WEBVTT 1 00:00:00.640 --> 00:00:04.019 In this episode of the podcast, we're talking all things 2 00:00:04.080 --> 00:00:07.779 Facebook group with my special guest, Christina Gendali. 3 00:00:07.919 --> 00:00:09.085 Let's get into it. 4 00:00:15.245 --> 00:00:18.570 You're listening to the Mindful Marketing Podcast. I'm Andrea 5 00:00:18.710 --> 00:00:19.210 Jones. 6 00:00:22.630 --> 00:00:26.470 I've recorded over 300 podcast episodes. Yeah. It's a 7 00:00:26.470 --> 00:00:29.865 lot of podcast episodes, and and I've tried a lot of different virtual 8 00:00:29.865 --> 00:00:33.245 recording studios. But my favorite has been 9 00:00:33.385 --> 00:00:36.905 Riverside. Riverside makes their virtual recording studio 10 00:00:36.905 --> 00:00:40.600 look so profesh. My guests love it. Plus, I 11 00:00:40.600 --> 00:00:44.440 also low key love recording YouTube videos in here as well because 12 00:00:44.440 --> 00:00:48.165 it's so easy to use. 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Use 23 00:01:24.105 --> 00:01:27.640 the 15% off coupon code. It's Drea, d r e 24 00:01:27.640 --> 00:01:31.159 a, and try Riverside for yourself. Thank you, 25 00:01:31.159 --> 00:01:34.895 Riverside. Christina, welcome to the 26 00:01:34.895 --> 00:01:38.735 show. Hey. Thanks for having me. Yeah. I'm excited to talk to you. I always 27 00:01:38.735 --> 00:01:42.175 like talking to fellow Canadians too. I feel like there's not enough of us 28 00:01:42.175 --> 00:01:45.590 here. A lot of our a lot of our stuff tends to be US centric, 29 00:01:45.590 --> 00:01:48.549 which I love. I love the US. I'm from there. But I love talking to 30 00:01:48.549 --> 00:01:52.070 fellow Canadian. And I think that's important too based on your story. So I wanna 31 00:01:52.070 --> 00:01:55.765 start at the the origin story of your business because 32 00:01:55.765 --> 00:01:58.905 you started it during your mat leave. Tell us about it. 33 00:01:59.659 --> 00:02:03.439 Yes. So I was working in corporate. I was working in finance, 34 00:02:03.900 --> 00:02:07.485 actually, managing wealthy people's money. So I would invest in 35 00:02:07.485 --> 00:02:10.944 stock market, bond market, mutual funds. And 36 00:02:11.245 --> 00:02:14.925 the challenge with that, however, is that being on the West Coast, being in 37 00:02:14.925 --> 00:02:18.570 Vancouver, everything is run on eastern time zones. So the 38 00:02:18.570 --> 00:02:21.950 stock market opens at 6:30 in the morning 39 00:02:22.250 --> 00:02:25.785 Pacific time. So I would have to be in the office before 6:30, 40 00:02:26.005 --> 00:02:29.705 so 6 AM. And after having 41 00:02:29.765 --> 00:02:33.540 children and just realizing this life style and this life, 42 00:02:33.920 --> 00:02:37.760 first of all, is not conducive to being a mom, and there's it's pretty 43 00:02:37.760 --> 00:02:41.495 hard to find any childcare that's available for such, like, hours of 44 00:02:41.495 --> 00:02:44.295 the morning plus your you don't wanna wake your kids up so early in the 45 00:02:44.295 --> 00:02:48.135 morning as well too. But more so than that, really, 46 00:02:48.135 --> 00:02:51.270 when my daughter was born, I remember just feeling like I had all the boxes 47 00:02:51.330 --> 00:02:54.930 checked. I had a job. I had a husband. I had this brand new baby. 48 00:02:54.930 --> 00:02:57.650 I had money in the bank. All the things that you think that it could 49 00:02:57.650 --> 00:03:01.485 have wanted. And yet there was still, like, a piece of me that felt like 50 00:03:01.785 --> 00:03:05.005 there was something more for me to have experience be do, 51 00:03:05.600 --> 00:03:08.400 and I didn't know what it was. And even though when I was looking at 52 00:03:08.400 --> 00:03:11.120 my daughter, just thinking, oh my gosh. Like, you have this brand new baby. You 53 00:03:11.120 --> 00:03:14.340 just want them to live their best life and have everything. 54 00:03:14.995 --> 00:03:18.614 And I realized, well, how can I be an example for her if I'm not 55 00:03:18.674 --> 00:03:22.295 demonstrating what that looks like and not really sunk in with me? So 56 00:03:22.630 --> 00:03:26.310 I knew that I wanted to be an example for her. We learned so much 57 00:03:26.310 --> 00:03:29.990 more from what we people with our behavior than what it is that we 58 00:03:29.990 --> 00:03:33.605 say to, you know, to our children. And so I knew from there that I 59 00:03:33.605 --> 00:03:36.885 was I was I was determined. I made a promise to her and me when 60 00:03:36.885 --> 00:03:40.405 she was a little baby that I was gonna figure it out and go after 61 00:03:40.405 --> 00:03:43.900 my dreams and and create a life that I actually was that I 62 00:03:43.900 --> 00:03:46.960 loved Yeah. Instead of just checking the boxes. 63 00:03:47.660 --> 00:03:51.185 That's so sweet. I love that. Because you know these kids watch everything we do 64 00:03:51.185 --> 00:03:54.945 anyways. Right? Like, they're trying to do everything we do. So it makes a 65 00:03:54.945 --> 00:03:58.640 lot of sense to make that decision for, not just you, but for 66 00:03:58.640 --> 00:04:02.480 your family as well. Okay. So you started the business. Why did you 67 00:04:02.480 --> 00:04:06.265 decide to focus in on Facebook groups? Yeah. So it's not like 68 00:04:06.265 --> 00:04:09.864 I put up a sign saying, hey. I'm gonna I'm gonna teach Facebook 69 00:04:09.864 --> 00:04:13.170 groups. This is this is my thing. It actually came on the back end of 70 00:04:13.170 --> 00:04:16.889 so many things not working in my business. And so I 71 00:04:16.970 --> 00:04:20.490 when I started my business, I was going to networking events. 72 00:04:20.490 --> 00:04:24.215 I get dressed up, I have to get a babysitter, drive all the 73 00:04:24.215 --> 00:04:27.950 way into the city. It would take hours. I'd come home with a couple business 74 00:04:27.950 --> 00:04:31.790 cards, and I'd enter them into my autoresponder 1 by 1 and 75 00:04:31.790 --> 00:04:35.625 have, like, this very slow trickle of leads. And I 76 00:04:35.705 --> 00:04:39.305 tried doing all sorts of different things. I was speaking. I started a meetup group. 77 00:04:39.305 --> 00:04:43.065 No one came. Like, I was doing all these things. I was slowly starting to 78 00:04:43.065 --> 00:04:46.790 build my list and build some interest, but I was so 79 00:04:46.790 --> 00:04:50.550 far off from hitting, like, the revenue goals that I had 80 00:04:50.550 --> 00:04:54.375 set for myself and my business. And I just couldn't shake the feeling 81 00:04:54.375 --> 00:04:58.134 like something's missing. Like, what am I not getting here? Like, it can't be. 82 00:04:58.134 --> 00:05:00.854 Like, it feels so much harder than it needs to be, and it's so much 83 00:05:00.854 --> 00:05:04.580 slower. And you look at all these people's stories online, and they go from, 84 00:05:04.580 --> 00:05:08.340 like, 0 to a 100 and, you know, 2.2 nanoseconds. And 85 00:05:08.340 --> 00:05:11.625 they're therefore, I'm looking at myself thinking, what the heck is going on? I'm missing 86 00:05:11.625 --> 00:05:15.225 something. And it was actually in one of those, like, 87 00:05:15.225 --> 00:05:18.605 kinda hard moments where you're questioning, is this really worth it? 88 00:05:19.210 --> 00:05:22.970 Like, am I really cut out for this? Thinking about maybe it's just easier to, 89 00:05:22.970 --> 00:05:26.669 you know, go back to a job. And then one of those moments I remembered 90 00:05:26.729 --> 00:05:30.305 a moment where I was meeting for lunch with a 91 00:05:30.305 --> 00:05:34.085 mentor of mine when I was working in finance. And her name was Bev. 92 00:05:34.384 --> 00:05:38.069 And I was asking her. She'd been super successful. She was nearing retirement. I'm like, 93 00:05:38.069 --> 00:05:41.830 what's the secret to success? And she's like, Christina, it's 94 00:05:41.830 --> 00:05:45.515 really simple. I'm like, okay. This is gonna be good. Weaning in. You know? Okay. 95 00:05:45.675 --> 00:05:48.975 Waiting for this big answer. And she said to me, she says it's just about 96 00:05:49.195 --> 00:05:52.335 relationships, Christina. It's just about creating connection. 97 00:05:53.370 --> 00:05:56.890 And when I had this moment where things weren't working, I remember that time I 98 00:05:56.890 --> 00:06:00.650 went out for lunch with her. And I think I just got so obsessed with 99 00:06:00.650 --> 00:06:04.485 looking at numbers or are people watching my stuff? Are they clicking? How many 100 00:06:04.485 --> 00:06:07.925 sign ups? And I was looking at the metrics and the numbers, but I forgot 101 00:06:07.925 --> 00:06:11.620 the human factor to really thinking about how am I developing 102 00:06:11.680 --> 00:06:15.280 relationships and connection. And I thought, well, how can I do that 103 00:06:15.280 --> 00:06:18.645 online? I know how to do that off line, but I wanna build an online 104 00:06:18.645 --> 00:06:22.485 business. What's the most effective way I could do that online? And that's really 105 00:06:22.485 --> 00:06:26.004 when I realized through the power of community and a Facebook group would give me 106 00:06:26.004 --> 00:06:29.720 the opportunity to do that. So I went from, like, struggling, falling short of my 107 00:06:29.720 --> 00:06:33.480 financial, like, monthly revenue goals month after month after month. I've 108 00:06:33.480 --> 00:06:36.735 never had a a 10 k month. I really went down a 10 k month. 109 00:06:36.735 --> 00:06:40.574 That was like my marker. And the very first month I started my Facebook group 110 00:06:40.574 --> 00:06:44.370 focusing on connection, I had a $30,000 month, 111 00:06:44.370 --> 00:06:48.210 and my mind was totally blown. And it was 112 00:06:48.210 --> 00:06:51.224 through that that people started asking me, well, what are you doing over there? What's 113 00:06:51.224 --> 00:06:54.384 going on over there? Things are working for you. So that's how it became when 114 00:06:54.384 --> 00:06:58.160 I started teaching about Facebook groups. Yes. And I love that 115 00:06:58.160 --> 00:07:01.460 this focus on community as well. I think that 116 00:07:01.840 --> 00:07:05.620 as business owners, we do get focused in on, like, the numbers 117 00:07:05.840 --> 00:07:09.545 and the leads and the list, and ultimately it does come 118 00:07:09.545 --> 00:07:13.225 down to connection and community. And I do think Facebook 119 00:07:13.225 --> 00:07:16.960 groups are a great place to foster those. But I 120 00:07:16.960 --> 00:07:20.560 do think that and I don't know if you've seen this, but I think that 121 00:07:20.560 --> 00:07:23.700 the general sentiment about Facebook groups has 122 00:07:24.165 --> 00:07:28.005 started to skew a little bit negative. Have you started to see 123 00:07:28.005 --> 00:07:31.305 this a little bit in our in our online marketing space? 124 00:07:32.490 --> 00:07:36.030 So everybody always has an opinion about something. 125 00:07:36.730 --> 00:07:40.385 And I look at the market place online as 126 00:07:40.385 --> 00:07:43.685 going through an evolution. And so 127 00:07:44.145 --> 00:07:47.765 as, as businesses or 128 00:07:48.270 --> 00:07:52.030 industries get more mature, what 129 00:07:52.030 --> 00:07:55.870 was easy and simple when you're new to market and everyone's like, oh, 130 00:07:55.870 --> 00:07:59.285 wow. You've got this thing. I've never seen this before. Yes. I'm in. 131 00:07:59.745 --> 00:08:02.565 Everyone's excited about it, and it makes it really easy. 132 00:08:03.105 --> 00:08:06.550 As as a, like, an industry 133 00:08:06.690 --> 00:08:10.449 starts to mature, which the online education coaching space is starting 134 00:08:10.449 --> 00:08:14.105 to mature, people are getting more sophisticated. It's 135 00:08:14.105 --> 00:08:17.785 not new to market anymore. There's multiple people that are 136 00:08:17.785 --> 00:08:21.450 offering the same solutions, which means there's more noise, which means 137 00:08:21.450 --> 00:08:24.670 how we market ourselves, how we stand out, how we serve people 138 00:08:25.290 --> 00:08:28.030 really is going to require next level, 139 00:08:29.105 --> 00:08:32.464 communication, connection that lands with people. And 140 00:08:32.464 --> 00:08:35.445 so I look at, you know, 141 00:08:36.065 --> 00:08:39.410 Facebook is still, like, the number one platform for, like, world population. 142 00:08:40.110 --> 00:08:43.790 People, it's, like, proven that people will buy they'll they'll spend 143 00:08:43.790 --> 00:08:47.584 19% more, when they're part of a community, when they make 144 00:08:47.584 --> 00:08:51.345 their buying decision. People are still looking online to be to be 145 00:08:51.345 --> 00:08:55.125 looking at communities for helping them make the the their buying decisions. 146 00:08:55.650 --> 00:08:59.410 But has it changed? Absolutely. And I think if we're not staying 147 00:08:59.410 --> 00:09:03.250 current and up to speed with what changes, then we get left behind, and then 148 00:09:03.250 --> 00:09:06.765 we're banging our head against the wall saying, you know, things aren't working just 149 00:09:06.765 --> 00:09:10.605 like funnels or ads. You know, when I started my business, you know, with 150 00:09:10.605 --> 00:09:13.885 Facebook ads as an example, I was getting a dollar leads. Well, you know, sometimes 151 00:09:13.885 --> 00:09:17.520 I'll spend $20 on a lead to get a high value lead. So is it 152 00:09:17.520 --> 00:09:20.960 that Facebook ads don't work anymore? Is it just the game's changed a little bit, 153 00:09:20.960 --> 00:09:24.565 and there's more buy in to create the same outcome and the results. So I 154 00:09:24.565 --> 00:09:28.165 think that's the most important thing of looking at it. It's like, okay. It's 155 00:09:28.165 --> 00:09:31.649 shifting. How is it shifting, and how am I staying ahead of the shifts to 156 00:09:31.649 --> 00:09:35.410 be able to still take advantage of it and recognizing that it's a more mature 157 00:09:35.410 --> 00:09:39.010 market? A 100% agree. I mean, I see this with my 158 00:09:39.010 --> 00:09:42.705 clients in social media as well. When I started my business 10 159 00:09:42.705 --> 00:09:46.465 years ago, it was a different conversation we were having about the the potential 160 00:09:46.465 --> 00:09:50.029 of social media. It was so new. It was shiny. But now, 161 00:09:50.029 --> 00:09:53.790 10 years later, it it has matured. And so it's just different 162 00:09:53.790 --> 00:09:56.945 conversations are had, different strategies need to be, 163 00:09:57.425 --> 00:10:01.105 implemented. So I'm excited to talk about that specifically with your Facebook groups. But my 164 00:10:01.105 --> 00:10:04.785 question is about Facebook pages. So a lot of times, business 165 00:10:04.785 --> 00:10:07.850 owners go, should I focus on my page or should I focus on a group 166 00:10:07.850 --> 00:10:11.690 or should I do both? What's your opinion on that? So I 167 00:10:11.690 --> 00:10:15.435 think looking at the distinction between the 2, I think 168 00:10:15.435 --> 00:10:19.275 is super valuable. So the way I look at, like, social media, whether it's 169 00:10:19.275 --> 00:10:23.020 your business page or Instagram or TikTok or somewhere. 170 00:10:23.020 --> 00:10:26.700 The way I look at it is, like, it's like a storefront. And it's giving 171 00:10:26.700 --> 00:10:30.345 someone, like, window dressing. It's like they're walking by. They're seeing the mannequin 172 00:10:30.745 --> 00:10:34.584 with the clothing on, and they're deciding, like, do I wanna go into the store? 173 00:10:34.584 --> 00:10:38.204 Am I interested? Does this pique my interest? Do I want do I want more? 174 00:10:38.380 --> 00:10:41.900 So I look at, like, external social media platforms as, like, the 175 00:10:41.900 --> 00:10:45.500 storefront. Whereas a Facebook group is like, well, come on 176 00:10:45.500 --> 00:10:48.985 inside. Like, come on and try that. You know, try on the 177 00:10:48.985 --> 00:10:52.685 outfit. Let's, like, come come on in into my digital living room. 178 00:10:52.745 --> 00:10:56.560 So it has a different feel. And so to me, it's not 179 00:10:56.560 --> 00:11:00.320 like one versus the other, but how like, to me, the 180 00:11:00.320 --> 00:11:04.160 community is like the center hub and where people are visible or 181 00:11:04.160 --> 00:11:07.925 where they have public pages. It's like the storefront where they're inviting people to come 182 00:11:07.925 --> 00:11:11.385 in to their space and into their community. So 183 00:11:11.605 --> 00:11:15.110 business pages, you know, there's they're they're public. 184 00:11:15.170 --> 00:11:18.850 Everyone can see it. Whereas a Facebook group, it's private if you have it set 185 00:11:18.850 --> 00:11:22.665 up private. So you can have intimate private conversations where people 186 00:11:22.665 --> 00:11:25.885 will share more openly than they ever would on a public page. 187 00:11:26.425 --> 00:11:30.024 Yeah. Yeah. And I know that firsthand as well. I love 188 00:11:30.024 --> 00:11:33.769 being members of Facebook groups. Business wise, 189 00:11:33.769 --> 00:11:37.290 I find the best connections. And then recently, I've been having a lot of 190 00:11:37.290 --> 00:11:41.015 fun with the with the personal Facebook groups. You 191 00:11:41.395 --> 00:11:44.935 know, toddler life, connecting with other moms, 192 00:11:45.555 --> 00:11:49.170 finding recipes. I'm even failing at 193 00:11:49.170 --> 00:11:53.010 gardening. So I'm in I'm in those Facebook groups. So there's, like, so much 194 00:11:53.010 --> 00:11:56.745 dynamic to those communities. Plus, I don't have to download another 195 00:11:56.745 --> 00:11:59.165 app. Like, it's already on Facebook. I'm already there. 196 00:12:00.985 --> 00:12:03.704 It's true. Because I think a lot of the other things, like, you know, people 197 00:12:03.704 --> 00:12:07.330 talk about circle or school or places that are offering, 198 00:12:07.870 --> 00:12:11.550 like, different community bases like or Telegram, but now you're 199 00:12:11.550 --> 00:12:15.274 competing with where people aren't spending their time, and you're hoping that they're 200 00:12:15.274 --> 00:12:18.714 gonna catch and see something and it just hasn't had the same it hasn't had 201 00:12:18.714 --> 00:12:22.360 the same pull versus where people are already spending time. Yeah. 202 00:12:22.360 --> 00:12:26.200 Yeah. I love that. I will say personally too, I do 203 00:12:26.200 --> 00:12:29.800 find myself logging in more to Facebook than the other, like, 204 00:12:29.800 --> 00:12:33.325 communities like Circle or, school or whatever. I 205 00:12:33.325 --> 00:12:37.005 I I have my own community on circle. But I do 206 00:12:37.005 --> 00:12:40.540 find that Facebook groups, it depends on the 207 00:12:40.540 --> 00:12:44.380 engagement in the group. And I know you talk a lot about engagement bubble. 208 00:12:44.380 --> 00:12:47.755 So can you talk a little bit about that as well? Yes. 209 00:12:47.815 --> 00:12:51.195 So, engagement I mean, here's just 210 00:12:51.334 --> 00:12:54.935 reach across all social media platforms changes and 211 00:12:54.935 --> 00:12:58.730 comes down over time as the platform gets more mature just as 212 00:12:58.730 --> 00:13:01.970 first to market, same thing that we're talking about too. Like, it it's it's it's 213 00:13:02.089 --> 00:13:05.755 there's there it diminishes over time. And 214 00:13:05.755 --> 00:13:08.574 so when we think about engagement, 215 00:13:09.435 --> 00:13:12.795 most people are thinking, I just need to add more value. If I add more 216 00:13:12.795 --> 00:13:15.880 value, if I give more how tos, if I give more stuff, now people are 217 00:13:15.880 --> 00:13:19.020 going to want to engage, and they're gonna wanna communicate. 218 00:13:19.640 --> 00:13:22.860 But in a community, people are there 219 00:13:23.160 --> 00:13:26.995 to, to to create connection with you. 220 00:13:27.215 --> 00:13:30.575 And if we're just piling up a lot of how to content. So if people 221 00:13:30.575 --> 00:13:34.140 are experiencing, they feel like they're running out of content ideas or they're putting so 222 00:13:34.140 --> 00:13:37.820 much content out. Like, what else is there left to say? Like, are people gonna 223 00:13:37.820 --> 00:13:41.180 wanna buy my offer? And they feel like they're pouring so much out, and they're 224 00:13:41.180 --> 00:13:44.925 trying really hard to get people to respond, to get people to comment, to get 225 00:13:44.925 --> 00:13:48.225 people to engage. They're often focused 226 00:13:48.524 --> 00:13:52.270 on this push of trying to stockpile 227 00:13:52.490 --> 00:13:55.710 more stuff, more post, more this to get engagement. 228 00:13:56.490 --> 00:14:00.330 And that keeps them in this cycle. It was the engagement bubble, which 229 00:14:00.330 --> 00:14:04.075 is almost like like you're on a rocking chair, and you're walking 230 00:14:04.075 --> 00:14:07.755 back and forth, right back and forth, back and forth. But you're not going 231 00:14:07.755 --> 00:14:11.519 anywhere. Like, there's nothing happening. Like, there's a lot of doing, doing, doing, 232 00:14:11.519 --> 00:14:14.880 but there's you're not getting anywhere. Yeah. Versus when we look 233 00:14:14.880 --> 00:14:18.235 at creating purposeful engagement. 234 00:14:18.935 --> 00:14:21.995 Purposeful engagement is actually creating connection and conversations 235 00:14:22.615 --> 00:14:26.240 that relate to your body of work or how you help people. So I'll give 236 00:14:26.240 --> 00:14:29.720 you an example of that. I could go into my group and I could say, 237 00:14:29.720 --> 00:14:33.240 okay. How do you feel about the 238 00:14:33.240 --> 00:14:37.035 engagement inside of your Facebook group? How do you feel about it? So some 239 00:14:37.035 --> 00:14:40.795 people will say, oh my gosh. It's like crickets. Like, shoot me now. No 240 00:14:40.795 --> 00:14:43.835 one's talking to me. You know, you're gonna have the other people that say, oh, 241 00:14:43.835 --> 00:14:47.410 it's on fire. People are alive. They're so excited. You're gonna have some 242 00:14:47.410 --> 00:14:51.170 people like engagement? Like, what engagement? Right? So you're 243 00:14:51.170 --> 00:14:54.895 gonna have all these people that have different responses. But the beautiful part 244 00:14:54.895 --> 00:14:58.575 about a question like that, it's still related to what I would be helping 245 00:14:58.575 --> 00:15:01.875 people with. So it's creating conversation around my body of work 246 00:15:02.589 --> 00:15:06.190 related to Facebook groups, but it gives people an opportunity to express 247 00:15:06.190 --> 00:15:10.029 their interest. And post like this, purposeful engagement are like 248 00:15:10.029 --> 00:15:13.455 one liner super short post that create easy 249 00:15:13.515 --> 00:15:17.115 responses in conversation that you can then 250 00:15:17.115 --> 00:15:20.880 use their languaging and what they share to now communicate back 251 00:15:20.880 --> 00:15:24.480 to them in your Facebook lives or even in your emails or your 252 00:15:24.480 --> 00:15:27.940 post, your headlines. So it's using 253 00:15:28.160 --> 00:15:31.745 it's it's being able to create purposeful engagement rather than just 254 00:15:31.745 --> 00:15:35.505 saying, hey. Are you coffee drinker or tea drinker? Like, if 255 00:15:35.505 --> 00:15:38.910 you answer that and you're not selling coffee or tea, you're not getting 256 00:15:38.910 --> 00:15:42.750 anyone closer to making a buying decision from you. But if someone's 257 00:15:42.750 --> 00:15:46.510 expressing how they're experiencing the challenges that they're facing or the thing that 258 00:15:46.510 --> 00:15:50.355 you teach, you're now giving them an opportunity to feel seen, feel heard, 259 00:15:50.575 --> 00:15:54.335 open up, and you're doing it in a very simple, easy way. So 260 00:15:54.335 --> 00:15:58.070 it's actually about simplifying the way you're doing content versus spending more time on 261 00:15:58.070 --> 00:16:01.430 content. It's actually spending less time on content, but creating more 262 00:16:01.430 --> 00:16:05.210 conversational content. Oh, I wanna get more into this strategy 263 00:16:05.270 --> 00:16:09.115 around conversational content. We're we're gonna take a quick break, and then we'll get into 264 00:16:09.115 --> 00:16:10.175 it when we get back. 265 00:16:15.270 --> 00:16:18.870 Social media is constantly changing. I know that, 266 00:16:18.870 --> 00:16:22.490 you know that, but not all of these changes are pertinent 267 00:16:22.495 --> 00:16:26.015 to your business. That's why I created the 268 00:16:26.015 --> 00:16:29.615 feed. The feed is a private audio experience of 269 00:16:29.615 --> 00:16:32.980 curated social media news and updates that relate to your 270 00:16:32.980 --> 00:16:36.819 business. So ditch the overwhelm and download the feed 271 00:16:36.819 --> 00:16:40.519 today. And no, this isn't a subscription service. 272 00:16:40.745 --> 00:16:44.584 Pay one fee and get access to our entire back catalog along 273 00:16:44.584 --> 00:16:48.264 with every single episode we release in the future. Head on over to 274 00:16:48.264 --> 00:16:51.790 onlinedrea. Com slash feed to start feeling like a social media 275 00:16:51.790 --> 00:16:52.770 expert today. 276 00:16:57.125 --> 00:17:00.745 And we're back. I wanna dive more into the strategy 277 00:17:00.964 --> 00:17:04.425 around Facebook groups, specifically making sure that it 278 00:17:04.789 --> 00:17:08.549 really matches your business and your business model. So at 279 00:17:08.549 --> 00:17:12.204 what point in someone's business should they decide 280 00:17:12.204 --> 00:17:16.045 to start a group? Is there, like, a minimum number of of people that they 281 00:17:16.045 --> 00:17:19.585 should have in the group when they start? What's the strategy around that? 282 00:17:19.980 --> 00:17:23.740 Oh, that's a great question. I think that when it comes I 283 00:17:23.740 --> 00:17:27.259 think there's 3 different types of people that a group is is right 284 00:17:27.259 --> 00:17:30.164 for. To me, a group is great for someone 285 00:17:30.705 --> 00:17:34.385 when they're they have an idea of who they 286 00:17:34.385 --> 00:17:37.590 wanna serve, but they don't know what their offer is gonna be yet. And they 287 00:17:37.590 --> 00:17:40.809 haven't really refined that yet, but they have an idea of who they wanna serve 288 00:17:40.870 --> 00:17:44.684 because they can use their group to build community and then 289 00:17:44.684 --> 00:17:48.205 be able to survey and ask questions and get 290 00:17:48.205 --> 00:17:51.745 clarity on what their people are looking for to be able to create their offer. 291 00:17:52.039 --> 00:17:55.799 But a group and those beginner stages, sometimes when people haven't practiced using 292 00:17:55.799 --> 00:17:59.640 their voice, they might be scared of public visibility. A group gives 293 00:17:59.640 --> 00:18:03.315 them an opportunity to have, like, a safety closed 294 00:18:03.315 --> 00:18:07.075 network where they can practice communicating and speaking where 295 00:18:07.075 --> 00:18:10.870 the external world doesn't see them per se, and 296 00:18:10.870 --> 00:18:14.170 it gives them the opportunity to be able to get started with that. 297 00:18:14.309 --> 00:18:18.070 However, to me, you've gotta get your first 100 members 298 00:18:18.070 --> 00:18:21.845 as fast as possible because nothing's gonna be going on happening in your 299 00:18:21.845 --> 00:18:25.205 group without at least that first 100. And so, 300 00:18:25.205 --> 00:18:28.870 like, the first 100 Facebook group members as fast as you 301 00:18:28.870 --> 00:18:32.630 can ideally, like, within a week. It might take some people a little bit 302 00:18:32.630 --> 00:18:36.215 more than that, but you can get your first 100 members which gives you a 303 00:18:36.215 --> 00:18:39.995 bit of a start. For more advanced businesses, 304 00:18:40.215 --> 00:18:43.790 like, as we think was, like, sort of the beginner people, then 305 00:18:43.790 --> 00:18:47.550 more advanced businesses can use a Facebook group 306 00:18:47.550 --> 00:18:51.390 to increase their conversion. So whatever they're experiencing in their sales 307 00:18:51.390 --> 00:18:55.174 campaigns, having a Facebook group will increase their 308 00:18:55.394 --> 00:18:58.995 the return that they see with the audience they have as a result of 309 00:18:58.995 --> 00:19:02.780 seeing that that increase of connection. But it's like, okay. How 310 00:19:02.780 --> 00:19:06.540 many how big should my following be before I get started in the group? And 311 00:19:06.540 --> 00:19:10.274 to me, your group can actually grow your email list and help the with 312 00:19:10.274 --> 00:19:14.075 building of the group can grow your audience and allows it to be searchable. So 313 00:19:14.075 --> 00:19:17.840 I don't think there's, like, an entry point. I just don't the only thing I'd 314 00:19:17.840 --> 00:19:20.160 say is if you don't know who you wanna serve and you have no idea 315 00:19:20.160 --> 00:19:22.240 what you wanna do, well, then a group's not gonna be for you because you're 316 00:19:22.240 --> 00:19:25.040 gonna be so vague in what you're gonna start with your group that no one's 317 00:19:25.040 --> 00:19:28.495 gonna tune in. No one's gonna pay attention, and you're gonna be 318 00:19:29.434 --> 00:19:32.635 you're gonna be wondering what happened. So you gotta at least know who you wanna 319 00:19:32.635 --> 00:19:36.080 serve. Yeah. And I've I I've been seeing more of these, like, 320 00:19:36.080 --> 00:19:39.380 customer loyalty groups as well with more advanced businesses. 321 00:19:40.480 --> 00:19:43.155 One of the ones that I just joined so So I have alopecia, and I 322 00:19:43.155 --> 00:19:46.755 wear wigs. And so the wig company that I order from has a 323 00:19:46.755 --> 00:19:50.195 Facebook group, and I just joined it. And it was, like, all of these people 324 00:19:50.195 --> 00:19:53.930 who purchased the products, like, sharing their experience and asking questions 325 00:19:53.930 --> 00:19:57.530 about different products. And I thought that was also an interesting use of the group 326 00:19:57.530 --> 00:20:01.295 because it's not just for, I guess it is 327 00:20:01.295 --> 00:20:04.975 for conversion at some point because I I think would be more 328 00:20:04.975 --> 00:20:08.575 willing to purchase from this company because I'm seeing everyone else kind of talk about 329 00:20:08.575 --> 00:20:12.029 it. But there's there's like this loyalty piece as well by having the 330 00:20:12.029 --> 00:20:15.389 closed community that can really help kind of keep 331 00:20:15.389 --> 00:20:18.745 feeding into your funnel. Because now you have these folks 332 00:20:18.745 --> 00:20:22.105 who have raised their hand and say, yeah, I'm interested in what you have to 333 00:20:22.105 --> 00:20:25.810 offer. So I think that's interesting as well with Facebook groups. I I'm glad you 334 00:20:25.810 --> 00:20:29.570 mentioned that about more advanced, like, farther along, more mature 335 00:20:29.570 --> 00:20:33.330 businesses as well because, they serve different purposes 336 00:20:33.330 --> 00:20:37.135 along the business growth journey. So 337 00:20:37.135 --> 00:20:40.815 when we're thinking about Facebook groups and we've started the 338 00:20:40.815 --> 00:20:44.500 group, we've got our first 100 members. Talk to 339 00:20:44.500 --> 00:20:48.260 me more about those conversations that we should be having in the group. Because I 340 00:20:48.260 --> 00:20:52.085 think the inclination, for a lot of business owners is to 341 00:20:52.085 --> 00:20:55.845 go in the group and immediately start selling our stats saying, hey, I 342 00:20:55.845 --> 00:20:59.605 have this offer. You should buy it. But that's not really the right 343 00:20:59.605 --> 00:21:03.230 strategy with Facebook groups. So tell us about some of those early day conversations that 344 00:21:03.230 --> 00:21:05.650 we can start having with those first 100 members. 345 00:21:06.590 --> 00:21:10.325 So before someone comes into your group, 346 00:21:10.325 --> 00:21:14.085 you can ask 3 pre join questions. So you have 3 questions 347 00:21:14.085 --> 00:21:17.779 that you can ask. And that is, like, the beginning of 348 00:21:17.840 --> 00:21:20.820 where you have the opportunity to create conversation. So 349 00:21:21.279 --> 00:21:24.895 one of those questions I always recommend asking is, 350 00:21:24.895 --> 00:21:28.655 like, what's the number one question you have as it relates to whatever 351 00:21:28.655 --> 00:21:31.215 your you help people with? What's the number one question you have as it relates 352 00:21:31.215 --> 00:21:35.049 to parenting? What's the number one question you have as it relates 353 00:21:35.049 --> 00:21:38.510 to your Facebook group? What's the number one question you have as, 354 00:21:38.970 --> 00:21:42.654 as it relates to finding a good quality man. 355 00:21:42.715 --> 00:21:45.195 What's whatever the thing is that you're helping people with. So you just ask them 356 00:21:45.195 --> 00:21:48.794 what's the number one question. Now the question that they have is 357 00:21:48.794 --> 00:21:52.600 going to be telling you insight as to, like, what's 358 00:21:52.600 --> 00:21:55.720 top of mind for them, what's their biggest challenge. But don't ever use the language, 359 00:21:55.720 --> 00:21:59.415 what's your biggest challenge, because it gets people on the defense. So you ask 360 00:21:59.415 --> 00:22:03.095 them what's the number one question you have. Now you can literally take the answers 361 00:22:03.095 --> 00:22:06.930 to those, and those become headlines for your post. They become 362 00:22:06.990 --> 00:22:10.750 subject lines for your emails. They become the titles 363 00:22:10.750 --> 00:22:14.395 for your Facebook lives. So now you're speaking in the way that creates 364 00:22:14.395 --> 00:22:18.155 conversation in their language that they're using. So just a really great 365 00:22:18.155 --> 00:22:21.675 way to keep people in conversation. And as you build up a 366 00:22:21.675 --> 00:22:25.500 library of content in your group through these examples, 367 00:22:25.720 --> 00:22:29.399 it's easy to send someone a message saying, let's say their number one question was 368 00:22:29.640 --> 00:22:33.185 let's so we're talking about Facebook groups right now. How do you boost engagement in 369 00:22:33.185 --> 00:22:35.745 your group? Well, if I did a Facebook live on them, like, hey. When you 370 00:22:35.745 --> 00:22:37.905 join the group, you said you'd wanted to know, like, what's the best way to 371 00:22:37.905 --> 00:22:40.690 do this? I actually have a trading. Here it is. Go check it out. So 372 00:22:40.690 --> 00:22:44.450 now I'm creating value for them specific to what they've asked. 373 00:22:44.450 --> 00:22:48.210 So I love that for the pre join question. A second pre join question is 374 00:22:48.210 --> 00:22:51.725 also saying, hey. We're known as, we 375 00:22:51.725 --> 00:22:55.105 help, you know, x y z people get results. So 376 00:22:55.325 --> 00:22:58.465 we help, you know, Facebook group host 377 00:22:59.120 --> 00:23:02.720 grow and engage in profitable Facebook group. Would you like to hear from us 378 00:23:02.720 --> 00:23:06.480 how? And that gives you permission to reach out to that 379 00:23:06.480 --> 00:23:10.165 person and to be able to carry that conversation. We find 380 00:23:10.165 --> 00:23:13.845 about 50% of your new members will say, yes. They do wanna hear from you, 381 00:23:13.845 --> 00:23:17.120 and 50% will say no. So 50% that say no. It's like, okay. Well, let's 382 00:23:17.120 --> 00:23:20.880 not call DM someone just to say, hey. You know, let's just leave and 383 00:23:20.880 --> 00:23:24.580 say, okay. We have the opportunity to connect with them in conversation in the group. 384 00:23:24.865 --> 00:23:28.144 So those are 2 of the questions that I always like using. A third one 385 00:23:28.144 --> 00:23:31.684 would be to get on your email list and get access to a freebie. 386 00:23:32.730 --> 00:23:36.270 Then when we're in conversation in the group, creating those 387 00:23:36.410 --> 00:23:39.850 purposeful engagement posts gives you an in or an 388 00:23:39.850 --> 00:23:43.655 opening. So let's say let's say I asked a question in a 389 00:23:43.655 --> 00:23:47.175 group and I was gonna say, when I 390 00:23:47.175 --> 00:23:51.015 lose x pounds, then I would. So let's say I'm helping people with weight 391 00:23:51.015 --> 00:23:54.440 loss. When I lose and I put in blank pounds, then I would. And I 392 00:23:54.440 --> 00:23:57.320 have people fill in the blank on that. So people are saying, hey. When I 393 00:23:57.320 --> 00:24:00.780 lose £10, then I'll finally, you know, put on a bikini. 394 00:24:01.085 --> 00:24:04.845 Or when I lose £50, then I'll finally be 395 00:24:04.845 --> 00:24:08.605 able to, you know, go play soccer with my kids. Whatever 396 00:24:08.605 --> 00:24:12.200 it is that the people are putting in. When they're answering those 397 00:24:12.200 --> 00:24:15.880 questions and and and you it allows you to filter 398 00:24:15.880 --> 00:24:19.605 through and qualify who's the who's fits the mold 399 00:24:19.605 --> 00:24:23.285 for who you wanna serve. And now we get to be in conversation with those 400 00:24:23.285 --> 00:24:26.260 people. Right? So it's like, let's say, I ask them, 401 00:24:26.900 --> 00:24:30.500 when I make blank dollars. Right? When I make blank dollars, then I 402 00:24:30.500 --> 00:24:34.180 will okay. So let's say I really wanna help people make 403 00:24:34.180 --> 00:24:37.775 their first $3,000 just making this up. And then I 404 00:24:37.775 --> 00:24:41.375 have a bunch of people that are saying that that that that's the target they 405 00:24:41.375 --> 00:24:44.175 wanna meet. Well, now I know that's my ideal person. I get to reach out 406 00:24:44.175 --> 00:24:47.700 and create a conversation with them. And I get to be in, 407 00:24:48.240 --> 00:24:52.000 I get to be relevant, essentially. So we're creating conversational posts that we 408 00:24:52.000 --> 00:24:55.745 get to be create relevancy and have follow-up. We can be in the 409 00:24:55.745 --> 00:24:59.585 comments with them, and we can send them direct messages to continue on those 410 00:24:59.585 --> 00:25:03.140 conversations throughout. Yeah. One of the things, 411 00:25:03.620 --> 00:25:07.300 with these kind of, like, engagement questions that I hear 412 00:25:07.300 --> 00:25:11.075 sometimes, people shy away from is they're 413 00:25:11.075 --> 00:25:14.835 not sure if their people will engage. Right? 414 00:25:14.835 --> 00:25:18.515 There there's this nervousness around posting on social media, but 415 00:25:18.515 --> 00:25:22.180 even more in Facebook groups where, you know, I'm put I'm asking 416 00:25:22.180 --> 00:25:26.020 this question, will people comment on it? So 417 00:25:26.020 --> 00:25:29.434 now that Facebook has that everything, everyone tag, 418 00:25:30.054 --> 00:25:33.174 should we use that tag to to help people see it? It seems like a 419 00:25:33.174 --> 00:25:36.210 more of a divisive strategy. I wanted to get your thoughts on it. 420 00:25:36.850 --> 00:25:40.529 So we found through testing when people 421 00:25:40.529 --> 00:25:44.205 use the at everyone tag, it actually limits the 422 00:25:44.205 --> 00:25:47.745 reach that they have when they do their regular posting. 423 00:25:48.685 --> 00:25:52.525 And so it's I think people overuse it. I don't know about you, but 424 00:25:52.525 --> 00:25:55.690 I'm like, stop tagging me on something that's totally irrelevant that I didn't say that 425 00:25:55.690 --> 00:25:59.370 I'm interested in. I'm more about, like, how do we build an 426 00:25:59.370 --> 00:26:02.590 attraction strategy? We're getting people to raise their hands saying, 427 00:26:02.945 --> 00:26:06.785 yes. I want this. And, yes, I'm interested in that. And when you 428 00:26:06.785 --> 00:26:10.245 create relevancy with your content in your group 429 00:26:10.809 --> 00:26:14.490 and you're building your active members in your group, you will get more 430 00:26:14.490 --> 00:26:18.169 reach. More people will see your post and more people will have 431 00:26:18.169 --> 00:26:21.585 access to it. So I would say use it very, very, very, 432 00:26:21.725 --> 00:26:25.485 very sparingly. Don't use that at everyone. I think 433 00:26:25.485 --> 00:26:29.309 it gets massively overused, and it does impact your reach. But a quick 434 00:26:29.309 --> 00:26:32.990 tip, if you wanna get more reach on a post, do a 435 00:26:32.990 --> 00:26:36.130 high, what I call like a mindless engagement post 436 00:26:36.884 --> 00:26:39.945 an hour or 2 before you do a post that you want people to see. 437 00:26:40.085 --> 00:26:43.924 So mindless engagement post might be, something like, 438 00:26:43.924 --> 00:26:47.660 hey. I'm looking for a new Netflix series. What you 439 00:26:47.660 --> 00:26:51.260 got? Like, what do you recommend? What's the one that you're gonna do? Or you 440 00:26:51.260 --> 00:26:54.325 ask the post that's totally unrelated. It doesn't have anything to do with what you 441 00:26:54.325 --> 00:26:57.625 do for business, but it's just something that everybody wants to answer. 442 00:26:58.005 --> 00:27:00.725 Right? So, like, oh my gosh. I have a baby. Like, you have a baby. 443 00:27:00.725 --> 00:27:04.230 Right? And it's like, oh my gosh. I've got newborn baby. Give me your best 444 00:27:04.230 --> 00:27:07.530 tips on getting your baby to sleep. Totally unrelated, 445 00:27:07.830 --> 00:27:11.130 but all the moms are gonna be in there, and it's going to get 446 00:27:11.270 --> 00:27:14.934 responses. If you do that type of post before you do a 447 00:27:14.934 --> 00:27:18.695 promotional post or a post that you really want people to see, you will 448 00:27:18.695 --> 00:27:22.420 get more reach because it's gonna, like, trigger the algorithms to say, oh, 449 00:27:22.420 --> 00:27:26.100 people are engaging and responding to that. Let's show more people that post. So that's 450 00:27:26.100 --> 00:27:29.700 a little hack. Yeah. Yeah. And I think there's something just 451 00:27:29.700 --> 00:27:33.395 about connecting on the human level. I'm finding this a lot on 452 00:27:33.395 --> 00:27:37.235 threads right now, which, y'all listening to the podcast, we're 453 00:27:37.235 --> 00:27:41.030 we're gonna talk all about threads next month. But the thing I'm finding 454 00:27:41.030 --> 00:27:44.870 about threads is those kind of, like, human connection pieces. It's like, 455 00:27:44.870 --> 00:27:47.805 yes, we're business owners, and, yes, we're running a business. But, 456 00:27:48.525 --> 00:27:52.305 there's a human behind the accounts on every platform. 457 00:27:52.365 --> 00:27:54.625 So connecting at the human level can really, 458 00:27:56.259 --> 00:28:00.100 be a lot easier for us, honestly, just just like talking to someone in 459 00:28:00.100 --> 00:28:03.620 a coffee shop, which I love. Okay. So let's say we have a 460 00:28:03.620 --> 00:28:07.315 group and we've we've had it for a while and it's just it's dead. 461 00:28:07.315 --> 00:28:11.075 It's inactive. The there's people in there. You know, we've definitely got our 462 00:28:11.075 --> 00:28:14.910 100 people, but we haven't posted in a while maybe. Or even 463 00:28:14.910 --> 00:28:18.510 if we have, there's not any engagement. Is there anything we can do to, like, 464 00:28:18.510 --> 00:28:21.925 boost, engagement or to revive those inactive 465 00:28:21.925 --> 00:28:25.545 groups? Yes. So it does depend 466 00:28:25.605 --> 00:28:29.390 on how inactive inactive is. So 467 00:28:29.530 --> 00:28:33.370 there there's definitely a point there there's a point at which it does not 468 00:28:33.370 --> 00:28:37.135 make sense to try and revive a group. But the challenge is most 469 00:28:37.135 --> 00:28:40.915 people look at engagement thinking it's like the number of people that commented 470 00:28:40.975 --> 00:28:44.740 or liked. But we wanna look in your group insights and find 471 00:28:44.740 --> 00:28:48.580 out what is your percent of active members. And your active members are 472 00:28:48.580 --> 00:28:52.255 people that are actually reading your post, they're watching your videos, or 473 00:28:52.255 --> 00:28:55.855 they're overtly engaging, liking, commenting, or 474 00:28:55.855 --> 00:28:59.580 posting. But we in our mind think, oh, they're not commenting. 475 00:28:59.580 --> 00:29:02.940 If they're not posting, they're not engaging. But the fact is if they're consuming our 476 00:29:02.940 --> 00:29:06.745 content, they actually are engaging, and we just don't actually see it. 477 00:29:06.985 --> 00:29:10.665 So it's really important to go in your group insights and be clear as to, 478 00:29:10.665 --> 00:29:14.420 like, hey. What's your actual percentage of active members? And 479 00:29:14.420 --> 00:29:17.960 if your percentage of active members is less than 25%, 480 00:29:19.540 --> 00:29:23.380 it's gonna be a really long push of a road to try and bring the 481 00:29:23.380 --> 00:29:27.125 group back to life. So if that's 482 00:29:27.125 --> 00:29:30.965 the case, sometimes it's easier to create a new group and invite people into the 483 00:29:30.965 --> 00:29:34.500 new group from the existing group. But if you have more than 484 00:29:34.500 --> 00:29:37.860 that, then then to me, it's like I would go on a, like, 30 485 00:29:37.860 --> 00:29:41.480 day, bring back to life revival campaign, 486 00:29:41.539 --> 00:29:45.205 reengagement campaign, where you're just giving 487 00:29:45.205 --> 00:29:49.044 tremendous amount of value, running some fun things. You can do 488 00:29:49.044 --> 00:29:52.725 interviews with people, like, just giveaways, like, contest content. 489 00:29:52.725 --> 00:29:56.549 Like, the only purpose not to sell, not to do anything is just 490 00:29:56.549 --> 00:29:59.990 to bring to life and pulling out the stops of creating that. And 491 00:29:59.990 --> 00:30:03.325 typically, we see with a 30 day reengagement campaign, 492 00:30:03.705 --> 00:30:07.385 engagement starts to come back to life, things start to shift, things start to move, 493 00:30:07.385 --> 00:30:10.985 and then you can kinda carry on with a a a regular consist more 494 00:30:10.985 --> 00:30:14.590 consistent strategy. But it typically takes about 30 days to kinda 495 00:30:14.590 --> 00:30:18.270 bring things back to life if it's been dormant for some time. Yeah. 496 00:30:18.270 --> 00:30:21.169 So as we head into the rest of the year, 497 00:30:21.845 --> 00:30:25.605 thinking about the changes that Facebook has made to groups, like, they've kinda pulled back 498 00:30:25.605 --> 00:30:29.205 on some of the automations and things like that, what should we be thinking about 499 00:30:29.205 --> 00:30:32.030 as business owners when it comes to Facebook group strategy? 500 00:30:33.050 --> 00:30:36.810 Yeah. So I look at it as, like, looking at Facebook groups 501 00:30:36.810 --> 00:30:40.365 just as a tool to enhance, like, the things that you're 502 00:30:40.365 --> 00:30:43.885 doing and create connection with people. And so Facebook always 503 00:30:43.885 --> 00:30:47.405 changes. I mean, all the socials are always changing things. Right? Removing the 504 00:30:47.405 --> 00:30:51.150 tools. Saying that that, you know, they were moving the 3rd party services, which 505 00:30:51.150 --> 00:30:54.830 they've done them before, and then they bring them back. So my estimation is 506 00:30:54.830 --> 00:30:58.415 they'll probably bring something back that's gonna be equivalent that just hasn't been 507 00:30:58.415 --> 00:31:02.095 announced as of the point of time of recording this. Maybe by the time it 508 00:31:02.095 --> 00:31:05.555 goes live, it may already be public and may already come out. 509 00:31:05.769 --> 00:31:09.289 And so to me, it's really looking at, k, Facebook group as a 510 00:31:09.289 --> 00:31:12.909 strategy is number 1, is creating maintenance 511 00:31:13.129 --> 00:31:16.955 ongoing connection based relationship building building content. And then number 512 00:31:16.955 --> 00:31:19.375 2 is using Facebook groups to, 513 00:31:20.475 --> 00:31:24.315 to level up your your sales campaign. So, like, running your sales 514 00:31:24.315 --> 00:31:28.030 system through there. And if we're looking at it from those two 515 00:31:28.030 --> 00:31:31.250 strategies, if we're keeping which is like you're talking about for the 516 00:31:31.710 --> 00:31:35.384 the the loyalty group. It's like keeping people warm. It's keeping people 517 00:31:35.384 --> 00:31:38.904 engaged. It's keeping people interested in the brand, interested in 518 00:31:38.904 --> 00:31:42.605 conversation, connecting with other people, and creating that sense of community. 519 00:31:42.940 --> 00:31:46.540 If we have that as a baseline and we're using our group for 520 00:31:46.540 --> 00:31:50.300 that, then in addition to that, we're running our 521 00:31:50.300 --> 00:31:54.075 sales campaigns and bring your people through our group to come participate through 522 00:31:54.075 --> 00:31:57.675 those, and that's really the most effective thing. So treat our day to day 523 00:31:57.675 --> 00:32:01.030 connection in the group and maintenance content as what it 524 00:32:01.030 --> 00:32:04.390 is. It's not meant to sell. And then we have our sales 525 00:32:04.390 --> 00:32:07.905 campaigns, which are typically, like, value based to 526 00:32:07.985 --> 00:32:11.505 that leads to an offer that's separate. Let's look at them as 2 527 00:32:11.505 --> 00:32:15.300 separate entities, 2 separate things that are happening alongside each 528 00:32:15.300 --> 00:32:18.760 other in the group. And I think if you focus on your group that way, 529 00:32:18.980 --> 00:32:22.360 maintaining that baseline connection and running your sales campaigns, 530 00:32:22.665 --> 00:32:26.105 you will see, a great increase in in 531 00:32:26.105 --> 00:32:29.785 regards to conversions. And you look at, you know, you look at, like, a 532 00:32:29.785 --> 00:32:33.470 Tony Robbins, Dean Graziosi, or, you know, Russell 533 00:32:33.470 --> 00:32:37.310 Brunson, James Wedmore. You look at a lot of, like, industry leaders that 534 00:32:37.310 --> 00:32:41.105 are doing multiple $1,000,000 launch campaigns, and they're still using groups 535 00:32:41.105 --> 00:32:44.785 even though they're teaching something else. They're still using Facebook Groups in 536 00:32:44.865 --> 00:32:48.520 as part of their launch strategy to create that connection with those 537 00:32:48.520 --> 00:32:52.040 people as they're moving them towards a buying decision. So they 538 00:32:52.040 --> 00:32:55.775 work, and they do increase conversions, and we see it all the 539 00:32:55.775 --> 00:32:59.455 time through industry leaders. Yeah. So if any if you're listening to 540 00:32:59.455 --> 00:33:03.049 this and you wanna build a community, I do think Facebook is one of the 541 00:33:03.049 --> 00:33:06.809 the easiest ways to get started with that. I started 542 00:33:06.809 --> 00:33:10.534 my community on Facebook. Now we're on circle. But, you 543 00:33:10.534 --> 00:33:14.294 know, it it there's it's a low barrier to entry. It's really easy to 544 00:33:14.294 --> 00:33:17.095 get started, and it's easy because a lot of people are there. So I love 545 00:33:17.095 --> 00:33:20.630 that. So for those people who are listening and they're like, I need more Christina 546 00:33:20.630 --> 00:33:24.390 in my life. What's a what's a free thing that you can offer to them 547 00:33:24.390 --> 00:33:27.755 that can be, like, a little step into your world? Yes. 548 00:33:28.055 --> 00:33:31.895 So we have a free resource that 549 00:33:31.895 --> 00:33:35.495 is 7 days, 7 ways to get your 550 00:33:35.495 --> 00:33:39.210 first or next 100 Facebook group members. So, like, 551 00:33:39.210 --> 00:33:43.050 that's like the the minimum milestone marker, but it's also 552 00:33:43.050 --> 00:33:46.615 like a a movement for those that already have established groups. So 553 00:33:46.615 --> 00:33:50.155 that's what we're gonna give your listeners, 7 days, 7 ways 554 00:33:50.535 --> 00:33:54.200 to create, your first or next 100 Facebook group members. I 555 00:33:54.200 --> 00:33:58.040 love it. Okay. Get that, y'all. It's gonna be juicy. In the show 556 00:33:58.040 --> 00:34:01.740 notes, onlinedre.com/312. That's 300 557 00:34:02.335 --> 00:34:05.775 and 12 this episode, and all of the links to 558 00:34:05.775 --> 00:34:09.455 Christina's stuff. Tell us about your business and where we can find you 559 00:34:09.455 --> 00:34:12.469 online. So you can find me on facebook 560 00:34:13.570 --> 00:34:16.310 at deliver your genius or instagram@christinothach.jandowbey. 561 00:34:21.034 --> 00:34:24.395 Hey. Awesome. And I'll put those links in the show notes as well. Make sure 562 00:34:24.395 --> 00:34:28.074 to connect with Christina. Thank you so much for being on the show 563 00:34:28.074 --> 00:34:31.810 today. Thanks for having me. And thank you, dear listener, for 564 00:34:31.810 --> 00:34:35.570 another episode of the podcast. Make sure you give us a 5 star rating 565 00:34:35.570 --> 00:34:38.945 on Apple Podcasts, Spotify. Helps keep us in the top 100 566 00:34:38.945 --> 00:34:42.705 marketing podcasts, and that's all because of you. I'll be back soon 567 00:34:42.705 --> 00:34:45.525 with another episode next week. That's all for now. Bye.