas and I
want you to go post them, okay? You don't have to post them all at
once. In fact, I would space them out. One this week, one next week, one
the week after. Boom. Half your. Is that half? No, it's more like
a quarter of your summer posts are already done. Okay. You can
do it. I believe in you. The reason I'm sharing this
is because I don't want you to have a business that's dependent on the algorithm.
I want you to have a business that's dependent on the connection with the actual
humans who are trying to find you and consume your post. All right, that's all
for this week. I will be back next week with another episode. I'll see you
then. Bye for now.