Social media and marketing in general can feel super
impersonal. And that's why I'm excited to have today's guest on the show, Dre
Baldwin, who sent me a custom video proposal,
y'all, to be on this podcast. So today we're gonna dive into
his amazing work that he does, all of the success he's had on
social media. He's given 4 TED Talks. He's authored over 33
books. I'm excited to dive into that conversation shortly
right after this.
You're listening to the Mindful Marketing Podcast. I'm Andrea
Jones.
I've recorded over 300 podcast episodes. Yeah, it's
a lot. And I've tried a lot of podcast recording studios.
My favorite one is Riverside. Their virtual studio makes
me look super profesh as I interview my guests or even
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Dre. I'm so excited. Welcome to the show. Andrea,
I'm excited to be here. Thank you for having me on. You know, when I
got that custom video, I watched it, and then I sent it to my
podcast manager and was like, I think they have to have Dre on the
show. What I'm glad it worked. Yeah. It
worked. What what inspired you to do something so custom like that?
Because I'll tell you, I I in all my years doing this, I feel like
I've gotten 3 of these after 300 episodes.
Well, what inspired me to do that was just always looking for what can I
do that doesn't scale? Something that I know is gonna be different than what
everybody else is doing. Because I have a a podcast myself,
but I don't even have guests on my show. But I get pitches, those cut
and pasted pitches from people's managers and things like that. And I said, alright.
So if everybody I'm reaching out to is sending that, then how am I gonna
stand out? I had to do something that other people won't do. And it has
to be real. What can I do today that won't do? And I know people
won't take the time to do that. So I know me doing that is gonna
stand out for the people who see it. Well, it definitely stood out to me.
And I'm curious, how does this show up in other areas of your business?
Because we think about businesses. Scale
is the buzzword. Right? Everyone wants to scale, and you said you're doing
activities that don't scale. So what else do you do in your business that doesn't
scale? Man, that's a great question. So is this going back to
when I first was before even my business, like, when I was an
athlete and I was just trying to get on playing sports, and I'm sure we'll
talk a little bit about that, I was just trying to get a
agent to represent me. Usually, agents come calling you and you pick
1. I didn't have anybody coming to me. I had to go get them to
pick me, to choose me, to accept me rather. So I would cold
call agents even back in the days. I've always been a salesperson. So that's how
I first started doing it. And when I realized that would work because at in
the sports world is a 1,000 guys who think they're good enough to get one
job. Right? So how do you separate yourself from another 1,000? Everybody thinks they're better
than everyone else. That's not enough. Like, what can you do that they're not gonna
do? So as far as in my business these days, I'm I've always been
a person who always read my comments. I always respond to my comments. I respond
to text messages. I will have direct conversations with people who haven't even given me
any money and let them just build that relationship. So I've always
been big in just building a relationship with my audience because that's really how I
got on in the first place. It's just this random guy who nobody knows,
but he's giving people value, and you can actually talk to this guy. You can't
talk to the guy on TV or the guy in the magazine, but you can
talk to this guy. And I've always been that type person, and a lot of
my ideas for what to do next comes from the conversations I have
with people in my audiences. So it serves me at the same time that it's
serving them. Yeah. Okay. I wanna go way back. You mentioned
your time as an athlete, and you were cold calling agents,
to represent you. And I know when we think about athletes too, you're you're
talking about the top 1% of the 1%. Right? Everyone is
talented at that point. So when you're calling these agents and you're
doing the things that can't be scaled, what are you saying?
Like, how do you stand out, when when compared to the
other competitors in your space? Great question.
Well, the first thing most athletes are thinking is, well, I can just run faster,
jump higher. I can do dribble better and make a better jump shot. But I
realized I've always been this person who kind of thinks in, like, deductive reasoning. So
I'm thinking if there's a 1,000 of us all trying to get
maybe 5, 10 available jobs, maybe even
more, Everybody's thinking, well, I'm just better than another player. So if they let us
all get on the court, then I'll prove it. But better is extremely subjective,
Andre Andreas. So it's very hard to prove that you're better than somebody because
it's all based on people's opinion. So you might have this opinion, but someone else
has a different opinion who's right, who's wrong. So I asked myself, what can
I do that will make me stand out in a way that's completely different
from them regardless of skill set? And I knew that there were a
lot of players in my boat who we felt like we're good enough to play
pro, but nobody no one was calling us. So I said, let me just call
them. And, again, I've always been a salesperson. At the time that I started my
career, I was actually working as a salesperson at a gym, calling people
and trying to get them to come to the gym to buy memberships. Okay. So
I already I was already very comfortable with the concept of calling someone out the
blue and trying to sell them something. So I was already in on it. Now
I was selling myself. So if I could sell a gym membership, I could sell
me. Right? I believe in me more than I believe in the gym. So that's
why I was, reaching out to these agents. Again, not once I had some
collateral. I had a scouting report. I had some footage of myself playing. I I
said, okay. Here's who I am. Here's what I have. And I knew what those
agents wanted. And an agent just wants somebody who is going to make money,
who's gonna get a job, Because when their client makes money, they make
money. So I knew what they wanted. I knew what I wanted. So so let
me offer them some type of mutual benefit here. If they believe I'm good enough,
then why would they say no? Now I call 60 of them. Only one of
them said yes. But one is all you need. Yeah. What is all you
need? What is all you need? You know what I love about this story too
is the fact that you really hone in on
the consistency of doing these calls even though it took
60 of them before you got someone to call you back.
And then also believing in yourself and
using the skills that you have to focus on what that
person wants. What does the person on the other side of the call want? And
I think that's really, you know, bringing it back to this podcast, that's really why
I ultimately really enjoyed your your pitch. Because not
only was it personable, you said, hey, Andrea. I was like, oh, this is just
to me. But you also positioned
yourself as, like, here's what I can bring to your show. And so I
think that unscalable model is
super important when we think about business as well. How do we
instead of focusing it on, you know, trying to make as much
money as possible, how can we figure out the needs of the other people?
So translating that into your business today, you know, obviously, you have a lot of
success, all the TED Talks, the books. You've had,
content that's been consumed over a 103,000,000 times.
How do you translate that, you know, cold call
energy? Like, I'm doing this 1 to 1
into the content that you create that has been seen
by way more than one person? Great question.
So a lot of the things that I put out there, Andrea,
are simply me answering questions that either I've been
asked directly, which at a certain point, you pretty much have answered all of
those. And then you get to the point where you're answering the questions that people
you need to ask, but they don't even know they need to ask. Mhmm. And
that's what makes us experts because we're thinking of what
you should be thinking about, but you are not advanced enough to do it, but
that's the reason why, you know, they pay us. They pay us attention. They pay
us money because we're 10 steps ahead of the audience. And that's the reason that
the our audience is our audience because we are seeing what they're not even
understanding. So sometimes somebody asked me a question or to make a comment, and
I understand that their thinking is off, but they don't understand it. So my
job is to get 10 steps ahead of them and help them understand, okay. The
reason you're asking this question is because that's connected to this thought and this experience,
but let me help you understand what you're not seeing. And then I make my
material based on that. And the other thing is I heard somebody say this
once. He said that in his audience, if he gets asked the same question three
times, he goes and makes a product out of that answer to the question.
So whether that be, I'll go make a course. I'll go make a webinar. I'll
go make a I don't know what else you can make a book. Something to
answer that question because if you get 3 people asking you the same question, it's
probably another 10,000 who had the same question. Right? Or they need
to be asking that question. They just don't know it. So I create my content
based on what are the things that I know people in my audience are either
thinking or they're gonna be thinking or they should be thinking, and I just jump
ahead of them and show them, hey. This is what you need to be knowing.
This is what you need to understand. Maybe even before they realize it. Yeah.
Oh, I love that. Okay. I wanna get, like, super nosy and specific about your
content strategy. But keeping it broad strokes as well, you
mentioned so this concept of someone asks you a
question, you create the content, someone asks you three times,
you make it into a product. My mind instantly goes to,
like, I don't have time for all that. So how do you balance
how do you balance the, like, need to create the product
itself versus the
desire to create the, like, public free content that we see on,
you know, YouTube and in social media? Yeah. I think it's a matter
of, first of all, having a process. So the cleaner and smoother your process
is, then the more you can mass produce, for lack of a better term,
either your content or your products. Because if you have a clean process for,
okay, every time I write a book, this these are the 17 steps I need
to take to write a book so you're not reinventing the wheel every time. So
that way, if it takes most people a year to write one book, you might
be able to write 3. Right? Because you have the process. Same thing with
content. If it takes someone a week to do, one
video, maybe you could do a video a day simply because you have process, and
all you had to do is just follow that assembly line process, so to speak,
what you're doing. So number 1 is the process. Number 2 is you
you had to draw a clear line. You had to have a structure. And the
structure is a line between what do I do for free and
what do I do for pay. And when you are clear what that line is,
then it's easy to make the decision of what's gonna be free content versus what's
gonna be paid. And what I found when it comes to content is
that, a lot of us who are in the thought leadership space, a lot of
the stuff that we offer behind the paywall is really about
the personalized help that people want with
the same stuff that we already told them for free. So it's not necessarily
we're creating brand new stuff when you get into the behind the paywall that
all of a sudden we got this whole, hidden world of material that you never
knew about. It's just that we're giving you more hands on application
of how to use it, how to use it specifically for your situation, holding
you accountable to making sure it gets done. And, what a lot of people
do do these days with group materials is now you also connect with a community
of like minded people who are also on the same path as you. And those
things are all worth money. And I've heard, marketers say that you can take
the same material and put it into a different package and the value of it
changes because it's a different approach. So the material that's in a lot of
coaches have books. Right? And a lot of the material that's in their
coaching program that you may pay tens of 1,000 of dollars for is all in
the book. But people don't value a book that they pay $20 for the way
they value a coaching program they paid $25,000 for. That
that investment gets more of their attention and they pay more attention, and
therefore, they get more value out of it because they're more invested. So
it's a a human psychological thing more than it is a
tactical, information thing. Because, what I tell
people in my audience I have a lot of entrepreneurs in my audience is that,
Chat GPT and Google have us beat on information. You're not gonna win that race.
So you're we're not this is not about information. It's about how is
this applied, who's being held accountable, and the relationship you have with your audience. That's
what matters the most. Yeah. A 110%. Especially in the in
the age of YouTube, you can literally just look up anything you want an answer
to and Exactly. There'll be several many opinions you could scroll through to figure it
out. I love that. Okay. We're gonna take a quick break. And when we come
back, I wanna get nosy about your specific content strategy when we get
back.
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Okay. We're back. So just taking a quick look
at your socials. You've got Instagram, YouTube, Facebook,
LinkedIn, x, TikTok. You you're a lot of places.
Plus you write the books, plus you have your offers.
What is your main content focus right
now? Main content focus is probably
my my master class, also known as podcast. I call it a master class.
Master my daily show, comes out every single day. So it's basic it's only
me talking. So it's kinda like the radio. So if this was 30 years ago,
I have my own radio show. But since it's today, I got a podcast. So
it's just me every day just giving people the game around the
work on your game, philosophy, whatever I see. And as we talked about,
whatever questions I think either people are directly asking me that I
haven't thought of answering yet. But since I've been in the game for so long,
often it's me answering questions that people haven't asked me yet, but I know they
should be asking. So that's my main place is that daily
show. And then a lot of the material that I put out on the other
platforms are simply derivatives of things that I'll talk about
there. So that's basically the feeder, and everything else kinda plays off of
that. A daily podcast takes a lot of discipline.
And I know discipline's something like, it's a core part of what you talk about.
But for entrepreneurs thinking about daily podcast,
like, how should we think about discipline in order to make a project like
that successful? Oh, that's a great question as well. So
discipline, first of all, biggest challenge people have with discipline is that they try to
force feed it, and that's the wrong way to be disciplined. There are probably a
lot of people listening to this who probably feel like I need to be more
disciplined at throwing them away. Going to the gym, with managing
my money, with, spending more time with my kids, spending more time
with my significant others, starting my podcast, finishing my course,
writing my book. Now a lot of people say they wanna be more disciplined with
a thing, but they aren't being disciplined at it. It's because they're trying to force
it. When instead, you need to understand how discipline works.
Discipline is a result of structure. When you have a strong
structure, discipline is a natural
byproduct of it. So if you think about the example I like to give is
when you were in 2nd grade and the teacher didn't come to school that
day, but a substitute teacher came in the classroom, what did you and your classmates
immediately think? They think, alright. Today is gonna be a zoo. Yep.
Acting up. Right. Exactly. Why? Because the teacher
represented structure. And when the main teacher's not there and the
substitute walks in, you know that there's no structure. Therefore, you could do whatever you
want. So structure creates discipline, and structure comes from having clear
principles. A lot of people don't have clear principles or a
personal operating system. The same way that the iPhone has an operating
system. And every 6 or 7 months or so, they give you a new one
to update that operating system. Humans need an operating system. And when you have a
clear operating system, that means you have clear principles, which means you don't need to
spend a lot of time in deliberation and decision making. So that operating system
leads to this is the structure I'm gonna follow because it's a a reflection of
my principles. The discipline is a result of the structure.
As a result of that discipline, you have confidence. Confidence leads to performance, performance
to results, results to rewards. So that's the process that
everyone needs to follow. And when it comes to I don't even remember exactly what
your question was. I kinda went on tangent. No. No. I love it. It's all
about, like, discipline and how to set that up, especially
considering you have this this daily master class that you
produce. Yeah. So the thing is, Andrea, I this goes
to another thing. You asked me at the beginning. What do I do that doesn't
scale? Alright. So when I first started my show, I said, alright. I gotta because
I started my show in 2016. And at this time, 2016,
there was a lot of people doing podcasting. So a lot of people jumping in
because before that, I was doing YouTube, and then YouTube got saturated. Everybody was
doing YouTube. Now everybody's doing podcasts. So I said, what can I do on
my show that's gonna be different from everybody else who has a show? I said,
alright. Well, I can't just prove that I'm better than them. So what else can
I do? I said, alright. I'm a put out a show every single day. And
that's what I did. I'm a put out a show every day, but not like
the little 3 minute episodes. I'm a do, like, 20, 30 minutes every day, which
is what I do. So every day is a 20, 30, sometimes 40, 50 minute
episode depending on what the subject is and how much I had to say, and
just put it out every single day. Now that does not scale. That is not
AI generated. That is not I don't do, replay episodes. I don't
run back an episode from 5 years ago. If you missed it, you missed it.
You still catch it. I mean, it's free. But I put out new material, fresh
material every single day, and nobody can beat me at
that. So that's that's another thing that doesn't scale that I've always
done. So that's the the discipline is a result of the structure. The
structure result, the principle, the principle result of just the decision that I made. What
can I do that other people aren't doing? I mean, even the thought process
behind, like, how can I do this differently from other
people is so interesting to me because especially as
a marketer, I always think, oh, here's what I know works, you you
know, because I see this time and time again? So I'm gonna take this formula
and just keep applying it. And this is where you get the saturation. Right?
The reason it worked the first couple of times may not be the same
reason reasoning, you know, 5, 10 years down the road.
So what you've done is you've gone, how can I do this differently
knowing that better may not be the difference? Right? It's
not just better. It's Right. It's you've gotten more
quantity. You've gone in a way that just your your body of work
is so large now because you've you've been doing this for so long.
Okay. So back to, like, the specifics of this masterclass,
the show itself, what are the the systems
behind that? Like, do you have a team supporting you? How do you record
it? Like, I wanna know specifically how you produce it daily, because
that's, like, like, mind blowing. Yes. Another great question.
So I recorded actually the same I could be recording it right now,
and if somebody was watching from that side, I wouldn't know the difference. So it's
the same setup as I have right now. So I'll record on this mic, same
mic I'm talking to you on. And the audio, I record through,
Audacity, which is free software anybody can use right here on the computer.
I have a, tripod right here where I record the the video
version. And then I do have a team. My, audio people
are in the Philippines. They just master the audio and make sure it
sounds no studio quality. Then they actually, I
train them on how to put it up on RSS feed. And then
through RSS by the way, if anybody doesn't know what that is, it's just the
feeder system into all the apps. So the Spotifys, the SoundClouds, etcetera. I
mean, Apple Autos. So they put it into the RSS feed, then
it automatically goes out to the podcast apps. Then we put up
a a blog post for each episode. They know how to put that up on
the website, and then it gets shared out on all the socials. And
then, what else do we do? And then we take sometimes that material. So if
anybody looks at my Instagram, you see that I do these, reels on whiteboard
where I'm standing in front of the board and I give you 3 points. That's
usually from one of the episodes that I've recorded at some point. But since I
have almost 3,000 episodes, I could take any episode from the last
7 years. It doesn't have to be today's episode that I do a reel about.
I'll pick one from 5 years ago, and and I can do a reel about
that one. I can write an article about that. I can take every month
actually, I have this book that we put out called the black book, and this
is something we send out to members of our, program. I get every
episode transcribed, and then we put it into a book. And we send
this out every month to everybody in our, university. So
and then articles. A lot of times, the articles that I write, they're not
transcripts, but it'll be a written version of something that I've
talked about at some point on my show. So this is, as I
said, it's a feeder system from what I talk about on the audio.
I will eventually, it becomes written material. It becomes social media content. It can
be a caption to a post that I put on Instagram or Facebook
or something like that. So we're always just trying to I'm always looking for ways
to systematize these things, and we can make it even better. Because, I mean, I
have a few books out now, but I could probably put out a a thousand
if we can make it even tighter system, this whole thing. So I do have
a team, and they do their part. I do my part, and we got a
kind of a well oiled machine at least as of today. It's just tickling me
that you said a few books. Just 33 casually. A few.
A handful. No. I I love that you have this system in
place, and that the the master class really drives the
content for everything else that you do,
what are some of, like, the success metrics you look at as
you're as you're producing the masterclass? Are you looking at the
episodes that get the most listens, the longest listen time?
Are you looking at, you know, which ones get the most traction on social media?
Like, how are you deciding if this whole thing is worth it for you?
Biggest thing for me is when I I told people this probably
when I was maybe a 1000 episodes in, like, why if you wanna
start a show, if you wanna be on YouTube or you're gonna be on a
podcasting app or anywhere where you're gonna be putting your voice and your thoughts out
there or even blogging, Why would you wanna do it? Number one reason
is you have something to say that you can't not
say. That's the reason why I started my show Because I knew I had
things to say, and I needed a platform through which to put them out
that I could not say these things. And I like
I like YouTube, but YouTube is requires a a very strong,
visual, and I was never good at video editing. Good
thing about audio is that I can record the audio. I can send it to
my audio team. They can edit the audio. It is much easier to edit audio
than it is to edit video. Editing video is very, resource
intensive, very heavy on resources. And I do like making
video. I still put videos on YouTube, but the audio does a lot better for
me because I found that my target audience, my ideal clients, these are people who
are running businesses. These are people who are making, low to mid to
high 6 figures. They're not watching YouTube videos, so they don't have time. Right? They
have families. They have kids, and they don't have time to watch YouTube.
But when they're going to work or they're in the middle of their workouts, they
can listen to an audio show. And that's where a lot of them find me.
So I also it's not just what I personally believe I should do,
but it's also understanding who's my target audience, who are the people who are responding
the most strongly to me. There are people who find me through audio. And
not only my audio, but also on other people's platforms as well, but
specifically through the audio versions of the episodes, not the videos. So
it's just interesting in that way. So not that I don't use social media, but
I found in my ideal clients, the majority of them are finding me through
audio. Yep. Yeah. I find the same for my, service
clients where, you know, they're not looking up a tutorial about
how to post an Instagram reel. That's a totally different audience from
someone who's asking a different question. Like, how do I think about social media as
it fits into the larger scope of my business? It's a it's a it's a
broader question that, fits a very specific
group of people who are a little bit farther along in their journey. And
so I find it interesting that your audience mirrors that as well
and that they want the convenience of the show that's in
their EarPod their AirPods as they go about and do their
work. So how do how do you track then those
people who listen to the podcast and then they
are into your funnel. So for a little bit of
context here, I already know podcasts to track any sort
of funnel is very challenging. So I am asking this also
personally as well. But we find this anecdotally for us.
People will say, I found your podcast. I listened to every episode and now this
I'm here. Right? But I'm wondering, how do you how do you track that
success for for your audience as well? Are they are they telling you they're listening
to the podcast, or do you have other metrics that you're looking at?
No. Almost the same as you. Okay. We ask them, how'd you find out about
me? Whenever I'm on a a call with somebody, how'd you find out about me?
How'd you find out about us? You know? What were you looking for when you
found me? And a lot of times, people will say either, a, I
listened to Andre's show, and I heard you on there, and that's how I
ended up in your world. Or b, I was just looking through the
podcasting app, looking for a show on x,
on topic x. Yours came up. I gave it a list, and I liked it,
and I've been listening ever since. So he just tell you. So anecdotally is pretty
much the only way. Podcasting stats are, yeah,
they're kinda hard to track these days because you can't really
track Google hasn't quite gotten to the point where it can index video and
audio Yep. The way it can index text. And I've been telling my audiences that
when they get good at doing that, it's gonna change the game. For everybody who
has audio and video out there, it's gonna change SEO as we know it.
So for somebody like myself or someone like yourself. But for now, it's
really just asking the people how'd you find me. And that's the most important thing
anyway, and you can't, hopefully, it doesn't get to the point that
some software can track that because that's a little bit too much, data breach,
a privacy breach if they can track everything like that. I'd rather people just be
able to tell me, hey. I just found you on the show. I listened to
your show, whatever. Yeah. So that's how we know family is you. Yeah. Yeah. You're
right. At some point, it's like, alright. This is a little bit too much data.
Yeah. Exactly. I love that you still maintain that personal connection to you throughout
everything you're doing. You know, even something as simple as asking someone on a
form or on a call, you know, how did you hear about us? It's just
that other little touch point. So what's next for you? Are you
exploring any new avenues, topics, platforms, a new book
perhaps? I made a pact on myself that I
wasn't creating anything new in 2023. So by the time you hear, I know we're
recording this way before it comes out. But I told myself I wasn't create create
anything new this year. And as of we're almost at the end of hope
you don't mind me missing. We're almost at the end of 2023, and I'm recording
this. And I have not created anything new. I did not create a single move
funnel. I did not write a single new book. I did not launch a single
new product. All I wanted to do this year was focus on what I had
and really zone in on it, and that's our our coaching program. That's the main
thing. But going into the new year and really at the end of
this year, this in quarter 4, really been focusing on offloading
and getting other people who are way more skilled than me on jobs and
not necessarily under our umbrella. Like, these are not employees.
So, I don't wanna build another funnel. I'm never building any more funnels. So I
want the final funnel builder. Found that person, so I know what they're gonna do
for me and how they're gonna do it. The professional speaking business, I
have not really been focused on that a lot since, price since COVID.
But I've I've been on shows of people. They're like, Dre, you need to be
speaking. Like, you it is you'll need money on the table. So I need to
get back in the speaking business. So I know what I need to do for
that, and I know the people who can help me with that. When it comes
to finding the right more of the ideal leads for my coaching
business, found people who can do that. And there was one other thing. Oh, yeah.
Getting, just getting the right, landing page or home
page, what they now call funnel hub because I use funnels. So getting that
built by the right people. And there was one other thing. I can't remember what
it was, but everything is about offloading. So that's my my mindset now is
offloading. I can do those things. Everything I just mentioned, I can
do, but I don't like logging into the ads manager. I do not like building
funnels. I do not like editing audio or text or video.
And I just need to get other people who love doing that stuff to do
it, and I will pay them gladly to do it for me. So that's my
focus right now. Yes. I'm giving claps for those of you who are
listening. Because that there is a point in your business where you
shouldn't be doing everything because it actually will be holding you back. So I love
that for you. So though for those folks who are listening who are like, I
need more dry in my world, you have a free book that
you're gonna give away. Tell us about the book.
Yes. That's this book right here, for those who are watching on video, is my
book called The 3rd Day, the decision that separates the pros from the
amateurs. And the concept of this book was actually sourced from, back in the
day playing ball when basketball players were asking me, Dre, how are you always in
an empty gym by yourself? Like, do you own the gym? Do you have a
gym attached to your house and you rent it out so nobody else can use
it? And the answer was none of those things. And I started explaining this concept
of the 3rd day, which is everybody knows that we're at gymnast. It's a actually
a public gym owned by the city. The membership's, like, $9 a month, so it's
not like Equinox where you are priced out. Anybody can get in. But people didn't
come to the gym simply because people were not consistent. 1st day, everybody shows
up. 2nd day, a few a little bit fewer fewer people than the 1st day.
And by the 3rd day is only regulars. Alright. The same way it works in
the gym. Alright. In January, everybody's in the gym. By February is,
still you got a few new people. And by March, you got the same people
from last year. Alright. And that's pretty much how the 3rd day works. So the
3rd day is not specifically 1, 2, 3 days in a row. It's about the
situation in life when you realize that the thing that you signed up for is
not one big party is not gonna be all fun and games. So there's some
actual work and some grind that goes into it. And what are you gonna
do? It's about the decision that you make. Are you gonna keep showing up and
deal with that grind and do that work, or are you not? And this is
why I call the decision that separates the pros from the amateurs. Because as a
professional, you must show up when there's a grind. Otherwise, you
will not get paid, and therefore, you're no longer by definition a professional.
Professional gets paid for what they do. And amateurs, they have the option of not
showing up because they're not getting paid anyway. So if you don't show up, nobody
cares. But a professional, you must show up. So that's what this book is about.
It's about putting the structure in place that leads to the discipline
so that you can show up consistently and do your job even when you
don't feel like doing your job. Because everybody has days when we don't feel like
doing our jobs, but the professionals show up and do it anyway. So
long answer to a short question. I'll give everybody a free copy of this book.
All you have to do is cover the shipping, and it's, 9.95
US. Internationally. I believe it's $19 internationally. It might be 29
internationally. And that's 3rd day book.com.
3rd day book.com. Just spell that all out, And we'll get you a free
copy of the book. Just tell us where to send it. That is awesome. I
love that. Thank you, Dre, for that gift. Y'all check out that and all of
the links in the show notes onlinedre.com/308.
This is episode 308. Dre, this has been awesome.
Thank you for being on the show. Absolutely. Thank you for having me on. I
appreciate you sharing your platform. Awesome. Awesome. And thank you, dear listener, for tuning
in to another episode of the podcast. Make sure you give us a 5 star
rating on Apple Podcasts or Spotify. Helps keep us in the top 100
marketing podcasts. I'll be back soon with a new episode, but that's all for
today. Bye for now.