1 00:00:00,560 --> 00:00:04,160 Welcome to episode number 346 of the mindful marketing 2 00:00:04,160 --> 00:00:07,839 podcast. And today we're talking about a topic that I know a lot of you 3 00:00:07,839 --> 00:00:11,620 will find interesting, which is how do we be 4 00:00:11,840 --> 00:00:15,285 charismatic, have a great first impression and just speak 5 00:00:15,605 --> 00:00:19,445 confidently and with authority in our marketing. We're gonna dive into that 6 00:00:19,445 --> 00:00:23,285 conversation with today's guest, Trang Nova. But first, a word from 7 00:00:23,285 --> 00:00:27,064 our sponsor. Riverside is the all in one podcast 8 00:00:27,125 --> 00:00:30,904 recording and editing tool that I use for this right here show. 9 00:00:31,150 --> 00:00:34,350 I use it to edit not only the audio in the video, it is like 10 00:00:34,350 --> 00:00:38,190 chef's kiss, magical, making the entire process so 11 00:00:38,190 --> 00:00:41,489 so easy. Plus, I love their 12 00:00:41,550 --> 00:00:45,075 magic AI clips. Their little AI 13 00:00:45,075 --> 00:00:48,775 robot in the background pulls out the most impactful moments 14 00:00:48,835 --> 00:00:52,535 of the episodes without me having to comb through and do it myself, resizes 15 00:00:52,595 --> 00:00:56,355 them for social media. So those vertical videos you see on TikTok and 16 00:00:56,355 --> 00:01:00,200 reels, those all come from magic AI inside of Riverside. It's 17 00:01:00,200 --> 00:01:03,880 literally one click. It spits out 10 clips. I pick the 18 00:01:03,880 --> 00:01:07,400 best one and away I go saves me so much time. If you wanna get 19 00:01:07,400 --> 00:01:10,854 on the Riverside train, check it out today, the links in the show notes, and 20 00:01:10,854 --> 00:01:14,615 make sure to use my code drea, d r e a, at checkout to 21 00:01:14,615 --> 00:01:17,034 get 15% off your membership. 22 00:01:18,695 --> 00:01:22,375 Trang, welcome to the show. Hi, Andrea. Thank you so 23 00:01:22,375 --> 00:01:25,730 much for having me. I'm delighted to be here and ready to have this 24 00:01:25,730 --> 00:01:29,490 conversation. I'm excited to have this conversation as well. Because when I saw your 25 00:01:29,490 --> 00:01:33,010 application come through to be on the podcast, I was like, oh, yes. We need 26 00:01:33,010 --> 00:01:36,530 to talk about this because there is so many people I know who are 27 00:01:36,530 --> 00:01:40,055 listening who want to who wanna do this. But, 28 00:01:40,354 --> 00:01:44,195 first, I wanna talk about, find you you talk 29 00:01:44,195 --> 00:01:47,795 a lot about finding your dream client and speaking to them in a way that's 30 00:01:47,795 --> 00:01:51,240 charismatic. So I want a definition from you of, like, what what is your 31 00:01:51,240 --> 00:01:54,700 dream client and how do you work with your clients to help them find them? 32 00:01:55,640 --> 00:01:59,400 I would actually like to start off by talking about the opposite 33 00:01:59,400 --> 00:02:03,080 of what a dream client isn't. And this 34 00:02:03,080 --> 00:02:06,674 one is something that I want to talk about because you know how 35 00:02:07,215 --> 00:02:10,574 marketing one zero one is writing down that list of the 36 00:02:10,574 --> 00:02:13,935 ideal demographic and psychographic and 37 00:02:13,935 --> 00:02:17,555 then utilizing that to guide your marketing, 38 00:02:17,775 --> 00:02:21,350 to guide your your clients that you work with. Well, your your 39 00:02:21,350 --> 00:02:25,110 dream client isn't just matching these traits with 40 00:02:25,110 --> 00:02:28,890 a list of psychographics or demographics. It's not just an ideal 41 00:02:29,270 --> 00:02:32,650 client who pays well and aligns with the offer. 42 00:02:33,135 --> 00:02:36,735 To me, your dream client is someone who is 43 00:02:36,735 --> 00:02:40,435 the walking embodiment of your mission. 44 00:02:41,455 --> 00:02:45,055 It's it's someone who when you help them, it 45 00:02:45,055 --> 00:02:48,590 brings your mission to life. It brings your vision of your 46 00:02:48,590 --> 00:02:52,030 ideal world and what your life's legacy is 47 00:02:52,030 --> 00:02:55,630 for. And what that means is even if money were off the 48 00:02:55,630 --> 00:02:59,245 table, you would still want to help them. It's the type of person 49 00:02:59,245 --> 00:03:02,705 who you love to help, who your 50 00:03:02,845 --> 00:03:06,685 your relationships become so deep that you could help them all day, 51 00:03:06,685 --> 00:03:10,225 every day. Time just fades away when you're working with them. 52 00:03:10,445 --> 00:03:14,170 And they are the entire essence of why you do 53 00:03:14,170 --> 00:03:17,790 what you do. Yes. I love that. 54 00:03:17,850 --> 00:03:21,290 And I feel like that's a really great place to start this conversation because once 55 00:03:21,290 --> 00:03:24,730 you're talking about that person, you like, there's a natural 56 00:03:24,730 --> 00:03:28,555 energy that comes into what you're saying. But I know 57 00:03:28,555 --> 00:03:32,315 for a lot of people, it's hard to translate that into 58 00:03:32,315 --> 00:03:35,194 our marketing. Right? It's a lot easier to do it when you're talking to someone 59 00:03:35,194 --> 00:03:38,474 one on one and you're excited about their work. How do we then take that 60 00:03:38,474 --> 00:03:42,300 excitement into marketing when we're when we're doing something maybe, you know, 61 00:03:42,300 --> 00:03:45,280 filming a video by ourselves in our office, you know? 62 00:03:45,900 --> 00:03:49,740 Yeah. This one, I think there are so many 63 00:03:49,740 --> 00:03:53,200 schools of thoughts on on how to do this, on how to market 64 00:03:53,420 --> 00:03:57,265 for our our dream client. For me, something that I've 65 00:03:57,265 --> 00:04:01,045 found has worked really, really well and something that I love to share is 66 00:04:02,224 --> 00:04:05,825 to base your marketing around what is true for 67 00:04:05,825 --> 00:04:09,300 you. So yourself, especially five years 68 00:04:09,300 --> 00:04:12,760 ago, three years ago, and even what you're going through right 69 00:04:13,140 --> 00:04:16,820 now. Because a lot of people, they'll they'll base their marketing around to their dream 70 00:04:16,820 --> 00:04:20,660 clients. Right? So they've got their list of psychographics, demographics. They 71 00:04:20,660 --> 00:04:24,265 will, like, try to find this gap in the market that they that they're 72 00:04:24,265 --> 00:04:27,785 going to serve. But then what if your 73 00:04:27,785 --> 00:04:31,625 idea of your ideal client isn't actually 74 00:04:31,625 --> 00:04:35,460 your ideal client? That you start working with them once they once they sign up, 75 00:04:35,460 --> 00:04:39,140 and then you find, actually, this is not really who I want to 76 00:04:39,140 --> 00:04:42,580 be working with. Because sometimes what we think isn't actually what we 77 00:04:42,580 --> 00:04:46,280 experience and what we feel in our business. So instead, 78 00:04:46,340 --> 00:04:50,180 if we are marketing and we're we're sharing content, based on our own 79 00:04:50,180 --> 00:04:53,854 stories, our own challenges, our own 80 00:04:54,155 --> 00:04:56,974 goals and dreams, what is authentically 81 00:04:57,675 --> 00:05:01,514 true and resonates with ourselves, like basing our 82 00:05:01,514 --> 00:05:03,534 marketing on that then 83 00:05:06,220 --> 00:05:09,840 naturally magnetize our dream clients. And sometimes we might even be surprised 84 00:05:09,900 --> 00:05:13,419 who comes to us and who inquires and who our prospects end up being. 85 00:05:13,419 --> 00:05:17,020 But then, because we're being so aligned with 86 00:05:17,020 --> 00:05:20,625 ourselves in our marketing, then we find that those 87 00:05:20,625 --> 00:05:24,465 are our ideal clients after all. How do you see that 88 00:05:24,465 --> 00:05:28,085 showing up for yourself in your marketing? I'm curious how you approach this. 89 00:05:28,784 --> 00:05:32,384 Yeah. This this has been a journey that I've been on over the last few 90 00:05:32,384 --> 00:05:35,490 years because I came from background of a very 91 00:05:35,949 --> 00:05:38,690 clinical science y professional 92 00:05:39,389 --> 00:05:42,770 profession. So I used to be a physiotherapist working, 93 00:05:43,310 --> 00:05:46,990 in in clinics. So I used to portray myself 94 00:05:46,990 --> 00:05:50,095 as very professional, very clean, very, 95 00:05:50,875 --> 00:05:54,635 just straight in everything that I did. And then I started to 96 00:05:54,635 --> 00:05:58,255 attract those type of clients who were into that. Now that's not necessarily 97 00:05:58,715 --> 00:06:01,755 not who I am, but it was just a small part of who I am. 98 00:06:01,755 --> 00:06:05,540 And I was missing a a big part of other parts of who 99 00:06:05,540 --> 00:06:09,320 I am. So when I started to showcase more of my silly side, 100 00:06:09,620 --> 00:06:13,320 my funny side, my like very animated, 101 00:06:13,620 --> 00:06:17,240 energetic side, and that's through reels, 102 00:06:17,380 --> 00:06:20,925 that's through like more conversational tone in my 103 00:06:20,925 --> 00:06:24,545 carousels or in my captions. Then I started to attract 104 00:06:25,005 --> 00:06:28,525 people who were high achieving, driven, professional, but 105 00:06:28,525 --> 00:06:32,180 also like happy to come into my coaching 106 00:06:32,180 --> 00:06:35,700 sessions and have sessions that are not 107 00:06:35,700 --> 00:06:39,480 always completely like straight and clean and professional. Like 108 00:06:40,020 --> 00:06:43,480 I love to coach the way that I'm speaking now. Like I love to, 109 00:06:43,885 --> 00:06:47,345 you know, be animated, love to be energetic and, you know, go 110 00:06:47,485 --> 00:06:50,925 all all around. Like, go over time. We were just talking about this before because 111 00:06:50,925 --> 00:06:53,725 sometimes we're on a roll and I don't want to cut it off. So that's 112 00:06:53,725 --> 00:06:57,280 that's who I am, and I show that in my marketing content. Yeah. I mean, 113 00:06:57,280 --> 00:07:00,960 honestly for me, the biggest compliment is when someone comes into a coaching call with 114 00:07:00,960 --> 00:07:03,920 me and they're like, oh my gosh, you're exactly like you are on the podcast. 115 00:07:03,920 --> 00:07:06,880 You're exactly like you are in social media. I'm like, thank you. Yeah. That's the 116 00:07:06,880 --> 00:07:10,720 point. Yeah. That, and you know what? That's actually like 117 00:07:10,720 --> 00:07:14,215 such a big compliment because not because a lot of people aren't like 118 00:07:14,215 --> 00:07:17,975 that. Yeah. A lot of people, they disappoint their followers or 119 00:07:17,975 --> 00:07:21,335 their fans in real life because there is such a 120 00:07:21,335 --> 00:07:25,035 discrepancy between who they are online and who they are in real life. 121 00:07:25,575 --> 00:07:29,390 Yeah. Okay. So if someone's listening to this and they're like, I hear you. 122 00:07:29,390 --> 00:07:32,750 Yes. And I want to do that so desperately. But then the camera turns on 123 00:07:32,750 --> 00:07:35,550 and I forget all of my thoughts. What are you going to tell this person 124 00:07:35,550 --> 00:07:38,930 to, like, relax and let loose? What what are your strategies for this? 125 00:07:39,550 --> 00:07:43,055 The first one would be to take a moment 126 00:07:43,055 --> 00:07:46,735 before you start rolling with the camera to check-in with 127 00:07:46,735 --> 00:07:50,175 yourself and ask yourself, why am I 128 00:07:50,175 --> 00:07:53,855 really doing this? Because for me, when it 129 00:07:53,855 --> 00:07:57,620 comes to feeling nervous versus feeling confident, a 130 00:07:57,620 --> 00:08:01,460 lot of it comes down to one main focus. And 131 00:08:01,460 --> 00:08:05,300 that is, is the focus on ourselves or is it on our 132 00:08:05,300 --> 00:08:09,060 audience? And I I remember I had this eye 133 00:08:09,060 --> 00:08:12,785 opening moment when I was preparing for my TEDx talk last year. 134 00:08:13,005 --> 00:08:16,605 I was, of course, extremely nervous for this opportunity of a 135 00:08:16,605 --> 00:08:20,365 lifetime. So I was, like, preparing and reading all the books about it. And there 136 00:08:20,365 --> 00:08:24,205 was this book that I read by Lance Allred, and he's written the 137 00:08:24,205 --> 00:08:27,730 book How, How to Give the Million View 138 00:08:27,950 --> 00:08:31,790 TEDx Talk. And he talks about how when he did his 139 00:08:31,790 --> 00:08:35,630 TEDx Talk, he was the first speaker of the day. And for 140 00:08:35,630 --> 00:08:38,895 some people, they love that because it's over and done with. But for some people, 141 00:08:38,895 --> 00:08:42,735 that means that that morning, they are completely in their head. They're nervous. They're going 142 00:08:42,735 --> 00:08:46,335 to open up the day, and he was that person. He was so 143 00:08:46,335 --> 00:08:49,775 anxious feeling the pressure of being the first speaker of the 144 00:08:49,775 --> 00:08:53,400 day in the green room pacing up and down, like, barely able to catch his 145 00:08:53,400 --> 00:08:57,080 breath because he can feel his heartbeat. He can feel that his palms are getting 146 00:08:57,080 --> 00:09:00,600 clammy and sweaty. And then he had a moment where he had 147 00:09:00,600 --> 00:09:04,315 to stop and check-in with himself, and he was like, hold on 148 00:09:04,315 --> 00:09:08,075 a second. I'm here because I have a gift to 149 00:09:08,075 --> 00:09:11,695 share with the audience. Like, I'm here because 150 00:09:11,835 --> 00:09:15,675 I get to help them and touch them and 151 00:09:15,675 --> 00:09:19,470 and lead their lives better. Like, I don't actually owe them anything. If if 152 00:09:19,470 --> 00:09:23,150 anything, they owe me. Right? In in a way of I'm giving them 153 00:09:23,150 --> 00:09:26,750 something. So why don't I just go out there and focus on 154 00:09:26,750 --> 00:09:30,590 that instead of focusing on, oh, am I going to go blank? Are people going 155 00:09:30,590 --> 00:09:34,405 to think something of me? And as soon as he had that, he noticed 156 00:09:34,405 --> 00:09:37,865 a shift in his body and he went instantly from being really 157 00:09:38,005 --> 00:09:41,545 anxious and, nervous to calm 158 00:09:42,485 --> 00:09:46,270 and grounded because he gets to go out there now and 159 00:09:46,270 --> 00:09:49,810 he gets to, if anything, make people's 160 00:09:49,950 --> 00:09:53,710 lives better. Like, the worst is he is 161 00:09:53,710 --> 00:09:57,310 going to go out there and, like, nothing changes, but 162 00:09:57,310 --> 00:10:00,824 then no one owes him anything. So that 163 00:10:00,824 --> 00:10:04,665 focus shift helped him to ground himself. And I find 164 00:10:04,665 --> 00:10:08,024 that as well because I did that before my TEDx talk. I've started doing that 165 00:10:08,024 --> 00:10:11,704 before different talks, different even, like, podcast interviews if it's a big 166 00:10:11,704 --> 00:10:15,404 one that I'm really feeling the the weight of. And 167 00:10:15,870 --> 00:10:19,470 that helps to focus on what I have to give 168 00:10:19,470 --> 00:10:22,610 versus myself. And instantly, that reduces my nerves. 169 00:10:23,150 --> 00:10:26,830 Yeah. Yeah. And I I know for me too, I find it very 170 00:10:26,830 --> 00:10:30,030 helpful to take the spotlight off of myself because I'm not 171 00:10:30,805 --> 00:10:34,245 I'm actually not the kind of person who wants to be front and center. Like, 172 00:10:34,245 --> 00:10:37,925 I'm definitely more of, like, I'm the support role behind the scenes, but to 173 00:10:37,925 --> 00:10:41,685 run our businesses, we kinda have to put ourselves out there a little 174 00:10:41,685 --> 00:10:44,805 bit. And so it is helpful to kind of focus away from me onto other 175 00:10:44,805 --> 00:10:48,430 people. So that being said, what are your 176 00:10:48,430 --> 00:10:51,570 suggestions for someone when they're sitting down to create 177 00:10:51,870 --> 00:10:55,650 their, let's say, video marketing? How do they make that strong first impression? 178 00:10:56,750 --> 00:11:00,585 So firstly, starting with the 179 00:11:00,585 --> 00:11:04,125 intentional focus of why am I here? 180 00:11:04,425 --> 00:11:07,725 Who am I helping? That already, I believe, has 181 00:11:08,425 --> 00:11:12,045 a shift in the way that we show up. Right. From there, 182 00:11:12,570 --> 00:11:16,410 it comes down to a couple of things. So as 183 00:11:16,410 --> 00:11:20,170 a speaking coach, I focus on vocal presence. And 184 00:11:20,170 --> 00:11:23,930 a lot of people think that vocal presence is just about your voice, like 185 00:11:23,930 --> 00:11:27,435 the words that you share and your vocal delivery. But 186 00:11:27,435 --> 00:11:31,215 actually your vocal presence is the combination of 187 00:11:31,435 --> 00:11:35,055 everything that you have when you show up and how that engages 188 00:11:35,275 --> 00:11:39,115 and and how that's congruent with your message. So 189 00:11:39,115 --> 00:11:42,899 when you're showing up online, it's not just about your voice. It's about 190 00:11:42,899 --> 00:11:46,740 your facial expressions. It's about your body language. It's about your 191 00:11:46,740 --> 00:11:50,420 hand gestures. And a lot of people once again are 192 00:11:50,420 --> 00:11:53,720 like, oh, but you know, if I'm feeling nervous, if I'm feeling, 193 00:11:54,420 --> 00:11:57,935 you know, just not completely present that 194 00:11:58,394 --> 00:12:01,694 day, then how am I going to change that? Like, I'm I'm going to, 195 00:12:02,074 --> 00:12:05,675 be affected by how I'm feeling. But actually, it's a 196 00:12:05,675 --> 00:12:09,170 feedback loop. It's not just your confidence levels 197 00:12:09,170 --> 00:12:12,930 or the level of presence that affects your voice and your body language. It's 198 00:12:12,930 --> 00:12:16,290 also your voice and your body language that feeds back into how you 199 00:12:16,290 --> 00:12:19,970 feel. So instantly, if you want to create a 200 00:12:19,970 --> 00:12:23,564 change in your state and how you're feeling, then you can 201 00:12:23,564 --> 00:12:27,324 try some easy switches like this. Increase the 202 00:12:27,324 --> 00:12:30,925 volume of your speaking straight away. That's going to 203 00:12:30,925 --> 00:12:34,764 project you more. That's going to take up more more presence, more 204 00:12:34,764 --> 00:12:38,550 space in people's ears. So increasing your your speaking 205 00:12:38,550 --> 00:12:42,150 volume, not talking too fast, but 206 00:12:42,150 --> 00:12:45,830 not talking too slow either. Because if you're talking too 207 00:12:45,830 --> 00:12:49,670 fast, if you're talking too slow, then that's going to, you know, maybe 208 00:12:49,670 --> 00:12:53,465 show that you're jittery, you're a bit nervous or or you're thinking or you're 209 00:12:53,465 --> 00:12:57,145 unprepared if you're talking too slow. And the third one is 210 00:12:57,145 --> 00:13:00,605 allowing pauses in your conversation. 211 00:13:01,625 --> 00:13:05,005 So when you say something important, pause because 212 00:13:05,145 --> 00:13:08,920 that is going to give your audience time to process what you've just said, 213 00:13:09,380 --> 00:13:13,140 but also showcase that you are comfortable to sit in the space of what 214 00:13:13,140 --> 00:13:16,980 you've just said. And body language is the same. So whether 215 00:13:16,980 --> 00:13:20,565 you're online or you're in person, it doesn't change anything. If 216 00:13:20,565 --> 00:13:24,325 you sit up taller or stand up taller with your shoulders back and 217 00:13:24,325 --> 00:13:28,085 down straight away, you're going to feel more confident and like, 218 00:13:28,085 --> 00:13:31,765 yeah, just automatically Instantly doing it for those people. Yeah. For those not 219 00:13:31,765 --> 00:13:34,740 watching the video, as soon as she said it, I was like, okay, shoulders down, 220 00:13:34,740 --> 00:13:38,200 head up. Reminder. Yes. Little check-in. 221 00:13:38,660 --> 00:13:42,500 Like instantly, it like, if everyone listening now try it. If you were 222 00:13:42,500 --> 00:13:46,020 to sit with your shoulders hunched, your chin down, making 223 00:13:46,020 --> 00:13:49,825 yourself smaller, instantly you feel like you're 224 00:13:49,825 --> 00:13:53,505 not as present. But if you sit or stand up tall, 225 00:13:53,505 --> 00:13:57,105 shoulders back, chin up, and when you're speaking using 226 00:13:57,105 --> 00:14:00,705 big hand gestures, especially between the ideal 227 00:14:00,705 --> 00:14:04,329 zone of your hips to your shoulders and really 228 00:14:04,329 --> 00:14:07,629 take up space, then you're going to immediately 229 00:14:07,930 --> 00:14:11,689 feel more present, more there for whatever it is 230 00:14:11,689 --> 00:14:15,310 that you are doing, whether you're recording a video, you're doing a podcast, 231 00:14:15,610 --> 00:14:19,454 having an interview, and then that feeds back into how 232 00:14:19,454 --> 00:14:22,815 you feel. It makes you feel so much more present, so much more 233 00:14:22,815 --> 00:14:26,575 confident in what it is that you're saying. Okay. I'm 234 00:14:26,575 --> 00:14:30,415 totally over here taking notes y'all because this is so good. When I 235 00:14:30,415 --> 00:14:34,160 think about. So for context, I've been recording videos for 236 00:14:34,160 --> 00:14:37,840 twenty years, which is, like, wild to say, that I started my 237 00:14:37,840 --> 00:14:41,440 YouTube channel in 02/2007. So we're coming down twenty years. Wow. 238 00:14:41,440 --> 00:14:44,740 There's, yeah, there's so many things that I've learned over the years 239 00:14:44,960 --> 00:14:48,785 naturally, but it took me so long to figure out things 240 00:14:48,785 --> 00:14:52,465 like the pausing. Things like, you know, even just 241 00:14:52,465 --> 00:14:55,845 looking at the camera and not looking at the reflection of myself 242 00:14:56,225 --> 00:15:00,010 in the preview screen. I think that does take a lot 243 00:15:00,010 --> 00:15:03,690 of practice and a lot of intentionality, and I'm glad that you called 244 00:15:03,690 --> 00:15:07,370 this out. But one of the ones I wanna talk about is 245 00:15:07,370 --> 00:15:10,829 this idea of increasing the volume 246 00:15:11,535 --> 00:15:15,295 of your voice. Mhmm. What like, why does 247 00:15:15,295 --> 00:15:19,135 that work? Like, I'm not a naturally loud person. I would 248 00:15:19,135 --> 00:15:22,735 say, in fact, I'm the opposite. Like, I 249 00:15:22,735 --> 00:15:26,255 wanna try it, but why why does that work? I wanna I wanna hear 250 00:15:26,255 --> 00:15:29,810 more. Yeah. Of course. So I do want to 251 00:15:29,810 --> 00:15:33,650 preface this with, like, there's no one rule that 252 00:15:33,650 --> 00:15:37,490 fits every situation. Right? And there's a saying that or a 253 00:15:37,490 --> 00:15:41,010 mantra that you can have that is along, along the lines of 254 00:15:41,010 --> 00:15:44,685 this, Be as big as the room. 255 00:15:44,985 --> 00:15:48,425 So reflecting your your vocal presence, your 256 00:15:48,425 --> 00:15:52,185 energy, your volume of you speaking to reflect 257 00:15:52,185 --> 00:15:55,945 the room that you'll be in. For example, right now, we are one on 258 00:15:55,945 --> 00:15:59,670 one. So I'm speaking at a different volume compared to 259 00:15:59,670 --> 00:16:03,430 if I were on stage to a thousand people. So there 260 00:16:03,430 --> 00:16:06,630 there is that, and I do want to mention that it's not always about loud 261 00:16:06,630 --> 00:16:10,390 is better. We want to adapt according to the size of 262 00:16:10,390 --> 00:16:14,204 the room that we are in. But having said that, generally, of course, 263 00:16:14,204 --> 00:16:18,045 if we are speaking like this and we're just mumbling and and we're not really 264 00:16:18,045 --> 00:16:21,805 confident to take up vocal space and audio space because, yeah, 265 00:16:21,805 --> 00:16:25,620 like, we're we're feeling really nervous, that's going to be picked up by the 266 00:16:25,620 --> 00:16:29,060 other person. Because when you drop your volume, you also 267 00:16:29,060 --> 00:16:32,899 often start to not articulate your words as well, and 268 00:16:32,899 --> 00:16:36,735 then you start to change your body language because 269 00:16:36,735 --> 00:16:40,415 it's all linked. It's all joined together. So straight away, now that I'm talking softer, 270 00:16:40,415 --> 00:16:43,855 I'm, like, bringing down my shoulders versus if 271 00:16:43,855 --> 00:16:47,535 you project your voice at a level that's appropriate for the 272 00:16:47,535 --> 00:16:50,595 room that you were in, your articulation improves, 273 00:16:51,300 --> 00:16:54,760 posture improves, hand gestures also increase 274 00:16:55,460 --> 00:16:58,840 to reflect the volume of your speaking. And then suddenly, 275 00:16:59,220 --> 00:17:02,920 you've created this essence of an entire vocal 276 00:17:02,980 --> 00:17:06,040 presence that captivates other people's attention 277 00:17:06,765 --> 00:17:10,464 versus them kind of overlooking you 278 00:17:10,765 --> 00:17:14,285 or, like, you know, doing something else on their screen while you're speaking on 279 00:17:14,285 --> 00:17:18,045 Zoom. Yeah. So it's it's one tool that 280 00:17:18,045 --> 00:17:21,480 you can use that will automatically affect and 281 00:17:21,480 --> 00:17:24,859 influence the other components of vocal presence. 282 00:17:25,480 --> 00:17:29,320 And in simple terms, it increases the space 283 00:17:29,320 --> 00:17:33,000 that you take, but not in a physical way because this is audio. It's going 284 00:17:33,000 --> 00:17:35,740 to take up more space in an audio form. 285 00:17:36,455 --> 00:17:40,295 Yeah. What I love about all of the things you suggested is that 286 00:17:40,295 --> 00:17:43,995 they're so tangible. Right? These are the things that we can 287 00:17:44,055 --> 00:17:47,895 listen to this podcast episode, take away, and and try right away 288 00:17:47,895 --> 00:17:50,130 and see immediate results from that. 289 00:17:51,650 --> 00:17:55,190 What are some of the other things that make us more 290 00:17:55,250 --> 00:17:58,790 charismatic, or what are some of the traits that make people more charismatic 291 00:17:59,170 --> 00:18:02,630 when they're creating content for their marketing? Yeah. Absolutely. 292 00:18:03,010 --> 00:18:06,245 And and before I answer that, Andrea, I wanna, actually, 293 00:18:07,345 --> 00:18:10,005 touch on what you just said about these being tangible. 294 00:18:11,265 --> 00:18:13,845 That's what I love about speaking. 295 00:18:14,865 --> 00:18:18,545 And a lot of people think that to be a good speaker, to be a 296 00:18:18,545 --> 00:18:22,340 good creator, a natural content creator, you have 297 00:18:22,340 --> 00:18:26,120 to be born, this confident charismatic person. 298 00:18:26,820 --> 00:18:30,660 But speaking is a skill. And just 299 00:18:30,660 --> 00:18:34,395 like any skill, like riding a bike or playing the piano, it's 300 00:18:34,395 --> 00:18:37,995 something that anyone can learn and 301 00:18:37,995 --> 00:18:41,294 master with some practice. So that's why 302 00:18:41,995 --> 00:18:45,674 when I'm working with clients, the results can be quite immediate 303 00:18:45,674 --> 00:18:49,100 because it is very tangible. It it can be very quantifiable. 304 00:18:49,720 --> 00:18:53,320 It's not these invisible traits that people have that you 305 00:18:53,320 --> 00:18:57,000 can't put your finger on. No. They're actually very tangible. So 306 00:18:57,000 --> 00:19:00,840 charisma is the same. A lot of people can 307 00:19:00,840 --> 00:19:03,955 identify someone in their life who's charismatic. 308 00:19:04,575 --> 00:19:07,855 So if you were to pause for a moment, think of people in your life, 309 00:19:07,855 --> 00:19:11,315 you'll probably be able to identify someone who's very charismatic. 310 00:19:12,255 --> 00:19:15,555 But the part that challenges people is being able to 311 00:19:16,120 --> 00:19:19,880 pick out why they were charismatic. But research has 312 00:19:19,880 --> 00:19:23,640 shown that charisma is made up of two main 313 00:19:23,640 --> 00:19:26,679 traits. In fact, these two main traits make up 314 00:19:26,679 --> 00:19:30,475 82% of your charisma. So if you work on 315 00:19:30,475 --> 00:19:34,235 these two traits, you'll already be 82% better at leaving 316 00:19:34,235 --> 00:19:37,294 an impression. These two traits are warmth 317 00:19:37,995 --> 00:19:41,835 and competence. So warmth are the cues that 318 00:19:41,835 --> 00:19:45,330 you give someone to make them feel like they can trust you. 319 00:19:46,529 --> 00:19:50,210 You. Straight away, if I were to come onto this call, Andrea, and I 320 00:19:50,210 --> 00:19:53,649 have a big smile, my my I've got open 321 00:19:53,649 --> 00:19:57,250 posture with my arms open, my palms are up, then straight 322 00:19:57,250 --> 00:20:00,945 away, you'll feel safe in my presence. You'll feel like that you 323 00:20:00,945 --> 00:20:04,165 can trust me more. Straight away we're going to be friends. 324 00:20:05,265 --> 00:20:08,805 But that's not the only part of marketing that you want to get right. Right? 325 00:20:09,425 --> 00:20:13,250 The other part is the competence. Competence are 326 00:20:13,250 --> 00:20:16,770 the cues that you give someone to show them that they can 327 00:20:16,770 --> 00:20:20,309 rely on you. So showing that you are 328 00:20:20,450 --> 00:20:24,210 credible, that you are, authoritative, and you know 329 00:20:24,210 --> 00:20:27,705 what it is that you're talking about. So ways that you can be 330 00:20:27,705 --> 00:20:31,225 more, you can show more competence is eye 331 00:20:31,225 --> 00:20:34,745 contact, what we were just talking about before. And, yeah, this is the big 332 00:20:34,745 --> 00:20:38,585 thing. When we're doing Zoom and online videos, too many people, they 333 00:20:38,585 --> 00:20:42,045 look at the screen. But you actually want to be looking at the actual 334 00:20:42,220 --> 00:20:45,900 camera. I know that might seem obvious, but a lot of people do it. Here's 335 00:20:45,900 --> 00:20:49,420 the thing as well that I'll add in. If you're having a conversation with 336 00:20:49,420 --> 00:20:53,180 someone on Zoom Yeah. If you're doing an Instagram 337 00:20:53,180 --> 00:20:56,545 live, for example, where there are two people, make sure that you're looking at the 338 00:20:56,545 --> 00:21:00,385 camera not only when you are speaking, but when you're listening to 339 00:21:00,385 --> 00:21:04,145 the other person, which is challenging because when the other person's talking, 340 00:21:04,145 --> 00:21:07,365 you want to look at them. And yes, look down at them. 341 00:21:07,585 --> 00:21:10,970 But 40% of the time at 342 00:21:10,970 --> 00:21:14,730 least look up to the camera to show that you're actually looking at the 343 00:21:14,730 --> 00:21:18,250 other person because that's what's going to be perceived on the other 344 00:21:18,250 --> 00:21:21,850 end. The other part of that as well that I want to mention about eye 345 00:21:21,850 --> 00:21:25,635 contact is you don't want to stare into 346 00:21:25,635 --> 00:21:29,415 the other person's eyeballs the whole time that they are talking. 347 00:21:31,075 --> 00:21:32,535 That's sweet. Eye contact is good. 348 00:21:34,755 --> 00:21:38,434 But if we are staring into their eyeballs the whole time, 349 00:21:38,434 --> 00:21:42,250 it can actually seem a little bit inauthentic, which 350 00:21:42,250 --> 00:21:45,950 is the opposite of what you'd think. So the main thing is as long as 351 00:21:46,090 --> 00:21:49,929 you look into their eyes and you make eye contact at the end 352 00:21:49,929 --> 00:21:53,365 of the sentences of what it is that you were saying. So when you 353 00:21:53,365 --> 00:21:56,905 finish your sentence, you look into their eyes and that shows 354 00:21:57,205 --> 00:22:00,885 complete confidence and conviction in what it is that you're saying. So 355 00:22:00,885 --> 00:22:04,025 that's one part of competence shows that you're confident, 356 00:22:04,565 --> 00:22:08,399 confident and clear in your message. The other thing is 357 00:22:08,399 --> 00:22:12,240 posture. So shoulders down, is going to really help as 358 00:22:12,240 --> 00:22:15,919 well because then if your shoulders up and you're showing that you're tense, then 359 00:22:15,919 --> 00:22:19,679 you're going to lack that credibility that you want to portray to the 360 00:22:19,679 --> 00:22:23,495 other person. Yeah. Oh, this is brilliant. I love this. 361 00:22:23,495 --> 00:22:26,615 Oh, I have two follow-up questions because there are two things that came to mind 362 00:22:26,615 --> 00:22:30,315 as you were talking. So the first thing is you mentioned this word 363 00:22:30,535 --> 00:22:34,135 authenticity and how, you know, staring 364 00:22:34,135 --> 00:22:37,540 into someone's eyeballs may feel a little bit inauthentic. 365 00:22:37,920 --> 00:22:41,220 But I wanna talk about this line and this balance between 366 00:22:41,760 --> 00:22:45,200 showing up on online authentically and 367 00:22:45,200 --> 00:22:49,040 confidently because, you know, sometimes we're I don't feel so confident, 368 00:22:49,040 --> 00:22:52,775 but I still wanna show up in a confident way. So how do we 369 00:22:52,775 --> 00:22:56,395 balance this idea of being authentic, but also 370 00:22:56,695 --> 00:23:00,055 kind of, like, putting all these tips and tricks into the mix so that we 371 00:23:00,055 --> 00:23:03,435 do appear more confident, maybe even more confident than we actually are? 372 00:23:04,090 --> 00:23:07,610 Great question. Authenticity is one that 373 00:23:07,610 --> 00:23:10,590 we, you know, that gets talked about a lot, 374 00:23:11,210 --> 00:23:14,970 especially in the world of social media and marketing. To 375 00:23:14,970 --> 00:23:18,735 me, two things. The first thing is because a 376 00:23:18,735 --> 00:23:22,195 lot of the listeners are coaches or solopreneurs 377 00:23:22,575 --> 00:23:26,175 or creators, there is an expectation to show up 378 00:23:26,175 --> 00:23:30,015 online a lot. Right? Like post every day, shop 379 00:23:30,015 --> 00:23:33,850 on stories every single day. For me, I think 380 00:23:33,850 --> 00:23:37,070 that's actually changed. And I know that you talk about this 381 00:23:37,289 --> 00:23:40,830 where the landscape changes fast and 382 00:23:40,889 --> 00:23:44,250 the advice of showing up every day, I don't think that is 383 00:23:44,250 --> 00:23:47,935 necessarily relevant anymore because there there 384 00:23:47,935 --> 00:23:51,695 is so much content. You're actually better off focusing on 385 00:23:51,695 --> 00:23:55,455 the quality of your energy when you do show up because 386 00:23:55,455 --> 00:23:58,575 that gets picked up by people versus just showing up every day for the sake 387 00:23:58,575 --> 00:24:02,220 of it. So my first my first rule is I'll 388 00:24:02,220 --> 00:24:05,679 only show up on stories when I genuinely 389 00:24:06,140 --> 00:24:09,660 feel like it. And that might not be every day. Like, there are 390 00:24:09,660 --> 00:24:12,880 days where I'm at home in my home clothes, 391 00:24:13,260 --> 00:24:16,615 sans makeup, not looking at my best, but I am 392 00:24:16,615 --> 00:24:20,295 working. And those are my days that I may or may not show up on 393 00:24:20,295 --> 00:24:23,815 Instagram. Not to say that you can't show up without makeup, but, like, that's just 394 00:24:23,815 --> 00:24:27,575 an example. Other days, on days where I'm coaching, on days 395 00:24:27,575 --> 00:24:31,250 where I'm doing podcasting, I am lit up. Like, I am energized. 396 00:24:31,250 --> 00:24:34,850 I'm already in the zone of talking and I can just keep 397 00:24:34,850 --> 00:24:38,610 talking as you could probably tell. And that's when I'll be 398 00:24:38,610 --> 00:24:42,149 like, alright. I've got these ideas. I wanna show up. I wanna I wanna talk. 399 00:24:42,289 --> 00:24:45,190 So that's that's the first one. The second one 400 00:24:45,730 --> 00:24:49,055 is having a look at what 401 00:24:49,515 --> 00:24:53,275 authentic actually is to you. Because sometimes people 402 00:24:53,275 --> 00:24:57,055 think that and this is depending on how you define 403 00:24:57,275 --> 00:25:00,770 the these terms. To me, there is no difference 404 00:25:00,910 --> 00:25:04,750 between confidence and authenticity. Sometimes people think it's 405 00:25:04,750 --> 00:25:08,590 like two different things. It's like, oh, if I, if I'm, like, showing 406 00:25:08,590 --> 00:25:12,350 up and, like, doing these body language changes and these 407 00:25:12,350 --> 00:25:16,174 vocal changes, then I'm not being authentic anymore. But actually, 408 00:25:16,715 --> 00:25:20,335 I think they're the same thing. I think confidence is authenticity. 409 00:25:21,034 --> 00:25:24,335 And the reason I think that is confidence to me 410 00:25:24,875 --> 00:25:28,715 is being aware of and acknowledging who 411 00:25:28,715 --> 00:25:32,320 you are and all that you've achieved. Right? Like, you're proud of who you are. 412 00:25:32,320 --> 00:25:35,919 You you want to showcase that. But what comes with 413 00:25:35,919 --> 00:25:39,460 that self awareness is also self awareness of your weaknesses 414 00:25:39,919 --> 00:25:43,679 of things that you may not be so good at. So it's actually having 415 00:25:43,679 --> 00:25:47,414 both. It's being confidence to acknowledge and own all of who 416 00:25:47,414 --> 00:25:50,235 you are, the strengths and the weaknesses. 417 00:25:51,095 --> 00:25:54,875 And when we have that kind of well rounded 418 00:25:54,934 --> 00:25:58,534 awareness, then we can be proud of ourselves, but also have the 419 00:25:58,534 --> 00:26:02,150 humility to share that we're not perfect 420 00:26:02,210 --> 00:26:05,809 and we don't have it all sorted. And that is authenticity to 421 00:26:05,809 --> 00:26:09,410 me versus arrogance, which 422 00:26:09,410 --> 00:26:12,855 is one tier like, the one 423 00:26:12,855 --> 00:26:16,495 tier above where people think that, you know, 424 00:26:16,495 --> 00:26:19,835 they're they've got it all. They've got it all sorted out. They know everything 425 00:26:20,935 --> 00:26:24,615 and that they are superior to others. That's not 426 00:26:24,615 --> 00:26:28,149 necessarily confidence. That's arrogance where you're like, 427 00:26:28,149 --> 00:26:31,830 yep. I'm the best. I'm better than everyone else. And then 428 00:26:31,830 --> 00:26:35,130 that comes across in in any interaction. 429 00:26:35,509 --> 00:26:38,955 So authenticity comes from being 430 00:26:38,955 --> 00:26:42,635 confident, knowing all that you are, all that you've achieved, your 431 00:26:42,635 --> 00:26:46,414 strengths, what you what you do really well. And then also having the humility 432 00:26:46,554 --> 00:26:50,315 to embrace that you're you don't have it 433 00:26:50,315 --> 00:26:53,835 all sorted out and you've got these weaknesses and you've got times that you've 434 00:26:53,835 --> 00:26:57,240 failed or, like, seemingly failed in the past. 435 00:26:57,780 --> 00:27:01,380 Yeah. I love this distinction between confidence and 436 00:27:01,380 --> 00:27:05,220 arrogance because I think there is an assumption, especially those of us who post 437 00:27:05,220 --> 00:27:08,894 our lives online. We see everyone else posting their lives online. Right? 438 00:27:08,894 --> 00:27:12,414 There is this assumption of arrogance, I think, sometimes with some of it. And we 439 00:27:12,414 --> 00:27:16,255 are kind of, like, playing with that edge a little bit. But I love 440 00:27:16,255 --> 00:27:20,095 this idea of authentically showing up in a way that's confident, but 441 00:27:20,095 --> 00:27:23,315 still showing the flaws and the bumps along the way. 442 00:27:23,770 --> 00:27:27,370 Yeah. Okay. So my second question is really geared towards my 443 00:27:27,370 --> 00:27:30,670 introverts, which I put myself solidly in the introvert 444 00:27:30,730 --> 00:27:34,170 category. It took me years to get to the point where I feel 445 00:27:34,170 --> 00:27:37,685 comfortable enough to do video online. But even now 446 00:27:37,685 --> 00:27:41,225 speaking in person, I would rather not. Like, I do it. 447 00:27:41,285 --> 00:27:45,125 Right? But to me, it is not fun at all. I get the armpit 448 00:27:45,125 --> 00:27:48,965 sweats like hella crazy. So, yeah, it's not 449 00:27:48,965 --> 00:27:52,750 for me. What do we what do we say to the introverted people, the 450 00:27:52,750 --> 00:27:56,590 people who are maybe shier, the people who, you know, are really hesitant to 451 00:27:56,590 --> 00:28:00,350 put themselves out there like this? Or what advice do you have 452 00:28:00,350 --> 00:28:04,030 for them? Yes. I'm so glad that you bring 453 00:28:04,030 --> 00:28:07,655 this up because I also put my hand up to say that I am 454 00:28:07,655 --> 00:28:11,495 an introvert as well. Although my Myers Briggs type indicator says 455 00:28:11,495 --> 00:28:15,095 I'm, like, 49%. So I'm, like, right on the, you know, the 456 00:28:15,095 --> 00:28:18,775 borderline between the two. What I what I say 457 00:28:18,775 --> 00:28:22,309 is, hey, if you're an introvert, embrace it 458 00:28:22,450 --> 00:28:25,809 because you don't have to be an extrovert to 459 00:28:25,809 --> 00:28:29,429 be an engaging and captivating creator 460 00:28:29,570 --> 00:28:33,110 or a marketer or a speaker. You really don't have to be. 461 00:28:34,450 --> 00:28:37,905 Brene Brown, one of the best speakers, one of the 462 00:28:37,905 --> 00:28:41,585 most famous authors, she's an 463 00:28:41,585 --> 00:28:45,265 introvert. And if you've watched her TED Talk, you'll 464 00:28:45,265 --> 00:28:48,865 see that when she goes on stage, and this is why people love her so 465 00:28:48,865 --> 00:28:52,600 much, she's she's very friendly. She's she's 466 00:28:52,740 --> 00:28:56,500 very authentic. She's very her. She's got filler words in her TED 467 00:28:56,500 --> 00:28:59,940 Talk. But that's the thing. That's actually intentional because she's on 468 00:28:59,940 --> 00:29:02,600 there as the archetype of the friend. 469 00:29:03,815 --> 00:29:07,255 She doesn't have to be loud and rah rah and in your 470 00:29:07,255 --> 00:29:10,775 face to be able to spread a message 471 00:29:10,775 --> 00:29:14,315 effectively. She just has to be her. 472 00:29:15,415 --> 00:29:19,240 So that's what I say. Like, you don't have to be like that 473 00:29:19,240 --> 00:29:23,000 person that you imagine as being, you know, really animated and really 474 00:29:23,000 --> 00:29:26,600 loud and always out and about. Instead, why don't you 475 00:29:26,600 --> 00:29:30,360 focus on the times that you are showing up and do 476 00:29:30,360 --> 00:29:33,965 that really well? So if you are speaking, if you are creating 477 00:29:33,965 --> 00:29:37,804 content, whatever it is, then show up and 478 00:29:37,804 --> 00:29:41,485 give it your all. Then honor the fact that you 479 00:29:41,485 --> 00:29:45,325 need to go home and be in silence and solitude for the rest of 480 00:29:45,325 --> 00:29:49,010 the day. And that's okay. Right? That's 481 00:29:49,010 --> 00:29:52,610 okay. You know? That's not going to that's not that's not going 482 00:29:52,610 --> 00:29:56,290 to stop you or, hold you back from being 483 00:29:56,290 --> 00:30:00,070 able to captivate and create an impression 484 00:30:00,775 --> 00:30:04,535 when you're out and about or when you are online. It's just the fact 485 00:30:04,535 --> 00:30:08,315 that you do need to honor, that you need to recover in silence as well. 486 00:30:08,934 --> 00:30:12,315 Yeah. That's totally me. And it's also why I find, 487 00:30:13,340 --> 00:30:16,880 reading to be so restorative for me because it's a very quiet 488 00:30:16,940 --> 00:30:20,700 entertainment activity. Right? And so I find that I 489 00:30:20,700 --> 00:30:23,340 need that too so that I can go out and, like, do this through the 490 00:30:23,340 --> 00:30:26,985 work that I do. What piece of 491 00:30:26,985 --> 00:30:30,825 advice or a thought is something that you wanna leave 492 00:30:30,825 --> 00:30:34,665 to those people who are listening? Maybe something I didn't ask you. I 493 00:30:34,665 --> 00:30:38,125 want to say this. Research has shown that 494 00:30:38,750 --> 00:30:42,210 when there is a discrepancy between what you were saying 495 00:30:42,430 --> 00:30:45,970 versus how you were saying it, it's actually 496 00:30:46,670 --> 00:30:50,510 93% of your message that comes from how you 497 00:30:50,510 --> 00:30:53,730 were saying it. Mhmm. So what I mean by that is 498 00:30:54,304 --> 00:30:58,085 our words, of course, they matter. But when there's a discrepancy 499 00:30:58,225 --> 00:31:01,985 between our words and our body language or the way that we are saying it, 500 00:31:01,985 --> 00:31:05,045 the way that we deliver our message becomes more important. 501 00:31:05,745 --> 00:31:09,340 93%, in fact. So if I were like to you, 502 00:31:09,560 --> 00:31:13,400 if I were on a discovery call maybe and I'm on Zoom and 503 00:31:13,400 --> 00:31:15,820 and talking to a client and I'm like, yeah, so that's 504 00:31:16,440 --> 00:31:20,280 $6,000 And for anyone who's just listening, I've 505 00:31:20,280 --> 00:31:23,955 got three fingers up, but I've just said $6,000 506 00:31:24,815 --> 00:31:28,495 Right there and then, I've probably eroded your trust because you're 507 00:31:28,495 --> 00:31:32,255 now confused about what I'm actually saying. And 508 00:31:32,255 --> 00:31:36,095 at the same time, you're going to be more inclined, whether you realize it 509 00:31:36,095 --> 00:31:39,559 or not, to follow my body language over my 510 00:31:39,559 --> 00:31:43,000 words because anyone can say anything, but your body 511 00:31:43,000 --> 00:31:46,600 language doesn't lie. The way that you deliver your facial 512 00:31:46,600 --> 00:31:50,295 expressions, your your vocal delivery does not lie. So 513 00:31:50,455 --> 00:31:54,215 you're going to be more inclined to believe my body language. So what I 514 00:31:54,215 --> 00:31:57,735 want to say is if you're a content creator, a 515 00:31:57,735 --> 00:32:01,415 coach, you want to be a visible leader in 516 00:32:01,415 --> 00:32:04,155 your industry, then please 517 00:32:04,890 --> 00:32:08,570 work on your delivery, not just what it is that you're 518 00:32:08,570 --> 00:32:12,170 saying, because that is arguably just as 519 00:32:12,170 --> 00:32:15,770 important, if not more than the words. Oh my 520 00:32:15,770 --> 00:32:19,050 gosh. That was so good. I love this. I love this so much. And you've 521 00:32:19,050 --> 00:32:22,875 given me homework to do. For those for those people who are listening, who 522 00:32:22,875 --> 00:32:26,554 are like, yes. I need this level of support. I know that you have, 523 00:32:28,075 --> 00:32:31,355 a way that we can work with you. Can you tell us a little bit 524 00:32:31,355 --> 00:32:35,100 more about the speaker's edge speaking analysis? Yeah. 525 00:32:35,100 --> 00:32:38,700 Absolutely. So this is something that I am more than 526 00:32:38,700 --> 00:32:42,480 happy to offer to the listeners. It is actually a 527 00:32:42,540 --> 00:32:46,300 one on one speaker's analysis where we hop onto 528 00:32:46,300 --> 00:32:50,125 a Zoom call for thirty minutes, and I want to get 529 00:32:50,125 --> 00:32:53,884 to know you and hear you speak, hear you introduce yourself and talk about 530 00:32:53,884 --> 00:32:57,725 your business and talk about your offer. And that way, I can give 531 00:32:57,725 --> 00:33:01,024 you some feedback on what your speaking personality 532 00:33:01,245 --> 00:33:05,000 is and then how you can optimize and 533 00:33:05,059 --> 00:33:08,679 strengthen your delivery to amplify 534 00:33:08,740 --> 00:33:12,580 who you really are and what you have to offer. And I don't offer 535 00:33:12,580 --> 00:33:16,340 this to everyone because, of course, if I were doing, you know, thirty minute sessions 536 00:33:16,340 --> 00:33:19,405 with with people all day every day, I wouldn't be able to get any other 537 00:33:19,405 --> 00:33:22,684 work done, but I'm more than happy to offer that to the listeners. So if 538 00:33:22,684 --> 00:33:26,065 anyone wants to have, their speaking, 539 00:33:27,005 --> 00:33:30,765 analyzed and to understand more about their speaking personality and 540 00:33:30,765 --> 00:33:34,600 ways they can improve how they show up, then, yeah, I'm sure 541 00:33:34,600 --> 00:33:37,480 the link will be in the podcast description, and then we can get to know 542 00:33:37,480 --> 00:33:41,240 each other. Yeah. Y'all hop on this. This is an amazing 543 00:33:41,240 --> 00:33:43,180 value. Wow. Thank you. Okay. 544 00:33:43,240 --> 00:33:47,000 Onlinedreya.com/34six. That's 346 where you can 545 00:33:47,000 --> 00:33:50,764 get the link to that and all of the links to hang out with Trang 546 00:33:50,764 --> 00:33:54,605 online. Where's your favorite what's your favorite social platform or online community 547 00:33:54,605 --> 00:33:57,825 to spend time on? I'm going to say Instagram, 548 00:33:58,125 --> 00:34:01,585 but LinkedIn is kind of making 549 00:34:01,644 --> 00:34:05,389 moves. Yeah. Like, over the last few months, I've made an intentional effort 550 00:34:05,389 --> 00:34:08,909 to spend more time on there, and I'm like, I'm a fan. Like, I'm I'm 551 00:34:08,909 --> 00:34:12,369 spending time on there every day now. So, yeah, either Instagram or LinkedIn. 552 00:34:12,670 --> 00:34:15,710 Yeah. I could definitely see LinkedIn for you, especially with their new, 553 00:34:16,585 --> 00:34:20,425 emphasis on video. I could definitely see you over there. Okay. Cool. 554 00:34:20,425 --> 00:34:22,505 So I'll put both of those link well, I'll put all of the links in 555 00:34:22,505 --> 00:34:26,265 the show notes. On landray.com/34six. Trang, thank you so much for being 556 00:34:26,265 --> 00:34:29,945 on the show today. Thank you. I really enjoyed this, and I'm really 557 00:34:29,945 --> 00:34:33,780 looking forward to, hopefully, giving value so that the 558 00:34:33,780 --> 00:34:37,080 audience can take us away and implement it straight away. 559 00:34:37,540 --> 00:34:41,380 Yes. I love that so much. And thank you, dear listener, for tuning 560 00:34:41,380 --> 00:34:44,900 in to another episode of the Mindful Marketing Podcast coming up in the 561 00:34:44,900 --> 00:34:48,574 Mindful Marketing Lab. If you're not in the lab, why not come on in and 562 00:34:48,574 --> 00:34:52,255 join us? The water is fine. We're talking about keyword research this 563 00:34:52,255 --> 00:34:56,014 month with our special guest, Meg Casebolt. I will also be doing 564 00:34:56,014 --> 00:34:59,775 my monthly What's the Scoop episode where I will be 565 00:34:59,775 --> 00:35:03,559 going live and giving you the scoop on all of the marketing trends, 566 00:35:04,180 --> 00:35:08,020 the dates you need to know, and I'll be sharing some strategies 567 00:35:08,020 --> 00:35:11,299 that I see working really well out there in the wild. So if you wanna 568 00:35:11,299 --> 00:35:14,744 know what's working here now and today, you gotta be in the Mindful Marketing 569 00:35:14,744 --> 00:35:18,265 Lab. You can find the link to that in the show notes as well. Next 570 00:35:18,265 --> 00:35:22,045 week, I'll be talking to Anish Patel about the power of podcasting 571 00:35:22,185 --> 00:35:25,865 and content repurposing. Stay tuned for that. I'll see you then. Bye 572 00:35:25,865 --> 00:35:26,605 for now.