1 00:00:00,560 --> 00:00:04,100 It's that time of year where we start thinking about how to refresh 2 00:00:04,560 --> 00:00:07,919 our social media channels. And in this podcast 3 00:00:07,919 --> 00:00:11,679 episode, I have Peg Fitzpatrick on the show to chat with us 4 00:00:11,679 --> 00:00:15,235 about how and when we should think about our CPR, 5 00:00:15,535 --> 00:00:19,215 revitalizing our social media channels. I'm excited to dive 6 00:00:19,215 --> 00:00:22,915 into episode number 330 of the Mindful Marketing podcast. 7 00:00:23,135 --> 00:00:26,560 But first, I have to give a special thank you to our sponsor, 8 00:00:26,859 --> 00:00:30,619 Riverside. I record and edit and create social media 9 00:00:30,619 --> 00:00:34,220 content all inside of Riverside, and it makes it super duper easy for 10 00:00:34,220 --> 00:00:37,760 me. I love their recording studio. Super profesh, obviously. 11 00:00:38,059 --> 00:00:41,295 But also, their magic editing tools are 12 00:00:41,515 --> 00:00:45,355 amazing. They have this one click editor where it'll put me 13 00:00:45,355 --> 00:00:47,675 on the screen, it'll put me and the guest on the screen, and I don't 14 00:00:47,675 --> 00:00:51,375 have to, like, edit too much. It just does it with their magical 15 00:00:51,435 --> 00:00:55,080 AI technology. Also, love magic AI clips. 16 00:00:55,140 --> 00:00:58,900 If you all need little clips from the podcast for social media, they do 17 00:00:58,900 --> 00:01:02,260 it all with the power of artificial intelligence. If you wanna try 18 00:01:02,260 --> 00:01:06,100 Riverside today, click the link in my show notes. I also have 19 00:01:06,100 --> 00:01:09,945 a super duper special coupon code. Make sure to use the coupon code so you 20 00:01:09,945 --> 00:01:13,645 can get percentage off your monthly subscription. And with that, 21 00:01:13,705 --> 00:01:17,225 I'm excited to welcome Peg Fitzpatrick on the show today. 22 00:01:17,225 --> 00:01:20,789 Peg, welcome. Great 23 00:01:20,789 --> 00:01:24,469 intro. Thank you. Thank you. So much for having me. 24 00:01:24,469 --> 00:01:27,909 I'm so excited to be on your show. Yes. I'm excited to chat with you 25 00:01:27,909 --> 00:01:31,509 because I am a longtime fan. I remember following you back in the 26 00:01:31,509 --> 00:01:35,265 day, when I started my, business in 2014. 27 00:01:35,725 --> 00:01:39,245 But tell me more about how you got started in the world 28 00:01:39,245 --> 00:01:42,925 of social media marketing. Oh, god. We're going 29 00:01:42,925 --> 00:01:46,480 back so far. It is so far. So I actually got 30 00:01:46,480 --> 00:01:48,960 started. It's kind of a funny story. It's a long story, so I'll make it 31 00:01:48,960 --> 00:01:52,320 really short. But, I was accompanying my husband on a 32 00:01:52,320 --> 00:01:55,380 dinner with his bosses that were over from Europe, 33 00:01:55,840 --> 00:01:58,660 and they were talking about marketing plans. 34 00:01:59,200 --> 00:02:03,034 And European marketing is different than American marketing. It's just 35 00:02:03,034 --> 00:02:06,715 they what they do is different. What they talk about is different. Language from 36 00:02:06,715 --> 00:02:10,495 German doesn't always translate exactly to American in a, like, a 37 00:02:10,794 --> 00:02:14,015 normal conversation way even though it's it's, like, 38 00:02:14,530 --> 00:02:18,310 sort of grammatically correct. Sometimes their translations are very off 39 00:02:18,930 --> 00:02:22,770 and bad when they so we were talking about 40 00:02:22,770 --> 00:02:26,450 marketing things, and I just started I did not work for the company, but I 41 00:02:26,450 --> 00:02:30,165 just started you know, it was like North End in Boston, 42 00:02:30,305 --> 00:02:33,185 drinking a lot of red wine. And I just started, like, throwing out all these 43 00:02:33,185 --> 00:02:36,864 marketing ideas. Wow. This is what I think would be amazing. And I 44 00:02:36,864 --> 00:02:40,385 just was like, there's this new thing called Facebook, which tells you how long ago 45 00:02:40,385 --> 00:02:44,090 the center was. There's a new thing called Facebook and businesses are making 46 00:02:44,090 --> 00:02:47,450 Facebook pages and connecting with their audiences and, you know, 47 00:02:47,450 --> 00:02:50,890 building. People are following them and it's a great way to connect with 48 00:02:50,890 --> 00:02:54,570 people. And then, like, 6 months later, they were like, hey. We wanna 49 00:02:54,570 --> 00:02:58,415 hire Peggy to come and do this product launch. And I was like, I had 50 00:02:58,415 --> 00:03:01,635 to like remember all my stuff. I was like, what did I pitch? Because I 51 00:03:02,015 --> 00:03:05,775 wasn't really even pitching. I was just talking. I think people who love 52 00:03:05,775 --> 00:03:09,454 marketing and this is really in the early days of social media, but I had 53 00:03:09,454 --> 00:03:12,970 done traditional marketing before. But I think if you're a marketer, 54 00:03:13,430 --> 00:03:17,270 like if someone says, hey, what do you think about, and then your 55 00:03:17,270 --> 00:03:20,890 brain just goes and then you start coming up with a 1000000 ideas 56 00:03:21,030 --> 00:03:24,710 and that's what I did. So, I started out with this 57 00:03:24,710 --> 00:03:28,195 huge product launch at a Vegas trade show 58 00:03:28,255 --> 00:03:31,935 and I needed to fill a huge room to bring 59 00:03:31,935 --> 00:03:35,455 people in to hear about this product at a trade show. So it was like 60 00:03:35,455 --> 00:03:39,209 traditional, but I used social media to get there. So I 61 00:03:39,209 --> 00:03:43,049 use social media, I got people's email addresses. I started 62 00:03:43,049 --> 00:03:46,890 talking about this new product and we not only filled the room, we 63 00:03:46,890 --> 00:03:50,250 exceeded it and they had to bring in more seating. We ended up with like 64 00:03:50,250 --> 00:03:54,010 500 people live to hear about this product launch. So 65 00:03:54,010 --> 00:03:57,825 it went like, amazing, and it was, like, a total it was a great 66 00:03:57,825 --> 00:04:01,585 rock star starting moment because, you know, I 67 00:04:01,585 --> 00:04:05,345 was just figuring things out. And that's kind of how it's always been for 68 00:04:05,345 --> 00:04:09,130 me because I was in social media so early. Like, everything 69 00:04:09,130 --> 00:04:12,810 I've wanted to do, I've had to figure it out. So then I started 70 00:04:12,810 --> 00:04:16,649 my blog and, you know, I'm always figuring out how to do things on 71 00:04:16,649 --> 00:04:20,170 my account. So I always say, like, accidentally built my own account base 72 00:04:20,170 --> 00:04:23,935 because I was always testing things out for clients or the company 73 00:04:23,935 --> 00:04:27,475 that I work for. So I've actually worked for the same company 74 00:04:27,615 --> 00:04:31,375 for this whole entire time. It was part time at the beginning, so I did, 75 00:04:31,375 --> 00:04:34,275 like, other things, like work with Canva. 76 00:04:35,055 --> 00:04:38,780 When Canva was a little teeny baby, I worked for them when 77 00:04:38,780 --> 00:04:41,920 they were a startup and I was their 1st head of social strategy. 78 00:04:42,300 --> 00:04:46,140 And my job there again was like, get this company who wanted 79 00:04:46,140 --> 00:04:49,820 to be bigger than a small Australian company. They wanted to 80 00:04:49,820 --> 00:04:53,245 be global. They wanted to, you know, create this great product to help 81 00:04:53,245 --> 00:04:57,025 people design, when they couldn't use Photoshop. 82 00:04:57,085 --> 00:05:00,845 Part of their mission was, you know, Photoshop is too hard and there's too many 83 00:05:00,845 --> 00:05:04,445 buttons and this tool is easier. Now there's a 1000000 buttons in 84 00:05:04,445 --> 00:05:08,010 Canva, but they still maintain keeping it easy to use, and they have 85 00:05:08,010 --> 00:05:11,690 tons of training stuff. So that was like one of my other first thing was 86 00:05:11,690 --> 00:05:15,450 I I worked for Canva as head of social strategy and helped launch 87 00:05:15,450 --> 00:05:19,075 them, you know, globally with Guy Kawasaki. And we I 88 00:05:19,075 --> 00:05:22,515 think we were successful because everyone knows who Canva 89 00:05:22,515 --> 00:05:26,275 is now. And they've done a million, obviously, 10 years more 90 00:05:26,275 --> 00:05:30,035 work since then. Their marketing is amazing. So not just 91 00:05:30,035 --> 00:05:33,710 because of me, but because they are amazing. I'm a 100% 92 00:05:33,770 --> 00:05:36,910 team Canva. I remember too when I first started my business, 93 00:05:37,690 --> 00:05:41,389 people did not like Canva. Like, when I told clients I designed 94 00:05:41,449 --> 00:05:44,909 social graphics in Canva, like, initial reaction was like, 95 00:05:45,725 --> 00:05:49,405 but now it's so commonplace. Like Right. In fact, it's preferred. 96 00:05:49,405 --> 00:05:52,925 Even designers I talk to, they're like, yeah. I do some stuff in Photoshop, but 97 00:05:52,925 --> 00:05:56,525 sometimes Canva is just faster. Right. Right. It it was 98 00:05:56,525 --> 00:06:00,205 really you know, Adobe was for professionals and Canva was you 99 00:06:00,205 --> 00:06:03,620 know, it was designers hated it, but now 100 00:06:03,620 --> 00:06:07,380 everybody's using it, and brands are using it for their in house 101 00:06:07,380 --> 00:06:10,979 things. I mean, it's it's used everywhere now, and I 102 00:06:10,979 --> 00:06:14,815 never have been a Photoshop user. I have it, and I can do 103 00:06:14,815 --> 00:06:18,655 a few things, but it's just complicated. It takes so long just to make a 104 00:06:18,655 --> 00:06:22,335 graphic. Yeah. Yeah. It really does. And it's just starting from such a 105 00:06:22,335 --> 00:06:25,615 blank canvas that makes it so much more challenging. Even if you have templates, you're 106 00:06:25,615 --> 00:06:29,455 like, woah. It's just not easy. I think if you have it and you're great 107 00:06:29,455 --> 00:06:33,270 at it, good for you. Yeah. Exactly. But it is not 108 00:06:33,270 --> 00:06:36,810 me, and it never was me. And I've tried. It's hard. 109 00:06:37,110 --> 00:06:40,870 Yeah. It is. We're not talking about Canvas. So the whole show, but 110 00:06:40,870 --> 00:06:44,565 I do love it. Yeah. I do. Canvas stand over here. One 111 00:06:44,565 --> 00:06:47,444 of the things that I wanted to really go deep with you on in this 112 00:06:47,444 --> 00:06:51,044 episode was about revitalizing and, like, doing 113 00:06:51,044 --> 00:06:54,884 CPR on our social channels because, social media is changing. Right? 114 00:06:54,884 --> 00:06:58,400 Landscape is changing. And it's time for a bit of a refresh, especially this time 115 00:06:58,400 --> 00:07:01,620 of year as we start thinking about 2025. So, 116 00:07:02,160 --> 00:07:05,919 what are some of the signs, like, that we can notice when 117 00:07:05,919 --> 00:07:09,139 we look at our social channels and go, oh, yep. It's time for some reviving. 118 00:07:09,555 --> 00:07:12,995 Right. So if you're not getting any engagement, if there's, like, 119 00:07:12,995 --> 00:07:16,755 tumbleweeds in the comments and you just you know, things feel a 120 00:07:16,755 --> 00:07:20,595 little bit stale, you know, it's time to to change things up. You 121 00:07:20,595 --> 00:07:23,555 can't I I actually, I saw a thing on your account where you're like you 122 00:07:23,555 --> 00:07:27,280 said it in one of your videos. If you're waiting until things 123 00:07:27,280 --> 00:07:30,020 are changing, you know, the train has left the station, 124 00:07:31,520 --> 00:07:35,200 and it's too late. It's not coming back, and that's true. I mean, I 125 00:07:35,200 --> 00:07:38,955 think Instagram in particular, you know, we all were if you've been 126 00:07:38,955 --> 00:07:42,315 on Instagram for a long time, you know that it just was all images and 127 00:07:42,315 --> 00:07:45,935 people got so tied to making that perfect 128 00:07:46,235 --> 00:07:49,995 Instagram where everything was coordinated and everything looked great, 129 00:07:49,995 --> 00:07:53,610 and, boy, is it hard to break that mentality. And, also, some people 130 00:07:53,610 --> 00:07:57,290 just got really good at that form, and then they're like, okay. 131 00:07:57,290 --> 00:08:00,970 Now everybody has to do, you know, videos. So then everybody was 132 00:08:00,970 --> 00:08:04,670 like, duh, duh, duh. Like, everybody was making the same 133 00:08:04,810 --> 00:08:08,405 three videos at the beginning. It was like, no. No. This is 134 00:08:08,405 --> 00:08:12,104 that marketing your brand individually. Like, that is not gonna help 135 00:08:12,245 --> 00:08:15,925 your brand. So if it's feeling stale and if you're just 136 00:08:15,925 --> 00:08:19,625 feeling like you've been doing the same thing for a really long time, you definitely 137 00:08:19,685 --> 00:08:23,420 have to switch it up. And I think, you know, video is is 138 00:08:23,420 --> 00:08:26,560 here to stay. So if you haven't been doing video, it's definitely 139 00:08:27,260 --> 00:08:31,100 time to figure out a way to work on reels. And, also, I'll give a 140 00:08:31,100 --> 00:08:34,780 little pitch for your class because b your b roll 141 00:08:34,780 --> 00:08:38,475 class is excellent. B roll b roll is a thing that 142 00:08:38,475 --> 00:08:42,155 for me, like, I don't even know why because I'm a I'm 143 00:08:42,155 --> 00:08:45,915 a photographer, and I love doing stuff. But b roll, 144 00:08:45,915 --> 00:08:49,275 like, on yourself, it's a little awkward, and it's a little hard to get it 145 00:08:49,275 --> 00:08:53,050 started. But once you have a lot of b roll, it's totally your 146 00:08:53,050 --> 00:08:56,510 friend and you can remix stuff or you can hire someone. 147 00:08:56,890 --> 00:09:00,649 For my book launch, I worked with a photographer and she did a 148 00:09:00,649 --> 00:09:04,330 bunch of photos, but I also had her do b roll video. So I have 149 00:09:04,330 --> 00:09:08,055 professional things too. But it's really just the same kind of things that you 150 00:09:08,055 --> 00:09:11,574 would film yourself working on computer, you know, doing things. And I 151 00:09:11,574 --> 00:09:15,415 think once you start doing b roll that, you know, build up a 152 00:09:15,415 --> 00:09:19,255 library for yourself of content of you so you 153 00:09:19,255 --> 00:09:23,020 can remix it. I think that's a really, you know, it's a 154 00:09:23,020 --> 00:09:26,780 good way to revive things. And also just if I mean, we're gonna go 155 00:09:26,780 --> 00:09:30,320 into more detail. I don't wanna, like, spill it all in the first answer, but, 156 00:09:30,700 --> 00:09:33,660 it is you know, if it if it feels like you've been making the same 157 00:09:33,660 --> 00:09:37,505 thing over and over again, then it's gonna feel like that to your audience too. 158 00:09:37,565 --> 00:09:41,085 So just realize that you gotta keep it fresh because there's a lot 159 00:09:41,085 --> 00:09:44,605 of competition out there for entertainment and 160 00:09:44,605 --> 00:09:48,045 for information and just, you know, being 161 00:09:48,045 --> 00:09:51,820 here. Yeah. I think this is just such a common thing I've 162 00:09:51,820 --> 00:09:55,340 been hearing from a lot of people is they do feel like they're a little 163 00:09:55,340 --> 00:09:59,020 bit on this, like, hamster wheel of content creation, and they're just kind of 164 00:09:59,020 --> 00:10:02,380 like spinning around doing the same things, checking the box, and going, yep. I did 165 00:10:02,380 --> 00:10:05,135 it. I posted the pointing reel like I was supposed to. 166 00:10:06,235 --> 00:10:09,915 And I do feel that. Pointing reel? I okay. So I have 167 00:10:09,915 --> 00:10:13,595 done a few. I I feel awkward doing it. I just feel it's 168 00:10:13,595 --> 00:10:17,035 same lip syncing for me. My mouth just wants to say my own thing. Like, 169 00:10:17,035 --> 00:10:20,760 I just don't like lip syncing. I don't like pointing. I don't really 170 00:10:20,760 --> 00:10:23,660 like dancing. So I was like, none of that is really my thing anyways. 171 00:10:24,680 --> 00:10:28,120 So I tend to lean towards, you know, doing other things 172 00:10:28,120 --> 00:10:31,845 anyways, which is yeah. I love that. And I 173 00:10:31,925 --> 00:10:35,685 I can almost hear the listeners thinking, like, okay. I noticed things are getting 174 00:10:35,685 --> 00:10:39,125 stale, but how do I, like, get that 175 00:10:39,125 --> 00:10:42,725 creativity back? How do I spark that creativity? What are some of the things you 176 00:10:42,725 --> 00:10:46,540 do when you think about revitalizing, refreshing, and breathing new 177 00:10:46,540 --> 00:10:49,680 life into their content strategy? Good question. 178 00:10:50,060 --> 00:10:53,819 Pinterest. I love Pinterest so much. You can get so many great 179 00:10:53,819 --> 00:10:57,660 ideas and inspiration there. So if you're totally sale and you and 180 00:10:57,660 --> 00:11:01,455 you're like, I need to like, you really knew you needed, like, the you need 181 00:11:01,455 --> 00:11:05,155 CPR, create a secret board and come up with some ideas 182 00:11:05,215 --> 00:11:09,055 and pin some things of things that you're inspired by. We never 183 00:11:09,055 --> 00:11:12,740 wanna copy other people and other brands because it's not gonna 184 00:11:12,740 --> 00:11:16,280 be authentically you, and it never works. It never ever 185 00:11:16,420 --> 00:11:19,940 feels comfortable, which is part of the reason I think that the videos that people 186 00:11:19,940 --> 00:11:23,620 make where they're the same ones, it gets boring because you're seeing the 187 00:11:23,620 --> 00:11:27,035 same people do things. So you never wanna do that, but you can get inspiration 188 00:11:27,575 --> 00:11:30,935 and do that. I am a big Swifty. Are you a Swifty by any 189 00:11:30,935 --> 00:11:34,774 chance? I like Taylor Swift, but I wouldn't say I'm a Swifty. Okay. I, 190 00:11:35,095 --> 00:11:38,855 I love her, and it's fine that you're not. But she is she is a 191 00:11:38,855 --> 00:11:42,630 person who has done reinventions on herself. Sometimes, you 192 00:11:42,630 --> 00:11:45,830 know, a lot of artists do that for, like, every album that they have, but 193 00:11:45,830 --> 00:11:49,430 she had a she had a, like, little falling out thing with the Kardashians, which 194 00:11:49,430 --> 00:11:53,030 goes into a whole other thing. But she, like, she literally took a year off, 195 00:11:53,030 --> 00:11:56,595 and she went to Europe and she just, like, hid in this house and she 196 00:11:56,595 --> 00:11:59,795 didn't even go out. She, and so when she came back, she was like, does 197 00:11:59,795 --> 00:12:03,475 anybody care? Like, she did a whole whole revival on herself 198 00:12:03,475 --> 00:12:07,315 and she, you know, she had a new album, she reinvented herself, and she just 199 00:12:07,315 --> 00:12:11,000 came out fresh and just really hit it strong. And I think 200 00:12:11,000 --> 00:12:14,840 that we can take inspiration from that because if we're, you know, revving up 201 00:12:14,840 --> 00:12:18,680 and we're gonna, like, say I mean, there's 22 things that need reviving. 1, 202 00:12:18,680 --> 00:12:22,425 if you're just doing a little refresh, sometimes your account is totally dead because a 203 00:12:22,425 --> 00:12:26,185 lot of times small business owners just get burnt out and they stopped. So 204 00:12:26,185 --> 00:12:29,625 if you're at that stage, then you wanna go in, start with a fresh 205 00:12:29,625 --> 00:12:33,165 photo, do new cover photos, and just revive 206 00:12:33,385 --> 00:12:37,110 your artwork, like, just come up with a new plan, get new 207 00:12:37,330 --> 00:12:40,550 templates. I like to go to creative market. If you don't wanna use 208 00:12:40,930 --> 00:12:44,530 Canva templates that everybody has, you can go to you can go to creative 209 00:12:44,530 --> 00:12:48,230 market and find really cool stuff that isn't in Canva, 210 00:12:48,395 --> 00:12:52,155 and then you could just customize that to your brand. Or you could 211 00:12:52,155 --> 00:12:55,995 hire someone to create some special ones for you. So just really 212 00:12:55,995 --> 00:12:59,595 look at it as a total revamp, give yourself a little bit of time, and 213 00:12:59,595 --> 00:13:03,195 just think about doing like a Taylor Swift splash. You know, like, when you're 214 00:13:03,195 --> 00:13:06,980 ready, just hop out there. Don't come back. The a little pet 215 00:13:06,980 --> 00:13:10,820 peeve of mine that I think makes it worse is when people say, I 216 00:13:10,820 --> 00:13:13,700 haven't been here for a while. I haven't you know, it's been a hot minute 217 00:13:13,700 --> 00:13:17,300 since I you know, don't do, like, a reannouncement and say you've been 218 00:13:17,300 --> 00:13:21,135 gone. Just reenter strong. Like, have 219 00:13:21,135 --> 00:13:24,755 a content plan, plan out a week or two of content 220 00:13:24,815 --> 00:13:28,415 so you know that you can be consistent, and just, you 221 00:13:28,415 --> 00:13:32,070 know, just do it. If you did a really big brand refresh, 222 00:13:32,230 --> 00:13:35,610 that's a great time to do just like a, hey, I redid my website everybody, 223 00:13:35,670 --> 00:13:39,430 like, you know, let people know, you know, every once in a 224 00:13:39,430 --> 00:13:43,030 while you do have to refresh stuff, whether it's your website, whether it's 225 00:13:43,030 --> 00:13:46,865 your, profile photos. I mean, especially with all the 226 00:13:46,865 --> 00:13:50,705 video now, you definitely have to have fresh profile photos because there there 227 00:13:50,705 --> 00:13:54,325 can't be a disconnect between your avatar and your live 228 00:13:54,465 --> 00:13:58,085 person, you know, your live video. And I still see that sometimes 229 00:13:58,225 --> 00:14:02,070 and it's surprising at this stage that people, you know, yes, we all 230 00:14:02,070 --> 00:14:05,830 have a great photo from 10 years ago that we like, but, you know, 231 00:14:05,830 --> 00:14:09,290 it doesn't look like you now. We all age in 5 or 10 years. 232 00:14:09,350 --> 00:14:12,965 It's reality. Right? Yeah. It's life. 233 00:14:13,905 --> 00:14:17,185 It the the realities of life. And I I think one of the things that 234 00:14:17,185 --> 00:14:21,025 is a huge compliment is when someone goes to your social and then they, 235 00:14:21,025 --> 00:14:24,145 like, get on a Zoom call or whatever, and they're like, oh, you're exactly like 236 00:14:24,145 --> 00:14:27,699 you are in social media. Right? I think that's that's a huge I say that 237 00:14:27,699 --> 00:14:30,899 all the time. That is your goal. Right? And if you're going to an online 238 00:14:30,899 --> 00:14:34,100 event and you're meeting people when they're like, you I love your blog. You look 239 00:14:34,100 --> 00:14:37,860 just like you do. And you're you sound exactly like you write. And they feel 240 00:14:37,860 --> 00:14:41,645 connected because we build that parasocial relationship 241 00:14:41,645 --> 00:14:45,084 with people that we meet that we see online. We feel like we know 242 00:14:45,084 --> 00:14:48,464 them. And if they meet you in person and you 243 00:14:48,845 --> 00:14:52,365 are not anything at all like you sound on your podcast or and, you know, 244 00:14:52,365 --> 00:14:55,840 people will be like, I don't that's weird. You know? Yeah. It 245 00:14:55,840 --> 00:14:59,600 just it it loses the trust, any trust that you had previously 246 00:14:59,600 --> 00:15:03,280 built. Yeah. Exactly. Exactly. Well, one of the things 247 00:15:03,280 --> 00:15:06,960 too that I've noticed, because I'm in my whole I'm in my Taylor 248 00:15:06,960 --> 00:15:10,574 Swift new era moment, where I'm like, I'm 249 00:15:10,574 --> 00:15:14,415 heading into the next season of what it means and for me and my 250 00:15:14,415 --> 00:15:17,375 business. And one of the things that keeps coming up for me is, like, this 251 00:15:17,375 --> 00:15:20,814 balance between the old Andrea and, like, the new 252 00:15:20,814 --> 00:15:24,610 Andrea, and also, like, 253 00:15:24,610 --> 00:15:28,290 staying consistent. Because in an ideal world, I would pull a Taylor 254 00:15:28,290 --> 00:15:30,930 Swift and, like, shut it all down and go hide away for a year and 255 00:15:30,930 --> 00:15:34,770 come back out. But the reality of life is yeah. The reality of life is 256 00:15:34,770 --> 00:15:38,530 I'm still running my business and pivoting at the same time. So how do we 257 00:15:38,530 --> 00:15:42,204 balance, you know, the creativity of, like, the refresh and the reviving 258 00:15:42,824 --> 00:15:45,485 with, like, our current content strategy? 259 00:15:46,745 --> 00:15:49,785 So, I mean, I think, you know, you if you're if you're doing, like, a 260 00:15:49,785 --> 00:15:53,440 little slow move over and you're switching your content strategy, which I 261 00:15:53,440 --> 00:15:56,740 think we all do from time to time. I mean, I did the same thing, 262 00:15:56,880 --> 00:16:00,079 like, switching over from my book launch. I'm like, okay. I mean, I always talk 263 00:16:00,079 --> 00:16:03,920 about social media, but I'm like, I'm only focusing on small business owners. So 264 00:16:03,920 --> 00:16:06,980 I think part of it is offline where you just really 265 00:16:07,635 --> 00:16:10,915 hone down on what your focus is and what your brand is going to be 266 00:16:10,915 --> 00:16:14,515 and if you're changing something. I think you changed name of your 267 00:16:14,515 --> 00:16:18,195 program or your name. Yeah. So, I mean, that's a pretty big change and so 268 00:16:18,195 --> 00:16:21,750 you're just, like, you know, get super strong with it 269 00:16:21,990 --> 00:16:25,750 behind the scenes, know what all your new messaging is, and then just 270 00:16:25,750 --> 00:16:29,270 bam, like, be, like, this is it. This is the new thing. Like, really just 271 00:16:29,270 --> 00:16:32,950 do a launch for it and just make sure that people kind of get used 272 00:16:32,950 --> 00:16:36,710 to the new name. You can even say, you know, more than once 273 00:16:36,710 --> 00:16:40,515 because people don't remember things if they just hear it once, but, like, my 274 00:16:40,595 --> 00:16:44,355 this this program is now this, you know, and this is why I revamped 275 00:16:44,355 --> 00:16:48,195 it and talk about your process because you're a person who talks about what 276 00:16:48,195 --> 00:16:51,970 you're doing. Like, talk about your process. Like, this was a thing, but 277 00:16:51,970 --> 00:16:55,730 now I'm segueing. You know, I'm I'm eating my own dog food. As 278 00:16:55,730 --> 00:16:59,410 they say in Silicon Valley, when you when you follow your own idea, like 279 00:16:59,570 --> 00:17:03,330 because sometimes as marketers, we can be our own worst enemies and not follow our 280 00:17:03,330 --> 00:17:07,145 own advice. Right? Sometimes we do that, but you're 281 00:17:07,145 --> 00:17:10,985 gonna follow your own advice and just say, like, I'm moving this way. 282 00:17:10,985 --> 00:17:14,505 This is the new and you could just do a little transition time where you're, 283 00:17:14,505 --> 00:17:17,305 like, a little of the old, a little of the new, and then just stick 284 00:17:17,305 --> 00:17:21,030 with the new and and go strong with it. And I think, you know, 285 00:17:21,030 --> 00:17:24,310 if you're working with a new, I don't know if you're changing like the brand 286 00:17:24,310 --> 00:17:28,089 voice of it at all, just make sure it's all super tight behind the scenes 287 00:17:28,150 --> 00:17:31,830 so your plan is strong. Because if you're not sure then what you're creating 288 00:17:31,830 --> 00:17:35,605 isn't gonna be exactly on point. So we do get used to, 289 00:17:35,605 --> 00:17:39,125 like, a certain thing. So, yeah, just if you're if you're bumping it 290 00:17:39,125 --> 00:17:42,725 up, just, you know, even just say you're taking it up a notch. Like, you 291 00:17:42,725 --> 00:17:45,525 don't even have to be like, this is a change. Like, it's time for the 292 00:17:45,525 --> 00:17:49,240 zhuzh. I'm here. You know? Yeah. And big fish do 293 00:17:49,240 --> 00:17:53,020 this all the time. Like, I can't like, there's so many kind of, like, iterations 294 00:17:53,080 --> 00:17:56,840 of brands, even like logos, websites. Like, it it's it's just part 295 00:17:56,840 --> 00:18:00,280 of of business. But one thing I'm curious about too is, like, how much 296 00:18:00,280 --> 00:18:03,815 impact our audience and our community has on this, like, 297 00:18:03,815 --> 00:18:07,655 resuscitation process? Do, like, do we take input and feedback? What are 298 00:18:07,655 --> 00:18:11,495 your thoughts? I always do take input and feedback because, 299 00:18:11,495 --> 00:18:14,775 you know, you want people to like it. You don't want them to be like, 300 00:18:14,775 --> 00:18:18,590 oh, this is so different. But, you know, when I redid my 301 00:18:18,590 --> 00:18:22,370 website, redid my logos and stuff, I did not ask for feedback on that 302 00:18:22,750 --> 00:18:26,509 because I knew what I wanted. Like, I know what I really want my 303 00:18:26,509 --> 00:18:29,870 brand to look like. A lot of times authors do that with 304 00:18:29,870 --> 00:18:33,685 covers. You know, they'll post multiple covers and say, like, this 305 00:18:33,685 --> 00:18:37,445 is my cover, you know, these are the 3 choices, you 306 00:18:37,445 --> 00:18:41,045 know, which one do you guys like the best? Because you want people to like 307 00:18:41,045 --> 00:18:44,345 it and getting the audience feedback on it is really important. 308 00:18:45,330 --> 00:18:49,090 When Guy and I wrote the art of social media, he loves feedback on 309 00:18:49,090 --> 00:18:52,850 his book. Like, he'll send it to people, have them read it, you know, 310 00:18:52,850 --> 00:18:56,690 get feedback on it, correct things. I don't like to send my 311 00:18:56,690 --> 00:18:59,934 whole thing out to a whole bunch of people, but he likes that. Like, that's 312 00:18:59,934 --> 00:19:03,635 his feedback process. So depending on how much feedback 313 00:19:04,095 --> 00:19:07,934 you're comfortable with, like, what parts do you want feedback on, but once 314 00:19:07,934 --> 00:19:11,540 you're launching, you do have to make sure that people like it. An 315 00:19:11,540 --> 00:19:15,300 example, a few years ago, Starbucks redid their logo and 316 00:19:15,300 --> 00:19:18,840 people hated it. Like, that's a thing, like, people roast 317 00:19:19,140 --> 00:19:22,260 the brands when they do or if they try to change and people don't like 318 00:19:22,260 --> 00:19:25,940 it, they ended up switching back within a week because people were like, 319 00:19:25,940 --> 00:19:29,565 no way we hate it. Dunkin' Donuts did 320 00:19:29,565 --> 00:19:33,345 switch from Dunkin' Donuts to just Dunkin'. Dunkin'? 321 00:19:33,405 --> 00:19:36,925 Yeah. They wanted to get donuts out of there and they still use their 322 00:19:36,925 --> 00:19:40,685 brand colors and theirs was not like a total fail. I 323 00:19:40,685 --> 00:19:43,610 don't feel like it was a fail for them. It was kind of a weird 324 00:19:43,610 --> 00:19:46,910 segue and I think they kind of ignored if people liked 325 00:19:47,450 --> 00:19:50,990 I think they wanted to deemphasize the fact that they're just unhealthy 326 00:19:51,130 --> 00:19:54,970 donuts, but we already all know that. Yeah. We're not going 327 00:19:54,970 --> 00:19:58,345 to Dunkin' for, like, healthy stuff. Do you have healthy donuts? 328 00:19:58,565 --> 00:20:02,245 Yeah. But I see this happening right now with ConvertKit going to 329 00:20:02,245 --> 00:20:05,945 Kit because I'm a huge ConvertKit fan. That's where I run my email list. 330 00:20:06,165 --> 00:20:09,765 Mhmm. And this is the second time they've tried to rebrand. The first time I 331 00:20:09,765 --> 00:20:13,040 don't even remember what the name was. People did not like it. And then this 332 00:20:13,040 --> 00:20:16,800 time, people aren't loving it. I like it. I think the 333 00:20:16,800 --> 00:20:20,559 brand is tight, like, visually. The name kit to me 334 00:20:20,559 --> 00:20:23,440 kit is a little generic, but I get what they're going for. And so I'm 335 00:20:23,440 --> 00:20:26,640 here for it. But, like, the feedback online isn't great, and they're just full steam 336 00:20:26,640 --> 00:20:30,054 ahead going with it. So Well, it's their 2nd time. They put a lot of 337 00:20:30,054 --> 00:20:33,335 money into it. So they're like, we need this to work this time. If you 338 00:20:33,335 --> 00:20:36,154 don't like it too bad, we don't wanna be called ConvertKit. 339 00:20:36,934 --> 00:20:40,775 ConvertKit was a awkward name. It's an awkward name, but we're all used 340 00:20:40,775 --> 00:20:44,350 to it. Yes. That's it. I think that's why there's a lot of pushback. 341 00:20:44,590 --> 00:20:48,350 People. Yeah. Yeah. And I think people are giving pushback because it's 342 00:20:48,350 --> 00:20:52,190 what we're used to. Mhmm. But I think there are times when, you 343 00:20:52,190 --> 00:20:55,905 know, you just gotta go forward with it and trust your gut. I'm curious 344 00:20:55,905 --> 00:20:59,345 if there are any times where, you know, we should 345 00:20:59,345 --> 00:21:02,945 not revitalize something, or if we should just let it go. 346 00:21:02,945 --> 00:21:06,625 So last year, for instance, I said goodbye to x formerly 347 00:21:06,625 --> 00:21:10,410 known as Twitter because it just felt like it was time for me. But 348 00:21:10,410 --> 00:21:13,870 what like, how do we know when it's time to just let a platform go? 349 00:21:14,330 --> 00:21:18,110 I think sometimes you do have to Marie Kondo stuff and just say, 350 00:21:18,170 --> 00:21:22,010 this did not work for me. I think if we were on too many platforms 351 00:21:22,010 --> 00:21:25,495 and it was too much, that's certainly a 352 00:21:25,495 --> 00:21:29,175 reason to do it. Sometimes you try something out, doesn't 353 00:21:29,175 --> 00:21:32,855 work for you. I mean, I was on Twitter. I I still call it Twitter. 354 00:21:32,855 --> 00:21:34,875 I hate the name x. I think it's terrible. 355 00:21:36,855 --> 00:21:40,620 So anyway, yeah, it's it's a it's a big dumpster mess over 356 00:21:40,620 --> 00:21:44,460 there. It used to be great. I mean, I think most I haven't, 357 00:21:44,460 --> 00:21:48,159 like, a 100% left it, but it's not a reliable 358 00:21:49,340 --> 00:21:52,845 great thing for me anymore. And I think if something 359 00:21:52,904 --> 00:21:56,664 isn't working for you, then it's good to leave it. You know, I 360 00:21:56,664 --> 00:22:00,424 think Facebook during the last election runs 361 00:22:00,424 --> 00:22:04,184 when there was so much political stuff, we all knew it 362 00:22:04,184 --> 00:22:07,870 was bad. We know Facebook just turned into a really big 363 00:22:07,870 --> 00:22:11,090 political hot mess, and it started a lot of political 364 00:22:11,390 --> 00:22:15,230 arguments. And there's a lot of, you know, negativity from both sides. And 365 00:22:15,230 --> 00:22:18,430 that to me, like, we have to be online no matter what. If this is 366 00:22:18,430 --> 00:22:22,245 your job and you're doing social media, you have to be online. And sometimes 367 00:22:22,245 --> 00:22:25,945 it's even mental health, like, what is this not working for me? 368 00:22:26,085 --> 00:22:29,765 You know, is Instagram making me feel bad because, you know, 369 00:22:29,765 --> 00:22:33,525 the diet culture is just always there and it's making me feel bad, 370 00:22:33,525 --> 00:22:36,960 and they have a really great life, and how come their house is bigger? 371 00:22:37,340 --> 00:22:40,700 And, like, sometimes those things just get to you too much. 372 00:22:40,700 --> 00:22:44,060 Even, sometimes seeing yourself too much if you're 373 00:22:44,060 --> 00:22:47,775 recording yourself and taking photos of yourself, like, I think 374 00:22:47,775 --> 00:22:51,135 before the pandemic, I did that a lot more, and then I was like, you 375 00:22:51,135 --> 00:22:54,975 know what? I'm missing pieces of things because I'm recording it, and I really just 376 00:22:54,975 --> 00:22:58,575 want to be, like, in this moment. So I took that back, and I still 377 00:22:58,575 --> 00:23:02,340 do photos. I do photos sometimes now, but not all the time. Or 378 00:23:02,340 --> 00:23:05,880 before I think I was doing it, like, literally all the time. Like, document 379 00:23:05,940 --> 00:23:09,460 everything. Well well, do you know where that one came from? Gary 380 00:23:09,460 --> 00:23:12,980 with Gary be. Don't create document. It's like, yes, 381 00:23:12,980 --> 00:23:16,585 but not every minute. You know? Like, we also need to 382 00:23:16,585 --> 00:23:19,945 have mental sanity. So Pinterest, as I already 383 00:23:19,945 --> 00:23:23,085 mentioned, is a really it's it's a much more positive 384 00:23:23,385 --> 00:23:27,005 environment. It's like a brain cleanse. You just go there. It's creative. 385 00:23:27,380 --> 00:23:30,920 There's never negativity. There's really not even that much commenting 386 00:23:31,540 --> 00:23:35,300 there. So I think sometimes if something isn't working 387 00:23:35,300 --> 00:23:39,060 for you, it is fine to let it go. You don't always have to keep 388 00:23:39,060 --> 00:23:42,865 everything like Twitter for you and lots of people just wasn't working any 389 00:23:42,945 --> 00:23:46,705 anymore. So I think sometimes it is okay just to let things go 390 00:23:46,705 --> 00:23:50,065 if it wasn't or if it just wasn't a platform that's right for you. 391 00:23:50,065 --> 00:23:53,820 Like, TikTok, I do post videos over there, but I 392 00:23:53,820 --> 00:23:57,580 I would not say I'm a TikToker. Like, you know, it's a whole different 393 00:23:57,580 --> 00:24:01,039 vibe. It's a different community. It's just not my a 100% 394 00:24:01,179 --> 00:24:04,880 jam. You know? Yeah. Yeah. Do you like TikTok? 395 00:24:05,100 --> 00:24:08,640 So I do like TikTok. I watch more than I post. 396 00:24:09,034 --> 00:24:11,775 And then when I do post, it does tend to be business related. 397 00:24:13,275 --> 00:24:17,115 And I just love the algorithm over there. Like, I just find, like, for 398 00:24:17,115 --> 00:24:20,875 my personal taste, I get like a nice eclectic mix of like content and I'm 399 00:24:20,875 --> 00:24:24,670 like, this is fun. But from We both like books, and that's the best 400 00:24:24,670 --> 00:24:28,350 play. I love BookTok. I do love BookTok. But I also like ins I like, 401 00:24:28,830 --> 00:24:32,510 you know, I like bookstagrammers too. So Yeah. But Yeah. 402 00:24:32,750 --> 00:24:36,429 Books are great on TikTok. I do love I do love that culture over 403 00:24:36,429 --> 00:24:40,215 there. But it is like I said, it is okay. Sometimes we're all not gonna 404 00:24:40,215 --> 00:24:43,895 fit on every platform. You know? Like Yes. If you're really we 405 00:24:43,895 --> 00:24:47,434 don't have that much time to be the best at 406 00:24:47,975 --> 00:24:51,769 5 different platforms because all the vibes are a little different. All the, you know, 407 00:24:51,769 --> 00:24:54,970 the lengths are the captions are a little different. You know, there's little tweaks to 408 00:24:54,970 --> 00:24:58,809 all of them. These have their own personality like we do. And 409 00:24:58,889 --> 00:25:01,850 yeah. And this is one of the things I've noticed that has changed over the 410 00:25:01,850 --> 00:25:05,230 years. Because, like, 10 years ago, you could post the same content 411 00:25:05,450 --> 00:25:08,835 to all the platforms. I remember doing my little Hootsuite 412 00:25:08,975 --> 00:25:12,815 scheduling tool, Square Graphic with my caption, and, like, I'd 413 00:25:12,815 --> 00:25:16,575 maybe tweak Instagram to say link in bio, but it was the same it 414 00:25:16,575 --> 00:25:20,350 was the same thing. And things have changed. And one of the things you mentioned 415 00:25:20,350 --> 00:25:23,870 too is Gary v's, like, document everything, which, you know, he has, like, a 416 00:25:23,870 --> 00:25:27,390 full team doing this behind him. Like, this is not a one 417 00:25:27,390 --> 00:25:30,750 person thing. No. So when it comes to, like, 418 00:25:30,750 --> 00:25:34,535 managing our mindset and our energy around approaching social 419 00:25:34,535 --> 00:25:37,975 media, how do we how do we do that? How do we stay positive? How 420 00:25:37,975 --> 00:25:41,195 do we stay inspired throughout this whole, like, CPR revitalizing 421 00:25:41,495 --> 00:25:45,335 process? I think, you know, to to be able to maintain 422 00:25:45,335 --> 00:25:49,179 consistency, I think you need to, like, block out some time so 423 00:25:49,179 --> 00:25:53,020 you can batch process things and create things in a group. I think you can 424 00:25:53,020 --> 00:25:56,780 still schedule some stuff, but it is hard to 425 00:25:56,780 --> 00:26:00,539 be consistent if you're getting burnt out. Like, you know, that's one of the things 426 00:26:00,539 --> 00:26:04,345 that can happen. So I think, you know, the mindset and 427 00:26:04,345 --> 00:26:07,865 the energy, if you're really in your vibe, it's easy to 428 00:26:07,865 --> 00:26:11,625 create content. And if you're getting burnt out, it gets harder and 429 00:26:11,625 --> 00:26:14,605 harder as you go. So I like to batch process 430 00:26:15,230 --> 00:26:18,990 things, so it makes it easier. It gives me more time for 431 00:26:18,990 --> 00:26:22,670 the communication and the engagement pieces. Like, so if you 432 00:26:22,670 --> 00:26:25,950 post something, then it gives you time to go there. It gives you time to, 433 00:26:25,950 --> 00:26:29,705 like, customize. The energy piece of it for 434 00:26:29,705 --> 00:26:32,845 me, sometimes, like, going back to the last one, 435 00:26:33,385 --> 00:26:37,065 if the vibes are negative, I just it just will end up weighing 436 00:26:37,065 --> 00:26:40,825 too much on me. The pandemic was, like, that was hard for social 437 00:26:40,825 --> 00:26:44,050 media people. It was hard to, like, maintain 438 00:26:44,510 --> 00:26:48,270 content. It was hard to create content. Everybody was home. 439 00:26:48,270 --> 00:26:52,110 Everything just, like, went crazy. So I think the energy piece of it 440 00:26:52,110 --> 00:26:55,710 is really important. Like, how can you maintain that for yourself? I think we have 441 00:26:55,710 --> 00:26:59,264 to do our own thing for that and not just I think the cookie cutter 442 00:26:59,264 --> 00:27:02,784 days are done of, like, everybody has to do x x x. I 443 00:27:02,784 --> 00:27:06,465 think we can't compare ourselves to other people. We need to know 444 00:27:06,465 --> 00:27:09,904 what our brand is and just create content that 445 00:27:09,904 --> 00:27:13,429 works that we can mentally handle, like, that's not an 446 00:27:13,429 --> 00:27:17,190 overload, that's not too much, that's, you know, not 447 00:27:17,190 --> 00:27:20,950 too much exposure. And just I feel like it 448 00:27:20,950 --> 00:27:24,764 kinda went crazy. You know what I mean? Like, just with the whole having 449 00:27:24,764 --> 00:27:28,605 to be everywhere and do everything and document everything. And don't you 450 00:27:28,605 --> 00:27:32,365 feel like we kind of exploded kind of the core what 451 00:27:32,445 --> 00:27:35,965 why we were doing it? Yeah. And I think the pendulum is, like, swinging back 452 00:27:35,965 --> 00:27:39,679 the other way where we went we went so far into, like, have the 453 00:27:39,679 --> 00:27:43,440 aesthetic, record your whole life, and put it all on the Internet and be 454 00:27:43,440 --> 00:27:46,960 vulnerable and transparent. And and now it's kinda swinging back to where, 455 00:27:46,960 --> 00:27:50,799 like, we can have some stuff on the Internet, and that's fine. But 456 00:27:50,799 --> 00:27:54,585 we also can live our lives and enjoy, like, real life things. Like you 457 00:27:54,585 --> 00:27:58,265 said earlier, you know, taking photos and videos of everything, I used to be that 458 00:27:58,265 --> 00:28:01,965 person too. And I just find if I just leave my phone 459 00:28:02,105 --> 00:28:05,544 somewhere and, like, go, like, enjoy times with my kids or, like, go on 460 00:28:05,544 --> 00:28:09,320 vacation, I feel better about it. And so now I'm at 461 00:28:09,320 --> 00:28:12,620 the point where if I'm not in my office, I'm probably not recording 462 00:28:12,920 --> 00:28:16,520 stuff. Like Right. At least not for the Internet, and I'm okay with that even 463 00:28:16,520 --> 00:28:19,900 though this is my literal job. So much better for you mentally. Right? 464 00:28:20,040 --> 00:28:23,855 Yeah. Like, I don't have to think, oh, I need to you know, like recording 465 00:28:23,914 --> 00:28:27,595 b b roll, for example, just have a have a stash of it. You don't 466 00:28:27,595 --> 00:28:30,635 have to every day be like, oh, I need to be camera ready, and I 467 00:28:30,635 --> 00:28:34,075 need to, you know, make sure that this is this. And I think 468 00:28:34,075 --> 00:28:37,909 that mentally is really hard long term. Like, 469 00:28:37,909 --> 00:28:41,270 you just can't keep it up. And the people who used to do you know, 470 00:28:41,270 --> 00:28:44,870 the YouTubers that were just like videos, videos, videos, 471 00:28:44,870 --> 00:28:48,390 those people have burnt out. There's a lot of them that aren't even around anymore 472 00:28:48,390 --> 00:28:51,934 because you just can't do it long term. You can't make 473 00:28:51,934 --> 00:28:55,695 yourself just keep grinding, keep hustling, keep you know, 1,000,000 474 00:28:55,695 --> 00:28:59,395 of dollars are not gonna magically show up on your door. It doesn't happen 475 00:28:59,534 --> 00:29:03,235 even if you go viral. You know, the whole go viral and 476 00:29:03,294 --> 00:29:06,980 your all your problems will be solved. They won't because 477 00:29:07,280 --> 00:29:10,960 even if you gain a bunch of followers, they might not even be interested in 478 00:29:10,960 --> 00:29:14,560 what you are talking about. They may just like that one video that 479 00:29:14,560 --> 00:29:17,715 happened to be really good. So I think, 480 00:29:18,335 --> 00:29:22,014 yeah, maintaining your mental health and energy is is 481 00:29:22,014 --> 00:29:25,534 super important. What do you think is the most important for you, like, in 482 00:29:25,534 --> 00:29:29,054 maintaining your energy throughout? Because you have you have kids 483 00:29:29,054 --> 00:29:32,490 and that there's a lot that goes in that, you know, taking care of small 484 00:29:32,490 --> 00:29:36,330 people in your house and I'm not sure. Pardon me. So 485 00:29:36,330 --> 00:29:40,170 mentally exotic exhausting. I'm still figuring out. Like, my oldest is 486 00:29:40,170 --> 00:29:42,809 only 2, so I feel like I've been doing this mom thing for a very 487 00:29:42,809 --> 00:29:46,595 short amount of time. Yeah. And, so for me, it's figuring 488 00:29:46,595 --> 00:29:49,875 out mom how to be a mom. How to be mom, how to still run 489 00:29:49,875 --> 00:29:52,514 a business, how to do all the social media thing. And I think a lot 490 00:29:52,514 --> 00:29:56,034 of it is making sure that I take time for myself 491 00:29:56,034 --> 00:29:59,495 too because creating content is very mentally 492 00:29:59,794 --> 00:30:03,510 exhausting. And the days where I skip are the days where 493 00:30:03,510 --> 00:30:07,190 I don't actually, like, fill my own cup. So we talked about reading, for instance. 494 00:30:07,190 --> 00:30:10,550 I'm a huge reader. I love reading. And I find that if I don't give 495 00:30:10,550 --> 00:30:14,310 myself that, like, time for my brain to just relax and, like, 496 00:30:14,310 --> 00:30:18,035 enjoy life for a sec, then everything feels so 497 00:30:18,035 --> 00:30:21,555 heavy, you know. And and be working on the Internet, you know this, it just 498 00:30:21,635 --> 00:30:25,155 we see a lot of terrible stuff. I know. The comment sections are 499 00:30:25,155 --> 00:30:28,995 mean. We see like the worst of the Internet. So I need like my 500 00:30:28,995 --> 00:30:32,510 escape. Yeah. My escape. And if I can escape for a little bit, 501 00:30:32,510 --> 00:30:36,350 then usually that's enough for me to, like, maintain my energy while I'm 502 00:30:36,350 --> 00:30:39,570 working and maintain my energy while I'm, like, on mom mode. 503 00:30:39,790 --> 00:30:43,470 Right. And and also just creating stuff so you have a little bit of 504 00:30:43,470 --> 00:30:47,125 backlog of stuff just in case you do need a day off or take a 505 00:30:47,125 --> 00:30:49,845 day off. And, also, if you do have to take a day off, don't beat 506 00:30:49,845 --> 00:30:53,605 yourself up about it. I mean, we like to be consistent, but 507 00:30:53,605 --> 00:30:57,365 if you need a mental health day or you need to just be offline, like, 508 00:30:57,365 --> 00:31:00,590 I used to work a lot at night. I'd work all day, then I work 509 00:31:00,590 --> 00:31:04,049 more at night, and then I would work on the on the weekends, you know. 510 00:31:04,190 --> 00:31:07,870 I I had a blog post that would go out every Monday for probably a 511 00:31:07,870 --> 00:31:11,549 good 12 years, you know, and I was working on those always on the 512 00:31:11,549 --> 00:31:15,355 weekend and then doing all the social and, you know, it's it's hard. 513 00:31:15,355 --> 00:31:18,715 They could it's important to be consistent, but also at some point, you can just 514 00:31:18,715 --> 00:31:22,075 say, you know, now I have such a good backlog. I can just kind of, 515 00:31:22,075 --> 00:31:25,855 like, redo things and reuse them and repurposing 516 00:31:26,710 --> 00:31:30,390 things in a smart way, like creating a bigger video and then making little 517 00:31:30,390 --> 00:31:33,990 things from that gives you content to trickle out so you don't need 518 00:31:33,990 --> 00:31:37,670 to just re you don't have to recreate the wheel anymore, I 519 00:31:37,670 --> 00:31:41,125 feel like. Yeah. And I think that's it. It's like finding 520 00:31:41,125 --> 00:31:44,565 ways to keep your message the same, keep your 521 00:31:44,565 --> 00:31:48,325 main points the same, and then just tweak it a little bit. And then 522 00:31:48,325 --> 00:31:51,445 content creation does become easier the more that you do it. You know, like, I've 523 00:31:51,445 --> 00:31:55,280 been creating content for 20 years at this point. So it's like, for me, it's 524 00:31:55,280 --> 00:31:59,040 a lot easier than 20 years ago. Yeah. And so I feel 525 00:31:59,040 --> 00:32:02,720 like there's this psych ease that comes with it over time. There is. But 526 00:32:02,720 --> 00:32:06,000 also you gotta keep it fresh. So there's that aspect of it too, you know, 527 00:32:06,000 --> 00:32:09,135 and things change a little bit and tweak a little bit. And I've been doing 528 00:32:09,295 --> 00:32:12,895 I mean, I've been it feels like I've been creating content forever writing, doing 529 00:32:12,895 --> 00:32:16,575 whatever. And and you do have to really make sure that you do mentally, like 530 00:32:16,575 --> 00:32:20,255 you said, refresh and give yourself time off so you 531 00:32:20,255 --> 00:32:23,399 can come up with new ideas and be fresh with things. 532 00:32:23,620 --> 00:32:27,380 Yeah. Exactly. A bigger piece of now. I try I 533 00:32:27,380 --> 00:32:30,980 do, you know, work in a lot of self care stuff just so I 534 00:32:30,980 --> 00:32:34,519 can, you know, keep going. Yeah. Yeah. 535 00:32:34,659 --> 00:32:38,245 Self care is important. Yeah. It really is. It really is. 536 00:32:38,485 --> 00:32:42,165 Okay. Last question is about, like, metrics. How do we 537 00:32:42,165 --> 00:32:45,685 know that once we've done our CPR on our accounts, how do we know that 538 00:32:45,685 --> 00:32:49,460 it's all working? So the biggest, indicator 539 00:32:49,460 --> 00:32:53,300 these days is really engagement. So follower count, you know, we 540 00:32:53,300 --> 00:32:57,060 always focus on how many followers we have. It doesn't matter as much 541 00:32:57,060 --> 00:33:00,900 as how many people are engaged for their content. So it's really a 542 00:33:00,900 --> 00:33:04,425 matter of, like, trying to get in there and, you know, ask questions, 543 00:33:04,645 --> 00:33:08,485 give things, you know, hot takes, not like a negative hot take, but 544 00:33:08,485 --> 00:33:12,165 something that's, like, your opinion on a thing with your 545 00:33:12,165 --> 00:33:15,925 spin on it, with your brand overlay. You know, those kind of things 546 00:33:15,925 --> 00:33:19,640 are important. I think, you know, the engagement metric is the 547 00:33:19,640 --> 00:33:23,400 biggest piece, especially if Instagram is your big thing. You know, 548 00:33:23,400 --> 00:33:25,800 they come out every once in a while, and they tell us these are the 549 00:33:25,800 --> 00:33:29,320 things that are working, and the sharing of posts 550 00:33:29,320 --> 00:33:32,700 is really the highest indicator. It probably always was. 551 00:33:32,985 --> 00:33:36,825 Likes, comments, and shares. So they really look at 552 00:33:36,825 --> 00:33:40,665 how many people are saving and sharing things. So think about creating 553 00:33:40,665 --> 00:33:44,505 content that, really resonates 554 00:33:44,505 --> 00:33:48,350 with people enough to share it, not just for them to, you know, 555 00:33:48,350 --> 00:33:51,630 hit the like button and say, yeah. I like that. So you're really working at 556 00:33:51,630 --> 00:33:55,470 creating something that people would feel like they do wanna share to 557 00:33:55,470 --> 00:33:59,010 someone else. So you wanna make sure it's really educational 558 00:33:59,310 --> 00:34:03,024 or valuable or funny. Maybe, you know, marketing, maybe we're not 559 00:34:03,024 --> 00:34:06,485 as always funny as as other things, but we definitely want to be helpful 560 00:34:06,865 --> 00:34:10,565 and entertaining. So share something that you create that's really valuable, 561 00:34:10,944 --> 00:34:14,770 so people do want to share it and look at those engagement 562 00:34:15,070 --> 00:34:18,909 metrics more than the follower count, and to just check 563 00:34:18,909 --> 00:34:22,750 your analytics, you know, and just see, like, are you doing stuff? Is it really 564 00:34:22,750 --> 00:34:26,590 not working? You know, you can see when something picks up, like and then 565 00:34:26,590 --> 00:34:29,864 really grab that piece and say, why is this working 566 00:34:30,324 --> 00:34:33,844 and make more of that. I mean, I think the thing is figure we 567 00:34:33,844 --> 00:34:37,284 all get a piece that goes really far, then you really gotta break that down. 568 00:34:37,284 --> 00:34:40,964 And if you have some you know, if you're not really getting anything that's 569 00:34:40,964 --> 00:34:44,760 doing really well, kind of look around in the community and look 570 00:34:44,760 --> 00:34:48,440 at what kind of posts are other people making. Like, are they making 571 00:34:48,440 --> 00:34:51,580 carousels? Are they making, you know, just videos? 572 00:34:52,440 --> 00:34:56,200 Carousels are doing great. You just have to do a longer carousel. They 573 00:34:56,200 --> 00:34:59,714 they can't be super short. You know, they're trying to convince us that adding 574 00:34:59,714 --> 00:35:03,555 music on every carousel is a good idea. I really don't think that's a good 575 00:35:03,555 --> 00:35:06,535 idea, so I'm not gonna try it even though they want us to, 576 00:35:07,155 --> 00:35:10,770 because I think that's too much of a disconnect for me. You know, they 577 00:35:10,850 --> 00:35:13,730 they try to come up with stuff and they're like, hey, you should do this, 578 00:35:13,730 --> 00:35:17,570 but do we really need a different song with every image? This was 579 00:35:17,570 --> 00:35:20,770 like the music on the profile for me. I'm like, hello, are we Myspace now? 580 00:35:20,770 --> 00:35:24,230 Like, what is happening? We don't need music on our profiles. 581 00:35:24,370 --> 00:35:28,184 No. Just give us better ways to track our comments and 582 00:35:28,184 --> 00:35:31,944 respond to people. Even, you know, even when you're really careful and you go 583 00:35:31,944 --> 00:35:35,565 try to hit every comment, because I'm posting, like, a bunch of different places. 584 00:35:35,785 --> 00:35:39,250 I check all the time. I went on LinkedIn and I found, like, 3 different 585 00:35:39,250 --> 00:35:43,090 posts that had comments that didn't even show in my notifications. And I was 586 00:35:43,090 --> 00:35:46,690 like, wow. I hate you now. Thanks. Yeah. Like, there's people that I 587 00:35:46,690 --> 00:35:50,390 didn't respond to because I did literally did not see the comment. 588 00:35:50,785 --> 00:35:54,465 Yeah. Yeah. We're also making it harder even on Instagram. Like, you don't 589 00:35:54,465 --> 00:35:57,745 see all the comments. You really have to click on a couple things to see 590 00:35:57,745 --> 00:36:01,185 your own comments on your own posts. Yeah. They're making it 591 00:36:01,185 --> 00:36:04,625 harder. Bring back, like, regular notifications and set 592 00:36:04,865 --> 00:36:08,369 LinkedIn's the worst for this. All the notifications, like, aren't comment 593 00:36:08,369 --> 00:36:12,050 related. It's like this other person posted. I'm like, I don't need that 594 00:36:12,050 --> 00:36:15,450 one. Like Tell me this one would come into that one. I post from yesterday. 595 00:36:15,730 --> 00:36:19,490 The comments. Yeah. Yeah. Alright. Peg, you have a new book coming 596 00:36:19,490 --> 00:36:22,154 out. Tell us about the new book. When is it coming out? What is it 597 00:36:22,154 --> 00:36:25,855 all about? Thank you. So it's coming out November 598 00:36:25,914 --> 00:36:29,674 19th, so it's pretty close. It's in preorder now and it 599 00:36:29,674 --> 00:36:33,515 is for small business owners who struggle with their social media or 600 00:36:33,515 --> 00:36:37,350 if you just need to revamp everything. It's really 601 00:36:37,410 --> 00:36:40,530 beginning to end, like how to figure out what your brand is, how to figure 602 00:36:40,530 --> 00:36:44,310 out who your clients, your target audience is, how to build your 603 00:36:44,609 --> 00:36:48,050 goals out, and then how to reach those goals, how to create content, where you 604 00:36:48,050 --> 00:36:51,845 should be depending on who your audience is, and just really from 605 00:36:51,845 --> 00:36:55,605 the beginning to the end for small business owners to create their 606 00:36:55,605 --> 00:36:59,045 own content and create a brand that will bring sales for 607 00:36:59,045 --> 00:37:02,805 them. Yes. Awesome. So you can check that book out. I'll put the link 608 00:37:02,805 --> 00:37:06,560 in the show notes onlandre.com/ 330 along with 609 00:37:06,560 --> 00:37:10,240 all the links to connect with Peg on social media. Thank you so 610 00:37:10,240 --> 00:37:13,680 much for being on the podcast today. Thank you for having me. This was 611 00:37:13,680 --> 00:37:17,520 so fun. I love your show. Truly fangirl moment for me. Thank you. 612 00:37:17,520 --> 00:37:20,895 Thank you. And thank you, dear listener, for tuning in to another episode of the 613 00:37:20,895 --> 00:37:22,755 Mindful Marketing podcast. Stay tuned because next week, I am interviewing Christina Barthold, who is 614 00:37:22,755 --> 00:37:26,335 actually the connection for this podcast. Yeah. I'm excited to talk to her 615 00:37:26,474 --> 00:37:26,974 about 616 00:37:31,660 --> 00:37:34,940 events and all the things that she does over there. Also, if you are in 617 00:37:34,940 --> 00:37:38,780 my community, we have a content collab coming up where we can brainstorm 618 00:37:38,780 --> 00:37:42,540 all the content ideas. So if this episode was really a spark for 619 00:37:42,540 --> 00:37:46,380 you, come on in into our collaboration session, and we can brainstorm even further 620 00:37:46,380 --> 00:37:49,955 on content ideas for your business. But that's been our episode 621 00:37:49,955 --> 00:37:52,855 today. I will see you next Tuesday. Bye.