1 00:00:00,640 --> 00:00:04,240 Welcome to episode 338 of the mindful marketing 2 00:00:04,240 --> 00:00:08,000 podcast. This is the last episode in my series this month 3 00:00:08,000 --> 00:00:11,440 highlighting episodes, that I've been featured as a guest 4 00:00:11,440 --> 00:00:15,055 on. And today, I am happy to share with you the 5 00:00:15,055 --> 00:00:18,195 Podcast Babes podcast hosted by Anne Claessen. 6 00:00:18,735 --> 00:00:22,575 In this episode, we're diving into one of my favorite topics, using 7 00:00:22,575 --> 00:00:26,335 social media to attract podcast sponsors. So 8 00:00:26,335 --> 00:00:29,820 if you're just starting out or if you wanna look to 9 00:00:29,820 --> 00:00:33,420 amplify your show's growth, this conversation has all the 10 00:00:33,420 --> 00:00:37,260 BTS details of how I get sponsors on my show. We 11 00:00:37,260 --> 00:00:40,780 talk about how I landed a podcast sponsor in my first 12 00:00:40,780 --> 00:00:44,144 20 episodes, my top tips for securing 13 00:00:44,285 --> 00:00:48,125 sponsorships, including the challenges that I faced and 14 00:00:48,125 --> 00:00:51,805 the creative ways that I've monetized my show. We talk about how 15 00:00:51,805 --> 00:00:55,565 your podcast is a powerful trust building tool and how 16 00:00:55,565 --> 00:00:58,880 it can complement your overall marketing strategy. 17 00:00:59,180 --> 00:01:02,700 I share my Costco sample strategy, which is how I 18 00:01:02,700 --> 00:01:06,480 promote my episodes on social media. I mean, who doesn't love a free sample? 19 00:01:06,620 --> 00:01:10,335 And I talk about the importance of creating social media posts that 20 00:01:10,575 --> 00:01:14,415 provide stand alone value, giving your audiences and your people a reason to 21 00:01:14,415 --> 00:01:17,534 engage even if they don't click through to listen to your show. So if you've 22 00:01:17,534 --> 00:01:20,994 been wondering how to make your podcast irresistible 23 00:01:21,295 --> 00:01:24,990 to sponsors or if you just want fresh ideas for growth, tune in to 24 00:01:24,990 --> 00:01:27,810 this episode of the Podcast Babes podcast. 25 00:01:36,670 --> 00:01:40,265 Hey, Podcast Babes. Welcome back. Today, I'm here with Andréa 26 00:01:40,265 --> 00:01:43,945 Jones. She is the social media strategist who helps you find the 27 00:01:43,945 --> 00:01:47,385 sweet spot between hustle and soft life. I'm definitely 28 00:01:47,385 --> 00:01:50,985 interested. She is also at the host of the award winning 29 00:01:50,985 --> 00:01:54,460 mindful marketing podcast, where she shares the latest social 30 00:01:54,460 --> 00:01:58,220 media tips and strategies. And I'm so excited to have 31 00:01:58,220 --> 00:02:01,900 you on the show here today, Andréa, just to hear 32 00:02:01,900 --> 00:02:05,420 your tips and tricks on podcasting, but maybe also a little bit on social 33 00:02:05,420 --> 00:02:08,985 media because I know that, you you know, some people who might be listening 34 00:02:08,985 --> 00:02:12,505 today are not necessarily the biggest fan of social media 35 00:02:12,505 --> 00:02:16,345 sometimes. So I wanna hear all of your best advice 36 00:02:16,345 --> 00:02:19,485 how to make it work for us. So first of all, welcome. 37 00:02:20,330 --> 00:02:24,090 Thank you so much for having me. Honestly, I love geeking out about 38 00:02:24,090 --> 00:02:27,849 both podcasting and social media, so I'm happy to be here 39 00:02:27,849 --> 00:02:31,689 and just, like, chat about it. Then you're in the right place. I have so 40 00:02:31,689 --> 00:02:35,295 many questions for you. Maybe to kick us off, can you tell us a little 41 00:02:35,295 --> 00:02:39,135 bit more about what you do as a social media strategist and then 42 00:02:39,135 --> 00:02:42,975 also how a podcast fits into that? Yes. So I 43 00:02:42,975 --> 00:02:46,430 started my business in 2014, but I have 44 00:02:47,050 --> 00:02:50,190 been playing online, creating content online since 2004. 45 00:02:51,370 --> 00:02:54,989 And it was definitely not cool to have a blog in 2004. 46 00:02:55,050 --> 00:02:58,685 Everyone was like, nerd. But I 47 00:02:58,685 --> 00:03:02,525 loved it. And so in 2014, I started 48 00:03:02,525 --> 00:03:06,284 the business as a freelancer. It's the past 10 years, kind of built it 49 00:03:06,284 --> 00:03:10,045 up into a social media agency. I actually just recently sold my agency. But 50 00:03:10,045 --> 00:03:13,504 now I'm just a social media educator and content creator. 51 00:03:14,000 --> 00:03:17,359 And how the podcast fits into all of that is I come from a YouTube 52 00:03:17,359 --> 00:03:21,060 background. So the weird thing is I met my husband on YouTube. 53 00:03:21,680 --> 00:03:25,439 We're both creating YouTube videos. We were in the 54 00:03:25,439 --> 00:03:29,135 comment section commenting, and then we created a video 55 00:03:29,135 --> 00:03:32,974 together, kinda like we're doing this interview. And then we just kept 56 00:03:32,974 --> 00:03:36,655 talking after. Oh my god. I come from the YouTube space. Yeah. 57 00:03:36,655 --> 00:03:39,795 It's it's like social media is in, like, literally my life. 58 00:03:41,120 --> 00:03:44,739 But when I started my business, I 59 00:03:45,120 --> 00:03:48,959 stopped creating content because I was so focused on just running the 60 00:03:48,959 --> 00:03:52,800 business. Couple years in, I realized that I got bit 61 00:03:52,800 --> 00:03:56,605 by the content bug again and actually happened to have a lot 62 00:03:56,605 --> 00:04:00,444 of clients who had podcasts. And so I started off just 63 00:04:00,444 --> 00:04:04,205 managing social media accounts for podcasters, and 64 00:04:04,205 --> 00:04:07,965 then was like, podcasting seems way easier than doing a YouTube 65 00:04:07,965 --> 00:04:11,760 video because I could just record the audio piece and not worry about 66 00:04:11,760 --> 00:04:15,360 the video piece. I did this 28 day challenge that 67 00:04:15,360 --> 00:04:19,040 podcast movement was running. And then it was like, if you did their free 68 00:04:19,040 --> 00:04:22,695 challenge and you could win a ticket to go to the conference. And so I 69 00:04:22,695 --> 00:04:25,175 did it, and I happened to win. And so I got to go to the 70 00:04:25,175 --> 00:04:28,695 conference for free, and that just, like, opened up my 71 00:04:28,695 --> 00:04:32,135 whole world into podcasting. Like, I didn't 72 00:04:32,135 --> 00:04:35,979 realize how much of an impact it would have on my business. It's 73 00:04:35,979 --> 00:04:39,439 the most consistent, like, content creation thing I've ever done, 74 00:04:39,819 --> 00:04:43,659 and that was 2018. So I started podcasting in 2018, and I 75 00:04:43,659 --> 00:04:47,500 haven't stopped since. Cool. That's awesome. That's 76 00:04:47,500 --> 00:04:51,199 so cool. I love how you took that challenge and then also won. 77 00:04:51,815 --> 00:04:55,575 That's so cool. But even if you didn't win the ticket, I think, you know, 78 00:04:55,575 --> 00:04:59,195 completing a 28 day challenge and then walking away 79 00:04:59,415 --> 00:05:03,255 from that challenge with a podcast, I mean, there's no 80 00:05:03,255 --> 00:05:07,069 losing. Right? There's, like, everyone's a winner who goes through 81 00:05:07,069 --> 00:05:10,910 that. So I think that's that's super cool that you saw that opportunity and that 82 00:05:10,910 --> 00:05:14,750 you took it. Yeah. I mean, I don't think I would have launched the 83 00:05:14,750 --> 00:05:18,210 way that I did if I didn't go through that challenge because it was 84 00:05:18,270 --> 00:05:21,545 broken down into such small pieces. And I have no idea if they still do 85 00:05:21,545 --> 00:05:25,305 this, but it's broken down into such small pieces like choose the name of your 86 00:05:25,305 --> 00:05:29,065 show. Today, we're gonna design the artwork. Then the next day, we're gonna write the 87 00:05:29,065 --> 00:05:32,745 description. And so it was like so bite sized that I actually 88 00:05:32,745 --> 00:05:35,949 got through it all. And as you know, with podcasting, 89 00:05:36,729 --> 00:05:40,410 it's there's so many, like, little pieces to, like, 90 00:05:40,410 --> 00:05:43,789 check off before you you can even, like, publish a show. 91 00:05:44,490 --> 00:05:47,985 Whereas I found with the YouTube channel, it was different 92 00:05:47,985 --> 00:05:51,824 because when you created the thing and then uploaded the thing, and there wasn't 93 00:05:51,824 --> 00:05:55,345 really a lot that you had to do to, like, get it out there. With 94 00:05:55,345 --> 00:05:58,865 podcasting, it was a little bit different. So, yeah, the challenge in and of itself 95 00:05:58,865 --> 00:06:02,610 was a huge accomplishment for me. Yeah. I love that. And I think it's 96 00:06:02,610 --> 00:06:06,449 so important to have those that guidance. Right? Because like 97 00:06:06,449 --> 00:06:10,130 you said, podcast and especially launching a new podcast has so 98 00:06:10,130 --> 00:06:13,845 many moving pieces. I remember when I launched my first podcast, I just 99 00:06:13,845 --> 00:06:16,565 got lost because I started and I was like, okay. I think I know what 100 00:06:16,565 --> 00:06:19,845 to do. And then, oh, well, there's this other thing. And this other thing. Oh, 101 00:06:19,845 --> 00:06:23,125 yeah. And I didn't think about this. And, you know, like, all of those things, 102 00:06:23,125 --> 00:06:26,805 like, keep coming up. So I think having some sort of guidance or 103 00:06:26,805 --> 00:06:30,570 structure for creating your podcast and then launching it, I think, is 104 00:06:30,570 --> 00:06:33,930 just really, really valuable. You know? Whether that's working 105 00:06:33,930 --> 00:06:37,690 with a company to help you or with a podcast manager or with a challenge 106 00:06:37,690 --> 00:06:41,389 like this, like, some kind of structure, I think I think there's probably 107 00:06:41,449 --> 00:06:45,095 no way to launch a podcast without it. So then 108 00:06:45,095 --> 00:06:48,615 after launching, going to the conference, you said 109 00:06:48,615 --> 00:06:51,835 that your podcast has this really good 110 00:06:52,455 --> 00:06:56,295 impact on your business. Was that immediately that you saw, oh my 111 00:06:56,295 --> 00:06:59,880 god, this is working? Or was it kind of a slow start? Can you share 112 00:06:59,880 --> 00:07:02,900 a little bit more about what that looked like exactly for you? 113 00:07:03,440 --> 00:07:06,980 Yeah. I saw a pretty immediate success. So 114 00:07:07,360 --> 00:07:10,900 I think because the podcast is so focused on social media, 115 00:07:11,200 --> 00:07:14,585 and at the time, this is 2018. So at the 116 00:07:14,585 --> 00:07:18,025 time, there wasn't a ton of other podcasts in 117 00:07:18,025 --> 00:07:21,785 this niche. Okay. And if there were, they were kinda 118 00:07:21,785 --> 00:07:25,005 speaking to, like, bigger brands. 119 00:07:25,944 --> 00:07:29,390 And a lot of my podcast speaks to, like, small 120 00:07:29,390 --> 00:07:32,770 businesses, entrepreneurs, one person 121 00:07:33,150 --> 00:07:36,830 businesses. You know? Like, we're doing all the all of the things. And 122 00:07:36,830 --> 00:07:40,510 so I found, like, this space for myself in that area 123 00:07:40,510 --> 00:07:44,025 that not a lot of other people were doing. So the 20 124 00:07:44,085 --> 00:07:47,605 episodes in, I got my 1st sponsor, for the 125 00:07:47,605 --> 00:07:51,125 podcast. And it was a pretty, for me, significant deal. It was 126 00:07:51,125 --> 00:07:54,745 $1,000 a month, and they had full, 127 00:07:55,205 --> 00:07:59,050 sponsorship of the show, like full run of the show. And I had that 128 00:07:59,050 --> 00:08:02,810 sponsor for 3 years, into, like, running yeah. So it was like a 129 00:08:02,810 --> 00:08:06,570 really long term partnership for me. And that 130 00:08:06,570 --> 00:08:10,410 covered the cost of producing the show. So I saw pretty 131 00:08:10,410 --> 00:08:14,225 immediate success in that regard. But the other thing, and I 132 00:08:14,225 --> 00:08:17,345 don't know if you find this too with your show, is I got to talk 133 00:08:17,345 --> 00:08:21,025 to people and, like, pick their brain. People who I'd have never I would have 134 00:08:21,025 --> 00:08:24,865 never had the opportunity to talk to them before. Like, if I just 135 00:08:24,865 --> 00:08:28,060 said to someone, you know, like, hey, let's sit down and have a coffee chat. 136 00:08:28,060 --> 00:08:31,500 They'd be like, you know, busy. But I'm like, hey, can you come on my 137 00:08:31,500 --> 00:08:35,260 podcast? Same conversation. It's just Yeah. In a different format. 138 00:08:35,260 --> 00:08:37,900 And it was like, I was talking to people who I felt were out of 139 00:08:37,900 --> 00:08:41,464 my league a little bit, and that's because of the podcast. So for me, those 140 00:08:41,464 --> 00:08:45,305 two things instantly, I was like, oh, this is so worth it. Yeah. It's 141 00:08:45,305 --> 00:08:48,904 such a good excuse to talk to cool people and Yeah. Get all their 142 00:08:48,904 --> 00:08:52,505 tips and tricks. It's so good. Yeah. Yeah. Yeah. And it's 143 00:08:52,505 --> 00:08:56,279 like, I know we're recording it, but, also, like, can I be nosy 144 00:08:56,279 --> 00:08:59,579 about how you read your business? You know? Yeah. Because I could. 145 00:09:01,000 --> 00:09:04,760 Exactly. You're just getting yourself a pass of just any question you want, and 146 00:09:04,760 --> 00:09:08,459 people will answer it. Yeah. Yeah. Exactly. So 147 00:09:08,634 --> 00:09:12,475 pretty instant success. Yeah. Yeah. That's so cool. How did you find 148 00:09:12,475 --> 00:09:15,995 this sponsor, or did they find you? They found me. They found me on 149 00:09:15,995 --> 00:09:19,834 LinkedIn. So I was just doing 150 00:09:19,834 --> 00:09:23,274 my social media thing. Right? So I record the podcast, but then I share it 151 00:09:23,274 --> 00:09:26,070 out everywhere on, like, all of my social channels. 152 00:09:27,090 --> 00:09:30,870 And the marketing director at the company found 153 00:09:30,930 --> 00:09:34,210 the podcast on LinkedIn and then sent me a message and was like, hey, have 154 00:09:34,210 --> 00:09:38,050 you ever thought about sponsors? I was like, no. What's your budget? You 155 00:09:38,050 --> 00:09:41,825 know, like, trying to be like, try not to create a package, but let's see 156 00:09:41,825 --> 00:09:45,665 how much they can afford and what they want. And, honestly, 157 00:09:45,665 --> 00:09:49,265 it turned into more than just a podcast, but it all started 158 00:09:49,265 --> 00:09:51,925 from them sliding into my DMs on LinkedIn. 159 00:09:52,940 --> 00:09:56,460 Very cool. That's awesome. Yeah. That's so cool. Is there any 160 00:09:56,460 --> 00:10:00,220 advice that you would give new podcasters when they think 161 00:10:00,220 --> 00:10:03,900 about working with a sponsor? Like, working with them for 3 years, but then 162 00:10:03,900 --> 00:10:07,340 also, I I believe now you also have a sponsor on a podcast. Right? 163 00:10:07,340 --> 00:10:10,904 So having some experience in this, I know that many podcasters, they 164 00:10:10,904 --> 00:10:14,345 just have no idea, and you don't know what you don't know. Right? So 165 00:10:14,584 --> 00:10:18,264 Yeah. What would your top tips be for newer 166 00:10:18,264 --> 00:10:21,324 podcasters? Yeah. I think the hardest thing about sponsorship 167 00:10:21,625 --> 00:10:25,460 is the tracking. So with a YouTube 168 00:10:25,460 --> 00:10:29,220 video, the link is in the description. Everyone knows this 169 00:10:29,220 --> 00:10:32,420 link in the description. You go to the description, you click the link, and you 170 00:10:32,420 --> 00:10:36,180 go there. With a podcast, people are not sitting down and 171 00:10:36,180 --> 00:10:39,855 watching it like a YouTube video. They're like, you know, doing their dishes, 172 00:10:39,915 --> 00:10:43,595 walking the dog, taking the kids to daycare. So there's 173 00:10:43,595 --> 00:10:47,195 not really a like, of course, you put the links in the show notes, but 174 00:10:47,195 --> 00:10:51,000 a lot of people don't click the link. So the thing that I found 175 00:10:51,000 --> 00:10:54,620 over the years is to have coupon codes with my sponsors so that, 176 00:10:54,840 --> 00:10:58,540 you know, people need to hear that ad probably like 7, 10, 177 00:10:58,600 --> 00:11:02,360 12 times before they go, oh, yeah, I need to go check this out 178 00:11:02,360 --> 00:11:05,975 and put in the coupon code. They may never click the link in the show 179 00:11:05,975 --> 00:11:09,815 notes because, like, they're listening and they're gone. But they may remember, like, 180 00:11:09,815 --> 00:11:13,495 there's a coupon code to and to put that in. And so that's been the 181 00:11:13,495 --> 00:11:17,274 biggest way to track it for me. But as far as getting sponsors, 182 00:11:17,930 --> 00:11:21,529 in between having sponsors so I had that sponsor for, 3 183 00:11:21,529 --> 00:11:25,310 years, and then I had a gap. I was sponsoring my own show. 184 00:11:25,769 --> 00:11:29,610 So I would use my own products, my own offers to sponsor my 185 00:11:29,610 --> 00:11:32,865 show. And I think even if you don't have a sponsor, 186 00:11:33,325 --> 00:11:37,085 you can use your own stuff. Or if you're an affiliate for something, you can 187 00:11:37,085 --> 00:11:40,925 use that too. So great example of a sponsor that I had 188 00:11:40,925 --> 00:11:44,685 now who I never had before was Canva. I've been trying to get 189 00:11:44,685 --> 00:11:48,420 Canva as a sponsor for years, and I'm a Canva ambassador this year for 190 00:11:48,420 --> 00:11:51,720 the first time. But before doing that, I would 191 00:11:51,940 --> 00:11:55,300 just name drop them all the time and be like, click my link in the 192 00:11:55,300 --> 00:11:58,820 show notes. That's my affiliate link. I was not affiliated with them, 193 00:11:58,820 --> 00:12:02,515 like, as a partner, but I would get revenue from the affiliate 194 00:12:02,515 --> 00:12:06,195 link. So you can even do things like that too where it's, 195 00:12:06,195 --> 00:12:10,035 like, not an official partnership. But if you 196 00:12:10,035 --> 00:12:13,395 sign up for their affiliate program and someone clicks your link, you can still get, 197 00:12:13,395 --> 00:12:16,930 like, residual revenue that way. Yeah. Absolutely. 198 00:12:17,630 --> 00:12:21,070 So most of the guests that we have on this podcast, they 199 00:12:21,070 --> 00:12:24,690 monetize their podcast a little bit differently. They don't necessarily have sponsors, 200 00:12:24,830 --> 00:12:28,670 but they often use their podcast to market their own business and 201 00:12:28,670 --> 00:12:32,365 get clients from their podcast. Is that also something that you do and 202 00:12:32,365 --> 00:12:35,325 see do you see that work for your business as well? And how do you 203 00:12:35,325 --> 00:12:38,925 see that, like, related to the sponsorship? Like, do you have a 204 00:12:38,925 --> 00:12:42,605 balance like, a conscious balance in that or does it just work itself out? Can 205 00:12:42,605 --> 00:12:46,305 you talk a little bit more about that, what that looks like? 206 00:12:47,060 --> 00:12:50,200 Yeah. So when I ran my agency, I would say, 207 00:12:50,740 --> 00:12:54,260 anecdotally, probably, like, 75% of the 208 00:12:54,260 --> 00:12:58,100 clients would listen to at least one episode of the podcast before 209 00:12:58,100 --> 00:13:01,894 becoming a client. And I distinctly remember Rachel 210 00:13:01,894 --> 00:13:05,735 Rogers when she became a client, she got on the call with me and 211 00:13:05,735 --> 00:13:09,334 her team got on the call with me to see if we'd be good fit. 212 00:13:09,334 --> 00:13:13,095 And they were quoting back something I said in a podcast 213 00:13:13,095 --> 00:13:16,880 episode on, like, the sales call to see. And I'm 214 00:13:16,880 --> 00:13:20,560 like, oh, you're you studied. But Yeah. They went 215 00:13:20,560 --> 00:13:24,260 deep into my world. And so for me, it's such an intimate 216 00:13:24,320 --> 00:13:27,865 medium. Right? Like, when someone listens to a podcast, you're, like, in 217 00:13:27,865 --> 00:13:31,325 their head. You're, like, literally ear like, AirPods 218 00:13:31,545 --> 00:13:35,385 in their head. So for me, a lot of people 219 00:13:35,385 --> 00:13:39,065 who sign up for my programs become a private client, they're listened 220 00:13:39,065 --> 00:13:42,540 to at least 1 episode so they can get a sense of my vibe. And 221 00:13:42,540 --> 00:13:45,900 so I like to think of the podcast as a sample of what it's like 222 00:13:45,900 --> 00:13:49,500 to work with me because I'm not, like, super 223 00:13:49,500 --> 00:13:53,020 buttoned up or, you know, I use not a lot of 224 00:13:53,020 --> 00:13:56,795 analogies. I like to tell stories, you know, things like that. And so 225 00:13:56,795 --> 00:14:00,395 that's very much how my teaching style is. It's very much how it is to 226 00:14:00,395 --> 00:14:03,915 work with me. And so, yes, I definitely get clients from the 227 00:14:03,915 --> 00:14:07,680 podcast. I've even had people who I've interviewed who 228 00:14:07,680 --> 00:14:11,520 have then become a client as well. You know, or they're they book 229 00:14:11,520 --> 00:14:15,360 me for speaking gigs and things like that. And so it's so integral 230 00:14:15,360 --> 00:14:18,880 into everything I do, and it's actually the one thing I don't skip. Like, 231 00:14:18,880 --> 00:14:22,655 sometimes I'll take a break from social media. Sometimes I'll take a break from writing 232 00:14:22,655 --> 00:14:26,095 my newsletter. I don't skip publishing a 233 00:14:26,095 --> 00:14:29,855 podcast episode. Like, it it's just such a 234 00:14:29,855 --> 00:14:33,455 deep part of how I market myself that it's that 235 00:14:33,455 --> 00:14:37,230 important. Like, it's the last bit. Like, if I skip a podcast episode, I'm 236 00:14:37,230 --> 00:14:41,070 like laid out sick in the hospital somewhere. Like, you know, I don't skip. And 237 00:14:41,070 --> 00:14:44,910 I have I've had 2 babies since that. I didn't skip 238 00:14:44,910 --> 00:14:48,510 an episode during any of that. So, yes, 239 00:14:48,510 --> 00:14:52,245 the podcast for me is how I get clients. It's 240 00:14:52,245 --> 00:14:56,004 it's like the middle of my funnel as far as, nurturing relationships 241 00:14:56,004 --> 00:14:59,444 with potential clients and customers. Yeah. That's awesome. 242 00:14:59,444 --> 00:15:02,985 That's so cool that you were able to stay so consistent 243 00:15:03,285 --> 00:15:07,019 even through, like, I think I love that you mentioned that you had 244 00:15:07,019 --> 00:15:10,560 2 babies, like, in running this podcast and hosting this podcast, 245 00:15:10,779 --> 00:15:14,380 and you still consistently release content and that that was 246 00:15:14,380 --> 00:15:17,980 possible. Can you share a little bit more about how you do that? How do 247 00:15:17,980 --> 00:15:21,825 you stay so consistent for 6 years? Yeah. I 248 00:15:21,825 --> 00:15:25,605 will admit having the babies part was the hardest. Not necessarily 249 00:15:26,225 --> 00:15:30,065 after the baby came, but, like, during both pregnancies. And I had 2 250 00:15:30,065 --> 00:15:32,965 babies in 3 years. I have a 2 year old and a 5 month old. 251 00:15:33,460 --> 00:15:37,140 So Wow. Very back to back. I don't recommend it that 252 00:15:37,140 --> 00:15:40,660 way. Just happened that way. The pregnancy was so hard, 253 00:15:40,660 --> 00:15:44,420 especially being pregnant and having a toddler. Like, my energy 254 00:15:44,420 --> 00:15:47,779 level was nonexistent most 255 00:15:47,779 --> 00:15:51,535 days. So I batch recorded 256 00:15:51,754 --> 00:15:55,435 when I could. You know, some weeks I would record podcast episodes every 257 00:15:55,435 --> 00:15:58,815 single day that week to catch up, especially 258 00:15:59,035 --> 00:16:02,820 during the 2nd trimester, like energy boost where I was like, 259 00:16:02,900 --> 00:16:06,580 oh, I feel halfway normal again. We're just gonna record a bunch 260 00:16:06,580 --> 00:16:10,420 of podcasts. I also found the interviews to be easier than, you 261 00:16:10,420 --> 00:16:14,180 know, just episodes with me because I could just ask questions and 262 00:16:14,180 --> 00:16:17,925 then breathe a little bit. And then I have support. I have a team. 263 00:16:17,925 --> 00:16:21,685 So my assistant is wonderful. She helps me edit 264 00:16:21,685 --> 00:16:25,525 my podcast. She makes sure everything's organized with the guests, 265 00:16:25,525 --> 00:16:29,205 and they all get their assets afterwards so they can share the episodes and all 266 00:16:29,205 --> 00:16:32,850 of that. So that really helped with both of those 267 00:16:32,850 --> 00:16:36,210 pregnancies. But during both, I stopped posting YouTube 268 00:16:36,210 --> 00:16:39,890 videos. I really slowed down my social. Like, I slowed down 269 00:16:39,890 --> 00:16:43,650 everything else so that I could just focus in on the podcast. The 270 00:16:43,650 --> 00:16:46,475 other thing I'll say too is I have 271 00:16:47,175 --> 00:16:50,855 really streamlined it over the years. So when I first started the podcast, I 272 00:16:50,855 --> 00:16:54,215 would do all these editing things that I just don't do 273 00:16:54,215 --> 00:16:57,675 anymore because I found that 274 00:16:58,375 --> 00:17:01,700 the raw podcast is 80% 275 00:17:02,160 --> 00:17:05,920 there anyways. And, like, I could spend another 3 hours 276 00:17:05,920 --> 00:17:09,520 to get it to 90%, or I could just run it at a 277 00:17:09,520 --> 00:17:12,660 b. Like, it's good. It's great. And so, 278 00:17:13,475 --> 00:17:17,155 yeah, I stopped getting so worried about it being perfect Mhmm. And 279 00:17:17,155 --> 00:17:20,915 just would I the front end research for me is the most 280 00:17:20,915 --> 00:17:23,815 important piece. So, like, researching my guess, researching the topic, 281 00:17:24,755 --> 00:17:28,329 creating my outline. That part I've gotta do. 282 00:17:28,389 --> 00:17:31,669 But then when I sit down to record and then even editing after, I just 283 00:17:31,669 --> 00:17:35,429 don't spend a lot of time overthinking that piece. So that also really helps 284 00:17:35,429 --> 00:17:39,225 if I have to do a bunch of episodes at once. Yeah. Absolutely. 285 00:17:39,365 --> 00:17:43,125 So what I'm hearing you say is it's having those processes 286 00:17:43,125 --> 00:17:46,885 in place. So you have your team to support you. You let 287 00:17:46,885 --> 00:17:50,565 go over the perfectionism. And then also, the first thing that you said I 288 00:17:50,565 --> 00:17:54,160 would I would probably say that's just prioritizing it. 289 00:17:54,160 --> 00:17:57,840 Right? You know, over everything else you wanted 290 00:17:57,840 --> 00:18:01,440 to stay consistent with this podcast. So that meant batch recording when you 291 00:18:01,440 --> 00:18:04,180 could. Letting go of some other marketing 292 00:18:05,200 --> 00:18:08,660 strategies or marketing projects so that you could focus on the podcast. 293 00:18:09,115 --> 00:18:12,794 And then you have just doing the thing, batch recording when you 294 00:18:12,794 --> 00:18:16,315 could and getting that to your team on time so that you could stay 295 00:18:16,315 --> 00:18:19,914 consistent that way. That's awesome. That's really cool. 296 00:18:19,914 --> 00:18:23,674 And that must have been challenging, but it must also feel 297 00:18:23,674 --> 00:18:27,490 so good that now, you know, you can say, yes. Made it. Stayed 298 00:18:27,490 --> 00:18:31,250 consistent all the time. Yeah. It does feel 299 00:18:31,250 --> 00:18:34,370 good to be on the other side of it. There are no more kids for 300 00:18:34,370 --> 00:18:37,985 me, so I'm happy about that too. But, you 301 00:18:37,985 --> 00:18:41,505 know, it's just one of those things too where I use the 302 00:18:41,505 --> 00:18:44,645 resources that I had available to me. So for example, 303 00:18:45,105 --> 00:18:48,545 December is a really hard month to produce content for 304 00:18:48,545 --> 00:18:52,040 me. It's like the end of the year scramble to, like, get everything 305 00:18:52,100 --> 00:18:55,860 done before holiday stuff and then add in, like, 306 00:18:55,860 --> 00:18:59,380 all the holiday stuff. And I'm like, where is time? Mhmm. So in 307 00:18:59,380 --> 00:19:02,740 December, the past 2 years, I've 308 00:19:02,740 --> 00:19:06,395 published podcasts that I was a guest on on my own 309 00:19:06,395 --> 00:19:08,875 feed. So I'd reach out to a few people and be like, hey, I really 310 00:19:08,875 --> 00:19:12,635 like this interview. Can I republish it on my podcast? And they're like, yeah, 311 00:19:12,635 --> 00:19:16,315 sure. Absolutely. And I just record, like, the little intro piece to be like, 312 00:19:16,315 --> 00:19:20,140 hey, this is this interview from whatever. And so, like, there's 313 00:19:20,140 --> 00:19:23,740 so much available to us that we have as content. And so I would 314 00:19:23,740 --> 00:19:27,340 just try to be as creative as possible to, like, create 315 00:19:27,340 --> 00:19:30,880 this content piece and not just have to start from scratch every time. 316 00:19:31,595 --> 00:19:34,875 Yeah. I think that is a really creative way to do it. And there's so 317 00:19:34,875 --> 00:19:38,495 many different formats that you can play with actually in podcasting. 318 00:19:38,555 --> 00:19:42,235 Right? I think, you know, so everyone always thinks solo episodes, interviews. Okay. Well, 319 00:19:42,235 --> 00:19:45,960 that's it. But there's so much more that you can do, like republishing, you know, 320 00:19:45,960 --> 00:19:49,080 the other side of the story. So while you're at a gas like you mentioned, 321 00:19:49,080 --> 00:19:52,220 but also, you know, like some of my clients are like panel discussions 322 00:19:53,080 --> 00:19:56,919 or I don't know. They ask the same gas on again. I've done 323 00:19:56,919 --> 00:20:00,545 that for my podcast, which has been super fun where you can kind of, like, 324 00:20:00,545 --> 00:20:04,065 catch up. Like, okay, what's new? Yeah. And I'll refer back to the last 325 00:20:04,065 --> 00:20:07,905 interview as well. So there's some some, like, hacks, I 326 00:20:07,905 --> 00:20:11,345 would say, to make life easier when you when you need it, for 327 00:20:11,345 --> 00:20:15,180 sure. I also know that the podcast looks different than what it looked 328 00:20:15,180 --> 00:20:18,640 when you launched it. Right? Because at some point, you also went through a rebrand. 329 00:20:19,100 --> 00:20:22,860 How was that? Yeah. Challenging. I 330 00:20:22,860 --> 00:20:26,700 don't recommend it. No. It's like, it was Okay. It's so hard. 331 00:20:26,700 --> 00:20:30,475 Like, so I did the rebrand 6 months ago now, so 332 00:20:30,475 --> 00:20:34,154 it's still very new to me. The podcast started off as the 333 00:20:34,154 --> 00:20:37,835 Savvy Social podcast, and it matches the branding of a 334 00:20:37,835 --> 00:20:41,434 lot of my products. So I have the Savvy Social School, which is my 335 00:20:41,434 --> 00:20:45,250 membership. I have Savvy Social Pro, which is for is my 336 00:20:45,250 --> 00:20:48,210 mentorship for, like, professionals. Mhmm. 337 00:20:49,169 --> 00:20:52,610 And so Savvy Social is ingrained into what I do. 338 00:20:52,610 --> 00:20:56,130 However, I'm going through a bit of a 339 00:20:56,130 --> 00:20:59,935 rebrand with my positioning. You mentioned kind 340 00:20:59,935 --> 00:21:03,775 of like my new tagline, finding the sweet spot between the 341 00:21:03,775 --> 00:21:07,615 soft life and hustling. And that's really been my mission 342 00:21:07,615 --> 00:21:11,055 the whole time. I'm just putting a new name on it to make people 343 00:21:11,055 --> 00:21:14,450 instantly connect with that messaging. 344 00:21:15,230 --> 00:21:18,590 Also, I talk a lot about other things. This podcast, for 345 00:21:18,590 --> 00:21:22,350 example, I talk a lot about podcasting. Podcasting is actually 346 00:21:22,670 --> 00:21:26,485 podcasting and email are technically more impactful to my 347 00:21:26,485 --> 00:21:29,925 business than social media. But I teach social 348 00:21:29,925 --> 00:21:33,525 media. And so part of this is like, I'm teaching social media to be like, 349 00:21:33,525 --> 00:21:37,365 oh, I lead people to my podcast. That's really the the big thing for me. 350 00:21:37,365 --> 00:21:40,750 Right? And so the rebrand to mindful 351 00:21:40,750 --> 00:21:44,370 marketing is all about repositioning 352 00:21:44,510 --> 00:21:48,350 it, when I talk about to not be so focused on 353 00:21:48,350 --> 00:21:51,870 social media. So and this also, I do not 354 00:21:51,870 --> 00:21:55,675 recommend. I rebranded the podcast 2 weeks after having 355 00:21:55,675 --> 00:21:59,435 my my second baby, because it 356 00:21:59,435 --> 00:22:03,115 just happened to be the 10 year anniversary of my 357 00:22:03,115 --> 00:22:06,909 business as well. Oh, yeah. So it all kind of came together as, 358 00:22:06,909 --> 00:22:10,130 like, I'm celebrating 10 years by going in this new direction. 359 00:22:11,070 --> 00:22:14,909 I planned it all out before having the baby, and then my team kind of 360 00:22:14,909 --> 00:22:18,590 changed everything while I was recovering. And now we're the 361 00:22:18,590 --> 00:22:22,174 mindful marketing podcast. And the feedback was amazing, 362 00:22:22,235 --> 00:22:25,914 like, instantly. I still have formerly known as 363 00:22:25,914 --> 00:22:29,294 in, like, the title because people still know me as Savvy Social 364 00:22:29,434 --> 00:22:33,275 Podcast, and they still look that up. That's what we won awards under that 365 00:22:33,275 --> 00:22:37,000 name. But there's a lot there's so many little things that are connected 366 00:22:37,000 --> 00:22:40,840 to Savvy Social. So my recommendation would be pick a 367 00:22:40,840 --> 00:22:44,440 name and stick with it. But if you have changed your 368 00:22:44,440 --> 00:22:48,054 name, there there's, like it's actually really easy to do in the podcast 369 00:22:48,054 --> 00:22:51,655 host. Really easy to change your name and cover art. It's just like all the 370 00:22:51,655 --> 00:22:55,174 other places where you mention your podcast. You gotta go back and change all of 371 00:22:55,174 --> 00:22:58,934 those too. But this new direction has opened up the conversation because 372 00:22:58,934 --> 00:23:02,669 now I'm able to not just talk about social media, but podcasting 373 00:23:02,890 --> 00:23:06,649 and email marketing and, like, other forms of marketing that actually 374 00:23:06,649 --> 00:23:10,330 are more impactful to me in my business outside of social media, which is 375 00:23:10,330 --> 00:23:14,090 my area of expertise. Yeah. And that's so exciting. It's like 376 00:23:14,090 --> 00:23:17,505 an evolution of the brand as well where you kind of 377 00:23:17,665 --> 00:23:21,425 you were more niche before, and then now you've opened it up. It's 378 00:23:21,425 --> 00:23:25,205 a broader topic that you can talk about, which is also really cool. 379 00:23:25,505 --> 00:23:29,125 And just for, you know, anyone listening, like, what we usually 380 00:23:29,345 --> 00:23:33,010 say, what we usually teach is to start a podcast 381 00:23:33,010 --> 00:23:36,370 as niche as possible. Right? As what makes sense within 382 00:23:36,370 --> 00:23:39,750 reason. So if you can narrow it down to 383 00:23:40,290 --> 00:23:43,990 one topic for one specific group of people, great. Start 384 00:23:44,370 --> 00:23:48,075 that and then go broader once you've made that 385 00:23:48,075 --> 00:23:51,855 successful and once you've made that work. Instead of starting super 386 00:23:51,914 --> 00:23:55,434 broad because it's just really difficult to gain traction that 387 00:23:55,434 --> 00:23:59,274 way. So I think it's actually really interesting to see that it is possible to 388 00:23:59,274 --> 00:24:02,750 do that. Right? Before you talked about one topic, 389 00:24:03,130 --> 00:24:06,889 it's like more niche in marketing, social media, and then now you open it 390 00:24:06,889 --> 00:24:10,730 up to more, you know, marketing discussions and topics, which 391 00:24:10,730 --> 00:24:14,385 is really cool and super exciting Yeah. For sure. Thank 392 00:24:14,385 --> 00:24:17,745 you. I'm excited about it too because it just opens up 393 00:24:17,745 --> 00:24:21,585 so it opens up more conversations. And one another thing you 394 00:24:21,585 --> 00:24:25,265 mentioned at the beginning of the episode was a lot of people don't like 395 00:24:25,265 --> 00:24:29,050 social media. And there's this, what I 396 00:24:29,050 --> 00:24:32,750 call a situationship that we have with social media where it's like, 397 00:24:33,050 --> 00:24:36,730 we love it, but then, like, we also hate it at the same time. I 398 00:24:36,730 --> 00:24:40,430 think it's not we it's not a healthy it's not a healthy relationship at all. 399 00:24:40,615 --> 00:24:44,135 Yeah. And so I wanna talk about that. And I brought people on the show 400 00:24:44,135 --> 00:24:47,894 who are like, yeah. I no longer use social media. And 401 00:24:47,894 --> 00:24:51,515 that those are the conversations I wanna have. I find it fascinating. Like, 402 00:24:51,575 --> 00:24:55,230 social media is a great tool. It's a marketing tool, but it's only one tool. 403 00:24:55,230 --> 00:24:58,590 You don't have to use social media. What else can you use? You know? Podcast 404 00:24:58,590 --> 00:25:02,429 guesting, for instance, a great way to, like, get in front of new people and 405 00:25:02,429 --> 00:25:06,130 talk about what you do, and you don't need social media for that. Right? So, 406 00:25:06,675 --> 00:25:10,435 yeah, this this evolution for me is not to be anti 407 00:25:10,435 --> 00:25:14,035 social media because it's still my first love. I love social media and it's still 408 00:25:14,035 --> 00:25:17,875 my preference, but also it's not the most impactful thing I can do 409 00:25:17,875 --> 00:25:21,495 in my business marketing wise. So let's talk about that. You know? Mhmm. 410 00:25:21,635 --> 00:25:25,390 Yeah. Exactly. So you mentioned that social media 411 00:25:25,450 --> 00:25:29,050 is a big source of traffic for your podcast. Right? From social media, you send 412 00:25:29,050 --> 00:25:32,570 people to your podcast to nurture them further, and then they 413 00:25:32,570 --> 00:25:35,985 would be interested to work with you and then sign up for that. 414 00:25:36,465 --> 00:25:39,025 How do you do that exactly? Can you share a little bit more about your 415 00:25:39,025 --> 00:25:42,245 process on how to promote the podcast on social media? 416 00:25:42,625 --> 00:25:46,304 Yeah. I like to use a strategy that I call the Costco 417 00:25:46,304 --> 00:25:50,145 sample strategy. So when you go to Costco or 418 00:25:50,145 --> 00:25:53,790 Sam's Club or wherever you're going, big warehouse style 419 00:25:53,790 --> 00:25:57,230 shopping, they give you these little samples. Right? Like a little piece of 420 00:25:57,230 --> 00:26:00,750 cheese, little cracker. So you taste it, and then you go, I gotta buy the 421 00:26:00,750 --> 00:26:04,510 whole thing. That's my strategy for the podcast. So I 422 00:26:04,510 --> 00:26:08,174 use Riverside, and I take little clips from the 423 00:26:08,174 --> 00:26:11,875 podcast. They have this, like, magic tool that 424 00:26:11,934 --> 00:26:15,695 lets it, like, auto selects clips for you. And so 425 00:26:15,695 --> 00:26:18,495 I'll usually just pick one of those. I like to trim it down because their 426 00:26:18,495 --> 00:26:21,870 clips are kind of long. They're always a minute, and we don't need a whole 427 00:26:21,950 --> 00:26:25,390 minute. Sometimes I'll just do 30 seconds, 15 seconds. Just 428 00:26:25,390 --> 00:26:29,070 enough that's, like, a concept from the show, and 429 00:26:29,070 --> 00:26:32,910 then I'll post that on social media. Almost every platform 430 00:26:32,910 --> 00:26:36,610 right now is in love, like, obsessed with vertical video. Even LinkedIn 431 00:26:36,910 --> 00:26:40,735 is like, yes, vertical video all the way. So same little vertical 432 00:26:40,735 --> 00:26:44,355 video, I post it to all platforms, and then I 433 00:26:44,495 --> 00:26:48,015 give a little like, hey. This is a concept from the show. Here's how you 434 00:26:48,015 --> 00:26:51,855 listen to it. And a lot of people respond to 435 00:26:51,855 --> 00:26:55,220 that. And so that's my main way of sharing the 436 00:26:55,220 --> 00:26:58,520 episodes. But I'll also do what I call 437 00:26:59,460 --> 00:27:03,300 I use the thought bubble emoji for this and, like, my content planning. And 438 00:27:03,300 --> 00:27:06,920 it's to me like these little content nuggets from the podcast. 439 00:27:07,515 --> 00:27:11,115 So if I were to do one on this episode, for instance, I would do, 440 00:27:11,115 --> 00:27:14,815 like, you know, how to market my business during maternity leave, 441 00:27:14,955 --> 00:27:18,475 and I would just share, like, a few things I did. Batch recording, recording when 442 00:27:18,475 --> 00:27:21,855 I had energy, reposting guest podcast, 443 00:27:22,200 --> 00:27:25,880 And then I would go something like, but I talk about this way more in 444 00:27:25,880 --> 00:27:29,559 this podcast episode and then link to that. And sometimes I'll put that, 445 00:27:29,559 --> 00:27:33,320 like, we'll call the action in the comment section too. So it's like, 446 00:27:33,320 --> 00:27:36,760 it's not the main point of the post. I'm still giving you information. I'm 447 00:27:36,760 --> 00:27:40,465 still sharing something valuable. But, like, if you're kinda 448 00:27:40,465 --> 00:27:44,225 curious, I talk about this more on this episode of the podcast. So I'll 449 00:27:44,225 --> 00:27:47,925 do that a lot too to drive traffic over to the podcast. 450 00:27:48,705 --> 00:27:52,480 I love that. Okay. Backing up. When I started 451 00:27:52,480 --> 00:27:56,000 this podcast and, you know, when we started working with clients, many 452 00:27:56,000 --> 00:27:59,600 people did a post that was, we have a new podcast episode. Woo 453 00:27:59,600 --> 00:28:03,075 hoo. That was the post. But what I'm hearing you say 454 00:28:03,075 --> 00:28:06,775 is value first. Right? The post itself 455 00:28:06,995 --> 00:28:10,375 is valuable information. It's a snippet from the podcast where 456 00:28:10,435 --> 00:28:13,895 one concept gets explained or it is 457 00:28:14,400 --> 00:28:18,160 a post about that, you know, like maybe it's like bullet points or 458 00:28:18,160 --> 00:28:21,920 whatever it is. And then if people want more, they can go to the 459 00:28:21,920 --> 00:28:25,760 podcast. But they don't have to because it's still valuable on its 460 00:28:25,760 --> 00:28:29,524 own and that's definitely something that we learned, you 461 00:28:29,524 --> 00:28:33,365 know, trial and error as well whereas, like, it makes sense if you say 462 00:28:33,365 --> 00:28:37,205 it like this, but I think it was so common for people to 463 00:28:37,205 --> 00:28:40,585 just do a post on social media that said, you hit the uni website. 464 00:28:40,804 --> 00:28:44,419 That that was just the thing everyone did. So I think this is 465 00:28:44,419 --> 00:28:48,260 super valuable, very good advice, value first approach. Make 466 00:28:48,260 --> 00:28:52,100 sure that it's worth seeing the post even if people don't go 467 00:28:52,100 --> 00:28:55,675 to the podcast because it's also marketing. Right? The goal is 468 00:28:55,675 --> 00:28:59,355 not necessarily to get people just to your podcast, but also to 469 00:28:59,355 --> 00:29:02,415 build that brand, build a relationship with these people. 470 00:29:02,715 --> 00:29:05,855 And not everyone is podcast podcast listener, 471 00:29:06,475 --> 00:29:10,155 I think, unfortunately. You know? Yeah. I couldn't I couldn't 472 00:29:10,155 --> 00:29:13,970 imagine it. But I know. Right? Everyone should be listening to podcasts, but 473 00:29:13,970 --> 00:29:17,570 a lot of people don't. And the interesting thing about the way your social media 474 00:29:17,570 --> 00:29:21,030 algorithms are changing right now, if I can be just, like, nerdy for a second, 475 00:29:21,650 --> 00:29:25,430 is the algorithms are focused on discovery. 476 00:29:26,645 --> 00:29:30,184 So that means they're trying to help people discover new content. 477 00:29:30,804 --> 00:29:34,405 They're not so wild about, like, always showing your 478 00:29:34,405 --> 00:29:38,005 content to the people who follow you. Mhmm. They want to put your content in 479 00:29:38,005 --> 00:29:41,810 front of new people. And so I like to design 480 00:29:41,870 --> 00:29:45,550 my content as if someone who's never heard of me 481 00:29:45,550 --> 00:29:48,910 before is just looking at this post for the first time. And I think 482 00:29:48,910 --> 00:29:52,670 that mindset shift can be really helpful to podcasters because it takes 483 00:29:52,670 --> 00:29:56,185 you from, like, I posted another episode with the 484 00:29:56,185 --> 00:29:59,785 assumption that everyone's reading every post and listening to everything that you do, 485 00:29:59,785 --> 00:30:03,385 which as much as we'd love that, that's not reality at all. Like 486 00:30:03,625 --> 00:30:07,005 Yeah. Your post is mixed in with hundreds of other posts. So 487 00:30:07,960 --> 00:30:11,800 if we just assume someone's never heard of you before and this is the first 488 00:30:11,800 --> 00:30:15,560 time they're looking at this, what do you say? And it is. It's values 489 00:30:15,560 --> 00:30:19,240 first. It's like, okay. Before we even get to, like, buy 490 00:30:19,240 --> 00:30:22,934 this, like, enormous pack of cheese that you've never heard of before, let's just, like, 491 00:30:22,934 --> 00:30:26,534 give you a little sample first. And Yeah. Yeah. Definitely values first 492 00:30:26,534 --> 00:30:30,154 there. Yeah. I love that. That's such good advice. 493 00:30:30,774 --> 00:30:34,375 Amazing. Well, thank you so much for coming on a podcast today 494 00:30:34,375 --> 00:30:37,790 and sharing your 6 years of podcasting. 495 00:30:38,090 --> 00:30:41,930 I can't believe that you were able to stay consistent for 6 496 00:30:41,930 --> 00:30:45,230 years. That's just that's amazing. That's over 300 497 00:30:45,370 --> 00:30:49,215 episodes, by the way. In case you're you're listening and you're wondering, that's 498 00:30:49,375 --> 00:30:53,054 that's a lot of content. Yep. So I think that's that's in that 499 00:30:53,054 --> 00:30:56,815 in itself is a huge achievement, but I also loved hearing about 500 00:30:56,815 --> 00:31:00,335 the effect that the podcast had on your business. Right? That you found new clients, 501 00:31:00,335 --> 00:31:03,794 but also sponsors. So it's a different income stream as well, 502 00:31:04,000 --> 00:31:07,679 which is super valuable. And I I just learned a 503 00:31:07,679 --> 00:31:11,059 lot from you today also on how to use social media 504 00:31:11,840 --> 00:31:15,520 to promote our podcasts, but also that it's not the only thing you 505 00:31:15,520 --> 00:31:19,215 can do. Right? Even as someone who loves social media, I think it's super cool 506 00:31:19,215 --> 00:31:22,895 that you are also so real and to say that, you know what? If you 507 00:31:22,895 --> 00:31:25,695 don't like social media, you don't have to be on social media if you don't 508 00:31:25,695 --> 00:31:29,455 want to. It's just it's a choice. Right? It's one of many 509 00:31:29,455 --> 00:31:33,270 things that you could do to get in front of new audiences. I think 510 00:31:33,650 --> 00:31:37,410 that's that's super good advice as well. So before I let you go, can you 511 00:31:37,410 --> 00:31:41,090 share where people can find you and the podcast? Yes. 512 00:31:41,090 --> 00:31:44,690 So you can just search Mindful Marketing Podcast on any 513 00:31:44,690 --> 00:31:48,434 podcasting app. We're everywhere, And my website is online dreya.com. 514 00:31:48,815 --> 00:31:52,174 I have lots of, like, goodies on there that are 515 00:31:52,174 --> 00:31:55,774 free. My favorite one right now is our social media reset 516 00:31:55,774 --> 00:31:59,154 challenge. So if you're feeling like this toxic 517 00:31:59,375 --> 00:32:03,110 relationship with social media, my favorite thing to do is switch that into, 518 00:32:03,110 --> 00:32:06,870 like, let's be in a healthy, loving relationship with social media. So that's what 519 00:32:06,870 --> 00:32:10,630 the reset challenge is. It's 7 days of sorry, 7. It's 520 00:32:10,630 --> 00:32:14,010 5 days of videos and accompanying 521 00:32:14,470 --> 00:32:18,085 homework and journaling prompts to help you figure out how to have a healthy 522 00:32:18,085 --> 00:32:21,065 relationship with social media. So that's on my website as well, onlinedreya.com. 523 00:32:22,405 --> 00:32:26,005 Perfect. We'll also link that in the show notes, and we'll also 524 00:32:26,005 --> 00:32:29,765 link the challenge because that sounds really good. Yeah. It sounds 525 00:32:29,765 --> 00:32:33,580 super valuable as well. Maria, thank you so much for coming on the show 526 00:32:33,580 --> 00:32:37,420 today. It was really, really lovely talking to you today. Thanks so 527 00:32:37,420 --> 00:32:38,560 much for having me.