1 00:00:00,799 --> 00:00:04,560 If you are constantly getting lost in the tech of it all, 2 00:00:04,560 --> 00:00:08,180 today's guest, Kronda Adair, is going to help clarify things. 3 00:00:08,320 --> 00:00:12,019 Plus, I'm gonna get super nosy about her own marketing. 4 00:00:12,639 --> 00:00:16,114 But first a word from our sponsor. I've 5 00:00:16,114 --> 00:00:19,875 recorded over 300 podcast episodes. Yeah. It's a lot 6 00:00:19,875 --> 00:00:23,555 of podcast episodes and I've tried a lot of different virtual recording 7 00:00:23,555 --> 00:00:27,095 studios, but my favorite has been Riverside. 8 00:00:27,690 --> 00:00:31,230 Riverside makes their virtual recording studio look so profesh. 9 00:00:31,530 --> 00:00:35,290 My guests love it. 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Or if you're listening to the audio 20 00:01:13,575 --> 00:01:17,115 on the podcast, it's in the show notes. Okay? Click that link. 21 00:01:17,174 --> 00:01:21,015 Use the 15% off coupon code. It's Drea, d r e 22 00:01:21,015 --> 00:01:24,420 a, and try Riverside for yourself. Thank you, 23 00:01:24,420 --> 00:01:28,260 Riverside. Welcome back to the Mindful 24 00:01:28,260 --> 00:01:31,940 Marketing podcast where we help you connect more, scroll less, 25 00:01:31,940 --> 00:01:35,460 and grow together. I'm Andrea Jones and I'm excited to introduce you to 26 00:01:35,460 --> 00:01:39,000 Kronda today. Kronda, welcome to the show. Thank you so much. 27 00:01:39,685 --> 00:01:43,205 I'm excited to chat with you because as we kind of connected on 28 00:01:43,205 --> 00:01:47,045 earlier, we've been orbiting around each other professionally for a while, 29 00:01:47,045 --> 00:01:50,085 and I'm like, how do I not know you? So this episode is, like, my 30 00:01:50,085 --> 00:01:53,865 excuse to just pick your brain about your brilliance even more. 31 00:01:55,130 --> 00:01:58,970 So welcome. Welcome. Great. First, though, yes, I would like to start 32 00:01:58,970 --> 00:02:02,730 with your journey. How did we land on, like, systems 33 00:02:02,730 --> 00:02:06,345 and tech and automation? Give us the background. Yeah. So 34 00:02:06,425 --> 00:02:10,264 I started out, almost 12 years. By the time y'all listen to this, it'll be 35 00:02:10,264 --> 00:02:14,045 12 years, ago, making $500 WordPress 36 00:02:14,105 --> 00:02:17,785 websites. I was a web developer, and I figured out 37 00:02:17,785 --> 00:02:20,925 pretty quickly that that wasn't really helping too many people 38 00:02:21,510 --> 00:02:25,350 and figured out how to charge more, make better websites. And, you 39 00:02:25,350 --> 00:02:28,970 know, the thing that makes a website valuable is that it's a marketing tool. 40 00:02:29,510 --> 00:02:33,030 So I was studying marketing and learning about, you know, lead 41 00:02:33,030 --> 00:02:36,655 magnets and all email marketing and all the things. And when I would talk 42 00:02:36,655 --> 00:02:40,275 to some of my web development clients about that, 43 00:02:40,655 --> 00:02:44,415 they were like, just just build the website, you know, kind of like, I'm 44 00:02:44,415 --> 00:02:48,035 just paying you to do the tech. And I got super frustrated 45 00:02:48,095 --> 00:02:51,270 with that because I knew, you know, there's no if you build it, they were, 46 00:02:51,270 --> 00:02:54,950 they will come. Right? You have to have a plan. And so 47 00:02:54,950 --> 00:02:58,710 in at the end of 2018, I decided to stop making 48 00:02:58,710 --> 00:03:02,550 websites, and I started content boot camp. And that was 49 00:03:02,550 --> 00:03:05,610 a, 10, eventually, 12 week coaching program 50 00:03:06,355 --> 00:03:10,035 literally to teach business owners how to market online, how to use content 51 00:03:10,035 --> 00:03:13,795 marketing. I called it teaching them how to be people online. So I started 52 00:03:13,795 --> 00:03:17,475 that in 2019 and had a year under my belt by the time 2020 53 00:03:17,475 --> 00:03:20,775 hit, and everybody had to go online whether they wanted to or not. 54 00:03:21,100 --> 00:03:24,700 So that worked out really well. And within 9 55 00:03:24,700 --> 00:03:28,460 months of starting that program, my clients were pretty much 56 00:03:28,460 --> 00:03:31,820 begging me for help with their tech. And so I was like, okay. Let 57 00:03:31,820 --> 00:03:35,500 me not I didn't wanna go back to selling websites. So I'm like, let me 58 00:03:35,500 --> 00:03:39,205 just figure out a retainer, and I'll just put everything 59 00:03:39,205 --> 00:03:42,965 into it that y'all are struggling with. And so we would do almost 60 00:03:42,965 --> 00:03:46,265 everything except social media. So websites, 61 00:03:46,645 --> 00:03:50,165 email marketing, course platform building, that kind of 62 00:03:50,165 --> 00:03:53,700 stuff. So that was going really well. I did that for 2, 3 63 00:03:53,700 --> 00:03:57,540 years until economy changed or market changed, and 64 00:03:57,540 --> 00:04:00,260 then I had to figure out, okay, what do people need right now? And so 65 00:04:00,260 --> 00:04:03,940 I pivoted to really focusing on, marketing automation 66 00:04:03,940 --> 00:04:07,455 because I started auditing specifically what people would be like, 67 00:04:07,455 --> 00:04:11,295 hey. Give me $500 and let me get into your active campaign and see what 68 00:04:11,295 --> 00:04:15,055 you're doing. And it wasn't much. Most people 69 00:04:15,055 --> 00:04:18,415 were in there, you know, just sending their broadcast, their 70 00:04:18,415 --> 00:04:22,230 monthly, or, you know, bimonthly. And I'm like, wow. You've got 71 00:04:22,230 --> 00:04:25,990 this Ferrari, and you're just using it to, like, drop your 72 00:04:25,990 --> 00:04:29,450 kid off at school. Like, what are we doing? 73 00:04:29,590 --> 00:04:33,105 So, I created an offer called CRM to sales and 74 00:04:33,185 --> 00:04:36,945 launched that to just a really small part of my list and some past 75 00:04:36,945 --> 00:04:40,785 clients, and they ate that up. And so I did that for a while, 76 00:04:40,785 --> 00:04:43,765 and then we had to really expand it because 77 00:04:44,465 --> 00:04:48,129 it's not just, like, there's more to automation than marketing automation, and 78 00:04:48,129 --> 00:04:51,889 we were doing back end stuff. We were doing Airtable builds. 79 00:04:51,889 --> 00:04:55,729 We were doing, you know, automating onboarding and offboarding and all these things. 80 00:04:55,729 --> 00:04:59,490 And I'm like, this offer does not really speak to everything that we're 81 00:04:59,490 --> 00:05:03,275 doing and everything that we're capable of doing. And so that's how we ended 82 00:05:03,275 --> 00:05:07,115 up on, $1,000,000 systems. So that's our current offer, 83 00:05:07,115 --> 00:05:10,875 and there's basically 2 ways to work with us, $1,000,000 systems and automation 84 00:05:10,875 --> 00:05:14,255 club, which is my membership. And so we got here because 85 00:05:14,509 --> 00:05:17,229 your marketing can be as great as it wants to be. But if you can't 86 00:05:17,229 --> 00:05:20,750 deliver on the back end, then you're just gonna be stressed out and you're not 87 00:05:20,750 --> 00:05:24,590 gonna sell. And so, you know, people don't understand that 88 00:05:24,590 --> 00:05:28,255 sometimes when you feel blocked and selling, it's because you know how much work it's 89 00:05:28,255 --> 00:05:31,875 gonna be to deliver because you haven't systemized and you haven't 90 00:05:32,095 --> 00:05:35,855 automated and, you know, things are not efficient. So that is how we 91 00:05:35,855 --> 00:05:38,835 live here. Yeah. I love what you said about, 92 00:05:39,615 --> 00:05:43,295 you know, when we're looking at the tech and the automation of it all, like, 93 00:05:43,295 --> 00:05:46,949 it has to match the marketing. Like, people can't come into your 94 00:05:46,949 --> 00:05:50,310 world, into your orbit and be, like, wowed by the shiny marketing, and then they 95 00:05:50,310 --> 00:05:54,069 get inside and they're like, this is it. You know? I love that. And I 96 00:05:54,069 --> 00:05:57,830 think we've both been in those those situations where we're like, oh, great marketing, 97 00:05:57,830 --> 00:06:01,475 not so great on the inside. Yeah. Yeah. It's the worst feeling 98 00:06:01,475 --> 00:06:05,155 ever. But also I'm thinking about, like, you know, the business owners who are 99 00:06:05,155 --> 00:06:08,835 there. They're like, okay. So now what? So if someone's 100 00:06:08,835 --> 00:06:11,415 looking at their systems, their automations, 101 00:06:12,990 --> 00:06:16,030 where do we start? Like, what are the questions we ask? And I'll say this 102 00:06:16,030 --> 00:06:19,550 to you as, like, total aside, y'all. What I love about 103 00:06:19,550 --> 00:06:23,310 your marketing and your social media is that I 104 00:06:23,310 --> 00:06:26,815 know you're not gonna just go, oh, Kajabi is the answer to 105 00:06:26,815 --> 00:06:30,574 everything. Because it just feels like a lot of these, like, experts, 106 00:06:30,574 --> 00:06:34,415 those are air quotes for those listening experts, they already know the tool, the one 107 00:06:34,415 --> 00:06:37,135 tool to rule them all and then they just, like, shove people into the tool. 108 00:06:37,135 --> 00:06:40,950 And what I love about your marketing is they're like, well, let's dig a 109 00:06:40,950 --> 00:06:44,790 little deeper. Right? So as we're going on this path of, like, figuring out what 110 00:06:44,790 --> 00:06:48,550 to systematize and what to automate, what are some of the early day questions we 111 00:06:48,550 --> 00:06:52,390 should be asking ourselves? Yeah. So I'll I'll give 2 answers 112 00:06:52,390 --> 00:06:55,985 to this. One is if you're, let's say, like, a new business owner and you're 113 00:06:55,985 --> 00:06:59,185 like, oh, I barely had you know, I'm getting started. Like, what should I automate 114 00:06:59,185 --> 00:07:03,025 it? So that answer is always the same, your scheduling. Get 115 00:07:03,025 --> 00:07:06,760 a Calendly account for the love of kittens, and please do not do 116 00:07:06,760 --> 00:07:10,520 the email back and forth trying to schedule with people. It just makes 117 00:07:10,520 --> 00:07:14,360 you look like a rank amateur. So that would be, like, if you're just 118 00:07:14,360 --> 00:07:17,880 getting started. If you've been going for a while and you've got, you know, a 119 00:07:17,880 --> 00:07:21,525 mature business, you've got systems, you're like, hey. This train is 120 00:07:21,525 --> 00:07:25,125 going, but things feel, like, really chaotic. Where do I 121 00:07:25,125 --> 00:07:28,485 start? I always like to start with 122 00:07:28,485 --> 00:07:32,165 onboarding, all things being equal. Like, that's the first 123 00:07:32,165 --> 00:07:35,785 impression that your client's gonna have after they give you money. 124 00:07:36,780 --> 00:07:39,740 And that is like a fork in the road that can go very, very right 125 00:07:39,740 --> 00:07:43,340 or very, very wrong. So making that good first impression, I 126 00:07:43,340 --> 00:07:46,780 think, counts for a lot. And that's that's a really good place to start if 127 00:07:46,780 --> 00:07:49,820 you're like, I don't I don't know. I just gotta pick something. That's a good 128 00:07:49,820 --> 00:07:53,575 place to start. Yeah. We all get buyers' remorse sometimes too when we 129 00:07:53,575 --> 00:07:57,095 buy things. So having that onboarding process can really, like, smooth out that 130 00:07:57,095 --> 00:08:00,875 entire that entire thing. So when we're thinking about 131 00:08:01,335 --> 00:08:05,095 systems and automation, can you define how those two things are 132 00:08:05,095 --> 00:08:08,660 different? Oh, yes. Thank you for asking this. 133 00:08:08,660 --> 00:08:12,039 Okay. So yeah. Because people think tech 134 00:08:12,180 --> 00:08:16,020 is systems, and that is that cannot be further from the truth. So 135 00:08:16,020 --> 00:08:19,780 a system is is just a series of steps that lead to 136 00:08:19,780 --> 00:08:23,315 an outcome. And so every single thing in your life is a 137 00:08:23,315 --> 00:08:26,435 system. How you brush your teeth is a system. How you get ready to take 138 00:08:26,435 --> 00:08:30,035 your dog on a walk is a system. Like, everything is a system. And so 139 00:08:30,035 --> 00:08:33,779 what we do with our clients is we you know, 140 00:08:33,779 --> 00:08:36,419 like, if someone comes into our retainer, the first thing we do is have a 141 00:08:36,419 --> 00:08:40,260 90 minute strategy call where I'm saying, hey. Okay. How 142 00:08:40,260 --> 00:08:43,620 does this thing happen? And then what? And then what happens? And then what happens? 143 00:08:43,620 --> 00:08:47,220 Like, if you want to know the question to ask yourself, it's like, what's the 144 00:08:47,220 --> 00:08:50,905 trigger that starts this process, and then what happens? And you 145 00:08:50,905 --> 00:08:54,585 keep asking that question, and better yet, have someone else ask you that 146 00:08:54,585 --> 00:08:58,345 question until you have it all laid out, and you will like, people 147 00:08:58,345 --> 00:09:02,185 are shocked. I ran I did a workshop, helping people map 148 00:09:02,185 --> 00:09:05,650 out their systems. And then, you know, we do hot seat, and they'd be like, 149 00:09:05,650 --> 00:09:08,690 yeah. And then the sales calls happens. And I was like, and how do they 150 00:09:08,690 --> 00:09:12,370 get to the sales call? You know? It's just like, we're so 151 00:09:12,370 --> 00:09:15,350 easy to skip over the things. So 152 00:09:15,954 --> 00:09:19,555 asking what happens next and getting that down, like 153 00:09:19,555 --> 00:09:23,315 document we haven't even talked about documentation yet, but that is a huge part 154 00:09:23,315 --> 00:09:26,675 of what we do and a huge part of really what makes us different from 155 00:09:26,675 --> 00:09:30,115 a lot of other agencies is the level and the detail of 156 00:09:30,115 --> 00:09:33,810 documentation that we do. Yeah. Yeah. This is something that was, like, a must 157 00:09:33,810 --> 00:09:37,190 for me when I was running my agency is that, especially 158 00:09:37,329 --> 00:09:40,949 when I was time trying to teach people to do what I do, 159 00:09:41,170 --> 00:09:44,129 there are so many things that we discredit in this process where we're like, oh, 160 00:09:44,129 --> 00:09:46,625 well, we just, you know, well, oh, well, we just do this. We just do 161 00:09:46,625 --> 00:09:50,464 this. And, really, there's, like, 10 steps involved in that process. So once you 162 00:09:50,464 --> 00:09:53,584 have the system and it's laid out, I'm always telling people it's, like, step away 163 00:09:53,584 --> 00:09:56,725 from the technology. Once you have actually laid out what happens, 164 00:09:57,600 --> 00:10:01,279 then you can apply technology to parts of that system. 165 00:10:01,279 --> 00:10:05,120 Right? We're not trying to automate every single thing, but you can ask like, 166 00:10:05,120 --> 00:10:08,720 hey. Could the robots take care of this? If it's repetitive, if it 167 00:10:08,720 --> 00:10:12,555 has a consistent data input and a consistent data output, that's a 168 00:10:12,555 --> 00:10:16,315 great case for automating that step. And one of the things I always say 169 00:10:16,315 --> 00:10:19,935 is stop buying technology and start hiring technology. And so 170 00:10:20,155 --> 00:10:23,835 we literally sit down and say, okay. You have this job that 171 00:10:23,835 --> 00:10:27,360 needs to be done. What are some of the tools that could do this job? 172 00:10:27,360 --> 00:10:31,200 And it's gonna narrow if you, you know, if you feel overwhelmed about, like, 173 00:10:31,200 --> 00:10:34,560 oh, there's all these tools. Which one do I cheat? If I see one more 174 00:10:34,560 --> 00:10:38,000 person, like, on social media, like, what's the best 175 00:10:38,000 --> 00:10:40,955 CRM? Like, step away from the technology 176 00:10:41,735 --> 00:10:44,855 and go figure out what you want it to look like, and then you can 177 00:10:44,855 --> 00:10:48,695 see which tools are gonna help you do that. A 100%. And I think that 178 00:10:48,695 --> 00:10:49,862 because there are so many, it's, like, overwhelmed with how many there are, and you 179 00:10:49,862 --> 00:10:53,680 can go down the YouTube review rabbit hole. And 180 00:10:53,680 --> 00:10:56,250 you can go down the YouTube review rabbit hole of, like, should I do all 181 00:10:56,250 --> 00:10:59,890 of this? I had a client once who, was like this with 182 00:10:59,890 --> 00:11:03,590 project management tools. I mean, we went through all of them, Asana, 183 00:11:03,650 --> 00:11:07,385 Basecamp, Monday, Trello. Nothing was 184 00:11:07,385 --> 00:11:10,745 happening except we just kept moving all of our projects from tool to 185 00:11:10,745 --> 00:11:14,105 tool. And so I think I think we've all had those 186 00:11:14,105 --> 00:11:17,704 experiences where we're like, well, this the the shoe's not fitting here. So how 187 00:11:17,865 --> 00:11:21,329 like, once we do have the job assigned, I mean, what what how do we 188 00:11:21,329 --> 00:11:25,110 find the right tool? Is it preference based, or is there, like, a recipe 189 00:11:25,170 --> 00:11:28,610 to this? It's a little bit preference based. Right? 190 00:11:28,610 --> 00:11:32,290 But but whose preference? Right? So if you're the CEO and you're like, 191 00:11:32,290 --> 00:11:35,855 I'm gonna micromanage the, you know, choice of project 192 00:11:35,855 --> 00:11:39,455 management tool. Are you the one as the CEO that's gonna be in the project 193 00:11:39,455 --> 00:11:42,815 management tool every day? Like, and you have a team of 5 people? I think 194 00:11:42,815 --> 00:11:46,575 not. Right? So who is gonna be using the tool and 195 00:11:46,575 --> 00:11:49,960 really in the tool every day? So there is a level of preference. 196 00:11:50,180 --> 00:11:54,020 1st, there's, though, can it do the job? Right? Can it do the job? And 197 00:11:54,020 --> 00:11:57,700 then second and almost as important is does it play nice 198 00:11:57,700 --> 00:12:01,140 with the rest of the team? Because if you could be the 199 00:12:01,140 --> 00:12:04,695 most amazing tool in the world, but if it's a black box and it doesn't 200 00:12:04,695 --> 00:12:08,055 integrate with anything, it's a nonstarter. Like, there is no 201 00:12:08,055 --> 00:12:11,815 automation without transfer of data. So these all in 202 00:12:11,815 --> 00:12:15,575 one tools that are like, oh, Yuki, we can do everything. You 203 00:12:15,575 --> 00:12:19,310 don't need anyone else. Like, that just feels like an abusive 204 00:12:19,310 --> 00:12:23,070 relationship to me. Like, I 205 00:12:23,070 --> 00:12:26,830 don't know. Shots fired. But it's like no one tool 206 00:12:26,830 --> 00:12:30,590 can do all the things. And these all in ones, 2 207 00:12:30,590 --> 00:12:33,945 things. They don't tend to integrate well with everything 208 00:12:33,945 --> 00:12:37,704 else, and they tend to wanna trap your data. So this is the other question 209 00:12:37,704 --> 00:12:41,065 I ask when I'm looking at technology is, what happens when I wanna pick up 210 00:12:41,065 --> 00:12:44,904 my tools and my toys and go home? Right? So can you export your 211 00:12:44,904 --> 00:12:48,279 data? And I cannot tell you Like, I've just learned to scroll 212 00:12:48,279 --> 00:12:52,120 past when people are, you know, like, oh, I need to escape Dubsado, but 213 00:12:52,120 --> 00:12:55,580 I can't get my stuff. I'm like, yeah. Good luck. Like, you're gonna have to, 214 00:12:55,640 --> 00:12:59,185 you know, hire a VA from off Upwork or whatever to 215 00:12:59,185 --> 00:13:02,865 manually copy and paste your 5 years of contracts or whatever 216 00:13:02,865 --> 00:13:06,545 data. And it's like you know? If you know that going 217 00:13:06,545 --> 00:13:09,985 in and you wanna make that decision and then you wanna back up things as 218 00:13:09,985 --> 00:13:13,630 it's going into this black hole, that's that's one thing. But 219 00:13:13,630 --> 00:13:17,470 people don't know, and they they generally won't do that. Okay. 220 00:13:17,470 --> 00:13:21,230 I feel personally attacked because I just got off Dubsado last year. As 221 00:13:21,230 --> 00:13:24,610 a Dubsado fan too, I was like, why is this so challenging? 222 00:13:25,605 --> 00:13:29,285 And also, I will I will also say people rave about 223 00:13:29,285 --> 00:13:32,725 Kajabi, and, like, I've tried it multiple times, and I just 224 00:13:32,725 --> 00:13:35,545 cannot get into it. I don't know. I 225 00:13:36,085 --> 00:13:39,779 no. Not Kajabi is on my I have a blog post that's like, these 226 00:13:39,779 --> 00:13:43,560 are all the tools that are stealing your productivity, and 227 00:13:43,699 --> 00:13:47,540 Kajabi is high on because, again, they're trying to do everything. And, you 228 00:13:47,540 --> 00:13:51,139 know, as a student, I've been in Kajabi, you know, and 229 00:13:51,139 --> 00:13:54,985 it's it's fine. But, like, for integrations, if you want 230 00:13:54,985 --> 00:13:58,745 to track your sales and you have a membership or you're doing, like, you know, 231 00:13:58,745 --> 00:14:02,105 multiple payments, it's not great at tracking that kind of thing. Email 232 00:14:02,105 --> 00:14:05,850 marking, get out of here. Get out like, just do not. I 233 00:14:05,850 --> 00:14:09,390 had somebody who wanted me to help them kind of troubleshoot their 234 00:14:09,610 --> 00:14:12,750 email marketing, look at the analytics. You cannot export 235 00:14:13,209 --> 00:14:16,970 marketing performance out of Kajabi. You have to literally click each time 236 00:14:16,970 --> 00:14:20,250 on one email and go, oh, show me how many clicks. Show me 237 00:14:21,115 --> 00:14:24,815 like, what year is it? No. Absolutely not. 238 00:14:25,195 --> 00:14:29,035 Yeah. Okay. I I'm I'm helping someone break up with Kajabi right now, 239 00:14:29,035 --> 00:14:32,635 and she's like, oh, it's been 5 years, and I've got my hoodie in my 240 00:14:32,635 --> 00:14:36,389 butt. I'm like, you know what? This is like the end of, you know, 241 00:14:36,389 --> 00:14:40,230 Wicked part 1 where they they they love each other, but they have to 242 00:14:40,230 --> 00:14:43,670 go their separate ways. Yes. Oh my gosh. The 243 00:14:43,670 --> 00:14:47,509 references. Okay. I'm total like, I love this. And I feel like we 244 00:14:47,509 --> 00:14:50,455 all learn this lesson so many times over the years. 245 00:14:51,235 --> 00:14:54,995 And so are there any tools where you're you're championing them? You mentioned 246 00:14:54,995 --> 00:14:58,695 Calendly. Are there any other tools where you're like, yes, this is this is great? 247 00:14:58,995 --> 00:15:02,630 So here's the thing. Like, I I'm about to make an 248 00:15:02,630 --> 00:15:06,149 update to my I have a podcast episode on choosing your tech stack. 249 00:15:06,149 --> 00:15:09,930 It's I think it's, like, 2 years 2 or 3 years old. 250 00:15:10,070 --> 00:15:13,190 And I'm about to make an update to it because I've had a couple of 251 00:15:13,190 --> 00:15:16,575 major changes in my tech stock for the first time in, like, 10 years. 252 00:15:16,895 --> 00:15:20,735 So when I get on a tool, like, I stay I stay 253 00:15:20,735 --> 00:15:23,615 on a tool. Like, I I want things that last, and that's what I try 254 00:15:23,615 --> 00:15:26,735 to put people on is things that'll last them the next 5, 10 years of 255 00:15:26,735 --> 00:15:29,955 their business. So, if I had to say right now, 256 00:15:30,655 --> 00:15:34,390 Airtable is a must. I don't think anyone should be operating in 257 00:15:34,390 --> 00:15:38,150 business without using Airtable as, like, the repository for your your 258 00:15:38,150 --> 00:15:41,990 data and organizing your data. And in combination with 259 00:15:41,990 --> 00:15:45,825 that, fill out is a third party form tool that has replaced 260 00:15:45,825 --> 00:15:49,345 Jotform for me. I'm not mad at Jotform, but fill out is just 261 00:15:49,345 --> 00:15:53,185 better. It integrates really well with Airtable where you can connect your 262 00:15:53,185 --> 00:15:56,945 Airtable base and then drag the the fields that you've already created out into it 263 00:15:56,945 --> 00:16:00,760 to make your form, and then everything goes back to Airtable. So, I 264 00:16:00,760 --> 00:16:04,600 just did a really great power hour with someone, and she's like, I 265 00:16:04,600 --> 00:16:07,800 want people to be able to nominate these dogs for awards, and then we have 266 00:16:07,800 --> 00:16:11,160 to look at them as a committee and vote on them. And so she came 267 00:16:11,160 --> 00:16:14,894 to Automation Club office hours, and she's like, how do I 268 00:16:14,894 --> 00:16:18,575 get these dog people who don't know the Internet to be able to look at 269 00:16:18,575 --> 00:16:22,334 this information and then add their own notes without they they 270 00:16:22,334 --> 00:16:25,935 can't log in to Airtable. Like, that's not happening. Yeah. So it's like, okay. 271 00:16:25,935 --> 00:16:29,500 So basically using Airtable and fill out, I gave her that solution in 272 00:16:29,500 --> 00:16:33,100 13 minutes. Nice. Beautiful. I love it. I'm a 273 00:16:33,100 --> 00:16:36,540 Airtable girlie as well. Like, someone else tried to get me on Notion, and I 274 00:16:36,540 --> 00:16:39,840 was like, it's not it's not the same. We're talking 2 different languages here. 275 00:16:40,515 --> 00:16:44,195 Yeah. I mean, I I love notion, and I I really 276 00:16:44,195 --> 00:16:47,955 would love to have a use for notion. I've dabbled with it 277 00:16:47,955 --> 00:16:51,335 as sort of a life organization tool. But when it comes to, like, 278 00:16:51,555 --> 00:16:55,235 just managing data and automating that data, like, there's 279 00:16:55,530 --> 00:16:59,370 yeah. There's no comparison. Yeah. Worlds apart. Worlds apart. Okay. So here's a part of 280 00:16:59,370 --> 00:17:03,050 the show where I wanna get a little nosy about your own marketing because one 281 00:17:03,050 --> 00:17:06,730 of the things that stood out to me is this idea that you don't 282 00:17:06,730 --> 00:17:10,455 use freebies anymore. So tell me how we 283 00:17:10,455 --> 00:17:13,275 got to this idea, and then I have more follow-up questions. 284 00:17:14,055 --> 00:17:17,734 Okay. So how we got here? Well, 285 00:17:17,734 --> 00:17:21,494 Danielle Gardner, who's, the quiet marketer, is, one of the 286 00:17:21,494 --> 00:17:25,330 main inspirations for this because she did this years ago, and she has a 287 00:17:25,330 --> 00:17:28,930 post, you know, kind of detailing like, oh, my sales tripled when I 288 00:17:28,930 --> 00:17:32,690 stopped giving it away for free, basically. And so there's a few 289 00:17:32,690 --> 00:17:35,970 things. I'm I'm kinda kicking myself that it took me so long to do this. 290 00:17:35,970 --> 00:17:39,465 But one is, as a black woman, like, 291 00:17:39,465 --> 00:17:43,085 people are super quick to try not paying you. Like, 292 00:17:43,305 --> 00:17:46,905 I have you know? And I have experiences where even people who are 293 00:17:46,905 --> 00:17:50,549 already clients are trying to get more out of me without paying. So I think 294 00:17:50,549 --> 00:17:53,610 that's just in the DNA of our society. 295 00:17:54,549 --> 00:17:57,830 And so it's like, if you want help, come get help. You know? Like, let's 296 00:17:57,830 --> 00:18:01,590 not sit on the email list for 5 years first. Like, what what 297 00:18:01,590 --> 00:18:05,435 good is that doing anybody? Right? So that was one of the impetus. And 298 00:18:05,435 --> 00:18:09,195 then it's like, I just I've like I said, like, when people actually let 299 00:18:09,195 --> 00:18:13,035 me help them, I can solve the problems really quickly. So that was 300 00:18:13,035 --> 00:18:16,795 really the catalyst. And so it's it's early days, and it's it's an 301 00:18:16,795 --> 00:18:20,409 experiment. The other reason is that I the offers I have now, I have digital 302 00:18:20,409 --> 00:18:24,010 products. I have you know, people can join automation club for free for 303 00:18:24,010 --> 00:18:27,529 30 days. Like, I have things low risk, you know, no 304 00:18:27,529 --> 00:18:30,890 risk ways for you to come and try us out, get to know 305 00:18:30,890 --> 00:18:34,115 us. You know? I have a I have 12 years worth of content. 306 00:18:34,815 --> 00:18:37,375 You know? So it's like you don't have to get on the email list. You 307 00:18:37,375 --> 00:18:40,174 can go on my YouTube channel. You can go listen to my podcast. You can 308 00:18:40,174 --> 00:18:43,774 go read my blog post. You can go figure out if I'm the 309 00:18:43,774 --> 00:18:46,830 person to help you and then come when you're ready for help. 310 00:18:47,230 --> 00:18:51,070 Yeah. Okay. I love this because I do feel like there 311 00:18:51,070 --> 00:18:54,610 is so much free information just readily available. 312 00:18:55,630 --> 00:18:59,390 And I'm still a huge proponent of, like, the Costco sample, like, 313 00:18:59,390 --> 00:19:03,235 here's a little slice of cheese, now buy the whole thing. I love that. And 314 00:19:03,235 --> 00:19:06,355 I feel like there's other ways that we could do this. Like, I don't know 315 00:19:06,355 --> 00:19:10,115 if we're if, like, the traditional lead magnet model is 316 00:19:10,115 --> 00:19:13,875 just going to become less appealing over time. But I 317 00:19:13,875 --> 00:19:17,669 know for me personally, when I find someone that I connect with, 318 00:19:17,669 --> 00:19:21,350 I like their vibe, I end up like listening to podcasts and 319 00:19:21,350 --> 00:19:25,190 then buying something. Maybe I'll sign up to their newsletter for there's 320 00:19:25,190 --> 00:19:29,025 like different content there, but lead magnets just don't do it for me anymore. 321 00:19:29,025 --> 00:19:32,465 I don't know. Yeah. I find it interesting. I think the people who make the 322 00:19:32,465 --> 00:19:35,925 best clients and the people I wanna work with are the people 323 00:19:35,985 --> 00:19:39,665 who want it. You know? There's like, I don't want 324 00:19:39,665 --> 00:19:43,505 someone who's like, oh, I'm doing this because I've been told that that 325 00:19:43,505 --> 00:19:47,179 I should. Right? Like Yeah. What's more uninspiring than someone who's 326 00:19:47,179 --> 00:19:50,860 like, yeah. I know I need assistance getting systems together. So okay. Let's do 327 00:19:51,020 --> 00:19:54,700 like, no. Like, I want the people I literally had a sales call, and 328 00:19:54,700 --> 00:19:58,395 then I sent a follow-up email and didn't hear back. So checked in a 329 00:19:58,395 --> 00:20:01,915 couple days later, and she was like, oh, sorry. I ghosted you. I was busy 330 00:20:01,915 --> 00:20:05,675 binging your content. She's like, I love everything that I was like, I will 331 00:20:05,675 --> 00:20:09,195 be back. You know? Yeah. That's what I want. I want you to be able 332 00:20:09,195 --> 00:20:12,075 to just go and that's how people like to buy. If you think about it, 333 00:20:12,075 --> 00:20:15,490 anytime you're gonna make a large purchase or something that's really important to you, we 334 00:20:15,650 --> 00:20:19,490 you're going and you're researching that thing or that person or that program. And 335 00:20:19,490 --> 00:20:23,090 so what I wanna do is put out a lot of 336 00:20:23,090 --> 00:20:26,930 content that shows people what is possible because people don't know what's 337 00:20:26,930 --> 00:20:30,715 possible. People don't understand that, oh, I saw I saw 338 00:20:30,715 --> 00:20:34,475 a thread actually just last week where it's just like somebody was like, 339 00:20:34,475 --> 00:20:37,995 okay. I understand Asana and ClickUp and all that, but what about Airtable? And people 340 00:20:37,995 --> 00:20:41,135 were like, oh, Airtable is just colorful spreadsheets. And I was like, 341 00:20:42,120 --> 00:20:45,880 excuse you? No. I don't. I do not think. I'm like, we just save 342 00:20:45,880 --> 00:20:49,400 this company 15 hours a week using Airtable to automate their 343 00:20:49,400 --> 00:20:53,160 entire onboarding process, and it's one of the most complex systems that we've 344 00:20:53,160 --> 00:20:56,815 built. So color no. I think not. Yeah. 345 00:20:56,955 --> 00:21:00,635 Okay. I love this. And I think, what I'm curious about too 346 00:21:00,635 --> 00:21:04,475 is as like, when did you implement this and what are some of the 347 00:21:04,475 --> 00:21:08,154 results that you've seen so far from it? Because you've already mentioned, like, better quality 348 00:21:08,154 --> 00:21:11,900 clients, but what else? I like, this is new. 349 00:21:11,900 --> 00:21:15,420 It's new. Like, as we're talking, it's probably been a month that 350 00:21:15,420 --> 00:21:18,940 I act like, that I actually did it, where I took I took my lead 351 00:21:18,940 --> 00:21:22,515 magnet page and I redirected it to the home pay or 352 00:21:22,755 --> 00:21:25,155 I think to the home page. I don't know what I did with it. But 353 00:21:25,155 --> 00:21:28,375 I was like, yeah. You gotta buy something. Yeah. 354 00:21:28,835 --> 00:21:32,675 Go go buy something. Like, here, go try the the pot of gold air 355 00:21:32,675 --> 00:21:36,515 table content marketing database. Go come join automate like, come 356 00:21:36,515 --> 00:21:40,340 get some help. I'm right I'm right here. We can do this. And I think 357 00:21:40,399 --> 00:21:43,840 I think it keeps the people who would buy 358 00:21:43,840 --> 00:21:47,519 something and then that the the fact of the purchase would make them feel 359 00:21:47,519 --> 00:21:50,879 like, oh, I did something. Right? And then they don't actually do it. I think 360 00:21:50,879 --> 00:21:54,475 it's gonna keep more of those people away, and it's gonna bring 361 00:21:54,475 --> 00:21:58,235 more of people who are like, yeah. Let's do this. Got it. So I 362 00:21:58,235 --> 00:22:02,075 think the probably the clients we have now are 363 00:22:02,075 --> 00:22:05,915 the best that we've had in, you know, probably 2 years 364 00:22:05,915 --> 00:22:09,380 just because I got clear. I kind of I'm at the end of a 365 00:22:09,380 --> 00:22:13,220 pivot where we've I've landed on, like, okay. This is what we're doing. So I 366 00:22:13,220 --> 00:22:16,660 think I'm more clear and then, also putting out the 367 00:22:16,660 --> 00:22:20,420 content that's like, hey. Did you know Airtable could do this? Did you know there's 368 00:22:20,420 --> 00:22:23,645 this mapping tool that, you know, could change your whole life? You can actually see 369 00:22:23,645 --> 00:22:26,945 what's happening with your business and your systems and your marketing. Like, 370 00:22:27,325 --> 00:22:31,165 actually putting those videos out and people going, oh, yeah. Okay. 371 00:22:31,165 --> 00:22:34,445 That looks cool. I need that. You know? Yeah. It's it's easier for people to 372 00:22:34,445 --> 00:22:37,590 conceptualize and see themselves, like, in that system. 373 00:22:38,210 --> 00:22:41,730 Yeah. And so when you say putting content out, I know you're on YouTube, 374 00:22:41,730 --> 00:22:45,250 TikTok. I see your stuff on Facebook all the time. What are your, like, go 375 00:22:45,250 --> 00:22:48,630 to platforms for creating content? You mentioned the podcast too. 376 00:22:49,315 --> 00:22:52,675 Yeah. So I'm really trying to to go, you know, long 377 00:22:52,675 --> 00:22:56,195 form evergreen. So YouTube and 378 00:22:56,195 --> 00:22:59,175 podcasts are definitely gonna be my mainstays. 379 00:23:00,115 --> 00:23:03,889 I I got into TikTok late, and I'm so mad because I'm like, are we 380 00:23:03,889 --> 00:23:07,649 still gonna even have TikTok? I know. Because it's just 381 00:23:07,649 --> 00:23:11,330 this beautiful I think I I I had a 382 00:23:11,330 --> 00:23:14,470 business account, and then I realized you couldn't get the cool 383 00:23:16,005 --> 00:23:18,485 cool sounds like the music. And I was like, oh, I don't know what I 384 00:23:18,485 --> 00:23:22,325 gotta go back. Because so if you go to my TikTok, like, you'll 385 00:23:22,325 --> 00:23:26,085 get equal parts like me talking about whatever automation and 386 00:23:26,085 --> 00:23:29,845 me, like, duetting what is this feeling from Wicked. So just get into 387 00:23:29,845 --> 00:23:33,649 it. Like, it's I mean, that's very much a 388 00:23:33,809 --> 00:23:37,649 have range to follow me on TikToks. Well, it's the it's the vibe. It's the 389 00:23:37,649 --> 00:23:41,330 vibe on TikTok. Like So, I like threads. I've been 390 00:23:41,330 --> 00:23:45,169 really liking threads. Mhmm. So I I get around. You know? I'm 391 00:23:45,169 --> 00:23:48,955 putting I'm putting my stuff, out. But I really want I we 392 00:23:48,955 --> 00:23:51,595 had a we have a client who's off boarding now. They've been with us a 393 00:23:51,595 --> 00:23:54,715 year, and he found me on YouTube. And he binged a bunch of my YouTube 394 00:23:54,715 --> 00:23:57,695 videos, and he became a client 5 days later. So 395 00:23:58,155 --> 00:24:01,740 I am all about, like, just be bingeable. You know? 396 00:24:01,740 --> 00:24:05,020 People are like, I don't know what content to create or I don't like creating 397 00:24:05,020 --> 00:24:08,620 content. I'm like, well, do you like chasing after clients every month? 398 00:24:08,620 --> 00:24:12,460 Because that's that's the alternative. You know? Right. I want 399 00:24:12,460 --> 00:24:15,095 people to be able to find me and go, oh, yeah. This bitch seems to 400 00:24:15,095 --> 00:24:18,395 know what she's doing. Like, let me go check this out. Yeah. 401 00:24:18,695 --> 00:24:22,535 Same. Same. I love that. So would you say that, like, as far 402 00:24:22,535 --> 00:24:26,215 as, like, attracting new new people to you, is YouTube the main way that people 403 00:24:26,215 --> 00:24:29,435 find you, or what are some of the other traction strategies that you use? 404 00:24:30,840 --> 00:24:34,600 I think YouTube and right now, I would 405 00:24:34,600 --> 00:24:38,380 say I'm I'm actively working on it being referrals, actually, 406 00:24:38,440 --> 00:24:42,280 because we had we had, about an 18 month period 407 00:24:42,280 --> 00:24:45,420 where we had some clients that were actively harmful 408 00:24:46,255 --> 00:24:50,095 to have as clients. And I won't go into the details, but 409 00:24:50,095 --> 00:24:53,934 I was like, that that's why I started Automation Club. This could be because I 410 00:24:53,934 --> 00:24:57,535 realized before when I had content boot camp, I was 411 00:24:57,535 --> 00:25:01,270 coaching those folks, and they were getting results, and then they asked me for 412 00:25:01,270 --> 00:25:05,030 tech help. And so the the done for you side was really kind of 413 00:25:05,030 --> 00:25:08,790 a secret menu, you know, back end thing. And then when I 414 00:25:08,790 --> 00:25:12,490 flipped that and I had done for you as, like, a, you know, flagship 415 00:25:13,024 --> 00:25:16,784 service, that meant anybody could could come and, you know, 416 00:25:16,784 --> 00:25:20,404 hire us, but they didn't necessarily have the relationship 417 00:25:20,544 --> 00:25:24,385 and the trust to allow us to get results or give 418 00:25:24,385 --> 00:25:28,030 us the time to help them get results. And so I was like, oh, I 419 00:25:28,030 --> 00:25:31,870 need a community component where people can come and, like, get to 420 00:25:31,870 --> 00:25:35,630 know me. Like, yes, I want new people. But, you know, if we're gonna 421 00:25:35,630 --> 00:25:39,345 sign up for a 6 month retainer, which isn't like that's not 422 00:25:39,345 --> 00:25:42,945 like a huge amount of time, but for some people, it's a big commitment. And 423 00:25:42,945 --> 00:25:45,985 so if we're gonna do that, like, you need to be sure. So, like, come 424 00:25:45,985 --> 00:25:49,585 hang out. Come, you know, get some come ask your 425 00:25:49,585 --> 00:25:53,230 questions. Come peruse the con like, do whatever you need to do to 426 00:25:53,230 --> 00:25:56,910 be sure so that when we do make that commitment, we can actually 427 00:25:56,910 --> 00:26:00,590 move. And so I've just had clients that really have they 428 00:26:00,670 --> 00:26:04,050 they're ready, and we do some really amazing things incredibly 429 00:26:04,110 --> 00:26:07,905 quickly. Yeah. I think the beautiful thing about what 430 00:26:07,905 --> 00:26:10,965 you just said too is having, referrals, 431 00:26:11,665 --> 00:26:15,505 because I think a lot of marketing feels very external. 432 00:26:15,505 --> 00:26:18,945 Like, we're always trying to get new people, call in new people, bring new people 433 00:26:18,945 --> 00:26:22,560 into our world, which is lovely. But I think the most powerful form of 434 00:26:22,560 --> 00:26:26,400 marketing is still word-of-mouth marketing. And to do word-of-mouth marketing, you have 435 00:26:26,400 --> 00:26:30,080 to actually, like, do good work and so that's what I do. A good job. 436 00:26:30,080 --> 00:26:32,880 Like, you have to do a good job to get people to refer you. I 437 00:26:32,880 --> 00:26:36,715 mean, just one of them. Right? But I am curious since you are, like, 438 00:26:36,715 --> 00:26:40,415 a systems automation person, do you have a way of 439 00:26:40,635 --> 00:26:44,075 of, prompting your clients, current past 440 00:26:44,075 --> 00:26:47,669 clients, to send you more business? I'm 441 00:26:47,669 --> 00:26:51,350 working on it. You know, it's accomplished kids situation over here right 442 00:26:51,350 --> 00:26:55,110 now. Like, I'm not gonna lie. So, I'm actively 443 00:26:55,110 --> 00:26:58,710 working on that system because it has been one of my weak points. And because 444 00:26:58,710 --> 00:27:02,424 I've been, you know, I'm not the marketing automation girly. And so I've 445 00:27:02,424 --> 00:27:06,264 been in the world and steeped in, like, funnels and, you 446 00:27:06,264 --> 00:27:10,024 know, sequences and all those kinds of things. And so I just need 447 00:27:10,024 --> 00:27:13,725 to apply that knowledge and those systems to, 448 00:27:14,440 --> 00:27:18,220 you know, marketing to clients and past clients. And that's something 449 00:27:18,280 --> 00:27:22,120 that I have been talking about. Like, even when someone has purchased your thing, 450 00:27:22,120 --> 00:27:25,880 especially if you're a service provider, you still have to sell them 451 00:27:25,880 --> 00:27:29,415 the thing. You know? You have to keep selling the thing. Because even my 452 00:27:29,415 --> 00:27:32,535 clients, I'm like, hey. Did you know, like, we could do this for you? Did 453 00:27:32,535 --> 00:27:35,175 you know that we could do this for you? Did you know that this resource 454 00:27:35,175 --> 00:27:38,535 is waiting for you in the resource vault? You know? So it's 455 00:27:38,535 --> 00:27:42,230 not just because people buy the thing doesn't mean you're done 456 00:27:42,230 --> 00:27:45,990 selling them the thing. You have to remind them, like, especially something like a 457 00:27:45,990 --> 00:27:49,830 membership. It's like getting people to keep engaged and, you know, come 458 00:27:49,830 --> 00:27:53,445 to office hours and things like that. So I'm actively shifting my 459 00:27:53,445 --> 00:27:57,045 marketing over to my clients, and I think that's gonna make a 460 00:27:57,045 --> 00:28:00,725 huge difference. Yeah. A 100%. I think, I like to 461 00:28:00,725 --> 00:28:04,565 call this internal marketing versus external marketing. I just think we don't spend 462 00:28:04,565 --> 00:28:07,625 enough time, like, with our with our people, with our community, 463 00:28:08,520 --> 00:28:12,360 especially now. Like, this past year, like, 2024 was terrible for a lot 464 00:28:12,360 --> 00:28:15,800 of online business owners, and I think part of the reason is that we don't 465 00:28:15,800 --> 00:28:19,240 spend enough time with our with our people. We spend so much time trying to 466 00:28:19,240 --> 00:28:21,880 bring in new people, new new new all the time when we have a group 467 00:28:21,880 --> 00:28:25,595 of people who are like, I'll buy anything you put out. Like, you know, like, 468 00:28:25,595 --> 00:28:29,355 let's pay attention to that group, you know. Okay. Last 469 00:28:29,355 --> 00:28:33,035 question for you is, kind of like a, open 470 00:28:33,035 --> 00:28:36,024 ended question. I would love to know a marketing system or automation that you've implemented 471 00:28:36,024 --> 00:28:37,980 recently for yourself or for a client that you just loved. Recently for yourself or 472 00:28:37,980 --> 00:28:39,840 for a client that you just loved. 473 00:28:41,820 --> 00:28:45,020 So I'll talk a little bit more about we did what we did that saved 474 00:28:45,020 --> 00:28:48,160 our client 15 hours a week. So this is a dog adventures 475 00:28:48,540 --> 00:28:52,175 companies. They take dogs out on 2 hour hikes. It's it's a company 476 00:28:52,175 --> 00:28:54,355 we use. I have 2 very active dogs. 477 00:28:55,535 --> 00:28:58,975 And so they were doing their their onboarding, everything 478 00:28:58,975 --> 00:29:02,735 manual. And there's one main operations person that kinda runs the 479 00:29:02,735 --> 00:29:06,350 day it's day to day of the business. And so we first kind of 480 00:29:06,350 --> 00:29:10,130 downloaded, like, everything that we're doing, and it's a it's a complex 481 00:29:10,190 --> 00:29:13,870 business model because it's contractors who are doing, like, 482 00:29:13,870 --> 00:29:17,250 all of the work and taking the dogs out and stuff, but they're independent contractors. 483 00:29:17,765 --> 00:29:21,445 So if someone sends a request in, they have to say, 484 00:29:21,445 --> 00:29:25,125 hey. Who wants this job? And then a bunch of people raise their hands, and 485 00:29:25,125 --> 00:29:28,965 then they choose the person who has the most 486 00:29:28,965 --> 00:29:32,600 longevity with the company and the most 487 00:29:32,600 --> 00:29:36,440 credentials, like certifications. So they have this score based on these two things. 488 00:29:36,440 --> 00:29:40,280 And so they they were literally doing all this manually. Like, oh, let me go 489 00:29:40,280 --> 00:29:43,740 see who's you know? And we automated everything. 490 00:29:44,039 --> 00:29:47,105 So, like, someone sends a request, it automatically 491 00:29:47,645 --> 00:29:51,245 notifies the operations manager. She chooses which group of 492 00:29:51,245 --> 00:29:54,925 contractors. They instantly get the email. They can click 493 00:29:54,925 --> 00:29:58,465 through to a form and see all of the information about that client 494 00:29:58,669 --> 00:30:02,110 and say, yes. I'm interested. And then after, like, a couple of 495 00:30:02,110 --> 00:30:05,950 days, the system then says, okay. Who has the highest score of the people who 496 00:30:05,950 --> 00:30:09,710 are interested? Okay. You win. Everybody else gets notified that they 497 00:30:09,710 --> 00:30:13,155 didn't get that client. And then the meet and greet 498 00:30:13,155 --> 00:30:16,995 process happens. And we put in reminders to to make sure, like, hey. 499 00:30:16,995 --> 00:30:20,115 Did you schedule your meet and greet? They have to go and say, yep. It's 500 00:30:20,115 --> 00:30:23,820 scheduled. They have to fill out a form. So instead of, you know, 501 00:30:23,820 --> 00:30:27,100 Kim having to remind them and and keep that all in her head, like, oh, 502 00:30:27,100 --> 00:30:30,779 did so and so reached out to the client? Because if your contractor doesn't reach 503 00:30:30,779 --> 00:30:34,460 out to the client, now that's your reputation as a company that 504 00:30:34,460 --> 00:30:37,685 suffers. And so we've just taken that all of that out of our head and 505 00:30:37,685 --> 00:30:41,525 put it all into the robots where they are saying, like, hey. Go do 506 00:30:41,525 --> 00:30:44,165 the thing. Go do the thing. Oh, great. You did the thing, and now it 507 00:30:44,165 --> 00:30:47,365 notifies the client. Hey. Your meet and greet is scheduled for this. It's gonna be 508 00:30:47,365 --> 00:30:51,160 in this location. Like, we just took that all away from them and just put 509 00:30:51,160 --> 00:30:53,580 it and we did it all with Airtable and fill out. 510 00:30:54,760 --> 00:30:58,380 Okay. I'm obsessed with that, and that sounds 511 00:30:58,520 --> 00:31:01,880 amazing. I feel like more people just need to get on this 512 00:31:01,880 --> 00:31:05,635 automation train because not only does that sound like it's 513 00:31:05,635 --> 00:31:08,595 better for the business, but it also sounds like it's better for the clients as 514 00:31:08,595 --> 00:31:12,435 well. Like, they're getting a much smoother experience all around with, like, all 515 00:31:12,435 --> 00:31:15,735 of the reminders and notifications that their, dog 516 00:31:16,159 --> 00:31:20,000 walker person is getting. So I love that. I love that. And 517 00:31:20,000 --> 00:31:23,679 this And it's better for the contractors too. They love it. Keep 518 00:31:23,679 --> 00:31:27,360 your contractors for longer too. We all know finding good help is hard. It's 519 00:31:27,360 --> 00:31:31,095 hard. Okay. So this leads me to Automation 520 00:31:31,095 --> 00:31:34,855 Club because after hearing all this, I'm like, shoot. I gotta try this 3rd day 521 00:31:34,855 --> 00:31:38,554 trial. So tell us more about Automation Club and what we can expect. 522 00:31:39,255 --> 00:31:43,020 Yeah. So Automation Club, it's hosted in circles, so 523 00:31:43,020 --> 00:31:46,700 there's a community that you can go into. You can meet, you know, other 524 00:31:46,700 --> 00:31:50,300 people in there. The backbone of Automation Club is the 525 00:31:50,300 --> 00:31:54,140 coworking. You know, all the all the business girlies out here 526 00:31:54,140 --> 00:31:57,865 have ADHD now, and nobody can get anything done unless they're body 527 00:31:57,865 --> 00:32:01,465 doubling. And, you know, I was like, people don't need more information. They need to 528 00:32:01,465 --> 00:32:05,145 actually get the shit done. And so we have 2 2 529 00:32:05,145 --> 00:32:08,540 hour coworking sessions every month. And 530 00:32:08,760 --> 00:32:12,600 they show up, and we have 4 25 minute sprints. So 531 00:32:12,600 --> 00:32:16,300 you like, what are you working on? Great. Let's do it. I set a timer, 532 00:32:16,600 --> 00:32:20,280 and then we check-in after each sprint. And then if people are struggling 533 00:32:20,280 --> 00:32:23,675 with anything, whether that's, like, a technical issue 534 00:32:23,675 --> 00:32:27,195 or strategy or they just have a question, we can hop into a Zoom 535 00:32:27,195 --> 00:32:30,955 breakout room, and we can sort that out. We usually can sort that out in 536 00:32:30,955 --> 00:32:34,715 15 minutes, and then and, like, keep them moving. So if you 537 00:32:34,715 --> 00:32:37,835 if you think about the times where you've been like, I'm gonna do a thing, 538 00:32:37,835 --> 00:32:41,450 and then you hit the speed bump, and then that takes you 539 00:32:41,450 --> 00:32:44,990 off into a black hole of YouTube University or 540 00:32:45,289 --> 00:32:48,890 the comment section of Facebook or whatever, you know, you find yourself 541 00:32:48,890 --> 00:32:52,665 about to say, like, what's the best, like, whatever on a social media? That's 542 00:32:52,665 --> 00:32:54,445 a sign you should get in here. 543 00:32:56,425 --> 00:32:59,865 Because you can literally get advice from an expert. 544 00:32:59,865 --> 00:33:03,385 Like, when I had my original retainer, it was 5 k a 545 00:33:03,385 --> 00:33:06,970 month. Like, to get the advice that I'm giving out 546 00:33:06,970 --> 00:33:10,730 for, you know, like, a $100 in change a month in 547 00:33:10,730 --> 00:33:14,570 automation club. So, and then the 30 day free trial 548 00:33:14,570 --> 00:33:18,030 is just that's just me saying RIP or excuses. Like, 549 00:33:18,915 --> 00:33:22,595 come on. You know? Like, you could come in. You could 550 00:33:22,595 --> 00:33:25,955 come to, you know, a couple of coworking sessions. You could 551 00:33:26,035 --> 00:33:29,335 like like, what is your excuse literally? So 552 00:33:29,395 --> 00:33:33,155 I I really resolved, like, I'm not getting involved in any of 553 00:33:33,155 --> 00:33:36,630 those tool discussions on social 554 00:33:36,630 --> 00:33:39,850 media because this is where I dispense my expertise. 555 00:33:40,550 --> 00:33:43,850 And I want us to normalize, stop asking the masses 556 00:33:44,550 --> 00:33:48,390 for this expert advice and start asking people who should 557 00:33:48,390 --> 00:33:52,154 I talk to? Who's the expert I should go to for 558 00:33:52,215 --> 00:33:55,895 social media, for automation, for whatever it is? 559 00:33:55,895 --> 00:33:59,575 Like, who's the qualified person that I should be 560 00:33:59,575 --> 00:34:03,095 asking this question, not just, like, letting any old person on 561 00:34:03,095 --> 00:34:06,350 threads. You know, make your business decisions. Like, come on. 562 00:34:06,810 --> 00:34:10,650 So that's that's it in a nutshell. It's just where I show up, and I 563 00:34:10,650 --> 00:34:13,770 just help you get this shit done. Oh my gosh. I love it. And if 564 00:34:13,770 --> 00:34:16,890 y'all see me in there, you'll know why because I went down a Google rabbit 565 00:34:16,890 --> 00:34:20,734 hole. So join join the automation club. The link for the 30 day 566 00:34:20,734 --> 00:34:22,594 trial is in the show notes, onlinedreya.com/340, 567 00:34:24,734 --> 00:34:28,574 and all of the links that we mentioned today. Thank you so much for 568 00:34:28,574 --> 00:34:32,170 being on the show. This was so fun. Thank you so much. I feel like 569 00:34:32,170 --> 00:34:34,989 it's like, I hit a milestone. Like, I made it. 570 00:34:35,850 --> 00:34:39,050 I love it. I love it. And thank you to your listener for tuning in 571 00:34:39,050 --> 00:34:42,650 to another episode of the Mindful Marketing podcast. Coming up next in the 572 00:34:42,650 --> 00:34:46,324 lab, we have our LinkedIn challenge. January 573 00:34:46,625 --> 00:34:49,844 27th through 31st, we are doing our 7th 574 00:34:50,225 --> 00:34:53,985 annual LinkedIn challenge. Join us because this year, I'm switching it 575 00:34:53,985 --> 00:34:57,265 up, doing something a little different with my little characters. Y'all know I love little 576 00:34:57,265 --> 00:35:01,050 characters. I'm having too much fun with it. So join. It is free 577 00:35:01,050 --> 00:35:04,490 for a limited time. If you are in the lab, of course, we have way 578 00:35:04,490 --> 00:35:08,330 more support for you in there as well. I'm doing audits of every 579 00:35:08,330 --> 00:35:12,170 single lab member's LinkedIn account. Last year, it was over 30 and it took 580 00:35:12,170 --> 00:35:15,525 me a very long time and I'm hoping for more this year. So join me 581 00:35:15,525 --> 00:35:18,744 there. That's all for today. I'll see you next week. Bye for now.