1 00:00:00,719 --> 00:00:04,180 I'm a let y'all in on a little secret. One of my favorite 2 00:00:04,319 --> 00:00:07,680 ways to get new clients is not the way that you're probably 3 00:00:07,680 --> 00:00:11,219 thinking. It's through podcast guesting. I distinctly 4 00:00:11,280 --> 00:00:15,075 remember a time where I was featured on one particular episode 5 00:00:15,075 --> 00:00:18,515 that directly led back to dozens and dozens of clients in my 6 00:00:18,515 --> 00:00:22,275 business. And I'm excited to have Sam Brake Geer come 7 00:00:22,275 --> 00:00:25,875 on the podcast today to talk to us all about podcast guesting so that you 8 00:00:25,875 --> 00:00:29,590 too can get clients from your podcast. But first, I 9 00:00:29,590 --> 00:00:33,430 wanna share a little word from our sponsor. Riverside is the all 10 00:00:33,430 --> 00:00:37,190 in one podcast recording and editing tool that I use for this 11 00:00:37,190 --> 00:00:40,835 right here show. 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If 21 00:01:13,835 --> 00:01:17,594 you wanna get on the Riverside train, check it out today, the links in the 22 00:01:17,594 --> 00:01:21,330 show notes, and make sure to use my code drea, d r e a, at 23 00:01:21,330 --> 00:01:24,310 checkout to get 15% off your membership. 24 00:01:25,570 --> 00:01:29,250 Sam, welcome to the show. Hey. Thank you so much for 25 00:01:29,250 --> 00:01:32,930 having me. It's fantastic to connect again. It was wonderful having you on my 26 00:01:32,930 --> 00:01:36,744 show. And, yeah. I'm so happy to be here. Yes. I'll put 27 00:01:36,744 --> 00:01:39,945 that link in the show notes, y'all. Go listen to my episode on Sam's show 28 00:01:39,945 --> 00:01:43,625 too if you wanna learn more about my approach to podcasting and podcast 29 00:01:43,625 --> 00:01:47,384 guesting. But today, I'm so curious to pick Sam's brain on this 30 00:01:47,384 --> 00:01:51,080 because about six months ago, we did a round table with some PR 31 00:01:51,080 --> 00:01:54,700 experts about podcast guesting. But I got a lot of requests 32 00:01:54,760 --> 00:01:58,280 on Underhill. What do we actually say in the episode? So we're gonna cover 33 00:01:58,280 --> 00:02:02,040 that in today's episode as well. But first, I kinda wanna get a a bit 34 00:02:02,040 --> 00:02:05,674 of your background, Sam. How did you get into the the 35 00:02:05,674 --> 00:02:09,055 world of podcasting? Yeah. It was quite random, actually. 36 00:02:09,194 --> 00:02:12,895 I ended up in Medellin, Colombia randomly 37 00:02:13,114 --> 00:02:16,735 because I just left The UK, spent eight months traveling through Mexico 38 00:02:16,875 --> 00:02:20,690 and US and Central America, and just found a place. I liked it, 39 00:02:20,690 --> 00:02:24,450 enjoyed it. I had to find some sort of work while I was there. And 40 00:02:24,450 --> 00:02:28,130 I ended up in an internship at a media company that led to a job, 41 00:02:28,130 --> 00:02:31,730 and then I discovered podcasting. I really 42 00:02:31,730 --> 00:02:35,495 loved consuming podcasts. Fortunately, I got the green 43 00:02:35,495 --> 00:02:38,935 light from my bosses to say, hey. I wanna start a podcast at this media 44 00:02:38,935 --> 00:02:42,694 company. I got some big guests early on, and that really 45 00:02:42,694 --> 00:02:46,295 propelled me very quickly into podcasting. I 46 00:02:46,295 --> 00:02:49,840 produced and hosted podcasts for this media company for, a 47 00:02:49,840 --> 00:02:53,680 number of years in 2021. I actually went part time there 48 00:02:53,680 --> 00:02:56,880 to work the other part time the other the other half of my time at 49 00:02:56,880 --> 00:03:00,640 a guest booking agency, and I worked there up 50 00:03:00,640 --> 00:03:04,215 until 2024, which is when my wife and I 51 00:03:04,215 --> 00:03:07,974 launched Podwrytten, a podcast guest booking agency for health and wellness 52 00:03:07,974 --> 00:03:11,655 businesses and professionals. And, yeah, we have been super 53 00:03:11,655 --> 00:03:14,820 active in that space ever since, and I really love what I do. 54 00:03:15,380 --> 00:03:19,060 Yeah. Oh, that's so cool. I love that this, kind of, like, 55 00:03:19,060 --> 00:03:22,820 nomadic lifestyle led to the online business. I hear that 56 00:03:22,820 --> 00:03:26,660 happening so often. It's kinda like birth a little bit from necessity and then 57 00:03:26,660 --> 00:03:30,035 the passion comes there. I love that. So since you 58 00:03:30,255 --> 00:03:33,395 work with a lot of people, kind of booking them on podcasts, 59 00:03:34,015 --> 00:03:37,855 as your clients are preparing for guest appearances, what are 60 00:03:37,855 --> 00:03:41,055 some of the mistakes that they make as they're getting ready? And how do you 61 00:03:41,055 --> 00:03:44,750 help them avoid those mistakes so that they actually get clients from 62 00:03:44,750 --> 00:03:48,510 that guest appearance? Yeah. So I think something that 63 00:03:48,510 --> 00:03:52,190 people trip up a lot of the time with is not really knowing the podcast 64 00:03:52,190 --> 00:03:55,875 that they're about to go on, not doing the research. So one of the 65 00:03:55,875 --> 00:03:59,555 ways that we, like, avoid that with our clients is we prepare 66 00:03:59,555 --> 00:04:03,155 interview preps. So we produce an interview prep where it's, like, 67 00:04:03,155 --> 00:04:06,915 facts a a TLDR facts about the host. We've got a summary of the 68 00:04:06,915 --> 00:04:10,114 podcast, like, past episodes they can check out. We show them the pitch that we 69 00:04:10,114 --> 00:04:13,700 sent. So we have, like, a full rundown. Obviously, that's great if you're working with 70 00:04:13,700 --> 00:04:16,579 an agency like us and you have that provided. But if you're doing it on 71 00:04:16,579 --> 00:04:19,959 your own, then I would definitely say, like, do that legwork yourself. 72 00:04:20,260 --> 00:04:23,955 Just check out, like, who the audience is speaking to. Understand, 73 00:04:24,095 --> 00:04:27,935 like, the vocabulary that they use so that you can use that vocabulary when 74 00:04:27,935 --> 00:04:31,615 you're on the show and understand what they've spoken about 75 00:04:31,615 --> 00:04:35,375 before so you can offer fresh insights so you're not just repeating what everyone 76 00:04:35,375 --> 00:04:39,129 else is saying. So I would definitely say leading up to it, yeah, do 77 00:04:39,129 --> 00:04:42,810 your research. I know that's super basic, but that's that's the best 78 00:04:42,810 --> 00:04:46,650 thing. And also, I would say just when it comes to vocabulary, if I could 79 00:04:46,650 --> 00:04:50,435 be super specific, sometimes I'll go on a show and the show will be 80 00:04:50,435 --> 00:04:54,115 about health coaches rather than saying, like, oh, listeners can use these 81 00:04:54,115 --> 00:04:57,875 techniques to do this. I'd be like, health coaches might 82 00:04:57,875 --> 00:05:01,555 use social media, but podcast guesting can be really effective for health 83 00:05:01,555 --> 00:05:05,270 coaches. Just like specifically showing them that you're talking to them, I 84 00:05:05,270 --> 00:05:08,870 think is just one small step that you can take to gear it your 85 00:05:08,870 --> 00:05:12,710 information to the audience. Okay. I know you said this was a small step, 86 00:05:12,710 --> 00:05:16,550 but y'all, I'm gonna, like, ask you to write it down, underline it, 87 00:05:16,550 --> 00:05:20,235 highlight it because I think it's huge. Like, I as as someone I've 88 00:05:20,235 --> 00:05:24,075 been on both sides of it. Right? Like, I've podcast guested. I've had people 89 00:05:24,075 --> 00:05:27,675 pitch me. And the amount of pitches that I get for our 90 00:05:27,675 --> 00:05:31,115 show that are literally just copied and pasted, no 91 00:05:31,115 --> 00:05:34,520 contact. I got one, last week from a 92 00:05:34,520 --> 00:05:38,360 doctor. Nothing against doctors, but he, like, was 93 00:05:38,360 --> 00:05:41,960 a prostate doctor and wanted to talk about, like, his research in, 94 00:05:41,960 --> 00:05:45,340 like, prostate cancer. And I was like, what does that have to do with marketing? 95 00:05:45,480 --> 00:05:49,185 Like, I'm like, good on you for what you're doing, but literally has 96 00:05:49,185 --> 00:05:53,025 nothing to do with me. And so I feel like the frustration from the host 97 00:05:53,025 --> 00:05:56,865 too, like, that's sometimes your first touch point with this relationship 98 00:05:56,865 --> 00:05:59,949 that you're building. It it can be frustrating. Because I let like, I know you 99 00:05:59,949 --> 00:06:02,210 said it was a small thing, but I'm like, no. This is huge. 100 00:06:03,470 --> 00:06:06,830 Yeah. Absolutely. I once had a a pitch for Rave 101 00:06:06,830 --> 00:06:10,290 Cloves on my podcast. And my podcast is all about podcast 102 00:06:11,025 --> 00:06:14,705 building podcast growth and podcast guesting and someone's trying to sell clothes 103 00:06:14,705 --> 00:06:18,305 for raves. So yeah. I understand. Yeah. See? Pay 104 00:06:18,305 --> 00:06:22,145 attention, people. Okay. So I want I do wanna talk about the relationship piece 105 00:06:22,145 --> 00:06:25,285 of it because when you're going on a podcast, 106 00:06:25,879 --> 00:06:29,319 it's you're asking a lot, from that host. They're 107 00:06:29,319 --> 00:06:32,780 trusting you. And so how do you go about building 108 00:06:32,840 --> 00:06:36,520 relationships and nurturing connections with these hosts where you're you're showing up on 109 00:06:36,520 --> 00:06:40,295 their show? So I would say think about how 110 00:06:40,295 --> 00:06:43,655 you can add value. If you always have, like, a a value, you're looking to 111 00:06:43,655 --> 00:06:47,495 give value and not necessarily always looking to take, but definitely, like, over 112 00:06:47,495 --> 00:06:50,875 delivering value, especially if you're gonna look to get something back. 113 00:06:51,280 --> 00:06:54,740 And what this could look like is just thinking about, 114 00:06:55,200 --> 00:06:58,880 like, how can I help them get closer to their goals? And 115 00:06:58,880 --> 00:07:02,560 could that be, like, introducing them to a new potential guest? Maybe you know 116 00:07:02,560 --> 00:07:05,440 someone in your network who would also be a great guest to them. Maybe they 117 00:07:05,440 --> 00:07:08,974 would be a great guest on a show that you know. Like, so one thing 118 00:07:08,974 --> 00:07:12,735 that I do whenever I try and connect with someone, I try to 119 00:07:12,735 --> 00:07:15,935 understand, like, if I would be a good guest for their show or if I 120 00:07:15,935 --> 00:07:18,814 can deliver a guest a good guest for their show, and then just keep that 121 00:07:18,814 --> 00:07:22,099 ball rolling. If they connect you with someone, then think about who can I introduce 122 00:07:22,099 --> 00:07:25,939 that person to, and who could might I be able to pitch that person 123 00:07:25,939 --> 00:07:29,379 to as a guest? So I think just always having in mind, like, the ways 124 00:07:29,379 --> 00:07:33,219 that you can give value back to them and do the and have that 125 00:07:33,219 --> 00:07:36,525 in mind before you get on the show. Like, so just have a think about, 126 00:07:36,525 --> 00:07:39,485 like, okay. If this call goes well, at the end of the call, could I 127 00:07:39,485 --> 00:07:42,925 say, I actually know someone that you might like. I and then maybe give them 128 00:07:42,925 --> 00:07:46,444 a quick summary, and then you can just, like, send over some more details 129 00:07:46,444 --> 00:07:49,985 afterwards and allow them to check out. And one tip on that, I would say, 130 00:07:50,285 --> 00:07:52,840 make make sure that you run it by them first and you get their approval 131 00:07:52,980 --> 00:07:56,580 and then go to the other person and directly speak with them. Because 132 00:07:56,580 --> 00:08:00,180 sometimes I've had this situation where someone said, like, they haven't 133 00:08:00,180 --> 00:08:02,979 even asked me first if I think I would be a good fit. I just 134 00:08:02,979 --> 00:08:06,555 get dropped in an email with some random person and they're like, I think you 135 00:08:06,555 --> 00:08:10,395 two would make a great collaboration. And that's nice. Like, I appreciate 136 00:08:10,395 --> 00:08:14,155 them thinking about me, but I kind of want to avoid that awkwardness of me 137 00:08:14,155 --> 00:08:17,675 being like, I don't think this is a good fit because I've had that before 138 00:08:17,675 --> 00:08:21,460 where it's been maybe been a direct competitor or it's been someone 139 00:08:21,460 --> 00:08:24,979 that's, like, off topic or not quite right, and you just have to be, 140 00:08:24,979 --> 00:08:28,259 like it puts you in an awkward spot. So make sure that you speak to 141 00:08:28,259 --> 00:08:32,044 both of those those people individually. And then if they both say yes, it's kinda 142 00:08:32,044 --> 00:08:35,885 like Tinder. They both they both swipe swipe right on each other then you're like, 143 00:08:35,885 --> 00:08:39,565 great. I'm gonna match you up. So that's that's, yeah, one one 144 00:08:39,565 --> 00:08:43,409 piece of advice. Also think about maybe upcoming events that you have. Like, if you're 145 00:08:43,409 --> 00:08:47,170 going to do, like, a workshop and you think this person might make 146 00:08:47,170 --> 00:08:50,550 a great guest for my workshop or maybe you're gonna have a panel discussion. 147 00:08:50,930 --> 00:08:54,770 Think about, like, upcoming events in your calendar that you might be able to 148 00:08:54,770 --> 00:08:58,225 invite them to. Or even if you're going to a live event, that that works 149 00:08:58,225 --> 00:09:01,665 really well. And if you don't have anything coming up and you wanna kind of 150 00:09:01,665 --> 00:09:05,505 extend this relationship and you want to create something, consider 151 00:09:05,505 --> 00:09:09,240 doing an Instagram live or a Facebook live and that could be a great 152 00:09:09,240 --> 00:09:12,300 way of just taking things beyond the podcasting connection. 153 00:09:13,000 --> 00:09:16,759 Yeah. I love this because it's all it's all relationship building. And I may 154 00:09:16,759 --> 00:09:20,595 have to steal that Tinder analogy because I often use this, like, 155 00:09:20,595 --> 00:09:23,815 dating analogy. Right? Like, even when you're sending out pitches, 156 00:09:24,515 --> 00:09:27,395 it it is a lot like dating. Like, some people will be like, yeah. Sure. 157 00:09:27,395 --> 00:09:30,915 And some people will ghost you, never respond. And, you know, some 158 00:09:30,915 --> 00:09:34,515 podcasts you get on and it's like instant connection. And some podcasts you get on, 159 00:09:34,515 --> 00:09:38,230 you're like, ugh, that felt awkward. You know? Like, it it's just human it's 160 00:09:38,230 --> 00:09:41,690 humanness at its core. So, like, make sure both parties 161 00:09:41,750 --> 00:09:45,290 swipe right, and, yeah, let's be freaking humans over here. I love that. 162 00:09:45,750 --> 00:09:49,325 So what about the newbie? So the people who are new to podcast guesting 163 00:09:49,625 --> 00:09:53,465 and they're feeling a little nervous, what what are some 164 00:09:53,465 --> 00:09:57,305 things they should consider when they're headed into that 165 00:09:57,305 --> 00:10:01,065 that first podcast interview to make sure that they are putting 166 00:10:01,065 --> 00:10:04,720 their best foot forward? Yeah. So again, beyond doing the 167 00:10:04,720 --> 00:10:08,240 research, I would say if you're maybe lacking some 168 00:10:08,240 --> 00:10:12,000 confidence, maybe just try and do some, like I mentioned before, Instagram 169 00:10:12,000 --> 00:10:15,680 lives. I've interviewed some hosts that before they even became podcast hosts, before they 170 00:10:15,680 --> 00:10:19,385 did podcast guesting, they just did some Instagram lives, which in 171 00:10:19,385 --> 00:10:22,445 my opinion is scarier because it's live. 172 00:10:23,065 --> 00:10:26,505 So I don't know if I would choose that, but I've heard that some people 173 00:10:26,505 --> 00:10:29,865 prefer that. So that is an option. And also I would 174 00:10:29,865 --> 00:10:33,350 say go for some really small shows. Like, if you're if 175 00:10:33,350 --> 00:10:36,650 you're struggling with knowing what to say and 176 00:10:37,030 --> 00:10:40,870 how you present yourself, like, it's like anything. With more practice, you 177 00:10:40,870 --> 00:10:44,710 will get better and you'll become more confident, more capable, and more competent at 178 00:10:44,710 --> 00:10:48,425 what you're doing. So purposely seek out shows that 179 00:10:48,425 --> 00:10:52,265 look like they don't have many listeners. Like, you might not get in front of 180 00:10:52,265 --> 00:10:56,105 many, listeners, of course, but at the same time, it's like 181 00:10:56,105 --> 00:10:58,985 a practice run for you and you just get the chance of jumping on a 182 00:10:58,985 --> 00:11:02,710 show and just recording and yeah, it's just consider them as, 183 00:11:02,710 --> 00:11:06,470 like, practice runs. And maybe when you feel like you're ready to 184 00:11:06,470 --> 00:11:10,310 level up, look for shows which are potentially higher. 185 00:11:10,310 --> 00:11:13,750 And by higher, I mean, like, look at the Apple Podcast ratings. Maybe when you 186 00:11:13,750 --> 00:11:17,305 start out, just go for shows which have, like, one, two, 187 00:11:17,305 --> 00:11:21,065 three, like, what single digit Apple podcast ratings. And 188 00:11:21,065 --> 00:11:24,904 then if you feel a bit more confident, then go after shows with 189 00:11:24,904 --> 00:11:28,745 ten, twenty podcast ratings and just scale up and then 190 00:11:28,745 --> 00:11:32,340 keep scaling upwards. And another benefit of this is the more 191 00:11:32,340 --> 00:11:36,040 credibility that you build, the easier it is to kind of build this momentum. 192 00:11:36,100 --> 00:11:39,380 So if you do get one a couple of shows, then you're able to say, 193 00:11:39,380 --> 00:11:42,980 like, in your future pitches, PS, you can check me out on these 194 00:11:42,980 --> 00:11:46,605 shows. And this is something that we do, at Podritto 195 00:11:46,745 --> 00:11:50,425 where we will try and get our clients on, like, top 2% shows if they're 196 00:11:50,425 --> 00:11:54,264 just starting out, and then we'll get them on top 1.5 shows. And 197 00:11:54,264 --> 00:11:57,625 I'm talking about global downloads here, which anyone can check on listen notes. So you 198 00:11:57,625 --> 00:12:00,950 go to listen notes, type in a podcast name, and you'll see where it stands 199 00:12:01,250 --> 00:12:04,690 in the world for global downloads. And we kinda do this scaling up thing 200 00:12:04,690 --> 00:12:08,529 because you'll want to start off small and gradually 201 00:12:08,529 --> 00:12:11,410 work your way up the size of podcast. And by the end of it, we're 202 00:12:11,410 --> 00:12:14,715 able to get them on top point 5% podcast because we can say, like, you 203 00:12:14,715 --> 00:12:18,475 can check about these top 1% podcast or top whatever podcast. 204 00:12:18,475 --> 00:12:22,015 So I would say just be okay starting small, 205 00:12:22,315 --> 00:12:25,675 know that you're going to get better, and work your way up. As when it 206 00:12:25,675 --> 00:12:29,420 comes to, like, actually being on the call, I would say, 207 00:12:30,360 --> 00:12:34,200 feel free to take pauses and just don't get too 208 00:12:34,200 --> 00:12:37,720 much in your head about what you're going to say. 209 00:12:37,720 --> 00:12:41,524 Just try and let it flow. That's probably my best advice. Yeah. I 210 00:12:41,524 --> 00:12:45,204 think you're so right. It just comes with practice. Like, I was talking to someone 211 00:12:45,204 --> 00:12:48,964 the other day about this because I'm very introverted. Like, people are 212 00:12:48,964 --> 00:12:52,725 always surprised by this because I have a podcast that I talk for a living. 213 00:12:52,725 --> 00:12:56,550 However, I'm introverted y'all. Like, the only reason I can 214 00:12:56,550 --> 00:13:00,069 show up for this stuff is because I've literally been doing it for twenty years. 215 00:13:00,069 --> 00:13:03,509 Like like, that's the only way. That's the only way. It's like practice and 216 00:13:03,509 --> 00:13:07,269 repetition. And, to me, it's like, you know, let's say you're 217 00:13:07,269 --> 00:13:10,915 gonna apply for something like a a TED Talk. You don't just, like, show up 218 00:13:10,915 --> 00:13:14,595 with no background in speaking. Right? They wanna see the other 219 00:13:14,595 --> 00:13:17,955 talks that you've had, the practice. They wanna see other things. And 220 00:13:17,955 --> 00:13:21,735 so I think all of this kinda builds into just your marketing ecosystem. 221 00:13:21,955 --> 00:13:25,610 Right? Like, the more you practice your talking points, your 222 00:13:25,610 --> 00:13:29,130 stories, how you show up, the better it'll be and the higher the chances you 223 00:13:29,130 --> 00:13:32,970 have of getting those big bookings. But one question I have for you 224 00:13:32,970 --> 00:13:36,270 is something that I thought early days that I wanna get your opinion on. 225 00:13:36,875 --> 00:13:40,635 So I used to over prepare for podcasts. I don't now 226 00:13:40,635 --> 00:13:44,315 because, again, I have my talking points. But I used to, like, literally get the 227 00:13:44,315 --> 00:13:48,075 questions beforehand and write out all of my answers in 228 00:13:48,075 --> 00:13:51,750 bullet points, but beforehand, which honestly made me more 229 00:13:51,750 --> 00:13:55,270 nervous. But I'm curious, like, what are your thoughts on, like, notes 230 00:13:55,270 --> 00:13:58,970 or guidance or bullet points for during the podcast episode? 231 00:13:59,750 --> 00:14:03,110 Yeah. So I think this varies from person to person. You kind of need to 232 00:14:03,190 --> 00:14:07,005 it's part of the practice thing. Try out different methods. Like, I have 233 00:14:07,005 --> 00:14:09,725 bullets. I've got bullets right here in front of me on the screen, but I'm 234 00:14:09,725 --> 00:14:13,404 not actually really reading them because I always find I just drift away 235 00:14:13,404 --> 00:14:16,925 and I actually I know my stuff, so I I don't really need them. But, 236 00:14:16,925 --> 00:14:20,685 again, that's come with practice and a real passion for my work. 237 00:14:20,685 --> 00:14:24,500 So that works like that. But just find your own method. I would say 238 00:14:24,500 --> 00:14:28,019 some people might want to write it all out. Some people might want bullets. Some 239 00:14:28,019 --> 00:14:31,860 people might want to go without. Certainly, test how 240 00:14:31,860 --> 00:14:35,480 you work beforehand. So jump on a Zoom call with a friend 241 00:14:35,645 --> 00:14:39,405 and just experiment with different ways and just run through 242 00:14:39,405 --> 00:14:43,165 the interview as if it's, like, the actual interview yourself. Like, 243 00:14:43,165 --> 00:14:46,625 sometimes my wife and I, when I'm practicing for a live, 244 00:14:47,565 --> 00:14:51,245 a live presentation or a podcast interview, maybe I'm giving a talk about 245 00:14:51,245 --> 00:14:54,899 a topic which is somewhat new. Like, I know it, but I've not, like, 246 00:14:54,899 --> 00:14:58,519 gone on podcasts or or given lots of presentations on the topic. 247 00:14:58,980 --> 00:15:02,100 I'll just sit there and I'll run for it as if I'm giving the presentation 248 00:15:02,100 --> 00:15:05,875 to her, and we just run for it together. So find out 249 00:15:05,875 --> 00:15:08,915 what works for you because I don't think there is a one size fits all 250 00:15:08,915 --> 00:15:12,675 approach when it comes to, like, yeah, having notes 251 00:15:12,675 --> 00:15:16,355 or not having notes. Yeah. Okay. Fair answer. Fair answer. I was 252 00:15:16,355 --> 00:15:19,875 expecting to be, like, eviscerated in that one. Like, no notes. But I like this. 253 00:15:19,875 --> 00:15:23,420 Like, find what works for you. It's totally my vibe. What 254 00:15:23,420 --> 00:15:26,939 about okay. So what about the end? Like, the call to action, the big moment 255 00:15:26,939 --> 00:15:30,620 where you're you're coming to the end of the podcast and the host says, you 256 00:15:30,620 --> 00:15:34,459 have, you know, five minutes. Promote yourself. Like, what what are we putting 257 00:15:34,459 --> 00:15:38,085 in that, like, in slot? Yeah. Definitely. 258 00:15:38,465 --> 00:15:42,245 I will say this. So what you should be doing beforehand 259 00:15:42,305 --> 00:15:45,985 is even, like, planting seeds. So you should, at some point, if you have, 260 00:15:45,985 --> 00:15:49,755 like, a good call to action, if you know where you wanna send your 261 00:15:49,755 --> 00:15:53,490 listeners, kind of, like, find a way organically to 262 00:15:53,490 --> 00:15:57,089 mention that. So this isn't a great example because it's not too 263 00:15:57,089 --> 00:16:00,610 organic, but, obviously, we're talking about podcast pitching. Almost 264 00:16:00,610 --> 00:16:04,454 always, when I'm on a podcast, people say to me, like, 265 00:16:04,454 --> 00:16:08,154 what how can how can our listeners, like, write a good pitch? 266 00:16:08,214 --> 00:16:10,774 And one of the first things I say is, like, I'm gonna explain to you 267 00:16:10,774 --> 00:16:14,134 how you can write a good pitch, but just so you know, I'm gonna give 268 00:16:14,134 --> 00:16:17,654 away a freebie at the end, which includes a pitch 269 00:16:17,654 --> 00:16:21,390 script. So it's a pitch template you can use, and you can personalize it 270 00:16:21,390 --> 00:16:24,510 yourself. There's also a follow-up template. So I'm gonna tell you how to do it, 271 00:16:24,510 --> 00:16:27,070 but don't worry. At the end of the call, I'm also gonna give you something 272 00:16:27,070 --> 00:16:30,910 which you can take and you can basically personalize yourself. I'm gonna do 273 00:16:30,910 --> 00:16:34,725 that today as well. And you could just, like, sprinkle that in. 274 00:16:35,505 --> 00:16:39,025 Yeah. I know. Right? So, like, I would definitely say before you get to your 275 00:16:39,025 --> 00:16:42,865 call to action, make sure you're kind of setting it up beforehand. And 276 00:16:42,865 --> 00:16:46,639 then once you're at your call to action, keep it short 277 00:16:46,639 --> 00:16:50,399 and sweet. Like, what I try and do really is just send people to the 278 00:16:50,399 --> 00:16:54,100 the freebie that I mentioned, the the four week guide, which contains 279 00:16:54,160 --> 00:16:57,835 that pitch template that I mentioned, and also LinkedIn. I don't list 280 00:16:57,835 --> 00:17:01,195 off loads of social media. I don't list off lots of places because you kinda 281 00:17:01,195 --> 00:17:05,035 get this choice paralysis where they're like, oh, well, where's where's the 282 00:17:05,035 --> 00:17:08,819 best place to follow you if, like, they've listed so many places? And it's 283 00:17:08,819 --> 00:17:12,579 kind of like I feel somewhat like your strategy where 284 00:17:12,579 --> 00:17:16,339 you've mentioned so many people feel that pressure to show up everywhere. People also feel 285 00:17:16,339 --> 00:17:20,099 that pressure on podcast to, like, name everywhere that they can be found 286 00:17:20,099 --> 00:17:22,994 because it's like, oh, well, what if I miss one? What if, like, I'm not 287 00:17:22,994 --> 00:17:26,515 showing up in that right place? But just keep it short. So I would 288 00:17:26,515 --> 00:17:30,355 say, yeah, like, send send them to just one 289 00:17:30,355 --> 00:17:33,955 or two places max ideally. Yeah. I like that little, 290 00:17:33,955 --> 00:17:37,635 like, freebie teaser. But I will say the other thing that I've noticed even in 291 00:17:37,635 --> 00:17:41,280 this interview that we're doing is and again, Meta. 292 00:17:41,280 --> 00:17:45,040 But you you refer to your work a lot. Right? You talk about, 293 00:17:45,040 --> 00:17:48,640 you know, here's an example with a client. You specifically mentioned health 294 00:17:48,640 --> 00:17:52,205 businesses and health coaches a couple of times. You've talked about 295 00:17:52,424 --> 00:17:56,105 you've talked about your work, and I think that's part of it too. 296 00:17:56,105 --> 00:17:59,945 It's something that I do instinctually, but not a lot of people do it. 297 00:17:59,945 --> 00:18:03,705 Right? So I'm wondering, like, how do we how do we make 298 00:18:03,705 --> 00:18:07,160 sure that we're doing it without overthinking it? And, again, I don't have an answer 299 00:18:07,160 --> 00:18:10,520 for this myself because I I do it instinctually, but I I know with the 300 00:18:10,520 --> 00:18:14,200 the clients that I work with, sometimes, you know, from from the agency perspective, 301 00:18:14,200 --> 00:18:17,320 we're getting the episode after the fact, and we're like, you didn't talk you didn't 302 00:18:17,320 --> 00:18:20,945 talk about your business at all. Like, what happened? They know that happens to people. 303 00:18:20,945 --> 00:18:24,465 So what how do you how do you encourage people to make sure that's 304 00:18:24,465 --> 00:18:27,525 embedded throughout even if it's not the the freebie mentioned? 305 00:18:28,305 --> 00:18:32,005 Yeah. Awesome question. And, again, I'm gonna do it again. 306 00:18:32,800 --> 00:18:36,400 We coach our clients. Like, we give our clients coaching on this. So it's 307 00:18:36,400 --> 00:18:39,540 naturally something that I have, like, embedded into my, 308 00:18:39,920 --> 00:18:43,760 process of, like, podcasting. I gotta practice what I preach. But I suppose the number 309 00:18:43,760 --> 00:18:46,904 one thing you gotta ask yourself is, like, is it, first of all, you wanna, 310 00:18:46,904 --> 00:18:50,585 like, give examples. You want to tell the audience what they should be 311 00:18:50,585 --> 00:18:54,125 doing and then give an example. And the best way you can give an example 312 00:18:54,184 --> 00:18:57,865 is from either your own experience or a client experience because it's something that 313 00:18:57,865 --> 00:19:01,510 you've seen. Like, you know, like, I've done this and it's worked for me. And 314 00:19:01,510 --> 00:19:04,630 at least you can share that as an example or a client's done this and 315 00:19:04,630 --> 00:19:08,309 it's worked for them. So I think really just ask yourself, like, where like, 316 00:19:08,309 --> 00:19:12,150 what is the information I'm sharing? And where have I seen this either in my 317 00:19:12,150 --> 00:19:15,835 own work or in the work of my clients where it's been successful, 318 00:19:15,895 --> 00:19:19,735 and then how can I use that? And I feel like, yes, I'm being promotional 319 00:19:19,735 --> 00:19:22,935 in the sense, like, my client did this or I do this with clients. But 320 00:19:22,935 --> 00:19:26,075 at the same time, my intention isn't necessarily 321 00:19:27,160 --> 00:19:30,840 to promote myself. Yes. That's a great byproduct. But more than anything, I just wanna 322 00:19:30,840 --> 00:19:34,280 give an example of, like, how I know this is 323 00:19:34,280 --> 00:19:37,800 working. And how I know this is working is because it's it's like what we 324 00:19:37,800 --> 00:19:41,480 do day in, day out. So I would just say ask yourself that. 325 00:19:41,480 --> 00:19:45,034 It's like, what do you share? What's the information you're sharing? What's an example you 326 00:19:45,034 --> 00:19:47,755 can give, and how have you seen it show up in your own work? And 327 00:19:47,755 --> 00:19:51,514 then just naturally weave it in. And, really, two 328 00:19:51,514 --> 00:19:55,195 things on this. We see clients either go down the route of being super 329 00:19:55,195 --> 00:19:58,640 educational where they give so many facts and so much information, but they don't tie 330 00:19:58,640 --> 00:20:02,320 it back to their work. And it leaves the listener really informed, but they don't 331 00:20:02,320 --> 00:20:05,760 leave thinking, oh, this is the person I need to work with to make 332 00:20:05,760 --> 00:20:08,880 this change in my life or to make move forward with the goals that I 333 00:20:08,880 --> 00:20:12,405 want to move forward. Or, alternatively, they 334 00:20:12,405 --> 00:20:16,005 don't really connect. They don't make the connection of adding value or giving 335 00:20:16,005 --> 00:20:19,065 examples that fit, and they just get promotional. 336 00:20:20,005 --> 00:20:23,125 So it's like you do have to walk the line, but if you ask yourself, 337 00:20:23,125 --> 00:20:26,950 like I said, what am I sharing? Are there examples of this? And how have 338 00:20:26,950 --> 00:20:29,450 I seen this work, like, for my clients or myself? 339 00:20:30,630 --> 00:20:34,070 Yeah. I love this. I am I definitely skew more the 340 00:20:34,070 --> 00:20:37,910 educational side of things. It's something that I really struggled actually early on in my 341 00:20:37,910 --> 00:20:41,085 business because I would just teach everything for free and then they'd be like, well, 342 00:20:41,085 --> 00:20:44,525 what do I need you for? Right? Mhmm. And so I do think that there's 343 00:20:44,525 --> 00:20:48,285 this edge of, like, yes, being educational, but, also 344 00:20:48,285 --> 00:20:52,125 kind of like name dropping your success. Right? You wanna you wanna talk about 345 00:20:52,125 --> 00:20:55,850 it so people go, oh, you're successful. So transition time. Speaking of 346 00:20:55,850 --> 00:20:59,370 success, you see what I did there? Y'all need to give me virtual claps while 347 00:20:59,370 --> 00:21:03,130 you're driving in your car right now. So talking about 348 00:21:03,130 --> 00:21:06,730 success, at the top of the episode, I talked about how there's one podcast episode 349 00:21:06,730 --> 00:21:10,485 that led to dozens of clients for me, specifically the 350 00:21:10,485 --> 00:21:14,085 host. The host actually connected me with one client, which turned into 351 00:21:14,085 --> 00:21:16,345 basically my whole client list over the years. 352 00:21:17,845 --> 00:21:21,685 And to me, that's like the power of podcast guesting because one relationship 353 00:21:21,685 --> 00:21:25,370 leads to another. I would love to hear more about either your success or a 354 00:21:25,370 --> 00:21:29,130 client success with podcast guesting and, like, some of the results 355 00:21:29,130 --> 00:21:32,830 that have come from it. Yeah. So I 356 00:21:32,970 --> 00:21:36,525 have one client, for example. This is really cute. Like, she 357 00:21:36,525 --> 00:21:39,965 went on a podcast and she came back and she was like, I've just got, 358 00:21:39,965 --> 00:21:42,865 like, a fantastic client from it. She was a movement coach 359 00:21:43,325 --> 00:21:47,005 and there was this granddad also in his, like, sixties 360 00:21:47,005 --> 00:21:50,529 or late fifties. And he had been training 361 00:21:50,529 --> 00:21:54,210 karate all his life, but he now, like he'd been suffering with, 362 00:21:54,210 --> 00:21:57,590 like, chronic pain, and he just couldn't live the life that he wanted, 363 00:21:58,210 --> 00:22:01,350 with his grandkids. And he heard my client, 364 00:22:02,045 --> 00:22:05,645 on a podcast and immediately was there, like, I need to work with this 365 00:22:05,645 --> 00:22:09,184 person. And he signed up, and he was, like, such a fantastic client. 366 00:22:09,565 --> 00:22:13,245 I have other stories like that as well, and we hear that again, like, where 367 00:22:13,245 --> 00:22:16,990 clients do, like, go on a podcast. And we often find that I 368 00:22:16,990 --> 00:22:20,690 think there's this mentality as well, and I want to reassure your listeners 369 00:22:21,070 --> 00:22:24,510 that if they are have been on podcasts and they haven't necessarily maybe got the 370 00:22:24,510 --> 00:22:27,950 results that they've hoped for or wanted or maybe they're thinking like, why aren't I 371 00:22:27,950 --> 00:22:31,775 seeing that success? There's a few things. Like, one, we're obviously talking about the 372 00:22:31,775 --> 00:22:35,455 changes you can implement, and there's always changes that you can improve. So don't worry. 373 00:22:35,455 --> 00:22:39,295 If you're not getting results you want, there there are the opportunities to to 374 00:22:39,295 --> 00:22:42,900 improve. But, also, one of the things with podcasting is that 375 00:22:42,900 --> 00:22:45,940 sometimes it takes a few. Like, you might get one or two or maybe you 376 00:22:45,940 --> 00:22:49,780 develop a good relationship, but there are also, like, these random 377 00:22:49,780 --> 00:22:53,060 ones that come out of nowhere where you go on it and it's just like 378 00:22:53,060 --> 00:22:56,565 you get a ton of success. It's almost like what you mentioned. So, like, if 379 00:22:56,565 --> 00:23:00,205 you are podcast guesting and you feel like maybe you 380 00:23:00,485 --> 00:23:03,525 you've done a couple of interviews and you're like, where are all these leads or 381 00:23:03,525 --> 00:23:07,125 something, like, it might just be the next one that, like, like, sets 382 00:23:07,125 --> 00:23:10,480 your, like, discovery calls on fire. So I just wanna 383 00:23:10,480 --> 00:23:14,320 reassure listeners that it's not every call that's like this, but when you do 384 00:23:14,320 --> 00:23:17,919 get one, it really strikes. And also to bear in mind that, 385 00:23:17,919 --> 00:23:21,760 like, getting clients directly as listeners, this podcast 386 00:23:21,760 --> 00:23:24,695 guesting adds so much more value beyond that. And for the sake of this call, 387 00:23:24,695 --> 00:23:28,215 I know we're talking today about exclusively getting clients, but we can 388 00:23:28,375 --> 00:23:31,835 and I'm sure you know it. There's so much value which kind of 389 00:23:32,375 --> 00:23:36,210 creates this momentum which later builds clients or pushes them in the direction of 390 00:23:36,770 --> 00:23:40,450 eventually, maybe not tomorrow, maybe not next week, but becoming clients, getting pulled 391 00:23:40,450 --> 00:23:44,070 into your ecosystem, and just like this relationship and networking, 392 00:23:45,490 --> 00:23:49,169 aspect that's super valuable. Yeah. A %. I think that 393 00:23:49,169 --> 00:23:52,655 there's, again, going back to the Tinder analogy, 394 00:23:53,595 --> 00:23:57,435 not everyone you swipe right on is going to be the one. Right? And so 395 00:23:57,435 --> 00:24:01,275 not every podcast that you guest on is going to land you clients, but 396 00:24:01,275 --> 00:24:04,075 you kinda have to put yourself out there in order to get clients. And this 397 00:24:04,075 --> 00:24:07,720 is one really effective way to do that. You kinda 398 00:24:07,720 --> 00:24:10,620 touched on this, and this is my last big question for the episode. 399 00:24:11,480 --> 00:24:15,159 What do you do with the podcast efforts done, especially when you 400 00:24:15,159 --> 00:24:18,440 haven't got clients from it? I know there's a ton of things you can do. 401 00:24:18,440 --> 00:24:21,595 Can you give us one or two that you recommend for your clients? 402 00:24:22,615 --> 00:24:26,455 Yeah. So, obviously, there's all this, stuff that you talk about, 403 00:24:26,455 --> 00:24:30,294 like promoting social media. It's evergreen content. Put that all out there. I'm sure 404 00:24:30,294 --> 00:24:33,815 you've touched on that loads of times, so I'm not gonna get into that 405 00:24:33,815 --> 00:24:37,590 necessarily. But one thing that I always recommend, which I don't see people 406 00:24:37,590 --> 00:24:41,270 doing enough enough is creating a press page. So I 407 00:24:41,270 --> 00:24:44,950 can tell all the listeners that if you go to podwritten.com, you're gonna 408 00:24:44,950 --> 00:24:48,789 find this interview, and you're probably gonna see Andre's face on on our website 409 00:24:48,789 --> 00:24:52,195 because, like, I'm proud of being on this interview. This is a cool interview. I'm 410 00:24:52,195 --> 00:24:55,875 really glad to have connected with her. It shows credibility. Andrea does amazing 411 00:24:55,875 --> 00:24:58,995 work, and, like, I follow her on social media, and I'm super proud to be, 412 00:24:58,995 --> 00:25:02,355 like, associated with her. And I wanna show that off my website. And if you 413 00:25:02,355 --> 00:25:06,130 do, go onto a podcast and you feel 414 00:25:06,130 --> 00:25:09,810 like that was a great episode, obviously, if you feel like there was no connection, 415 00:25:09,810 --> 00:25:13,410 maybe not. I I I don't know. But I have had that. As long as 416 00:25:13,410 --> 00:25:17,170 you're selecting the right podcast, as long as you're connecting with people that you really 417 00:25:17,170 --> 00:25:20,615 like, then, of course, you should feel proud to have 418 00:25:20,615 --> 00:25:24,135 been connected with them, have a conversation with them, and put that up on your 419 00:25:24,135 --> 00:25:27,095 page. And then if people go to your website and they click on your page 420 00:25:27,095 --> 00:25:30,375 and you've got, like, a ton of podcasts that you've been on, it shows so 421 00:25:30,375 --> 00:25:33,990 much credibility. And that might be enough social proof to make someone 422 00:25:33,990 --> 00:25:37,830 go from thinking, who is this person? Do I wanna work with them? To, oh, 423 00:25:37,830 --> 00:25:41,510 wow. They've been on a lot of podcasts. They're clearly trusted or they've clearly got 424 00:25:41,510 --> 00:25:45,345 some, like, knowledge, which is which is valuable. So that's 425 00:25:45,345 --> 00:25:48,804 a great way of pushing people to, like, work with you, 426 00:25:49,184 --> 00:25:52,565 and demonstrating social credibility. I know this sounds foolish, 427 00:25:52,785 --> 00:25:56,405 but, like, share it in your newsletter. 428 00:25:56,705 --> 00:26:00,390 Like, that's I don't know why but it seems like one of the hardest things 429 00:26:00,390 --> 00:26:04,230 to encourage our clients to do and not in the I think the reason being 430 00:26:04,230 --> 00:26:08,070 maybe is like newsletters are usually planned and they kinda have this process and just 431 00:26:08,070 --> 00:26:10,970 like throwing in a feature isn't maybe 432 00:26:11,795 --> 00:26:15,315 a habit of theirs. But what I would suggest if you're serious about podcast guesting 433 00:26:15,315 --> 00:26:18,835 and if you're getting booked on podcast or you have a back catalog of episodes 434 00:26:18,835 --> 00:26:22,674 that you've been on, create an as seen in section. And just each week 435 00:26:22,674 --> 00:26:25,975 or however often you publish your episodes, 436 00:26:26,570 --> 00:26:30,330 just, publish, something and say, like, hey. You can check me out on this podcast 437 00:26:30,330 --> 00:26:33,370 where I talk about this or you can check me out on this podcast here. 438 00:26:33,370 --> 00:26:37,050 So kinda create this, like, constant flow of, like, podcast 439 00:26:37,050 --> 00:26:40,429 interviews that they can check out in your newsletter. And also 440 00:26:41,425 --> 00:26:45,045 consider, like, trying to get on the show again. Like, 441 00:26:45,825 --> 00:26:49,505 you could, of course, go on a podcast once and sometimes, like, hosts might not 442 00:26:49,505 --> 00:26:53,265 have repeat guests. I've experienced that before. But a lot of the 443 00:26:53,265 --> 00:26:56,930 time they will. I actually work with one client and she is fantastic 444 00:26:56,990 --> 00:27:00,430 at networking. So one thing she does is at the end of the show, she 445 00:27:00,430 --> 00:27:04,190 has a book coming out later this year. And she'll say like, I'd love to 446 00:27:04,190 --> 00:27:07,905 come back on. This episode that we would record will be 447 00:27:08,065 --> 00:27:11,745 very different, but still I'll add lots of value. And, like, I know 448 00:27:11,745 --> 00:27:15,105 what's gonna happen after she's been on a call. She's gonna send an 449 00:27:15,105 --> 00:27:18,705 email, and I, like, create this email chain to make sure everyone's 450 00:27:18,705 --> 00:27:21,585 connected. And I always see the email come in, and the host is, like, can't 451 00:27:21,585 --> 00:27:25,340 wait to have you back on again. So it's like, just consider the fact 452 00:27:25,340 --> 00:27:29,100 that if you have something in the future that's coming up and 453 00:27:29,100 --> 00:27:32,720 you feel like you can add value again in a different way, then 454 00:27:32,780 --> 00:27:35,820 absolutely try and get something on the books to speak with a host in the 455 00:27:35,820 --> 00:27:39,495 future, and they they might most likely say yes if you you 456 00:27:39,495 --> 00:27:43,174 really hit it off. So that's worth considering as well. Well, I like that 457 00:27:43,174 --> 00:27:46,855 last one. Because I feel like one of the things that we think about sometimes 458 00:27:46,855 --> 00:27:50,590 when we're on someone else's podcast is that there's almost like a little 459 00:27:50,590 --> 00:27:54,270 bit of a power imbalance. And what your client is doing is, like, I'm 460 00:27:54,270 --> 00:27:58,030 talking to you peer to peer. Like, hey. Who can I connect you with? Or, 461 00:27:58,030 --> 00:28:01,150 hey. I have this other valuable thing that I think your people will like. Like, 462 00:28:01,150 --> 00:28:04,770 let's re let's redo this podcast with a different angle in the future. 463 00:28:05,025 --> 00:28:08,645 I really like that. And I've always said that for me, podcast 464 00:28:08,705 --> 00:28:12,545 guesting half the time is connecting with the host. Right? I get to talk with 465 00:28:12,545 --> 00:28:15,585 people like you, Sam. I don't know if I ever would have had time to 466 00:28:15,585 --> 00:28:18,625 just sit down and pick your brain and be like, give me free advice. And 467 00:28:18,625 --> 00:28:22,200 so I feel like for me as a host too, I get to connect with 468 00:28:22,200 --> 00:28:25,880 people who I would have never had this chance to kind of, like, 469 00:28:25,880 --> 00:28:29,640 speak to in the past. And so I like that your client is doing 470 00:28:29,640 --> 00:28:33,420 that, like, peer to peer. Like, hey. Let's let's work together. Let's collaborate. 471 00:28:33,480 --> 00:28:37,115 I love that. I love that. Okay. So for the people listening, they're like, I 472 00:28:37,115 --> 00:28:40,875 need more Sam in my life. I wanna learn more about podcast guesting. You've got 473 00:28:40,875 --> 00:28:44,475 this four week plan. Tell us about it. Yeah. So 474 00:28:44,475 --> 00:28:48,075 it's a four week plan that basically outlines the 475 00:28:48,075 --> 00:28:51,750 simplest steps the simplest steps that you can take 476 00:28:51,970 --> 00:28:55,570 to get yourself booked on podcast, and it rolls out the 477 00:28:55,570 --> 00:28:59,250 plan over four weeks. It's it's pretty simple. And, 478 00:28:59,250 --> 00:29:03,045 yeah, you you can follow these steps to get yourself booked on podcast. And 479 00:29:03,045 --> 00:29:06,805 as I mentioned, there's a pitch template in there that you can personalize and use 480 00:29:06,805 --> 00:29:10,645 yourself with instructions on how to use it as well as a follow-up 481 00:29:10,645 --> 00:29:14,085 template, and, that will give you guidance on how to use that. You can find 482 00:29:14,085 --> 00:29:17,799 it at podwritten.com slash links with other freebies 483 00:29:17,799 --> 00:29:21,000 and other ways of connecting with me, and I'm sure it'll be in the show 484 00:29:21,000 --> 00:29:24,620 notes too. And if you want to reach out to me on LinkedIn, 485 00:29:25,240 --> 00:29:28,440 you can find me there. I'm pretty sure I'm the only person in the world 486 00:29:28,440 --> 00:29:31,820 with my name. So, Sam Brake Gear, definitely 487 00:29:32,185 --> 00:29:35,725 have a look for me and reach out, and I'd love to hear from you. 488 00:29:36,025 --> 00:29:38,905 Yay. Awesome. I'll put all of those links in the show notes on 489 00:29:38,905 --> 00:29:42,745 Landry.com/36one. Sam, thank you so much for 490 00:29:42,745 --> 00:29:46,505 coming on the show today. It is absolutely my pleasure. Thank you for having 491 00:29:46,505 --> 00:29:50,010 me. And thank you, dear listener, for tuning into another episode of the 492 00:29:50,010 --> 00:29:53,530 Mindful Marketing Podcast. If you wanna go even deeper into these 493 00:29:53,530 --> 00:29:57,290 marketing topics, I gotta invite you to join us in the Mindful Marketing 494 00:29:57,290 --> 00:30:01,130 Lab. We've been having a lot of fun with our co working sessions. The next 495 00:30:01,130 --> 00:30:04,845 one is Friday, June 13. I'm on there. I'm working 496 00:30:04,845 --> 00:30:08,044 away. You ask me anything while I'm working and you're working and we're all working 497 00:30:08,044 --> 00:30:11,804 together. It's a really beautiful time. So come on in and join us. Then next 498 00:30:11,804 --> 00:30:15,645 week, I have another episode planned for you. Stay tuned for that. I'll see 499 00:30:15,645 --> 00:30:17,025 you then. Bye for now.