1 00:00:01,095 --> 00:00:05,010 Andrea Jones: 10 LinkedIn audits later, and I am excited to bring you the 2 00:00:05,010 --> 00:00:09,720 results of our annual LinkedIn challenge inside the Mindful Marketing Lab. 3 00:00:09,720 --> 00:00:13,050 I had the pleasure of auditing 10 of our members' accounts, and I wanna 4 00:00:13,050 --> 00:00:15,960 share with you the things that everyone got right and some of the things 5 00:00:15,960 --> 00:00:20,310 that they're missing so that you can learn from these audits as well. 6 00:00:20,580 --> 00:00:25,080 Uh, welcome to episode 351 of the Mindful Marketing Podcast, 7 00:00:25,080 --> 00:00:26,715 where we help you with simpler. 8 00:00:27,120 --> 00:00:28,950 Smarter marketing strategies. 9 00:00:29,280 --> 00:00:31,500 We're gonna get into those LinkedIn audits in a second, but 10 00:00:31,500 --> 00:00:33,390 first a word from our sponsor. 11 00:00:34,365 --> 00:00:38,175 Riverside is the All In One podcast recording and editing tool that 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00:01:19,345 If you wanna get on the Riverside train, check it out today. 25 00:01:19,345 --> 00:01:23,635 The links in the show notes, and make sure to use my code Drea, DREA at 26 00:01:23,635 --> 00:01:26,635 checkout to get 15% off your membership. 27 00:01:28,275 --> 00:01:29,175 All right, y'all. 28 00:01:29,295 --> 00:01:31,545 The patterns are patterning. 29 00:01:31,605 --> 00:01:34,155 I'm excited to share the results of these audits. 30 00:01:34,155 --> 00:01:36,285 I love doing these every single year. 31 00:01:36,705 --> 00:01:42,525 It's an opportunity for me to not only teach LinkedIn, but to analyze, 32 00:01:42,585 --> 00:01:44,325 uh, accounts and give really. 33 00:01:44,450 --> 00:01:45,890 Specific results. 34 00:01:46,160 --> 00:01:48,740 Um, and we had a mixed skill level this year. 35 00:01:48,740 --> 00:01:51,980 We had some absolute beginners, some newbies to LinkedIn, some 36 00:01:51,980 --> 00:01:54,710 people who were just starting on the platform for the first time. 37 00:01:54,950 --> 00:01:58,160 And we had some people who had done the challenge with me time and time again. 38 00:01:58,160 --> 00:02:00,050 I think this was my seventh year hosting it. 39 00:02:00,290 --> 00:02:02,270 And so it was really interesting to also. 40 00:02:02,395 --> 00:02:05,185 See the things that they changed over the years, and so I wanna 41 00:02:05,185 --> 00:02:07,045 bring you that in this episode. 42 00:02:07,045 --> 00:02:11,995 My goal is to help you sharpen things up without you turning into a hustle 43 00:02:11,995 --> 00:02:15,265 machine, without you turning into those bro marketers on LinkedIn who 44 00:02:15,265 --> 00:02:17,454 are just spouting off their own ideas. 45 00:02:17,875 --> 00:02:19,195 This isn't about. 46 00:02:19,530 --> 00:02:20,850 Faking it for the algorithm. 47 00:02:20,850 --> 00:02:21,120 Okay. 48 00:02:21,120 --> 00:02:27,120 I think the overarching thing that I noticed is that the more you can show 49 00:02:27,120 --> 00:02:32,220 up with clarity and consistency, the better it is on LinkedIn, and in fact, 50 00:02:32,220 --> 00:02:36,660 it'll help you stand out versus blending in with all the chat GBT recycled 51 00:02:36,660 --> 00:02:38,665 material that we're seeing on LinkedIn. 52 00:02:39,555 --> 00:02:43,905 So the first thing I wanna talk about is LinkedIn profiles and some of the 53 00:02:43,905 --> 00:02:49,155 common mistakes that I saw on LinkedIn profiles as I was auditing these accounts. 54 00:02:49,395 --> 00:02:53,685 I will say, my caveat to this is I did use chat GBT to help me with this. 55 00:02:53,685 --> 00:02:57,585 So I know AI is a little bit of a touchy subject, but if y'all want 56 00:02:57,585 --> 00:03:01,125 the BTS, the behind the scenes of how I designed this episode, I. 57 00:03:01,345 --> 00:03:03,144 Recorded these audits in Loom. 58 00:03:03,204 --> 00:03:05,484 They were all about three to seven minutes each. 59 00:03:05,755 --> 00:03:09,234 I took the transcripts and I put all 10 transcripts. 60 00:03:09,234 --> 00:03:12,174 I think there ended up being 11 in total into Chachi, bt. 61 00:03:12,295 --> 00:03:16,225 And I said, can you help me find the commonalities and the mistakes 62 00:03:16,315 --> 00:03:20,065 and the, um, improvements and the suggestions I made in these videos? 63 00:03:20,065 --> 00:03:23,665 So as you see me looking at data in my notes, I'm looking at this 64 00:03:23,755 --> 00:03:27,774 material even though I was the one who also did the, uh, audits as well. 65 00:03:28,255 --> 00:03:28,555 Cool. 66 00:03:28,975 --> 00:03:29,245 All right. 67 00:03:29,245 --> 00:03:33,355 So first one common mistake, um, is your banner image. 68 00:03:33,445 --> 00:03:33,565 Okay? 69 00:03:33,565 --> 00:03:36,895 When you're looking at your profile, you have that beautiful header, 70 00:03:36,895 --> 00:03:38,365 that beautiful banner image. 71 00:03:38,725 --> 00:03:41,245 One of the things that you wanna make sure is that that 72 00:03:41,245 --> 00:03:43,345 image is readable, not just on. 73 00:03:43,635 --> 00:03:45,825 Top, but on mobile as well. 74 00:03:45,825 --> 00:03:50,265 And if you have too much text or if the text is too cluttered or if the 75 00:03:50,265 --> 00:03:54,135 text is too small, it can be really hard to see on a mobile device. 76 00:03:54,435 --> 00:03:57,765 A lot of times when we're editing our LinkedIn profile, we're on our computers. 77 00:03:57,765 --> 00:04:01,125 If you're anything like me, type me on my phone is not for me. 78 00:04:01,185 --> 00:04:02,144 I do not like it. 79 00:04:02,144 --> 00:04:05,984 I avoid it at all costs, and I will type on my computer before I type on my phone. 80 00:04:06,464 --> 00:04:09,135 I would use voice, voice to text before I type on my phone. 81 00:04:09,135 --> 00:04:10,245 It's just I don't like it. 82 00:04:10,424 --> 00:04:10,964 So. 83 00:04:11,625 --> 00:04:14,655 When you're looking at your mobile device, I want you to make sure that 84 00:04:14,655 --> 00:04:17,505 as you're editing your profile, you actually pick up your phone and you 85 00:04:17,505 --> 00:04:20,565 look at that profile via mobile as well. 86 00:04:20,715 --> 00:04:25,725 Okay, so your banner photo has to be clear, crisp, have a promise statement. 87 00:04:25,725 --> 00:04:29,295 You can use Canva to design it and put text up there, but I want you to make 88 00:04:29,295 --> 00:04:31,875 sure that text is clear and easy to read. 89 00:04:32,850 --> 00:04:37,800 Next on the profile, a lot of people aren't using your one profile link. 90 00:04:37,830 --> 00:04:41,460 Now, this is new, relatively new in the past, I wanna say 18 months or so, 91 00:04:41,760 --> 00:04:45,720 LinkedIn added the ability for you to put one link in your profile similar to the 92 00:04:45,720 --> 00:04:47,340 link that you used to get on Instagram. 93 00:04:47,340 --> 00:04:48,600 I know it's five links now. 94 00:04:48,660 --> 00:04:48,900 Okay. 95 00:04:48,900 --> 00:04:50,970 But we had our one Instagram link. 96 00:04:51,140 --> 00:04:52,490 Go to the bio, click the link. 97 00:04:52,789 --> 00:04:55,099 You have that link now on your LinkedIn profile. 98 00:04:55,099 --> 00:04:58,460 So if you have not looked at your profile in a minute, go over and 99 00:04:58,460 --> 00:05:01,219 add a link there to your profile. 100 00:05:01,520 --> 00:05:05,360 That link also sometimes shows up in other places as well. 101 00:05:05,419 --> 00:05:06,500 So for example. 102 00:05:06,765 --> 00:05:10,815 If you're scrolling through your LinkedIn feed and you see someone leave a comment, 103 00:05:10,965 --> 00:05:15,135 they can see a bit of your headline, and sometimes they can see that link as well. 104 00:05:15,435 --> 00:05:18,465 So for me, I have it linking to my everything page on my website, 105 00:05:18,465 --> 00:05:22,335 which has all my free offers and my paid offers all in one page. 106 00:05:22,665 --> 00:05:24,195 So if someone's new to my world. 107 00:05:24,195 --> 00:05:26,170 If they can just download something for free and they're in one of 108 00:05:26,170 --> 00:05:27,760 my funnels and it's great, right? 109 00:05:27,820 --> 00:05:28,750 And so that's for me. 110 00:05:28,960 --> 00:05:31,000 If you have one lead magnet, put it there. 111 00:05:31,300 --> 00:05:34,300 If you are a consultant, put a link to book a call with you. 112 00:05:34,420 --> 00:05:37,390 Make it really easy for someone if they're looking at a profile to take that 113 00:05:37,390 --> 00:05:38,860 natural next step to working with you. 114 00:05:40,320 --> 00:05:43,530 And then the other common mistake that I saw comes with the headline 115 00:05:43,530 --> 00:05:47,609 itself, and this is something I talked a lot about in the LinkedIn challenge. 116 00:05:47,940 --> 00:05:52,530 When you do not have a clear result or a transformation in your headline, 117 00:05:52,830 --> 00:05:58,469 it can be very challenging for people to understand what it is you do. 118 00:05:58,469 --> 00:06:00,570 Sometimes we get a little fancy with the headline. 119 00:06:00,630 --> 00:06:00,960 Okay. 120 00:06:00,960 --> 00:06:03,510 Like money manifestation coach. 121 00:06:03,599 --> 00:06:03,929 Okay. 122 00:06:04,805 --> 00:06:06,305 Actually that was, was pretty clear. 123 00:06:06,695 --> 00:06:09,605 Um, money manifestation, arbitrator. 124 00:06:09,815 --> 00:06:11,435 I'm just making up stuff at this point. 125 00:06:11,645 --> 00:06:12,695 You catch my drift. 126 00:06:12,725 --> 00:06:15,905 When you're thinking about your headline, that's the text that people 127 00:06:15,905 --> 00:06:18,245 see right when they land on your profile. 128 00:06:18,455 --> 00:06:21,455 Now, LinkedIn is gonna try to put your job title. 129 00:06:21,515 --> 00:06:24,485 Okay, whatever you said your last latest current job is. 130 00:06:24,785 --> 00:06:25,955 LinkedIn's gonna put that there. 131 00:06:25,955 --> 00:06:26,555 So if you're. 132 00:06:26,730 --> 00:06:29,370 CEO of dog treats unlimited. 133 00:06:29,640 --> 00:06:32,130 It's gonna say CEO of dog treats unlimited. 134 00:06:32,340 --> 00:06:36,960 So I want you to go click edit on your profile and say you can keep 135 00:06:36,960 --> 00:06:40,620 CEO of dog treats unlimited if you want, but I want that transformation. 136 00:06:40,950 --> 00:06:48,000 Um, serving the greater Niagara area with healthy, non-processed dog treats 137 00:06:48,180 --> 00:06:49,980 for people who care about their pets. 138 00:06:50,865 --> 00:06:53,925 You see how there's a transformation in that statement. 139 00:06:54,285 --> 00:06:57,375 Now you do get, I believe it's 220 characters and you 140 00:06:57,375 --> 00:06:58,725 get even more on mobile. 141 00:06:58,875 --> 00:07:04,665 So use all of that space to tell us more about what you do in that headline space. 142 00:07:05,835 --> 00:07:08,685 A few other things to think about with your profile is. 143 00:07:09,315 --> 00:07:10,995 Stick to one core message. 144 00:07:11,265 --> 00:07:14,775 Um, sometimes we have multiple businesses, multiple brands happening. 145 00:07:14,835 --> 00:07:18,345 There's nothing wrong with that, but I do want us to really 146 00:07:18,345 --> 00:07:20,715 focus in on one core message. 147 00:07:20,715 --> 00:07:22,575 For me, it's mindful marketing. 148 00:07:22,755 --> 00:07:24,315 It's the new era of marketing. 149 00:07:24,495 --> 00:07:26,265 I want that to be my focus. 150 00:07:26,535 --> 00:07:28,635 Yes, I talk about other things. 151 00:07:28,635 --> 00:07:32,535 Yes, I talk about a lot of other things, but if someone were to come to me and 152 00:07:32,535 --> 00:07:36,285 get the first impression of me, that's what I want their first impression to be. 153 00:07:37,010 --> 00:07:41,540 I also want you to think about that headline statement as well, 154 00:07:41,720 --> 00:07:45,320 and the fact that that headline statement also shows up in the feed. 155 00:07:45,320 --> 00:07:46,580 I mentioned this earlier. 156 00:07:46,580 --> 00:07:48,920 When you're scrolling through the feed and you leave a comment on 157 00:07:48,920 --> 00:07:52,220 someone's post, part of your headline shows up there, it says, Andrea 158 00:07:52,220 --> 00:07:54,710 Jones, mindful marketing strategist. 159 00:07:54,845 --> 00:07:58,115 Social media, mindfulness or whatever it says, that introductory 160 00:07:58,115 --> 00:08:00,185 statement is very important. 161 00:08:00,275 --> 00:08:04,235 So for me, I may wanna start off with simpler, smarter, smarter 162 00:08:04,235 --> 00:08:05,585 marketing for busy people. 163 00:08:05,645 --> 00:08:07,385 Then put mindful marketing strategists. 164 00:08:07,385 --> 00:08:09,215 'cause that part may get cut off, right? 165 00:08:09,545 --> 00:08:13,325 So you think about the first couple of words and how that will show up 166 00:08:13,325 --> 00:08:17,255 in the feed and then start testing it yourself to see what comes up. 167 00:08:17,915 --> 00:08:20,255 You may even wanna remove some of those words. 168 00:08:20,255 --> 00:08:23,405 So sometimes I, I was seeing in the audience, people say. 169 00:08:24,539 --> 00:08:26,849 I help busy people. 170 00:08:27,239 --> 00:08:29,010 You don't need the I help. 171 00:08:29,159 --> 00:08:30,630 You're wasting characters. 172 00:08:30,630 --> 00:08:34,110 Okay, so remove the I. You can even say helping. 173 00:08:34,530 --> 00:08:34,770 Okay. 174 00:08:34,770 --> 00:08:37,919 Helping instead of I help helping busy people. 175 00:08:38,069 --> 00:08:39,840 Or just start with the end. 176 00:08:40,590 --> 00:08:42,449 Helping busy, busy people with what? 177 00:08:42,780 --> 00:08:43,350 Marketing. 178 00:08:43,350 --> 00:08:44,280 So I'm gonna start with that. 179 00:08:44,340 --> 00:08:47,670 Simpler, smarter marketing for busy people. 180 00:08:47,670 --> 00:08:51,240 So you're removing the I help altogether and it's not needed. 181 00:08:52,530 --> 00:08:59,130 Alright, next for the profile, you have so many other places that you can optimize. 182 00:08:59,310 --> 00:09:02,160 When you're thinking about your about section, I want you to pull 183 00:09:02,160 --> 00:09:06,150 in that benefit and transformative statement from your headline. 184 00:09:06,480 --> 00:09:08,730 Into your about your summary section as well. 185 00:09:08,820 --> 00:09:09,120 Okay. 186 00:09:09,120 --> 00:09:10,410 Expand upon it. 187 00:09:10,650 --> 00:09:13,470 You have so much space there to talk about what you do. 188 00:09:13,500 --> 00:09:14,730 Use it all up. 189 00:09:15,480 --> 00:09:21,450 I saw a lot of people starting that about section with the I help again. 190 00:09:21,685 --> 00:09:25,615 Okay, so not only do I not wanna see that in your headline, I don't wanna 191 00:09:25,615 --> 00:09:27,415 see it in your about section as well. 192 00:09:27,925 --> 00:09:31,735 A lot of times we use too many I statements anyways, when we're looking 193 00:09:31,735 --> 00:09:35,365 at brands, when we're talking about our, what we offer, because that 194 00:09:35,365 --> 00:09:36,834 is a natural place where we start. 195 00:09:36,865 --> 00:09:38,125 That is the first draft. 196 00:09:38,485 --> 00:09:40,704 I don't want you to take the first draft though. 197 00:09:40,915 --> 00:09:46,464 I want you to edit it down so that it accurately reflects what you do 198 00:09:46,495 --> 00:09:48,834 to the person reading it, not to you. 199 00:09:49,064 --> 00:09:56,025 Okay, so instead of saying I help, I would say, are you, are you a busy person 200 00:09:56,145 --> 00:09:58,275 who wants to learn how to use marketing? 201 00:09:59,235 --> 00:10:03,435 The solution to that is a simple strategic method, et cetera, et cetera. 202 00:10:03,464 --> 00:10:03,765 Right? 203 00:10:03,765 --> 00:10:08,324 We're removing the I from that and we're focusing in on the other person. 204 00:10:08,834 --> 00:10:12,615 In addition to that, with your about statements, we really fo wanna focus 205 00:10:12,615 --> 00:10:14,265 in on the emotional transformation. 206 00:10:14,355 --> 00:10:14,714 Okay. 207 00:10:15,420 --> 00:10:17,819 Give people a deeper reason to hire you. 208 00:10:18,360 --> 00:10:22,349 If they're looking at that about statement, they're interested, right? 209 00:10:22,349 --> 00:10:23,640 They're interested in what you have to do. 210 00:10:23,849 --> 00:10:27,030 LinkedIn doesn't make this easy, so they clicked a few times to get here. 211 00:10:27,060 --> 00:10:28,439 Okay, give on something. 212 00:10:29,010 --> 00:10:32,925 Um, I kept seeing a lot of people use really tactical things. 213 00:10:33,360 --> 00:10:39,599 So for example, um, if you are as someone who helps, let's say. 214 00:10:40,185 --> 00:10:42,915 You're a money, I'll use a money Mindset coach again. 215 00:10:43,305 --> 00:10:47,235 Um, they would say, you know, I have a six month coaching program. 216 00:10:47,235 --> 00:10:49,814 You can put book one-off, um, packages. 217 00:10:50,175 --> 00:10:52,905 Um, but if you're unsure, book a consultation call with me. 218 00:10:52,905 --> 00:10:54,555 And that would be their about section. 219 00:10:54,735 --> 00:10:56,954 And there's nothing wrong with that specifically. 220 00:10:57,225 --> 00:11:01,605 But before someone gets to the spot where they're comfortable booking a 221 00:11:01,605 --> 00:11:05,895 six month coaching package, we need to connect with them on an emotional level. 222 00:11:06,165 --> 00:11:08,865 Because as humans, we make decisions based on our emotions. 223 00:11:09,370 --> 00:11:10,180 Plain simple. 224 00:11:10,180 --> 00:11:12,460 That's just how it works for most of us. 225 00:11:12,460 --> 00:11:15,820 We make decisions based on our emotions, so we need to meet them where there 226 00:11:15,820 --> 00:11:18,820 are, where they are, and especially for something as sensitive as like a 227 00:11:18,820 --> 00:11:24,190 money mindset coach, a lot of times there's a lot of feelings around it. 228 00:11:24,190 --> 00:11:25,991 We don't want someone to say You're cheap. 229 00:11:27,030 --> 00:11:29,219 You need to raise your rates because you're cheap, like 230 00:11:29,280 --> 00:11:30,689 that feels like an attack. 231 00:11:31,079 --> 00:11:35,520 Instead, we wanna say something like, Hmm, are you completely booked 232 00:11:35,520 --> 00:11:38,640 out and you're still not making the money that you wanna make? 233 00:11:38,910 --> 00:11:40,739 Okay, now people are like, huh? 234 00:11:41,310 --> 00:11:43,050 I am in that spot. 235 00:11:43,200 --> 00:11:46,500 So now they're curious, okay, if I'm completely booked out and yet 236 00:11:46,500 --> 00:11:50,610 I'm still not meeting my financial goals, what is the next step? 237 00:11:50,610 --> 00:11:55,020 The next step is you may be experiencing a money mindset challenge. 238 00:11:55,140 --> 00:11:57,060 Here are the signs. 239 00:11:57,150 --> 00:12:01,260 If you wanna talk about it further, let's book a consultation call. 240 00:12:01,260 --> 00:12:04,470 Do you see how that leads the reader to water? 241 00:12:04,470 --> 00:12:07,050 It leads them to the solution instead of. 242 00:12:07,205 --> 00:12:09,905 Starting with the solution, you have a money mindset problem. 243 00:12:09,905 --> 00:12:10,415 You need me. 244 00:12:10,415 --> 00:12:12,365 It's kind of like, okay, back off. 245 00:12:12,695 --> 00:12:15,965 You're saying, Hey, here are some of the things you may be experiencing right now. 246 00:12:15,965 --> 00:12:18,005 You may be feeling this, you may be thinking this. 247 00:12:18,005 --> 00:12:19,655 You may, your life may look like this. 248 00:12:20,015 --> 00:12:22,355 If that's the case, I have the solution. 249 00:12:22,355 --> 00:12:23,255 I'd love to help you. 250 00:12:23,315 --> 00:12:23,615 Okay. 251 00:12:23,855 --> 00:12:26,225 And so having that emotional transformation. 252 00:12:27,209 --> 00:12:29,790 Is really important in those about sections. 253 00:12:29,790 --> 00:12:32,969 It's just a simple reframe, and I'm saying this with love because 254 00:12:32,969 --> 00:12:34,260 I know I did all of these audits. 255 00:12:34,260 --> 00:12:36,510 It's not that these were missing completely, I just 256 00:12:36,510 --> 00:12:40,260 thought they really could be strengthened, um, along the lines. 257 00:12:40,319 --> 00:12:40,740 Okay. 258 00:12:41,819 --> 00:12:45,900 Um, one of the questions I like to ask about the, about section is, does 259 00:12:45,900 --> 00:12:49,319 my ideal client feel seen and heard? 260 00:12:49,920 --> 00:12:50,220 Okay. 261 00:12:50,220 --> 00:12:54,900 Do they feel seen and heard before you introduce who you are and how you help? 262 00:12:55,500 --> 00:12:57,780 Does my ideal client feel seen and heard? 263 00:12:57,840 --> 00:13:02,400 So you, the person listening to this podcast, you are most likely 264 00:13:02,880 --> 00:13:05,190 a, you own your own business, okay? 265 00:13:05,220 --> 00:13:07,680 Or you work in marketing, okay? 266 00:13:08,340 --> 00:13:11,340 You are busy, you have a life, you have kids. 267 00:13:12,015 --> 00:13:13,605 Maybe you're going back to school. 268 00:13:13,695 --> 00:13:16,065 Maybe you're taking care of your aging parents. 269 00:13:16,395 --> 00:13:19,875 Maybe you have chronic illness, maybe you have some sort of 270 00:13:19,875 --> 00:13:21,525 physical, mental disability. 271 00:13:22,305 --> 00:13:26,475 You have a lot going on, so following a lot of the quote unquote traditional 272 00:13:26,475 --> 00:13:30,075 marketing device is not working for you because you do not even have time. 273 00:13:30,495 --> 00:13:32,835 To one, learn it and then two implement it. 274 00:13:33,045 --> 00:13:33,375 Okay. 275 00:13:33,375 --> 00:13:36,285 If that's you, I just made you feel seen and heard. 276 00:13:36,314 --> 00:13:36,975 I hear you. 277 00:13:36,975 --> 00:13:37,515 I feel you. 278 00:13:37,515 --> 00:13:39,615 I'm actually right there with you. 279 00:13:39,825 --> 00:13:40,305 Okay. 280 00:13:40,665 --> 00:13:41,805 I've got two kids. 281 00:13:42,135 --> 00:13:46,185 One is just turned one, the other one's almost three years old. 282 00:13:46,185 --> 00:13:49,395 I. I work 12 to 15 hours a week. 283 00:13:49,545 --> 00:13:51,915 I do not have time to be messing around. 284 00:13:52,064 --> 00:13:55,305 Every single thing I do in my business has to be very intentional 285 00:13:55,635 --> 00:13:56,595 because I don't have time. 286 00:13:56,745 --> 00:13:57,074 Okay? 287 00:13:57,255 --> 00:14:00,255 So when I'm talking about these strategies, I'm outlining 288 00:14:00,255 --> 00:14:01,215 them because I know you. 289 00:14:01,215 --> 00:14:01,725 I feel you. 290 00:14:01,725 --> 00:14:03,225 I see you, I hear you. 291 00:14:03,345 --> 00:14:04,785 Now let's work on it together. 292 00:14:04,814 --> 00:14:05,025 Okay? 293 00:14:05,055 --> 00:14:07,515 Then I can introduce who I am and how I help. 294 00:14:07,875 --> 00:14:08,324 So. 295 00:14:08,550 --> 00:14:09,300 We wanna do that. 296 00:14:09,360 --> 00:14:12,510 The last thing I wanna say about the about section is that, and 297 00:14:12,510 --> 00:14:13,590 this goes for a post as well. 298 00:14:13,590 --> 00:14:16,525 I kept seeing this, break it up so that it's skimmable. 299 00:14:17,550 --> 00:14:20,850 I know we learned in school to write in paragraphs. 300 00:14:20,850 --> 00:14:22,470 We learned what paragraphs are. 301 00:14:22,470 --> 00:14:24,180 It's like a couple of sentences, right? 302 00:14:24,210 --> 00:14:25,530 I forget that. 303 00:14:25,800 --> 00:14:27,810 Don't use fragments, don't use phrases. 304 00:14:27,810 --> 00:14:28,860 Forget all of that. 305 00:14:28,920 --> 00:14:34,170 I want us to break it up because social media moves at a very, very fast pace. 306 00:14:34,170 --> 00:14:37,314 We're all skimming, we're skimming and moving on to the next. 307 00:14:37,314 --> 00:14:38,605 Have y'all seen the internet? 308 00:14:39,175 --> 00:14:41,995 It's like endless amounts of entertainment and education. 309 00:14:42,115 --> 00:14:44,605 Okay, so we wanna get on with the entertainment and 310 00:14:44,605 --> 00:14:46,224 education, and then we found you. 311 00:14:46,795 --> 00:14:47,995 So you gotta get to the point. 312 00:14:47,995 --> 00:14:50,665 You gotta make it easy for us to understand and the point, 313 00:14:50,665 --> 00:14:52,375 and usually that means it's. 314 00:14:52,390 --> 00:14:56,800 Spaced out in a way that makes it easy to skim and easy to read. 315 00:14:56,949 --> 00:15:00,100 Okay, so that may mean using fragments. 316 00:15:00,100 --> 00:15:02,140 It may mean using phrases. 317 00:15:02,170 --> 00:15:04,390 Um, it may mean using bullet points. 318 00:15:04,390 --> 00:15:05,949 I love using bullet points. 319 00:15:06,460 --> 00:15:09,850 Um, all of those things can make your about section easier to read. 320 00:15:11,290 --> 00:15:14,050 Alright, next I gotta talk about content. 321 00:15:15,135 --> 00:15:15,495 Okay. 322 00:15:15,795 --> 00:15:21,645 Content on LinkedIn is not that different from content in other 323 00:15:21,645 --> 00:15:26,115 places, except I feel like, because the assumption around LinkedIn is that 324 00:15:26,115 --> 00:15:27,765 it's a little bit more buttoned up. 325 00:15:28,755 --> 00:15:31,305 We're missing some of the personal storytelling and every 326 00:15:31,305 --> 00:15:32,925 time I collect these posts. 327 00:15:32,925 --> 00:15:35,745 So for y'all who are in the Mindful Marketing Lab, you know, every single 328 00:15:35,745 --> 00:15:37,334 month I do my, what's a Scoop session? 329 00:15:37,725 --> 00:15:40,635 I highlight posts that are working well across social media. 330 00:15:40,720 --> 00:15:42,790 Because I'm scrolling, I'm seeing, I'm observing. 331 00:15:43,420 --> 00:15:45,250 One of the things that I keep. 332 00:15:45,960 --> 00:15:49,620 Emphasizing time and time again is that personal Storytelling with 333 00:15:49,620 --> 00:15:52,320 emotion is what works the best. 334 00:15:52,530 --> 00:15:52,920 Okay. 335 00:15:53,220 --> 00:15:55,560 Personal storytelling with emotion works the best. 336 00:15:55,830 --> 00:15:56,250 Yes. 337 00:15:56,250 --> 00:16:00,840 We can say Join my money mindset coaching program, but we gotta start 338 00:16:00,840 --> 00:16:02,340 with personal storytelling with emotion. 339 00:16:02,340 --> 00:16:04,770 It doesn't have to be your own personal story. 340 00:16:04,770 --> 00:16:06,450 We can personalize it though. 341 00:16:06,775 --> 00:16:10,375 Okay, so I'll use a personal story as an example and a 342 00:16:10,375 --> 00:16:12,235 personalized story as an example. 343 00:16:12,235 --> 00:16:13,045 So a personal story. 344 00:16:13,045 --> 00:16:17,185 If you're a money mindset coach, you could say, you know, I used to have, 345 00:16:17,245 --> 00:16:21,235 I used to own a business where I had this challenge and that challenge 346 00:16:21,235 --> 00:16:25,285 until I raised my rates and I actually was able to not only free up my time, 347 00:16:25,285 --> 00:16:26,875 but make more money in the process. 348 00:16:27,175 --> 00:16:28,584 That's a personal story. 349 00:16:28,944 --> 00:16:30,745 A personalized story would be like. 350 00:16:31,015 --> 00:16:34,555 I was watching the Barbie movie the other day, and here's what Barbie 351 00:16:34,555 --> 00:16:38,215 said, and that relates to money mindset in this, that, and that way, right? 352 00:16:38,215 --> 00:16:42,025 We don't have to share personal life details if you don't want to, but we 353 00:16:42,025 --> 00:16:45,955 need to have some emotional tie and emotional connection with the reader. 354 00:16:46,314 --> 00:16:47,755 Remember what I said about the internet? 355 00:16:48,025 --> 00:16:49,105 It's a bottomless pit. 356 00:16:49,105 --> 00:16:51,324 It's like bottomless mimosas over here, okay? 357 00:16:51,324 --> 00:16:55,285 It's a party, it's a fun time, and then you come along with your seriousness. 358 00:16:55,495 --> 00:16:55,885 Okay? 359 00:16:55,885 --> 00:17:00,055 So what's gonna break that up enough for someone to pay attention to it? 360 00:17:01,020 --> 00:17:03,930 There are two other things that I also saw working really well 361 00:17:03,930 --> 00:17:05,640 content-wise in these audits. 362 00:17:06,030 --> 00:17:09,780 One of them was celebrating wins and celebrating others, so 363 00:17:09,780 --> 00:17:11,670 just celebrations in general. 364 00:17:11,760 --> 00:17:14,970 Anywhere where someone can say congrats or congratulations 365 00:17:14,970 --> 00:17:17,040 still works well on social media. 366 00:17:17,700 --> 00:17:19,710 You have to use this with intention. 367 00:17:19,980 --> 00:17:21,630 I do not want us making up. 368 00:17:21,665 --> 00:17:22,145 Things. 369 00:17:22,175 --> 00:17:22,655 Okay. 370 00:17:22,655 --> 00:17:26,974 But for example, I just celebrated 11 years in business this year. 371 00:17:26,974 --> 00:17:27,305 Thank you. 372 00:17:27,305 --> 00:17:27,875 Thank you. 373 00:17:28,145 --> 00:17:31,115 And when I post about it, a lot of people said, congratulations. 374 00:17:31,355 --> 00:17:34,175 This is a great type of celebratory post. 375 00:17:34,175 --> 00:17:38,345 So anytime you can celebrate business anniversaries, launching new products, 376 00:17:38,555 --> 00:17:42,514 or celebrating others, like, I wanna take a moment to thank this person or that 377 00:17:42,514 --> 00:17:44,764 person, especially if you can tag them. 378 00:17:44,764 --> 00:17:45,725 That works really well. 379 00:17:46,340 --> 00:17:50,720 The last style of content that I saw working really well for these audits 380 00:17:50,960 --> 00:17:56,930 is sharing your personal values, um, especially in this day and age 2025. 381 00:17:57,020 --> 00:18:00,290 I don't know what is happening in the world right now, but 382 00:18:00,290 --> 00:18:01,700 we are all going through it. 383 00:18:01,940 --> 00:18:02,450 Okay? 384 00:18:02,540 --> 00:18:06,590 It is so emotionally, politically, and socially charged right now. 385 00:18:07,110 --> 00:18:13,320 That sometimes it feels like navigating social media is a minefield, so I 386 00:18:13,320 --> 00:18:20,370 want us to share our values in a way that helps people understand where 387 00:18:20,370 --> 00:18:26,730 we are and also acknowledges what the heck is going on in your communities. 388 00:18:26,880 --> 00:18:30,990 Okay, so for me, I just sent out an email this week, actually last week. 389 00:18:31,710 --> 00:18:34,770 Which was about what I'm seeing in marketing right now. 390 00:18:35,850 --> 00:18:37,320 There's a lot of heaviness. 391 00:18:37,440 --> 00:18:39,450 Um, there's a lot of weight to it. 392 00:18:39,480 --> 00:18:42,870 I've been talking about this a lot with my, my closed community, and 393 00:18:42,870 --> 00:18:46,920 I'm starting to talk about it more in public now because I'm recognizing 394 00:18:47,610 --> 00:18:51,360 people think that this is just business as usual and it's not. 395 00:18:51,420 --> 00:18:53,490 Businesses are hurting right now. 396 00:18:53,970 --> 00:18:55,740 It marketing is hurting right now. 397 00:18:56,399 --> 00:19:00,360 Especially with the rise of ai, my marketers are like, do we 398 00:19:00,360 --> 00:19:02,040 have job security right now? 399 00:19:02,490 --> 00:19:04,409 And so I'm talking a lot about that. 400 00:19:04,440 --> 00:19:07,470 How do we navigate this changing landscape? 401 00:19:07,860 --> 00:19:10,620 That's a value of mine that I'm gonna continue talking about, 402 00:19:10,680 --> 00:19:14,820 and I'm gonna continue talking about ethical uses of AI as well. 403 00:19:16,050 --> 00:19:16,350 Okay. 404 00:19:16,409 --> 00:19:17,220 So that's it. 405 00:19:17,220 --> 00:19:17,970 On post. 406 00:19:17,970 --> 00:19:20,010 I will also emphasize skimmable. 407 00:19:20,070 --> 00:19:20,129 Okay. 408 00:19:21,330 --> 00:19:22,740 Long paragraphs. 409 00:19:22,889 --> 00:19:23,699 It's not it. 410 00:19:23,730 --> 00:19:25,530 We don't wanna read the whole Bible here. 411 00:19:25,530 --> 00:19:29,790 We want to skim, get the bullet points, get the main point, and start 412 00:19:29,790 --> 00:19:32,970 with the hook if you can, because LinkedIn is gonna like truncate your 413 00:19:32,970 --> 00:19:34,230 post and you gotta hit like that. 414 00:19:34,230 --> 00:19:36,720 I think it's read more or see more to see the whole thing. 415 00:19:36,929 --> 00:19:37,409 All right. 416 00:19:38,639 --> 00:19:41,280 Lastly, I gotta talk about engagement. 417 00:19:41,639 --> 00:19:44,189 The most common piece of feedback. 418 00:19:44,850 --> 00:19:48,660 That I saw the biggest area improvement in all of the LinkedIn accounts 419 00:19:48,660 --> 00:19:53,130 that I audited was that everyone was posting more than they were engaging. 420 00:19:53,160 --> 00:19:56,520 Almost everyone, almost everyone was posting more than you're engaging. 421 00:19:56,520 --> 00:19:59,670 And with LinkedIn it's a little bit different 'cause I can actually look 422 00:19:59,670 --> 00:20:02,700 at your, your account and I can see the comments that you're leaving. 423 00:20:02,880 --> 00:20:06,810 Okay, so I can see that you posted, you know, five times this week 424 00:20:06,810 --> 00:20:08,370 and you only left two comments. 425 00:20:09,435 --> 00:20:14,835 Commenting as much as you're posting, if not more, is actually gonna help 426 00:20:14,835 --> 00:20:16,635 you grow your LinkedIn account faster. 427 00:20:16,784 --> 00:20:17,085 Okay? 428 00:20:17,085 --> 00:20:19,485 So if you need to pull back on content, do that. 429 00:20:19,485 --> 00:20:21,735 The LinkedIn algorithm is actually like Chef's Kiss. 430 00:20:21,764 --> 00:20:22,514 Amazing. 431 00:20:22,815 --> 00:20:23,835 When I think about. 432 00:20:24,209 --> 00:20:27,510 Um, LinkedIn's algorithm compared to something like Instagram. 433 00:20:27,510 --> 00:20:30,449 I'm always like, thank GBU for LinkedIn. 434 00:20:30,449 --> 00:20:34,649 Because LinkedIn, you post today and then like a week later people are still 435 00:20:34,649 --> 00:20:39,060 commenting on it, whereas on Instagram you post today, maybe tomorrow, maybe 436 00:20:39,060 --> 00:20:43,169 two days later, people are commenting on it, but most posts are like, it's, 437 00:20:43,379 --> 00:20:49,679 it's gone long, gone by the end of the week, so I want you to post less. 438 00:20:50,040 --> 00:20:54,570 Comment more when we're thinking about engaging strategically. 439 00:20:54,960 --> 00:20:58,590 I also want us to try to make sure we're actively growing our 440 00:20:58,590 --> 00:21:00,510 communities every single week. 441 00:21:00,720 --> 00:21:05,220 So for a lot of the audits, I was giving them the goal of finding one 442 00:21:05,220 --> 00:21:07,140 new person a day to connect with. 443 00:21:07,380 --> 00:21:10,305 So if you have, you know, let's say you have 15 minutes 444 00:21:10,425 --> 00:21:11,865 a day to spend on LinkedIn. 445 00:21:13,335 --> 00:21:16,365 Um, for as far as engagement goes, and then you have about 446 00:21:16,365 --> 00:21:17,955 30 minutes a week for content. 447 00:21:18,105 --> 00:21:18,315 Okay? 448 00:21:18,315 --> 00:21:20,805 So I want you to write one post in that 30 minutes. 449 00:21:20,805 --> 00:21:21,765 Just text only. 450 00:21:21,765 --> 00:21:23,655 Don't worry about graphics, don't worry about images. 451 00:21:24,075 --> 00:21:28,455 One text-based post, that's your post for the week, and then 15 minutes a day. 452 00:21:28,455 --> 00:21:32,205 I want you to find one comment and find one new person to follow. 453 00:21:32,265 --> 00:21:32,925 That's it. 454 00:21:33,135 --> 00:21:36,795 And you will see drastic improvement in your account if 455 00:21:36,795 --> 00:21:38,985 you can maintain that consistency. 456 00:21:39,285 --> 00:21:42,285 Now, my consistency here is just a suggestion. 457 00:21:42,315 --> 00:21:42,765 Okay? 458 00:21:42,765 --> 00:21:44,445 You can, you set the rules. 459 00:21:44,715 --> 00:21:50,325 Maybe you only can do this, uh, one post a month and you have 15 minutes a week. 460 00:21:50,365 --> 00:21:52,585 To to network on LinkedIn. 461 00:21:52,675 --> 00:21:53,185 Fine. 462 00:21:53,575 --> 00:21:56,995 You set your consistency, but I want you to make sure you're 463 00:21:56,995 --> 00:21:59,725 diversifying who you engage with. 464 00:22:00,175 --> 00:22:02,875 The other thing I noticed when I was looking through engagement. 465 00:22:03,315 --> 00:22:05,565 And this is the algorithm's fault on LinkedIn. 466 00:22:05,925 --> 00:22:07,995 Once you start liking and commenting on one person's 467 00:22:07,995 --> 00:22:09,315 post, they're always at the top. 468 00:22:09,315 --> 00:22:11,115 LinkedIn is like, oh, you like this? 469 00:22:11,115 --> 00:22:12,015 You must love it. 470 00:22:12,165 --> 00:22:14,145 And so you have to think a little bit harder. 471 00:22:14,145 --> 00:22:17,385 Scroll a little bit farther to diversify, but I want you to 472 00:22:17,385 --> 00:22:18,675 diversify who you're engaging with. 473 00:22:18,675 --> 00:22:20,685 And this is strategic as well, right? 474 00:22:20,685 --> 00:22:24,195 So I want you to think about if you are. 475 00:22:24,659 --> 00:22:29,940 Commenting on the same person's post, that community is gonna see your comments. 476 00:22:29,940 --> 00:22:30,180 Okay? 477 00:22:30,180 --> 00:22:31,290 And I want you to test this. 478 00:22:31,290 --> 00:22:32,370 Scroll through LinkedIn. 479 00:22:32,370 --> 00:22:36,419 You'll start seeing not only the people you follow, but the people who 480 00:22:36,419 --> 00:22:38,610 commented on other people's posts. 481 00:22:38,760 --> 00:22:40,680 You'll see those in your feed as well. 482 00:22:40,770 --> 00:22:43,590 And so your posts will show up in other people's feed 483 00:22:43,590 --> 00:22:45,510 even if they don't follow you. 484 00:22:45,510 --> 00:22:48,510 Your comments will show up in other people's feed, even if 485 00:22:48,510 --> 00:22:52,440 they don't follow you once you start deploying this strategy. 486 00:22:52,695 --> 00:22:53,085 Okay. 487 00:22:53,745 --> 00:22:57,585 The other thing I want you to think about as you're commenting and engaging 488 00:22:57,855 --> 00:23:03,315 is I want you to think about audiences who are similar and adjacent to yours. 489 00:23:03,345 --> 00:23:03,585 Okay? 490 00:23:03,585 --> 00:23:06,825 Not just your biz besties, not just your friends, not just the people you 491 00:23:06,825 --> 00:23:11,145 know, but I want you to think about communities that are adjacent to yours. 492 00:23:11,145 --> 00:23:16,215 So an example I like to use sometimes is Pat Flynn or an Amy Porterfield. 493 00:23:16,605 --> 00:23:16,755 Okay? 494 00:23:16,755 --> 00:23:18,675 So a Pat Flynn or Amy Porterfield. 495 00:23:19,125 --> 00:23:20,175 We have. 496 00:23:20,695 --> 00:23:27,385 Similar-ish, similar-ish beliefs in business, let's say, especially Pat Flynn. 497 00:23:28,105 --> 00:23:30,774 Um, but they don't really touch. 498 00:23:31,139 --> 00:23:32,670 Marketing or social media that much. 499 00:23:32,670 --> 00:23:35,910 It's mostly like business building or creating assets. 500 00:23:36,000 --> 00:23:39,660 And I'm like the afterwards, like, okay, now you've built your business. 501 00:23:39,660 --> 00:23:40,500 You need to market it. 502 00:23:40,530 --> 00:23:41,910 Then I come in, right? 503 00:23:42,270 --> 00:23:48,600 And so if I were to start this strategy, I would look at Pat Flynn and go, let me 504 00:23:48,600 --> 00:23:53,065 start commenting on not just his posts, but the people who comment on his posts. 505 00:23:53,129 --> 00:23:56,639 I'm gonna start building connections with them because his people. 506 00:23:56,639 --> 00:23:59,330 Probably could be my people too, right? 507 00:23:59,330 --> 00:24:02,635 So I want you to start thinking about it a little bit that way as well. 508 00:24:04,425 --> 00:24:05,085 All right. 509 00:24:05,534 --> 00:24:10,635 To wrap this all up, I want you to think about this specific thing. 510 00:24:11,565 --> 00:24:12,075 LinkedIn. 511 00:24:12,465 --> 00:24:14,805 LinkedIn strategies, or any social media strategies at all. 512 00:24:14,805 --> 00:24:17,565 It's not about going viral. 513 00:24:17,805 --> 00:24:17,865 Okay. 514 00:24:18,635 --> 00:24:19,955 This is not the plan. 515 00:24:20,585 --> 00:24:22,955 The plan is to find your people. 516 00:24:22,985 --> 00:24:28,415 Find the people who will get to know you, trust you, like you, work with you, and 517 00:24:28,415 --> 00:24:30,395 become your super fans, your advocates. 518 00:24:30,395 --> 00:24:33,755 These are the people who are like, yes, Andrea, all the way. 519 00:24:33,755 --> 00:24:35,825 Anything she puts out, I'm here for it. 520 00:24:36,065 --> 00:24:37,025 Those are your people. 521 00:24:37,025 --> 00:24:38,525 That's who you're looking for. 522 00:24:38,765 --> 00:24:42,245 And the only way to find them is through one relationship at a 523 00:24:42,245 --> 00:24:45,365 time, one connection at a time. 524 00:24:45,930 --> 00:24:49,440 Now, if you're in the middle of your LinkedIn glow up, I gotta invite you to 525 00:24:49,440 --> 00:24:51,240 join us in the Mindful Marketing Lab. 526 00:24:51,270 --> 00:24:52,770 We're all figuring this out together. 527 00:24:53,460 --> 00:24:57,990 One of my goals this year with the lab members is to really teach you 528 00:24:57,990 --> 00:25:01,170 all how to find your own solutions. 529 00:25:01,230 --> 00:25:03,030 And I am there with you every step of the way. 530 00:25:03,030 --> 00:25:05,550 One of my biggest, my favorite things about the lab is 531 00:25:05,550 --> 00:25:06,810 you get unlimited support. 532 00:25:06,900 --> 00:25:10,050 So if you come in and you're like, Hey Andrea, can you look at my LinkedIn? 533 00:25:10,110 --> 00:25:11,610 I'm probably gonna make you a Loom video. 534 00:25:11,750 --> 00:25:12,260 Okay. 535 00:25:12,980 --> 00:25:17,840 Usually I charge $500 for this level of one-on-one support, but it's all 536 00:25:17,840 --> 00:25:22,490 included in the Mindful Marketing Lab, so head on over online, dre.com/lab. 537 00:25:22,490 --> 00:25:23,840 The link will be in the show notes. 538 00:25:24,260 --> 00:25:25,220 I will see you then. 539 00:25:25,370 --> 00:25:26,390 I'll be back soon. 540 00:25:26,450 --> 00:25:31,010 Next Tuesday with another episode of the Mindful Marketing Podcast. 541 00:25:31,010 --> 00:25:34,130 I have Adam Constantine coming on the show. 542 00:25:34,130 --> 00:25:35,720 We had such a fun conversation. 543 00:25:35,720 --> 00:25:36,860 He actually gave me a lot of ideas. 544 00:25:37,195 --> 00:25:38,845 So stay tuned for that. 545 00:25:38,845 --> 00:25:39,565 I'll see you then. 546 00:25:39,565 --> 00:25:40,465 Bye for now.