WEBVTT 1 00:00:06.560 --> 00:00:10.224 Welcome to the Mindful Marketing Podcast. I'm your host, 2 00:00:10.224 --> 00:00:13.985 Andrea Jones. Tune in every week as 3 00:00:13.985 --> 00:00:17.585 we redefine marketing playbooks to break free from what we should 4 00:00:17.585 --> 00:00:21.029 do so that we can scroll less, connect 5 00:00:21.029 --> 00:00:23.210 more, and grow together. 6 00:00:28.695 --> 00:00:32.235 I've talked about this before on the podcast, but social media is becoming 7 00:00:32.534 --> 00:00:36.240 a search platform. SEO, search engine 8 00:00:36.240 --> 00:00:39.840 optimization, is becoming even more important. Yes. And our favorite 9 00:00:39.840 --> 00:00:43.540 social platforms like TikTok. And today I have Erin 10 00:00:43.600 --> 00:00:47.205 Alilla on the podcast to talk all about it. Let's get into 11 00:00:47.205 --> 00:00:50.565 it. Before we get into it, this episode is sponsored by 12 00:00:50.565 --> 00:00:54.350 Riverside, which is the all in one podcasting tool we now use 13 00:00:54.410 --> 00:00:57.390 for our show and y'all they feel super luxurious. 14 00:00:58.250 --> 00:01:01.930 Riverside is the all in one podcasting and video recording 15 00:01:01.930 --> 00:01:05.615 tool that gives you studio quality recordings and lightning fast 16 00:01:05.615 --> 00:01:09.235 editing right inside your browser, and, y'all, it's super intuitive 17 00:01:09.295 --> 00:01:12.939 and easy to use. Once your recording is done, you'll be able to 18 00:01:12.939 --> 00:01:16.479 automatically download separate audio and video tracks 19 00:01:16.619 --> 00:01:19.679 and edit it all within a few clicks. It's really very easy. 20 00:01:20.425 --> 00:01:24.185 So head over to Riverside and you'll get 15% off. 21 00:01:24.185 --> 00:01:27.940 That's 1 5% off using my code Drea, d r e a, 22 00:01:28.020 --> 00:01:31.140 at checkout. But y'all, it's free to get started. So click the link in the 23 00:01:31.140 --> 00:01:34.740 show notes and get started today. Hey. Thanks so much for having 24 00:01:34.740 --> 00:01:38.315 me. I'm so excited, Erin, because I know you 25 00:01:38.555 --> 00:01:42.395 you're you come from a copywriting expertise. You have 26 00:01:42.395 --> 00:01:45.960 this beautiful background in storytelling. You're 27 00:01:45.960 --> 00:01:49.660 also a podcaster. You have so many, like, creative modalities 28 00:01:49.720 --> 00:01:53.080 that you play in. And so I'm really excited to just, like, pick your brain 29 00:01:53.080 --> 00:01:56.785 today. And I know that you actually this 30 00:01:56.785 --> 00:02:00.465 goes way back. Like, you started your I shouldn't say 31 00:02:00.465 --> 00:02:04.290 started, but you have a career in this because your 32 00:02:04.290 --> 00:02:07.590 PhD thesis, right, was in 33 00:02:07.970 --> 00:02:11.775 social media. Can you tell us a little bit about it? Okay. So for 34 00:02:11.855 --> 00:02:14.495 I'm gonna correct you a little. Yeah. Not that I don't want to have a 35 00:02:14.495 --> 00:02:17.694 PhD because I've been dying to add the word doctor to my name, but it's 36 00:02:17.694 --> 00:02:21.340 actually an MFA. So I cannot claim the 37 00:02:21.340 --> 00:02:25.099 full PhD. Although if anyone wants to call me doctor Alola, I will 38 00:02:25.099 --> 00:02:28.595 happily answer. You are right, though. Overall, 39 00:02:28.595 --> 00:02:31.975 though, my MFA program was a 40 00:02:32.515 --> 00:02:36.180 really full term long study of the idea of writing. 41 00:02:36.739 --> 00:02:40.500 And instead of just writing a thesis of a body of work for our 42 00:02:40.500 --> 00:02:44.260 own creative writing, we actually had to spend an entire semester doing 43 00:02:44.260 --> 00:02:47.955 a critical thesis and study something that was important 44 00:02:48.015 --> 00:02:51.614 to both our genre and my genre was creative 45 00:02:51.614 --> 00:02:55.400 nonfiction, which is essay and memoir, and something 46 00:02:55.400 --> 00:02:59.080 about the world around us. So at the time, and I'm an old 47 00:02:59.080 --> 00:03:02.760 lady here. So at the time, this was in the early 2000s, I think 48 00:03:02.760 --> 00:03:06.125 maybe 2010 ish. It social media 49 00:03:06.185 --> 00:03:09.865 was definitely a public thing. It wasn't just, you know, for 50 00:03:09.865 --> 00:03:13.360 college students anymore. But it wasn't used for 51 00:03:13.360 --> 00:03:17.200 business. It wasn't used in the ways that we use it these days. So 52 00:03:17.200 --> 00:03:20.260 what I did was for my critical thesis, I studied 53 00:03:20.915 --> 00:03:24.275 how the what we post on social media is 54 00:03:24.275 --> 00:03:27.815 actually writing our own mini memoirs for us. 55 00:03:28.100 --> 00:03:31.640 So it was the idea behind, like, what are you sharing? 56 00:03:32.500 --> 00:03:35.995 And the statuses, the post, the 57 00:03:36.155 --> 00:03:39.534 now what you'd call, like, things like stories and reels that we're sharing 58 00:03:39.834 --> 00:03:43.680 very often have a backstory to them. So what you 59 00:03:43.680 --> 00:03:47.359 may see in someone's, text post, let's say, now on 60 00:03:47.359 --> 00:03:51.200 threads or previously on Twitter and Facebook, there's usually a story that 61 00:03:51.200 --> 00:03:54.985 influences what gets shared, and you don't get the whole story. So how 62 00:03:54.985 --> 00:03:58.825 does the sum of all these statuses kind of, build into a 63 00:03:58.825 --> 00:04:02.650 larger story about who a person is? Yeah. Fast forward 64 00:04:02.650 --> 00:04:06.489 to today, how does what we share for our business and our 65 00:04:06.489 --> 00:04:10.235 personal lives build this fuller autobiography, 66 00:04:10.535 --> 00:04:14.215 I guess you can say now, of who we are as individuals and what we 67 00:04:14.215 --> 00:04:17.640 stand for in our businesses. Yeah. Oh, that's such a 68 00:04:17.640 --> 00:04:21.240 fascinating take because I do think sometimes as business owners, we 69 00:04:21.240 --> 00:04:25.085 think very short term. Like, this is what I have to promote 70 00:04:25.085 --> 00:04:28.445 right now or this is what, you know, the message that I wanna share 71 00:04:28.445 --> 00:04:32.065 today. When really what you're doing is you're building a body of work 72 00:04:32.509 --> 00:04:36.349 digitally online even outside of social media with your blogs and 73 00:04:36.349 --> 00:04:39.810 your podcast and your YouTube videos. Like, you're building 74 00:04:40.875 --> 00:04:44.495 a history there, right, that people can go back and, like, 75 00:04:44.955 --> 00:04:48.795 peruse and look at. No pressure though. No pressure. And they do if 76 00:04:48.795 --> 00:04:52.408 you think about it. You know? So, like, we're we're talking today more 77 00:04:52.408 --> 00:04:56.031 about, like, how how to get found using social, for your 78 00:04:56.031 --> 00:04:59.845 business and obviously, ideally, how to convert with the social that you're creating. 79 00:04:59.985 --> 00:05:03.745 But we so we have to think that like, this cannot be 80 00:05:03.745 --> 00:05:07.320 something that's like, subconsciously done or 81 00:05:07.320 --> 00:05:10.460 unconsciously done this creation of content that we're doing because 82 00:05:10.840 --> 00:05:14.685 people in your audience who you do not know at all have found 83 00:05:14.685 --> 00:05:18.125 you, and they are 100% judging you and your 84 00:05:18.125 --> 00:05:21.889 business on what you have shared. So there's that body of work that 85 00:05:21.889 --> 00:05:25.650 you've created, right? So all of these people that you're hoping to 86 00:05:25.650 --> 00:05:29.410 attract, you have to convince them that you are the right person for 87 00:05:29.410 --> 00:05:32.425 them. And not that I say this as in like, you know, the pressure is 88 00:05:32.425 --> 00:05:36.125 there, do a good job. It's that we have to make decisions 89 00:05:36.185 --> 00:05:39.900 about, like, what do we want to stand for? What do we want to showcase? 90 00:05:40.199 --> 00:05:43.960 How do we want our expertise to come across? And I 91 00:05:43.960 --> 00:05:47.655 think where people go wrong so often on social media is that 92 00:05:47.655 --> 00:05:51.495 they share reflexively, you know, like, trending topics are great. 93 00:05:51.495 --> 00:05:55.255 They actually do help in some ways when it comes to SEO on social 94 00:05:55.255 --> 00:05:59.000 media. But if a trending topic is not 95 00:05:59.000 --> 00:06:02.520 related to your overall business, your 96 00:06:02.520 --> 00:06:05.634 overall way that you want to show up and 97 00:06:06.175 --> 00:06:09.854 brand yourself, I guess I'd say, then it's not going to be 98 00:06:09.854 --> 00:06:13.630 beneficial for you. Right? Like, it's the idea of viral- vivality? 99 00:06:13.770 --> 00:06:17.230 How do you say that word? You definitely call it Deborah, like, Alright, I definitely 100 00:06:17.290 --> 00:06:20.724 was thought I was butchering it. But it's the idea of why do you want 101 00:06:20.724 --> 00:06:24.425 to go viral? And how could it potentially help your business goals? 102 00:06:25.044 --> 00:06:28.630 The exact same thing implies for search. So 103 00:06:29.030 --> 00:06:32.630 why do you want to be found? And what are both your long and 104 00:06:32.630 --> 00:06:36.150 short term goals on getting found on social 105 00:06:36.150 --> 00:06:39.975 media? Yeah. It's really important to consider that before you start deciding 106 00:06:40.035 --> 00:06:43.795 what content that you're going to use to do that job for 107 00:06:43.795 --> 00:06:47.500 you. Yeah. Oh, that is so so spot 108 00:06:47.500 --> 00:06:51.199 on. Because it's so easy to get caught up in those trends, 109 00:06:51.259 --> 00:06:54.745 you know, in the like, what's the flash in the van popular thing 110 00:06:54.745 --> 00:06:58.585 today, when in reality, you can leverage them 111 00:06:58.585 --> 00:07:01.465 to be found, but you wanna do it strategically in a way that still makes 112 00:07:01.465 --> 00:07:05.270 sense for your business. I there's so many stories I've 113 00:07:05.270 --> 00:07:09.030 heard over the years of people who go viral for something silly that they 114 00:07:09.030 --> 00:07:12.725 posted, and then they come to me and my agency going, okay. 115 00:07:12.725 --> 00:07:15.845 I went viral, but none of these people matter to my business. Now what? And 116 00:07:15.845 --> 00:07:19.480 I'm, like, well, basically means nothing. Like, you know. And it's 117 00:07:19.480 --> 00:07:23.160 kind of harder then because, you know, we like, we talk about algorithms. Right? 118 00:07:23.160 --> 00:07:26.760 And one of the things when it comes to SEO specifically on social media is 119 00:07:26.760 --> 00:07:30.025 that while the algorithm does not appear 120 00:07:30.245 --> 00:07:33.845 to be something that you can influence as the the 121 00:07:33.845 --> 00:07:37.620 person putting in the effort to optimize things, the algorithm 122 00:07:37.620 --> 00:07:41.220 plays a large role, because what all of the social platforms are 123 00:07:41.220 --> 00:07:44.175 doing is paying attention to who's plant 124 00:07:49.835 --> 00:07:53.330 propagations on my desk around me, and I went I have a couple plant 125 00:07:53.330 --> 00:07:56.930 propagations on my desk around me. And I went viral for 126 00:07:56.930 --> 00:08:00.630 maybe let's say a really funny container that I put my plant propagations 127 00:08:00.770 --> 00:08:04.495 in. And I gained, I don't know, let's say 10,000 followers 128 00:08:04.495 --> 00:08:08.255 from this. The algorithms now think I'm a plant 129 00:08:08.255 --> 00:08:11.919 lady. Lady. They don't recognize me for content. So 130 00:08:11.919 --> 00:08:15.680 I have to put a massive amount of of work in to 131 00:08:15.680 --> 00:08:18.465 remind the algorithms that those 10,000 132 00:08:19.085 --> 00:08:22.845 people are not getting what they want, which is already making 133 00:08:22.845 --> 00:08:26.525 me look bad in the like, quote unquote algorithms eyes, which is the best way 134 00:08:26.525 --> 00:08:30.110 to describe it, because I'm not giving them that gardening content 135 00:08:30.110 --> 00:08:33.950 now. And for all of those people, I kind of need to get it to 136 00:08:33.950 --> 00:08:37.735 the point where they're not seeing me anymore. So I can get into the 137 00:08:37.735 --> 00:08:41.194 eyes of the people who want to see me for copy and content. So 138 00:08:41.574 --> 00:08:45.260 being viral needs to be strategic or even just kind of, 139 00:08:45.260 --> 00:08:48.860 like, gaining traction, gaining followers needs to 140 00:08:48.860 --> 00:08:52.380 be strategic. It's why all of these, like, follow for follow 141 00:08:52.380 --> 00:08:56.014 things never work when it comes to people, like, posting in groups. Like, oh, 142 00:08:56.014 --> 00:08:59.855 follow me, and I'll follow you. Well, if you're, let's say, someone who helps 143 00:08:59.855 --> 00:09:03.149 teachers leave their jobs and start their business, and I am like, 144 00:09:03.390 --> 00:09:07.070 someone who has a construction company, how are we benefiting each 145 00:09:07.070 --> 00:09:10.910 other? Like, how are these following things working unless we 146 00:09:10.910 --> 00:09:14.515 both can find a common ground and, like, actually want to work 147 00:09:14.515 --> 00:09:18.115 together? It it just never works. Yeah. Yeah. And I think it just feeds into 148 00:09:18.115 --> 00:09:21.850 that, like, ego piece that we have as business owners where we go, 149 00:09:21.850 --> 00:09:24.990 oh, the just the pure number of followers matters. 150 00:09:25.209 --> 00:09:28.735 Totally. We all we're all there. We're all there. So I wanna dive deeper 151 00:09:28.795 --> 00:09:32.334 into search on social. You know, my 152 00:09:33.194 --> 00:09:36.590 platform of choice right now is a tie between 153 00:09:36.590 --> 00:09:40.370 Instagram and LinkedIn. The threads is like making me really happy. 154 00:09:40.510 --> 00:09:44.235 But TikTok, I spent like an egregious amount of time there 155 00:09:44.235 --> 00:09:47.835 because I'm studying it and it impacts so much of the other 156 00:09:47.835 --> 00:09:51.535 platforms. And they're actively branding themselves 157 00:09:51.915 --> 00:09:55.740 as a search engine. Talk to 158 00:09:55.740 --> 00:09:59.420 us about, like, what does this even mean? Yeah. 159 00:09:59.420 --> 00:10:03.165 Well, they're rightfully branding themselves as a search engine. I I 160 00:10:03.165 --> 00:10:07.005 don't know the exact stat at this point in time of like, when we're recording, 161 00:10:07.005 --> 00:10:10.760 but in the end of 2022, I think the stat was that, 162 00:10:11.320 --> 00:10:14.540 Gen Z, like individuals 163 00:10:15.160 --> 00:10:18.865 went like, I think it was like almost 50% of Gen Z individuals went 164 00:10:18.865 --> 00:10:22.385 straight to TikTok to search things out. And they're not just 165 00:10:22.385 --> 00:10:26.225 searching like, t shirts and clothes to wear. They're searching location 166 00:10:26.225 --> 00:10:29.410 based things, which I found incredibly 167 00:10:29.630 --> 00:10:32.190 interesting. Meaning, let's say you have like, 168 00:10:33.230 --> 00:10:36.955 early adult late teenager is going on vacation with their family. They would 169 00:10:36.955 --> 00:10:40.475 search like restaurants, the location they would search like 170 00:10:40.475 --> 00:10:44.255 activities, the location. So they would find 171 00:10:44.395 --> 00:10:47.900 results from average individuals, what I like to call it micro 172 00:10:47.900 --> 00:10:51.580 influencers myself, let's say if I'm posting about my town, and 173 00:10:51.580 --> 00:10:55.045 they'd really get the like 411 on what's happening 174 00:10:55.045 --> 00:10:58.825 because they're not technically being served branded 175 00:10:58.885 --> 00:11:01.925 content. If you think about it, it's not the brand saying, oh, come to my 176 00:11:01.925 --> 00:11:05.590 restaurant, come to my restaurant. It's the average individual posting about 177 00:11:05.590 --> 00:11:09.370 their meal, posting about their experience. So the social proof 178 00:11:09.430 --> 00:11:13.135 element to this is ginormous. Yeah. 179 00:11:13.215 --> 00:11:16.995 And the reason I I'm not a Gen Z er, but the reason I specifically 180 00:11:17.055 --> 00:11:20.835 bring them up first is because there are there are entering 181 00:11:21.295 --> 00:11:24.800 newest, people who have money to 182 00:11:24.800 --> 00:11:28.560 spend, right? So they have and they're young, 183 00:11:28.560 --> 00:11:32.265 so their brains are still forming, which means they're being 184 00:11:32.485 --> 00:11:36.185 conditioned completely to search in this manner. 185 00:11:36.725 --> 00:11:40.005 If you are a millennial and you or even Gen Xer and you grew up 186 00:11:40.005 --> 00:11:43.610 with the transition of, like, the telephone book to 187 00:11:43.610 --> 00:11:47.210 the Internet, or one thing I like to talk about very often is, like, the 188 00:11:47.210 --> 00:11:50.785 encyclopedia to Google that you can 189 00:11:50.785 --> 00:11:54.464 understand this transition is pretty massive. Yeah. So instead 190 00:11:54.464 --> 00:11:58.245 of using a glossary like approach to search, 191 00:11:58.660 --> 00:12:01.400 they're using a user formatted, 192 00:12:02.740 --> 00:12:06.445 larger search serve. Meaning, instead of 193 00:12:06.445 --> 00:12:10.225 just going to that encyclopedia and saying, taco restaurant, 194 00:12:10.605 --> 00:12:14.230 they're well, let's just say restaurants, and then they get a list of all the 195 00:12:14.230 --> 00:12:17.990 restaurants in that potential city. They type in restaurant with 196 00:12:17.990 --> 00:12:21.829 the location and they get served things like the taco place, you know, 197 00:12:21.829 --> 00:12:25.505 the sushi place, They can take it a step further and put in tacos, 198 00:12:26.125 --> 00:12:28.785 and then they can get served the the food, 199 00:12:29.885 --> 00:12:33.430 the food trucks and all of these different things that they might not have found 200 00:12:33.430 --> 00:12:37.190 in their glossary approach that older people take when it comes to 201 00:12:37.190 --> 00:12:40.404 search. So they're really getting a more dynamic, 202 00:12:41.585 --> 00:12:45.160 result to their search. And really, 203 00:12:45.160 --> 00:12:48.680 TikTok was the leader in that because that's where the younger people were spending their 204 00:12:48.680 --> 00:12:52.345 time. And they're not only getting text based content, they're getting that 205 00:12:52.665 --> 00:12:55.884 very visual, very social proof related content. 206 00:12:56.665 --> 00:13:00.185 But because video really did become massively so huge in the 207 00:13:00.185 --> 00:13:03.660 last decade, people are able to get those same or 208 00:13:03.660 --> 00:13:07.440 similar results on many different social platforms, Facebook, 209 00:13:07.740 --> 00:13:11.245 even LinkedIn, which LinkedIn has had quite 210 00:13:11.545 --> 00:13:15.384 a branding change in the last decade. Oh, yes. So people 211 00:13:15.384 --> 00:13:18.365 are actively using it to search for things 212 00:13:19.080 --> 00:13:22.780 instead of search for individuals and jobs. So 213 00:13:22.840 --> 00:13:26.620 anything that has a bar with that little magnifying 214 00:13:26.840 --> 00:13:29.685 glass where you're able to input a term, 215 00:13:30.385 --> 00:13:33.605 whether or not it is a true search platform, 216 00:13:34.065 --> 00:13:37.570 like Google would be, or YouTube would be, or 217 00:13:37.570 --> 00:13:41.410 Pinterest. It is still a search platform, and 218 00:13:41.410 --> 00:13:45.055 people are very much using it as such. So we, 219 00:13:45.055 --> 00:13:48.895 as business owners, have to adapt to that and and 220 00:13:48.895 --> 00:13:52.095 kind of decide, well, how am I going to adjust what I share, how I 221 00:13:52.095 --> 00:13:55.600 share, and where I share it so that I can get found by all of 222 00:13:55.600 --> 00:13:59.300 these individuals who now have spending budgets, and who are 223 00:14:00.000 --> 00:14:03.815 searching in this very specific manner to 224 00:14:03.815 --> 00:14:07.495 to find my business. Yeah. Oh, my gosh. I find this so 225 00:14:07.495 --> 00:14:11.339 fascinating because I do think there's this like, generational, 226 00:14:12.040 --> 00:14:15.800 like, ego thing that happens where we're like, oh, Gen z is changing 227 00:14:15.800 --> 00:14:19.255 things. Whatever they're doing, it's terrible. Yeah. Like, we just, like, 228 00:14:19.255 --> 00:14:23.095 instantly assume that it's not for us. But 229 00:14:23.095 --> 00:14:26.620 I think so I just spent time with my mom this weekend, and I was 230 00:14:26.620 --> 00:14:30.140 trying to convince her to get Netflix. And it's 231 00:14:30.140 --> 00:14:33.980 like, even that shift for her is Yeah. Challenging. 232 00:14:33.980 --> 00:14:37.745 She's so used to, like, TV guide. Like, if it's on the TV, she'll 233 00:14:37.745 --> 00:14:40.785 watch it. If it's not on there, she doesn't even think about watching it. I'm, 234 00:14:40.785 --> 00:14:43.440 like, trying to convince her, but Netflix, you could watch it Netflix, you could watch 235 00:14:43.440 --> 00:14:47.120 it anytime, and there's no commercials. And she's like, I don't wanna fiddle around with 236 00:14:47.120 --> 00:14:50.955 that. You know? And so it's that generational shift that's 237 00:14:50.955 --> 00:14:54.555 happening with the next generation with Gen z. And then as 238 00:14:54.555 --> 00:14:57.935 business owners, you know, most of my audience, 35 239 00:14:57.995 --> 00:15:01.140 plus. Right? So, like, we are not Gen z. 240 00:15:01.920 --> 00:15:05.680 And then we're business owners looking at these shifts going, you 241 00:15:05.680 --> 00:15:09.295 know, well, it may not matter to me, but ultimately, 242 00:15:09.515 --> 00:15:12.815 they're shaping how we're going to use these tools. 243 00:15:13.274 --> 00:15:16.920 So as a business owner too, I think one of the 244 00:15:16.920 --> 00:15:20.680 things that comes up a lot with my clients and my students is 245 00:15:20.680 --> 00:15:24.280 what to tell the search. And I'm always 246 00:15:24.280 --> 00:15:27.685 recommending people, you know, we like the 247 00:15:27.685 --> 00:15:31.525 cutesy titles. We like the like, like, if you if you're a 248 00:15:31.525 --> 00:15:35.260 financial adviser, we like the, like, you know, wealth 249 00:15:35.399 --> 00:15:39.240 generational manifester. And it's like, that's not what they're looking for. They're literally 250 00:15:39.240 --> 00:15:43.019 typing in financial advisor. Am I wrong in that? 251 00:15:43.145 --> 00:15:46.905 Like No. You are a 1,000,000 and 25 percent right 252 00:15:46.905 --> 00:15:50.560 here. You are people stop being clever. Clever 253 00:15:50.560 --> 00:15:54.160 will never get you where you need to be in business. And it's I think 254 00:15:54.160 --> 00:15:57.440 that sometimes people hear it a little bit better when it comes from someone like 255 00:15:57.440 --> 00:16:00.985 me, a copywriter, because I think that they imagine, you know, as quote 256 00:16:00.985 --> 00:16:04.605 unquote word unicorns or word ninjas, they imagine 257 00:16:04.665 --> 00:16:08.400 that we're so clever, and the way that we attract people 258 00:16:08.400 --> 00:16:12.240 is using our cleverness. Clever is not 259 00:16:12.240 --> 00:16:15.714 going to get you found. It I think I'm so passionate about it because I 260 00:16:15.714 --> 00:16:19.394 have the SEO background, whereas some other copywriters, sure, they 261 00:16:19.394 --> 00:16:23.090 might like clever words. No offense, other copywriters, bad idea. 262 00:16:23.330 --> 00:16:27.010 But when you're searching for anything, like, let's talk 263 00:16:27.010 --> 00:16:30.050 about the idea of a taco truck. Like if you're going to a location and 264 00:16:30.050 --> 00:16:33.875 you type in like location name tacos, you're not 265 00:16:33.935 --> 00:16:37.775 typing in like, location name and then 266 00:16:37.775 --> 00:16:41.540 like ceviche wrapped Like, right? You're not 267 00:16:41.540 --> 00:16:44.920 being like, you're not describing something. Like, you're just typing 268 00:16:44.980 --> 00:16:48.120 in t a c o s, tacos. That's it. 269 00:16:48.595 --> 00:16:52.195 So you don't have to suddenly describe the way like a taco is 270 00:16:52.195 --> 00:16:55.955 wrapped or like anything like that, because 271 00:16:55.955 --> 00:16:59.530 a taco is a taco is a taco. And a 272 00:16:59.530 --> 00:17:03.310 financial advisor is a financial advisor, and a copywriter 273 00:17:03.450 --> 00:17:07.244 is a copywriter. So if you did put thing like word 274 00:17:07.244 --> 00:17:11.085 unicorn, what's happening is, and and this is a very practical, like, I'll 275 00:17:11.085 --> 00:17:14.809 go from my rant to very practical advice. If you're searching for a 276 00:17:14.809 --> 00:17:18.349 copywriter for your business, and you type in word unicorn 277 00:17:18.490 --> 00:17:22.125 into Google, or TikTok, What 278 00:17:22.125 --> 00:17:25.885 the, let's just use Google because I always call everything Google. What 279 00:17:25.885 --> 00:17:29.665 Google is gonna do is it's going to say, okay, here are two 280 00:17:29.805 --> 00:17:33.629 words. This person wants me to present them with results about 281 00:17:33.629 --> 00:17:37.090 these two words. One of those words is word. 282 00:17:37.470 --> 00:17:40.895 There's a lot of things to do with words here. It could be 283 00:17:40.895 --> 00:17:44.735 books, it could be like stuff that had to do with school, it could 284 00:17:44.735 --> 00:17:47.190 be, instructions for 285 00:17:53.909 --> 00:17:57.755 ninja or unicorn or whatever I had used. Those are 286 00:17:57.755 --> 00:18:01.355 magical creatures and individuals with 287 00:18:01.355 --> 00:18:05.035 insane ability. How do I then take these two words 288 00:18:05.035 --> 00:18:08.860 and give them the best results? They're not going to give you 289 00:18:08.860 --> 00:18:12.220 a copywriter because copywriters can't do stunts like 290 00:18:12.220 --> 00:18:15.660 ninjas, and copywriters are not literal like 291 00:18:15.660 --> 00:18:18.784 mythical beings. So you're 292 00:18:19.325 --> 00:18:23.085 you're making, Google put in so much more effort to serve you 293 00:18:23.085 --> 00:18:26.710 up to the people you want to be, served to. And I love to 294 00:18:26.710 --> 00:18:30.010 tell people, I truly think of Google as the wingman. 295 00:18:30.790 --> 00:18:34.615 If you make your wingman's job easy, your wingman 296 00:18:34.995 --> 00:18:38.515 will totally make you look good. Like they are going to 297 00:18:38.515 --> 00:18:42.330 like, get you like found and give you the 298 00:18:42.330 --> 00:18:46.010 people that you want to attract. If you don't give the 299 00:18:46.010 --> 00:18:49.745 wingman anything to work with. Your good luck. Who 300 00:18:49.745 --> 00:18:52.785 knows what they're gonna say about you? Like my friends, if they were trying to 301 00:18:52.785 --> 00:18:56.625 introduce me to like, like dating someone when I was younger, they 302 00:18:56.625 --> 00:19:00.000 would be like, oh, Erin's so funny. She wears really big 303 00:19:00.000 --> 00:19:03.679 earrings all the time. She sleeps in them. She loves candy. 304 00:19:03.679 --> 00:19:07.505 Like, none of that's gonna help me find a date. Yes. It's true 305 00:19:07.505 --> 00:19:10.785 to me. I did wear really big earrings and ate a lot of candy, but 306 00:19:10.785 --> 00:19:14.559 that's not gonna convince someone to go out to dinner with me. So now bringing 307 00:19:14.559 --> 00:19:18.240 it into the business age, if you want, like, Google 308 00:19:18.240 --> 00:19:22.024 or any of the social media platforms to show you in 309 00:19:22.024 --> 00:19:25.865 those, like, results pages or or anywhere where you're going to 310 00:19:25.865 --> 00:19:29.640 have, like, a search capability, you need to only can 311 00:19:29.640 --> 00:19:33.160 I give them the information that is very clear and 312 00:19:33.160 --> 00:19:36.300 precise to how you can help the end end user? 313 00:19:36.715 --> 00:19:40.155 Because bottom line is people care what's in it for 314 00:19:40.155 --> 00:19:43.755 them, even if they are selfless, kind, lovely 315 00:19:43.755 --> 00:19:47.590 individual. We're, we're all given too 316 00:19:47.590 --> 00:19:50.809 much content on a daily basis, whether it's the news, the TV, 317 00:19:50.950 --> 00:19:54.554 Netflix, our social media feeds, there's an 318 00:19:54.554 --> 00:19:58.315 insane amount of content that people really want to 319 00:19:58.315 --> 00:20:01.835 know like, well, how does this benefit me? Like, and why would I spend my 320 00:20:01.835 --> 00:20:05.500 time consuming your content? And and that's really 321 00:20:05.500 --> 00:20:09.340 the the benefit they get from you. Yes. Oh my gosh. I 322 00:20:09.340 --> 00:20:13.115 love all of this, and it reminded me of, so I like, cooking. 323 00:20:13.115 --> 00:20:16.475 It's like my and I'm not really that great at it, but I love doing 324 00:20:16.475 --> 00:20:19.355 it. It's my, like, decompression at the end of the day of, like, looking at 325 00:20:19.355 --> 00:20:23.100 all my devices. I want something tactile, you know. So I stopped 326 00:20:23.240 --> 00:20:27.000 looking for recipes on Google because these bloggers have, 327 00:20:27.000 --> 00:20:30.140 like, a freaking novel before I get to the recipe. 328 00:20:30.655 --> 00:20:34.015 Now I'm on TikTok, like, bookmarking recipes because 329 00:20:34.255 --> 00:20:38.000 Yeah. It's just the recipe. Like, there's no see it. 330 00:20:38.080 --> 00:20:40.560 And I can see it. I can see what it's supposed to look like. I 331 00:20:40.560 --> 00:20:43.780 can see as they're making it. There's one 332 00:20:44.240 --> 00:20:47.804 creator who I follow who's always like, measure with your heart. I'm like, that's the 333 00:20:47.804 --> 00:20:51.485 kind of cooking I do. Yes. GM, sign me up for that 334 00:20:51.485 --> 00:20:55.085 one. Sign me up. And so I I think about this 335 00:20:55.085 --> 00:20:58.710 shift away from, like, trying to check all the boxes, trying 336 00:20:58.710 --> 00:21:02.470 to, you know, do too much towards, like, give the 337 00:21:02.470 --> 00:21:06.035 people what they want and then the algorithms will reward you 338 00:21:06.035 --> 00:21:09.795 for it. So when I start to think about this too actually, we'll take a 339 00:21:09.795 --> 00:21:13.075 quick break and then I will ask my next question when we get back. What 340 00:21:13.075 --> 00:21:16.830 a tease. If you're tired 341 00:21:17.049 --> 00:21:20.650 of always feeling like you're starting from scratch with your marketing 342 00:21:20.650 --> 00:21:24.330 content, spending so much time, for something that 343 00:21:24.330 --> 00:21:28.154 just is gone in a snap. I have the best 344 00:21:28.154 --> 00:21:31.970 solution for you. 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And, yes, you'll get to peek at my 364 00:22:43.310 --> 00:22:46.825 own digital brain. Sneaky sneaky. And oh, if you 365 00:22:46.825 --> 00:22:50.585 are an agency or social media manager, I have a mini 366 00:22:50.585 --> 00:22:53.804 training for you in there on how to do this for your clients. 367 00:22:54.560 --> 00:22:58.180 So if you are ready to take your content, past, 368 00:22:58.240 --> 00:23:01.600 present, future to the next level, grab the Digital 369 00:23:01.600 --> 00:23:05.365 Brain Power pack. It's $17 y'all, 370 00:23:05.665 --> 00:23:09.205 and give that endless 371 00:23:10.065 --> 00:23:13.899 hustle, the boot, and embrace your brilliance. The things 372 00:23:13.899 --> 00:23:17.679 you've already created. Again, $17. The link is onlinedreya.com/digiildash 373 00:23:19.865 --> 00:23:23.065 brain, but y'all know the best link is in the show notes. Click it there. 374 00:23:23.065 --> 00:23:24.125 I'll see you there. 375 00:23:27.490 --> 00:23:31.010 Okay. We're back. As you're talking through these 376 00:23:31.010 --> 00:23:34.775 things, one of the resistances that comes up 377 00:23:34.775 --> 00:23:38.555 for me as a business owner, and I'm sure that comes up for our listeners, 378 00:23:39.415 --> 00:23:43.175 is, oh, no. Now we have more work to 379 00:23:43.175 --> 00:23:46.740 do as we're creating content. So 380 00:23:47.600 --> 00:23:51.200 what are some of the ways that we can factor in, you know, 381 00:23:51.200 --> 00:23:54.835 search SEO as we're creating our 382 00:23:54.835 --> 00:23:58.675 social media content? Yeah, that is that is 383 00:23:58.675 --> 00:24:02.115 a great question. And that is the biggest hurdle that people kind of have to 384 00:24:02.115 --> 00:24:05.860 work through when they decide they're gonna commit to SEO. 2 385 00:24:05.860 --> 00:24:09.540 things to say about this. 1, you don't have to do anything extra if you're 386 00:24:09.540 --> 00:24:13.195 already being strategic. Like, if you're creating content, let's 387 00:24:13.195 --> 00:24:16.975 say that is like themed or category based or 388 00:24:17.355 --> 00:24:21.160 has a role to attract people about like services 389 00:24:21.160 --> 00:24:24.920 or offers or products that you have, you've already done the work 390 00:24:24.920 --> 00:24:28.760 of optimizing things for your business. That's 391 00:24:28.760 --> 00:24:32.335 the Oh, and SEO. Now, I know that 392 00:24:32.335 --> 00:24:35.855 doesn't kind of allay everyone's fears, because there are a few 393 00:24:35.855 --> 00:24:39.679 things that take a little bit more effort that everyone skips. And 394 00:24:39.679 --> 00:24:42.640 I will raise my hand and say, I skip these things all the time even 395 00:24:42.640 --> 00:24:46.400 though I preach about them, so I get it. And that's things like making 396 00:24:46.400 --> 00:24:48.915 sure the titles of your videos 20,399. 397 00:24:50.015 --> 00:24:53.712 Like that's gonna do nothing for 398 00:24:54.249 --> 00:24:57.650 you. You can 20,399. 399 00:24:58.670 --> 00:25:02.510 Like that's gonna do nothing for you. If you very simply change like 400 00:25:02.510 --> 00:25:06.205 a video title to like, Erin Olilla, SEO 401 00:25:06.205 --> 00:25:09.645 and Copywriting, or something to that effect, that is 402 00:25:09.645 --> 00:25:13.250 so much more helpful because now the social 403 00:25:13.250 --> 00:25:17.090 platforms are recognizing the video by the title that you 404 00:25:17.090 --> 00:25:20.770 have. And it's making it stand out from all of those other videos that 405 00:25:20.770 --> 00:25:24.404 have very strange titles. And because a lot of the 406 00:25:24.404 --> 00:25:28.105 times we're using our phones now we're not just uploading content. 407 00:25:28.565 --> 00:25:32.024 The other way to think of it when you're not titling the actual video 408 00:25:32.309 --> 00:25:35.850 is to title the title with keywords. 409 00:25:36.070 --> 00:25:39.785 So like if you're posting something, and it's like, the 410 00:25:39.785 --> 00:25:43.565 cooking show, for example, and it's like, how to make chicken cacciatore. 411 00:25:43.625 --> 00:25:47.465 Chicken cacciatore is your keyword because you're not suddenly gonna 412 00:25:47.465 --> 00:25:51.290 start talking about like pancake batter within the chicken cacciatore video 413 00:25:51.290 --> 00:25:54.430 that you're doing, or even if you're just using still images. 414 00:25:54.890 --> 00:25:58.685 So having that as your title, using it in the 415 00:25:58.685 --> 00:26:02.305 description, they really should be natural processes, 416 00:26:02.765 --> 00:26:06.340 whereas it's not extra work. Right? It's just making sure you're 417 00:26:06.419 --> 00:26:10.020 actually doing the thing. Because it's so easy to just say 418 00:26:10.020 --> 00:26:13.539 something like for myself, I do a lot of talking on social about my podcast. 419 00:26:13.539 --> 00:26:17.085 So like, on this episode of the podcast, we're talking about storytelling. 420 00:26:17.705 --> 00:26:21.544 Well, that's not exactly like if I could be a little bit 421 00:26:21.544 --> 00:26:25.380 more specific about the type of storytelling we're saying we're talking about. 422 00:26:25.679 --> 00:26:28.960 That's what I need to do a little bit better. Or maybe instead of saying 423 00:26:28.960 --> 00:26:32.715 on the podcast, I say the name of my podcast, right? 424 00:26:32.715 --> 00:26:36.415 So it's the littlest tweaks to be more detailed, 425 00:26:37.090 --> 00:26:40.450 will absolutely help serve you up in in search a lot 426 00:26:40.450 --> 00:26:43.830 easier. So number 1, it is not 427 00:26:43.890 --> 00:26:47.555 really anything different from what you're currently doing. And number 428 00:26:47.555 --> 00:26:51.315 2, I always I think earlier when we first started talking, 429 00:26:51.315 --> 00:26:54.295 I mentioned what are your long and short term goals. 430 00:26:55.240 --> 00:26:59.000 If you can relate you the content that you create for social 431 00:26:59.000 --> 00:27:02.825 media or any off platform, SEO efforts like 432 00:27:02.985 --> 00:27:06.664 podcasts, for example, or YouTube channels. If you can relate it back to 433 00:27:06.664 --> 00:27:10.345 those short and long term goals, it's going to help you 434 00:27:10.345 --> 00:27:14.110 identify whether you're creating the right type of content or not. 435 00:27:14.330 --> 00:27:17.930 Again, you know, the the viral real idea of like picking 436 00:27:17.930 --> 00:27:21.745 like a trending topic, and just going with it if it's not related at 437 00:27:21.745 --> 00:27:25.585 all. That's not helping you get to that long and short term goals of 438 00:27:25.585 --> 00:27:29.410 getting more customers for your business. Whereas if you 439 00:27:29.410 --> 00:27:33.010 were to do, like, videos that you talked about, 440 00:27:33.010 --> 00:27:36.770 like how you've helped clients, social pro proof, all of 441 00:27:36.770 --> 00:27:40.375 these things, they're going to benefit any of the shorter 442 00:27:40.435 --> 00:27:44.035 or long term goals. So when I say short term, maybe you're in a launch 443 00:27:44.035 --> 00:27:47.790 for Black Friday, or for a new product you're doing at the 444 00:27:47.790 --> 00:27:51.470 beginning of the year or a summer slump type of activity. If 445 00:27:51.470 --> 00:27:54.770 you're talking about the SEO related things, 446 00:27:55.305 --> 00:27:59.065 you do get the short term impact and social is where 447 00:27:59.065 --> 00:28:02.525 short term impact really is. We're so conditioned, 448 00:28:02.990 --> 00:28:06.750 like our literally our dopamine in our brain has been changed 449 00:28:06.750 --> 00:28:10.450 by social media. We're so conditioned to want an immediate 450 00:28:10.590 --> 00:28:14.055 result and expect that from our social 451 00:28:14.195 --> 00:28:17.875 efforts. If you kind of adjust and realize 452 00:28:17.875 --> 00:28:21.440 that SEO everywhere is a long term 453 00:28:21.440 --> 00:28:25.200 process that gives you long term 454 00:28:25.200 --> 00:28:29.015 and short term results, meaning the work you do now could benefit you 455 00:28:29.015 --> 00:28:32.455 tomorrow or it could benefit you a year and a half from now. 456 00:28:32.455 --> 00:28:36.055 Yes, even on social media, it can benefit you that long in the 457 00:28:36.055 --> 00:28:39.800 future. If you adjust that and realize you may 458 00:28:39.800 --> 00:28:43.580 not get immediate results, but the efforts that you're doing are compounding 459 00:28:43.800 --> 00:28:47.174 upon each other. I think it's so easy at that point to then see that 460 00:28:47.174 --> 00:28:50.794 like, that tiny effort of making sure you're using keywords 461 00:28:50.855 --> 00:28:54.475 within your copy is going to benefit you so much more 462 00:28:54.840 --> 00:28:58.679 in in short and long term ways. You're so right in this. It's it's 463 00:28:58.679 --> 00:29:02.220 one of those things that I talk about to newer business owners a lot because 464 00:29:02.785 --> 00:29:06.465 we assume, like, we've said it once. We don't need to say it again. But, 465 00:29:06.465 --> 00:29:10.305 like, that repetition helps the algorithm categorize you. I see this 466 00:29:10.305 --> 00:29:13.840 a lot with events. Like, sometimes I see events pop up, and it's the first 467 00:29:13.840 --> 00:29:17.299 time I'm seeing it. But the person posting it is, like, 468 00:29:17.440 --> 00:29:21.075 reminder, here's the event. Oh my gosh. Yeah. Where is it? When is 469 00:29:21.075 --> 00:29:24.835 it? What is it about? Like, you know, the basic information is 470 00:29:24.835 --> 00:29:28.515 helpful. And, this is honestly how I found 471 00:29:28.515 --> 00:29:32.190 my, bookkeeper. Because I was looking for a bookkeeper 472 00:29:32.190 --> 00:29:35.789 that work in Canada. I'm in Canada, but also is 473 00:29:35.789 --> 00:29:39.470 familiar with the US and, you know, working across the 474 00:29:39.470 --> 00:29:42.895 border, currency conversions, all of that. And also is 475 00:29:42.895 --> 00:29:46.655 familiar with online business. And it's so, like, I kept looking 476 00:29:46.655 --> 00:29:50.360 at people and because I'm in social, if I find someone's website, I'm going 477 00:29:50.360 --> 00:29:54.200 directly to their social to see what's up. Like, I don't wanna have 478 00:29:54.200 --> 00:29:57.160 to explain to them, like, what's Instagram? You know what I mean? Like, so I 479 00:29:57.160 --> 00:30:00.745 want them to, like, get it. She has a podcast. She has all 480 00:30:00.745 --> 00:30:04.585 these resources where I'm like, oh, I now can consume all of her 481 00:30:04.585 --> 00:30:08.000 content and understand that she understands the nuance of my business and now I 482 00:30:08.000 --> 00:30:11.840 wanna hire her, you know? And that just comes from her 483 00:30:11.840 --> 00:30:15.520 long term goals. I'm assuming. I've never actually asked her, but that comes from her 484 00:30:15.520 --> 00:30:18.885 long term goals of continuously talking about 485 00:30:19.345 --> 00:30:23.105 those topics and repeating herself enough so that 486 00:30:23.105 --> 00:30:26.850 her account is categorized under the umbrella of 487 00:30:26.850 --> 00:30:30.450 topics that I would want for, you know, in a bookkeeper that I was looking 488 00:30:30.450 --> 00:30:34.184 for, which is so beautiful. Yeah. I think it I I 489 00:30:34.184 --> 00:30:37.225 just wanna add to that to say that I think this is probably the biggest 490 00:30:37.225 --> 00:30:40.904 misconception about content and social media is that people feel 491 00:30:40.904 --> 00:30:44.590 like they cannot be repetitive. And what they don't recognize is 492 00:30:44.809 --> 00:30:48.429 social media is the biggest gift when it comes to marketing 493 00:30:48.490 --> 00:30:52.285 for repetition. Because our clients and customers, our 494 00:30:52.285 --> 00:30:55.805 leads, our audience members that we don't even know about yet, they 495 00:30:55.805 --> 00:30:59.480 need repetition before they can make a conversion based 496 00:30:59.720 --> 00:31:03.179 event. Like, this is psychologically proven through decades 497 00:31:03.480 --> 00:31:07.320 decades of studying marketing and sales that repetition is 498 00:31:07.320 --> 00:31:10.965 the key to conversions. Now, that's 499 00:31:10.965 --> 00:31:14.725 why sit long sales pages have become such like a rage 500 00:31:14.725 --> 00:31:18.200 in the past like 10 years, because you can repeat, repeat, 501 00:31:18.200 --> 00:31:22.040 repeat. Yes, they're annoying as heck. But it's a 502 00:31:22.040 --> 00:31:25.640 sales like method that is proven to 503 00:31:25.640 --> 00:31:29.385 work. Now take this to social media where we have these tiny 504 00:31:29.385 --> 00:31:33.225 posts that people only see for like a second on 505 00:31:33.225 --> 00:31:36.670 their feed that they may or may not click on. And their 506 00:31:36.670 --> 00:31:40.510 feeds are moving at the speed of lightning, especially at 507 00:31:40.510 --> 00:31:44.275 places like Twitter or threads, where it's a 508 00:31:44.275 --> 00:31:47.735 massive amount of content that just kind of gets shared and shared and shared. 509 00:31:48.275 --> 00:31:51.635 Alternatively, compared to like an Instagram where you it is a visual based 510 00:31:51.635 --> 00:31:55.330 platform. When so much content is being shared, 511 00:31:55.330 --> 00:31:59.010 your people may never see that post. For 512 00:31:59.010 --> 00:32:02.524 example, if you go away for for work or to a conference, let's just say 513 00:32:02.524 --> 00:32:04.924 because I know that you just had an event. If you are there for a 514 00:32:04.924 --> 00:32:07.825 couple of days, you are immersed in that experience. 515 00:32:08.765 --> 00:32:12.380 Whether or not you you do social media, you know everything about 516 00:32:12.380 --> 00:32:15.900 social, you might not be paying that close attention to your social because 517 00:32:15.900 --> 00:32:19.735 you're immersed in your experience. So if you're away for 2 518 00:32:19.735 --> 00:32:23.575 or 3 days, and and someone you may wanna work with post about, like, 519 00:32:23.575 --> 00:32:27.240 an offer that they have, you won't see it. That's so it 520 00:32:27.240 --> 00:32:30.919 does not mean that your offers aren't 521 00:32:30.919 --> 00:32:34.575 good, that your products and your services aren't good. You have the 522 00:32:34.575 --> 00:32:37.935 ability to share over and over and over 523 00:32:37.935 --> 00:32:41.535 again, about the products, the services, the brand 524 00:32:41.535 --> 00:32:44.960 story, any of those things, because that's the 525 00:32:44.960 --> 00:32:48.640 benefit of social compared to things like blog posts, 526 00:32:48.640 --> 00:32:52.420 like email newsletters. Imagine sending an email newsletter 527 00:32:53.235 --> 00:32:56.455 3 times a day for a week about the same topic. 528 00:32:56.915 --> 00:33:00.515 Everyone would unsubscribe because it's too much in that 529 00:33:00.515 --> 00:33:04.000 place that they consume content. But on social, 530 00:33:04.000 --> 00:33:07.679 you're potentially not even going to be served up to the majority of the 531 00:33:07.679 --> 00:33:11.220 people who see your content just based on algorithm things. 532 00:33:11.634 --> 00:33:15.475 So why not use that space to continuously share 533 00:33:15.475 --> 00:33:19.315 things so that your audience can receive your 534 00:33:19.315 --> 00:33:23.000 message when they are available. And when they're checking their 535 00:33:23.000 --> 00:33:26.840 social. Yes, it's it go for it. Like, if 536 00:33:26.840 --> 00:33:30.505 anyone's asking to give you more promo time or 537 00:33:30.505 --> 00:33:34.345 more PR in one spot, you accept it, and social's doing 538 00:33:34.345 --> 00:33:38.105 that. I love that advice. Y'all know 539 00:33:38.105 --> 00:33:41.690 I'm a huge fan of, like, repurposing your content. It's 540 00:33:41.690 --> 00:33:45.370 beautiful thing to see. Beautiful thing to see. Mhmm. I'm curious, like, your own 541 00:33:45.370 --> 00:33:49.070 approach to social because you're a business owner yourself and you do this 542 00:33:49.174 --> 00:33:52.934 for yourself. So when it comes 543 00:33:52.934 --> 00:33:56.775 to your social, just my quick peeks observations from 544 00:33:56.775 --> 00:33:59.519 following you, a lot of it comes from your podcast. 545 00:34:00.620 --> 00:34:04.460 Right? So what's your strategy there? Yeah. That I 546 00:34:04.460 --> 00:34:08.215 would say to, disclaim on this conversation. I'm not the 547 00:34:08.215 --> 00:34:11.655 best social media user because I tend to catch myself in 548 00:34:11.655 --> 00:34:15.319 the, cycle of consumption versus creation, 549 00:34:15.859 --> 00:34:19.619 specifically when it comes to social. But the reason why I started 550 00:34:19.619 --> 00:34:22.614 sharing more of my podcast on my show is I really had to kind of 551 00:34:22.614 --> 00:34:25.735 check myself with the effort that I was putting in for both long and short 552 00:34:25.735 --> 00:34:29.415 term goals. So when I could step out of that 553 00:34:29.415 --> 00:34:33.139 cycle of consumption, I found I was still sharing 554 00:34:33.139 --> 00:34:36.739 things that were not aligned. It was more of that, 555 00:34:36.739 --> 00:34:40.105 like, oh, here's a fun reel, like, I'm gonna do that too. But it's 556 00:34:40.105 --> 00:34:43.705 still, how did that relate to my business? How did that relate to my 557 00:34:43.705 --> 00:34:47.245 goals? So for me, in order to stay visible, 558 00:34:48.000 --> 00:34:51.219 to stay consistent, 559 00:34:52.079 --> 00:34:55.760 and to point the direction in where I 560 00:34:55.760 --> 00:34:59.305 wanted people to go, It was focusing on making 561 00:34:59.305 --> 00:35:03.145 my podcast more present on social media. So it 562 00:35:03.145 --> 00:35:04.208 gave me the ability to do that repurposing, I didn't have to recreate the wheel 563 00:35:04.208 --> 00:35:04.740 on everything, I could take 564 00:35:12.495 --> 00:35:15.775 I could also promote the guests that I have on my show because it was 565 00:35:15.775 --> 00:35:18.975 really it's always been very important to me to make sure that my guests feel 566 00:35:18.975 --> 00:35:22.310 like they were supported because they support me on my podcast. 567 00:35:23.010 --> 00:35:26.150 And it also for me in particular, 568 00:35:26.905 --> 00:35:30.745 when I did my last round of voice of customer research, I 569 00:35:30.745 --> 00:35:34.345 was shocked because I found out that from, client 570 00:35:34.345 --> 00:35:38.000 interviews, that the reason people went ahead to hire me and these are some of 571 00:35:38.000 --> 00:35:41.839 my highest priced packages was because they liked me 572 00:35:41.839 --> 00:35:45.535 once they got on the discovery call. I didn't have a podcast at the time. 573 00:35:45.535 --> 00:35:49.375 I very rarely posted video. And they said that, you 574 00:35:49.375 --> 00:35:52.830 know, like, yes, we had interviewed a few people who are very similar in 575 00:35:52.910 --> 00:35:56.610 experience to you. And they were way better at sales than you were, 576 00:35:56.830 --> 00:35:59.870 which is probably true, because all I want to do is like be friends with 577 00:35:59.870 --> 00:36:03.575 people. But the second you started talking, it was 578 00:36:03.575 --> 00:36:07.015 extremely clear that you were enthusiastic, that you were 579 00:36:07.015 --> 00:36:10.720 experienced, that you were strategic, that you cared about 580 00:36:10.720 --> 00:36:14.400 my business. And it made me think like, this is pretty shocking 581 00:36:14.400 --> 00:36:18.135 because I hadn't necessarily thought about those things. You 582 00:36:18.135 --> 00:36:21.975 know, like, again, I have an MFA, I've got like over a decade of very, 583 00:36:21.975 --> 00:36:25.670 very hyper niched marketing experience. So as the 584 00:36:25.670 --> 00:36:29.430 business owner, it kind of just feels like well, duh, like hire me, obviously, right? 585 00:36:29.430 --> 00:36:33.175 And I don't mean that to sound conceited. But I mean, like, I think people 586 00:36:33.175 --> 00:36:36.935 in especially in the online world, they might, have 587 00:36:36.935 --> 00:36:40.589 different jobs as they're testing things out. And that's great. But I just 588 00:36:40.589 --> 00:36:43.789 kinda fell into it, and I've done the same thing. So I always thought, well, 589 00:36:43.789 --> 00:36:47.549 experience speaks. Right? No. Not for my clients. The 590 00:36:47.549 --> 00:36:51.085 number one thing that spoke to them was an interaction with 591 00:36:51.085 --> 00:36:54.465 me, or at least, being able to witness 592 00:36:55.165 --> 00:36:58.890 the experience of Erin or Lila, right? And then once they did, 593 00:36:58.890 --> 00:37:02.190 they liked me and that liking is what really, 594 00:37:02.330 --> 00:37:06.170 really made them choose me over a different person that they could have worked 595 00:37:06.170 --> 00:37:09.835 with. So when it comes to marketing, socially 596 00:37:09.835 --> 00:37:13.515 specific, in this case, having something where people could hear 597 00:37:13.515 --> 00:37:16.890 me and see me was way more beneficial 598 00:37:17.190 --> 00:37:20.950 and also way more aligned with me as a 599 00:37:20.950 --> 00:37:24.495 salesperson, than trying to use social to 600 00:37:24.495 --> 00:37:27.935 convince people why they needed me. And there's nothing wrong with that. Like, it is 601 00:37:27.935 --> 00:37:31.100 very, very smart and strategic to talk to 602 00:37:31.560 --> 00:37:35.400 your audience about their pain points and their needs to present 603 00:37:35.400 --> 00:37:39.095 yourself as the expert. But for me, that's in 604 00:37:39.095 --> 00:37:42.935 my business, I would say that the way that I like to use social, and 605 00:37:42.935 --> 00:37:46.695 the way that I think it's been most beneficial is truly the 606 00:37:46.695 --> 00:37:49.119 idea of connection. And 607 00:37:50.940 --> 00:37:54.539 like visually being able to like make me a real human and 608 00:37:54.539 --> 00:37:57.839 not just like a logo and a business name. 609 00:37:58.425 --> 00:38:02.185 Yes. A 100%. You know, it's it's 610 00:38:02.185 --> 00:38:05.990 so interesting because I feel like oftentimes as online 611 00:38:05.990 --> 00:38:09.830 business owners, we discredit that piece. But I do think we have 612 00:38:09.830 --> 00:38:13.105 a unique challenge because we're not typically, 613 00:38:13.725 --> 00:38:17.485 like, the, you know, the local person who you see all the time 614 00:38:17.485 --> 00:38:21.245 because you're you walk by their office. Right? Like, we're 615 00:38:21.245 --> 00:38:24.990 in this digital world, and the level of 616 00:38:24.990 --> 00:38:28.430 trust that's required from our clients and the people who 617 00:38:28.430 --> 00:38:31.955 purchase products from us is extremely high. 618 00:38:32.175 --> 00:38:35.775 And so the way that we can kind of build trust with them is just 619 00:38:35.775 --> 00:38:39.350 to show them a little bit about what it's like to work with us. And 620 00:38:39.350 --> 00:38:43.190 the biggest compliment is when someone gets on a call with you and they're like, 621 00:38:43.190 --> 00:38:47.030 oh, you're exactly like you are on social media. You know? You're exactly like 622 00:38:47.030 --> 00:38:50.755 you are on your podcast. When I was at my event this past weekend, 623 00:38:50.755 --> 00:38:53.635 people kept saying that to me, though, you you're exactly like you are on the 624 00:38:53.635 --> 00:38:57.210 Internet. I'm like, thank you. I really hope that's the 625 00:38:57.210 --> 00:39:00.910 case. Yes. I just show up as me. So, 626 00:39:01.770 --> 00:39:05.475 I do think that is very valuable and it's a powerful 627 00:39:05.475 --> 00:39:09.235 tool. And, I know sometimes we shy away from it a little bit. I know 628 00:39:09.235 --> 00:39:13.080 early on in my business, I did this thing where I tried to like, 629 00:39:13.700 --> 00:39:17.220 like, puff up a little bit, you know, like, because you see other 630 00:39:17.220 --> 00:39:20.855 people like, you know, peacocking here on the Internet. 631 00:39:21.315 --> 00:39:25.155 And it first of all, it's exhausting to try to do something that's 632 00:39:25.155 --> 00:39:28.920 not natural to you. But then second of all, it was 633 00:39:28.920 --> 00:39:32.520 a disconnect between when it's like to actually work with me, which is, you know, 634 00:39:32.520 --> 00:39:36.025 sometimes I mix my words up. Sometimes I'm a little bit silly. 635 00:39:36.325 --> 00:39:40.085 So so I laugh when I'm nervous. Like, it just it just comes 636 00:39:40.085 --> 00:39:42.884 out. That's just how I am. So I love that you did that for your 637 00:39:42.884 --> 00:39:46.550 business as well. And I think I think based on 638 00:39:46.550 --> 00:39:50.390 our conversation, though, this is the key of why social media and 639 00:39:50.390 --> 00:39:54.235 SEO really need to work together. Because, like 640 00:39:54.235 --> 00:39:57.915 if you've take anything from this conversation, remember that social 641 00:39:57.915 --> 00:40:01.675 proof sells. And in order to present social 642 00:40:01.675 --> 00:40:05.410 proof to anyone you need to that for them to find you like you 643 00:40:05.410 --> 00:40:09.170 need to show up in a way that you can 644 00:40:09.170 --> 00:40:12.975 be your content can be consumed. And I know that sounds so basic and 645 00:40:12.975 --> 00:40:16.495 easy, but it really is that simple. If you are 646 00:40:16.495 --> 00:40:19.869 creating content, whether that's trending 647 00:40:19.930 --> 00:40:23.309 topics, whether that's pain point driven content, 648 00:40:23.369 --> 00:40:26.750 or sharing case studies or 649 00:40:27.485 --> 00:40:31.165 anything like that, regardless of what you're creating. If you put 650 00:40:31.165 --> 00:40:34.305 it out there with the latest touch of optimization 651 00:40:34.845 --> 00:40:38.609 using keywords in the title, and people find you 652 00:40:38.750 --> 00:40:42.130 on their own without you having to do a thing. We're talking 653 00:40:42.430 --> 00:40:45.825 no advertising. We're talking not forcing yourself 654 00:40:45.964 --> 00:40:49.805 into people's feeds and their communities and having to be 655 00:40:49.805 --> 00:40:53.424 visible and present and extroverted every single day. 656 00:40:54.560 --> 00:40:58.180 They see you as that human, they see you as that business, 657 00:40:58.240 --> 00:41:01.940 they see you as the person or the business with expertise 658 00:41:02.160 --> 00:41:05.775 that can help them with their individual needs. So if you put the 659 00:41:05.775 --> 00:41:09.375 effort in to get found, and you've created good 660 00:41:09.375 --> 00:41:12.840 content, you have done every single step in the 661 00:41:12.840 --> 00:41:16.520 selling journey from from having an individual who does not know who you 662 00:41:16.520 --> 00:41:20.305 are to suddenly having a primed and warm lead for 663 00:41:20.305 --> 00:41:23.665 a potential client or customer. And again, I don't wanna 664 00:41:23.665 --> 00:41:27.505 oversimplify it and act as if there's no effort that needs to go in 665 00:41:27.505 --> 00:41:31.250 on any of this. But if you can take a very simple 666 00:41:31.470 --> 00:41:34.930 strategic approach to content creation and implementation, 667 00:41:35.710 --> 00:41:39.495 you are doing everything that you need. And I like how you mentioned 668 00:41:39.495 --> 00:41:43.335 earlier that like, you know, we all like to puff up our 669 00:41:43.335 --> 00:41:47.095 feathers or like, or we feel like we have to at least you should say 670 00:41:47.095 --> 00:41:50.920 because while I am absolutely confident, again, that 671 00:41:50.920 --> 00:41:54.760 the way that my conversions happen is from people feeling comfortable 672 00:41:54.760 --> 00:41:58.475 with me and feeling like I'm accessible, that does not mean that I 673 00:41:58.475 --> 00:42:01.935 don't look at my competitors on social media and think like, 674 00:42:03.195 --> 00:42:06.910 like, why am I not doing that? Or like, they're being so loud. 675 00:42:06.910 --> 00:42:10.349 And what I mean by loud is like they're presenting their offers, they're 676 00:42:10.349 --> 00:42:14.190 presenting themselves as a solution. But it really truly is 677 00:42:14.190 --> 00:42:18.035 the fact that there's a lot of people who need copywriters, 678 00:42:18.175 --> 00:42:21.855 there's a lot of people who need SEOs, and I cannot serve 679 00:42:21.855 --> 00:42:25.150 everyone in the world. So why not instead 680 00:42:25.850 --> 00:42:29.370 truly put myself out there as the way that I want to show up with 681 00:42:29.370 --> 00:42:32.750 my clients and serve that smaller batch of people 682 00:42:33.355 --> 00:42:36.954 in a way that feels super good for them and super good for 683 00:42:36.954 --> 00:42:40.795 me. And that means that I don't show up in the same ways that 684 00:42:40.795 --> 00:42:44.550 my competitors do. And when they show up in the ways that they do, 685 00:42:44.690 --> 00:42:48.450 they're attracting those ideal clients for their ideal 686 00:42:48.450 --> 00:42:52.235 business. And everything's harmonious if we look at it that way. Like, 687 00:42:52.235 --> 00:42:55.995 we're all being our true selves and serving the people that would really be 688 00:42:55.995 --> 00:42:59.490 right for us if we don't try to force something 689 00:42:59.550 --> 00:43:02.290 that's not right for us. Yes. 690 00:43:03.150 --> 00:43:05.205 And 2, you never know what's happening 691 00:43:12.910 --> 00:43:16.589 and things aren't doing great even though online they are. Right? They look 692 00:43:16.589 --> 00:43:20.349 like they are. Right? So, yeah, that comparison I mean, social media 693 00:43:20.349 --> 00:43:24.035 makes it so easy to to compare. But, you know, leaning 694 00:43:24.035 --> 00:43:27.875 into you is the superpower there. So, Erin, what's 695 00:43:27.875 --> 00:43:31.555 next for you? I know you're thinking about leaving x formerly known 696 00:43:31.555 --> 00:43:35.020 as Twitter. Yes. Oh, yeah. This 697 00:43:35.020 --> 00:43:38.680 is like, this is such a, like, sad moment for me. 698 00:43:38.680 --> 00:43:42.315 Like, I am a Twitter user since Twitter started, literally 699 00:43:42.375 --> 00:43:46.215 since Twitter started. I have had a couple different usernames in, like, 700 00:43:46.215 --> 00:43:50.000 in those early, early years, but I think that my current account's probably 14 701 00:43:50.000 --> 00:43:53.760 years old. And what I loved about Twitter, or what I love 702 00:43:53.760 --> 00:43:57.505 about social media, for me particularly, is that I show up 703 00:43:57.505 --> 00:44:01.345 differently on every single platform. So I 704 00:44:01.345 --> 00:44:04.725 have been able to show up on Twitter in 2 ways very 705 00:44:04.830 --> 00:44:08.430 specifically one in the literary world. In addition to my 706 00:44:08.430 --> 00:44:12.270 business, I also have a online literary journal, that 707 00:44:12.270 --> 00:44:15.955 has won awards we have been publishing now for almost 708 00:44:16.175 --> 00:44:19.855 over 11 years, depending on when this episode goes live. And 709 00:44:19.855 --> 00:44:23.535 we we've built up such a beautiful community of people who 710 00:44:23.535 --> 00:44:26.770 are so so supportive of each other's work. 711 00:44:27.710 --> 00:44:31.494 And it feels like a really safe and wonderful space. But 712 00:44:31.494 --> 00:44:35.015 in addition to that, it's also where I can react to things like 713 00:44:35.015 --> 00:44:38.615 TV shows or political events or, like, very 714 00:44:38.615 --> 00:44:42.410 non business errant. So once 715 00:44:42.410 --> 00:44:46.250 Twitter really has changed so much in this past year, 716 00:44:46.250 --> 00:44:49.790 I've kind of been more watching like what's going to happen. 717 00:44:50.170 --> 00:44:53.835 But, we we started this episode by talking about like the 718 00:44:53.835 --> 00:44:57.675 story behind the status like this mini memoir we've created for ourselves 719 00:44:57.675 --> 00:45:01.420 and I don't like what has happened on Twitter or x and I 720 00:45:01.420 --> 00:45:05.260 don't support it. And this is the first time in my 721 00:45:05.260 --> 00:45:09.020 history that I've had to truly say to myself, I'm going to leave 722 00:45:09.020 --> 00:45:12.785 a platform that was once a truly a joy 723 00:45:12.845 --> 00:45:16.685 in my life. A quick tiny backstory even to to know 724 00:45:16.685 --> 00:45:20.305 how like important Twitter really has been on a personal level is, 725 00:45:20.580 --> 00:45:23.080 I had a friend who was killed in Afghanistan in 726 00:45:24.100 --> 00:45:27.940 2,011. And the way that we used social media back then 727 00:45:27.940 --> 00:45:31.775 non business related was also search related. It's so funny that I think of this 728 00:45:31.775 --> 00:45:35.295 at the end of the episode, because it was so news 729 00:45:35.295 --> 00:45:38.840 specific. Twitter has really been the, a changing 730 00:45:38.840 --> 00:45:42.360 moment in our history on how individuals and and people 731 00:45:42.360 --> 00:45:45.180 consume the news and consume political events specifically. 732 00:45:45.960 --> 00:45:49.755 And at the time, I just remember being like, oh, I think I 733 00:45:49.755 --> 00:45:53.295 said 2011, but they definitely died before that. I'm sorry. So 734 00:45:53.880 --> 00:45:57.640 at the time, I remember going to Twitter immediately, the second that 735 00:45:57.640 --> 00:46:01.020 one of my friends called me and they said, I think that Robert's passed away. 736 00:46:01.715 --> 00:46:05.075 I don't have any details. I don't know what to do. I went to Twitter 737 00:46:05.075 --> 00:46:07.815 to search if there were any bombings in Afghanistan. 738 00:46:08.515 --> 00:46:12.270 And like I really did dig into this 739 00:46:12.270 --> 00:46:16.110 news area, didn't find what I was looking for at the time. But it is 740 00:46:16.110 --> 00:46:19.685 one of those core memories where like, the immediate thing that I did was 741 00:46:19.685 --> 00:46:23.525 that. And then when I think back on his death, and you know, the 742 00:46:23.525 --> 00:46:26.970 the time, like very shortly after, it 743 00:46:26.970 --> 00:46:30.570 stands out to me that I used social media to kind of like 744 00:46:30.570 --> 00:46:34.170 process what was happening as I was trying to sort out the 745 00:46:34.170 --> 00:46:37.075 details. So now here we are in 2023. 746 00:46:37.934 --> 00:46:41.234 And, you know, privacy rates have been stripped and 747 00:46:41.615 --> 00:46:45.290 certain things are being like shared in the algorithm that really 748 00:46:45.350 --> 00:46:48.790 aren't related to my type of search, and I see a lot of hate on 749 00:46:48.790 --> 00:46:52.305 the the platform. I had to make the decision to 750 00:46:52.605 --> 00:46:56.444 truly step away. But the idea that I'm, I've left this place that I've 751 00:46:56.444 --> 00:47:00.290 created, And I've left that memoir, like the 752 00:47:00.290 --> 00:47:04.130 history of my time there was, and 753 00:47:04.130 --> 00:47:07.944 is hard to kind of move through. Sure, I can download my 754 00:47:07.944 --> 00:47:10.605 Twitter history, but we don't consume, 755 00:47:11.785 --> 00:47:14.204 digital files in the same way that we consume 756 00:47:15.400 --> 00:47:18.700 content that's shared online. So while I can 757 00:47:19.240 --> 00:47:22.984 choose to open my archives and to sort through 758 00:47:23.204 --> 00:47:26.644 a decade, plus of things that I've shared, 759 00:47:28.484 --> 00:47:32.210 I have to kind of also be comfortable just letting it go. And 760 00:47:32.210 --> 00:47:35.730 like, you know, what did they say release and bless? Like, that was a big 761 00:47:35.730 --> 00:47:39.305 part of my life. It served me really well. But it's 762 00:47:39.305 --> 00:47:42.765 hard. It kind of feels like losing something that was once important. 763 00:47:43.305 --> 00:47:47.049 And while this is obviously, you know, a very personal experience, I 764 00:47:47.049 --> 00:47:50.250 think any of us can understand that from the way the places that we like 765 00:47:50.250 --> 00:47:54.010 to show up. And it really goes a long way to show you 766 00:47:54.010 --> 00:47:57.665 that these platforms, which may drive us a 767 00:47:57.665 --> 00:48:01.285 little nuts sometimes. Sometimes I'm like, why am I doom scrolling? Like, this is bananas. 768 00:48:01.345 --> 00:48:05.140 Aaron, put down the phone. It goes to show you that like, they're such 769 00:48:05.140 --> 00:48:08.740 an present part of our life, oftentimes in a very 770 00:48:08.740 --> 00:48:12.375 good way. So determining how you show up 771 00:48:12.375 --> 00:48:15.675 and determining how you most importantly are social 772 00:48:16.135 --> 00:48:19.830 on the platforms can really be like an asset to 773 00:48:19.830 --> 00:48:23.670 your life or your business. Yeah. That is so beautiful. Such 774 00:48:23.670 --> 00:48:27.325 a beautiful story to tell too. And you're right. It 775 00:48:27.565 --> 00:48:31.325 social media isn't all bad. And this decision, while it was difficult 776 00:48:31.325 --> 00:48:34.859 for you, hopefully, will open up new avenues and new, 777 00:48:34.859 --> 00:48:38.400 you know, digital journals online. And 778 00:48:38.460 --> 00:48:41.920 honestly, I'm thrilled with threads. Like, you can be like, the second thread 779 00:48:42.045 --> 00:48:45.485 started. It was that was that was really the push of my decision making. I 780 00:48:45.485 --> 00:48:48.705 would have stayed on Twitter much longer. But 781 00:48:49.140 --> 00:48:52.820 I think just having a text based platform allows 782 00:48:52.820 --> 00:48:56.580 people to show up differently. Again, I said I show up very different 783 00:48:56.580 --> 00:49:00.405 on all the platforms. And there are pros and cons to 784 00:49:00.405 --> 00:49:04.085 that I would say of how I present myself. But it's 785 00:49:04.085 --> 00:49:07.785 so nice to like I think on threads recently, I was just like, 786 00:49:08.059 --> 00:49:11.420 alright, everyone, the temperatures dropped. It's freezing and my 787 00:49:11.420 --> 00:49:15.155 car, heat just died. Like, they're like, but 788 00:49:15.155 --> 00:49:18.035 it was it felt so important to me in that moment. And I didn't know 789 00:49:18.035 --> 00:49:20.835 where to say it. And I could not go and take a picture of like 790 00:49:20.835 --> 00:49:24.290 the heat button on my car and Instagram, right? I could like 791 00:49:24.290 --> 00:49:28.070 LinkedIn does not care about how my heat is working. However, 792 00:49:28.530 --> 00:49:32.255 I had friends reach out to me privately, and be like, Oh, no, 793 00:49:32.255 --> 00:49:36.095 you're heat on Voxer. And the funniest thing was, I think it was a fluke. 794 00:49:36.095 --> 00:49:39.380 My heat's fine now. I'm just gonna keep my fingers crossed on that. But it 795 00:49:39.380 --> 00:49:42.740 sparked multiple conversations with people who are 796 00:49:42.740 --> 00:49:46.339 my business friends, like in this world that I've created of 797 00:49:46.339 --> 00:49:50.075 colleagues. So I say if you're listening to this, 798 00:49:50.075 --> 00:49:53.595 you haven't tried out threads yet, you never really were a big Twitter user, test 799 00:49:53.595 --> 00:49:57.030 it out because it's not just you know, heat dying in cars. There's 800 00:49:57.030 --> 00:50:00.630 really great intellectual conversations I've been 801 00:50:00.630 --> 00:50:04.150 in. And this the beginning of a new platform is 802 00:50:04.150 --> 00:50:07.744 the perfect time when bringing back our 803 00:50:07.744 --> 00:50:11.505 conversation to search, it is the perfect time to align yourself with 804 00:50:11.505 --> 00:50:15.319 new people new to you, let's say, or people you've always wanted 805 00:50:15.319 --> 00:50:19.040 to know, or your ideal clients because everyone 806 00:50:19.040 --> 00:50:22.715 is creating something new. And I think that if you're listening 807 00:50:22.715 --> 00:50:26.015 and you haven't done it yet, like that could be my little like, 808 00:50:26.315 --> 00:50:30.155 test to you homework assignment assignment to you. Go on threads 809 00:50:30.155 --> 00:50:33.720 and just play around and see, like, what new 810 00:50:33.720 --> 00:50:37.180 content you could create and what content you like to consume. 811 00:50:37.559 --> 00:50:41.035 Yes. I'm I'm I'm living for threads. It's so, so fun. 812 00:50:41.035 --> 00:50:44.795 So I will put the link to Erin's threads account and 813 00:50:44.795 --> 00:50:48.390 all the links that we talk about today, so you can connect with 814 00:50:48.390 --> 00:50:50.570 Erin in the show notes. That's onlinedrea.com/303. 815 00:50:53.670 --> 00:50:56.914 And there's also a little freebie in there, an SEO website 816 00:50:57.295 --> 00:51:01.135 checklist, a gift from Erin. Definitely wanna check that 817 00:51:01.135 --> 00:51:04.910 out as well. Erin, thank you so much for being on the 818 00:51:04.910 --> 00:51:08.269 show. This is great. Yeah. Thank you for having me. I had a great time 819 00:51:08.269 --> 00:51:11.789 talking to you today. Yay. And thank you, dear listener, for tuning in to another 820 00:51:11.789 --> 00:51:15.355 episode. Make sure you leave us a 5 star rating on Apple 821 00:51:15.355 --> 00:51:18.875 Podcasts and Spotify. Helps keep us in the top 100 822 00:51:18.875 --> 00:51:22.095 marketing podcasts. That's all because of you. Yes. 823 00:51:22.619 --> 00:51:25.740 And I'll be back soon with a new episode. That's all for today. Bye for 824 00:51:25.740 --> 00:51:26.240 now.