If you are constantly getting lost in the tech of it all,
today's guest, Kronda Adair, is going to help clarify things.
Plus, I'm gonna get super nosy about her own marketing.
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Riverside. Welcome back to the Mindful
Marketing podcast where we help you connect more, scroll less,
and grow together. I'm Andrea Jones and I'm excited to introduce you to
Kronda today. Kronda, welcome to the show. Thank you so much.
I'm excited to chat with you because as we kind of connected on
earlier, we've been orbiting around each other professionally for a while,
and I'm like, how do I not know you? So this episode is, like, my
excuse to just pick your brain about your brilliance even more.
So welcome. Welcome. Great. First, though, yes, I would like to start
with your journey. How did we land on, like, systems
and tech and automation? Give us the background. Yeah. So
I started out, almost 12 years. By the time y'all listen to this, it'll be
12 years, ago, making $500 WordPress
websites. I was a web developer, and I figured out
pretty quickly that that wasn't really helping too many people
and figured out how to charge more, make better websites. And, you
know, the thing that makes a website valuable is that it's a marketing tool.
So I was studying marketing and learning about, you know, lead
magnets and all email marketing and all the things. And when I would talk
to some of my web development clients about that,
they were like, just just build the website, you know, kind of like, I'm
just paying you to do the tech. And I got super frustrated
with that because I knew, you know, there's no if you build it, they were,
they will come. Right? You have to have a plan. And so
in at the end of 2018, I decided to stop making
websites, and I started content boot camp. And that was
a, 10, eventually, 12 week coaching program
literally to teach business owners how to market online, how to use content
marketing. I called it teaching them how to be people online. So I started
that in 2019 and had a year under my belt by the time 2020
hit, and everybody had to go online whether they wanted to or not.
So that worked out really well. And within 9
months of starting that program, my clients were pretty much
begging me for help with their tech. And so I was like, okay. Let
me not I didn't wanna go back to selling websites. So I'm like, let me
just figure out a retainer, and I'll just put everything
into it that y'all are struggling with. And so we would do almost
everything except social media. So websites,
email marketing, course platform building, that kind of
stuff. So that was going really well. I did that for 2, 3
years until economy changed or market changed, and
then I had to figure out, okay, what do people need right now? And so
I pivoted to really focusing on, marketing automation
because I started auditing specifically what people would be like,
hey. Give me $500 and let me get into your active campaign and see what
you're doing. And it wasn't much. Most people
were in there, you know, just sending their broadcast, their
monthly, or, you know, bimonthly. And I'm like, wow. You've got
this Ferrari, and you're just using it to, like, drop your
kid off at school. Like, what are we doing?
So, I created an offer called CRM to sales and
launched that to just a really small part of my list and some past
clients, and they ate that up. And so I did that for a while,
and then we had to really expand it because
it's not just, like, there's more to automation than marketing automation, and
we were doing back end stuff. We were doing Airtable builds.
We were doing, you know, automating onboarding and offboarding and all these things.
And I'm like, this offer does not really speak to everything that we're
doing and everything that we're capable of doing. And so that's how we ended
up on, $1,000,000 systems. So that's our current offer,
and there's basically 2 ways to work with us, $1,000,000 systems and automation
club, which is my membership. And so we got here because
your marketing can be as great as it wants to be. But if you can't
deliver on the back end, then you're just gonna be stressed out and you're not
gonna sell. And so, you know, people don't understand that
sometimes when you feel blocked and selling, it's because you know how much work it's
gonna be to deliver because you haven't systemized and you haven't
automated and, you know, things are not efficient. So that is how we
live here. Yeah. I love what you said about,
you know, when we're looking at the tech and the automation of it all, like,
it has to match the marketing. Like, people can't come into your
world, into your orbit and be, like, wowed by the shiny marketing, and then they
get inside and they're like, this is it. You know? I love that. And I
think we've both been in those those situations where we're like, oh, great marketing,
not so great on the inside. Yeah. Yeah. It's the worst feeling
ever. But also I'm thinking about, like, you know, the business owners who are
there. They're like, okay. So now what? So if someone's
looking at their systems, their automations,
where do we start? Like, what are the questions we ask? And I'll say this
to you as, like, total aside, y'all. What I love about
your marketing and your social media is that I
know you're not gonna just go, oh, Kajabi is the answer to
everything. Because it just feels like a lot of these, like, experts,
those are air quotes for those listening experts, they already know the tool, the one
tool to rule them all and then they just, like, shove people into the tool.
And what I love about your marketing is they're like, well, let's dig a
little deeper. Right? So as we're going on this path of, like, figuring out what
to systematize and what to automate, what are some of the early day questions we
should be asking ourselves? Yeah. So I'll I'll give 2 answers
to this. One is if you're, let's say, like, a new business owner and you're
like, oh, I barely had you know, I'm getting started. Like, what should I automate
it? So that answer is always the same, your scheduling. Get
a Calendly account for the love of kittens, and please do not do
the email back and forth trying to schedule with people. It just makes
you look like a rank amateur. So that would be, like, if you're just
getting started. If you've been going for a while and you've got, you know, a
mature business, you've got systems, you're like, hey. This train is
going, but things feel, like, really chaotic. Where do I
start? I always like to start with
onboarding, all things being equal. Like, that's the first
impression that your client's gonna have after they give you money.
And that is like a fork in the road that can go very, very right
or very, very wrong. So making that good first impression, I
think, counts for a lot. And that's that's a really good place to start if
you're like, I don't I don't know. I just gotta pick something. That's a good
place to start. Yeah. We all get buyers' remorse sometimes too when we
buy things. So having that onboarding process can really, like, smooth out that
entire that entire thing. So when we're thinking about
systems and automation, can you define how those two things are
different? Oh, yes. Thank you for asking this.
Okay. So yeah. Because people think tech
is systems, and that is that cannot be further from the truth. So
a system is is just a series of steps that lead to
an outcome. And so every single thing in your life is a
system. How you brush your teeth is a system. How you get ready to take
your dog on a walk is a system. Like, everything is a system. And so
what we do with our clients is we you know,
like, if someone comes into our retainer, the first thing we do is have a
90 minute strategy call where I'm saying, hey. Okay. How
does this thing happen? And then what? And then what happens? And then what happens?
Like, if you want to know the question to ask yourself, it's like, what's the
trigger that starts this process, and then what happens? And you
keep asking that question, and better yet, have someone else ask you that
question until you have it all laid out, and you will like, people
are shocked. I ran I did a workshop, helping people map
out their systems. And then, you know, we do hot seat, and they'd be like,
yeah. And then the sales calls happens. And I was like, and how do they
get to the sales call? You know? It's just like, we're so
easy to skip over the things. So
asking what happens next and getting that down, like
document we haven't even talked about documentation yet, but that is a huge part
of what we do and a huge part of really what makes us different from
a lot of other agencies is the level and the detail of
documentation that we do. Yeah. Yeah. This is something that was, like, a must
for me when I was running my agency is that, especially
when I was time trying to teach people to do what I do,
there are so many things that we discredit in this process where we're like, oh,
well, we just, you know, well, oh, well, we just do this. We just do
this. And, really, there's, like, 10 steps involved in that process. So once you
have the system and it's laid out, I'm always telling people it's, like, step away
from the technology. Once you have actually laid out what happens,
then you can apply technology to parts of that system.
Right? We're not trying to automate every single thing, but you can ask like,
hey. Could the robots take care of this? If it's repetitive, if it
has a consistent data input and a consistent data output, that's a
great case for automating that step. And one of the things I always say
is stop buying technology and start hiring technology. And so
we literally sit down and say, okay. You have this job that
needs to be done. What are some of the tools that could do this job?
And it's gonna narrow if you, you know, if you feel overwhelmed about, like,
oh, there's all these tools. Which one do I cheat? If I see one more
person, like, on social media, like, what's the best
CRM? Like, step away from the technology
and go figure out what you want it to look like, and then you can
see which tools are gonna help you do that. A 100%. And I think that
because there are so many, it's, like, overwhelmed with how many there are, and you
can go down the YouTube review rabbit hole. And
you can go down the YouTube review rabbit hole of, like, should I do all
of this? I had a client once who, was like this with
project management tools. I mean, we went through all of them, Asana,
Basecamp, Monday, Trello. Nothing was
happening except we just kept moving all of our projects from tool to
tool. And so I think I think we've all had those
experiences where we're like, well, this the the shoe's not fitting here. So how
like, once we do have the job assigned, I mean, what what how do we
find the right tool? Is it preference based, or is there, like, a recipe
to this? It's a little bit preference based. Right?
But but whose preference? Right? So if you're the CEO and you're like,
I'm gonna micromanage the, you know, choice of project
management tool. Are you the one as the CEO that's gonna be in the project
management tool every day? Like, and you have a team of 5 people? I think
not. Right? So who is gonna be using the tool and
really in the tool every day? So there is a level of preference.
1st, there's, though, can it do the job? Right? Can it do the job? And
then second and almost as important is does it play nice
with the rest of the team? Because if you could be the
most amazing tool in the world, but if it's a black box and it doesn't
integrate with anything, it's a nonstarter. Like, there is no
automation without transfer of data. So these all in
one tools that are like, oh, Yuki, we can do everything. You
don't need anyone else. Like, that just feels like an abusive
relationship to me. Like, I
don't know. Shots fired. But it's like no one tool
can do all the things. And these all in ones, 2
things. They don't tend to integrate well with everything
else, and they tend to wanna trap your data. So this is the other question
I ask when I'm looking at technology is, what happens when I wanna pick up
my tools and my toys and go home? Right? So can you export your
data? And I cannot tell you Like, I've just learned to scroll
past when people are, you know, like, oh, I need to escape Dubsado, but
I can't get my stuff. I'm like, yeah. Good luck. Like, you're gonna have to,
you know, hire a VA from off Upwork or whatever to
manually copy and paste your 5 years of contracts or whatever
data. And it's like you know? If you know that going
in and you wanna make that decision and then you wanna back up things as
it's going into this black hole, that's that's one thing. But
people don't know, and they they generally won't do that. Okay.
I feel personally attacked because I just got off Dubsado last year. As
a Dubsado fan too, I was like, why is this so challenging?
And also, I will I will also say people rave about
Kajabi, and, like, I've tried it multiple times, and I just
cannot get into it. I don't know. I
no. Not Kajabi is on my I have a blog post that's like, these
are all the tools that are stealing your productivity, and
Kajabi is high on because, again, they're trying to do everything. And, you
know, as a student, I've been in Kajabi, you know, and
it's it's fine. But, like, for integrations, if you want
to track your sales and you have a membership or you're doing, like, you know,
multiple payments, it's not great at tracking that kind of thing. Email
marking, get out of here. Get out like, just do not. I
had somebody who wanted me to help them kind of troubleshoot their
email marketing, look at the analytics. You cannot export
marketing performance out of Kajabi. You have to literally click each time
on one email and go, oh, show me how many clicks. Show me
like, what year is it? No. Absolutely not.
Yeah. Okay. I I'm I'm helping someone break up with Kajabi right now,
and she's like, oh, it's been 5 years, and I've got my hoodie in my
butt. I'm like, you know what? This is like the end of, you know,
Wicked part 1 where they they they love each other, but they have to
go their separate ways. Yes. Oh my gosh. The
references. Okay. I'm total like, I love this. And I feel like we
all learn this lesson so many times over the years.
And so are there any tools where you're you're championing them? You mentioned
Calendly. Are there any other tools where you're like, yes, this is this is great?
So here's the thing. Like, I I'm about to make an
update to my I have a podcast episode on choosing your tech stack.
It's I think it's, like, 2 years 2 or 3 years old.
And I'm about to make an update to it because I've had a couple of
major changes in my tech stock for the first time in, like, 10 years.
So when I get on a tool, like, I stay I stay
on a tool. Like, I I want things that last, and that's what I try
to put people on is things that'll last them the next 5, 10 years of
their business. So, if I had to say right now,
Airtable is a must. I don't think anyone should be operating in
business without using Airtable as, like, the repository for your your
data and organizing your data. And in combination with
that, fill out is a third party form tool that has replaced
Jotform for me. I'm not mad at Jotform, but fill out is just
better. It integrates really well with Airtable where you can connect your
Airtable base and then drag the the fields that you've already created out into it
to make your form, and then everything goes back to Airtable. So, I
just did a really great power hour with someone, and she's like, I
want people to be able to nominate these dogs for awards, and then we have
to look at them as a committee and vote on them. And so she came
to Automation Club office hours, and she's like, how do I
get these dog people who don't know the Internet to be able to look at
this information and then add their own notes without they they
can't log in to Airtable. Like, that's not happening. Yeah. So it's like, okay.
So basically using Airtable and fill out, I gave her that solution in
13 minutes. Nice. Beautiful. I love it. I'm a
Airtable girlie as well. Like, someone else tried to get me on Notion, and I
was like, it's not it's not the same. We're talking 2 different languages here.
Yeah. I mean, I I love notion, and I I really
would love to have a use for notion. I've dabbled with it
as sort of a life organization tool. But when it comes to, like,
just managing data and automating that data, like, there's
yeah. There's no comparison. Yeah. Worlds apart. Worlds apart. Okay. So here's a part of
the show where I wanna get a little nosy about your own marketing because one
of the things that stood out to me is this idea that you don't
use freebies anymore. So tell me how we
got to this idea, and then I have more follow-up questions.
Okay. So how we got here? Well,
Danielle Gardner, who's, the quiet marketer, is, one of the
main inspirations for this because she did this years ago, and she has a
post, you know, kind of detailing like, oh, my sales tripled when I
stopped giving it away for free, basically. And so there's a few
things. I'm I'm kinda kicking myself that it took me so long to do this.
But one is, as a black woman, like,
people are super quick to try not paying you. Like,
I have you know? And I have experiences where even people who are
already clients are trying to get more out of me without paying. So I think
that's just in the DNA of our society.
And so it's like, if you want help, come get help. You know? Like, let's
not sit on the email list for 5 years first. Like, what what
good is that doing anybody? Right? So that was one of the impetus. And
then it's like, I just I've like I said, like, when people actually let
me help them, I can solve the problems really quickly. So that was
really the catalyst. And so it's it's early days, and it's it's an
experiment. The other reason is that I the offers I have now, I have digital
products. I have you know, people can join automation club for free for
30 days. Like, I have things low risk, you know, no
risk ways for you to come and try us out, get to know
us. You know? I have a I have 12 years worth of content.
You know? So it's like you don't have to get on the email list. You
can go on my YouTube channel. You can go listen to my podcast. You can
go read my blog post. You can go figure out if I'm the
person to help you and then come when you're ready for help.
Yeah. Okay. I love this because I do feel like there
is so much free information just readily available.
And I'm still a huge proponent of, like, the Costco sample, like,
here's a little slice of cheese, now buy the whole thing. I love that. And
I feel like there's other ways that we could do this. Like, I don't know
if we're if, like, the traditional lead magnet model is
just going to become less appealing over time. But I
know for me personally, when I find someone that I connect with,
I like their vibe, I end up like listening to podcasts and
then buying something. Maybe I'll sign up to their newsletter for there's
like different content there, but lead magnets just don't do it for me anymore.
I don't know. Yeah. I find it interesting. I think the people who make the
best clients and the people I wanna work with are the people
who want it. You know? There's like, I don't want
someone who's like, oh, I'm doing this because I've been told that that
I should. Right? Like Yeah. What's more uninspiring than someone who's
like, yeah. I know I need assistance getting systems together. So okay. Let's do
like, no. Like, I want the people I literally had a sales call, and
then I sent a follow-up email and didn't hear back. So checked in a
couple days later, and she was like, oh, sorry. I ghosted you. I was busy
binging your content. She's like, I love everything that I was like, I will
be back. You know? Yeah. That's what I want. I want you to be able
to just go and that's how people like to buy. If you think about it,
anytime you're gonna make a large purchase or something that's really important to you, we
you're going and you're researching that thing or that person or that program. And
so what I wanna do is put out a lot of
content that shows people what is possible because people don't know what's
possible. People don't understand that, oh, I saw I saw
a thread actually just last week where it's just like somebody was like,
okay. I understand Asana and ClickUp and all that, but what about Airtable? And people
were like, oh, Airtable is just colorful spreadsheets. And I was like,
excuse you? No. I don't. I do not think. I'm like, we just save
this company 15 hours a week using Airtable to automate their
entire onboarding process, and it's one of the most complex systems that we've
built. So color no. I think not. Yeah.
Okay. I love this. And I think, what I'm curious about too
is as like, when did you implement this and what are some of the
results that you've seen so far from it? Because you've already mentioned, like, better quality
clients, but what else? I like, this is new.
It's new. Like, as we're talking, it's probably been a month that
I act like, that I actually did it, where I took I took my lead
magnet page and I redirected it to the home pay or
I think to the home page. I don't know what I did with it. But
I was like, yeah. You gotta buy something. Yeah.
Go go buy something. Like, here, go try the the pot of gold air
table content marketing database. Go come join automate like, come
get some help. I'm right I'm right here. We can do this. And I think
I think it keeps the people who would buy
something and then that the the fact of the purchase would make them feel
like, oh, I did something. Right? And then they don't actually do it. I think
it's gonna keep more of those people away, and it's gonna bring
more of people who are like, yeah. Let's do this. Got it. So I
think the probably the clients we have now are
the best that we've had in, you know, probably 2 years
just because I got clear. I kind of I'm at the end of a
pivot where we've I've landed on, like, okay. This is what we're doing. So I
think I'm more clear and then, also putting out the
content that's like, hey. Did you know Airtable could do this? Did you know there's
this mapping tool that, you know, could change your whole life? You can actually see
what's happening with your business and your systems and your marketing. Like,
actually putting those videos out and people going, oh, yeah. Okay.
That looks cool. I need that. You know? Yeah. It's it's easier for people to
conceptualize and see themselves, like, in that system.
Yeah. And so when you say putting content out, I know you're on YouTube,
TikTok. I see your stuff on Facebook all the time. What are your, like, go
to platforms for creating content? You mentioned the podcast too.
Yeah. So I'm really trying to to go, you know, long
form evergreen. So YouTube and
podcasts are definitely gonna be my mainstays.
I I got into TikTok late, and I'm so mad because I'm like, are we
still gonna even have TikTok? I know. Because it's just
this beautiful I think I I I had a
business account, and then I realized you couldn't get the cool
cool sounds like the music. And I was like, oh, I don't know what I
gotta go back. Because so if you go to my TikTok, like, you'll
get equal parts like me talking about whatever automation and
me, like, duetting what is this feeling from Wicked. So just get into
it. Like, it's I mean, that's very much a
have range to follow me on TikToks. Well, it's the it's the vibe. It's the
vibe on TikTok. Like So, I like threads. I've been
really liking threads. Mhmm. So I I get around. You know? I'm
putting I'm putting my stuff, out. But I really want I we
had a we have a client who's off boarding now. They've been with us a
year, and he found me on YouTube. And he binged a bunch of my YouTube
videos, and he became a client 5 days later. So
I am all about, like, just be bingeable. You know?
People are like, I don't know what content to create or I don't like creating
content. I'm like, well, do you like chasing after clients every month?
Because that's that's the alternative. You know? Right. I want
people to be able to find me and go, oh, yeah. This bitch seems to
know what she's doing. Like, let me go check this out. Yeah.
Same. Same. I love that. So would you say that, like, as far
as, like, attracting new new people to you, is YouTube the main way that people
find you, or what are some of the other traction strategies that you use?
I think YouTube and right now, I would
say I'm I'm actively working on it being referrals, actually,
because we had we had, about an 18 month period
where we had some clients that were actively harmful
to have as clients. And I won't go into the details, but
I was like, that that's why I started Automation Club. This could be because I
realized before when I had content boot camp, I was
coaching those folks, and they were getting results, and then they asked me for
tech help. And so the the done for you side was really kind of
a secret menu, you know, back end thing. And then when I
flipped that and I had done for you as, like, a, you know, flagship
service, that meant anybody could could come and, you know,
hire us, but they didn't necessarily have the relationship
and the trust to allow us to get results or give
us the time to help them get results. And so I was like, oh, I
need a community component where people can come and, like, get to
know me. Like, yes, I want new people. But, you know, if we're gonna
sign up for a 6 month retainer, which isn't like that's not
like a huge amount of time, but for some people, it's a big commitment. And
so if we're gonna do that, like, you need to be sure. So, like, come
hang out. Come, you know, get some come ask your
questions. Come peruse the con like, do whatever you need to do to
be sure so that when we do make that commitment, we can actually
move. And so I've just had clients that really have they
they're ready, and we do some really amazing things incredibly
quickly. Yeah. I think the beautiful thing about what
you just said too is having, referrals,
because I think a lot of marketing feels very external.
Like, we're always trying to get new people, call in new people, bring new people
into our world, which is lovely. But I think the most powerful form of
marketing is still word-of-mouth marketing. And to do word-of-mouth marketing, you have
to actually, like, do good work and so that's what I do. A good job.
Like, you have to do a good job to get people to refer you. I
mean, just one of them. Right? But I am curious since you are, like,
a systems automation person, do you have a way of
of, prompting your clients, current past
clients, to send you more business? I'm
working on it. You know, it's accomplished kids situation over here right
now. Like, I'm not gonna lie. So, I'm actively
working on that system because it has been one of my weak points. And because
I've been, you know, I'm not the marketing automation girly. And so I've
been in the world and steeped in, like, funnels and, you
know, sequences and all those kinds of things. And so I just need
to apply that knowledge and those systems to,
you know, marketing to clients and past clients. And that's something
that I have been talking about. Like, even when someone has purchased your thing,
especially if you're a service provider, you still have to sell them
the thing. You know? You have to keep selling the thing. Because even my
clients, I'm like, hey. Did you know, like, we could do this for you? Did
you know that we could do this for you? Did you know that this resource
is waiting for you in the resource vault? You know? So it's
not just because people buy the thing doesn't mean you're done
selling them the thing. You have to remind them, like, especially something like a
membership. It's like getting people to keep engaged and, you know, come
to office hours and things like that. So I'm actively shifting my
marketing over to my clients, and I think that's gonna make a
huge difference. Yeah. A 100%. I think, I like to
call this internal marketing versus external marketing. I just think we don't spend
enough time, like, with our with our people, with our community,
especially now. Like, this past year, like, 2024 was terrible for a lot
of online business owners, and I think part of the reason is that we don't
spend enough time with our with our people. We spend so much time trying to
bring in new people, new new new all the time when we have a group
of people who are like, I'll buy anything you put out. Like, you know, like,
let's pay attention to that group, you know. Okay. Last
question for you is, kind of like a, open
ended question. I would love to know a marketing system or automation that you've implemented
recently for yourself or for a client that you just loved. Recently for yourself or
for a client that you just loved.
So I'll talk a little bit more about we did what we did that saved
our client 15 hours a week. So this is a dog adventures
companies. They take dogs out on 2 hour hikes. It's it's a company
we use. I have 2 very active dogs.
And so they were doing their their onboarding, everything
manual. And there's one main operations person that kinda runs the
day it's day to day of the business. And so we first kind of
downloaded, like, everything that we're doing, and it's a it's a complex
business model because it's contractors who are doing, like,
all of the work and taking the dogs out and stuff, but they're independent contractors.
So if someone sends a request in, they have to say,
hey. Who wants this job? And then a bunch of people raise their hands, and
then they choose the person who has the most
longevity with the company and the most
credentials, like certifications. So they have this score based on these two things.
And so they they were literally doing all this manually. Like, oh, let me go
see who's you know? And we automated everything.
So, like, someone sends a request, it automatically
notifies the operations manager. She chooses which group of
contractors. They instantly get the email. They can click
through to a form and see all of the information about that client
and say, yes. I'm interested. And then after, like, a couple of
days, the system then says, okay. Who has the highest score of the people who
are interested? Okay. You win. Everybody else gets notified that they
didn't get that client. And then the meet and greet
process happens. And we put in reminders to to make sure, like, hey.
Did you schedule your meet and greet? They have to go and say, yep. It's
scheduled. They have to fill out a form. So instead of, you know,
Kim having to remind them and and keep that all in her head, like, oh,
did so and so reached out to the client? Because if your contractor doesn't reach
out to the client, now that's your reputation as a company that
suffers. And so we've just taken that all of that out of our head and
put it all into the robots where they are saying, like, hey. Go do
the thing. Go do the thing. Oh, great. You did the thing, and now it
notifies the client. Hey. Your meet and greet is scheduled for this. It's gonna be
in this location. Like, we just took that all away from them and just put
it and we did it all with Airtable and fill out.
Okay. I'm obsessed with that, and that sounds
amazing. I feel like more people just need to get on this
automation train because not only does that sound like it's
better for the business, but it also sounds like it's better for the clients as
well. Like, they're getting a much smoother experience all around with, like, all
of the reminders and notifications that their, dog
walker person is getting. So I love that. I love that. And
this And it's better for the contractors too. They love it. Keep
your contractors for longer too. We all know finding good help is hard. It's
hard. Okay. So this leads me to Automation
Club because after hearing all this, I'm like, shoot. I gotta try this 3rd day
trial. So tell us more about Automation Club and what we can expect.
Yeah. So Automation Club, it's hosted in circles, so
there's a community that you can go into. You can meet, you know, other
people in there. The backbone of Automation Club is the
coworking. You know, all the all the business girlies out here
have ADHD now, and nobody can get anything done unless they're body
doubling. And, you know, I was like, people don't need more information. They need to
actually get the shit done. And so we have 2 2
hour coworking sessions every month. And
they show up, and we have 4 25 minute sprints. So
you like, what are you working on? Great. Let's do it. I set a timer,
and then we check-in after each sprint. And then if people are struggling
with anything, whether that's, like, a technical issue
or strategy or they just have a question, we can hop into a Zoom
breakout room, and we can sort that out. We usually can sort that out in
15 minutes, and then and, like, keep them moving. So if you
if you think about the times where you've been like, I'm gonna do a thing,
and then you hit the speed bump, and then that takes you
off into a black hole of YouTube University or
the comment section of Facebook or whatever, you know, you find yourself
about to say, like, what's the best, like, whatever on a social media? That's
a sign you should get in here.
Because you can literally get advice from an expert.
Like, when I had my original retainer, it was 5 k a
month. Like, to get the advice that I'm giving out
for, you know, like, a $100 in change a month in
automation club. So, and then the 30 day free trial
is just that's just me saying RIP or excuses. Like,
come on. You know? Like, you could come in. You could
come to, you know, a couple of coworking sessions. You could
like like, what is your excuse literally? So
I I really resolved, like, I'm not getting involved in any of
those tool discussions on social
media because this is where I dispense my expertise.
And I want us to normalize, stop asking the masses
for this expert advice and start asking people who should
I talk to? Who's the expert I should go to for
social media, for automation, for whatever it is?
Like, who's the qualified person that I should be
asking this question, not just, like, letting any old person on
threads. You know, make your business decisions. Like, come on.
So that's that's it in a nutshell. It's just where I show up, and I
just help you get this shit done. Oh my gosh. I love it. And if
y'all see me in there, you'll know why because I went down a Google rabbit
hole. So join join the automation club. The link for the 30 day
trial is in the show notes, onlinedreya.com/340,
and all of the links that we mentioned today. Thank you so much for
being on the show. This was so fun. Thank you so much. I feel like
it's like, I hit a milestone. Like, I made it.
I love it. I love it. And thank you to your listener for tuning in
to another episode of the Mindful Marketing podcast. Coming up next in the
lab, we have our LinkedIn challenge. January
27th through 31st, we are doing our 7th
annual LinkedIn challenge. Join us because this year, I'm switching it
up, doing something a little different with my little characters. Y'all know I love little
characters. I'm having too much fun with it. So join. It is free
for a limited time. If you are in the lab, of course, we have way
more support for you in there as well. I'm doing audits of every
single lab member's LinkedIn account. Last year, it was over 30 and it took
me a very long time and I'm hoping for more this year. So join me
there. That's all for today. I'll see you next week. Bye for now.