1 00:00:00,640 --> 00:00:04,340 The future of community and marketing is no longer focused on a one 2 00:00:04,400 --> 00:00:08,020 single place. And in this episode, I wanna talk about the omnichannel 3 00:00:08,240 --> 00:00:11,840 approach to building marketing communities. Welcome to 4 00:00:11,840 --> 00:00:15,505 episode 343 of the Mindful Marketing Podcast, where I 5 00:00:15,505 --> 00:00:19,345 help you scroll less, connect more so that we can grow 6 00:00:19,345 --> 00:00:22,785 together. Before we dive into this episode, though, a word from our 7 00:00:22,785 --> 00:00:26,545 sponsor. I've recorded over 300 podcast 8 00:00:26,545 --> 00:00:30,320 episodes. Yeah. It's a lot of podcast episodes, and I've tried a lot 9 00:00:30,320 --> 00:00:34,160 of different virtual recording studios. But my favorite has 10 00:00:34,160 --> 00:00:37,920 been Riverside. Riverside makes their virtual recording 11 00:00:37,920 --> 00:00:41,280 studio look so profesh. My guests love it. 12 00:00:41,280 --> 00:00:45,055 Plus, I also low key love recording YouTube videos in here as 13 00:00:45,055 --> 00:00:48,655 well because it's so easy to use. My team also loves 14 00:00:48,655 --> 00:00:52,095 Riverside because it spits out separate audio, video tracks, making 15 00:00:52,095 --> 00:00:55,840 editing easy breezy, lemon squeezy. And if you want a 16 00:00:55,840 --> 00:00:59,520 little magic, they've got this tool called MagicClips, which 17 00:00:59,520 --> 00:01:03,360 uses AI to take your video and turn it into perfect 18 00:01:03,360 --> 00:01:06,720 social media sized videos. I'm talking vertical videos for TikTok and 19 00:01:06,720 --> 00:01:10,425 Instagram, Facebook Reels, all the places you can post these videos with 20 00:01:10,425 --> 00:01:14,265 the captions included, and you don't have to hunt and search for 21 00:01:14,265 --> 00:01:17,565 that perfect clip. So if you wanna try this out for yourself, 22 00:01:18,425 --> 00:01:21,545 click the link that goes with this video. Or if you're listening to the audio 23 00:01:21,545 --> 00:01:25,110 on the podcast, it's in the show notes. Okay. Click that link. 24 00:01:25,170 --> 00:01:28,850 Use the 15% off coupon code. It's Drea, d r e 25 00:01:28,850 --> 00:01:32,450 a, and try Riverside for yourself. Thank you, 26 00:01:32,450 --> 00:01:36,145 Riverside. Alright. Let's talk about 27 00:01:36,145 --> 00:01:39,924 community. It is something that I talk about a lot in this podcast 28 00:01:40,145 --> 00:01:43,604 because to me, marketing is building communities. 29 00:01:43,905 --> 00:01:47,205 And especially in this day and age here now in 2025, 30 00:01:47,985 --> 00:01:51,719 when I think about the power of marketing, a community can make or 31 00:01:51,719 --> 00:01:55,479 break you. We have cancel culture. Right? So if your community is not 32 00:01:55,479 --> 00:01:59,320 backing you, your business can literally go away in a matter 33 00:01:59,320 --> 00:02:03,079 of days. Because if, as a community, they decide not to support you, it can 34 00:02:03,079 --> 00:02:06,895 have really big impacts on what you do. The flip 35 00:02:06,895 --> 00:02:10,574 side is also true. When people really love you and 36 00:02:10,574 --> 00:02:14,415 support you, it can propel your business forward. I talked about 37 00:02:14,415 --> 00:02:18,175 this recently in a TikTok video, which, the it's this idea 38 00:02:18,175 --> 00:02:21,555 of positive contagion and negative contagion. So as humans, 39 00:02:22,200 --> 00:02:25,960 we, have emotions that are very contagious. Right? 40 00:02:25,960 --> 00:02:29,240 When we get in the room with people who are in the same headspace as 41 00:02:29,240 --> 00:02:32,840 us, we kinda feel those emotions ourselves, and the same 42 00:02:32,840 --> 00:02:36,224 happens on social media. This is why we so often seek 43 00:02:36,224 --> 00:02:39,605 out echo chambers is because there is an endorphins 44 00:02:39,825 --> 00:02:43,665 that's released when we're all on the same page, whether we're all 45 00:02:43,665 --> 00:02:47,364 all on the same page against someone. K? So it's a negative contagion. 46 00:02:47,504 --> 00:02:51,290 We're all feeling negative emotions about the same thing, or 47 00:02:51,510 --> 00:02:55,350 we are all on the same page for someone. We are all rallying together in 48 00:02:55,350 --> 00:02:58,870 support of someone or something. Both things are very strong 49 00:02:58,870 --> 00:03:02,390 emotions as humans, and this is why community can make or break a 50 00:03:02,390 --> 00:03:05,850 brand, especially smaller businesses. Because when 51 00:03:06,345 --> 00:03:09,944 people rally together around us, it could really propel our 52 00:03:09,944 --> 00:03:13,625 business forward. But if they're against us, this is where 53 00:03:13,625 --> 00:03:17,165 businesses can crumble and break down, especially in an economy 54 00:03:17,465 --> 00:03:20,580 that's as volatile as the current one that we are in. So 55 00:03:21,540 --> 00:03:25,080 in my opinion, community is not predicated 56 00:03:25,300 --> 00:03:28,980 on a specific platform. K. So in the 57 00:03:28,980 --> 00:03:32,740 good old days of marketing, you could say, I have a community in 58 00:03:32,740 --> 00:03:36,425 a Facebook group, or I'm part of this forum where we 59 00:03:36,425 --> 00:03:40,125 all hang out, or I am on Instagram connected 60 00:03:40,265 --> 00:03:43,865 in to, I don't know, a particular hashtag. Right? We could say 61 00:03:43,865 --> 00:03:47,390 those things and that would be our community. So for example, 62 00:03:48,090 --> 00:03:51,470 I was in the, YouTube community back in 63 00:03:51,770 --> 00:03:55,370 2006, 2007. This was when 64 00:03:55,370 --> 00:03:59,195 YouTube was in its infancy, and I found my people on 65 00:03:59,195 --> 00:04:02,795 YouTube. I was a part of the early days community, not 66 00:04:02,795 --> 00:04:06,555 really a consistent creator, which is one of my biggest regrets. I think 67 00:04:06,555 --> 00:04:09,675 I posted, like, a couple videos a year kind of thing, but I was in 68 00:04:09,675 --> 00:04:12,815 the comment section. I would watch all my faves. 69 00:04:14,690 --> 00:04:18,529 Jenna Marbles being a fave. Yes. She, she 70 00:04:18,529 --> 00:04:22,070 is a icon in the space. Right? So, 71 00:04:22,850 --> 00:04:26,449 I was I was in the community. I went to the very first VidCon, got 72 00:04:26,449 --> 00:04:30,065 to meet all of my people. But there was a particular forum that we 73 00:04:30,065 --> 00:04:33,505 spent a lot of time on and where we hung out, and it that's actually 74 00:04:33,505 --> 00:04:37,025 where I met my husband. So back then, we had a very 75 00:04:37,025 --> 00:04:40,785 specific place where YouTube creators would go and hang out, and 76 00:04:40,785 --> 00:04:44,390 we would spend time together there, and we would build collabs and things like that, 77 00:04:44,390 --> 00:04:46,870 and then we had our YouTube channel. And that was pretty much it. We have 78 00:04:46,870 --> 00:04:50,310 our YouTube channel in this forum. Now when we think about 79 00:04:50,310 --> 00:04:53,750 community, our communities are spread out across multiple 80 00:04:53,750 --> 00:04:57,585 channels. Some of them are on Instagram. Some are on Facebook. Some of them 81 00:04:57,585 --> 00:05:00,724 only read our emails, some of them only listen to our podcasts. 82 00:05:01,664 --> 00:05:05,505 More often than not, they're in multiple places. They listen to the podcast 83 00:05:05,505 --> 00:05:09,104 for one thing, they check your email for another, and then they see your post 84 00:05:09,104 --> 00:05:12,819 on Instagram. But they never log in to, I don't know, blue sky, so they 85 00:05:12,819 --> 00:05:16,500 never see you over there. Right? So that is a a 86 00:05:16,500 --> 00:05:19,960 great example of how community is now an 87 00:05:20,099 --> 00:05:23,625 omnichannel thing. Right? It's an omnichannel thing. 88 00:05:24,505 --> 00:05:27,885 Thus, thus, if I can say that, thus, it sounds so proper, 89 00:05:28,665 --> 00:05:32,185 when I think about marketing as a small business, it 90 00:05:32,185 --> 00:05:35,645 is no longer vital 91 00:05:36,169 --> 00:05:39,850 to be on one platform and one platform alone. And this is it was a 92 00:05:39,850 --> 00:05:43,690 very common practice even as as early as 5 years 93 00:05:43,690 --> 00:05:47,449 ago where, if someone came to me and they said I 94 00:05:47,449 --> 00:05:51,210 only wanna be on Instagram, I'd be like, yeah. Cool. Let's do it. Only Instagram 95 00:05:51,210 --> 00:05:54,385 is great. We can build out a mini funnel, and we could sell out your 96 00:05:54,385 --> 00:05:58,225 offer. That is very challenging to almost impossible to do 97 00:05:58,225 --> 00:06:01,985 here now and today just with the nature of how we all 98 00:06:01,985 --> 00:06:05,745 interact with marketing and how we all interact in this digital 99 00:06:05,745 --> 00:06:09,099 space. And a lot of the progress that we're seeing in digital 100 00:06:09,099 --> 00:06:12,780 marketing, a lot of it is from the pandemic and the effect that 101 00:06:12,780 --> 00:06:16,560 it had on the progress that we're we were making as a technology. 102 00:06:17,180 --> 00:06:20,940 Like, technology is advancing at hyperspeed. It it has never moved 103 00:06:20,940 --> 00:06:24,535 this quickly before. Think about it. Chat gpt 104 00:06:24,675 --> 00:06:28,294 existed and came into be, in November of 2023, 105 00:06:28,514 --> 00:06:32,275 y'all. November of 2023. Like, we're in 106 00:06:32,275 --> 00:06:36,035 February of 2025 at the time of recording this, and I 107 00:06:36,035 --> 00:06:39,819 use Chat gpt every day. Like, literally this morning, 108 00:06:40,039 --> 00:06:43,419 I was like, hey. Here's an idea that I have for a package. 109 00:06:44,039 --> 00:06:47,259 Can you be really mean and tell me that this is a bad idea? 110 00:06:47,479 --> 00:06:51,099 Like, this is how I use Chat GbT every day. 111 00:06:52,025 --> 00:06:55,805 And so the way that we're using marketing is moving 112 00:06:55,945 --> 00:06:59,405 so quickly, and this idea of, like, a decentralized 113 00:06:59,945 --> 00:07:03,785 community is something that's becoming more and more popular. And it's not 114 00:07:03,785 --> 00:07:06,525 only for smaller brands. Big brands are doing this too. 115 00:07:07,770 --> 00:07:11,530 There is Lululemon is a great example of this. They have a a 116 00:07:11,530 --> 00:07:15,210 campaign called Sweat With Us, where it's not a campaign 117 00:07:15,210 --> 00:07:18,270 on any particular channel. K? They don't just go, 118 00:07:18,905 --> 00:07:22,505 come to this location, and we're gonna run together or work out together, or you 119 00:07:22,505 --> 00:07:25,265 have to be on our in our Facebook group to come to us. No. It's 120 00:07:25,265 --> 00:07:29,005 a it is a campaign we have omnichannel. It's in their email. 121 00:07:29,225 --> 00:07:32,940 It's, you know, printed on materials in stores. It is 122 00:07:32,940 --> 00:07:36,780 on their Instagram. It is in their private community spaces. It's 123 00:07:36,780 --> 00:07:40,460 everywhere. And so they're not solely relying on, you know, 124 00:07:40,460 --> 00:07:44,300 building out a Facebook group where their most loyal fans live, which is a 125 00:07:44,300 --> 00:07:47,685 strategy I used to teach, you know, back in the day. They're relying 126 00:07:47,685 --> 00:07:51,305 on the slogan of the campaign having its own legs, 127 00:07:51,445 --> 00:07:55,125 and they're believing that their community members are smart enough to figure out 128 00:07:55,125 --> 00:07:58,805 what the campaign is wherever they are. And then they use savvy marketing to be 129 00:07:58,805 --> 00:08:02,430 able to communicate the values of that campaign. Thus, allow 130 00:08:02,510 --> 00:08:05,890 there's that word again. Thus, allowing people to join in the campaign 131 00:08:06,190 --> 00:08:09,710 wherever they are in their process. K? So it doesn't 132 00:08:09,710 --> 00:08:13,390 matter if they are, new to 133 00:08:13,390 --> 00:08:16,815 Lululemon or if they are, you know, they've been a 134 00:08:16,815 --> 00:08:20,575 Lululemon fan for years years, doesn't matter if they're, 135 00:08:20,815 --> 00:08:24,575 solely a Facebook group user or if they're, like, 136 00:08:24,575 --> 00:08:28,335 sometimes on Instagram, sometimes on threads. They can participate in 137 00:08:28,335 --> 00:08:31,990 the sweat with us challenge wherever they are. I think this is a 138 00:08:31,990 --> 00:08:35,690 huge, huge thing to know as a business owner headed into 2025 139 00:08:36,230 --> 00:08:39,850 is that if you are on one platform and one platform alone, 140 00:08:40,470 --> 00:08:43,915 it can be very challenging to grow as a business 141 00:08:43,915 --> 00:08:47,615 owner. So I wanna encourage you to embrace this omnichannel 142 00:08:47,675 --> 00:08:51,355 strategy. Here's what it looks like. I I as I'm saying 143 00:08:51,355 --> 00:08:54,795 this, I do recognize that doing everything at once is 144 00:08:54,795 --> 00:08:58,100 overwhelming. Okay? So I don't recommend just 145 00:08:58,320 --> 00:09:01,279 trying everything all at once, unless you have all the time in the world, which, 146 00:09:01,279 --> 00:09:04,720 you know, go for you if that's you. But if not, take a phased 147 00:09:04,720 --> 00:09:08,240 approach. K. We're gonna start with one platform, usually your signature 148 00:09:08,240 --> 00:09:10,471 content piece, then we're gonna layer in supporting content pieces, then we're gonna layer in 149 00:09:10,471 --> 00:09:13,775 your attraction strategy. Okay. So if we're thinking about the marketing ecosystem, strategy 150 00:09:14,293 --> 00:09:17,850 includes different platforms. Now 151 00:09:18,369 --> 00:09:21,925 these different platforms are 152 00:09:22,444 --> 00:09:26,001 all way to the 153 00:09:27,000 --> 00:09:30,840 includes different platforms. Now these different platforms are all weighted 154 00:09:30,840 --> 00:09:34,520 differently. I'm not saying that they're all equally as important. K? They 155 00:09:34,520 --> 00:09:38,200 have different levels of importance, but all of those levels have a unique 156 00:09:38,200 --> 00:09:41,875 purpose and they serve a unique purpose to your community and allows you, 157 00:09:41,875 --> 00:09:45,495 as the business owner, to go where your community members are. 158 00:09:45,715 --> 00:09:49,315 Fish where the fish are. I think I said this either in a workshop recently 159 00:09:49,315 --> 00:09:53,155 or on this podcast. Like, sometimes, we we fight so 160 00:09:53,155 --> 00:09:56,770 hard. We're, like, swimming upriver, if I'm gonna use the fish analogy We're swimming upriver. 161 00:09:56,770 --> 00:10:00,290 We're fighting so hard. It's that we're going where the fish are. Right? Fish where 162 00:10:00,290 --> 00:10:03,730 the fish are. If your people are hanging out on threads, you hang out on 163 00:10:03,730 --> 00:10:07,250 threads too. Okay? I 164 00:10:07,250 --> 00:10:10,950 do still recommend having a couple of home based spots, 165 00:10:11,075 --> 00:10:14,775 and this is where I can sit consider a lot of your signature content pieces, 166 00:10:14,915 --> 00:10:18,675 but also having internal marketing, home bases as well. So 167 00:10:18,675 --> 00:10:22,275 I'll use my business as an example of this. My 168 00:10:22,275 --> 00:10:25,795 signature content is my podcast. This here podcast where you're 169 00:10:25,795 --> 00:10:29,610 listening, it is where I spend the most effort, time, and energy when 170 00:10:29,610 --> 00:10:32,990 it comes to my marketing. It's where when people come into my world, 171 00:10:33,690 --> 00:10:37,450 they say, you know, when they join the lab, the Mindful Marketing Lab, 172 00:10:37,450 --> 00:10:40,490 they say, oh, I listened to your podcast for years, and then I knew I 173 00:10:40,490 --> 00:10:44,115 had to join. Right? And so for me, it is the number one 174 00:10:44,115 --> 00:10:47,875 way that people get into my world. Secondarily, almost 175 00:10:47,875 --> 00:10:51,555 equal of importance is my email newsletter. I actually have more 176 00:10:51,555 --> 00:10:55,315 people on my email newsletter than any of my social media channels. So 177 00:10:55,315 --> 00:10:58,960 for me, when I look at my email newsletter, it is very 178 00:10:58,960 --> 00:11:02,560 important to me to nurture and communicate to that community and that group of 179 00:11:02,560 --> 00:11:06,400 people. That is not to say there are people who, listen to 180 00:11:06,400 --> 00:11:10,240 the podcast and never read the email. Sometimes that happens. There are 181 00:11:10,240 --> 00:11:13,435 people who listen to podcast, they never open a single email. There are people who 182 00:11:13,435 --> 00:11:17,274 read all my emails. They never listen to a single podcast episode. So there's a 183 00:11:17,274 --> 00:11:20,954 lot of crossover and content there, but I know that's where my 184 00:11:20,954 --> 00:11:24,575 my most supportive community members are. Secondarily, 185 00:11:25,195 --> 00:11:28,840 I have my secondary content pieces, which are social media 186 00:11:29,060 --> 00:11:32,900 and my YouTube channel. So a lot of those serve unique purposes. A lot 187 00:11:32,900 --> 00:11:36,660 of it is communication space. I love to be in the comment section in my 188 00:11:36,660 --> 00:11:40,395 DMs, have conversations with people. This is how I build communities, but 189 00:11:40,395 --> 00:11:44,235 I don't force people into, a certain 190 00:11:44,235 --> 00:11:47,615 particular channel. I kind of go where they already are. 191 00:11:48,315 --> 00:11:51,675 Okay? So when we think about this in terms of your 192 00:11:51,675 --> 00:11:55,275 business, some of the questions that I want you to ask yourself is 193 00:11:55,275 --> 00:11:58,770 what what is your signature piece of content? What is the one thing that you 194 00:11:58,770 --> 00:12:02,370 wanna be known for? And then what is your supporting content strategy look 195 00:12:02,370 --> 00:12:06,050 like? How can those other channels support you? Now I mentioned 196 00:12:06,050 --> 00:12:09,704 internal marketing as well. So I do have an actual community space for all 197 00:12:09,704 --> 00:12:12,985 my client to customers and where all my members hang out. It's in Circle, which 198 00:12:12,985 --> 00:12:15,704 I love, by the way. If you're looking for, like, a all in one community 199 00:12:15,704 --> 00:12:19,464 tool, Circle is the best. I just 200 00:12:19,464 --> 00:12:22,524 loved it. Maybe I'll do some videos on YouTube about that. But, anyways, 201 00:12:23,225 --> 00:12:26,820 that point aside, I have a 202 00:12:26,960 --> 00:12:30,500 community space for my clients and customers. However, 203 00:12:30,880 --> 00:12:34,560 in the Mindful Marketing Lab Pro, so there's a pro level to the lab where 204 00:12:34,560 --> 00:12:38,000 if you are a marketing professional, I give you even more support. You get 205 00:12:38,000 --> 00:12:41,725 unlimited voice access to me. There's a lot of stuff 206 00:12:41,725 --> 00:12:45,245 in there, but the voice access is key because I've had a couple members 207 00:12:45,245 --> 00:12:49,005 say they don't like using Circle, and we wanna go back to Voxer, which is 208 00:12:49,005 --> 00:12:52,845 what I was using before. So old Andrea would be like, no. 209 00:12:52,845 --> 00:12:56,430 We have to use Circle. That's the tool. That's the place where we are. But 210 00:12:56,430 --> 00:13:00,210 between you and I, I don't really care. I don't care. 211 00:13:00,270 --> 00:13:04,030 As long as they're using the space, I'll meet you on Voxer. 212 00:13:04,030 --> 00:13:07,870 That's fine. I have all my notifications turned off anyways, so I just set up 213 00:13:07,870 --> 00:13:11,325 a little Asana task so that I don't forget to check Voxer instead of 214 00:13:11,325 --> 00:13:14,945 Circle and away we go. I'm able to maintain 215 00:13:15,005 --> 00:13:18,545 and retain my community members more by 216 00:13:18,685 --> 00:13:22,470 being open to this omnichannel thing. Like, yes, all of our courses are in circle. 217 00:13:22,470 --> 00:13:26,310 All of our livestreams are in circle. All of our conversations, our member resources, 218 00:13:26,310 --> 00:13:29,509 they're all in circle. But if my community member comes to me and they say, 219 00:13:29,509 --> 00:13:33,190 actually Voxer is easier, cool. Let's use Voxer. I talk to my friends on there 220 00:13:33,190 --> 00:13:36,904 all the time anyways. K? So this is where you fish where the fish are. 221 00:13:37,524 --> 00:13:40,485 So a few other tools that will help you with this is I do love 222 00:13:40,485 --> 00:13:44,245 a good scheduling tool, when you are scheduling out your content 223 00:13:44,245 --> 00:13:47,940 to multiple channels, specifically social media channels. I 224 00:13:47,940 --> 00:13:51,460 recommend Metricool, and I'll put that link with the show notes as 225 00:13:51,460 --> 00:13:54,900 well. I also recommend Airtable for content 226 00:13:54,900 --> 00:13:57,940 planning. Y'all know I love Airtable. I have a bunch of videos on my YouTube 227 00:13:57,940 --> 00:14:00,920 about Airtable. It is how I plan out my omnichannel 228 00:14:01,380 --> 00:14:05,175 content marketing, strategy, my marketing ecosystem. 229 00:14:05,555 --> 00:14:09,154 It's how I know when I need to record podcasts, when to send out emails, 230 00:14:09,154 --> 00:14:12,615 when the social posts are happening, and to make sure everything is organized 231 00:14:12,995 --> 00:14:16,355 so that everything still flows together but is spaced 232 00:14:16,355 --> 00:14:20,170 out. And then I also love to use, I use a 233 00:14:20,170 --> 00:14:23,930 combination of Airtable and MetraCool for tracking and 234 00:14:23,930 --> 00:14:27,530 analytics as well. K. So what channels are having the most 235 00:14:27,530 --> 00:14:31,370 impact right now, what channels are growing, which ones are stagnant, 236 00:14:31,370 --> 00:14:34,555 that sort of thing. And what I will say about this entire process is it 237 00:14:34,555 --> 00:14:38,395 can be very illuminating. So, about a year and a half ago, 238 00:14:38,395 --> 00:14:42,075 I left X slash Twitter completely. Basically, a 239 00:14:42,075 --> 00:14:45,835 couple months after Elon Musk purchased it, I believe, like, 8 or 9 months 240 00:14:45,835 --> 00:14:49,279 after, Musk purchased Twitter, I left the 241 00:14:49,279 --> 00:14:52,960 platform. And part of that decision is because I was using this 242 00:14:52,960 --> 00:14:56,800 omnichannel strategy. I was posting in multiple places. Twitter had 243 00:14:56,800 --> 00:14:59,940 the least amount of engagement, and it was steadily going down. 244 00:15:01,165 --> 00:15:04,785 And I was noticing, like, my community members there were, 245 00:15:05,644 --> 00:15:09,165 not growing. Like, it wasn't growing as a community. And so for me, to make 246 00:15:09,165 --> 00:15:12,925 the decision to leave the platform was very helpful. So while I do recommend 247 00:15:12,925 --> 00:15:16,560 this omnichannel strategy, I'm not recommending you have to be on 248 00:15:16,560 --> 00:15:20,400 all the channels all the time. Just saying having multiple 249 00:15:20,400 --> 00:15:24,160 channels is in your benefit right now, especially with the uncertainty with some 250 00:15:24,160 --> 00:15:28,000 of our faves. Like, hello, TikTok. Are we still gonna be a thing by 251 00:15:28,000 --> 00:15:31,415 the summer? Please be a thing by the summer. I love you. 252 00:15:32,275 --> 00:15:34,855 Okay. So my 253 00:15:35,635 --> 00:15:39,395 encouragement for you as you listen to this episode is I want 254 00:15:39,395 --> 00:15:43,110 you to take an audit of your community space. And 255 00:15:43,110 --> 00:15:46,710 by audit, I don't get lost in the details here. I just want you to 256 00:15:46,710 --> 00:15:50,550 take a look at the places where you spend time and the places where 257 00:15:50,550 --> 00:15:53,690 your community members are talking to you. Okay? 258 00:15:54,230 --> 00:15:57,495 Are they reaching out to you there, and do you have a presence there? 259 00:15:58,455 --> 00:16:01,975 For example, I was talking with one of my mentees recently about 260 00:16:01,975 --> 00:16:05,735 this, how she loves Instagram, loves being on Instagram. 261 00:16:05,735 --> 00:16:09,255 Instagram's her jam, but she posted the same thing to Instagram and LinkedIn, and 262 00:16:09,255 --> 00:16:12,649 LinkedIn got way higher quality of engagement. And 263 00:16:12,649 --> 00:16:16,009 so while she likes Instagram and she'll continue posting 264 00:16:16,009 --> 00:16:19,769 there, her people are on LinkedIn. And so simple shift in 265 00:16:19,769 --> 00:16:23,610 her strategy for this year is to spend a little more time on LinkedIn than 266 00:16:23,610 --> 00:16:27,345 she does at Instagram. She's not abandoning it. She's not abandoning it. But 267 00:16:27,345 --> 00:16:30,704 it's not a big focus for her or as big of a focus as it 268 00:16:30,704 --> 00:16:34,305 was in the past because she actually looked at the data, and she used this 269 00:16:34,305 --> 00:16:37,824 omnichannel strategy to her benefit. K? She's just 270 00:16:37,824 --> 00:16:41,279 adjusting and shifting as her community members around her 271 00:16:41,279 --> 00:16:45,040 adjust and shift as well. So do your audit, look at your different 272 00:16:45,040 --> 00:16:48,560 channels, and see where people are reaching out to you, and 273 00:16:48,560 --> 00:16:52,005 use quantitative things here, right, or qualitative things here. 274 00:16:52,565 --> 00:16:56,245 I don't want you to say, oh, I got 10 messages on Instagram and 2 275 00:16:56,245 --> 00:16:59,765 on LinkedIn. Therefore, Instagram's better. Look at those 276 00:16:59,765 --> 00:17:03,125 messages. We the people on these Internet streets are so 277 00:17:03,125 --> 00:17:06,760 notorious for sending absolute spam trash in the 278 00:17:06,760 --> 00:17:10,599 DMs. Okay? So if you got 10 DMs on Insta, but 279 00:17:10,599 --> 00:17:14,280 9 of them are spam, we're not gonna count those. And if the other one's 280 00:17:14,280 --> 00:17:18,040 from your mom, doesn't count. And in LinkedIn, the 2 DMs are 281 00:17:18,040 --> 00:17:21,565 actually people going, hey. I saw your post. I really liked it, or someone connected 282 00:17:21,565 --> 00:17:25,085 me with you because I think we could work together. LinkedIn would be a better 283 00:17:25,085 --> 00:17:28,305 option for you in this case. K. So I want you to take a look 284 00:17:28,525 --> 00:17:31,745 at the kind of data that's tough to see in a spreadsheet 285 00:17:32,445 --> 00:17:36,225 and see where your community members are reaching out to you. 286 00:17:36,809 --> 00:17:40,570 With that in mind, I will leave you to think on that, 287 00:17:40,570 --> 00:17:44,250 but I also want to invite you to join me in the Mindfault Marketing Lab. 288 00:17:44,250 --> 00:17:48,010 If anything I said here today really resonated with you and you're like, yes, 289 00:17:48,010 --> 00:17:51,049 I'm ready to do this. I'm ready to start this, but help, I need some 290 00:17:51,049 --> 00:17:54,775 more support. The lab is for you. Yes. I have courses on a lot of 291 00:17:54,775 --> 00:17:58,235 our favorite platforms. I'm talking Instagram, Facebook, TikTok, YouTube, 292 00:17:58,535 --> 00:18:01,755 Clubhouse even, which is oddly making a comeback right now, 293 00:18:02,615 --> 00:18:06,215 my threads workshop. If you if you really wanna dive into any of these 294 00:18:06,215 --> 00:18:10,029 particular categories, I have support for you. But the best 295 00:18:10,029 --> 00:18:13,470 part of the lab is you get unlimited strategy support. Yeah. 296 00:18:13,470 --> 00:18:16,990 Unlimited. Unlimited. That means you can ask as many questions as you want and get 297 00:18:16,990 --> 00:18:20,605 my strategic little brain on everything that you do. And then, of course, you 298 00:18:20,605 --> 00:18:24,285 can jump into any of our group sessions. Coming up right after this, 299 00:18:24,285 --> 00:18:27,725 we've got 2, LinkedIn sessions, following up our 300 00:18:27,725 --> 00:18:31,405 LinkedIn challenge about LinkedIn ads, LinkedIn video, all of the 301 00:18:31,405 --> 00:18:35,220 things that you wanna learn about LinkedIn in 2025. And then we also have, 302 00:18:35,460 --> 00:18:39,240 some special guest experts this month as well, talking about SEO, 303 00:18:39,540 --> 00:18:43,220 as well as our content collaboration lab that we do every 304 00:18:43,220 --> 00:18:46,500 month as well. So come on in and join us. The water is fine, and 305 00:18:46,500 --> 00:18:49,414 we have a lot of fun in the lab. I hope to see you there. 306 00:18:50,115 --> 00:18:53,654 Tune in next week because we have another podcast for you. 307 00:18:53,715 --> 00:18:57,095 Jen Zellers is gonna be on the show talking to us about sustainable 308 00:18:57,394 --> 00:19:01,235 visibility, which is so exciting, and I love it. I'm excited for it. I will 309 00:19:01,235 --> 00:19:04,590 see you then. In the meantime, make sure you give us a 5 star rating 310 00:19:04,590 --> 00:19:08,350 on Apple Podcasts and Spotify. Helps keep us in the top 100 marketing 311 00:19:08,350 --> 00:19:10,690 podcast. I'll see you next time. Bye for now.