1 00:00:00,800 --> 00:00:04,160 If you're tired of feeling like you put so much time and effort and energy 2 00:00:04,320 --> 00:00:07,760 into that dang Instagram reel only for three people to see it, 3 00:00:08,400 --> 00:00:11,760 this episode's for you. Because we're talking about long form content. It's beautiful. 4 00:00:11,760 --> 00:00:15,280 Reemergence. I have the amazing Mariah magazine on the Mindful 5 00:00:15,280 --> 00:00:19,000 Marketing podcast today. We're going to talk all about it, especially those 6 00:00:19,000 --> 00:00:22,560 of you who want the depth, they want the trust building, they want 7 00:00:22,800 --> 00:00:26,560 the transactional content to disappear and actually create content 8 00:00:26,560 --> 00:00:29,720 that has legs. Oh, we're going to get into this in the 9 00:00:29,720 --> 00:00:33,540 366th episode of the Mindfulness Marketing Podcast. But first, 10 00:00:33,540 --> 00:00:37,180 a word from our sponsor. Riverside is the all in 11 00:00:37,180 --> 00:00:40,940 one podcast recording and editing tool that I use for this right 12 00:00:40,940 --> 00:00:44,700 here show. I use it to edit not only the audio and the video, 13 00:00:44,700 --> 00:00:48,060 it is like Chef's Kiss. Magical. Making the entire process 14 00:00:48,780 --> 00:00:52,380 so, so easy. Plus, I love their 15 00:00:52,540 --> 00:00:56,140 magic AI clips. Their little AI 16 00:00:56,140 --> 00:00:59,740 robot in the background pulls out the most impactful moments 17 00:00:59,740 --> 00:01:02,700 of the episodes without me having to comb through and do it myself. 18 00:01:02,940 --> 00:01:06,640 Resizes for social media. So those vertical videos you see on 19 00:01:06,640 --> 00:01:10,360 TikTok and Reels, those all come from Magic AI inside of 20 00:01:10,360 --> 00:01:14,040 Riverside. It's literally one click. It spits out 10 clips. 21 00:01:14,120 --> 00:01:17,520 I pick the best one and away I go. Saves me so much time. If 22 00:01:17,520 --> 00:01:21,160 you want to get on the Riverside train, check it out today, the links in 23 00:01:21,160 --> 00:01:24,720 the show notes and make sure to use my code, DREA D R E A 24 00:01:24,720 --> 00:01:27,960 at checkout to get 15% off your membership. 25 00:01:28,760 --> 00:01:32,440 Mariah, welcome to the show. Thank you 26 00:01:32,440 --> 00:01:36,060 so much for having me. I'm so excited to see where we're going to 27 00:01:36,060 --> 00:01:39,860 go in this conversation. Yeah, as I was telling you before, 28 00:01:39,940 --> 00:01:43,500 I just like to be nosy and just pick people's brains publicly. 29 00:01:43,500 --> 00:01:46,820 So I love that for us. But I want to start at the beginning of 30 00:01:46,820 --> 00:01:50,340 your journey because I know you as like the SEO 31 00:01:50,500 --> 00:01:53,700 person, but I want to get a sense of where you started in your business 32 00:01:53,700 --> 00:01:57,380 and how you got to today. So I started 33 00:01:57,380 --> 00:02:01,100 my business. It's going to be 10 years this summer. Actually, when this 34 00:02:01,100 --> 00:02:04,900 podcast episode comes out, I'm going to just be celebrating 10 years 35 00:02:04,900 --> 00:02:08,560 in business. The anniversary is in July and so I got into 36 00:02:08,560 --> 00:02:12,320 the space when I was a young 22 year old little thing 37 00:02:12,640 --> 00:02:16,440 and I quit college and I quit my job in the same month. 38 00:02:16,440 --> 00:02:19,880 And I kind of, I was in school at the time for website development, like 39 00:02:19,880 --> 00:02:23,320 an online program and they were teaching me table 40 00:02:23,320 --> 00:02:27,160 layouts which like even at that time they Were very outdated. And I was 41 00:02:27,160 --> 00:02:30,920 like, this shit's whack, y'. All. Like, I can't. And I was like, I'm 42 00:02:30,920 --> 00:02:34,520 smart. I am also nosy. And like, 43 00:02:34,520 --> 00:02:38,060 I am very research heavy. And. And I'm like, I feel like I could just 44 00:02:38,060 --> 00:02:41,780 figure this out. So I ended up bullshitting an online HTML portfolio, and 45 00:02:41,780 --> 00:02:45,300 I ended up landing a paid internship through 46 00:02:45,540 --> 00:02:49,020 a Craigslist ad. And so I 47 00:02:49,020 --> 00:02:52,779 landed this paid internship doing website design and development. And the 48 00:02:52,779 --> 00:02:56,500 one owner of the company, it was literally like, it's a kind of like the 49 00:02:56,500 --> 00:03:00,180 old school agency model where it was like, 50 00:03:00,900 --> 00:03:04,740 pretending to be very professional, like, on the front end, but it was 51 00:03:04,740 --> 00:03:08,420 literally just like two dudes hanging out, like they were four years 52 00:03:08,420 --> 00:03:11,960 old than me. We were hanging out. And so the one 53 00:03:11,960 --> 00:03:15,800 owner was a WordPress developer. And so he just kind of 54 00:03:15,800 --> 00:03:19,000 took me under his wing and taught me everything that he knew about developing on 55 00:03:19,000 --> 00:03:22,560 WordPress. And so I stayed with them for quite a while. He became my mentor 56 00:03:22,960 --> 00:03:26,480 for SEO for WordPress development and all of that. 57 00:03:26,880 --> 00:03:30,360 And then a year later, they ended up shutting down the business, started 58 00:03:30,360 --> 00:03:34,200 funneling clients to me, and I was like, oh, okay. But earlier in 59 00:03:34,200 --> 00:03:38,030 that summer, previously, I was like, I feel like I'm kind 60 00:03:38,030 --> 00:03:40,750 of obsessed with this, and I feel like I can kind of do it on 61 00:03:40,750 --> 00:03:44,510 my own. And so I ended up jumping into Facebook groups. At 62 00:03:44,510 --> 00:03:47,270 the time, that's where I met, like, a lot of my first online business 63 00:03:47,990 --> 00:03:51,750 friends was through good old Facebook groups. And I grew word of mouth 64 00:03:51,750 --> 00:03:54,950 through there was getting website design clients and all of that. And 65 00:03:55,350 --> 00:03:59,110 people would. We would launch their website and 66 00:03:59,110 --> 00:04:01,470 then they would end up coming back to me. And they were like, but how 67 00:04:01,470 --> 00:04:05,210 do I get found on Google? And I was respectfully, don't 68 00:04:05,210 --> 00:04:08,730 know, can't tell you. Like, my job is done. The website looks great. You are 69 00:04:08,730 --> 00:04:12,530 now on the Internet. Congratulations. And they were like, but how do I get 70 00:04:12,530 --> 00:04:15,090 found? And I was like, I find an agency. Like, I don't know what to 71 00:04:15,090 --> 00:04:18,570 tell you. And people kept asking me and kept 72 00:04:18,570 --> 00:04:22,330 asking me, and I was like, I feel like this is something I should pay 73 00:04:22,330 --> 00:04:25,930 attention to. So this is also in the beginning stages of 74 00:04:25,930 --> 00:04:29,770 business where I had more time than money. So I started 75 00:04:29,770 --> 00:04:33,130 blogging for my own business. I was blogging about what I was learning in the 76 00:04:33,130 --> 00:04:36,430 online space. I was blogging about stumbling upon 77 00:04:36,830 --> 00:04:40,230 at the time. Do you remember that one? Oh, my gosh. Oh, gee. Yes. I 78 00:04:40,230 --> 00:04:42,750 loved it. I loved it. I'd be like, what am I gonna see today? 79 00:04:43,870 --> 00:04:47,590 Yes, yes. And So I was creating tutorials 80 00:04:47,590 --> 00:04:51,390 about how do you stumble upon to grow your business? And just like what I 81 00:04:51,390 --> 00:04:55,030 was learning about Pinterest and what I was learning about blogging and WordPress and all 82 00:04:55,030 --> 00:04:58,870 of that. And then I was like, wait a minute, how do 83 00:04:58,870 --> 00:05:02,350 I get people over to these blog posts? I was like, I should probably figure 84 00:05:02,350 --> 00:05:06,200 out SEO. And so I ended up creating this blog post that got on 85 00:05:06,200 --> 00:05:10,040 page one of Google for like over 15, 20 keywords, ended up 86 00:05:10,040 --> 00:05:13,680 bringing hundreds of email subscribers to me 87 00:05:13,680 --> 00:05:17,400 a month. And as like a little 22, 23 year old, I was 88 00:05:17,400 --> 00:05:21,239 like, I thought people said growing an email list was hard. What 89 00:05:21,239 --> 00:05:24,640 do you mean? Like, it felt easy for me. I was just getting these people. 90 00:05:25,200 --> 00:05:28,400 And that blog post ended up being on page one until 91 00:05:28,720 --> 00:05:32,460 last year. Wow. For nine years 92 00:05:32,540 --> 00:05:36,260 I never updated it because I ended up transitioning away from 93 00:05:36,260 --> 00:05:39,740 like website design and development and going into SEO. So I didn't really care about 94 00:05:39,740 --> 00:05:42,620 that. I actually ended up creating just like a free 95 00:05:43,260 --> 00:05:47,019 newsletter sign up thing on mailchimp just so 96 00:05:47,019 --> 00:05:49,820 those people could like jump on the list somehow. 97 00:05:50,620 --> 00:05:54,220 And then I would like have another upsell in that follow up email to get 98 00:05:54,220 --> 00:05:57,140 them over to my real list in case they were interested. But I don't want 99 00:05:57,140 --> 00:06:00,940 to like the make my email list too busy with all 100 00:06:00,940 --> 00:06:04,540 of these people. That just didn't make sense. And so at the I was 101 00:06:04,540 --> 00:06:08,180 like, okay, I think SEO is a thing. So I started learning about 102 00:06:08,180 --> 00:06:11,180 it and I fucking hated it. I thought it was the worst thing on the 103 00:06:11,180 --> 00:06:14,700 planet. It was so overwhelming, it was so technical. What I 104 00:06:14,700 --> 00:06:18,300 found was that most of the content was created 105 00:06:18,300 --> 00:06:22,060 for advanced SEO people talking to other advanced 106 00:06:22,060 --> 00:06:25,890 SEO people working on massive websites. I 107 00:06:25,890 --> 00:06:29,530 didn't have a massive website, My clients didn't have a massive website. 108 00:06:30,010 --> 00:06:33,730 And so that information didn't really make sense to me. And then 109 00:06:33,730 --> 00:06:37,290 the other information that I found on SEO was created by 110 00:06:37,290 --> 00:06:41,009 SEO agencies trying to be very vague and overwhelming so that you 111 00:06:41,009 --> 00:06:44,370 just got annoyed and then hired them on retainer, which is a 112 00:06:44,370 --> 00:06:48,050 scrappy little girl. No, ma'. Am. Like I'm not 113 00:06:48,050 --> 00:06:51,810 doing that. So like I was like, okay, there really is no like 114 00:06:51,810 --> 00:06:55,370 DIY SEO information for people like me in my 115 00:06:55,370 --> 00:06:58,950 situation. Like an online line, business owner, small 116 00:06:58,950 --> 00:07:02,470 business, not super huge, but also I'm not really local 117 00:07:02,710 --> 00:07:06,510 either. Like I kind of playing in this middle ground. And so I 118 00:07:06,510 --> 00:07:09,910 ended up diving in with the support of my mentor who kind of knew 119 00:07:09,910 --> 00:07:13,590 SEO foundations through website development. And so I ended up 120 00:07:13,590 --> 00:07:17,390 diving into SEO, breaking it down, putting it back together. In a way 121 00:07:17,390 --> 00:07:21,150 that actually made sense. Started offering it to clients. They got incredible 122 00:07:21,150 --> 00:07:25,000 results. And then I like to say SEO sunk its teeth 123 00:07:25,000 --> 00:07:27,960 into me and hasn't let me go. And now I'm obsessed with it. Now it's 124 00:07:27,960 --> 00:07:31,600 like I can see it so clearly on websites. I can see the 125 00:07:31,600 --> 00:07:35,400 patterns, I can see the gaps. I can see why you're not getting results without 126 00:07:35,400 --> 00:07:38,400 running any reports. I can take one look at your site and be like, oh, 127 00:07:38,400 --> 00:07:42,080 that's why. And what I loved about website design and development was 128 00:07:42,080 --> 00:07:45,920 actually the strategy of a website, the strategic setup. And I 129 00:07:45,920 --> 00:07:49,440 remember going to a mastermind when I was maybe like three years in business, and 130 00:07:49,440 --> 00:07:52,160 I was like, I want to be a website strategist. Like, I want people to 131 00:07:52,160 --> 00:07:55,900 pay me for website strategy. And everything I was saying, they were like, 132 00:07:56,060 --> 00:07:59,900 so an SEO expert. And I was so mad, I was 133 00:07:59,900 --> 00:08:03,580 like, no, that's not me. And then 134 00:08:03,580 --> 00:08:06,860 I, like, allowed myself to sit with it, and I was like, 135 00:08:07,260 --> 00:08:10,860 wait a minute. Like, yes. Because with 136 00:08:10,860 --> 00:08:14,380 SEO, Google search algorithms judge your website in over 137 00:08:14,380 --> 00:08:17,820 200 factors. A lot of them are user experience. 138 00:08:18,940 --> 00:08:22,620 It is website strategy. It's just not the thing that people think that they 139 00:08:22,620 --> 00:08:26,360 need, but it's the thing that I sell on the back 140 00:08:26,360 --> 00:08:29,720 end. Yes, we do the keyword research. Yes, we figure out how we want to 141 00:08:29,720 --> 00:08:32,600 rank all of that. But the foundation of your site 142 00:08:33,560 --> 00:08:37,240 is what actually drives the results. So long form 143 00:08:37,320 --> 00:08:40,440 content coming back into play. I'm like, finally, 144 00:08:41,479 --> 00:08:45,200 like, we have to. We. Our websites are 145 00:08:45,200 --> 00:08:48,120 what all of your other marketing efforts should be pointing back to. 146 00:08:48,920 --> 00:08:52,600 So why is your website not strategic and set up in a way 147 00:08:52,840 --> 00:08:56,430 that supports your other marketing efforts and also gets you 148 00:08:56,430 --> 00:09:00,270 found by search engines and AI? Yeah, 149 00:09:00,910 --> 00:09:04,110 I love this. Okay, What I love the most about what you said 150 00:09:04,750 --> 00:09:08,510 is I want to highlight this. This piece of, like, in your 151 00:09:08,510 --> 00:09:12,350 strategy, like, your strategic positioning as a company is SEO, 152 00:09:12,590 --> 00:09:16,310 because that's what people think they need. And this is where I find 153 00:09:16,310 --> 00:09:19,150 myself a lot of time talking about social media because people come to me and 154 00:09:19,150 --> 00:09:22,630 they're like, oh, Instagram reels. I'm like, cool. You think it's Instagram 155 00:09:22,630 --> 00:09:25,910 reels. I know the real problem is, like, a marketing 156 00:09:25,910 --> 00:09:29,650 ecosystem, but let's. Let's start with Instagram reels. And I feel like that's what you're 157 00:09:29,650 --> 00:09:32,330 saying with SEO. It's like, people come to you and they're like, oh, I want, 158 00:09:32,410 --> 00:09:35,130 you know, the latest thing is like, I want chatgpt to find me. And it's 159 00:09:35,130 --> 00:09:38,810 like, okay, cool. I'll show you. We'll talk about 160 00:09:38,810 --> 00:09:42,530 that. And also, once you're here, I'm gonna actually give you what you 161 00:09:42,530 --> 00:09:46,370 actually need, which is what I love about what you do. And where I see 162 00:09:46,370 --> 00:09:50,010 you show up with this is YouTube. So is that your, like, main, 163 00:09:50,010 --> 00:09:53,320 like, talk to me about your strategy. My 164 00:09:53,320 --> 00:09:56,760 marketing ecosystem here. Okay. So I 165 00:09:56,920 --> 00:10:00,600 used to blog pretty consistently. And then I 166 00:10:00,600 --> 00:10:04,200 was like, I want to start a YouTube channel. 167 00:10:04,360 --> 00:10:08,160 And so I started my YouTube channel back in 2017, used 168 00:10:08,160 --> 00:10:11,840 to create. I thought that I had to create videos every single week. 169 00:10:11,840 --> 00:10:14,920 I thought that they had to be talking head videos. I thought that they had 170 00:10:14,920 --> 00:10:18,720 to be like, Mr. Beast, Clicky and like, all of this 171 00:10:18,720 --> 00:10:22,560 stuff to keep attention. And then I burned myself out, and it was awful. And 172 00:10:22,560 --> 00:10:25,680 I was like, Fuck YouTube. I'm not doing this. I'm not making no money. It's 173 00:10:25,680 --> 00:10:29,000 taking me forever. It's actually costing me money because I have to pay for an 174 00:10:29,000 --> 00:10:32,320 editor. I was like, this is awful. So then I took a couple 175 00:10:32,480 --> 00:10:36,240 steps back from it. And then around 176 00:10:36,479 --> 00:10:39,840 2020, the new Google Analytics 4 177 00:10:40,080 --> 00:10:43,840 came out. And I remember I was like, how do I 178 00:10:43,840 --> 00:10:47,200 set up GA4? Like, I had no idea how to do this. 179 00:10:47,680 --> 00:10:50,600 And so I went to YouTube and I'm trying to look for a tutorial, couldn't 180 00:10:50,600 --> 00:10:54,380 find one. I was like, okay, I guess I'm just gonna have to figure it 181 00:10:54,380 --> 00:10:58,140 out. Everybody's asking me. And so I went in, figured 182 00:10:58,140 --> 00:11:01,940 it out, spent a couple days, whatever, recorded myself doing it, turned 183 00:11:01,940 --> 00:11:05,020 it into a YouTube video, mainly so I could just send it to clients and 184 00:11:05,020 --> 00:11:08,260 send it to website designers and people that were asking me. That video 185 00:11:08,420 --> 00:11:12,260 blew up, ended up getting me across the threshold of 186 00:11:12,260 --> 00:11:15,700 a thousand subscribers and the watch time in order to get monetized. 187 00:11:16,340 --> 00:11:20,130 And so then I was like, how long can I ride this out? 188 00:11:20,130 --> 00:11:23,890 And I remember at the time, I was making like 2, 50, $300 189 00:11:23,890 --> 00:11:27,610 a month just from that video. And so I was 190 00:11:27,610 --> 00:11:31,410 like, okay. But I still wasn't enticed to go back to YouTube 191 00:11:31,410 --> 00:11:35,170 yet. Then after six months, seven months, 192 00:11:35,330 --> 00:11:38,970 it starts to dip. Now I'm making $9 a month. And I was 193 00:11:38,970 --> 00:11:42,610 like, fuck. I got a taste of the potential. Like, what is 194 00:11:42,690 --> 00:11:46,450 sweet YouTube money? I was like, that's sweet YouTube Adsense money, 195 00:11:46,450 --> 00:11:50,270 girl. Like, give me more of that. So then I started. I was 196 00:11:50,270 --> 00:11:53,830 like, what? What if I, like, did this my way? What if I did? 197 00:11:54,230 --> 00:11:57,910 I only did tutorials because those are easy for me. They cost me less 198 00:11:57,910 --> 00:12:01,590 to edit because it's not clickbaity, like, moving Screens gotta stay 199 00:12:01,590 --> 00:12:05,230 focused. Yada, yada, yada. I'm doing tutorials, I'm doing screen shares. You have to 200 00:12:05,230 --> 00:12:08,430 watch the screen and stay engaged if you want to learn what I'm doing from 201 00:12:08,430 --> 00:12:12,190 beginning to end. And so I was like, what if I just do tutorials and 202 00:12:12,190 --> 00:12:15,450 what if I just publish every other week? And so that's what I did. 203 00:12:15,770 --> 00:12:17,930 I've been consistent for that since 204 00:12:18,970 --> 00:12:22,770 2021. Just about. I think that I missed maybe like a 205 00:12:22,770 --> 00:12:26,490 week or two. And then I've been able to. And I mean, the ad 206 00:12:26,970 --> 00:12:30,730 money fluctuates depending, but I've been able to stay. I 207 00:12:30,730 --> 00:12:34,530 think the most that I've made was like 1100 in one month 208 00:12:34,530 --> 00:12:38,370 from YouTube AdSense. And then it dropped down this past year, I 209 00:12:38,370 --> 00:12:42,160 think to 500amonth in December, and now it's shooting back 210 00:12:42,160 --> 00:12:45,840 up to a thousand a month. That's from me creating two videos a 211 00:12:45,840 --> 00:12:49,640 month. These are tutorials. These aren't. I ain't reading a script. 212 00:12:50,120 --> 00:12:53,840 I'm not pre planning. I do some YouTube SEO 213 00:12:53,840 --> 00:12:57,040 keyword research. I make sure that I know what the hell I'm going to talk 214 00:12:57,040 --> 00:13:00,600 about. And then I just rip through them, send them to my editor, 215 00:13:00,920 --> 00:13:04,720 publish them. And so the interesting thing with using this to grow 216 00:13:04,720 --> 00:13:07,720 my business is like, if you're a marketing strategist, you might be like, 217 00:13:09,230 --> 00:13:12,990 girl, how does this work? Because, like, you're creating a tutorial, so 218 00:13:12,990 --> 00:13:16,590 you're solving people's problem, literally showing them how to do it. 219 00:13:17,070 --> 00:13:19,870 Why would they need to hire you? And also 220 00:13:20,670 --> 00:13:24,510 why would they subscribe to the channel? Because you've already solved their 221 00:13:24,510 --> 00:13:28,350 problem. That's where I heard you can't grow a successful YouTube channel 222 00:13:28,350 --> 00:13:31,990 with tutorials. And I was like, I don't care. I'm not doing 223 00:13:31,990 --> 00:13:35,550 anything else. And people ask me for videos all the damn time. And 224 00:13:35,550 --> 00:13:38,840 I want to save my breath. Like, I could just whip it together in one 225 00:13:38,840 --> 00:13:42,240 and then have a resource for these products that I'm creating. 226 00:13:42,720 --> 00:13:46,440 And so I've been able to defy the odds. 227 00:13:46,440 --> 00:13:50,000 I don't know, like, people find my YouTube videos, for 228 00:13:50,480 --> 00:13:54,320 one thing, end up binging a bunch of tutorials on how to do certain things, 229 00:13:54,800 --> 00:13:58,320 see that I'm an expert, and then are literally like, how 230 00:13:59,280 --> 00:14:02,800 the hell can I get you to help me with my 231 00:14:02,800 --> 00:14:06,240 SEO? Do you do consulting? Please help me. Like, I have had 232 00:14:06,400 --> 00:14:09,980 big nonprofits, I have had people within bigger 233 00:14:09,980 --> 00:14:13,660 companies, their marketing team, because marketing teams, a lot of people think that there's like 234 00:14:13,660 --> 00:14:17,420 a shit ton of people there. Sometimes it's just a team of like three people. 235 00:14:17,900 --> 00:14:21,540 And the one marketing manager is like, I have my hands in so many 236 00:14:21,540 --> 00:14:25,020 pots, I don't know this very well. And I have to train my content 237 00:14:25,100 --> 00:14:28,540 team. And so it's like they see that I know what I'm talking about 238 00:14:29,100 --> 00:14:32,900 and then they just slide over to my website and end up being like, how 239 00:14:32,900 --> 00:14:36,500 the hell can I work with you? And so YouTube is a huge thing that 240 00:14:36,500 --> 00:14:38,940 I'm focusing on. I'm starting to do more YouTube lives. 241 00:14:40,140 --> 00:14:43,260 Two, I don't want to have a podcast in a different platform. I would rather 242 00:14:43,260 --> 00:14:47,100 grow YouTube and really step into. I'm doing brand sponsorships a 243 00:14:47,100 --> 00:14:50,460 little bit more now and really growing that, but just having 244 00:14:50,940 --> 00:14:54,740 kind of like a video podcast where I interview other SEO professionals 245 00:14:54,740 --> 00:14:58,460 and like bring them on and conversations to grow 246 00:14:58,460 --> 00:15:02,140 and learn about our industry. Which I feel like in my industry people are really 247 00:15:02,700 --> 00:15:06,060 weird about it. They're just like, I don't want to talk with another SEO person 248 00:15:06,060 --> 00:15:09,620 because they might take my clients. And I'm literally like, I can't help everybody. Like, 249 00:15:09,620 --> 00:15:13,200 my, my books are booked. Y' all like need other people to refer people 250 00:15:13,200 --> 00:15:17,040 to. And so to me, I'm just like, I love learning how people think about 251 00:15:17,040 --> 00:15:20,440 things and so really using the YouTube 252 00:15:20,440 --> 00:15:24,080 videos and tutorials with YouTube, SEO, YouTube lives. And 253 00:15:24,080 --> 00:15:27,240 now I'm coming back to blogging. I'm starting to take 254 00:15:27,720 --> 00:15:31,560 certain YouTube videos and certain newsletter ideas 255 00:15:31,560 --> 00:15:34,760 that I have and I'm creating more long form 256 00:15:34,760 --> 00:15:38,260 blogs on my site because their 257 00:15:38,340 --> 00:15:42,140 resources that I literally input in all of my 258 00:15:42,140 --> 00:15:45,940 digital products or people slide into my DMs all the time asking me 259 00:15:46,100 --> 00:15:49,300 very similar questions, I send them the link to that. Or 260 00:15:50,180 --> 00:15:53,579 like, if I'm doing summits or like being a guest speaker and like a group 261 00:15:53,579 --> 00:15:57,300 or something like that. Like, I have all of these resources where then people 262 00:15:57,300 --> 00:16:00,900 just end up seeing me as like, if I don't know, Mariah knows, like, she's 263 00:16:00,900 --> 00:16:03,780 got to have something and like, that's what I want. I want you to see 264 00:16:03,780 --> 00:16:07,540 me as the expert. And so how can I create these little resources that 265 00:16:07,540 --> 00:16:11,040 solve your problem and position me as the person to help? 266 00:16:11,600 --> 00:16:15,320 Yes. Oh my gosh. Snaps over here because I feel like there's 267 00:16:15,320 --> 00:16:19,160 something about the power of generosity that a lot of people discount. You know 268 00:16:19,160 --> 00:16:22,720 what I mean? And I come from that space too. So I, I. My first 269 00:16:22,800 --> 00:16:26,480 job in marketing was I was an intern for an SEO agency. 270 00:16:26,960 --> 00:16:30,360 And it was one of those agencies where it was like, it was a local 271 00:16:30,360 --> 00:16:33,280 based SEO agency and it was, this was like 272 00:16:33,440 --> 00:16:37,130 2012, 2013. So at the 273 00:16:37,130 --> 00:16:40,650 time it was all like the shady stuff that people say don't do today. It 274 00:16:40,650 --> 00:16:44,370 was like literally white text on white background with 275 00:16:44,370 --> 00:16:48,170 like, people still do that keywords. Yeah, I just saw it the 276 00:16:48,170 --> 00:16:51,690 other day. Oh my God. It's terror, like terrible advice. 277 00:16:53,050 --> 00:16:56,770 And so that's where I, that's my background. So like, part of that too is 278 00:16:56,770 --> 00:17:00,610 like we, we've, we've seen the traditional experiences and we're like, there's 279 00:17:00,610 --> 00:17:04,290 gotta be, there's gotta be another way. And I love that you kind of like 280 00:17:04,290 --> 00:17:08,000 created your own path and you also created multiple reven 281 00:17:08,230 --> 00:17:11,990 stream. So not only do you have your consulting now, you have 282 00:17:12,070 --> 00:17:15,710 money coming in from YouTube and you have the brand partnership. So 283 00:17:15,710 --> 00:17:19,430 like there's, there's multiple things around this. So. And digital products 284 00:17:19,430 --> 00:17:23,110 that people buy because they're literally like, hey, can I have the guide? 285 00:17:23,110 --> 00:17:26,190 Do you have a resource? I got DM sitting there right now. I haven't answered. 286 00:17:26,190 --> 00:17:29,350 Do you have a resource about this? Yes, 100%. 287 00:17:29,670 --> 00:17:33,510 And next week I have Jessica Abel coming on the show to talk about 288 00:17:33,750 --> 00:17:37,550 this concept of like services too. Because one of the things that 289 00:17:37,550 --> 00:17:41,390 you talked about that I think people in our space like online business 290 00:17:41,790 --> 00:17:45,110 kind of discount a little bit, is that you still make the most money from 291 00:17:45,110 --> 00:17:48,870 services. Like, I don't care what people say about like scalable income. Like 292 00:17:48,870 --> 00:17:52,710 the top 0.1% of people, sure, they're on the beach raking in 293 00:17:52,710 --> 00:17:56,430 the money while they sleep. Most of us are like most 294 00:17:56,430 --> 00:18:00,270 people. Services are still the, the fastest way to grow your business, the fastest 295 00:18:00,270 --> 00:18:03,990 way to cash. And I love that you identified that too. It's not just 296 00:18:03,990 --> 00:18:07,790 your YouTube channel is there just to live the 297 00:18:07,790 --> 00:18:11,430 YouTube celebrity life. Like, you also have the consulting as well. It's like a 298 00:18:11,430 --> 00:18:15,150 really holistic business model, which I adore. I adore 299 00:18:15,150 --> 00:18:17,830 it. Okay. I have follow up questions though. Yes, 300 00:18:18,870 --> 00:18:22,510 you talked about them being a tutorial. I want to 301 00:18:22,510 --> 00:18:26,190 know how, like, what's, what's the way that you found the best 302 00:18:26,190 --> 00:18:29,550 to get people from the tutorial into their world? Are you just leaning on natural 303 00:18:29,550 --> 00:18:33,350 curiosity? Do you have strategic, like CTAs, like, what's your thought process behind 304 00:18:33,350 --> 00:18:36,980 this? Yeah, so I have done one thing that I 305 00:18:36,980 --> 00:18:40,700 think has strategically grown my email list. I have 306 00:18:40,700 --> 00:18:44,220 not promoted my email list aside from podcast interviews and like 307 00:18:44,220 --> 00:18:48,020 summits almost ever. I haven't done, like, 308 00:18:48,020 --> 00:18:51,340 I need to grow my email list because YouTube does it and it's been doing 309 00:18:51,340 --> 00:18:54,940 it consistently ever since. I started creating, like, my own 310 00:18:54,940 --> 00:18:58,660 commercials. So I have two commercials. Am I. Because 311 00:18:58,660 --> 00:19:02,260 I was watching these YouTube videos, and I was like, like, these YouTube content creators 312 00:19:02,260 --> 00:19:05,980 got commercials for, like, a frying pan. Why can't I 313 00:19:05,980 --> 00:19:09,780 be the frying pan? You are the frying pan. Like, I want to be 314 00:19:09,780 --> 00:19:13,420 the frying pan. I'm going to talk about me. So I created these commercials, 315 00:19:13,420 --> 00:19:17,260 and they're very strategic. They're not in every single YouTube video, because I 316 00:19:17,260 --> 00:19:20,660 do have other videos that talk about things that aren't SEO, and so I don't 317 00:19:20,660 --> 00:19:24,380 put them in there, but I have one video for a digital product where I'll 318 00:19:24,380 --> 00:19:28,140 be, like, interrupting this video right quick because I created 319 00:19:28,140 --> 00:19:30,700 something cool and I want to share it with you. And it's really quick and 320 00:19:30,700 --> 00:19:34,520 snappy and, like, 90 seconds of it. So that lets 321 00:19:34,520 --> 00:19:38,320 people know that I have products even if they don't sell, like, right away. 322 00:19:38,560 --> 00:19:42,040 And then at the end, I have a separate commercial that makes people join up 323 00:19:42,040 --> 00:19:44,600 my email list. And it was like, hey, you. You made it to the end 324 00:19:44,600 --> 00:19:48,240 of this video. And if you're trying to figure out, like, what your next 325 00:19:48,240 --> 00:19:52,040 step is for SEO, you should download my roadmap, because I literally just 326 00:19:52,040 --> 00:19:54,920 break it down for you so you can stop wondering about it. And so my 327 00:19:54,920 --> 00:19:58,160 video editor, I've only had to create those once, and I just write little notes, 328 00:19:58,160 --> 00:20:00,840 and I'm like, can you pop in this commercial here and then that commercial here? 329 00:20:00,840 --> 00:20:04,250 And she's like, yeah, cool. Love it. So that's, like, a really 330 00:20:04,250 --> 00:20:07,610 strategic way that I do it. The other thing that I do pretty intentionally 331 00:20:08,330 --> 00:20:12,050 is weaving client examples in, because 332 00:20:12,050 --> 00:20:15,810 then it's not a hard sell. It's a soft sell. And now 333 00:20:15,810 --> 00:20:19,650 people see, she helps clients. And I'll be like, my consulting 334 00:20:19,650 --> 00:20:23,490 clients and my students, people are like, she can help me. This 335 00:20:23,490 --> 00:20:26,330 is incredible. And then they come over and they just, like, check out my website. 336 00:20:27,130 --> 00:20:29,930 Yes. 100% to all of this is why I wanted to have you on the 337 00:20:29,930 --> 00:20:32,770 show. Because I talk about this all the time as, like, here's what I'm doing. 338 00:20:32,770 --> 00:20:35,510 But I love when other people do it too, because I can be like, see? 339 00:20:35,590 --> 00:20:39,270 See? It works. It works. I have, like, a few that I 340 00:20:39,270 --> 00:20:43,030 cycle through. I'm like, if you like this video, you're probably gonna like this other 341 00:20:43,030 --> 00:20:46,550 thing. It's just, like a natural segue. And 342 00:20:46,630 --> 00:20:50,430 also for me, too, especially for my private clients, my consulting 343 00:20:50,430 --> 00:20:54,190 clients, they have to vibe with me. Like, if you don't watch my 344 00:20:54,190 --> 00:20:57,550 YouTube videos or listen to the Podcast, and you just, like, come in cold like, 345 00:20:57,550 --> 00:21:01,350 you. We. We may not click. So a lot of my marketing, too, is 346 00:21:01,350 --> 00:21:04,250 like. Like, I want to show people what it's like to work with me, because 347 00:21:04,650 --> 00:21:08,330 I'm not, like, I wasn't traditionally trained in marketing. My degree is in 348 00:21:08,330 --> 00:21:12,010 English literature. Okay. So, like, I don't. I don't know 349 00:21:12,010 --> 00:21:15,410 the. The bro e marketing terms. Okay. The ro y of the 350 00:21:15,410 --> 00:21:19,050 twr. I was like, don't even. I joke around that, like, I 351 00:21:19,050 --> 00:21:22,850 barely know what ROI means. Like, we're not. We're not going all the way that 352 00:21:22,850 --> 00:21:26,610 way. But I think it helps me, too, because when I do the tutorials, I'm 353 00:21:26,610 --> 00:21:30,440 not, like you said, a marketer talking to other marketers. Like, I'm 354 00:21:30,440 --> 00:21:33,960 the in between, you know, Like, I have the marketing practical experience, 355 00:21:34,040 --> 00:21:36,880 but, like, I know what it means to watch a YouTube video and go, what 356 00:21:36,880 --> 00:21:40,240 the heck are they talking about? Yeah. So I love that. I love that. 357 00:21:40,240 --> 00:21:44,080 Okay, so they get into your funnel. They. They go 358 00:21:44,080 --> 00:21:47,760 on a video, they see your thing, they sign up for the. The roadmap. Then 359 00:21:47,760 --> 00:21:51,480 what happens? Like. Like a 6 email 360 00:21:51,560 --> 00:21:55,120 sequence that's kind of like, pushes them to 361 00:21:55,120 --> 00:21:58,920 something, but is more teaching them my philosophy 362 00:21:59,000 --> 00:22:01,860 on. To me, that's the important thing. 363 00:22:02,580 --> 00:22:06,300 If you just want SEO to get 364 00:22:06,300 --> 00:22:09,780 paid tomorrow and you're not in it for, 365 00:22:09,860 --> 00:22:13,700 like, you don't have passion around what you're doing, and you're only looking 366 00:22:13,700 --> 00:22:16,980 at as, like, I want results tomorrow because I got to make money 367 00:22:16,980 --> 00:22:20,700 tomorrow, and I'm looking for money and blah, blah, blah. Listen, business is about 368 00:22:20,700 --> 00:22:24,180 money. I need money. Cool. We understand that. But, like, I want 369 00:22:24,260 --> 00:22:27,940 people that value my unique perspective because 370 00:22:27,940 --> 00:22:31,660 there is a lot of SEO agencies. Also, I'm not 371 00:22:31,660 --> 00:22:34,960 an agency. I don't do done for you 372 00:22:35,280 --> 00:22:38,800 retainers. If you want everything done for you, I'm not your girl. 373 00:22:39,600 --> 00:22:43,280 So this funnel has to educate them on, like, what I do and 374 00:22:43,280 --> 00:22:46,640 what I don't do. And so I'm very much like, I am a 375 00:22:46,960 --> 00:22:50,160 consultant and an educator. All of my options. 376 00:22:50,880 --> 00:22:54,560 The end goal is for you to take SEO into your own hands, 377 00:22:54,560 --> 00:22:58,280 whether that's you, the business owner, your VA or somebody on your 378 00:22:58,280 --> 00:23:01,920 marketing team. Team. I don't want you to need me forever. And 379 00:23:01,920 --> 00:23:05,320 that is so unheard of in my industry. 380 00:23:06,040 --> 00:23:09,320 Everybody's like, no, I want the retainers. I was like, I tried retainers for a 381 00:23:09,320 --> 00:23:13,040 year and literally was so grateful when a client was like, we're selling our business. 382 00:23:13,040 --> 00:23:16,880 And I'm like, thank God. Like, love y'. All. Glad y' all are 383 00:23:16,880 --> 00:23:20,600 making money. This, this is for the birds. And, like, they were paying my rent 384 00:23:20,600 --> 00:23:24,240 every month for me just to do, like, basic things that they didn't want to 385 00:23:24,240 --> 00:23:27,980 do do. And so it's like, it's very important for me to share 386 00:23:28,140 --> 00:23:31,820 my perspective on SEO, how I operate and 387 00:23:31,820 --> 00:23:35,660 what I offer. So that's kind of what I'm teaching people 388 00:23:35,900 --> 00:23:39,580 in, like, my email sequence along with, I'm very practical. I'm very 389 00:23:39,580 --> 00:23:43,180 actionable, I swear. So I make sure to put some 390 00:23:43,180 --> 00:23:46,940 cuss words in my email sequence because I don't want y' all getting my 391 00:23:46,940 --> 00:23:50,300 weekly newsletter where I'm saying. And then you're like, she never said that before. 392 00:23:50,780 --> 00:23:54,060 So it's like, I'm very intentional about the language and kind of like what I'm 393 00:23:54,060 --> 00:23:57,880 teaching people, and then they just go into my weekly newsletter funnel. I 394 00:23:57,880 --> 00:24:01,520 send a newsletter every week called Building Momentum. And 395 00:24:01,520 --> 00:24:05,160 it's under this kind of thing where it's like, organic 396 00:24:05,160 --> 00:24:08,600 marketing takes time. It's foundational. Allow 397 00:24:08,680 --> 00:24:12,359 yourself to build momentum. Even if you only have one hour a week 398 00:24:12,359 --> 00:24:16,120 to spend with SEO, those baby steps add up 399 00:24:16,120 --> 00:24:19,960 and really making it actionable and practical for people. Yes. I 400 00:24:19,960 --> 00:24:23,680 love this. It's like giving. Giving the atmosphere 401 00:24:23,680 --> 00:24:26,800 in the room. And it's like, here, here's the vibe that you signed up for. 402 00:24:26,800 --> 00:24:30,580 And yes, this is gonn be practical as well. I love that. 403 00:24:30,740 --> 00:24:34,260 Okay, so back to the videos. One of the biggest 404 00:24:34,660 --> 00:24:38,340 pushbacks that I'm getting from my. My clients right now is that 405 00:24:38,340 --> 00:24:41,980 long form content just takes longer to create. Right? Like, sometimes 406 00:24:41,980 --> 00:24:45,740 it's easier to, like, snap the selfie, pop a caption, post 407 00:24:45,740 --> 00:24:49,500 that on Instagram. And I get that. So I want to talk 408 00:24:49,500 --> 00:24:53,020 a little bit about some of the results that you're seeing from long 409 00:24:53,020 --> 00:24:56,100 form content. Like, if we can get into the numbers, either you or some of 410 00:24:56,100 --> 00:24:59,660 you, your consulting clients, I would love to hear, like, a success story. 411 00:25:00,620 --> 00:25:03,420 Yeah. Okay. So long. 412 00:25:04,860 --> 00:25:08,220 I need to share the perspective on this because we have to shift it. So 413 00:25:08,220 --> 00:25:11,500 the short form content. Cute. Love that. People love it. 414 00:25:11,740 --> 00:25:15,500 For me, it just. I don't like it. It's not deep enough. I'm a 415 00:25:15,500 --> 00:25:18,900 deep. Like, even with my friends, I'm literally just like. And where do we think 416 00:25:18,900 --> 00:25:21,620 that that came from? What did your mom say when you were little? Like, I 417 00:25:21,620 --> 00:25:25,260 can't help myself. I'm deep. And so, like, I'm a researcher. 418 00:25:25,260 --> 00:25:29,080 We're going layers underneath. And so the 419 00:25:29,080 --> 00:25:32,800 only kind of, like, quick hit content that I really enjoy is threads, because 420 00:25:32,800 --> 00:25:36,520 I can just word vomit like little snippets of things. 421 00:25:36,520 --> 00:25:40,040 But even I, I'm looking at my threads, I'm like, these are 17 times 422 00:25:40,040 --> 00:25:43,400 longer than what other people. Like some people can put one line and I have 423 00:25:43,640 --> 00:25:47,240 several paragraphs. I'm just not like a short 424 00:25:47,240 --> 00:25:51,040 winded person. But also I found a, that like reels 425 00:25:51,040 --> 00:25:54,810 and short form content took me 17 times longer to 426 00:25:54,810 --> 00:25:58,610 create than long form content because, and I'm sure that you've heard this 427 00:25:58,610 --> 00:26:02,370 before, but like the shorter the thing, it actually 428 00:26:02,370 --> 00:26:05,570 takes more time when you're trying to like 429 00:26:06,210 --> 00:26:09,850 really get a point across. It's like writing a book. It's easier to create a 430 00:26:09,850 --> 00:26:13,570 longer book because you just like word vomit some things. But if you have to 431 00:26:13,570 --> 00:26:16,850 stay within a character limit, it's actually a lot harder to keep 432 00:26:17,170 --> 00:26:20,770 the important things and know what to keep in order to get the same 433 00:26:20,770 --> 00:26:24,480 result with less words. And so short form content for 434 00:26:24,480 --> 00:26:27,800 me, as you can tell by the answer to this question, we didn't even get 435 00:26:27,800 --> 00:26:31,520 there yet. I'm a wordy bitch. Like, I just, like, 436 00:26:31,520 --> 00:26:34,960 I, I can't. And so long form content, how we want to shift 437 00:26:34,960 --> 00:26:38,720 perspective is it's a shareable resource for 438 00:26:38,720 --> 00:26:41,440 your people that showcase your expertise. 439 00:26:43,360 --> 00:26:47,040 Short form content, it's not enough for 440 00:26:47,040 --> 00:26:50,840 me as a consumer to munch up on. It's not enough. 441 00:26:50,920 --> 00:26:54,560 Like I'm gonna see like, oh, you know, I did this, this cool thing, 442 00:26:54,560 --> 00:26:56,920 I was like a speaker on this and blah, blah, blah, 443 00:26:58,680 --> 00:27:02,480 and I'm nosy and I want 444 00:27:02,480 --> 00:27:06,280 like a full blog post about your experience. What do you mean? What did you 445 00:27:06,280 --> 00:27:09,240 like? What did you not like? Like all of that. And that long form content 446 00:27:09,320 --> 00:27:13,000 builds trust because we are so used to that quick hit 447 00:27:13,160 --> 00:27:16,840 that we're kind of just like scrolling past them for entertainment purposes. Where 448 00:27:16,840 --> 00:27:20,520 I want people that like my depth, that crave the insights, that. 449 00:27:20,980 --> 00:27:24,660 So I'm training my audience to expect long form content 450 00:27:24,740 --> 00:27:28,260 from me because that's what I prefer to create. And so 451 00:27:28,500 --> 00:27:32,340 I already gave an example with my intro. But like one blog post was 452 00:27:32,340 --> 00:27:36,140 on page one of Google for nine years without me updating anything. And it got 453 00:27:36,140 --> 00:27:38,740 me hundreds of email subscribers a month. 454 00:27:39,940 --> 00:27:43,740 And then the other thing. So like even I'm not just talking about blog posts. 455 00:27:43,740 --> 00:27:47,460 Like your digital product sales page, 456 00:27:47,460 --> 00:27:51,260 my DIY SEO course sales page has been on page 457 00:27:51,260 --> 00:27:54,660 one, teetering in between position one, two and three 458 00:27:54,900 --> 00:27:58,660 for the past three years. My sales page for 459 00:27:58,660 --> 00:28:02,380 DIY SEO course, which is literally exactly what the 460 00:28:02,380 --> 00:28:06,100 sales page is about. Driving leads, driving people and Maybe they don't 461 00:28:06,100 --> 00:28:09,140 buy because they don't know and like me yet. But you know damn well they're 462 00:28:09,140 --> 00:28:12,900 hopping over to my YouTube channel, getting to know me, trying to see like 463 00:28:12,900 --> 00:28:15,780 all of this. It's bringing people into my world. And so 464 00:28:16,800 --> 00:28:20,640 like long form content just has a longer shelf life 465 00:28:21,440 --> 00:28:25,160 for things and it allows you to share them. 466 00:28:25,160 --> 00:28:28,600 I share blog posts, I share YouTube videos and like I said, my 467 00:28:28,600 --> 00:28:32,440 courses, my digital products, they're super easy for like affiliates to 468 00:28:32,440 --> 00:28:35,680 share if you can like have a cookie code over on there. 469 00:28:36,000 --> 00:28:39,840 Like, it just makes it so easy to 470 00:28:39,840 --> 00:28:43,560 share things. And I think that that's my favorite thing. I don't have to regurgitate 471 00:28:43,560 --> 00:28:46,320 the same thing over and over and over and over again. Oh, you want to 472 00:28:46,320 --> 00:28:49,660 know about SEO titles and meta disc descriptions? Here's the YouTube video and then here's 473 00:28:49,660 --> 00:28:52,580 the blog post with it. So maybe I'll send you the blog post that has 474 00:28:52,580 --> 00:28:55,460 the YouTube video embedded and then you can decide do you want to read the 475 00:28:55,460 --> 00:28:58,020 post or do you want to watch the video? Because I don't care, I just 476 00:28:58,020 --> 00:29:01,700 want you to get the information. And now I'm showing up on Google 477 00:29:01,700 --> 00:29:05,540 search on page one and my YouTube video is showing up on YouTube search and 478 00:29:05,540 --> 00:29:09,380 my YouTube video is showing up on Google Search. So now I'm getting 479 00:29:09,380 --> 00:29:12,780 found in three different arenas. And the cool thing about like where SEO 480 00:29:13,020 --> 00:29:16,560 is going to with AI mode, AI 481 00:29:16,560 --> 00:29:20,400 overviews, all of that is before social 482 00:29:20,480 --> 00:29:23,840 media didn't really translate into SEO results. 483 00:29:24,720 --> 00:29:28,480 It was kind of like a. Yeah, social media drives traffic to your website. 484 00:29:29,280 --> 00:29:33,040 Okay, cool. But like as an SEO person I was like, not really 485 00:29:33,040 --> 00:29:36,400 that helpful to be honest. But now with AI, your 486 00:29:36,560 --> 00:29:40,040 website is the training manual 487 00:29:40,910 --> 00:29:44,710 for AI on your business. So 488 00:29:44,710 --> 00:29:48,510 more strategic blog posts that you have, you are training these AI bots, you are 489 00:29:48,510 --> 00:29:52,230 training Gemini, you are training ChatGPT on what you 490 00:29:52,230 --> 00:29:56,070 are or like what you do, who you are, who you serve, and 491 00:29:56,070 --> 00:29:59,830 the problems that you solve because you're giving them content to munch on. This 492 00:29:59,830 --> 00:30:03,670 is how people are getting found in ChatGPT. Like it's because they have 493 00:30:03,670 --> 00:30:07,470 the solid SEO foundation set up. The Googlebots 494 00:30:07,470 --> 00:30:11,150 understand their site, they understand what problems they solve and they can connect 495 00:30:11,150 --> 00:30:14,850 the keywords that are on their site with what people are searching in. Whether 496 00:30:14,850 --> 00:30:18,370 that's in an AI overview, whether that's in ChatGPT, it doesn't 497 00:30:18,370 --> 00:30:22,090 really matter. It's essentially all training people. So these 498 00:30:22,090 --> 00:30:25,770 long form contents are easier materials for 499 00:30:25,770 --> 00:30:29,290 these search bots, these AI bots to get trained on. Your business 500 00:30:29,370 --> 00:30:33,210 where it's cool because social media is coming into 501 00:30:33,210 --> 00:30:36,570 play into this kind of newer thing called brand 502 00:30:36,570 --> 00:30:40,410 authority. So domain authority is benefiting in SEO and it's 503 00:30:40,410 --> 00:30:44,190 basically like how authoritative is your domain name and like how we improve that 504 00:30:44,190 --> 00:30:47,510 is getting backlinks. So links from other websites back to you, 505 00:30:47,830 --> 00:30:51,310 all of that kind of boring, a little easy to 506 00:30:51,310 --> 00:30:54,950 manipulate. There are like backlink farms that will 507 00:30:54,950 --> 00:30:58,710 basically get you backlinks from anywhere you want, all of that. And so 508 00:30:58,710 --> 00:31:01,910 Google is now, the way that it's going with these AI bots and stuff like 509 00:31:01,910 --> 00:31:04,950 that, it's kind of like taking a look at your entire 510 00:31:05,510 --> 00:31:09,190 digital footprint. And so TikToks, Instagram, 511 00:31:09,350 --> 00:31:12,820 YouTube, LinkedIn, all of these posts are now getting indexed 512 00:31:12,890 --> 00:31:16,650 text on Google searches. So now they are 513 00:31:16,650 --> 00:31:20,450 improving your brand authority. And so now if you're 514 00:31:20,450 --> 00:31:24,010 talking about the same thing. So we still need strategy here. We can't just like 515 00:31:24,010 --> 00:31:27,530 go off talking about random that doesn't align with like our expertise. 516 00:31:27,850 --> 00:31:31,650 But if these AI bots which pick up 517 00:31:31,650 --> 00:31:35,410 on patterns, that's how they're different than search bots. They're more 518 00:31:35,410 --> 00:31:39,250 pattern based. And so if it's noticing. Wow. Mariah talks about a 519 00:31:39,250 --> 00:31:43,100 sale on her website. Oh, I'm getting trained on like her perspective of like 520 00:31:43,100 --> 00:31:46,260 who she works with and how she works with on her services page and with, 521 00:31:46,260 --> 00:31:49,860 with her blog posts and all of that. And oh wow, she's talking about this 522 00:31:49,860 --> 00:31:53,580 on YouTube too because the AI bots can see the transcripts. Oh, and she's talking 523 00:31:53,580 --> 00:31:57,420 about on LinkedIn threads, Pinterest, Instagram. 524 00:31:57,580 --> 00:32:00,700 I don't do TikTok. I just, I don't fuck with it. And so 525 00:32:01,180 --> 00:32:04,820 it can basically see. Oh shit. Mariah must really know what she's talking 526 00:32:04,820 --> 00:32:08,540 about because I'm noticing this pattern around her brand. 527 00:32:09,340 --> 00:32:12,860 But those little quick hit social media things aren't as 528 00:32:12,860 --> 00:32:16,580 easy to share when people are looking for resources or they're looking 529 00:32:16,580 --> 00:32:20,060 for answers to questions. Like I just had a consult with a client 530 00:32:20,060 --> 00:32:22,939 who's very well known on Instagram and he was like, 531 00:32:23,980 --> 00:32:27,220 I think we have to turn some of these into blogs because people keep asking 532 00:32:27,220 --> 00:32:31,020 me the same question over again and like I can't find this social media post 533 00:32:31,020 --> 00:32:34,620 about it. Yeah. Yes. Oh my gosh, I'm over here like, 534 00:32:34,620 --> 00:32:37,740 okay, I have a million Bob questions. First of all, because I'm like, oh, the 535 00:32:37,740 --> 00:32:41,500 nosy, the nosiness is like ramping up because I love 536 00:32:41,500 --> 00:32:44,460 this and I feel like you put into words something that I've been really struggling 537 00:32:44,460 --> 00:32:47,780 to communicate with people with part of the value of AI, 538 00:32:48,100 --> 00:32:51,540 which is this concept of brand authority. Because I do find that 539 00:32:52,180 --> 00:32:55,940 a lot of people are scared of AI, first of all, especially marketers. 540 00:32:55,940 --> 00:32:59,460 It's like the AI taking our job, like rhetoric is being 541 00:32:59,460 --> 00:33:03,220 passed around and I don't think that's necessarily true. To me it sounds like 542 00:33:03,890 --> 00:33:07,610 when TV started becoming popular and radio was like, oh, like 543 00:33:07,610 --> 00:33:10,850 TV is going to take over our jobs. And it's like, okay, let's just. We 544 00:33:10,850 --> 00:33:14,610 evolve with it, right? We evolve with the times. And then podcast and then like 545 00:33:14,610 --> 00:33:18,410 Sirius XM and all these different options came out. All the options 546 00:33:18,410 --> 00:33:22,010 came out and we still have radio. Like it's still there. So I feel 547 00:33:22,010 --> 00:33:25,810 like part of this is like you can either be against 548 00:33:25,890 --> 00:33:29,090 it and like really fight for your position there or you can evolve with it. 549 00:33:29,090 --> 00:33:32,190 I'm of the position of evolving with it, right? And so I love this idea 550 00:33:32,190 --> 00:33:35,110 of brand authority versus website authority. Because 551 00:33:35,830 --> 00:33:39,590 AI and like technology is just getting more sophisticated, 552 00:33:39,590 --> 00:33:43,030 which benefits us. So if someone's searching for like something 553 00:33:43,030 --> 00:33:46,829 specific, I hope that ChatGPT is like, oh, I got 554 00:33:46,829 --> 00:33:49,950 you. Andre has been talking about this on her YouTube channel and on Instagram and 555 00:33:49,950 --> 00:33:53,230 on her website. Just go to her. You know what I mean? Whereas before you 556 00:33:53,230 --> 00:33:56,910 had to be so specific about like I need this specific 557 00:33:56,910 --> 00:34:00,760 keyword on this specific key, like this specific page. And now 558 00:34:00,760 --> 00:34:04,040 it's like it's just getting more sophisticated, which benefits us, which I 559 00:34:04,040 --> 00:34:07,080 adore about this strategy and it makes me 560 00:34:07,800 --> 00:34:11,160 really like want to double down on long form content as well. 561 00:34:11,720 --> 00:34:15,360 Again because it like first of all just 562 00:34:15,360 --> 00:34:18,920 lives so much longer than social media, but it like builds the brand 563 00:34:18,920 --> 00:34:22,040 authority more, which I love. One of the things though that you mentioned that I 564 00:34:22,040 --> 00:34:25,640 have a follow up question on is you mentioned other social platforms 565 00:34:25,640 --> 00:34:29,200 thread specifically. Are you repurposing anything from like the 566 00:34:29,200 --> 00:34:32,820 blogs and the YouTubes over to the other socials or like what's your, what's your 567 00:34:32,820 --> 00:34:36,460 strategy there? People aren't gonna like my answer. 568 00:34:36,460 --> 00:34:40,220 I'm not very strategic when it comes to that, to be honest. I kind of 569 00:34:40,220 --> 00:34:43,620 like sometimes I'll like throw my YouTube video up there if like I want to. 570 00:34:44,180 --> 00:34:47,660 And then other times I'm just like, oh, it's easy for me on threads to 571 00:34:47,660 --> 00:34:51,380 just little bites that I find myself 572 00:34:52,340 --> 00:34:56,140 saying on a client call saying in a YouTube video, having to write in an 573 00:34:56,140 --> 00:34:59,960 email 14 times this week, week I pop it over to threads. 574 00:35:00,280 --> 00:35:04,080 So it's kind of just a. I think people need to hear this. Here 575 00:35:04,080 --> 00:35:07,560 we go. Less of strategic 576 00:35:07,560 --> 00:35:10,680 repurposing. Yeah. And what about LinkedIn 577 00:35:11,880 --> 00:35:15,560 link? LinkedIn is my dumping ground of like, when I 578 00:35:15,560 --> 00:35:19,360 remember to post on there. Yeah, okay, but it's all like, 579 00:35:19,360 --> 00:35:22,440 related. If I have like a YouTube live and I know that the person has 580 00:35:22,440 --> 00:35:25,960 like a decent following on LinkedIn, I'll make sure to talk about the YouTube live 581 00:35:25,960 --> 00:35:29,490 over on LinkedIn. But I'm usually when it comes to 582 00:35:29,490 --> 00:35:33,130 LinkedIn, I'm either repurposing my threads like word for word, 583 00:35:33,690 --> 00:35:37,130 or my email newsletter. I'm not creating unique content for LinkedIn. 584 00:35:37,290 --> 00:35:41,090 Yeah, okay, so that is content repurpose. See, I feel like people, okay, 585 00:35:41,090 --> 00:35:44,850 those of you who are OD listeners, you'll start to notice the pattern. I can't. 586 00:35:44,850 --> 00:35:48,610 Almost every person is like, I'm not strategic. And then they lay out a strategic 587 00:35:48,610 --> 00:35:52,450 strategy and I'm like, okay, yeah, that, that is strategic. I 588 00:35:52,450 --> 00:35:55,570 feel like there is, it's, it's a little more. Are intuitive. 589 00:35:56,050 --> 00:35:59,610 And a lot of the people I work with don't have that intuition that, that 590 00:35:59,610 --> 00:36:03,050 you just, you're just like, oh, I like, I'm just gonna take it from the 591 00:36:03,050 --> 00:36:05,890 newsletter and pop it over to LinkedIn. Like, a lot of people I work with 592 00:36:05,970 --> 00:36:09,650 don't think that way. That's why they're listening to this podcast. They're like, oh, 593 00:36:09,810 --> 00:36:13,090 I could just take my newsletter and copy. Paste it to LinkedIn. Yes, 594 00:36:13,410 --> 00:36:16,290 yes. Put it somewhere else. I love that. I love that. 595 00:36:17,410 --> 00:36:21,210 Okay, so future, future thoughts, what's 596 00:36:21,210 --> 00:36:24,790 next for you? You keeping the every other week week cadence with the YouTube 597 00:36:24,790 --> 00:36:28,510 videos. And then you mentioned you're adding in blogging. How frequently are you doing that? 598 00:36:28,990 --> 00:36:32,430 Yeah, blogging is going to be like whenever I want 599 00:36:32,590 --> 00:36:35,150 type thing. It depends on. 600 00:36:36,270 --> 00:36:39,630 Yeah, yeah, I, I think that that's the thing. My entire 601 00:36:39,630 --> 00:36:43,430 marketing strategy, aside from every other week on YouTube, which for 602 00:36:43,430 --> 00:36:47,270 the past couple weeks, I have to get some brand sponsorship videos in there. So 603 00:36:47,270 --> 00:36:50,980 I've been doing every week for like the past three weeks, weeks. And my 604 00:36:50,980 --> 00:36:54,540 YouTube video editor, I'm pretty sure she hates me because she was like, girl, we 605 00:36:54,540 --> 00:36:57,220 have been doing this for like 2 years every other week. And now you're like 606 00:36:57,220 --> 00:37:00,700 doubling my workload and I'm like, hi, 607 00:37:01,100 --> 00:37:04,900 thanks. So that is 608 00:37:04,900 --> 00:37:08,660 a little. A tiny bit flexible on like, how many videos I 609 00:37:08,660 --> 00:37:12,300 have to squeeze in in a certain amount of time. But mainly it's 610 00:37:12,300 --> 00:37:16,060 every other week. YouTube Lives. I 611 00:37:16,060 --> 00:37:19,850 think I would like to do once a month. Month. For now, that feels really 612 00:37:19,850 --> 00:37:23,050 easy for me. I'm not trying to just add in random shit to fill up 613 00:37:23,050 --> 00:37:26,410 my schedule. Blogging is more so 614 00:37:27,530 --> 00:37:31,250 I would probably say once a month. So it's not going to be 615 00:37:31,250 --> 00:37:34,930 every YouTube video. It's going to be YouTube videos or newsletter 616 00:37:34,930 --> 00:37:38,770 ideas that, like, I get a lot of replies on that. 617 00:37:38,770 --> 00:37:42,530 Like, I want to turn into something that lives for a very long time. Like, 618 00:37:42,530 --> 00:37:46,250 there was this topic I just turned into a blog post about is 619 00:37:46,250 --> 00:37:49,810 SEO only for Google? Because people so often, 620 00:37:49,810 --> 00:37:53,530 us SEO people, we fucked ourselves over and we were using SEO 621 00:37:53,530 --> 00:37:56,610 and Google, like, kind of interchangeably when it comes to things. But, like, 622 00:37:56,770 --> 00:38:00,570 SEO actually predates Google. Like, SEO is like, it's 623 00:38:00,570 --> 00:38:04,410 not dying, it's not dead. It literally is like how we use 624 00:38:04,410 --> 00:38:08,210 the Internet. Like, it's how we use ebay, Amazon, 625 00:38:08,370 --> 00:38:11,870 like, Etsy, all. If you're searching for something on the Internet, 626 00:38:11,940 --> 00:38:15,700 Internet, it's essentially what it is. Like, people getting their 627 00:38:15,700 --> 00:38:19,420 content found through the key words that they are putting 628 00:38:19,420 --> 00:38:23,100 in certain places. And so I had a lot of people being like, well, SEO 629 00:38:23,100 --> 00:38:26,820 is dead because, you know, AI is taking over. And I was like, chatgpt 630 00:38:26,900 --> 00:38:30,300 search is literally a search engine, dude. Yeah, like, 631 00:38:30,300 --> 00:38:33,940 SEO. Like, I don't know if you remember Ask Jeeves. Yes, 632 00:38:33,940 --> 00:38:37,780 Y. That was a search engine. How to get found in the 633 00:38:37,780 --> 00:38:41,550 search engine. It's SEO, baby. Like, and so 634 00:38:41,550 --> 00:38:44,630 I ended up having that newsletter topic. I was like, yo, I need to. I 635 00:38:44,630 --> 00:38:48,190 need to, like, word vomit this stuff. And so I ended up creating a blog 636 00:38:48,190 --> 00:38:51,350 post on it, and now I link back to it and, like, certain things. And, 637 00:38:51,350 --> 00:38:54,510 like, I'll send it for podcast show notes. I'll post about it on thread 638 00:38:54,510 --> 00:38:58,270 sometimes and all of that. So my blog 639 00:38:58,270 --> 00:39:01,990 strategy is a little bit more flexible. I 640 00:39:01,990 --> 00:39:05,830 will overwhelm myself if I have too many parameters. And then 641 00:39:05,830 --> 00:39:09,380 I end up just doing things to check things off the list. And then 642 00:39:09,450 --> 00:39:13,130 again, my energy isn't behind it. I'm creating my own 643 00:39:13,130 --> 00:39:16,730 prison. I am, like, too structured for my own good. 644 00:39:16,810 --> 00:39:20,170 Where to me, I have one priority, which is YouTube. 645 00:39:20,490 --> 00:39:23,930 That is my ride or die. If nothing else gets done, that has to get 646 00:39:23,930 --> 00:39:27,570 done. And then my weekly newsletter, everything else 647 00:39:27,570 --> 00:39:31,370 is kind of like, play. Yeah. 648 00:39:31,770 --> 00:39:35,610 Yes. Play. Yes. You said the magic word. I love 649 00:39:35,890 --> 00:39:39,370 this so freaking much. And for those of you who are listening, I hope y' 650 00:39:39,370 --> 00:39:43,170 all took notes because there are so many ideas in here for how you can 651 00:39:43,330 --> 00:39:46,970 play in your own marketing. It doesn't have to be this 652 00:39:46,970 --> 00:39:50,650 rigid, structured thing and you can still be successful. I love 653 00:39:50,650 --> 00:39:54,250 that. So for people who are listening, who are like, okay, I Need Mariah in 654 00:39:54,250 --> 00:39:57,570 my life. You mentioned the SEO roadmap twice. And so I was like, 655 00:39:57,810 --> 00:40:01,250 we're talking about the SEO roadmap, but how do we get it? Yes. 656 00:40:01,250 --> 00:40:04,330 Yeah. So you can go over to my website, Mariah 657 00:40:04,330 --> 00:40:08,110 magazine.com roadmap and it should redirect 658 00:40:08,110 --> 00:40:11,670 you right over to the free roadmap. It's basically like just an 659 00:40:11,670 --> 00:40:14,910 overview of the six steps for successful 660 00:40:14,910 --> 00:40:18,710 SEO. And I do want to say that, like, the 661 00:40:18,710 --> 00:40:22,110 foundations of SEO are the same thing 662 00:40:22,270 --> 00:40:25,990 with AI. There is going to be probably things as we learn 663 00:40:25,990 --> 00:40:29,750 about how the AI algorithms kind of happen and how they pull things, us 664 00:40:29,750 --> 00:40:33,470 SEO freaks will probably figure out different ways to, like, 665 00:40:33,710 --> 00:40:37,230 game the system and figure things out. And like, we just really enjoy problem 666 00:40:37,230 --> 00:40:40,250 solving on the Internet. And so there will be things that like, eventually we'll have 667 00:40:40,250 --> 00:40:44,050 to do. It's so new right now that what we're seeing is the 668 00:40:44,050 --> 00:40:47,850 people getting the best results are the people that have a really solid 669 00:40:47,850 --> 00:40:51,610 SEO foundation, like truly. And so what that means I break it 670 00:40:51,610 --> 00:40:55,409 down in the roadmap and all of that totally free. And then I 671 00:40:55,409 --> 00:40:59,210 have the three things that you should do right away 672 00:40:59,210 --> 00:41:02,410 if you want to get started within the next hour 673 00:41:02,810 --> 00:41:06,650 with your SEO. And one of those is signing up for a 674 00:41:06,890 --> 00:41:10,730 Google Search console. It's a free tool created by Google. And 675 00:41:10,730 --> 00:41:14,550 number two is Bing Webmaster Tool. So I have tutorials. 676 00:41:14,550 --> 00:41:17,950 Don't feel like you gotta like, set all that shit up on your own. I 677 00:41:17,950 --> 00:41:21,350 have tutorials. You can get the link in the roadmap, but 678 00:41:21,830 --> 00:41:25,350 ChatGPT search is actually pulling from Bing's 679 00:41:25,750 --> 00:41:29,510 search index. So if you are not in Bing's. 680 00:41:29,590 --> 00:41:33,310 Yeah, if you're not in Bing Search Index and Bing doesn't know about 681 00:41:33,310 --> 00:41:36,870 you, you are not going to get pulled into chatgpt Search. 682 00:41:37,030 --> 00:41:40,150 Dang it. I have homework to do. I don't need. I don't. I haven't looked. 683 00:41:40,150 --> 00:41:43,660 I have no idea. Idea. So if your website's been around the 684 00:41:43,660 --> 00:41:47,020 Internet, Bing probably knows if you're not like, 685 00:41:47,260 --> 00:41:51,060 not like if you're not de indexing your site. But you want 686 00:41:51,060 --> 00:41:54,020 to have control over these things. You want to submit your site map. And I 687 00:41:54,020 --> 00:41:56,940 know that this is probably gibberish to some people, but I go through it in 688 00:41:56,940 --> 00:42:00,580 the roadmap, download it. And so it's 689 00:42:00,580 --> 00:42:04,380 interesting because, oh, I just hear so often like, SEO is dead. And I'm like, 690 00:42:04,380 --> 00:42:08,190 ChatGPT search literally doesn't even have its own Internet index. 691 00:42:08,510 --> 00:42:12,230 It needs Bings. And then where do you think that 692 00:42:12,230 --> 00:42:15,990 Bing came up and decided to develop their index. You think that 693 00:42:15,990 --> 00:42:19,790 they just pulled it out of their ass? No, they were inspired and probably using 694 00:42:19,790 --> 00:42:23,150 similar things to Google's index. Google is a massive business. 695 00:42:23,310 --> 00:42:26,990 Too big for their own good, might I add. But it's 696 00:42:26,990 --> 00:42:30,510 like these things aren't going anywhere. And so as business 697 00:42:30,590 --> 00:42:33,710 owners, can we learn how to play 698 00:42:34,600 --> 00:42:38,240 in the search world a little bit so that we can stop spending so much 699 00:42:38,240 --> 00:42:42,080 time doing that doesn't move the needle and instead just like build 700 00:42:42,080 --> 00:42:45,840 a foundation that feels strong and stable? Because like, I don't know about you, 701 00:42:45,840 --> 00:42:48,920 but like, I didn't get in business to do everything. I just want to do 702 00:42:48,920 --> 00:42:52,640 the stuff that matters. Well, yes. Okay. If y' all 703 00:42:52,640 --> 00:42:56,480 heard me clicking, that's literally me downloading it right now. Because I'm like, wait, wait 704 00:42:56,480 --> 00:43:00,080 a second, I, I have, I haven't even looked. 705 00:43:00,080 --> 00:43:03,660 I've been ignoring Bing, so sorry. Bing. I'm gonna look into you 706 00:43:03,660 --> 00:43:07,420 now. Mariah, thank you so much. I'll put this link 707 00:43:07,420 --> 00:43:09,580 in the show notes too for y' all listening online. 708 00:43:09,580 --> 00:43:13,380 Dre.com,366 and all of Mariah's links where you can 709 00:43:13,380 --> 00:43:15,780 check her out online. But thank you so much for being on the show today. 710 00:43:15,780 --> 00:43:18,980 This was great. Thanks so much for having me. Thanks for 711 00:43:19,380 --> 00:43:22,900 letting me word vomit all of my perspective and talking about 712 00:43:22,900 --> 00:43:26,420 SEO. I just really enjoy when I can have a space 713 00:43:27,630 --> 00:43:31,270 to talk about this with somebody that also might get a little 714 00:43:31,270 --> 00:43:35,110 lit up by long form content. And yeah, this 715 00:43:35,110 --> 00:43:38,950 was fun. Thanks for having me. Yes, of course. And I have homework now, but 716 00:43:38,950 --> 00:43:42,230 if you're listening and you're like, I want to do more of this in my 717 00:43:42,230 --> 00:43:45,910 marketing, like this is my vibe. Also I have to tell you about the 718 00:43:45,910 --> 00:43:49,710 Mindful marketing lab where one of our word of the years this year is play. 719 00:43:49,790 --> 00:43:53,590 We are playing, we're experimenting, we're shifting as a marketing 720 00:43:53,590 --> 00:43:57,310 is shifting. And I share my marketing experiments. So this whole Bing thing 721 00:43:57,310 --> 00:43:59,910 probably going to be turned into a marketing experiment. I'm gonna put it in the 722 00:43:59,910 --> 00:44:03,390 lab so you can see me working on my business alongside with you and all 723 00:44:03,390 --> 00:44:07,150 of our members. Come on in the water Spine. Next week I will have 724 00:44:07,150 --> 00:44:10,990 Jessica Abel on the show to talk about relationship based marketing, specifically the 725 00:44:10,990 --> 00:44:14,230 importance of service based business owners and how to market your business 726 00:44:14,710 --> 00:44:18,150 and your services. It's totally different than being a 727 00:44:18,150 --> 00:44:21,820 celebrity or any influencer or content creator. Okay, so come on in for 728 00:44:21,820 --> 00:44:24,940 that episode next Tuesday. I'll see you then. Bye for now.