1 00:00:00,719 --> 00:00:04,019 If you are Pinterest curious, Pinterest interested, 2 00:00:04,480 --> 00:00:07,759 this episode is for you because we're going all the way in on Pinterest strategies. 3 00:00:07,759 --> 00:00:11,460 And I know you are because some of y'all are tired of, like, what Instagram's 4 00:00:11,599 --> 00:00:15,375 doing with our feelings. So I'm excited to talk to Heather Farris 5 00:00:15,375 --> 00:00:18,895 in this episode today. But first, if you're new, hi. 6 00:00:18,895 --> 00:00:22,575 Hello. My name is Andrea Jones. I'm a mindful marketing strategist, and 7 00:00:22,575 --> 00:00:26,415 my goal is to help you connect more so 8 00:00:26,415 --> 00:00:29,970 that we can grow together and ditch all of that 9 00:00:30,210 --> 00:00:33,890 scrolling. Before we get into the episode though, a word from 10 00:00:33,890 --> 00:00:37,670 our sponsor. Riverside is the all in one podcast 11 00:00:37,730 --> 00:00:41,430 recording and editing tool that I use for this right here show. 12 00:00:41,730 --> 00:00:44,930 I use it to edit not only the audio in the video, it is like 13 00:00:44,930 --> 00:00:48,754 chef's kiss, magical, making the entire process so 14 00:00:48,754 --> 00:00:52,055 so easy. Plus, I love their 15 00:00:52,195 --> 00:00:56,034 magic AI clips. Their little AI robot 16 00:00:56,034 --> 00:00:59,829 in the background pulls out the most impactful moments of the 17 00:00:59,829 --> 00:01:03,510 episodes without me having to comb through and do it myself, resizes them 18 00:01:03,510 --> 00:01:06,950 for social media. So those vertical videos you see on TikTok and 19 00:01:06,950 --> 00:01:10,790 reels, those all come from magic AI inside of Riverside. It's 20 00:01:10,790 --> 00:01:14,355 literally one click. It spits out 10 clips. I pick the 21 00:01:14,355 --> 00:01:18,035 best one and away I go saves me so much time. If you wanna get 22 00:01:18,035 --> 00:01:21,555 on the Riverside train, check it out today, the links in the show notes, and 23 00:01:21,555 --> 00:01:25,235 make sure to use my code DREA, d r e a, at checkout to 24 00:01:25,235 --> 00:01:28,960 get 15% off your membership. Alright. 25 00:01:29,020 --> 00:01:32,640 I'm excited to talk Pinterest. Heather Farris, welcome to the show. 26 00:01:33,580 --> 00:01:37,420 Jones, thank you for having me. I'm excited because it's been a hot 27 00:01:37,420 --> 00:01:40,960 minute since we've had someone talk about Pinterest. I am a Pinterest, 28 00:01:41,784 --> 00:01:45,564 peruser. I use it a lot for my personal life, especially my recipes, 29 00:01:45,865 --> 00:01:49,625 but I don't necessarily use it a lot for business. So I'm excited to 30 00:01:49,625 --> 00:01:53,304 just kinda pick your brain about all things Pinterest today. So Let's 31 00:01:53,304 --> 00:01:57,070 do that. Tell me. Why why should we even think about Pinterest 32 00:01:57,070 --> 00:02:00,909 in 2025? What's the deal? It is that girl 33 00:02:00,909 --> 00:02:04,430 that is not stressful, like the changing algorithms that 34 00:02:04,430 --> 00:02:08,125 happen on meta platforms or the 35 00:02:08,125 --> 00:02:11,805 politically centered content on all of the social media 36 00:02:11,805 --> 00:02:15,185 apps that you might be trying to build a wall around and get away from. 37 00:02:15,245 --> 00:02:19,005 It is not one of those apps where you have to get dressed 38 00:02:19,005 --> 00:02:22,849 and do your makeup and your hair in order to film content because you have 39 00:02:22,849 --> 00:02:26,530 to show up today. It's one of those platforms that you 40 00:02:26,530 --> 00:02:30,290 can quite literally just park your content on behind the scenes while you have your 41 00:02:30,290 --> 00:02:33,810 favorite TV show on, and you've just made, like, a hot tea, and you've got 42 00:02:33,810 --> 00:02:37,644 your blanket across your lap, and you're just cool and cozy. That's 43 00:02:37,705 --> 00:02:41,245 quite literally how I feel about the platform. It's just, like, 44 00:02:41,704 --> 00:02:45,465 cozy, and it's, like, a lot less stressful. Yeah. And I 45 00:02:45,465 --> 00:02:49,260 think we all could use with, a lot less stress in our lives. But 46 00:02:49,260 --> 00:02:53,020 aren't there, like, certain types of businesses that work better for 47 00:02:53,020 --> 00:02:56,540 Pinterest than others? Or tell me about, like, who should be thinking about 48 00:02:56,540 --> 00:03:00,220 Pinterest. There are. There are definitely businesses that it 49 00:03:00,220 --> 00:03:03,845 works better for than others. And I really just think it depends on how 50 00:03:03,845 --> 00:03:07,444 you frame the platform for your business. Like, what is your goal for the 51 00:03:07,444 --> 00:03:10,805 platform? Because some people's goals for certain platforms are 52 00:03:10,805 --> 00:03:14,564 different. There's 24 established categories on 53 00:03:14,564 --> 00:03:18,240 Pinterest, and the ones that are in, like, the far reaches of the 54 00:03:18,240 --> 00:03:21,540 bell curve, like sports and vehicles and 55 00:03:21,920 --> 00:03:25,360 even in some cases, like animals, those are 56 00:03:25,360 --> 00:03:28,960 definitely they have a lot less people interested in those 57 00:03:28,960 --> 00:03:32,355 niches scrolling on the platform for those things. But you 58 00:03:32,655 --> 00:03:36,255 see businesses like I mean, even if you're an influencer and you're doing 59 00:03:36,255 --> 00:03:40,015 affiliate marketing for your income or brand partnerships, Pinterest can still be a really 60 00:03:40,015 --> 00:03:43,695 good platform for you. Service providers, coaches, course 61 00:03:43,695 --> 00:03:47,370 creators, there's still a space for those people and they're the searches for those things 62 00:03:47,370 --> 00:03:50,890 are actually becoming greater and greater. Even my business has seen a lot of 63 00:03:50,890 --> 00:03:54,490 growth on Pinterest in the last several years because Pinterest 64 00:03:54,490 --> 00:03:57,790 marketing itself in search term and search volume has risen. 65 00:03:58,330 --> 00:04:01,230 So even if you're B2B, there's space for you. Now, 66 00:04:01,815 --> 00:04:05,495 businesses, because this was your question, that do better. Home 67 00:04:05,495 --> 00:04:09,095 decor, fashion, food, jewelry, party 68 00:04:09,095 --> 00:04:12,775 planning, weddings, beauty. Like the 69 00:04:12,775 --> 00:04:16,535 big, the big, big ones. Those are obviously what Pinterest is really known 70 00:04:16,535 --> 00:04:19,779 for, but there's still space for a lot of folks 71 00:04:20,480 --> 00:04:23,940 over on Pinterest because it's a search engine at the end of the day. 72 00:04:24,240 --> 00:04:28,000 People are going there to search for things like how to feed 73 00:04:28,000 --> 00:04:31,695 an elderly cat. You would be surprised the amount of 74 00:04:31,695 --> 00:04:35,375 people that are actually looking for that or, you know, what's the best 75 00:04:35,375 --> 00:04:39,155 pet bed for an outdoor cat or something like that. Something odd 76 00:04:39,294 --> 00:04:42,975 kind of on the the outer reaches of the the bell curve, as I mentioned 77 00:04:42,975 --> 00:04:46,450 earlier. So does that answer your question? It 78 00:04:46,450 --> 00:04:50,130 does. And you actually bring up my next question, which is, Pinterest 79 00:04:50,130 --> 00:04:53,970 is search based. So I know for me specifically, I tend to 80 00:04:53,970 --> 00:04:57,795 search for specific things like, toddler hairstyles or, 81 00:04:59,395 --> 00:05:03,075 like, recipes or, like, how to dress my postpartum 82 00:05:03,075 --> 00:05:06,915 belly, like like, very specific things. So so 83 00:05:06,915 --> 00:05:10,595 Pinterest is a lot different than some of the other, like, social 84 00:05:10,595 --> 00:05:14,210 first platforms. Tell me more about the search element 85 00:05:14,210 --> 00:05:17,889 of Pinterest. So we do have two sides of our algorithm. We do very 86 00:05:17,889 --> 00:05:21,490 much have that engagement side of what you're kind of used to 87 00:05:21,490 --> 00:05:25,090 with Instagram or Facebook or TikTok. We also have that 88 00:05:25,090 --> 00:05:28,855 search side. So, everything search 89 00:05:28,995 --> 00:05:32,835 is, like, indexed based on what's in the image. The actual image, they can read 90 00:05:32,835 --> 00:05:36,595 the image and index even the images in it, the video in it. The 91 00:05:36,595 --> 00:05:40,115 text on the image can get indexed, and then the pin 92 00:05:40,115 --> 00:05:43,530 title, pin descriptions, the words that you put on the pin with 93 00:05:43,530 --> 00:05:47,210 the pin are also indexed. So think about it the same way that you 94 00:05:47,210 --> 00:05:50,970 are writing blog posts or filming podcast episodes and then putting those 95 00:05:50,970 --> 00:05:54,730 on your website. Google is then indexing that content to be served 96 00:05:54,730 --> 00:05:58,505 when someone searches for it. Then based on engagement 97 00:05:58,645 --> 00:06:02,485 factors, based on, you know, how much search volume 98 00:06:02,485 --> 00:06:06,265 there are for those things, you're gonna start getting served in those 99 00:06:06,645 --> 00:06:10,290 search queries, and your pins will start getting placed. 100 00:06:10,290 --> 00:06:14,050 Now we have something on Google that we don't have 101 00:06:14,050 --> 00:06:17,729 on Pinterest. We have keyword cannibalization on our websites. You don't wanna use the same 102 00:06:17,729 --> 00:06:21,570 exact keyword on every single page for every single blog post because Google's not gonna 103 00:06:21,570 --> 00:06:25,195 know what to actually rank if you do that. We don't have that with 104 00:06:25,195 --> 00:06:28,875 Pinterest. So if you have a a set of topics that you cover all the 105 00:06:28,875 --> 00:06:32,635 time and you wanna use the same keywords consistently, you can do that, and 106 00:06:32,635 --> 00:06:36,395 you're actually more likely to rank in the long term because you've got 107 00:06:36,395 --> 00:06:40,170 more pins that Pinterest can rank for you, and you have more capability for 108 00:06:40,170 --> 00:06:43,530 people to click on those pins. More clicks, the more 109 00:06:43,530 --> 00:06:46,430 engagement, the higher up in search those things will drive, 110 00:06:46,890 --> 00:06:50,650 ultimately resulting in you ranking towards the top of the search, if not at 111 00:06:50,650 --> 00:06:54,305 the top. I know. Okay. I have I have a bunch of follow-up questions. 112 00:06:54,444 --> 00:06:57,985 I can see your brain turning, so I wanted to pause. So 113 00:06:58,125 --> 00:07:01,884 so okay. When I was heavy into my Pinterest game, I was 114 00:07:01,884 --> 00:07:05,470 blogging a lot. And I would take my blog posts and I 115 00:07:05,470 --> 00:07:09,230 would create, you know, like, five to seven different graphics in Canva and 116 00:07:09,230 --> 00:07:13,070 then, like, pin them and pin them to a bunch of boards and even 117 00:07:13,070 --> 00:07:16,750 had a bunch of group boards. Tell me about, like, what about that 118 00:07:16,750 --> 00:07:20,430 strategy is outdated? Do we have to have blogs? Like, give me 119 00:07:20,430 --> 00:07:23,945 the update. So if you want long term 120 00:07:23,945 --> 00:07:27,725 evergreen content that Pinterest can serve for years, then 121 00:07:28,104 --> 00:07:31,865 a place on your website where they can send that traffic is going to be 122 00:07:31,865 --> 00:07:35,650 the best. Now pinners are accustomed to reading blogs because 123 00:07:35,650 --> 00:07:39,490 that's what we have trained them to do since day one, is read blogs. 124 00:07:39,490 --> 00:07:43,110 The original big Pinterest accounts for business were, 125 00:07:43,330 --> 00:07:47,155 you know, the the big food bloggers that we 126 00:07:47,155 --> 00:07:50,915 see now that have, like, Food Network shows. But, a 127 00:07:50,915 --> 00:07:53,795 lot of them have, like, cookbooks and food shows and things like that. So they 128 00:07:53,795 --> 00:07:57,015 were the originals. They were blogging. And then, 129 00:07:57,715 --> 00:08:01,370 we have trained now Pinterest users to click on blog posts. 130 00:08:01,430 --> 00:08:04,790 People on Pinterest want to know more. They're not 131 00:08:04,790 --> 00:08:08,630 like Instagram or Facebook users where they're looking for, like, 132 00:08:08,630 --> 00:08:12,310 quick entertainment or, like, short loops. They're looking 133 00:08:12,310 --> 00:08:15,615 for long term because they are searching for things, 134 00:08:15,675 --> 00:08:19,135 oftentimes they are in a different mindset than a Instagram 135 00:08:19,275 --> 00:08:23,035 scroller. So if I'm going there and I'm looking for toddler 136 00:08:23,035 --> 00:08:26,715 hairstyles, I'm probably looking at different things. I'm looking 137 00:08:26,715 --> 00:08:30,300 at what kind of, like little bobbies and, 138 00:08:30,300 --> 00:08:33,980 like, pins and thing. What hair products am I gonna need for these 139 00:08:33,980 --> 00:08:36,860 hairstyles? Do I have them? Am I gonna need to make a Walmart list because 140 00:08:36,860 --> 00:08:40,460 now I gotta go to the store? Like, all of that is 141 00:08:40,460 --> 00:08:42,799 taking place in the mind of a Pinterest searcher. 142 00:08:43,865 --> 00:08:47,385 Whereas if we are scrolling, we see something cute and we're like, oh, I might 143 00:08:47,385 --> 00:08:50,745 have that. Let me look at that again later. We save this on Instagram. I'm 144 00:08:50,745 --> 00:08:54,505 never going to go back and look at it again. So pinners are totally different 145 00:08:54,505 --> 00:08:58,250 in that mindset. So as you are using 146 00:08:58,250 --> 00:09:01,710 Pinterest and you are using those keywords, I would say, yes, 147 00:09:02,090 --> 00:09:05,850 you should definitely have a blog because long term evergreen, we 148 00:09:05,850 --> 00:09:08,750 are seeing pins that are two, three years old actually 149 00:09:09,210 --> 00:09:11,790 driving the most traffic for the average account. 150 00:09:12,845 --> 00:09:16,685 Yeah. Yeah. So does it have to be a blog too? What about, like, podcasts 151 00:09:16,685 --> 00:09:20,445 or videos? Like, I'm seeing some other styles of long 152 00:09:20,445 --> 00:09:24,285 form content on Pinterest, but I'm not sure, like, are people actually enjoying 153 00:09:24,285 --> 00:09:28,100 them or not? Yeah. So the most obvious way to share 154 00:09:28,100 --> 00:09:31,720 long form content is in the form of a blog post. Even podcasters 155 00:09:31,860 --> 00:09:34,820 have the ability to do that with show notes. So if you have a long 156 00:09:34,820 --> 00:09:38,660 form show note with your podcast player embedded in it, you can 157 00:09:38,660 --> 00:09:41,955 drop traffic to that with Pinterest. And then as a YouTuber 158 00:09:42,015 --> 00:09:45,315 myself, that's my primary mode of long form content. 159 00:09:46,015 --> 00:09:49,855 I embed my long form videos in blog posts, and then 160 00:09:49,855 --> 00:09:52,415 I make a blog post that goes with it. So much like your show notes, 161 00:09:52,415 --> 00:09:55,950 I'm writing a blog for my YouTube video and I'm sharing those on 162 00:09:55,950 --> 00:09:59,630 Pinterest. So it's all kind of going to that same place. And then within 163 00:09:59,630 --> 00:10:03,390 that, I'm optimizing it for products. I'm putting paid products with those. I'm 164 00:10:03,390 --> 00:10:07,149 putting free lead magnets in those so people have the ability to 165 00:10:07,149 --> 00:10:10,685 kind of start where they're at and go take the next step that's best for 166 00:10:10,685 --> 00:10:14,465 them. Yeah. I love that. And I I love the embedded 167 00:10:14,525 --> 00:10:18,285 YouTube video and the blog post too. I started doing this with a lot of 168 00:10:18,285 --> 00:10:21,970 my content as well because we have honestly, we have a lot of content. So 169 00:10:21,970 --> 00:10:25,430 it's like just another way to distribute it, which I love. 170 00:10:26,050 --> 00:10:29,830 The other thing that you mentioned too about Pinterest is 171 00:10:29,970 --> 00:10:32,710 how long the pins last. 172 00:10:33,890 --> 00:10:37,685 Talk to me more about, like, the Pinterest lifespan 173 00:10:37,985 --> 00:10:41,765 versus, like, some of the other social platforms. Years. 174 00:10:41,985 --> 00:10:45,825 And I keep using this phrase, park your content, because it's quite literally, 175 00:10:45,825 --> 00:10:49,045 like, you can park your content and it will serve for years. So 176 00:10:49,505 --> 00:10:53,300 just, like, for kicks and giggles really quickly while I talk to 177 00:10:53,300 --> 00:10:56,839 you about this. So I have a client. She's a teacher client, 178 00:10:56,899 --> 00:11:00,199 and she is based in Australia primarily. 179 00:11:00,819 --> 00:11:04,505 And I'm just gonna open up her analytics really quickly and tell you the age 180 00:11:04,505 --> 00:11:08,024 of the pins in her last thirty days, because I have a feeling some of 181 00:11:08,024 --> 00:11:11,865 them are old. When I did this about six months ago, they were four 182 00:11:11,865 --> 00:11:15,404 to five years old, her top pins. So her very 183 00:11:15,785 --> 00:11:18,444 top pin, I pinned in 2022, January. 184 00:11:19,840 --> 00:11:23,300 That's three years. And then her fourth one, 185 00:11:23,440 --> 00:11:26,960 August twenty twenty two. And then we have a 186 00:11:26,960 --> 00:11:30,640 2023, '20 '20 '3, a 187 00:11:30,640 --> 00:11:34,425 2022. So the age of her tie, 188 00:11:34,425 --> 00:11:38,265 I have a 11/10/2021. And this is right when we started working 189 00:11:38,265 --> 00:11:42,105 together, I pinned that one. So the age of the top 190 00:11:42,105 --> 00:11:45,660 pens in her last thirty days are a 191 00:11:45,660 --> 00:11:49,260 mix between brand new 2024 to 25 and 192 00:11:49,260 --> 00:11:52,860 old. So it spans years. I have 193 00:11:52,860 --> 00:11:56,540 experienced this with my own websites. I've experienced this across 194 00:11:56,540 --> 00:12:00,160 client accounts. I've experienced this within student accounts as well. 195 00:12:00,675 --> 00:12:04,435 So because of that search capability, it really all comes 196 00:12:04,435 --> 00:12:08,115 back to that. It's not just the, you 197 00:12:08,115 --> 00:12:11,715 know, momentum behind a trending song, and that's the only reason why your video is 198 00:12:11,715 --> 00:12:14,455 getting hits right now. As soon as that fizzles out, it's gone. 199 00:12:15,420 --> 00:12:18,880 Yeah. And I think this is where some of the, like, frustration comes 200 00:12:18,940 --> 00:12:22,700 with the kind of short form platforms. And and 201 00:12:22,700 --> 00:12:26,220 not to those listening, nothing against this against them completely. Y'all 202 00:12:26,220 --> 00:12:29,645 know. I love them. I love them for what they are. They do the they 203 00:12:29,645 --> 00:12:33,245 do what they need to do, especially from, like, the connectivity and 204 00:12:33,245 --> 00:12:37,005 community piece. Yes. And sometimes it can be 205 00:12:37,005 --> 00:12:40,845 very frustrating to, like, feel like you're chasing chasing the trends or the 206 00:12:40,845 --> 00:12:44,649 memes or or the algorithm changes and you've gotta you've gotta 207 00:12:44,649 --> 00:12:48,410 change your strategy. So with that in mind, I would love to talk more 208 00:12:48,410 --> 00:12:51,769 about, like, okay. So we're sitting down to, like, start 209 00:12:51,769 --> 00:12:55,130 pinning. What are some of the things we should think about so that we do 210 00:12:55,130 --> 00:12:58,945 have that pin that, you know, has legs? And, you know, three years from now, 211 00:12:58,945 --> 00:13:02,625 we're looking back, like, thank goodness I pinned that. Yeah. So 212 00:13:02,625 --> 00:13:05,525 one of the things I want you to think about and actually do, 213 00:13:06,305 --> 00:13:10,005 depending on your niche, you're gonna see more in this tool than others. 214 00:13:10,440 --> 00:13:14,220 So I want you to use the Pinterest trends tool. Now, Pinterest 215 00:13:14,280 --> 00:13:17,960 trends are not the same as Instagram or Facebook or TikTok trends. They're just 216 00:13:17,960 --> 00:13:21,500 not. Pinterest trends are more relevant to like Google trends. 217 00:13:21,880 --> 00:13:25,584 These are search trends over time that have happened. And then 218 00:13:25,584 --> 00:13:29,345 there's a certain, like, timeline on those of when they're popular and when 219 00:13:29,345 --> 00:13:32,464 they're not as popular. So I want you to use the trends tool. It's 220 00:13:32,464 --> 00:13:36,225 trends.pinterest.com. And I want you to go there. And depending 221 00:13:36,225 --> 00:13:39,180 on what's in your reel or in your, 222 00:13:39,959 --> 00:13:43,720 blog post that you want to put over on Pinterest, I want 223 00:13:43,720 --> 00:13:46,759 you to search for that. So let's just say it's winter skin care because I 224 00:13:46,759 --> 00:13:50,519 was just making pens for a client for that. I want you to search 225 00:13:50,519 --> 00:13:53,875 in the trends tool, winter skin care, and I want you to open up that 226 00:13:53,875 --> 00:13:57,075 trend. I know it's trend because I was just looking at it. I want you 227 00:13:57,075 --> 00:14:00,755 to open that up. It's gonna open in another window and underneath it is 228 00:14:00,755 --> 00:14:04,515 underneath this graph. It's gonna show you a bunch of related 229 00:14:04,515 --> 00:14:08,190 trends, and I want you to parse through those and click on them Gonna 230 00:14:08,190 --> 00:14:11,710 continue giving you more related search terms, and I want you to start 231 00:14:11,710 --> 00:14:15,550 using those terms in the pin that you're gonna make and put on your 232 00:14:15,550 --> 00:14:18,830 profile. I also want you to use the most popular one out of all of 233 00:14:18,830 --> 00:14:22,495 those as your board name. And then you need 234 00:14:22,495 --> 00:14:25,535 to create a board description and then you need to write a pen title and 235 00:14:25,535 --> 00:14:29,235 pen description, and you're going to use those relevant search terms in those places. 236 00:14:30,255 --> 00:14:33,155 That's what's going to give this pen legs for years to come. 237 00:14:34,290 --> 00:14:38,130 This is fascinating. I love that we're using the data too. I'm a 238 00:14:38,130 --> 00:14:41,970 big fan of the data. And I feel like sometimes when we're 239 00:14:41,970 --> 00:14:45,650 starting from the blank page, we can just like, oh, I think this is what 240 00:14:45,650 --> 00:14:49,105 people want. But, no, like, we're actually looking at what people are searching 241 00:14:49,105 --> 00:14:52,465 for. Yes. Okay. So then what are we pinning 242 00:14:52,465 --> 00:14:56,305 with with with this? Like, now that we've got our search terms, now that we've, 243 00:14:56,305 --> 00:15:00,145 you know, got our board, we've got our description, what is it that we're 244 00:15:00,145 --> 00:15:03,660 pinning? Okay. So let's take that winter skincare 245 00:15:03,660 --> 00:15:07,040 example again because it's just really relevant for a client of mine right now. 246 00:15:08,060 --> 00:15:11,740 She can create an Instagram reel that is whatever style she 247 00:15:11,740 --> 00:15:14,556 wants. She could do a face to camera how to. She could do an explainer. 248 00:15:14,556 --> 00:15:14,940 She could do a video showcasing all of her skincare products. It could be informational 249 00:15:14,940 --> 00:15:18,755 or showcasing all of her skincare 250 00:15:18,755 --> 00:15:22,295 products. It could be informational or product based. 251 00:15:22,834 --> 00:15:26,595 You're gonna take that piece of content and you're gonna upload it into the 252 00:15:26,595 --> 00:15:30,210 create tab on Pinterest. You're gonna use all of those relevant search terms 253 00:15:30,770 --> 00:15:34,370 to pin it to the most appropriate word. So whether it's information or whether it's 254 00:15:34,370 --> 00:15:37,970 product, there's someone on Pinterest searching for it, and we are going to 255 00:15:37,970 --> 00:15:41,750 optimize it to then be served to them when they're searching for it. 256 00:15:42,290 --> 00:15:45,705 Okay. We just dove into video which was my next question 257 00:15:45,705 --> 00:15:49,065 because a fun fact, my sister used to send 258 00:15:49,065 --> 00:15:52,665 me pins that were, like, TikTok videos and I was 259 00:15:52,665 --> 00:15:56,100 like, I've already seen this, but she doesn't she's not on TikTok at all. Like, 260 00:15:56,100 --> 00:15:59,700 she doesn't like the app, will never download it, but she watches videos on Pinterest. 261 00:15:59,700 --> 00:16:03,220 It is, like, mind blown. And if y'all been listening to the podcast, you've heard 262 00:16:03,220 --> 00:16:06,980 this before, but, like, mind blown because that that is not my 263 00:16:06,980 --> 00:16:10,305 inclination on Pinterest, but micro video 264 00:16:10,524 --> 00:16:14,285 is on Pinterest. It used to be called idea pins, but they're just called pins 265 00:16:14,285 --> 00:16:18,045 now. Right? Tell me more about the video element of Pinterest. My 266 00:16:18,045 --> 00:16:21,805 gosh. Listen. We have had video on Pinterest since before TikTok 267 00:16:21,805 --> 00:16:25,610 came online. Like, we have had it for so long. We 268 00:16:25,610 --> 00:16:28,990 just have never like, it's never been, you know, 269 00:16:29,290 --> 00:16:33,130 that thing that we have done. So people have always done video on Pinterest as 270 00:16:33,130 --> 00:16:36,890 far back as I can remember. It's just changed and 271 00:16:36,890 --> 00:16:40,545 morphed over the years. We've gotten we had short videos to start, then we got 272 00:16:40,545 --> 00:16:44,305 longer videos. Now we have, like, four seconds up to, like, 273 00:16:44,305 --> 00:16:47,985 five minutes roundabout. I don't see people really posting five minute videos 274 00:16:47,985 --> 00:16:51,665 anymore. But, yes, we've had an evolution. We had video pins, 275 00:16:51,665 --> 00:16:55,510 then we had idea pins. Now we just have we just have pins. They 276 00:16:55,510 --> 00:16:58,790 just called them pins and you can do them in image or video format. And 277 00:16:58,790 --> 00:17:02,470 if you are a short form video creator, Pinterest is 278 00:17:02,470 --> 00:17:05,910 a really great way for you to repurpose that content, especially if you're doing it 279 00:17:05,910 --> 00:17:06,678 on Instagram, because we do have this native Instagram integration now where it will just 280 00:17:06,678 --> 00:17:09,944 pull your content over for you. There's a little integration now where it will just 281 00:17:09,944 --> 00:17:13,305 pull your content over for you. There's a little bit of work you need to 282 00:17:13,305 --> 00:17:17,145 do after that happens. We can talk about it, but it will 283 00:17:17,145 --> 00:17:20,984 get you about 75% of the way there. Now you can do video 284 00:17:20,984 --> 00:17:24,829 that is informational or product based. Either way works. 285 00:17:25,609 --> 00:17:28,650 And it really just depends on how you want it to work for you. So 286 00:17:28,650 --> 00:17:32,410 if you want it to just build engagement on your profile and grow 287 00:17:32,410 --> 00:17:36,010 followers and things like that, you don't need to do anything with it. Let's say 288 00:17:36,010 --> 00:17:39,425 if it's an Instagram reel getting pulled over to Pinterest, you could just let it 289 00:17:39,425 --> 00:17:43,265 go to your profile, let it build engagement, and drive back to Instagram 290 00:17:43,265 --> 00:17:47,105 if people click on it. Or if you want it to drive traffic to 291 00:17:47,105 --> 00:17:50,945 your website and you let's say it's winter skincare and you have a skincare line 292 00:17:50,945 --> 00:17:54,750 or a blog post that could match that reel, you can change the link on 293 00:17:54,750 --> 00:17:58,110 it after it hits Pinterest and draw traffic to your website 294 00:17:58,110 --> 00:18:01,710 instead. So there's so many, like, little options to the 295 00:18:01,710 --> 00:18:05,390 strategy that you can use. And Pinterest 296 00:18:05,390 --> 00:18:09,145 is a great, great place to actually create video. And this 297 00:18:09,145 --> 00:18:12,664 is actually a warning for all the parents in the room. Any 298 00:18:12,664 --> 00:18:16,365 moms, any dads listening. If you have teenagers, just like what Andrea 299 00:18:16,424 --> 00:18:20,170 said, her sister uses Pinterest and watches TikTok videos. Your 300 00:18:20,170 --> 00:18:23,770 kids are seeing things that you didn't maybe realize that they were 301 00:18:23,770 --> 00:18:27,530 seeing. So put some parental controls on there because I I'm a 302 00:18:27,530 --> 00:18:31,370 mom of a teenager and I've just realized in, like, the last year and a 303 00:18:31,370 --> 00:18:35,125 half, her having Pinterest, that that was happening. So I actually 304 00:18:35,125 --> 00:18:38,725 created a teen account for her and locked down the parental settings. So, 305 00:18:38,725 --> 00:18:42,325 yes, people are sharing their TikTok videos over there. It has been 306 00:18:42,325 --> 00:18:45,845 happening for a long time. And that's good to know. You 307 00:18:45,845 --> 00:18:48,870 should not only use it for your business, but you should also be aware for 308 00:18:48,870 --> 00:18:52,250 your family. Yeah. Yeah. That is very good to know. 309 00:18:52,790 --> 00:18:55,990 And I think the more we are aware of how, 310 00:18:56,309 --> 00:18:59,610 Pinterest works, the better that we can make it work for us, 311 00:19:00,230 --> 00:19:03,985 kids included. So I'm curious about, like, Pinterest's algorithm 312 00:19:04,045 --> 00:19:06,625 because you mentioned that, you know, they've got the trends. 313 00:19:07,645 --> 00:19:10,625 It's search based, but it also has, like, a home 314 00:19:11,565 --> 00:19:15,020 feed. Like, when you first open it, you know, when you log into the app, 315 00:19:15,020 --> 00:19:17,440 whatever, it it serves up content to you. 316 00:19:18,780 --> 00:19:22,380 How how is that algorithm how does that work? How do we make sure we're 317 00:19:22,380 --> 00:19:26,025 we're, you know, showing up in people's home feed, that sort of thing? It's an 318 00:19:26,025 --> 00:19:29,705 engagement based algorithm. So your home feed, your related feed are 319 00:19:29,705 --> 00:19:33,465 engagement based. Based on things you're engaging with on the platform, you're 320 00:19:33,465 --> 00:19:37,145 gonna see those things in your home feed. So we need to be creating content 321 00:19:37,145 --> 00:19:40,365 that is click worthy and that people are willing to save to their boards, 322 00:19:41,170 --> 00:19:45,010 not just things that are cute or, you know, quotes 323 00:19:45,010 --> 00:19:48,150 and things like that, because those just, we don't see those work as well. 324 00:19:48,850 --> 00:19:52,530 You want to create things that are interesting, that are curiosity driven, 325 00:19:52,530 --> 00:19:56,130 that are click worthy. And if you can do that, and if you can 326 00:19:56,130 --> 00:19:59,705 generate saves, then you are going to be showing up in people's home feeds 327 00:19:59,705 --> 00:20:03,545 because that is engagement based first. The more you engage 328 00:20:03,545 --> 00:20:07,225 with someone's content, the more pins you will see from them. So 329 00:20:07,225 --> 00:20:11,010 one tiny engagement with, like, one pin, you're probably gonna see 330 00:20:11,010 --> 00:20:14,770 maybe one or two pins in your home feed from that person. If 331 00:20:14,770 --> 00:20:18,610 you follow them and then you start engaging with their content all the time, you're 332 00:20:18,610 --> 00:20:22,210 gonna see a lot more of their content. So I follow one of my clients 333 00:20:22,210 --> 00:20:26,035 because one of my clients is in the business space, and her 334 00:20:26,035 --> 00:20:29,875 content is really relevant for my profile. So I actually wanna see her content, 335 00:20:29,875 --> 00:20:32,674 engage with it because when I see it and engage with it, I wanna be 336 00:20:32,674 --> 00:20:36,375 able to save it so my followers can see her content too. 337 00:20:37,475 --> 00:20:41,110 So I see a lot. Every time on my home 338 00:20:41,110 --> 00:20:44,790 feed I log in, there's probably seven or eight different pins that are 339 00:20:44,790 --> 00:20:48,630 recent of hers that I've pinned for her in my 340 00:20:48,630 --> 00:20:52,310 own feed. So the more touches, the more you're gonna 341 00:20:52,310 --> 00:20:56,045 see. And the more you save, definitely, the 342 00:20:56,045 --> 00:20:59,505 more you're gonna see. Now here's a caveat. You don't need to follow someone 343 00:20:59,805 --> 00:21:03,405 to see their content. You just have to engage with it. Yeah. I 344 00:21:03,405 --> 00:21:07,165 think a lot of platforms are going this direction where, like, followers don't really matter, 345 00:21:07,165 --> 00:21:10,679 and it they never really have on Pinterest. It's all about, like, impressions 346 00:21:10,980 --> 00:21:14,659 and saves. So with that in mind, like, how much 347 00:21:14,659 --> 00:21:18,419 content are we talking here? Because my first thought is, like, okay. So I come 348 00:21:18,500 --> 00:21:20,899 and again, I used to be big on Pinterest. I used to be a fashion 349 00:21:20,899 --> 00:21:24,625 blogger. So, like, Pinterest was my thing, like, ten plus years 350 00:21:24,625 --> 00:21:28,465 ago. Right? And back then, you used to, like, pin I 351 00:21:28,465 --> 00:21:32,225 think that they were, like, pinned 20 times a day. Yeah. You know, go 352 00:21:32,225 --> 00:21:35,585 to all the group boards. And, like, now I think about it. I'm like, that 353 00:21:35,585 --> 00:21:39,105 sounds exhausting. Like, I literally don't have time for that. So, you know, 354 00:21:39,105 --> 00:21:42,919 how frequently are we creating content for Pinterest, and what does that look 355 00:21:42,919 --> 00:21:46,520 like? For the last three years, three solid 356 00:21:46,520 --> 00:21:50,360 years, within my agency, you know, side of my 357 00:21:50,360 --> 00:21:54,059 business with my clients, I have been pinning one 358 00:21:54,835 --> 00:21:58,675 thing per day pretty consistently. Now I have some clients that we 359 00:21:58,675 --> 00:22:02,275 pin three to five things a day for them. It just depends 360 00:22:02,275 --> 00:22:06,115 on, a, how much they pay me because that's gonna vary 361 00:22:06,115 --> 00:22:09,770 based on how many hours I can give them, and b, how much content they 362 00:22:09,770 --> 00:22:12,410 create. Because if you don't create a lot of content, there's not a lot of 363 00:22:12,410 --> 00:22:15,610 things I can do for you on the platform, but it's a minimum of one 364 00:22:15,610 --> 00:22:19,210 pen a day is what we do. And that's what I suggest. 30 things a 365 00:22:19,210 --> 00:22:22,925 month. I think you can sit down in a couple of hours, parse through your 366 00:22:22,925 --> 00:22:26,765 content, check Pinterest transfer keywords, make some 367 00:22:26,765 --> 00:22:30,525 pins, publish them through the native scheduler tool. You've done 368 00:22:30,525 --> 00:22:33,985 all of this probably by just paying for a Canvas subscription 369 00:22:35,360 --> 00:22:38,640 because you don't need to pay for a scheduler right away because Pinterest has a 370 00:22:38,640 --> 00:22:42,320 scheduler right built into their platform. They're actually adding more features 371 00:22:42,320 --> 00:22:46,160 lately, like product tagging within the scheduler, where if you are a 372 00:22:46,160 --> 00:22:49,935 product seller, you can actually tag your products in your image or video pins 373 00:22:50,175 --> 00:22:53,695 while you're scheduling them. Nice. And you you don't get this 374 00:22:53,695 --> 00:22:57,535 capability through third party tools. You only get that through, the 375 00:22:57,535 --> 00:23:01,375 native integration right on Pinterest. So, you don't even need to pay 376 00:23:01,375 --> 00:23:04,900 for a scheduler right away or at all if you don't want to. Yeah. Okay. 377 00:23:04,900 --> 00:23:08,360 So once a day feels manageable, especially if we batch create 378 00:23:08,900 --> 00:23:12,600 some of those pins. And I do have a question about pin, 379 00:23:13,060 --> 00:23:16,900 what's the word I'm uniqueness. There was, like, some drama a couple years ago 380 00:23:16,900 --> 00:23:20,515 about, like, pinning the same like, let's say you designed 381 00:23:20,515 --> 00:23:23,475 an image in Canva and you pin the same thing to, like, a bunch of 382 00:23:23,475 --> 00:23:26,855 different boards versus creating unique pins. 383 00:23:27,635 --> 00:23:31,315 What's the update on that? So this actually dates 384 00:23:31,315 --> 00:23:35,080 back to, 02/2018. I went to a an in person 385 00:23:35,080 --> 00:23:38,760 Pinterest conference. It was the first one I ever visited. And during that 386 00:23:38,760 --> 00:23:41,900 conference, they unveiled what they were calling, 387 00:23:43,080 --> 00:23:46,775 they kind of started at that point talking about FreshPens, and they 388 00:23:46,775 --> 00:23:50,615 unveiled what they were calling pin stats. So each individual pin and 389 00:23:50,615 --> 00:23:53,835 if it's the same exact image going to the same URL, 390 00:23:54,455 --> 00:23:57,515 then those all of those stats are actually lumped into one 391 00:23:57,975 --> 00:24:01,730 pin in your analytics. So it'll there'll be like a little check mark 392 00:24:01,730 --> 00:24:04,850 next to it. And it says like all variations of this pin or there's some 393 00:24:04,850 --> 00:24:08,610 language along those lines. I 394 00:24:08,610 --> 00:24:12,304 prefer you create unique individual pins and 395 00:24:12,304 --> 00:24:16,145 schedule those and repurpose the description. Maybe you change out 396 00:24:16,145 --> 00:24:19,985 the title a little bit, but have five unique pins instead 397 00:24:19,985 --> 00:24:22,645 of pinning the same pin five times. 398 00:24:23,585 --> 00:24:27,350 Because you're spreading your wings a lot further if you're using five 399 00:24:27,350 --> 00:24:30,710 different keywords and five different titles that maybe the same 400 00:24:30,710 --> 00:24:34,550 description with the same five keywords for all five. That is 401 00:24:34,550 --> 00:24:38,310 totally fine to do, and you're probably gonna see more reach that 402 00:24:38,310 --> 00:24:41,750 way than if you were to do one pin and Pinterest sees it as the 403 00:24:41,750 --> 00:24:45,565 same exact image. If they're not serving it to an 404 00:24:45,645 --> 00:24:48,765 like, if people aren't engaging with it right away and then they're not serving it 405 00:24:48,765 --> 00:24:51,585 but only in search, you're gonna see less 406 00:24:52,205 --> 00:24:55,805 break. Yeah. Yeah. Okay. That makes a lot of 407 00:24:55,805 --> 00:24:59,110 sense. Now this may be a little bit of a controversial 408 00:24:59,169 --> 00:25:03,010 question, but one of the one of the 409 00:25:03,010 --> 00:25:06,789 challenges that I've always had with Pinterest is that 410 00:25:06,850 --> 00:25:10,610 it will send a ton of traffic. Don't get me wrong. I've always had 411 00:25:10,610 --> 00:25:14,445 ton of traffic, but that traffic doesn't necessarily convert as much as other 412 00:25:14,445 --> 00:25:18,205 platforms. What's the update on that? Because I feel like Pinterest 413 00:25:18,205 --> 00:25:21,805 users are so much earlier in their buyer's journey. They're usually 414 00:25:21,805 --> 00:25:25,105 planning, they're plotting, they're scheming, you know, whereas, 415 00:25:25,725 --> 00:25:29,480 you know, someone who, you know, searches for something on Google, 416 00:25:29,620 --> 00:25:33,139 maybe a little bit farther along, or someone who clicks something on 417 00:25:33,139 --> 00:25:36,500 Instagram may have, like, the relationship element there. 418 00:25:36,500 --> 00:25:40,019 So, what are we seeing now as far as, like, traffic from 419 00:25:40,019 --> 00:25:43,725 Pinterest and how is that converting? And what should what expectation should 420 00:25:43,725 --> 00:25:47,485 we have on that traffic? That's a really great question and one 421 00:25:47,485 --> 00:25:50,625 I actually haven't gotten from anyone in a long time or if at all. 422 00:25:50,924 --> 00:25:54,304 So I actually still see a very similar 423 00:25:54,960 --> 00:25:58,659 component to what you're talking about for not only students, but for clients. 424 00:25:59,360 --> 00:26:03,200 And it's really it all comes back to how we create our content 425 00:26:03,200 --> 00:26:06,960 and how conversion friendly the content is. So if you 426 00:26:06,960 --> 00:26:10,755 are making list posts, for example, and it's one of those 427 00:26:10,755 --> 00:26:14,355 annoying ones and let's just be clear. I hate list 428 00:26:14,355 --> 00:26:17,875 posts that are food. I do not want to go to a blog post that's 429 00:26:17,875 --> 00:26:20,855 75 recipes for chicken. Okay? No. 430 00:26:21,955 --> 00:26:25,720 I want five recipes or one. So 431 00:26:25,720 --> 00:26:29,340 it just depends on how you're optimizing that content for conversion. 432 00:26:29,720 --> 00:26:33,160 So if you are doing, like, list posts, for example, you're probably not gonna 433 00:26:33,160 --> 00:26:36,600 see those do as well on the website for 434 00:26:36,600 --> 00:26:40,265 conversion as well as maybe on Pinterest. They're getting lots of 435 00:26:40,265 --> 00:26:44,025 safes because they're really idea focused. So we really need to be 436 00:26:44,025 --> 00:26:47,465 creating content across the buyer journey. We can't just create content for the 437 00:26:47,465 --> 00:26:50,985 awareness phase. We also have to be creating content for the consideration and the 438 00:26:50,985 --> 00:26:54,650 purchase phase. This is something that I do for all of my clients. I drive 439 00:26:54,650 --> 00:26:58,410 con I drive pins, and I often refer to it as content, but I drive 440 00:26:58,410 --> 00:27:01,710 pins to my posts, to lead magnets, to products, 441 00:27:02,570 --> 00:27:06,395 all of them, not just to content. So I think where 442 00:27:06,455 --> 00:27:10,215 a lot of people are coming when it comes to this question is they're just 443 00:27:10,215 --> 00:27:13,975 really accustomed. Earlier on in the conversation, you said, are we still driving traffic to 444 00:27:13,975 --> 00:27:17,640 blogs? They're only sending traffic to blogs. But 445 00:27:17,640 --> 00:27:20,520 if it's not a legal page on your website and you want it to get 446 00:27:20,520 --> 00:27:23,960 traffic, you should be making pins to it. So it could be a portfolio page. 447 00:27:23,960 --> 00:27:27,720 It can be a service page. It can be your podcast page, landing 448 00:27:27,720 --> 00:27:31,180 page for products, those limited time offers that you have, 449 00:27:31,400 --> 00:27:35,075 wait list pages, guest podcast episodes. 450 00:27:35,075 --> 00:27:38,375 I I make pins for all of these appearances that I do. 451 00:27:39,154 --> 00:27:42,995 YouTube videos. Anything and everything you can make 452 00:27:42,995 --> 00:27:46,355 pins for. Now I want people to send traffic to their best 453 00:27:46,355 --> 00:27:49,840 conversion tool. So for me, that is YouTube videos. 454 00:27:50,700 --> 00:27:54,380 But I don't wanna send traffic to YouTube. I want them to send traffic to 455 00:27:54,380 --> 00:27:58,220 heather ferris dot com. So that's what I do. I put the blog, on 456 00:27:58,220 --> 00:28:01,965 my website with the YouTube video in the blog, and I drive traffic 457 00:28:01,965 --> 00:28:05,085 to that. And then I know if they watch that YouTube video, I'm more likely 458 00:28:05,085 --> 00:28:08,685 to get a membership member that's gonna subscribe or someone join my email 459 00:28:08,685 --> 00:28:12,305 list because I do my best conversions in video. 460 00:28:12,525 --> 00:28:16,340 So think about that aspect too. Yeah. 461 00:28:16,720 --> 00:28:19,780 Okay. Yeah. I love this. This reminds me of, 462 00:28:20,560 --> 00:28:23,920 so one of my one of my best converting things is my free 463 00:28:23,920 --> 00:28:27,440 course. And so I feel like if I were to jump back into the 464 00:28:27,440 --> 00:28:31,085 Pinterest train again, it would make a lot more sense to, like, drive people to 465 00:28:31,085 --> 00:28:34,765 that versus some of the other things. Okay. Interesting. What 466 00:28:34,765 --> 00:28:38,465 about AI? So I feel like AI is like the elephant in the room 467 00:28:38,605 --> 00:28:42,365 where, you know, we we know it can help us, but 468 00:28:42,365 --> 00:28:46,179 we're also, like, a little scared of it taking over the 469 00:28:46,179 --> 00:28:49,080 world. So what is the Pinterest AI update? 470 00:28:49,700 --> 00:28:53,540 Okay. So there's couple different things inside of this 471 00:28:53,540 --> 00:28:57,380 conversation. Number one, a lot of people are annoyed and upset by 472 00:28:57,380 --> 00:29:01,025 the amount of AI images on Pinterest. People just don't 473 00:29:01,025 --> 00:29:03,605 wanna see them. They don't wanna engage with them. They're unrealistic, 474 00:29:04,785 --> 00:29:07,605 and I'm right along with them. I personally hate them. 475 00:29:08,385 --> 00:29:11,745 But AI, when it comes to workflows and 476 00:29:11,745 --> 00:29:15,440 writing copy and generating ideas for your Pinterest strategy is a different 477 00:29:15,440 --> 00:29:18,900 story. And that's where I come in. I actually created an AI bot 478 00:29:19,280 --> 00:29:23,059 for Pinterest strategy, and I trained it on my Pinterest strategy. 479 00:29:23,679 --> 00:29:27,405 And then you train it on your business when you get it. So you 480 00:29:27,405 --> 00:29:30,845 fill out this, like, about my biz worksheet, and then it can take all of 481 00:29:30,845 --> 00:29:34,685 that information, learn about you, take all of the Pinterest 482 00:29:34,685 --> 00:29:38,465 strategy I've put into it, and help you along. So 483 00:29:38,845 --> 00:29:41,640 every time I onboard a new client, I set up a new project in my 484 00:29:41,640 --> 00:29:44,600 Chat to BT. I take all my bot training and train the bot. I take 485 00:29:44,600 --> 00:29:48,440 all their business training and train the bot. So it's individual to each client. But 486 00:29:48,440 --> 00:29:51,720 then if someone's just using a Pinterest bot, they can just use the Pinterest bot. 487 00:29:51,720 --> 00:29:55,485 And we use this to create, let's say, a new 488 00:29:55,565 --> 00:29:59,184 a new use case for this I'm actually super excited about, Canva templates. 489 00:29:59,245 --> 00:30:02,945 Right? Let's say we have a mini infographic Pinterest 490 00:30:03,165 --> 00:30:06,625 Canva template. It's got three fields, 491 00:30:06,845 --> 00:30:10,525 and each field has a header and a subheader. And 492 00:30:10,525 --> 00:30:14,179 there's three of those. So you tell the bot exactly what fields are on the 493 00:30:14,179 --> 00:30:17,140 pin, and then you feed it the piece of content that you want it to 494 00:30:17,140 --> 00:30:20,820 create an infographic for, and it will do it. And then you take 495 00:30:20,820 --> 00:30:24,475 the content and you just plug it into the fields. And 496 00:30:24,475 --> 00:30:27,995 it's doing it for your content. It's taking the content from your 497 00:30:27,995 --> 00:30:31,835 content and it's making the infographic for you. And then you just plug 498 00:30:31,835 --> 00:30:35,535 it into the template, right? So you can have it write pin titles. You can 499 00:30:35,535 --> 00:30:39,320 have it write pin descriptions. You can have it give you a list of boards 500 00:30:39,320 --> 00:30:43,160 that you need to make. I just did a Black Friday launch, and 501 00:30:43,160 --> 00:30:46,460 I did a three hour sprint day with about 15 different people. 502 00:30:47,480 --> 00:30:50,919 And we used the bot to create the Pinterest 503 00:30:50,919 --> 00:30:54,685 strategy based on everything I just told you. And 504 00:30:54,685 --> 00:30:57,805 it literally spit out, like, a list of 20 different boards, and these people are 505 00:30:57,805 --> 00:31:01,585 like, woah. Yes. I think I like all of these except for maybe these two. 506 00:31:02,925 --> 00:31:06,240 So when we're talking about AI from the standpoint of, like, work 507 00:31:06,320 --> 00:31:10,080 flow and getting ahead, generating ideas, yes. When 508 00:31:10,080 --> 00:31:13,920 we're talking about AI from a graphic standpoint, you're 509 00:31:13,920 --> 00:31:17,600 probably gonna have a little bit of pushback from users on the platform. Yeah. I 510 00:31:17,600 --> 00:31:21,059 feel like that's just general consensus right now is, like, 511 00:31:21,394 --> 00:31:25,075 AI for images or video, no. Like, hard no. We 512 00:31:25,075 --> 00:31:28,774 don't like it for the most part. But 513 00:31:29,075 --> 00:31:32,514 as, like, a tool to help us kind of research and, 514 00:31:32,514 --> 00:31:36,355 like, organize and come up with new ideas and, like, spins on things, 515 00:31:36,355 --> 00:31:39,520 love it. Here for it. I love that. I love that it helps with the 516 00:31:39,520 --> 00:31:43,280 infographic too. Brilliant. Brilliant. Okay. What other 517 00:31:43,280 --> 00:31:47,039 tools are we using to help us with Pinterest? We talked about ChatGPT and the 518 00:31:47,039 --> 00:31:50,684 AI bots, but what else can we use? So if you 519 00:31:50,684 --> 00:31:53,904 are looking for a third party scheduler, Pinterest 520 00:31:54,205 --> 00:31:57,424 has, their partner tools like Tailwind, Planoly, 521 00:31:57,804 --> 00:32:01,645 Canva. If you're looking for just an API approved tool, there's tons 522 00:32:01,645 --> 00:32:05,120 of them now like Metricool, and others, among 523 00:32:05,120 --> 00:32:08,820 others. My favorite tool when it comes to tools for Pinterest, 524 00:32:09,279 --> 00:32:12,960 there's two, Canva and Tailwind if I'm using a 525 00:32:12,960 --> 00:32:16,640 third party scheduler. Tailwind recently released the 526 00:32:16,640 --> 00:32:20,455 capability to automatically import your blogs for you and 527 00:32:20,455 --> 00:32:24,135 see, like, your workflow on Canvas so you can, like, add them back 528 00:32:24,135 --> 00:32:27,895 into your queue of, like, scheduled pins if you want to. They have 529 00:32:27,895 --> 00:32:31,495 their native integrated, creation tool, like pin 530 00:32:31,495 --> 00:32:34,950 creation tool, which they are doing a lot of improvements on these days. I still 531 00:32:34,950 --> 00:32:38,710 prefer the control over on Canva. They also have 532 00:32:38,710 --> 00:32:42,309 an AI tool built inside of their scheduler as 533 00:32:42,309 --> 00:32:46,150 well, which can help you do titles, descriptions. I actually use it to 534 00:32:46,150 --> 00:32:49,934 generate my Shopify listings, then edit the description 535 00:32:49,995 --> 00:32:53,434 slightly in the title. And then all I have to do at that point is 536 00:32:53,434 --> 00:32:57,274 just upload my images to my Shopify store and I'm done. So there's so 537 00:32:57,274 --> 00:33:01,049 much that a tool like Tailwind can do for you, but you really 538 00:33:01,049 --> 00:33:04,490 don't need a lot of tools when you get started with Pinterest. You just 539 00:33:04,490 --> 00:33:08,009 need Pinterest. The three methods of searching for keywords on 540 00:33:08,009 --> 00:33:11,309 Pinterest, by the way, are the search bar, the trends tool, and the ads manager. 541 00:33:11,529 --> 00:33:15,275 Just on Pinterest, there's not a third party tool for keyword 542 00:33:15,275 --> 00:33:19,115 research. And then a scheduler. So you can go the free 543 00:33:19,115 --> 00:33:21,755 route on Pinterest or you can go the paid route with, like, a tool like 544 00:33:21,755 --> 00:33:25,595 Tailwind, Buffer, Planoly, or even Canva. You can you can even 545 00:33:25,595 --> 00:33:29,400 schedule your pins using Canva. Yeah. I'm a Canva fan 546 00:33:29,400 --> 00:33:33,240 girl. So I love that one. I used to use Tailwind a 547 00:33:33,240 --> 00:33:37,000 lot too back in the day, when I was on Pinterest a lot. 548 00:33:37,000 --> 00:33:40,280 So I love that. I love it. Okay. So what's what's the future of Pinterest? 549 00:33:40,280 --> 00:33:43,705 You know, there's a lot of drama with, like, TikTok being 550 00:33:43,705 --> 00:33:47,544 banned and Meta banned? Is it not banned? We don't 551 00:33:47,544 --> 00:33:51,385 know. We don't know. So how does Pinterest, like, fit into all 552 00:33:51,385 --> 00:33:55,145 the social media drama? So Pinterest has seen the writing on the 553 00:33:55,145 --> 00:33:58,524 wall with this for a while. So the original kind of 554 00:33:58,720 --> 00:34:02,240 proposed TikTok ban came in 2020. We 555 00:34:02,240 --> 00:34:05,780 saw, within a couple of years of that happening, a lot 556 00:34:06,000 --> 00:34:09,199 of well, we obviously saw the birth of Reels in 557 00:34:09,199 --> 00:34:12,400 2020, and then we saw, going from 558 00:34:12,400 --> 00:34:15,905 2021 to 2022, Pinterest brought heavily 559 00:34:16,045 --> 00:34:19,725 pushed idea pins and were bringing creators on the platform. They introduced their 560 00:34:19,725 --> 00:34:23,405 first inclusion fund, like, where they brought creators 561 00:34:23,405 --> 00:34:26,685 in, and they were teaching them how to create content and things like that. It 562 00:34:26,765 --> 00:34:30,150 it's been about four years ago since they've done that. So they've seen the writing 563 00:34:30,150 --> 00:34:33,510 on the wall for a long time. They've been courting creators for a long time. 564 00:34:33,510 --> 00:34:37,030 They continue to do so. With pins 565 00:34:37,030 --> 00:34:40,710 now just being pins, not idea pins, you can do static, you can do video, 566 00:34:40,710 --> 00:34:44,455 you can do collages. They're actually last year, they 567 00:34:44,455 --> 00:34:48,135 started piloting a program with just me. It was just just me, the 568 00:34:48,135 --> 00:34:51,815 Pinterest education, like, educator program. So 569 00:34:51,815 --> 00:34:55,260 they're looking for vetted Pinterest educators to come and 570 00:34:55,820 --> 00:34:59,420 properly teach on their platform, so they are looking to get more reach. They introduced 571 00:34:59,420 --> 00:35:02,880 the create feature, or the create kind of 572 00:35:03,180 --> 00:35:07,020 education side of their business. It's called create.pinterest.com, where they're 573 00:35:07,020 --> 00:35:10,644 actually teaching people how to create content on Pinterest. So the 574 00:35:10,644 --> 00:35:14,244 future is bright for content creators and 575 00:35:14,244 --> 00:35:18,005 something I haven't even mentioned yet, which is e commerce. About two years 576 00:35:18,005 --> 00:35:21,845 ago, we got a new CEO. The original CEO 577 00:35:21,845 --> 00:35:25,240 and cofounder of the platform departed 578 00:35:25,300 --> 00:35:28,900 after a long, long time, over a decade. And a new 579 00:35:28,900 --> 00:35:32,420 CEO came in, and he was a former chief 580 00:35:32,420 --> 00:35:36,180 executive of ecommerce at Google. So his 581 00:35:36,180 --> 00:35:39,955 goal is to really bring shopping more native, more 582 00:35:39,955 --> 00:35:43,395 on platform, and we've seen that growth and rise in that. So we're gonna see 583 00:35:43,395 --> 00:35:47,155 more shopping. We're gonna see more long form content really starting to 584 00:35:47,155 --> 00:35:50,935 take hold. And by long form content, I mean, they're bringing back 585 00:35:50,994 --> 00:35:54,380 the ability for people's blogs to be seen. They 586 00:35:54,760 --> 00:35:58,200 are showcasing more video that is, like, podcast 587 00:35:58,200 --> 00:36:01,559 esque. They also want to be in a place 588 00:36:01,559 --> 00:36:04,619 that is kind of center to their mission 589 00:36:05,319 --> 00:36:08,415 of we don't wanna keep people on a platform. We want to show you things 590 00:36:08,415 --> 00:36:10,435 that you can do and go do in your life. 591 00:36:11,935 --> 00:36:15,295 So really keeping that mission center 592 00:36:15,295 --> 00:36:18,815 focus helps people to kind of create that 593 00:36:18,815 --> 00:36:22,430 Pinterest strategy for themselves of, like, getting in front of their ideal 594 00:36:22,430 --> 00:36:25,250 users while not capturing their complete attention 595 00:36:26,349 --> 00:36:29,869 constantly. Yeah. So different from the other 596 00:36:29,869 --> 00:36:33,390 platforms, which is all about, like, let's serve you more ads and keep 597 00:36:33,390 --> 00:36:37,205 you in our app specifically. So different. I love 598 00:36:37,205 --> 00:36:40,805 that. Okay. So for those who are listening who are like, yes. I'm here for 599 00:36:40,805 --> 00:36:44,485 it. I'm ready to start my Pinterest strategy. I know you have a free Pinterest 600 00:36:44,485 --> 00:36:48,325 strategy guide. Tell us what we can expect when we get it. Yeah. So 601 00:36:48,325 --> 00:36:52,020 I update this every year. It actually needs, I need to go 602 00:36:52,020 --> 00:36:55,320 update the links in it for my 2025, 603 00:36:55,860 --> 00:36:59,240 update. So every single year, I publish a new video. Pinterest 604 00:36:59,380 --> 00:37:03,220 2025, what I would tell my friends. Just published that a few 605 00:37:03,220 --> 00:37:06,855 weeks ago. With that comes an update to the Pinterest strategy guide. 606 00:37:06,855 --> 00:37:10,475 New updates on workflow. New updates on 607 00:37:10,615 --> 00:37:14,155 Pinterest strategy. What's new? What's out? What's in? 608 00:37:15,015 --> 00:37:18,660 There's a wealth of free resources inside for, like, 609 00:37:18,740 --> 00:37:22,339 videos on how to create Pinterest pins, videos on how to schedule those those Pinterest 610 00:37:22,339 --> 00:37:26,180 pins, how to read analytics. I go through all the pillars of a Pinterest strategy, 611 00:37:26,180 --> 00:37:29,940 and I talk to you about, you know, why each is important, how to implement 612 00:37:29,940 --> 00:37:33,525 them into your business. I give you that work workflow. I give you other free 613 00:37:33,525 --> 00:37:37,085 resources inside. A lot of them are just YouTube videos because I'm I just I'm 614 00:37:37,085 --> 00:37:40,805 a sharer. So what I put on my YouTube channel is probably what I'm teaching 615 00:37:40,805 --> 00:37:44,484 inside my membership. Yeah. And that's it. Like, you can 616 00:37:44,484 --> 00:37:48,220 literally download this, get started on Pinterest, and not pay for 617 00:37:48,220 --> 00:37:51,119 anything for a while and still see some results. 618 00:37:51,660 --> 00:37:55,099 Yes. Okay. I'll grab this. I'm gonna put it in the show notes. This is 619 00:37:55,099 --> 00:37:58,875 gonna be online dreya.com/34nine, 620 00:37:58,875 --> 00:38:02,575 and you'll find all of Heather's amazing links there. But definitely 621 00:38:02,635 --> 00:38:06,235 get the Pinterest strategy guide if you're Pinterest curious, Pinterest 622 00:38:06,235 --> 00:38:10,075 interested, restarting, starting again, starting for the first 623 00:38:10,075 --> 00:38:13,595 time. You gotta get this guide. Thank you so much, Heather. This has been 624 00:38:13,595 --> 00:38:16,869 fantastic. Andrea, thank you so much for having me. 625 00:38:17,329 --> 00:38:20,930 Yay. I am excited for y'all to, like, get started in Pinterest. And thank 626 00:38:20,930 --> 00:38:24,529 you, dear listener, for tuning in to another episode of the Mindful 627 00:38:24,529 --> 00:38:28,295 Marketing Podcast. Coming up this week in the Mindful 628 00:38:28,295 --> 00:38:31,895 Marketing Lab, I do have our content collab session, which is happening 629 00:38:31,895 --> 00:38:35,255 Thursday, March 20. Y'all, if you need all of the ideas, if you need to 630 00:38:35,255 --> 00:38:39,095 brainstorm content ideas, if you need someone to just take a look 631 00:38:39,095 --> 00:38:42,440 at your accounts so that you can go, am I doing this right? Come to 632 00:38:42,440 --> 00:38:45,880 this session. It is for you. We also have a special guest 633 00:38:45,880 --> 00:38:49,339 expert next week, Wednesday, March 26. 634 00:38:49,400 --> 00:38:53,240 Cara Lotta is coming to teach us how to play in our marketing 635 00:38:53,240 --> 00:38:56,175 and in our business. It's gonna be so much fun, but you gotta be in 636 00:38:56,175 --> 00:38:59,135 the Mindful Marketing Lab. To get all that goodness, go to 637 00:38:59,135 --> 00:39:02,655 onlinerea.com/lab to check it out. I will be 638 00:39:02,655 --> 00:39:06,355 back at you soon with another podcast episode next Tuesday. 639 00:39:06,495 --> 00:39:08,515 I'll see you then. Bye for now.