WEBVTT 1 00:00:00.080 --> 00:00:03.840 You know that trusty Linkin bio move that we all pull on 2 00:00:03.840 --> 00:00:07.680 Instagram to help with conversions? Well, word on the street 3 00:00:07.680 --> 00:00:11.040 is it may be on its way out. So in this 4 00:00:11.040 --> 00:00:14.559 episode, I'm gonna talk about what's really happening with Linkin 5 00:00:14.559 --> 00:00:18.395 bio, what's replacing it, and what you can do as a business 6 00:00:18.395 --> 00:00:21.935 owner and a marketer. This is the Mindful Marketing Podcast 7 00:00:21.994 --> 00:00:25.755 episode 320, and this show today is brought 8 00:00:25.755 --> 00:00:29.310 to you by Sched Social. In a world where the link in bio 9 00:00:29.310 --> 00:00:32.989 functionality could be fading fast and you wanna consolidate 10 00:00:32.989 --> 00:00:36.690 your social media management, have you considered Sked Social? 11 00:00:36.829 --> 00:00:40.590 Choosing a platform that not only keeps up with all of the trends, but 12 00:00:40.590 --> 00:00:43.954 also brings all of the essentials together could be 13 00:00:44.094 --> 00:00:47.475 game changing. Sched Social has you covered with advanced 14 00:00:47.614 --> 00:00:51.074 auto posting, including Instagram stories with a link, 15 00:00:51.214 --> 00:00:54.734 AI powered reporting, content creation, and a link in 16 00:00:54.734 --> 00:00:57.875 bio featuring a clickable image grid. 17 00:00:58.230 --> 00:01:01.990 Plus, Sked offers fair, predictable pricing. And because 18 00:01:01.990 --> 00:01:05.590 they know switching platforms can be a pain, they're making it super 19 00:01:05.590 --> 00:01:08.950 easy. Join Sked Social today and pay nothing until your current 20 00:01:08.950 --> 00:01:12.645 contract ends. Terms and conditions apply. Click the link in the show 21 00:01:12.645 --> 00:01:16.485 notes for more information. Alright. So let's talk about link 22 00:01:16.485 --> 00:01:20.325 in bio. Link in bio wasn't always a thing on 23 00:01:20.325 --> 00:01:23.625 Instagram. So if we're gonna rewind the clock and go back in history, 24 00:01:24.520 --> 00:01:28.280 Instagram was a very image centric platform when it came 25 00:01:28.280 --> 00:01:31.720 out. And in fact, it was very personable. We all 26 00:01:31.720 --> 00:01:34.700 remember posting our breakfast with the Valencia 27 00:01:35.080 --> 00:01:38.920 filter on it. Well, since marketers took over 28 00:01:38.920 --> 00:01:42.355 Instagram and Instagram did not have any links 29 00:01:42.495 --> 00:01:46.175 hyperlinked in their posts, marketers came up with a 30 00:01:46.175 --> 00:01:49.775 link in bio. Very similar to how on x, 31 00:01:49.775 --> 00:01:53.479 formerly known as Twitter, back in the day, it was the community there 32 00:01:53.479 --> 00:01:57.020 that created hashtags. Well, the community on Instagram 33 00:01:57.240 --> 00:02:00.600 created the term click the link in the bio. So 34 00:02:00.600 --> 00:02:04.280 users, the the people scrolling through the app, if they see something that's 35 00:02:04.280 --> 00:02:07.765 interesting, the call to action was to go over to the 36 00:02:07.765 --> 00:02:11.365 profile page and click the link there. So this then quickly became 37 00:02:11.365 --> 00:02:14.965 adopted by influencers and brands. And as 38 00:02:14.965 --> 00:02:18.585 Instagram grew in popularity, everyone says 39 00:02:18.725 --> 00:02:22.520 link in bio to indicate, hey, go click the link in the 40 00:02:22.520 --> 00:02:25.959 bio if you want more information. It kind of became second 41 00:02:25.959 --> 00:02:29.640 nature in the app. They did later add in a 42 00:02:29.640 --> 00:02:33.239 clickable link in stories, but do y'all remember this? It was 43 00:02:33.239 --> 00:02:36.775 only available to those, profiles that had over 44 00:02:36.834 --> 00:02:40.595 10,000 followers. So everyone was trying to get 45 00:02:40.595 --> 00:02:44.194 to 10 k followers so they can get the link in stories, but it was 46 00:02:44.194 --> 00:02:47.955 the swipe up feature. That was such a long 47 00:02:47.955 --> 00:02:51.770 time ago. But that was Instagram. Okay. So you had the link in 48 00:02:51.770 --> 00:02:55.450 your bio, and then if you had over 10,000 followers, you could say swipe up 49 00:02:55.450 --> 00:02:59.209 for more information, and that swipe up action would also 50 00:02:59.209 --> 00:03:03.050 be a link. Then comes along third party tools like 51 00:03:03.050 --> 00:03:06.855 Linktree. So because of the singular link 52 00:03:06.855 --> 00:03:10.555 in the bio, it was very common for marketers 53 00:03:10.775 --> 00:03:14.455 and influencers and brands to swap that link 54 00:03:14.455 --> 00:03:18.295 out for whatever it was they were currently promoting. If it was a specific 55 00:03:18.295 --> 00:03:21.698 product, they change their link to that that product. If it was a free something, 56 00:03:21.698 --> 00:03:24.517 they changed the link to the free something. And so that was part of the 57 00:03:24.517 --> 00:03:28.030 experience. And then Linktree was created, which is one of the very first 58 00:03:28.030 --> 00:03:31.730 aggregate tools that allowed, content creators to put multiple links on a landing 59 00:03:31.950 --> 00:03:35.170 page. So you didn't know you didn't 60 00:03:36.394 --> 00:03:39.165 links on a landing page. So you didn't know you didn't have to go to 61 00:03:39.165 --> 00:03:41.275 your profile and keep updating the link. You'd have the one link that was already 62 00:03:41.674 --> 00:03:44.715 always there, and then you could update link tree and also link out to multiple 63 00:03:44.715 --> 00:03:45.215 things. 64 00:03:50.240 --> 00:03:53.760 Fast forward to today, we now have 5 links 65 00:03:53.760 --> 00:03:57.120 available in the bio. And if you have a, 66 00:03:57.440 --> 00:04:00.800 Meta Pro account, like you've paid for your blue check 67 00:04:00.800 --> 00:04:03.780 mark, you can now have an enhanced 68 00:04:04.235 --> 00:04:07.995 link, strategy where you can add images and things like that as 69 00:04:07.995 --> 00:04:11.375 well. K? Now link in bio is a great, 70 00:04:12.555 --> 00:04:16.315 example of the community coming together for changing 71 00:04:16.315 --> 00:04:19.274 something. Right? There's no links available in the post, so we all create link in 72 00:04:19.274 --> 00:04:23.010 bio. And it's second nature, very low friction, easy way 73 00:04:23.010 --> 00:04:26.450 to drive traffic. You just say click the link in the bio, and it's second 74 00:04:26.450 --> 00:04:30.050 nature at this point. It's how people use the app. 75 00:04:30.050 --> 00:04:33.890 Okay? But there are some limitations to saying go click 76 00:04:33.890 --> 00:04:37.505 the link in the bio. It's a couple of steps. And 77 00:04:37.505 --> 00:04:41.205 in the 10 plus years that I've been doing this business, 78 00:04:41.665 --> 00:04:45.205 all of the analytics show that traffic from Instagram 79 00:04:45.345 --> 00:04:49.040 is much lower than other platforms. I'm looking at you, Facebook. I'm looking at 80 00:04:49.040 --> 00:04:52.639 you, LinkedIn, even YouTube. Traffic is much lower than 81 00:04:52.639 --> 00:04:56.400 other platforms. However, traffic from Instagram does seem 82 00:04:56.560 --> 00:05:00.400 tend to be more committed traffic. What I mean by that 83 00:05:00.400 --> 00:05:04.085 is they're clicking multiple pages. They're signing up for the thing. K. When I look 84 00:05:04.085 --> 00:05:07.765 in something like Google Analytics, when I look at Instagram's traffic, they're 85 00:05:07.765 --> 00:05:11.545 on that website longer than someone who came in from Facebook, generally 86 00:05:11.685 --> 00:05:15.520 anecdotally speaking. That's because it's a couple of steps 87 00:05:15.520 --> 00:05:19.120 to click the link in the bio. And as much as I love 88 00:05:19.120 --> 00:05:22.720 using Instagram for conversions, it's still not 89 00:05:22.720 --> 00:05:26.400 really a great platform for conversions. I will talk 90 00:05:26.400 --> 00:05:30.015 about later how that's changing. It's still not a 91 00:05:30.015 --> 00:05:33.315 great platform for conversion. So what happens 92 00:05:33.375 --> 00:05:37.075 is someone has to click on your profile, go to your 93 00:05:37.215 --> 00:05:40.575 profile, click on the link in the profile. If you're using a link 94 00:05:40.575 --> 00:05:44.060 tree, they have to look at the links that are there, find the one that 95 00:05:44.060 --> 00:05:47.820 they're looking for, click on that link, go to a landing page. And if they're 96 00:05:47.820 --> 00:05:50.800 signing up for a free thing, then enter their email address 97 00:05:52.220 --> 00:05:55.985 and get something from that. Right? And so there's quite a number 98 00:05:55.985 --> 00:05:59.504 of steps involved, and so a lot of people don't go through all of those 99 00:05:59.504 --> 00:06:03.205 steps. The ones that do very, very dedicated group of people. 100 00:06:04.944 --> 00:06:08.710 It's the user experience that's not really that great, and sometimes it can 101 00:06:08.710 --> 00:06:11.530 be very challenging to update those links, 102 00:06:12.870 --> 00:06:16.650 to be reflective of what's going on in your business right now. So for example, 103 00:06:16.789 --> 00:06:20.169 I built out my own landing page on my website, onlinejreay.com/social. 104 00:06:21.885 --> 00:06:25.565 I put that in all of my social media bios, and it has, like, 105 00:06:25.565 --> 00:06:29.165 some hot links of, what's important, what's going on in my business right 106 00:06:29.165 --> 00:06:32.785 now. But I have a task for my assistant, shout out to Jemmy, 107 00:06:32.845 --> 00:06:36.205 to go and look at that every single week and make sure the content that 108 00:06:36.205 --> 00:06:39.910 we have coming up for that week matches the links that are there. It's 109 00:06:39.910 --> 00:06:43.350 an extra step. Right? It is an extra step. But it's not that bad, because 110 00:06:43.350 --> 00:06:46.650 I have the same link on all social platforms. It's super streamlined. 111 00:06:46.790 --> 00:06:49.930 K? Then comes along ManyChat. 112 00:06:51.135 --> 00:06:54.975 ManyChat changed the game a little bit for this link in 113 00:06:54.975 --> 00:06:58.435 bio scenario. So I'll actually say this. Prior to ManyChat 114 00:06:58.495 --> 00:07:02.255 or kind of alongside when ManyChat was, first being 115 00:07:02.255 --> 00:07:05.939 birthed, Instagram started allowing 116 00:07:06.240 --> 00:07:10.080 accounts that had any number of followers to 117 00:07:10.080 --> 00:07:13.919 put a link in their Instagram stories. And to me, 118 00:07:13.919 --> 00:07:17.460 the link in the stories changed the game. I get the highest conversions 119 00:07:18.235 --> 00:07:21.295 from my stories, and the reason being is that Instagram 120 00:07:21.595 --> 00:07:24.975 stories tends to be my most dedicated 121 00:07:25.195 --> 00:07:29.035 community member. They're there. They're watching. They're chatting with me. They're hanging out with 122 00:07:29.035 --> 00:07:32.700 me. They're they love to be there. And if I say, hey. I've got this 123 00:07:32.700 --> 00:07:35.980 resource that can help you. They sign up for the thing. They buy the thing. 124 00:07:35.980 --> 00:07:39.740 Okay? And because it's a link, you just tap it. It opens the page. It's 125 00:07:39.740 --> 00:07:42.800 a very straightforward user experience. 126 00:07:43.485 --> 00:07:47.105 Okay? So links in stories, in my opinion, 127 00:07:47.565 --> 00:07:51.405 is a better replacement for link in bio and having a bunch 128 00:07:51.405 --> 00:07:54.785 of promo posts on your feed, especially outside of a launch period. 129 00:07:56.045 --> 00:07:59.599 That being said, I love ManyChat. So for a little bit of 130 00:07:59.599 --> 00:08:03.360 background, ManyChat is a third party tool. They are 131 00:08:03.360 --> 00:08:07.199 Meta partners. Okay? So they work with Facebook. They work with WhatsApp. They 132 00:08:07.199 --> 00:08:10.879 work with Instagram. However, they're not owned by Meta. It's a 133 00:08:10.879 --> 00:08:14.555 third party tool, And, they work off a number, 134 00:08:15.015 --> 00:08:18.375 they work in a number of ways. The first way is a triggered base 135 00:08:18.375 --> 00:08:22.155 response. So that means someone has to do a specific, action 136 00:08:22.455 --> 00:08:26.215 or take a specific keyword, like type in a specific keyword on your post 137 00:08:26.215 --> 00:08:30.030 or in a message, and then an automated robot will 138 00:08:30.030 --> 00:08:33.630 respond. Now you can set this up however you'd like, but it is an 139 00:08:33.630 --> 00:08:37.470 automation. So you may have seen this on Instagram. If I say, 140 00:08:37.470 --> 00:08:41.230 like, right now at the time of recording this, I am wrapping up my 141 00:08:41.230 --> 00:08:44.985 Instagram boot camp. I say on my Instagram, comment 142 00:08:44.985 --> 00:08:48.825 the word boot camp, and I will send you the details for the boot 143 00:08:48.825 --> 00:08:52.585 camp. So anytime someone says the word boot camp on my post, 144 00:08:52.585 --> 00:08:55.405 I can send it to be any post or that post specifically. 145 00:08:56.210 --> 00:08:59.970 This bot will then run them through the process of getting them signed up for 146 00:08:59.970 --> 00:09:03.810 the boot camp. Okay? So instead of having to click the link 147 00:09:03.810 --> 00:09:07.510 in the bio, there's a whole automated process behind the scenes. 148 00:09:07.890 --> 00:09:11.325 And since you can set it up however you'd like, it could be very 149 00:09:11.325 --> 00:09:14.925 conversational in nature. I have it set up so that if you comment on a 150 00:09:14.925 --> 00:09:18.685 post or you send me a DM with your keyword, it'll walk you through 151 00:09:18.685 --> 00:09:22.525 some steps. I ask for your email address. I ask if you wanna be signed 152 00:09:22.525 --> 00:09:26.300 up, and then I send you reminders about the boot camp as well. K? 153 00:09:26.300 --> 00:09:30.140 And if you said, yes, I wanna sign up, but you didn't sign up, 154 00:09:30.140 --> 00:09:33.420 there's a follow-up sequence to that as well that's like, hey. You said yes, but 155 00:09:33.420 --> 00:09:36.905 I don't have your email address. Can you get it for me? K? That 156 00:09:36.905 --> 00:09:39.945 is ManyChat in a nutshell. You don't have to set it up like that. There 157 00:09:39.945 --> 00:09:42.105 are a number of different ways you can do it. You can even have it 158 00:09:42.105 --> 00:09:45.785 set up so that, you know, very simple ManyChat funnel. I 159 00:09:45.785 --> 00:09:49.225 actually have on my YouTube channel right now that's just a 160 00:09:49.225 --> 00:09:52.980 keyword and a link. They comment the word, I have one set up 161 00:09:52.980 --> 00:09:56.580 like this for my Instagram mindset guide. Comment the word IG 162 00:09:56.580 --> 00:10:00.340 mindset. I'll send you my mindset guide. Literally, it's me DM ing them 163 00:10:00.340 --> 00:10:03.800 the link and saying tap here, then they sign up. K? The reason 164 00:10:03.940 --> 00:10:07.325 I love ManyChat is because it makes the 165 00:10:07.325 --> 00:10:11.165 experience easier for someone who's just scrolling and hanging out on 166 00:10:11.165 --> 00:10:14.845 Instagram. It doesn't feel like it has all of the extra steps of, like, go 167 00:10:14.845 --> 00:10:17.725 click the link in the bio, then look at all my links here, then pick 168 00:10:17.725 --> 00:10:21.080 the one that you want, then sign up for the thing. Okay? 169 00:10:21.080 --> 00:10:24.680 So there's a lot there's a lot that can go 170 00:10:24.680 --> 00:10:28.520 on in those types of scenarios. So ManyChat 171 00:10:28.520 --> 00:10:31.980 makes it a lot simpler to do. Now also, 172 00:10:32.834 --> 00:10:36.535 with ManyChat on the marketing side, I like it because 173 00:10:36.595 --> 00:10:40.195 number 1, I'm in people's inboxes. So I'm sending them a 174 00:10:40.195 --> 00:10:43.574 direct message with this information. So 175 00:10:43.714 --> 00:10:47.490 now that is in their messages. So even if they don't sign up 176 00:10:47.570 --> 00:10:51.170 right now, it's in their messages. They'll see it next time they open up their 177 00:10:51.170 --> 00:10:54.610 messages. Number 2, I like it because I 178 00:10:54.610 --> 00:10:58.370 can create tailored messages. So it doesn't have to feel 179 00:10:58.370 --> 00:11:01.730 like a robotic experience. I use my voice when I'm writing out the 180 00:11:01.730 --> 00:11:05.115 confirmation messages, and I just have a a conversational 181 00:11:05.415 --> 00:11:09.255 flow to everything I'm doing in ManyChat. And then 182 00:11:09.255 --> 00:11:12.695 also, I like it because there's no need to leave the app, 183 00:11:12.695 --> 00:11:16.520 especially with more advanced automations. Instead of having them go 184 00:11:16.520 --> 00:11:20.279 to a landing page and enter their email address, in the automated message 185 00:11:20.279 --> 00:11:24.120 sequence, I can just ask for their email address. And then have 186 00:11:24.120 --> 00:11:27.959 automations add them into my ConvertKit, send them the welcome email from 187 00:11:27.959 --> 00:11:31.625 there, and everything that needs to follow-up from there. So for me, 188 00:11:31.765 --> 00:11:35.605 I personally like that I can have this custom flow, these tailored 189 00:11:35.605 --> 00:11:39.445 messages. And then also I have tagging set up. So I have a 190 00:11:39.445 --> 00:11:43.130 tag for Instagram, for instance, where, you 191 00:11:43.130 --> 00:11:46.490 know, if I were to do something about Instagram in the future, I know this 192 00:11:46.490 --> 00:11:49.529 is a group of people who are interested in Instagram. I can send them more 193 00:11:49.529 --> 00:11:53.370 messages on that topic. The same thing goes for social media managers. Whenever 194 00:11:53.370 --> 00:11:56.110 I create automated sequences for, 195 00:11:56.925 --> 00:12:00.685 my social media managers, I tag them as a social media manager. And then 196 00:12:00.685 --> 00:12:04.365 any of my offers that I sell about building a 197 00:12:04.365 --> 00:12:08.205 social media management business, I can then reach 198 00:12:08.205 --> 00:12:11.959 out to them directly. And one of the interesting ways I've done this is 199 00:12:11.959 --> 00:12:15.560 in the raise your rates funnel. So I have a free private podcast 200 00:12:15.560 --> 00:12:19.100 called raise your rates. And if you sign up for the podcast, 201 00:12:19.399 --> 00:12:22.839 one of my calls to action to kinda start a conversation with 202 00:12:22.839 --> 00:12:26.555 someone is for them to DM me with a keyword. 203 00:12:26.555 --> 00:12:30.235 And if they DM me that keyword, I give them more free stuff, and that's 204 00:12:30.235 --> 00:12:32.894 all set up through ManyChat. So I really enjoy, 205 00:12:34.475 --> 00:12:38.100 seeing those come in because to me, it's like a signal someone's listening. 206 00:12:38.160 --> 00:12:41.600 Now they're in my inbox. Now there's another touch point. I really like 207 00:12:41.600 --> 00:12:45.200 it. Anecdotally, I have yet to 208 00:12:45.200 --> 00:12:49.040 see a really good case study comparing link in 209 00:12:49.040 --> 00:12:52.884 bio clicks versus automated response clicks 210 00:12:52.884 --> 00:12:56.644 from something like ManyChat. Because there are competitors out there, ManyChat isn't the 211 00:12:56.644 --> 00:13:00.165 only one. And I think one of the competitors, if they wanted to break into 212 00:13:00.165 --> 00:13:03.785 this space, one of the things they should do is create a, 213 00:13:05.160 --> 00:13:08.380 a test of which gets higher conversions. 214 00:13:08.920 --> 00:13:11.899 Because anecdotally anecdotally, the, 215 00:13:12.279 --> 00:13:15.740 ManyChat bots get maybe slightly more 216 00:13:15.880 --> 00:13:19.720 conversions than the link in bio, but it's pretty on par. It's pretty on 217 00:13:19.720 --> 00:13:23.425 par. I know people who are like, ManyChat stans. 218 00:13:23.645 --> 00:13:27.185 They love to say that ManyChat is the way to go. I'm not 219 00:13:27.325 --> 00:13:31.005 convinced. I've seen this, you know, with some of my past clients. I've seen 220 00:13:31.005 --> 00:13:34.845 this with my own account. People still like clicking the link in the bio because 221 00:13:34.845 --> 00:13:38.680 it's just like what we do. And also, even though people are commenting, there's 222 00:13:38.680 --> 00:13:42.120 a percentage of people who just fall off. They comment the word, you know, boot 223 00:13:42.120 --> 00:13:45.000 camp. I email them and say, hey, you wanna sign up for the boot camp? 224 00:13:45.000 --> 00:13:48.380 They're like, yeah. They never give their email address. They never sign up. 225 00:13:48.965 --> 00:13:52.085 Even though I'm, like, following up with them, you know, 24 hours later, hey, I 226 00:13:52.085 --> 00:13:55.765 didn't grab your email. Can you type it in? I've been ghosted. My bot has 227 00:13:55.765 --> 00:13:59.365 been ghosted. So anecdotally, I don't see 228 00:13:59.365 --> 00:14:03.045 conversions high enough to be like, yes, ManyChat all the 229 00:14:03.045 --> 00:14:06.699 way. And also, you have to keep your your community, your 230 00:14:06.699 --> 00:14:10.399 audience in mind. I do find that marketers are 231 00:14:10.459 --> 00:14:14.300 quicker to use a ManyChat bot than, like, your average everyday 232 00:14:14.300 --> 00:14:17.925 consumer for the most part. So other marketers 233 00:14:18.225 --> 00:14:21.925 tend to love things like this. They tend to love automations. So, 234 00:14:22.065 --> 00:14:25.365 you know, take that with a grain of salt. Now there are some drawbacks 235 00:14:25.985 --> 00:14:29.700 to using automations like ManyChat. The biggest one 236 00:14:29.700 --> 00:14:33.380 is that it can be very easily mismanaged. One of the 237 00:14:33.380 --> 00:14:36.920 hardest things to do for my opinion with the ManyChat bots 238 00:14:37.140 --> 00:14:40.920 is to pick a keyword. So for my launch plan 239 00:14:40.980 --> 00:14:44.565 that is a free lead magnet that I have, I use the word 240 00:14:44.565 --> 00:14:48.325 launch as, like, the trigger word. And if 241 00:14:48.325 --> 00:14:52.084 someone accidentally types launch, it's like the bot goes off, and then 242 00:14:52.084 --> 00:14:55.524 now they're getting something they didn't ask for. So that can be 243 00:14:55.524 --> 00:14:59.190 embarrassing. One time, when this podcast was called the 244 00:14:59.430 --> 00:15:01.750 oh, wait. No. It was a school. When the school I was doing a promo 245 00:15:01.750 --> 00:15:05.510 for the school, and I said type s s s for Savvy Social School, and 246 00:15:05.510 --> 00:15:08.790 I'll send you details for the school. In my mind, I'm like, nobody else would 247 00:15:08.790 --> 00:15:12.310 type s s s unless they unless they wanna be in the school. 248 00:15:12.310 --> 00:15:15.745 No. The bot went off when someone said, yes. This 249 00:15:16.045 --> 00:15:19.805 with, like, a dozen s's, and that dozen s's had 3 s s s's 250 00:15:19.805 --> 00:15:23.245 in it. And then they're like the bot's like, hey. I saw your interest in 251 00:15:23.245 --> 00:15:26.910 the school. I'm gonna DM you. I was like, no, bot. Down, boy. Like, it's 252 00:15:27.069 --> 00:15:30.829 it went off on the most annoying of time. So you have to be 253 00:15:30.829 --> 00:15:34.589 really intentional about the keywords that you select. The other thing 254 00:15:34.589 --> 00:15:38.110 that can be a challenge in managing ManyChat is that it 255 00:15:38.110 --> 00:15:41.634 gets really annoying in the follow ups. So I sign up for a lot of 256 00:15:41.634 --> 00:15:44.675 things because I'm a marketer, and I just like to see the behind the scenes 257 00:15:44.675 --> 00:15:48.375 of how things work. And so sometimes I'll use the comment DM 258 00:15:48.675 --> 00:15:52.435 situation when I'm just curious. I'm just wanna see how it works, 259 00:15:52.675 --> 00:15:56.269 because I'm nosy. And then I get start getting messages, like, daily 260 00:15:56.269 --> 00:16:00.110 messages from this brand, and I'm like, unsubscribe, stop. Like, there 261 00:16:00.269 --> 00:16:03.949 it's not there's no way to stop unless you block them. So it can 262 00:16:03.949 --> 00:16:07.790 be very annoying if brands don't have a proper plan in place 263 00:16:07.790 --> 00:16:11.485 to only message people at key times. The 264 00:16:11.485 --> 00:16:15.084 other thing is I think there is a little bit of a learning curve with 265 00:16:15.084 --> 00:16:18.305 ManyChat. I don't think it's as intuitive 266 00:16:18.764 --> 00:16:22.285 as they say it is. I think it can be I think it can be 267 00:16:22.285 --> 00:16:26.080 challenging to set up. Not hard, but there's a lot 268 00:16:26.080 --> 00:16:29.280 of touch points and there's a lot of little details. And so one of the 269 00:16:29.280 --> 00:16:32.340 reasons why in a Savvy Social School, I set up like a ManyChat, 270 00:16:33.200 --> 00:16:36.800 template, like a cheat sheet. Like, here's everything you need before you go into the 271 00:16:36.800 --> 00:16:40.495 bot to set it up, because there's so many little things that you 272 00:16:40.495 --> 00:16:43.695 can add that you can get lost in the sauce if you're trying to to 273 00:16:43.695 --> 00:16:47.535 set it up. And then also to maintain it. You know, if you have different 274 00:16:47.535 --> 00:16:51.375 launches and things going on, different carts and things that are opening, it it can 275 00:16:51.375 --> 00:16:55.200 be a little bit of a maintenance thing to do. And then lastly, 276 00:16:55.580 --> 00:16:59.340 one of the drawbacks of using ManyChat for automation is 277 00:16:59.340 --> 00:17:02.800 that automations, especially if they're poorly done, 278 00:17:03.020 --> 00:17:06.720 can feel impersonal. And this is just the challenge 279 00:17:06.940 --> 00:17:10.424 of living in an automated world right now. The 280 00:17:10.424 --> 00:17:14.264 rise of AI. It feels nice. It sounds like it could 281 00:17:14.264 --> 00:17:17.565 be great, and yet we all have had experience 282 00:17:18.184 --> 00:17:21.944 with AI gone rogue where we're like, bots, we didn't 283 00:17:21.944 --> 00:17:25.200 ask for this. And it's, like, the plot of every 284 00:17:25.500 --> 00:17:29.260 dystopian movie. Right? The robots are taking over the world. Also, 285 00:17:29.260 --> 00:17:33.020 ManyChat's not free. There is a cost. My plan's $25. I know 286 00:17:33.020 --> 00:17:35.820 they have a free one, but because of all the things I have set up, 287 00:17:35.820 --> 00:17:39.294 it's $25 a month. Not a huge cost, but, like, enough for me to go. 288 00:17:39.294 --> 00:17:42.195 Every time the bill comes in, I'm like, do I need this? So 289 00:17:43.054 --> 00:17:46.735 it is a thought. So the big question then remains. Do we 290 00:17:46.735 --> 00:17:50.575 use link in bio? Do we use ManyChat? My answer 291 00:17:50.575 --> 00:17:54.380 is use both. The hybrid approach. And 292 00:17:54.380 --> 00:17:57.740 this may not be what you wanna hear because the drama on the 293 00:17:57.740 --> 00:18:01.580 Internet is that people are either for LinkedIn bio or 294 00:18:01.580 --> 00:18:05.275 they're for ManyChat. There's not a lot of people saying try a hybrid 295 00:18:05.275 --> 00:18:08.715 approach. Because I think marketers are trying to sell their programs, let's be 296 00:18:08.715 --> 00:18:12.475 honest. Obviously, tools like ManyChat are trying to sell 297 00:18:12.475 --> 00:18:15.995 their tool as the greatest thing since sliced 298 00:18:15.995 --> 00:18:19.799 bread. But I also think the hybrid approach is great for 299 00:18:19.799 --> 00:18:23.100 this strategy, especially if you have a very engaged 300 00:18:23.159 --> 00:18:26.919 community. You can say, comment this keyword to get 301 00:18:26.919 --> 00:18:30.645 this resource or click the link in the bio. It's not that 302 00:18:30.645 --> 00:18:34.485 many extra words. And depending on the person looking at it, some 303 00:18:34.485 --> 00:18:38.085 people wanna comment, some people wanna click the link in the bio. And I think 304 00:18:38.085 --> 00:18:41.685 it kind of, dissuades those people who don't wanna 305 00:18:41.685 --> 00:18:45.090 comment. And that's been the biggest, argument against 306 00:18:45.090 --> 00:18:48.610 ManyChat that I've seen is that some people don't want it 307 00:18:48.610 --> 00:18:52.150 known that they're looking at this resource. For example, 308 00:18:53.490 --> 00:18:57.145 let's say you are newly pregnant and you see a 309 00:18:57.145 --> 00:19:00.505 resource that says, how to deal with 1st 310 00:19:00.505 --> 00:19:04.265 trimester nausea, and you're like, I definitely want this, but 311 00:19:04.265 --> 00:19:07.625 it's like, comment the word nausea and we'll send it to you. But you don't 312 00:19:07.625 --> 00:19:10.110 want all your friends and family to know that you're pregnant yet. 313 00:19:11.390 --> 00:19:14.030 What are you gonna do? You're gonna go click the link in the bio. That's 314 00:19:14.030 --> 00:19:17.870 what you're gonna do. And so sometimes, leaving a comment publicly on 315 00:19:17.870 --> 00:19:21.630 a post is not something that you wanna do. So having the alternative there 316 00:19:21.630 --> 00:19:25.475 to that can be very helpful. Or if you're just nosy like me, sometimes 317 00:19:25.475 --> 00:19:28.755 I look at stuff from competitors and I'm like, oh, I wonder what this is. 318 00:19:28.755 --> 00:19:31.794 I'm not commenting a keyword. I'm gonna go to their website and try to find 319 00:19:31.794 --> 00:19:35.475 it. So I think the sweet spot can be very helpful, and it can be 320 00:19:35.475 --> 00:19:38.929 the best of both worlds. I don't wanna diminish 321 00:19:39.390 --> 00:19:42.990 the power of familiarity. We know what 322 00:19:42.990 --> 00:19:46.770 LinkedIn bio is. And while ManyChat isn't necessarily new, 323 00:19:46.990 --> 00:19:50.530 it didn't really become super popular until the past 12 months. 324 00:19:50.855 --> 00:19:54.455 And so we've been living the last, what, 15 years with a 325 00:19:54.455 --> 00:19:58.055 link in bio and then the last year and a bit 326 00:19:58.055 --> 00:20:00.555 with many chat bots. Familiarity, 327 00:20:01.735 --> 00:20:05.360 can be very familiarity can be a really powerful tool 328 00:20:05.360 --> 00:20:09.200 in marketing. And so people are used to clicking the link in bio, do not 329 00:20:09.520 --> 00:20:13.280 I wouldn't recommend discounting that. Now one of the things I love about 330 00:20:13.280 --> 00:20:16.900 ManyChat as well is that it does give your post an instant engagement 331 00:20:17.040 --> 00:20:20.855 boost because people are commenting. And, humans, we 332 00:20:20.855 --> 00:20:24.535 are we have herd mentality. Okay? We see someone else doing something. We're like, oh, 333 00:20:24.535 --> 00:20:28.055 what are they doing? Right? So when you see a bunch of people on a 334 00:20:28.055 --> 00:20:31.095 post saying boot camp, boot camp, you're like, I want in on the boot camp, 335 00:20:31.095 --> 00:20:34.880 and you type boot camp too so that you're in on the game. But the 336 00:20:34.880 --> 00:20:38.000 opposite can be true. If someone says comment the keyword and you go to the 337 00:20:38.000 --> 00:20:41.760 comments, there's no comments for the keyword. You're like, am I the only one here? 338 00:20:41.760 --> 00:20:45.440 Is anyone here? Hello? Hello? And so it can have a 339 00:20:45.440 --> 00:20:48.740 negative effect if your account isn't already engaging. 340 00:20:49.335 --> 00:20:53.095 And so that is definitely something to keep in mind when you're thinking about 341 00:20:53.095 --> 00:20:56.934 this strategy, which is why I do recommend a hybrid approach. That being 342 00:20:56.934 --> 00:21:00.535 said, for newer account, I recommend just sticking with saying link in 343 00:21:00.535 --> 00:21:04.279 bio. And, also, you can say comment keyword and then manually follow-up 344 00:21:04.279 --> 00:21:07.880 follow-up with people. Nothing wrong with that saying, comment on 345 00:21:07.880 --> 00:21:11.640 this post, and I will DM you the resource. You could just 346 00:21:11.640 --> 00:21:15.480 manually DM people. That's also an option too. Now here's the 347 00:21:15.480 --> 00:21:18.995 twist to this whole thing. About 3 weeks 348 00:21:18.995 --> 00:21:22.435 ago, Meta released their q two report, and I 349 00:21:22.435 --> 00:21:26.195 covered this in my private podcast for the Savvy Social School. 350 00:21:26.195 --> 00:21:30.030 If you're not in the Savvy Social School, you gotta come join us. 351 00:21:30.190 --> 00:21:33.170 We have a lot of fun over there, and I release social media news, 352 00:21:33.630 --> 00:21:37.470 updates sometimes daily depending on what's happening in the world with 353 00:21:37.470 --> 00:21:40.990 social media news. And one of the things that, Mark 354 00:21:40.990 --> 00:21:44.350 Zuckerberg said in his q two report was that they're working 355 00:21:44.350 --> 00:21:48.125 on more AI generated tools. The most recent one 356 00:21:48.125 --> 00:21:51.885 is their AI characters, where you as a brand 357 00:21:51.885 --> 00:21:55.725 can create a bot based on your brand. So, like, Snoop Dogg can 358 00:21:55.725 --> 00:21:59.405 have the Snoop Dogg bot, and then the Snoop Dogg bot will answer 359 00:21:59.405 --> 00:22:03.210 questions for you. In reading about this, it sounds very 360 00:22:03.210 --> 00:22:06.730 similar to some of the things that ManyChat can do. So if someone direct 361 00:22:06.730 --> 00:22:10.570 messages you and says, hey, what are your prices? You can have 362 00:22:10.570 --> 00:22:14.409 the bot automatically respond. And Meta has made this very 363 00:22:14.409 --> 00:22:17.715 clear that this is a bot. They're not trying to make it look like the 364 00:22:17.715 --> 00:22:21.475 account is actually responding, which is different than ManyChat. And this is a 365 00:22:21.475 --> 00:22:25.315 tool that they are developing. So it's in progress, and I think 366 00:22:25.315 --> 00:22:28.615 it's gonna become the replacement to ManyChat. 367 00:22:29.340 --> 00:22:33.100 That's my prediction. That's my speculation. But with the rise of AI and 368 00:22:33.100 --> 00:22:36.860 and kind of the AI tools that are already embedded in Meta, it it would 369 00:22:36.860 --> 00:22:40.640 be very easy for them to completely ice out a tool like ManyChat 370 00:22:41.179 --> 00:22:44.720 by having a triggered response, like comment this 371 00:22:44.995 --> 00:22:48.755 question or keyword, and we'll send you a resource and have the 372 00:22:48.755 --> 00:22:52.355 ability to set that natively up in the app. Ugh, game chaser. 373 00:22:52.355 --> 00:22:55.794 I hope Meta does this personally, so I can save my little 20 to 374 00:22:55.875 --> 00:22:59.590 $25 has a month. And also, it's less work, 375 00:22:59.830 --> 00:23:02.330 to set up another tool if everything's all together. 376 00:23:03.750 --> 00:23:07.130 So that's my speculation, my prediction for the future. 377 00:23:07.510 --> 00:23:11.350 So, there you go. There you have it. If you are sitting on the 378 00:23:11.350 --> 00:23:14.755 fence and you're not sure which one to use, stick with link in 379 00:23:14.755 --> 00:23:18.515 bio. Link in bio is very familiar. You can use 380 00:23:18.515 --> 00:23:21.955 some of these third party tools like a link tree to keep your links fresh, 381 00:23:21.955 --> 00:23:25.554 but you also have up to 5 links now in the bio. If you're 382 00:23:25.554 --> 00:23:28.730 looking for some change, you can test out some automation. 383 00:23:29.270 --> 00:23:33.030 I'll have my affiliate link in the description for ManyChat. You can 384 00:23:33.030 --> 00:23:36.550 also go to onlinedreya.com/manychat. Test it out for 385 00:23:36.550 --> 00:23:40.310 yourself. I have YouTube videos and tutorials on how to use this, see if 386 00:23:40.310 --> 00:23:43.825 it works for you. And if you want even more 387 00:23:43.825 --> 00:23:47.665 ManyChat automations and tips and tricks, you gotta join us in 388 00:23:47.665 --> 00:23:51.505 the Savvy Social School where we just geek out about social media. 389 00:23:51.505 --> 00:23:55.300 We experiment, we play, we try a lot of things, especially for those 390 00:23:55.300 --> 00:23:59.060 of you who are not new, but you're like, man, I really wanna take social 391 00:23:59.060 --> 00:24:02.740 media seriously. This is the membership for you. Come on in and 392 00:24:02.740 --> 00:24:06.580 join us. Next week, I am talking about marketing through 393 00:24:06.580 --> 00:24:10.265 a pivot. I've gone through a pivot myself this year. 394 00:24:10.265 --> 00:24:13.545 I'll have a update about that. I actually have a pretty big announcement to share 395 00:24:13.545 --> 00:24:16.985 next week as well. So stay tuned for that. Oh, a 396 00:24:16.985 --> 00:24:20.745 teaser. And, of course, make sure that you give us a 5 star rating 397 00:24:20.745 --> 00:24:24.595 on Apple Podcasts or Spotify. Helps keep us in the top 100 398 00:24:24.655 --> 00:24:28.495 marketing podcasts. That's my show for today. I'll see you next 399 00:24:28.495 --> 00:24:29.395 week. Bye.