Today we're breaking down some of those preconceived notions that we all have
about what marketing should be, and we're talking about
mindful and sustainable marketing with my special guest today,
Tameeson Smith. I'm excited to geek out about marketing with her. Let's get
into it.
You're listening to the Mindful Marketing Podcast. I'm Andrea Jones.
I've recorded over 300 podcast episodes. Yeah. It's
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Riverside. Tomisin,
welcome to the show. Thank you. I'm happy to be here.
It's super nice. Yay. I'm excited to chat with you and just geek out
about marketing. We have a lot of the same foundational beliefs and, like, what
marketing could be and how businesses can use it. But I wanna
go way back to your origin story. I was watching a
YouTube video of yours right before this, and you said you started 10 years
ago, same as me. So tell me. Yeah. We're
OGs. How did you get into the marketing space? It's
it's so wild, because, I mean, there is no one that
is, smooth because, I'm I'm originally
African. So you're either a doctor, an engineer, or
a. Right? So I went to school for
medical sciences, and it was so hard. I hated
every second of it. I did everything we had to do, open
people up. It was gory. And I just knew that, you know what? I don't
wanna live my life like this. I am not happy. So once I was done
with, medical school, I went to
advertising school. I've always been fascinated by creativity. It's
well to me how something in someone's
brain can become pen to paper. Right? Taking something from
your head and putting it down, learning your drawing, whether you're writing.
So I've always been that kind of a burden. I'm like, you know what? Let
me go and see what I can do with this. And, you
know, that's also a lesson for someone that you don't always have to have your
life figured out. It's okay to keep trying and experimenting up until you
find out what you really want to do. So I went to advertising school
for my direction, because I'm
also, like, super into producing and directing
movies because I just I'm I'm a I'm a mom behind. Oh, I used to
think I'm always behind the scenes girl, but life has shown
me otherwise. And after I was going the other
direction, I noticed that I really gravitated towards
graphics and social. And the cool thing about my ad
agency was, yes, you had your core, but you were involved in
every other thing. So I had some information about copy,
radio jingles, billboards, the process, shooting
ads. And I I found out that throughout all of these, I know the
knowledge that I've gone on, social was more interesting to me,
but I did not know how to go about it. I had
the school certification. How do I apply for jobs? How
do I get a job? Then I met this lady in church,
somewhere around, like, 10 10 years ago, and I always really liked how
she carried herself. She had, like, 3 folds. And then 10 years ago, she
had 3 folds. Like, what do you do for what? Why do you have so
many phones? And, you know, I just asked that. Sorry. Is
it okay if I ask that? She said she was social media manager. I'm like,
oh my god. I love this. People can pay
me to manage their social, which is, you know, me
using all the skills I have, all the skills I have done
on, all the skills I love, and then I went into action.
I took every certification, and I read every book.
I took every course because I'm a I'm a very
DIY kind of person, a self starter. So, yes, I get, like, the
basic school knowledge, but I'm very, very into practical
knowledge. So I took, the method then it was Facebook
Blueprint. Yep. I took courses on Shaw Academy. I
took courses on Google Digital Garage, and that's what I
tell people that I want to be social media managers now. You are not gonna
know the skills, and you're just maybe following some gurus, and they're
telling you what to do, which is most likely not right. You know? There's so
many free resources that you can exhaust before
you start paying for things. Yeah. So I took all of these free resources
and put that knowledge together and put the certifications, wrote a
resume, and applied to my 1st big girl job, and I got it. I
was like, oh my god. I got this job quote and unquote by
myself. Yes. And that's really how I got into
social. I've been there, for a decade this
year. I'm still loving it. Yes. I have gone from employee
to solopreneur to business owner to agency owner, but
I'm I'm really, really, grateful for the kind of journey that I have
had so far. Yes. I love that. And I love that you're
like like, first of all, you just casually are like, yeah. I went to
med school. I'm like, what? Girl.
Like, that's a lot of school. That's a lot of school. And I'm with you.
I can't even watch, I'm I just started watching Chicago Med, and
I can't even watch that. I'm like, it's too gory. Can we fast
forward to the I it's not for me. It's not for me. But I like
how I like your journey because there's it's so rich from the
background. And I think that's important for, like, us to talk
about because sometimes people, when they come into
our world the first time, they just get the snapshot of where we are now.
And where we are now can be easy to describe,
but the path to get there sometimes is not easy. So I love that. I
love that. So you're all about sustainable and mindful marketing just like
I am. And I know for me, there was like a key moment
or it was like, oh, I don't wanna do things the way
that everyone else does them. I I think I have a different approach.
And then once I had that key moment, I couldn't go back. I had to
start infusing it into my work. And then now this is the mindful
marketing podcast. I've rebranded it because of all this work that I've
been doing for the past few years. So I'm wondering for you, was there a
moment in time or a couple of moments where you're like, we can't
do things unethically? We can't do things without being
mindful? I I think for me, it was,
like, late 2020 and, like, 2021, the heat
of COVID when everybody and their grandparents became online educators,
and everybody knew about social. And there's
so much misinformation out there. It used to keep me up on my
every time I say this, people like me because this is what I do.
This is what I know. I don't want it to be misrepresented.
And at that moment, I just decided that, you know what? I'm going to get
online and demystify everything I can,
break every mess breakable, call out whoever I choose to call
out, and also teach people the right way to think about things
because social is so noisy. Social
is so hard. People get depressed from
social media. So it's it's not it's a it can be a
matter of life and death. It can be the difference between
someone, someone's life looking a certain way and it looking like
in a in a very good way. So I decided that I
wanted to be that person that to a large extent would
put that positivity back in the hearts of people while
teaching them that, you know, it is a marathon. It's not
a sprint. You have to think sustainably over
virality. Because I say this all the time, I'm not building an
agency that I want to be viral today and make a $100,000,000
today. Nope. My goal is slowly but surely
because even as a person, maybe because I'm I'm neurodivergent.
When things happen too fast, it overwhelms me. And I know
almost everybody is like that. I've gone viral on social. I
hated it so much. So, you know, in 2020,
2021, I just decided that I don't like the information I
am seeing. There were a lot of people that were kinda,
like, looking to me, in the social media space. So
maybe people I had mentored in the past or people that were Nigerians like
me and maybe just moved to the US. I just needed some direction,
and I decided that I was going to be that guy for them while
remaining true to myself. It is so important to me to be able to
sleep at night. Mhmm. You know? For me to be able to feel
like I did the right thing. I said the right thing. I
led people in the right path. Because I believe that when
God gives you an opportunity, because I'm a believer, when
you're supposed to do it right, you know, because you if I
count. So for me, that's where it came from. I just wanted
to do the right thing. When I do viral or not, I really don't
care. I don't want to, but I want you to be able
to come back to my page, to the work that I have done, to
the the results we have delivered for our clients 5, 6,
7 years, from now, and it is still valid.
It's evergreen, you know, and it's good information.
Yeah. Yeah. I love that. And same here. There's so much,
not just misinformation, but the advice that's given, it's like,
yeah, it could work, but you're selling your soul for it. Like, I remember
Five times a day? What else are you doing in your day? You're living on
TikTok. Five times a day. What else are you doing in your day? You're living
on TikTok. And, yeah, you could go viral. Sure.
Going viral, first of all, doesn't guarantee that your business is that you're gonna
get more business. K? And then the second thing is you're going
viral at the cost of your own personal self, which I just don't
think that's not a price I'm willing to pay. Okay? Like, I'm not willing to
pay it. And so I think that that part of what you said, like, low
key, we don't wanna go viral. We've seen too much. We've seen too much.
Yes. It's part of the reason I don't put my kids on social media. I've
seen too much. I know too much. Same. 2
children, you would never see them anywhere. They literally have 0
digital footprint. Yeah. We've seen we've seen
we've seen the behind the curtain. So with all of that in mind,
I wanna learn more about you and kind of, like, how you apply this to
your own accounts. Because, as much as we
as marketers say, this is what you should do, sometimes what we actually do is
different, or even, like, the time that we make first, our own stuff
is different. I know a lot of marketers are listening to this and they do
it for their clients. And then when it comes to their own accounts, they're like,
what? And one of the things I saw recently was that
you are on YouTube. I think you posted this on threads. You said you're starting
on YouTube. So talk to me about there's
this is a 2 parter question. What your current favorite platform is
and then why you decided to explore a new platform like
YouTube? So I'll I'll start with what my favorite
platform is. And, you know, I'm not even either that I say
this, but it's Instagram. Instagram for me is like that
toxic x that we've had our differences, and I love to
hate, but I find it hard to let him or her go. Right?
Because it's just it might be because it's the
first platform I ever managed at my first job. And I have been on
Instagram since it was Instagram, if you know what I mean.
Like, at that point, when I got on Instagram, I knew the contents that would
go viral. I knew the ones that would do well. I knew the ones that,
you know, my audience or the audience or whatever people they're managing would
engage me. It wasn't Russian or LA like it is now. So,
I really, really, really like, social media, Instagram
in particular, because it has just always been deaf for me.
Right? And I am a very visual person. By visual, I mean
graphics, not necessarily video. Because I mentioned earlier that, you
know, I like to be honest. I am so a part of video. I mean,
it could've been a video. It takes it takes a lot of me, you
know, helping myself up, you know, talking to
myself and having conversations with, like, the inner
told me to, you know, be good on video. Because I I don't
even take pictures. That's how I find it is because I feel like it
just it's just not my vibe. So I'm not big on
video, but I'm big on graphics. Give me designs all the time. Tell
me to make things look pretty. Tell me to so Instagram had
has that for me. You know? I can put pictures. I can put graphics that
people would appreciate and be like, oh, this looks really good, and it has good
information. So I think that's majorly why,
Instagram is still my fave, to date. YouTube,
I am loving. Loving. Love. I'm not going to front. I
currently have, 80 subscribers, and I love it. I am so
happy because I feel like for me,
getting on YouTube is not about, you know, putting myself out
there necessarily. It's about keeping a promise I make to myself,
which is to be to consciously share good information.
I know that I can do that on Instagram, but how many times?
I'm like, I have so much more to say. And then it has to be
one minute. It has to be 37, though it has to be on the training
module. And all those, you know, things that I'm just like, you know what? I'm
not doing this. So I decided that with YouTube, I can have
much more impact. My watch word this year is
impacts over effects, impacts over
virality. Impacts are long lasting. It
comprises effects. Effects just come and go. You know? It's like the
it's like a shadow. It passes, and and that's the end of it.
But YouTube and I thought about the platform that has made that type of impact
necessarily don't see Instagram post from 10 years ago. So I'm like, you know
what? If I'm thinking longevity, if I'm thinking sustainability,
especially for my personal brand, then I need to
be on YouTube. So this is me keeping that promise to myself.
This is me consistently deciding to post at least for
this year. And I I I I was telling my
friends, honestly, if I get 2 views, Andrea, I'm still going to
because it's not about that for me at all for
now. It's about showing myself that when I when I
tell myself to do something, I can't. Because
I'll I'll talk with my younger brother that the people that
are doing well, the ones that are selling their businesses for millions or
the ones that that have impacts, the kind of impact they're making from.
The of this world is not because they're the most brilliant people,
because they're the most consistent. Everybody's going to forget
about you if you don't keep doing what you're doing, if you don't keep the
promises you make to yourself, the promises you make to your audience. So,
you know, my my major goal this month is not. I don't care
if nobody watches. I don't care if, it's not doing well.
The numbers are not 6. Actually, maybe next year we change. But
for me, this year, it's it's it's nothing about that. So that's majorly
why I decided to get. Many subscribers
long, but the vibe is immaculate. I am not
feeling pressured or feeling anxious to get
in front of the camera and record a video because I'm just talking about what
I already know. So, you know, that's that's where I'm at, honestly.
Honestly, I love it. We are like kindred spirits over here.
I feel like I always have way more to say than social media allowed.
I feel like I'm always just, like, teasing people on social media. Listen to the
podcast. Watch my YouTube videos. That's where the real stuff is.
I love that. And I think that a lot more people are leaning into
these long form content styles. We're seeing, like,
podcasting, YouTube video blogging is having its moment. I'm here for
it. I love it. Okay. We're gonna take a quick break. When we come back,
I wanna talk more about all of this change and what that means when we
get back. We are long past the good old days of
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And we're back. So I wanna talk about change because,
I watched a I think it was an Instagram reel of yours recently,
I believe, because you were in the car. And you were talking about change and
how, as business owners, we need to embrace change. Like, it's gonna
happen anyways. And I think especially in the industry we're in
in social media, it changes so much. So can you talk to us a little
bit about change and what are some ways that business
owners and marketers can think about change as a good thing and not necessarily a
bad thing? Okay. Awesome. So first, the
video I started recording in the car is
because, I was trying to take the pressure out of
video content. So it was me distracting myself
and talking like I would to maybe my friends or, you
know, someone's sitting at the, on the other
side, I just talk about something I'm passionate about. So
that goes to show that, you know, just just create
whereby it makes you. It doesn't have to be perfect. I had so many good
conversations in my DMs. On threads, I've
conformed from both my car conversation
type videos. So, you know, I just wanted to put that out there that you
don't have to pass the camera. You don't have to have a script. Sometimes it's
okay to just have a conversation. That being said,
talking about change, I think one of the things that has helped
me as a person, as a prayer, as an educator, as
a mom, is that change will always happen. No matter what I
do, Everything will change. Mhmm. I I literally have
no control over change. My body will change. My there'll be
change in my career. There'll be change in my life. There'll be
change in my work. There'll be change on social media. So
how best can I approach it? Number 1, you just have to work on it.
Right? For me, whenever something changes and that was even,
like, 2 years ago before I matured this much. Whenever there's a change
on on social, I take a step back. I log
out. Do think about it. Do something for for the day, and
then come back and think about what it means for me, for my clients, and
if I want to strategize. Now change that in every day on this
room that I do have a mailbox, and I honestly do not care. Because
half the time, even Instagram that
is announcing the change don't know what it means because they started
spreading a lot of false information. So I am at that
point, even in client accounts that we manage, we're at that point where
we are focusing on focusing on our strategy. Nothing is
determined. Nothing is shifting us to the right or to the left. We
know our focus, and that's what we're doing. So for
me, change should not shake
you, especially if it comes to, like, platform change. It should not
make you rethink your entire strategy, except if you do drastic change like,
oh, rules are leaving Instagram or councils are leaving Instagram. If
it's minor things like, oh, now we have an adios sticker. Now you can do
this in school. Girl, nobody cares.
We also have legit at that point, and I'm like, oh,
must I have a new video? This is me. I don't watch his
videos. I do not because he does absolutely nothing. Adam
Mosseri says, don't use roofs today. Tomorrow, it says roofs are the
best best for you to use. So right now, it's just to protect people like
you. Right? So I'm not even going to you know, it's world does not hold
water. So if you're a marketing, if you're a creator,
if you're an educator, you have to be attuned to all
these changes. You know? If it's platform changes, honestly, I would say focus
on your strategy. But if it's changes in, like, consumer behavior,
if it's changes in, like, industry trends, where are people gravitating to
us? Your target audience is Gen z. You know? Are they
more on Pinterest now? Are they more on TikTok? Do you want to,
diversify your strategy or focus on that one platform because
you know that's where your audience is? So, you know, you have to think of
change in the regard of how does it affect
my business, not how it affects my engagement. Because engagement
does not equal business. Engagement, comments, like
shares does not equal dollars. You have to think about your
business holistically and the strategy you have
for marketing. Of which social is just one part
of your integral, entire, holistic
marketing strategy. So, you know, think about change and
what it means for you. And if it looks like something that is drastic, that
is very important, like when it's gonna make reduce risk. And
breastfeed seems as an opportunity to try experiments
and do new things. Because for me, if you go through my
content from 2020 to 2021, something is always
changing. Maybe because I can't sit still. But because I
also know that my audience is changing, I'm changing. They're
changing the way the consumer's changing. So, you know, how can I
find the delicate balance of giving them all the wants while still
being true and authentic to myself? Because my essence is what
helps me sleep at night. My my authenticity, you
know, me sharing only good for information on me, talking about
mindful social media. You're gonna be helping people to avoid burnout. So
how can I still have the same message but
deliver it in a different way? Because people are changing. So, you
know, it's I always experiment with different content formats,
you know, cueing the car conversations. I always experiment with,
like, carousels. Am I using 10 pages? Am I using 5? Am I using
a single graphic? Recently, I started experimenting with
pictures because I hardly took pictures of myself. You know? So now I'm
experimenting with that. So you have to think about what do I
want to do, and then, you know, analyze how your
audience receives it, analyze how much they enjoy it. You
know? And this is not just in the numbers. Think of how many conversations it
starts in the DMs. You know? Think of how many emails you get from
that one piece of content speaking to people. And, you know, you go
from there. If you don't embrace change, you'll most likely not
remain relevant, especially when it comes to big changes.
Yeah. Oh my gosh. Very, very well said. And I had to laugh about the
Adam Mosseri piece because when I see him in my feed, I'm like, what is
this man saying now? Because he always has something different. You're right. And it
feels like he's contradicting himself constantly.
And we have to say the course. I love that you say that. Be unjigable.
Because a lot of these little, little changes, they make them and then they end
up pulling them back. The one recently that a lot of
people kept asking me about was, like, the Flipsta or they like the
other Instagram that you get out. You have your main Instagram, then you have your
secret Instagram. It was like this whole thing for, like, 2 months and then
it was they were like, yeah, we're not doing that anymore. So okay. Good.
Nobody changed their strategy because when they release these things, they
take them back half the time. So Yeah. Yeah. One of the things you
mentioned was that you're experimenting a lot. I'm curious what you
see working really well right now, not just for you with with your
clients. Like, what type of content is working really well right now?
Honestly, I will say scroll stopping content. I know that's not what I mean by
that, with basic information. You know how
YouTube people are very you know, they want more
information. They're in-depth. Instagram people
are basic. They want, like, surface level.
They want something that will that you just have to say, oh,
Right? Don't use line breaks in your caption. You know? But
how you deliver it is what matters. By scroll stopping, I
mean, if you have been noticing, the videos that we're getting, like, good
reach, you know, good engagement views
is videos that are well edited. By well edited, I'm full
stoping. I mean, interesting. So did you clone yourself?
Do you have, like, the big text behind you? Do you have some TapCox
effects flying around? Those are the things that people are really,
really enjoying now because, you know, how, humans like
this, the dopamine to just, you know, hit
them and then and then get. So, you know, for me,
with clients, with my content, I have noticed that, scroll
stopping slash distracted content has been really working
well. For example, in the chat conversation video,
I I was deliberate about not, making eye contact
with the camera because then I don't want you to feel like I
am talking to you. You're probably going to be much more interested when it looks
like I'm talking to Sorens. Why? Because humans are looking nosy. They want to know
what I'm saying. That is not to you. You know? So I it it works
all the time. I've worked for clients that are personal brand. I have seen it
work for me. So, you know, scroll stopping,
storytelling type reels, videos always work
well. That being said, I am a huge carousel
girl. And I have and this I'm even so proud to say. Right?
I'm never proud to say that I have gone viral for, but I've always brought
the time go viral for carousel. Yes. Bring
me 2,000 followers because yeah. I mean, we can't tell you. You
can't even say, like, the numbers of followers from that particular
currencies. And that's because I enjoy delivering
information in, like, a digestible way, but also
intelligent, for lack of words. So helping you to think about things the
way you haven't thought about it. You know? I I
have one that everybody really love, and I'll talk to you
about consistency over frequency and how that
you can be someone that posts once per week. Are you a consistent
person? Because consistency does not mean I post
5 times in a week. You know? It means I'm posting once, but I'm sticking
to that. It literally means sticking to your shadow. You know, I was talking
about burnout, how to avoid it, how to create, and
people really, really loved it. So I am pro car
sales if you make sure that it's well designed, number 1. I'm very well
designed. It's not it's not like bells and whistles. It just needs to be visible.
People can read it. The background is dark enough. The text
is lights or the background is light and the text is dark. You know? And
it's not a novel because this happens all the time.
People overload information on their terms. And that's why, you know, you have 20
pages just, you know, sharing information gradually,
make it, like, easy for people to scroll. And another reason why I know them
is they are literally the only 2 on Instagram that shows up
twice on one person's feet. So, you know, if, for example, I see
your person for the first time I don't engage, it shows me the second page
a few minutes later. So, team,
super nice, distracted slash storytelling
slash, scroll stopper rooms, and
good information about carousels. Mhmm. Yeah. I love that. And I
love that you said that Instagram is basic too and YouTube is, like,
the in-depth content. Because I do think that sometimes even with a carousel, like you
said, we try to stuff it with so much content. I, a 100% agree with
you. I'm, like, nodding my head. Yes. Because that's exactly what I say about consistency
versus frequency. You can be consistent at your own frequency. I'm
here for it. I love all of it. One of the things you mentioned too
was about burnout. And I think there's it's it's happening
a lot right now. People are getting burnout, especially content creators.
I'm noticing a lot of content creators making announcements
saying I'm pausing from Instagram. I'm taking a sabbatical. I'm
stepping back because they did so much, too
much to get to where they are, and it wasn't sustainable. So
can you talk to us a little bit about what are some of these anti
burnout strategies that you recommend so that we
can keep going at a consistent pace at our own frequency
without burning out? Yeah.
First things first. I feel like I'm too
realistic and logical for my liking. I believe
at any point, if you're creating content on social, you will burn out.
I mean, I am on my 500 burnout at the moment.
Right? But how do I come back from it? And how do I make
sure that it doesn't happen too frequently? Because it will.
With the way social is, how distracting it is,
you know, the shiny object syndrome, it will most
likely come if you are a content creator. What you can do though
is to work against it. You know? And for me,
when I noticed that, you know, burnout is creeping in, I'm not excited
about my content because, you know, that's what that's what burnout is. You're
not excited anymore. You're not excited about what you're creating. Or
and it's not like you don't have ideas, but you do. You're just like, I
don't wanna do it. So, you know, if you're not if I'm not
excited about what I'm creating or excited to put content out there, I I first
take a step back. The first thing I always always do is log out
of that account. That's the. And I have a
Vybe's Instagram accounts. Okay. Instagram accounts, it goes for,
like, fashion, comedy, just like
basic things that just makes me happy.
Cards, videos, you know, people being seen.
Because at that point, I don't want to be an agency owner.
I don't want to be a creator. I don't want anybody to look up to
me. I just want to be a person person in that moment. So and and
because social is one of the ways I decompress. Maybe in my life, I
don't have enough time to myself to do, like, a lot of hobbies or all
of this cool things that people are doing. So, you know, maybe it on my
phone really helps me. So I have a Avybe Instagram
account. Highly, highly recommend where you can just decompress,
you know, enjoy things that you really love. Then if you have
hobbies, if you like to read books, if you like to watch TV shows.
But I noticed that if I don't address the burnout, as I'm watching that TV
show, I'm seeing content ideas. Mhmm. So it doesn't really,
really it doesn't really, really do what it needs to do. So,
you know, in that moment of burnout, won't pay a sprint time because once you
get back on that account or that email or
that YouTube channel that is making you burn out,
you will, fall into the trap of comparison. Oh my
god. She just did this, and I was going to do it, but you did
not. You know? So and then that would just take you deeper
into the whole of depression. So, you know, take a step back,
focus on what is feasible. At this point,
what's sustainable for me? As I'm burned out, do I still wanna create? Do I
want to reduce my post to 1, or do I want
to do once per month? You know, just think of
yourself as a person in that moment and not necessarily
a creator or a marketer or someone that has to perform.
Secondly, I am the queen of boundaries. Oh my
god. My clients know if you text me
past 3 PM, you would get your reply next day
at 10. If once I'm out, I am out. I work
in social, not in the air. And I learned this the
hard way because there was a time I got burnt out so much. I was
having panic attacks from my platform, Slack notification. And I'm just
like, you know what? This is not this is not how I want to live
my life. I have I have children. I have
dreams. I have aspirations. Why am I allowing post
to give me sleepless nights or someone dropping a comment? And
I was just like, yeah. I am not doing this. So I have
work boundaries, super solid ones. I have
mental health boundaries. I have some people I follow on social
that I have muted. Right? I love you, but I do want to see your
post. And sometimes I mute them for a
particular time. Even sometimes my friends in the industry, if I'm having
a hard time mentally with maybe, like, life, life, and, you know, they
are launching things. I am human. I would fall into
comparison. So for that moment, if I see that you have a launch coming up
and I cannot handle it, I will probably send you a message. Oh, wish you
the best with this. I'm mute you. I'm gonna see your post. I'm gonna see
your stories because I just cannot handle it at that
moment. So for me, I have to set that boundary for myself,
not necessarily for them. So think about the boundaries that
you need to set. So what is that thing giving you anxiety? What is that
client or that person or that account, you know, making you
and just release them with words of. Yes.
Release them and let them go. And every time I say that, I also
acknowledge I acknowledge the fact
that that might sound, is the word
entitled? Or for example, right, a lot of these people,
online educators that are taking sabbatical, it this
privilege stuff. Privilege. Yeah. It's privilege. Yes. They have made
enough money to do that. Yep. They have, you know, they have
money spent to do that. They have cars they can sell to do that. You
know? And you necessarily might not have that. So
yours might look like just reducing your scope and knowing
that, okay. This month, how much do I need to leave? I made $3,000.
I was making 6, and it was making me anxious. So what if
I reduce my scope, let a client go and reduce my hours to
35? I know I would not have a lot of money, but
your life is more important than money. Your mental health is more important than money.
And when you get back up, you get back up. I can pick up the
slack. But, you know, I just want to acknowledge that privilege is also
very important. You know, maybe having a another a partner that works,
having a trust fund or having money saved is good when you're
burnt, when you're burnt out. The last thing I do
when I feel like I am burnt out is, you
know, self care. For me, self care looks like,
sitting on my bed. I went to station I said, sitting on my bed, I
wasn't with anatomy, turning off my phone, turning
off my phone for those moments. And I I, you know, I feel like at
the end of every week, I'm always burnt out. So from Friday, 6 PM, my
phone is off. Except if the client has, like, an important
launch that, you know, maybe, you know, we just have
to be there. But I do have a social media that is super good with
things like that, but I always try to turn up my phone. And then I
put it back on on Saturday to talk to my family. My mom
makes sure it's cool. Back off, then I turn it on a
Monday. And by off, I don't necessarily mean switch off. I mean,
like, my air movement is on. So I can reboot if I want to. I
can play games. Oh, I love to play games on my phone because it helps
me to compress. New notifications are coming in. And then by
Monday, I am energized. I can, you know, do whatever it is I
want to do. I can do the best for my clients, for myself, for
my family. And because you know that if you're burnt out,
you're not winning. Nobody's winning. You're not doing your best you're gonna do your best
work. Clients are paying you, but they're not getting you. You're not
happy. You know? It's it's just it doesn't make sense
to work through Brenna. So yeah. Yes.
Okay. You could be me, and I could be you. Like, everything you're saying, like,
this is it. This is me. Like, you're you're me, basically. I mean, I
think that's a part of working in the industry. Like, I have I have moments
where I'm like, oh, I I was literally having panic attacks about getting emails
because I was just too available.
And you're right. There's this I think the biggest thing about burnout
is not most of us are not privileged enough to take a year
off to deal with the burnout. So before you get to
the point where you need to take a year off, let's set
some boundaries. Let's turn off the notifications. I will put my phone on
do not disturb in a heartbeat. People like, Andrea, I texted you. I'll text you
back in 2 days. Like, it's not an
ER, like you said. Oh my god. Everything you're saying, I'm like, it's what I
would say. It's what I would say. I loved this conversation so much, Tamisin. I
love it. I know you have a checklist for social media managers.
Tell us about the checklist. That
checklist was broken from burnout,
legit. It was broken from doing everything
and doing nothing. You know? So I decided, and
this was the one before I built my team, you know,
hired people to help and support when it was just me. I
decided that, you know, how can I best maximize my time,
and be effective? So I wrote a checklist for things that have to do
daily, things that have to do biweekly, and things that have to
do monthly. And, you know, every time that I after I created it,
I put a post on social, and I posted, like, 3 years
ago. And it it went, you know, it went far. It got a
lot of saves. And that's why I knew that, you know what? This would be
a good lead magnet for my people with the social media manager,
to help them maximize their time and to help them, work
smarter and faster. So that's basically what it is.
It has, like, daily task, so that looks like inbound and
outbound and great rates if that's relevant to you, scheduling or
putting things up if that's relevant to you. Biweekly, it has
things like,
creating client contents. Because on our on in in the agency, we
do biweekly calendars. You know, we have other things like,
getting ready for reporting, analytics, sending things off to
clients. And we have, like, many timelines, right, that if you wanna get
approval in a week, for example, when should you send
out content? So, it's basically for you
to work hard, be effective, but
also still have a life. Mhmm. I'm a 100% here for it. If you
wanna grab this, go to our show notes, onlinedre.com/
310. That's 310, and you can get the checklist. And you
can connect to Thomason everywhere. Instagram's her fave, but
also on YouTube. We'll put all the links. Thank you so much for being on
the show. This is great. Thank you for having me. I had I
had the best time. You know, it's it's always really good when you're talking to
someone that you have, like, similar
ethos, similar messaging, because, you know,
the the vibe is all and my energy is all about context.
So super happy to be here. Yay. Thank you. The vibes are vibin'. I
love it. I love it. And thank you, dear listener, for listening to another episode.
Next week, we're talking about Substack Marketing. So if you're curious about
Substack and all things Substack, we have 3 amazing
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Bye.