WEBVTT 1 00:00:00.960 --> 00:00:04.400 Yes. You can make money on TikTok as a business 2 00:00:04.400 --> 00:00:08.235 owner, as a coach, as a consultant, as a service provider. 3 00:00:08.295 --> 00:00:12.055 And today, I have Megan Griffith on the show to 4 00:00:12.055 --> 00:00:15.654 share her experience getting leads and making money on 5 00:00:15.654 --> 00:00:17.960 TikTok. Let's get into it. 6 00:00:23.815 --> 00:00:27.255 You're listening to the Mindful Marketing Podcast. I'm Andrea 7 00:00:27.255 --> 00:00:27.755 Jones. 8 00:00:30.960 --> 00:00:34.800 Before we get into it, this episode is sponsored by Riverside, which is the all 9 00:00:34.800 --> 00:00:38.399 in one podcasting tool we now use for our show. And 10 00:00:38.399 --> 00:00:42.065 y'all, they feel super luxurious. 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Welcome to the show. 22 00:01:21.595 --> 00:01:25.210 Yay. Thank you for having me. So excited to be here. Yes. We were 23 00:01:25.210 --> 00:01:28.890 talking in the green room before the show about some of 24 00:01:28.890 --> 00:01:32.730 your experience and especially your background working with 25 00:01:32.730 --> 00:01:36.505 neurodivergent business owners. So for those people 26 00:01:36.505 --> 00:01:40.265 who are listening, neurodivergent, it could be a new 27 00:01:40.265 --> 00:01:43.805 term for them. Could you define it for us? 28 00:01:44.730 --> 00:01:48.250 Absolutely. I actually don't have to. A really 29 00:01:48.250 --> 00:01:51.690 amazing, biracial activist named 30 00:01:51.690 --> 00:01:55.465 Kasyana Asasmasu defined it for us. She is the one 31 00:01:55.465 --> 00:01:58.985 who coined the term, I believe, and she describes it as 32 00:01:58.985 --> 00:02:02.520 anyone whose neurology differs from what is considered 33 00:02:02.520 --> 00:02:06.360 typical. Yeah. So it's pretty broad, but she meant it to 34 00:02:06.360 --> 00:02:10.005 be broad. It's meant to be as inclusive as possible. Yeah. 35 00:02:10.165 --> 00:02:13.465 And I think that's really, important 36 00:02:13.605 --> 00:02:16.185 distinction to make because sometimes 37 00:02:16.965 --> 00:02:20.670 definitions skewed negative when I hear people 38 00:02:20.670 --> 00:02:24.110 talk about it. I'm like, this isn't a bad thing. It's just it's just different. 39 00:02:24.110 --> 00:02:27.675 Right? Like, we all have different, like, capabilities in 40 00:02:27.675 --> 00:02:31.355 life. But when I thankfully, like, in the past 41 00:02:31.355 --> 00:02:34.795 couple of years, social media has been a great educational resource, 42 00:02:34.795 --> 00:02:38.370 especially for someone like me who doesn't consider themselves neurodivergent. 43 00:02:38.829 --> 00:02:42.609 And so I'm on this side of TikTok where I get tons of neurospicy content 44 00:02:42.750 --> 00:02:46.565 because honestly, y'all have, like, hacked life to 45 00:02:46.565 --> 00:02:50.405 a point where I'm like, oh, I'm using this tip for myself. Even though I'm 46 00:02:50.405 --> 00:02:53.870 not I don't consider myself neurodivergent. I'm like, this is just helpful 47 00:02:56.349 --> 00:03:00.190 Absolutely. Yes. I think there's a really interesting conversation 48 00:03:00.190 --> 00:03:03.330 in the neurodivergent community about like, how 49 00:03:03.825 --> 00:03:07.265 capitalism affects neurodivergence. And like the idea 50 00:03:07.265 --> 00:03:10.950 that neurotypicality is at least partially 51 00:03:10.950 --> 00:03:14.390 defined by how well you function under capitalism. And 52 00:03:14.390 --> 00:03:17.830 so the truth is none of us function optimally under 53 00:03:17.830 --> 00:03:21.545 capitalism, at least in my opinion, I suppose. And so these 54 00:03:21.545 --> 00:03:25.385 hacks, I think, help everyone, you know, because we're all 55 00:03:25.385 --> 00:03:29.084 living under the same system. Yeah. Yeah. A 100%. And it's like, 56 00:03:30.190 --> 00:03:33.870 are we designed to let are we, like, supposed to, like, wake up at 57 00:03:33.870 --> 00:03:37.695 9 and work until 5 and, like, not take any breaks and just, you 58 00:03:37.695 --> 00:03:41.055 know, sit in one spot and, like, do the same thing? I don't think so. 59 00:03:41.055 --> 00:03:44.815 Right? And so some of these tools that I'm picking up from my 60 00:03:44.815 --> 00:03:48.000 neurospicy friends have been really, really helpful. 61 00:03:48.540 --> 00:03:52.060 So talk to us a little bit about how you support your community in the 62 00:03:52.060 --> 00:03:55.820 work that you do. Oh, okay. So I 63 00:03:55.820 --> 00:03:59.645 have sort of like a tiered approach to how I support 64 00:03:59.645 --> 00:04:02.705 my people. The first tier is just, 65 00:04:03.165 --> 00:04:06.689 like information, informing people, educating people, 66 00:04:06.750 --> 00:04:10.590 validating people. That's a huge part of my work, is just 67 00:04:10.590 --> 00:04:13.409 being like, you're not crazy. You're not crazy. You're not crazy. 68 00:04:14.435 --> 00:04:17.795 Because I needed to hear that for so long, and no one was telling me 69 00:04:17.795 --> 00:04:21.635 that. So that's sort of the first tier, then we move on to, 70 00:04:21.635 --> 00:04:25.470 like, them choosing to work with me in a free context. 71 00:04:25.470 --> 00:04:29.169 So I have a lot of freebies, for people to take advantage of. 72 00:04:29.230 --> 00:04:32.975 I want mental health information and neurodivergent information to be as 73 00:04:32.975 --> 00:04:36.735 accessible as possible. And then I also have a paid tier because this is 74 00:04:36.735 --> 00:04:40.460 my job. And, you know, I also deserve to be paid and compensated for 75 00:04:40.460 --> 00:04:44.300 my time as a disabled creator, you know. So, yeah. How did you 76 00:04:44.300 --> 00:04:48.125 even get started in this world? Like, what were you doing right before you launched 77 00:04:48.125 --> 00:04:51.585 your business? Oh, I love this question. So, 78 00:04:52.685 --> 00:04:56.224 I had a blog for, like, 2 years that I was just writing for fun. 79 00:04:56.880 --> 00:05:00.720 And then I had a baby, and then a pandemic happened. And I 80 00:05:00.720 --> 00:05:04.320 was still writing the blog and caring for the baby and trapped in my 81 00:05:04.320 --> 00:05:07.685 house. And I think I just reached a point where I was like, if I'm 82 00:05:07.685 --> 00:05:11.365 gonna keep spending my time on this, it needs to make me some 83 00:05:11.365 --> 00:05:14.380 money. And so I, 84 00:05:14.780 --> 00:05:18.380 joined, like, a business coaching community and started learning 85 00:05:18.380 --> 00:05:21.819 what an opt in is. I set up an email list. 86 00:05:21.819 --> 00:05:25.665 I, you know, started I created my first course within, like, 2 weeks of 87 00:05:25.665 --> 00:05:28.885 starting my business because I was like, it needs to make money now. Yeah. 88 00:05:30.305 --> 00:05:34.050 So, yeah, I got started with mental health 89 00:05:34.050 --> 00:05:37.730 in general, and I got started on 90 00:05:37.730 --> 00:05:41.385 TikTok about 2 months after I started my 91 00:05:41.385 --> 00:05:45.225 business. At my husband's urging, he was like, Megan, your people are on 92 00:05:45.225 --> 00:05:47.965 TikTok. Like, you have to do it. And I was like, I don't want to. 93 00:05:48.105 --> 00:05:51.850 It's scary. And he kinda made me. And I 94 00:05:51.850 --> 00:05:55.690 went viral within the first, like, month, and I had about 50 95 00:05:55.690 --> 00:05:58.815 discovery calls in a matter of, like, 3 days. 96 00:05:59.595 --> 00:06:03.275 And it was very wild. And that was how I became a 97 00:06:03.275 --> 00:06:07.090 coach. I the video that went viral was the 98 00:06:07.090 --> 00:06:10.870 first video where I introduced myself as a mental health coach. 99 00:06:11.730 --> 00:06:15.365 And everybody was like, I wanna work with you, which was great and 100 00:06:15.365 --> 00:06:19.045 very, very humbling and flattering. But yeah. So that's 101 00:06:19.125 --> 00:06:22.885 it just launched me into coaching. I got started. It was very rocky at 102 00:06:22.885 --> 00:06:25.660 first. I was, you know, I was new. I was new, and I let people 103 00:06:25.660 --> 00:06:29.340 know I was new. And, you know, some people decided to 104 00:06:29.340 --> 00:06:32.925 work with me, and I, you know, honed my skills, and I narrowed 105 00:06:32.925 --> 00:06:36.625 down in from mental health in general to neurodivergence and, 106 00:06:37.485 --> 00:06:41.185 yeah, that's what I do now. I'm a coach, course creator, and content creator. 107 00:06:41.400 --> 00:06:44.920 Oh my gosh. I love that this all started on TikTok too. Do you remember, 108 00:06:44.920 --> 00:06:48.760 like, what that first video was about? Oh, for sure. 109 00:06:49.405 --> 00:06:53.005 It was about internalized shame and signs that you are 110 00:06:53.005 --> 00:06:56.845 dealing with some, you know, pretty nasty feelings about yourself. Yeah. And so 111 00:06:56.845 --> 00:07:00.220 I see, like, topics like these is what really 112 00:07:00.280 --> 00:07:04.060 resonates with people. Because you've embodied 113 00:07:04.440 --> 00:07:07.395 the challenges, the everyday 114 00:07:07.935 --> 00:07:11.615 thoughts that we have as just humans existing in this 115 00:07:11.615 --> 00:07:15.430 world. And you shared it in such a way and in in a 116 00:07:15.430 --> 00:07:19.030 vertical where people were paying attention to it. They're like, oh, I'm not the 117 00:07:19.030 --> 00:07:22.725 only person who has, you know, who thinks these things, who who deals 118 00:07:22.725 --> 00:07:26.405 with this level of shame, and it kind of exposes, 119 00:07:26.405 --> 00:07:30.050 like, the the very human nature, the the very qualities of human 120 00:07:30.050 --> 00:07:33.810 nature that we all go through. And so this is where, like, 121 00:07:33.810 --> 00:07:37.190 to me, this is where the power of social media is. Right? It's not about 122 00:07:37.735 --> 00:07:41.495 you didn't go into that video going, I have to get 50 discovery calls. 123 00:07:41.495 --> 00:07:45.175 Right? Like, going in with that energy would not have produced the same 124 00:07:45.175 --> 00:07:48.990 result. Instead, you went in with, I wanna share this information that I 125 00:07:48.990 --> 00:07:52.750 know, and I wanna just help people around me. Right? And it worked 126 00:07:52.750 --> 00:07:56.094 beautifully for you. Yes. 100%. 127 00:07:56.474 --> 00:08:00.254 So after that first video went viral, this is like, what, 128 00:08:00.314 --> 00:08:04.000 early 2020? Early pandemic? Early 2021. Yeah. 129 00:08:04.000 --> 00:08:07.780 2021. Okay. So we're past the, like, 130 00:08:08.319 --> 00:08:11.075 worst part of the pandemic lockdowns, 131 00:08:13.295 --> 00:08:16.895 and people are starting to, like, explore the world around them, and you have 132 00:08:16.895 --> 00:08:20.500 these 50 discovery calls. Now discovery calls 133 00:08:20.500 --> 00:08:24.020 don't necessarily mean, like, dollars and cents in a bank, though. 134 00:08:24.020 --> 00:08:26.075 So what happened next after that? 135 00:08:27.755 --> 00:08:31.515 Well, I went to my in laws so that they 136 00:08:31.515 --> 00:08:35.215 could watch my baby so that I could take 50 calls because I 137 00:08:35.409 --> 00:08:39.169 had my calendar set up to accept calls, like, anytime from, like, 138 00:08:39.169 --> 00:08:42.850 8 to 5 because I didn't expect to get that many. And 139 00:08:42.850 --> 00:08:46.385 so I had calls from 8 in the morning to 5 PM, like, for, like, 140 00:08:46.385 --> 00:08:49.745 3 or 4 days straight. So I was like I called my in laws. I 141 00:08:49.745 --> 00:08:53.570 was like, can you can you watch my baby? So they 142 00:08:53.570 --> 00:08:56.290 were very gracious. They were great. They did not understand what was going on. They're 143 00:08:56.290 --> 00:08:59.410 like, what do you mean you posted a video on TikTok, and now people wanna 144 00:08:59.410 --> 00:09:02.575 talk to you on Zoom? Like, they were very confused, but very gracious. 145 00:09:03.675 --> 00:09:07.375 So I went down there. I took all the calls, and I basically 146 00:09:07.755 --> 00:09:11.120 I came up with a very loose script of, 147 00:09:11.900 --> 00:09:15.020 like, you know, this is what I wanna make sure they know. Like, I'm not 148 00:09:15.020 --> 00:09:18.860 a therapist. This is not therapy, that type of thing. This is 149 00:09:18.860 --> 00:09:22.144 how I can help, all of that, outlining that. And then I came up with 150 00:09:22.144 --> 00:09:25.105 a list of questions that I wanted to ask them. One of my favorites is 151 00:09:25.105 --> 00:09:28.770 the miracle question. You know, if you if one thing could 152 00:09:28.770 --> 00:09:32.290 miraculously be different about your life, what would it be? And, like, how can I 153 00:09:32.290 --> 00:09:35.890 help you work with that? So that's one of my favorite coaching questions for getting 154 00:09:35.890 --> 00:09:39.735 to know people. So I asked them that. And then from there, I 155 00:09:39.735 --> 00:09:43.415 think I had I think I had, like, 50 156 00:09:43.415 --> 00:09:47.220 discovery calls booked. I think about 30 of them showed up. A lot of 157 00:09:47.220 --> 00:09:50.740 people because this is back when my discovery calls were free. They're now $15, which 158 00:09:50.740 --> 00:09:54.265 is really just like a little barrier to get people to actually show up. It's 159 00:09:54.265 --> 00:09:57.725 not meant to exclude people. I promise. But 160 00:09:58.024 --> 00:10:01.805 because in that initial, like, influx of calls, 161 00:10:01.890 --> 00:10:05.330 so many people didn't come. So I was like, I need to charge a little 162 00:10:05.330 --> 00:10:09.170 something. So about 30 people showed up. And 163 00:10:09.170 --> 00:10:12.755 from there, I think I got 3 or 4, maybe 5 clients 164 00:10:13.135 --> 00:10:16.655 from that, like, that I kept consistently for a couple of 165 00:10:16.655 --> 00:10:20.035 months. Yeah. Oh, I love that. So the 166 00:10:20.570 --> 00:10:24.090 the initial call wasn't just for converting them into 167 00:10:24.090 --> 00:10:27.390 1 on 1, like, one session. It was like a monthly ongoing 168 00:10:27.690 --> 00:10:31.485 commitment for them. Originally, because I was 169 00:10:31.485 --> 00:10:34.845 new to coaching, I didn't know how to set up, like, a 3 month 170 00:10:34.845 --> 00:10:38.600 container. Like, I didn't have the experience. So what we did was it 171 00:10:38.600 --> 00:10:41.980 was just a month like, a week by week basis. So they 172 00:10:42.200 --> 00:10:45.080 would come talk with me, and then at the end of the call, we would 173 00:10:45.080 --> 00:10:48.735 schedule together for next week. So we just kind of did it that way at 174 00:10:48.735 --> 00:10:52.495 first. But yes, now I do packages because it is much more like 175 00:10:52.495 --> 00:10:56.170 sustainable and consistent and, like, safe for both of us. So 176 00:10:56.250 --> 00:10:59.930 yeah. Yeah. Yeah. I think this is one of the things that often 177 00:10:59.930 --> 00:11:03.695 comes up in those moments too, where, like, you have your big moment, you have 178 00:11:03.695 --> 00:11:07.135 all this traction, you get the initial burst of, like, 179 00:11:07.135 --> 00:11:10.950 interest, but then how do you turn that into something sustainable? Because now you 180 00:11:10.950 --> 00:11:14.730 do have this sustainable income model. You have sustainable business. So 181 00:11:15.030 --> 00:11:18.470 between that first video and now, what are some of the things you're doing on 182 00:11:18.470 --> 00:11:22.204 TikTok to make sure that those leads keep coming in and that you still 183 00:11:22.204 --> 00:11:25.805 have that consistent, like, revenue coming in? Oh, 184 00:11:25.805 --> 00:11:29.480 okay. Awesome. Yes. So I think the 185 00:11:29.480 --> 00:11:33.180 big thing that I have learned to do is to repeat myself. 186 00:11:33.400 --> 00:11:37.185 And a lot of content creators really avoid this. They kinda hate this. And I 187 00:11:37.185 --> 00:11:40.545 I get it. I understand the impulse to, like, constantly be making new 188 00:11:40.545 --> 00:11:43.765 content. But something that I find very comforting is, 189 00:11:44.360 --> 00:11:48.040 people don't care about you as much as you care about you. 190 00:11:48.040 --> 00:11:51.800 And so, like, very few people are watching every video you 191 00:11:51.800 --> 00:11:55.605 put out. Like, you're gonna have those hard core fans, and those are our 192 00:11:55.605 --> 00:11:59.285 favorite people. We love them very much. But those people are not gonna 193 00:11:59.285 --> 00:12:02.770 mind if you make a couple repeat videos because they love you. You know? So 194 00:12:02.770 --> 00:12:06.290 you really don't have to worry about it. So that's a big thing I've learned. 195 00:12:06.290 --> 00:12:09.810 Like, I made that internalized shame video probably 3 or 4 196 00:12:09.810 --> 00:12:13.385 different times over the course of a couple of months, before I 197 00:12:13.385 --> 00:12:17.084 switched from mental health in general to neurodivergence. And 198 00:12:17.144 --> 00:12:20.584 every time I made it, it didn't go as viral as the first time every 199 00:12:20.584 --> 00:12:24.090 time, but it would pop off for sure. And I would get a bunch of 200 00:12:24.090 --> 00:12:27.450 new followers, a bunch of new discovery calls. And so I just learned that that 201 00:12:27.450 --> 00:12:31.065 was something people resonated with. And now, the videos 202 00:12:31.065 --> 00:12:34.345 that I make over and over are, you know, 5 signs you're dealing with executive 203 00:12:34.345 --> 00:12:38.024 dysfunction, 5 signs you might be autistic and ADHD like 204 00:12:38.024 --> 00:12:41.780 me. And those those pop off every 205 00:12:41.780 --> 00:12:45.300 time because people are just so desperate for the information. They're so desperate for the 206 00:12:45.300 --> 00:12:48.735 lived experience information. And yeah. 207 00:12:48.735 --> 00:12:52.415 So that is a big thing that I've done is just finding the things 208 00:12:52.415 --> 00:12:55.935 that work and repeating them. Another thing is I do, 209 00:12:55.935 --> 00:12:59.640 like, mini ads for my freebies or my low cost 210 00:12:59.640 --> 00:13:03.160 offers. So TikTok really 211 00:13:03.160 --> 00:13:06.275 hates when you try to get people off the platform. So you have to be 212 00:13:06.275 --> 00:13:10.115 very careful about how you do this. You can't go 213 00:13:10.115 --> 00:13:13.715 in with, like, here's my freebie. Go off the app. You know? Because 214 00:13:13.715 --> 00:13:17.440 TikTok will shut that down. But what you can 215 00:13:17.440 --> 00:13:20.180 do, a big thing that I've done so I have these, 216 00:13:21.040 --> 00:13:24.764 diagnosis binders. They're obviously not official diagnosis, but they can help you with your 217 00:13:24.764 --> 00:13:28.524 self diagnosis or help you bring your information to an 218 00:13:28.524 --> 00:13:32.210 assessor to get professionally diagnosed. And, what I do 219 00:13:32.210 --> 00:13:35.730 is I I made it for myself first, and then I just made a video 220 00:13:35.730 --> 00:13:38.850 about it. And people were like, I will pay you for this. So I I 221 00:13:38.850 --> 00:13:42.475 made it into a digital product. But, basically, I 222 00:13:42.475 --> 00:13:45.795 just pick up a binder, pick up my camera, and I flip through the pages. 223 00:13:45.795 --> 00:13:48.855 I'm like, this is what this is. This is how much it costs. You know, 224 00:13:49.010 --> 00:13:52.850 go check it out. And for a while there, I would make one of 225 00:13:52.850 --> 00:13:56.550 those videos, every 2 weeks, and I would make a $1,000 226 00:13:56.610 --> 00:14:00.275 within 48 hours every time. It was crazy. It slowed a 227 00:14:00.275 --> 00:14:03.895 little since then. But yeah. Yeah. How much are the binders? 228 00:14:04.355 --> 00:14:07.610 $25. Okay. Wow. Wow. 229 00:14:08.470 --> 00:14:11.750 Okay. I wanna dive more into this. We gotta take a quick break. When we 230 00:14:11.750 --> 00:14:14.715 come back, I'm gonna get a little nosy. We'll take a break. 231 00:14:19.035 --> 00:14:22.815 Wanna know the easiest way to keep up with all of the social media trends? 232 00:14:23.035 --> 00:14:26.690 Well, I got your back, boo. All you have to do is 233 00:14:26.690 --> 00:14:30.425 access my product, Trend Savvy, where you will get a weekly, yeah, 234 00:14:30.665 --> 00:14:34.345 weekly email trend report, that covers 235 00:14:34.345 --> 00:14:38.024 all of the latest and greatest social media trends and updates. I'm talking TikTok 236 00:14:38.024 --> 00:14:41.510 sounds and Instagram sounds. I'm talking pop culture references. 237 00:14:42.130 --> 00:14:45.730 I'm talking memes and cap cut video trends. 238 00:14:45.730 --> 00:14:49.535 There's a lot in our trend reports, and you can get it all 239 00:14:49.535 --> 00:14:53.134 for one price. It's not a monthly subscription, just one 240 00:14:53.134 --> 00:14:55.074 price. Check it out by going to onlinedray.com/trendsavvy, 241 00:14:57.610 --> 00:14:58.990 and get started today. 242 00:15:01.930 --> 00:15:05.774 Alright. And we're back. So I wanna come back to the 243 00:15:05.774 --> 00:15:09.555 ads in a sec. But I'm curious 244 00:15:09.615 --> 00:15:13.454 about the videos you make outside of the ads. They seem to be 245 00:15:13.454 --> 00:15:17.190 very information focused. What's the 246 00:15:17.430 --> 00:15:21.029 do you have like a call to action or what what is the encouragement for 247 00:15:21.029 --> 00:15:24.654 someone to then go book a discovery call with you? 248 00:15:24.654 --> 00:15:28.415 Is it is it just like leaning into natural curiosity or do you 249 00:15:28.415 --> 00:15:32.129 actually say in the videos, you know, hey, go if you need this more 250 00:15:32.129 --> 00:15:35.490 support, go book a discovery call. Like, talk to us about what that call to 251 00:15:35.490 --> 00:15:38.985 action looks like. Yeah. So I have different call to 252 00:15:38.985 --> 00:15:42.345 actions. I like to have a little variety. That way people don't feel like I'm 253 00:15:42.345 --> 00:15:45.960 constantly pushing them to do one thing because a lot of 254 00:15:45.960 --> 00:15:49.560 people in my audience, have they experience something called 255 00:15:49.560 --> 00:15:53.240 pathological demand avoidance. It's a particular, profile 256 00:15:53.240 --> 00:15:57.024 of autism. And, basically, demands feel 257 00:15:57.024 --> 00:16:00.785 like threats. So when you're saying, like, oh, go book a discovery call, there's a 258 00:16:00.785 --> 00:16:03.970 lot of people in my audience who are gonna be like, why why are you 259 00:16:03.970 --> 00:16:07.810 trying to make me do stuff? So I'm I try to, like, be very accommodating 260 00:16:07.810 --> 00:16:11.570 of that. And just people in general don't always love being told the same thing 261 00:16:11.570 --> 00:16:15.315 over and over. So I have a variety of calls to action, some of which 262 00:16:15.315 --> 00:16:18.915 are subtle, some of which are very, like, direct. So 263 00:16:18.915 --> 00:16:22.055 sometimes if I'm doing a series, like, I did a series on neurodivergent 264 00:16:22.720 --> 00:16:26.340 vocabulary lessons, like, here are our words. Here are what they mean. 265 00:16:27.279 --> 00:16:30.400 If I'm doing a series, I'm like, hey. Follow if you wanna check out more 266 00:16:30.400 --> 00:16:33.915 words, if you wanna learn more stuff. So that increases followers, 267 00:16:33.915 --> 00:16:37.355 which increases views on videos that do convert to 268 00:16:37.355 --> 00:16:40.975 discovery calls. So it's kind of a long game, that call to action. 269 00:16:41.650 --> 00:16:45.490 Sometimes I ask people to stitch the video, which is really, really useful 270 00:16:45.490 --> 00:16:49.270 for getting your video out there more. I think this is a super underutilized 271 00:16:49.570 --> 00:16:53.365 call to action, and it helps you build not an 272 00:16:53.365 --> 00:16:56.905 audience, but a community, which I think makes a huge 273 00:16:56.965 --> 00:17:00.360 difference on TikTok. Like, my people feel very 274 00:17:00.360 --> 00:17:04.200 connected to me a lot of the time. Whereas I 275 00:17:04.200 --> 00:17:08.005 think the big difference between, like, a community and 276 00:17:08.005 --> 00:17:11.845 an audience, like, Taylor Swift has an audience. You know? People know they're 277 00:17:11.845 --> 00:17:15.260 never getting anywhere close to getting to know the real her. You know? Like, that's 278 00:17:15.260 --> 00:17:17.200 just that's not the vibe, and that's fine. 279 00:17:19.020 --> 00:17:22.704 Versus, like, a community is much more like your local church. You 280 00:17:22.704 --> 00:17:26.464 know? You know your pastor, your deacon, 281 00:17:26.464 --> 00:17:28.965 whatever. Like, you know the youth minister, 282 00:17:30.420 --> 00:17:34.100 and you feel very connected to them. So I aim to create a 283 00:17:34.100 --> 00:17:37.860 community more than an audience. I think my TikTok 284 00:17:37.860 --> 00:17:41.325 following is almost up to 300,000 at this point. So I think we're veering to 285 00:17:41.325 --> 00:17:44.845 the edge of, like, it's kind of gotta be an audience at some point. Like, 286 00:17:44.845 --> 00:17:48.460 community can only expand so far. But, anyway, I 287 00:17:48.460 --> 00:17:51.980 think stitching is a really good call to action for making your people feel involved 288 00:17:51.980 --> 00:17:55.695 and feel connected to you. So that's another really good call to action. And then 289 00:17:55.695 --> 00:17:59.155 finally, a big one that I asked people to do pretty frequently is comment. 290 00:17:59.615 --> 00:18:03.055 And I do not say like, oh, comment if you relate or 291 00:18:03.055 --> 00:18:06.460 comment, if you know, it's so vague. People aren't gonna do it. 292 00:18:06.780 --> 00:18:10.620 People need specific directions a lot of the time if they're gonna take an 293 00:18:10.620 --> 00:18:14.345 action specifically on social media because, I mean, think 294 00:18:14.345 --> 00:18:18.024 about yourself when you're on social media. You're scrolling. You're having fun. You're 295 00:18:18.024 --> 00:18:21.804 not thinking of, like you don't you're not using a lot of those cognitive 296 00:18:22.190 --> 00:18:25.950 functions. You're kinda sitting back. But if someone asks you to comment, 297 00:18:25.950 --> 00:18:28.690 they're asking you to shift forward into that frontal lobe. 298 00:18:29.470 --> 00:18:33.315 And if you're gonna do that, you wanna make it easy. So, like, my 299 00:18:33.315 --> 00:18:37.155 calls to action are much more like like, let's say I make a video of, 300 00:18:37.155 --> 00:18:40.830 like, ten signs someone should have noticed I was autistic sooner. 301 00:18:41.529 --> 00:18:45.049 I will often tell people, like, oh my gosh. Comment your 302 00:18:45.049 --> 00:18:48.625 most obvious trait that everyone missed. And people do. And we get to 303 00:18:48.625 --> 00:18:52.145 relate over it. And it's really fun. Yes. And I like the 304 00:18:52.145 --> 00:18:55.985 specificity with the connection to your community. It's 305 00:18:55.985 --> 00:18:59.650 not about getting them to comment for the sake of 306 00:18:59.650 --> 00:19:02.710 commenting to, like, boost the algorithm. It's 307 00:19:03.250 --> 00:19:07.015 commenting for connection. Right? It it's like, hey, I 308 00:19:07.015 --> 00:19:10.455 I know some of these stood out to you or I wanna hear other ones 309 00:19:10.455 --> 00:19:14.295 that maybe I didn't list. Like, let's let's share and exchange ideas. And I 310 00:19:14.295 --> 00:19:17.889 think this is another one of those beautiful things about social media. It's not a 311 00:19:17.889 --> 00:19:21.649 broadcast. Right? It's not an audience. It's not Taylor Swift up there doing the Eris 312 00:19:21.649 --> 00:19:25.024 tour. It is, you know, one person 313 00:19:25.164 --> 00:19:28.764 happening to connect with multiple people at the same time, but in a very 314 00:19:28.764 --> 00:19:31.664 communal space, and there's a give and a take to it. 315 00:19:33.290 --> 00:19:37.130 I am curious though about these ads 316 00:19:37.130 --> 00:19:40.890 you called them on TikTok, because I do find the same thing with 317 00:19:40.890 --> 00:19:44.725 myself, with my clients. Anytime you start 318 00:19:44.725 --> 00:19:48.405 to, like, really emphasize leaving the platform, not just 319 00:19:48.405 --> 00:19:52.110 TikTok, almost any social media platforms, like, we don't like that. We need to 320 00:19:52.190 --> 00:19:55.309 to keep people on here because our job is to sell ad space for our 321 00:19:55.309 --> 00:19:59.150 stuff. So what is the thought process behind creating 322 00:19:59.150 --> 00:20:02.755 an ad that still doesn't get you shadow banned or 323 00:20:02.755 --> 00:20:06.215 doesn't get TikTok to go, oh, let's not show this video to anybody? 324 00:20:07.075 --> 00:20:10.460 Okay. So the first thing on, like, a very 325 00:20:10.460 --> 00:20:14.160 practical note is I really avoid saying the words link in bio. 326 00:20:14.620 --> 00:20:18.460 TikTok has metadata. It listens to the words you're saying, and it knows what 327 00:20:18.460 --> 00:20:22.085 link in bio means. It knows that means off platform. So it tends to 328 00:20:22.085 --> 00:20:25.925 shut down any video that uses those words. But at the same time, 329 00:20:25.925 --> 00:20:29.630 people do like, I've had people if I say, like, oh, go download this, 330 00:20:29.630 --> 00:20:32.190 people will be like, where do I get it? And I'm like, you're on TikTok. 331 00:20:32.190 --> 00:20:35.835 You know where to get it. Like but some people don't. Some 332 00:20:35.835 --> 00:20:39.674 people need that instruction, and that's fine. So I have taken to 333 00:20:39.674 --> 00:20:43.480 saying shmink in shmio, and that does seem to 334 00:20:43.480 --> 00:20:47.320 work. I know other people will put, 335 00:20:47.320 --> 00:20:50.680 like, the link, emoji sticker on their 336 00:20:50.680 --> 00:20:53.294 screen and be like, hey. Go here. 337 00:20:54.475 --> 00:20:58.315 Stuff like that. So there's, like, sneaky ways around making sure the call to action 338 00:20:58.315 --> 00:21:01.910 is direct and, like, telling people exactly what to do without 339 00:21:01.910 --> 00:21:05.350 using those words. So on a practical level, that's something I 340 00:21:05.350 --> 00:21:09.195 do. But when it comes to the structure of the video when I'm, 341 00:21:09.195 --> 00:21:12.795 like, advertising for a freebie or advertising for, like, a low cost product, 342 00:21:12.795 --> 00:21:15.455 sometimes I even just straight up make ads for my coaching. 343 00:21:17.110 --> 00:21:20.310 What I usually do is I provide value first. So I have, like, a very 344 00:21:20.310 --> 00:21:24.070 specific setup where I hook people with, like, kind of a clickbait y 345 00:21:24.070 --> 00:21:27.725 title that I don't consider clickbait because the definition of clickbait 346 00:21:27.785 --> 00:21:31.305 is a title that the article doesn't fulfill on. I 347 00:21:31.305 --> 00:21:35.029 fulfill. I bring the value. So it's okay for me to use a clickbaity 348 00:21:35.029 --> 00:21:37.850 title because I'm gonna give you what I say I'm giving you. 349 00:21:38.549 --> 00:21:41.955 So kinda clickbaity, but then you fulfill. And 350 00:21:42.174 --> 00:21:46.015 then after that, I usually just say, like, hey. My name is Megan. I'm a 351 00:21:46.015 --> 00:21:49.395 neurodivergent, life coach. And, 352 00:21:50.720 --> 00:21:54.420 if you're looking for more help with emotional dysregulation, 353 00:21:54.720 --> 00:21:58.260 I have the mental breakdown survival guide, you know, something like that. 354 00:21:58.720 --> 00:22:02.105 Or yeah. So basically, hook, value, 355 00:22:02.165 --> 00:22:05.765 pitch. That is sort of the way my ads go. Yes. And I love that 356 00:22:05.765 --> 00:22:09.230 you call them ads and that you have a cadence where, you know, every 2 357 00:22:09.230 --> 00:22:12.690 weeks or so, you're putting these out there because y'all, this is a business. 358 00:22:13.150 --> 00:22:16.510 At the end of the day, like, yes, you have your tiers of, like, free 359 00:22:16.510 --> 00:22:19.915 content and low cost resources, and so 360 00:22:20.295 --> 00:22:23.755 you're you are providing tons of value for your community 361 00:22:24.455 --> 00:22:27.960 and you still are making offers. Right? You're still saying, hey, and this if you 362 00:22:27.960 --> 00:22:31.020 want more support, here's how to get it. Beautiful. Love it. 363 00:22:32.210 --> 00:22:35.755 So one of the things as well that comes up oftentimes when 364 00:22:35.755 --> 00:22:39.195 someone has success like you have on a social media platform is 365 00:22:39.195 --> 00:22:42.799 boundaries. So how do you kind of protect 366 00:22:42.860 --> 00:22:46.320 yourself, when you're basically 367 00:22:46.380 --> 00:22:49.985 opening yourself up for, you know, the trolls of the Internet to 368 00:22:49.985 --> 00:22:53.745 critique or for your lovely community members to start 369 00:22:53.745 --> 00:22:57.520 expecting things from you, How do you maintain your personal 370 00:22:57.520 --> 00:23:00.900 boundaries? Okay. So full disclosure, 371 00:23:01.120 --> 00:23:04.755 my emotional boundaries around TikTok are pretty good now, but 372 00:23:04.755 --> 00:23:08.135 my time boundaries around TikTok are pretty bad still. 373 00:23:08.434 --> 00:23:11.735 So just so we're aware, it's still something I'm working on. 374 00:23:12.120 --> 00:23:15.880 Like, especially with newborns. So for people listening, I had twins about a 375 00:23:15.880 --> 00:23:19.560 month and a half ago. And, so they 376 00:23:19.560 --> 00:23:23.125 wake up at 2 or 3 in the morning for their overnight feed, 377 00:23:23.905 --> 00:23:26.945 and I will feed them, and then I end up on TikTok for, like, 3 378 00:23:26.945 --> 00:23:29.490 hours in the middle of the night. And I'm like, what? Like, what am I 379 00:23:29.490 --> 00:23:33.250 doing? But it's hard. So because I scroll TikTok while I feed 380 00:23:33.250 --> 00:23:36.225 them, and then I get hooked. And, anyway, so time boundaries are a mess. 381 00:23:36.625 --> 00:23:40.304 Emotional boundaries as a creator on TikTok, though. Yeah. 382 00:23:40.304 --> 00:23:44.065 Those used to be really hard for me. Trolls really got to 383 00:23:44.065 --> 00:23:47.880 me. They just tore me apart. I'm a very, very sensitive person. 384 00:23:47.880 --> 00:23:51.480 I always have been. I think 385 00:23:51.480 --> 00:23:54.945 that I see people's intentions even when they don't 386 00:23:54.945 --> 00:23:58.625 realize what their intentions are, if that makes sense. Like, sometimes people think 387 00:23:58.625 --> 00:24:01.700 they're just being honest, but really, 388 00:24:02.240 --> 00:24:05.539 their honesty comes from a place of, like, bigotry 389 00:24:05.840 --> 00:24:09.635 or just rudeness, frankly. So anyway anyway. And 390 00:24:09.635 --> 00:24:13.335 my sensitivity picks up on all of that and just absorbs it like a sponge. 391 00:24:14.115 --> 00:24:17.680 But something I actually heard a different creator, Catherine Manning, over on 392 00:24:17.680 --> 00:24:21.360 YouTube, she was talking about, therapy and what she had 393 00:24:21.360 --> 00:24:24.800 learned, and she talked about how we we are all sponges. We're all meant to 394 00:24:24.800 --> 00:24:28.495 absorb. That's the nature of community. We absorb from each other. But 395 00:24:28.495 --> 00:24:31.955 there are some people around whom you have to wear a little rain jacket. 396 00:24:32.815 --> 00:24:36.600 And, that is what I've really gotten good at doing on TikTok 397 00:24:36.600 --> 00:24:40.060 is I just had my little rain jacket. And, like, I don't know. 398 00:24:40.520 --> 00:24:44.075 People are allowed to be mad at me. People are allowed to not 399 00:24:44.075 --> 00:24:46.975 like me, and I think that used to really stress me out. 400 00:24:47.755 --> 00:24:51.330 I thought that my job in life was to make everyone 401 00:24:51.330 --> 00:24:55.090 else comfortable, and I have since learned that that is 402 00:24:55.090 --> 00:24:58.850 not my job, and that other people are in charge of 403 00:24:58.850 --> 00:25:02.255 their own comfort. So if I say something that 404 00:25:02.475 --> 00:25:05.995 other people get up in arms about, I do my best to listen to people 405 00:25:05.995 --> 00:25:09.450 who are making in good faith arguments, to make sure I'm 406 00:25:09.750 --> 00:25:12.490 not creating an echo chamber and ignoring any opposition. 407 00:25:14.390 --> 00:25:17.985 But people like, I have things that I'm very upfront 408 00:25:17.985 --> 00:25:21.585 about on my account. For example, like, self diagnosis is valid, black lives 409 00:25:21.585 --> 00:25:25.030 matter. Like, there are things that I I am not willing to equivocate on under 410 00:25:25.030 --> 00:25:28.390 any certain terms. So people who post 411 00:25:28.390 --> 00:25:31.925 things, against that just get blocked. 412 00:25:32.085 --> 00:25:35.125 I I used to try to have conversations with people, and then I started getting 413 00:25:35.125 --> 00:25:38.825 community guidelines violations because people would report me for bullying. 414 00:25:38.965 --> 00:25:42.539 And I'm like, my friend, I'm not bullying. You're just wrong. So, 415 00:25:43.480 --> 00:25:47.240 I just started blocking people. I think make good friends with the block button. 416 00:25:47.240 --> 00:25:50.955 You do not owe anyone your platform. It's social media. You don't 417 00:25:50.955 --> 00:25:54.715 owe them anything, frankly. Like, the block button 418 00:25:54.715 --> 00:25:58.510 is not something you should be afraid afraid of, in my opinion. I think 419 00:25:58.510 --> 00:26:02.050 that has helped a lot. And then the other thing that helps with trolls is 420 00:26:02.670 --> 00:26:06.485 you have to make sure you're not accidentally talking to them and encouraging 421 00:26:06.485 --> 00:26:10.185 them in. Because if you are so worried about trolls 422 00:26:10.725 --> 00:26:14.405 that you are subconsciously making videos speaking to them to try to 423 00:26:14.405 --> 00:26:17.770 convince them not to hate you, they're gonna hate you no matter what. It doesn't 424 00:26:17.770 --> 00:26:21.530 make sense. Trolls don't make sense. Don't don't accidentally talk 425 00:26:21.530 --> 00:26:25.005 to them. Don't accidentally focus on them. Talk to 426 00:26:25.005 --> 00:26:28.845 your ideal person who needs you the most right now and speak to 427 00:26:28.845 --> 00:26:32.625 them. Yes. That's so good. 428 00:26:32.779 --> 00:26:36.380 Friends with a black button, do not talk to the trolls. And I 429 00:26:36.380 --> 00:26:40.165 think it's tough because especially in 430 00:26:40.165 --> 00:26:43.765 the first moments where, you know, videos start getting traction or social 431 00:26:43.765 --> 00:26:47.150 media posts start getting traction, you see all these new community members come in. 432 00:26:47.470 --> 00:26:50.990 We do want to value everyone. Right? But there are some 433 00:26:50.990 --> 00:26:54.750 people who are not there with good intentions, and they will 434 00:26:54.750 --> 00:26:58.205 do detract from the experience of everyone else who is there with 435 00:26:58.205 --> 00:27:01.885 good intentions. And so you kinda have to be a little bit self discerning 436 00:27:01.885 --> 00:27:05.600 about it and sometimes you have to come across the, you know, 437 00:27:05.600 --> 00:27:09.200 shitty troll person before you even start to recognize the 438 00:27:09.200 --> 00:27:11.975 pattern and go, oh, these kinds of people aren't 439 00:27:13.015 --> 00:27:16.315 aren't actually part of my community. They're just here to stir the pot. Right? 440 00:27:16.775 --> 00:27:20.460 I love that. And I'm curious too if anything changed after 441 00:27:20.460 --> 00:27:22.960 having your twin. So now you have 3 kids. 442 00:27:24.700 --> 00:27:28.545 So your life is, like, grown even more. Has any of 443 00:27:28.545 --> 00:27:32.385 your habits changed after, like, as far as content creation or 444 00:27:32.385 --> 00:27:35.830 boundaries go? Not really. 445 00:27:35.890 --> 00:27:39.669 Honestly, it's changed compared to my pregnancy. I was so exhausted 446 00:27:39.809 --> 00:27:43.255 for, like, 9 months straight that I really wasn't creating 447 00:27:43.255 --> 00:27:46.615 nearly as much content as I was used to. Whereas, like, 448 00:27:46.615 --> 00:27:50.295 within maybe 5 days after having my twins, I was back at 449 00:27:50.295 --> 00:27:53.860 creating content because I was like, oh my gosh. I've missed this. This is so 450 00:27:53.860 --> 00:27:56.200 nice. I have energy to talk about the things I love. 451 00:27:57.540 --> 00:28:01.165 So, yeah, I make about 3 TikToks a day pretty much every day, 452 00:28:01.165 --> 00:28:04.785 including weekends. I will take a day off here and there, but 453 00:28:05.005 --> 00:28:08.285 it only takes me about an hour now. I've really got it down to a 454 00:28:08.285 --> 00:28:12.030 science. So, yeah, my my habits around 455 00:28:12.030 --> 00:28:15.650 creation are the same. My habits around watching 456 00:28:15.710 --> 00:28:19.255 TikTok have like I said, I get sucked in now during the nighttime 457 00:28:19.255 --> 00:28:22.855 feeds. But, yeah. 458 00:28:22.855 --> 00:28:26.660 Yeah. That's it hasn't changed too much. Wow. 3 videos a day. 459 00:28:26.660 --> 00:28:30.100 That feels like a lot to me, as someone 460 00:28:30.100 --> 00:28:33.540 who probably does 3 a week on a good 461 00:28:33.540 --> 00:28:36.545 week. How did you 462 00:28:37.005 --> 00:28:38.625 commit to being that consistent? 463 00:28:40.605 --> 00:28:44.350 Honestly, I it all goes back to that first viral video because 464 00:28:44.490 --> 00:28:48.010 I was creating for about a month, and I was doing 3 videos a day 465 00:28:48.010 --> 00:28:51.309 because I had heard that that was, you know, a pretty good amount. 466 00:28:51.795 --> 00:28:55.255 I knew some creators who were growing faster were doing more, 467 00:28:55.795 --> 00:28:59.530 but I figured 3 was about as much as I could possibly push myself 468 00:28:59.530 --> 00:29:02.890 to. So I started with 3, and then I went 469 00:29:02.890 --> 00:29:06.325 viral. And it was like, oh, this is working. 470 00:29:06.545 --> 00:29:09.825 So I just kept doing it. You know? And I think that's part of where 471 00:29:09.825 --> 00:29:13.425 my autistic brain comes in where it's just I really love routine and I have 472 00:29:13.425 --> 00:29:17.180 this whole routine now where, I my son wakes me 473 00:29:17.180 --> 00:29:20.860 up, and I take him to day care. I come home. I feed the babies. 474 00:29:20.860 --> 00:29:24.345 I have my morning coffee. I make my TikToks. Done. Like, that's my 475 00:29:24.345 --> 00:29:27.785 morning, and I love it. Yes. The routine, I think, is key too 476 00:29:27.785 --> 00:29:31.600 because that's a huge component of your business 477 00:29:31.679 --> 00:29:35.440 model. You know, you mentioned the tiers, and a huge component is 478 00:29:35.440 --> 00:29:39.059 the information sharing. Right? And so TikTok is your way of doing that. 479 00:29:39.255 --> 00:29:43.095 I also noticed you're on Instagram as well, as YouTube. You have 480 00:29:43.095 --> 00:29:46.635 your podcast. So where does that play into the content creation 481 00:29:46.695 --> 00:29:50.090 piece? So everything sort of serves a different 482 00:29:50.090 --> 00:29:53.770 purpose. So TikTok is really good for 483 00:29:53.770 --> 00:29:57.505 community building and getting leads. So I have 484 00:29:57.664 --> 00:30:00.705 I've I have a lot of people on my email list now. I wanna say 485 00:30:00.705 --> 00:30:03.684 it's, like, 16,000 people, and it's from TikTok, really. 486 00:30:05.260 --> 00:30:08.940 So that it's it's all about getting leads. It's about getting people further into 487 00:30:08.940 --> 00:30:12.525 my ecosystem and providing them with free content if they can't 488 00:30:12.765 --> 00:30:16.605 afford to work with me further. You know? So that's where 489 00:30:16.605 --> 00:30:20.445 TikTok serves its purpose. Instagram is sort of about getting leads. I 490 00:30:20.445 --> 00:30:24.070 get some leads from Instagram, but it's definitely more about 491 00:30:24.070 --> 00:30:27.830 the second level, which is, like, nurturing. It's where I want people to 492 00:30:27.830 --> 00:30:31.595 feel like they know me. Like, I post on my stories all the time, mostly 493 00:30:31.595 --> 00:30:35.375 because I am just an oversharing bitch. Like, I can't help it. 494 00:30:37.650 --> 00:30:40.610 So but people, they start to feel like they know me, which I think is 495 00:30:40.610 --> 00:30:43.970 really helpful because you're way more likely to work with a coach 496 00:30:43.970 --> 00:30:47.725 who you trust. You know? Like a therapist, you might 497 00:30:47.725 --> 00:30:50.845 be willing to take a stab in the dark because, you know, they're a professional 498 00:30:50.845 --> 00:30:54.559 or whatever. Not that I'm not professional, but, like, they have the 499 00:30:54.559 --> 00:30:58.320 degree behind their name. A coach, anyone can call themselves a coach, and that makes 500 00:30:58.320 --> 00:31:02.065 people really scared, understandably. So if people come to 501 00:31:02.065 --> 00:31:05.024 Instagram and they get to know me and they're like, oh, no. She knows her 502 00:31:05.024 --> 00:31:08.325 shit. So, that I think is really helpful. 503 00:31:08.770 --> 00:31:12.290 YouTube is another lead generator for me. Now I haven't posted on there in about 504 00:31:12.290 --> 00:31:15.650 a year, but that's about to change. So, 505 00:31:16.804 --> 00:31:20.345 that's another big lead generator and somewhat nurture. 506 00:31:20.804 --> 00:31:24.404 If I have time, I respond to comments, but, man, the YouTube comment section is 507 00:31:24.404 --> 00:31:27.520 just vitriolic. It's truly not great. 508 00:31:28.700 --> 00:31:31.600 It is the worst comment section by far Great. In my opinion. 509 00:31:33.020 --> 00:31:36.735 So there's that. And then the podcast is a big nurture one. It's just for 510 00:31:36.735 --> 00:31:40.255 people. It's for us to have like a conversation and a chit chat together. 511 00:31:40.255 --> 00:31:43.750 So, yeah, Yay. I love that. And I love that you have the different 512 00:31:43.750 --> 00:31:47.510 tiers as well because TikTok truly is about discovery. Because 513 00:31:47.510 --> 00:31:51.045 of the way the algorithms work, like, new people are finding you consistently, they're joining 514 00:31:51.045 --> 00:31:54.485 your list, they're following you on Instagram and it works 515 00:31:54.485 --> 00:31:57.625 beautifully to kind of continue to nurture those folks. 516 00:31:58.539 --> 00:32:01.899 And then same thing with YouTube. It's a giant search engine. So if someone 517 00:32:01.899 --> 00:32:05.505 searching for the, specific topics you talk about, you have your 518 00:32:05.505 --> 00:32:09.265 catalog there. Even though you haven't released a video in a year, you 519 00:32:09.265 --> 00:32:12.725 still have a catalog that they can go and watch at any time. 520 00:32:13.549 --> 00:32:17.309 So I love that they serve different purposes for you as well. So 521 00:32:17.309 --> 00:32:20.909 what's next? Like, are there any new platforms or any new strategies that you're 522 00:32:20.909 --> 00:32:23.090 looking to try in the next year? 523 00:32:25.054 --> 00:32:27.715 So the next year is actually about editing. 524 00:32:29.215 --> 00:32:32.174 Editing down my presence a little bit. Not 525 00:32:33.630 --> 00:32:37.310 don't wanna lose anything. Like, I stopped posting on YouTube, for example. So 526 00:32:37.310 --> 00:32:41.055 that's coming back. That is something new that's being added, but that I think 527 00:32:41.175 --> 00:32:44.775 I'm trying maybe not editing. Limiting is the right word. I'm 528 00:32:44.775 --> 00:32:46.795 trying to limit my, 529 00:32:48.350 --> 00:32:52.110 like, presence because I I do have ADHD, and I I love all the 530 00:32:52.110 --> 00:32:55.009 new platforms. Social media is just, like, really fun for me. 531 00:32:56.285 --> 00:32:59.485 And it's like a game I get to play, and it's people I get to 532 00:32:59.485 --> 00:33:03.165 connect to. So I'm really tempted to be on everything all the 533 00:33:03.165 --> 00:33:06.760 time. And so I think upcoming, 534 00:33:07.060 --> 00:33:10.900 I'm really trying to scale my business, and that means I have to decide 535 00:33:10.900 --> 00:33:14.425 where my time goes. And at the end of the day, content 536 00:33:14.425 --> 00:33:18.025 creation is unbelievably helpful. It gets gets you tons of 537 00:33:18.025 --> 00:33:21.870 leads. It gets people to trust you and love you and, you 538 00:33:21.870 --> 00:33:25.710 know, whatever. But I also have to make 539 00:33:25.710 --> 00:33:29.485 time for my clients. I also have to make time for, you know, 540 00:33:29.485 --> 00:33:32.465 growing the business the way I wanna grow it. And so 541 00:33:33.325 --> 00:33:37.010 I am the next year or so is about not letting 542 00:33:37.010 --> 00:33:40.610 myself branch out too much and trying to just stick to what is 543 00:33:40.610 --> 00:33:43.430 working, stick to what I'm doing. We'll see. 544 00:33:44.255 --> 00:33:47.635 I love that editing down because it is so easy to, like, 545 00:33:47.775 --> 00:33:51.535 expand, expand, expand. But you know it's working. It's working 546 00:33:51.535 --> 00:33:55.299 for you. So keep doing that. And then for those people who are listening who 547 00:33:55.299 --> 00:33:58.899 are like, I need more of this in my life, I know you've got, the 548 00:33:58.899 --> 00:34:02.625 executive dysfunction training. It's actually 3 549 00:34:02.625 --> 00:34:06.304 trainings. Tell us about it. Yay. Okay. So it's 550 00:34:06.304 --> 00:34:09.905 3 trainings. It's all about housework, hobbies, and 551 00:34:09.905 --> 00:34:13.280 hygiene. So those are 3 areas that a lot of neurodivergent 552 00:34:13.500 --> 00:34:17.339 people really struggle to keep up with things. I know 553 00:34:17.339 --> 00:34:21.105 I do. And so it's 3 different trainings. Each one, 554 00:34:21.105 --> 00:34:24.785 one's on cleaning, one's on self care and hygiene, and one is 555 00:34:24.785 --> 00:34:28.130 on, like, actually participating in your hobbies. 556 00:34:28.510 --> 00:34:31.810 And each training will walk you through sort of what 557 00:34:31.870 --> 00:34:34.965 executive dysfunction is, which, by the way, if you don't know and you're listening, it's 558 00:34:34.965 --> 00:34:37.764 a lot of different things. But the definition that a lot of us use is, 559 00:34:37.764 --> 00:34:41.525 like, difficulty starting a task. It's sort of like that task 560 00:34:41.525 --> 00:34:45.119 paralysis, that feeling of, like, I know what it's 561 00:34:45.199 --> 00:34:48.659 we think we're lazy, but really, like, it's just 562 00:34:49.119 --> 00:34:52.480 executive dysfunction getting in the way. It's just like a brick wall in between you 563 00:34:52.480 --> 00:34:56.225 and the task. So, these trainings walk 564 00:34:56.225 --> 00:34:59.925 you through some different strategies basically for how to tackle housework, 565 00:35:00.065 --> 00:35:03.630 how to actually take care of your hygiene, and and how to 566 00:35:03.630 --> 00:35:07.470 reduce the shame around those things because cleanliness is not a moral 567 00:35:07.470 --> 00:35:11.175 value, cleanliness of your home or yourself. Okay? It has nothing to do with 568 00:35:11.175 --> 00:35:15.015 morality. You are a fine person even if you smell terrible. It's 569 00:35:15.015 --> 00:35:18.715 fine. Like, it really is okay. So, 570 00:35:20.350 --> 00:35:24.110 yeah, reducing shame is actually a practical strategy 571 00:35:24.110 --> 00:35:27.615 in some ways, fun fact, because hating yourself requires 572 00:35:27.615 --> 00:35:30.815 energy. And the less you hate yourself, the more energy you have to actually get 573 00:35:30.815 --> 00:35:34.575 stuff done. So fun fact. We'll talk about all of that in the 574 00:35:34.575 --> 00:35:37.280 trainings. So, yeah, you can go check those out. Yes. I'll put a link to 575 00:35:37.280 --> 00:35:39.380 that in the show notes. That will be onlinedrea.com/305. 576 00:35:41.760 --> 00:35:45.460 And all the links to check out the things that Meghan's doing on TikTok, 577 00:35:45.735 --> 00:35:49.515 on Instagram, YouTube, podcast, all of that will be in the show notes on android.com/305. 578 00:35:50.855 --> 00:35:54.630 Meghan, thank you so much for being on the show today. Of course. Thank you 579 00:35:54.630 --> 00:35:58.310 for having me. I love talking about this stuff. Yay. Yeah. It's super fun. And 580 00:35:58.310 --> 00:36:01.450 also, thank you, dear listener, for tuning in to another episode. 581 00:36:02.070 --> 00:36:05.444 Make sure to give us a 5 star rating on Apple Podcasts and 582 00:36:05.444 --> 00:36:09.285 Spotify helps us stay in the top 100 marketing podcast. I'll be 583 00:36:09.285 --> 00:36:11.704 back soon with a new episode. Bye for now.