Big news. I've retired from services.
Yeah. I no longer have a social media management agency. And in
this episode, I'm gonna talk through, that
change, how I came to that decision, how I continued to
market my business through it all, and what's next
for me. I'm gonna also share some lessons learned so that you
can get some insights. But my hope is well, if you're anything like me, you
just like being nosy. And, also, I hope that it inspires
and encourages those of you who are also marketing your business as you're
pivoting as well. So let's get into the episode.
This is the mindful marketing podcast episode 321.
I'm on a mission to help you connect more, scroll less, and grow
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in the show notes for details. Alright. So let's talk about
marketing through a pivot. And I'm gonna talk through my pivot because
I tried to put a date on it and I think the date that I
knew that I needed to pivot was when the retreat happened last year, the
Savvy Social Retreat. That was in November last
year. But really this all started the second I
got pregnant. And I was talking to one of my mentees about this in the
mentorship program. And she was like, Andre, I feel like you need to do a
lessons learned episode or a things I was wrong about when it
comes to babies episode because there were a lot of things that
I assumed would happen when I had a kid, that
went differently. And then especially my second kid totally rocked my
world, changed my life. Like, my first kid, I got
pregnant in, 2021. I had her in
2022. So really, ever since I got pregnant with her in 2021, I've
been on this pivoting journey. The second that I
knew I was pregnant, my morning sickness, which lasted all
day, knocked me out. Like, I thought I would have time.
Right? My husband and I tried to get pregnant intentionally for
probably about 9 months before she was born. And
I figured the whole time in the back of my mind is, like, you know,
when I get pregnant, then it'll be like a 9 month runway before things change
in my business. No. The second I got pregnant, my exhaustion
went up, my energy went way down, and I was
nauseous all day. So I had to change the level of input in my
business. Okay. So thing number 1.
Baby 1 came along. She's great. She was actually a very easy baby.
Looking back, I'm like, oh, I just had it easy. I was like, what is
everyone complaining about? She didn't really sleep through the night, but she
would just wake up. I'd feed her a bottle. She'd go right back to sleep.
Very, like, stoic baby. She did laugh a lot too,
but she didn't really cry. Even when she went and got shots
at the doctor kinda thing, the doctor would be like, oh, she's not really crying.
She'd do a little like, and then be over it in a second.
That was her. Right? So, my husband and
I, around 15 months, which is a magical age, by the
way, around 15 months, especially if you have a girl. 15 months, we were
like, we should try again. The second we had that thought, I
was pregnant again, with baby 2.
So 15 months into having baby 1, pregnant again with
baby 2. For context too, 2022,
the year that I had my oldest daughter, was my best year
in business ever. Ever. Like, I'm talking we
almost had $900,000 of revenue that year. Okay? So,
I was living large. I was like, this is great. I can run an agency.
I can run the Savvy Social School. I can run-in mentorship. I'm speaking.
I'm doing the podcast. I'm doing YouTube videos. It's all fine. And I was doing
all of that on 20 hours a week. We had about 20 ish clients in
the agency. I had about 10 team members. Okay? Life was great.
Then as soon as I got pregnant with my second kid,
same thing happened. I was expecting it to take some time, you know,
because it took some time with the first one. Plus, I had a retreat
that winter that I've been planning for a year over a
year. But I got pregnant, on purpose, but it was
like it happened 3 seconds after we thought about it. And,
second baby, same thing. Morning sickness, just all day. Nauseous,
all day. Energy levels, completely depleted. So again, I had to adjust
my schedule, my input to be able to manage
that. Okay. So I'm giving all this context to lead up
to the decision of pivoting in my business
because it wasn't from a place of inspiration. And I think
that marketers like myself, we try to play the glossy
picture of, oh, I woke up one day and I was inspired
to change my business. And that can happen to some people. But I
think most of us make changes because we have to. Like,
we literally have to in our business. And I had to in this instance, though
I became inspired through the process. Okay. So the first
thing that caused me to wanna pivot is my
babies. I love them, but my second baby is was very
challenging for me. She was, I'm gonna say it, kind of
colicky the first like 2 months. She's definitely
mellowed out now. She's 5 months old. Mellowed out now,
but she's a needier baby. So she needs lots of
attention. She wants lots of hugs. She wants lots of
cuddles, especially from mama, which is cute
and, frustrating at the same time. And
on top of all that, I now have a very vivacious 2 year old who
is nothing like she was a baby. Like, baby years easy, she's
making up for it as a toddler. Literally, the other day, she took
paper towels out of my hand, threw them on the floor, then turned and smiled
to me and said, pick it up, mommy. And I was like, am I being
bullied? But I can't help her cute little
face. Okay. So babies totally changed the way
that I do business. The second thing that shifted my perspective on a
lot of things was the retreat. Being in the room with
some really smart freaking business owners, we're all talking. We're
all masterminding about our business. And the idea for me that kept coming up
is that I have found my enough spot. I
could very clearly see what a large agency
would look like. You know, double the client list, get more team
members, be really aggressive with marketing, do a speaking circuit. I could see
that vision for myself. And at the same time,
my life perspective, my personal values have
shifted because of my family. I suddenly didn't
want to do those things, even though I could see the future and I could
see that I could do them. It would come at the sacrifice of my family,
and I didn't wanna do that. Plus, I was in
the very early stages of growing our family. And as much
as even if I wanted to do that, my capacity at the that time, I
couldn't do it. In January of 2024,
I decided to close the Savvy Social School to new members. And I
released that episode here on the podcast. You can scroll back and take a listen
to it. I released, the episode I I
released the update to my members and then a couple months later released it on
the podcast. And the idea was that I didn't have enough time to focus on
marketing that product, so I was just gonna focus on delivering
it. For any of you who have a membership, you know that most of
the work is in delivering the product. Right? So I quietly
retired. I shifted some of our programming to be more asynchronous
to fit my lifestyle, k, and to fit my growing
family. In April of 2024,
I celebrated 10 years in business and I rebranded this podcast. So it
went from being the Savvy Social podcast to the Mindful Marketing podcast. And
a lot of this came from the conversations I was having at the Savvy Social
Retreat. It felt to me at the time, and it still
does to this day, it felt like a significant shift in
my perspective on this business by renaming it.
And I'm very happy with that decision.
And it, to me, signifies the future of where this business is going.
My people have identified themselves as a group
that's not hustle all the time. That's not go go push push push all
the time. That's not wake up at 6 AM, go to bed at 3 AM,
and survive off 3 hours of sleep. Like, we have kids, we have families, we
have responsibilities, we have we we're seeking a cozier
lifestyle. One of the people I was talking to is, like, she doesn't have
kids or even a family, But she's gardening, like she
wants to do her thing for a couple hours a day and then spend the
rest of time in her garden. And like, those are my people, right? It's like,
cozy business is a buzzword that's going around, living the soft
life. All of those things, those are my people. And that's
really how I teach marketing anyways. I'm just labeling it. Okay?
Following April, 10 years in business, rebranded the
podcast. June July were my lowest profitable months
ever. Negative profit, 1 month.
So no profit at all. For those of you listening, negatives. I've,
I was gonna say never. I think there was one other time where I had
negative profit in my business. But that was 2018.
So and I yeah. 2018, I can't remember if it was actually negative or felt
negative at the time. But, it was another low point in the
business. And June, July this year, lowest profit ever.
Okay. Then in July, I got hit with a big tax bill. And for the
first time in my business, I had to use my line of credit. Okay, I'm
saying all of this to set the framework for the pivot. Because I
do think that marketers,
business owners, personal brands who are selling the thing, they're always
painting it like this beautiful thing. Right? Oh, I changed
my entire business because I woke up and felt inspired, or I just
decided that this is what I wanted to do. And y'all, there are a lot
of things outside of business that caused this shift,
so I wanna set those up. Throughout all of this, I was
getting a lot of support, a ton of support
from the amazing Becky Mollenkamp, who is my accountability
coach, and she works inside of my programs as well. And so having
that sounding board really helped me,
see that this wasn't like a I woke up kind of decision.
I knew It's so funny because I do these private
podcasts for my mentees in the mentorship program. I talked about selling my
agency a year ago. Somebody asked me what my 10 year goal was, and
I sat down, I journaled about it, I thought about it, and I said, you
know what, I think it'd be great to, like, build up the agency to be
able to sell it. And so I was consciously, unconsciously working
towards that goal. I even signed up for a bunch of mailing lists
that notify you when other agencies are for sale just to see,
like, who's selling their agencies, how much does it cost. Like,
it's so wild to me that I that was the idea that I had, and
it basically came true. But June,
July, terrible months. I knew as soon as those months hit
that I had to make a big choice. Because my second baby
and having a toddler is a very different experience from my first. Energy
levels, not the same. Also, the market shifted.
And so when people talk about reasons that they pivot, sometimes they
don't mention the market shifts. And as a social media agency,
especially those of you in social media agencies, listen up.
The market is changing for the services that we offer. We
are contending with AI. As much as you don't
wanna think that AI is a competitor, it is. Okay?
Is it a great competitor? No. But the idea that it could
be great is what's causing people to cut back on their marketing budgets and
to use AI even more than they ever have in the past.
Right? So that's a huge, huge competition.
The second thing is that marketing budgets are tightening. We're in economic
downturn. The bubble from the pandemic with, like, things like PPC
loans are starting to burst. Right? So businesses don't have as much
cash. They're tightening their purse strings. They're pulling back on their
marketing budgets. That affects agencies. It affects us differently. It
doesn't mean that people aren't hiring agencies. It means different people are hiring
agencies. And this is something that I talk a lot about with my mentees in
the mixture program. The same customers you were serving 4 years
ago may not be the same customers that you're gonna serve today. K.
Strategies may be the same. Your selling process may be the same. All that may
be the same, but the who's gonna be buying from you may be different. K.
So you have to shift with the market.
Okay. So those are the reasons that I pivoted. I talked about how I didn't
wake up inspired. Like, life happened. Personal shifts were
happening, with my values, my family, how
I viewed this whole business as, like, a mindful marketing, company and not a social
media, a mindful marketing, company and not a
social media first company. Market
shifts happening, economic downturns, the rise of AI,
and then also new opportunities. So here's the other side of
pivot that I actually think is really positive, is that
while June July were some of my lowest profit months, I
had some of my best opportunities come through June July. I hosted my
first, digital summit, virtual summit. And it
was literally the best thing ever because I was like, oh, oh, I can
just do this. I was able to leverage my tenures in business, all of my
connections. I was able to book sponsors. This wasn't even
something that I considered before, and I had the idea. I
executed the idea. I did it. And then I was like, I could definitely do
this again and do it in a way that's, more
budget friendly as well. K. So that's a new opportunity
that arose. In July, I booked 3 paid speaking
gigs for later this year. What they weren't on my radar.
People just reached out to me. I wasn't pitching. I wasn't doing anything.
Just my personal network. And then also leading into the Instagram
boot camp. We had an amazing Instagram boot camp this year.
And I just all of those things combined, I was like, oh,
this is where I should be spending my time. So
I made the decision to off board my
clients. Now, in the process of all of this, I am
still marketing my business. And I think as
business owners, sometimes when we write the story, when we
rewrite the story, it feels like, oh, we had
this decision, we made this shift, and then we started marketing differently.
But what is happening is I'm actually slowly shifting my marketing
really over the past 9 months. Ever
since the retreat in November of 2023,
I have been changing my marketing slowly without even
really realizing it. And I do think that as you're
going through a pivot, especially as a personal brand, as soon
as you start implementing things on the back end, it'll start reflecting
and showing up in the front end of your business. And so as
new opportunities come in, as your personal value shift,
as the market shifts, you're naturally gonna start shifting your marketing as
well. Now there are some challenges with
marketing through a pivot. I'm going to talk about emotional
first and then practical second. The emotional side to
me was the hardest part. I've been doing this
for 10 years. 10 years, I have been
a social media manager. It is a big part of my identity
to offer social media services. And I know technically
speaking, you're not supposed to wrap up your identity with the work that you do,
but mine is. It's very entangled in what I do. Okay?
I am embedded with social media marketing, and I
have been doing social media services for 10
years. So it took me ever since the retreat, and
Becky has notes on this because we've been talking about it for months.
It took me months to come to terms with the fact that it was time
to retire from services. I could tell that it
was time to retire. And the analogy that really helped
me through this emotionally was thinking about sports. I'm a football girlie.
Okay? Like, I'm not a football girlie in the sense that I
am, committed to any particular team.
Right now, I'm a Bills fan. I grew up a Falcons fan, also a
Dolphins fan. I'm from Miami, lived in Atlanta. I now live in Fort
Erie, which is near Buffalo, New York. So by proximity, I just cheer for that
team. I've also been Patriots fan over the years,
mostly out of spite, because everyone around me was not a
patriots fan, and then they kept winning. And I was like, well, I'm just gonna
go for the winning team. And then I also was a Saints fan for a
long time, though I can't really tell you why I was a Saints fan, but
I love the Saints. Okay. Anyways, Tom Brady
is a quarterback. Right? And like, at the end of
his career, he decided to retire.
And it was celebrated. You've done a lot. You've won.
You did the thing. Now you can retire. The beautiful thing about that
is he retired and then he came back. And so that
concept of, like, I'm an athlete. I am retiring from the sport,
and I can always come back. That was the thing that helped me say
goodbye to it. K? It's goodbye for now. It could be
goodbye forever, but also there the door could be open for the
future. And so I was able to, like, really accept
that that was part of this process. So
I'm retired from owning an agency. I also found the
emotions of balancing my babies and my work to be
and continues to be very difficult.
I work from home. My husband and I switch off with the baby. My
toddler's in daycare. So daycare drop off, it is
emotional. But my my toddler loves daycare, and
so it makes it a lot easier. The baby is
home, and my husband and I, we pass her back and forth,
basically, outside of our work hours. But I can hear her, and
she's a mama's girl. I remember she wants to be held by mama. So like,
for the 1st 2, 3 months, she would just cry
during the time where I was like, oh, I'm just gonna sit at my desk
and record the podcast. And then I could hear her crying in the
background, and it gutted me. I was like, oh my gosh. So there's so many
days where I was supposed to be working, and I
was just going and holding the baby. And I'm grateful that I could make that
decision. And also, I found it very they're like, the mom guilt
was through the charts. Not something I experienced with my first kid at all.
There are some practical challenges of marketing through a pivot as
well. I have been known as a social media manager or agency owner for
10 years. It's the longest job I've ever had. And I still get
tagged in posts all the time. I just got tagged in one last week. Someone
said they were looking for a social media manager. And I had to politely say
I'm not accepting clients right now because I'm not out yet as a retired
agency owner. Right? Like, I'm still, you know, off
boarding my clients out of respect my clients and my team. I haven't really announced
anything yet. And so there is this period of time where it
feels a little bit like you have to be quiet about it.
And I do feel like this is maybe how, like, people who are
separated or divorced feel where, like, people just
assume you're still together and you're not, you have to either make the decision
to tell them or pretend like it's still happening. That's those
are the thoughts that I had. Like, I went to a networking event in
July, after I just right after
I told my team that we're closing down the agency. By September, we
will, you know, be no longer working together. It was like a very emotional
moment. And then I went to this networking event and people
were like, oh, how's the business? How's your team? And I was like,
it's great. I love your shoes. Like, quickly changing the subject.
Right? Because it it's uncomfortable. It's uncomfortable.
But I was able to continue marketing my business because of
my personal brand, which I'll talk about in a minute. And
also, I found that
I was able to like, the challenge of being
a personal brand also meant that I felt that dissonance a
lot of times of, am I saying the right thing? K?
I also find that marketing as a marketer adds another level of stress because a
lot of people look to marketers for examples of what's possible.
Marketers are held to a higher standard than other business owners because we're
marketers, so we should know what we're doing more. And so I
dealt with all of that practicalness of that as well as going through the pivot.
Alright. So here's how I did it, marketing through a pivot.
First thing, reflective marketing. I mirror what's
happening in my business, and I strongly
believe that businesses should take this approach,
mirroring what's going on in your business. And I'm not talking
about, you know, showing anything you feel uncomfortable
with, but sharing the wins, answering the questions,
sharing the values of what's happening in your business. This saved me.
Because instead of focusing in on, you know, posting
whatever I'm feeling that day, I would simply create
content around the questions I was being asked. So here's an example.
Someone asked me about link in bio. Is the link in bio
on its way out? Does that sound familiar? Oh, right. That was the last
episode I recorded. So even though I'm going through
this whole pivot and I'm not sure what to talk about on social media, instead
of freaking out about it, which is my first instinct,
I, really focused in on answering questions that people are
asking me, reflecting the things that are happening in my business. The questions that people
are happening, asking, the the general,
state of social media. So you'll notice for those of you paying attention,
you'll notice over the past 6 plus months on my podcast,
a lot of the podcast episodes come from what's
happening on social media right now. Someone asked me, you know, is
threads worth it? That's a podcast episode. Things like that.
So reflective marketing helped save my butt as we're
going through this. Second thing that really,
I encourage people to always have, especially through pivots,
is personal brands. I leaned very heavily on
my personal brand as I was marketing through a pivot. And I think
businesses that don't have personal brands will actually find it much more
challenging to pivot their business model, and their business
without a personal brand. I think ConvertKit is going through this right
now. So y'all know ConvertKit, the email marketing tool, love
them. They're rebranding their name from ConvertKit to Kit, and
they're adding in a bunch of features and doing some other things. But this is
the second time they tried to rebrand. The first time, they just
changed their name and got backlash,
rightfully so. The name choice, if I remember
correctly, was insensitive. It was like a cultural word that they had no
business using. So they rebranded their name then had to
rebrand back because they're an entity, not a personal brand. And
it'd be very challenging because there isn't a personal relationship.
Right? I think someone like Snoop
Dogg I feel so weird saying it so, like, in
such an educated way. Snoop Dogg is doing a fantastic job
with his personal brand. I mean, who could have told
me, 20 years ago that Snoop Dogg would be
at the Olympics as a commentator? Right? Like,
we're all rooting for him, cheering for him as a personal brand. The stuff
that he does, we watch, we admire as a personal brand. And I
think that when you are going through changes in your business, in your life like
this as a personal brand, we connect as humans with other humans
in a very different way than we connect with, like, abstract entities.
And so I think that can really help as you're going through a pivot. Alright.
Next thing. If you're going through a pivot, lean on the
credit that you've built up in your business.
I have a lot of financial credit in my business, meaning that I've I
had some savings that I could lean on and I had to lean on as
I was having babies. I had a lot of emotional
credit that I put into the business, 10 years of building
this. And I've also had a lot of karma from this. You know,
I've I've built a lot of relationships. I've given a
ton to my community. And so I think that my 10
years of my investment into the business allowed me to be able to
coast when I needed to, which was basically this past year. K?
So I think that that speaks for a lot. That speaks
for a lot. So it's not something that we can predict,
but I do think that expecting the unexpected and being
flexible is a skill that we can learn. Next thing, I
leaned into my values. And so one of the things I recommend as
business owners, if you do not have company values, write them
down. Write them down. Study them, live
them, breathe them. So for example, one of my values is positive
communication. Positive communication to me means
that I may over communicate a little bit. I send a lot of emails.
I record videos. I tag people when I think, hey, I
hope, you know, I hope they don't miss this. And I just
assume that it's all very helpful until someone tells me
otherwise. And so far, that hasn't happened. In fact, someone actually
told me the other day that I need to send a few more reminders. And
I'm like, yeah, I'm here for I can send more reminders. Okay? And
so being able to lean into my values really helped
me in this entire process. Being able to communicate
with my community and in, my memberships and go, hey, I
just had a baby, so my responses are gonna be a little
bit slower than normal. That is a value of mine to be able to communicate
in that way. I also have a value of fierce
integrity. So when I'm making a change to the program, I make a video
of now announcement about it. There will be a change. If that you're not okay
with this, we will refund you. We will be happy to support you transitioning
into another program if that's a better fit. Like, I
stand by my values, and I think that's one of the things that helps me
be able to pivot through times like this and still be able to, you know,
put food on the the counter for my family. Alright. So flexibility is a
learned skill. Expect the unexpected. Investing in my personal brand has saved
me. I don't think faceless brands can do this. And lastly, community
is everything. And not just my own community too. I do believe my
own community has been amazing through this entire process, especially those of
you where I took away a lot of the live sessions beginning of this year,
turned them into asynchronous sessions. For about 6,
7 months there, we had mostly asynchronous sessions. And now we're back
to live sessions. Honestly, live sessions just work better for
my personality and for helping my community. But to
go through that with everybody and for them to be able to trust
me and testing this out, to me is a testament of how strong my
community is, but also being a part of so many other amazing
communities. I was in a community
with, Becky again, Becky Mollenkamp. She connected me
with someone who was in her community. We got on a coffee chat, we started
talking, and then this person joined my community as well. And
to me, that is such a beautiful thing to see because of the
power of connection. Another thing that I just love
about this community is connecting people to each other.
At the retreat, Nikki McKnight and Meg Casebolt just happened
to sit next to each other. And then they started
talking about romance novels, and they realized they had a lot in common. And
now they're hosting a podcast together. It it is one of my
favorite podcasts too. Like, I'm
so thrilled that I was able to make that connection.
And so being a part of other communities, having a community
is everything to me, and I think that really supports,
marketing through a pivot. So am I feeling a lot of feelings
about this? Yeah. I mean, I'm happy that I took the time to make
this decision. I'm proud of the work that I've done over the past, 10
years. I'm excited for the future and I'm grieving the
closure of my agency. Thankfully, I was
able to work out some deals and, I'm gonna say the
word sell my clients, but that doesn't that doesn't feel quite right.
It's not quite what happened here. But for the sake of simplicity,
I'll say this. 2 of my team members were able
to continue working with my, clients. We worked out a
deal. And so the continuation of service is happening for a lot of my
clients, which I am beyond grateful
for. They're they're going to go to a good place. They're gonna be
well taken care of, which made the decision feel a lot
better as well. But there is a grieving period, and I'm still
grieving, the loss of that part of my business.
You know, I may pull a Tom Brady and come back in the future, but
for now, no services like that for me.
So, Andrea, what's next? Well,
I am focused on finding my people.
People who want, I've been seeing a lot about cozy businesses lately,
and I'm so attracted to that business model.
Cozy businesses, small businesses.
Maggie Patterson just rebranded her podcast about
staying solo. Very attracted to that right now
as someone who, you know, I'm remaining flexible to be
able to be a mom and live my life and also build
a business. But a lot of that right now means I can't sit at my
desk for, you know, dedicated hours of a day. I kinda have to slot work
in around baby nap schedules and daycare drop offs.
So those people, if that resonates with you, you're my people.
Thoughtful marketers as well. I am
not a fan of hustling and
and grinding until you die. I am
a fan of doing things because they
feel really good. I'm a fan of
being of service. I'm a fan of, I'm
not a fan of, like, fake timers
and sales pages and that that sort of thing. And, like, I've tried all of
that over the years and it never sat right with me. You know, one thing
I didn't have this in my notes. But one thing that really stands out to
me is there is a person who I found through Facebook
group. I remember this so distinctly because I was on a
webinar that this person was hosting supposedly
in the chat commenting, commenting away, thinking that it was
live and my question just wasn't getting answered. Join the
program, paid way too much. Join the program,
turns out this person teaches fake webinars
and like taught the strategy of the fake webinar and how they set it all
up. And I felt bamboozled. Bamboozled. And I was like,
oh, no. I don't ever wanna do this.
And it's moments like those where I go, man, I don't wanna
be that kind of person and I'm still trying to figure out, like, where my
boundaries are. For example, in my funnels, in one of my
fun in a couple of my funnels, I do have limited time offers and I
do use timers for those. Like timers in the emails,
timers on the sales page. And I don't think there's
anything wrong with that. As long as it's
truly a limited time offer, I just want it to be for 1st customers
only. Right? I don't feel I don't feel bad about that. But
I do feel bad about lying about certain things like fake
webinars. That doesn't sit right with me. So I'm I'm trying to find the
space between, you know, how do we market our business
in a way that's thoughtful and mindful and still
uses human psychology in like a very
positive way. Right? Encouraging action because we all need a little bit of encouragement
and it just works. And, like, I'm never mad at, like, a limited time
discount or a sale or, like, a Black Friday deal. I'm here for it. I
love it. And so, yeah, it's finding that balance. Anyways,
tactically, Savvy Social School is on. I know I kind of
pulled back a little bit this year, but honestly, it's my favorite thing to
do. And I was looking back through specifically for the Instagram boot camp, I
was looking back through my notes from last year. And, in
my boot camp debrief, I wrote down that
the thing that excites me the most is live teaching.
Live teaching. I love to get on a call,
teach, have someone ask a question, answer their very specific question about
their specific scenario, and have them have that, like, light bulb moment.
I live for those moments. And so we've redone our
schedule. The Tabby Social School is now open and
available for people to join us. It'll be
permanently open in now. I'm not gonna close it down again. At least I don't
have plans to. And that's my main thing. That's my main thing. Join the Savvy
Social School. I also have my mentorship program, which is like
Savvy Social Pro. It is the level up for
those of you who are professionals, your marketers, your social media managers, and
it's a business coaching program. And so that is also my
favorite thing. My members in there is a smaller group of very
dedicated to building agencies. And, yes, I don't have an
agency, but I am no longer a player on the team. I am a
coach. And so I get to sit in the coach seat, which is like a
different view. Right? Bird's eye view of what's going on in your business.
And I get to take my 10 years of agency experience
and coach and support and strategize with my mentees
there. I will be hosting another retreat. I am in the very early
stages of planning that. Stay tuned for 2025. As well as I
have some other events planned. I love the virtual treat. I'm thinking about a
one day event. I can't say much more other than
that. And then I'll continue, teaching and speaking as well. I've
got 2 in person events this fall. I've got a couple
of, virtual events as well that I'm teaching as well. I
just love them. Love them. So that's what's next for me.
What will change in my marketing is that I'm no longer marketing my services.
That page is hidden on my websites, not available.
And I am now sending out referrals
to social media managers that I know instead. So if you
are going through a pivot, if you're thinking about going through a pivot,
if you wanna like be prepared for a pivot in
case that comes your way, I want you to be able to take
this episode as inspiration for what's possible and get you
a coach or a mentor. Like, find an anchor in all of this process.
Being able to work with Becky Mollenkamp has been amazing. I know I've mentioned her
a couple times now. I am a fan. Like, I am fangirling. She's been
on podcast a couple of times. I just have found that entire
process to be very helpful. And then lastly, I'll leave you with
this. Don't get too caught up in what other people think or say,
especially on social media. Social media is a lie. There's so
many people out here pretending that they know what they're talking about and they don't.
So if you need to do what's best for you, do that.
As a former people pleaser, I I feel like I'm
entering into the era of my life where I just don't care as
much, and I can't wait until, like, I really don't give enough.
Waiting, waiting. I will get there. I still care
a lot about what people think, which I think is helpful, but also it
held me back for a long time. And so my advice
to you is you can do whatever you wanna do. You can do whatever you
wanna do. And as long as you understand the consequences, both good and bad of
that, do it. Go for it. Anyways, that's the episode for today. I
know it's a little bit different, but thank you for tuning in. Coming up next,
so I'm gonna be talking about rage baiting next week. This is
another requested topic. Someone asked me what it is, and I was like, oh, this
could be a podcast episode. So I'll talk about it, why it
works, why I don't like it, and help you come to your
own conclusion if you want to do it in your social media.
In the meantime, make sure you, rate us on Apple Podcasts,
on Spotify, helps keep us in the top 100 marketing podcasts. Leave a
review of the podcast as well. Someone left a review and said they didn't like
the sound of my voice. And I was like, you didn't have to say that.
You could have just unsubscribed. So let's go ahead and bury that
review please with some positive ones. And that's
all, that's all for today's episode. I will see you next time.