WEBVTT 1 00:00:00.719 --> 00:00:04.560 If you feel like you're spending way too much time manually doing things in your 2 00:00:04.560 --> 00:00:08.160 marketing, I think you'll like today's episode. We're diving into 3 00:00:08.160 --> 00:00:11.985 marketing automations. You know, the ones that save you time so that you 4 00:00:11.985 --> 00:00:15.344 can work on those big, beautiful, juicy projects that light you 5 00:00:15.344 --> 00:00:18.805 up instead of fiddling around with, I don't know, an Instagram 6 00:00:18.865 --> 00:00:22.570 reel. I love marketing automations as well because they help 7 00:00:22.570 --> 00:00:26.410 me stay balanced and present even in those moments where 8 00:00:26.410 --> 00:00:30.025 I literally cannot because I'm, you know, holding my 3 month old baby 9 00:00:30.025 --> 00:00:33.864 who just loves to be held by mama and mama alone. We're covering 10 00:00:33.864 --> 00:00:37.324 all of that in this episode and more. Let's dive into it. 11 00:00:43.450 --> 00:00:46.725 You're listening to the Mindful Marketing Podcast. I'm Andrea 12 00:00:50.385 --> 00:00:53.985 Jones. I've recorded over 300 podcast episodes. Yeah. 13 00:00:53.985 --> 00:00:57.800 It's a lot of podcast episodes, and I've tried a lot of different virtual 14 00:00:57.800 --> 00:01:01.180 recording studios. But my favorite has been 15 00:01:01.320 --> 00:01:05.095 Riverside. Riverside makes their virtual recording studio look 16 00:01:05.175 --> 00:01:09.015 so profesh. My guests love it. Plus, I also 17 00:01:09.015 --> 00:01:12.855 low key love recording YouTube videos in here as well because it's so 18 00:01:12.855 --> 00:01:16.590 easy to use. My team also loves Riverside because it spits out 19 00:01:16.590 --> 00:01:20.270 separate audio, video tracks, making editing easy breezy, 20 00:01:20.270 --> 00:01:23.814 lemon squeezy. And if you want a little magic, they've got this 21 00:01:23.814 --> 00:01:27.655 tool called MagicClips, which uses AI to 22 00:01:27.655 --> 00:01:31.469 take your video and turn it into perfect social media sized videos. I'm 23 00:01:31.469 --> 00:01:34.990 talking vertical videos for TikTok and Instagram, Facebook Reels, all the 24 00:01:34.990 --> 00:01:38.625 places you can post these videos with the captions included, and you 25 00:01:38.625 --> 00:01:42.305 don't have to hunt and search for that perfect clip. So if you 26 00:01:42.305 --> 00:01:45.960 wanna try this out for yourself, click the link that 27 00:01:45.960 --> 00:01:49.479 goes with this video. Or if you're listening to the audio on the podcast, it's 28 00:01:49.479 --> 00:01:52.780 in the show notes. Okay? Click that link. Use the 15% 29 00:01:53.145 --> 00:01:56.905 off coupon code. It's Drea, DREA, and try 30 00:01:56.905 --> 00:01:59.565 Riverside for yourself. Thank you, Riverside. 31 00:02:01.540 --> 00:02:04.899 Alright. So marketing automations. These are so 32 00:02:04.899 --> 00:02:08.660 essential for your business and for business owners because they 33 00:02:08.660 --> 00:02:12.145 really just make your life so much easier. In fact, this 34 00:02:12.145 --> 00:02:15.845 entire month of July 2024, we're diving 35 00:02:15.905 --> 00:02:19.750 all the way deep into marketing automations, and I'm kicking us off with a 36 00:02:19.750 --> 00:02:23.510 little bit of background around marketing automations and specifically the 37 00:02:23.510 --> 00:02:27.190 ones that I love to use for myself and for my clients every single 38 00:02:27.190 --> 00:02:30.925 day. I distinctly remember the first time 39 00:02:30.985 --> 00:02:34.825 I set up Dubsado in my business as 1 of my back end 40 00:02:34.825 --> 00:02:38.090 automations. So it's, a 41 00:02:38.390 --> 00:02:42.230 tool that helps, you know, invoicing and proposals and, 42 00:02:42.230 --> 00:02:45.985 you know, it's like a sales CRM tool for business. And I remember 43 00:02:45.985 --> 00:02:49.665 setting it up and going, this is a game changer because I was 44 00:02:49.665 --> 00:02:53.265 spending so much time manually sending out all these things and they had, like, 45 00:02:53.265 --> 00:02:56.830 this automated sequence where, you know, a client can click 46 00:02:57.050 --> 00:03:00.410 and sign the proposal, sign the contract, and 47 00:03:00.410 --> 00:03:04.235 pay all in the same section, basically. And it was 48 00:03:04.235 --> 00:03:07.995 at that moment that I was literally obsessed, and I became obsessed with marketing 49 00:03:07.995 --> 00:03:11.690 automations. And I use them a lot in my business. But let's start 50 00:03:11.690 --> 00:03:15.290 with just a basic definition. What is a 51 00:03:15.290 --> 00:03:19.115 marketing automation? Well, it's a tool that can help 52 00:03:19.115 --> 00:03:22.475 you save time in your business. And I wanna 53 00:03:22.475 --> 00:03:26.315 emphasize that it is a tool. There are so many different 54 00:03:26.315 --> 00:03:30.000 ways that you can use marketing automations, but, essentially, 55 00:03:30.300 --> 00:03:34.000 it is something that's supposed to help you. K? So if you feel like, 56 00:03:34.455 --> 00:03:37.655 the setup of it is just gonna take way too much time, that may not 57 00:03:37.655 --> 00:03:38.155 be 58 00:03:41.960 --> 00:03:45.720 of it is just gonna take way too much time, that may not 59 00:03:45.720 --> 00:03:49.480 be actually beneficial to you in this moment. K? And a lot of 60 00:03:49.480 --> 00:03:52.864 times with automations, you're automating things that you've been doing 61 00:03:52.864 --> 00:03:56.625 manually. So if you haven't been doing anything manually, it may 62 00:03:56.625 --> 00:03:58.084 be harder for you to, like, 63 00:04:05.310 --> 00:04:08.754 scheduling and you you've never posted to social media 64 00:04:08.754 --> 00:04:12.515 before. If you just log into a scheduling tool and it's like, oh, you wanna 65 00:04:12.515 --> 00:04:16.329 post Instagram, is it a carousel post or a reel? If you've never 66 00:04:16.329 --> 00:04:20.089 posted to Instagram before manually, you're gonna be scratching your head 67 00:04:20.089 --> 00:04:23.625 going, what what is the difference? Why do I even need to 68 00:04:23.625 --> 00:04:27.245 choose between these 2 options? And so there is a benefit 69 00:04:27.544 --> 00:04:30.925 to understanding how things work manually first, then 70 00:04:31.260 --> 00:04:35.100 automating them. And the automation, again, should really save you time, but it 71 00:04:35.100 --> 00:04:38.860 also should increase your efficiency. So because you're automating in 72 00:04:38.860 --> 00:04:42.574 this area over here, you're going to be able to do something better in that 73 00:04:42.574 --> 00:04:46.354 area over there. It also improves the customer experience, 74 00:04:46.495 --> 00:04:50.110 your your community's experience. So, for example, 75 00:04:50.970 --> 00:04:54.810 I mentioned at the top of this episode, automation has saved my butt 76 00:04:54.810 --> 00:04:58.505 this year because my little baby, she's sweet and she just 77 00:04:58.505 --> 00:05:01.865 loves to cuddle is how I'm framing it, because she wants to be 78 00:05:01.865 --> 00:05:05.460 held constantly, which is not always a bad thing, but it 79 00:05:05.460 --> 00:05:09.300 also makes working challenging sometimes. So I'm just glad 80 00:05:09.300 --> 00:05:12.660 that I can work ahead a little bit and schedule my emails and my social 81 00:05:12.660 --> 00:05:16.355 posts to go out, at, you know, appropriate times 82 00:05:16.355 --> 00:05:19.635 and not at 2 in the morning while, you know, we're waking up from a 83 00:05:19.635 --> 00:05:23.440 little baby slumber. So automations could really help with 84 00:05:23.440 --> 00:05:26.580 the community experience, especially when you have, 85 00:05:27.280 --> 00:05:30.979 moments where you need to be present and you physically can't. 86 00:05:31.485 --> 00:05:35.085 I do want to for us to remain mindful though 87 00:05:35.085 --> 00:05:38.764 about automations. I personally 88 00:05:38.764 --> 00:05:42.270 believe that a mindful approach to marketing automations, 89 00:05:42.890 --> 00:05:46.670 it's that it helps me breathe creativity into my work. 90 00:05:46.944 --> 00:05:50.645 So I'm able to be creative when I am creative. And when I'm not creative, 91 00:05:50.865 --> 00:05:54.544 I rely on my automations. Okay? So it helps me be 92 00:05:54.544 --> 00:05:58.270 more creative. So again, for example, I have a 3 month 93 00:05:58.270 --> 00:06:02.110 old. She it takes a lot of time and energy 94 00:06:02.110 --> 00:06:05.664 to have a 3 month old. And so on the nights where, you 95 00:06:05.664 --> 00:06:09.425 know, she's not sleeping very well, I wake up a 96 00:06:09.425 --> 00:06:13.264 lot with her the next day. If I have to record videos, sometimes 97 00:06:13.264 --> 00:06:17.060 I can't. And then recently, she's been sleeping through the night. So now I 98 00:06:17.060 --> 00:06:20.820 have more energy to record videos. I'm recording them in a big batch and then 99 00:06:20.820 --> 00:06:24.185 scheduling them to go out, you know, a couple weeks from now 100 00:06:24.485 --> 00:06:28.165 so that, I have content ready to go. So that's how I use 101 00:06:28.165 --> 00:06:31.845 automations, mindfully in my business 102 00:06:31.845 --> 00:06:35.350 so that it frees up time. Now there are kind of, 103 00:06:35.750 --> 00:06:39.510 2 types of marketing automations I wanna talk about. The simple 104 00:06:39.510 --> 00:06:43.075 basic automation and then something that's for my advanced marketers out 105 00:06:43.075 --> 00:06:45.975 there. So let's just start with basic automations. 106 00:06:47.315 --> 00:06:51.030 Email marketing is the biggest area where I see automations coming 107 00:06:51.030 --> 00:06:54.790 into play for a lot of business owners. Someone signs up to your 108 00:06:54.790 --> 00:06:57.770 email list, you aren't manually 109 00:06:58.310 --> 00:07:02.055 emailing them personally every time you have a new 110 00:07:02.055 --> 00:07:04.955 offer or a new discount or something you wanna share. 111 00:07:05.495 --> 00:07:08.875 Instead, they're added to a list of people 112 00:07:09.500 --> 00:07:13.180 and they automatically get your updates when you send them. Now, the 113 00:07:13.180 --> 00:07:16.935 best automation though is that welcome sequence. The 114 00:07:16.935 --> 00:07:20.694 very first email they get to you, that very first 115 00:07:20.694 --> 00:07:24.375 email, typically for a lot of businesses has the highest open 116 00:07:24.375 --> 00:07:28.210 rates. So what that means is more people will 117 00:07:28.210 --> 00:07:31.970 open that email than any other emails that you send. So 118 00:07:31.970 --> 00:07:35.535 it's very important that that's automated. You're top of mind. 119 00:07:35.535 --> 00:07:39.375 They just put their email in. Then what happens? What happens 120 00:07:39.375 --> 00:07:43.215 next? That what happens next question, if you can answer that with an 121 00:07:43.215 --> 00:07:46.800 automation, it's even more powerful because they're getting 122 00:07:46.800 --> 00:07:50.560 a automated email in their inbox from you. You 123 00:07:50.560 --> 00:07:53.975 didn't have to, you know, see their email and paste, copy, paste somewhere else, automated 124 00:07:53.975 --> 00:07:57.435 to you. And it's something that can help them 125 00:07:57.575 --> 00:08:01.415 understand you, your perspective, your business at a time when you're they're thinking 126 00:08:01.415 --> 00:08:05.050 about you. So welcome emails, very helpful. You can 127 00:08:05.050 --> 00:08:08.410 also do an email series as well depending on your business 128 00:08:08.410 --> 00:08:11.844 type. So this will be, you know, usually 5 to 7 129 00:08:11.844 --> 00:08:15.365 different emails about your business, your 130 00:08:15.365 --> 00:08:18.805 offer, you know, educating them on your 131 00:08:18.805 --> 00:08:22.630 perspective, those sorts of things. Another good 132 00:08:22.630 --> 00:08:26.390 type of email to have, especially for my e commerce businesses, are abandoned 133 00:08:26.390 --> 00:08:29.835 cart emails. So abandoned cart emails is a great 134 00:08:29.835 --> 00:08:33.674 automation for people who, like, go to your website. They, you know, 135 00:08:33.674 --> 00:08:37.370 put stuff in their cart. I'm a I'm a cart shopper. 136 00:08:37.510 --> 00:08:41.030 I left a window shop online. I put stuff in my cart, and then I 137 00:08:41.030 --> 00:08:44.410 go home. If I feel like buying this tomorrow, 138 00:08:45.195 --> 00:08:49.035 then maybe I'll buy it tomorrow. Because, you know, sometimes we gotta give ourselves 139 00:08:49.035 --> 00:08:52.550 some space. And most of the time, the answer is no. But what I do 140 00:08:52.550 --> 00:08:56.250 love about abandoned cart emails is it's a great reminder 141 00:08:56.950 --> 00:09:00.625 for me as a consumer that I put something in my cart. I 142 00:09:00.625 --> 00:09:04.005 did this recently with Crocs. I posted on threads. 143 00:09:04.704 --> 00:09:07.730 I feel like I'm about to buy some Crocs. I know, I know. I feel 144 00:09:07.730 --> 00:09:11.570 like I'm trying to talk to my fashion nieces out there who wanna talk 145 00:09:11.570 --> 00:09:15.250 me out of buying Crocs. But I tried on my mom's Crocs, and 146 00:09:15.250 --> 00:09:18.865 they're so comfortable. I'm considering it. And I will 147 00:09:18.865 --> 00:09:22.305 be 35 this year, so I feel like I'm at the point of where I've 148 00:09:22.305 --> 00:09:25.764 just stopped caring. I know I shouldn't be. 149 00:09:26.090 --> 00:09:28.890 It's just for around the house. I mean, it's just for daycare runs. I mean, 150 00:09:28.890 --> 00:09:31.290 I'm just going to Walmart with it. I feel like I'm gonna end up wearing 151 00:09:31.290 --> 00:09:34.705 them everywhere. However, I put the Crocs in my cart, 152 00:09:35.265 --> 00:09:38.545 and then I said, I'm gonna think about this. And then the next day actually, 153 00:09:38.545 --> 00:09:42.290 it was within an hour. Crocs emailed me and said, hey. 154 00:09:42.290 --> 00:09:46.050 You put this in your cart. Maybe you forgot. Here's 15% off. 155 00:09:46.050 --> 00:09:49.570 K? I didn't use it, but I thought it was brilliant to get that 156 00:09:49.570 --> 00:09:53.235 email. Because as a consumer, I was like, oh, they're really, you know, 157 00:09:53.235 --> 00:09:56.995 considering me and they're showing up for me, and 158 00:09:56.995 --> 00:10:00.250 I really appreciate that. But I'm not gonna buy them now, but I really appreciated 159 00:10:00.250 --> 00:10:04.090 the email. And then finally, with email marketing, we've got just 160 00:10:04.090 --> 00:10:07.925 your regular email distribution, your email marketing distribution, whether 161 00:10:07.925 --> 00:10:11.764 that's a newsletter that you send out regularly, sales and updates that 162 00:10:11.764 --> 00:10:15.080 you send out regularly. You don't wanna have to, like, BCC 163 00:10:15.140 --> 00:10:18.900 everyone on an email. Gmail using an email marketing tool can be helpful for 164 00:10:18.900 --> 00:10:22.445 that. Okay. 2nd basic email marketing automation is 165 00:10:22.445 --> 00:10:26.145 social media scheduling. It's my favorite automated 166 00:10:26.365 --> 00:10:30.060 way to streamline your business. It helps 167 00:10:30.060 --> 00:10:33.820 you stay really consistent. And now a lot of 168 00:10:33.820 --> 00:10:37.524 these social media tools have native scheduling, so you don't need 169 00:10:37.524 --> 00:10:41.285 a 3rd party tool. Prior previously, you would 170 00:10:41.285 --> 00:10:44.824 need something like a Hootsuite or a buffer or later 171 00:10:45.490 --> 00:10:49.090 to schedule your posts, now you can go to 172 00:10:49.090 --> 00:10:52.770 Instagram, you can go to LinkedIn, and you can schedule 173 00:10:52.770 --> 00:10:56.394 your post right there in the app or on desktop. Okay? 174 00:10:56.394 --> 00:11:00.075 So it'd be very helpful for those moments where you're not 175 00:11:00.075 --> 00:11:03.790 able to be online to preschedule your posts and state 176 00:11:03.950 --> 00:11:07.710 maintain that consistency. Last basic automation here is 177 00:11:07.710 --> 00:11:11.390 a CRM tool. This falls more into the sales 178 00:11:11.390 --> 00:11:15.015 side of marketing. However, once you 179 00:11:15.395 --> 00:11:19.235 get a lead that comes in, you definitely wanna nurture them. And I 180 00:11:19.235 --> 00:11:23.070 do think of this differently than email marketing, and usually CRMs are 181 00:11:23.070 --> 00:11:25.970 for service based businesses. That's how I think of them. 182 00:11:26.589 --> 00:11:29.949 So, my ConvertKit, for instance, is 183 00:11:29.949 --> 00:11:32.435 for, you know, my products and, 184 00:11:33.795 --> 00:11:37.334 a lot of my memberships and things like that. And then 185 00:11:37.394 --> 00:11:41.170 my CRM, right now, I'm using Moxie, but I 186 00:11:41.170 --> 00:11:45.010 was on Dubsado before, is for 187 00:11:45.010 --> 00:11:48.070 my services. So, you know, I can send automated 188 00:11:48.565 --> 00:11:52.265 reminders, follow ups. I can book calls. There's personalization there. 189 00:11:52.325 --> 00:11:56.140 I can see my sales flow. It'll be very 190 00:11:56.140 --> 00:11:59.920 helpful automation for, for a basic automation. 191 00:12:00.140 --> 00:12:03.260 Alright. We're gonna take a quick break. When we come back, I wanna talk about 192 00:12:03.260 --> 00:12:06.894 some more advanced automations plus some of my favorite ones when we get back. 193 00:12:07.915 --> 00:12:11.514 If you're tired of always feeling like you're starting from scratch 194 00:12:11.514 --> 00:12:15.150 with your marketing content, spending so much time, 195 00:12:15.690 --> 00:12:19.390 for something that just is gone in a snap, I have 196 00:12:19.690 --> 00:12:23.530 the best solution for you. It is called the Digital Brain Power 197 00:12:23.530 --> 00:12:27.275 Pack, our brand new resource for online business owners, and 198 00:12:27.275 --> 00:12:30.955 it's designed so that you don't have any more 1 hit wonders. 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But I 231 00:14:30.629 --> 00:14:34.250 love using AI powered chatbots to help with marketing 232 00:14:34.310 --> 00:14:38.065 conversations. It really helps again streamline things and 233 00:14:38.065 --> 00:14:41.665 make it easier for the person on the other side of the screen. That's always 234 00:14:41.665 --> 00:14:45.400 my goal. And so I've been playing around with ManyChat. I did post 235 00:14:45.400 --> 00:14:49.000 a video to my YouTube about this. I've done some training in the Savvy Social 236 00:14:49.000 --> 00:14:52.380 School about this as well. ManyChat is a, 237 00:14:53.395 --> 00:14:56.995 AI powered chatbot that helps you with your 238 00:14:56.995 --> 00:15:00.755 marketing. So how it works is someone will, on Instagram, type a 239 00:15:00.755 --> 00:15:04.550 keyword. So for instance, if I say, say the word 240 00:15:04.550 --> 00:15:07.910 launch, I'll send you my launch plan. And someone types in 241 00:15:07.910 --> 00:15:11.524 launch, then ManyChat gets to work. It is based 242 00:15:11.524 --> 00:15:15.365 on what I give it. So it'll respond to that comment. If they comment 243 00:15:15.365 --> 00:15:18.964 the launch, I've got ManyChat saying, got it. I'll send it in your direct 244 00:15:18.964 --> 00:15:22.610 message. Then they immediately get a direct message that says, here's the link. 245 00:15:23.230 --> 00:15:26.990 Why this is helpful is that on Instagram, it can be 246 00:15:26.990 --> 00:15:30.735 a lot of steps to click the link in the bio. K? So I 247 00:15:30.735 --> 00:15:34.335 don't know if you've tried this recently, but to click the link in the 248 00:15:34.335 --> 00:15:38.000 bio, you are, you know, tapping on the name, then you're 249 00:15:38.000 --> 00:15:41.600 looking at the bio, tapping on the link at the bio. There's multiple links now 250 00:15:41.600 --> 00:15:45.120 in the bio, so they gotta pick the link. If you've got a landing page, 251 00:15:45.120 --> 00:15:48.305 now they're scrolling that page trying to figure out, out, okay, I need the launch 252 00:15:48.305 --> 00:15:51.905 plan, then they're clicking the launch plan. Now they're on the launch plan. That's, like, 253 00:15:51.905 --> 00:15:55.505 4 or 5 steps that they're going through before they even get to what they 254 00:15:55.505 --> 00:15:59.120 wanted. And even at that point, sometimes for me, at least in 255 00:15:59.120 --> 00:16:02.960 this scenario, it's a freebie. So I want their email address and 256 00:16:02.960 --> 00:16:06.315 now they gotta type in their email address. Then the automation will send 257 00:16:06.315 --> 00:16:10.075 them. Is this your email address? Yes, confirm. Then they get the launch plan. 258 00:16:10.075 --> 00:16:13.769 It's a lot of steps. With ManyChat, what you can do 259 00:16:13.769 --> 00:16:16.810 is cut down on a lot of those steps and you can stay top of 260 00:16:16.810 --> 00:16:19.850 mind because you're now in their DM. So they have the link in their direct 261 00:16:19.850 --> 00:16:23.535 message. And with ManyChat as well, you can simply just ask for their 262 00:16:23.535 --> 00:16:27.135 email address there. It hooks up with ConvertKit. So you 263 00:16:27.135 --> 00:16:30.320 ask their email address, they type it in, you can send them the launch plan 264 00:16:30.320 --> 00:16:33.760 right there, and they're in your ConvertKit. So it's it cuts down on the steps, 265 00:16:33.760 --> 00:16:37.575 and it saves it right in their direct message. So I love AI powered 266 00:16:37.575 --> 00:16:40.935 chatbots. There's a lot of them too. You may see the on-site 267 00:16:40.935 --> 00:16:44.200 chatbots that a lot of people have now. Think like an intercom 268 00:16:44.580 --> 00:16:48.420 or I think Drift does this as well where, you know, you go to someone's 269 00:16:48.420 --> 00:16:51.845 website and their little robot pops up. It's like, ask me a question. I can 270 00:16:51.845 --> 00:16:55.144 help you with an answer. That's marketing. Right? And that's a marketing, 271 00:16:55.685 --> 00:16:59.365 automation. Another automations that I 272 00:16:59.365 --> 00:17:02.660 love are, more complex 273 00:17:02.800 --> 00:17:06.420 things in, email marketing tools. So 274 00:17:06.560 --> 00:17:10.115 when I first started email marketing, I was a Mailchimp girly. I 275 00:17:10.115 --> 00:17:13.714 still love Mailchimp. If you're starting out today and you just 276 00:17:13.714 --> 00:17:17.255 have 1 group of people that you're gonna be emailing about 277 00:17:17.315 --> 00:17:20.760 1 product, I highly recommend Mailchimp. 278 00:17:20.819 --> 00:17:24.500 It's really easy. I think their emails are pretty. I they have 279 00:17:24.579 --> 00:17:28.040 they used to have a free plan that was very, very, affordable. 280 00:17:28.339 --> 00:17:32.005 I still think they have it. So I I recommend Mailchimp for a lot of 281 00:17:32.005 --> 00:17:35.145 people getting started because you don't have to be super techie to get started. 282 00:17:35.740 --> 00:17:38.960 However, at a certain point in business, when you start adding in multiple 283 00:17:39.100 --> 00:17:42.560 products or if you're starting to speak to different kinds of people, 284 00:17:43.005 --> 00:17:46.845 you may need different behavioral triggers in your emails, and 285 00:17:46.845 --> 00:17:50.145 that's where more advanced tools come in. So that's why I'm on ConvertKit. 286 00:17:50.690 --> 00:17:54.370 Because I can do interesting things with tagging. I can do 287 00:17:54.370 --> 00:17:57.730 interesting things with funnels. So if someone comes in through my Instagram mindset guide, for 288 00:17:57.730 --> 00:18:00.725 instance, you're getting an offer to my Instagram Instagram mindset guide, for instance, you're getting 289 00:18:00.725 --> 00:18:04.485 an offer to my Instagram bundle that no 1 290 00:18:04.485 --> 00:18:08.000 else gets to see. Right? Only the people going through that specific 291 00:18:08.240 --> 00:18:11.440 funnel. And now I know forever that you came in through that funnel. So if 292 00:18:11.440 --> 00:18:14.480 you buy something in the future, I can kind of see where you came in 293 00:18:14.480 --> 00:18:18.315 at. K? So that's why I love advanced automations. It really 294 00:18:18.315 --> 00:18:21.055 helps inform some of the things that I do in my marketing. 295 00:18:22.960 --> 00:18:26.720 The next advanced marketing automation that I use is 296 00:18:26.720 --> 00:18:30.400 Zapier or Zapier, I've been told 297 00:18:30.400 --> 00:18:34.045 it's called. I've been saying Zapier for years. It may be Zapier 298 00:18:34.105 --> 00:18:36.365 because, yeah, it's called a Zap. Okay. 299 00:18:37.545 --> 00:18:41.220 It helps connect a lot of your marketing things 300 00:18:41.220 --> 00:18:44.820 together. It's like a, linking up tool, if you 301 00:18:44.820 --> 00:18:48.635 will. So for example, 1 of the things that I use in my marketing is 302 00:18:48.635 --> 00:18:52.235 a free private podcast. If you are a social 303 00:18:52.235 --> 00:18:56.075 media manager or a marketer, I've got a free private podcast called Raise 304 00:18:56.075 --> 00:18:59.510 Your Rates, but you gotta give me your email address to get it. So what 305 00:18:59.510 --> 00:19:02.950 happens is when you give your email address, I wanna send you that private 306 00:19:02.950 --> 00:19:06.765 podcast. I do send the link through an email, but I also 307 00:19:06.765 --> 00:19:10.445 wanna give you direct access to it. And I use Zapier to have those 308 00:19:10.445 --> 00:19:14.130 2 tools talk together, ConvertKit and Hello Audio, 309 00:19:14.130 --> 00:19:17.510 which is my private podcast tool. So I use Zapier 310 00:19:17.730 --> 00:19:21.510 Zapier to have those tools talk to each other so that, 311 00:19:21.915 --> 00:19:25.595 Hello Audio knows you gave me my email address so you can have the direct 312 00:19:25.595 --> 00:19:29.435 access to that private podcast. There's so many different ways you can 313 00:19:29.435 --> 00:19:33.080 use Zapier, Zapier. I'm gonna keep saying both ways as 314 00:19:33.080 --> 00:19:36.919 well because of, all of the integrations. I've 315 00:19:36.919 --> 00:19:40.355 looked at other, competitors and most of 316 00:19:40.355 --> 00:19:43.015 them are great as well. However, 317 00:19:43.715 --> 00:19:47.255 Zapier still has the most connection, so I'm sticking with them 318 00:19:47.630 --> 00:19:50.590 even though some of the other tools may be a little bit cheaper. But it 319 00:19:50.590 --> 00:19:54.430 helps automate some of my marketing things so that, you know, I don't have 320 00:19:54.430 --> 00:19:57.875 to be the 1 pressing the button. The last advanced 321 00:19:58.175 --> 00:20:01.935 marketing automation tool that I wanna talk about is social listening. 322 00:20:01.935 --> 00:20:05.670 This is specifically when it comes to social media. So for 323 00:20:05.670 --> 00:20:09.190 example, a lot of bigger brands will use this when 324 00:20:09.190 --> 00:20:13.005 people just mention the brand name, when it's not tagged 325 00:20:13.225 --> 00:20:17.065 at all. Okay? So you're not tagging them. You're just mentioning the brand 326 00:20:17.065 --> 00:20:20.670 name. I saw this recently on threads with, Wendy's. 327 00:20:20.890 --> 00:20:24.410 So Wendy's, yeah, the the fast food restaurant is on 328 00:20:24.410 --> 00:20:28.010 threads. It's they're hysterical as always. They brought that energy that they used to have 329 00:20:28.010 --> 00:20:31.414 on old school Twitter over to threads, which I love. I love it for 330 00:20:31.414 --> 00:20:35.015 them. And somebody mentioned 331 00:20:35.015 --> 00:20:38.580 Wendy's, but did not tag them. K? 332 00:20:38.800 --> 00:20:42.560 So there's someone out there monitoring for mentions that 333 00:20:42.560 --> 00:20:45.495 aren't tagged. Just the word Wendy's was used. 334 00:20:46.295 --> 00:20:49.675 There are social listening tools that will help you collect 335 00:20:50.375 --> 00:20:53.990 those mentions. So even if someone's not tagging you, you can 336 00:20:53.990 --> 00:20:57.530 still see the overall sentiment and how people feel about your brand. 337 00:20:57.670 --> 00:21:01.325 Again, this is mostly for larger companies and bigger brands, 338 00:21:01.325 --> 00:21:04.205 but we use this with the e commerce company that I worked with a few 339 00:21:04.205 --> 00:21:07.505 years ago where people would mention the brand without 340 00:21:07.645 --> 00:21:11.240 necessarily tagging them. And we use Brandwatch for this. 341 00:21:11.700 --> 00:21:15.380 And so this is really helpful when people talk 342 00:21:15.380 --> 00:21:18.925 about the brand casually, especially if they love it. We wanna 343 00:21:18.925 --> 00:21:22.765 thank them for that. But also to give overall sentiment, and a lot of 344 00:21:22.765 --> 00:21:26.570 these, like, Brandwatch do a sentiment analysis. Hootsuite does this as well. 345 00:21:26.570 --> 00:21:30.330 I believe Sprout Social does this as well where, you can 346 00:21:30.330 --> 00:21:33.675 get an overall sentiment analysis of your mentions. 347 00:21:33.995 --> 00:21:37.675 So are people talking about you? Yes. Great. Is it 348 00:21:37.675 --> 00:21:41.275 good? Is it neutral? Is it bad? K. So we want to know that 349 00:21:41.275 --> 00:21:44.880 information. So it's definitely an advanced tactic. But this way, you don't have to 350 00:21:44.880 --> 00:21:48.320 manually search for you know, go to the thread search bar and type in 351 00:21:48.320 --> 00:21:52.095 Wendy's. You can have this, collected and then 352 00:21:52.095 --> 00:21:55.855 they use their AI tools to measure sentiment so that you can kind of 353 00:21:55.855 --> 00:21:59.375 get a sense of, do people love us or are they hating us right 354 00:21:59.375 --> 00:22:03.120 now? It'd be very helpful too to see spikes in this. If there's, you 355 00:22:03.120 --> 00:22:06.880 know, some conversation happening online, you definitely 356 00:22:06.880 --> 00:22:10.495 wanna know about it before it's too late. Alright. So I kinda 357 00:22:10.495 --> 00:22:14.095 talked about some of the tools I like throughout, but I wanna wrap up with 358 00:22:14.095 --> 00:22:17.935 an overview of some of my favorite automation tools and why I love 359 00:22:17.935 --> 00:22:21.500 them. I talked about Manichat. I know 360 00:22:21.500 --> 00:22:25.260 that there's a little bit of a discussion about Manichat 361 00:22:25.260 --> 00:22:28.955 and common DMs, comment funnels on Instagram, 362 00:22:29.015 --> 00:22:32.615 but I love them. Now what I will say is as a 363 00:22:32.615 --> 00:22:36.429 person who uses the app, sometimes I don't comment. Especially if 364 00:22:36.429 --> 00:22:39.790 it's, like, low key someone who does the same thing as me and I'm just 365 00:22:39.790 --> 00:22:43.309 creeping on them, I'm not gonna I'm not gonna leave a comment. I don't want 366 00:22:43.309 --> 00:22:46.654 people to see that I'm commenting on your post. But I will go click the 367 00:22:46.654 --> 00:22:49.855 link in the bio if I wanna be nosy. This is just me being nosy. 368 00:22:49.855 --> 00:22:53.695 K? So I do think there's some of that where people don't wanna feel like 369 00:22:53.695 --> 00:22:57.440 they're forced to comment. And so have the link in the bio 370 00:22:57.440 --> 00:23:01.039 as well. Let them be curious and do a few more steps. That's fine 371 00:23:01.039 --> 00:23:04.545 too. But for the most part, I love the comment DM because it sends it 372 00:23:04.545 --> 00:23:08.225 to you know, I just comment, sends me info in my DMs. I'm here for 373 00:23:08.225 --> 00:23:11.750 it. I I love it all day every day. 2nd favorite, 374 00:23:12.049 --> 00:23:14.610 these aren't in any order, by the way, but my second 1 on the list 375 00:23:14.610 --> 00:23:18.290 is ConvertKit. I am a ConvertKit stan. I 376 00:23:18.290 --> 00:23:21.745 love them. Again, I moved from Mailchimp, and I have never looked 377 00:23:21.745 --> 00:23:25.525 back. I have a few clients on ActiveCampaign as well. 378 00:23:25.745 --> 00:23:29.160 I'm not a fan of ActiveCampaign. I just find it so clunky to use. I 379 00:23:29.160 --> 00:23:32.920 love ConvertKit. I love their automations. They're going through a rebrand right 380 00:23:32.920 --> 00:23:36.600 now. They're gonna be called Kit going forward, and they're adding in more features. I'm 381 00:23:36.600 --> 00:23:39.465 excited for them. I love them as company. 382 00:23:40.025 --> 00:23:43.785 Zapier. Zapier. I love that 1. I have tried 383 00:23:43.785 --> 00:23:46.845 other tools. I even tried to pay less for Zapier. 384 00:23:47.260 --> 00:23:50.940 Xavier, and I I just keep 385 00:23:50.940 --> 00:23:54.780 coming back to it. It's, not the most fun thing 386 00:23:54.780 --> 00:23:58.215 to set up, but I love it when it works, that it just helps connect 387 00:23:58.215 --> 00:24:01.575 everything. I don't have to worry about it. I'm also loving circle 388 00:24:01.575 --> 00:24:05.390 automations right now. So I have a community in 389 00:24:05.390 --> 00:24:09.230 Circle only for my paying clients and customers. You can buy any product from me, 390 00:24:09.230 --> 00:24:12.465 even my lowest $1.9, and you'll get added into my 391 00:24:12.865 --> 00:24:16.465 clients and customers only community. I do also have all my 392 00:24:16.465 --> 00:24:20.145 memberships in there as well. And so with Circle Automations, I 393 00:24:20.145 --> 00:24:23.840 can send things to my clients, to customers, and continue marketing to 394 00:24:23.840 --> 00:24:27.600 my most loyal group of people, which I love. I gotta talk 395 00:24:27.600 --> 00:24:31.435 about my social media scheduling tool that I'm using right now. It's Metricool. 396 00:24:31.815 --> 00:24:35.415 I'm loving it. You know, I try so many different tools, and 397 00:24:35.415 --> 00:24:39.250 Metricool is 1 that I've actually stuck with for the past. We've been using it 398 00:24:39.250 --> 00:24:42.850 for almost a year now in my agency. And 399 00:24:42.850 --> 00:24:46.445 what I like about it is our reporting. I'm a huge reporting person. I 400 00:24:46.445 --> 00:24:50.285 don't care if the tool schedules, every tool schedules. Like, I can 401 00:24:50.285 --> 00:24:54.125 get a scheduling tool anywhere. What I struggle with with some of these 402 00:24:54.125 --> 00:24:57.860 scheduling tools is they don't have great reporting. And sometimes 403 00:24:57.860 --> 00:25:01.540 the reports are inaccurate. I don't know how they set them up. And sometimes the 404 00:25:01.540 --> 00:25:04.820 reports are just ugly and hard to read. And I need something where I can 405 00:25:04.820 --> 00:25:08.554 go in and go, oh, look, client. Here's the results that we 406 00:25:08.554 --> 00:25:11.674 got for you. Let's take a screenshot of this. Right? So I need it to 407 00:25:11.674 --> 00:25:15.280 be useful to me. And MetraCool is that, and I love that for them. 408 00:25:16.160 --> 00:25:19.840 So MetraCool, great automation for scheduling, yes, but also 409 00:25:19.840 --> 00:25:23.680 love the automated, reporting. It makes my job so much easier 410 00:25:23.680 --> 00:25:27.154 when I can just see everything in 1 place. I'm also 411 00:25:27.215 --> 00:25:31.054 loving Riverside AI. Okay. So Riverside obviously 412 00:25:31.054 --> 00:25:34.590 sponsors this show. They're at the top of every episode now. 413 00:25:35.630 --> 00:25:39.390 But 1 of the things that they added recently was a lot of AI 414 00:25:39.390 --> 00:25:43.070 tools. Now some of them are creepy. Like, I can upload a script, and because 415 00:25:43.070 --> 00:25:46.875 I've recorded so many podcast episodes with them, I can it'll 416 00:25:46.875 --> 00:25:50.715 read it in my voice. And, actually, I'll play a 417 00:25:50.715 --> 00:25:53.775 little clip right now so you can you can hear what it sounds like. 418 00:25:54.780 --> 00:25:58.220 Welcome to the Mindful Marketing podcast. I'm your host, Andrea 419 00:25:58.220 --> 00:26:02.060 Jones. I'm also the host of the upcoming social media day summit 420 00:26:02.060 --> 00:26:05.884 live happening on Sunday, June 30th. I'm so excited to announce 421 00:26:05.884 --> 00:26:09.105 that the social media day summit goodie bag is now available. 422 00:26:09.539 --> 00:26:13.000 Packed with incredible discounts and free goodies from our amazing partners, 423 00:26:13.299 --> 00:26:16.794 this goodie bag is our special thank you for joining us at the summit. I'm 424 00:26:16.794 --> 00:26:19.595 geeked to have you with us and can't wait to see the great things you'll 425 00:26:19.595 --> 00:26:20.975 accomplish with these resources. 426 00:26:23.355 --> 00:26:27.080 Yeah. It's creepy, and I would not say it 427 00:26:27.080 --> 00:26:30.520 that way. And it's so flat sounding. Like, it's 428 00:26:30.520 --> 00:26:34.235 not exciting when in places where it should be. 429 00:26:35.015 --> 00:26:38.455 But there you go. They have their AI tool. But what's interesting about the AI 430 00:26:38.455 --> 00:26:42.140 tool as well is that in post, so in editing, if I 431 00:26:42.140 --> 00:26:45.920 say the wrong thing, which knowing me, I probably will say the wrong thing. 432 00:26:46.620 --> 00:26:50.384 I can change 1 word, and it will change it not 433 00:26:50.384 --> 00:26:54.225 just in the audio, but in the video. Cree be. But there you 434 00:26:54.225 --> 00:26:58.000 go. Riverside is that's an automation that can be 435 00:26:58.000 --> 00:27:01.760 very, very helpful. And, I don't know if I'll have AI 436 00:27:01.760 --> 00:27:03.940 Andrea ever do a podcast episode. 437 00:27:05.985 --> 00:27:09.825 I'm not about that life. What what's even the point? Right? But, yeah, there 438 00:27:09.825 --> 00:27:13.480 you go. Riverside has a bunch of automations that really help. I've started using it 439 00:27:13.480 --> 00:27:17.160 for everything too. Just like they they they have editing very much like Descript 440 00:27:17.160 --> 00:27:20.655 where you can edit the text. I love it. You can 441 00:27:20.655 --> 00:27:24.255 automatically remove all of the, like, pauses. You can remove 442 00:27:24.255 --> 00:27:27.695 umms and ahs if you want, which I like to leave those in because I 443 00:27:27.695 --> 00:27:31.400 think they add flavor and personality personally. But it's an 444 00:27:31.400 --> 00:27:34.680 automation that can really help depending on, you know, what kind of help you need. 445 00:27:34.680 --> 00:27:38.424 So I really like that 1 too. I'll leave you with this as we 446 00:27:38.424 --> 00:27:42.105 wrap up. To keep things mindful and to 447 00:27:42.105 --> 00:27:45.610 keep a focus on, like, thoughtfulness, I do wanna 448 00:27:45.610 --> 00:27:49.050 remind you that as much as I love automations, there's a 449 00:27:49.050 --> 00:27:52.750 balance to being automated and also including personal 450 00:27:52.810 --> 00:27:56.635 touch. Like, I don't want automations to feel like a 451 00:27:56.635 --> 00:28:00.075 robot. So when I have an automated email in my email 452 00:28:00.075 --> 00:28:03.730 sequence, you know, that goes out, I still want the 453 00:28:03.730 --> 00:28:07.490 overall feeling to be, oh, this still came from Andrea. It's just 454 00:28:07.570 --> 00:28:10.550 it's automated. Right? So adding in the personal touch. 455 00:28:11.875 --> 00:28:15.475 I want them to feel genuine and authentic. Like I like I wrote 456 00:28:15.475 --> 00:28:19.315 it or like I I said it, but doesn't 457 00:28:19.315 --> 00:28:21.750 necessarily need to be, 458 00:28:23.410 --> 00:28:26.210 yeah. It just it really helps save me time, but also, you know, there's a 459 00:28:26.210 --> 00:28:29.885 human over here kind of setting up the automations. Also, 460 00:28:29.885 --> 00:28:33.644 with these automations, make sure you check them regularly. It happens all 461 00:28:33.644 --> 00:28:37.245 the time. Something happens in the universe and suddenly they break, 462 00:28:37.245 --> 00:28:41.090 and this happens with Zapier all the time. You gotta go 463 00:28:41.090 --> 00:28:43.890 check it, make sure it's working. They'll send you an email to be like, hey. 464 00:28:43.890 --> 00:28:47.045 This isn't working anymore. You gotta go fix it. You can go fix it. This 465 00:28:47.045 --> 00:28:50.885 happens a lot with social media scheduling tools. The accounts get disconnected all the time. 466 00:28:50.885 --> 00:28:54.725 You gotta reconnect them, such as life. Right now, thankfully, the 467 00:28:54.725 --> 00:28:58.429 robots still need us to run. So, we still gotta, you know, poke and prod 468 00:28:58.429 --> 00:29:02.270 them to keep them going, but there that's important thing to note. And then 469 00:29:02.270 --> 00:29:05.835 lastly, you know, I don't want us to be overly 470 00:29:06.055 --> 00:29:09.115 automated. In my humble opinion, 471 00:29:09.415 --> 00:29:13.060 automations are to help us connect more on a human level 472 00:29:13.060 --> 00:29:16.900 with our lives and with the people in our communities. They're they're here to assist 473 00:29:16.900 --> 00:29:20.705 us, not to replace humankind. Right? Not not to replace 474 00:29:20.845 --> 00:29:24.605 all elements of human interaction. And there is such a thing as 475 00:29:24.605 --> 00:29:28.225 overly automated. If everything you do is automated, 476 00:29:29.400 --> 00:29:32.620 especially as a personal brand or especially as a service, 477 00:29:33.320 --> 00:29:35.500 it can feel a little, 478 00:29:37.815 --> 00:29:41.654 it can feel disconnected. So for example, when I call with a 479 00:29:41.654 --> 00:29:45.270 customer service support line and I need help, I wait 480 00:29:45.270 --> 00:29:49.030 until 0 to speak to a person. Like, I'm not 481 00:29:49.030 --> 00:29:52.570 gonna try to talk to that automated voice. It's just not for me. 482 00:29:52.695 --> 00:29:56.054 Right? It it never understands me, first of all. I think I talk with a 483 00:29:56.054 --> 00:29:59.115 weird accent or something. It just never understands me. 484 00:29:59.895 --> 00:30:03.700 Alexa never understands me either, neither does Siri. So I don't know what that says 485 00:30:03.700 --> 00:30:07.380 about me, except when I'm not talking to it, and then 486 00:30:07.380 --> 00:30:10.995 suddenly, it's like, hello. Like, okay. So when I'm calling for 487 00:30:10.995 --> 00:30:14.615 customer service help, I wanna talk to the human. 488 00:30:14.755 --> 00:30:18.435 I I love the automations. That's great. Give me the human, please. I can explain 489 00:30:18.435 --> 00:30:22.090 my situation. So there, there are certain moments where automation 490 00:30:22.390 --> 00:30:25.670 are always helpful and if there is an option to talk to a human, I'm 491 00:30:25.670 --> 00:30:28.810 choosing it. So think about that in your own brand as well. 492 00:30:29.345 --> 00:30:32.804 Thanks so much for listening to this episode of the Mindful Marketing Podcast. 493 00:30:33.585 --> 00:30:37.424 Make sure you subscribe, rate, and review us on Apple Podcasts 494 00:30:37.424 --> 00:30:41.010 and Spotify. It helps us keep us in the top 100 marketing 495 00:30:41.070 --> 00:30:44.750 podcasts, and that's because of you, dear listener. Coming up 496 00:30:44.750 --> 00:30:48.445 next week, we're continuing this conversation all about marketing automations with 497 00:30:48.445 --> 00:30:51.345 Lucy Reyes. I'll see you then. Bye for now.