1 00:00:00,640 --> 00:00:04,420 Welcome to episode number 355 of the Mindful Marketing 2 00:00:04,480 --> 00:00:08,320 podcast. I'm excited for today's conversation because we're talking to someone who I 3 00:00:08,320 --> 00:00:12,080 have been low key, high key stalking on Facebook for 4 00:00:12,080 --> 00:00:15,745 years now. Love her posts. Natalie Bullen's gonna come and talk to us 5 00:00:15,745 --> 00:00:19,365 about Magnetic Personal Brands and how she accidentally 6 00:00:19,425 --> 00:00:23,265 started a Facebook group, but not really. So we're gonna get into all 7 00:00:23,265 --> 00:00:26,625 of that juicy goodness in a moment. But first, a word from our 8 00:00:26,625 --> 00:00:30,000 sponsor. Riverside is the all in one 9 00:00:30,000 --> 00:00:33,760 podcast recording and editing tool that I use for this right here 10 00:00:33,760 --> 00:00:37,520 show. I use it to edit not only the audio in the video, it is 11 00:00:37,520 --> 00:00:40,580 like chef's kiss, magical, making the entire process 12 00:00:41,204 --> 00:00:44,905 so so easy. Plus, I love their 13 00:00:44,964 --> 00:00:48,565 magic AI clips. Their little AI 14 00:00:48,565 --> 00:00:52,405 robot in the background pulls out the most impactful moments of 15 00:00:52,405 --> 00:00:55,960 the episodes without me having to comb through and do it myself. Resizes 16 00:00:56,100 --> 00:00:59,780 them for social media. So those vertical videos you see on TikTok and 17 00:00:59,780 --> 00:01:03,620 reels, those all come from magic AI inside of Riverside. It's 18 00:01:03,620 --> 00:01:07,300 literally one click. It spits out 10 clips. I pick the 19 00:01:07,300 --> 00:01:10,895 best one and away I go. Saves me so much time. If you wanna get 20 00:01:10,895 --> 00:01:14,335 on the Riverside train, check it out today, the links in the show notes, and 21 00:01:14,335 --> 00:01:18,095 make sure to use my code drea, d r e a, at checkout to 22 00:01:18,095 --> 00:01:20,435 get 15% off your membership. 23 00:01:22,410 --> 00:01:26,250 Natalie, welcome to the show. Thank you so much for having 24 00:01:26,250 --> 00:01:29,790 me. I'm excited to be here just to be nosy 25 00:01:30,010 --> 00:01:33,704 and pick your brain about all of the things. But let's start 26 00:01:33,704 --> 00:01:37,545 at the beginning. You know, talk to me about your business journey. What brings 27 00:01:37,545 --> 00:01:40,125 us to today? Man. Okay. 28 00:01:41,145 --> 00:01:44,905 Just a light softball. Bridge version, right, 29 00:01:44,905 --> 00:01:48,689 of, like, the a good truncated version is that, 30 00:01:49,869 --> 00:01:53,710 I think COVID changed all of our lives in ways that we could not have 31 00:01:53,710 --> 00:01:57,469 expected. And I probably was always on the 32 00:01:57,469 --> 00:02:01,170 path to entrepreneurship. I just didn't recognize it. 33 00:02:02,354 --> 00:02:06,195 But one day you just wake up and realize you could be doing so 34 00:02:06,195 --> 00:02:09,875 much more. And having worked in sales and 35 00:02:09,875 --> 00:02:13,474 having worked in banking and working two jobs to pay 36 00:02:13,474 --> 00:02:16,900 student loans, one day you're like, you know what? Maybe I could do 37 00:02:16,900 --> 00:02:20,740 more. Maybe I could do something different. So I started off as a 38 00:02:20,740 --> 00:02:24,260 money coach thinking well this will be great. People need financial 39 00:02:24,260 --> 00:02:27,825 literacy. People need budgeting and savings, and I hated it. 40 00:02:28,145 --> 00:02:31,425 And it was so hard to get people to listen, and it was so hard 41 00:02:31,425 --> 00:02:35,265 to get people to focus on money. And I 42 00:02:35,265 --> 00:02:39,105 realized that I think maybe there's societal bias, but we like 43 00:02:39,105 --> 00:02:42,785 to think that people just don't want to be on a budget or don't wanna 44 00:02:42,785 --> 00:02:46,600 save. I find is that people don't make enough money to accomplish 45 00:02:46,600 --> 00:02:50,440 all of their goals simultaneously. So they're robbing Peter to pay Paul. It's not 46 00:02:50,440 --> 00:02:53,800 that they don't wanna do better. They don't have the money to do better. I 47 00:02:53,800 --> 00:02:57,545 said, well, that's easy to fix. So just teach people sales. So most 48 00:02:57,545 --> 00:03:01,225 of my business has been teaching people how to sell, but along the 49 00:03:01,225 --> 00:03:04,685 way, I realized we're really teaching people to shift identities. 50 00:03:05,065 --> 00:03:08,505 You know? Most of us have been taught how to care for other 51 00:03:08,505 --> 00:03:12,170 people, how to shrink ourselves so we're 52 00:03:12,170 --> 00:03:15,770 more palatable to the masses, how to be quiet so we're not 53 00:03:15,770 --> 00:03:19,290 labeled an angry black woman, how to flex our 54 00:03:19,290 --> 00:03:23,135 degrees instead of build relationship. And so 55 00:03:23,135 --> 00:03:26,894 the things that really make you successful in sales, successful as a 56 00:03:26,894 --> 00:03:30,495 business owner, successful as a marketer have all to do with 57 00:03:30,495 --> 00:03:34,254 belief and identity. So I've decided that I'm just gonna call it 58 00:03:34,254 --> 00:03:37,670 what it is. And so now I'm the wealth identity coach, 59 00:03:37,970 --> 00:03:41,350 and, I'm excited about it. I think this is my best iteration. 60 00:03:42,290 --> 00:03:45,810 Yeah. You know, one of the things that so I I thought you were a 61 00:03:45,810 --> 00:03:49,254 salesperson, like a sales Me too. This whole 62 00:03:49,254 --> 00:03:53,015 time. But, like, I think so but no. 63 00:03:53,015 --> 00:03:56,534 In all honesty, like, the the I was I was so fooling myself too. 64 00:03:56,534 --> 00:03:59,974 Yeah. But, I mean, you've kind of you've 65 00:03:59,974 --> 00:04:03,790 driven down to the the undercurrent of all of that. Right? 66 00:04:03,790 --> 00:04:07,630 You you've kinda peeled back the layers and gone, well, what really is the problem 67 00:04:07,630 --> 00:04:11,310 here? And you kinda touched on this a little bit with, like, this I this 68 00:04:11,310 --> 00:04:14,370 idea about how we're perceived in society. 69 00:04:15,310 --> 00:04:18,945 And I think there is this perception, especially for those of us who own 70 00:04:18,945 --> 00:04:22,165 businesses and we're so public about it on social media, 71 00:04:23,025 --> 00:04:26,705 that, oh, we don't want the spotlight on us. Right? So we kinda 72 00:04:26,705 --> 00:04:30,240 overthink this idea of being a personal brand. 73 00:04:30,720 --> 00:04:34,160 What do you tell your clients and the people that you work with when it 74 00:04:34,160 --> 00:04:38,000 comes to this overthinking, when it comes to this, you know, should I, 75 00:04:38,000 --> 00:04:41,440 shouldn't I with putting myself out there online? You know 76 00:04:41,440 --> 00:04:45,215 what? I am very I'm 77 00:04:45,215 --> 00:04:49,055 a tell people this. Decisiveness is one of the best skills that 78 00:04:49,055 --> 00:04:52,595 you can have. Like, in general, 79 00:04:53,055 --> 00:04:55,315 having more time and more 80 00:04:56,419 --> 00:04:59,939 options makes people decide worse. They we 81 00:04:59,939 --> 00:05:03,379 think if I just had more time, if I reread this 20 more 82 00:05:03,379 --> 00:05:07,060 times, if I thought about this for six more weeks, I'll make 83 00:05:07,060 --> 00:05:10,515 a a better choice. It's not true. Most of us are in decision 84 00:05:10,515 --> 00:05:14,195 fatigue. I'm team get it out there. I also like to 85 00:05:14,195 --> 00:05:18,035 point out because I'm money driven and my clients are not. So I cannot say 86 00:05:18,035 --> 00:05:21,075 you'll make more money if you blank blank blank because that doesn't work on my 87 00:05:21,075 --> 00:05:24,909 folks. But they will have more impact. And so when we think about 88 00:05:24,909 --> 00:05:28,430 what we do, right, you're an ethical marketer. I'm an 89 00:05:28,430 --> 00:05:32,190 ethical salesperson. We think about what we do. If we don't 90 00:05:32,190 --> 00:05:35,885 put ourselves out there, what happens? Do 91 00:05:35,885 --> 00:05:39,325 our prospects and leads just decide they're never gonna solve their 92 00:05:39,325 --> 00:05:43,085 problem and just decide to be stagnant with us? No. They 93 00:05:43,085 --> 00:05:46,765 hire other people. Right? And in my experience, those 94 00:05:46,765 --> 00:05:50,610 other people are not as ethical as I am. They aren't 95 00:05:50,610 --> 00:05:54,310 as thorough in their process. They don't have a framework that gets results. 96 00:05:54,770 --> 00:05:58,449 By and large, the the online community that people complain 97 00:05:58,449 --> 00:06:02,205 about is not us. So when we decide, you 98 00:06:02,205 --> 00:06:06,044 know what? Someone might judge me for this post. I'm not gonna post it. 99 00:06:06,044 --> 00:06:09,245 There might be a typo in this. I need to read it 30 more times. 100 00:06:09,245 --> 00:06:12,764 This might be too personal. What if people don't like me? What if I get 101 00:06:12,764 --> 00:06:16,525 backlash? What if it's not right? What if somebody is a troll 102 00:06:16,525 --> 00:06:20,340 and jumps in my DMs? When we decide that those things are more important than 103 00:06:20,340 --> 00:06:23,160 the people that we serve, the people that we serve get harmed. 104 00:06:24,820 --> 00:06:28,500 They get harmed because they are high intent, and they're gonna solve their 105 00:06:28,500 --> 00:06:32,064 problem elsewhere. Somewhere. Someone, they're gonna 106 00:06:32,064 --> 00:06:35,824 pay somebody else to try to solve the problem. And that's 107 00:06:35,824 --> 00:06:39,504 on our that that that's blood on our hands. So for me, 108 00:06:39,504 --> 00:06:43,044 there's really no thing that I've got going on 109 00:06:43,860 --> 00:06:47,620 that feels more important than making sure that the people I'm called to serve 110 00:06:47,620 --> 00:06:51,220 get served. And if right now that is making organic social media 111 00:06:51,220 --> 00:06:54,820 posts, then that's just what it means. Now for people who say, well, now I 112 00:06:54,820 --> 00:06:58,545 just don't like social media. Cool. Market some other way. But 113 00:06:58,545 --> 00:07:02,385 that's not an excuse to just not market, and that's what I 114 00:07:02,385 --> 00:07:06,225 find. People will say, I don't wanna do social, but they're not doing anything else. 115 00:07:06,225 --> 00:07:09,845 And it's like, well, you have there's give and take. You have to be discoverable. 116 00:07:10,430 --> 00:07:13,470 You have to be available for people to find out what you do to be 117 00:07:13,470 --> 00:07:16,590 able to pay you. It's also how you stay in business. I don't know about 118 00:07:16,590 --> 00:07:20,370 you. Staying in business is very important to me. Staying housed 119 00:07:20,430 --> 00:07:24,190 is very important to me. I'm two hundred twenty nine pounds. Staying fed 120 00:07:24,190 --> 00:07:27,735 is very important to me. So I'm really confused when people are just like, well, 121 00:07:27,735 --> 00:07:30,615 I'm not gonna post this today. I'm like, so you don't wanna eat? You're not 122 00:07:30,615 --> 00:07:33,995 hungry? Lunch, dinner, nothing? Like, you're fasting indefinitely? 123 00:07:35,575 --> 00:07:39,190 I'm just saying. Maybe I maybe I'm 124 00:07:39,190 --> 00:07:42,790 too literal, but anytime I hear people talk about they don't have time for marketing, 125 00:07:42,790 --> 00:07:46,490 I'm like, so you hungry? I got you. We're gonna send them a sandwich. 126 00:07:47,110 --> 00:07:50,944 And that's probably not what they're telling me, but that's what I hear. Yeah. 127 00:07:50,944 --> 00:07:54,724 Oh my gosh. Boiling it down to the basic needs, clothing, 128 00:07:54,865 --> 00:07:58,485 food, housing. I love it. You know, I think sometimes 129 00:07:58,544 --> 00:08:01,985 too, we get so caught up 130 00:08:01,985 --> 00:08:05,740 in our own, like, ourselves that we forget about the people that 131 00:08:05,740 --> 00:08:09,419 we're serving. That's really what I'm hearing from you too. It's it's, like, not 132 00:08:09,419 --> 00:08:13,099 just for us too. It's for the other people. Our people are are 133 00:08:13,099 --> 00:08:16,795 looking for solutions, and they're going to try to find it, whether it's you 134 00:08:16,795 --> 00:08:20,155 or whether it's someone else. You might as well put yourself out there. Okay. Next 135 00:08:20,155 --> 00:08:23,915 question is more about controversy online because you are 136 00:08:23,915 --> 00:08:27,294 very opinionated, and I am the opposite. 137 00:08:27,835 --> 00:08:31,680 I am like, okay. Let's not ruffle any feathers. Like, that's very much 138 00:08:31,680 --> 00:08:35,120 my personality type. So I always admire people who are like, I'm just gonna say 139 00:08:35,120 --> 00:08:38,740 it is what it is. I'm gonna say how it is. But how like, what 140 00:08:38,799 --> 00:08:42,240 what kind of hot water situations have you gotten in, and how do you navigate 141 00:08:42,240 --> 00:08:45,855 that, especially from, like, the human being side of, you know, you're saying 142 00:08:45,855 --> 00:08:49,455 things, you're very unapologetic about it, but what if someone else is, 143 00:08:49,455 --> 00:08:53,295 like, I don't know, canceling you or talking back to 144 00:08:53,295 --> 00:08:56,975 you or any of the number of things that can happen online? I never had 145 00:08:56,975 --> 00:09:00,670 that happen to me. Never? No. I don't 146 00:09:00,670 --> 00:09:04,269 think I'm controversial on the Internet. So I'm 147 00:09:04,269 --> 00:09:08,029 like, now maybe I'm just completely insane, but, like, that stuff doesn't happen 148 00:09:08,029 --> 00:09:11,845 to me. I don't talk politics at all. I don't really 149 00:09:11,845 --> 00:09:15,445 get into the race wars. I don't post rage bait. So, 150 00:09:15,445 --> 00:09:18,725 like, I people miss me with that. I don't get any of that. I don't 151 00:09:18,725 --> 00:09:21,785 get trolls. I don't that's not true. 152 00:09:22,325 --> 00:09:26,165 Maybe once a year, I get somebody really pissed off when 153 00:09:26,165 --> 00:09:29,860 I post my annual, you can make as much money as you choose 154 00:09:29,860 --> 00:09:33,700 to type post. People do tend to get upset about that, 155 00:09:33,700 --> 00:09:37,220 but it's usually, like, one or two people. Let this is what I want people 156 00:09:37,220 --> 00:09:39,160 to know. I post 157 00:09:40,900 --> 00:09:44,745 I've cut back. Vintage Natalie post 10 times a day. 158 00:09:44,745 --> 00:09:47,945 Seven to 10 times a day. Every single day, three hundred sixty five days a 159 00:09:47,945 --> 00:09:51,625 year. It's over 2,500 posts a year. Let me just, k, give you 160 00:09:51,625 --> 00:09:55,225 some frame of reference of how crazy I am. I've cut that down to 161 00:09:55,225 --> 00:09:59,030 about three to four posts a day. We're testing more specificity in 162 00:09:59,030 --> 00:10:02,870 my messaging. However, of those 2,500 posts, 163 00:10:02,870 --> 00:10:06,490 2,000, 15 hundred, a thousand posts, maybe five of them 164 00:10:07,110 --> 00:10:10,795 elicit actual negative attention. Like, the number 165 00:10:10,795 --> 00:10:14,154 is minuscule, and I think that's really important for people to 166 00:10:14,154 --> 00:10:17,615 understand. Two things happen when you put your message out unapologetically. 167 00:10:18,315 --> 00:10:22,075 One, you repel naysayers. If I come 168 00:10:22,075 --> 00:10:25,510 out and put a post that says 7 figures is the ground floor of your 169 00:10:25,510 --> 00:10:28,870 business, guess who's gonna be really upset? People making 4 and 5 170 00:10:28,870 --> 00:10:32,630 figures a lot of times. And so they're either 171 00:10:32,630 --> 00:10:36,470 gonna say that's BS and unfollow me and block me and delete 172 00:10:36,470 --> 00:10:39,645 me, in which case they'll never see my content again and there's no visual. 173 00:10:39,885 --> 00:10:43,725 Right? Or they're gonna say, Natalie's right. We do we should make more 174 00:10:43,725 --> 00:10:46,925 money. I'm gonna follow this woman because I want more money and she wants more 175 00:10:46,925 --> 00:10:50,365 money and we're walking in the same direction. Yeah. So, 176 00:10:50,365 --> 00:10:54,205 honestly, I think being middle of the road blase creates 177 00:10:54,205 --> 00:10:57,470 more problems than being kind of polarizing. 178 00:10:57,770 --> 00:11:01,530 Because being kind of polarizing, you call out your people and 179 00:11:01,530 --> 00:11:05,290 you repel everyone else. There's really very few people who follow me 180 00:11:05,290 --> 00:11:09,085 who don't want more money, who aren't running a business, and who 181 00:11:09,085 --> 00:11:12,925 don't believe that there's at least some merit or curiosity around 182 00:11:12,925 --> 00:11:16,685 high ticket. Yeah. There's really nobody in my audience that 183 00:11:16,685 --> 00:11:20,525 that doesn't align with those things. So every so often, you know, I 184 00:11:20,525 --> 00:11:24,269 might make a post that's like, well, I don't know if I agree, but 185 00:11:24,269 --> 00:11:27,649 there's not, like, backlash. Like, I've never been canceled. 186 00:11:27,949 --> 00:11:31,490 This never happened to me. And it'll probably never happened to me because 187 00:11:31,630 --> 00:11:35,310 I've trained my audience to be like, hey. This is a 188 00:11:35,310 --> 00:11:38,775 safe space. We have dialogue here. I'm an intelligent 189 00:11:38,775 --> 00:11:42,615 person. I'm a reasonable person. If you bring something to me that you, you 190 00:11:42,615 --> 00:11:46,455 know, like, I posted about not loving AI photos. I still don't like 191 00:11:46,455 --> 00:11:49,995 AI photos. I have people in my DM say that that was ableist, 192 00:11:50,700 --> 00:11:54,300 that disabled persons need AI photos. That was 193 00:11:54,300 --> 00:11:57,820 strange to me because I know lots of disabled persons, people with 194 00:11:57,820 --> 00:12:01,660 disabilities that don't use AI photos. So I thought need was a strong word, 195 00:12:01,660 --> 00:12:05,415 but here's the thing. I am not a person with a disability. So a person 196 00:12:05,415 --> 00:12:08,535 with a disability says that they need AI photos, who am I to tell them 197 00:12:08,535 --> 00:12:12,295 that they don't? Right? And there were posts that got made on 198 00:12:12,295 --> 00:12:15,995 their pages, but, like, that's their prerogative. I don't take that personally. 199 00:12:16,055 --> 00:12:19,700 Unless you tag me and say, I hate Natalie Bullen's stance 200 00:12:19,700 --> 00:12:23,080 on such and such and such, and that's never happened to me. 201 00:12:23,220 --> 00:12:26,440 So I don't consider his shots fired unless I got hit. 202 00:12:27,220 --> 00:12:30,855 Ah, there's the quote of the episode. I don't consider shots fired unless 203 00:12:30,855 --> 00:12:33,975 I got hit. I love that. I get hit. I don't care what you're doing 204 00:12:33,975 --> 00:12:37,015 on your side of the block. You're the dropout on your side of town. It 205 00:12:37,015 --> 00:12:40,315 ain't got nothing to do with me. We on the safe side of town. I 206 00:12:40,455 --> 00:12:43,995 love it. I need to adopt that mentality because I feel like I internalize 207 00:12:44,215 --> 00:12:47,899 too much of what I see on online. You got me to do. And fun 208 00:12:47,899 --> 00:12:50,560 fact, I don't say 10% of what I wanna say. 209 00:12:52,940 --> 00:12:56,380 You are getting the very filtered thought. You're getting, like, the second or 210 00:12:56,380 --> 00:12:59,680 third thought. My first thought is not suitable for Facebook. 211 00:13:01,705 --> 00:13:04,825 Okay. Alright. There's a few things you said that I wanna follow-up on. This again, 212 00:13:04,825 --> 00:13:08,024 me just being nosy about your marketing. And I mostly see your stuff because I 213 00:13:08,024 --> 00:13:11,545 follow you on Facebook, but feel free to expound in other areas of your 214 00:13:11,545 --> 00:13:15,170 marketing too. So you said we are cutting back 215 00:13:15,170 --> 00:13:18,130 this year. Who's the we? Do you have a team that helps you with your 216 00:13:18,130 --> 00:13:21,490 Facebook posts? Oh, I say we because 217 00:13:21,490 --> 00:13:24,930 unapologetic wealth is not just me. It is myself, my 218 00:13:24,930 --> 00:13:28,585 OBM, my project manager. It is my stakeholders. It is every 219 00:13:28,585 --> 00:13:32,285 single person who reads and watches my content. It is we. 220 00:13:32,665 --> 00:13:36,425 We, the collective of UW, are trying out something new. But, 221 00:13:36,425 --> 00:13:40,230 unfortunately, no. Natalie writes every single post. No one 222 00:13:40,230 --> 00:13:44,070 has ever written my post. It's all me. And how much time 223 00:13:44,070 --> 00:13:47,270 do you spend on that? Because seven to ten, even going down to three to 224 00:13:47,270 --> 00:13:50,730 four a day, it's a lot. Like like, twenty minutes. 225 00:13:51,110 --> 00:13:54,710 It's not a long process. The here's 226 00:13:54,710 --> 00:13:58,524 here's the thing. Writing content takes 227 00:13:58,524 --> 00:14:01,964 a long time if you are second 228 00:14:01,964 --> 00:14:05,805 guessing and filtering what you wanna say or your offer 229 00:14:05,805 --> 00:14:09,600 is vague or your messaging is not clear. But if you 230 00:14:09,600 --> 00:14:13,200 know exactly what you stand for and exactly who you 231 00:14:13,200 --> 00:14:16,960 sell to, you know what to say. So if you don't 232 00:14:16,960 --> 00:14:20,720 say it, that's other internal stuff. Oh, someone might judge me. Someone 233 00:14:20,720 --> 00:14:24,425 might mislike me. Someone might cancel me. Nobody cares about my 234 00:14:24,425 --> 00:14:27,885 opinion. That that's internal stuff that makes it hard. 235 00:14:28,105 --> 00:14:31,305 Right? Like, if you had a client who came to you and said that they 236 00:14:31,305 --> 00:14:34,425 had a juice bar and this juice bar was gluten free and and did all 237 00:14:34,425 --> 00:14:38,060 these wonderful things and had all these benefits, it wouldn't be hard for you to 238 00:14:38,060 --> 00:14:41,660 come up with a marketing campaign to be able to get their product in front 239 00:14:41,660 --> 00:14:45,200 of their people. It wouldn't take you six months to write content for them. 240 00:14:45,820 --> 00:14:49,665 Right? So a lot of what holds us up is our own internal stuff, 241 00:14:49,824 --> 00:14:53,505 because I'll meet people who especially are marketers and copywriters. They can write 242 00:14:53,505 --> 00:14:57,185 other people's stuff really fast. It's their own stuff that they struggle with. So 243 00:14:57,185 --> 00:15:00,964 it's not it's not the content. I also 244 00:15:01,264 --> 00:15:04,480 am am different. I'm linguistically 245 00:15:04,780 --> 00:15:08,240 gifted, I would say. I think that I think of words 246 00:15:08,700 --> 00:15:12,240 faster. I also tend to repurpose. So, like, we've had a really 247 00:15:12,540 --> 00:15:16,235 good conversation here that you didn't you you hit 248 00:15:16,235 --> 00:15:19,615 shots, they fired. If they didn't hit me, we'll probably make it into a post, 249 00:15:19,675 --> 00:15:23,274 like, today. You see what I mean? Like, I'm probably gonna be like, hey. I 250 00:15:23,274 --> 00:15:26,714 was on a podcast today, and you might not know this because you might think 251 00:15:26,714 --> 00:15:30,360 I'm only Facebook famous, but I'm on between thirty and fifty podcast a year 252 00:15:30,360 --> 00:15:33,640 as a guest. Let me tell you one of my tips that makes them really 253 00:15:33,640 --> 00:15:36,760 listenable, what I do that makes the guest you know what I mean? Like, I 254 00:15:36,760 --> 00:15:40,200 can make that a fool. So, like, a lot of times, it's 255 00:15:40,200 --> 00:15:43,960 almost why people have gotten overweight in The US. I can say this because 256 00:15:43,960 --> 00:15:47,765 I'm fat. Don't cancel me. Okay? But there used 257 00:15:47,765 --> 00:15:51,465 to be a time where in America, your work 258 00:15:51,525 --> 00:15:55,125 kept you active. Right? You were more likely to walk to 259 00:15:55,125 --> 00:15:58,725 work, horse and carriage. You are on a farm. There was no 260 00:15:58,725 --> 00:16:02,380 electricity. Like, hundreds and hundreds of years ago, activity was 261 00:16:02,380 --> 00:16:05,820 baked into your day to day. There wasn't no desk job. There were no 262 00:16:05,820 --> 00:16:09,500 computers. Right? If you want to do something, it 263 00:16:09,500 --> 00:16:13,120 took work. You had to go out to the well to get water. Just living 264 00:16:13,580 --> 00:16:17,185 created activity. That's why people tended to be more 265 00:16:17,185 --> 00:16:21,024 fit because the activity was baked into their day. Now we have so 266 00:16:21,024 --> 00:16:24,865 many modern conveniences. You can live your whole life in front of a computer screen. 267 00:16:24,865 --> 00:16:28,144 You don't have to move at all. You can get food delivered. You don't have 268 00:16:28,144 --> 00:16:31,589 to chase chickens. You don't have to butcher cows. You don't have to do 269 00:16:31,589 --> 00:16:35,350 anything. Everything you need could just be delivered. You don't have to sew clothes. My 270 00:16:35,350 --> 00:16:39,110 grandma made her own clothes. We just order online and have it delivered to our 271 00:16:39,110 --> 00:16:42,470 house. Right? So now we have to make extra time for 272 00:16:42,470 --> 00:16:44,875 exercise. It didn't used to be that way. You didn't used to have to go 273 00:16:44,875 --> 00:16:48,254 to a gym to exercise after you worked. 274 00:16:48,795 --> 00:16:52,315 That's how I treat content. I make my content into my 275 00:16:52,315 --> 00:16:56,014 day. So whatever is going on becomes the content. 276 00:16:56,210 --> 00:16:59,650 That way I don't work all day and then at 06:00 go, oh, crap. I 277 00:16:59,650 --> 00:17:03,330 still got a right content. Because that's about as effective 278 00:17:03,330 --> 00:17:07,170 as 06:00 saying, oh, crap. I still gotta go to the gym. Most 279 00:17:07,170 --> 00:17:10,290 people aren't gonna make it there because they're already too tired from the work that 280 00:17:10,290 --> 00:17:14,135 they've done all day. So, like, be thinking about, like, what could you turn 281 00:17:14,135 --> 00:17:17,975 into content? I don't know how often you post, but literally, this 282 00:17:17,975 --> 00:17:21,655 is your post. I interviewed somebody so funny today, and let me tell you, 283 00:17:21,655 --> 00:17:25,480 she really does not care. Like, she is gonna put her opinion out there. And, 284 00:17:25,480 --> 00:17:28,919 you know, I'm really thinking maybe that's something that I could try out. What's one 285 00:17:28,919 --> 00:17:32,440 time what's one opinion that you feel like you really ought to talk more about 286 00:17:32,440 --> 00:17:36,039 on Facebook? And people might respond. Like, that could be your post for the day. 287 00:17:36,039 --> 00:17:39,215 You know what I mean? You get you some market research. You get a little 288 00:17:39,215 --> 00:17:42,975 laugh. You tease the episode. Like, people overthink it. They think 289 00:17:42,975 --> 00:17:46,575 this has to be prolific and perfect and interesting and funny and 290 00:17:46,575 --> 00:17:50,335 grammatically correct, and it has to be salient and relevant and 291 00:17:50,335 --> 00:17:54,140 brand new. Man, that's a high ass bar. That's a high bar. I can't I 292 00:17:54,140 --> 00:17:57,980 can't I can't I'm not US track and field. I can't clear that 293 00:17:57,980 --> 00:18:01,420 bar. I cannot clear that bar. Okay? You gonna get what I 294 00:18:01,420 --> 00:18:05,100 got. Some days, that's better. Some days, I write post, and I'm like, 295 00:18:05,100 --> 00:18:07,895 damn. That was good. And some days, I'm like, man, y'all just gonna get what 296 00:18:07,895 --> 00:18:11,735 y'all get. Submit. I don't read them. I don't lament over 297 00:18:11,735 --> 00:18:15,255 them. I write it and hit submit. I don't put them in a bank. I 298 00:18:15,255 --> 00:18:19,015 don't have notes in my phone with half written posts. I put it on 299 00:18:19,015 --> 00:18:22,350 Facebook and I hit submit. Like, I just don't have the time 300 00:18:22,809 --> 00:18:26,410 to police my own effort. It's hard enough to put the effort out there, and 301 00:18:26,410 --> 00:18:30,090 I gotta judge my effort too? No. No. 302 00:18:30,090 --> 00:18:33,929 Yeah. See, I feel like this is why I've been loving threads lately 303 00:18:33,929 --> 00:18:37,725 because I feel like the platform is 304 00:18:38,105 --> 00:18:41,865 unpolished. It like, that's what it's supposed to be. You know? Oh, 305 00:18:41,865 --> 00:18:45,625 really? Someone who spent so much time now. Yeah. Like, I 306 00:18:45,625 --> 00:18:49,145 I I a lot of my clients are on Instagram. Right? And Instagram is 307 00:18:49,145 --> 00:18:52,690 so stuffy. It's so like, you have to have the grid. And 308 00:18:52,690 --> 00:18:56,450 even now with, like, the reels and the editing and the caption, it's a 309 00:18:56,450 --> 00:19:00,210 lot sometimes. It's a lot. Okay. So Yeah. That's 310 00:19:00,210 --> 00:19:04,049 why I love that's why I love live streaming because the very nature of 311 00:19:04,049 --> 00:19:06,370 it is you just show up and you get what you get. You get what 312 00:19:06,370 --> 00:19:10,174 you get. Like, however, it's there may be a spelling error. I may 313 00:19:10,174 --> 00:19:14,015 stumble over my words. Then live over there and talk your trash 314 00:19:14,015 --> 00:19:17,695 on breads. Like, wherever Facebook is not like my god. Right? 315 00:19:17,695 --> 00:19:21,154 Facebook just like it's oh, I'm a OG. 316 00:19:21,375 --> 00:19:25,200 I'm 37. It's my first social media platform. It's 317 00:19:25,200 --> 00:19:28,580 where I live. It's where I hang out. So I'm good with it, but, like, 318 00:19:29,200 --> 00:19:32,880 I could rep anywhere. Like, if I had to go to LinkedIn, I could. I 319 00:19:32,880 --> 00:19:36,320 mean, you just gotta make it work. As long as I can talk to 320 00:19:36,320 --> 00:19:39,845 people, I'm good. Because I'm good on video, and I'm good 321 00:19:39,845 --> 00:19:43,445 written. So, like, I'm I'm not I'm 322 00:19:43,445 --> 00:19:47,045 not as picky about where people are. Do SEO. Do 323 00:19:47,045 --> 00:19:50,585 blogs. Do all of it. I think the biggest mistake people make in marketing 324 00:19:50,805 --> 00:19:54,630 is choosing one platform and thinking that one platform is gonna bring them 325 00:19:54,630 --> 00:19:58,470 all of their business. You might be blessed. I was blessed with Clubhouse. I'm blessed 326 00:19:58,470 --> 00:20:02,150 with Facebook. I do get a ton of business from social media, but I'm 327 00:20:02,150 --> 00:20:05,675 still on dozens of podcasts a year. We still send out 328 00:20:05,675 --> 00:20:09,355 marketing emails. That's not a visibility like a discovery platform, but 329 00:20:09,355 --> 00:20:13,195 still. We have my private podcast, which has thousands of downloads even though 330 00:20:13,195 --> 00:20:17,035 it is paid. Like, we are still doing things. Right? This year, I'm gonna write 331 00:20:17,035 --> 00:20:20,610 a book. I'm launching my public podcast. We're 332 00:20:20,610 --> 00:20:23,650 finally creating a lead magnet. Believe it or not, I've never had a free lead 333 00:20:23,650 --> 00:20:27,490 magnet, so that's gonna be interesting. We're revamping, my quiz. It 334 00:20:27,490 --> 00:20:31,250 was very short lived, but very popular, but we're turning it from a sales quiz 335 00:20:31,250 --> 00:20:35,005 to a wealth quiz. So, like, putting yourself out there more. Most 336 00:20:35,005 --> 00:20:38,365 people have a traffic problem. They're trying to sell the same thing to the same 337 00:20:38,365 --> 00:20:42,065 people over and over again, and eventually, your audience gets offer fatigue. 338 00:20:42,205 --> 00:20:45,565 They're just not gonna buy it if they haven't bought it after a certain period 339 00:20:45,565 --> 00:20:49,390 of time. So then what? Right? It's our obligation to get in front 340 00:20:49,390 --> 00:20:53,070 of as many new people as possible. So wherever you feel comfortable, that's 341 00:20:53,070 --> 00:20:56,830 what you do. The biggest mistake people make is trying to be me. Natalie 342 00:20:56,830 --> 00:20:59,630 makes Facebook work. I'm gonna make Facebook work. But why are you trying to be 343 00:20:59,630 --> 00:21:03,325 Natalie? Why are you not trying to be yourself? Nobody is you. 344 00:21:03,325 --> 00:21:06,945 That is that is a job with no competition. Imagine if somebody told you, 345 00:21:07,085 --> 00:21:10,845 I got a job open. It's only for you. You're the only person who could 346 00:21:10,845 --> 00:21:14,525 fill it, and your exact credentials make you that you what you have 347 00:21:14,525 --> 00:21:17,520 is exactly what the job post have. And imagine you saying, no. I'm good. I 348 00:21:17,520 --> 00:21:21,060 want her job. Like, you be who? 349 00:21:21,680 --> 00:21:25,460 Like, whatever makes you you, like, be more of that. 350 00:21:25,600 --> 00:21:29,200 That's what resonates, and that's why I make money. I don't even consider myself a 351 00:21:29,200 --> 00:21:32,804 great marketer, but I beat the hell out of people in consistency. 352 00:21:33,505 --> 00:21:37,105 Most people's message isn't seen enough for anyone to even 353 00:21:37,105 --> 00:21:40,785 remember it. No one forgets Nat Bullen for good or for bad. It's the 354 00:21:40,785 --> 00:21:44,320 best thing I have going. You could be a mediocre marketer if you just 355 00:21:44,320 --> 00:21:48,080 show up more often. That's the truth. Yeah. There's another 356 00:21:48,080 --> 00:21:51,760 quote, y'all. You can be a mediocre marketer if you could show up more often. 357 00:21:51,760 --> 00:21:55,535 I love that. I love that. Okay. So I'm gonna talk about the secret Facebook 358 00:21:55,535 --> 00:21:59,295 group, but I have another question here because there's something 359 00:21:59,295 --> 00:22:02,735 in what you're saying that is ringing very true to me. 360 00:22:02,735 --> 00:22:06,575 And I'm also curious about how you yourself and your and 361 00:22:06,575 --> 00:22:10,369 your team measure if all of this is working. Because I do find find that 362 00:22:10,369 --> 00:22:14,130 sometimes people show up, they put in the consistency, and then they come to 363 00:22:14,130 --> 00:22:17,970 me and they go, Andrea, it's not working. And I want you to share an 364 00:22:17,970 --> 00:22:21,730 example of what you're going through because I think it's really important for 365 00:22:21,730 --> 00:22:25,269 listeners to hear what success looks like in variety. 366 00:22:26,105 --> 00:22:29,705 And it's not just, you know, what they assume success looks like. So tell 367 00:22:29,705 --> 00:22:33,465 me, how are you measuring the success of all of this energy you're putting 368 00:22:33,465 --> 00:22:37,225 into Facebook? That's a good question. I 369 00:22:37,225 --> 00:22:40,960 think success is relative. Marketing only serves 370 00:22:41,019 --> 00:22:44,779 to get you eyeballs attention. That's it. So 371 00:22:44,779 --> 00:22:48,480 people who expect marketing to turn into sales or money 372 00:22:48,620 --> 00:22:51,919 immediately, those are the people who tell you it's not working. 373 00:22:52,695 --> 00:22:55,815 Almost all the time when people tell me their marketing isn't working, I'm like, what 374 00:22:55,815 --> 00:22:59,515 does working mean to you? What is working? And they're like, money, 375 00:22:59,654 --> 00:23:02,955 conversions. I'm like, great. So that's what sales does. 376 00:23:03,895 --> 00:23:07,255 So what is your sales process? And usually, there is 377 00:23:07,255 --> 00:23:10,210 none. So one is expectation, 378 00:23:10,990 --> 00:23:14,590 making sure that you understand where the baton handoff is between 379 00:23:14,590 --> 00:23:18,350 marketing and sales. That's one. Two, do people 380 00:23:18,350 --> 00:23:22,190 have an actual marketing strategy, or do they just, like, randomly post on the 381 00:23:22,190 --> 00:23:25,755 Internet? Because those things are very different as well. 382 00:23:25,815 --> 00:23:29,195 It's scary to me how many people don't know that you could hire a marketer. 383 00:23:29,414 --> 00:23:32,455 People think that a coach is the only thing that you can hire. People think 384 00:23:32,455 --> 00:23:36,210 a coach is a foundational, purchase for a business. It's not 385 00:23:36,370 --> 00:23:39,029 foundation. Foundation is legal, financial, and marketing. 386 00:23:40,450 --> 00:23:44,130 Risk compliance. That is the foundation of a business. That's how 387 00:23:44,130 --> 00:23:47,890 it makes it sales. Right? The oldest profession. So 388 00:23:47,890 --> 00:23:51,235 I'm always intrigued when I I meet people who are like, no. We don't really 389 00:23:51,235 --> 00:23:54,355 have a marketing strategy. I don't know how my next client's gonna come, but I'm 390 00:23:54,355 --> 00:23:58,115 just gonna post this on Facebook. So I think it's important for people to 391 00:23:58,115 --> 00:24:01,875 define what does success look like because 392 00:24:01,875 --> 00:24:05,690 you can't measure what you can't articulate. Yeah. In terms of some 393 00:24:05,690 --> 00:24:09,450 things that I measure, I'm a KPI snob. I measure 394 00:24:09,450 --> 00:24:13,230 way too many KPIs. My operations consultant, Brianne Dick, 395 00:24:13,290 --> 00:24:17,070 has tried to break me of that. But I think it's important 396 00:24:17,210 --> 00:24:20,784 at minimum for people to, like, define, qualify, 397 00:24:20,924 --> 00:24:24,445 and track leads in their audience. Right? 398 00:24:24,445 --> 00:24:28,284 Because everyone in your audience is not a lead. Your audience 399 00:24:28,284 --> 00:24:32,125 is literally your Facebook followers, your people on your email list, but 400 00:24:32,125 --> 00:24:35,880 that could be old classmates, family, strangers, people who just found one of 401 00:24:35,880 --> 00:24:39,480 your viral videos. Like an audience is very low intent. They may 402 00:24:39,480 --> 00:24:43,240 never buy from you. So normally, it's better for you to set some 403 00:24:43,240 --> 00:24:47,000 parameters around maybe how many leads are we 404 00:24:47,000 --> 00:24:50,545 trying to generate, and then, like, breaking them down. So I 405 00:24:50,545 --> 00:24:54,225 break mine down into a marketing qualified lead. This is 406 00:24:54,225 --> 00:24:57,905 like a lead who has demonstrated interest, but isn't ready to buy 407 00:24:57,905 --> 00:25:01,280 yet. So maybe somebody who, like, engage with one of our 408 00:25:01,280 --> 00:25:04,960 freebies downloaded a lead magnet, just opted 409 00:25:04,960 --> 00:25:08,480 into our list, took my quiz, they clicked on my 410 00:25:08,480 --> 00:25:12,080 sales page. I've never spoken to them, but they're they've 411 00:25:12,080 --> 00:25:15,475 demonstrated some interest. And then sales qualified 412 00:25:15,615 --> 00:25:19,294 leads, which is a lead who shown, like, purchase intent and 413 00:25:19,294 --> 00:25:22,975 also meets the criteria to buy. This is where most people make their 414 00:25:22,975 --> 00:25:26,815 mistake. People think this person is a Facebook 415 00:25:26,815 --> 00:25:30,630 follower, an Instagram follower, a LinkedIn connection. They 416 00:25:30,630 --> 00:25:34,470 are a sales qualified lead. They want what I have 417 00:25:34,470 --> 00:25:38,150 because they exist over there. That's why you get those pushy DMs from people 418 00:25:38,150 --> 00:25:41,690 inviting you to stuff you ain't never heard of because they think you're sales qualified. 419 00:25:42,070 --> 00:25:45,515 Sales qualified means you've had a conversation. It's a prospect. 420 00:25:46,135 --> 00:25:49,575 And so, like, do you have a chart every week? Every Monday, I meet with 421 00:25:49,575 --> 00:25:53,175 myself. I actually meet with my project manager now. But up until I hired her 422 00:25:53,175 --> 00:25:57,015 about two months ago, I met with myself. And in that meeting, I would look 423 00:25:57,015 --> 00:26:00,600 at my stats. How many new people came 424 00:26:00,600 --> 00:26:03,960 into our world? How many new people got on our list? How many new people 425 00:26:03,960 --> 00:26:07,640 follow me? How many new people, right, that I could ascertain? How 426 00:26:07,640 --> 00:26:11,480 many clicks did we get on our offers? Every single week, I want at least 427 00:26:11,480 --> 00:26:14,835 1,000 clicks on a page where people can pay or 428 00:26:14,835 --> 00:26:18,515 apply. Pay or apply. So a sales page. How many 429 00:26:18,515 --> 00:26:22,355 clicks did we get? My goal is 1,000. If less than a thousand people saw 430 00:26:22,355 --> 00:26:24,855 your sales page, you didn't really try to sell it that hard. 431 00:26:26,010 --> 00:26:29,370 People aren't gonna like that, but if only a hundred people or 50 people or 432 00:26:29,370 --> 00:26:32,650 seven people or no people or you have no clue because you're selling a Google 433 00:26:32,650 --> 00:26:36,090 Doc and you can't even track diagnostics on that, that's why I don't like when 434 00:26:36,090 --> 00:26:38,890 people say they're gonna sell out of a Google Doc because you lose all that 435 00:26:38,890 --> 00:26:42,705 data. You have no idea how many people looked at that page. Maybe you 436 00:26:42,705 --> 00:26:46,545 put your check out there, but the data for, like, clicks, you are losing all 437 00:26:46,545 --> 00:26:50,325 of that data when you put stuff in a Google doc. So, like, tracking 438 00:26:50,385 --> 00:26:54,145 how many people came into our world, what did they do when they got 439 00:26:54,145 --> 00:26:57,800 there. Right? If you do a lot of Facebook lives like I do, minutes 440 00:26:57,800 --> 00:27:01,320 watched, YouTube, minutes watched. So how long did 441 00:27:01,320 --> 00:27:05,100 people engage? I go look at my podcast, analytics. 442 00:27:05,160 --> 00:27:08,860 I use Hello Audio. Hello Audio is created by marketers. 443 00:27:09,080 --> 00:27:12,715 Lindsey Padilla has a great product. And so being able to 444 00:27:12,715 --> 00:27:16,555 look at my listener score, who were the highest listeners? Who 445 00:27:16,555 --> 00:27:20,335 were the people who were really invested in my message? Right? 446 00:27:20,395 --> 00:27:23,835 What did these people do when they got into my world? How many sales calls 447 00:27:23,835 --> 00:27:27,130 got booked? You know, I did a whole master class on this once, 448 00:27:27,350 --> 00:27:31,110 and I find that people really only track revenue. That's 449 00:27:31,110 --> 00:27:34,790 it. So they're like, we made posts and we made money. They're not tracking 450 00:27:34,790 --> 00:27:38,230 anything in between in terms of effort. So when they don't hit their 451 00:27:38,230 --> 00:27:42,005 revenue goal, they don't know why. They don't know what didn't work. So you 452 00:27:42,005 --> 00:27:45,365 need to be backing in what generates revenue. I happen to 453 00:27:45,365 --> 00:27:49,045 know that if I make a certain number of posts or if I go live 454 00:27:49,045 --> 00:27:52,725 a certain number of times, I will get enough leads to be able 455 00:27:52,725 --> 00:27:56,520 to get sales calls booked or consultations booked. And then if a certain 456 00:27:56,520 --> 00:28:00,120 number of consults booked, I will close a certain number and hit the goal. Like, 457 00:28:00,120 --> 00:28:03,800 I can back into my revenue goals. So what KPIs are you 458 00:28:03,800 --> 00:28:07,480 tracking? Any single person who's telling you, I tried blank 459 00:28:07,480 --> 00:28:11,100 and it didn't work. Eight times out of 10, they are not tracking any KPIs 460 00:28:11,225 --> 00:28:14,045 at all. I would be willing to wager my entire 461 00:28:14,745 --> 00:28:18,425 LLC on that. Like, people have no idea. 462 00:28:18,425 --> 00:28:21,885 They're not tracking anything, anything 463 00:28:22,425 --> 00:28:26,265 because they've got this social media myth that followers equal leads. And so 464 00:28:26,265 --> 00:28:30,059 they're like, well, I've got 10,000 followers, so, of course, I could sell 80 of 465 00:28:30,059 --> 00:28:32,960 them into this group coaching program. What? 466 00:28:33,500 --> 00:28:37,340 What? We don't even know if your audience is qualified. Most people 467 00:28:37,340 --> 00:28:41,179 cannot even explain succinctly what qualifies a 468 00:28:41,179 --> 00:28:44,835 person in their world. So, like, if you're listening to this right 469 00:28:44,835 --> 00:28:48,295 now, I need you to understand that there are leading 470 00:28:48,355 --> 00:28:52,195 indicators, and there are lagging indicators. There are 471 00:28:52,195 --> 00:28:55,830 things that you put in that tell you this is working. 472 00:28:55,830 --> 00:28:59,670 I'm working towards what I'm I'm I'm trying to get, you know, those 473 00:28:59,670 --> 00:29:03,270 KPIs like we talked about. And then there are things that only show up after 474 00:29:03,270 --> 00:29:06,490 you do the results. Those are called lagging indicators. 475 00:29:06,710 --> 00:29:10,390 Revenue is a lagging indicator, how much money you actually 476 00:29:10,390 --> 00:29:13,855 made. So the only thing you track is how much money we 477 00:29:13,855 --> 00:29:17,554 actually made, but you don't track any of the things 478 00:29:18,254 --> 00:29:21,695 that lead into that indicator being different. You don't know 479 00:29:21,695 --> 00:29:25,500 what to shift. Leading indicators like your number of 480 00:29:25,500 --> 00:29:28,860 leads you generated or your website traffic or your social media 481 00:29:28,860 --> 00:29:32,640 engagement or your number of outreach emails sent, something, 482 00:29:33,179 --> 00:29:36,700 those are the things that should directly correlate to your 483 00:29:36,700 --> 00:29:40,304 lagging indicators, number of clients acquired, revenue 484 00:29:40,365 --> 00:29:44,205 generated, customer satisfaction, net promoter score. 485 00:29:44,205 --> 00:29:47,885 So you've got a issue which are lagging indicators, I e, you're not making 486 00:29:47,885 --> 00:29:51,265 enough money. You're probably not tracking the right leading 487 00:29:51,325 --> 00:29:55,049 indicators or taking the right actions. That's the 488 00:29:55,049 --> 00:29:58,330 issue. And if you don't really know what those terms mean, you just spin your 489 00:29:58,330 --> 00:30:02,010 wheels posted on Facebook. Yeah. Yeah. And this is 490 00:30:02,010 --> 00:30:05,450 exactly what I, talk to people about too because I feel like they look at 491 00:30:05,450 --> 00:30:09,184 the follower number, and then they look at their bank account. And 492 00:30:09,184 --> 00:30:12,865 they're trying to make the draw the line between the two, and that is not 493 00:30:12,865 --> 00:30:16,625 that's not a line to draw. Yeah. That's really hard. You cannot I can't 494 00:30:16,625 --> 00:30:20,384 think of anybody like that. Even the big celebrity people, people I love, like Tabitha 495 00:30:20,384 --> 00:30:24,100 Brown and and Lovey. Like Yeah. Lots of followers, but 496 00:30:24,160 --> 00:30:27,600 just because someone follows you, like, even my crazy Facebook group, people are like, 497 00:30:27,600 --> 00:30:30,880 Natalie, you should be getting the email address of every single one of those people, 498 00:30:30,880 --> 00:30:34,480 and you should put all these people on your list. But these people are 499 00:30:34,480 --> 00:30:38,325 low intent to buy for me. Getting in 500 00:30:38,325 --> 00:30:41,925 a group because you're curious about why Natalie has a group when Natalie hates 501 00:30:41,925 --> 00:30:45,685 Facebook groups does not mean that you are qualified. I sell 502 00:30:45,685 --> 00:30:49,490 to affluent persons, high net worth persons, high 503 00:30:49,490 --> 00:30:52,710 income people, or people who have businesses with high revenue. 504 00:30:53,650 --> 00:30:57,010 Everyone in that group does not fit that bill. Most of the people in that 505 00:30:57,010 --> 00:31:00,770 group do not fit that bill. Right? Most entrepreneurs never even make 506 00:31:00,770 --> 00:31:04,395 6 figures. 80 8 percent of women owned businesses will never 507 00:31:04,395 --> 00:31:07,995 do a hundred thousand dollars in top line revenue. So why would I 508 00:31:07,995 --> 00:31:11,615 want a lot of low intent, low revenue businesses 509 00:31:12,235 --> 00:31:15,870 in my email list moving my conversions down when 510 00:31:16,030 --> 00:31:18,530 when they didn't even wanna be there. They just wanted to get in the group. 511 00:31:19,230 --> 00:31:22,770 Right? Even if they consent to be on my email list, consent 512 00:31:22,910 --> 00:31:26,670 saying, yeah. Sure. Why not? It's not the same as saying, yes. I want this. 513 00:31:26,670 --> 00:31:30,210 I would rather have a smaller list of high intent leads 514 00:31:30,705 --> 00:31:34,465 than a very big list of people as a vanity number 515 00:31:34,465 --> 00:31:38,065 just to be able to say I have 10,000 people on my email list. Well, 516 00:31:38,065 --> 00:31:40,784 how much money do you make? Because if the email list doesn't make you any 517 00:31:40,784 --> 00:31:44,625 money, it's wasting your time, and it's costing you money because ConvertKit will damn 518 00:31:44,625 --> 00:31:48,310 sure charge you for a higher tier. Hell, at this 519 00:31:48,310 --> 00:31:51,830 point, you wanna get off my list, get off it. I ain't mad at 520 00:31:51,830 --> 00:31:55,670 you. Save me some money. Every month, I get mad as hell. Like, why am 521 00:31:55,670 --> 00:31:59,315 I paying for this over? Oh my gosh. Mine 522 00:31:59,315 --> 00:32:03,155 just went up because, once you pass I think it it's either 523 00:32:03,395 --> 00:32:06,995 it has to be 20,000 because I'm almost close to 20,000 on the list. Ain't 524 00:32:06,995 --> 00:32:10,755 no way. Well They'll know. And they all off. See. Invite some people to 525 00:32:10,755 --> 00:32:14,590 unsubscribe. I will likely never have to adopt people on my list because you 526 00:32:14,590 --> 00:32:18,430 know what? Unless unless every 527 00:32:18,430 --> 00:32:22,130 email I send better be making 10,000. Like, I'm just such a snob. 528 00:32:22,670 --> 00:32:26,235 I just I I'm spoiled. My 529 00:32:26,235 --> 00:32:30,075 mother spoiled me with love and attention. I I it no. 530 00:32:30,075 --> 00:32:33,595 It's hard for me. Like, if y'all don't want it, I don't wanna sell it. 531 00:32:33,595 --> 00:32:35,755 Like, you know what I'm saying? If you don't wanna buy it, I don't wanna 532 00:32:35,755 --> 00:32:39,550 sell it. So I I could not no. I I would have to have, 533 00:32:39,550 --> 00:32:43,310 like, the highest converted email list ever. I could see myself now, like, if 534 00:32:43,310 --> 00:32:47,090 I'm paying $2,300 a month, oh, someone is buying 535 00:32:47,150 --> 00:32:50,910 my stuff. Like, y'all gonna start getting threats in the 536 00:32:50,910 --> 00:32:54,505 email, like, veiled threats in the email. Like, hey. I see you 537 00:32:54,505 --> 00:32:58,265 looking. Why you not booking? Yeah. Not a problem. You 538 00:32:58,265 --> 00:33:01,545 busy. You're going through some life stuff? Because, you know, you could get off until 539 00:33:01,545 --> 00:33:05,385 you you you better. Tell you what you mean. You know what I'm saying? Like, 540 00:33:05,385 --> 00:33:09,225 until your credit card recovers, you know, when you find your Amex, you let me 541 00:33:09,225 --> 00:33:13,039 know. Okay. I wanna go back to 542 00:33:13,039 --> 00:33:16,720 the Facebook group because this is why I wanted to have this conversation in the 543 00:33:16,720 --> 00:33:19,600 first place. Because like I said in the beginning, I've been following you on Facebook. 544 00:33:19,600 --> 00:33:22,320 I love your post. Sometimes I'll even, like, copy the link and send it to 545 00:33:22,320 --> 00:33:26,115 people and be like, look at this. Aw. Because I love it. But then I 546 00:33:26,115 --> 00:33:29,875 saw this accidental Facebook group. Can you tell me this story? How did this 547 00:33:29,875 --> 00:33:32,695 happen? That's a great question. 548 00:33:34,675 --> 00:33:37,175 I used to be in a group with a, 549 00:33:38,460 --> 00:33:42,059 leader whose name we don't say. And, I 550 00:33:42,059 --> 00:33:45,440 was really excellent, and I got put out. 551 00:33:46,299 --> 00:33:49,679 And there was a group of women in this group 552 00:33:49,980 --> 00:33:53,679 that were making less than $2,000 a month, 553 00:33:53,745 --> 00:33:57,105 And I'm not saying this to belittle these women. I'm saying this to paint a 554 00:33:57,105 --> 00:34:00,865 picture. Right? Everybody in this group is paying the same amount of money, but as 555 00:34:00,865 --> 00:34:04,705 you could imagine, the people who were lower on the revenue scale, it it 556 00:34:04,705 --> 00:34:08,190 hit them harder. Right? It felt larger. Anyway, they had a 557 00:34:08,190 --> 00:34:11,869 pod in a free Facebook group, and I became the admin. And I 558 00:34:11,869 --> 00:34:15,310 said I would be more than happy to help kind of informally mentor these 559 00:34:15,310 --> 00:34:19,070 women to just check them out. Even though the group kicked me out, I feel 560 00:34:19,070 --> 00:34:22,690 like these women still deserve to have leadership and camaraderie. 561 00:34:22,830 --> 00:34:26,485 I wasn't trying to pitch them anything. As everybody knows, there's really nothing in my 562 00:34:26,485 --> 00:34:30,165 business that's appropriate for that revenue level. I literally did it out the 563 00:34:30,165 --> 00:34:33,925 kindness of my heart, and the group's been open for two years. I got 564 00:34:33,925 --> 00:34:37,670 kicked out of that club in 2022, '2 and a half, '3 years, Had, like, 565 00:34:37,670 --> 00:34:40,489 a 50 people in it. So 566 00:34:41,030 --> 00:34:44,710 December, I I, frankly, was having a rough year. 567 00:34:44,710 --> 00:34:48,550 Last year was not great. It it just it 568 00:34:48,550 --> 00:34:51,670 just wasn't great. There was a lot of stuff going on, and I said, you 569 00:34:51,670 --> 00:34:54,784 know what? I'm gonna take December off. 570 00:34:55,085 --> 00:34:58,625 Like, you know, the revenue ain't where I wanted to be, but 571 00:34:58,925 --> 00:35:02,685 I'm still blessed. My company is still thriving compared to a lot of 572 00:35:02,685 --> 00:35:05,565 other people. You know, there was a downturn, but I was like, it's fine. I'm 573 00:35:05,565 --> 00:35:09,240 just gonna take it off. I said, I'm gonna do 75 soft. I got 574 00:35:09,240 --> 00:35:13,000 this free Facebook group with 200 women. We're gonna lose weight. I 575 00:35:13,000 --> 00:35:16,760 lay out my workout clothes, bottled water. I'm super 576 00:35:16,760 --> 00:35:20,280 sedentary. So I'm getting excited. I'm getting hyped. I'm thinking about how fine I'm gonna 577 00:35:20,280 --> 00:35:23,640 be on my birthday. I said the seventy five days to the day before my 578 00:35:23,640 --> 00:35:26,515 birthday. I wake up 579 00:35:27,375 --> 00:35:31,135 to thousands of notifications and dozens of missed calls. I 580 00:35:31,135 --> 00:35:34,415 might get one phone call a day that's not from my mom, so I knew 581 00:35:34,415 --> 00:35:38,095 something was wrong. So my OBM messaged me and was just 582 00:35:38,095 --> 00:35:41,580 like, I see you broke the Internet, I I don't know what she's talking about. 583 00:35:42,520 --> 00:35:45,400 I don't know what she's talking about. I'm like, I guess. I'm thinking my like, 584 00:35:45,400 --> 00:35:48,120 what you said, some of your posts go viral. I was like, I must have 585 00:35:48,120 --> 00:35:51,480 a post go viral. So I'm I'm chilling. So I got a podcast interview at 586 00:35:51,480 --> 00:35:55,000 nine. I'm a sleepyhead. I wake up, like, ten minutes before my first call. 587 00:35:55,000 --> 00:35:58,845 So I'm looking and I'm, like, going to the 588 00:35:58,845 --> 00:36:02,465 podcast, and the guy was like, man, you had a crazy morning. 589 00:36:03,605 --> 00:36:07,405 I was like, then my hair look bad. I don't know what you're talking 590 00:36:07,405 --> 00:36:11,080 about. He's like, the group. I was like, the 591 00:36:11,080 --> 00:36:14,920 group? Hold on. So I will look at my text and I'm like 592 00:36:15,160 --> 00:36:18,040 they're like, Natalie, you invited me to a Facebook group last night. And I'm like, 593 00:36:18,040 --> 00:36:21,480 y'all are idiots. I was sleeping last night. I slept, like, eleven hours last night. 594 00:36:21,480 --> 00:36:24,045 Like, I promise you, I wouldn't sleep at, like, 10:00. I ain't wake up till, 595 00:36:24,045 --> 00:36:27,645 like, 08:00. I slept, like, eleven hours left. I had no I 596 00:36:27,645 --> 00:36:31,085 promise I didn't invite you. Why Facebook then 597 00:36:31,085 --> 00:36:34,925 toggled on some setting overnight that's been invited all 598 00:36:34,925 --> 00:36:38,640 10,000 of my followers into my private mentee 599 00:36:39,020 --> 00:36:42,780 Facebook group. Now here's my bone to pick meta. I have a 600 00:36:42,780 --> 00:36:46,540 Facebook group called Nat's VIPs. It is 601 00:36:46,540 --> 00:36:50,060 a group of people who have paid me for premium private 602 00:36:50,060 --> 00:36:53,775 coaching. It's literally a group of 603 00:36:53,775 --> 00:36:56,435 past clients. Why they couldn't have blew up that group? 604 00:36:58,015 --> 00:37:01,215 That would've been so much more appropriate to put people in the group that was 605 00:37:01,215 --> 00:37:05,000 already the group of people who paid me money. No. Yep. And so 606 00:37:05,000 --> 00:37:08,760 it just it was a lot. It's got 4,600 people in it. It was a 607 00:37:08,760 --> 00:37:12,520 whole thing. It really is, something. And what's 608 00:37:12,520 --> 00:37:16,359 worse, I don't want it. That's the crazy part. After all of 609 00:37:16,359 --> 00:37:18,780 that, I really still hate free Facebook groups. 610 00:37:20,115 --> 00:37:22,835 I hate them with every fiber of my being. I don't know why it's still 611 00:37:22,835 --> 00:37:26,515 open. I think I'm just stubborn. God is trying to 612 00:37:26,515 --> 00:37:30,355 teach me something, and I'm trying to figure out what that is. Yeah. 613 00:37:30,355 --> 00:37:34,040 I mean, I'm in the I'm in the group because of curiosity, and 614 00:37:34,040 --> 00:37:37,160 I I like being I'm like a a lurker, so I like being nosy. And 615 00:37:37,160 --> 00:37:39,740 I look at all the posts, and it it is a group of 616 00:37:40,520 --> 00:37:44,200 people who all have similar we have similar business 617 00:37:44,200 --> 00:37:47,915 models. We have similar values even though there's different revenue points. 618 00:37:47,915 --> 00:37:51,355 So the post that I see, I am like, oh, okay. Here's someone I didn't 619 00:37:51,355 --> 00:37:55,115 know before now posted in the group. So I like it. But 620 00:37:55,115 --> 00:37:58,395 has there been any other, like, big wins from the Facebook group, or are you 621 00:37:58,395 --> 00:38:02,175 just kinda chilling? Like, what's the plan? That's a great question. 622 00:38:02,900 --> 00:38:06,740 I'm gonna figure out what God wants me to do. I really don't. I 623 00:38:06,740 --> 00:38:10,340 don't like using Facebook groups as funnels. I don't like it. I I 624 00:38:10,340 --> 00:38:13,480 dislike all of it. I don't. My page 625 00:38:14,100 --> 00:38:17,655 does more than what most people's groups do. Like, I'm already 626 00:38:17,655 --> 00:38:21,495 running a high engagement. Just because my Facebook page is not a 627 00:38:21,495 --> 00:38:25,175 group doesn't mean it doesn't funnel people the same way. So having a group 628 00:38:25,175 --> 00:38:28,695 feels duplicitous. I also don't really like when people switch 629 00:38:28,695 --> 00:38:32,400 up and have a group that's free and then all of a 630 00:38:32,400 --> 00:38:36,240 sudden it's not free. I don't like selling to people who are low 631 00:38:36,240 --> 00:38:39,619 intent. So most people who make a lot of money in Facebook groups, 632 00:38:39,840 --> 00:38:43,359 that's not their first play. Facebook groups are actually an advanced 633 00:38:43,359 --> 00:38:46,835 strategy. People think they're a beginner strategy because they're free. They're an 634 00:38:46,835 --> 00:38:50,595 advanced strategy, and I do not see myself as an advanced business owner. I 635 00:38:50,595 --> 00:38:54,135 don't have a social seller in my company. I do all of the sales. 636 00:38:54,835 --> 00:38:58,275 So for me, it's just an extra job trying to chase people 637 00:38:58,275 --> 00:39:02,010 around to filter and see who wants the service. Now will I 638 00:39:02,010 --> 00:39:04,570 put out my link and say, hey. If you wanna get on my email list, 639 00:39:04,570 --> 00:39:07,930 you can join it? Sure. Because those people are higher intent. They 640 00:39:07,930 --> 00:39:11,770 actually want to learn about the service. We've definitely had, like, 641 00:39:11,770 --> 00:39:14,890 a pop in sales just because, like I said, people were nosy. They were curious. 642 00:39:14,890 --> 00:39:18,625 They wanted to buy stuff. But as of present, 643 00:39:18,625 --> 00:39:22,464 I don't see myself turning that into a traditional funnel. 644 00:39:22,464 --> 00:39:26,224 Because here's the thing. I'm a rule follower. I like things decent 645 00:39:26,224 --> 00:39:30,030 and in order. Had it been a group that I planned, I would have 646 00:39:30,030 --> 00:39:33,790 set it up from scratch. I would have had better intake questions. I 647 00:39:33,790 --> 00:39:37,550 would have had very firm rules, but now we got 4,600 people in 648 00:39:37,550 --> 00:39:41,150 my house, and they've been partying for months. You can't change that 649 00:39:41,150 --> 00:39:44,575 behavior. You can't just go to your party in little non rent 650 00:39:44,575 --> 00:39:48,095 paying room and be like, hey, bro. You wanted to tighten up now. Like, 651 00:39:48,095 --> 00:39:51,215 nobody cares. It's like, no. You've been letting me party for two months, so I'm 652 00:39:51,215 --> 00:39:54,895 a keep partying. I'm a party or you're gonna kick me out. And Facebook won't 653 00:39:54,895 --> 00:39:58,710 let you delete people in mass. I would have to delete them one by 654 00:39:58,710 --> 00:40:02,150 one. The last time I had a free Facebook group, I spent all of mother's 655 00:40:02,150 --> 00:40:04,730 day twenty twenty two deleting 656 00:40:04,950 --> 00:40:08,090 1,783 people, one person at a time. 657 00:40:09,204 --> 00:40:13,045 Because you have to remove everybody to permanently close 658 00:40:13,045 --> 00:40:16,724 the group. Oh, otherwise, you can only pause it, and Facebook is real 659 00:40:16,724 --> 00:40:20,565 finicky. They will unpause your group. They will unarchive your group. 660 00:40:20,565 --> 00:40:24,220 Those tools don't work Yeah. Because Facebook wants the 661 00:40:24,220 --> 00:40:27,980 group to be successful. They have all these initiatives. So right now, groups 662 00:40:27,980 --> 00:40:31,660 are hot again. But, you know, like, I know there's people with dead groups all 663 00:40:31,660 --> 00:40:35,420 over the place who can't get any engagement. I have another pod that 664 00:40:35,420 --> 00:40:39,235 came from that group where I got kicked out of. You can't get 665 00:40:39,235 --> 00:40:42,195 engagement in there. I can post in there right now, and it might get three 666 00:40:42,195 --> 00:40:45,735 or four people reach, and there's a thousand people in there. So 667 00:40:45,795 --> 00:40:49,635 it's interesting that Facebook has decided to make my group the the group 668 00:40:49,635 --> 00:40:53,470 of the day. Part of me is flattered and part of me is very irritated 669 00:40:53,770 --> 00:40:57,390 because the the boundaryless of boundarylessness 670 00:40:57,770 --> 00:41:01,530 of social media is frustrating. I don't know how many times I have 671 00:41:01,530 --> 00:41:05,295 said, don't DM us on Sunday. Don't DM us about these 672 00:41:05,295 --> 00:41:08,415 posts. Don't reach out to this and that. I had somebody report a post at 673 00:41:08,415 --> 00:41:12,255 two in the morning just because she didn't like it and making comments 674 00:41:12,255 --> 00:41:15,935 on the page about how she's shocked that this got approved and this is not 675 00:41:15,935 --> 00:41:19,180 in the spirit of the group. And I wrote and was like, is this like 676 00:41:19,300 --> 00:41:22,660 I have a racial undertone? Like, is there something I'm missing? Is there like a 677 00:41:22,660 --> 00:41:26,420 swastika in this imagery or something? Like, I'm freaked out. And she's like, 678 00:41:26,420 --> 00:41:28,440 well, no. I just don't feel like it's fitting. 679 00:41:30,535 --> 00:41:33,915 And this is what people are doing at 02:00 in the morning. So, like, 680 00:41:34,455 --> 00:41:37,895 there's just there's just their entitlement. People are so 681 00:41:37,895 --> 00:41:41,575 accustomed to not marketing. They don't know how to market. They don't 682 00:41:41,575 --> 00:41:45,210 take any personal accountability for marketing their own services. So they think 683 00:41:45,210 --> 00:41:48,990 that you, the owner of a free Facebook group, are in they are entitled 684 00:41:49,290 --> 00:41:53,130 to you letting them post their stuff. No. I wanna 685 00:41:53,130 --> 00:41:56,890 get leads. No. I wanna make post. No. I wanna make subliminal messages in 686 00:41:56,890 --> 00:42:00,285 your group. You have to approve my stuff. Like, 687 00:42:00,585 --> 00:42:04,265 it's just difficult. And what people don't get, it's just me, my co 688 00:42:04,265 --> 00:42:08,025 coach, and my OBM, none of whom are getting extra compensation for 689 00:42:08,025 --> 00:42:11,225 running this group. They're doing it out the kindness of their heart. I'm not gonna 690 00:42:11,225 --> 00:42:14,890 let folks run me or them ragged because they don't know how to market and 691 00:42:14,890 --> 00:42:18,170 this is the only place that they can put they sales crap. You know what 692 00:42:18,170 --> 00:42:21,930 I mean? Like, it's just it it's been a lot. And so, like, again, unless 693 00:42:21,930 --> 00:42:24,990 you're gonna work the leads, I don't feel like it's worth it. 694 00:42:25,450 --> 00:42:29,055 But, again, God teaches you things. So, like, this might 695 00:42:29,055 --> 00:42:32,655 be a patience thing for me. Who knows? This might be a test of my 696 00:42:32,655 --> 00:42:36,175 money mindset. Am I willing to close the group even though maybe potentially 697 00:42:36,175 --> 00:42:39,535 somewhere down the line, it could make me money? I don't know. In the interim, 698 00:42:39,535 --> 00:42:42,195 I just been telling people, sit down and don't touch nothing. 699 00:42:43,440 --> 00:42:46,320 I like that. I like it. And I'll I'll be watching I'll be watching for 700 00:42:46,320 --> 00:42:48,980 the group. And I love just, like, your your, 701 00:42:49,760 --> 00:42:53,600 willingness to explore, but also maintaining your own boundaries because I do 702 00:42:53,600 --> 00:42:57,315 think that there is something to that where, you know, you 703 00:42:57,315 --> 00:43:00,835 are trying new things. The Facebook group happened on accident. It's still here. We're gonna 704 00:43:00,835 --> 00:43:04,675 see what happens. And I I like that I like that flexibility there. Okay. 705 00:43:04,675 --> 00:43:07,715 So for those people who are listening who are like, I love everything Natalie is 706 00:43:07,715 --> 00:43:11,095 saying, and I need more. You've got a private podcast. Tell us about it. 707 00:43:11,559 --> 00:43:15,319 Oh, it's so amazing. So, like, I do Facebook lives 708 00:43:15,319 --> 00:43:18,440 and they're great, but, like, they're an hour. And you ain't always got that kind 709 00:43:18,440 --> 00:43:22,200 of time. So I committed to doing a micro 710 00:43:22,200 --> 00:43:25,935 audio series that grew into a thing. K? So 711 00:43:25,935 --> 00:43:29,535 for a year, you can get Natalie in your ear. Five minutes a 712 00:43:29,535 --> 00:43:32,995 day, really targeted specific episodes on wealth, 713 00:43:33,375 --> 00:43:36,975 finance, sales, marketing, visibility, getting 714 00:43:36,975 --> 00:43:40,670 over yourself, and you can listen to it, you know, 715 00:43:40,670 --> 00:43:44,270 in any of your podcast player while you're dropping the kids off. You 716 00:43:44,270 --> 00:43:47,710 can get fussed at in a very 717 00:43:47,710 --> 00:43:51,425 loving way and get over your own stuff. Right? 718 00:43:51,725 --> 00:43:54,945 And it's great. You know, I think it's smart for a couple of reasons. One, 719 00:43:55,325 --> 00:43:59,165 it helps you stay connected to me in the world of like that. It gets 720 00:43:59,165 --> 00:44:02,765 you off Facebook in case social media feels loud for 721 00:44:02,765 --> 00:44:05,760 you, and you have some skin in the game. It's not free. Most people put 722 00:44:05,760 --> 00:44:09,140 out stuff, and they're like, here's my free podcast and whatever. But I'm like, no. 723 00:44:09,280 --> 00:44:12,820 For a year, for me to commit to recording quality 724 00:44:12,880 --> 00:44:16,720 content for a year, I feel like I should be compensated. And we 725 00:44:16,720 --> 00:44:20,474 have huge listener scores and great results because people have skin 726 00:44:20,474 --> 00:44:24,174 in the game. So it's $200. It's 272 727 00:44:24,555 --> 00:44:27,375 episodes, so a little bit more than a year because I'm crazy. 728 00:44:28,555 --> 00:44:32,330 But it's probably the best product that I've ever created. I love 729 00:44:32,330 --> 00:44:36,030 it. Honestly, I think I bought it right in the beginning 730 00:44:36,090 --> 00:44:39,930 when you launched it, maybe, like, a couple years ago. Go back and 731 00:44:39,930 --> 00:44:43,210 listen for a while now, then I'm like, oh my god. Tripping. Go back and 732 00:44:43,210 --> 00:44:47,015 listen. I have a couple new episodes in there because I've I've missed y'all. So 733 00:44:47,174 --> 00:44:50,694 yeah. I love it. Okay. I'll put the link to that in the show notes. 734 00:44:50,694 --> 00:44:53,974 You all listening, go to this link right now, online 735 00:44:53,974 --> 00:44:57,654 dreya.com/35five, and get the 736 00:44:57,654 --> 00:45:01,460 link to Birthright. And also all the links to connect with Natalie, hint Facebook. 737 00:45:01,460 --> 00:45:05,300 Follow her on Facebook. It's amazing. Natalie, thank you so much for 738 00:45:05,300 --> 00:45:09,140 being on the show today. Thank you. Yay. And thank you, dear 739 00:45:09,140 --> 00:45:12,900 listener, for tuning in to another episode of the Mindful Marketing Podcast. Make sure 740 00:45:12,900 --> 00:45:16,135 you rate and subscribe on Apple Podcasts and Spotify. 741 00:45:16,435 --> 00:45:18,915 We we dropped in the rankings for a sec. We used to be in the 742 00:45:18,915 --> 00:45:22,755 top 100 marketing podcast. We kinda dipped down, so we need your support. Make sure 743 00:45:22,755 --> 00:45:26,435 you leave that five star ranking, and that will help us out. I have 744 00:45:26,435 --> 00:45:30,030 more episodes coming at you soon next Tuesday. I'll see you then. Bye 745 00:45:30,030 --> 00:45:30,530 for 746 00:45:34,707 --> 00:45:35,207 now.