1 00:00:00,640 --> 00:00:04,080 Ever wonder how some businesses just seem to grow their email lists 2 00:00:04,080 --> 00:00:07,919 seemingly overnight? Well, today, we're diving into one of the best kept 3 00:00:07,919 --> 00:00:11,519 secrets of email list growth, bundles. We're gonna talk 4 00:00:11,519 --> 00:00:14,985 about why offering value pack bundles isn't just for 5 00:00:14,985 --> 00:00:18,685 funsies and for freebies, but it's actually a really strategic move to building 6 00:00:18,905 --> 00:00:22,585 your list and finding new people, making deeper connections with your people. 7 00:00:22,744 --> 00:00:26,425 So we're gonna get into this episode of the mindful marketing podcast. 8 00:00:26,425 --> 00:00:30,120 But first, I have to give a shout out to our sponsor today, 9 00:00:30,260 --> 00:00:33,860 Riverside. Riverside is the virtual recording studio 10 00:00:33,860 --> 00:00:37,620 we use to record this Very Here podcast, especially 11 00:00:37,620 --> 00:00:41,460 if you're watching on YouTube. What I love about Riverside is that we have 12 00:00:41,460 --> 00:00:45,015 not only the audio version, but the video version of the podcast. 13 00:00:45,015 --> 00:00:48,855 Their magic editing makes editing like Chef's Kiss super easy and 14 00:00:48,855 --> 00:00:52,695 amazing. Plus, we like their magic clips feature. Those little clips 15 00:00:52,695 --> 00:00:56,235 you see me post on social media, that's all done through the power of Riverside's 16 00:00:56,775 --> 00:01:00,329 AI. So I'm not actually selecting the clips. The 17 00:01:00,329 --> 00:01:03,050 AI is doing it for me and it's doing a pretty good job, if I 18 00:01:03,050 --> 00:01:06,650 can say so myself. So try Riverside today for 19 00:01:06,650 --> 00:01:09,710 yourself. I've got a link in the show notes, online dreya.com/ 20 00:01:10,585 --> 00:01:14,424 329. Make sure you use the code Drea when you check out, and you'll 21 00:01:14,424 --> 00:01:18,204 get 15% off. Alright. With that, 22 00:01:18,424 --> 00:01:22,265 welcome to episode 329 of the Mindful Marketing 23 00:01:22,265 --> 00:01:26,080 podcast. Kate, welcome to the show. I'm so excited to 24 00:01:26,080 --> 00:01:29,600 be here. And, yeah, reverse that is great, I have to say. Yes. 25 00:01:29,600 --> 00:01:32,880 I'm loving it. It's making my job a whole lot easier. And I'm excited for 26 00:01:32,880 --> 00:01:36,720 this conversation because we were talking before this how we have 27 00:01:36,720 --> 00:01:40,145 been in the same circles. We have similar, like, friends overlapping 28 00:01:40,365 --> 00:01:43,965 and this is, like, our first time really, like, hanging out. So I'm excited to 29 00:01:43,965 --> 00:01:46,685 just get to know you a little bit better and pick your brain all about 30 00:01:46,685 --> 00:01:50,145 bundles. But before we dive into bundles, you weren't always 31 00:01:50,445 --> 00:01:53,770 a bundles person. Give us the background, 32 00:01:54,070 --> 00:01:57,670 the Kate Duster background. Where did you start your business, and how do you get 33 00:01:57,670 --> 00:02:01,429 to today? Sure. So I'll I'll try to keep it short, but I 34 00:02:01,429 --> 00:02:04,869 feel like everyone that's been on the Internet for a 1000000 years, their story is 35 00:02:04,869 --> 00:02:08,235 also a 1000000 years. So I originally started my 36 00:02:08,235 --> 00:02:11,455 business way, way back, and I think it was, like, 2015. 37 00:02:12,155 --> 00:02:15,455 I gotten fired from my banking job in 2012 38 00:02:16,315 --> 00:02:19,710 for giving birth because here in the United States, they don't like to 39 00:02:19,870 --> 00:02:23,410 protect pregnant women so much, especially not in 2012. I had been 40 00:02:23,470 --> 00:02:26,910 at the my job at the bank for 11 months, and you have to be 41 00:02:26,910 --> 00:02:30,670 some place a year in order to have job protection. So I didn't, and they're 42 00:02:30,670 --> 00:02:34,395 like, yeah. You have to come back in 3 days or you're fired. 43 00:02:34,795 --> 00:02:38,155 And not, like, laid off, like, sure. I'm terminated, and I 44 00:02:38,155 --> 00:02:41,755 had an emergency c section. I almost died on the 45 00:02:41,755 --> 00:02:45,595 table. Like, I couldn't even walk by myself on day 3, 46 00:02:45,595 --> 00:02:49,349 so that wasn't gonna happen. And, unfortunately, when 47 00:02:49,349 --> 00:02:52,650 we sat down and did the math because my husband was in human services, 48 00:02:53,109 --> 00:02:56,469 we would actually be losing so much more money if I went out and got 49 00:02:56,469 --> 00:02:59,829 a job rather than relying on the social services that we have here on the 50 00:02:59,829 --> 00:03:02,805 state. So, like, I was on WIC. I was on food stamps. We had the 51 00:03:02,805 --> 00:03:06,485 health insurance through the state. Like, I must say, like, I signed up for 52 00:03:06,485 --> 00:03:10,325 everything that we possibly could because, again, he was in social services, 53 00:03:10,325 --> 00:03:13,045 so he wasn't making that much money to be able to support us. He tried 54 00:03:13,045 --> 00:03:16,840 us hardest, though. And so, like, a lot of moms, when you end 55 00:03:16,840 --> 00:03:20,120 up staying at home, especially when you've always been kind of a go getter, your 56 00:03:20,120 --> 00:03:23,820 brain melts a lot. So I'm like, I've gotta do 57 00:03:24,200 --> 00:03:27,800 something. So I started out, like, 98% of us with a 58 00:03:27,800 --> 00:03:31,335 blog, and then just through Facebook 59 00:03:31,335 --> 00:03:34,775 groups were huge at the time. And through there, I found out that I was 60 00:03:34,775 --> 00:03:38,135 actually really good at this thing called copywriting, which I didn't even know was a 61 00:03:38,135 --> 00:03:41,575 thing. It was just like people would be posting, like, their landing pages or their 62 00:03:41,575 --> 00:03:44,215 sales pages, and they'd be like, oh, can, like, someone tell me, like, what you 63 00:03:44,215 --> 00:03:46,680 think of this? Like, I would just rip people's stuff apart because it was awful. 64 00:03:48,519 --> 00:03:52,220 So I found it. It was a thing. I actually got under another copywriter, 65 00:03:52,280 --> 00:03:54,840 and I did that for a while, and then I went out on my own 66 00:03:54,840 --> 00:03:58,200 because, again, I, you know, I took some great courses. I love copy hackers. It's 67 00:03:58,200 --> 00:04:01,645 still one of the best investments I've ever made, But I also made sure to 68 00:04:01,645 --> 00:04:05,405 find a mentor to work under them, to be able to provide a good service 69 00:04:05,405 --> 00:04:08,385 and not just be like, oh, I happen to be good at this one audience. 70 00:04:08,765 --> 00:04:12,045 And then, like a lot of service providers, I'm like, I wanna do one to 71 00:04:12,045 --> 00:04:15,800 many, so that's how I switched to courses. And what was happening is 72 00:04:15,800 --> 00:04:19,399 that I mean, everyone tells you this, but when you switch to courses, you need 73 00:04:19,399 --> 00:04:23,180 a much broader audience than you do for services. So I had extremely 74 00:04:23,320 --> 00:04:26,840 high conversion rates, but I had the issue of getting into the new 75 00:04:26,840 --> 00:04:30,465 people, the like, growing the email list because my email is converted, 76 00:04:30,685 --> 00:04:33,805 my sales converted, my launch was converted, but it was still just launching to a 77 00:04:33,805 --> 00:04:37,565 tiny audience constantly. And that's when I stumbled upon the 78 00:04:37,565 --> 00:04:41,325 concept of running bundles. Back then, it was the first one that I had 79 00:04:41,325 --> 00:04:45,069 ever seen. It was actually called the coach's toolkit 80 00:04:45,210 --> 00:04:48,970 giveaway, and I am from New England. I was living in Rhode 81 00:04:48,970 --> 00:04:52,650 Island at the time, and it turns out the lady that was running it 82 00:04:52,650 --> 00:04:56,455 lived 10 minutes away from me. And, like, there are no 83 00:04:56,514 --> 00:04:59,794 online business owners I've ever heard of. So her being 10 minutes away, like, I 84 00:04:59,794 --> 00:05:03,495 saw her address at the bottom. I'm like, holy crap. So 85 00:05:03,715 --> 00:05:07,235 I messaged her, and we actually became really great friends, and we still chat 86 00:05:07,235 --> 00:05:10,910 now. And so I was like, after, like, I was, 87 00:05:10,910 --> 00:05:14,450 again, like, all participants, like, someone who registered, it was like, this is just brilliant. 88 00:05:14,590 --> 00:05:16,910 I was like, can I run my own? Like, do you mind? And she's like, 89 00:05:16,910 --> 00:05:20,270 no. Absolutely not. She's like, let me throw in something too. And so that's where 90 00:05:20,270 --> 00:05:23,650 it got started. The very first one to run was the back to business bundle 91 00:05:23,950 --> 00:05:27,755 giveaway. We since took out the word giveaway because people 92 00:05:27,755 --> 00:05:31,195 confused it with a sweepstakes. So just free bundles where it's at, and that was 93 00:05:31,195 --> 00:05:34,795 back in 2019. So we've been running 94 00:05:34,795 --> 00:05:38,335 them for, like, 5 years, 5 or 6 years at this point, 95 00:05:38,610 --> 00:05:42,370 and they just work like gangbusters, and they work really 96 00:05:42,370 --> 00:05:46,210 well for your contributors. And I think that people they'll 97 00:05:46,210 --> 00:05:49,970 see, like, those, like, mega super bundles with, like, over a 100 some odd people, 98 00:05:49,970 --> 00:05:52,935 and you're like, oh my goodness. Like, I could never do that. I'm like, I've 99 00:05:52,935 --> 00:05:55,814 done that, and I wouldn't suggest that you do do that unless you have a 100 00:05:55,814 --> 00:05:59,495 team behind you, because and one of the things that I'm sure we'll talk about, 101 00:05:59,495 --> 00:06:03,254 you can have amazing results when you just even have, like, a couple of 102 00:06:03,254 --> 00:06:06,854 your friends getting together and doing this. Because instead of just, 103 00:06:06,854 --> 00:06:10,530 like, you by yourself promoting yourself to no one, because, again, 104 00:06:10,530 --> 00:06:14,290 algorithms don't like you when you're new. SEO doesn't like you when you're new. And 105 00:06:14,290 --> 00:06:18,050 I know with Google AI, SEO people are like, ah, losing their minds because of 106 00:06:18,050 --> 00:06:21,885 all the auto answers going on. But with a spondyl, it's like, for a limited 107 00:06:21,885 --> 00:06:25,485 time, for, like, a week, everyone is just pointing people towards you, and you also 108 00:06:25,485 --> 00:06:28,865 get to introduce your audience to great people. It's just such 109 00:06:29,325 --> 00:06:32,365 a win win scenario, whether you're doing a free one or a paid one. Like 110 00:06:32,365 --> 00:06:35,405 I said, I'm a really big fan of free ones, especially for early on in 111 00:06:35,405 --> 00:06:38,740 your journey, but I'm sure you have a lot of bundly questions. I'll, like, laugh 112 00:06:38,740 --> 00:06:41,780 because I could talk about them forever. Yes. I do. First of all, I wanna 113 00:06:41,780 --> 00:06:45,620 acknowledge, like, how shitty it is to literally just give 114 00:06:45,620 --> 00:06:48,199 birth and that not be like, not have the support. 115 00:06:49,535 --> 00:06:52,895 And it's it's so it's so wild that there's still 116 00:06:52,895 --> 00:06:56,435 challenges with that today in 2024. So anyways, 117 00:06:56,895 --> 00:07:00,415 sorry that you had that happen to you, and also it opened up the business. 118 00:07:00,415 --> 00:07:04,250 So, well, there you go. There's a silver lining. But, one of the 119 00:07:04,250 --> 00:07:07,550 things that one of the place I wanna start with this conversation is just defining 120 00:07:08,169 --> 00:07:11,610 what a bundle is. Because if someone's listening and they're like, okay. Cool. But, like, 121 00:07:11,610 --> 00:07:15,370 what are we even talking about? Can you explain what a bundle is and 122 00:07:15,370 --> 00:07:18,725 how it actually helps with the list growth piece? Sure. 123 00:07:18,865 --> 00:07:22,545 So you're going to get together with anywhere. I've had some 124 00:07:22,545 --> 00:07:25,985 students run bundles, so that was just 4 other people. It was just, like I 125 00:07:25,985 --> 00:07:29,825 said, 4 other friends, and or up to, again, a 100. I always 126 00:07:29,825 --> 00:07:32,810 say, like, shoot for that sweet spot, like, around 15 for your first one if 127 00:07:32,810 --> 00:07:36,410 you can. Some people drop off. But, basically, what happens is for a limited time, 128 00:07:36,410 --> 00:07:40,250 I always suggest just, like, a week. The bundle is open, and, essentially, 129 00:07:40,250 --> 00:07:43,930 what's gonna happen is everyone is going to push their audiences towards the 130 00:07:43,930 --> 00:07:47,445 registration page or the checkout page. Talk about the difference between free and paid in 131 00:07:47,445 --> 00:07:51,205 a minute. And once people go ahead and sign up, we're just gonna say 132 00:07:51,205 --> 00:07:54,405 this is a free bundle, then those people are going to be brought to what 133 00:07:54,405 --> 00:07:58,185 we call, like, a bundle claim area, and everyone is going to be able to 134 00:07:58,440 --> 00:08:02,200 claim items that either people are selling as, like, trip wires, or I 135 00:08:02,200 --> 00:08:05,720 always call it trip wire or better things completely for free if it's a free 136 00:08:05,720 --> 00:08:09,320 bundle. If it's a paid bundle, usually, you can get people to put in more 137 00:08:09,320 --> 00:08:12,694 premium products that they sell for a much higher price point. But the whole point 138 00:08:12,694 --> 00:08:16,535 in running this bundle is basically you are going to help everyone grow your 139 00:08:16,535 --> 00:08:19,335 email list. One of the requirements that we have and that we teach our students 140 00:08:19,414 --> 00:08:22,555 and I see a lot out there because a lot of students now running bundles. 141 00:08:22,694 --> 00:08:25,570 It's like, it just if it's gonna be a free bundle, it can't be an 142 00:08:25,570 --> 00:08:28,930 item that people can get for free on your website. Like so say that you've 143 00:08:28,930 --> 00:08:31,810 got, like, a normal webinar that you do or, like, I have a to your 144 00:08:31,810 --> 00:08:35,649 worth of email ideas, PDF. Like, you can't submit that to a bundle because 145 00:08:35,649 --> 00:08:39,184 it's not special. You want to be able to, with your full 146 00:08:39,184 --> 00:08:43,025 chest and integrity, say, you're going to be able to sign up for these 5, 147 00:08:43,025 --> 00:08:46,785 10, 20 items completely for free, and you can't get all 20 of 148 00:08:46,785 --> 00:08:50,589 these for free anywhere else on the Internet. And that's why people 149 00:08:50,589 --> 00:08:53,950 get so excited, and that's why, as a host, you're gonna get a whole bunch 150 00:08:53,950 --> 00:08:57,550 of new email subscribers. Usually, your item is first on the page, and you can 151 00:08:57,550 --> 00:09:01,305 highlight yourself. And your contributors are going to be able to get 152 00:09:01,385 --> 00:09:05,225 all of these eyeballs on them because everyone's collectively promoting it to 153 00:09:05,225 --> 00:09:08,185 their list, and they can grow it. So it's like, you as the host are 154 00:09:08,185 --> 00:09:11,945 making great connections. You as a contributor are getting to grow your email list. We're 155 00:09:11,945 --> 00:09:15,460 really big, which is nice. You can get anywhere from a couple hundred to over 156 00:09:15,460 --> 00:09:18,660 a1000. Again, it depends on the size of the bundle of the audiences that people 157 00:09:18,660 --> 00:09:22,200 are bringing. But, usually, you can bet on at least a couple of 100, and 158 00:09:22,340 --> 00:09:25,940 the audience wins because they're getting exposure to all of these new amazing 159 00:09:25,940 --> 00:09:29,725 things that they probably wouldn't have found on their own. Or if it's 160 00:09:29,725 --> 00:09:33,005 a free bundle, they wouldn't have necessarily been able to afford on their own. And 161 00:09:33,005 --> 00:09:36,445 same thing even with paid bundles as well. So that's kind of the whole premise. 162 00:09:36,445 --> 00:09:40,125 It's basically, you finally have somebody on your side pulling 163 00:09:40,125 --> 00:09:43,970 that tug of war for attention of, like, actually pointing people to 164 00:09:43,970 --> 00:09:47,250 you. You don't have to rely, like I said, on an algorithm or on giving 165 00:09:47,250 --> 00:09:50,850 money to Zucks and being like, maybe my ads will work, maybe not. Right? Like 166 00:09:51,009 --> 00:09:54,850 and there's nothing wrong with ads, but it's just another way to get a huge 167 00:09:54,850 --> 00:09:58,565 influx of people and attention. Yeah. I 168 00:09:58,565 --> 00:10:01,524 agree. And one of the this one of the main ways I've grown my list 169 00:10:01,524 --> 00:10:05,225 as well outside of ads and social and all of that over basically, 170 00:10:05,365 --> 00:10:08,885 since the pandemic is when I started participating in bundles and 171 00:10:08,885 --> 00:10:12,680 things. And I've gotten a lot of like, that's where a lot of my 172 00:10:12,680 --> 00:10:16,440 email list growth has come from is from these bundles because people sign 173 00:10:16,440 --> 00:10:19,720 up for the bundle, and then they sign up for whatever my free thing is. 174 00:10:19,720 --> 00:10:23,480 Like, I have a few, like, $9 to $17, like, little 175 00:10:23,480 --> 00:10:27,045 products that I'll put in bundles. People will sign up for it for 176 00:10:27,045 --> 00:10:30,885 free, and then now they're on my email list. They're my world. And the thing 177 00:10:30,885 --> 00:10:34,565 that I love about this too is they also get 178 00:10:34,565 --> 00:10:38,105 to experience what a paid product is like from me. 179 00:10:38,810 --> 00:10:42,329 So I did one last year, where I 180 00:10:42,329 --> 00:10:45,930 contributed a offer that I had just made. And, 181 00:10:46,250 --> 00:10:49,870 for the first time, I put, like, a testimonial thing at the end, 182 00:10:50,089 --> 00:10:53,785 and I got so much good feedback. I was like, just from, like, the 183 00:10:53,785 --> 00:10:57,464 testimonials alone, I would definitely do this again because it was like it just felt 184 00:10:57,464 --> 00:11:00,225 good for people to, like, go through my stuff and be like, this was awesome. 185 00:11:00,225 --> 00:11:03,865 And I'm like, it is awesome. So Right? I can cross promote 186 00:11:03,865 --> 00:11:07,680 other things. And I always say and this is again, coming from 187 00:11:07,680 --> 00:11:11,519 somebody that was on welfare and all of the things, I 188 00:11:11,519 --> 00:11:15,279 really do feel like bundles can change people's stars. Yes. 189 00:11:15,279 --> 00:11:18,819 I'm stealing that line from A Knight's Tale, everyone. But 190 00:11:18,959 --> 00:11:22,579 it really can, because it can change you as a host if you're 191 00:11:22,855 --> 00:11:26,375 not actually gaining traction. It can change you as a contributor because now, like you 192 00:11:26,375 --> 00:11:30,135 said, you actually now have all the social proof that you're 193 00:11:30,135 --> 00:11:33,335 gonna need for your brand new product. So when you go to launch it or 194 00:11:33,335 --> 00:11:36,810 to put ads behind it and update the sales page, you've got all this legit 195 00:11:36,810 --> 00:11:39,769 testimonial of how great it is. You can screenshot it and put it on there, 196 00:11:39,769 --> 00:11:42,490 not just type in the words. So now it's gonna help with that product, and 197 00:11:42,490 --> 00:11:45,850 it's gonna get you more customers. And like I said, all those people that either 198 00:11:45,850 --> 00:11:49,149 got it for free or at a discount because you are in a paid bundle, 199 00:11:49,605 --> 00:11:53,365 now they have an opportunity to succeed where they might not have been able to. 200 00:11:53,365 --> 00:11:57,205 And I'm like, this is, like, just the ultimate win win win win strategy. I'm 201 00:11:57,205 --> 00:12:01,045 like, there are very few downsides when it comes to hosting a bundle 202 00:12:01,045 --> 00:12:04,560 or being in a bundle. Yeah. Okay. I have some very specific follow-up 203 00:12:04,560 --> 00:12:07,440 questions that may or may not be for me specifically, but I feel like the 204 00:12:07,440 --> 00:12:10,800 listeners are gonna get a lot from this. So one of the 205 00:12:10,800 --> 00:12:14,560 challenges I found with bundles is that the people who are signing up 206 00:12:14,560 --> 00:12:18,365 are getting so much free stuff that sometimes 207 00:12:18,905 --> 00:12:22,585 I feel like my stuff could get lost in the mix. So when we're thinking 208 00:12:22,585 --> 00:12:26,365 about participating in bundles, how do we choose 209 00:12:26,825 --> 00:12:30,265 a product of ours that kinda stands out against what 210 00:12:30,265 --> 00:12:33,170 everyone else is contributing to the bundle? 211 00:12:33,790 --> 00:12:37,630 I love this question. So when it comes 212 00:12:37,630 --> 00:12:41,390 to you choosing a gift, whether you're participating or you're the host, because you 213 00:12:41,390 --> 00:12:44,190 still need to put something into a bundle if you're the host too. Like, you 214 00:12:44,190 --> 00:12:47,915 still need that product. I think that it is always important, and I know it's 215 00:12:47,915 --> 00:12:51,755 gonna sound so silly. But make sure on your end that the product that you're 216 00:12:51,755 --> 00:12:55,455 picking is a really good representation of the bigger products 217 00:12:55,595 --> 00:12:59,035 that you have. So for example, I have, 218 00:12:59,035 --> 00:12:59,973 like, one product on productivity. It's called, like, Trello magic, because your girl's got ADHD, 219 00:12:59,973 --> 00:13:01,270 and that's the only thing that I found productivity. 220 00:13:03,730 --> 00:13:04,674 It's called, like, Trello magic, because girls got ADHD, and that's the only thing that 221 00:13:04,674 --> 00:13:05,514 I found that can wrangle my brain. And I have tried them all. Right? But 222 00:13:05,514 --> 00:13:08,790 I don't have any other things related to, like, ADHD or productivity. And so, 223 00:13:10,290 --> 00:13:13,660 like, people can like my style, and they can like 224 00:13:13,660 --> 00:13:17,385 Trello, but it's kind of a big leap to go from, 225 00:13:17,385 --> 00:13:21,145 oh, I learned how to organize my business from this person to I wanna 226 00:13:21,145 --> 00:13:24,905 learn how to host bundles from this person, or I want to learn how 227 00:13:24,905 --> 00:13:28,425 to sell to my email list from this person. So you have to be strategic 228 00:13:28,425 --> 00:13:32,250 in making sure that you're not just, like, throwing in, like, some random paid workshop 229 00:13:32,250 --> 00:13:35,230 that you did once that has nothing to do with your bigger ecosystem. 230 00:13:35,850 --> 00:13:39,130 Or, like, you had done, which was really smart. You knew you wanted this new 231 00:13:39,130 --> 00:13:41,770 product. You knew you wanted to be known for it, and you knew you needed 232 00:13:41,770 --> 00:13:45,175 testimonials. You're like, I'm gonna put this in there so that way I can get 233 00:13:45,175 --> 00:13:48,954 people to be able to go through it. So when you're picking something 234 00:13:49,095 --> 00:13:52,535 for yourself, you wanna be really strategic in a lot of where are they gonna 235 00:13:52,535 --> 00:13:56,375 go afterwards. And I call this the bundle on ramp system, so that's 236 00:13:56,375 --> 00:14:00,079 really important. The second thing is you wanna make sure 237 00:14:00,079 --> 00:14:03,440 that you are picking a product even if, again, it's a smaller product. It doesn't 238 00:14:03,440 --> 00:14:06,880 have to be like your $2,000 course that you're putting in a bundle for your 239 00:14:06,880 --> 00:14:10,180 pay. Right? You wanna make sure that it's solving a really 240 00:14:10,240 --> 00:14:13,955 sexy problem. You just don't want it to be something that's sort 241 00:14:13,955 --> 00:14:17,795 of generic sounding. You want it to be like whether or not the bundle 242 00:14:17,795 --> 00:14:21,635 host makes it so items are searchable, which we can talk about what tool I 243 00:14:21,635 --> 00:14:25,110 use for that after if you'd like to, or not. You wanna make sure that 244 00:14:25,110 --> 00:14:28,870 when people are scrolling through, looking at all this stuff, they see yours, and 245 00:14:28,870 --> 00:14:32,550 instantly, they're like, yes. 100%. So that comes down 246 00:14:32,550 --> 00:14:36,310 to the title, which we've had actual contributors, like, tweak their titles. Those are courses 247 00:14:36,310 --> 00:14:39,975 from it. And this is another one to be able to really stand out and 248 00:14:39,975 --> 00:14:43,575 not get lost in the shuffle you might not think about. Make sure the mock 249 00:14:43,575 --> 00:14:47,334 up for your product looks great. I'm talking 250 00:14:47,334 --> 00:14:50,774 about it looks professional. The branding is great. It's not just 251 00:14:50,774 --> 00:14:54,470 like you threw up. Like, some, like, Canva where it's like, I 252 00:14:54,470 --> 00:14:57,430 don't know. Make me a logo, and it's like this, like, square image or, like, 253 00:14:57,430 --> 00:15:01,030 this awful coloring. Because people really do still buy with their eyes 254 00:15:01,030 --> 00:15:04,330 first. So, like, take the time to take the screenshots 255 00:15:04,715 --> 00:15:07,915 to make sure your branding looks really nice. I mean, your example of ours, it 256 00:15:07,915 --> 00:15:11,035 really stands out in our free bundle as well. So it's like, make sure that 257 00:15:11,035 --> 00:15:14,635 mock up looks really great. Make sure that the title looks good. And actually spend 258 00:15:14,635 --> 00:15:18,235 some time on the description as well. So that way, it 259 00:15:18,235 --> 00:15:21,890 sounds punchy and catchy. Because, again, because bundles are more 260 00:15:21,890 --> 00:15:25,410 prominent you're welcome, everyone you need to make 261 00:15:25,410 --> 00:15:29,089 sure that your item is always going to stand out. Now not all 262 00:15:29,089 --> 00:15:32,850 hosts like myself, we try to do especially for a free bundle, we 263 00:15:32,850 --> 00:15:36,415 try to do one expert per topic. So that way, like, you're not competing with 264 00:15:36,415 --> 00:15:39,935 any other person. Some bundle host, it's just like the more the 265 00:15:39,935 --> 00:15:43,375 merrier, so you're not gonna have that aspect. So that's why you need to think 266 00:15:43,375 --> 00:15:47,100 to yourself, okay. I don't know if I'm gonna be going against, you 267 00:15:47,100 --> 00:15:50,940 know, 8 other people that talk about Facebook ads. So what really juicy 268 00:15:50,940 --> 00:15:54,560 hook or subtitle can I add to this? Or how can I 269 00:15:54,779 --> 00:15:58,300 make my mock up a little bit better? How can I make the, you know, 270 00:15:58,300 --> 00:16:01,245 the landing page or the sales page where these people are gonna land look a 271 00:16:01,245 --> 00:16:04,605 little bit more posh, look a little bit cooler? And you wanna go ahead and 272 00:16:04,605 --> 00:16:08,125 do that. So, again, make it look nice, really catchy title and sub 273 00:16:08,125 --> 00:16:11,964 headline, and, like I said, that really nice mock up is gonna help. I'm 274 00:16:11,964 --> 00:16:15,650 making sure that it's part of a bigger picture, and it's not just, 275 00:16:15,650 --> 00:16:19,010 like, a throwaway thing that's gonna be so hard to connect 276 00:16:19,010 --> 00:16:22,770 people to different offers that you have. Yeah. Okay. I wanna 277 00:16:22,770 --> 00:16:26,610 talk about the different offers too because, there's a piece to this where, 278 00:16:26,610 --> 00:16:29,515 yes, people are signing up for free and you're growing your list, but you could 279 00:16:29,515 --> 00:16:32,875 also, like, very immediately make money from this. Right? So Oh, a 280 00:16:32,875 --> 00:16:36,315 100%. Yeah. So with my so the offer I'm talking about is be your own 281 00:16:36,315 --> 00:16:40,075 b roll. I I often I I created this last year. Okay? And 282 00:16:40,075 --> 00:16:43,860 it's one of my most popular products because it's so specific 283 00:16:43,860 --> 00:16:47,220 and people are like, oh, yeah. I get it right away. But I've 284 00:16:47,220 --> 00:16:50,740 been testing out different order bumps and 285 00:16:50,740 --> 00:16:54,500 tripwire. So order bump meaning, you know, someone signs up for the free thing, 286 00:16:54,500 --> 00:16:58,245 but if they add something to their order, kinda like grabbing M and M's before 287 00:16:58,245 --> 00:17:01,925 you check out at the grocery store, then, you know, obviously, I get that. 288 00:17:01,925 --> 00:17:04,885 And then when on the thank you page, I'm like, thank you. Here's your product. 289 00:17:04,885 --> 00:17:08,724 And if you wanna go further, here's something else. But is there is there 290 00:17:08,724 --> 00:17:12,440 a strategy to this for, like, order bumps, trip wires that can 291 00:17:12,440 --> 00:17:16,280 really help, especially, again, since there's, like, a 1000000 people signing up 292 00:17:16,280 --> 00:17:19,559 for your stuff? Is there a strategy for, like, standing out with the order bumps 293 00:17:19,559 --> 00:17:23,339 and upsells and tripwires and all that? I think that it's just 294 00:17:23,400 --> 00:17:27,204 making sure that it makes sense. So I think 295 00:17:27,204 --> 00:17:30,965 that everyone and, actually, our mutual friend, Lainie Lamar, back 296 00:17:31,044 --> 00:17:33,544 she was in one of our bundles. I think it was in 2020 or 2021. 297 00:17:33,924 --> 00:17:37,284 She had a whole podcast episode and a whole blog post breakdown about the 298 00:17:37,284 --> 00:17:40,980 conversion rates that she got from our free bundle versus what they standard got. 299 00:17:41,059 --> 00:17:44,440 And, like, yes, it's a little bit lower, but it still was above industry 300 00:17:44,500 --> 00:17:48,200 average for what she was getting. So you want to think to yourself, 301 00:17:48,340 --> 00:17:52,100 you can't be, like, psyched up, like, oh my goodness. Like, I talk about social 302 00:17:52,100 --> 00:17:54,500 media, and so many other people in this, but I also have to talk about 303 00:17:54,500 --> 00:17:57,565 social media. They'll never buy from me. You need to just think about, like, okay. 304 00:17:57,565 --> 00:18:01,245 If somebody is really excited for b roll 305 00:18:01,245 --> 00:18:05,085 content, what do I have or what can I offer that is that 306 00:18:05,085 --> 00:18:08,525 next logical step? Again, these are all just sound principles. So it's like, 307 00:18:09,164 --> 00:18:12,770 they might have the b roll, but maybe they don't know what the caption is. 308 00:18:12,770 --> 00:18:16,530 So if I have some premade captions, I can put that as the order 309 00:18:16,530 --> 00:18:20,370 bump because it makes a lot of sense. Regardless if there happens to be other 310 00:18:20,370 --> 00:18:23,570 templates that are in the bundle, like, you can't necessarily think about that. If there 311 00:18:23,570 --> 00:18:26,255 is, there is. I highly thought you're gonna get them and be like, oh, it 312 00:18:26,255 --> 00:18:29,295 turns out that Jessica had these for free. Like, I want a refund. No one's 313 00:18:29,295 --> 00:18:32,575 gonna say that because they just got one of your great courses for free anyway, 314 00:18:32,575 --> 00:18:35,695 so they kinda feel like I feel like a butt face if they did that. 315 00:18:35,695 --> 00:18:39,400 Let's be real. So you're like, okay. So we've got 316 00:18:39,400 --> 00:18:43,160 our BOA product that we have. We've got our order bumps, say, captions, 317 00:18:43,160 --> 00:18:45,720 because they're gonna be like, oh, what do we actually write with these things? So 318 00:18:45,720 --> 00:18:49,420 then for your actual upsell on your thank you page, like, wow. 319 00:18:49,720 --> 00:18:53,515 They're gonna need people to talk to. So maybe that's when 320 00:18:53,515 --> 00:18:57,275 you would offer either a discount or full price however you want to, a course 321 00:18:57,275 --> 00:19:00,895 or an offer that you have about actually growing your audience. Right? 322 00:19:01,595 --> 00:19:05,370 So that way, it's like, oh, this logically makes sense. Well, it doesn't make sense. 323 00:19:05,370 --> 00:19:07,930 And, again, I teach this a little because I teach a lot about email marketing 324 00:19:07,930 --> 00:19:10,970 and funnel building. Right? It doesn't make sense to be like, okay. I'm gonna have 325 00:19:10,970 --> 00:19:14,730 a get started with Pinterest course for my people. The 326 00:19:14,730 --> 00:19:18,410 order bump is also gonna be about, like, maximizing Pinterest. 327 00:19:18,410 --> 00:19:21,815 And then my other one, it's just gonna have, like, the same hook 328 00:19:21,955 --> 00:19:25,715 because they think, oh, I already solved that problem. So you just wanna make sure 329 00:19:25,715 --> 00:19:29,554 you're solving the next problem that you're reading, like, their 330 00:19:29,554 --> 00:19:32,934 mind. When it comes to any type of bundle, though, 331 00:19:33,850 --> 00:19:37,610 for upsells and order bumps, you need to check the rules for the 332 00:19:37,610 --> 00:19:41,390 contributors that the bundle host has if they allow those things. 333 00:19:41,610 --> 00:19:45,210 So, like, not every bundle host, free or paid, is going to allow you to 334 00:19:45,210 --> 00:19:48,654 have order bumps. Now we let our contributors have order bumps because, again, I'm all 335 00:19:48,654 --> 00:19:52,495 about everybody winning. Right? But it can't automatically be checked 336 00:19:52,495 --> 00:19:55,375 on. It has to be checked off. Or, like, no. We're not gonna send people 337 00:19:55,375 --> 00:19:58,895 to you. We're you're just not in it. Same thing for upsells. We have no 338 00:19:58,895 --> 00:20:02,590 problem if people are selling on their thank you page. There's a slight issue 339 00:20:02,730 --> 00:20:06,490 with Thrivecart where sometimes it doesn't let people get the 340 00:20:06,490 --> 00:20:10,330 free thing unless they put in a credit card or PayPal. And so it tells 341 00:20:10,330 --> 00:20:13,865 people, I'm like, you can't run it native through Thrivecart. And I know this 342 00:20:13,865 --> 00:20:17,545 sounds annoying, but if you just create a standard thank you page 343 00:20:17,545 --> 00:20:21,065 someplace else that is selling whatever your typical upsell 344 00:20:21,065 --> 00:20:24,745 is, then by all means, you can have it. But I cannot ask 345 00:20:24,745 --> 00:20:27,945 people to put in their credit card for something for free. Like, we just won't 346 00:20:27,945 --> 00:20:31,720 do it. We also don't accept, like, free months of memberships. 347 00:20:32,100 --> 00:20:35,940 But, again, in your welcome series that you have for your item or 348 00:20:35,940 --> 00:20:39,780 in your product, there's nothing that says that you can't promote your membership. It's just 349 00:20:39,780 --> 00:20:43,575 we don't ever want like, I would never want anyone coming to 350 00:20:43,575 --> 00:20:46,935 you, for example, being like, I signed up for that bundle that you talked about, 351 00:20:46,935 --> 00:20:49,655 and Amy charged me, and you're like, it's not even my bundle. I don't even 352 00:20:49,655 --> 00:20:53,195 really know who Amy is. Like, I don't wanna create more customer support 353 00:20:53,575 --> 00:20:57,150 for my contributors. That's my job to make life easier. So, again, 354 00:20:57,150 --> 00:21:00,750 just, like, think to yourself, okay. Pretend nothing else is in this 355 00:21:00,750 --> 00:21:04,590 bundle. What is the next logical step for the item that I am putting 356 00:21:04,590 --> 00:21:08,350 in? And that's what I would do. And, again, the upsell on 357 00:21:08,350 --> 00:21:11,625 the next page on the thank you page can always be something that's more more 358 00:21:11,625 --> 00:21:15,385 expensive, more pricey. But for that order bump, it's just like you 359 00:21:15,385 --> 00:21:19,225 said, the candy. Right? It's like, you know, it's like $2. Right? Again, 360 00:21:19,225 --> 00:21:22,025 you can have something on there that's more than $2, but I wouldn't try to 361 00:21:22,025 --> 00:21:25,470 put an order bump that's like $100. Like, what 362 00:21:25,470 --> 00:21:29,150 now? That's not gonna work regardless of where the traffic 363 00:21:29,150 --> 00:21:32,910 source is from. Yeah. Yeah. $100 is a big commitment for someone who just 364 00:21:32,910 --> 00:21:36,350 met you. So yeah. I totally relate to that. Again, the M and M's at 365 00:21:36,350 --> 00:21:39,544 the end of the aisle when you're at the grocery store. I love this. Okay. 366 00:21:39,544 --> 00:21:43,225 So I may or may not be thinking about doing my own bundle next year. 367 00:21:43,225 --> 00:21:47,065 So if I were to, hypothetically, of course, create my 368 00:21:47,065 --> 00:21:50,684 own bundle, what is the first thing I should think about? 369 00:21:51,320 --> 00:21:54,360 And I may or may not have already bought the domain name, so, you know, 370 00:21:54,360 --> 00:21:58,000 there you go. Well, the name can help. So 371 00:21:58,120 --> 00:22:00,520 and I always say that if you wanna give it a little bit more clout, 372 00:22:00,520 --> 00:22:04,040 give it its own domain name. You'll notice that a lot of our stuff does 373 00:22:04,040 --> 00:22:07,805 end up being hosted on main pages because I like their servers. I've never had 374 00:22:07,805 --> 00:22:11,645 them go down ever except for once in February this year. I'm like, really, main 375 00:22:11,645 --> 00:22:15,245 pages? Since 2017, your servers have never died. And the week 376 00:22:15,245 --> 00:22:18,865 before, when I'm testing everything for my bundles, when you die so 377 00:22:19,860 --> 00:22:23,140 I'm also bad for people that were launching that week or, like, had summits, because 378 00:22:23,140 --> 00:22:26,340 I know a lot of people host their summits. Again, because Leadpages servers are great. 379 00:22:26,340 --> 00:22:29,940 I felt so bad for all those people. I'm like, we're just testing. When it 380 00:22:29,940 --> 00:22:33,320 comes to a bundle, like we had talked about in our bundle on ramping system, 381 00:22:33,460 --> 00:22:36,505 the bundle is a thing. Do not get me wrong. It's a thing. But it's 382 00:22:36,505 --> 00:22:40,185 not the only thing. You really need to think of 383 00:22:40,185 --> 00:22:43,945 it as a part of your business. So the first thing that I 384 00:22:43,945 --> 00:22:47,545 always want people to think of is, what else do you have 385 00:22:47,545 --> 00:22:50,890 going on? Meaning, are you using this bundle 386 00:22:50,950 --> 00:22:54,390 because you typically launch in March? So you should have a 387 00:22:54,390 --> 00:22:58,150 bundle in February or even January. So that way, you have a whole 388 00:22:58,150 --> 00:23:01,830 bunch of new people to launch to. And, again, when it comes to, like but, 389 00:23:01,830 --> 00:23:04,525 Kate, they just got all this stuff for free. Are they gonna buy your bigger 390 00:23:04,525 --> 00:23:08,285 stuff? Yes. If you wow them, if your product was great, if you make sure 391 00:23:08,285 --> 00:23:11,405 your face is everywhere, which I know you do anyways, so, like, make sure your 392 00:23:11,405 --> 00:23:14,925 face is everywhere so they can build that personal connection. Yeah. They're gonna buy from 393 00:23:14,925 --> 00:23:18,205 you. And again, it's not like my Pinterest course that solves my Pinterest course that 394 00:23:18,205 --> 00:23:21,559 solves my Pinterest course. It's a little bits and pieces leading them towards it, and 395 00:23:21,559 --> 00:23:24,120 I can learn really well. So the first thing is, like, do I need this 396 00:23:24,120 --> 00:23:27,799 for a launch? Or another thing to think about is, like, what 397 00:23:27,799 --> 00:23:31,340 is just traffic dead? Like, just like nothing's going on. 398 00:23:31,480 --> 00:23:35,055 So I will always tell my people, usually, you'll see 399 00:23:35,295 --> 00:23:38,735 not a lot of summertime ones, but more so now than you used 400 00:23:38,735 --> 00:23:42,575 to because a lot of people, their traffic and attention is 401 00:23:42,575 --> 00:23:46,335 dead in the summertime. So it's like, if you want to be able to, say, 402 00:23:46,335 --> 00:23:49,615 even do, like, a summertime promotion where, say, you're gonna do, like, a flash sale 403 00:23:49,615 --> 00:23:52,990 of the day, Well, host a bundle the month before. 404 00:23:53,450 --> 00:23:57,130 Right? So that way you have a whole bunch of more people to talk to 405 00:23:57,130 --> 00:24:00,890 with. What's different about a bundle versus a summit and why? And I'm 406 00:24:00,890 --> 00:24:03,690 sure our our mutual, Krista Miller, she may or may not have thoughts on this. 407 00:24:03,690 --> 00:24:07,005 I don't necessarily know if I would ever host a summit into the middle of 408 00:24:07,005 --> 00:24:10,705 this summer because people have to sit down immediately 409 00:24:11,085 --> 00:24:14,625 and watch that. Whereas for the bundle, all I have to do is sit down 410 00:24:14,765 --> 00:24:18,525 and sign up for stuff. So it's a lot more, like, out and on people's 411 00:24:18,525 --> 00:24:21,600 own times so it can work. So the very first thing to think about for 412 00:24:21,600 --> 00:24:25,220 your bundle is where is this strategically fitting in 413 00:24:25,360 --> 00:24:28,560 to other big projects that I have, or what am I trying to help it 414 00:24:28,560 --> 00:24:31,120 prevent? You know what? No one ever talks to me in the summertime. Let's do 415 00:24:31,120 --> 00:24:34,735 it in the summer. You know what? I love launching in April. It's my absolute 416 00:24:34,735 --> 00:24:38,515 favorite. Let's end of February, beginning of March, we're gonna host this bundle. 417 00:24:38,575 --> 00:24:42,095 So that way, you know, we can have people come to this and my welcome 418 00:24:42,095 --> 00:24:44,975 series and even in, like, the product just this is why I love things like 419 00:24:44,975 --> 00:24:48,360 ThriveCart. You can just duplicate stuff all you want. Right? Maybe you can do that 420 00:24:48,360 --> 00:24:52,040 in your course platform. It's like, where even in that product, it's like next steps, 421 00:24:52,040 --> 00:24:55,800 sign up for our free live challenges that we've got going on. So that's 422 00:24:55,800 --> 00:24:59,100 really like, that is sort of step number 1 is 423 00:24:59,560 --> 00:25:03,225 where do you need it strategic in your business, and what are you looking 424 00:25:03,225 --> 00:25:06,905 for? That's probably the other half. If you are sort of just starting 425 00:25:06,905 --> 00:25:10,664 out and your list is, like, 50 people, then go 426 00:25:10,664 --> 00:25:14,365 for a free bundle because getting, you know, even 500 new subscribers 427 00:25:14,825 --> 00:25:18,220 is business changing because it's gonna give you so much momentum. 428 00:25:18,520 --> 00:25:21,880 It's gonna finally give you progress. This is why people give up in online business 429 00:25:21,880 --> 00:25:25,720 because they don't see progress. It it just got flood, all the dopamine. 430 00:25:25,720 --> 00:25:29,399 You're like, yes. Right? Again, even if it ends up being a couple of 1,000, 431 00:25:29,399 --> 00:25:33,075 that's huge for you. If you already have an email list of, like, 15,000 people, 432 00:25:33,075 --> 00:25:36,115 oh, it's cool to have an extra 1,000 that you didn't necessarily pay for. You 433 00:25:36,115 --> 00:25:39,554 might be like, you know, I think I'd rather have less people but kinda make 434 00:25:39,554 --> 00:25:42,995 more money, so maybe that's why I'm gonna go with paid. But, again, it's like, 435 00:25:42,995 --> 00:25:46,740 where do you wanna see your money? And, again, people who buy paid bundles will 436 00:25:46,740 --> 00:25:49,860 still buy other products too. It's not saying that they're not, but it's like, do 437 00:25:49,860 --> 00:25:53,620 you need a lot of eyeballs, or are you looking 438 00:25:53,620 --> 00:25:57,284 for a larger cash injection? Or is it like, I'm gonna have a nice cash 439 00:25:57,284 --> 00:26:01,044 injection from doing the monetization strategies that we talked about? We're gonna talk about other 440 00:26:01,044 --> 00:26:04,485 ways to monetize a free bundle as well and then the bigger 441 00:26:04,485 --> 00:26:08,325 payday with my launches that I've got going on. Yeah. Okay. This 442 00:26:08,325 --> 00:26:11,880 makes a lot of sense, and, y'all better watch out because I may or may 443 00:26:11,880 --> 00:26:15,240 not be doing my bundle next year. But I'm probably gonna have to, like, buy 444 00:26:15,240 --> 00:26:18,840 some stuff from Kate for the for this to work. So, so we've got our 445 00:26:18,840 --> 00:26:22,620 we've got our bundle date selected. We've kind of got a theme. 446 00:26:23,075 --> 00:26:26,915 How do we pick the right people to be in the bundle? Because as 447 00:26:26,915 --> 00:26:30,595 you mentioned, you could have 15 people, you could have a 100, which is that 448 00:26:30,675 --> 00:26:33,635 like, that sounds way too like, way too many people to meet. But how do 449 00:26:33,635 --> 00:26:37,470 you recommend choosing the right contributors? I 450 00:26:37,470 --> 00:26:41,310 would say, especially if this is one of your first 451 00:26:41,310 --> 00:26:43,630 bundles, and if like I said, if you decide to go for your route, it's 452 00:26:43,630 --> 00:26:45,710 up to you if you wanna go free or paid. A lot of times I 453 00:26:45,710 --> 00:26:49,424 tell people to go with a free bundle first. I don't wanna say because the 454 00:26:49,424 --> 00:26:53,265 stakes are lower, but, like, the stakes are lower. Right? Because you're 455 00:26:53,265 --> 00:26:56,965 not like, oh my goodness. Like, my contributors aren't making a whole bunch of sales. 456 00:26:57,345 --> 00:27:00,960 With a free bundle, you know your contributors are gonna get a bunch of 457 00:27:00,960 --> 00:27:04,720 email subscribers. So, like, everyone should, like, this is amazing. Right? So that 458 00:27:04,720 --> 00:27:08,160 way you can take that sort of pressure off yourself. And, again, to switch it 459 00:27:08,160 --> 00:27:12,000 over from free to paid later on is not hard at all. So that's 460 00:27:12,000 --> 00:27:15,460 kinda just one of those little first tidbits to have in there. But 461 00:27:16,375 --> 00:27:20,215 when it comes down to sort of figuring out, like, 462 00:27:20,215 --> 00:27:23,655 the whole, like, what to include and who to pitch, I usually like to start 463 00:27:23,655 --> 00:27:27,495 with what items and topics do I wanna see in there. So 464 00:27:27,495 --> 00:27:31,115 I always like to think about my person, and this is by, like, consumer 465 00:27:31,255 --> 00:27:35,070 bundles, ones that aren't necessarily business to business. So business to business still 466 00:27:35,070 --> 00:27:38,830 works, but especially business to consumers works 467 00:27:38,830 --> 00:27:42,350 so well because it's like, okay. If my ideal person say 468 00:27:42,350 --> 00:27:45,490 that I like to help, you know, moms with organization, 469 00:27:46,269 --> 00:27:49,845 there are so many other things that moms can help with lifestyle 470 00:27:49,845 --> 00:27:52,085 wise. Yeah. Even a little business wise if you wanna throw it in there that 471 00:27:52,085 --> 00:27:55,845 it's just like, oh, man. She would really love this. That's how I always 472 00:27:55,845 --> 00:27:59,685 like to start stuff. Like, she would love this. 473 00:27:59,685 --> 00:28:03,320 Like, she would love organization. She would love something about yoga. 474 00:28:03,379 --> 00:28:06,820 She would love kids' principles to keep them occupied. I mean, no one wants to 475 00:28:06,820 --> 00:28:09,779 think about end of life planning, but, like, maybe she needs something about that or 476 00:28:09,779 --> 00:28:13,620 dealing with elderly parents. She okay. So you just kinda think to yourself, like, what 477 00:28:13,620 --> 00:28:17,435 would biggest people love to learn about that isn't something else that 478 00:28:17,435 --> 00:28:21,275 you teach? So, like, if you are the bundle host and 479 00:28:21,275 --> 00:28:24,315 you wanna be known for and we'll just say, like, I know you teach about 480 00:28:24,315 --> 00:28:27,755 lots of great social media. So you wanna be known as just, like, Instagram. Like, 481 00:28:27,755 --> 00:28:31,559 that's that's where it's gonna be your stake and your rodent. Right? Don't invite other 482 00:28:31,559 --> 00:28:35,160 creators who also talk about Instagram. You're 483 00:28:35,160 --> 00:28:38,680 the Instagram person. Now you can invite a couple different people that say talk about 484 00:28:38,680 --> 00:28:42,520 email marketing because that's not the thing that your bread and butter's 485 00:28:42,520 --> 00:28:46,184 about. That's not what you wanna be known for. So it's fine. But I always, 486 00:28:46,184 --> 00:28:49,865 again, sort of think to myself, what else is this person gonna need? So, like, 487 00:28:49,865 --> 00:28:53,625 it's like, okay. If I help people host bundles or I host people with 488 00:28:53,625 --> 00:28:57,304 email marketing, what else is this person gonna need? Well, I cannot teach them 489 00:28:57,304 --> 00:29:00,265 how to make a pretty sales page, so maybe I want somebody that helps with 490 00:29:00,265 --> 00:29:04,000 graphic design. I'm never gonna talk about social media because I'm so inconsistent about 491 00:29:04,000 --> 00:29:07,600 it. So it's like, okay. So, like, we can have somebody talk about threads. We 492 00:29:07,600 --> 00:29:10,480 can have somebody talk about ads. We can have somebody that talks with this. So 493 00:29:10,480 --> 00:29:14,240 I was like, start with the topics first. I will usually just to 494 00:29:14,240 --> 00:29:17,095 kind of rip the Band Aid off if you're not used to pitching people. You 495 00:29:17,095 --> 00:29:20,935 can sort of look at your closer circles first. Or if you've been 496 00:29:20,935 --> 00:29:24,135 speaking on summits before, you can always reach out to, like, you know, people that 497 00:29:24,135 --> 00:29:27,895 are hosting. Like, I'm pretty sure, you've also hung out with Eden Fried. Right? So 498 00:29:27,895 --> 00:29:31,050 it's like, oh, I'm like, let me ask Eden. Right? Like, she talks about tripwires. 499 00:29:31,110 --> 00:29:34,870 People love tripwires. Like, Eden's the coolest. Right? So, like, let me ask Eden. She 500 00:29:34,870 --> 00:29:37,450 wants to be in there. And sometimes it could be just a bit more casual. 501 00:29:37,990 --> 00:29:41,030 So I will start with a couple of those, but you do we have in 502 00:29:41,030 --> 00:29:44,875 my course collaboration, Cashin, we have the pitching pyramid. You do 503 00:29:44,875 --> 00:29:47,755 want to after you sort of just, like, get your feet wet, you got a 504 00:29:47,755 --> 00:29:51,115 couple of yeses, you know, because it's your friends, all of that. You do wanna 505 00:29:51,115 --> 00:29:54,795 expand a little bit outside of your circle or even just ask people, like, 506 00:29:54,795 --> 00:29:58,268 especially, again, a lot of our friends host them. It's like, hey, there. Who are 507 00:29:58,268 --> 00:30:01,151 some of the best speakers that you had in your summit? Right? And I was 508 00:30:01,151 --> 00:30:04,034 like, oh, yeah. It's just for this person, that person. And then reach out to 509 00:30:04,034 --> 00:30:06,916 them if they don't already have a topic that you need covered. And then you 510 00:30:06,916 --> 00:30:09,799 can always, again, go with the intro. I was like, hey. So I know that 511 00:30:09,799 --> 00:30:13,545 we've both participated in these summits before, and I know that everyone loves your 512 00:30:13,545 --> 00:30:17,385 talk about, you know, Black Friday stuff. Would you be interested in contributing something for 513 00:30:17,385 --> 00:30:20,825 Black Friday? I always like to and this is the longest part of the 514 00:30:20,825 --> 00:30:24,205 process because we like to be really hands on with our pitches. 515 00:30:25,200 --> 00:30:28,720 I like to look at their website, and I like to see what 516 00:30:28,720 --> 00:30:32,080 products that they have and also the audience a 517 00:30:32,080 --> 00:30:35,860 lot that they are pitching towards. Right? 518 00:30:36,080 --> 00:30:39,040 So it's like and if it happens to be somebody that you've admired, and this 519 00:30:39,040 --> 00:30:42,215 is what I always tell my students, go pitch the people you admire. You never 520 00:30:42,215 --> 00:30:45,975 know. They could say yes. Chances were you probably know, like, their launch 521 00:30:45,975 --> 00:30:49,735 schedule a little bit. So even in the email, it's like, hey. So 522 00:30:49,735 --> 00:30:53,095 I know that you launched your super awesome course usually in 523 00:30:53,095 --> 00:30:56,890 March, And I'm actually running a bundle at the very beginning of February 524 00:30:56,890 --> 00:30:59,789 that can really help it. So that way, you can get a lot of people 525 00:31:00,169 --> 00:31:03,530 in your launch triggers that you're running, any of your launches, all that sort of 526 00:31:03,530 --> 00:31:06,750 stuff. So we like to do that. So we always sort of start with topics, 527 00:31:06,845 --> 00:31:10,045 and I was like, look outward. Again, who are you following on Instagram? Who have 528 00:31:10,045 --> 00:31:13,805 you always wanted to connect with but haven't? Another 529 00:31:13,805 --> 00:31:17,165 thing that you can do is look at people that have 530 00:31:17,165 --> 00:31:20,770 participated in summits or bundles in your industry and be like, well, it 531 00:31:20,770 --> 00:31:24,390 looks like they want to be in, like, a contributor 532 00:31:24,530 --> 00:31:27,810 style sort of thing. So, like, let me ask them. They're speaking at summit. Chances 533 00:31:27,810 --> 00:31:30,690 are they'll wanna be able to speak into a bundle. So you can look at 534 00:31:30,690 --> 00:31:34,050 it that way. We have found people on Instagram. I looked at people on 535 00:31:34,050 --> 00:31:37,895 Pinterest. We have just Googled people. So that's again, I'll 536 00:31:37,895 --> 00:31:41,575 always start with a topic. Some people you know ask around, then 537 00:31:41,575 --> 00:31:45,415 again, look at other sort of collaborative events, and then just, again, just 538 00:31:45,415 --> 00:31:48,630 do some good old searching if there is a topic that you really want covered. 539 00:31:48,870 --> 00:31:52,550 Yeah. I love the specificity too of, like, looking at someone's website, because they can't 540 00:31:52,550 --> 00:31:55,270 tell you how many times I've gotten pitched by something. And I'm like, do you 541 00:31:55,270 --> 00:31:58,870 even know what I do? Like like, it's so wild to me. 542 00:31:59,110 --> 00:32:02,675 And when I so I hosted my first summit this year, which 543 00:32:02,675 --> 00:32:05,554 is it's a lot of work. It's I mean, it's probably just the best work 544 00:32:05,554 --> 00:32:09,395 as a bundle. But I think what made it 545 00:32:09,395 --> 00:32:13,235 a lot easier is, leaning on my network. I 546 00:32:13,235 --> 00:32:17,080 could literally just email my friends and be like, hey. I'm doing this thing, 547 00:32:17,080 --> 00:32:20,120 and I know this is what you talk about. So you wanna, like, come hang 548 00:32:20,120 --> 00:32:23,240 out with me in the summit? And so when you can be that specific, it 549 00:32:23,240 --> 00:32:26,679 does it definitely makes a difference, which I love that you say that. Yeah. And 550 00:32:26,679 --> 00:32:30,465 if you have a smaller network, but, say, you're in a group 551 00:32:30,465 --> 00:32:34,225 coaching program or you're in a Facebook group that's run by 552 00:32:34,225 --> 00:32:37,985 somebody that you bought their courses before, look to see, 553 00:32:37,985 --> 00:32:41,690 do they have a day where you can pitch stuff or reach out 554 00:32:41,690 --> 00:32:45,210 to their admin, like, send them an actual email and be like, 555 00:32:45,210 --> 00:32:49,050 hey. I'm running this event. Is it okay if I post about it in your 556 00:32:49,050 --> 00:32:52,890 students' only community? I want to ask first. That's, like, the biggest thing. You can't 557 00:32:52,890 --> 00:32:56,655 just show up to somebody else's party and try to take their guest. Ask, and 558 00:32:56,655 --> 00:32:59,135 you can ask them if they wanna bring your own deal too. So we also 559 00:32:59,215 --> 00:33:02,575 the last round that we have is applications, which can make it really easy to 560 00:33:02,575 --> 00:33:05,855 fill in the gap because, technically, it's people coming to you wanting your stuff. Right? 561 00:33:05,855 --> 00:33:09,055 So even if you are very teeny tiny, I always say take the time. It 562 00:33:09,055 --> 00:33:12,830 doesn't take that long to, like, create a little application. You're just gonna duplicate 563 00:33:13,370 --> 00:33:16,810 your, you know, information page or what's going on. But instead of, like, let us 564 00:33:16,810 --> 00:33:20,010 know, it's fill out this form, and you can fill it in that way as 565 00:33:20,010 --> 00:33:23,450 well. Yeah. That's so smart. That's so smart. Okay. Last question is about 566 00:33:23,450 --> 00:33:27,255 optimizing everything after the bundle. So whether you're a contributor or whether you're 567 00:33:27,255 --> 00:33:31,035 a host, you mentioned kind of scheduling it in so that you have, 568 00:33:31,495 --> 00:33:35,255 like, a plan afterwards. What are some of the things we can do to 569 00:33:35,255 --> 00:33:38,934 maximize conversions from bundle to, like, paying customer in other 570 00:33:38,934 --> 00:33:42,390 ways? I love that. Well, first of all, if you're a 571 00:33:42,390 --> 00:33:46,150 host, make sure when all of your timers run out, so when the 572 00:33:46,150 --> 00:33:49,750 registration is over, when the claim period is over, because usually we'll give people some 573 00:33:49,750 --> 00:33:53,110 extra days, make sure that you've got something on a you missed it page rather 574 00:33:53,110 --> 00:33:56,784 than just being, oh, you're out of luck. Right? So that is where, unlike in 575 00:33:56,784 --> 00:34:00,404 a free or in a paid bundle, you would, you know, put something high quality. 576 00:34:00,544 --> 00:34:04,164 That's where you can put don't leave your empty handed. Watch this webinar. 577 00:34:04,385 --> 00:34:08,109 Right? Grab my normal freebie so that way they're in your funnel. So 578 00:34:08,109 --> 00:34:11,790 that's sort of, like, the first thing of, like, optimizing it. Right? If you 579 00:34:11,790 --> 00:34:15,469 are a contributor, most of the time, you're just giving people a link 580 00:34:15,469 --> 00:34:19,310 to a typical sales page with coupon code attached. So that might not be as 581 00:34:19,310 --> 00:34:22,665 easy to have, like, oh, sorry. The coupon code expired, but here's this other thing. 582 00:34:22,824 --> 00:34:26,344 Technically, if you wanna get fancy schmancy, you could do that. But for most of 583 00:34:26,344 --> 00:34:30,105 us, we're not necessarily going to do that. One of the things that I always 584 00:34:30,105 --> 00:34:33,945 tell the contributors because, yes, people are going to have a 585 00:34:33,945 --> 00:34:37,630 lot of emails. Are you going to see a lot more unsubscribe than you typically 586 00:34:37,630 --> 00:34:41,310 would? Yes. But chances are you're gonna see a lot more new subscribers than you 587 00:34:41,310 --> 00:34:45,090 typically would in a week. So it's going to even out of the wash, everyone. 588 00:34:45,150 --> 00:34:48,350 Right? Like and it's one of those things. But one of the ways that you 589 00:34:48,350 --> 00:34:51,364 can really start to stand out and optimize, and we had already hinted at earlier, 590 00:34:51,505 --> 00:34:55,205 is show your face a lot. You want to be able to 591 00:34:55,345 --> 00:34:58,965 build that personal connection with the people. 592 00:34:59,425 --> 00:35:03,060 That's first and foremost. And, again, if you're gonna be doing bundles a lot, 593 00:35:03,060 --> 00:35:05,780 and I know I would never tell you, like, for every bundle, create, like, a 594 00:35:05,780 --> 00:35:09,400 brand new welcome series just for that. But even if you just have a general, 595 00:35:09,620 --> 00:35:13,220 like, buyer series for people that come through through the bundle, say they get tagged 596 00:35:13,220 --> 00:35:16,665 with a coupon code, make sure that, like, you're in there and you're 597 00:35:16,745 --> 00:35:20,345 truly getting people to consume what you've made. I think that's the 598 00:35:20,345 --> 00:35:23,625 other part that people sort of forget. So it's like you can still have that 599 00:35:23,625 --> 00:35:27,065 follow-up. Maybe I wouldn't send a follow-up email every single day, so maybe you're gonna 600 00:35:27,065 --> 00:35:30,425 space this welcome series out a little bit more. And I would just like to 601 00:35:30,425 --> 00:35:33,510 say, I know we met in the bundle. So, like, I can put that welcome 602 00:35:33,510 --> 00:35:37,110 series for any bundle that that product is in. It's not like the Ultra's No 603 00:35:37,110 --> 00:35:39,990 Trucks bundle. Right? It's like, oh, I know that we've met in the bundle. Right? 604 00:35:39,990 --> 00:35:43,590 Again, showing your faces in the email and making sure that the next 605 00:35:43,590 --> 00:35:47,370 step just makes sense. Again, like you talked about, you've got that testimonial 606 00:35:47,510 --> 00:35:51,325 spot. It's like, oh, if you wanna learn now that we've got threads 607 00:35:51,325 --> 00:35:55,165 down and you wanna be able to leverage this in Instagram, like, watch this video 608 00:35:55,165 --> 00:35:58,845 that we have about this, right, which can be pitching another product. Again, I don't 609 00:35:58,845 --> 00:36:01,724 think that people think that, like, oh, I can use my products to pitch other 610 00:36:01,724 --> 00:36:05,460 products. Yes. 100%. You 611 00:36:05,460 --> 00:36:09,000 can. Just make sure that you have an after plan for them. 612 00:36:09,380 --> 00:36:12,980 Make sure that you show up. Just don't necessarily put them in your normal 613 00:36:12,980 --> 00:36:16,820 newsletter. Like, let them run that sort of buyer series welcome searches like you would 614 00:36:16,820 --> 00:36:20,585 anybody else, and then put them in your newsletter so that way they can hear 615 00:36:20,585 --> 00:36:23,965 about you. And it can be one of those things, like, 616 00:36:24,105 --> 00:36:27,245 if, say, you put in say you do have 617 00:36:27,465 --> 00:36:31,225 a membership and you just pulled out a lesson from the membership because a 618 00:36:31,225 --> 00:36:34,530 lot of people, like, will accept that, so they'll do that. Make sure your branding 619 00:36:34,530 --> 00:36:38,210 everywhere is talking about that membership so that way they know you 620 00:36:38,210 --> 00:36:41,910 actually have it paid. And just show up. 621 00:36:41,970 --> 00:36:45,495 Just keep on showing up. Yes. I love this advice. I mean, it's just 622 00:36:45,655 --> 00:36:49,275 solid, like, marketing business advice anyways. When we think about 623 00:36:49,655 --> 00:36:53,415 our clients to customers, it's like the the conversion doesn't happen after they 624 00:36:53,415 --> 00:36:56,935 give you money the first time. It's like in fact, most 625 00:36:56,935 --> 00:37:00,295 people feel like when you when they give you money and they have a really 626 00:37:00,295 --> 00:37:04,120 good, like, time well, that's how that well, my brain went to 627 00:37:04,120 --> 00:37:07,880 a totally naughty place. I'm sorry, y'all. When people give you money for the 628 00:37:07,880 --> 00:37:11,240 thing and then they enjoy the thing, like, they're more likely to keep giving you 629 00:37:11,240 --> 00:37:14,440 money for the thing. And that's just, like, human nature. Like, some of my favorite 630 00:37:14,440 --> 00:37:18,025 people in the online space, I will continue to give them money for things because 631 00:37:18,025 --> 00:37:20,825 I'm like, I like the things you create. Like, what's what else you got? Right? 632 00:37:20,825 --> 00:37:24,585 And so Mhmm. I think that that's just really great. Okay. You mentioned the 633 00:37:24,585 --> 00:37:28,345 bundle that you are hosting that I am participating in. Tell us all about 634 00:37:28,345 --> 00:37:32,090 all treats, no tricks, the bundle. Sure. So we are running 635 00:37:32,090 --> 00:37:35,610 the all treats, no tricks bundle. It is going on the week of Halloween, hint 636 00:37:35,610 --> 00:37:39,290 the name. Yes, everyone. There are Halloween puns on 637 00:37:39,290 --> 00:37:42,890 that registration page. Do not worry. I do say spooktacular and 638 00:37:42,890 --> 00:37:46,665 fantastic more than once in those pages. So and you don't even have 639 00:37:46,665 --> 00:37:50,465 to wear a costume. So from October 28th through 640 00:37:50,465 --> 00:37:53,765 the 1st November, you're gonna be able to sign up for a complete free registration 641 00:37:53,905 --> 00:37:57,665 for it. We have 39, probably 40, because I'm 642 00:37:57,665 --> 00:38:01,470 turning 40 on the 4th November, so the Monday right after. So 643 00:38:01,470 --> 00:38:04,910 I'm really leaning into that. So I am it's part of my birthday bash. We're 644 00:38:04,910 --> 00:38:08,030 running. It's the 1st week of the 2 week birthday bash. We're running for me 645 00:38:08,030 --> 00:38:11,790 turning 40 on 4th. So in a bundle, we cover a whole bunch of 646 00:38:11,790 --> 00:38:15,285 topics. We have welcome series. If you've got newsletters, we've got 647 00:38:15,605 --> 00:38:19,145 threads. We have Pinterest. We have quizzes, which is really exciting. 648 00:38:19,684 --> 00:38:23,464 We have people that are tackling Instagram. We have, like, creating your first digital product. 649 00:38:23,684 --> 00:38:27,285 And what I made sure to do with this one is that nobody was 650 00:38:27,285 --> 00:38:30,800 talking about the same topic. So, like, we do have someone that talks about, like, 651 00:38:30,800 --> 00:38:34,320 just general social media, but we have somebody specifically that's talking about, like, 652 00:38:34,320 --> 00:38:38,160 Instagram automations and, like, selling in your DMs. Right? So I wanna make sure 653 00:38:38,160 --> 00:38:41,760 that nobody's toes was getting stepped on and that everything was a 654 00:38:41,760 --> 00:38:45,105 really high quality. Because I have been running bundles for 80,000,000 655 00:38:45,164 --> 00:38:48,684 years, we also have a bonus course that you're gonna get in there that is 656 00:38:48,684 --> 00:38:52,444 called the all tricks, no treats road map, where it's a very 657 00:38:52,444 --> 00:38:56,090 short, like, 12 minute video that's gonna walk you through how to 658 00:38:56,090 --> 00:38:59,370 get the most out of the bundle. Because, again, I'm will be the first one 659 00:38:59,370 --> 00:39:03,130 to tell you they can be very overwhelming when you're signing up for them and 660 00:39:03,130 --> 00:39:06,890 you are picking things. So I'm making sure that you're picking the products that are 661 00:39:06,890 --> 00:39:10,090 actually going to work for your business in the next couple of months. So you're 662 00:39:10,090 --> 00:39:13,795 not just saving things just in case. Right? And that you actually 663 00:39:13,795 --> 00:39:17,394 take the time to implement it. Because, again, my biggest thing, as a host, I 664 00:39:17,394 --> 00:39:19,875 want you to get the most out of it, and I want my contributors to 665 00:39:19,875 --> 00:39:23,095 get the most out of it. Again, I can give you, like, a 100,000,000 666 00:39:23,520 --> 00:39:26,480 subscribers. Not really. But, like, if no one actually goes through your threads course, it's 667 00:39:26,480 --> 00:39:30,180 not gonna matter. I want to be able to help you get the best testimonials 668 00:39:30,320 --> 00:39:34,080 for this course possible that you can. So I'm gonna teach people how 669 00:39:34,080 --> 00:39:37,600 to actually go through this, how to be able to handle their inbox when they're 670 00:39:37,600 --> 00:39:41,215 getting these new emails, why they would wanna stick around with certain contributors. 671 00:39:41,435 --> 00:39:44,235 Again, like, if you're seeing these things, they don't agree to flags, guys. You wanna 672 00:39:44,235 --> 00:39:46,715 stick around with them. So we have that in there as well so that way 673 00:39:46,715 --> 00:39:50,475 you're not overwhelmed. If you happen to be listening to this after the bundle, don't 674 00:39:50,475 --> 00:39:53,275 worry like we have talked about. On the it's over page, we do have some 675 00:39:53,275 --> 00:39:56,250 gifts from our sponsors and VIPs, which we didn't even get to talk about how 676 00:39:56,250 --> 00:39:59,290 you can make money that way as a host. So that's a fun method that 677 00:39:59,290 --> 00:40:03,050 we talk about. And we do have a, live 678 00:40:03,050 --> 00:40:05,690 training that's going to be going on the week after. It's going to be I 679 00:40:05,690 --> 00:40:09,515 believe it's on 6th, whatever that Wednesday is, that is 680 00:40:09,515 --> 00:40:13,135 talking about hosting bundles, and it's called the bundles 681 00:40:13,355 --> 00:40:17,195 blenders workshop. So that way, if you do decide that you wanna 682 00:40:17,195 --> 00:40:20,955 host 1 in 2025, that you can make sure that you are 683 00:40:20,955 --> 00:40:24,630 setting yourself up for success. Because one of the things about 684 00:40:24,630 --> 00:40:28,230 summits and bundles, although I will say it's a little bit easier for a bundle 685 00:40:28,230 --> 00:40:30,869 than a summit because you don't have to do all the transcriptions and the video 686 00:40:30,869 --> 00:40:34,390 editing, is that you're gonna be putting in a lot of time 687 00:40:34,390 --> 00:40:37,875 ahead and not necessarily see those financial rewards 688 00:40:37,875 --> 00:40:41,475 immediately. It's like, but, hey. I need I need money now. Right? 689 00:40:41,475 --> 00:40:45,155 Like, JJ Wentworth. Right? You got you gotta wait a little bit. So I'm gonna 690 00:40:45,155 --> 00:40:48,835 make sure that we're setting yourself up so that way you can really have just 691 00:40:48,835 --> 00:40:52,570 the best possible experience as a host, as a contributor, and really 692 00:40:52,570 --> 00:40:54,990 getting on there. But, again, just head on over at katejoster.comforward/treats. 693 00:40:56,810 --> 00:41:00,570 There are no upsells to this particular bundle itself. So anything that I would 694 00:41:00,570 --> 00:41:04,410 have charged for in previous bundles, like, we have an Airtable database that you 695 00:41:04,410 --> 00:41:07,975 are gonna get completely for free. We have a spreadsheet if that's more of your 696 00:41:07,975 --> 00:41:11,735 thing to keep track of stuff. We have a live ask us anything call 697 00:41:11,735 --> 00:41:15,255 with our experts and VIPs that we have coming in. So that way, you can 698 00:41:15,255 --> 00:41:19,095 really if this year was rough, I really want you to be 699 00:41:19,095 --> 00:41:22,920 able to end 2024 and start 2025 with that 700 00:41:22,920 --> 00:41:26,680 momentum, with that excitement, and the actual tools and resources to 701 00:41:26,680 --> 00:41:29,340 help you get to those goals. So Yeah. Monster.comforward/treats 702 00:41:31,000 --> 00:41:34,700 has everything that you're gonna need. If you're listening to this before the bundle opens, 703 00:41:34,914 --> 00:41:37,875 you can actually sign up for an exclusive wait list gift that we have, which 704 00:41:37,875 --> 00:41:41,555 is your best Black Friday yet audio course, which if you like podcasts, you're 705 00:41:41,555 --> 00:41:44,914 gonna like the audio course there, where we're talking about how to set yourself up 706 00:41:44,914 --> 00:41:48,595 for the Black Friday. That's just, like, the best for you and your 707 00:41:48,595 --> 00:41:52,180 business right now, especially if you have that smaller audience or, again, 708 00:41:52,180 --> 00:41:55,860 you've heard businesses are hurting a lot this year. We're gonna turn it around, and 709 00:41:55,860 --> 00:41:59,060 I'm not telling everyone, oh, it sounds profitable. You're gonna make a 1000000 bajillion dollars. 710 00:41:59,060 --> 00:42:02,500 I'm talking about that you're just gonna have the best time with Black 711 00:42:02,500 --> 00:42:06,255 Friday when you listen to this audio course. You guys can get that for free. 712 00:42:06,255 --> 00:42:09,855 Again, katesanoster.comforward/treats is gonna get you everything you 713 00:42:09,855 --> 00:42:13,615 need. Yay. Oh my gosh. I'm so like, I'm legit excited about this. This 714 00:42:13,615 --> 00:42:17,135 is so fun. So y'all make sure to sign up because I have a little 715 00:42:17,135 --> 00:42:20,770 gift in there too for my best car. So I'm excited about it. I'll put 716 00:42:20,770 --> 00:42:23,810 the link in the show notes as well, and everything that Kate does in the 717 00:42:23,810 --> 00:42:27,349 show notes. Anything else you wanna leave us with, Kate, before we end our podcast? 718 00:42:28,369 --> 00:42:32,075 I know everyone says this, and I want you guys 719 00:42:32,075 --> 00:42:35,515 just to keep going and that you are 720 00:42:35,515 --> 00:42:39,275 allowed to be a human with human emotions and experiences. So 721 00:42:39,275 --> 00:42:42,555 whether this year was your best year ever, whether it was the worst and you 722 00:42:42,555 --> 00:42:45,674 were thinking to yourself, oh my goodness, like, I just wanna give up and throw 723 00:42:45,674 --> 00:42:49,160 in the towel. Like, yeah, you might need to add that other source of 724 00:42:49,160 --> 00:42:52,839 income being a 9 to 5, but it does not mean anything about you. I 725 00:42:52,839 --> 00:42:56,680 think that a lot of people put so much pressure on their launches, on their 726 00:42:56,680 --> 00:43:00,045 products, on their bundles, on their summits to reflect their own self 727 00:43:00,045 --> 00:43:03,724 worth. And you need to remember that you are 2 separate 728 00:43:03,724 --> 00:43:07,325 things. And that it is okay to feel your feelings, but you 729 00:43:07,325 --> 00:43:11,005 still need to be able to take actions afterwards and be 730 00:43:11,005 --> 00:43:14,700 like, alright. This thing was was rough, but what 731 00:43:14,700 --> 00:43:18,380 can I learn from it? What can I do moving forward? I'm not a 732 00:43:18,380 --> 00:43:21,180 failure. It was not a failure. Did it go the way I had planned? Maybe 733 00:43:21,180 --> 00:43:24,954 not. It happens, but we're gonna be able to move on. 734 00:43:24,954 --> 00:43:28,474 Yes. A 100% cosigning this. Thank you so much, Kate. This was 735 00:43:28,474 --> 00:43:32,315 absolutely fantastic. I'm glad we got to chat on the show. Thank you 736 00:43:32,315 --> 00:43:35,755 for having me. Oh, and don't forget to leave a review, everyone, and a YouTube 737 00:43:35,755 --> 00:43:39,560 comment if you're watching on YouTube. Yes. Yes. Yes. Keep us 738 00:43:39,560 --> 00:43:43,400 in the top 100 marketing podcasts by leaving a review on Apple Podcasts 739 00:43:43,400 --> 00:43:47,160 and Spotify. And, also, side note before you 740 00:43:47,160 --> 00:43:50,645 go, if you have not heard yet, I have rebranded the Savvy Social 741 00:43:50,645 --> 00:43:54,484 School to the Mindful Marketing Lab. And if you wanna get nosy and get 742 00:43:54,484 --> 00:43:58,325 all the behind the scenes details, I have 5 episodes up right now of my 743 00:43:58,325 --> 00:44:01,845 launch diaries, but you gotta be in the lab to get, the 744 00:44:01,845 --> 00:44:05,360 access to the ups and, let's be frank, 745 00:44:05,360 --> 00:44:09,140 downs of rebranding, all of the things that is inside 746 00:44:09,200 --> 00:44:12,800 the shiny new Mindful Marketing Lab. Join me there. Next 747 00:44:12,800 --> 00:44:16,335 week, I am talking to Peg Fitzpatrick, like an 748 00:44:16,335 --> 00:44:20,035 OG social media strategist. We're talking all about 749 00:44:20,175 --> 00:44:23,935 giving yourself CPR when it comes to social media. Stay tuned for that 750 00:44:23,935 --> 00:44:26,035 next week. I'll see you then. Bye for now.