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If you're going offline for the summer today I want to share three different post

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ideas that you can share to social media or if you're feeling sassy, to your

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email, to your podcast, to your YouTube, wherever you want.

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And these types of content pieces are strategic because they build

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trust with that right fit perfect Chef's Kiss

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client or customer? I'm going to talk about that and more in this episode of

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the Mindful Marketing Podcast. But first, a word from our sponsor.

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so much time. If you want to get on the Riverside train, check it out

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today. The links in the show notes and make sure to use my code DREA

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D R E A at checkout to get 15% off your

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membership. Hello. Hello friends. Today is

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hot. It is hot, hot, hot here in Southern Ontario. And if you are like

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me feeling like you're a little bit overhe,

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this episode is for you. Especially now that I have kids

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we have to have a whole ass activities that we do in the summer. I

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did not think about this beforehand and so we slow down during

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the summer. So if you're slowing down like myself, then today I want to give

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you three types of content pieces you can post here now and stay that will

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really help your summer slowdown while still

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maintaining contact with your people. These posts will

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have a weight to them, so they're a little bit meatier than maybe what you

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would post every single day or regularly, I should say, because

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y' all know how I feel about daily posting and this is so that you

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can rest but allow your content to work for you in the next episode. I'm

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going to talk more about that, but today I want to talk about the posts

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specifically themselves. So the first type of

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post is the teaching post. The teaching post. And I

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like these posts. I call them educational content pieces because

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they really help your audience learn something new and it's not

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necessarily so that they can Go do it. And I think a lot of people

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think that they think the teaching post should be something that they can go do.

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Oftentimes for a lot of our clients and customers, they just want to see that

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you know your stuff, like, you know what you're talking about. And so this

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teaching posts put you strictly in the expert seat, right?

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You're the thought leader. You know what's happening in this

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space. So let's say you own a local cafe

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and you want to slow down on your marketing over the summer because maybe business

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is booming. Your educational post is maybe going to be the

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different types of roasts that you offer in the cafe. What's the difference

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between a dark roast or a light roast? Or what's the difference between

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a macchiato or a latte? So this places your

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cafe as the expert in this space. Or

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let's say you are a graphic designer. We want to talk about the

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difference between using AI in your design and having a human

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component and really emphasizing the value

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of being a human behind the design, maybe even sharing how you

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use AI to assist you. But really you need a human in to have

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this process work for you. Right? And so all of these

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educational, these teacher posts are really simple, but they're

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really powerful because it really shows people that you know what you're talking about and

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it builds that trust factor. Okay, the second post that I want you to think

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about is showing your work. Okay? Showing your work. I think a lot of times

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we lean too heavily on the teachery, the educational style post,

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but we gotta take a moment, a pause, and say, here, here's the real

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deal. Here's how it happens. Okay? So I'll use the two examples again. Let's say

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you're a local cafe. I want to see a coffee. Like,

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you cannot show me your social media accounts without me seeing it.

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I want a video, especially because I want to, like, practically

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smell it and taste it through the video. So a lot of

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cafes have been doing this. It's like an esthetic way to show off your

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product. You don't have to be promotional in it. The showing

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off of the thing is the thing. Okay? The other way you could do this.

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So I use a graphic designer, for example. If you're a graphic designer, show me

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a before, after. Please, I'm begging you, share your portfolio with

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me. So I've been recently delving into writing my

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first romance novel. I know, I know. And so I'm looking around at, like,

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graphic designers who designed romance book covers, and I

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can't tell you how many times? These people aren't sharing their stuff on social media.

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I have to go to their website to see their portfolio. And listen, if I

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just found you today, I am not scrolling back 100 posts to see what you

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did last year, okay? Keep posting it so that the new people see

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it. And we all know only about 10% of your audience, if you're

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lucky, sees any given post. So reshare it, babe, because I didn't see it the

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first time. Okay? So share your work, show your work. We

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want to see the process. We want to see not

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just the results, but the progress of it being made.

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And then the last post style that I want to share in this short and

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sweet podcast episode is the values based

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post. This is where you stand for something or you stand

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against something, AKA this is your TED Talk. Okay?

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If you're a talker like ma, you're gonna do this as a video. But if

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you are a writer, if you are a visual designer, find

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a way to share your values here now and today it is

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2025. In my humble opinion,

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there aren't any businesses that cannot share their values, okay? We

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as humans who make buying decisions, purchasing decisions,

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we lead with our values. Okay? So for example,

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for me, I have my pronouns in my email signature.

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They're on my social media account. If you have a problem with that, we are

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not going to be friends. Okay? I know I say this a lot, but like,

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to me, it's a signal. It's a value signal. A small one, okay, but it's

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a value signal. There are some people who get absolutely irate about the pronoun

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thing. We're not going to get along, so you go along your merry little way,

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okay? And then when I think about the cafe, for

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example, there's a cafe near me that has a pride

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flag in their window all year round, mind you, not just during pride. And so

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there are things like that where I'm like, okay, this is a safe space. If

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you're a graphic designer, I want to see in your portfolio

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a variety of examples. If you use

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stock photos, I want to see that you work with all sorts of people.

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I don't want to see the same old same old. Going back to the example

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I gave for the romance covers, if you have a whole bunch of romance

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covers and they don't have representation, that's in my book,

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I'm moving on to the next person. Okay? I'm just going to assume

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you don't. You don't work with my style. You don't Work with my

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people, and it's not for me. So you want to make sure that you

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have your values clearly showcased and skimmable. So if

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people look at you, they can read the book by its

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cover. Okay, I know it's judge the book by its cover. Listen,

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we all do it, okay? I know we're not supposed to, but we do it.

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It's human nature. And so let people judge you. Let people judge the book

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by its cover. What are they judging when they look at your profile? For me,

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for example, immediately my skin color, people make assumptions I can't handle.

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Handle that. Also my hair. A lot of people

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think that whatever they want to think about it, I don't care. I wear wigs

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because I have alopecia. Even if I didn't have alopecia, I probably would wear wigs.

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I like them. You make your judgments, I'll stick to myself. If you have a

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problem with that, go along your merry little way. I think a lot of these

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things build connection points way faster with people,

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especially with the fast pace of social media. You have to understand, with

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social media especially, we consume

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hundreds of posts a day, sometimes thousands.

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We don't remember what you said last week. We don't even fully

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comprehend the entire context of the post. Oftentimes we

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need to see it again and again. And our little, little brains, our little lizard

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brains love that. Why do we love trends so much? It's because it's like a

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slight iteration on something we already know. It's like we're in the inside

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joke. It's like we're speaking the same language. So I want to encourage you to

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do that with your values based post as well. So there you have it. The

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educational, the show your work post and the values based

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post. The idea behind these is to build trust. That

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is sticky. Build the kind of post that people share. They screenshot,

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they DM it to their friends, they reach out to you because they like it.

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That's the good stuff right there. So right now, after you

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listen to this podcast episode, unless you're driving. If you're driving, just skip this part.

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But if you're not driving, I want you to make a note of any ideas

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that came up in your head as I was sharing these post ideas and I

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want you to go post them, okay? You don't have to post them all at

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once. In fact, I would space them out. One this week, one next week, one

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the week after. Boom. Half your. Is that half? No, it's more like

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a quarter of your summer posts are already done. Okay. You can

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do it. I believe in you. The reason I'm sharing this

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is because I don't want you to have a business that's dependent on the algorithm.

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I want you to have a business that's dependent on the connection with the actual

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humans who are trying to find you and consume your post. All right, that's all

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for this week. I will be back next week with another episode. I'll see you

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then. Bye for now.