Welcome to episode number 355 of the Mindful Marketing
podcast. I'm excited for today's conversation because we're talking to someone who I
have been low key, high key stalking on Facebook for
years now. Love her posts. Natalie Bullen's gonna come and talk to us
about Magnetic Personal Brands and how she accidentally
started a Facebook group, but not really. So we're gonna get into all
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Natalie, welcome to the show. Thank you so much for having
me. I'm excited to be here just to be nosy
and pick your brain about all of the things. But let's start
at the beginning. You know, talk to me about your business journey. What brings
us to today? Man. Okay.
Just a light softball. Bridge version, right,
of, like, the a good truncated version is that,
I think COVID changed all of our lives in ways that we could not have
expected. And I probably was always on the
path to entrepreneurship. I just didn't recognize it.
But one day you just wake up and realize you could be doing so
much more. And having worked in sales and
having worked in banking and working two jobs to pay
student loans, one day you're like, you know what? Maybe I could do
more. Maybe I could do something different. So I started off as a
money coach thinking well this will be great. People need financial
literacy. People need budgeting and savings, and I hated it.
And it was so hard to get people to listen, and it was so hard
to get people to focus on money. And I
realized that I think maybe there's societal bias, but we like
to think that people just don't want to be on a budget or don't wanna
save. I find is that people don't make enough money to accomplish
all of their goals simultaneously. So they're robbing Peter to pay Paul. It's not
that they don't wanna do better. They don't have the money to do better. I
said, well, that's easy to fix. So just teach people sales. So most
of my business has been teaching people how to sell, but along the
way, I realized we're really teaching people to shift identities.
You know? Most of us have been taught how to care for other
people, how to shrink ourselves so we're
more palatable to the masses, how to be quiet so we're not
labeled an angry black woman, how to flex our
degrees instead of build relationship. And so
the things that really make you successful in sales, successful as a
business owner, successful as a marketer have all to do with
belief and identity. So I've decided that I'm just gonna call it
what it is. And so now I'm the wealth identity coach,
and, I'm excited about it. I think this is my best iteration.
Yeah. You know, one of the things that so I I thought you were a
salesperson, like a sales Me too. This whole
time. But, like, I think so but no.
In all honesty, like, the the I was I was so fooling myself too.
Yeah. But, I mean, you've kind of you've
driven down to the the undercurrent of all of that. Right?
You you've kinda peeled back the layers and gone, well, what really is the problem
here? And you kinda touched on this a little bit with, like, this I this
idea about how we're perceived in society.
And I think there is this perception, especially for those of us who own
businesses and we're so public about it on social media,
that, oh, we don't want the spotlight on us. Right? So we kinda
overthink this idea of being a personal brand.
What do you tell your clients and the people that you work with when it
comes to this overthinking, when it comes to this, you know, should I,
shouldn't I with putting myself out there online? You know
what? I am very I'm
a tell people this. Decisiveness is one of the best skills that
you can have. Like, in general,
having more time and more
options makes people decide worse. They we
think if I just had more time, if I reread this 20 more
times, if I thought about this for six more weeks, I'll make
a a better choice. It's not true. Most of us are in decision
fatigue. I'm team get it out there. I also like to
point out because I'm money driven and my clients are not. So I cannot say
you'll make more money if you blank blank blank because that doesn't work on my
folks. But they will have more impact. And so when we think about
what we do, right, you're an ethical marketer. I'm an
ethical salesperson. We think about what we do. If we don't
put ourselves out there, what happens? Do
our prospects and leads just decide they're never gonna solve their
problem and just decide to be stagnant with us? No. They
hire other people. Right? And in my experience, those
other people are not as ethical as I am. They aren't
as thorough in their process. They don't have a framework that gets results.
By and large, the the online community that people complain
about is not us. So when we decide, you
know what? Someone might judge me for this post. I'm not gonna post it.
There might be a typo in this. I need to read it 30 more times.
This might be too personal. What if people don't like me? What if I get
backlash? What if it's not right? What if somebody is a troll
and jumps in my DMs? When we decide that those things are more important than
the people that we serve, the people that we serve get harmed.
They get harmed because they are high intent, and they're gonna solve their
problem elsewhere. Somewhere. Someone, they're gonna
pay somebody else to try to solve the problem. And that's
on our that that that's blood on our hands. So for me,
there's really no thing that I've got going on
that feels more important than making sure that the people I'm called to serve
get served. And if right now that is making organic social media
posts, then that's just what it means. Now for people who say, well, now I
just don't like social media. Cool. Market some other way. But
that's not an excuse to just not market, and that's what I
find. People will say, I don't wanna do social, but they're not doing anything else.
And it's like, well, you have there's give and take. You have to be discoverable.
You have to be available for people to find out what you do to be
able to pay you. It's also how you stay in business. I don't know about
you. Staying in business is very important to me. Staying housed
is very important to me. I'm two hundred twenty nine pounds. Staying fed
is very important to me. So I'm really confused when people are just like, well,
I'm not gonna post this today. I'm like, so you don't wanna eat? You're not
hungry? Lunch, dinner, nothing? Like, you're fasting indefinitely?
I'm just saying. Maybe I maybe I'm
too literal, but anytime I hear people talk about they don't have time for marketing,
I'm like, so you hungry? I got you. We're gonna send them a sandwich.
And that's probably not what they're telling me, but that's what I hear. Yeah.
Oh my gosh. Boiling it down to the basic needs, clothing,
food, housing. I love it. You know, I think sometimes
too, we get so caught up
in our own, like, ourselves that we forget about the people that
we're serving. That's really what I'm hearing from you too. It's it's, like, not
just for us too. It's for the other people. Our people are are
looking for solutions, and they're going to try to find it, whether it's you
or whether it's someone else. You might as well put yourself out there. Okay. Next
question is more about controversy online because you are
very opinionated, and I am the opposite.
I am like, okay. Let's not ruffle any feathers. Like, that's very much
my personality type. So I always admire people who are like, I'm just gonna say
it is what it is. I'm gonna say how it is. But how like, what
what kind of hot water situations have you gotten in, and how do you navigate
that, especially from, like, the human being side of, you know, you're saying
things, you're very unapologetic about it, but what if someone else is,
like, I don't know, canceling you or talking back to
you or any of the number of things that can happen online? I never had
that happen to me. Never? No. I don't
think I'm controversial on the Internet. So I'm
like, now maybe I'm just completely insane, but, like, that stuff doesn't happen
to me. I don't talk politics at all. I don't really
get into the race wars. I don't post rage bait. So,
like, I people miss me with that. I don't get any of that. I don't
get trolls. I don't that's not true.
Maybe once a year, I get somebody really pissed off when
I post my annual, you can make as much money as you choose
to type post. People do tend to get upset about that,
but it's usually, like, one or two people. Let this is what I want people
to know. I post
I've cut back. Vintage Natalie post 10 times a day.
Seven to 10 times a day. Every single day, three hundred sixty five days a
year. It's over 2,500 posts a year. Let me just, k, give you
some frame of reference of how crazy I am. I've cut that down to
about three to four posts a day. We're testing more specificity in
my messaging. However, of those 2,500 posts,
2,000, 15 hundred, a thousand posts, maybe five of them
elicit actual negative attention. Like, the number
is minuscule, and I think that's really important for people to
understand. Two things happen when you put your message out unapologetically.
One, you repel naysayers. If I come
out and put a post that says 7 figures is the ground floor of your
business, guess who's gonna be really upset? People making 4 and 5
figures a lot of times. And so they're either
gonna say that's BS and unfollow me and block me and delete
me, in which case they'll never see my content again and there's no visual.
Right? Or they're gonna say, Natalie's right. We do we should make more
money. I'm gonna follow this woman because I want more money and she wants more
money and we're walking in the same direction. Yeah. So,
honestly, I think being middle of the road blase creates
more problems than being kind of polarizing.
Because being kind of polarizing, you call out your people and
you repel everyone else. There's really very few people who follow me
who don't want more money, who aren't running a business, and who
don't believe that there's at least some merit or curiosity around
high ticket. Yeah. There's really nobody in my audience that
that doesn't align with those things. So every so often, you know, I
might make a post that's like, well, I don't know if I agree, but
there's not, like, backlash. Like, I've never been canceled.
This never happened to me. And it'll probably never happened to me because
I've trained my audience to be like, hey. This is a
safe space. We have dialogue here. I'm an intelligent
person. I'm a reasonable person. If you bring something to me that you, you
know, like, I posted about not loving AI photos. I still don't like
AI photos. I have people in my DM say that that was ableist,
that disabled persons need AI photos. That was
strange to me because I know lots of disabled persons, people with
disabilities that don't use AI photos. So I thought need was a strong word,
but here's the thing. I am not a person with a disability. So a person
with a disability says that they need AI photos, who am I to tell them
that they don't? Right? And there were posts that got made on
their pages, but, like, that's their prerogative. I don't take that personally.
Unless you tag me and say, I hate Natalie Bullen's stance
on such and such and such, and that's never happened to me.
So I don't consider his shots fired unless I got hit.
Ah, there's the quote of the episode. I don't consider shots fired unless
I got hit. I love that. I get hit. I don't care what you're doing
on your side of the block. You're the dropout on your side of town. It
ain't got nothing to do with me. We on the safe side of town. I
love it. I need to adopt that mentality because I feel like I internalize
too much of what I see on online. You got me to do. And fun
fact, I don't say 10% of what I wanna say.
You are getting the very filtered thought. You're getting, like, the second or
third thought. My first thought is not suitable for Facebook.
Okay. Alright. There's a few things you said that I wanna follow-up on. This again,
me just being nosy about your marketing. And I mostly see your stuff because I
follow you on Facebook, but feel free to expound in other areas of your
marketing too. So you said we are cutting back
this year. Who's the we? Do you have a team that helps you with your
Facebook posts? Oh, I say we because
unapologetic wealth is not just me. It is myself, my
OBM, my project manager. It is my stakeholders. It is every
single person who reads and watches my content. It is we.
We, the collective of UW, are trying out something new. But,
unfortunately, no. Natalie writes every single post. No one
has ever written my post. It's all me. And how much time
do you spend on that? Because seven to ten, even going down to three to
four a day, it's a lot. Like like, twenty minutes.
It's not a long process. The here's
here's the thing. Writing content takes
a long time if you are second
guessing and filtering what you wanna say or your offer
is vague or your messaging is not clear. But if you
know exactly what you stand for and exactly who you
sell to, you know what to say. So if you don't
say it, that's other internal stuff. Oh, someone might judge me. Someone
might mislike me. Someone might cancel me. Nobody cares about my
opinion. That that's internal stuff that makes it hard.
Right? Like, if you had a client who came to you and said that they
had a juice bar and this juice bar was gluten free and and did all
these wonderful things and had all these benefits, it wouldn't be hard for you to
come up with a marketing campaign to be able to get their product in front
of their people. It wouldn't take you six months to write content for them.
Right? So a lot of what holds us up is our own internal stuff,
because I'll meet people who especially are marketers and copywriters. They can write
other people's stuff really fast. It's their own stuff that they struggle with. So
it's not it's not the content. I also
am am different. I'm linguistically
gifted, I would say. I think that I think of words
faster. I also tend to repurpose. So, like, we've had a really
good conversation here that you didn't you you hit
shots, they fired. If they didn't hit me, we'll probably make it into a post,
like, today. You see what I mean? Like, I'm probably gonna be like, hey. I
was on a podcast today, and you might not know this because you might think
I'm only Facebook famous, but I'm on between thirty and fifty podcast a year
as a guest. Let me tell you one of my tips that makes them really
listenable, what I do that makes the guest you know what I mean? Like, I
can make that a fool. So, like, a lot of times, it's
almost why people have gotten overweight in The US. I can say this because
I'm fat. Don't cancel me. Okay? But there used
to be a time where in America, your work
kept you active. Right? You were more likely to walk to
work, horse and carriage. You are on a farm. There was no
electricity. Like, hundreds and hundreds of years ago, activity was
baked into your day to day. There wasn't no desk job. There were no
computers. Right? If you want to do something, it
took work. You had to go out to the well to get water. Just living
created activity. That's why people tended to be more
fit because the activity was baked into their day. Now we have so
many modern conveniences. You can live your whole life in front of a computer screen.
You don't have to move at all. You can get food delivered. You don't have
to chase chickens. You don't have to butcher cows. You don't have to do
anything. Everything you need could just be delivered. You don't have to sew clothes. My
grandma made her own clothes. We just order online and have it delivered to our
house. Right? So now we have to make extra time for
exercise. It didn't used to be that way. You didn't used to have to go
to a gym to exercise after you worked.
That's how I treat content. I make my content into my
day. So whatever is going on becomes the content.
That way I don't work all day and then at 06:00 go, oh, crap. I
still got a right content. Because that's about as effective
as 06:00 saying, oh, crap. I still gotta go to the gym. Most
people aren't gonna make it there because they're already too tired from the work that
they've done all day. So, like, be thinking about, like, what could you turn
into content? I don't know how often you post, but literally, this
is your post. I interviewed somebody so funny today, and let me tell you,
she really does not care. Like, she is gonna put her opinion out there. And,
you know, I'm really thinking maybe that's something that I could try out. What's one
time what's one opinion that you feel like you really ought to talk more about
on Facebook? And people might respond. Like, that could be your post for the day.
You know what I mean? You get you some market research. You get a little
laugh. You tease the episode. Like, people overthink it. They think
this has to be prolific and perfect and interesting and funny and
grammatically correct, and it has to be salient and relevant and
brand new. Man, that's a high ass bar. That's a high bar. I can't I
can't I can't I'm not US track and field. I can't clear that
bar. I cannot clear that bar. Okay? You gonna get what I
got. Some days, that's better. Some days, I write post, and I'm like,
damn. That was good. And some days, I'm like, man, y'all just gonna get what
y'all get. Submit. I don't read them. I don't lament over
them. I write it and hit submit. I don't put them in a bank. I
don't have notes in my phone with half written posts. I put it on
Facebook and I hit submit. Like, I just don't have the time
to police my own effort. It's hard enough to put the effort out there, and
I gotta judge my effort too? No. No.
Yeah. See, I feel like this is why I've been loving threads lately
because I feel like the platform is
unpolished. It like, that's what it's supposed to be. You know? Oh,
really? Someone who spent so much time now. Yeah. Like, I
I I a lot of my clients are on Instagram. Right? And Instagram is
so stuffy. It's so like, you have to have the grid. And
even now with, like, the reels and the editing and the caption, it's a
lot sometimes. It's a lot. Okay. So Yeah. That's
why I love that's why I love live streaming because the very nature of
it is you just show up and you get what you get. You get what
you get. Like, however, it's there may be a spelling error. I may
stumble over my words. Then live over there and talk your trash
on breads. Like, wherever Facebook is not like my god. Right?
Facebook just like it's oh, I'm a OG.
I'm 37. It's my first social media platform. It's
where I live. It's where I hang out. So I'm good with it, but, like,
I could rep anywhere. Like, if I had to go to LinkedIn, I could. I
mean, you just gotta make it work. As long as I can talk to
people, I'm good. Because I'm good on video, and I'm good
written. So, like, I'm I'm not I'm
not as picky about where people are. Do SEO. Do
blogs. Do all of it. I think the biggest mistake people make in marketing
is choosing one platform and thinking that one platform is gonna bring them
all of their business. You might be blessed. I was blessed with Clubhouse. I'm blessed
with Facebook. I do get a ton of business from social media, but I'm
still on dozens of podcasts a year. We still send out
marketing emails. That's not a visibility like a discovery platform, but
still. We have my private podcast, which has thousands of downloads even though
it is paid. Like, we are still doing things. Right? This year, I'm gonna write
a book. I'm launching my public podcast. We're
finally creating a lead magnet. Believe it or not, I've never had a free lead
magnet, so that's gonna be interesting. We're revamping, my quiz. It
was very short lived, but very popular, but we're turning it from a sales quiz
to a wealth quiz. So, like, putting yourself out there more. Most
people have a traffic problem. They're trying to sell the same thing to the same
people over and over again, and eventually, your audience gets offer fatigue.
They're just not gonna buy it if they haven't bought it after a certain period
of time. So then what? Right? It's our obligation to get in front
of as many new people as possible. So wherever you feel comfortable, that's
what you do. The biggest mistake people make is trying to be me. Natalie
makes Facebook work. I'm gonna make Facebook work. But why are you trying to be
Natalie? Why are you not trying to be yourself? Nobody is you.
That is that is a job with no competition. Imagine if somebody told you,
I got a job open. It's only for you. You're the only person who could
fill it, and your exact credentials make you that you what you have
is exactly what the job post have. And imagine you saying, no. I'm good. I
want her job. Like, you be who?
Like, whatever makes you you, like, be more of that.
That's what resonates, and that's why I make money. I don't even consider myself a
great marketer, but I beat the hell out of people in consistency.
Most people's message isn't seen enough for anyone to even
remember it. No one forgets Nat Bullen for good or for bad. It's the
best thing I have going. You could be a mediocre marketer if you just
show up more often. That's the truth. Yeah. There's another
quote, y'all. You can be a mediocre marketer if you could show up more often.
I love that. I love that. Okay. So I'm gonna talk about the secret Facebook
group, but I have another question here because there's something
in what you're saying that is ringing very true to me.
And I'm also curious about how you yourself and your and
your team measure if all of this is working. Because I do find find that
sometimes people show up, they put in the consistency, and then they come to
me and they go, Andrea, it's not working. And I want you to share an
example of what you're going through because I think it's really important for
listeners to hear what success looks like in variety.
And it's not just, you know, what they assume success looks like. So tell
me, how are you measuring the success of all of this energy you're putting
into Facebook? That's a good question. I
think success is relative. Marketing only serves
to get you eyeballs attention. That's it. So
people who expect marketing to turn into sales or money
immediately, those are the people who tell you it's not working.
Almost all the time when people tell me their marketing isn't working, I'm like, what
does working mean to you? What is working? And they're like, money,
conversions. I'm like, great. So that's what sales does.
So what is your sales process? And usually, there is
none. So one is expectation,
making sure that you understand where the baton handoff is between
marketing and sales. That's one. Two, do people
have an actual marketing strategy, or do they just, like, randomly post on the
Internet? Because those things are very different as well.
It's scary to me how many people don't know that you could hire a marketer.
People think that a coach is the only thing that you can hire. People think
a coach is a foundational, purchase for a business. It's not
foundation. Foundation is legal, financial, and marketing.
Risk compliance. That is the foundation of a business. That's how
it makes it sales. Right? The oldest profession. So
I'm always intrigued when I I meet people who are like, no. We don't really
have a marketing strategy. I don't know how my next client's gonna come, but I'm
just gonna post this on Facebook. So I think it's important for people to
define what does success look like because
you can't measure what you can't articulate. Yeah. In terms of some
things that I measure, I'm a KPI snob. I measure
way too many KPIs. My operations consultant, Brianne Dick,
has tried to break me of that. But I think it's important
at minimum for people to, like, define, qualify,
and track leads in their audience. Right?
Because everyone in your audience is not a lead. Your audience
is literally your Facebook followers, your people on your email list, but
that could be old classmates, family, strangers, people who just found one of
your viral videos. Like an audience is very low intent. They may
never buy from you. So normally, it's better for you to set some
parameters around maybe how many leads are we
trying to generate, and then, like, breaking them down. So I
break mine down into a marketing qualified lead. This is
like a lead who has demonstrated interest, but isn't ready to buy
yet. So maybe somebody who, like, engage with one of our
freebies downloaded a lead magnet, just opted
into our list, took my quiz, they clicked on my
sales page. I've never spoken to them, but they're they've
demonstrated some interest. And then sales qualified
leads, which is a lead who shown, like, purchase intent and
also meets the criteria to buy. This is where most people make their
mistake. People think this person is a Facebook
follower, an Instagram follower, a LinkedIn connection. They
are a sales qualified lead. They want what I have
because they exist over there. That's why you get those pushy DMs from people
inviting you to stuff you ain't never heard of because they think you're sales qualified.
Sales qualified means you've had a conversation. It's a prospect.
And so, like, do you have a chart every week? Every Monday, I meet with
myself. I actually meet with my project manager now. But up until I hired her
about two months ago, I met with myself. And in that meeting, I would look
at my stats. How many new people came
into our world? How many new people got on our list? How many new people
follow me? How many new people, right, that I could ascertain? How
many clicks did we get on our offers? Every single week, I want at least
1,000 clicks on a page where people can pay or
apply. Pay or apply. So a sales page. How many
clicks did we get? My goal is 1,000. If less than a thousand people saw
your sales page, you didn't really try to sell it that hard.
People aren't gonna like that, but if only a hundred people or 50 people or
seven people or no people or you have no clue because you're selling a Google
Doc and you can't even track diagnostics on that, that's why I don't like when
people say they're gonna sell out of a Google Doc because you lose all that
data. You have no idea how many people looked at that page. Maybe you
put your check out there, but the data for, like, clicks, you are losing all
of that data when you put stuff in a Google doc. So, like, tracking
how many people came into our world, what did they do when they got
there. Right? If you do a lot of Facebook lives like I do, minutes
watched, YouTube, minutes watched. So how long did
people engage? I go look at my podcast, analytics.
I use Hello Audio. Hello Audio is created by marketers.
Lindsey Padilla has a great product. And so being able to
look at my listener score, who were the highest listeners? Who
were the people who were really invested in my message? Right?
What did these people do when they got into my world? How many sales calls
got booked? You know, I did a whole master class on this once,
and I find that people really only track revenue. That's
it. So they're like, we made posts and we made money. They're not tracking
anything in between in terms of effort. So when they don't hit their
revenue goal, they don't know why. They don't know what didn't work. So you
need to be backing in what generates revenue. I happen to
know that if I make a certain number of posts or if I go live
a certain number of times, I will get enough leads to be able
to get sales calls booked or consultations booked. And then if a certain
number of consults booked, I will close a certain number and hit the goal. Like,
I can back into my revenue goals. So what KPIs are you
tracking? Any single person who's telling you, I tried blank
and it didn't work. Eight times out of 10, they are not tracking any KPIs
at all. I would be willing to wager my entire
LLC on that. Like, people have no idea.
They're not tracking anything, anything
because they've got this social media myth that followers equal leads. And so
they're like, well, I've got 10,000 followers, so, of course, I could sell 80 of
them into this group coaching program. What?
What? We don't even know if your audience is qualified. Most people
cannot even explain succinctly what qualifies a
person in their world. So, like, if you're listening to this right
now, I need you to understand that there are leading
indicators, and there are lagging indicators. There are
things that you put in that tell you this is working.
I'm working towards what I'm I'm I'm trying to get, you know, those
KPIs like we talked about. And then there are things that only show up after
you do the results. Those are called lagging indicators.
Revenue is a lagging indicator, how much money you actually
made. So the only thing you track is how much money we
actually made, but you don't track any of the things
that lead into that indicator being different. You don't know
what to shift. Leading indicators like your number of
leads you generated or your website traffic or your social media
engagement or your number of outreach emails sent, something,
those are the things that should directly correlate to your
lagging indicators, number of clients acquired, revenue
generated, customer satisfaction, net promoter score.
So you've got a issue which are lagging indicators, I e, you're not making
enough money. You're probably not tracking the right leading
indicators or taking the right actions. That's the
issue. And if you don't really know what those terms mean, you just spin your
wheels posted on Facebook. Yeah. Yeah. And this is
exactly what I, talk to people about too because I feel like they look at
the follower number, and then they look at their bank account. And
they're trying to make the draw the line between the two, and that is not
that's not a line to draw. Yeah. That's really hard. You cannot I can't
think of anybody like that. Even the big celebrity people, people I love, like Tabitha
Brown and and Lovey. Like Yeah. Lots of followers, but
just because someone follows you, like, even my crazy Facebook group, people are like,
Natalie, you should be getting the email address of every single one of those people,
and you should put all these people on your list. But these people are
low intent to buy for me. Getting in
a group because you're curious about why Natalie has a group when Natalie hates
Facebook groups does not mean that you are qualified. I sell
to affluent persons, high net worth persons, high
income people, or people who have businesses with high revenue.
Everyone in that group does not fit that bill. Most of the people in that
group do not fit that bill. Right? Most entrepreneurs never even make
6 figures. 80 8 percent of women owned businesses will never
do a hundred thousand dollars in top line revenue. So why would I
want a lot of low intent, low revenue businesses
in my email list moving my conversions down when
when they didn't even wanna be there. They just wanted to get in the group.
Right? Even if they consent to be on my email list, consent
saying, yeah. Sure. Why not? It's not the same as saying, yes. I want this.
I would rather have a smaller list of high intent leads
than a very big list of people as a vanity number
just to be able to say I have 10,000 people on my email list. Well,
how much money do you make? Because if the email list doesn't make you any
money, it's wasting your time, and it's costing you money because ConvertKit will damn
sure charge you for a higher tier. Hell, at this
point, you wanna get off my list, get off it. I ain't mad at
you. Save me some money. Every month, I get mad as hell. Like, why am
I paying for this over? Oh my gosh. Mine
just went up because, once you pass I think it it's either
it has to be 20,000 because I'm almost close to 20,000 on the list. Ain't
no way. Well They'll know. And they all off. See. Invite some people to
unsubscribe. I will likely never have to adopt people on my list because you
know what? Unless unless every
email I send better be making 10,000. Like, I'm just such a snob.
I just I I'm spoiled. My
mother spoiled me with love and attention. I I it no.
It's hard for me. Like, if y'all don't want it, I don't wanna sell it.
Like, you know what I'm saying? If you don't wanna buy it, I don't wanna
sell it. So I I could not no. I I would have to have,
like, the highest converted email list ever. I could see myself now, like, if
I'm paying $2,300 a month, oh, someone is buying
my stuff. Like, y'all gonna start getting threats in the
email, like, veiled threats in the email. Like, hey. I see you
looking. Why you not booking? Yeah. Not a problem. You
busy. You're going through some life stuff? Because, you know, you could get off until
you you you better. Tell you what you mean. You know what I'm saying? Like,
until your credit card recovers, you know, when you find your Amex, you let me
know. Okay. I wanna go back to
the Facebook group because this is why I wanted to have this conversation in the
first place. Because like I said in the beginning, I've been following you on Facebook.
I love your post. Sometimes I'll even, like, copy the link and send it to
people and be like, look at this. Aw. Because I love it. But then I
saw this accidental Facebook group. Can you tell me this story? How did this
happen? That's a great question.
I used to be in a group with a,
leader whose name we don't say. And, I
was really excellent, and I got put out.
And there was a group of women in this group
that were making less than $2,000 a month,
And I'm not saying this to belittle these women. I'm saying this to paint a
picture. Right? Everybody in this group is paying the same amount of money, but as
you could imagine, the people who were lower on the revenue scale, it it
hit them harder. Right? It felt larger. Anyway, they had a
pod in a free Facebook group, and I became the admin. And I
said I would be more than happy to help kind of informally mentor these
women to just check them out. Even though the group kicked me out, I feel
like these women still deserve to have leadership and camaraderie.
I wasn't trying to pitch them anything. As everybody knows, there's really nothing in my
business that's appropriate for that revenue level. I literally did it out the
kindness of my heart, and the group's been open for two years. I got
kicked out of that club in 2022, '2 and a half, '3 years, Had, like,
a 50 people in it. So
December, I I, frankly, was having a rough year.
Last year was not great. It it just it
just wasn't great. There was a lot of stuff going on, and I said, you
know what? I'm gonna take December off.
Like, you know, the revenue ain't where I wanted to be, but
I'm still blessed. My company is still thriving compared to a lot of
other people. You know, there was a downturn, but I was like, it's fine. I'm
just gonna take it off. I said, I'm gonna do 75 soft. I got
this free Facebook group with 200 women. We're gonna lose weight. I
lay out my workout clothes, bottled water. I'm super
sedentary. So I'm getting excited. I'm getting hyped. I'm thinking about how fine I'm gonna
be on my birthday. I said the seventy five days to the day before my
birthday. I wake up
to thousands of notifications and dozens of missed calls. I
might get one phone call a day that's not from my mom, so I knew
something was wrong. So my OBM messaged me and was just
like, I see you broke the Internet, I I don't know what she's talking about.
I don't know what she's talking about. I'm like, I guess. I'm thinking my like,
what you said, some of your posts go viral. I was like, I must have
a post go viral. So I'm I'm chilling. So I got a podcast interview at
nine. I'm a sleepyhead. I wake up, like, ten minutes before my first call.
So I'm looking and I'm, like, going to the
podcast, and the guy was like, man, you had a crazy morning.
I was like, then my hair look bad. I don't know what you're talking
about. He's like, the group. I was like, the
group? Hold on. So I will look at my text and I'm like
they're like, Natalie, you invited me to a Facebook group last night. And I'm like,
y'all are idiots. I was sleeping last night. I slept, like, eleven hours last night.
Like, I promise you, I wouldn't sleep at, like, 10:00. I ain't wake up till,
like, 08:00. I slept, like, eleven hours left. I had no I
promise I didn't invite you. Why Facebook then
toggled on some setting overnight that's been invited all
10,000 of my followers into my private mentee
Facebook group. Now here's my bone to pick meta. I have a
Facebook group called Nat's VIPs. It is
a group of people who have paid me for premium private
coaching. It's literally a group of
past clients. Why they couldn't have blew up that group?
That would've been so much more appropriate to put people in the group that was
already the group of people who paid me money. No. Yep. And so
it just it was a lot. It's got 4,600 people in it. It was a
whole thing. It really is, something. And what's
worse, I don't want it. That's the crazy part. After all of
that, I really still hate free Facebook groups.
I hate them with every fiber of my being. I don't know why it's still
open. I think I'm just stubborn. God is trying to
teach me something, and I'm trying to figure out what that is. Yeah.
I mean, I'm in the I'm in the group because of curiosity, and
I I like being I'm like a a lurker, so I like being nosy. And
I look at all the posts, and it it is a group of
people who all have similar we have similar business
models. We have similar values even though there's different revenue points.
So the post that I see, I am like, oh, okay. Here's someone I didn't
know before now posted in the group. So I like it. But
has there been any other, like, big wins from the Facebook group, or are you
just kinda chilling? Like, what's the plan? That's a great question.
I'm gonna figure out what God wants me to do. I really don't. I
don't like using Facebook groups as funnels. I don't like it. I I
dislike all of it. I don't. My page
does more than what most people's groups do. Like, I'm already
running a high engagement. Just because my Facebook page is not a
group doesn't mean it doesn't funnel people the same way. So having a group
feels duplicitous. I also don't really like when people switch
up and have a group that's free and then all of a
sudden it's not free. I don't like selling to people who are low
intent. So most people who make a lot of money in Facebook groups,
that's not their first play. Facebook groups are actually an advanced
strategy. People think they're a beginner strategy because they're free. They're an
advanced strategy, and I do not see myself as an advanced business owner. I
don't have a social seller in my company. I do all of the sales.
So for me, it's just an extra job trying to chase people
around to filter and see who wants the service. Now will I
put out my link and say, hey. If you wanna get on my email list,
you can join it? Sure. Because those people are higher intent. They
actually want to learn about the service. We've definitely had, like,
a pop in sales just because, like I said, people were nosy. They were curious.
They wanted to buy stuff. But as of present,
I don't see myself turning that into a traditional funnel.
Because here's the thing. I'm a rule follower. I like things decent
and in order. Had it been a group that I planned, I would have
set it up from scratch. I would have had better intake questions. I
would have had very firm rules, but now we got 4,600 people in
my house, and they've been partying for months. You can't change that
behavior. You can't just go to your party in little non rent
paying room and be like, hey, bro. You wanted to tighten up now. Like,
nobody cares. It's like, no. You've been letting me party for two months, so I'm
a keep partying. I'm a party or you're gonna kick me out. And Facebook won't
let you delete people in mass. I would have to delete them one by
one. The last time I had a free Facebook group, I spent all of mother's
day twenty twenty two deleting
1,783 people, one person at a time.
Because you have to remove everybody to permanently close
the group. Oh, otherwise, you can only pause it, and Facebook is real
finicky. They will unpause your group. They will unarchive your group.
Those tools don't work Yeah. Because Facebook wants the
group to be successful. They have all these initiatives. So right now, groups
are hot again. But, you know, like, I know there's people with dead groups all
over the place who can't get any engagement. I have another pod that
came from that group where I got kicked out of. You can't get
engagement in there. I can post in there right now, and it might get three
or four people reach, and there's a thousand people in there. So
it's interesting that Facebook has decided to make my group the the group
of the day. Part of me is flattered and part of me is very irritated
because the the boundaryless of boundarylessness
of social media is frustrating. I don't know how many times I have
said, don't DM us on Sunday. Don't DM us about these
posts. Don't reach out to this and that. I had somebody report a post at
two in the morning just because she didn't like it and making comments
on the page about how she's shocked that this got approved and this is not
in the spirit of the group. And I wrote and was like, is this like
I have a racial undertone? Like, is there something I'm missing? Is there like a
swastika in this imagery or something? Like, I'm freaked out. And she's like,
well, no. I just don't feel like it's fitting.
And this is what people are doing at 02:00 in the morning. So, like,
there's just there's just their entitlement. People are so
accustomed to not marketing. They don't know how to market. They don't
take any personal accountability for marketing their own services. So they think
that you, the owner of a free Facebook group, are in they are entitled
to you letting them post their stuff. No. I wanna
get leads. No. I wanna make post. No. I wanna make subliminal messages in
your group. You have to approve my stuff. Like,
it's just difficult. And what people don't get, it's just me, my co
coach, and my OBM, none of whom are getting extra compensation for
running this group. They're doing it out the kindness of their heart. I'm not gonna
let folks run me or them ragged because they don't know how to market and
this is the only place that they can put they sales crap. You know what
I mean? Like, it's just it it's been a lot. And so, like, again, unless
you're gonna work the leads, I don't feel like it's worth it.
But, again, God teaches you things. So, like, this might
be a patience thing for me. Who knows? This might be a test of my
money mindset. Am I willing to close the group even though maybe potentially
somewhere down the line, it could make me money? I don't know. In the interim,
I just been telling people, sit down and don't touch nothing.
I like that. I like it. And I'll I'll be watching I'll be watching for
the group. And I love just, like, your your,
willingness to explore, but also maintaining your own boundaries because I do
think that there is something to that where, you know, you
are trying new things. The Facebook group happened on accident. It's still here. We're gonna
see what happens. And I I like that I like that flexibility there. Okay.
So for those people who are listening who are like, I love everything Natalie is
saying, and I need more. You've got a private podcast. Tell us about it.
Oh, it's so amazing. So, like, I do Facebook lives
and they're great, but, like, they're an hour. And you ain't always got that kind
of time. So I committed to doing a micro
audio series that grew into a thing. K? So
for a year, you can get Natalie in your ear. Five minutes a
day, really targeted specific episodes on wealth,
finance, sales, marketing, visibility, getting
over yourself, and you can listen to it, you know,
in any of your podcast player while you're dropping the kids off. You
can get fussed at in a very
loving way and get over your own stuff. Right?
And it's great. You know, I think it's smart for a couple of reasons. One,
it helps you stay connected to me in the world of like that. It gets
you off Facebook in case social media feels loud for
you, and you have some skin in the game. It's not free. Most people put
out stuff, and they're like, here's my free podcast and whatever. But I'm like, no.
For a year, for me to commit to recording quality
content for a year, I feel like I should be compensated. And we
have huge listener scores and great results because people have skin
in the game. So it's $200. It's 272
episodes, so a little bit more than a year because I'm crazy.
But it's probably the best product that I've ever created. I love
it. Honestly, I think I bought it right in the beginning
when you launched it, maybe, like, a couple years ago. Go back and
listen for a while now, then I'm like, oh my god. Tripping. Go back and
listen. I have a couple new episodes in there because I've I've missed y'all. So
yeah. I love it. Okay. I'll put the link to that in the show notes.
You all listening, go to this link right now, online
dreya.com/35five, and get the
link to Birthright. And also all the links to connect with Natalie, hint Facebook.
Follow her on Facebook. It's amazing. Natalie, thank you so much for
being on the show today. Thank you. Yay. And thank you, dear
listener, for tuning in to another episode of the Mindful Marketing Podcast. Make sure
you rate and subscribe on Apple Podcasts and Spotify.
We we dropped in the rankings for a sec. We used to be in the
top 100 marketing podcast. We kinda dipped down, so we need your support. Make sure
you leave that five star ranking, and that will help us out. I have
more episodes coming at you soon next Tuesday. I'll see you then. Bye
for
now.