1 00:00:00,799 --> 00:00:04,180 Oh, boy. I've got lots of social media news and updates 2 00:00:04,240 --> 00:00:07,919 today that I'm going to get into because it feels like every single 3 00:00:07,919 --> 00:00:11,280 platform went 1, 2, 3, let's update things right the hell 4 00:00:11,280 --> 00:00:15,085 now. So with that, let's get into episode number 5 00:00:15,785 --> 00:00:19,625 342 of the Mindful Marketing podcast. If you're new here, hi, hello. My name 6 00:00:19,625 --> 00:00:23,145 is Andrea Jones, and I'm a mindful marketing strategist where I am 7 00:00:23,145 --> 00:00:26,985 determined to help you connect more, scroll less, so that we 8 00:00:26,985 --> 00:00:30,770 can grow together. Before I dive in, let's get into a word 9 00:00:30,770 --> 00:00:34,470 from our sponsor. I've recorded over 300 10 00:00:34,770 --> 00:00:38,370 podcast episodes. Yeah. It's a lot of podcast episodes and I've 11 00:00:38,370 --> 00:00:41,730 tried a lot of different virtual recording studios, but my 12 00:00:41,730 --> 00:00:45,415 favorite has been Riverside. Riverside makes 13 00:00:45,415 --> 00:00:49,114 their virtual recording studio look so profesh. My guests 14 00:00:49,175 --> 00:00:52,855 love it. Plus, I also low key love recording YouTube 15 00:00:52,855 --> 00:00:56,670 videos in here as well because it's so easy to use. My team 16 00:00:56,670 --> 00:01:00,510 also loves Riverside because it spits out separate audio, video tracks, 17 00:01:00,510 --> 00:01:04,190 making editing easy breezy, lemon squeezy. And if you 18 00:01:04,190 --> 00:01:07,330 want a little magic, they've got this tool called MagicClips, 19 00:01:07,950 --> 00:01:11,775 which uses AI to take your video and turn it into 20 00:01:11,775 --> 00:01:15,455 perfect social media sized videos. I'm talking vertical videos for TikTok 21 00:01:15,455 --> 00:01:19,135 and Instagram, Facebook Reels, all the places you can post these videos 22 00:01:19,135 --> 00:01:22,595 with the captions included, and you don't have to hunt and search 23 00:01:22,920 --> 00:01:26,540 for that perfect clip. So if you wanna try this out for yourself, 24 00:01:27,320 --> 00:01:30,520 click the link that goes with this video. Or if you're listening to the audio 25 00:01:30,520 --> 00:01:34,360 on the podcast, it's in the show notes. Okay? Click that link. Use 26 00:01:34,360 --> 00:01:37,800 the 15% off coupon code. It's Drea, d r e 27 00:01:37,800 --> 00:01:41,445 a, and try Riverside for yourself. Thank you, 28 00:01:41,445 --> 00:01:44,805 Riverside. Alright. Today's 29 00:01:44,805 --> 00:01:48,645 episode, a little bit different because there are 30 00:01:48,645 --> 00:01:52,140 lots of updates. Now I wanna preface this by saying I don't 31 00:01:52,380 --> 00:01:55,820 usually bring social media news and updates to this right here 32 00:01:55,820 --> 00:01:59,360 podcast. Inside of my membership in the mindful marketing lab, 33 00:01:59,580 --> 00:02:03,260 I have a social media news and trends channel where 34 00:02:03,260 --> 00:02:07,020 I post social media news and trends as they happen, if you 35 00:02:07,020 --> 00:02:10,824 will. And then once a month, we have a session called what's the scoop where 36 00:02:10,824 --> 00:02:13,944 I go over all of the social media news and trends as well as some 37 00:02:13,944 --> 00:02:17,724 of the top performing posts that I see out and about here on the interwebs. 38 00:02:18,425 --> 00:02:22,105 However, a lot has happened. And so I sat down to 39 00:02:22,105 --> 00:02:25,690 research it all after coming back of, like, a sickness 40 00:02:25,830 --> 00:02:29,590 last week that I just kind of, like, went offline a 41 00:02:29,590 --> 00:02:33,270 little bit for. And I was like, holy moly. There's a 42 00:02:33,270 --> 00:02:35,990 lot going on, so let me record a video for my members. And then as 43 00:02:35,990 --> 00:02:39,675 I was recording a video for my members, I was like, yeah. 44 00:02:39,675 --> 00:02:43,035 This needs to go out to the public at large. So here you are. You're 45 00:02:43,035 --> 00:02:46,315 welcome. If you're a member, you got this a week early. If not, you're listening 46 00:02:46,315 --> 00:02:49,775 to it on the podcast. For context, I recorded this 47 00:02:49,835 --> 00:02:53,540 January 21, 2025. So if anything's 48 00:02:53,540 --> 00:02:57,220 outdated, that's why. Now first, big 49 00:02:57,220 --> 00:03:00,660 news. And I'm gonna try to go in order of events here 50 00:03:00,660 --> 00:03:03,960 because all these news stories kind of go 51 00:03:04,420 --> 00:03:08,245 together. Like, they kind of go hand in hand. And the first one is the 52 00:03:08,245 --> 00:03:11,925 TikTok ban. Okay? This TikTok ban is not new, 53 00:03:11,925 --> 00:03:15,385 y'all. I have been talking about the TikTok ban for 5 years. 54 00:03:15,605 --> 00:03:19,445 I went back and looked, and in my notes I have here, the 55 00:03:19,445 --> 00:03:23,030 TikTok The TikTok was going to be banned first 56 00:03:23,270 --> 00:03:26,330 the hint the first hint of the ban was July 2020. 57 00:03:27,110 --> 00:03:30,489 July 2020 is when, 58 00:03:31,670 --> 00:03:35,424 president Trump was saying that they were considering a 59 00:03:36,364 --> 00:03:40,204 ban, of TikTok. This was kind 60 00:03:40,204 --> 00:03:43,805 of because of, you know, COVID, corona, the 61 00:03:43,805 --> 00:03:47,325 pandemic. Right? It was because of that. You know, it started 62 00:03:47,325 --> 00:03:50,670 in China, and there was a lot of, contentious 63 00:03:51,050 --> 00:03:54,730 comments about that. And so as he does, he kind of 64 00:03:54,730 --> 00:03:58,490 just said it and spoke it into existence, and we were like, yeah. Yeah. 65 00:03:58,490 --> 00:04:02,030 Yeah. Okay. But over the years, there have been multiple 66 00:04:02,805 --> 00:04:06,645 instances where TikTok, is going to be 67 00:04:06,645 --> 00:04:10,245 banned. In fact, by August 2020, president Trump had issued an 68 00:04:10,245 --> 00:04:13,925 executive order saying TikTok had to be banned due to the way that it 69 00:04:13,925 --> 00:04:17,589 collected our data. By September, it 70 00:04:17,589 --> 00:04:21,430 had blocked the downloading of the app for certain 71 00:04:21,430 --> 00:04:25,270 government officials, things like that. I know here in Canada, for instance, it 72 00:04:25,270 --> 00:04:28,730 is blocked as well. Again, how TikTok itself 73 00:04:28,950 --> 00:04:32,595 gathers data and what the other 74 00:04:32,595 --> 00:04:36,215 countries do with that data. This has been 75 00:04:36,835 --> 00:04:40,514 appealed and rebanned and represented over the years by 76 00:04:40,514 --> 00:04:44,294 July 2021. Joe Biden, president Joe Biden had existed, 77 00:04:45,020 --> 00:04:48,699 issued an executive order revoking the ban. But then by 78 00:04:48,699 --> 00:04:52,460 December 2022, the senate had proposed a new 79 00:04:52,460 --> 00:04:55,919 ban. Fast forward to today, so by 80 00:04:56,300 --> 00:05:00,115 January 19th, it was official. TikTok 81 00:05:00,335 --> 00:05:03,715 is not supposed to be owned by 82 00:05:04,015 --> 00:05:07,615 China. Okay. And this is where the ban the the order is coming into 83 00:05:07,615 --> 00:05:10,595 place. It's not necessarily saying that TikTok can't exist. 84 00:05:11,375 --> 00:05:14,810 It's saying that TikTok should not be primarily 85 00:05:15,030 --> 00:05:18,010 owned by a Chinese company. 86 00:05:18,950 --> 00:05:22,010 So technically, if someone 87 00:05:22,390 --> 00:05:26,010 else were to purchase 51% of the company, 88 00:05:26,815 --> 00:05:30,415 it wouldn't be mostly owned by a Chinese company and all would be 89 00:05:30,415 --> 00:05:34,035 well. That has not happened, and so, technically, 90 00:05:35,055 --> 00:05:38,755 TikTok is banned in the US officially. 91 00:05:38,815 --> 00:05:42,400 I didn't think we'd get here, but here we are. The big drama 92 00:05:42,540 --> 00:05:46,380 being that on 19th, or leading up 93 00:05:46,380 --> 00:05:50,060 to 19th, users, of TikToks are to get little 94 00:05:50,060 --> 00:05:53,865 notifications on their phone that says, hey. You can no longer you use this app. 95 00:05:53,944 --> 00:05:57,324 It was removed from the App Store for US folks. 96 00:05:57,625 --> 00:06:01,465 And while, at the time of the recording this, you 97 00:06:01,465 --> 00:06:04,985 can now use it and you can download it, some people are 98 00:06:04,985 --> 00:06:08,560 claiming, it technically isn't 99 00:06:08,560 --> 00:06:12,400 allowed. K. Technically isn't allowed. Now president Trump did say that 100 00:06:12,400 --> 00:06:16,240 he wants to reinstate TikTok, primarily because he 101 00:06:16,240 --> 00:06:20,080 doesn't like Meta. And he's been very clear about this. Meta has 102 00:06:20,080 --> 00:06:23,785 also been clear about how they have not 103 00:06:23,785 --> 00:06:27,545 supported Trump up until now, which I will talk about because the drama is 104 00:06:27,545 --> 00:06:30,805 drama ing. But 105 00:06:31,225 --> 00:06:34,585 TikTok, president Trump wants 106 00:06:34,585 --> 00:06:38,130 TikTok because he actually helped him with his platform 107 00:06:38,130 --> 00:06:41,729 during his campaign. He likes 108 00:06:41,729 --> 00:06:45,490 their algorithm, and I will say compared to Meta, the way 109 00:06:45,490 --> 00:06:49,330 that they allow conversations to happen is much different than, 110 00:06:49,570 --> 00:06:53,194 Meta's algorithm, whatever they try to claim. And 111 00:06:53,495 --> 00:06:57,254 Trump likes that. He likes the the free speech. Let's put that loosely 112 00:06:57,254 --> 00:07:00,395 in quotes, k, for TikTok. So 113 00:07:00,694 --> 00:07:04,294 despite being unavailable for about 16 to 18 114 00:07:04,294 --> 00:07:07,814 hours on 19th, TikTok is restored in the 115 00:07:07,814 --> 00:07:10,930 US, and they're working on, 116 00:07:11,470 --> 00:07:15,310 an appeal right now. Though, Apple and 117 00:07:15,310 --> 00:07:19,070 Google still do not have TikTok in their in the app stores. 118 00:07:19,070 --> 00:07:22,595 Okay? So they don't wanna be, you know, sued or fined or 119 00:07:22,595 --> 00:07:26,295 whatever. Okay. But if you already have it, you already have it. Apparently, 120 00:07:26,435 --> 00:07:30,055 there is a 75 day probationary period 121 00:07:30,675 --> 00:07:33,575 where someone can still come in and purchase it, but 122 00:07:34,435 --> 00:07:37,490 time will tell. Time will tell. So 123 00:07:38,270 --> 00:07:42,110 the aftershocks of this are really everything else we're seeing 124 00:07:42,110 --> 00:07:45,950 in social media news. Because I don't think people quite thought it would get 125 00:07:45,950 --> 00:07:49,790 this far because this again, this isn't the first time TikTok has been under 126 00:07:49,790 --> 00:07:53,225 threat of a ban, but this is the first time that it's gotten this far. 127 00:07:53,225 --> 00:07:56,605 Okay? So thing 1 that happened is a smaller thing, 128 00:07:57,385 --> 00:08:01,065 YouTube. YouTube has increased the length of YouTube 129 00:08:01,065 --> 00:08:04,825 Shorts. So YouTube Shorts are now 3 minutes long instead of 60 seconds, 130 00:08:04,825 --> 00:08:08,650 1 minute. It used to be the max, now it's 3 minutes. This is 131 00:08:08,710 --> 00:08:12,070 in a direct response to TikTok, and it's my 132 00:08:12,070 --> 00:08:15,910 prediction that if TikTok is to be banned, which now is 133 00:08:15,910 --> 00:08:19,590 looking more likely than not, like, if it will in 75 134 00:08:19,590 --> 00:08:23,385 days completely disappear or if it will be purchased or whatever 135 00:08:23,385 --> 00:08:27,145 will happen, YouTube is, in my opinion, the 136 00:08:27,145 --> 00:08:30,665 natural replacement for TikTok for a number of 137 00:08:30,665 --> 00:08:34,505 reasons. One, it is the largest video platform 138 00:08:34,505 --> 00:08:38,080 in the world. It's the 2nd largest search engine. So this 139 00:08:38,080 --> 00:08:41,520 idea that TikTok was for search, which people really 140 00:08:41,520 --> 00:08:45,360 liked, we can easily take that concept into YouTube. They've got the bones 141 00:08:45,360 --> 00:08:48,800 there. YouTube's algorithm, especially for 142 00:08:48,800 --> 00:08:52,435 suggested content, has always been great. K. Like, 143 00:08:52,435 --> 00:08:56,035 you watch this video about tomato plants, maybe you'll like that video about 144 00:08:56,035 --> 00:08:59,255 tomato plants. K. It's been it's been great over the years. 145 00:09:00,834 --> 00:09:04,675 YouTube does not have the drama that other platforms have 146 00:09:04,675 --> 00:09:08,500 and the, shall we say, negative associations with 147 00:09:08,500 --> 00:09:12,340 the algorithm. So, like, right now, people aren't happy with Instagram or 148 00:09:12,340 --> 00:09:15,800 Facebook's algorithm. It's not fun over there for those of us on those apps, 149 00:09:16,420 --> 00:09:20,185 on all those platforms. So YouTube feels like 150 00:09:20,644 --> 00:09:24,485 the natural, like, king of video here, and I'm here for it. I 151 00:09:24,485 --> 00:09:28,005 would actually love to see YouTube Shorts be the 152 00:09:28,005 --> 00:09:31,845 thing. It's a terrible name. TikTok has, like, a nice cutesy little 153 00:09:32,005 --> 00:09:35,100 oh, I here's a YouTube video or here's a TikTok that I, 154 00:09:35,640 --> 00:09:39,240 watch. YouTube shorts, it it's it's YouTube shorts. 155 00:09:39,240 --> 00:09:43,080 The shorts piece is, like, not easy for me to say. And if I'm just, 156 00:09:43,080 --> 00:09:46,440 like, texting you, YouTube short, I may just say a 157 00:09:46,440 --> 00:09:50,025 YouTube video instead. I also am 158 00:09:50,025 --> 00:09:53,405 hesitant because we do have long form video on YouTube. 159 00:09:53,945 --> 00:09:57,625 The 3 minute video to me, I don't know how I feel 160 00:09:57,625 --> 00:10:01,065 about it. I like a short being short, and 3 minutes does not feel short 161 00:10:01,065 --> 00:10:04,820 to me. If someone sent me a 3 minute video and I didn't like it, 162 00:10:04,820 --> 00:10:08,420 I'd be like, man, this feels like a long video. Right? 60 seconds? 163 00:10:08,420 --> 00:10:12,260 Perfect. Beautiful. I liked the time limit. So 164 00:10:12,260 --> 00:10:15,860 we shall see. We shall see. YouTube to me is like the natural next 165 00:10:15,860 --> 00:10:18,935 replacement for TikTok. So that's the second update. 166 00:10:19,475 --> 00:10:22,995 3rd update, Instagram and Meta. Let's talk about 167 00:10:22,995 --> 00:10:26,295 Meta largely at first. Meta 168 00:10:27,315 --> 00:10:31,154 has, over the years, specifically sends president 169 00:10:31,154 --> 00:10:34,990 Trump's, campaign initially and 170 00:10:34,990 --> 00:10:37,650 then his first term of presidency, 171 00:10:38,750 --> 00:10:42,590 they've been very clearly not a fan. K? They've banned him from 172 00:10:42,590 --> 00:10:46,270 the platforms. They've put in, you know, things in place 173 00:10:46,270 --> 00:10:49,645 that are directly a call out to him. Things 174 00:10:49,645 --> 00:10:53,325 like, you know, if someone shares fake news, they 175 00:10:53,325 --> 00:10:57,165 have automation, or they did, that would say this, you know, this story has 176 00:10:57,165 --> 00:10:59,745 not been fact checked. You know, check your sources. 177 00:11:00,949 --> 00:11:04,649 And so Meta has been very specific about 178 00:11:05,110 --> 00:11:08,949 labeling things as fake news, labeling things as, you know, make sure to 179 00:11:08,949 --> 00:11:12,410 check your sources. This has been a direct response to 180 00:11:13,385 --> 00:11:17,085 president Trump. Okay. And Zuck Zuck and Co, 181 00:11:17,625 --> 00:11:20,845 the Zuckerberg, has not been a fan. Okay. 182 00:11:21,385 --> 00:11:25,065 That changed recently with the one of their updates that they did 183 00:11:25,065 --> 00:11:28,445 last week, which was they were removing the automated fact checkers. 184 00:11:29,040 --> 00:11:32,880 And upon first glance, I thought this wasn't that bad 185 00:11:32,880 --> 00:11:36,640 of a of a thing. X, formerly known as Twitter, has this 186 00:11:36,640 --> 00:11:40,260 in place. It's called community notes. It's based on how the community 187 00:11:40,640 --> 00:11:44,195 responds to whatever is being posted. So the 188 00:11:44,335 --> 00:11:48,175 the consensus basically is, like, if somebody posts something and it is 189 00:11:48,175 --> 00:11:52,015 factually incorrect, as a collective, we could say this is wrong, and 190 00:11:52,015 --> 00:11:54,975 then there'll be a little note. Like, it's like a lot of people disagree with 191 00:11:54,975 --> 00:11:57,875 this, or a lot of people say that this is factually incorrect. 192 00:11:59,180 --> 00:12:03,020 Upon first glance, I was like, that doesn't seem too terrible because between 193 00:12:03,020 --> 00:12:06,460 you and I, to be honest, some of the automations are not 194 00:12:06,460 --> 00:12:10,060 great. And what was happening with, I saw this 195 00:12:10,060 --> 00:12:13,795 numerous times with some of my clients, some of my members, is that 196 00:12:13,795 --> 00:12:17,415 you would post something that wasn't fake, that wasn't, 197 00:12:17,715 --> 00:12:21,555 you know, inaccurate, but the automation would think it was. And your account 198 00:12:21,555 --> 00:12:25,255 will get trapped in this automated hell, basically, 199 00:12:25,315 --> 00:12:28,590 and you would get flagged. Your account would get banned, and you'd have no idea 200 00:12:28,590 --> 00:12:31,410 what happened because it was like a robot gone rogue. 201 00:12:32,990 --> 00:12:36,510 Very frustrating. So for me, when I see that, I'm like, oh, okay. So power 202 00:12:36,510 --> 00:12:40,270 back to the people. I love it. However, it is a very 203 00:12:40,270 --> 00:12:44,065 slippery slow slippery slope, and it can be very dangerous for the 204 00:12:44,065 --> 00:12:47,524 collective as well. I think especially for 205 00:12:47,665 --> 00:12:51,045 bullying, for any sort of hate against 206 00:12:51,264 --> 00:12:54,900 other group, a minor a minority group, it can go 207 00:12:54,900 --> 00:12:58,600 sideways very, very quickly. I think about 208 00:12:58,820 --> 00:13:02,200 certain certain things like, anti Semitic 209 00:13:02,260 --> 00:13:06,020 comments. Right? If a whole bunch of, 210 00:13:06,020 --> 00:13:09,865 let's, say can I say Nazis? Of 211 00:13:09,865 --> 00:13:13,704 a whole bunch of people who think poorly of a certain group 212 00:13:13,704 --> 00:13:17,385 of people, collectively decide to 213 00:13:17,385 --> 00:13:20,825 bully someone, then the 214 00:13:20,825 --> 00:13:24,640 community could decide that post needs to be removed, 215 00:13:24,640 --> 00:13:28,340 taken down, whatever, when it shouldn't be. Right? 216 00:13:29,040 --> 00:13:32,660 I think about this with, like, LGBTQ folks. Like, 217 00:13:33,120 --> 00:13:36,800 there's so many ways this can go wrong if as 218 00:13:36,800 --> 00:13:40,305 a collective, someone gangs up, 219 00:13:41,405 --> 00:13:44,785 cancels someone based on 220 00:13:44,925 --> 00:13:47,905 their existence, their mere existence, 221 00:13:50,079 --> 00:13:53,519 this could go sideways very, very quickly. And so it is 222 00:13:53,519 --> 00:13:57,060 dangerous for Meta to do this, but they've done it. And they've done 223 00:13:57,440 --> 00:13:59,940 it perfectly timed a week before 224 00:14:00,959 --> 00:14:04,420 president Trump was inaugurated into office for his second term. 225 00:14:05,995 --> 00:14:09,435 So are they connected? I mean, they're not gonna come out and say 226 00:14:09,435 --> 00:14:13,055 that directly, but the fact that Mark Zuckerberg 227 00:14:13,274 --> 00:14:17,035 went on, Joe Rogan's podcast to talk about this 228 00:14:17,035 --> 00:14:20,780 says a lot, because, yeah, it just says a 229 00:14:20,780 --> 00:14:23,500 lot. It says a lot. The timing of it all says a lot. What it 230 00:14:23,500 --> 00:14:27,260 says to me is that Meta is going, oh, new man 231 00:14:27,260 --> 00:14:30,320 in power. We need to suck up to the new man in power. 232 00:14:30,945 --> 00:14:34,785 And it seems like, you know, a lot of people want him to be because, 233 00:14:34,945 --> 00:14:38,785 hello. They all voted for him to be. And so we wanna 234 00:14:38,785 --> 00:14:42,405 we wanna, follow that that thread. K? Follow 235 00:14:42,545 --> 00:14:46,270 the money, if you will. Again, not 236 00:14:46,270 --> 00:14:50,030 a new strategy for a social media platform, but here 237 00:14:50,030 --> 00:14:53,870 we are. So that is the news on that. So we've got TikTok being 238 00:14:53,870 --> 00:14:57,630 banned. We've got YouTube increasing their YouTube shorts. We've 239 00:14:57,630 --> 00:15:00,370 got Meta releasing their algorithmic 240 00:15:01,395 --> 00:15:05,155 automation for, moderating fake news and that 241 00:15:05,155 --> 00:15:08,835 sort of thing and and putting the power back to the people, which could be 242 00:15:08,835 --> 00:15:12,275 very bad. And then we have some other changes 243 00:15:12,275 --> 00:15:15,930 happening, in Meta. And this again is because TikTok is being 244 00:15:15,930 --> 00:15:18,990 banned, and Meta is trying to, like, poach those people 245 00:15:19,530 --> 00:15:23,150 over to, you know, Facebook and Instagram and maybe threads. 246 00:15:24,250 --> 00:15:28,024 Instagram Reels and Instagram, the the grid. So 247 00:15:28,024 --> 00:15:31,404 when you're looking at your Instagram feed, you know how you had, like, the aesthetic, 248 00:15:31,464 --> 00:15:35,305 like, oh, my profile is everything is, like, color coordinated. The 249 00:15:35,305 --> 00:15:38,904 size has changed. It's no longer square. It's a 4 by 5 size. 250 00:15:38,904 --> 00:15:42,640 It's 10 80 by 1350. So, a little 251 00:15:42,640 --> 00:15:46,080 bit more vertical, a little bit more, you know, portrait, if you 252 00:15:46,080 --> 00:15:49,460 will. More more hot dog, okay, if you will. 253 00:15:49,920 --> 00:15:53,220 So it has changed now. And if you have not been 254 00:15:53,520 --> 00:15:56,955 using this new size, your feed looks all sorts of messed up. 255 00:15:57,195 --> 00:16:00,555 Now I've been using this new size for a while. I've been telling my members 256 00:16:00,555 --> 00:16:04,315 to use this new size for a while. However, when I make a new template, 257 00:16:04,315 --> 00:16:06,875 I make it as a square. I don't know if it's just because I've been 258 00:16:06,875 --> 00:16:10,395 doing this for 10 years now, but, like, squares reign 259 00:16:10,395 --> 00:16:13,850 supreme for me. They always have. And so a lot of even my 260 00:16:13,850 --> 00:16:17,310 templates in my template bundles, squares. 261 00:16:18,250 --> 00:16:22,090 However, that's not the new size anymore. It's this new 4 by 5 262 00:16:22,090 --> 00:16:25,790 size that, looks like the elongated profile. 263 00:16:26,090 --> 00:16:29,644 To be honest, it kinda looks like your TikTok profile 264 00:16:30,105 --> 00:16:33,625 where you have, you know, you have the videos. Right? You have the the the 265 00:16:33,625 --> 00:16:37,384 portrait size videos, on your profile. Instagram is now, 266 00:16:37,384 --> 00:16:40,920 okay, bet. We we're gonna do that too. That's what Instagram says. So 267 00:16:41,480 --> 00:16:45,160 if you go and look at your feed on your profile, it looks all sorts 268 00:16:45,160 --> 00:16:48,139 of messed up and things are cropped weird. That is why. 269 00:16:49,079 --> 00:16:52,139 Instagram's trying to be like TikTok yet again. 270 00:16:52,839 --> 00:16:55,980 This is not new news. They're just, you know, a little mimicker. 271 00:16:56,865 --> 00:17:00,225 Again, I've been using this size since 2023. I look back at my Canva files. 272 00:17:00,225 --> 00:17:03,665 I've been using this size since 2023, but I did not think they would change 273 00:17:03,665 --> 00:17:07,505 the profile. So while my profile, for the most 274 00:17:07,505 --> 00:17:10,305 part, looks fine, my pinned posts are a little messed up. I need to fix 275 00:17:10,305 --> 00:17:13,890 those. But my profile, for the most part right now, looks fine 276 00:17:14,429 --> 00:17:18,190 on my main. I have, like, my, you know what 277 00:17:18,190 --> 00:17:21,549 do what do the kids call it? My Finsta? Like, my 278 00:17:21,549 --> 00:17:25,390 secondary account that I use for other things. I didn't bother with that 279 00:17:25,390 --> 00:17:28,855 one. It's all messed up, so I have to redo it. Anyways, 280 00:17:29,235 --> 00:17:32,835 such is life. If you're with me, we have work to do. Or if you 281 00:17:32,835 --> 00:17:36,675 don't care, just leave it. And going forward from today, use the new size, 282 00:17:36,835 --> 00:17:40,380 10 80 by 1350. Another thing for 283 00:17:40,380 --> 00:17:43,980 Meta is that they also increased their reels length to 3 284 00:17:43,980 --> 00:17:47,820 minutes. K. Again, this is copying. YouTube did 285 00:17:47,820 --> 00:17:51,580 it first. Now reels, they've been testing longer length. So 286 00:17:51,580 --> 00:17:55,195 if you've had this available, it may not be new 287 00:17:55,335 --> 00:17:59,015 to you, but it is, something that 288 00:17:59,015 --> 00:18:02,535 they, have been testing and they now officially have have 289 00:18:02,535 --> 00:18:06,090 released to the majority of people on the app. Again, 290 00:18:06,090 --> 00:18:09,690 they're trying to poach people from TikTok even though people are still over on 291 00:18:09,690 --> 00:18:13,309 TikTok and having a grand old time over there. So 292 00:18:13,850 --> 00:18:17,630 with that being said, I wanna also talk about some alternatives 293 00:18:17,770 --> 00:18:21,485 to TikTok because I've been seeing this float around a 294 00:18:21,485 --> 00:18:25,164 lot of questions about, like, oh, if TikTok is banned, where are we going? 295 00:18:25,164 --> 00:18:28,445 That's been the big question. If TikTok is banned, where are we going? And I 296 00:18:28,445 --> 00:18:32,205 said earlier in this episode, I believe YouTube and YouTube Shorts 297 00:18:32,205 --> 00:18:35,980 is the natural answer to me. If you're creating video 298 00:18:35,980 --> 00:18:39,360 content, go to the place where people are already watching video content. 299 00:18:39,500 --> 00:18:42,559 K? It's a natural next step. However, 300 00:18:43,260 --> 00:18:46,380 if you wanna explore some of the other apps, I wanna give you my thoughts. 301 00:18:46,380 --> 00:18:49,985 You didn't ask for them, but here they are. I tried this weekend 302 00:18:50,125 --> 00:18:53,965 fan base. I swear when I first 303 00:18:53,965 --> 00:18:57,725 logged in, my feed was just only fan creators, and I was like, nothing 304 00:18:57,725 --> 00:19:01,485 against this, but this is not I'm here for work, not pleasure if you catch 305 00:19:01,485 --> 00:19:05,280 my drift. So, it was a little bit startling. I did, 306 00:19:05,280 --> 00:19:09,040 you know, set my preferences, and I started following people. My algorithm quickly 307 00:19:09,040 --> 00:19:12,640 picked it up. But it feels very much 308 00:19:12,640 --> 00:19:16,160 geared towards, people giving you 309 00:19:16,160 --> 00:19:19,894 money for the for the things that you post. Like, when I 310 00:19:19,894 --> 00:19:23,575 log into the app, there's there's the thumbs up option, which is like, 311 00:19:23,575 --> 00:19:27,095 yeah, I like this video, but then there's a heart option where it costs 312 00:19:27,095 --> 00:19:30,480 money to, like, give people hearts. I didn't like 313 00:19:30,480 --> 00:19:34,080 that. But I was able to import over 314 00:19:34,080 --> 00:19:37,840 my, Instagram profile. And so 315 00:19:37,840 --> 00:19:41,680 all of my Instagram videos, all of my posts were 316 00:19:41,680 --> 00:19:45,435 imported, my profile and everything I imported over. And I was like, 317 00:19:45,495 --> 00:19:48,935 okay. That doesn't seem so bad. But then now I have another app to check, 318 00:19:48,935 --> 00:19:52,615 and y'all know how I feel about that. Not a fan. 2 others 319 00:19:52,615 --> 00:19:55,575 that I've tried in the past that kind of seemed like they had a little 320 00:19:55,575 --> 00:19:59,415 bit of resurgence this week. One is 321 00:19:59,415 --> 00:20:03,169 Lemon8. Now I will say this. Lemon8 is a sister 322 00:20:03,169 --> 00:20:06,690 company to TikTok. So when TikTok was, like, having its 323 00:20:06,690 --> 00:20:10,370 moment this or I guess it'll be a couple weeks weekends ago at the time 324 00:20:10,370 --> 00:20:13,995 this comes out, Lemon8 was also having a moment. You weren't. You couldn't you 325 00:20:13,995 --> 00:20:17,675 can't download it. You can't access it because it's a sister company. Same with 326 00:20:17,675 --> 00:20:21,515 CapCut. CapCut is a sister company to TikTok. So they all are 327 00:20:21,515 --> 00:20:25,275 owned by the same parent company. So if TikTok is 328 00:20:25,275 --> 00:20:29,070 not allowed, Lemon8 is not allowed, and CapCut is 329 00:20:29,070 --> 00:20:32,289 not allowed as well. The other one 330 00:20:32,429 --> 00:20:36,110 is Clapper. Clapper has been around for a hot minute. I 331 00:20:36,110 --> 00:20:39,490 downloaded Clapper last time TikTok was threatened to be banned. 332 00:20:39,950 --> 00:20:43,169 And, again, very similar to TikTok. 333 00:20:43,684 --> 00:20:46,425 It's a terrible name though. It sounds like 334 00:20:47,445 --> 00:20:51,125 a UTI or not a UTI. It sounds like a 335 00:20:51,125 --> 00:20:53,945 STI. I'm like, alright. 336 00:20:54,965 --> 00:20:58,570 Terrible name for an app. But, let's see. I have 3 337 00:20:58,570 --> 00:21:01,770 videos on there, and they don't they don't have bad views. They're from years ago, 338 00:21:01,770 --> 00:21:05,370 though. Let's see. When was this posted? 2023. Again, last time TikTok was 339 00:21:05,370 --> 00:21:07,790 threatened to be banned, I was I published on there. 340 00:21:09,610 --> 00:21:13,455 I may publish again. I may not. I think that it's just 341 00:21:13,455 --> 00:21:17,215 another place for me to check. And honestly, I'm not I'm 342 00:21:17,215 --> 00:21:20,835 not that mad at Meta. I I don't 343 00:21:21,455 --> 00:21:25,075 fully believe what the company believes, so my people are there. 344 00:21:25,309 --> 00:21:29,070 And while it's not a safe space, I found safe spaces, if that makes 345 00:21:29,070 --> 00:21:32,750 sense. So I I go where my people are. Last 346 00:21:32,750 --> 00:21:35,630 thing I will say is this. At the time of recording this too, one of 347 00:21:35,630 --> 00:21:39,025 my members shared with me this update about, 348 00:21:39,645 --> 00:21:43,085 Instagram's new editing app. It is again a 349 00:21:43,085 --> 00:21:46,385 direct direct competitor 350 00:21:46,765 --> 00:21:50,400 to CapCut. It is called Edits, and it's 351 00:21:50,400 --> 00:21:53,700 all about editing, Instagram videos, 352 00:21:54,160 --> 00:21:57,300 specifically reels. And 353 00:21:59,360 --> 00:22:02,020 I haven't tried it yet, but I will say this, 354 00:22:02,725 --> 00:22:06,345 Instagram is terrible for editing, and I don't believe 355 00:22:06,565 --> 00:22:09,924 them creating an entirely different app will solve the 356 00:22:09,924 --> 00:22:13,304 issue. I don't know. I'm not an app designer, but 357 00:22:14,520 --> 00:22:18,220 something to consider is that Meta is actively trying. They're trying. 358 00:22:18,680 --> 00:22:22,360 Now if YouTube came out with a video editing app, I would be here for 359 00:22:22,360 --> 00:22:26,120 it because I feel like YouTube. Again, I do strongly 360 00:22:26,120 --> 00:22:29,684 believe YouTube is like the biggest contender here, and that's where I would put my 361 00:22:29,684 --> 00:22:33,285 eggs if I were to and I probably will put my focus on 362 00:22:33,285 --> 00:22:36,585 YouTube over meta products. 363 00:22:36,885 --> 00:22:40,725 So that's the update. Holy bananas. We've got 364 00:22:40,725 --> 00:22:44,570 TikTok being banned. We have YouTube starting to dominate. I 365 00:22:44,570 --> 00:22:48,330 mean, they already dominate. YouTube likes fully stepping into their short video 366 00:22:48,409 --> 00:22:52,250 form video roles. We've got Meta doing all sorts of things with, 367 00:22:52,570 --> 00:22:56,330 quote, unquote, free speech and power to the people. We've got, 368 00:22:56,570 --> 00:23:00,015 Instagram profiles changing, new 369 00:23:00,015 --> 00:23:03,635 editing apps, people trying alternative places. 370 00:23:04,735 --> 00:23:08,575 It's a lot. If you're sitting here going, Andrea, I still don't 371 00:23:08,575 --> 00:23:11,960 know what the heck to do. Here's my advice. 372 00:23:13,060 --> 00:23:16,420 Keep doing what you're doing because at the end of the day, not a lot 373 00:23:16,420 --> 00:23:20,180 has changed. I do see people, like, doing a mass exodus of, you 374 00:23:20,180 --> 00:23:23,860 know, meta products, for instance. I do see people, you know, downloading their TikTok 375 00:23:23,860 --> 00:23:27,555 videos and taking them somewhere else. But majority of people are 376 00:23:27,555 --> 00:23:31,315 staying exactly where they are. The majority of people are staying exactly 377 00:23:31,315 --> 00:23:34,915 where they already are. And I think this is the challenge with going to 378 00:23:34,915 --> 00:23:37,575 new apps is that you then become 379 00:23:38,840 --> 00:23:42,520 you become a small fish in a big pond again. And you're 380 00:23:42,520 --> 00:23:46,200 essentially starting from scratch, not only with, you know, trying to 381 00:23:46,200 --> 00:23:49,660 bring your your community members over, but 382 00:23:50,040 --> 00:23:53,745 you're also starting from scratch in learning a new app. And 383 00:23:53,745 --> 00:23:57,025 while there are benefits to being power user in a new app, I talk a 384 00:23:57,025 --> 00:24:00,785 lot about this a lot with threads and, like, my initial experience with threads, very 385 00:24:00,785 --> 00:24:04,245 delightful because, you know, being a power user in a new app is, 386 00:24:04,865 --> 00:24:08,405 it puts you in a in a in a really good position. Right? 387 00:24:08,970 --> 00:24:12,410 But a lot of us, my people, y'all listening to this, we don't have time 388 00:24:12,410 --> 00:24:16,169 for this. Right? We're running our business. Plus we've got the kids. 389 00:24:16,169 --> 00:24:19,770 We've got our parents. We've got our friends. We've got daycare drop off. We've got 390 00:24:19,770 --> 00:24:23,210 we've got so many other things to figure out. Right? Life life is life ing, 391 00:24:23,210 --> 00:24:26,485 chronic illness. Like, if this is completely 392 00:24:26,625 --> 00:24:30,465 overwhelming to you, I wanna let you know you don't have to worry about it. 393 00:24:30,465 --> 00:24:33,985 I saw this a lot of conversation around this on Facebook. There's a lot of 394 00:24:33,985 --> 00:24:37,745 beautiful Facebook groups that I'm in where a lot of people are having these really 395 00:24:37,745 --> 00:24:41,440 deep and rich conversations about should we leave Facebook or not. And 396 00:24:41,440 --> 00:24:44,640 the consensus for a lot of people has been, we don't agree with this app. 397 00:24:44,640 --> 00:24:48,240 We're gonna be very vocal about some of the changes, but ultimately, my 398 00:24:48,240 --> 00:24:52,000 people are here. And we've decided to make 399 00:24:52,000 --> 00:24:55,825 the decision to vocally disagree with some of the policies and 400 00:24:55,825 --> 00:24:59,505 still remain here. Okay. So if you're 401 00:24:59,505 --> 00:25:03,265 feeling like you're feeling like, this 402 00:25:03,265 --> 00:25:06,940 is a lot and I don't wanna change anything, don't change anything. But if you 403 00:25:06,940 --> 00:25:10,780 do, YouTube, I think, is a really good place to focus. 404 00:25:10,780 --> 00:25:14,620 And I do think meta like, there's Meta just has the most users, most 405 00:25:14,620 --> 00:25:18,000 people on it. So if you are on Meta, I'm 406 00:25:18,220 --> 00:25:21,885 kinda gonna stay on Meta. For me personally, I will 407 00:25:21,885 --> 00:25:25,725 still continue to use TikTok. It will still continue to repurpose content there 408 00:25:25,725 --> 00:25:29,405 and use it as, like, my fun place to hang out sometimes, but I may 409 00:25:29,405 --> 00:25:32,630 start switching that over to YouTube more and more, 410 00:25:33,170 --> 00:25:36,930 and I will continue to explore new apps and bring you my findings as 411 00:25:36,930 --> 00:25:40,770 I find them. Thank you so much for listening and tuning in and 412 00:25:40,770 --> 00:25:44,530 watching this episode of the Mindful Marketing podcast. I'll be back at you 413 00:25:44,530 --> 00:25:47,325 next week with a new episode. Until then, bye for now.