WEBVTT 1 00:00:00.880 --> 00:00:04.720 Let's talk about threads. It has been 1 year since the 2 00:00:04.720 --> 00:00:08.480 birth of Meta's latest platform threads. And in this 3 00:00:08.480 --> 00:00:12.054 podcast episode, I wanna talk about the good, the 4 00:00:12.054 --> 00:00:15.894 bad, and the ugly. Should you jump on it as a business 5 00:00:15.894 --> 00:00:19.250 owner? Should you encourage your clients to be on there as a 6 00:00:19.250 --> 00:00:21.910 marketer? Let's get into it all. 7 00:00:28.394 --> 00:00:31.835 You're listening to the Mindful Marketing Podcast. I'm Andrea 8 00:00:31.835 --> 00:00:32.335 Jones. 9 00:00:36.060 --> 00:00:39.820 Who's ready to elevate their social media game? Thanks to our 10 00:00:39.820 --> 00:00:43.580 sponsor this episode, Sched Social, for making it super easy to 11 00:00:43.580 --> 00:00:47.325 schedule your threads post directly along with 12 00:00:47.325 --> 00:00:50.785 all the other social media posts that you schedule. If you're ready to seamlessly 13 00:00:51.005 --> 00:00:54.625 add threads into your mix and schedule things like Instagram Reels, 14 00:00:54.765 --> 00:00:58.290 TikToks with the cover image, Instagram Stories 15 00:00:58.590 --> 00:01:01.570 with links, Sked Social has got you covered. 16 00:01:01.950 --> 00:01:05.665 Plus, their customer success manager is with you every single 17 00:01:05.665 --> 00:01:09.265 step of the way, so you have a real deal human 18 00:01:09.265 --> 00:01:13.040 being to support you with whatever you need. If you like batching your content 19 00:01:13.040 --> 00:01:16.560 like I do, Sked Social is the tool for you. Try them out 20 00:01:16.560 --> 00:01:20.135 today by clicking the link in the show notes. Hi. 21 00:01:20.135 --> 00:01:23.655 Hello. Welcome back to another episode of the pod. I feel like I haven't done 22 00:01:23.655 --> 00:01:27.460 a solo episode in a while. I don't know. Maybe that's just 23 00:01:27.540 --> 00:01:30.600 how I'm feeling today. But I am invigorated because 24 00:01:31.460 --> 00:01:35.060 threads has me snatched. I'm loving it over there. 25 00:01:35.060 --> 00:01:38.664 It's a beautiful community. I 26 00:01:38.664 --> 00:01:42.344 feel like as a marketer, I'm proud of the fact that I got in on 27 00:01:42.344 --> 00:01:45.479 the ground floor. I was there day 1 with my profile. 28 00:01:46.180 --> 00:01:49.719 But I wanna cover in this episode what's changed over the past year 29 00:01:49.939 --> 00:01:53.765 and how you can approach this as a business owner. Because 30 00:01:53.765 --> 00:01:57.465 the vibe on threads is very much, let's hang out and be besties, 31 00:01:58.005 --> 00:02:01.284 when in reality, being besties doesn't pay the bills. Okay? So, 32 00:02:01.909 --> 00:02:05.110 how do we use this as business owner? How do we thrive on there? What's 33 00:02:05.110 --> 00:02:08.470 working? What's not? I'm gonna get into it all 34 00:02:08.470 --> 00:02:12.225 today. But I wanna start off with something that threads did 35 00:02:12.225 --> 00:02:16.065 really interestingly that no other app has done so far, which is 36 00:02:16.065 --> 00:02:19.260 they celebrated their 1 year birthday very uniquely. 37 00:02:20.120 --> 00:02:23.959 So if you don't know, Thread's 1 year birthday was in 38 00:02:23.959 --> 00:02:27.665 July. So we're just a month past that. And 39 00:02:27.665 --> 00:02:31.125 they gave every user who posted about it a little 40 00:02:31.505 --> 00:02:35.310 birthday hat on their profile picture, and this 41 00:02:35.310 --> 00:02:39.150 caused people to talk more about the platform. Shortly after that, 42 00:02:39.150 --> 00:02:42.825 they reached 200,000,000 users, and I can't help 43 00:02:42.825 --> 00:02:46.425 but notice the correlation between tapping into the 44 00:02:46.425 --> 00:02:49.820 gamification of celebrating their birthday and the 45 00:02:49.820 --> 00:02:53.660 increase in their user base. Now, when they first launched, they launched, within a 46 00:02:53.660 --> 00:02:57.505 couple months at a 100,000,000 users. So in the past year, to 47 00:02:57.505 --> 00:03:00.944 be able to double that is extraordinary. There's no other 48 00:03:00.944 --> 00:03:04.450 social app that has done this in this way. Now, 49 00:03:04.450 --> 00:03:08.069 threads is part of the Meta family and threads was birthed 50 00:03:08.290 --> 00:03:12.095 as a direct competitor to Twitter. So I know 51 00:03:12.095 --> 00:03:15.855 that there's a lot happening into why this app has been successful, the 52 00:03:15.855 --> 00:03:19.200 timing of it all. Threads is rising as Twitter is, 53 00:03:19.599 --> 00:03:23.360 down falling. And yes, I know it's called X. I still struggle with the name 54 00:03:23.360 --> 00:03:26.099 because X to me sounds like a porn site, 55 00:03:27.335 --> 00:03:31.035 and it'll forever be Twitter in my heart. But the downfall 56 00:03:31.175 --> 00:03:34.790 of x, formerly known as Twitter, the rise of a 57 00:03:34.790 --> 00:03:38.550 community text based platform like threads, and the fact that it's 58 00:03:38.550 --> 00:03:42.090 owned by Meta, so they were able to leverage, Instagram, 59 00:03:42.310 --> 00:03:45.895 make it really easy for people to sign up to threads by just using their 60 00:03:45.895 --> 00:03:49.495 Instagram account, all worked in their favor. So let's start with the 61 00:03:49.495 --> 00:03:53.175 good of why I think threads could be a good choice for you as a 62 00:03:53.175 --> 00:03:56.760 business owner. The first reason is that threads, 63 00:03:57.300 --> 00:04:01.060 fosters personal connections. So the 64 00:04:01.060 --> 00:04:04.785 very nature of the app is that you're in 65 00:04:04.785 --> 00:04:07.765 community on the app. There's, 66 00:04:08.545 --> 00:04:11.980 kind of like a dressed down version of 67 00:04:11.980 --> 00:04:15.820 yourself. So if we think of LinkedIn as, like, buttoned up, 68 00:04:15.820 --> 00:04:19.485 business casual, you know, your suit, your tie, your professional. 69 00:04:20.345 --> 00:04:24.185 Instagram is still dressed up, but maybe in more of 70 00:04:24.185 --> 00:04:27.545 a, you know, late night way, maybe you're in the evening 71 00:04:27.545 --> 00:04:30.940 gown. Threads to me feels like you're in your 72 00:04:30.940 --> 00:04:34.720 sweats, you've got your ponytail, or 73 00:04:34.780 --> 00:04:38.535 or if you're like me, your wig is off, your, 74 00:04:38.535 --> 00:04:41.675 you know, sleeping cap is on, like, you're ready. Right? 75 00:04:42.055 --> 00:04:45.575 Threads feels like that. It feels relaxed. It 76 00:04:45.575 --> 00:04:49.400 feels approachable. And as someone who really enjoys social 77 00:04:49.400 --> 00:04:53.159 media, I feel like I don't have to put it on to 78 00:04:53.159 --> 00:04:56.975 be in threads. I can just share my little thoughts, and people are 79 00:04:56.975 --> 00:05:00.655 ready and waiting to connect. There are a few people who are doing this 80 00:05:00.655 --> 00:05:04.275 really well on threads as big brands. 81 00:05:05.060 --> 00:05:08.740 I think of the Calm app that comes to mind. So Calm is 82 00:05:08.740 --> 00:05:12.420 a meditation app. And one of the things that they're doing on 83 00:05:12.420 --> 00:05:16.235 threads that I love is it feels like a person sitting 84 00:05:16.235 --> 00:05:19.535 next to you in a cubicle, like your pot your your positive 85 00:05:19.595 --> 00:05:23.330 friend is giving you little quips throughout the day to help you 86 00:05:23.409 --> 00:05:26.470 through your day. Like, it's a very personality 87 00:05:26.930 --> 00:05:30.550 forward way to approach this casual platform. 88 00:05:30.610 --> 00:05:34.195 And it works for them because the whole goal of the app is to bring 89 00:05:34.195 --> 00:05:37.555 calm. So they're bringing calm through their text based 90 00:05:37.555 --> 00:05:40.935 posts that feels very casual and very approachable. 91 00:05:42.770 --> 00:05:46.370 So, for example, they posted a recent thread that says, hey, 92 00:05:46.370 --> 00:05:49.810 friend, please stop beating yourself up for that thing you're beating yourself up 93 00:05:49.810 --> 00:05:53.625 about. You deserve kindness and forgiveness. And that 94 00:05:53.625 --> 00:05:57.145 sort of post just feels like a friend giving 95 00:05:57.145 --> 00:06:00.770 you some advice. Yes. Are they a meditation app? 96 00:06:00.770 --> 00:06:04.370 Yes. Are they looking for app downloads? Of course. But this play 97 00:06:04.370 --> 00:06:07.805 is a brand awareness play that doesn't really 98 00:06:07.805 --> 00:06:11.565 rely on saying go download my app, go download my app, go 99 00:06:11.565 --> 00:06:14.385 download my app. Instead, they're playing into 100 00:06:15.280 --> 00:06:18.880 being there when they need you to be and then leaning into your 101 00:06:18.880 --> 00:06:22.665 curiosity as a human and going, we know Calm. They're here for 102 00:06:22.665 --> 00:06:26.125 us. Let's go download the app and experience their product. 103 00:06:27.145 --> 00:06:30.819 Okay. So the first thing that's working for threads is the personal connections. 104 00:06:30.880 --> 00:06:34.720 The second thing is that there are no ads. I don't care 105 00:06:34.720 --> 00:06:38.455 what people say about ads, and I recognize as a platform, we need 106 00:06:38.455 --> 00:06:42.135 ads to survive. Otherwise, we'd have to pay as, you know, the people using the 107 00:06:42.135 --> 00:06:45.009 app. We'd have to we'd have to pay to be able to, 108 00:06:46.110 --> 00:06:49.250 experience their product. I get it. I get ads. 109 00:06:49.550 --> 00:06:53.395 And the fact that the feed is ad free right now 110 00:06:53.535 --> 00:06:57.215 feels like a brush of fresh air. It feels like I felt this 111 00:06:57.215 --> 00:07:01.040 past weekend when we went and walked for hours with the 112 00:07:01.040 --> 00:07:04.880 kids. We were out and about in the hot sun, and I got an 113 00:07:04.880 --> 00:07:08.720 iced tea. Oh, that first sip of iced tea felt so refreshing on 114 00:07:08.720 --> 00:07:12.205 a hot day. That's how threads feels right now. 115 00:07:12.205 --> 00:07:15.885 It's calm. It's refreshing to have a 116 00:07:15.885 --> 00:07:19.690 feed that isn't cluttered with ads. And I 117 00:07:19.690 --> 00:07:23.449 think this is important as business owners because 118 00:07:23.449 --> 00:07:27.069 when we then try to create content that feels like an ad, 119 00:07:27.425 --> 00:07:31.264 it can be dismissed. It's almost like when we were back 120 00:07:31.264 --> 00:07:34.865 in the day when we fast forward through ads on TiVo, it feels like that. 121 00:07:34.865 --> 00:07:38.560 Though now YouTube is making us watch the ads. So we're back to the 122 00:07:38.560 --> 00:07:42.160 point where we're force fed ads now. Threads feels like a 123 00:07:42.160 --> 00:07:45.895 respite from that. And that is one of the things that's bad about the 124 00:07:45.895 --> 00:07:49.655 app. So we'll talk about that in a sec. Okay. The third thing that I 125 00:07:49.655 --> 00:07:52.875 love about threads is that the content feels unprocessed. 126 00:07:53.950 --> 00:07:57.650 There is a certain charm into these less 127 00:07:58.030 --> 00:08:01.790 polished, these casual, real time posts that feel 128 00:08:01.790 --> 00:08:04.884 like you just rolled out of bed and you thought of it and you're posting 129 00:08:05.345 --> 00:08:08.565 it. It feels like you're in a giant group chat with your friends. 130 00:08:08.944 --> 00:08:12.710 And this level of authenticity is also refreshing right 131 00:08:12.710 --> 00:08:16.550 now. When we think about marketers, like myself and like some 132 00:08:16.550 --> 00:08:20.255 of you listening, we tend to ruin things. 133 00:08:20.335 --> 00:08:24.175 Okay? We notice people are paying attention. We notice where they're 134 00:08:24.175 --> 00:08:27.935 paying attention, and then we show up and we're like, hey. We know you're just 135 00:08:27.935 --> 00:08:31.440 hanging out here, but can you also buy my thing? And 136 00:08:31.440 --> 00:08:34.900 so the refreshing piece of threads right now 137 00:08:35.200 --> 00:08:39.024 is the charming nature of having posts that don't feel 138 00:08:39.024 --> 00:08:42.544 like you're being sold to. K? We all know there's 139 00:08:42.544 --> 00:08:46.385 businesses on here. They're selling. We get that, and it doesn't feel 140 00:08:46.385 --> 00:08:48.920 like they're selling to us. 141 00:08:49.779 --> 00:08:53.620 Wendy's is doing a great example of this. So the OGs will know this, 142 00:08:53.620 --> 00:08:57.285 but Wendy's had a time on Twitter, x formerly 143 00:08:57.285 --> 00:09:00.425 known as Twitter back in the day, so did brands like Taco Bell, 144 00:09:00.885 --> 00:09:02.665 where they had this sarcastic, 145 00:09:04.420 --> 00:09:08.120 self aware, situational humor to their posts 146 00:09:08.740 --> 00:09:12.335 that brought more awareness to the brand. And Wendy's is 147 00:09:12.335 --> 00:09:15.875 bringing that to threads. 1 of the post I recently like said, 148 00:09:16.095 --> 00:09:19.820 in a world full of nugs sorry. In a world full of 149 00:09:19.820 --> 00:09:23.420 regular in a world full of regular nugs, be a 150 00:09:23.420 --> 00:09:26.940 saucy nug or I don't really care, LOL. So it feels 151 00:09:26.940 --> 00:09:30.055 like, yes, Wendy's is talking about nuggets, 152 00:09:30.995 --> 00:09:34.375 and specifically their saucy nuggets, but it also 153 00:09:34.435 --> 00:09:38.080 feels less like they're trying to sell something and more like they're just 154 00:09:38.080 --> 00:09:41.760 trying to be funny. Right? I I will mention this in, like, the ugly 155 00:09:41.760 --> 00:09:45.435 side of this type of marketing as well because it can be challenging. 156 00:09:45.815 --> 00:09:49.655 But right now, as a consumer, a person 157 00:09:49.655 --> 00:09:53.380 on threads, it is incredibly enjoyable to see brands that are 158 00:09:53.380 --> 00:09:57.000 familiar to me show up and show their less polished 159 00:09:57.140 --> 00:10:00.980 side. The last thing that I love about threads that's 160 00:10:00.980 --> 00:10:04.565 really good right now is their algorithm. It feels like TikTok's 161 00:10:04.565 --> 00:10:08.245 algorithm, with a twist, of course. So 162 00:10:08.245 --> 00:10:11.790 TikTok's algorithm is constantly searching and 163 00:10:11.790 --> 00:10:15.570 trying to match your interests with the content on the app. 164 00:10:16.030 --> 00:10:19.390 And it starts from a blank page with some of the top content on the 165 00:10:19.390 --> 00:10:23.115 app. And then based on your behavior, it'll start delivering more content to 166 00:10:23.115 --> 00:10:26.795 you. Threads feels a lot like that, except they have way more 167 00:10:26.795 --> 00:10:30.300 information on you. Good or bad, Meta owns 168 00:10:30.300 --> 00:10:33.980 threads and they're they have come out and said that they're 169 00:10:33.980 --> 00:10:37.500 using data from Facebook, from Instagram to help you 170 00:10:37.500 --> 00:10:41.235 with delivering content on threads. So it feels like 171 00:10:41.235 --> 00:10:44.595 they're delivering content to me based on my, 172 00:10:44.595 --> 00:10:48.320 what, 10, 15 year, history on these 173 00:10:48.320 --> 00:10:52.080 apps. And so the feed to me actually feels quite 174 00:10:52.080 --> 00:10:55.415 curated right from the beginning. Yes. I did import my 175 00:10:55.654 --> 00:10:59.115 Instagram followers, but that was a year ago. And I think only, 176 00:11:00.295 --> 00:11:03.495 1 tenth of them came over. So I would say, like, maybe a 1000 people 177 00:11:03.495 --> 00:11:06.860 came over. The rest have been through 178 00:11:07.400 --> 00:11:10.700 networking and engaging on threads and through 179 00:11:11.320 --> 00:11:14.860 teaching the algorithm the kind of content that I wanna consume. And so 180 00:11:15.625 --> 00:11:19.085 for me, the algorithm is absolutely fantastic. 181 00:11:19.305 --> 00:11:22.765 I'm loving every second of it. Can't get enough of it. It feels 182 00:11:22.985 --> 00:11:26.700 very curated to me. And also what I like about threads 183 00:11:26.700 --> 00:11:30.460 is that they have a for you feed, but then they also have a following 184 00:11:30.460 --> 00:11:33.600 feed, and you can do feeds based on certain topics. 185 00:11:34.085 --> 00:11:37.845 So, if anyone's familiar with the tweet deck back in the day, you 186 00:11:37.845 --> 00:11:41.420 used to be able to set up different feeds based on your 187 00:11:41.420 --> 00:11:45.260 preferences. You can do that with the desktop version of threads, 188 00:11:45.260 --> 00:11:48.940 which is just beautiful. As someone who prefers using desktop for a lot of 189 00:11:48.940 --> 00:11:52.635 these things, it feels very beautiful to 190 00:11:52.635 --> 00:11:56.155 me to have different feeds for the different ways that 191 00:11:56.155 --> 00:11:59.570 I use threads. So their 192 00:11:59.570 --> 00:12:03.190 algorithm is working over time. It feels curated. 193 00:12:03.250 --> 00:12:06.705 They give you the option of doing your following feed where you can see 194 00:12:06.705 --> 00:12:10.465 things in sequence from the people you follow. Though, I still stick with the 195 00:12:10.465 --> 00:12:13.730 algorithmic feed because it delivers the content that I wanna see. 196 00:12:17.010 --> 00:12:20.850 Do you feel like you're in a love hate relationship with Instagram? Well, I 197 00:12:20.850 --> 00:12:24.675 totally feel you. With all of the new features and updates and algorithm 198 00:12:24.815 --> 00:12:28.274 changes, it can feel like a lot to keep up with everything. 199 00:12:28.495 --> 00:12:32.290 That's why I'm excited to host the Instagram boot camp live this 200 00:12:32.290 --> 00:12:36.050 August, August 19th through 22nd. Come and join me if you're ready to 201 00:12:36.050 --> 00:12:39.750 find your rhythm with Instagram again. I wanna help you create content 202 00:12:39.810 --> 00:12:43.635 that works in tandem with the Instagram algorithm, not against 203 00:12:43.635 --> 00:12:46.775 it. So get ready to build some organic connections 204 00:12:47.155 --> 00:12:50.940 and reignite your passion for creating content. If you're ready to fall back in 205 00:12:50.940 --> 00:12:54.699 love with Instagram, join me for the Instagram boot camp live starting 206 00:12:54.699 --> 00:12:56.560 August 19th. I'll see you there. 207 00:12:59.375 --> 00:13:03.214 Alright. So that's the good things about threads. Let's get into the bad. The bad 208 00:13:03.214 --> 00:13:06.949 thing about threads is that they're really struggling they're 209 00:13:06.949 --> 00:13:10.629 really struggling with real time content. I know that they 210 00:13:10.629 --> 00:13:13.930 are algorithm based. I know that they're delivering 211 00:13:14.069 --> 00:13:17.655 content to the community, not just based on who they 212 00:13:17.655 --> 00:13:21.355 follow, but based on who they interact with. However, when 213 00:13:21.415 --> 00:13:24.935 major world events happen, and we've had several happen in the past couple of 214 00:13:24.935 --> 00:13:28.590 weeks, threads could not keep up. 215 00:13:28.590 --> 00:13:32.190 K. Threads could not keep up. I ended up going to Twitter and logging 216 00:13:32.190 --> 00:13:36.005 in for the first time in almost a year to get some 217 00:13:36.005 --> 00:13:39.845 of the real time updates and to see what was going on. Specifically, this 218 00:13:39.845 --> 00:13:43.560 was for, president Trump's, former President Trump's 219 00:13:43.560 --> 00:13:47.240 assassination attempt. I went to threads. I didn't see anything, 220 00:13:47.240 --> 00:13:51.015 and it was about 2 hours after it happened. Then I went to 221 00:13:51.015 --> 00:13:54.475 X, formerly known as Twitter, and immediately saw some things. 222 00:13:55.334 --> 00:13:58.714 So I know Meta isn't a fan of news. 223 00:13:58.774 --> 00:14:02.620 And, if it can't win 224 00:14:03.000 --> 00:14:06.779 against a platform like x, formerly known as Twitter, for real time news, 225 00:14:06.954 --> 00:14:10.575 it's always going to be one step behind. And so they're still working out 226 00:14:10.954 --> 00:14:14.555 the balance between having an algorithm that 227 00:14:14.555 --> 00:14:18.009 is preference based and having an algorithm that recognizes 228 00:14:18.230 --> 00:14:21.990 when major world events happen. I also 229 00:14:21.990 --> 00:14:25.675 think that they're, they have a a larger focus. Like, Meta as a 230 00:14:25.675 --> 00:14:29.275 company has a larger focus on positive news versus 231 00:14:29.275 --> 00:14:32.015 negative news, whereas X, formerly known as Twitter, 232 00:14:32.760 --> 00:14:36.520 especially run by Elon Musk, seems to stir the 233 00:14:36.520 --> 00:14:40.040 pot. Like, they it seems like they really want 234 00:14:40.040 --> 00:14:42.634 to, like, mess things up, 235 00:14:43.735 --> 00:14:47.495 for, like, our mental health sake, and meta is 236 00:14:47.495 --> 00:14:51.120 not trying to do that at all. So I think that, 237 00:14:51.440 --> 00:14:54.980 can be good and bad. Now, also, 238 00:14:56.080 --> 00:14:59.735 the bad, it's owned by Meta. And we know how in 239 00:14:59.735 --> 00:15:03.495 the news Meta is with privacy and trust issues. And 240 00:15:03.495 --> 00:15:07.340 for a lot of people and brands, this could be a big, deal 241 00:15:07.340 --> 00:15:11.180 breaker. You know, Meta has been making 242 00:15:11.180 --> 00:15:14.700 a lot of changes in the past 4 years, but prior to 243 00:15:14.700 --> 00:15:17.904 that, they would sell our data to other companies. 244 00:15:19.005 --> 00:15:22.785 And those companies would use our data to market more things to us. 245 00:15:22.845 --> 00:15:26.065 Now, Meta says that they're not doing that any longer. 246 00:15:26.640 --> 00:15:30.320 However, we don't know. We don't know. We 247 00:15:30.320 --> 00:15:34.160 go off of their word. They're constantly being investigated for this, that, and 248 00:15:34.160 --> 00:15:38.005 the other thing. So if you have challenges or hesitations about how 249 00:15:38.005 --> 00:15:41.855 your data is being used, I can almost guarantee you 250 00:15:41.855 --> 00:15:45.560 that Meta is using threads as a training ground for 251 00:15:45.560 --> 00:15:49.100 something, and my guess would be their new Meta AI product. 252 00:15:50.355 --> 00:15:53.875 If this is like the button down, dress down version of how people 253 00:15:53.875 --> 00:15:57.654 think, behave, interact, they're using that data 254 00:15:58.120 --> 00:16:01.800 to do other things and they've already said as much that they're using the things 255 00:16:01.800 --> 00:16:05.640 that we post on threads to deliver more customized ad experiences to 256 00:16:05.640 --> 00:16:09.084 us on Instagram and Facebook. So there you have it. 257 00:16:09.545 --> 00:16:12.845 Next bad thing is their algorithm 258 00:16:13.065 --> 00:16:16.205 quirks. As much as I love their algorithm, 259 00:16:17.139 --> 00:16:20.660 if you actually wanna find something intentionally, it's almost 260 00:16:20.660 --> 00:16:23.880 impossible. Their search functionality is terrible, 261 00:16:24.475 --> 00:16:28.235 especially after experiencing something as nuanced as TikTok. TikTok search 262 00:16:28.235 --> 00:16:32.030 is actually quite amazing, and I I thoroughly enjoy it. 263 00:16:32.110 --> 00:16:35.950 And even Instagram searching for something, you have different parameters. Right? You 264 00:16:35.950 --> 00:16:39.310 can search different posts. You can search hashtags. You can search 265 00:16:39.310 --> 00:16:43.055 usernames. Threads is just one search box. You put it 266 00:16:43.055 --> 00:16:46.815 in and it just gives you the most popular thing, not the most 267 00:16:46.815 --> 00:16:50.459 relevant thing. So for example, I was searching 268 00:16:50.459 --> 00:16:53.899 for someone's name, and I typed their first name, last 269 00:16:53.899 --> 00:16:57.545 name, but their business name is their last 270 00:16:57.545 --> 00:17:01.225 name. Tell me why threads couldn't figure that out. Like, we both 271 00:17:01.225 --> 00:17:04.905 follow each other, but threads couldn't figure out who I was trying to search 272 00:17:04.905 --> 00:17:08.599 for. And it was frustrating user experience because I 273 00:17:08.599 --> 00:17:12.280 had to try to think of that person's username, which is their last name for 274 00:17:12.280 --> 00:17:15.675 the business to try to find their account. Not a good user experience at 275 00:17:15.675 --> 00:17:19.355 all. Alright. Lastly, let's get into the 276 00:17:19.355 --> 00:17:23.200 ugly. We talked about the good, We talked about the bad. Now, 277 00:17:23.200 --> 00:17:25.779 let's talk about the ugly. 278 00:17:27.279 --> 00:17:31.105 The threads now has scheduling. And I know that this is good for 279 00:17:31.105 --> 00:17:34.945 the most part. Right? We wanna be able to preschedule our post. We wanna 280 00:17:34.945 --> 00:17:38.580 be able to work ahead a little bit. However, what happens 281 00:17:38.720 --> 00:17:42.480 naturally as human beings is that and business owners, is that the 282 00:17:42.480 --> 00:17:46.105 second that we start scheduling our posts, we start overthinking 283 00:17:46.245 --> 00:17:49.925 them. And when we start overthinking them, they come across a little 284 00:17:49.925 --> 00:17:53.590 bit more planned and a little bit more structured. So I started 285 00:17:53.590 --> 00:17:56.330 off by saying the casual nature 286 00:17:57.270 --> 00:18:00.994 of threads makes it charming. It's why threads is charming, 287 00:18:00.994 --> 00:18:04.815 and we lose that charm when it feels like we're being 288 00:18:05.115 --> 00:18:08.870 advertised or when it feels like someone bulk uploaded a 289 00:18:08.870 --> 00:18:12.630 bunch of old tweets into threads. It's just not, 290 00:18:14.470 --> 00:18:18.294 the vibe on the platform, and and scheduling still is very 291 00:18:18.294 --> 00:18:22.054 convenient for a lot of people, especially for 292 00:18:22.054 --> 00:18:25.440 those of us who run, our clients through the 293 00:18:25.440 --> 00:18:28.879 platform and we're managing our clients. Scheduling can be 294 00:18:28.879 --> 00:18:32.639 great. However, this is part of the downside of threads is that 295 00:18:32.639 --> 00:18:35.725 the biggest way to get value out of threads 296 00:18:36.664 --> 00:18:40.424 is through networking in the community. It's not your posts. It's other 297 00:18:40.424 --> 00:18:43.590 people's posts. K? So it's actually commenting, 298 00:18:44.290 --> 00:18:47.890 liking. I almost said retweeting, but it's like 299 00:18:47.890 --> 00:18:51.705 quote posting. Oh, come on. We've gotta say 300 00:18:51.705 --> 00:18:54.365 retweeting. Right? I think that's forever in our lexicon. 301 00:18:55.705 --> 00:18:59.420 Quote tweeting, you know, taking a post, resharing it with 302 00:18:59.420 --> 00:19:02.940 your thoughts on top. This is the nature of the 303 00:19:02.940 --> 00:19:06.625 platform. And if it feels like someone's throwing stuff at the 304 00:19:06.625 --> 00:19:10.385 wall and not actually getting a sense of what's in the room, 305 00:19:10.385 --> 00:19:13.525 getting a feel for what's in the room, it can be very challenging 306 00:19:14.190 --> 00:19:17.950 for those prescheduled posts to survive. And most 307 00:19:17.950 --> 00:19:21.630 of your energy on threads needs to be on community 308 00:19:21.630 --> 00:19:25.155 building, not on posting. I also think threads is not for 309 00:19:25.155 --> 00:19:28.935 everyone. If you have a personality driven brand, 310 00:19:29.395 --> 00:19:33.010 whether you are a personal entity, like you are a speaker, you're a 311 00:19:33.010 --> 00:19:36.850 course creator, you're a podcaster, great, or whether your brand has a strong 312 00:19:36.850 --> 00:19:39.655 personality, like Calm, like Wendy's, great, 313 00:19:40.615 --> 00:19:44.235 those work really well. If you have a brand that's neutral 314 00:19:44.615 --> 00:19:48.340 or if you have content that's neutral, that kind of content isn't 315 00:19:48.340 --> 00:19:51.799 working as well right now. You need to have a perspective. 316 00:19:52.740 --> 00:19:56.565 And the perspective kind of needs to be global. So 317 00:19:56.565 --> 00:20:00.404 one of the downsides, biggest downside of threads right now, 318 00:20:00.404 --> 00:20:04.245 is there are some niches and some industries that just don't work well on 319 00:20:04.245 --> 00:20:08.039 threads, specifically my local communities. Local 320 00:20:08.039 --> 00:20:11.799 communities, local brands may find it very challenging on 321 00:20:11.799 --> 00:20:15.465 threads because of its algorithm and its global 322 00:20:15.605 --> 00:20:19.365 appeal. So for instance, my husband owns the 323 00:20:19.365 --> 00:20:22.985 Fort Erie Radio, here locally where I live in Fort Erie. 324 00:20:23.260 --> 00:20:26.140 And, yes, we do have a Fort Erie. I keep saying we like I own 325 00:20:26.140 --> 00:20:29.280 it. It's his company, but y'all know I give him my little thoughts. 326 00:20:29.900 --> 00:20:33.555 Yes, there's a threads account for Fort Erie Radio, but it's 327 00:20:33.555 --> 00:20:37.395 crickets because Fort Erie people, first of all, they're not on Threads. And 328 00:20:37.395 --> 00:20:40.755 second of all, nobody cares about a local radio 329 00:20:40.755 --> 00:20:44.490 station on a site that has global appeal. Now there 330 00:20:44.490 --> 00:20:48.169 are brands that are doing this well. There's a channel 4 331 00:20:48.250 --> 00:20:51.405 I'm just looking it up now. It's called channel 4 in the UK. 332 00:20:53.465 --> 00:20:55.325 They are a local 333 00:20:56.985 --> 00:21:00.650 TV, but I don't know. I actually do don't even know what they do. But 334 00:21:00.650 --> 00:21:04.029 I follow them because their posts had me tickled. 335 00:21:04.409 --> 00:21:08.055 So for instance, they posted this last 336 00:21:08.055 --> 00:21:11.895 year. Very pleased to have our threads social media 337 00:21:11.895 --> 00:21:15.560 strategy described as quote, unhinged and, quote, baffling 338 00:21:15.940 --> 00:21:19.460 in all company meetings today. So it feels very much like 339 00:21:19.460 --> 00:21:22.855 the social media manager who's writing the account is being a little 340 00:21:22.855 --> 00:21:26.695 cheeky. But I didn't even click on the website. I 341 00:21:26.695 --> 00:21:30.215 have it it says channel 4, so I'm assuming it is just a a channel 342 00:21:30.215 --> 00:21:33.810 on TV. I don't even know what this is. And yet, I follow them and 343 00:21:33.810 --> 00:21:37.410 I enjoy their posts. So as far as, like, 344 00:21:37.410 --> 00:21:41.185 driving brand awareness for this particular company, it's a local based 345 00:21:41.185 --> 00:21:44.865 company. I'm assuming you have to be in the I'm look, 346 00:21:44.865 --> 00:21:48.485 I'm guessing based on their language, they're in the UK somewhere. I actually 347 00:21:48.690 --> 00:21:52.290 don't even know. And so that's part of the challenge with being a 348 00:21:52.290 --> 00:21:55.510 local brand is some of this, we don't 349 00:21:55.650 --> 00:21:59.105 know who you 350 00:21:59.105 --> 00:22:02.705 are as a local company because of the way that threads is 351 00:22:02.705 --> 00:22:06.539 positioned as a global entity. I do think in the 352 00:22:06.539 --> 00:22:10.299 future, this will be alleviated with their addition of tags. They have 353 00:22:10.299 --> 00:22:14.065 their own version of tagging. You can only do one hashtag, so 354 00:22:14.065 --> 00:22:17.605 to speak, per post. And 355 00:22:17.825 --> 00:22:21.400 I think you can find local community there. I have also been 356 00:22:21.400 --> 00:22:24.840 connected with a ton of Canadian content creators who I wouldn't have found 357 00:22:24.840 --> 00:22:28.600 previously by them simply saying, hey, if you're in Canada, I'd love to follow 358 00:22:28.600 --> 00:22:32.315 you. And so I've connected to people that way, but it'll be interesting to 359 00:22:32.315 --> 00:22:35.995 see how the threads algorithm matures to be able to 360 00:22:35.995 --> 00:22:39.820 help us find our local community as well. I'll also 361 00:22:39.820 --> 00:22:43.440 say this. Have you ever heard, the phrase, 362 00:22:43.740 --> 00:22:47.365 the second mouse gets the cheese? It's a little grim. 363 00:22:49.025 --> 00:22:52.725 And but and it's how I feel about new marketing 364 00:22:52.785 --> 00:22:56.210 avenues. One of the downsides of it being new 365 00:22:56.670 --> 00:23:00.510 is that, as a brand, you don't know what you're getting into. You don't 366 00:23:00.510 --> 00:23:03.375 know if it's a trap. You don't know if you're gonna dump them on it 367 00:23:03.455 --> 00:23:06.815 a ton of time, energy, and money into it. So if you 368 00:23:06.815 --> 00:23:10.355 have a social media platform that is working for you currently 369 00:23:11.049 --> 00:23:14.890 and you're limited on time, I don't recommend starting on threads. I 370 00:23:14.890 --> 00:23:18.250 have seen some really great results on threads, and I'll talk about that in a 371 00:23:18.250 --> 00:23:22.024 sec. But for a lot of 372 00:23:22.024 --> 00:23:24.904 people, it's gonna take a lot of time to start seeing results on here. And 373 00:23:24.904 --> 00:23:28.365 if you don't have the time to spend on here, you may wanna skip it. 374 00:23:29.039 --> 00:23:32.260 And if you're finding yourself frustrated by other platforms, 375 00:23:32.960 --> 00:23:36.580 lack of visibility, you are struggling to be heard, 376 00:23:36.804 --> 00:23:39.945 Threads is it for you, ma'am. Yes, sir. Them. 377 00:23:40.565 --> 00:23:44.085 Threads is it for you. Okay? I 378 00:23:44.085 --> 00:23:47.880 have booked speaking gigs through threads. I've sold products through 379 00:23:47.880 --> 00:23:51.720 threads. I've had people sign, my, like, fill 380 00:23:51.720 --> 00:23:55.265 up my wait list form for services from threads. I've had podcast 381 00:23:55.485 --> 00:23:59.325 interviews booked through threads. Like, in the short amount of 382 00:23:59.325 --> 00:24:03.085 time that I've been on threads, I haven't seen this much immediate success on a 383 00:24:03.085 --> 00:24:06.929 social platform before. Do I spend a lot of time on here? Yes. 384 00:24:06.990 --> 00:24:10.830 Because I'm studying it and I'm testing a lot. And, also, I 385 00:24:10.830 --> 00:24:13.934 spend a lot of time on the other platforms as well. I'm looking at you, 386 00:24:13.934 --> 00:24:16.995 TikTok. And I haven't seen as much direct 387 00:24:17.375 --> 00:24:21.150 success as I have on threads. And I'm 388 00:24:21.290 --> 00:24:25.050 truly, truly enjoying the platform. So if you wanna learn more about threads 389 00:24:25.050 --> 00:24:28.865 on how to use it, I am hosting a free workshop inside 390 00:24:28.924 --> 00:24:32.765 of my community. You don't have to pay extra if you're 391 00:24:32.765 --> 00:24:36.539 already a Savvy Social School member, which is amazing. It's included in 392 00:24:36.539 --> 00:24:40.080 your membership, where I'll be breaking down 393 00:24:40.140 --> 00:24:43.980 how to use threads for business. K? How exactly do you set 394 00:24:43.980 --> 00:24:47.285 up your profile? What do you post on threads? 395 00:24:47.905 --> 00:24:51.585 How do you build community? How do you make sure that it 396 00:24:51.585 --> 00:24:54.890 actually is converting? Like, what are we tracking here to make sure that this is 397 00:24:54.890 --> 00:24:58.490 working for you, and all of the above. I'm covering that in 398 00:24:58.490 --> 00:25:02.250 a workshop inside of my community at the Savvy Social School. Come 399 00:25:02.250 --> 00:25:05.585 on in and join us. If you have a question, DM me on Instagram. I'm 400 00:25:05.585 --> 00:25:08.885 at online dreah. I will answer your question there. 401 00:25:09.424 --> 00:25:12.385 But I'm really excited to teach this workshop and show you not just what I've 402 00:25:12.385 --> 00:25:15.400 done for myself, but what I've seen others do for themselves as well. So join 403 00:25:15.400 --> 00:25:19.020 me then. But that's been everything for this podcast episode. 404 00:25:19.240 --> 00:25:22.495 I'll be back at you soon with a new episode. I appreciate you sticking with 405 00:25:22.495 --> 00:25:24.195 me. That's all for today. Bye.